Social Media Marketing

  • Most Topular Stories

  • How Brands Can Increase Credibility

    leaderswest
    Susan Finch
    4 May 2015 | 12:46 pm
    Advertising may do little to improve your credibility. Here are four tips to build your credibility, gain your audience’s trust and spread the word.
  • 5 Tools Everyone on Twitter Should Be Using

    Peg Fitzpatrick
    Peg
    26 Apr 2015 | 5:15 pm
    Once you get past the basics of Twitter, there are many different types of apps and programs that you can use to boost your Twitter activity. These are five tools I feel everyone on Twitter should be using that will help give you more time to tweet and make your tweets more effective. 1. Buffer – Organize your tweets “Tweets that are spaced appropriately get higher CTRs, according to Zarrella’s research. Buffer recommends putting a space of 30 minutes before and after the tweets for which you want high engagement.” from Neil Patel. Buffer will help you stay organized…
  • Instagram 101 10 Smart Ideas for Inspiring Posts

    Peg Fitzpatrick
    Peg
    18 May 2015 | 3:00 am
      Are your Instagram posts uninspired? Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let’s look at ten fantastic Instagram posts, why they work, and most importantly, how you can use these ideas for your future Instagram content. Reverse engineering can prove to be a rich resource for future content marketing posts. Using examples from big brands with big marketing and advertising budgets, I’m providing…
  • Does Your Business Need A Marketing Technologist?

    Jackson Marketing Services
    Alanna
    22 May 2015 | 9:05 am
    The role of the marketing technologist has been major topic of conversation lately, especially in the B2B world of business.  If you’re not familiar with what a marketing technologist does, then let me elaborate.  As defined by Harvard Business Review, the purpose of this position is to “align marketing technology with business goals, serving as a liaison to IT, and evaluating and choosing technology providers.  About half are charged with helping craft new digital business models as well” (HBR). You’ve probably noticed that the sales & marketing areas of most businesses are…
  • Email Auditing – 6 cues for flawless code and attractive design!

    leaderswest
    Jaymin Bhuptani
    7 May 2015 | 6:42 am
    Six tips that can help you audit your email campaigns and identify the areas that need improvement.
 
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    Online PR Pixie

  • Canva & Aussies on Instagram Infographic

    Jessica
    24 May 2015 | 11:32 pm
    When I heard Canva had introduced drag and drop Infographic design, I got a little bit excited and couldn’t wait to test it out. I was waiting for some new information and stats to be released, so I... Read More The post Canva & Aussies on Instagram Infographic appeared first on Online PR Pixie.
  • Stanley Donwood Exhibition Coming to Sydney

    Jessica
    15 Apr 2015 | 3:40 am
    Exciting news for Radiohead fans ahead of Vivid 2015 Semi-Permanent, Australia’s most seminal design and arts event, and Carriageworks are holding a a first of its kind Stanley Donwood interactive and retrospective exhibition – The Panic Office –... Read More The post Stanley Donwood Exhibition Coming to Sydney appeared first on Online PR Pixie.
  • How To Gain Expected ROI In 2 Months

    Jessica
    12 Mar 2015 | 4:45 am
    In the digital marketing world, it is always crucial to measure ROI (return on investment) over your client’s monthly investment. ROI optimization often happens when you are selling huge varieties of products, clients who are cutting costs, or... Read More The post How To Gain Expected ROI In 2 Months appeared first on Online PR Pixie.
  • 10 Digital Predictions for the Year of the Goat

    Jessica
    7 Jan 2015 | 2:09 am
    As the New Year begins, predictions and thoughts are being shared by writers, marketers, social experts and influential bloggers. So I thought I would jump on the bandwagon and share my feelings along with a few from a... Read More The post 10 Digital Predictions for the Year of the Goat appeared first on Online PR Pixie.
  • How to Rock the Biggest Blogger Event your Industry Has Ever Seen.

    Jessica
    9 Dec 2014 | 1:45 am
    With nearly 20% of the web being powered by WordPress alone, the importance of blogs in today’s media landscape cannot be overlooked. As a matter of fact, aggregated visits from blogs outperform by far aggregated visits from major... Read More The post How to Rock the Biggest Blogger Event your Industry Has Ever Seen. appeared first on Online PR Pixie.
 
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    Social Media Advisors | Social Media Speaker | Custom WordPress Site

  • Why “Admin” Is Never A Good Idea For Your Custom WordPress Site

    Jeremy Blanton
    21 May 2015 | 9:51 am
    When it comes to the security of your Custom WordPress Site this needs to be a top priority for any WordPress site owners.  I’ve talked in the past about the importance of keeping your site up to date to keep your site secure, but today I want to talk about the other major reason most sites get hacked. Too many times when you are using a hosting solution with a 1-click WordPress install option, the default username is set to Admin.  Unfortunately, if you don’t customize the username from the default Admin setting, you are placing your website at a much greater risk of someone…
  • Is Your Website Mobile Ready For April 21st?

    Jeremy Blanton
    8 Apr 2015 | 9:41 am
    By now it is no surprise that mobile friendly websites are no longer just an add-on option when building your website, but rather a necessity to how well your Custom WordPress Site ranks in the search engines. Google has been dropping hints for years on how important the mobile version of your site is.  In fact, I wrote about it back in 2011 here.  Back then, we would simply install a WordPress plugin and it would create a somewhat clean mobile version of your WordPress site. Since then, Google is looking for more when it comes to the mobile version of your website.  No longer will a…
  • Handling Bluehost Status Alert 7308

    Jeremy Blanton
    12 Jan 2015 | 11:55 am
    I received an email the other day from one of my custom WordPress site clients in a mad panic.  She had received an email from her hosting company Bluehost, that stated there were errors in her site.  (See the screenshot below.) Seems like a rather legit email right?  I mean it shows the email coming directly from Bluehost.com and even has the correct phone numbers to contact.  Because of the technical terminology in the email, Anna immediately contacted me to get things fixed. The first thing I did before clicking the link in the email, I went over to Sucuri and did a scan of her site.
  • Creating An Online Community To Market For You Without Asking

    Jeremy Blanton
    22 Oct 2014 | 10:38 am
    I think one of the biggest values to social media is the ability to connect with large online communities and form connections with little to no effort.  As I’ve traveled the country over the past few years sharing as a social media speaker, I love sharing success stories that either my clients or myself have experienced.  Anyone who has ever attended any of my sessions on WordPress or blogging has heard the example of the Brazilian steakhouse in town that I wrote a simple 15 minute blog post about our great experience and how it made amazing connections with this very popular…
  • How NOT To Increase SEO On Your Custom WordPress Site

    Jeremy Blanton
    10 Jul 2014 | 11:32 am
    We all realize by now the huge importance of having a good search engine presence for your Custom WordPress Site and the many benefits it can bring to your business by ranking well.  Normally, when I take on a new client, I try to explain up front to them that there are no magic bullets to getting good rankings, but hard work, dedication to creating good unique content, and some time will bring them the results they want. Unfortunately, not everyone in the world is willing to put in the effort, or give it the time that is needed for the results to come, so they look for shortcuts, quick…
 
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    Social Media Online Classes

  • Socialmediaonlineclasses.com Announces Online Social Media Certificate Training

    Maria Peagler
    18 May 2015 | 10:01 pm
    Socialmediaonlineclasses.com is now offering a full, online social media certificate training program. I’ve waited quite a while to debut this, as I wanted it to be the best social media certificate available anywhere — university, private, online, offline — at an affordable cost. So here are the details: What is the Online Social Media Certificate? It’s an online certificate program designed for people who want to be professional social media managers, for agencies who need training for their new hires, for consultants who want to add social media marketing to their services,…
  • Weekly Top 5 for May 18, 2015

    janice
    17 May 2015 | 10:00 pm
    Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..   #1. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY] This solopreneur had a long corporate career to bolster her new business, but her revenue was lackluster. Learn how she turned it around here . . . http://bit.ly/1G5bM2h #2. How Saudi Women are Using Instagram to Create Businesses Saudi women are not allowed to drive, so you’d think they couldn’t build their own businesses, right? No way!
  • How a New York City-Based Small Business Pivoted for Higher Revenue [CASE STUDY]

    Maria Peagler
    11 May 2015 | 10:00 pm
    New York city is the big time: if you can make it there, you can make it anywhere, right? What if your small business business revenue isn’t enough to “make it?” It happens. To the best of entrepreneurs. Mega-cities like New York and San Francisco have astronomical living expenses.  How can small business owners pivot successfully and increase their revenue to thrive in these cities? That’s what you’ll learn in today’s case study. Share this Image On Your Site <p><strong>Please include attribution to Socialmediaonlineclasses.com with this…
  • Weekly Top 5 for May 11, 2015

    janice
    11 May 2015 | 2:00 am
    Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..   #1. How to Brand Your Small Business: Live Webinar + Recording + MP3 Audio + Infographic Learn how to give your content a consistent, branded look & feel with this month’s members-only webinar . . . http://bit.ly/1KIc1QL One of the most requested topics from SMOC members. #2. LinkedIn’s New User Interface, Showcase Pages and More LinkedIn has a fresh new look, a BIG change to company pages and your profile analytics. …
  • How to Brand Your Small Business: Live Webinar + Recording + MP3 Audio + Infographic

    Maria Peagler
    4 May 2015 | 10:01 pm
      Join Maria Peagler for this 30-minute live webinar: How to brand your small business — 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) Thurs, May 21, 1pm EDT, 6pm GMT Get Webinar FREE with SMOC MembershipAlready a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar. How Can You Brand Your Business Consistently? That was the question from one SMOC member last month.  She needs a consistent “look and feel” for everything she…
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    Fire Brand Social Media

  • Google Apps for Work Benefits Small Business

    Cynthia Cavoto
    19 May 2015 | 5:32 pm
    Google is one of the most recognizable brands on the planet. The company has revolutionized the digital world by doing everything from developing Internet search to creating the Android phone. They have developed their own social media application, Google +, which works hand in hand with Google search to bring users the best content and [...] The post Google Apps for Work Benefits Small Business appeared first on Fire Brand Social Media.
  • Social Media is Creating a Customer Service Evolution

    Cynthia Cavoto
    15 May 2015 | 12:06 pm
    These days, the entire world is absorbed in the online world, and everyday practices between people are becoming less and less common. Interaction between human beings is slowly evolving to the point where all of it seems to be through some sort of technology. Customer service is a key component of any brand, and social [...] The post Social Media is Creating a Customer Service Evolution appeared first on Fire Brand Social Media.
  • The Ins and Outs of Twitter Chats

    123fbsm123
    5 May 2015 | 10:07 am
    There is a certain kind of appeal for Twitter, the social networking website that only allows users to communicate messages of one hundred and forty characters. But one advantage of twitter is that users can communicate whenever they want, and still manage to further creative branding. Twitter is one of the most popular advertising platforms, [...] The post The Ins and Outs of Twitter Chats appeared first on Fire Brand Social Media.
  • May 2015 Tip: Facebook

    Cynthia Cavoto
    30 Apr 2015 | 6:10 pm
    One of the reasons why Facebook is such a popular social networking platform is because people post content that is infinitely shareable. Sharing is caring. You can post timely content on a page to share with friends and family, but it is also important to share content with complete strangers. The post May 2015 Tip: Facebook appeared first on Fire Brand Social Media.
  • Internet Trolling

    Cynthia Cavoto
    28 Apr 2015 | 3:04 am
    Thanks to the Internet, there are a bunch of new words that describe online practices, but don’t immediately make sense without an explanation. One of these words is trolling. Most people who use the Internet have at some point encountered a troll. But what is a troll? An Internet troll is someone who unleashes many [...] The post Internet Trolling appeared first on Fire Brand Social Media.
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    Jackson Marketing Services

  • Does Your Business Need A Marketing Technologist?

    Alanna
    22 May 2015 | 9:05 am
    The role of the marketing technologist has been major topic of conversation lately, especially in the B2B world of business.  If you’re not familiar with what a marketing technologist does, then let me elaborate.  As defined by Harvard Business Review, the purpose of this position is to “align marketing technology with business goals, serving as a liaison to IT, and evaluating and choosing technology providers.  About half are charged with helping craft new digital business models as well” (HBR). You’ve probably noticed that the sales & marketing areas of most businesses are…
  • Marketing Automation: Why It’s So Important To Your Business

    Alanna
    12 May 2015 | 6:45 am
    Is your business using marketing automation to help drive business to your website?  If so, then you understand the value it plays in your overall success.  If not, then maybe you just haven’t been sold on the benefits it has to offer.  Marketing automation is an easy way to take an inside look at what’s going on with your company and what’s working vs what’s not working.According to Marketo, “Compaines using marketing automation source 45% more pipeline than those who don’t use marketing automation.” Still not sure it’s worth it? Source: www.linkedin.com Marketing…
  • Seeing a Big Spike in Referral Traffic? It Might Be Referrer Spam.

    Stacy Jackson
    11 May 2015 | 5:15 am
    All of your traffic in Google Analytics may not be real. Take time to to dig in and see if you are getting referral spam. Source: stacyljackson.com Are you enjoying surprising spikes in your traffic? Have you giddily logged into Google Analytics to see what’s causing it? I hope you didn’t simply stop at the Default Channels Report. If you see it’s your referral traffic driving up those numbers, you’ve got to dig deeper to see what sites are referring traffic. However, you should NOT VISIT any sites that look like odd referrers just in case there is malware there.
  • Are You Really Ready for SEO?

    Stacy Jackson
    30 Apr 2015 | 5:34 pm
    The phrase “If you fail to plan, you plan to fail,” applies just as well to SEO as anything else in life. Here’s how to make sure you’re planning and budgeting for SEO starts out on the right foot. Source: www.forbes.com Before you start interviewing agencies to help you improve your organic traffic, ask yourself these two key questions: Am I prepared for the SEO marathon? Am I willing to budget a realistic amount for this undertaking? As Joshua Steimie points out in his post on Forbes.com, SEO is a long-term strategy that isn’t cheap. If you aren’t ready…
  • Online Marketing Lesson: Don’t Put All of Your Eggs in One Basket

    Stacy Jackson
    8 Apr 2015 | 10:43 am
    As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Source: marketingland.com I’ve said it before and I’ll say it again: don’t depend on a single social media platforms as your gateway to the world. While you probably aren’t an avid Google+ user (relatively few people are), imagine what would happen if Google+ were your preferred platform. Bam! Google swoops in and messes up a good thing for you — and they have every right to since it’s their…
 
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    Adroitte Blog

  • Traffic Alerts to Google Maps

    admin
    25 May 2015 | 5:17 am
    Google had traffic conditions added to its Google Maps for a while, but the latest updates get even better by showing how various routes will be faster, alerts on road blocks and traffic jams ahead along with alternate routes to each destination. Have more fun with Google Maps with the latest updates.
  • Mobilegeddon

    admin
    20 Apr 2015 | 12:32 am
    Google has preannounced an algorithm update stating that the mobile rankings would now differ for mobile-friendly sites starting from April 21st. The impact of this update is expected to be smaller. This update is expected to penalize websites that did not provide a positive experience for mobile users. Some experts predict that the impact would […]
  • Yahoo’s Search Pact with Microsoft

    admin
    16 Apr 2015 | 12:29 am
    Yahoo has recently renewed search pact with Microsoft. This would help Yahoo to have more flexibility in enhancing the search experience for its mobile and desktop users. The agreement which was previously signed in 2010 had a clause where Yahoo can terminate the deal only if certain revenue metrics were not met. However, the new […]
  • What is responsive web design?

    admin
    17 Mar 2015 | 4:10 am
    Until a few years ago, websites were designed specifically for laptop and desktop screen resolutions. While this worked perfectly fine, the advent of web capable smart phones, tablets and plethora of other devices, have brought about the need for an adaptable web design that allows websites to be viewed effortlessly on any device. Responsive web […]
  • Social Media and Technology

    admin
    2 Mar 2015 | 11:49 pm
    The steady rise in popularity of social networking has led to new technology constantly being devised, aiming to change the way we use Facebook, Twitter, Snapchat, Instagram and other social media sites. Here’s a quick rundown on the latest developments in the tech field that is sure to impact social media in the near future. […]
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    Nischala’s Space, Thoughts, Expressions…

  • 5 Points which impact Marketing Success (or Failure) …

    Nischala
    21 May 2015 | 2:30 am
    So it is the Annual Appraisal time at work – The time to introspect on the good and not-so-good for the year gone by. Also the time to get feedback on what was good and what was not-so-good; take the lessons and move ahead into a new year. As a I look back at last year wearing the lens of a marketer, I can say that it has been exciting and excellent. Most importantly, it has been wonderful to see the impact and difference marketing has made on business. As I go down memory lane to see what truly made a difference a few points stand out. In this post, sharing the 5 key points: Marketing…
  • What the new age working mom endures everyday, and why I admire her?

    Nischala
    14 May 2015 | 2:37 am
    A version of this post first appeared on Huffingtonpost Every mother works. No option here! The only thing that varies is whether you work at home or in an office, whether you get paid or not. I’ve been a working mother, in the traditional sense of the term, for five years now. There were highs and lows. I experimented, I evolved and overall I felt enriched. But no, it wasn’t easy. Nor do I ever expect it to be. Many perspectives have been shared on this subject, a lot of viewpoints have gone viral, cases in point being Indra Nooyi , Michelle Obama, Sheryl Sandberg and Marie Ann…
  • Round-up of my best posts on Working Mothers.

    Nischala
    8 May 2015 | 9:30 pm
    Tomorrow is Mother’s Day! So, Happy Mother’s Day in advance… According to Wikipedia, Mother’s Day is a modern celebration honoring one’s own mother, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in many parts of the world – most commonly in the months of March and May! Social media is abuzz on whether mother’s need a special day to celebrate motherhood. Of course, NO! Once you are a mother, you will always be a mother – And no one can take that from you! But YES! If there is a…
  • My 1st Economic Time article | The Women At Work Manifesto

    Nischala
    7 May 2015 | 2:30 am
    According to the World Fact Book, the 2014 gender sex ratio is India was 892 females per 1000 males. So she is born, then what? According to the latest Indian census, literacy rate among Indian women is 65.46%. According to the District Information System for Education (DISE) (2011-12) report, girl’s enrolment at the primary level (Class I-V) stands at 48.35%. At higher education level, 45% of female are enrolled in under graduate and post graduate courses. So she managed to study, then what? According to ILO (International Labor Organization) 2015 World Economic Social Outlook Report…
  • When Mr. Amitabh Bachchan speaks – What you can learn by listening?

    Nischala
    30 Apr 2015 | 2:30 am
    I recently saw a video interview with Mr.Amitabh Bachchan and found it an enjoyable watch. The interview conversation stayed with me long after I saw the video, and I wondered Why? Was it the voice? Was it the words? Was it the person? Was it the articulation? Was it the legend? Over the years I have come to believe that oral communication in general, and public speaking in specific is both a skill and art –  Something which I admire deeply in people who are able to do this effortlessly almost always! I have a hypothesis when it comes to verbal communication – People usually…
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    Peg Fitzpatrick

  • Instagram 101 10 Smart Ideas for Inspiring Posts

    Peg
    18 May 2015 | 3:00 am
      Are your Instagram posts uninspired? Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let’s look at ten fantastic Instagram posts, why they work, and most importantly, how you can use these ideas for your future Instagram content. Reverse engineering can prove to be a rich resource for future content marketing posts. Using examples from big brands with big marketing and advertising budgets, I’m providing…
  • How to Create Visual Marketing on a Budget #DIYDesign

    Peg
    13 May 2015 | 7:00 am
    Visual marketing has become a vital part of social media and this can create a whole new load of stresses for small businesses and entrepreneurs. If you’re wondering how to create visual marketing on a budget, you’ve come to the right place! I’m going to share some tips and tools to create visual content that you can be proud of on a budget that you can live with. Because you get what you pay for you will need to spend money on parts of your visual marketing. Never skimp on a logo since this is the calling card for your brand. If you’re a business, you’ll need a…
  • Career Advice: How Will You #LeaveYourMark?

    Peg
    4 May 2015 | 5:30 am
    Reading is one of my greatest passions. Finding a book that changes my thinking and sparks ideas for me is life-changing. Leave Your Mark. Land Your Dream Job. Kill it in your career. Rock Social Media. by Aliza Licht is one of those books. I wish I had this when I was a twenty-something just starting out in my career. Although I’ve found plenty of success in my career, I did a total reboot to create my current work life which may be daunting or scary for some people. Was it worth it?  Absolutely, I love what I do. Like Aliza, being passionate about what I do brings me joy. I met…
  • 5 Tools Everyone on Twitter Should Be Using

    Peg
    26 Apr 2015 | 5:15 pm
    Once you get past the basics of Twitter, there are many different types of apps and programs that you can use to boost your Twitter activity. These are five tools I feel everyone on Twitter should be using that will help give you more time to tweet and make your tweets more effective. 1. Buffer – Organize your tweets “Tweets that are spaced appropriately get higher CTRs, according to Zarrella’s research. Buffer recommends putting a space of 30 minutes before and after the tweets for which you want high engagement.” from Neil Patel. Buffer will help you stay organized…
  • How to Start Prioritizing Your Instagram Strategy

    Peg
    20 Apr 2015 | 4:00 am
    From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as businesses switch from the Facebook platform due to the fall of organic reach. If you’re unsure how you can get value from Instagram, read on for some useful Instagram strategy tips to help your business reach more potential clients. Here are the main reasons you should create an Instagram strategy: Build brand awareness. Letting people into your private world or seeing behind the scenes at your hot startup builds trust. Stop selling. Social…
 
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    Amore Social Media Marketing for New Jersey Businesses

  • Facebook Marketing Case Study & Success Story

    Samantha Hardcastle
    29 Apr 2015 | 12:05 pm
    Prior to September 2014, a luxury business travel magazine had always employed interns to manage their social media marketing. This was an issue because not only was there no one knowledgeable enough about social media to train them, interns often are a short term solution to a long term problem. The result: low engagement on their social media channels and poor traffic to their website. After coming up with a comprehensive social media strategy, the magazine saw major growth not only in engagement and awareness, but website traffic. When we compared the 6-month period working with Amore…
  • Amore Social in US1 + Free Social Media Workshop

    Samantha Hardcastle
    12 Feb 2015 | 2:12 pm
    I am excited to share with you a recent article published in the US1 about Amore Social and social media marketing. And on February 17th I will be giving a free workshop on Social Media Marketing for small businesses. You can register for the event on the Princeton SCORE website. Feb 17, 2015 6:30pm – 8:30pm EST Princeton Public Library 65 Witherspoon St, NJ 08542 Get Directions Register Overview Social Media Marketing is a form of Inbound Marketing – any marketing tactic that relies on earning people’s interest vs. buying it.  Learn what it takes for a small business to…
  • 2014 Social Media Industry Report: Key Facts

    Samantha Hardcastle
    19 May 2014 | 12:10 pm
    Social Media Examiner released their 2014 Social Media Industry report today. If you’re questioning whether social media marketing is right for you, I recommend giving it a read. It won’t take you more than 30 minutes. In the meantime, here are some key facts that I pulled that will help explain why you may want to get started with social media marketing. It takes time to develop relationships that lead to sales. However, a large percentage of marketers who take the time AND COMMIT TO IT for more than just a few months find great results.  – More than half of marketers…
  • Engagement Is Not The Only Answer: Social Media for Awareness

    Samantha Hardcastle
    19 May 2014 | 12:02 pm
    Often times, business owners get so hung up on the number of likes and engagement of their social media profiles. You’ve heard the statistic that an average person sees over 600 ads/messages in a day. Over 600! It would be impossible for a person to acknowledge each and every ad (unless they had some kind of weird super power).  So why do you expect them to acknowledge your brand’s message on social media? Engagement is not the only answer to the success of a social media campaign. Take for example, the behind the scenes metrics for a Facebook page that I manage. I’m looking at their…
  • To Tweet or Not To Tweet?

    Samantha Hardcastle
    26 Feb 2014 | 1:50 pm
    Amore Social owner, Samantha Poliseno, was recently quoted in Moxie Woman Magazine about tweeting. Click here to see what she had to say!
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    shiftdigitalmedia.com

  • 5 Illuminating Tips for SMS Marketing

    Jennifer Webster
    22 May 2015 | 12:41 am
    Smartphones are used by almost everyone on the planet, and their use has ushered in the era of mobile marketing. As a small business owner, you may be timid to utilize this marketing channel and may not know where to begin your mobile marketing efforts.  A recent article, 5 Tips for Killer SMS Marketing, by Megan Totka, says that SMS marketing can be a great first step for those looking to expand to mobile. Not only is it affordable, but it’s tremendously effective when you craft the right messages. Out of the world’s four billion smartphones, 3.05 billion are SMS enabled, allowing you…
  • How to Create Your Brand Memes: Social Media Marketing Icons

    Samantha Collier
    15 May 2015 | 4:33 am
    Having a standout visual marketing strategy is an important part of building your personal brand’s visibility according to a recent article, How to Create Brand Memes for Social Media Marketing, by the Personal Branding Blog. Creating a graphic brand meme is a great way to create a memorable brand for your customers, a popular way to reach audiences.  Here are several ways memes can help your personal brand stand out from the rest. Study and Learn from Your Competitors Figure out what other brands in your field are doing on places like Facebook, Twitter, and Instagram. Focus on the level…
  • Soar High With Social Selling

    Jennifer Webster
    8 May 2015 | 3:23 am
    You’ve built up your Facebook Likes and Twitter followers. You’ve been circled on Google+ and you’ve got people following your Pinterest boards. You’ve got it all!  So, are you ready to take off to the next level?  Did you know that you could actually sell from some social media channels such as Facebook? A recent article, 8 Steps to Social Selling, by Shawn Hessinger shares several steps to get started. Build Relationships First Start with developing relationships and get some engagement traction on social media. Once you have engaged your followers, assess whether your followers…
  • 3 Reasons Its Time to Hire a Digital Marketing Agency

    Bill Webster
    2 May 2015 | 1:37 am
    Are you using Twitter, Instagram, Facebook and other social media platforms to market your small business online? How is your return on investment? How much time do you spend online interacting with potential clients, clients and referral sources? Although most social media accounts are free to create, a large time investment is required. Hiring a digital marketing agency will help your business maintain its social media presence across all social platforms. A seasoned agency will partner with you and your business and become your own inhouse social media marketing department. Here are three…
  • How to Protect Your Social Media Accounts

    Samantha Collier
    1 May 2015 | 12:06 am
    Whether you want to close your social media account completely or to remove an employee’s access to your social media account is generally simple across the board says Elizabeth Victor, the author of a recent article, How to Control Access to Your Social Media Accounts. Here’s how to protect your social media accounts. Facebook With Facebook, you may opt to remove page admins or close a page account when an employee leaves the company. To remove an admin, go to your Facebook page and click Settings in the top-right corner of the page. Click Page Roles in the left column to see…
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    Time2Mrkt

  • Using Google Drive

    DeeReinhardt
    14 May 2015 | 1:38 pm
    Want to know more about Google Drive? Watch the video below to find out more about using Google Drive to enable better collaboration on documents. Or you can follow the tutorial steps listed. It works best with a gmail email … Continue reading → The post Using Google Drive appeared first on Time2Mrkt.
  • Another Facebook Change

    DeeReinhardt
    7 May 2015 | 5:11 am
    How will this Facebook Change impact your use of third party tools like Hootsuite? This time the change isn’t directly on Facebook, but affects your use with third party sources like Hootsuite. Read this article  What the article boils down … Continue reading → The post Another Facebook Change appeared first on Time2Mrkt.
  • Changes to Hootsuite

    DeeReinhardt
    20 Apr 2015 | 3:21 pm
    Hootsuite updated the way you save drafts. If you use Hootsuite to schedule any of your posts or monitor your social platforms, be aware that they have made some changes to the drafts option. Once you have imported all of … Continue reading → The post Changes to Hootsuite appeared first on Time2Mrkt.
  • Sharing is Caring

    DeeReinhardt
    14 Apr 2015 | 7:24 am
    Sharing events/promotions and job postings is easy with LinkedIn groups. Do you participate in groups? One of the ways that you can really score some points with the other group members is to share value. Everyone determines value differently, but … Continue reading → The post Sharing is Caring appeared first on Time2Mrkt.
  • How useful is Instagram?

    DeeReinhardt
    29 Mar 2015 | 9:55 am
    Are you using Instagram for your business? For the longest time, I was not an Instagram lover for business. I felt that it was more for foodies and clothing lines. Another challenge I felt was that it was difficult to … Continue reading → The post How useful is Instagram? appeared first on Time2Mrkt.
 
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    Savvy Social Media Style™ Blog

  • Are You A Broke Entrepreneur

    Tamyka Washington
    22 May 2015 | 11:48 am
    How many passionate entrepreneurs do you, who love what they do, but are still struggling financially? How many do you see, selling themselves short, doing everything under the sun trying to make a buck? Crazy right? It really doesn’t have to be that way. Clearly, there are many entrepreneurs who are proof of that. You shouldn’t have to feel like following your dreams and passion for life freedom, is hard work. In early 2014, I was in that same situation. Struggling financially, stressing, burnt out, slaving away trading hours for dollars as a virtual assistant and consultant. The…
  • Why I Chose Total Life Changes

    Tamyka Washington
    9 Apr 2015 | 12:51 pm
    Over the past few months, many of my email subscribers and followers have reached out to ask me, why I chose Total Life Changes. I’ve also been asked, what is it about this particular company, that has myself, along with so many others, so excited.. To be completely honest, I wasn’t looking for a business to join. In fact, I ignored the first offer when it was presented to me. However, a few months later…I was given another chance to make the decision. In this post, I will do my best to explain from my point of view, and personal experience. Reason #1 The products are all…
  • You Have the What, Don’t Worry About the How

    Tamyka Washington
    22 Mar 2015 | 12:06 pm
    You know what drives me crazy? Being an entrepreneur, and still having people tell you how to be an entrepreneur. I get it though…if you’ve found a successful way to do business, you want to share that (or sell it), to others on the same pursuit. The problem I have is when people try to convince you that their way of “being an entrepreneur”, is the right way, or the only way to achieve success. WRONG! Entrepreneurship is FREEDOM…many of us left corporate positions, or chose this path so we could express ourselves the way we know how, the way that is natural to…
  • How to Get Customers Online Without Paying for Advertising

    Tamyka Washington
    18 Feb 2015 | 11:57 am
    Did you start or launch a business online and are now ready to start making money? Have you been wondering how to get customers online without paying for advertising? Is it even possible? The answer is yes, it’s possible (anything is possible…right?) If you’re like most entrepreneurs, you started on a shoestring budget and probably have little to no money for marketing or advertising. You also know that where there is a will, there is a way…and that way is what I’m going to share with you in this post. Since you are reading this, I’m going to assume you understand the…
  • Women in Business – NaTasha Rector

    Tamyka Washington
    6 Feb 2015 | 7:00 am
    Name: NaTasha Rector Company/Business: Declare Your Wealth Year Started: 2014 Website: www.DeclareYourWealth.info I am a: Mom Entrepreneur Tell us about yourself: NaTasha Rector is a Professionally trained Business Coach and has more than 15 years of Marketing and Business Development experience.  She has worked in several industries and various sized companies developing and implementing, strategic plans for success. She has founded two businesses, and has created a successful coaching business for the members in her MLM downline.  NaTasha is an Author, Public Speaker, Photographer, and…
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    Frederic Gonzalo

  • How Mobile-Friendly are Canadian Destinations?

    Frederic Gonzalo
    19 May 2015 | 5:00 am
    So here we are, almost a month after #mobilegeddon when Google moved ahead with its new search algorithm meant to penalize websites not considered mobile-friendly. Was it the end of the world as we know it? Not really. But it’s nevertheless interesting to see how major brands, specially in the travel sphere, have embraced a mobile approach in the recent past. Why is this so important? Consider these recent findings: 60% of all online search now comes from mobile devices (Source: TNW) There are now more Google searches coming from smartphones than desktop and tablets in 10 countries,…
  • 5 Ways to Target Travelers With Facebook Marketing

    Frederic Gonzalo
    7 May 2015 | 6:09 am
    We know how dominant and pervasive Facebook has become in our daily lives, and recent data shared by the king of social media confirms this impression. Let’s not forget that when we say Facebook, we must also keep Facebook Messenger, WhatsApp and Instagram in mind, which are all big players in their own right. By now, any travel brand with a digital marketing strategy in place will have some role for Facebook in its overarching approach. And while we know organic reach is nowhere near where it once was, this doesn’t mean travel brands ought to forget Facebook outright. I had…
  • When responding to online reviews, speed matters

    Frederic Gonzalo
    29 Apr 2015 | 5:34 am
    Have you ever wondered why people bother to write a review on sites such as TripAdvisor? There are many who think customers that take some of their valuable time to write up a review about a hotel property, a restaurant or an attraction, must be because there was something wrong or they want to share their frustrations. Think again! Back in 2013, when TripAdvisor conducted its first massive TripBarometer research, surveying over 65,000 of its users and business owners, it found that 74% of travelers left a review “to share a positive experience with friends and network”. In its…
  • Instagram Ads for Travel Marketing

    Frederic Gonzalo
    22 Apr 2015 | 4:00 am
    Ever since Instagram was snapped up by Facebook in 2012, its growth has been phenomenal – in fact, it was considered the fastest growing mobile application in 2014. It now boasts over 300 million active users, of which 100 million joined in the past year alone! As a mobile native network, and its very nature as a photo and video application, it’s no wonder Instagram quickly became a favorite amongst travel brands, from destinations to hotels, attractions, restaurants, airlines and any supplier with a (visual) story to tell. Read also: Social Media Best Practices in Travel:…
  • Online Travel Agencies: Friends or Foes?

    Frederic Gonzalo
    16 Apr 2015 | 6:55 am
    If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a heated conversation is to ask what they think about online travel agencies, better known as OTA. You know, Expedia, Booking.com, Hotels.com, Orbitz, Travelocity… oh, and you might as well include meta-search engines such as Trivago, Kayak, Hipmunk and even TripAdvisor into the equation. And if you want to conversation to go sour, perhaps you’ll speak about Airbnb, HomeAway and other players from the sharing economy. A cocktail weenie with that?
 
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    Brand Meets Blog

  • What Brands Want when Working With Bloggers: An Interview with Olympus.

    Louisa Claire
    11 May 2015 | 1:45 am
    One of the hardest things for bloggers to find out the answer to is the question, What do brands want when they run a blogger program? Today I am thrilled to bring you an interview with Kristie Galea, Marketing Manager for Olympus Imaging Australia to share with you, her insights and approach when it comes to how Olympus work with bloggers. Kristie, Olympus was a sponsor of the 2014 Problogger Training Event and is back again as a Problogger Sponsor for 2015; you also run ongoing blogger outreach activities and are active in connecting with bloggers socially. What is it that makes you love…
  • 4 Steps To Improving Your Blog In April. (Aka the #4stepblogchallenge)

    Louisa Claire
    29 Mar 2015 | 1:27 pm
    Most bloggers don’t need to become ‘better bloggers’  to start seeing the kind of growth they are looking for in their blogs. The chances are that you don’t need to become a better blogger ….and even though you might be on a quest to crack the ‘secret formula’ for growth, you won’t find success in a formula – you’ll find it within yourself when you take that next step, when you push through that next barrier, when you show up for yourself. This April I want to invite you to join me in discovering what is really true; that you…
  • Getting the most out of Monetising Your Relationship With Brands

    Louisa Claire
    1 Mar 2015 | 3:18 pm
    Today I’m sharing my top tips for getting the most out of monetizing your relationship with brands over on Problogger. Hope you enjoy it!    
  • Brandlicious Grad: Vanessa from Style & Shenanigans

    Louisa Claire
    23 Feb 2015 | 11:43 am
    When we ran the pilot group of Brandlicious last year, I invited Vanessa from Style and Shenanigans to be a guest of the program. Vanessa’s blog launched with passion and she’s built a beautiful community with her own flavour of style, home, family and travel. Today I’m thrilled to welcome her to our blog…. Vanessa, what’s your blog about? My blog, Style and Shenanigans is about finding every day style in the chaos and joys of family life. Style that is fun, affordable, fabulous and family friendly. What’s your big dream/goal for your blog? I would love…
  • Media Kits 101: your questions answered

    Louisa Claire
    18 Feb 2015 | 11:40 pm
    Now, it’s no secret I love a media kit, they are a great tool for bloggers to show off their blog. I also happen to know that they are a big cause for confusion…and sometimes concern for lots of bloggers. I am going to put your mind at ease today so that whether you’ve had a media kit for a long time or are creating one for the first time you can be confident that you’re getting it right. First things first, What is a Media Kit? A media kit is a digital document that shows off your blog by presenting key information about it (your blog), you (the blogger), and your…
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    Gigya » Blog

  • Customer Spotlight: Learn Liberty Acquires & Converts Users with Gigya

    Rachel Serpa
    19 May 2015 | 12:55 am
    About Learn Liberty A project of the Institute for Humane Studies at George Mason University, Learn Liberty provides academic videos, online courses and job opportunities to help promote new, innovative ways of solving the world’s problems. The Challenge As they continued to grow their user base, the team at Learn Liberty was spending significant resources on capturing and qualifying new leads. However, on-site conversions were proving to be a struggle without the resources to consistently transfer leads to Marketo, and reach them with customized nurture campaigns. “The team and I…
  • Live Webinar: Best Practices & Flexibility in Registration

    Reeyaz Hamirani
    15 May 2015 | 8:12 am
    With growing consumer demand for personalization, omni-channel experiences, and data privacy, turning anonymous site visitors into known customers has never been more critical or more challenging. Join us as Gigya’s Craig Ferrara breaks down just how flexible registration can be, and reveals secrets to optimize your customer identity management strategy, including:  Treating registration as a value exchange  Best practices for increasing acquisition  Making registration flexible  Examples of brands “doing it right” About Our Speaker As Gigya’s Director of Creative…
  • Introducing Gigya’s IDX Marketplace

    Patrick McCue
    13 May 2015 | 12:55 am
    Over the past year, Gigya has been increasingly focused on growing our partner relationships, having expanded our partner ecosystem to more than 70 partners and 50 direct data integrations. As the next step in this expansion, I am excited to announce the launch of Gigya’s IDX Marketplace, the first-ever app exchange for customer identity management.  The recently launched Gigya Partner Program is composed of four distinct partner types: technology partners, global systems integrators, global marketing agencies, and solution providers. The IDX Marketplace is now a major part of the larger…
  • The Landscape of Customer Identity: It’s Facebook’s Game to Lose

    Victor White
    20 Apr 2015 | 7:50 am
    As has been the trend for well over a year, Facebook made more incremental gains in Q1 2015 to further establish itself as the prevailing identity provider. While Google+ remains the only other identity provider to control a double digit percentage of all logins, the gap between Facebook and every other login choice has become a chasm.  While Facebook’s dominance continues to maintain and even grow, it may not be long before other providers, like Apple with its Touch ID authentication mechanism, become threats to Facebook in the war for identity. As the world of identity broadens and…
  • How Brands Are Boosting Ad Revenue With Identity Data

    Reeyaz Hamirani
    15 Apr 2015 | 10:56 am
    The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and estimated household income in an attempt to bucket consumers into simple – yet at the time sufficient – personas like “moms” and “teens.” As Internet usage grew, brands were offered a much more immediate and individualistic view of consumers, ushering in a new advertising model that traded in stereotypical blanket personas for targeting using cookies and third-party data…
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    New Media and Marketing

  • 5 Dumb things that businesses are doing today

    richmeyer
    22 May 2015 | 12:57 am
    If the business of America is business than we are in a hell of a lot of trouble.  It seems sometimes that some of the best and brightest people are the ones being shown the door while the established empty suits understand that they can get away with not performing if they make some changes ore get their names in the trade press.  The amount of money companies wasted on hiring big consulting companies staffed with MBA’s whose job it is to recommend changes based on their ideal of a business is staggering sometimes.  Then there are businesses who try and sell us stuff via the free…
  • 10 traits that make a great marketing person

    richmeyer
    21 May 2015 | 12:24 am
    The theory that big data is bullshit coined by journalists or consultants who love to pontificate while never actually having to produce real results.  It doesn’t matter where you went to school or what company you worked for, what makes a great marketing person is a keen understanding of today’s consumer along with the ability to tell a story and believe in what you’re marketing. Big data is a buzzword and too many B2B’s organizations see it as an opportunity to sell marketing departments software that can supposedly provide a wealth of insights.  In addition,…
  • Defining True Magnetic Content: A Five-Factor Framework

    richmeyer
    20 May 2015 | 8:40 am
     McCann Worldgroup EVP Vipin Mayar has contributed  to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the best book on digital marketing I have ever read.  Take all the other books written by social media experts and throw them away because this one is a keeper.  Here are the authors take on Magnetic Content. To consistently create and deliver Magnetic Content that captures consumers’ attention and engagement, you need a framework, or a set of criteria, to direct your efforts. In your initial steps toward…
  • Stop talking about men: woman rule shopping and now science can prove it

    richmeyer
    15 May 2015 | 2:39 am
    With an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions and buy nearly everything for everybody.   Based on consumer neuroscience, a growing area for marketers looking to better understand consumers in more depth and with greater detail and precision, we know that moms and women in general use more areas of their brains to process information than men do, giving them enhanced multi-tasking, especially when it comes to shopping activities. So based on these insights, marketers and ad agencies need to understand some best practices when it comes to…
  • The consumer has not bounced back

    richmeyer
    14 May 2015 | 4:22 am
    Macy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of the average Macy’s consumer. “The consumer has not bounced back with the confidence that we were all looking for,” CEO Terry Lundgren said at the Goldman Sachs Annual Retail Conference in September. OK, as someone on LinkedIn said “who shops at Macy’s anyway?”.  He could be right, but Macy’s is on to something here.  Despite recent gains in…
 
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    Katie Leimkuehler - Socia Media Coach & Consultant »

  • 4 Action Steps to Take Your Blog to the Next Level

    Katie Leimkuehler
    18 May 2015 | 5:00 am
    You’ve built a website, have a blog and now you’re wondering the question everyone asks: how do you get people to read it and share it? Having a blog is step one, writing irresistible content that gets shared is step two–so just how do you do that? Here are four tips that will help you […] The post 4 Action Steps to Take Your Blog to the Next Level appeared first on Katie Leimkuehler - Socia Media Coach & Consultant.
  • 3 Eye-Opening Social Media Secrets You Need to Know

    Katie Leimkuehler
    13 May 2015 | 10:05 am
    Shhh..I’m going to share with you the brutal and honest truth about social media, you may not like it, but its better you know what you are getting into before you hop on every social media channel and then wonder why you haven’t sold a million products yet. Social media often seems like a math […] The post 3 Eye-Opening Social Media Secrets You Need to Know appeared first on Katie Leimkuehler - Socia Media Coach & Consultant.
  • 4 Ways to Create a Genuine Relationship With Your Brand Fans

    Katie Leimkuehler
    13 May 2015 | 9:30 am
      Want to make the most of your social media? You need to learn how to cultivate genuine relationships with your brand fans. How? Here are 4 ways to do just that. 1. Know what they love. Not just about your brand, but about life. Do some research on what they talk about, where they spend time online […] The post 4 Ways to Create a Genuine Relationship With Your Brand Fans appeared first on Katie Leimkuehler - Socia Media Coach & Consultant.
  • 5 Reasons to Create a Social Media Strategy

    Katie Leimkuehler
    8 May 2015 | 10:56 am
    Social media, while new and constantly ever changing, when done right can pay off in big ways. It’s not enough to throw up a Facebook page and expect people to magically find you—the social media masters of the world know the way to rise above the masses is to have a carefully crafted social media […] The post 5 Reasons to Create a Social Media Strategy appeared first on Katie Leimkuehler - Socia Media Coach & Consultant.
  • 5 Unstoppable Ways to Become a Social Media Influencer

    Katie Leimkuehler
    8 May 2015 | 10:30 am
    If you’re on social media, it’s for a reason. You want to connect with your customers, you want to build relationships with industry professionals and create brand awareness. But if you really want to stand out from the crowd and become a top influencer online there are a few key steps you can take to […] The post 5 Unstoppable Ways to Become a Social Media Influencer appeared first on Katie Leimkuehler - Socia Media Coach & Consultant.
 
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    Rebekah Radice, Social Media Strategy

  • Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy

    Rebekah Radice
    18 May 2015 | 3:30 am
    We’ve all heard the adage that content is King. But, as someone marketing a business, creating content that drives ROI can feel elusive. In fact, it can feel downright impossible. Whether you’re flying solo or working within a team – finding the perfect balance, rhythm and flow for your online content is crucial. So where do you begin? Last week I was honored to Keynote at the Arizona Interactive Marketing Association where I shared: What type of content drives ROI How to attract the right type of customers How to conduct relevant content marketing research What channels…
  • How To Build A Successful Business Blog (a Getting Started Guide)

    Rebekah Radice
    11 May 2015 | 4:00 am
    Whether you’re a local business owner, entrepreneur, or brand – finding new ways to generate business can be a challenge. Especially in the highly competitive online world where content is King and differentiation is the fine line between success and failure. That’s where blogging comes in. Building a successful business blog can give your business the edge it needs. Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. Whether you’re looking to start a…
  • How to Create the Perfect Social Media Marketing Mix

    Rebekah Radice
    9 May 2015 | 8:40 am
    Did you know: by the year 2020, more than 85 percent of all buyer-seller interaction will occur online? And not just online, but through video and social media? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. In our latest #InfluencerChat, Ann Tran, Diana Adams and I tackled this topic. As a business or brand, how do you strike the perfect social media balance? And how do you capture audience attention to improve awareness, engagement and interaction? Read on…
  • Facebook Mistakes Small Businesses Make (and How to Fix Them)

    Rebekah Radice
    27 Apr 2015 | 4:33 am
    Facebook mistakes. Your small business has made them. Whether it’s an unintentional post or an inappropriate comment, mistakes will happen. Especially in an environment where content is being shared at lightning speed. However, some of the worst Facebook mistakes are the ones that often go unnoticed. They’re the missed opportunities. The chance for increased engagement, interaction and shares. While Facebook continues to change the rules, you must make the most of every opportunity. No matter if it’s missing content, a lack of strategy or an obsolete bio, mistakes are made and…
  • 11 Essential Elements of an Effective Social Media Business Plan

    Rebekah Radice
    20 Apr 2015 | 8:59 am
    Are you using social media to market your business, but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place. Ready to get started? Let’s go! Why Create a Social Media Business Plan? Lewis Carrol said, “If you don’t know where you are going, any road will get you there.” And just as in life, the same holds true in social media. If you don’t know where…
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    Rose McGrory Social Media Management

  • Why Periscope wins the battle of the livestreaming Apps for business

    Kate Rose
    29 Apr 2015 | 2:36 am
    If you’re hanging out on Twitter much, or reading the tech press, you’ll almost certainly have heard of Meerkat and Periscope. They’re the latest “big thing”, and at the time of writing it’s pretty hard to say whether they’ll be another Instagram or be joining the long queue of social media flashes in the pan *cough* Ello *cough*. What the heck are MeerKat and Periscope anyway? They’re apps, for “livestreaming”. That means they allow you to broadcast from your smartphone, live, in real time. So you download the app, and at the touch…
  • Is smart use of Facebook saving the Labour Party 90k per month?

    Kate Rose
    9 Feb 2015 | 9:32 am
    It’s not often that we’re grateful there’s a general election in the offing, but this week it’s provided an absolutely fantastic example of the power of Facebook, when it’s used smartly. The example comes from one of our UK political parties, but the principles absolutely apply to any organisation. Initially, my eye was caught by a story about the Conservative Party spending over a hundred thousand pounds per month on various advertising and promotional activities on Facebook. Invoices obtained by the BBC apparently show spends of £122,814 in September 2014, and…
  • UK Social Media Statistics for 2015

    Kate Rose
    6 Jan 2015 | 1:28 am
    The turkey’s eaten and the tinsel’s down (although we’ll be eating chocolate until June), so it must be time for our annual roundup of UK specific Social Media Statistics. Which sites are doing what as we head into 2015? Who’s winning, who’s losing, who’s just generally losing it?! UK Social Media in 2015 In general, what we’re seeing from many organisations is much less in the way of dismissive “social media is trivial” stuff and a more positive view of whether it’s relevant for professional businesses. This is good news for both us…
  • What’s up with Instagram?

    Kate Rose
    17 Dec 2014 | 3:40 am
    Instagram recently announced that the App has passed the 300 million user mark,  making it the world’s second largest social media platform, eclipsing Twitter’s 284 million. Although, to keep things in perspective, it’s still dwarfed by Facebook, which has around 1350 million monthly active users*. What is Instagram doing so right? If Twitter is about reading what’s new in the world, Instagram is about seeing it. That greater immediacy, and the “picture is worth a thousand words” principle, is obviously very powerful and attractive to users. It may also…
  • Why IPad giveaways on Facebook are a bad idea

    Kate Rose
    6 Nov 2014 | 7:38 am
    All these people would like an ipad. Does that make them potential customers?   Last week, I was sitting in a traffic jam on one of London’s major roads. To my left is a huge development under way, several high rise blocks being clad in shiny glass and steel. And around the outside of the site hoardings, a bright banner advertising off plan sales of the new apartments, and inviting me to “follow {the developer} on Facebook to win an IPad!”. That developer isn’t alone, by any means; most weeks I notice more than one advert offering a similar “bribe”, in…
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    Todaymade Blog

  • Ryan Holte Joins Todaymade as an Application Developer

    Britni Schwartz
    27 Apr 2015 | 8:30 am
    Please join us in welcoming our newest team member Ryan Holte. Ryan will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. Ryan specializes in anything Javascript – whether it be Ember, jQuery or Node.js. He also brings with him a background in Visual Basic>NET MVC framework and PHP. We will be looking to Ryan to continue to push our team forward. He is motivated by the continual challenge of making sure we are delivering the best user experience possible. This makes him a perfect cultural fit…
  • Responsive Design @ Todaymade

    megan
    8 Apr 2015 | 8:15 am
    Did you know that 80% of people using the internet own a smartphone (Global Web Index)? There’s a pretty good chance part of that 80% is viewing your site on their smartphone, rather than a desktop or laptop computer. What do you want them to do when they get to your site? Do you want them to read about your company, buy a product, purchase a subscription, sign up for newsletters? I can tell you one thing you don’t want them to do: leave. If users coming to your site have to pinch the screen and move around just to find what they came there for, they will leave. In fact, 61% of people…
  • Megan Beck Joins Todaymade as a UI/UX Designer

    Britni Schwartz
    7 Apr 2015 | 11:45 am
    Please join us in welcoming one of our newest team members, Megan Beck. Megan joins our team as an UI/UX Designer. Megan brings with her a strong background in interface and user experience design. She also doubles as a front-end developer, specializing in HTML and CSS. Her creative eye for both design and function makes her the perfect individual to help us create fully functional, responsive sites and applications that are user friendly, intuitive, and visually appealing. So far, one of the things that we’ve learned about Megan is there isn’t a challenge she won’t take on.
  • Four Easy Steps to Find a Professional Mentorship

    megan
    19 Mar 2015 | 7:15 am
    Professional mentors are invaluable to have at any stage in your career. The bulk of what mentors can provide is experience and knowledge from that experience. They’ve been in your shoes, they know how you feel, and they are willing to share their experiences with you. They can be a support system in your career, offering advice, knowledge, inspiration, networking and job opportunities. Personally, I have multiple mentors, all in different stages of their career, and in different areas of the technology industry. I’ve been able to further my career with the advice and connections my…
  • Andrea Wald Joins Todaymade As Office Manager

    Britni Schwartz
    16 Dec 2014 | 7:15 am
    Please join us in welcoming our newest team member Andrea Wald. Andrea joined our team as our office manager. Every business needs that person who can keep things in order, balance the numbers, and keep the day-to-day logistics of an office rolling. With a friendly demeanor and rich gift for hospitality, that’s Andrea. With her extensive experience in finance and hospitality, she keeps the Todaymade office running like a well-oiled machine. She is the friendly and caring face that our visitors often see first when they walk into Todaymade. Bottom line, Andrea cares about her…
 
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    Grow Socially

  • 5 Reasons Your Business Should Back Up Social Media

    Donna Vieira
    18 May 2015 | 8:06 am
    Is social media at the core of your marketing strategy? Do your followers keep up with your new product releases, services, promotions and blog content? Does your business rely on positive online reviews for lead generation and exposure? If you answered yes to any of the questions above, just imagine […] The post 5 Reasons Your Business Should Back Up Social Media appeared first on Grow Socially.
  • Budget Apps Making Social Sense

    Guest Poster
    11 May 2015 | 1:00 am
    Budgeting is something that most people dread, but it is an important task that can lead to financial stability. One way to make this task easier and less time-consuming is to use a budget app. A budget app enables its users to keep track of their expenses anytime, anywhere and […] The post Budget Apps Making Social Sense appeared first on Grow Socially.
  • 5 Tips For a Great Website Homepage

    John Foley Jr.
    5 May 2015 | 1:00 am
    A great website begins with an effective homepage. If someone were to visit your organization’s website, what do you think their initial reactions are?  Are they able to easily determine what services your organization offers? Are you utilizing the full potential of your homepage? Here are five key aspects that […] The post 5 Tips For a Great Website Homepage appeared first on Grow Socially.
  • Is Your Company’s Social Profile Truly Effective?

    Guest Poster
    4 May 2015 | 1:00 am
    If you want to succeed in today’s business world, you can’t afford to overlook the importance of social media. Social media can help you find new customers, build better relationships with existing customers, and can even boost your search engine rankings. So just how does social media do all this […] The post Is Your Company’s Social Profile Truly Effective? appeared first on Grow Socially.
  • Being More Social on Your Financial Plans

    Guest Poster
    27 Apr 2015 | 1:00 am
    Whether you’re hoping to retire at the average age of 62, plan on working into your 70s or hope to retire early in your 40s, having a well-funded, diversified retirement plan in place is crucial to your future. Ultimately you’ll need to start your accounts and fund them through your […] The post Being More Social on Your Financial Plans appeared first on Grow Socially.
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    BIGprofileBIGprofile

  • 3 Google Analytics Alternatives

    fwm_bpadmin
    19 May 2015 | 3:06 am
    Google Analytics: it’s a popular free tool with plenty of features and regular developments. However, there are also a few great alternatives to consider and start using for your business. Clicky One of the issues Google Analytics users have is the navigation and constant changes and development that take time to adjust every time. Clicky… Continue reading →The post 3 Google Analytics Alternatives appeared first on BIGprofile.
  • 5 Advanced SEO Strategies for Marketers

    fwm_bpadmin
    12 May 2015 | 7:38 am
    SEO is an essential part of digital marketing and there are plenty of more advanced tips and tricks you can use to gain traction in your SEO strategy: 1. Site Speed Optimisation You may already be aware that the speed of your site plays a role in how you rank. Specifically, the faster your site… Continue reading →The post 5 Advanced SEO Strategies for Marketers appeared first on BIGprofile.
  • 5 Ways to Use Adaptive Content

    fwm_bpadmin
    23 Apr 2015 | 7:48 am
    Adaptive content can be described as an idea that is re-purposed and reused over and over again. When it comes to marketing what starts as a tweet can be turned into a blog post, an e-book, a podcast, a YouTube video, a PowerPoint presentation – the list goes on and on. Of course, there’s a little… Continue reading →The post 5 Ways to Use Adaptive Content appeared first on BIGprofile.
  • What is the best method to use data?

    fwm_bpadmin
    14 Apr 2015 | 8:25 am
    Over the last few year, marketing experts have seen the benefits using of data and  the advantages of correctly applied data. But the discussion about the best practices and most influential strategies still exists.  Is there a correct process, methodology for the use of data – big or little?  Two sides of the coin From the standpoint of the brand… Continue reading →The post What is the best method to use data? appeared first on BIGprofile.
  • 3 best user experience tips for marketers

    fwm_bpadmin
    7 Apr 2015 | 6:53 am
    User experience is becoming an increasingly popular feature of the digital landscape. Here are a few things marketers should take into account when creating the best user experience: 1. User experience is not just about interfaces The biggest misconception about user experience is that it is about creating beautiful interfaces. While this is part of… Continue reading →The post 3 best user experience tips for marketers appeared first on BIGprofile.
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    Tabithanaylor.com

  • 4 Website Design Makeover Tips to Take Your Site from Average to Wow!

    admin
    23 May 2015 | 12:13 pm
    Did you know that marketers redesign their websites on average every 18 to 24 months? Site redesigns happen this frequently due to the fact that the world changes considerably in 18 to 24 months including many businesses and consumers. What worked two years ago may not work today with all types of factors coming into play including Google’s ranking changes and what buyers expect on the sites they visit. It’s important that your website is more than just a good looking home page as it also needs to be a revenue-driving channel that is always working to bring you new customers and…
  • Could This Be Why Nobody is Watching Your Marketing Videos?

    admin
    18 May 2015 | 3:41 am
    Researchers tell us that we’re now watching well over 160 billion hours of online video each year. Nowadays, all the big brands and savvy marketers are turning to video to promote products and services to cash in on the many benefits video marketing has to offer. If you’ve created and posted your own videos online to amp up your marketing efforts but find that very few people are watching them, you need to find out why and fast. Consumers are very savvy these days and are now relying heavily on video as part of their purchasing decision. Before you give up and throw in the towel,…
  • How to Automate Your Social Channels Without Sacrificing Engagement

    admin
    11 May 2015 | 1:03 am
    Running a business is not easy and time seems to work against you when you’ve got a lot on your plate each day. One of those tasks that must be attended to regularly is maintaining your social channels so that you always have a consistent flow of content to share with your followers. But cranking out the content manually can be hard to do unless you can find a way to automate it. There is an online debate raging whether or not businesses should indulge in a few of the many automation apps available so time spent on social media can be reduced. Many people think that automation…
  • What’s your Story? Storytelling is Poised to be the Next Marketing Darling

    admin
    4 May 2015 | 3:57 am
    Every year or so, it seems there is a new “marketing darling” that turns the business world on end. For instance, blogging was considered the thing to do a few years ago which was quickly followed by guest posting when every marketer and his brother rushed to find businesses willing to allow them to write and post articles on their sites. Now it seems as though storytelling is the latest craze to sweep the marketing world as many of the world’s biggest brands are busy telling stories as a way to tap into the authentic human experience. What Is Storytelling? In the marketing world,…
  • Leads, Leads, And More Leads Through Blog Article Promotion

    admin
    30 Apr 2015 | 7:32 am
    We have all heard it before, write consistent blog posts, promote them, and revel in the number of website visits that will invariably end up coming in.  However, all the positive effects of such a blog writing process takes time to materialize, generally in the scope of a couple of years.  Realize though, that the business owners who stick to their blog like bees on honey will eventually have something that they can be proud of.  We all know this to be true, but what sane person has the time to write all these blog post, not to mention, promote them? Successful business owners,…
 
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • Are you taking advantage of the right social channels?

    LiveWorld
    12 May 2015 | 8:34 am
    Sure, you’re familiar with Facebook and Twitter. But what about Periscope? Or SlideShare? It can be hard to know if you’re using the right social media platforms for the right audiences. Plus, since Facebook continues to reduce organic, now is the time to extend or change your mix of social channels. For instance, you might […]
  • Meerkat and Periscope stream into view. Time to add live streaming to the marketing mix?

    Martin Bishop
    14 Apr 2015 | 7:00 am
    And now it’s live streaming’s turn to shine bright in the social media universe. Meerkat, using SXSW as its launch pad, whipped up excitement and investment money for its personal, mobile live streaming app, followed a few days later by Twitter’s Periscope. Too early to tell which, if either, of these apps will survive and […]
  • Get Your Customer Service Team Ready: Business for Messenger is Coming to Facebook

    Mark Williams
    8 Apr 2015 | 12:01 pm
    Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook Messenger. We have a Facebook page but we don’t have a Messenger account!” Well, yeah, you will soon. In just a few short weeks. […]
  • Make your Facebook marketing more effective by creating the right mix of organic posts and paid posts

    LiveWorld
    7 Apr 2015 | 1:51 pm
    Facebook is changing its algorithms again, altering what content users see from brands. Although the organic reach of Facebook posts has declined significantly from the peak levels back in 2013, this is mostly just for product-centric promotional posts. Your posts can still reach a sizable audience, especially if they are written with strong social content. […]
  • How To Find ROI From Your Social Media Marketing

    LiveWorld
    12 Mar 2015 | 12:13 pm
    Social media is considered an emerging industry. Not every brand is using it as part of their marketing mix and as a result, there is still some skepticism to whether it can provide a return on investment (ROI) for brands. Because brands are using social media for business–and not altruistic–reasons, it’s important be able to […]
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    DreamStateDigital

  • Baseball Hall of Fame: A Case of Hitting a Mobile Homerun

    Dreamstatedigital
    22 May 2015 | 2:09 pm
    Located in Cooperstown, N.Y., the National Baseball Hall of Fame and Museum (BHOF) is a not-for-profit educational institution dedicated to fostering an appreciation of the historical development of baseball and its impact on culture by preserving and exhibiting its collections, as well as honoring people for their contributions to the game. BUSINESS CHALLENGE: The Baseball Hall of Fame wanted to release an app that would not just teach people about baseball history, but also entice them to visit the BHOF itself. New York-based Sullivan is a multi-disciplinary brand engagement firm dedicated…
  • 39 Ways to Grow Your Traffic, Increase Conversions And Generate More Sales

    Dreamstatedigital
    20 May 2015 | 10:16 am
    Photo by mkhmarketing Digital Marketing Hacks: 39 Ways to Grow Your Traffic, Increase Conversions And Generate More Sales from Christopher Gimmer The post 39 Ways to Grow Your Traffic, Increase Conversions And Generate More Sales appeared first on DreamStateDigital.
  • Research and testing: The secret weapons of your marketing plan

    Dreamstatedigital
    31 Mar 2015 | 6:08 pm
    It’s easy to fool ourselves into thinking the segmentation and messaging work we’ve done is the best we could possibly do. This work takes a long time to complete, and many hands and minds get involved in the process of creating it. Marketing effectiveness requires an outside perspective The trouble is that your marketing isn’t and shouldn’t be aimed at you or the executives of your company. It’s meant to drive sales with customers, and those customers may view themselves, their needs and your brand’s messaging very differently than you do. So how do you…
  • Building Relationships At Scale With Content Marketing Personalization

    Dreamstatedigital
    16 Mar 2015 | 9:27 am
    I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “That’s like sales, right?” I told him “No.” That’s not what I do. After a pause, he said emphatically, “Oh, you help make those ads on TV that I hate.” I told him “no” again. I laughed a little. But then I struggled to explain to him exactly what it is that we do…
  • Facebook Topic Data Helps Advertisers Keep Content Marketing Relevant

    Dreamstatedigital
    12 Mar 2015 | 12:00 am
    To cite an example, using Facebook’s topical data Cafe Coffee Day can find out what people are saying about Starbucks as one anonymous batch of data. They can then use the group’s general demographic info like gender, age and location to determine which specific subgroups are interested in the search term. According to Facebook, topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers can use the information from topic data to make better decisions about how they market…
 
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    Ron Sela

  • 10 Sure-Fire Social Media Tips That Work

    Avik Sarkar
    9 May 2015 | 1:03 pm
    For many of us, the name Sammy Griner might not ring a bell instantly but the memes of a feisty kid with his fists clenched as a symbol of determination against all odds are definitely not forgotten. Fondly named as the “success kid” in the realm of social media, the child’s picture went on to win hearts as it joyously symbolized fun and aggression at the same time! It was Sammy’s mom who was responsible for the baby’s fame as she had posted a picture (in 2007) showing her son with a fist full of sand and contented expression on his face. The plump cute kid was an instant success on…
  • Should Every Business Have A Blog? Definitely Not!

    Mindaugas Bagdonas
    19 Apr 2015 | 11:23 am
    I know. I know. You are probably thinking, is this guy crazy? Does he even understand what he is talking? Does he even realize that company blog drives free traffic, improves SEO, helps communicate with potential clients and brings new sales? Yes, I fully understand that, and I totally agree with it most of the time. I am a big fan of blogging for many years. I admire the possibilities it provides. Blogging not only helps develop your business, but it also gives you an opportunity to meet new people and even help them learn something new. Not so long ago, I even managed to point out 50…
  • How to Easily Measure Your Content Marketing Efforts

    Licia Margarete
    10 Apr 2015 | 7:00 am
    As said by John Wanamaker- the ‘pioneer of marketing’, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This even today proves to be as true as it was back in his times. Especially in the Social Marketing arena; one is completely confused and is shelling out bundles into online marketing and content promotion without much of an analysis; mainly due to every contender around is doing the same. It has become a norm more than a promotional practice which most of the times fails to yield profits. Links and quality content are businesses for…
  • 7 Smart Content Solutions For Your B2B Marketing Plans

    Rosemary Brown
    28 Mar 2015 | 7:10 am
    Have you ever taken a look at how you’re sharing content with other businesses that you want to market to? The content you’ve got can make a difference in all of your B2B marketing plans. There are many things that you can do right now in order to make your B2B marketing content more enticing. 1. Have an expert within your industry help you out You can always talk with an expert who is in your industry to help you get your B2B marketing plans to move forward. An expert who has been around for a while can help you explain some of your concepts in further detail. For example,…
  • Are You Out Of The Loop About Mobile Marketing?

    Ivan Serrano
    19 Mar 2015 | 12:33 pm
    What are some of the words that come to mind when you think of the word mobile? Here are a few just to get you started. Movement. Motion. Velocity. Acceleration. Movable. Portable. Active. All of these words and any that you came up with on your own are words you should keep in mind as you develop and adapt your mobile marketing strategy. It is almost as if Newton’s laws of motion are more relevant to mobile marketing than anything you ever learned about design or ad placement. As marketing has evolved from print media to online and online has become mobile, one thing has become clear.
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    Just Ask Kim

  • Business In The Yes, Please, Thank You, and Gift Economy

    Kim Castleberry
    13 May 2015 | 5:04 pm
    Yes, Please, And Thank You! Adapting Businesses For The New Economy “Our grandparents are more suited to be successful in social than we are, because we’re going back to “small town rules”. Marketing is about to get really fucking hard. It’s about to get really one-on-one.” – Gary Vaynerchuk Marketing as we know it is shifting, changing and evolving.  Gone are the days t
  • The Harrowing Tale Of My (Solved) YouTube Suspension…

    Kim Castleberry
    8 Mar 2015 | 4:11 pm
    From YouTube Termination To Back In 48 Scary Hours! Two days ago… at a rather crazy 1:33 am… I received one of those email notifications that you never want to receive.  YouTube had (wrongly) flagged one of my videos and decided to terminate the associated account. (So much for my plans to get some sleep!) They flagged a video that was completely non-promotional and simply showed you how to get your
  • 10 Tips To Get Your Profile Found On LinkedIn

    Kim Castleberry
    5 Mar 2015 | 9:39 pm
    How to Create a Strong Profile That Gets FOUNDOn LinkedIn  LinkedIn is a professional social network that is an important component in any online marketing campaign. It’s a much more buttoned-up version of Facebook with many features that you can use to promote yourself and / or your business. The entire point of using social media is so that your target audience finds you. Simply creating a profile isn’t en
  • 6 LinkedIn Marketing Strategies and Tactics For Brand Awareness

    Kim Castleberry
    3 Mar 2015 | 8:59 pm
    Build Your Brand on LinkedIn With These 6 Marketing Strategies LinkedIn.com is a growing professional social media network that, if used properly can increase you market reach exponentially. Never before in history have business owners had so much information at their fingertips, with such close proximity and access to their markets. LinkedIn.com is ripe for using as a marketing channel and has  REALLY made so
  • Solve Your Browsers Stinky Tab Memory With Session Manager

    Kim Castleberry
    2 Mar 2015 | 8:57 pm
    Never Again LoseAll Your Browser Tabs! We’ve all been there right?  That sinking feeling when something causes a reboot… and we return to a browser that is now devoid of our precious tabs we were working with! In that moment, it’s hard to tell whether to scream, groan, or pull our hair out! (Generally I want to do all three things at once!) Fortunately though, I’ve learned how to put a stop
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    Barbara Ling's Official Authority Marketing Cafe

  • Part 3: Amazon: Instantly build profitable sites, flip ‘em and (dare I mention developers rights plus)

    Barbara
    24 May 2015 | 11:37 pm
    Part 3: Amazon: Instantly build profitable sites, flip ‘em and (dare I mention developers rights plus) +=================== |  | oOo ==> ==> Fresh Store Builder Version 6! | http://askbling.com/freshstore6 | | Solution It Provides:  Easy way to create | Amazon stores that convert like … Continue reading → The post Part 3: Amazon: Instantly build profitable sites, flip ‘em and (dare I mention developers rights plus) appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • One of the top-name PLR providers… 50% off (Time Sensitive)

    Barbara
    24 May 2015 | 11:36 pm
    One of the top-name PLR providers… 50% off (Time Sensitive) +=================== |  | ==> JR Lang PLR Goodness! | http://askbling.com/jrlangplr | | Your Benefits:  50% off her entire site – | use coupon memorial2015 | +=================== Brief, pithy and to the … Continue reading → The post One of the top-name PLR providers… 50% off (Time Sensitive) appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Sunday Morning Perkup: 50% off JRLang PLR,162, super rough patch, Dennis Becker’s latest, spy toys,more!

    Barbara
    24 May 2015 | 11:34 pm
    Your Sunday Morning Perkup: 50% off JRLang PLR,162, super rough patch, Dennis Becker’s latest, spy toys,more! +=========================== | | ==> JR Lang PLR Goodness! | http://askbling.com/jrlangplr | | Your Benefits:  50% off her entire site – | use coupon memorial2015 | … Continue reading → The post Your Sunday Morning Perkup: 50% off JRLang PLR,162, super rough patch, Dennis Becker’s latest, spy toys,more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Done for you buy buttons? Last Resell Package? (50+ and….

    Barbara
    23 May 2015 | 6:14 am
    Done for you buy buttons? Last Resell Package? (50+ and…. +=================== |  | ==> Last Resell Package? | http://askbling.com/smfinal1 | | Your Benefits:  50+ Packages you can add your | own buy buttons to…. and resell! | +=================== Brief, pithy and … Continue reading → The post Done for you buy buttons? Last Resell Package? (50+ and…. appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Saturday Morning Perkup: Ending tonight, 1995, Up since 1:30am, repurposing PLR, thingees, more!

    Barbara
    23 May 2015 | 6:12 am
    Your Saturday Morning Perkup: Ending tonight, 1995, Up since 1:30am, repurposing PLR, thingees, more! +=========================== | | oOo ==> eBooks are not dead: | http://askbling.com/mybapp | | Solution It Provides:  Enables you to sell your ebooks/ | PLR via apps in Amazon, Google Play … Continue reading → The post Your Saturday Morning Perkup: Ending tonight, 1995, Up since 1:30am, repurposing PLR, thingees, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
 
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    Heyo Blog

  • 5 Legendary ‘Text to Win’ Contest Ideas

    Matt Baglia
    20 May 2015 | 8:30 am
    Run a text to win contest, and watch your subscriber count soar. If you want to grow your text marketing list at a rapid rate, this is by far the best method. People like large incentives, and with a text to win contest, you can provide just that. Here are 5 legendary text to win […] The post 5 Legendary ‘Text to Win’ Contest Ideas appeared first on Heyo Blog.
  • The Role of Color in Brand

    Darnelle O’Brien
    6 May 2015 | 4:53 am
    If you’re wondering what color to use with your brand or which color to paint the office, think carefully because the colors you choose can affect your ability to achieve your goals. There’s been a lot written about color psychology, some proven hypotheses and some mere hunches. What we do know is; color can greatly effect […] The post The Role of Color in Brand appeared first on Heyo Blog.
  • Heyo Cart: Fans Type Buy, You Make Money

    Nathan
    28 Apr 2015 | 5:23 am
    Heyo Cart is a new tool that allows authors, influencers and experts to sell eBooks using “Buy” comments on Facebook. Click here to try for free or keep reading to learn how experts are already using Heyo Cart to make money. In 1995, authors, experts and influencers sold $10 million worth of eBooks through Amazon. […] The post Heyo Cart: Fans Type Buy, You Make Money appeared first on Heyo Blog.
  • 5 Excuses That Are Holding Your Business Back

    Matt Baglia
    23 Apr 2015 | 9:28 am
    Every business owner is guilty of making these 5 detrimental excuses. Initially, they may not seem like a big deal, but over time, they really kill your growth potential. Excuses like the ones below will never separate you from the pack. They’ll keep you average at best, and will ruin your long term chance at […] The post 5 Excuses That Are Holding Your Business Back appeared first on Heyo Blog.
  • 3 Expert Tips to Writing Killer Website Content

    Darnelle O’Brien
    22 Apr 2015 | 7:09 am
    Website content. Killer content. Overlooked and undervalued by many. When embarking on a new website, it’s easy to get caught up in the aesthetics of what your website will look like. But in doing so, you forget the importance of what the site needs to say (and therefore do) for your business. And before our […] The post 3 Expert Tips to Writing Killer Website Content appeared first on Heyo Blog.
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    Concise Training

  • Nimble CRM Powerful Contact Search

    Steve Beavis
    19 May 2015 | 1:05 am
    In our previous blog post about the Nimble CRM system, we gave you a brief overview of Nimble. Today we will look a little deeper into the use of tags and custom searches. We introduced the concept of tags added to individuals’ nimble profiles in the last blog post. In Nimble they are entirely customisable, you can add any tag that you like and you can add as many tags as you like. With some careful planning, you can use the tags feature to create some powerful sorting and searchable categories of contacts. For example, lets say we have previously added the tag “prospect” to…
  • Is continuing professional development important to you?

    Mary Thomas
    12 May 2015 | 2:51 am
    I recently had a conversation with Gillian Shaw about the career developments that have taken place in her life as a result of her doing our social media courses through Pitman Training Group.       This got me thinking of the importance of ensuring that we all look after our own personal learning – at whatever stage of our career we are at.  It is much easier to take the easy way out and just keep doing what you have always done without learning anything new, but does this bring self-satisfaction, interest or improvement? Continuous professional development or training…
  • Are you using YouTube cards? They’re free!

    Mary Thomas
    5 May 2015 | 2:13 am
    We all know that people like watching videos. Creating informative, funny, educational or ‘behind the scenes’ videos of your business increases your Internet footprint and is a fantastic way of engaging with your audience. It can, however, be difficult to drive viewers to take the next step in your purchase funnel. Up to now, you have been able to include annotations with a link to your website or include the link in the description of the video. However, these always felt awkward and not easy to use for lead generation. They also didn’t work on mobile devices Now, you can…
  • April Hot Topics – Google Search, New Survey, Buyer Personas

    Mary Thomas
    28 Apr 2015 | 3:00 am
    As part of the new content planning we have implemented within Concise Training, the 4th Tuesday of the month will be focused on talking about ‘Hot Topics’ in the world of social media and digital marketing. Each month, I will focus on discussing the implications of a topic that has been in the news or themes that have been consistently raised by clients during the month. This week, I have a few different things I want to discuss – the impact of the changes in the Google search algorithm, results of a survey by Lloyds bank, and the importance of creating buyer…
  • Affiliate Marketing – What is it?

    Steve Beavis
    21 Apr 2015 | 6:55 am
    The idea of acting as an agent and selling somebody else’s products in exchange for sales commission has been around for a long time. Affiliate marketing in its current guise is a fairly recent idea which relies on the technology of the internet in order to track sales and referrals made by an army of business partners that would otherwise be too numerous to account for and track effectively. What is affiliate marketing? The idea is quite straight forward. A business joins or creates an affiliate scheme and produces links that can be tracked by them or an affiliate manager to see who…
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    Mark Cameron's blog

  • 5 disruptive forces happening right now

    Mark Cameron
    6 May 2015 | 6:14 pm
    Business strategy and digital disruption Recently I was asked to predict what forces, industries or businesses would be causing the most business disruption. While it is is hard to really predict what the next big disruption will look like it is possible to see forces at play right now that are going to have a major impact on the way businesses are run. 1 – When your data becomes your data What is happening with the vast amounts of data we are creating on a daily basis? The average person has bank cards, credit cards, social media accounts, loyalty cards, and smart phones all of…
  • How to value customter data

    Mark Cameron
    2 Apr 2015 | 2:16 am
    As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilise data has rapidly gathered pace. In the customer experience and communication space ‘data’ has become the catch-all term for anything digital including contact details, transaction history, behavioural information and even content such as images or video. This has inevitably led to speculation about the value of these data. So here is the way we think about this issue at Working Three. The value of data doesn’t come from collecting and storing data. Rather, it…
  • You don’t want your customers talking about your advertsing

    Mark Cameron
    2 Mar 2015 | 1:19 am
    Life is not easy for a marketer these days. The media landscape continues to be reinvented and fragmented, affecting the ability of marketers to capture the attention of their target audience. The power of the mass-media model is waning, so attention is turning to digital innovation and data-driven direct communications. Yet, as many brands have found out, relying too heavily on technology can turn your advertising campaigns into nothing more than smart spam with a decreasing return on investment. To further complicate matters, research data shows word-of-mouth recommendations are now…
  • Discussion with Catherine Heath From Huge Inc.

    Mark Cameron
    11 Nov 2014 | 2:46 pm
    In late August this year Melbournes digital elite assembled at the citys public library. The event was the Australian Interactive Media Industry Associations V21 conference, and this years line up promised to be the biggest event yet. One of the key draw cards was Catherine Heath, the Head of Strategy & Planning, US West Coast, for the digital agency Huge. Among digital agencies Huge, a member of the Interpublic Group of Companies, is one of the standouts on the world stage. Its renown owes much to recent Initiatives such as the development of the HBO GO platform, the TV anytime…
  • The next issue for CMOs to deal with is on the doorstep

    Mark Cameron
    8 Oct 2014 | 11:08 pm
    The marketing industry has completely reinvented itself over the last few years. In fact it is difficult to think of an industry that has had to deal with so much change as marketing and advertising. But while many marketers may feel like they are finally getting on top of the technology and data needed to hit their targets, the truth is the marketing space is still being disrupted – driven by changes in consumer behaviour, as it has always been. Major financial meltdowns and recessions force businesses to evaluate their spend on marketing and branding. As revenue and profitability become…
 
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    NewsOrator

  • Link Building Via Guest Blogging

    manishagrawal
    24 May 2015 | 11:04 pm
    Want to rank for competitive keywords on Google, Yahoo, Bing and other search engines? Do great link building. There are many ways of link building but one sure way is guest blogging. By guest blogging, you will get useful back links with the desired anchor text. You will also be able to build brand authority, get traffic and increase the number of subscribers. The biggest advantage of guest blogging is that it is a white hat SEO technique which does not make your site penalized. So, what is guest blogging? This is a technique where bloggers write posts to be published on other blogs mainly…
  • How to Create a Facebook Business Page for Your Blog

    manishagrawal
    24 May 2015 | 10:35 pm
    One of the most common branding tips you will find for your business or website is to create Facebook page. For this reason, I am sharing with you in this article a complete tutorial onHow to create a Facebook page for your business website. If you are not sure why you should create a Facebook page, read on! Our target for you in this post is to illustrate how you can have a Facebook fan page for your brand in 15 minutes’ time. Why you need to create a Facebook page for your business: Facebook is one of the most popular social networking websites out there, with 850+ million users…
  • How to Improve the Visibility of Your LinkedIn Profile

    manishagrawal
    23 May 2015 | 12:45 am
    Do you use LinkedIn to market yourself? Want to make it easier for people to find you in Internet searches? With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile. In this article you’ll discover how to create visibility for your LinkedIn public profile. What Is Your Public Profile? Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user. Discover how to improve visibility for your…
  • 6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update

    manishagrawal
    21 May 2015 | 12:24 am
    On April 21, 2015, Google released yet another algorithm update, this time focusing on mobile-friendliness as a ranking signal. While many websites weren’t at all bothered by the news, since the merits of responsive design have been discussed for years, still some weren’t ready. Using a responsive WordPress theme solves that problem, since it allows the design to adapt to any screen size, creating a usable version of your website for desktops, tablets, smartphones. There are plenty of responsive themes available; a quick scan of the Themeforest WordPress repository reveals more than 2,000…
  • Google: Google Mobile Friendly Algorithm Fully Rolled Out

    manishagrawal
    4 May 2015 | 3:49 am
    A lot of people are wondering if the Google Mobile Friendly Algorithm is fully rolled out yet, the answer to that is yes. Google’s mobile friendly algorithm is fully rolled out according to Gary Illy Source: Google: Google Mobile Friendly Algorithm Fully Rolled Out The post Google: Google Mobile Friendly Algorithm Fully Rolled Out appeared first on NewsOrator.
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    Engagor Blog

  • Engagor, Now A Part of Clarabridge

    Folke Lemaitre
    21 May 2015 | 5:28 am
    In 2011, we started Engagor with the mission to empower the voice of the customer and streamline the way brands engage with customers through social media. Today, we are proud that hundreds of companies across the globe use Engagor to listen to and effectively engage with their customers on social media. Beyond social media, there are many other places online where customers voice their opinions. Sources like surveys, emails, blogs, forums, call centers, etc., all contain valuable feedback from your customers. This information is invaluable for those companies that truly put their customers…
  • Why Negative Reviews Are Valuable Too

    Sofie De Beule
    13 May 2015 | 11:37 am
    Why should you pay attention to negative reviews? How can they be instrumental in helping to grow your business? Nowadays, its so easy for one wrong move to permanently damage your reputation. All it takes is one complaint or negative review going viral in a matter of hours (or even minutes) to create major issues that brand could bury your brand in months of damage control. However, negative reviews in general don’t necessarily have to be a bad thing. You can easily turn them to your advantage by being open to the input of your customers and willing to do something with that…
  • How to Deliver Superior Social Customer Service

    Sofie De Beule
    11 May 2015 | 11:13 am
    Would you like some ideas for delivering superior social customer service? Although social media might seem like a tough nut to crack, there are a lot of steps you can take towards improving your social customer service efforts. In this article, we’ll discuss 4 tips to deliver superior social customer service. Why Social Customer Service? People expect brands to engage in two-way conversations with them on social media. Nowadays, mobile, connected customers expect solutions to their problems on the go. What better way to reach out to brands than through a company’s Twitter account…
  • 5 Ways to Practice ‘Safe’ Use of Your Company’s Social Media Accounts

    Sofie De Beule
    7 May 2015 | 4:47 pm
    Beyond social media privacy concerns, social media security issues have been and continue to be a hot topic in the news. Social media accounts have been hacked, profiles and followers have been lost, and the list goes on. However, that’s obviously no reason to pull your company off of social media. More and more people continually turn to social media to reach out to brands and companies. So, how do you practice safe social? One of the most important aspects, that is also within your control, in lowering your risk on social media use is your own employees. Your employees are the voice…
  • How to Overcome Your Brand’s Biggest Limitations on Social Media

    Sofie De Beule
    5 May 2015 | 10:25 am
    Yes, social media can be hard to handle at times. What works for other brands doesn’t necessarily always work for yours. However, there are certain ways to overcome your limitations. It’s just a matter of acknowledging them and knowing how to overcome them. Your brand may not be great at one thing, but you might be good at a couple of things. Here’s a list of some crucial limitations your brand might experience and the concrete solutions to overcome them. 1. Handling a High Volume of Incoming Social Media Messages Running your social media presence is often very hectic. Do…
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    Room 214

  • Supercharge Engagement with Interactive Video

    Michael Kwolek
    22 May 2015 | 3:10 am
    Online video has seen major advancements in picture quality and effects alongside the development of inexpensive recording equipment and editing software. However, storytelling hadn’t really changed much since the early days of pixelated clips on YouTube. But with the advent of interactive video platforms, we now have the power to fundamentally alter the way we tell stories by turning passive viewers into engaged participants. More than just play/pause/rewind, interactive video allows people to select the narrative paths most intriguing to them or take a sidestep to learn more details about…
  • Building Valuable Relationships in our Creative Community

    Caitlin Sherwood
    21 May 2015 | 1:56 am
    Creating Valuable Relationships is Giving Back At Room 214, we have a company mantra that we talk about on a regular basis: “creating valuable relationships.” It really is a guiding force in decision making at all levels. Of course, what’s more important than us talking about it is truly acting it out. Last year, we got more intentional about how our mantra plays out in the area of philanthropy. Giving back to our community is an important value, but we wanted our efforts to be more than just giving money or encouraging volunteerism. We wanted to use our mantra to guide our engagement.
  • Planning Your Interactive Video Project

    Cassie Clusman
    21 May 2015 | 1:28 am
    If your brand is looking for a more interactive way to connect with its users, Interactive Video may be the solution. Interactive Video has proven to  be highly successful at engaging viewers. With platforms such as Rapt Media making Interactive Video much more accessible to both consumers and brands, there’s no better time to explore this next generation of storytelling. If building an Interactive Video is in your future, or you’re just curious about the process, listen up! This post is all about the step-by-step of planning a video that’s more engaging. Before you read this…
  • The Future of Interactive Video: An Interview with Caleb Hanson

    Room 214
    20 May 2015 | 1:53 am
    Interactive video is becoming increasingly popular for the impressive results it delivers. What’s next for this groundbreaking technology? Industry expert Caleb Hanson from Rapt Media, a pioneer in the evolution of online video, shares his thoughts in response to some questions. 1) Will all video eventually include an interactive component? Interactive video, in general, is going to become the norm. According to Caleb, “Viewers are ceasing to exist. People are users who want to interact with and influence their surroundings.” Modern audiences are not content being passive consumers.
  • 2015’s Top Food Brands on Instagram and What They’re Doing Right

    Caitlin Sherwood
    19 May 2015 | 10:50 am
    #Love Pairs Well With #Food Dig into your memory: When was the last time you pulled out your phone and snapped a shot of your [insert name of boutique donut, flavored iced coffee, or fully loaded burger here]? If you’re embarrassed to say it was sometime last week, don’t be: Instagram is the fastest growing major social network, and #Food is the 24th most popular hashtag today, behind #friends, #fun, and the reigning champion #love. In 2013, we published a report on the Top Food Brands of Instagram. Only one brand on our 2013 list still makes the list in 2015. Who has stayed on…
 
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    McCollins Media » Blog

  • 5 Fashion must-haves you should stash under your work desk

    Rashmi Jeetendra
    11 May 2015 | 10:40 pm
    Ladies, listen-up! In our weekly efforts to try and make your fashion journey as stylish and easy as possible, we’ve created a list of 9 things you need to keep stashed under, or locked if you have trust issues, under you work desk. That’s right we’ve all been in the dreary situation wherein we need […]
  • Wearables & the ‘Age of Context’

    Robert McGovern
    14 Apr 2015 | 3:04 am
    So the fabled Apple Watch is mere days from hitting the shelves after what seems like years of rumours and speculation. While you seemingly can’t go online without being bombarded with some commentary about the new gadget, it appears that the jury is still very much out on wether it will be a genuine game-changer or not. […]
  • The Constant Struggle for Channel Centric Creative

    Robert McGovern
    23 Mar 2015 | 5:26 am
    With the Dubai Lynx Festival of Creativity over for another year, it gives all of us in attendance an opportunity to sit back and take stock of what it really means to work in advertising / marketing in an ever-changing media landscape. These days, there’s so much talk about smartphones and tablets, the battle between […]
  • The 2 Sides To Social Media Marketing Today

    Robert McGovern
    1 Dec 2014 | 1:08 am
    Ah social media marketing; the saviour of small companies everywhere, giving businesses of all sizes a voice and the means to communicate with their customers. Over the last few years you’ve probably spent a considerable amount of effort, and more than likely a bit of cash, in building up your online following and now you […]
  • Catering to journalists needs

    Nikhil Pereira
    16 Nov 2014 | 3:37 am
    The dynamic journalists and public relation professionals share is rather friendly and informal. However, nothing is permanent, and you could find yourself on the wrong side if you do not adhere to their deadlines. Journalists, especially in this region, have the utmost respect for PR companies. Being a journalist in past, I speak from experience. […]
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    Digital Information World

  • Email Marketing: 7 Tips To Write Killer Email Subject Lines - #infographic

    24 May 2015 | 8:00 pm
    Your Email’s subject line is the most important factor that decides if it will be opened or not. It is the first impression you have on your recipient. You don’t get a second chance to make a first impression.Here are 7 tips to craft killer subject lines for your emails.
  • Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content - #infographic

    23 May 2015 | 8:00 pm
    With so many guides and great practical examples, it’s strange how bloggers continue making common mistakes that are wasting the time of their audience. If you go through different blogs from a niche you’re interested in, you’ll find some awesome posts, but you’ll have to admit that the below-average ones prevail. Do you want to make sure that the post you just wrote will get the right kind of attention? Here are 10 things you ought to do before hitting publish:
  • Facebook, Twitter, YouTube, Instagram: How To Best Use Video On Each Social Network - #Infographic

    22 May 2015 | 8:00 pm
    "Visual content has become key for driving engagement on social media and video has emerged as one of the fastest ways to do so. However, video marketing is not just about posting video content, it's crucial to create content that people will love to share.The growth and popularity of video has no signs of slowing down. Brands will need to implement a video marketing strategy if they want to keep their online audiences engaged, especially on social networking sites.So why not try adding video to your social media marketing campaign?"Here's an infographic from Wideo that…
  • How to Be More Productive on #SocialMedia - #infographic

    21 May 2015 | 8:00 pm
    Social media is a great marketing channel to drive traffic to your blog, build awareness for your brand, and attract new customers. But only when it’s done right.A well organized and strategic management is the key to ensuring you get the returns for your social media investments.The following infographic from Neil Patel will guide you how to use social media like a pro.
  • #SocialMedia Marketing: 12 Simple Tips For Empowering Your Pins On Pinterest - #infographic

    20 May 2015 | 8:00 pm
    With more than 1 Billion boards comprised of 50 Billion Pins, Pinterest is where some 80 Million consumers go to imagine, organize and execute inspirational ideas. The following infographic from Curalate, illustrates 12 simple tips to help increase awareness around, drive engagement with and maximize the impact of your pins.
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    Top Stories - Google News

  • Air Canada begins clamp down on carry-on baggage - Toronto Star

    25 May 2015 | 4:42 am
    Toronto StarAir Canada begins clamp down on carry-on baggageToronto StarWith the busy summer travel season taking flight, Air Canada today began clamping down on carry-on baggage. Airline staff at Toronto's Pearson International Airport have been stationed at both check-in and security checkpoints to ensure carry-on bags meet ...Air Canada's new carry-on crackdown doomed to fail, critics claimCBC.caAir Canada Begins Carry-On Baggage Clamp DownAm980 London Newsall 11 news articles »
  • A beautiful strategy: John Nash's 'game theory' explained - Hindustan Times

    25 May 2015 | 4:16 am
    Hindustan TimesA beautiful strategy: John Nash's 'game theory' explainedHindustan TimesMathematician John Nash, a Nobel Prize winner who inspired the movie 'A Beautiful Mind,' was killed in an accident along with his wife in New Jersey. (AFP File Photo). Share. John Nash, 86, the brilliant mathematician who won the Nobel in economics and ...John Nash - brilliant mathematician who revolutionised modelling of economics The Australian Financial Review'Beautiful Mind' Nobel winner Nash dies in crashIrish Independent'A Beautiful Mind' cast, crew lament John…
  • Tokyo Rattled by Earthquake - Wall Street Journal

    25 May 2015 | 4:00 am
    Wall Street JournalTokyo Rattled by EarthquakeWall Street JournalTOKYO—A powerful earthquake shook central Tokyo on Monday afternoon, causing temporary suspension of the area's train system and the runways at one of the capital's airports. The magnitude 5.5 quake--centered on the northern part of Saitama ...Earthquake Shakes Buildings in Tokyo but Causes No DamageNew York TimesStrong quake hits Tokyo and surrounding areasAsahi ShimbunM5.6 quake jolts Tokyo metropolitan areaXinhuaRT -swissinfo.chall 98 news articles »
  • Wake for Teresa Robinson, 11, takes place tonight in Winnipeg - CBC.ca

    25 May 2015 | 3:46 am
    CBC.caWake for Teresa Robinson, 11, takes place tonight in WinnipegCBC.caA wake is being held Monday night in Winnipeg for Teresa Robinson, the 11-year-old girl from Garden Hill First Nation who was killed earlier this month. Robinson's body was found May 11. She was last seen alive by family May 5, but wasn't reported as ...On Manitoba reserve, father spends birthday searching for remains of daughterThe Globe and MailWinnipeg wake for girl killed on fly-in First NationThe Carillonall 8 news articles »
  • Tunisia soldier kills 3 fellow troops before he is shot dead: report - Toronto Star

    25 May 2015 | 3:31 am
    Toronto StarTunisia soldier kills 3 fellow troops before he is shot dead: reportToronto StarTUNIS, TUNISIA—Tunisia's state news agency says four people are dead after a soldier opened fire on fellow troops at a military barracks in the capital. The gunman was among those killed. The TAP news agency says three other soldiers were killed and 15 ...Tunisian soldier shot dead after opening fire on comradesABC OnlineGunfire heard near military barracks in TunisJournal of Turkish Weeklyall 73 news articles »
 
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    GlobalMarketingTactics.com

  • How To Build Profit-Maximizing Lead Magnets That Lead to Real Growth

    Sweta Patel, GMT Founder
    11 May 2015 | 5:04 pm
    Why Isnt Your List Growing? Great lead magnets encourage customers to opt-in right away. In a perfect world, your lead magnets would bring in hundreds, if not thousands, of qualified leads through your doors every day. This is certainly a possibility, especially in today’s digital world. As we all learned in Marketing 101, you just need to target your market effectively. So, how do you do that using lead magnets? Lead magnets are a great starting point for growing your list and generating leads. But there is more to it than just putting together some piece of content. You need to create…
  • The Top 7 Results-Driven Email Formulas That Actually Work

    Sweta Patel, GMT Founder
    26 Mar 2015 | 5:12 pm
    Email marketing, as I talked about last week, is an incredibly powerful way to keep your subscribers educated and excited about your brand. The emails you send to your list can come in many forms: newsletters, weekly or monthly re-caps, case-studies, and more. Relevant, exciting content that your subscribers anticipate opening. Take a moment to think about the last 10 or 20 emails you’ve sent to your list. Did they all follow the same formula? Or did you mix it up from one to the other? The reason for this exercise it to think about how you’re delivering your epic content to your…
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    Sweta Patel, GMT Founder
    19 Mar 2015 | 12:52 pm
    If you are not automatically redirected here is a link to Global Marketing Tactics. Opens in a new tab or window.
  • How To Create Engaging Emails That Instantly Win New Customers

    Sweta Patel, GMT Founder
    11 Mar 2015 | 12:16 am
      Wouldn’t it be awesome to always send emails to your list that leave your market dying for more of your content? Unfortunately, most emails never even get opened due to the fact that our inboxes are forever being filled with spam and useless information. While we admit that it is a noisy medium to use, there must be ways to make sure your emails are read and you aren’t wasting your, or your market’s time, right?   Well we’ve got good news – there are ways, and weve tested them!   We at Global Marketing Tactics love using emails as one of our core marketing…
  • The Easiest Way to Promote Your Content and Instantly Drive Sales

    Sweta Patel, GMT Founder
    5 Mar 2015 | 5:05 pm
      You have spent countless hours creating an online course that you know your audience is going to love. You have a beautiful membership site created, your social media pages are established, and all systems are in place and tested. All that’s left is for the thousands and thousands of users to benefit from all your awesome content!   But there’s a problem: You’re not getting the sales you want, and you are so drained from the creation process that spending even more of your precious time and money on marketing is out of the question. You know that your course is top-notch,…
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    webstrategyplus.com

  • 100% Discount Codes for The Realtime Marketing Lab 2015 Spring Tour

    Web Strategy Plus
    28 Apr 2015 | 10:44 am
    The Realtime Marketing Lab tour helps marketers discover the best social media tools for realtime marketing, and gives them access to the companies creating them. They have designed and are promoting an atmosphere that feels more like a sandbox test environment, where participants can feel at ease while getting hands on experience with these various products while also receiving a deeper education that will help them pick the best ones for their business. Target audience: social media marketers, agencies, franchisors, Web publishers, marketing professionals, PR pros, brand managers,…
  • Google Algorithm Update Makes Mobile Friendly Websites Critical

    Web Strategy Plus
    13 Apr 2015 | 1:00 am
    When businesses think of important dates in April, the 15th is usually the first one that comes to mind. While it’s definitely important to be on top of your books and taxes, this April is going to have another very significant date. The date that’s going to be on the mind of businesses across numerous industries is April 21st. And the reason that so many businesses are going to be thinking about this date is because Google recently announced that they’re going to be rolling out a new algorithm. If you’ve been in business for even just a few years, you may have…
  • What Matters Most for Business Web Design in 2015?

    Web Strategy Plus
    8 Apr 2015 | 5:25 pm
    If you look back at a web design from 1995, you’re not going to be surprised by how much different it looks than modern designs. However, even if you only go back to 2005 or 2010, you will likely be surprised by the differences you see during this relatively short amount of time. Because the Internet and the technology that drives it changes so quickly, we often don’t realize how much things evolve over the course of just a few years. This is especially true in regards to web development and design. Since many changes are done in an incremental manner, it’s something…
  • SEO Game Changer – Twitter and Google Finally Agree to a Search Deal

    Web Strategy Plus
    26 Mar 2015 | 9:51 am
    Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company. While there have been plenty of signs that point towards correlations between content that performs well on Twitter doing the same in Google rankings, there have continued to be obstacles for Google to fully utilize all of the new data that is created on Twitter. Specifically, Google had to use their bots to crawl through this massive amount of…
  • Why Your Business Should Consider a Pay Per Click Campaign in 2015

    Web Strategy Plus
    9 Mar 2015 | 12:31 am
    When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time. The Internet is a very busy place. Because there’s so much happening online, people’s attention is constantly being pulled in a dozen different directions. That’s why it’s usually not realistic to think that people are going to come across your business…
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    Socedo Blog

  • How Slope Generated 1055 Followers and 87 Signups in 1 Month Using Socedo

    Aseem Badshah
    20 May 2015 | 9:32 am
    Guest post by Brian Bosche, CEO and Co-Founder of Slope. Brian was previously at Bizdom, a Detroit-based startup accelerator, and in the original class of Venture for America Fellows. Slope makes it easy for marketing and creative teams to manage video projects. Before launching the private beta, Slope’s goal was to establish an audience with video marketers and generate signups. Because this target audience is so active on Twitter, Slope used Socedo to discover video marketers, and to automate lead generation through social media. In one month, Slope was able to generate 87 signups and…
  • How To Maximize Your Results with Socedo Managed Services

    Aseem Badshah
    18 May 2015 | 9:18 am
    As a marketing automation platform, we’re constantly looking for ways that the Socedo platform can make your life easier, but our team can help you out with some of the manual processes as well. Socedo offers a Managed Services solution for the day-to-day approvals and unfollows on your account. Let us manage the routine activities of your social media lead generation, so you can focus on targeting the most relevant prospects and engaging with the highest quality leads. Our Role Daily approvals Each day, our team will approve prospects in your Socedo account on your behalf, up to the daily…
  • When Online Conversations Become In-Person Meetings

    Aseem Badshah
    14 May 2015 | 8:09 am
    Guest post written by Romi Mahajan, President/Founder of KKM Group and Board Member of Socedo. Just coming off of Interop, the amazing IT community conference and tradeshow, I got to thinking about the power of Socedo as it relates to the physical event space.  Events are made or broken by the quality of the people in attendance, speaking, sponsoring, and exhibiting and their propensity to connect, teach and learn, and transact. Of course most events are “democratic” in the sense that anyone willing to come can do so as long as they register and in some cases pay.  That is part of the…
  • The Who’s Who of Social Media Tools

    Aseem Badshah
    11 May 2015 | 4:01 pm
    Socedo is excited to be a silver sponsor of Social Tools Summit this year, but we’re even more excited about the rad new tools in the world of social media marketing. Some of the names from #SocialTools15 are familiar ones, including Oktopost, Simply Measured, and Traackr, but there are a few new hot shots you need to know about. These are just a few highlighted at the Social Tools Summit. No tool or platform is the end-all, be-all answer to social media marketing, but the right tools together can take your strategy to the next level. Display social campaigns across platforms in a visually…
  • Humans and Their Unstructured Data: What to Do?

    Aseem Badshah
    8 May 2015 | 10:46 am
    Human beings are messy—not physically messy (necessarily), but they leave behind a trail of messy data. We don’t navigate websites in a logical order; we type whatever we want into search engines; and use colloquial terms or inside jokes in our profiles. “Qualitative feedback” is every customer service representative’s worst nightmare. And those darn self-reported fields on forms, like “referral source,” are always full of junk. As marketers, though, we have to take a deep breath and dive into this data. We were facing this problem ourselves at Socedo, as almost all information…
 
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    Shane Barker

  • 5 Reasons Why Your Agency Needs to Consider White Label Marketing

    Shane Barker
    20 May 2015 | 6:14 am
    White label marketing adds power to any business. An agency rarely has personnel with expertise in every field of marketing. Agencies have difficulties offering a full spectrum of marketing services. White label marketing services spare agencies from the pain and frustration of not being able to offer the whole range of services. The dilemma is whether to use white label marketing services or not. Many agencies have found out that white labeling had kept them running their business throughout the years. If you consider white labeling your marketing services, you should take a quick look…
  • Dentist SEO: A Step by Step Marketing Guide

    Mike Munter
    9 Apr 2015 | 10:27 am
    This post is aimed at dentists interested in ranking better in Google, but who are unsure of where to start. This Dentist SEO guide will walk you through the steps you need to take to be successful online and to start generating more leads for your business. If you’ve got a sharp office assistant, he or she could implement these strategies in their spare time during the work day. All you have to do is follow the steps below! Dentist SEO Fundamentals Before we get into the step by step example, here are two fundamental items you need to be sure you have completed: 1 – NAP on website.
  • Are the Upfront Costs to Sales Automation Software Tools a Smart Investment?

    Shane Barker
    12 Mar 2015 | 9:35 am
    The implementation of sales automation software in your company can be an expensive adventure. It requires a significant amount of investment in terms of both time and money before you even start to use the software. You have to spend some time in evaluation of various tools, as well as learning about their implementation. At the same time, you have to invest time and resources in training your staff. Having all of this in mind, it’s reasonable to pose the question – are all these upfront costs worth the investment? We’ll take you through both the costs and the benefits of adopting…
  • 5 New Content Marketing Strategies To Get Traffic And Email Subscribers in 2015

    Tim Soulo
    3 Mar 2015 | 5:46 am
    Content marketing may seem like a no-brainer, because anyone can write a few paragraphs of text and hit “publish”. But is it really that simple? I’ve seen many people launch blogs on their business websites and publish a ton of articles just to realise that it has zero effect on their business growth. But also there are cases when bloggers get insane amounts of traffic and email subscribers with a single article. Where’s the catch? Successful bloggers have a very strategic approach to their content marketing. They know exactly how to get tons of traffic with their content and…
  • Is SEO Marketing Strategy a Good Long Term Solution?

    Shane Barker
    12 Feb 2015 | 3:47 pm
    SEO Marketing or Search Engine Optimization Marketing is a process through which you can get your website optimized for the search engines. In plain English, this means that SEO can take your website to the top of the search engine results pages. These “search engine results pages” are simply what the search engine displays when a particular phrase is typed into the search query box. Now consider this, SEO is not a quick fix. You can not go and do a few tweaks here and there and magically expect an instant traffic boost. In fact, SEO is and can only be a long-term strategy. If I…
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    Digital Insights

  • How to be awesome on Twitter? New Tools for Twitter Pros

    Omkar Mishra
    23 May 2015 | 6:53 am
    Social Media Tools make your life easier and there are tons of Twitter tools designed for specific tasks. In this post, we would like to list down some of the new Twitter tools which we have tried and not covered previously catering to people who like to explore new Twitter tools. The list is in no specific order and is randomly chosen down from the larger list of tools we had listed.Pablo by Buffer:Buffer has always been my go-to tool for scheduling tweets for personal accounts. According to a research done by them, Images on Twitter tends to spice up engagement on your tweets by 150%. For…
  • Storytelling on Social Media – The Ripple Effect

    Harsh Ajmera
    18 May 2015 | 10:36 pm
    Do you have a favorite book or movie which you may have read/seen zillion times (yeah maybe not literally, what I mean is you never say no to watch/read it again)? Don’t you think that’s because, the story has been able to create a special bond with you and in ways you have woven your personal memories into it. That’s the reason you cherish it! Isn’t it?Now let’s co-relate this to social media, it presents an amazing opportunity for brands to connect with their audiences and storytelling is definitely one of the most powerful tools to engage with your fans/ followers.
  • How Small Businesses can use Facebook Call-to-actions effectively?

    Harsh Ajmera
    21 Apr 2015 | 3:41 am
    Facebook is constantly bringing about changes to its algorithm and introducing new features, so it can enhance the user experience (at least that’s what we hear). Some of the changes made by Facebook have received quite a backlash though, but the addition of new call-to-action buttons has transformed marketing for brands in a creative and more directive manner.Call-to-action, when done correctly can lure your audiences and inspire actions! With this feature being rolled out for quite sometime now, businesses have started to address their audiences and encourage them to take the…
  • 5 things FabIndia can do to Avert a Brand Disaster and gain back Trust

    Upasna Kakroo
    19 Apr 2015 | 11:46 pm
    As a woman reading the disastrous report on the changing room controversy faced by FabIndia, my first reaction was of horror. I quickly told my husband how I would never want to go to a changing room in FabIndia. His response was: why would you ever even buy from there? This sentiment is not uncommon in the FabIndia regulars as I quickly went through their Facebook page. [post url]FabIndia’s response was showcasing their “shock” and “concern” but certainly not enough to get the brand out of a doldrums it finds itself in. Legal proceedings will take time, and it is not my intent to…
  • Rise of Social Media Ad Spending [Infographic]

    Priyanka Ravani
    15 Apr 2015 | 11:34 pm
    Do you want a global perspective when it comes to ad spending on social media? Social media advertising has had an impressive growth in the past and its future only looks bigger & brighter. Viewing this growth will force many marketers to start spending in the social arena.Below is a detailed infographic which highlights the global spend and breaks down the numbers as per region & social network. All this data will help you in creating better social ads n 2015 & coming years as well! Let us get started straight away with key facts & predictions mentioned in the…
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    SEO and Social Media Marketing Agency in Barnsley Yorkshire » Blog

  • 4 Things to try When you aren’t Getting any Social Media Engagement

    Mark Woodcock
    19 May 2015 | 2:40 pm
    If your social media pages are a little quiet lately, you could be missing out on the marketing value engaged followers can bring. It’s normal to have social media activity ups and downs, but if you find you are stuck in a rut and it seems that your followers aren’t interested in your account any more, it’s time to take action. Before you try any of these tips, take a look at the history of your account’s activity. Make note of the kind of content you are sharing, how many followers you have and whether that is increasing or decreasing, and any other relevant things like holidays or…
  • Guidelines for Choosing Infographic Topics that Support your Marketing

    Cally Strutt
    18 May 2015 | 12:49 pm
    There are so many benefits that come with using infographics. Increased site traffic, better search rankings, increased brand awareness and social media buzz are just a few things you can achieve when you use the right infographic. But, the key to creating an infographic that brings these perks is choosing the right topic. Without the right topic, your infographic will fail to get your market’s attention and won’t support your overall marketing strategy. Follow these guidelines to brainstorm infographic topics that will bring results. Appeal to your Audience First, it is extremely…
  • 3 Rules for Building an Active Social Media Community

    Lindsey
    15 May 2015 | 12:36 pm
    Regularly posting content to your social media accounts is only the beginning. To really leverage your accounts, you need to build an active community that follow you, engages with your posts and ideally, helps you share your content. Building a community doesn’t happen overnight. In fact, it’s something you need to work at consistently to foster a relationship with your market and build a following that benefits your business. Here are three rules for successful social media community building. 1 – Give People Something to Talk About First, communities often gather around…
  • Google Highlights Opportunity for “How-To” Videos

    Liam Gilroy
    14 May 2015 | 11:55 am
    Google has published an article that highlights the huge opportunity businesses have if they publish and share how-to videos. The article shares some statistics that illustrate internet user behaviours and shows that people turn to the internet for educational information. Google’s Facts Three of the statistics in this article are of particular interest and can help marketers find new ways to reach their audiences. + “91% of smartphone users turn to their smartphone for ideas while doing a given task.” + “67% of millennials agree that they can find a YouTube video on anything they…
  • Will Facebook’s new Instant Articles Affect your Business?

    Mark Woodcock
    13 May 2015 | 12:12 pm
    Image source. Facebook has unveiled a new service, called Instant Articles, that aims to make the social network a more content-friendly platform. It’s important to understand what this new feature means for your business so you can continue to use Facebook as an effective part of your social media marketing. What are Instant Articles? Instant Articles are interactive articles from content partners that will appear in Facebook’s news feed. According to Facebook’s announcement, these articles will load up to 10 times faster than content viewed on a web browser because they are viewed…
 
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    Kim Garst - Social Selling Strategies That Actually Work

  • How YOU Make Money on Facebook – Part 3

    Kim Garst
    18 May 2015 | 6:49 am
    Welcome to my third and final installment in this blog series…How YOU Make Money on Facebook Part III! Before I get started I want to make sure you understand exactly what I am attempting to do with this series…I have built a very successful business and made a lot of money using Facebook and I want to […] The post How YOU Make Money on Facebook – Part 3 appeared first on Kim Garst - Social Selling Strategies That Actually Work Kim Garst
  • How YOU Make Money on Facebook – Part 2

    Kim Garst
    15 May 2015 | 9:02 am
    Welcome to part 2 of my 3-part Facebook blog series. The goal of this series is simple. I am making money on Facebook and I want to show YOU how to make money on Facebook too. In Part 1 of the series I told you about the importance of building a large, targeted and highly engaged […] The post How YOU Make Money on Facebook – Part 2 appeared first on Kim Garst - Social Selling Strategies That Actually Work Kim Garst
  • How You Make Money on Facebook – Part 1

    Kim Garst
    11 May 2015 | 6:30 am
    In this blog series, I am going to show you, not only how I make money on Facebook, but how YOU can as well! Why I Am Writing This Series About How to Make Money On Facebook I decided to write this blog series for several reasons. First, there are a lot of “experts” who […] The post How You Make Money on Facebook – Part 1 appeared first on Kim Garst - Social Selling Strategies That Actually Work Kim Garst
  • A Real Example of Social Selling

    Kim Garst
    30 Apr 2015 | 6:00 am
    Social selling is new buzz phrase as it relates to merging ‘social’ and ‘selling’ together and proving that ever elusive social media ROI. In this article, I want to share my personal and very real example of social selling in action. The best part…it’s totally doable for ANYONE and I mean anyone to do exactly […] The post A Real Example of Social Selling appeared first on Kim Garst - Social Selling Strategies That Actually Work Kim Garst
  • How to Get 1000 Blog Subscribers in 30 Days

    Kim Garst
    29 Apr 2015 | 3:59 am
    How would you like 1000 new blog subscribers in the next 30 days? Who wouldn’t want to know how to get more blog subscribers, right? That is 1000 people who are eager to read each and every new blog post you publish! What is so great about blog subscribers, you may ask? Let me ask […] The post How to Get 1000 Blog Subscribers in 30 Days appeared first on Kim Garst - Social Selling Strategies That Actually Work Kim Garst
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    Jobhop's blog

  • Positive Jobseeking Quotes

    Jobhop Jobhop
    24 May 2015 | 6:55 am
    We all need a bit of motivation sometimes, especially when it comes to jobseeking. If you haven't got someone at hand constantly motivating you then the next best thing is to have a couple of motivational quotes to read when focus begins to sway. We've chosen a few good ones which will hopefully help you when required.
  • Should You Get A Digital Job?

    Jobhop Jobhop
    21 May 2015 | 4:10 pm
    Now could be the time to consider getting a digital job. Digital skills are in demand, a digital job offers flexibility, but best of all a digital job gives you the peace of mind that you wont be replaced by a robot!
  • Make Sure To Interview Your Potential Employer.

    Jobhop Jobhop
    19 May 2015 | 3:03 pm
    Do you ever walk out of an interview wishing you'd asked the employer or recruiter some better questions? Plan your questions before you go to the interview so you're prepared and remember that an interview is two way, you need to find out if working there would suit you.
  • Try Weheartit For Young Digital Candidates

    Jobhop Jobhop
    18 May 2015 | 2:43 pm
    Your company needs young, digital talent, where do you look? As well as Jobhop you could try Weheartit, similar to Pinterest but it attracts a younger audience.
  • Make More Of The Employee Handbook

    Jobhop Jobhop
    18 May 2015 | 12:31 am
    Is your company employee handbook an exciting read or does it bore the pants off anyone who reads past the first paragraph? If it's too boring for you to even read then why expect your employees to read it ... Here's a radical idea, why not make it exciting so your employees want to read it!
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    What's Next Blog

  • Tweets now appear in Google Search: 7 Tips for Brands

    BL Ochman
    24 May 2015 | 2:59 pm
    By B.L. Ochman As the result of a deal announced May 19, Tweets have begun to show up prominently in Google’s mobile search results on Android and iOS. Google says that desktop integration is coming soon. The impact on your brand’s search results could be significant. Google will take your social participation into account when determining your influence – a change not to be taken lightly. Here are seven tips to help your brand make the most of the Twitter and Google search integration: Note: Google search results from iOS search using Google app are interspersed throughout this post.
  • President Obama Joins Twitter & Racists Respond

    BL Ochman
    24 May 2015 | 12:03 pm
    Beyond Social Media Show, Episode 97 Co-hosts B.L. Ochman and David Erickson discussed the reaction to POTUS joining Twitter; racist Googlebombs in Google Maps; Tweets appearing in Google search; stamping out big money in politics; a Tinder cautionary tale; Spotify diversifies; plus great new apps and important stats and much more. The video is time-stamped. Click on the time to the left of any headline and jump directly to that segment of the broadcast. ‘Hello N*gger': Conservatives’ Disgusting Response to President Obama on Twitter Google To Implement Googlebomb Fix To Prevent…
  • How NonProfits Can Get Big Results By Creatively Combining Free Google and Amazon Marketing Tools

    BL Ochman
    20 May 2015 | 5:00 pm
    By B.L. Ochman Is your nonprofit too cash-strapped to run a nationwide awareness campaign with an online contest or to create and manage a wish list with millions of products? You’re not alone. But here’s help in the form of free nonprofit marketing tools from Amazon and Google. In the face of cacophonous competition for donor dollars, a marketing push from Amazon and Google – behemoth sites with huge resources and millions of daily visitors – can engage, entertain and generate donations. Google and Amazon each provide free robust marketing tools for nonprofits. When you…
  • #NeverSettleForVerizon & Violent Bar Coasters

    BL Ochman
    17 May 2015 | 3:12 pm
    Beyond Social Media Show, Episode 96 Co-hosts David Erickson and B.L. Ochman discussed Violent Coasters in bars; “T-Mobile’s expensive mistake; Rick Santorum’s potty mouth; Drone Cameras; Facebook Instant Stories; the great BB King, and much more in episode 96 of the award-winning BEYOND SOCIAL MEDIA SHOW. Worst Digital Cases Rick Santorum’s Racist Moment [VIDEO] PR Pitch From Hell Violent Bar Coasters Facebook Instant Articles #NeverSettleForVerizon Best Digital Cases Snickers Uses Stickers To Point Out Embarrassing Mistakes  How A 17 Year-Old Polish Entrepreneur…
  • Google+ Collections – a new way to curate and share content

    BL Ochman
    5 May 2015 | 7:18 pm
    What you need to know At noon on May 1, GooglePlus posted its first Tweet, after being silent for four years. Right away, it was clear that something was up! And on May 3, the new Google Collections launched – the first truly major update to GooglePlus in months. I have been busy exploring the new Google Collections which give GooglePlus users a new way to aggregate content by theme or topic and share it publicly, privately or with specific groups or circles. In this post, I’ll share my first impressions and initial experience of Collections, along with links to the content about…
 
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    SocialPinger

  • Video Sharing Sites– Vimeo vs. YouTube versus Dailymotion

    Asiful Hoque
    17 May 2015 | 2:00 pm
    Video sharing sites are extremely popular means for individuals to share material online whether they are artists, amateur videographers, or business wishing to advertise their brand names. Just what are the perks of using various video discussing platforms such as Vimeo, YouTube and Dailymotion? Which is the most effective to make use of to advertise your on-line content? Will Vimeo as well as Dailymotion ever before have the ability to take over YouTube? Who will win Vimeo vs. YouTube versus Dailymotion? Which site you need to make use of depends upon a variety of various elements, which…
  • 5 Ways to Find Even More Targeted Facebook Fans

    Admin
    27 Sep 2014 | 1:41 pm
    Are you a small company making use of Facebook? Do you need ideas to reach your targeted Facebook audience? If you’re a small company you have to localize your marketing efforts to reach your genuine customers. In this article you’ll find out 5 methods you can motivate your target community to find and like you on Facebook. Why Targeted Facebook Fans? If you’re a regional small company, you’re most likely most thinking about consumers in your areaWhile Facebook supplies adequate chance to increase brand awareness and exposure, it can reach beyond your targeted…
  • Bond 007 Powerful Twitter Promotion Technique

    Admin
    26 Sep 2014 | 3:44 pm
    Twitter can be a powerful marketing system when you apply the right Twitter promo concepts and apply them appropriately. The trick is not to consistently be pitching and also offering, yet as an alternative to interact and also deliver value. One of the most powerful marketing does not feel like marketing. Visit the short article here as well as discover 5 very common Twitter promotion technique to assist you build your brand name as well as execute reliable micro-blogging marketing campaigns. 1. Usage Twitter’s New Header Feature. Twitter now permits you to add a header image to your…
  • How to Use Google Plus for Marketing

    Admin
    24 Sep 2014 | 2:36 pm
    Courtesy of: Quick Sprout The post How to Use Google Plus for Marketing appeared first on SocialPinger.
  • 5 Twitter Marketing & Tools Programs to Build Your Followers.

    Admin
    23 Sep 2014 | 4:26 am
    Anybody in marketing recognizes just how important social networks websites, much like Twitter, are to constructing a loyal follower base consisted of possible consumers, creating a healthy and balanced business environment for a company of any type of size. Some social media sites tools supply valuable analytics. YouTube as well as Facebook, for instance, both supply a monthly analytics area. Other tools, like Twitter or Flickr, do not provide terrific methods to gather statistics. You can count stats by hand, or you could utilize a third-party device. Also the benefit is compiling analytics…
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    FRANk Media

  • Social Media Statistics Australia – April 2015

    Tracy Lynch
    4 May 2015 | 12:20 am
    Social Media Statistics Australia – April 2015 Statistics compiled by SocialMediaNews.com.au for April 2015. 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,700,000 UAVs 3. WordPress.com – 5,900,000 4. Tumblr – 4,600,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,500,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users 9. WhatsApp →
  • 3 Things Worth Noting In Social Media This Week

    Tracy Lynch
    19 Apr 2015 | 11:34 pm
    Some of the latest updates from the ever-changing world of social media this week… 1. LinkedIn Introduce ‘Elevate’ 2. Twitter’s Home gets a new look 3. Foursquare launches ‘Pinpoint’ 1. LinkedIn Elevate – Helping companies empower employees to share content People share content on social networks, no surprises there. And when it comes to the →
  • Storydoing vs Storytelling

    Martyn Thomas
    12 Apr 2015 | 6:46 pm
    Do you ever get that nagging feeling, during your day, about the growing inefficiency of advertising for brands? Mounting evidence comes, in part, from the explosion of brands in the world. In 1997 based upon the number of trademarks in force there were approximately 2.5 million brands. By 2011 there were nearly 10 million (source →
  • Social Media Statistics Australia – March 2015

    Tracy Lynch
    1 Apr 2015 | 5:31 pm
    Social Media Statistics Australia – March 2015 Statistics compiled by SocialMediaNews.com.au for March 2015. 1. Facebook – 14,000,000 users (up 200,000) 2. YouTube – 13,600,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,800,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,400,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users →
  • Do consumer recommendations & social networks impact purchase decisions?

    Tracy Lynch
    29 Mar 2015 | 9:12 pm
    Ever wondered if all your reviews and social networking efforts actually make a difference to how your consumers behave? The latest Social Recommendation Index brought to you by Social Media Link, is an annual survey of over 24,000 active social media users and aims to  discover the effects social networks and customer reviews have on →
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    Number Direct » Articles

  • No TV Remote? No Problem, Thanks To A New App

    Dan
    21 May 2015 | 5:45 am
    Isn't it so annoying when you have to have multiple remotes for different purposes? Well, thanks to a new app from Tekoia, it's no longer a big deal.The post No TV Remote? No Problem, Thanks To A New App appeared first on Number Direct.
  • How Anglian Water Use Technology To Gauge Staff Morale

    Dan
    20 May 2015 | 4:05 am
    Most companies do not necessarily care about their employees' happiness. However, Anglian Water is attempting to gauge staff morale with new technology.The post How Anglian Water Use Technology To Gauge Staff Morale appeared first on Number Direct.
  • Infographic: How You Can Break Up With The Internet Once And For All?

    Dan
    19 May 2015 | 1:44 am
    Anonymity can be a hard thing to regain in the age of Twitter, Facebook and Instagram. This useful infographic shows you how you can unfriend the internet.The post Infographic: How You Can Break Up With The Internet Once And For All? appeared first on Number Direct.
  • John Lewis Introduce New Real-Time Online Booking System – Booking Bug

    Kathryn Kearns
    15 May 2015 | 9:06 am
    John Lewis shoppers can now book up to 12 services in real-time on the new Booking Bug systemThe post John Lewis Introduce New Real-Time Online Booking System – Booking Bug appeared first on Number Direct.
  • Amazing DIY Ways To Design A Phone Case With Ordinary Objects

    Dan
    14 May 2015 | 5:44 am
    Smartphones have become far more than just a gadget. They have become an accessory. Here are some amazing DIY ways you can make your phone case unique.The post Amazing DIY Ways To Design A Phone Case With Ordinary Objects appeared first on Number Direct.
 
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    My Online Smart Educational System

  • How to Set A Goal AND Achieve It!

    Richard Wallen
    18 May 2015 | 9:05 pm
    How to Set A Goal AND Achieve It Many people right around the holiday season start looking back on what the year brought and decide there were areas that needed to be improved upon. If you are anything like me, you went out on the internet and googled “how to set a goal and achieve […]
  • Getting the Most Out of Your YouTube Account

    Richard Wallen
    17 May 2015 | 6:55 pm
    Getting the Most Out of  YouTube Getting the most from your YouTube account requires you to focus on the same principles as you would with any other Search Engine Optimization. To maximize viewers, make your YouTube videos as easy as possible for people to find it. When you post a new video on YouTube, it […]
  • Critical Elements of Skype Marketing

    Richard Wallen
    11 May 2015 | 6:31 pm
    Learn More Now About The Critical Elements of Skype Marketing Most people do not consider Skype, the popular real-time video conferencing application – as a social media tool. When it in fact actually is. Skype currently has thousands of groups that are formed around a noteworthy topics of interest to the population within that group. For example, let’s say you […]
  • Building Your List with Guest Blogging

    Richard Wallen
    25 Apr 2015 | 8:01 pm
    Building Your List Websites need traffic, and blogs are no different. People who write blogs are constantly seeking new ways to improve traffic to their websites. Some ways to do this are through advertising, using Search Engine Optimization (SEO), syndicating articles, and submitting posts to authoritative sites, such as eHow.com and About.com. But all these […]
  • Honing Your Killer Instincts as an Internet Marketer

    Richard Wallen
    20 Apr 2015 | 9:04 pm
    Killer Instincts as an Internet Marketer In Internet marketing, like anything else, there are going to be winners and losers. Often, the difference between success and failure doesn’t depend on outside influences, but on your attitude. Successful Internet marketers share a unique set of qualities known as the “killer instinct.” Train yourself to use these […]
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    TheeDesign Studio

  • Popular Marketing Automation Tools

    Katie Sommerfeld
    20 May 2015 | 4:00 am
    Marketing automation has become a popular practice to help businesses nurture prospects into becoming customers. It uses a special software to automate content based on a prospect’s or customer’s place in the buying cycle. There are many different marketing automation software platforms and technologies these days, so how do you pick one that’s right for your business? Our Raleigh internet marketing experts have composed a list of some of the most popular marketing automation tools on the market. HubSpot HubSpot is one of the most widely known marketing automation tools. With a…
  • 15 Browser Extensions to Improve Your Productivity

    Cole Watts
    18 May 2015 | 4:00 am
    If you’re like most people, you may want more hours in the day. When your playground is the internet, browser extensions can help make playtime more productive. Browser extensions are small programs that you can add on to your browser that can increase your productivity. There are many different types of browser extensions from translator services to email. No matter your industry, the following extensions are necessary to helping you find more time in your day. 15 Browser Extensions You Should Be Using Today SEO Extensions – The following extensions can help you understand your…
  • What We Learned at the Digital Marketing for Business Conference

    Sharon Dawson
    15 May 2015 | 4:00 am
    Thee team attended the Digital Marketing for Business conference on May 13-14 at the Raleigh Convention Center. The conference featured over 100 speakers focused on small business marketing, enterprise solutions, expert marketing, WordPress, and video marketing. In addition to attending the conference, five members of our team were speakers as well: Cole Watts, Patrick Stox, Tevan Alexander, James Pate, and myself Sharon Dawson. You can get a peek at my presentation about how Pinterest can help your small business on our SlideShare page. Sharing the Wealth: What We Learned From DMFB 2015…
  • 3 PPC Tips for Attorneys

    Lisa@theedesign.com
    13 May 2015 | 4:00 am
    In a competitive market like Raleigh-Durham where well-established law firms are in abundance, local attorneys must utilize all the tools in their online marketing toolbox whenever possible. One of the best ways for an attorney or firm to get their name out there is to consider pay-per-click (PPC) advertising, like Google AdWords. Google AdWords can be set up as complex or simply as needed and, for an attorney or law office, it’s vital for the campaigns to be set up and implemented in the most efficient way possible. Here are three helpful tips to keep in mind when using PPC to promote your…
  • Why Digital Marketing is Important for Healthcare

    Rob Delory
    11 May 2015 | 5:00 am
    As a doctors office, hospital, or other healthcare related business, being able to have your information found online seems like a monumental task. The search engines are trying to index all of this information and give the best result to the users, but it can feel like a lot for you to keep up with. Learn how to help your healthcare related information get found. Since healthcare is about 18% of our national economy, it would be a fair assumption to guess that the amount of information on the web is somewhat proportional to that number. So many industries revolve around this subject and…
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    ME Marketing Services, LLC

  • I Will No Longer Be an Instagram Slacker

    Mandy Edwards
    19 May 2015 | 4:30 am
    Mandy Edwards Ah, Instagram. The lovely app that lets you share pictures of your food, your kids and your selfies. I’ve been an active user of Instagram personally. I’ve been a slacker using it professionally. No more. I was recently at a conference where pretty much every business there had an active Instagram strategy for their business. To say I was blown away was an exaggeration. I’ve always read about the benefits of using it for your business, but honestly never put too much into it. Why? None of my clients are actively using it and even though I set up one for my business, I let…
  • Posting to Social Media: Free Speech vs Poor Choices

    Jennifer Hanford
    14 May 2015 | 4:30 am
    Jennifer Hanford Without a doubt, social media has forever changed the way we communicate.  Whether we feel like sharing memes with our friends, or broadcasting our opinions to the world, many of us do so by posting to social media. Social media provides any of us with the ability to share our words and thoughts instantly. A few keystrokes and BAM – our words are online…possibly for forever. We leave our digital footprints everywhere. This alone provides us with a good reason to always think ahead before we post, especially when sharing posts with potentially negative or offensive…
  • How to Grow Your Followers with Social Media Marketing

    Jordana Klein
    13 May 2015 | 4:30 am
    Jordana Klein So, you have your base and foundation on your social media accounts, but now it’s time to grow your business and increase your market and followers. How do you even begin? Below, we will introduce 7 ideas oh how you can improve your content and, thus, increase your followers with simple tasks! #1 – Increase presence in more markets. Because dozens of other sites are apparent in the social media world besides Facebook and Twitter, it’s incredibly important to have posts not only on these sites but others, such as Google+ and Pinterest. You never know where your next…
  • 5 Things I Wish Someone Had Told Me When I Graduated College

    Mandy Edwards
    12 May 2015 | 4:30 am
    Mandy Edwards As I’m writing this, it’s May. Graduation season. Every other post seems to be about ways graduates can find jobs, balance life, pay off debt, etc. Ugh.   Don’t get me wrong, that’s all important stuff, but that’s not reality. Most college graduates already have a job, have no clue what balancing life means (come on – they’re single with no spouse or kids, mostly) and already know they’ll be in debt for the next umpteen hundred years.   I graduated college 14 years ago. I had a wonderful experience and was excited to get into the business world.
  • 5 on the 5th Interview: Cendrine Marrout

    Mandy Edwards
    5 May 2015 | 4:30 am
    Mandy Edwards I first met Cendrine somewhere online, lol. I believe it was on Facebook. We were in similar social media circles and I really loved what she was doing. Fast forward to now and she’s one of my favorite social media people. She has a no-nonsense approach and is one who makes you look at all sides of a topic. Cendrine is also a fabulous photographer too! After you read my interview with her below, so follow her – you’ll be glad you did!   Name: Cendrine Marrouat Title: Social media coach, blogger, curator, and author Website/Blog: Social Media Slant –…
 
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    Minneapolis Social Media Marketing

  • Should your brand use Instagram? Here’s a checklist to find out.

    Nicole Harrison
    13 May 2015 | 3:25 pm
    I love social media strategy. If you email me and ask me about working on a project, I will inevitably have a whole strategy sorted out in my mind before we ever even sign a contract. My brain is constantly figuring out how to do things to build brands, audiences and businesses. As much as I love social media and love building strategy, a part of the social media game I do not like is saying “no” to people: “No, you should not set up a Pinterest,” or “No, you don’t have a budget for 10 channels,” or “No, Instagram is not the right…
  • Maximizing Tweet Reach–It’s a Matter of Time

    Malena Larsen
    20 Apr 2015 | 3:13 pm
    Are you not getting the results you want on Twitter? Let’s say you’ve read the blogs and watched the videos on how to get favorites and followers, but you’re still not getting the needed engagement. This probably means that you are well educated with the ‘what’ and not so much with the ‘when.’ What does this mean? • Time matters Although broad, the Tweets with the most engagement are posted on the weekends between 8 a.m. and 7 p.m. • Get to the point Tweets that are less than 100 characters are more popular than lengthy posts. Try to say what you need to…
  • Facebook Reviews Make or Break Online Marketing Efforts

    Nicole Harrison
    16 Apr 2015 | 3:45 pm
    Online marketing is immense. It’s no surprise that many people have a hard time prioritizing all the aspects of digital marketing that all seem equally important. I’m here to tell you that one of the most commonly overlooked aspects of online marketing is the Facebook review. I typically advise clients to identify the different locations online that people may potentially review their brand and focus on ways to increase positive reviews as a major part of their social media marketing efforts. One online location where the opportunity to review brands and businesses is Facebook.
  • Instagram for Business (Because You Can’t Afford Not to)

    Malena Larsen
    31 Mar 2015 | 1:49 pm
    Posts involving photos and other visual effects are the posts that grab the most attention. But we know this by now, right? It is easy to barely glance at the long, wordy, Facebook statuses and glaze over blogs with nothing but exhaustingly long paragraphs. With Twitter and Facebook, photos are optional, unlike Instagram, where each post must have a photo or something else visual. Instagram lets visuals be the center of attention. That’s part of what makes Instagram so intriguing. Instagram for business is a unique, refreshing way to promote your field, product or service. Adding Instagram…
  • Google Plus Photos: How to Get People to Give a Damn

    Jens Pinther
    23 Mar 2015 | 3:15 pm
    We understand–you’re looking for your Google+ fans to engage with you. Your profile and cover photos can make or break if someone adds your business to one of their circles, so it’s important to take your photos seriously. It’s so tempting to just pin up your company’s logo everywhere and call it good, but it’s more of an art than that. You’re looking for comments, +1s, anything. It’s frustrating to believe you’re doing all you can to get people to talk to your small business online, and then–crickets. This cricket knows you can do…
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    Oracle Social Spotlight

  • Brand Networks Acquires SHIFT

    Maggie Schneider Huston-Oracle
    14 May 2015 | 10:20 am
    In March of 2014, Oracle Social Cloud announced our open API strategy to deliver more choice, flexibility and ongoing expertise for our customer's paid social media solutions. SHIFT was one of our inaugural partners. Earlier this year, Brand Networks became part of our ecosystem as a new partner. Today, Brand Networks announced their acquisition of SHIFT. We couldn’t be more thrilled as these two complimentary companies can together offer better solutions, scale, analytics and innovation for customers.  At the heart of Brand Networks is the Relevance Engine, which is…
  • Oops! How to Recover from a Social Media Fail - and Prevent One in the Future

    Maggie Schneider Huston-Oracle
    8 May 2015 | 6:37 am
    Face facts: we’re humans. We make mistakes. Here’s how to recover (and prevent) social media mistakes. Breathe.  First things first - take a deep breath. You probably made the mistake in the first place by going too fast. Slow down. Don’t compound the mistake by reacting impulsively.  Acknowledge it - publicly, clearly, and honestly This is not the time to exercise your pre-law degree. We know what the definition of “is,” is, thank you very much. Be clear about your mistake, and apologize sincerely. Be candid with your readers about what went wrong. Pre-scheduled tweet…
  • So You Think You Can Be a Senior Technical Writer?

    Maggie Schneider Huston-Oracle
    6 May 2015 | 8:50 am
    Look, we get it- you think you can write. You write obnoxiously long messages on birthday cards. You post your away message as “word smithin.” You may even spit some sick rhymes on the weekends. But before you craft your cover letter in iambic pentameter, read a day in Alyssa Jackson’s life…  What do you do?  I’m responsible for all of the copy that appears in the Oracle Social Relationship Management (SRM) platform, as well as all the help articles and customer communications about the platform. That means error messages, emails to our customers, help docs… if it is the…
  • Social Media Case Study: Head Case Designs

    Maggie Schneider Huston-Oracle
    29 Apr 2015 | 11:16 am
    Doug White, CMO, Ecell Global It’s all fun and games to talk about social marketing strategy, but when push comes to shove, we learn the most from real life experience. We spoke to Douglas White, the CMO of Ecell Global (which owns and operates Head Case Designs) about what works for them in social media marketing. Who Is Head Case Designs? They create personalized cases for your mobile device. Founded in 2005 in England, the company has over 350 employees around the world, with a strong presence in the US, UK, Germany, Italy, Australia, Hong Kong, and Japan. According to their website,…
  • What Does Facebook’s API Change Mean?

    Maggie Schneider Huston-Oracle
    27 Apr 2015 | 6:10 am
    By now you’ve probably heard that changes are coming to Facebook’s API. Not to worry though - Oracle Social Cloud’s got you covered. Here’s what’s going on: What is happening? Lots of things. In April, Facebook is updating the Newsfeed to reflect user feedback. Under the new changes, you’re more likely to see content that is posted by friends you care about higher up in your news feed. You may see multiple posts from the same source in a row. You will be less likely to see posts about friends liking or commenting on another story. In October, Facebook is changing the way marketers…
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    SteamFeed

  • Displaying Visual Information

    Kat Shanahan
    25 May 2015 | 4:33 am
    Visual displays are extremely powerful tools, which means manipulation of these tools can spread inaccurate information and influence public perception. The sheer volume of images making their way through the Internet requires viewers to have a higher level of visual literacy than in years before in order to prevent manipulation. In this article you’ll learn The types of displays that can be misleading What can be done to make visual displays less misleading Visual Display Manipulation “Data visualization is one of the most important tools we have to analyze data” (Parikh, 2014).
  • Your SEO Insider (No. 43): User Experience as a Ranking Signal, Doorway Pages, Web Design and SEO

    Brent Carnduff
    21 May 2015 | 5:10 am
    Welcome back SteamFeeders! Get caught up on the biggest news and best tips from the world of search engines and SEO for the week of May 10th – May 16th, 2015. Don’t miss: Is “User Experience” a search signal? Clarifying what constitutes a “Doorway” Page Why you need to add Video to your Content Calendar How Web Design choices can affect your SEO Google News Assuming this is true (and I do), this will come as a shock to many SEOs! Google: User Experience As a Ranking Signal is Currently Only for Mobile Results, Not Desktop Results by Barry Schwartz on Search…
  • How to Get an Edge in Online Business by Focusing on High Leverage Tasks

    Karol K
    20 May 2015 | 5:30 am
    “High leverage tasks” do sound a bit cliche, so just a quick “I’m sorry” for using this term. Nevertheless, it still does a great job at describing the message I want to convey here, so I’m just going with it anyway. The message being: direct your attention where it matters, stop doing everything else. As if being a business owner, or a blogger, or a freelancer wasn’t challenging enough, you also have to realize that not every task you’re doing is the thing that will give you the most results. Sometimes, we tend to spend our time taking care…
  • How to Bolster Your Business Blog With a Solo Podcast

    Linda Dessau
    19 May 2015 | 5:34 am
    A solo podcast, also known as an audio blog post or commentary podcast, is an audio presentation where one person speaks about a particular topic. To learn more about solo podcasting’s potential for business bloggers, I spoke to Victoria Fenner of House of Sound and Story. She has worked for 30 years in the radio/podcast industry and much of her training was with CBC Radio. In our interview, Victoria revealed: Why business bloggers should consider a solo podcast, even over other more popular podcasting styles like interviews or co-hosts How business bloggers can tap into the power of solo…
  • 10 Tools Content Writers Will Love

    Cari Bennette
    18 May 2015 | 4:18 pm
    None of us were born content writers – we have to learn about SEO and how to pick a title that will drive traffic to our sites. Sometimes, we hit a slump. We just can’t seem to come up with an idea, break free of jargony language or stop writing wordy sentences. Well, luckily, we have some friends out there who have figured out how to help us do our job right. Check out some tools that will make you look skyward and say “Thank you!”: Unsplash. Free high quality, high resolution professional images with no copyright – it’s a content writer’s dream! Because nobody…
 
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    Devumi Blog

  • Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE

    Matthew Y
    21 May 2015 | 7:45 pm
    The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. Many businesses who aren’t that tech savvy have a hard time keeping up with what they need for their business. This article is going to go through a step by step process that will guide you from the pure desktop marketing of old to the modern era of mobile marketing.   Getting your business into mobile marketing 1. Are you ready for mobile marketing…
  • Should you Buy Retweets? The Pros and Cons

    Matthew Y
    15 May 2015 | 4:31 am
    Every time you have a decision to make about how you’re going to grow your Twitter account, and your overall presence, is important. You can do things with the best of intentions and come out with both negative or positive results. Carefully weighing your options before you buy retweets is one consideration to put some thought into. Read on to have a fair look at both sides of your buying retweets options. This advice will apply to you whether you’re a brand new account looking to grow your social proof numbers, or if you’re an established account looking to break out of a rut and reach…
  • How to Start your Social Media Strategy

    Matthew Y
    8 May 2015 | 2:29 am
    Your social media strategy is what is going to separate you from the average user who just tweets, shares, and comments whenever they feel like it. Without a plan you’re no better than a ditzy teenager cruising around looking for someone to troll – you need to build a social media strategy if you truly want to reach a focused goal. Here are the steps I’d recommend you take to see who you are as a marketer, and what you want to accomplish. With that sorted, your social media strategy will start to become apparent!   Starting your social media strategy Do an audit on your social…
  • Should you Buy YouTube Subscribers? The Pros and Cons

    Matthew Y
    1 May 2015 | 1:10 am
    Every decision you make about your YouTube channel will get you certain results – both positive and negative. Whether or not you should buy YouTube subscribers is a choice that you should weigh both the pros and cons of before jumping into it if you’re not already sure what to do. This post will help guide you towards a decision through analysis of both sides of the debate. This will apply to whether you’re looking to purchase YouTube subscribers to start off your new channel, or if you’re in a rut and looking to buy YouTube subscribers to break out.   Should you buy YouTube…
  • Digital Marketing Trends you NEED to Know About

    Matthew Y
    24 Apr 2015 | 12:19 am
    If there’s one thing you can count in when it comes to digital marketing trends it is change. The very nature of all things digital is that nothing is really permanent in the way that a book is permanent. Algorithms can be changed, ideas can fall out of favor – but you can go back and edit your website. Here are 7 quick digital marketing trends that you should be thinking about right now. Apply them to your current plans, and start building them into your future plans in advance!   Digital marketing trends you can’t ignore 1: Mobile, mobile, mobile It has always been location,…
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    roy.roypovarchik.com

  • 9 Webinars To Help Sharpen Your Growth Hacking Skills

    Roy Povarchik
    19 May 2015 | 12:36 am
    I love webinars. Webinars combine the appeal of a masterclass — private and personalized — with the learning style of a lecture. If, as a company, you’re not sure how webinars fit into your content strategy, you can see what 77 webinars have done for Kissmetrics. Basically, webinars are a great learning tool for marketers and startups. You get to listen to top experts from your own home or office and ask them questions — that they’ll actually answer, something that rarely happens at conferences. My team and I are all big fans of webinars; we use them to keep up-to-date…
  • The Ultimate List Of Tools For Growth Hackers [public Spreadsheet]

    Roy Povarchik
    13 May 2015 | 1:34 am
    Ever since growth hacking became a ‘thing,’ the Internet has been overloaded with endless lists of growth hacking tools. After “How can I learn to be a growth hacker?” or “What are the best resources for growth hackers? ;”, “What tools growth hackers use” is the most commonly-searched query. On a day-to-day basis, beside having the right growth mindset, growth hackers need different tools and skills: Understanding of analytics, landing page optimization, social media and content, email marketing, build referral programs, etc. For every need, there is now…
  • Growth Hacking Your B2B Strategy [Webinar Invitation]

    Roy Povarchik
    10 May 2015 | 11:35 pm
    Hi all, It’s been quite a while since my last blog update; talk about practicing what you preach, right? Anyway, the main reason for this pause was because my team and I are working on some really cool new things, which we will start announcing little by little. Today, I am proud to announce our new webinar series! Brace Yourself: The Webinars Are Coming. After a few successful webinar pilots we’ve conducted over the last few months (the webinar with Swayy was completely sold out in under 15 minutes!), we decided to go full speed ahead introducing a curated series. Lets go to the…
  • Instagram Layout: 4 Ways To Use Instagram’s New App For Your Marketing

    Roy Povarchik
    25 Mar 2015 | 1:37 am
    Just a couple of days ago, Instagram announced their latest iPhone app called ‘Layout’. On their blog, Instagram describe ‘Layout’ as an app that: “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity.’ While Instagram are definitely not the first ones to go into the collage business, you can be sure that by them introducing this new opportunity we are going to see an overflow of new collages created by users and brands. In this post I want to give you a quick introduction of ‘Instagram…
  • How To Use Trello To Manage Your Content Marketing Team

    Roy Povarchik
    24 Feb 2015 | 7:13 am
    One of the key things to stay productive at work is to use the right tools and to be in complete sync with your team. I’ve tried them all. Asana, Podio, Wrike – name it – I’ve tried it. A few months ago, Lior Frenkel, Founder of the The NuSchool convinced me to fully go into Trello and start using it as my only project management tool. And boy was he right. I’ve started using it with some of my clients (Captain Up and Powtoon were the first to fully go on board with this) and we have been using it for our team here at the office as well. For me, the problem with using new…
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    Leadtail

  • How to Champion Your Social Media Initiatives

    Carter Hostelley
    12 May 2015 | 9:05 am
    I’ve written often about the challenges B2B marketers face in turning the crank to generate social ROI. Specifically, how important it is to build quality social channels, set the right social media goals, and create compelling content — and how […]
  • How B2B Brands Can Join the Periscope Party

    Jennifer Kirk
    3 May 2015 | 11:07 am
    It’s hard to ignore the rise of Periscope, the live streaming video app released just a month ago. Adoption has been fast and furious, with Mashable reporting the Periscope app reached 1 million users in just 10 days. And global […]
  • Live Tweet Your Webinars Like a Social Media Pro

    Carter Hostelley
    26 Apr 2015 | 5:09 pm
    We’ve all been there: The reg page is live, the invites have been sent, and now you’re wondering how to drive more engagement with your upcoming webinar. Are you ready to tackle live tweeting? There’s no question using Twitter to […]
  • Transform Social Media Into a Customer Experience You Can Be Proud Of

    Carter Hostelley
    20 Apr 2015 | 9:48 am
    Anyone can now reach and engage customers at scale using social media. The challenge is to make social interactions feel like people connecting with people, regardless of whether that’s done in the form of a tweet, status update, or blog […]
  • Want to Connect with Your Audience? Drop the Jargon

    Alex Flagg
    12 Apr 2015 | 3:36 pm
    Have you ever read a technical blog post that seems over your head? Technology bloggers and writers have a challenge: they need to get very complex concepts across to their audience and somehow make it engaging. This is where the […]
 
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    SenaTechno

  • Placing Google CSE to Blogger Static Page

    23 May 2015 | 11:43 am
    One widget provided by Google is CSE (Custom Search Engine); a search widget that can be easily use to display the search results from your blog. If you have connected to Google Adsense, then with Google CSE (Custom Search Engine) can be set as the Search Engine Monetization by setting in the menu Make Money.Read more »
  • How To Keep Your Website Secure

    23 May 2015 | 2:59 am
    You may have never considered yourself a target for hackers. In fact, while reading this you may still believe that hackers only attack multinational tech companies and banks to steal money, right? Well, you may not be as safe as you assume.Read more »
  • Sending email from Google Sheets (Google Drive)

    21 May 2015 | 7:54 am
    Google Drive provides many facilities applications that can be used freely, as well as general file storage. One that has been often we use is Google Sheets. You can take advantage of this spreadsheet as a list to send emails automatically. If you already have a Gmail account, then you can directly access Google Drive here.Read more »
  • Getting Traffic with Giving Awards to Another Blog

    19 May 2015 | 5:58 am
    It occurred to me after reading a blog "blogingfunda" written by Mohinder Paul Verma, that it is important to reward the one who gave you the inspiration to write a blog so that you get satisfaction from the results you achieve. I think it can improve web traffic or blog naturally also, of course, with a few tricks which I will explain below.Read more »
  • How to sell your eBook on Amazon

    17 May 2015 | 9:10 pm
    While making an eBook can be one of the most effective ways to earn money from the internet, selling the eBook can be challenging. Making an eBook itself has been challenging. You need to write something that everyone will love and you have to make your book has something to offer, either to be informative or amusing. After making your eBook, now you need to learn how to sell your books online. Amazon is one of the best places to sell your eBook since Amazon has been visited by million people around the world. Selling your book in Amazon will offer a good opportunity for you to get your book…
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    Digital Self Marketing Advantage

  • Schooled in Social Media 2015: Millennials Share for Personal Branding

    Denny McCorkle
    11 May 2015 | 2:22 am
    Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again.  Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned to Coors Field. And, […] The post Schooled in Social Media 2015: Millennials Share for Personal Branding appeared first on Digital Self Marketing Advantage.
  • Tweets on the Ground: Optimizing Twitter for Personal Branding

    Denny McCorkle
    22 Mar 2015 | 11:44 pm
    Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students.  Yes, many are strategically active on social media, and continue to learn. However, my concerns are more […] The post Tweets on the Ground: Optimizing Twitter for Personal Branding appeared first on Digital Self Marketing Advantage.
  • LinkedIn to Real Life (Part 2: Managing Connections)

    Denny McCorkle
    7 Feb 2015 | 11:42 pm
    Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for organizing and managing your connections on LinkedIn for increased networking convergence.  LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making physical […] The post LinkedIn to Real Life (Part 2: Managing Connections) appeared first on Digital Self Marketing Advantage.
  • LinkedIn to Real Life (Part 1: Making Connections)

    Denny McCorkle
    11 Jan 2015 | 11:17 pm
    Successful personal branding and job search requires both social media and physical networking. This blog post offers 13 connection strategies for the convergence of these networking efforts when using LinkedIn.  It is easy to get lost in social media networking and forget about traditional physical networking. However, they complement each other and require convergence. In […] The post LinkedIn to Real Life (Part 1: Making Connections) appeared first on Digital Self Marketing Advantage.
  • Networking Convergence: When Digital Meets Physical

    Denny McCorkle
    3 Dec 2014 | 5:01 am
    Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement. Social media networking is a lot like physical networking.  Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and necessity […] The post Networking Convergence: When Digital Meets Physical appeared first on Digital Self Marketing Advantage.
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    Meshfire : Social Media Management Dashboard with AI

  • And the winner of our second New Nintendo 3DS XL Giveaway is…

    admin
    12 May 2015 | 9:18 am
    We’ve read your tweets, counted your signups, took a break with some quantum mechanics, and finally finished that killer mission in Destiny. Now here’s our big winner for the New Nintendo 3DS XL! *DRUMROLL* *MORE DRUMROLL* Our winner is…. Kim Kihega! (@KKihega) CONGRATS TO Kim! We’ll be contacting you shortly via Twitter and Email! Thank you all for entering this contest! We had over 6,700 entries on this one! Stay tuned for our next contest coming up soon. What would you like us to giveaway next? In the meantime, check out Meshfire for handling your tweets. Now FREE…
  • Here’s another chance: Win a Nintendo 3DS XL and get Meshfire FREE

    admin
    26 Apr 2015 | 11:00 pm
    Trying to manage a community on Twitter? Have one account? Trying to grow your online presence? Sign up for Meshfire FREE today and get a chance to win a New Nintendo 3DS XL! Meshfire is FREE forever for a single twitter account and we’re also offering you another chance to win a new Nintendo 3DS XL. You might already know that Meshfire is the world’s only intelligent agent for social media. You’ve seen the neat, intuitive taskboard that keeps all your work organized. You’ve found trending conversations, users to follow and topics to talk about. Meshfire has all this…
  • VentureBeat names Meshfire a ‘Best Bet’ among Social Media Management tools

    admin
    22 Apr 2015 | 5:22 pm
    Ranked #1 and #2 for small- and mid-sized enterprises. Meshfire, the only social media management platform powered by artificial intelligence, today announced that VentureBeat Insights has named Meshfire as a “Best Bet” in its 2015 “Social Media management: Tools, tactics and how to win” report. VentureBeat defines a social media management platform as a software platform that delivers 10 capabilities across three categories: automating the production of social output, allowing for mass consumption of social messages, and analyzing data from social networks. The full report is…
  • And The Winner of the Nintendo 3DS XL from Meshfire is…

    admin
    24 Mar 2015 | 10:00 am
    We’ve read your tweets, counted your signups, did some laundry and worked on our dance moves. Now here’s our big winner for the New Nintendo 3DS XL! *DRUMROLL* *MORE DRUMROLL* Our winner is…. Mana Drake! (@manadrake ) CONGRATS TO MANA! We’ll be contacting you shortly via Twitter and Email! Thank you all for entering this contest! We had over 1000 entries on this one! Stay tuned for our next contest coming up soon. What would you like us to giveaway next? In the meantime, check out Meshfire for handling your tweets. Now FREE for one twitter account! 
  • How to Avoid Content Scheduling Mistakes, In One Simple Chart

    admin
    12 Mar 2015 | 9:39 pm
    Every busy brand uses scheduled content to keep its audience up to date. But when is the best time to schedule your content? One of the great things about processing millions of tweets a day is that we get the data to answer interesting questions like this. The graph above shows when you absolutely should not schedule your content: at the top of the hour. This graph shows the some rates of message processing, in tweets per second, that happened on a recent mid-week day, close to 9 o’clock AM, pacific time. Notice how just before the top of the hour, messages are being processed at a…
 
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    iRISEmedia.com

  • Google Unveils Google+ Collections to Compete with Pinterest

    Vera Soons
    20 May 2015 | 12:23 pm
    On May 4th, Google+ introduced a Pinterest-like feature: Google+ Collections. Google+ Collections gives its users the ability to group their posts into topic-based sections. Collections is different from pages and communities in that you are the only person who is able to modify the content and the posts will appear in your profile streams for followers to view. “Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you are into. Each collection can be shared publicly, privately, or with a custom set of people.’’…
  • Bing To Roll Out Mobile-Friendly Ranking Algorithm

    Alex Noudelman
    19 May 2015 | 2:00 pm
    Bing will follow in Google footsteps and unveil its own mobile-friendly ranking algorithm in the upcoming months. Unlike Google, it will not set a date for when the algorithm will set in and is taking a slower approach to it in order to better communicate the changes and reduce potential whiplash from webmasters. Despite the announcement about the importance of having a mobile friendly site, Bing is still focused on relevancy to user queries.  Sites that are relevant but not mobile friendly will most likely still rank. This is because the second largest search engine on the World Wide Web is…
  • New LinkedIn Feature: Analytics for Publishing

    Vera Soons
    14 May 2015 | 2:40 pm
    Social media platform LinkedIn officially announced the new Analytics tool for Publishing on May 7th. The newly launched LinkedIn Analytics tool for published posts offers valuable insight on who is reading and engaging with your posts. If you are a LinkedIn publisher, you will be able to evaluate whether you are reaching the right audience, which posts are engaging for your readers and more. This new feature is an important online marketing tool for two reasons. Firstly, introducing the analytics tool is a sign that LinkedIn is looking for ways to get more content published on their…
  • 5 Reliable Review Sites For Crowdsourcing

    Alex Noudelman
    7 May 2015 | 12:39 pm
    Online crowdsourcing is very real and one of the most important aspects of Online Reputation Management and Digital Marketing. When it comes to making a decision about hiring a contractor or finding the best ”sushi” restaurant in the city, there are many message boards and listservs online that are trustworthy and that you can turn to in order to help ease your decision making. However, in order to make a quicker decision without reading through hundreds of threads of message boards, consumers turn to review sites like Yelp, Angie’s List and Google Reviews. Collecting feedback from…
  • The Value of Links in SEO & Online Marketing

    Vera Soons
    6 May 2015 | 10:24 am
    Learning how to build links is an essential part of being an SEO specialist. The number of referrals to a site is based on the SEO-jargon: link popularity. Google uses the number of quality links to measure the quality of a website or webpage. Webmasters are permitted to create as many links as possible in order to generate traffic. However, it is preferable to have links from websites that are related to your industry and that have keywords in common with your website. There are two sorts of links that a webmaster can create: natural and unnatural links. Google considers a natural link to be…
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    Rignite

  • 5 Proven Ways To Grow Your Facebook Fan Page

    Guest Author
    18 May 2015 | 5:00 am
    Today’s guest author is David Schneider. Dave is the cofounder of NinjaOutreach, an innovative new Blogger Outreach software for marketers. He writes about business and entrepreneurship at SelfMadeBusinessman, and enjoys travel. There’s been a lot of talk lately about the value of a Facebook Fan Page. Groove, a customer support software, made a huge splash when they deleted their Facebook Page. There number one reason was that it was “embarrassing”: “We have more than 2,000 customers, 20,000 blog subscribers and many thousands of unique visitors each week. And yet Groove had…
  • Easy-to-Use Social Media Proposal Template to Win More Clients

    Glen Kosaka
    13 Apr 2015 | 5:31 am
    Would you like to create a social media proposal to win new clients? Are you looking for a social media proposal template to get your creative juices flowing? With so many social media activities to offer your potential clients, it’s hard to know where to start and how to communicate the value. Here’s the bottom line: Your proposal needs to identify the key social media activities that will deliver business results. Start by understanding what drives business for your client. And communicate to them how social media can help them move the needle on those things that grow their business.
  • Is Reposting Blog Content On LinkedIn Pulse, Medium, and Other Sites a Good Idea?

    Kim Cooper
    23 Mar 2015 | 5:45 am
    I’ve been questioning recently whether publishing to sites like LinkedIn Pulse and Medium is worth my time and effort. While the benefit seems obvious (more eyeballs on your content) there’s a big cost—the precious time it takes to create content. Compared to guest posting on other sites, LinkedIn and Medium use “no follow” links so there’s no link building SEO benefit. The benefit is purely exposure, awareness, and branding. And those are fleeting benefits, unlike the long-term benefits of creating content on your own site. So what about reposting blog content? It would certainly…
  • How to Share Blog Posts on Facebook that Get Clicks and Engagement

    Glen Kosaka
    16 Mar 2015 | 8:07 am
    Let’s be honest… with all the noise in a typical person’s Facebook feed, you have to wonder – is anybody reading the blog posts I share on Facebook? How can you possibly capture someone’s attention when there are thousands of posts to choose from? It may seem daunting, so we’ve compiled a short list of tips that will show you how to share blog posts on Facebook that stand out from the crowd! 1Share the blog post with a compelling title First and foremost, the title of the blog post you share on Facebook is the first impression your readers will get. This is your first opportunity…
  • How to Find the Best Time to Post on Facebook

    Kim Cooper
    9 Feb 2015 | 7:05 am
    You don’t need a study to tell you the best time to post on Facebook. Google it and… Time Magazine will tell you it’s “absolutely Fridays” Mediabistro will tell you it’s “on weekdays in the late afternoons between 2-5pm” Hubspot will tell you it’s “Wednesdays at 3pm“ KissMetrics will tell you it’s “Saturdays at noon” AddThis will tell you it’s “Thursdays between 9am-12pm“ So who do you believe? Your very own Facebook Insights. That’s who. The only true measure of the best time to post on Facebook is based on:…
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    moreFollow Twitter Tips

  • Are You Making The Most of Twitter For Your Business?

    Laura Kimball
    22 May 2015 | 3:41 pm
    Are you missing out on what Twitter can do for your small or medium size business? The real Twitter Business opportunity is in the ability to generate leads and create brand awareness. If you take advantage of this awesome power you will be happy with the results. Of course we build Twitter applications so we... Read More ... The post Are You Making The Most of Twitter For Your Business? appeared first on moreFollow Twitter Tips.
  • Top 5 Reasons Your Social Media is Failing

    Laura Kimball
    20 Apr 2015 | 11:39 am
    Social media can provide great results when done right. In this article I want to explore the most common reasons your social media is failing and provide you with some ideas on how you can easily fix them. If you are floundering in the social media realm get ready to turn it around with awesome... Read More ... The post Top 5 Reasons Your Social Media is Failing appeared first on moreFollow Twitter Tips.
  • 5 Easy Ways to Get More ReTweets on Twitter

    Laura Kimball
    26 Feb 2015 | 8:04 am
    We all know it’s great when your followers click on links in your tweets but we also know that engagement should not stop there. The real power of Twitter is the viral nature of social users. Here are 5 easy ways to get more retweets on Twitter. When people retweet your tweets your reach can... Read More ... The post 5 Easy Ways to Get More ReTweets on Twitter appeared first on moreFollow Twitter Tips.
  • 20 of the Best Twitter Marketing Articles

    Laura Kimball
    4 Nov 2014 | 12:04 pm
    If you are looking for big wins in your marketing, odds are you are using Twitter as part of your strategy. You would think with only 140 characters to work with it should easy, but many of you know it is actually quite complicated. To make things easier I have accumulated a list of helpful... Read More ... The post 20 of the Best Twitter Marketing Articles appeared first on moreFollow Twitter Tips.
  • Infographic: The Ideal Length of Everything Online

    Jody Stein
    27 Oct 2014 | 2:08 pm
    This very informative infographic is brought to you by our friends at Buffer and SumAll. We found it so helpful we decided to share it with you. Any smart marketer puts a lot of thought into crafting the perfect words for a title, but are you optimizing the length. For that matter are you paying... Read More ... The post Infographic: The Ideal Length of Everything Online appeared first on moreFollow Twitter Tips.
 
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    Social Media Monitors

  • How To Turn Negative Feedback Into Something Awesome

    Ruby Briggs
    24 May 2015 | 10:54 pm
    After reading that title, you’re probably wondering how negative comments and reviews could ever possibly be seen as a good thing. At Social Media Monitors, we know exactly what to say and do when dealing with negative feedback that turns […]
  • 9 Worst Offenders on Your Facebook Friends List

    Ruby Briggs
    19 May 2015 | 5:07 pm
    Whether you’re aware of it or not, and regardless of how many Facebook friends you might have, everybody knows at least one person who fits into each of these categories. Maybe you even fall into a few yourself… 1. The Gymhead Your workout […]
  • When Social Media Marketing Goes Wrong

    Ruby Briggs
    18 May 2015 | 7:07 pm
    Capitalising on current news and events is a great way to give your brand the reach it needs, yet we’ve seen companies make social blunders time and time again. Clearly, there are some things you just shouldn’t try to exploit. 1. […]
  • How to Improve Your Social Media Engagement             

    Ruby Briggs
    17 May 2015 | 7:14 pm
    Having a huge number of followers may look good, but the success of a business or brand is far more accurately measured by the engagement their content creates. Social Media Monitors has compiled 9 quick tips and tricks for taking […]
  • How To Create The Perfect Content For Consumers

    Ruby Briggs
    10 May 2015 | 10:29 pm
    Nielsen researchers have found the average consumer spends 60 hours a week consuming social media content across their television, laptop, tablet, and smartphone devices – roughly 8.5 hours a day. Combined with the recommended 8 hours of sleep a night, […]
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    Social Strategi

  • The Social CMO Show: Interview with Sandy Carter, IBM - Social Strategi

    Shilpi Agarwal
    22 May 2015 | 8:58 am
    Take a first look at this Exclusive Interview of Sandy Carter, General Manager and Social Business Evangelist for IBM Ecosystems, with your host The Social Data Girl, Shilpi Agarwal in this episode of The Social CMO Show brought to you by The Social Business School of Social Strategi. A little bit about Sandy: Sandy, a... The post The Social CMO Show: Interview with Sandy Carter, IBM appeared first on Social Strategi.
  • The Social CMO Show: Interview with Yumi Wilson, LinkedIn - Social Strategi

    Shilpi Agarwal
    14 May 2015 | 11:27 pm
    The post The Social CMO Show: Interview with Yumi Wilson, LinkedIn appeared first on Social Strategi.
  • Success Story: Swizzle.fm - Social Strategi

    Social Strategi
    13 May 2015 | 6:11 pm
    The post Success Story: Swizzle.fm appeared first on Social Strategi.
  • The Social CMO Show: Interview with Barbra Gago, Head of Growth for Greenhouse - Social Strategi

    Shilpi Agarwal
    7 May 2015 | 4:40 pm
    Take a first look at this Exclusive Interview of Barbra Gago, Head of Growth for Greenhouse.io, a recruiting optimization platform with your host The Social Data Girl, Shilpi Agarwal in this episode of The Social CMO Show brought to you by The Social Business School of SocialStrategi.com Shilpi talks to Barbra how their recruiting optimization... The post The Social CMO Show: Interview with Barbra Gago, Head of Growth for Greenhouse appeared first on Social Strategi.
  • The Social CMO Show Episode 7 – Massimo Chieruzzi CEO AdEspresso - Social Strategi

    Shilpi Agarwal
    1 May 2015 | 9:40 pm
    Take a first look at this Exclusive Chat with Massimo Chieruzzi, Chief Executive Officer of AdEspresso with your host The Social Data Girl, Shilpi Agarwal in this episode of The Social CMO Show brought to you by The Social Business School of SocialStrategi.com Shilpi asks Massimo about his Serial Entrepreneurial journey. How he started Creative... The post The Social CMO Show Episode 7 – Massimo Chieruzzi CEO AdEspresso appeared first on Social Strategi.
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    Audienti » Blog

  • Top 20 Inbound Marketing Terms Every Marketer Should Know

    Lindsey Jurd
    20 May 2015 | 11:57 am
    Today’s inbound marketing focuses on the creation and dissemination of content that attracts potential customers to your company—allowing them to find you rather than you trying and grab their attention. By aligning your company’s content with the interests and issues of your target audience, you will attract inbound traffic in a more organic way. You can then convert that traffic into leads, and convert those leads into customers. Looking to try your hand at inbound marketing? Here are the top 20 terms to know. How does your content measure up? Audienti evaluates your website for…
  • Five Ways to Foster a Content Contribution Culture at Your Office

    Lindsey Jurd
    19 May 2015 | 10:16 am
    One of the best ways to support employee morale while also maximizing the potential and output of your workforce is to encourage and welcome content contributions and idea exchanges within the office. When adopted by staff, this strategy can help employees to feel more connected to one another as members of a team, have a stronger sense of job security, and reinvigorate their commitment to the work. But how do you motivate your already busy employees to start contributing content? Simple… by explaining the five key ways that doing so will benefit them and the office as a whole. Small teams…
  • What We Learned from Attending Collision

    Quin Woodward-Pu
    12 May 2015 | 10:01 am
    Team Audienti has just returned from Vegas, where we attended Collision Conference, the inaugural stateside version of Dublin’s famed Web Summit. The Haters The conference is not without controversy. An entrepreneur on Medium recently wrote a cautionary tale about what he considered Collision’s bait-and-switch tactics to tempt startups with “free” exhibition space–but then charging, at a reduced rate of buy one, get two free conference passes as a mandatory part of entry. The same sentiment is echoed in another writer’s blog post here. In fairness, those things did happen to…
  • 25 One-to-One Marketing Terms to Know

    Lindsey Jurd
    28 Apr 2015 | 12:48 pm
    One-to-one marketing, also articulated as 1:1 marketing, may seem like a new idea because of its current popularity among marketing circles, but it has actually been around for some time. The concept is fairly basic: a customer relationship management (CRM) strategy emphasizing a company’s personalized interactions with its customers. However, with technology advancing capabilities for gathering data on and interacting with customers, 1:1 marketing has experienced a recent revival. A successful one-to-one marketing strategy relies on effectively learning the choices and preferences of…
  • Is Content Marketing a Waste of Time?

    Quin Woodward-Pu
    22 Apr 2015 | 9:04 am
    How much money do you spend on your content marketing? If you can’t immediately answer this question, there’s a good chance that you’re either wasting resources on an undocumented strategy or sitting on a goldmine of unexploited content. If you don’t know what the cycle, budget, timeline and lifespan of your content marketing looks like, it’s time to create a document content strategy. If you think you’re too busy to pay attention to these fine details, you’re wrong; measuring ROI is an essential part of every marketer’s job. It’s a weak excuse to be uninformed about the ins…
 
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    Soldsie » Soldsie Blog

  • How to Boost Posts on Facebook for Maximum Advantage

    Jenny Xie
    21 May 2015 | 7:44 am
    As Facebook continues to tweak the algorithm, gaining exposure on the News Feed gets more and more challenging–especially for businesses. From a social commerce standpoint, this impacts sales and necessitates new marketing tactics. To keep up with the changes, Facebook Ads are a business’s best friend. For results, however, it’s important to make sure that you’re running them strategically, and not blindly. Your budget should be going towards increasing sales, not just likes and reach. Here’s a checklist to make sure you’re covering all your bases. Should…
  • E-Commerce Owners: How To Drive Easy Traffic From Pinterest

    Josh Brown
    18 May 2015 | 11:45 pm
    If you own an e-commerce store and aren’t utilizing the power of Pinterest yet, we’re not sure what you’re doing. Pinterest can be good for all types of brands, and especially for e-commerce stores, if you do it right, Pinterest can be a huge source of traffic that converts extremely well. But business owners in general tend to stay away from Pinterest because by and large, they don’t use the site and the structure isn’t familiar to them. We’ll go over how Pinterest works and all of its intricacies below, then move onto what you should do as an e-commerce store owner to get the…
  • How to Sell Online: Learn to Speak Directly to Your Target Audience

    Josh Brown
    14 May 2015 | 8:41 am
    One of the hardest things in copywriting is getting your brand’s tone of voice down. Because chances are, you’re not going to be selling to someone who is similar to yourself – you’re going to be selling a specific product to a specific target audience. The best copywriters – who have mastered the art of crafting a particular voice – can sell anything to anyone. They can write copy for diapers, even if they themselves have no kids. They can sell tampons to women, even if they are men. It’s an art… once you master it, you’ll be able to write copy that sells…
  • Only One Left: Using the Scarcity Principle in Marketing

    Jenny Xie
    11 May 2015 | 11:51 pm
    The scarcity principle tells us that the perceived value of an object increases as its availability decreases. A famous and oft-cited example is a 1975 study by Worchel, Lee, and Adewole. The researchers surveyed 200 female undergraduates on the value and attractiveness of cookies in two separate jars: one jar held ten cookies, and the other held two. The subjects placed higher value on the cookies in the latter jar. When the number of cookies in the first jar dwindled, the value of the remaining cookies rose; and rose more when the subjects were told that the cookies were lost to…
  • How to Promote Employee Advocacy on Social Media

    Jenny Xie
    6 May 2015 | 11:09 pm
    Employees play a key role in the building of a business, so it follows that they are integral to the branding of a business, too. Having an employee advocacy program is a great way to harness your team’s passion and direct it into outward communications. Here’s how to promote employee advocacy on social media to increase reach and generate leads. Why Is Employee Advocacy Important? Employees are treasured spokespersons for your brand. Ideally, your employees stand behind your brand’s mission and ethos, and believe in your products. Because they see how things work from…
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    RSS Feed | HelloWorld Blog | helloworld.com

  • Engagement Tactics That Work For Brands

    Melissa Summers
    20 May 2015 | 10:48 am
    <p><img src="assets/Blog_Photos/2015/May2015/blog_series_promtional_tactics_thumbnail_main.jpg" alt="Promotion Tactics and Objectives Banner" width="550" height="148" /></p> <p>When marketers reach out to us they’ve got three common objectives in mind: data acquisition, brand engagement, and product education. With 16+ years of experience we’ve learned what kinds of tactics will help our clients meet their goals with excellent results. Last week we looked at promotional tactics for <a…
  • HelloWorld: Meet David!

    Melissa Summers
    15 May 2015 | 2:06 pm
    <p>Everyone, say hello to David! David is a two time Golden Globe winner at HelloWorld. He was previously Rookie of the Year and this year earned the “What Creativity Looks Like” award for his out of the box thinking as Senior Software Engineer. His nickname when he started at HelloWorld was “Boy Wonder” and that wasn’t sarcasm, he’s just that good at what he does.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="assets/Blog_Photos/2015/May2015/David-Straub-1.jpg" alt="David…
  • Data Acquisition For Brand Marketers

    Melissa Summers
    13 May 2015 | 4:01 pm
    <p><img style="display: block; margin-left: auto; margin-right: auto;" src="assets/Blog_Photos/2015/May2015/blog_series_promtional_tactics_thumbnail_main.jpg" alt="Promotion Tactics and Objectives Banner" width="550" height="148" /></p> <p>The top three objectives marketers bring to us at HelloWorld are Data Acquisition, Brand Engagement, and Product Education. Our 16+ years of experience tells us what kind of solutions will perform best to help brands reach those goals and over the coming weeks we’ll be looking…
  • HelloWorld: Meet Deana!

    Melissa Summers
    8 May 2015 | 12:24 pm
    <p>Everyone, say hello to Deana!</p> <p>Deana was the recipient of the 2014 Leader award because as VP of Operations that’s what she does: leads a great team. When she’s not leading her team she’s at home with her husband, two girls Ava, 7 and Sophia, 4 and Razzle, The Enormous Cat.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="assets/Blog_Photos/2015/May2015/Deana-D-1-sized.jpg" alt="Deana-D-Leader" width="400" height="267" /></p>…
  • 3 Back To School Marketing Thought Starters

    Melissa Summers
    6 May 2015 | 3:04 pm
    <p><img src="assets/Blog_Photos/2015/May2015/back-to-school.jpg" alt="Back To School Students" width="500" height="229" /></p> <p>“Back to school” Google searches peak in August each year and the majority of both high school and college students noted they begin back to school shopping 3 weeks – 1 month before school starts. <em>(The National Retail Federation July 2014)</em></p> <p>With that in mind, the time to start planning and rolling out your Back to School campaign is early spring…
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    EveryoneSocial Blog

  • The DNA of the Employee Advocate

    Chris Hecklinger
    21 May 2015 | 12:49 pm
    Social media has taken the world by storm and hasn't showed many signs of stopping. It's shaping the way the world communicates and offers a way to connect with others that hasn't been seen before. Because of this shift in the way people communicate, brands and companies are looking for ways to succeed in this new playing field. This is no easy task considering social media is largely used to communicate within personal social circles, and brand interference can be unwelcome. This is where employee advocacy comes into play. Put simply, employee advocacy is when employees generate exposure for…
  • Amplification vs. Engagement: Why Context and Authenticity Matters

    19 May 2015 | 2:21 pm
    Countless social media outlets are available today, with more being born even as you read this. It's the way people engage with the world and is changing the way we communicate. Because there are so many social media options, people use the different outlets for different things. This is an important aspect to take into consideration when looking to reach the right audience for things like social selling or employee advocacy. For example, people are much more likely to want to engage in conversation about their profession or services they can offer on LinkedIn rather than Facebook. Not only…
  • Content Marketing... So what? H2H Marketing

    14 May 2015 | 2:15 pm
    Human to Human marketing, also known as H2H marketing, is quickly becoming the most effective way to connect with consumers. Social media has eliminated the walls between the business and its customers and has made it a lot easier to connect on an H2H basis.
  • 5 Ways Employee Advocacy Extends Beyond Marketing

    12 May 2015 | 2:20 pm
    You know the posts and tweets your employees send out can do wonders for your marketing strategy. But did you know that employee advocacy has a powerful effect on other aspects of your business, too? It should come as no surprise that both client-facing and back-end components of your business thrive when a solid employee advocacy program is in place. Below are five great advocacy benefits that reach beyond simple marketing:
  • Why Employees Want to Have a Voice for the Brand

    Eric Roach
    7 May 2015 | 2:55 pm
    You can talk until you’re blue in the face about your company, but it won’t have the same effect as when your employees speak up. Your team members are a powerful instrument in brand promotion, and may be eager to embrace the idea of becoming ambassadors.
 
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    DataRank

  • How to Build Online Brand Awareness in 30 Minutes

    Josephine Hardy
    22 May 2015 | 7:10 am
    Having a presence on social media is important because it proves to your customers that you are approachable, engaged with the community, and that you have things to say about your brand. Many businesses fail to see the importance of engaging online, and while that may be surprising to those of us who are actively […] The post How to Build Online Brand Awareness in 30 Minutes appeared first on DataRank.
  • Increase Profit With Consumer Driven Product Innovation

    Josephine Hardy
    20 May 2015 | 8:11 am
    Product innovation is usually driven by a business who creates a new product that is tested, and then released to consumers who either embrace it or reject it. Social listening is changing the way businesses identify areas for product innovation. Collectively, consumers wield the power of online conversation and reviews, to drive a brand’s product […] The post Increase Profit With Consumer Driven Product Innovation appeared first on DataRank.
  • 6 Ways To Maximize Your Snapchat Marketing

    Josephine Hardy
    18 May 2015 | 7:39 am
    Snapchat and Marketing are two unlikely terms that, merged together, have produced many successful brand campaigns. But to become successful at Snapchat marketing you’ll first want to acquaint yourself with the app, and how it’s being used by its young demographic. Step 1: Download and Use Snapchat So many businesses leap into a social platform […] The post 6 Ways To Maximize Your Snapchat Marketing appeared first on DataRank.
  • 12 Social Media Facts That Will Make You Stop And Think

    Josephine Hardy
    15 May 2015 | 8:09 am
    These social media facts will make you stop and think – and hopefully change the way you look at and interact with social media. Social Media is a very broad subject for discussion, which is why we picked 12 very diverse facts that you may not have heard of before. Don’t forget you can pin […] The post 12 Social Media Facts That Will Make You Stop And Think appeared first on DataRank.
  • Using Co-Branding For Marketing: Vegemite And Cadbury

    Josephine Hardy
    13 May 2015 | 7:13 am
    Last week Australian brands Vegemite and Cadbury announced that they would be producing a new product that will combine their two unique flavors. The product will be a limited edition Vegemite flavored Cadbury chocolate bar released in Australia on June 1st. The social media attention it gathered would be difficult to understand if you haven’t […] The post Using Co-Branding For Marketing: Vegemite And Cadbury appeared first on DataRank.
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    Restaurant Coverings

  • How To Generate More Long Tail Traffic [Case Study]

    Restaurant Coverings
    23 May 2015 | 5:42 am
    You need more traffic. I got it. But how do you achieve this goal? And also how to not only get traffic but conversions? The answer is long tail traffic. This is a technique to improve your search engine traffic without the need of backlinks. Tools like Long Tail Pro can help you with that. Maybe you’ve heard about it but does it work? If you have been reading my blog for some time you might recognize I rarely publish content shorter than a thousand words, usually much longer. This helps to cover each topic in more depth and also to create more content for Google to index. In 2015…
  • How To Capture Blog Post Ideas: 10 Insanely Useful Tools And Tips

    Restaurant Coverings
    21 May 2015 | 1:21 am
    You got it. That 10 million dollar idea. Unfortunately, you’re in the shower right now. Sounds familiar? It happened to me too. That’s why I decided to compile a list of tips how to capture blog post ideas. I promise this list can help you to be a better writer. All kind of people need to capture their ideas, bloggers are just one group. So read on to discover how to do it. Stop. Did you ever take notes on a sheet of paper and lost it? Happened to me a thousand times. No matter where you are, ideas can strike anytime. This means you need a solution to capture blog post ideas on…
  • 10 Inspiring Richard Branson Quotes on Business Growth

    Restaurant Coverings
    8 May 2015 | 3:03 am
    You may have followed Richard Branson’s journey building and growing several amazing businesses. He’s not only a successful businessman but also an adventurer and a rockstar in the entrepreneurial space. He also loves to share his progress along the way, no matter if he had one of his rare failures or another success. That’s why there are myriads of great quotes available for us to learn from. Many of my blog readers are small business owners and entrepreneurs too, just like the people who Follow Richard. Recently after posting this article which includes many quotes of…
  • Traffic& Income Report April 2015

    Restaurant Coverings
    6 May 2015 | 2:03 am
    This is how my traffic and income evolved in April 2015. I hope you enjoy the read! Similar to many other bloggers I have decided to publish my income and expenses each month together with some interesting traffic stats. This allows me to keep track of my progress while you keep learning what works for me and what doesn’t. I will give an overview in this place what I did the past month and what the results have been. You can also find a summary of what I did in April below. Some of the links in this article might be affiliate links – just to let you know ;-). Focus and Goals April has…
  • How to Write A Guest Post That Performs Like Crazy Every Time You Try

    Restaurant Coverings
    27 Apr 2015 | 1:39 am
    Here you go. Another blog post talking about guest posting. Maybe there’s something about it. Just joking. I can’t stress enough how effective guest posting can be if done right and you MUST use it. There’s no way I will talk about how to score guest posts in this posts (I just assume you know already) if not, let me know in the comments and I’ll write a follow-up article. What will you learn today? I’m going to show you my procedure of finding topics for the actual guest posts and I will tell you how to write a post that performs like crazy. My guest posts get…
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    GetSocial.io Blog

  • Image Sharing (new feature) and a free tool to count social media shares

    João Romão
    19 May 2015 | 5:36 am
    Hey everyone! Yeah, I know, we’ve been under the radar. I’m sorry for that but things have been crazy lately and we’re still a team of 4. However, I bring some good news. Although we were able to reduce considerably the number of support tickets we were receiving (thanks to our knowledge base), we still get loads of feedback from our 25,000+ strong user base. One of the most recurrent requests was the ability to share, independently, an image. You might be asking: how do I add social sharing buttons to each image? This came specially from bloggers with rich-media websites,…
  • GetSocial Product Updates – May 2015

    João Romão
    7 May 2015 | 10:51 am
    Hey everyone. A couple of weeks ago we launched some interesting features which goal was to make WooCommerce & WordPress users’ lives easier. However, we went that extra mile and addressed the most frequent requests from our users. Without further ado, today I’m here presenting: Google Analytics Integration Custom Facebook Shares (Free) Exclude Apps in Pages Update #1: How to track social shares with Google Analytics Let’s face it. Digital marketers today depend on Google Analytics for their reporting needs and they rarely want anything else. Although we do believe in the value of…
  • Shares Report – An infographic about social sharing – April 2015

    João Romão
    30 Apr 2015 | 8:44 am
    We want to do something new, something fresh. Some companies sit on a pile of cash, we sit in a pile of data. Every day, thousands of users use our social media apps in their websites to track millions of visitors and their social activity. In fact, in the last 30 days we tracked more than 3 million visits and 50 thousand shares per day. It might seem low for some, but we’ve come a long way and we’re growing faster than ever. This amount of data brings to use amazing data we can work on. That said, something we’d like to do for our readers is to provide some intelligence…
  • How to track Copy Paste Shares (and why you should do it)

    João Romão
    22 Apr 2015 | 3:35 pm
    Today, marketers focus a lot on understanding how social media drives their business. Reporting, results, revenue, and return on investment are four R’s that are part of every social marketer’s life, and they’re here to stay. Sometimes they face problems on this approach though. The first is that they’re failing to fully understand the analytics, metrics, and ROI behind their digital marketing initiatives. The second, and as a consequence of the first, is that they’re struggling to optimize their social media spending due to the lack of proper reporting. This gives to the notion…
  • GetSocial Product Updates – April 2015

    João Romão
    17 Apr 2015 | 1:58 am
    Hello everyone. April has been great, and I mean GREAT. We’re experiencing some serious growth (61% since the beginning of the month to be precise) and we’re now onboarding hundreds of new accounts every day.  An uncle once told that with great power comes great responsibility but I’d add that it also comes great feedback. Besides handling some support tickets everyday, we also have the opportunity to review a ton of feedback/feature requests. That pretty much guides us on how & why people are using the product and what they want & need in the future. With…
 
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    BIANCA VAN MEEUWEN

  • 3 Ways to make social media easy

    Bianca
    18 May 2015 | 3:00 pm
    The social landscape is changing fast and by the minute. More and more people are on social media and as a result, more businesses jump on board and for good reasons. Sadly, I still hear people complain about it being difficult or too hard to reach their customers. Firstly, I think we need to get out of the mindset of using social media solely as a selling or client prospect tool. Social media was created to be social and only later was it used as a business tool. Knowing the history and nature of the platform will help you in using it effectively. The best way to use social media is to build…
  • Social media tips for busy entrepreneurs

    Bianca
    11 May 2015 | 3:00 pm
    We’re all very busy, especially us entrepreneurs who like to keep tabs on everything and who aren’t quite ready to outsource certain tasks. We often find ourselves to be the bookkeeper, sales & marketing person, social media manager, web developer etc. When it comes to social media though, there are many tips and tricks to limit your time but still get maximum results. We’ve created this post full of social media tips for busy entrepreneurs. 1. Create a content calendar in advance If you’re busy it is likely that you won’t have much time to post social media…
  • The no-excuses-reasons for building your email list

    Bianca
    4 May 2015 | 3:00 pm
    If you’re a business owner who has spent a bit of time online, you must have heard the phrase ‘you must build your mailing list’ a few times. You might wonder why, as it’s just another thing to add to the mountain of things you have to do for your business already. You’re probably on social media and you might think that’s enough, especially because it takes up a bit of your time and energy. I’m hoping to convince you otherwise and start your list because I really do believe it’s the biggest asset a business can build, dare I say that it’s even more important than being on…
  • Social media in less than an hour a week

    Bianca
    27 Apr 2015 | 3:00 pm
    I’m part of a number of masterminds and forums and the main thing people seem to struggle with in using social media is the time it takes to create and distribute content. I totally get this struggle, even as a seasoned social media user and coach. I’ve been there, done that and I’ve come out the other end and learned a few tricks along the way. Over time I have tried various scheduling methods such as Hootsuite, CoSchedule, Facebook scheduler, Tweetdeck etc but nothing comes close to what I’m using now. In this blog post I want to share my not-so-secret-secret with…
  • 5 Steps to grow your mailing list authentically

    Bianca
    20 Apr 2015 | 3:00 pm
    By now we all know that having an email list is one of the best ways to grow your business. So numbers matter. What matters more though, is the type of people on your list. You don’t just want to be collecting names for the sake of it, so how you grow your list matters. You want people that want to hear from you, and more so, you want people who want to buy from you. For this reason, I never ever ever recommend buying a list. Most likely you will be buying ‘dead leads’, meaning that these people have no interest in hearing from you and they will be a waste of money. So how…
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    Smart Office Help Social Media Agency

  • 022 Why We Dropped Facebook Marketing Services to Focus on Twitter Marketing Services

    Elizabeth Hall
    1 May 2015 | 7:43 am
    I was very apprehensive about writing this tell all article to states in detail why we dropped Facebook Marketing services to focus on Twitter Marketing services.  The past year has been a year of seriously crazy social networking interface changes. I’m all for change but even as a social media professional, I’ve found it difficult to keep up.  So finally I’ve made the SMART decision to focus our services specifically on Twitter Marketing. Narrowing into a specific niche isn’t anything new when it comes to deciding what to offer to clients.  As a matter of fact this…
  • 021 Recommended Social Media Podcast I Listen To

    Elizabeth Hall
    23 Mar 2015 | 1:43 pm
    There are some recommended social media podcast that I wanted to share with you. First understand that there are literally thousands of podcast available to listen to.  You name the subject and there is, in all likelihood a podcast for that particular subject.  Before I go on I wanted to let you know that I have a published blog post on “What is a Podcast?“, but I wanted to touch bases on this subject again.  If you are listening to Smart Social Media Notes on your smart phone or mobile device then you already know what a podcast is.  You could be listening directly from Smart…
  • 020 Where Are You On the Social Media Learning Curve?

    Elizabeth Hall
    27 Feb 2015 | 10:59 am
    Social media learning is a must have skill in this day and age.  There is no question that every business can benefit from having an online presence that can boost fans and followers into the ultimate sales funnel. That is what today’s show is all about. WHAT’S SMART SOCIAL MEDIA NOTES PODCAST Smart Social Media Notes Podcast is a show sponsored by Smart Office Help Social Media Agency hosted by Elizabeth Hall.  Elizabeth Hall is a passionate writer, podcast producer, extraordinary social media consultant and avid lifestyle blogger. This show’s purpose is to provide educational…
  • 019 Avoid These 14 Offline Social Media Business Networking Mistakes

    Elizabeth Hall
    17 Feb 2015 | 8:09 am
    Are you making avoidable mistakes when you network offline?  Maybe there are some things that you could do better. I recently started getting out of the office and back on the offline networking bandwagon. I love building new relationships and I also enjoy really getting  to know those that don’t use social media as much I do.  Social media is what I do and so sometimes I take it for granted AND sometimes forget that not all entrepreneurs are online all the time like me. I’m good at listening to all the elevator pitches, shaking hands and exchanging business cards.  What…
  • 018 Twitter Group Messages are Reviving What Was Once Dead to Me

    Elizabeth Hall
    9 Feb 2015 | 10:46 am
    I will be the first to tell you how much I love working and playing on Twitter.  Twitter is a powerful social media network when it comes to reaching an international audience.  The problem with Twitter is that few take the time to dig deep and learn how to use it effectively.  Before I tell you exactly why Twitter Direct Messages WERE Dead to me, let me explain a bit more about what exactly Twitter Direct Messages are and how they were INTENDED to be used. WHAT’S SMART SOCIAL MEDIA NOTES PODCAST Smart Social Media Notes Podcast is a show sponsored by Smart Office Help Social Media…
 
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    Broke Bloke Blogs

  • 7 Sales Strategies For Bloggers And Marketers

    Broke Bloke
    24 May 2015 | 6:00 pm
    Leads to Sales to Cash Money. Isn’t that what we all strive to achieve at some point in our lives? As bloggers we are all proud of the money that we earn from blogging. As a blogger myself, I come across 1000’s of blog articles that focus on marketing and only a handful of blogs […]
  • 4 Simple Reasons Your Blog Is An SEO Junkyard

    Broke Bloke
    17 May 2015 | 7:00 pm
    SEO is becoming more and more difficult as Google is constantly evolving its algorithm. Weather we like it or not, Google is turning out to be a SEO junkyard. These days we find more SEO stuffed pages that rank on Google than articles that truly contribute to our research or needs. The days are gone […]
  • SEMrush: SEO Compass to Keyword Research & Competitor Analysis

    Broke Bloke
    10 May 2015 | 7:00 pm
    Keyword research, position tracking, competitive analysis, and a regular site audit are a few of the key factors that are essential to strengthen and enhance one’s online presence in search engines. Big business houses tend to have their own in-house SEO teams, but if you’re a small business owner or blogger, outsourcing your SEO campaigns […]
  • 8 Email Subject Line Growth Hacks to Increase Open Rates

    Broke Bloke
    6 May 2015 | 7:00 pm
    As I sit down to write this article I look back on the growth of email marketing and how businesses have come to adapt and adopt the technology to serve their needs. Looking at companies or blogs today showcasing the numbers on their list, it simply baffles me and raises one question. The Help Scout […]
  • 7 Problems Only Your Blog Visitors Will Understand

    Broke Bloke
    3 May 2015 | 7:30 pm
    Both as a blogger and a reader, I can closely relate to the seven problems outlined in this article. I’m writing this post in an effort to educate both the blogger and the reader so that we can make the web a better place where both readers and bloggers are mutually benefited. Has there ever […]
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    The Crazy Marketing Ladies Show

  • TCMLS: Episode 00032 eCommerce – eMerchant – Chargebacks – Friendly Fraud Defined

    Carole Sanek
    18 May 2015 | 5:21 am
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance I had the pleasure of interviewing Monica Eaton-Cardone CIO of Global Risk Technologies and COO of Chargebacks911 all-around fabulous female entrepreneur about her business, her lifestyle, her dreams, her goals, playing basketball, cooking, and…
  • TCMLS: Episode 00031 Boosting Your Online Presence

    Carole Sanek
    18 May 2015 | 5:07 am
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance Giving it a boost.     This show is all about boosting your online presence with some tips from Carole Sanek, owner of The Social Butterfly Media Marketing LLC and starts with why you need to first understand the importance of your…
  • TCMLS: Episode 00030 Falling in Love with Twitter Lists

    Carole Sanek
    11 May 2015 | 6:50 pm
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance We will be flying high into Twitter success. Today’s show is Part 3 How to Use Twitter Lists for Business – I changed the title because it’s boring right? In this show we talk about how to use lists more effectively.  When you…
  • TCMLS: Episode 00029 Helping You Leverage Your Leadership Power in the 3D World

    Wendy McGinnis
    29 Apr 2015 | 5:55 pm
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance TCMLS: Episode 00029 Loren O. Murfield, Ph.D. Helping You Leverage Your Leadership Power in the 3D World Visionary Facilitator * Speaker  * Author  * Biographer Home of PWR University and the 90 Minute Opportunity Challenge Transform Your…
  • TCMLS: Episode 00028 Kickstarter Success by Author Krayl Funch

    Lynn Van Meter
    26 Apr 2015 | 5:46 pm
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance Hi first and foremost we want all listeners to know we recorded this show in a building with an echo – and we apologize for that, but the interview is THAT good and Kickstarter is THAT good so please forget the echo and go with the great…
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    Six Degrees Digital Media.com

  • Top 20 Social Media Tools

    Tricia - Nicole Noland
    22 May 2015 | 10:06 am
    Social media is full of competition where visibility is concerned, and getting your name out there can be a daunting task. Fortunately, there are a variety of tools you can use to boost your influence, follower engagement, and more. Some tools work by helping you plan updates to your social media profiles, freeing up your schedule, while others provide analytics and monitor what your followers are doing when they visit your profile. This guide covers 20 of the most popular social media tools, their prices and how they might benefit you. Buffer This free-to-use and user-friendly app provides…
  • Mobilegeddon

    Tricia - Nicole Noland
    11 May 2015 | 11:47 am
    Mobilegeddon is upon us, folks. That phrase should scare you if your business’ site isn’t mobile friendly. We’ve spoken before about how important a mobile-friendly site is.  70% of mobile searches lead to action on a site within one hour and people like  to be on their phones. That’s what everyone is always complaining about, isn’t it?  That we’re all too busy on our phone to interact with each other? I’ve been known to do mobile searches even when I’m sitting right in front of my computer. Let me tell you- sites that aren’t…
  • 5 Online Meeting Platform Comparisons

    Tricia - Nicole Noland
    7 May 2015 | 10:07 am
    The Internet has become the preferred method of communication for people across the globe, and meetings are no different. The right online meeting platform makes it easy to share ideas, collaborate, brainstorm and more. Luckily, there are plenty of platforms to choose from. Some are best for collaborating and creativity while others are more suitable for simple meetings. This guide covers a few of these platforms. MeetingBurner MeetingBurner is one example of online meeting platform with a free option. At no cost, MeetingBurner will let you have up to 10 guests in your meeting, but you…
  • Preventing a Google Penalty

    Tricia - Nicole Noland
    4 May 2015 | 11:30 am
    Perhaps you’ve been fortunate enough to escape all of the various penalties Google had served up over the years. Maybe because you always play by the rules, maybe because you just don’t do any marketing for your website or maybe just dumb luck. In any event, it’s good to know what you’re dealing with so you don’t have to worry if what you do will go against Google’s rules. Check out this infographic from Neil Patel to make sure you follow all the guidelines and stay in Google’s good graces.   Courtesy of: Quick Sprout The post Preventing a Google…
  • How to change your Facebook web address

    Tricia - Nicole Noland
    28 Apr 2015 | 6:30 pm
    From your admin Click on About Hover over web address on the right click  the edit button and it will show you this Click on Change web address and it will ask you to continue as yourself, click continue Select the page that you want to change, enter the new address, then click Check availability. The post How to change your Facebook web address appeared first on Six Degrees Digital Media.com.
 
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    HireInfluence

  • Amazing Benefits of Instagram for Your Business – Part 2

    Kate Miller
    24 May 2015 | 7:25 am
    In Part 1 of this series, we covered 6 of the amazing benefits businesses can enjoy from having an active Instagram presence. You can read all about those first 6 benefits here. Now, here’s the rest of the list that sums up what we consider some of the top Instagram benefits. If these aren’t enough to convince you that you should head over to Instagram and set up an account for your business right now, we don’t know what will! 7) Visual marketing: Instagram’s simple design allows delectable visuals that include images and videos. You have heard the phrase “A picture is…
  • Protected: Web Series On-Camera Talent

    Kate Miller
    22 May 2015 | 1:51 pm
    This content is password protected. To view it please enter your password below: Password:  Source: HireInfluenceThe post Protected: Web Series On-Camera Talent appeared first on HireInfluence.
  • Social Media How-To: Be More Productive

    Kate Miller
    19 May 2015 | 7:30 am
    Did you know that on average, you spend 3.6 hours a day on social media sites? That’s roughly 25% of the time you’re awake. Given that stat, we think it’s pretty safe to assume that we could all use a little assistance in making our time on social media more purposeful and productive. Fortunately, Neil Patel has compiled a fantastic infographic to help us do just that. Anyone that works in social media marketing will find the infographic especially useful as it breaks down 12 daily tasks of a social media manager, and then provides tips, tools, and ideas to get those tasks…
  • 6 Reasons A Viral Marketing Campaign Is Right For You

    Kate Miller
    16 May 2015 | 9:18 am
    Viral marketing is a type of advertising campaign that relies on individuals to pass on marketing messages to other individuals, so that recognition of a product or service spreads and replicates, yes, like a virus. This approach can create a lot of positive impact during promotional campaigns or product launches. The term ‘viral marketing’ can frequently be used interchangeably with, or in addition to, Influencer Marketing and/or Word-of-Mouth Marketing. This is because the content created for a viral marketing campaign is often spread by influencers, so finding a core group of…
  • Amazing Benefits of Instagram for Your Business | Part 1

    Kate Miller
    14 May 2015 | 7:47 am
    The uniqueness of Instagram is that it focuses on images, videos and sense of closeness images and videos provide. This makes them a great tool to use for visual marketing. You can instantly post images with your mobile device and share them with your followers to promote your products and services. Here is part 1 of our list of some of the amazing benefits your business or brand might enjoy with an active and engaging Instagram presence: 1) Easy-to-Use: Instagram allows you to create awesome images that you can also use on other social platforms. Facebook, Twitter, Flickr, Tumblr and other…
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    Brandanew » Blog

  • The Art Of Storytelling – Converting Fairytales To Brand Stories

    Upasna
    22 May 2015 | 12:07 am
    When Brothers Grimm wrote up those wonderful stories stocked up in the forests coming up with one engaging fairytale over other, they perhaps did not realize the nostalgia, and childhood sense of fulfillment they would evoke in adults and children a century ahead. Fairytales with all their quirks and issues brought forward by modernists and Shreks, still remain stories that we remember. The art of storytelling is the power of its capture, the reach and the recall. Much like we would like brand stories to be, ideally. Converting the idea of fairytales into brand stories, is not easy. But…
  • Rebuttal: There Is Never A Need For Content

    Upasna
    18 May 2015 | 1:09 am
    Here’s a post that talked about why “real products” market themselves and do not need content marketing. I am not writing a rebuttal because it’s my husband and that we disagree, but mostly because, his view is not an isolated view. Many product managers and Tech experts tend to say this. My husband thinks I am the Martha Stewart of branding (and I take that compliment, thank you!), but I will go ahead and refute this overall claim that there is never a new for content. Because, we need to start from the start. 1. The Product is the Brand- not entirely The product is…
  • Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

    Upasna
    14 May 2015 | 1:00 am
    As an ongoing series called the Social Expert Speak, today we present insights from @KenHerron, an exemplary social marketer and a leading expert on content and social media. Ken has incidentally worked with a lot of new startups in this space and is thus the perfect choice for us to interview, especially when talking about social media and content marketing best practices for startups and small businesses. Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing. Read further to know why… Social Expert Speak: Content Marketing…
  • How to build word of mouth in the digital age- The STEPPS Concept

    Upasna
    13 May 2015 | 1:00 am
    Many digital marketers and brand owners trying to stand out are often thinking through the best methods and ways of creating contagious content. While, most times it’s hard to pin-point what will work and what won’t, research provides some great answers in this regard. In his exceptional and ground breaking work and a Content Marketing must-read book, Contagious, Professor John Berger shares a set of principles or the STEPPS concept, on why things catch on. Professor Berger’s has spent the last decade or so and studied different products, New York Times articles to…
  • 6 Ideas On How To Co-Create Original Content

    Upasna
    12 May 2015 | 1:00 am
    A lean business must have the ability to curate content, so that they reduce the excessive need to constantly create original content and do not give up. It is thus important to use any opportunities that one may get to co-create content. This may include customers, employees, freelancers, artists or any other stakeholders, allowing you to build original content in an efficient manner. It is also likely to create stronger impact because, it brings in new ideas and a new audience (depending on the community of the co-creator).  Learn how to co-create original content through the following…
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    Building Social Proof

  • How to Triple Your Content Marketing Results

    Bryan Fleming
    14 May 2015 | 10:59 am
    Watch the video above to watch the video version of this article. Are you using content marketing with Social Media to grow your business? If so you made a great choice. Content Marketing across social media channels is one of the best ways to let new clients discover your business. It is an educational way to attract new prospects. Very powerful. One of the big problems with content marketing is that it takes a lot of time and work to regularly produce good quality content that people want to read and learn from. Today I want to show you some tricks to get more mileage out of each and every…
  • 4 Content Creation Tricks Help Avoid Writer’s Block Forever

    Bryan Fleming
    6 May 2015 | 4:18 am
    Watch the video above to see the video version of this article. If you are using Social Media to grow your business then content creation should be a big part of your strategy. Content marketing is important with Social Media because it helps you establish yourself as someone people can get to know, like, and trust. Soon they will start spreading the word about all your great ideas. Without content marketing you don’t really have a platform to build your audience with. The problem we all struggle with is how to keep turning out good articles for our audience regularly. Here are 4 tips…
  • 3 Simple Steps To Creating A Powerful Twitter Profile That Gets You More Followers

    Bryan Fleming
    28 Apr 2015 | 10:31 pm
    Are you getting started out with Twitter and want to know how to create a profile that people really want to follow? Well there are a few pitfalls to avoid. Follow these 3 simple steps and you will be well on your way to having a Twitter profile that your clients and customers will love to follow. Getting Started To get started just head on over to Twitter.com and sign up for a free twitter account if you do not already have one. Twitter is designed to be very quick by its nature so setting up a new account should only take you a few minutes (tops). When you pick your username (your twitter…
  • Twitter success with only 5 minutes per day

    Bryan Fleming
    18 Apr 2015 | 4:08 am
    Are you trying to get started with Twitter as part of your overall social media marketing strategy? If so you have made a great choice. Twitter is the largest social network around that will send you FREE website traffic, clients, and new customers. We all know that Facebook is the biggest social network. The only problem with Facebok is that you have to pay for ads to get people over to your website. That is why Twitter must be a big part of your social media marketing strategy. Today I am going to show you how to have success with Twitter by only spending 5 minutes per day. I am going to…
  • A Sneaky Trick To Get More Twitter Followers

    Bryan Fleming
    16 Apr 2015 | 6:43 am
    Do you want to know a simple trick to get more followers on Twitter? Well one simple way to get someone’s attention on Twitter is to just follow them. Think about it. Don’t you regularly check your Twitter account and look at the notifications of your new followers? We all do it. So just by following people you can quickly get their attention. Some of those people will look at your profile. They will check you out and see what you are all about. Some of those people will like what you have to say. Especially if you set your Twitter profile up the right way. They will be interested…
 
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    National Positions » Blog

  • Bing’s Mobile Friendly Update

    admin
    19 May 2015 | 8:55 am
    It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed that it was planning to put more focus on mobile in 2015, and the new update is clearly part of that strategy. The new focus is a clear response comScore data that predicts that the number of mobile users will surpass the number of desktop…
  • Why Multiscreen Marketing Matters

    admin
    15 May 2015 | 4:45 pm
    If your mobile marketing strategy relies largely on creating a great mobile-friendly experience for your visitors, chances are, you’re missing a critical component: targeting multiscreen usage.  After all, statistics show that as  many as 90% of internet users use multiple screens throughout the day, often simultaneously. Reaching these users with a targeted message tailored to the multiscreen experience is crucial in ensuring that you’re reaching your visitors in the right way at the right point in the sales funnel. To target multiscreen usage effectively, you’ll need to understand…
  • Why the User Experience Matters – and How to Make It Better

    admin
    12 May 2015 | 7:21 am
    Search engine algorithms rely on an enormous variety of signals that help them establish the most relevant results for a search, but if you look closely, many of these tie into one crucial factor: the user experience. At first glance, judging a site’s relevance based on the user experience may seem arbitrary. After all, if a user is searching for pet supplies, and your site is well-optimized for the topic of pet supplies, user experience shouldn’t matter as much, right? Not quite. To understand why search engines put so much emphasis on user experience, we can take a look at a…
  • Google’s Mobile Friendly Rollout: 4 Things You Need to Know About “Mobilegeddon”

    admin
    22 Apr 2015 | 10:15 am
    It’s not often that Google gives us advance notice of a major algorithm update, so their announcement in February sent a pretty clear signal that its mobile-friendly update was one to prepare for.  While the update only affects searches from mobile devices, statistics reveal that more and more people are using mobile devices to research and finalize their buying decisions, so updating your site to be user-friendly on mobile devices should be on your agenda regardless of the update. What is the update looking for? In our recent blog post, we discussed some of the criteria that is evaluated…
  • What’s Next In… Social Media Marketing

    admin
    20 Apr 2015 | 8:12 am
    Internet marketing has many facets, all of which are continually changing and evolving in response to factors such as new technology and changes in consumer behavior. Perhaps the most dynamic facet of internet marketing, though, is social media. Changes in the social media sphere are constant, and social media users are continually finding new and different ways to use social media not only day-to-day, but  moment-to-moment. In order to answer the question of “What’s next in Internet marketing?” then, we clearly have to take a close look at what’s happening in social media, and what…
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    Social King Maker

  • Journey To 50k Instagram Followers on Complete Autopilot

    Steven
    15 May 2015 | 8:13 am
    Last year I created an Instagram account about dog. I had a strong passion toward dogs, I grown up with having dogs in my family, but after moved out from my parent’s house and stay alone, I can’t have a dog myself as my current house doesn’t had enough space for a dog. But my loves for dog stay the same.I want to share cute dog’s photo and gather a large followers on Instagram. There are a lot of other dog’s Instagram account but I believe there are still rooms for one more dog’s account.A couple of months ago I started an experiment to see if it was…
  • Instagram Automation – Instagress Vs Followliker

    Steven
    18 Apr 2015 | 3:39 am
    No matter you are managing a single or multiple Instagram accounts, gaining followers is one of the main goal that we want to achieve. There are many options you can choose, which including buy Instagram Followers from us, or you can use some of the best Instagram automation tools out there.Using these automation tools will not only help reduce the time needed everyday to carry those repetitive tasks, it also help you gain more active Instagram followers easily. Social media is all about interactions, and these tools can help you interact with your potential followers 24/7, day in day out!
  • The Working Strategies To Increase Your Instagram Followers

    Steven
    5 Mar 2015 | 7:06 pm
    Whether you are new on Instagram or had been actively building it for few years, I am sure you had already seen the power of what it can brings to your business. With 300 million active monthly users and exceed Twitter, and 20% of global internet users own a Instagram account, it is the trending platform to give your business or blog a nice channel of traffic.If you are looking for a good strategy to pump up your Instagram, this infographic will certainly helps you.There are many strategies that you can use to help you boost your followers, and we published a details 4 parts tutorial on how…
  • Benefits of Buy Instagram Followers for Business in 2015

    Steven
    26 Feb 2015 | 10:21 am
    For advertising purpose.“Why you need to buy Instagram followers? I want real followers, not those fake one!”This is the most common reply we got when we approach our prospects. Simple question, and the answer is surprisingly simple too.We will not discuss any marketing 101 here today. Not today, really. Let’s analyse this using common sense.Let’s say, you are watching your country’s national public television program at prime time – 8pm. Advertiser spent millions of dollars just to get a 30 secs slot to put their product in front of you during this hour.
  • How To Get More Followers On Instagram Fast With Tumblr

    Steven
    7 Feb 2015 | 8:56 pm
    This is one of the most popular questions among people who are eagerly building their Instagram account. Today I am going to share with you how to get more followers on Instagram fast, with the help of Tumblr.What is Tumblr?If you don’t know what is Tumblr like I did few months ago, you are missing a big opportunity here. Let’s me show you some facts:Tumblr was founded in February 2007Tumblr is a blogging platform integrated with today’s social network features – likes, share (reblog) and commentTumblr has 420 million users with 206 millions registered blogs, and a…
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    The Internet Marketing Guy

  • 12 Ways That People Will Read Your Emails

    brythemarketingguy
    21 May 2015 | 9:24 am
    When I say email marketing, what comes to your mind? If you smirked or had the inclination to type “lol” in the comments section, then keep reading. I came across this in-depth article, courtesy of @neilpatel,  on how to successful setup an email delivering system effectively — with templates! If you’re still using the “giveaway” or any sort of promotional event to create an inventory of potential email subscribers then you might want to re-evaualte this strategy because it leads to wasted time and money. Things to remember from this article: 1) Having a…
  • 3 Weapons that PR People Need to Know About Branding

    brythemarketingguy
    19 May 2015 | 8:06 am
    Who doesn’t love a good story? Humans are natural storytellers and it’s this trait that ties all humans together. Stories lead our lives and as such, we crave interesting, educational, compelling and captivating stories, especially fiction.  So it’s only fitting that businesses should equip themselves with a team who is good at constructing their stories, because all businesses have a story, and telling it in a compelling, interesting way to the public — this is where a PR team is essential to the success of your business. Because telling a story isn’t as simple…
  • How to Improve Your Google+ Marketing

    brythemarketingguy
    14 May 2015 | 10:43 am
    Another great article from @socialmediaexaminer, a very formative and practical article about marketing on Google+. This article gives you a step-by-step guide on how to enhance your image and create the desired result you want by using these templates as a guide to your marketing plan and strategy. This article is great for anyone who is active on Google+ and uses it for personal recognition or for business. Try to incorporate this formula into your branding and marketing strategy and let me know if you have any success. Formula: 1) stay on topic, 2) Share business posts from personal pages,…
  • 12 Templates To Increase Your Followers on Twitter Today

    brythemarketingguy
    11 May 2015 | 8:39 am
    I love this article, thanks HubSpot , because it gives you tested and proven templates/formulas for engaging with industry leaders and your followers, as well as how to attract and follow people on Twitter in your industry. Twitter is a great way to connect with thought leaders, share ideas, exchange content and generate connections. But coming up with ways to engage with like minded individuals, and to find them on Twitter, can be challenging. That’s why this article is so helpful, because it does the work for you — all you have to do is follow the format. Just remember that…
  • Brand You: How Your Personal Brand Matters

    brythemarketingguy
    7 May 2015 | 11:00 am
    I came across this amazing slide show presentation on how to brand the most important brand to all of us: yourself. Brand you is more than just your hereditary characteristics and your physicality infrastructure; it’s your daily habits, how you present yourself, how you express and maintain your intangibles and what information you know and share. Personal branding always stays with you, whether you’re cognizant of it or not. So make sure you’re aware of the implications that a negative brand can carry, and the rewards and opportunities that a positive brand can carry. When…
 
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    Fire Brand Social Media

  • Google Apps for Work Benefits Small Business

    Cynthia Cavoto
    19 May 2015 | 5:32 pm
    Google is one of the most recognizable brands on the planet. The company has revolutionized the digital world by doing everything from developing Internet search to creating the Android phone. They have developed their own social media application, Google +, which works hand in hand with Google search to bring users the best content and [...] The post Google Apps for Work Benefits Small Business appeared first on Fire Brand Social Media.
  • Social Media is Creating a Customer Service Evolution

    Cynthia Cavoto
    15 May 2015 | 12:06 pm
    These days, the entire world is absorbed in the online world, and everyday practices between people are becoming less and less common. Interaction between human beings is slowly evolving to the point where all of it seems to be through some sort of technology. Customer service is a key component of any brand, and social [...] The post Social Media is Creating a Customer Service Evolution appeared first on Fire Brand Social Media.
  • The Ins and Outs of Twitter Chats

    123fbsm123
    5 May 2015 | 10:07 am
    There is a certain kind of appeal for Twitter, the social networking website that only allows users to communicate messages of one hundred and forty characters. But one advantage of twitter is that users can communicate whenever they want, and still manage to further creative branding. Twitter is one of the most popular advertising platforms, [...] The post The Ins and Outs of Twitter Chats appeared first on Fire Brand Social Media.
  • May 2015 Tip: Facebook

    Cynthia Cavoto
    30 Apr 2015 | 6:10 pm
    One of the reasons why Facebook is such a popular social networking platform is because people post content that is infinitely shareable. Sharing is caring. You can post timely content on a page to share with friends and family, but it is also important to share content with complete strangers. The post May 2015 Tip: Facebook appeared first on Fire Brand Social Media.
  • Internet Trolling

    Cynthia Cavoto
    28 Apr 2015 | 3:04 am
    Thanks to the Internet, there are a bunch of new words that describe online practices, but don’t immediately make sense without an explanation. One of these words is trolling. Most people who use the Internet have at some point encountered a troll. But what is a troll? An Internet troll is someone who unleashes many [...] The post Internet Trolling appeared first on Fire Brand Social Media.
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    SociallyStacked

  • How to Build a Successful Voting Competition to Boost Engagement

    Sara
    22 May 2015 | 2:47 pm
    Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. If you’re looking for a low maintenance, easy to use, high-quality and engaging promotion, a voting competition is what you want. At ShortStack.com our voting elements are popular features that are included in campaigns.  They’re popular because people [...]
  • How to Turn Pinterest into a Revenue Generating Machine [Infographic]

    Alexandra Gurevich
    21 May 2015 | 8:40 am
    Since its launch in 2010, Pinterest has enjoyed steady yearly growth. Naysayers who thought the “dream board” social platform was a fad were, clearly, wrong: According to recent estimates from Business Insider:  • 21% of all U.S. adult internet users are on Pinterest — as of December 2014 — a jump for 40% over the [...]
  • How to Add Paragraph Spacing to Your Instagram Posts’ Caption Copy

    Chelsea Hejny
    20 May 2015 | 5:00 am
    You know what’s a bummer? When I scroll through my Instagram feed and come across a post that has long, unbroken caption copy. When this happens, I usually wince, read the first couple of sentences, then move on. Why do I wince? Because long caption copy — especially when it’s not broken up — can [...]
  • Why Your Business Should be Using Social Media to Market to Teens

    Alexandra Gurevich
    19 May 2015 | 6:02 am
    Is your business actively marketing to teenagers? If not, you should be. With a growing purchasing power, teens are using the internet and social media platforms constantly on their mobile devices. Statistics show that almost every teenager is a social media user who — and this is key — shares content with friends. Here are [...]
  • 4 Tips to Drive More Conversions with Your Facebook Ads’ Landing Pages

    Chelsea Hejny
    18 May 2015 | 5:00 am
    When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. This means the design and copy on the landing page you link to have to be spot on. [...]
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