Social Media Marketing

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  • Free & Low-Cost Tools for Entrepreneurs

    Jackson Marketing Services
    Stacy Jackson
    18 Nov 2014 | 4:01 pm
    In honor of Global Entrepreneurs Week, here is a list of 30 free and low-cost tools and solutions for entrepreneurs and small business owners. Source: Are you celebrating Global Entrepreneurship Week? Even if you aren’t this is still a list worth looking into! Check out these free and low-cost tools for entrepreneurs. The post Free & Low-Cost Tools for Entrepreneurs appeared first on Jackson Marketing Services.
  • 5 ways to really impress the next brand you work with

    Brand Meets Blog
    Louisa Claire
    6 Oct 2014 | 1:59 am
    There are so many tips around for how to work with brands on your blog but what about WOWing those brands so that you stand out as a true professional who is not only a delight to work with but a great asset to a brand/agency?! More and more brands are expecting bloggers to bring a sense of professionalism to the relationship and be proactive in making a campaign work, and the great news is that  doesn’t have to be hard. If you are working with a brand on a paid campaign then these five things are going to be really important in establishing your reputation as not just a great…
  • Facebook will be mostly video in 5 years, Zuckerberg says

    Digital Marketing Solutions
    Samantha Collier
    18 Nov 2014 | 9:33 pm
    If you think your Facebook feed has a lot of video now, you’re going to cry when you learn what Facebook is up too. “In five years, most of [Facebook] will be video,” CEO, Mark Zuckerberg, said Thursday during the company’s first community town hall, in which he took questions from the public on a range of topics. He was responding to a question about whether the growing number of photos uploaded to Facebook is putting a drag on its infrastructure. But Facebook’s data centers have it covered, he said. The real challenge is improving the infrastructure to allow for more rich media…
  • Simple Steps to Market on Pinterest for Profit

    Peg Fitzpatrick
    3 Nov 2014 | 4:00 am
    Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer! This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic. Why are people on Pinterest? People are spending more time on Pinterest than Facebook today and that time is spent browsing through pins and Pinterest boards for inspiration. Pinners look for ideas and bookmark these ideas by liking or repinning pins…
  • Should there be a charter of rates for bloggers? (I don’t think so and this is why.)

    Brand Meets Blog
    Louisa Claire
    8 Oct 2014 | 4:17 pm
      Today I’m opening up with you about a hot topic and I’ve got to say, though these thoughts have been on my mind for some time, years really, I’ve hesitated to share them because it’s so controversial. I’ve decided to just dive in now because, well, the very heartbeat of Brand Meets Blog and the core vision I had when I started it is BETTER opportunities for MORE bloggers and if I’m not addressing the central issues facing bloggers then I’m not living up to this goal. Also, I’m kinda happy to have an opinion and hope this sparks a…
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    5 Minutes a Day | Financial & Personal Wellness

  • Trust is Key to Web Success (Neil Patel/Quicksprout Scam)

    Craig Kelley
    30 Oct 2014 | 11:26 am
    The web has so many cool looking websites now. Don’t be fooled by the clean fancy looks though. I’m actually quite disappointed as someone who is trusted by many people on the Internet turns out uses deceptive practices. Actually, I’m quite pissed and that’s why I’m posting this. Neil Patel claims “I’m kind of a big deal”. (Not sure if the Anchorman reference was intended or he thinks he came up with it.) He has been a part of a few useful Internet marketing tools. I’m going to expose his deceptive practices and why I’ll never use…
  • Adversity is just another opportunity!

    Craig Kelley
    31 Jul 2014 | 10:12 am
    Adversity is just another opportunity. MOST people quit. Today I will WIN simply by not quitting! -Craig Kelley winsuccess
  • Save Money with these Vacation Ideas

    Craig Kelley
    2 Jun 2014 | 8:32 am
    Summer is quickly approaching and with it comes extra expenses that are usually forgotten in the budget. It’s about this time when you wish you would have saved an extra $50-100 per month since last year. Let’s face it, the only thing that is guaranteed to go up in price is everything except your paycheck. I’m not going to vent about the prices of milk and eggs increasing by over 20% or the increases in the price of gas by almost 100% since President Obama took office. We all know these depressing facts. I would rather offer some hope and mini-vacation ideas that…
  • Are You Too Old to Start?

    Craig Kelley
    7 Aug 2013 | 5:12 am
    This video was shared on Paul Jarvis’s twitter account.  If you think you are too old to learn something new or if you just need a daily dose of inspiration then you need to watch it. PS.  If you wonder when to use an apostrophe on names and words ending in ‘s’ like I did then check this out.
  • 7 Things Really Persuasive People Do (via

    Craig Kelley
    5 Aug 2013 | 8:26 am
    If you want to be a rock star you need to act and do like rock stars do.  Well, maybe not everything they do.  Okay, maybe using a rock star as an example was a poor choice.  How about becoming rich or becoming a successful leader?  If you want to be rich then do what the rich people do.  If you want to be a great leader then do what great leaders do. Regardless of what you aspire to do you’ll need to exercise persuasion as some point.  I love lists and has put together a nice short list of things that really persuasive people do. Go to source:…
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    Online PR Pixie

  • Escaping the real world and discovering Paperbark Camp

    20 Nov 2014 | 3:58 pm
    We all need time out from our working lives which means escaping the city and switching off to embrace relaxation. This is exactly what I did last weekend and I was fortunate enough to find the perfect place.... Read More
  • How do you become a Huffington Post Blogger?

    9 Nov 2014 | 2:39 am
    Thanks to twitter and it’s marvellous ways, I had the chance to get involved with a twitter chat and e – meet the lovely Pippa from Pippa Says. Pippa blogs about new music for the Huffington Post UK... Read More
  • Sculpture By The Sea 2014

    26 Oct 2014 | 5:42 pm
    ‘Sculpture by the Sea’ is an annual art exhibition that takes place along the beautiful coastal walk from Bondi to Tamarama beach in Sydney. Started in 1997 by David Handley, Sculpture by the Sea has attracted thousands of... Read More
  • Common Thoughts From A Female Networker

    21 Oct 2014 | 11:49 pm
    It can be daunting when you haven’t had that first glass of wine and you're not quite sure how to strike up a conversation with the first person you meet. Almost like an awkward date!
  • Why I disliked #SMWsyd

    2 Oct 2014 | 11:08 pm
    So I’m taking a little bit of advice from the expert bloggers and using a negative headline. I wonder if it will make a difference? I will let you know!
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • 4 Essential Elements of Every Blog Post

    Ken Mueller
    18 Nov 2014 | 5:00 am
    Send to KindleA version of this post originally ran in April, 2012.    There are way more than four important elements of a blog post, right? Of course there are. But I’m going to work under the assumption that you are already doing some of those. For instance, I hope it goes without saying that your blog consists of great, compelling content (at least “great and compelling” as far as your target audience is concerned). I’m also going to assume that your posts are well constructed, that you allow comments on your blog posts, and that people can subscribe to your…
  • The Social Life of Frank & Linh: Reruns, Reboots, and Revivals

    Ken Mueller
    16 Nov 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Reruns, Reboots, and Revivals appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: The Baristas! – The Musical!

    Ken Mueller
    9 Nov 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: The Baristas! – The Musical! appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Problem with Social Media; or, Why I Don’t Seek to be an Influencer

    Ken Mueller
    7 Nov 2014 | 2:00 am
    Send to Kindle Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work. In fact, I feel at times like I’m seeing a bit more clearly than I used to. As for social media in general, at least in the world in which I lived, which was filled with marketing and PR consultants, it’s hard. And I don’t just mean it’s hard to work in that field, but it’s hard to stay true to your ideals. I liken it to the world…
  • The Social Life of Frank & Linh: Trick or Treat

    Ken Mueller
    2 Nov 2014 | 4:05 am
    Send to Kindle The post The Social Life of Frank & Linh: Trick or Treat appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
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    Social Media Training and Classes Colorado

  • The power of online reviews for Real Estate agents

    Kelly Mirabella
    19 Nov 2014 | 7:51 am
    The real estate industry is a highly competitive one. In order to rise to the top and be THE agent people want to work with you have to understand a couple of things. 1. Give them your all and give them the best: You need to provide your customers and clients with outstanding customer service. Follow up with them and be sure you are giving them all you got. Basically do your job better than they would expect and better than your competition. 2. Go above and beyond: professional photography for your listings? Check! Helping your clients understand the home buying process. Check! Explaining the…
  • New features and some updates to Facebook – Club Stellar

    Kelly Mirabella
    14 Nov 2014 | 7:26 am
    This week I am going to show you some new features Facebook rolled out on business pages as well as some important updates and a bonus tip!… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post New features and some updates to Facebook – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Creating a Custom Audience for Facebook Ads – CS

    Kelly Mirabella
    7 Nov 2014 | 7:00 am
    This week I am going to show you how to create a custom audience in the Facebook ad Platform. These custom audiences are based on YOUR audience. In this example I show you how to create it from an email list but you can create custom audiences based on your web traffic as well. Pretty… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Creating a Custom Audience for Facebook Ads – CS appeared first on Social Media Training and Classes Colorado.
  • Facebook Ad Set Up – Club Stellar

    Kelly Mirabella
    31 Oct 2014 | 7:11 am
    This week I am going to show you how to set up a basic ad in Facebook…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Facebook Ad Set Up – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Facebook Ad Targeting – Club Stellar

    Kelly Mirabella
    25 Oct 2014 | 10:27 am
    This week we are starting a new training series on Facebook Ads. I am going to be talking about the various ways Facebook lets you target your audience in a Facebook Ad. You will be blown away by all the options for getting your content in front of the exact people you want!… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Facebook Ad Targeting – Club Stellar appeared first on Social Media Training and Classes Colorado.
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    New Media Rockstars

  • Mystery YouTuber: Can You Guess Who? 11/22/14 Edition

    Jeff Klima
    22 Nov 2014 | 2:00 pm
    <Speaking in Jigsaw croak> I want to play a game … </end Jigsaw croak> As part of NMR Weekend Edition’s newfound devotion to recurring features, we wanted to try an interactive game. We’re going to list eight different traits/facts/videos/whatever each Saturday about a popular YouTuber. Some of the clues will be more obvious than others. On Sunday, we will reveal who that YouTuber is! See if you can guess ‘em before we reveal ‘em. No, you don’t get a prize if you guess correctly! Life is not all about prizes — sometimes being awesomely correct is its own reward!
  • The Complete Guide To YouTube’s Rivals

    Jeff Klima
    22 Nov 2014 | 12:00 pm
    Another day, another announced YouTube competitor … It seems like every week a new threat to YouTube is announced or unveiled. Why, just in the last week we’ve had Hulu’s ex-CEO and Samsung each announce their own projects to unseat the video giant from its long-held throne. At a certain point, it seems like there are too many new companies to report on, so rather than just toss out a bunch of articles, we thought we post them all in one convenient place so you’d know who exactly is threatening Google’s video baby. Some of these are more tangible threats than others, some have been…
  • Recasting Movies With YouTubers: MockingJay (Part One)

    Jeff Klima
    22 Nov 2014 | 10:00 am
    Since we’re weekend warriors now, it only makes sense that we break from the pack and engage in some rampant free-thinking. Pretty soon YouTube and Hollywood should completely merge and we will be seeing our favorite YouTubers starring in our favorite TV shows and movies. Of course, until that point, we can only speculate on what might have been had this merger happened 10, 20 or 500 years ago. So every weekend, we take a pop culture movie and recast it with YouTubers who we think might have worked perfectly in that role. This week: Mockingjay. The story of a peasant girl turned into her…
  • Grandma’s Getting High and Stealing Your Snapcash On #News

    Sara Parra
    21 Nov 2014 | 1:34 pm
    I’ve spoken about the dangers of Snapcash before, and believe me I’m sticking to my guns. Snapchat should absolutely stick to what it does best, acting as a glorifed photo-messaging system. That said, this week has been rife with #News. Three little old ladies getting stoned took the internet by storm, one toke at a time. Not only did they illustrate how funny it is to watch people getting high, but they did a great job explaining that it does have medical benefits for people who don’t have chronic illnesses. However it should be noted that that Smith children are squeaky…
  • Tyler Oakley Wins Out100 Readers Choice Award!

    Sara Parra
    21 Nov 2014 | 1:00 pm
    A hearty congratulations to Tyler Oakley on his Out100 Readers Choice Award! Last night’s YouTube star-filled evening at the Out100 awards saw not only Tyler Oakley but also Hannah Hart and Troye Sivan in attendance. Great to be reunited with this little twerp, @troyesivan! Honored to both be included in this year’s #OUT100. — Tyler Oakley (@tyleroakley) November 21, 2014 Oakley was presented the award by former A Very Potter Musical star and instrumentalist Darren Criss. Thank you to @DarrenCriss for presenting me with the #OUT100 Reader’s…
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    Fire Brand Social Media

  • Practice Good Pagination

    Cynthia Cavoto
    20 Nov 2014 | 12:21 pm
    Good search engine optimization is all about having a bulk of content for the search engine to examiner. Submitting individual web pages to the search engine is the best way to ensure it will be ranked higher, since more pages equals more consistent content. This also means your content should have pagination to make content [...]
  • Reviews for SEO

    Cynthia Cavoto
    18 Oct 2014 | 3:19 pm
    If a website has a working url, it can be submitted to a search engine. Having consistent content is very important to establishing search engine optimization, since that’s how the search engine knows your content is reliable: because it is consistent. Most people submit content from their business or social media pages in order to [...]
  • The Ultimate Content Scorecard: 8 Essentials for Successful Curation

    Cynthia Cavoto
    15 Oct 2014 | 3:30 am
      Image Source: With today’s technology, we are literally redefining our everyday lives and the world around us. The word viral was recently given a new definition according to Merriam Webster. Beneath the once more commonly used reference of being relating to a virus, the new meaning states that viral is something “quickly and [...]
  • Check Your Local Listings

    Cynthia Cavoto
    13 Oct 2014 | 12:36 am
    To have a successful business these days, you have to be on the Internet. Since everyone is using social media and business websites to expand their business, you need to find a way to stand out amongst the crowd and really make an impact. The other option is failure. Due to the large amount of [...]
  • How to Make Your Posts Go Viral: The “Secret Formula”

    Cynthia Cavoto
    6 Oct 2014 | 5:20 pm
    We have all seen them and then we share them with our friends, family and coworkers. The video of a cat playing the piano and that ever so cute baby who just can’t stop laughing. Personally, I have watched Evolution of Dance so many times that I could probably replicate the entire routine myself. Those [...]
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    Jackson Marketing Services

  • Free & Low-Cost Tools for Entrepreneurs

    Stacy Jackson
    18 Nov 2014 | 4:01 pm
    In honor of Global Entrepreneurs Week, here is a list of 30 free and low-cost tools and solutions for entrepreneurs and small business owners. Source: Are you celebrating Global Entrepreneurship Week? Even if you aren’t this is still a list worth looking into! Check out these free and low-cost tools for entrepreneurs. The post Free & Low-Cost Tools for Entrepreneurs appeared first on Jackson Marketing Services.
  • 10 Low-Cost Ways for Entrepreneurs to Drive Website Traffic

    Stacy Jackson
    18 Nov 2014 | 5:30 am
    It’s Global Entrepreneurship Week! To celebrate, we are highlighting 10 low-cost ways for entrepreneurs to drive website traffic. 1. Social Media Everybody knows about social media marketing. It can be a low-cost way to drive website traffic if you have the right approach. With the wrong approach, you will just waste time and money. Here are three things you need to make the most of social media: Research — know where your customers and target customers are participating in social media. Facebook may not be right if you offer B2B services, but LinkedIn probably is. Don’t…
  • Entrepreneurs’ Playlist for Global Entrepreneurship Week

    Stacy Jackson
    17 Nov 2014 | 7:30 am
    It’s Global Entrepreneurship Week! Are you ready to get pumped up and rock your business? No??? Well check out our list of 22 rockin’ and working’ songs for Global Entrepreneurship Week Playlist! (scroll list to see all songs) The post Entrepreneurs’ Playlist for Global Entrepreneurship Week appeared first on Jackson Marketing Services.
  • Facebook Puts Ban on “Like-Gating”

    Stacy Jackson
    10 Nov 2014 | 7:31 am
    With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways. Source: Has “like-gating” been a tactic for your business to gain new fans on Facebook? Time to change strategies! Facebook has banned the practice of requiring a “like” to access premium content or as an entry into a contest. Regarding your Facebook engagement, it’s time to: work on creating great content that your audience wants to engage with and share. consider…
  • 20 Epic Fails in Global Branding

    Stacy Jackson
    4 Nov 2014 | 11:44 am
    TThese classic brand marketing blunders show that globalization isn’t always as easy it seems. Source: These are hilarious. My top three favorites are: Perdue’s tag line in English: “It takes a tough man to make a tender chicken.” Bad Spanish translation: “It takes a sexually stimulated man to make a chicken affectionate.” Clairol curling iron called “Mist Stick” — launched it in Germany even though “mist” is German slang for manure. The American Dairy Association campaign, “Got Milk?” in wound up…
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    Nischala’s Space, Thoughts, Expressions…

  • The 14 cherished lessons from 14 years of corporate work experience

    19 Nov 2014 | 10:33 am
    In 2014, I completed 14 years of professional work experience. Looking back, I can say that I’ve come a long way from where I started. 14 years is indeed a long time in life..! Sometimes I wonder about how far I’ve come Sometimes I ponder about what I really achieved Many times I wonder and ponder on where that time really went! In all these years, the good thing is that the penchant for ‘new and diverse experiences’ has fueled my career taking me across the world through unique, exciting and enriching destinations, cultures, places, people, work assignments, challenges,…
  • 3 minutes of your time for the case and cause of Indian women at work

    17 Nov 2014 | 8:35 am
    Do you think that Indian women at work issues are spoken about enough? Or rather the right issues are acknowledged enough? Do you think the Indian women at work is at the cross-roads to manage their personal and professional lives? Do you have any views, perspectives, opinions on what the real problems are? Do you think the ‘real conversations’ which make a difference are happening? Are they enough? Any thoughts on what solutions can make it all better for her – Be it your daughter(-in-law), mother(-in-law), sister(-in-law), friend or any women around you? Here’s a…
  • Know a woman (in India) on a career break and looking to resume work? You must read this post…

    6 Nov 2014 | 1:44 am
    There are so many Indian women who end up taking a career break. If “What options, possibilities and opportunities exist?” is your question, you’ll find answers in this post.. She is well educated She was a career woman She was financially independent She loved her work She loved the professional identity She really enjoyed having an active work life As she traversed the journey of life.. The inevitable happens Marriage or Motherhood or Ill-health (of self, spouse, kids, ailing parents / in-laws / relatives) come knocking at her life And then it happens.. THE inevitable…
  • Social Media in 2014 : Facts, Figures and Findings

    31 Oct 2014 | 2:46 am
    As a marketing professional, creating and executing integrated social strategies for business is a core part of my work responsibilities, and hence I am always looking for latest, interesting, insightful and comprehensive content on Social Media data. I came across one recently, and found it worthy of sharing. Hence posting on my blog.. by Digital Insights Did you find it useful? Have you come across any recent data on Social Media? Leave a comment / link below to let me knowFiled under: Social Media, Strategy
  • Sheroes Must-Do’s : Daily, Weekly, Monthly, Yearly

    9 Oct 2014 | 11:36 am
    I first heard of the word Sheroe from Sairee Chahal, Founder and CEO of (A careers community of women achievers).  She defined a Sheroe is “Any woman who makes a choice, and makes the choice work for her“. Short, Simple, Sweet, Profound and very relevant for the woman of today – especially if you are a women at work – be it corporate (Corporate Sheroe as I call it) or entrepreneur (entrepreneur Sheroe as I call it) or Mompreneur (Mompreneur Sheroe as I call it). The word caught my fancy when I first heard it, something about it appealed to me – I…
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    Peg Fitzpatrick

  • Simple Steps to Market on Pinterest for Profit

    3 Nov 2014 | 4:00 am
    Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer! This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic. Why are people on Pinterest? People are spending more time on Pinterest than Facebook today and that time is spent browsing through pins and Pinterest boards for inspiration. Pinners look for ideas and bookmark these ideas by liking or repinning pins…
  • 10 Steps to an Achievable Instagram Strategy

    27 Oct 2014 | 5:15 am
    Are you still under the impression that Instagram is just for selfies and food photos? While those do exist, savvy people are killing it on Instagram by connecting on this fun and fast social network. It’s time for you to create an achievable strategy for your Instagram account. Without a strategy, you’re just posting selfies and food pics, right?   Here are the main reasons you should create an Instagram strategy: Build brand awareness. Letting people into your private world or seeing behind the scenes at your hot startup builds trust. Stop selling. Social media isn’t about…
  • 7 Ways Social Media Supports Small Business

    Rebekah Radice
    29 Sep 2014 | 5:20 am
    Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It’s no secret that social media can create relationships, establish trust and earn a client for life. However, dominating your niche or market requires a strategic approach. So, how can your small business benefit from social media? Below are seven ways social media can help you spread…
  • Instagram 101: 7 Keys Steps to Instagram Success

    8 Sep 2014 | 6:40 am
    Wondering how to get started and learn to rock the Instagram platform? Then this Instagram 101 post and video are for you! Instagram is a wonderful ways to tell your story through photos. It’s a little glimpse into your world that can lead to better connections, new friends, and most importantly amazing business connections. I had a hangout with my good friend Instagram Gal Sue Zimmerman and she shared a wealth of amazing tips to turn your Instagram presence into something to be proud of! Let’s get a look into how Sue excels on Instagram. She did this presentation from her phone…
  • Easy Ways to Tell Your Story Through Twitter

    25 Aug 2014 | 7:00 am
    Twitter can be an incredibly effective addition to your current online marketing and a strategic way to amplify and unleash your personal brand to the online world. What you need is an easy way to tell your story through Twitter. Twitter moves fast but with practice and a little structure Twitter can be a fantastic network builder. I’ve asked my colleague Rebekah Radice to share a guest post with her tips on making Twitter a success. Keeping up with multiple social channels, Rebekah’s excels at grabbing the character of each and being social in a way that works across all social…
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    Digital Marketing Solutions

  • Facebook will be mostly video in 5 years, Zuckerberg says

    Samantha Collier
    18 Nov 2014 | 9:33 pm
    If you think your Facebook feed has a lot of video now, you’re going to cry when you learn what Facebook is up too. “In five years, most of [Facebook] will be video,” CEO, Mark Zuckerberg, said Thursday during the company’s first community town hall, in which he took questions from the public on a range of topics. He was responding to a question about whether the growing number of photos uploaded to Facebook is putting a drag on its infrastructure. But Facebook’s data centers have it covered, he said. The real challenge is improving the infrastructure to allow for more rich media…
  • Social Media Kindness Helps Find Lost Grandmother

    Samantha Collier
    18 Nov 2014 | 9:21 pm
    Rosa Levy, 88, had been making the trip from Argentina to Boston to visit her family for over 20 years. It wasn’t until this year’s visit that something went wrong. According to members of Rosa’s family, “She was going back to her home in Argentina and from Boston, was supposed to connect from New York,” said Leila Wons, 31, Levy’s granddaughter. “She was supposed to get to the flight to Argentina at 10 p.m. and it was delayed to 8 a.m. the next morning.” Being that Levy could not speak English, Wons and her parents began panicking when they were unable to locate Levy.
  • Move Over Kim. Facebook Has Real News!

    Samantha Collier
    16 Nov 2014 | 9:58 pm
    Rumors are flying: Facebook is introducing a new Facebook for Work version. Mark Zuckerberg, (founder of Facebook) talked about the new feature while taking with students in a California high school Here’s the Facebook for Work Facts: Facebook for Work’s features will include a cloud-based document management section, chat, document storage, etc. Facebook is often a blocked site at work. For this reason, Facebook wants to provide a useful version that could improve productivity and help with work tasks and become a business resource, etc. Facebook has always been LinkedIn’s business…
  • 5 Ways to Help Your Employees on Social Media

    Samantha Collier
    12 Nov 2014 | 4:47 pm
    Social media platforms such as Twitter, LinkedIn, Instagram and Facebook are an integral part of many people’s social lives these days, and “these people” will include your employees. More and more smart businesses are learning how to get their employees involved in their social media strategy and act as ambassadors and thought leaders to gain business traction. 1. Make a Plan To get this strategy in action, it’s important to have a well-written social media guidelines document outlining what’s cool and what’s not. Google “social media policies” are hire a company to…
  • Facebook Rooms: An overview

    Samantha Collier
    31 Oct 2014 | 11:25 am
    Facebook recently launched a new app called Rooms, a space inspired by throwback old fashioned forums, message boards and chatrooms that were popular during the early days of the Internet. Essentially, it’s a publishing tool that gives moderators more control over everything, from choosing the appearance of the discussion space or “Room” and determining who gets to join it. While the app is based on late ’90s Internet tools, it’s been rebooted to serve today’s audience. Instead of just hosting long forum posts, the Rooms app is ideal for sharing photos and…
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  • Customer Service and Reputation

    19 Nov 2014 | 11:27 am
    Manage your Customer Service and Reputation all at once! Once upon a time, I worked for Spencer Gifts. Part of the training package for new employees was a cartoon video that talked about customer service. The video talked about how … Continue reading → The post Customer Service and Reputation appeared first on Time2Mrkt.
  • What is the best social media for your business?

    5 Nov 2014 | 1:28 pm
    Do you know what the best social media tools are for your business? At a networking event recently, I had my 60 second commercial to give. I asked two questions – What is the best social media tools for your business? If … Continue reading → The post What is the best social media for your business? appeared first on Time2Mrkt.
  • Social Media and Job Search

    21 Oct 2014 | 1:29 pm
    A few tips for Social Media and Job Search I have been writing some help-guides for using social media and job search for Illinois workNet. I won’t steal their thunder, but I want to point out a few key items … Continue reading → The post Social Media and Job Search appeared first on Time2Mrkt.
  • Hands-On LinkedIn Workshop

    10 Oct 2014 | 10:52 am
    Take some time to participate in the Hands-on LinkedIn Workshop! When was the last time you spent any time on your LinkedIn profile? There have been a number of changes recently. Take this time to help yourself better understand a … Continue reading → The post Hands-On LinkedIn Workshop appeared first on Time2Mrkt.
  • LinkedIn Feature – Reply Don’t Accept Yet

    30 Sep 2014 | 5:50 am
    Reply Don’t Accept Yet – LinkedIn feature is still there! I don’t know about you, but I receive a number of invitations from people that I haven’t met. I don’t mind expanding my network through LinkedIn connections, but I try … Continue reading → The post LinkedIn Feature – Reply Don’t Accept Yet appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • Earn Money Online Without Recruiting

    Tamyka Washington
    18 Nov 2014 | 3:17 pm
    Have you been looking for a way to earn money online without recruiting other people? Are you seeking a way to get paid from your efforts without feeling pushy? Before you search any further, you must decide one of two things… 1. If you want a JOB that you can work from home, or 2. If you want a Home Based Business where recruiting is not required to earn a generous income. Having a work at home job will give you a little more flexibility than a traditional job, however, your time is still not your own. If you are okay with having a set schedule and working for a boss, click here for…
  • Total Life Changes – Your Opportunity to Flourish Financially

    Tamyka Washington
    12 Oct 2014 | 8:00 am
    Why A Home Based Business You may be one of the many, many individuals looking to discover a way to increase your income. Or, you may be a parent feeling the emotional burden of having to choose between work and family. Maybe you can simply relate to the fact that you are not living to your fullest potential, or walking in your purpose. Whatever your situation is, you know there is something more. You are tired of struggling. You are sick of stressing. You are ready to live the life you deserve. You have kept your options open, and have decided to explore the idea of a home based business. I…
  • 4 Reasons Why You Are Not Ready For Entrepreneurship

    Tamyka Washington
    7 Oct 2014 | 4:24 pm
    It’s been my observation… NON-entrepreneurs think entrepreneurship is some how easier than traditional work. They see us on Facebook often, watch us ‘brag’ about how happy we are, and how much we love our lifestyle. For a lot of us, that’s just our truth. We also know, that just because we live our passions and choose to pursue our purpose in life…doesn’t mean the road isn’t always smooth. In fact, entrepreneurship forces us to remain on our toes…always strategizing, always masterminding, always brainstorming, always thinking, always…
  • Is This Your Season To Transition?

    Tamyka Washington
    29 Sep 2014 | 7:00 am
    How many times have you questioned or wondered why you were experiencing the things that were going on in your life? It may feel like turmoil, it could be negativity, or any combination of challenges. What you have been doing up until this point may seem like it is no longer serving the original purpose. You may be feeling a shift in direction…but for one reason or other, you are hesitant. Perhaps even resistant all together. During the first half of this year, that is exactly what I was going through. It was my season for transition. Even though I didn’t quite recognize it at…
  • The One Thing Holding You Back From Success

    Tamyka Washington
    15 Sep 2014 | 12:52 pm
    There is always one thing that holds entrepreneurs back from experiencing success. Do you know what it is? It’s not lack of knowledge. It’s not lack of time. It’s not lack of money. In fact, as entrepreneurs, we all experience a time on our journey where we ‘lack’ one of these things. Life gets in our way, things happen and we sometimes get stuck where we are. We start to allow our current situation to alter our thinking and distract us from what we need to be doing in our business. I know because I have been down this road more than once. But, what I’ve…
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    Frederic Gonzalo

  • The Multiscreen Evolution of Travel Decisions

    Frederic Gonzalo
    17 Nov 2014 | 6:17 am
    Conducted by comScore and commissioned by Expedia Media Solutions, a study published last week analyzes the importance of desktop, tablets and smartphone devices in online travel content consumption. Titled Travel Decisions in a MultiScreen World, the study provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments. Some very interesting findings that confirm how urgent it is becoming for travel and hospitality stakeholders to embrace mobile! The following are a few key insights I wish to highlight. 156M People Engage…
  • 5 Digital Marketing Trends for 2015

    Frederic Gonzalo
    10 Nov 2014 | 3:38 am
    I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and its fast evolution and adoption rates worldwide, digital marketing is indeed under transformation and the earlier we see and embrace emerging trends, the better off brands will be in seizing the moment and gaining a potential competitive edge. With this preamble in mind, here are the five trends I foresee for 2015 in the…
  • Omni-Channel Marketing in Travel

    Frederic Gonzalo
    24 Oct 2014 | 7:14 am
    The term “Omni-Channel” has become a marketing buzzword lately, but its concept should be a priority for travel & hospitality marketers. In essence, it’s about providing a seamless experience, regardless of channel or device, at each step of the travel cycle from search to comparing, booking and then experiencing the product or service. If you think Omni-channel is just a different, more modern way of addressing multi-channel marketing, here’s an interesting definition that helps explaining the difference: “Multi-channel is an operational view – how you allow…
  • 8 Etourism Stats to Consider for 2015

    Frederic Gonzalo
    16 Oct 2014 | 6:22 am
    Fall is a great season, with leaves changing colors, weather cooling into fresh, crisp mornings and nighttime coming around quicker, as days get shorter. For hospitality stakeholders, it’s also a great time to reflect upon the past summer season and start planning for the busy periods of Thanksgiving, the Holidays and the upcoming year. With this in mind, here are eight statistics that underlie important shifts taking place, or not, in our industry! 71% of DMO allocate 25,000$ or less to social media management In a recent study conducted by DMAI, surveying over 100 destination…
  • What Motivates Us to Travel? [INFOGRAPHIC]

    Frederic Gonzalo
    9 Oct 2014 | 5:47 am
    Every year, TripAdvisor comes out with its TripBarometer: Psychology of Travel report, examining the motivations behind travelers’ vacation choices, traveler emotions at the various stages of a vacation and the post-trip impact of travel. There are always some key nuggets of information in there, and this year is no different. Below you will find the results particular to the Canadian market, but you can also find aggregated results for Asia, Europe, North America or the USA only on their website by clicking here. COMMUNICATION IS KEY While it’s clear we don’t all travel for the…
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    Brand Meets Blog

  • Supporting PANDA and PND Awareness Week in 2014

    Louisa Claire
    17 Nov 2014 | 1:59 am
    For the past three years we at Brand Meets Blog have worked alongside PANDA – the only national organisation in Australia that provides support services for suffers of depression and anxiety during pregnancy and after birth. The diversity of the businesses we work with is one of the things I love about what we do – last week working with Qantas to launch their new International Economy Menu and this week raising awareness of Post and Antenatal Depression! It’s one of the things I love about blogging too – that through telling our own stories we also create a collective…
  • 5 Things Bloggers Want You To Know Before You Pitch Them

    Louisa Claire
    20 Oct 2014 | 1:23 pm
    Recently I was sent four emails from a brand who wanted to give me a discount to their online store so that I could make a purchase and write about my experience on my personal “Mummy” blog. Putting aside the terrible premise of such a pitch, I closed my blog several months ago and set an email auto responder to this effect. Yet the “friendly follow up” emails continue. I shudder to think at the amount of time, and money, being lost by that company and many others like it, who don’t know what they’re doing when it comes to reaching out to bloggers. Read more about this over on…
  • Should there be a charter of rates for bloggers? (I don’t think so and this is why.)

    Louisa Claire
    8 Oct 2014 | 4:17 pm
      Today I’m opening up with you about a hot topic and I’ve got to say, though these thoughts have been on my mind for some time, years really, I’ve hesitated to share them because it’s so controversial. I’ve decided to just dive in now because, well, the very heartbeat of Brand Meets Blog and the core vision I had when I started it is BETTER opportunities for MORE bloggers and if I’m not addressing the central issues facing bloggers then I’m not living up to this goal. Also, I’m kinda happy to have an opinion and hope this sparks a…
  • 5 ways to really impress the next brand you work with

    Louisa Claire
    6 Oct 2014 | 1:59 am
    There are so many tips around for how to work with brands on your blog but what about WOWing those brands so that you stand out as a true professional who is not only a delight to work with but a great asset to a brand/agency?! More and more brands are expecting bloggers to bring a sense of professionalism to the relationship and be proactive in making a campaign work, and the great news is that  doesn’t have to be hard. If you are working with a brand on a paid campaign then these five things are going to be really important in establishing your reputation as not just a great…
  • (Introducing) Brandlicious TV and finding your WHY!

    Louisa Claire
    1 Oct 2014 | 4:53 pm
    If you’ve been hanging around these parts for a while then you’ll know I’ve been playing with a new phrase: Brandlicious. Brandlicious is about making your blog delicious to brands. It’s about delivering quality partnerships with the brands you love for the readers you inspire. It’s about bringing a sense of fun to your brand partnerships. All these things to me are the hallmark of passionate, professional bloggers working with brands they love and love to share. That’s why I’ve used it as the name of our flagship training program for…
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    Top Tier Media

  • Social Media Platforms Are Not One Size Fits All

    Shannon Smyth
    6 Nov 2014 | 11:55 am
    Virtually every business and industry that expects to grow and develop in the age of technology must have a viable online presence that includes social media. Which social media platforms are the right fit for your social media strategy to reach your target demographic? These interactive and real-time platforms are extremely efficient methods of communication, but not every social media channel is appropriate for every type of business. Here’s a breakdown of the most popular social media channels: LinkedIn: LinkedIn can be a useful tool for professionals and corporate recruiters to…
  • 5 Ways to Use Social Media for Your Holiday Marketing

    Shannon Smyth
    30 Oct 2014 | 12:38 pm
    If you are looking to create more exposure for your business this holiday season, you will definitely need to be involved with social media. Below are five ways to use social media for your holiday marketing. One – Create a Content Calendar. Using the 80/20 rule, create a content calendar for the next two months that involve knowledgeable tips, offer promotions, feature news and focus on customer service. Assign specific themes to a corresponding day of the week. When deciding which day of the week is best for your promotional content, research your analytics for each platform to see which…
  • Facebook Ends Like-Gating, Now What?

    Shannon Smyth
    8 Oct 2014 | 12:11 pm
    Like-gating, or the act of putting some sort of barrier between a visitor and a Facebook fan page, has been one of the most popular ways of garnering new fans. This type of incentivized fan-collection has been done by way of offering a free download, coupons, exclusive content or as an entry method for a contest or giveaway in exchange for a Like. Starting November 5, Facebook is putting an end to the practice, which has left many brands scrambling to come up with a better way to increase Likes and brand messaging. According to Facebook, Like-gating was interrupting the user experience and…
  • 3 Things to Know About Twitter Analytics

    Shannon Smyth
    9 Sep 2014 | 2:00 am
    With more than 271 million active users each month, Twitter has taken the social media world by storm. It has become a mecca of advertising potential, telling brand stories and customer engagement. However, Twitter has not always provided the tools necessary for brand marketers to accurately test and measure the success of a campaign or follower engagement. The new Twitter Analytics tool is bound to change all that. In order to maximize its benefit, there are a few things you should pay attention to with Twitter Analytics. Tweet Activity The purpose of creating a marketing campaign in Twitter…
  • How To Create a Custom Formatted Tweet

    Shannon Smyth
    2 Sep 2014 | 3:00 am
    Looking to have your tweets stand out on Twitter? While customers are following your brand, they may also be following hundreds (if not thousands) or other people, as well. A tweet announcing a product launch or an amazing review can simply getting buried in their already busy stream.  Even when tweets are grouped, they may not quite stand out on a screen where literally dozens of tweets can populate at a time depending on the size of the monitor or display on the mobile device. So what’s the solution? A custom formatted tweet. What’s a custom formatted tweet? We’re so glad…
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    Gigya's Blog

  • Free eCourse: How to Develop an Identity-Driven Marketing Strategy in 7 Weeks

    Rachel Serpa
    21 Nov 2014 | 8:49 am
    As a marketer today, you know the learning curve never quite levels out. With customers everywhere connecting across multiple devices, demanding personalized experiences and worrying about data privacy, today’s marketing landscape is more complicated than ever before. Consider the following statistics shaping the future of digital marketing: 79% of consumers agree that their relationships with brands are more personal than ever before (Latitude) 73% of consumers prefer to do business with brands that use personal information to make their user experiences more relevant (Digital Trends) A…
  • CIO + CMO = ROI: 3 Major Business Challenges Solved by Marketing and IT Collaboration

    Rachel Serpa
    18 Nov 2014 | 9:23 am
    Traditionally, IT and marketing have functioned in two separate spheres of the organization, with IT knee-deep in algorithms and APIs and marketing laser focused on crafting the perfect banner ads and email campaigns. But as customer data becomes the linchpin of business success, there is an unprecedented need for these two departments to collaborate and work closely together. Case in point? More than two-thirds of business execs believe they could lose their market position in the next 1-3 years if they don’t adopt big data strategies (Accenture). CMO tech budgets are expected to surpass…
  • Beyond Primetime: Navigating the Modern TV Landscape

    Reeyaz Hamirani
    17 Nov 2014 | 8:23 am
    With the wide adoption of DVR, popularity of binge-watching via streaming services like HBO GO, and growing use of smart streaming devices such as Apple TV and Google Chromecast, it’s undeniable that the traditional revenue models for television networks have pivoted. It is no longer enough for a network to greenlight a show, air it during primetime, and collect advertising dollars based on TV ratings as viewers tune in. Today’s audience has vastly different consumption habits compared to prior generations. TV Everywhere functionality on connected devices such as smartphones and tablets…
  • Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers

    Stephanie Ashton
    13 Nov 2014 | 8:42 am
    With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the perfect gifts online. Relieve your customers of this routine by livening up the shopping experience both in-store and online. Once brands have successfully employed these 3 tactics, consumers will delight in the fast and easy approach to holiday shopping,…
  • 3 Strategies for Understanding and Implementing Customer Data

    Rachel Serpa
    11 Nov 2014 | 8:31 am
    Developing a captivating online user experience for any brand depends on understanding what appeals to your customers. In fact, Econsultancy found that 52% of digital marketers agree that “the ability to personalize content is fundamental to their online strategy.” And, Jack Welch, former Chairman and CEO of General Electric, adds, “An organization’s ability to learn [about consumers], and translate that learning into action rapidly, is the ultimate competitive advantage.” While understanding how to personalize online content is vital to the success of your digital marketing…
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    New Media and Marketing

  • A few thoughts on Forrester…

    20 Nov 2014 | 7:42 am
    Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers.  Forrester’s Nate Elliott says Facebook’s move to continue to chop down the organic reach of brands’ Facebook posts and the fact that marketers continue to be dissatisfied with the performance of their Facebook Pages point to the fact that brands “don’t actually have social relationships with their customers.” He adds that it is time for marketers — who have been wasting “significant financial, technological, and human…
  • Social media marketing is not broken

    19 Nov 2014 | 4:23 am
    The headline in the Wall Street Journal said it all “Brands Are Wasting Money on Facebook and Twitter, Forrester Says”.  “You don’t really have a social relationship with your customers,” analyst Nate Elliott wrote in a new report titled “Social relationship Strategies That Work.” According to Mr. Elliott, top brands’ Facebook and Twitter posts only reach around 2% of their fans and followers, and less than 0.1% of fans and followers actually interact with each post on average. What’s more, Facebook announced last week that another tweak to its news feed algorithm…
  • The age of brand authenticity?

    18 Nov 2014 | 6:35 am
    In a world of ‘digital everything’, there is no privacy and nowhere to bury bad news. Data leaks everywhere, from the supposedly top-secret revelations of Edward Snowden to the private mobile phone accounts of celebrities. Digital cameras capture confidential conversations, brutal wars, dangerous working conditions and embarrassing political gaffes. This flood of data washes around the world at a furious pace: every second of the day sees 24,000 gigabytes of Internet traffic, 7,000 Tweets, 90,000 YouTube videos viewed, and 2.3 million emails sent.  This is an insight which global brands…
  • When it comes to social media, forget the stats

    17 Nov 2014 | 7:34 am
    Everyday it seems there is a new post like “amazing social media statistics we have seen” which focus on the number of users on a social media site.  However, marketers need to loose their love of numbers and focus on what’s really important to consumers. According to the 2014 Authentic Brands Study: The Age of AuthenticityEvery consumer is now potentially a reporter who can get to the ‘real story’ about a company, product or service.  Brands need to understand and embrace this uncomfortable idea. Second, the global economic crisis has created much more skepticism…
  • I’m a Digital Marketing Technologist

    16 Nov 2014 | 7:28 am
    How do I describe what I do on my resume and LinkedIn?   The best way is as a Digital Marketing Technologist.  Here’s why.. Too many companies think in terms of digital marketing. Instead, they should be thinking in terms of marketing in a digital world. The best marketer in a digital world would be the marketing technologists, people with heavy digital DNA and technology acumen. They will be integrated seamlessly with the marketing groups and will play an important role in how marketing strategies are developed and applied.  More importantly, they will be able to cut through the…
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    Modern-Day Cicero

  • Four Things Content Marketers Need to Learn to do Better

    Nick Cicero
    18 Nov 2014 | 3:21 pm
    When you think of content marketing, what definitions come to mind? A way to earn attention and interest in social channels? A response to media fragmentation? A return to direct marketing fundamentals in a digital age? A strategy to maintain search rankings? A sustainable way to build and maintain customer relationships? While all these might have fundamentally different meanings, they’re all right. And everyone agrees that defining those meanings it is hard. It’s no secret that businesses are becoming inundated with requests to increase the amount of content they produce. At the same…
  • Join me in the River City for a panel on Crowdfunding at One Spark 2015

    Nick Cicero
    18 Nov 2014 | 5:15 am
    I’m excited to announce today that I’ll be joining the One Spark Speaker Summit at their 2015 One Spark event in Jacksonville, FL. Having lived in Jacksonville fro 2011-2012 I have a lot of great friends and memories from living in a place that’s ripe for technological explosion. There are so many great features the city has that young entrepreneurs can take advantage of to grow their business. At the 2015 Summit, I’ll be leading a panel entitled: “Crowdfunding Strategies: A Blueprint for Success” Panelists: John Boitnott, Serial Entrepreneur and…
  • Three Lessons Retailers can Learn from Alexander Wang and H&M

    Nick Cicero
    17 Nov 2014 | 7:30 pm
    Originally published on LocalMaven The world of retail fashion is competitive, and brands are constantly having to reinvent their offerings and analyze consumer demand in order to stay in business. For a brand like H&M, valued at #31 on the Forbes World’s Most Valuable Brands List, partnerships are often a way to connect the world of high fashion with the average consumer’s price point while continuing to position themselves as a leader in the space. This week a new collection from Alexander Wang and H&M launched in select H&M stores and online to a frenzy.
  • If Cuepoint was a magazine, these are what the covers might look like

    Nick Cicero
    11 Nov 2014 | 6:39 pm
    I’m a sponge of music culture, and historically music magazines have been the definitive place for checking out awesome photography and long-form content about your favorite acts and stories in the music industry. Some of my favorites growing up were Downbeat, Waxpoetics, Rolling Stone and Scratch Magazine. The covers always fascinated me just as much as the content, and when I first started reading posts on Medium they had a very comfortable, magazine-like feel when you were scrolling down each article. I’ve been a fan of Cuepoint since they first started pulling together articles on…
  • Three Lessons in Business from a Former Navy Seal

    Nick Cicero
    10 Nov 2014 | 3:12 am
    Originally posted on the Expion Blog At Expion’s Social Summit this year in Raleigh, CEO of the McChrystal Group and former Navy SEAL David Silverman spoke about how leadership lessons from the battlefield translate into solving the complex problems that face corporations today. Know when it’s time to regroup and create a plan Silverman explained that from November 4, 1979, to January 20, 1981, fifty-two American diplomats and citizens were held hostage for total of 444 days. President Carter decided to take action and rescue these individuals but during the early stages of the rescue,…
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  • Travel Around The World, Blogging and Making Money

    Keith Everett
    21 Nov 2014 | 5:05 am
    Imagine being able to travel around the World. Free as a bird, blogging to pay for all your expenses. How cool would that be. Well, thanks to the Internet, not only is it possible but hundreds, possibly thousands of people are already doing it.                       Some people are doing this full time, making a living plus making enough to finance their world travel too, and just keep on going.. It’s what being a Freedompreneur is all about. A new age is dawning, Entrepreneurs are no longer chained to their desks. As more and more…
  • Break FREE – Do The Things You Know You Should Do – But Don’t

    Keith Everett
    11 Nov 2014 | 10:13 am
    What’s stopping you?. YES, what is stopping you from doing those things that you know you should be doing but actually don’t end up doing. You give them plenty of lip service but when it comes to doing them, you DON’T… I used to do this with a lot of things. The problem is as you get older,things become more urgent. You don’t always have another 20 or 30 years to think about doing something you should have done 20yrs ago.. Life is full of people with regrets.. however, I’m here to tell you, it’s never too late. So why do we put things off in the first…
  • How Telling Stories Can Make You Money

    Keith Everett
    6 Nov 2014 | 9:27 am
    Telling stories, real ones of course, is an excellent way for you to attract people to you. Why would you want to do that?. Sharing you and your stories is a perfect way to get “connected” on many levels. If the person you are sharing the story with has a similar situation in their life, the chances are they are going to now feel really “connected” to you and will want to know even more about you. This is an ideal situation if you want to have a relationship with that person, whether that is a business or personal relationship. Think about it. Instead of just telling…
  • Are You All In With Your Home Business ?

    Keith Everett
    29 Oct 2014 | 10:39 am
    How To Earn Money From Home I’m going to bust a couple of Myths here that seem to be going around the Internet. The first is about multiple streams of income and the second is about being “All In” with your business. Multiple Streams of Income Multiple streams of income in my opinion should not be an excuse to not focus on one business. People who are all over the place on the Internet (and there are many) are usually people who are firing darts at anything, hoping that if they diversify enough, something will work. I have personally found that if you are in the Network…
  • Make Money Online From Home – 3 Things You Should Know First

    Keith Everett
    13 Oct 2014 | 1:51 am
    Make money online from home. There are three things you really need to know first before you attempt to do this. All three things are very powerful, when you combine all three, you have a huge advantage over people who do not have these three things. So, what are they? The first thing is: 1. Belief.  You need to believe in yourself. If you don’t believe in yourself, how can you expect others to believe in you?. You also need to believe in the products that you are selling and the company you have partnered with.  If you are selling something you don’t believe in, your customer…
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    Social Jumpstart

  • Future Trends: The Impact of IoT on Small Business

    20 Nov 2014 | 6:05 am
    by Guest Contributor: Cameron Johnson The Internet of Things (IoT) is finally here, and with it has come major changes to the way people do business—from the way they market products to the way they make repeat sales. The old way of marketing relied on customers to be actively engaged with advertising, but the IoT allows businesses to reach out to customers as they brush their teeth or brew a pot of coffee. Not only does the IoT put advertisements more intimately into the lives of consumers, but it also allows businesses to cross-promote products and make automatic repeat sales. A pacemaker…
  • Facebook Fiddling with Feeds (again): What Small Business Owners Need To Know

    Mike Wolpert
    19 Nov 2014 | 2:06 pm
    Once again Facebook is placing a throttle on businesses and their Facebook Page promotional posts as well as giving users more tools to block branded content. And once again the media and big brands are crying foul albeit not as loud as in the past. This really should not be a surprise and it certainly is no reason to panic or abandon your Facebook presence. It actually provides a great opportunity for small businesses that do things right with both their content and Facebook ads. First, let’s not forget that this has been an ongoing trend for several years. For instance in 2013 Noah…
  • Armed with an Easel – Social Storytelling and Artists

    Meagan Albury
    7 Nov 2014 | 5:53 am
    Living the life you want takes more than just daydreams and wishes; it takes a healthy dose of determination. Jessica Henry, Concept Artist and Illustrator, says “Your determination is what makes something happen…or not.” Jessica’s determination to live life as a working artist has led her to leverage the power of social media to promote her Kickstarter Campaign – “Armed with an Easel”. With this campaign she hopes to fund a painted journey through Europe that she will actively share with her contributors through various social media channels. Her plan is to paint her way across…
  • 5 Ways to Use Instagram for Business

    Mike Wolpert
    6 Nov 2014 | 6:40 am
      Instagram is a great social site for sharing fun visuals with friends and family. But did you know that its Direct Messaging feature offers small business owners some compelling ways to connect with their followers through private messages, videos and photos? It’s flexibility lies in how it allows you to communicate with a select group of followers, a single customer or everyone, which means you can personalize your social marketing. I’ve got 5 ways you can use Instagram Direct Messaging that will enhance your business marketing efforts starting today. Exclusive Deals…
  • Facebook: Building Community Connections

    Meagan Albury
    31 Oct 2014 | 11:06 am
    I didn’t even like beer (shocking, I know) when I became a loyal Facebook follower and customer of Wicked Weed Brewing the first week they opened. They had a story – craft brewers thumbing their creative noses at the establishment – their “establishment” being Henry VIII who stated “Hops are a wicked and pernicious weed”. They set about building their very hops-intensive beer with that quote on their wall. How could I, a history buff, resist such a unique story? Then there’s the fact that they set up shop in a renovated mechanics garage in downtown Asheville – who…
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    Rebekah Radice, Social Media Strategy

  • Millennials and Social Media: The Skills You Need to Succeed

    Rebekah Radice
    22 Nov 2014 | 8:50 am
    Mllennials. A generation born into the Internet. Whether it’s time spent on Instagram, Snapchat or Twitter, this tech-savvy group is connected 24/7 . Yet surprisingly, when it comes to using social media in the workplace, millennials are still unprepared. As William Ward, a professor of social media at Syracuse University’s S.I. Newhouse School of Public Communications says, “Just because somebody grows up being a social media native, doesn’t make them an expert in using social media at work, That’s like saying, ‘I grew up with a fax machine, so that…
  • 6 Reasons Social Media Isn’t Working for Your Small Business

    Rebekah Radice
    17 Nov 2014 | 6:52 am
    Are you struggling to make social media work for your small business? Still not convinced it’s the right place to be? Although most small businesses believe social media can be an effective marketing tool, very few understand how to master it. This translates into an ineffective strategy that ends up hurting rather than helping business growth. So where are you falling down within your use of social media? Below are six reasons social media isn’t working for small business and solutions to help you build meaningful connections and gain new customers. Why Social Media Isn’t…
  • 5-Step Formula to Substantially Boost Google Plus Engagement

    Rebekah Radice
    10 Nov 2014 | 4:30 am
    There’s a secret that people who receive a considerable amount of engagement on Google Plus don’t often share. Want to know what that secret is? It’s not a specific trait or action, but rather a formula. And it’s a formula you can master and implement within your business. Last month, I was fortunate to join Martin Shervington and Ryan Hanley at Social Media Examiners Success Summit where we shared tips on how to boost Google Plus engagement. While there are many aspects that drive Google Plus engagement, my focus within this article is this: my winning formula to the perfect Google…
  • How to Use Pinterest to Boost Blog Traffic Dramatically

    Rebekah Radice
    3 Nov 2014 | 4:30 am
    Building a successful blog takes more than writing great content. While content is a fundamental necessity, promotion is the key to spreading your message. Pinterest has become an integral part of my blog promotional strategy. In fact, Pinterest is now my number one social media traffic referral source. Over the last two years, I’ve watched as my Pinterest traffic has skyrocketed. I attribute this to a couple of reasons: I don’t believe in one-off tactics. I do believe in an integrated strategy. What do I mean by this? If you’re a blogger, you can’t just live in one corner of the…
  • Step by Step Guide to a Profitable Small Business Blog

    Rebekah Radice
    27 Oct 2014 | 8:16 am
    You already know that blogging is one of the most powerful ways to build your business online. You’re also aware that it can be an enormous productivity killer if not done right. But did you know that it’s become a deciding factor for many consumers? In a HubSpot study, it was found that 61% of consumers made purchases based on a blog post and that 70% learned about a company through its blog. Those statistics make it clear that if you’re not blogging, your company is missing a huge opportunity. While you sit on the sidelines, your competition is passing you by. It’s…
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    Rose McGrory Social Media Management

  • Why IPad giveaways on Facebook are a bad idea

    Kate Rose
    6 Nov 2014 | 7:38 am
    All these people would like an ipad. Does that make them potential customers?   Last week, I was sitting in a traffic jam on one of London’s major roads. To my left is a huge development under way, several high rise blocks being clad in shiny glass and steel. And around the outside of the site hoardings, a bright banner advertising off plan sales of the new apartments, and inviting me to “follow {the developer} on Facebook to win an IPad!”. That developer isn’t alone, by any means; most weeks I notice more than one advert offering a similar “bribe”, in…
  • The ONE thing that you must do on Facebook as a local business

    Kate Rose
    30 Sep 2014 | 2:37 am
    There’s a really helpful research piece recently released by US Agency GO Digital, looking at a number of aspects of increasing sales through Facebook – we’ve put a link in at the bottom of this post and recommend that everyone running a local business (restaurant, shop, hotel etc) take a look through it. But there’s one finding that REALLY stood out for us. The number one thing that potential customers want from you on Facebook, in order to help them decide to buy. It’s not zany, amazing content. It’s not having a huge army of Likers. What’s the most…
  • How to fail majestically at providing customer service on Twitter, courtesy of EasyJet

    Kate Rose
    17 Sep 2014 | 1:00 am
    I just got back from a trip to the South of France, and very lovely it was too, after the first 24 hours. The trip there, though, was pretty much as bad as it gets. Thanks to my friends at Easyjet, with a little help from some bad weather, what should have been a quick 80-minute flight was turned into an almost 12 hour odyssey of discomfort and frustration. At the end of which I helped a number of elderly people unload their cases from a coach, get to their hire cars and find beds for the night, while thinking about how very distressed my own parents would have been in that situation. But by…
  • Our Top 5 marketing and social media blogs

    Kate Rose
    3 Sep 2014 | 12:39 am
    Keeping up with the latest developments in social media is hard work – and even for us, working in the industry full time, it’s difficult not to let it take over waay too much of the day job. Having a handful of really great blogs on your RSS reader helps a lot with this; but really great blogs aren’t that easy to find. Some of the “old favourites” (mentioning no names here – no really, for once we’re actually not going to mention any names!) have got a little stale and repetitive, and others have got drawn into hyperbolic, clickbait headlines which…
  • Employee Advocacy: the ultimate Social Media Strategy

    Kate Rose
    1 Sep 2014 | 1:21 am
    The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them, you may want to check out our social media policies, and  Can A Company Ever Be Social? posts. Today we’re going to look at the “holy grail” of business social media implementation: Employee Advocacy. What is Employee Advocacy? Simply put, an employee advocacy-based approach means allowing a range of employees to represent the company on social media, as an everyday part of their professional…
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    Grow Socially

  • Marketing Effectively During the Holidays

    John Foley Jr.
    19 Nov 2014 | 5:05 pm
    As we all know, the holiday season is a special time to show appreciation for our family and friends. But it’s also a great opportunity for organizations of all sizes to show their gratitude for customers. With so many businesses taking advantage of the holidays, it can be difficult to […]The post Marketing Effectively During the Holidays appeared first on Grow Socially.
  • Black Friday Tips and Stories from the Grow Socially Team

    Kim Ciampa
    17 Nov 2014 | 1:48 pm
    It’s that time of the year again. The holidays are coming up, and you know what that means – (if you haven’t already) it’s time to start shopping. Holiday shopping – or even shopping in general – seems to take on a love/hate relationship with most consumers. While shopping habits […]The post Black Friday Tips and Stories from the Grow Socially Team appeared first on Grow Socially.
  • Get Social with Baby Boomers

    17 Nov 2014 | 8:03 am
    If your business isn’t connecting with Baby Boomers on social media, then you’re missing out on a massive, untapped audience. More and more people ages 60 and older are adopting social media into their everyday lives, which gives your business a great marketing opportunity. When it comes to your business […]The post Get Social with Baby Boomers appeared first on Grow Socially.
  • The Social Aspect of Furthering Your Education

    10 Nov 2014 | 7:24 am
    As Baby Boomers near the age of retirement, they are changing the way people think about that stage of life. Instead of sitting back and relaxing or traveling around the country, they are actively pursuing new interests. For many of them, that means a college education. According to statistics, about […]The post The Social Aspect of Furthering Your Education appeared first on Grow Socially.
  • Teaching the Benefits of Social Media

    4 Nov 2014 | 8:24 am
    Smaller colleges may not have the budgets of the big name universities, but they still want great students. Many schools are reaching out with social media to connect with prospective students, and one field working hard on this is education. Colleges are using social media to spread the word about […]The post Teaching the Benefits of Social Media appeared first on Grow Socially.
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  • 4 Methods for Collecting Customer Feedback

    20 Nov 2014 | 6:22 am
    Through customer feedback, Businesses can gain a clearer picture of ways they can improve. However, many businesses seek customer feedback and get no substantive results. Which are the best ways to collect helpful data from your customers? Nowadays it’s best to utilise online tools and resources that help collect feedback. Short surveys have good response… Continue reading →The post 4 Methods for Collecting Customer Feedback appeared first on BIGprofile.
  • How To Rank Well In Local Search

    14 Nov 2014 | 8:02 am
    Companies that invest in local search now will establish a formidable and sustainable competitive advantage. Here are a few key insights that will help you to improve local search: A search in one area can differ a lot from a search in another area, which is something people aren’t paying attention to as much as they… Continue reading →The post How To Rank Well In Local Search appeared first on BIGprofile.
  • How to Master The Art of Social Search

    6 Nov 2014 | 6:09 am
    The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation. While some camps stand firmly behind Google’s head of Web Spam Matt Cutts’ strong assertion that the world’s leading search engine will never use social signals to dictate visibility and rankings,… Continue reading →The post How to Master The Art of Social Search appeared first on BIGprofile.
  • Top Benefits of Using Cloud technologies

    23 Oct 2014 | 7:14 am
    In the past, apart from running the odd complex database query to create target lists, it was unnecessary for marketers to understand how technology platforms worked. The CRM and ERP systems and processes in place were adequate for the marketers’ needs at the time. With the rise of social media and digital marketing, CMOs are… Continue reading →The post Top Benefits of Using Cloud technologies appeared first on BIGprofile.
  • Voice is Changing Online Search

    6 Oct 2014 | 3:56 am
    Search marketing is constantly influenced by innovative technology. Today we rely more on more on our mobile phones to search for products and services and purchase them. The correct optimisation here is  key and as people increasingly use voice to search, it’s time to take a look at how that might influence online search. Search… Continue reading →The post Voice is Changing Online Search appeared first on BIGprofile.
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    Social media optimization

  • The Anatomy of a Successful Campaign: What Businesses Should Learn to be an Online Sensation

    21 Nov 2014 | 6:47 am
      It can be a bit ironic that as technology advances to make communication easier and faster, the gap between a company and its customers grow wider as what used to be opportunities for human interaction are replaced with virtual transactions. This division between business and market has grown rapidly and widely that transactions are more generic. Such dealings with customers are forgetful so that companies are finding it hard to find and keep loyal clients. Even with the advent of social networking platforms, building relationships with people can still be a challenge for many…
  • How to Integrate Your SEO and Social Media Marketing Teams

    14 Nov 2014 | 7:34 pm
    Although social media has already become a significant branch of SEO and the two may now very well belong to the same team, there are still companies which have different staff managing search engine optimization and social media affairs. On paper, SEO and Social Media may play contrasting roles but through effective and open dialogue, these teams have actually more common grounds that when covered and shared, can propel a brand into targeting a wider market. Here are the different ways to tap into the potential of SEO and Social Media collaboration: Creating a More Targeted Content Search…
  • Is Twitter the New Social Media Advertising King? Survey Reveals Twitter’s Influence to Pump up Holiday Sales

    9 Nov 2014 | 1:42 am
    If there is still any trace of doubt left in anyone’s mind regarding the influence of social media on brand marketing, the recent study released by Twitter is sure to wipe away any hint of scepticism. DB5 Research, an established company specializing on research solutions, has revealed the ability of Twitter to impact the purchase decisions of its users and even its influence to drive users to patronize certain establishments or brands. The survey focused on USA users aged 13 years old and above interviewed on August 2014. Majority of the interviewed Twitter users claim they are regularly…
  • 2014 Social Media Management Tool: Key Points for the Business Person

    Jim Walker
    2 Nov 2014 | 9:20 am
    Marketing has always been a tough enterprise. It has become even more so when it entered the world of social media where millions of target audience with only a few seconds to spare to check out ads are exposed to thousands of competing businesses. It is no wonder why entrepreneurs and marketers have taken into harnessing the power of the Social Media Management Software or SMMS. These platforms have become almost indispensable since social networking sites influenced how businesses are run and thrive online. Social media affects wide-ranging aspects of a business: from product development to…
  • 4 Things To Consider For A Successful Facebook Business Campaign

    12 Aug 2014 | 3:20 am
    Facebook is one of the best online platforms for marketers looking to expand the global footprint of their businesses. Having more than a billion global members, no doubt this network is a treasure chest of prospects that you can convert into paying clients, thereby helping you to boost your business performance. However, even if there are billions of prospects in the network, that doesn’t still provide guarantee that you will be quite successful in your Facebook for business campaign. There are numerous factors that come into play that require due attention to. On top of that, you also…
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  • 7 Tips to Remember If You Want Your Online Content to Stand Out From the Crowd

    20 Nov 2014 | 2:40 am
    As an entrepreneur, you know how important it is to have online content that stands out and garners the attention you need to attract new customer prospects. Let’s face it: there’s so much information out there these days that it’s difficult to get your message heard above the din and clamor of that crowded marketplace. Still, you know full well that you’ll never achieve your larger goals if you can’t find some way to draw attention to your business. To make matters worse, you’ve probably focused on your content for untold hours and days. You’ve worked tirelessly to hone your…
  • 3 Tips for Planning an Out-of-this-World Inbound Marketing Strategy for 2015

    20 Nov 2014 | 1:23 am
    As 2015 approaches, many entrepreneurs are putting the finishing touches on their strategies for the upcoming year. If you’re one of those business owners looking for a new and dynamic way to energize your marketing efforts, a properly-executed inbound marketing strategy can be just what you need to make the next year one of your best. Here are three tips that can help you accomplish that goal. Get to Know Your Audience “Know your audience” might be one of the oldest pieces of marketing advice in the book, but these days it’s easier said than done. In previous generations,…
  • Creating A Call To Action That Actually Converts

    17 Nov 2014 | 12:23 am
    You have finally finished creating the perfect copy; it is written clearly, the content is compelling and engaging, but you’re still not converting customers – why is this? It doesn’t matter how well your copy is written or what it says; if the call to action at the end of the copy is unclear, your customers will abandon their choice to buy or signup. If you’re realizing that your conversion rates are slipping but your copy is flawless, maybe you need to make a few changes to the call to action portion of your content. The Why Before creating a call to action, you have to know why you…
  • 4 Reasons Why Nobody Is Reading Your Blog

    13 Nov 2014 | 12:17 am
    When it comes to content marketing, writers often spend days researching their material and writing what they consider to be a successful copy. After posting it to your blog, you anxiously wait for comments or shares from your audience – only to find that those shares never come. Your spelling is perfect; your grammar is unbeatable; and your content is compelling, so what’s the problem? There are actually four reasons why nobody is reading your blog. Before you abandon your high-horse, see if any of these reasons apply to you. You Have No Blog Promotion You may post links to your…
  • QR Codes: Victorious or Disastrous?

    10 Nov 2014 | 12:58 am
    There is a love/hate relationship with QR codes for many marketers these days. Many people have difficulties finding the balance of where they belong, if they are actually useful and how much more business can really be generated from their use. If you are considering implementing QR codes into your marketing tactics, there are a few great reasons to use them – when they’re used correctly. A few good examples of the do’s and don’ts or QR codes can help ensure you don’t use them improperly. Source Don’t Yes – this QR code is fairly large and big enough to scan, it gives a clear…
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    Social Media

  • Social Media Business Gift Idea

    21 Nov 2014 | 11:03 am
    A real treat for your business this Christmas would be a make-over of your social media marketing strategy. Many businesses make the mistake of thinking that posting a few Facebook status updates or Tweets about their products is ‘doing social media marketing‘.  It isn’t. With two thirds of internet using adults on social media sites, it is something worth getting right.  By posting things without a great deal of thought, you are essentially resorting to the old fashioned “spray and pray” advertising tactic where you “spray” information about your product at random…
  • Home Improvement Opportunities

    17 Nov 2014 | 8:46 am
    The chief executive of British building materials giant, Travis Perkins Group, John Carter, was recently quoted as saying that the home improvements market was on the up due to growth in the housing market and increased consumer confidence.  Given this potential for expansion in the industry, here are few ideas to help boost your business. Winter Preparations Inclement weather is a great motivator for home improvements.  Not only is it a natural time for people to worry about missing roof tiles, blocked guttering, inefficient boilers, poor insulation, drafty windows and clogged chimneys,…
  • Considerations of UK Holiday Bookers

    5 Nov 2014 | 3:03 pm
    The message about travel industry trends coming across this year is that holidaymakers are becoming increasingly cost conscious in booking holidays but convenience is also a big factor.  The latest ABTA (Association of British Travel Agents) Travel Trends Report shows that, during the economic downturn and amongst political unrest around the world, more and more people are booking holidays in Britain and the way people look for and book holidays is changing. Not only are the ABTA finding evidence of travellers spending less money abroad, the ONS (Office of National Statistics) also report…
  • The Road To A Successful Christmas

    23 Oct 2014 | 1:46 am
    Christmas is the season of opportunity.  Consumers are more motivated to buy than at any other point in the year as this graph demonstrates. Monthly retail sales between 2001 and 2012 show low sales in January which rise ’til peaking in September, after which they jump by a whopping 60% in December. There is also a notable increase in online spend year on year. Last holiday season saw a 19.2% growth in Internet purchases from the previous Christmas, prompting economic forecasters to predict that online expenditure will reach £162bn by 2020, which represents 40% of total retail sales.
  • British Ingenuity

    16 Oct 2014 | 11:49 am
    The fast-paced nature of the modern workplace leaves very little time for reflection. After all, “time is money,” is a well-worn cliché for a reason. That being said, a moment of pause can do oneself a world of good. At the behest of my employer Social Media Ltd, I took a moment to re-energise myself by visiting a local trade show being held near my workplace. Not only did I come out of there refreshed enough to see out the week but I also gained new inspiration from the creativity and palpable excitement on display. Best of Britannia (BOB) is a trade show housed inside the Clerkenwell…
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • Scaling Social Media Programs and Maximizing Value Is Easier Than You Think

    10 Nov 2014 | 10:07 am
    To paraphrase the late Notorious B.I.G. song, sometimes having more brands can mean more problems, particularly for procurement managers at Fortune 500 companies who need to scale social media programs while still maximizing their value. Redundancy and overwhelmed in-house employees clash with managing user-generated content and protecting the brand. Meanwhile, smaller brands are left to […]
  • Watch this webinar to find real ROI, benefits in social media

    28 Oct 2014 | 8:12 am
    We’ve all come to terms with the fact that social media isn’t free. But there is real ROI to be had, and the procurement department can play a large role in securing it. When companies leverage the power of word of mouth and consumer-to-consumer trust, they reap four main benefits, leading to success from social […]
  • LiveWorld CEO, Peter Friedman, interviewed on AM Ocala Live

    7 Oct 2014 | 1:52 pm
    LiveWorld CEO, Peter Friedman, joins AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discusses how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explains the difference between social media marketing and advertising: […]
  • Peter Friedman of LiveWorld interviewed on the Bob Pritchard Radio Show

    7 Oct 2014 | 1:35 pm
    In this interview, our CEO, Peter Friedman speaks with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob on how to do social media effectively, how to respond to a crisis, and the importance of understanding your […]
  • LiveWorld CEO, Peter Friedman interviewed on Good News Broadcast

    3 Oct 2014 | 2:23 pm
    Our CEO, Peter Friedman, met with Paul Sladkus of Good News Broadcast, to discuss The CMO’s Social Media Handbook. Listen as Peter explains the book to Paul and how it can be used by brands to improve their social media strategy. Topics explored include: mitigating PR landmines, responding to social media crises, legal and privacy issues, […]
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    LKR Social Media

  • The New Facebook Change That Officially Killed a Popular Marketing Tactic

    Laura Roeder
    18 Nov 2014 | 7:30 am
    One of Facebook’s most popular methods for boosting page likes just got thrown out the window – and if you’re still trying to use it, you’re in for a ruuuude awakening! The practice? Like-gating.   Even if you’ve never used it or even heard the term before, I can almost GUARANTEE you’ve been seeing pages... [Read More]
  • The Surprisingly Simple Secret to Hooking More Devoted Blog Readers

    13 Nov 2014 | 7:30 am
    It’s tough. When you spend hours crafting a blog post with great content, helpful tips, and an actionable takeaway, you deserve to get lots of people reading it. But, what happens when you don’t? What happens when no one – or only a handful of people – read it? What do you do? How can... [Read More]
  • Someone Figured Out the 5 Reasons People Share Content Online – and You’ll Never Look at Your Audience the Same Again

    Laura Roeder
    11 Nov 2014 | 7:30 am
    Does this sound familiar? You get a great idea for a piece of content. A blog post, for example. It sounds so awesome, calling it “a piece of content” doesn’t even do it justice. This baby is ART. You pour your heart into it. Spend all morning outlining, all afternoon writing, and all night whipping... [Read More]
  • Facebook’s Q3 Earnings Call: 10 Things You Need To Know Right Now

    5 Nov 2014 | 7:30 am
    Facebook turned in another strong quarter with some surprising statistics like a 247% increase in ad prices, hints at Facebook groups spinning out into their own app, and no desire to build their own payments platform. Keep reading for a quick summary of the most important parts of the call including my own analysis on... [Read More]
  • Your Quick and Easy Cheat Sheet for Facebook Link Previews

    Laura Roeder
    4 Nov 2014 | 7:30 am
    Alright, guys – you asked for it, and I’m answering! Ever since I wrote this post about the types of social updates Facebook is cracking down on, I’ve been getting AWESOME feedback and questions from all of you out there in Internet Land. On the blog, on social, in emails – I’m still getting tons... [Read More]
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    Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver

  • Spooky Sales: 6 Ways Halloween Helps Your Business

    Anja Micevic
    31 Oct 2014 | 9:48 am
    6 Ways Halloween Helps Your Business When most people think of Halloween, they think of costumes, trick or treating, and maybe even a fun party. However, as a business owner, you are in a unique position to take advantage of a holiday that is not only fun, but can prove […]The post Spooky Sales: 6 Ways Halloween Helps Your Business appeared first on Developaweb.
  • Vocabulary Victory: 5 Phrases Successful People Avoid

    Anja Micevic
    29 Oct 2014 | 9:16 am
    5 Phrases Successful People Avoid When we look at some of the most successful people in the world, we can find many things that the majority of them have in common. The most common thing among them, however, is their state of mind. Positivity, thinking outside the box, and eagerness […]The post Vocabulary Victory: 5 Phrases Successful People Avoid appeared first on Developaweb.
  • All Aboard: 3 Tips For Successful Onboarding

    Anja Micevic
    27 Oct 2014 | 9:26 am
    3 Tips For Successful Onboarding First of all – what is onboarding? This is a process in which you reach out to your customers and clients and provide them with new information in order to become a successful user of your product. This generally is a term used in the […]The post All Aboard: 3 Tips For Successful Onboarding appeared first on Developaweb.
  • Do’s and Don’ts of Business Cards

    Anja Micevic
    17 Oct 2014 | 8:49 am
    Do’s and Don’ts of Business Cards Even in this social media, online marketing, and virtual technology age of communication – the business card stands tall. Why is that? Because it’s a trusted piece of information. It’s concise. It’s easy. It’s personal – but it can also go wrong very quickly. […]The post Do’s and Don’ts of Business Cards appeared first on Developaweb.
  • Essentials: 5 Ways to Create A Memorable Logo

    Anja Micevic
    15 Oct 2014 | 8:43 am
    5 Ways to Create A Memorable Logo Think of all the major companies in the world, regardless of the industry, and what do they all have in common? Instant recognition. What most of these companies won’t tell you is exactly how much time, effort, and trails it took to get […]The post Essentials: 5 Ways to Create A Memorable Logo appeared first on Developaweb.
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    Scalable Social Media - Internet Marketing Services

  • Inbound Marketing Challenge: How to Implement Inbound with No Budget

    Alisa Meredith
    17 Nov 2014 | 4:31 am
    From Scalable Social Media One of the biggest barriers to entry to inbound marketing is a lack of budget.  So, what is a business to do? Not market at all? Just wait for business to flow in on its own? That is just going to lead to a bigger challenge, the “my business is in ruins” challenge. And we can’t help you there! So, before it goes that far, let’s find a way to make it work. Stop Spending Money on Ineffective Marketing Is there something you’re doing now that used to work, but just isn’t working as well now? Perhaps you’re still spending money…
  • Content Marketing, Popstars, Pinterest, and Music Videos

    Alisa Meredith
    4 Nov 2014 | 5:00 pm
    From Scalable Social Media If you follow Scalable on Instagram, or me anywhere, you know I’ve developed a slight addiction to running. It’s not the running so much as the feeling of accomplishment. And I need a good dose of distraction to keep me on the treadmill for three or four miles. I tried tv, music, music plus scenery and only ended up with motion sickness. Next stop – YouTube and music videos. I started with a Mumford & Sons mix, which turned out to be a good choice. Some of the videos were just gorgeous – and totally distracting. Perfect! Some of them…
  • Manly Pinterest Tips – An Interview with Jeff Sieh

    Alisa Meredith
    27 Oct 2014 | 7:01 am
    From Scalable Social Media So, we all know that Pinterest is for women who like to pin shoes, wedding dresses, recipes and kid’s crafts, right? Well, yeah, that’s true – but it’s also great for men, and more of our fella friends are figuring that out – thanks in no small part to our Manly Pinterest Tips pal, Jeff Sieh. Jeff and I connected over a “Pin of the day” when he featured a blog post of mine and we have kept in touch all over the interwebs since. He has a personality as big as his home state of Texas and I know you’re going to love him! Tell me about Jeff Sieh. How did…
  • Pinterest Smart Feed – Time For Businesses to Get Smarter About Pinterest

    Alisa Meredith
    20 Oct 2014 | 6:47 am
    From Scalable Social Media This morning I listened to the “Oh So Pinteresting” podcast with Cynthia Sanchez. She and her guest, Susan Wenner Jackson from Ahology, discussed the changes that quietly made their way in to our Pinterest feeds in August. It is absolutely worth a listen. You’ll get insights that you can’t get anywhere else because it seems, Pinterest isn’t really talking. You may have noticed the changes to your own Pinterest feed starting about a month ago. The first thing I noticed were related pins. Then I noticed you could follow interests instead of just…
  • Six Things to do Before You Start Marketing Your Business Online

    Alisa Meredith
    6 Oct 2014 | 10:47 am
    From Scalable Social Media Nearly all business owners understand that online marketing is of vital importance to your online success. And while you don’t want to get so bogged down in planning that you never start, there are some things you simply need to do before you jump in feet first. These principles also apply if you are considering revamping your online marketing. Step One: Take an Honest Look at Your Business Overall Believe me, I get it. Your business is your baby. But with successful online marketing comes a magnification of every aspect of your business – the good, the…
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    Mandi Lindner: The Digital Storyteller

  • I’m Moving to Washington DC

    19 Nov 2014 | 9:32 am
    I’m moving to Washington, D.C. on Sunday. It’s both incredibly exciting and slightly terrifying. I applied for a dream job never thinking I had a chance, but then I got an interview and then an offer. So here I am. Packed up and ready to ship out in 4 days. Despite the anxiety, the excitement, the sheer amount of logistical planning that’s taking up my brain space right now, I can’t help but consider the pros and cons of a cross country move. The Pros and Cons of Moving to DC PRO: Public Transportation Seriously the only requirement I had during my recent job search was that…
  • I Messed Up With A Prospective Client

    25 Sep 2014 | 1:59 pm
    I don’t enjoy publicizing my mistakes (I mean, who would?), but I do appreciate it when someone can at least learn something from when I mess up. In honor of my first e-book launching next month I’d like to tell you a story all about how I first messed up with a prospective client and subsequently lost their business. It’s Like Dating Mrs. P is a well known motivational speaker who works with Fortune 500 companies to engage, teach, and motivate employees. She travels around the world and sells a series of published works – CDs, DVDs, and books. She contacted me via…
  • What The Walking Dead Taught Me About Storytelling

    10 Sep 2014 | 11:01 am
    I recently posted about obituaries, so the living dead is, of course, the next step, right? Have you ever watched a horror movie? Yes, probably, okay. Have you ever watched a horror movie with me? In general I am a terrible movie friend. I point out the plot inaccuracies, I’m really good at detecting mistakes in continuity, and when super sappy things happen in romantic comedies and everyone else is going “Le sigh,” I’m cackling like the realist I am (sorry, everyone at the sold out show of He’s Just Not That Into You). Which brings me to zombies. And…
  • LinkedIn: Using It Effectively in Your Job Search

    26 Jun 2014 | 6:08 am
    One of the best ways to present yourself online as a professional is using LinkedIn. If you don’t already have a LinkedIn account, go to LinkedIn: How To to learn how to get set up for free and get connected. Simply having your resume and information posted on LinkedIn isn’t enough to get you hired. As you’re searching for jobs, it’s a great place to direct potential employers if they ask for more information. You can also proactively utilize the site in your job search to seek out employers and job opportunities. Here’s how. Recommendations LinkedIn keeps a running tally of how…
  • The Story of a Life as Told at Death

    14 May 2014 | 7:13 am
    I saved this obituary from last summer because it’s such a great example of someone’s life story being told in a captivating way when most other such announcements lend themselves more toward a simple rundown of facts and figures. The Typical Obituary John Smith. 1967-2014. Survived by loving wife, three children, ten grandchildren, and two beloved dogs. Smith served in the Army for five years, then worked 30 at the local factory. Funeral services will be held tomorrow at 10, with visitation an hour before. Gifts in John’s memory can be made to his favorite charity. A few…
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    Ron Sela

  • 17 Social Media Etiquette Rules To Never Break

    Ivan Serrano
    27 Oct 2014 | 2:11 pm
    If you’re reading this post, you’re probably familiar with the variety of social networks available online. While you might be familiar with platforms such as Facebook and Twitter, you might not know the rules of using each network effectively for your business. Social media has become an essential marketing tool for businesses of any size. To help you learn how to use social media for business, here are 17 social media etiquette rules to never break: Facebook Facebook has nearly 800 million daily users who are connected to about 250 friends. This platform is a great tool for building a…
  • How to Effectively Market Your Brand’s B2B Message on Twitter

    Hilary Smith
    6 Oct 2014 | 12:59 pm
    What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. In short, this social network has revolutionized the way people connect and share with each other. In addition, it has also been proven to be an excellent tool for B2B communication. However, leveraging Twitter for this purpose requires a different strategy than someone would typically use for engagement. There are clear rewards for businesses that make good-faith efforts to engage…
  • If Used Wisely, Online Social Media Can Take Your Business to the Next Level

    Ron Sela
    29 Sep 2014 | 1:00 pm
    It doesn’t matter if you own a small or big online or local business; online social media on the Internet can be a very powerful tool that can help you make the most of it. In this day and age, technology is advancing at fast pace; therefore, it is extremely important that all businesses move along with it, instead of falling behind it, as this can only bring negative outcomes. Falling behind technology won’t do your business any good. How many times have you walked into a restaurant, mall, or hospital and seen people on their tablets or mobile phones checking out the latest information…
  • Influential CEOs: 7 Strategies for Building CXO Level Thought Leadership

    Jonah Bliss
    22 Sep 2014 | 11:47 am
    As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world. But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are: Own A Topic Make The Most of Controversy Corollary – Don’t Work in Finance Tweet Early, Tweet Often aka…
  • B2B Marketing: Dominate Your Niche with Social Media

    Russel Cooke
    15 Sep 2014 | 11:49 am
      Business to Business (B2B) organizations have long thought it difficult to create and measure B2B marketing campaigns on social media networks. In fact, many B2B companies don’t believe that this kind of marketing is significant and don’t understand how it could be applicable to their business goals. Despite these thoughts, it is absolutely possible for B2B organizations to successfully approach social media marketing and produce the desired business results. One of the clearest ways for B2B companies to be successful with social media, and B2B marketing overall, is to have…
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    Pillar Social Media

  • 12 Tips on How to use Instagram for Business

    10 Nov 2014 | 6:49 am
    Instagram, a mobile online photo and video sharing social media platform that connects users through the power of visual content. Though a mobile platform, users can share photos via Facebook, Twitter, and Flickr. Forrester Research found that millennial users are commenting, liking, and sharing photos on Instagram more than they are on Facebook or Twitter—pretty good boasting rights. With this statistic in mind, marketers are driving businesses to Instagram in droves. It creates a challenge for the business, though: how do they market themselves solely through photos? Instagram now…
  • Which social media platform should I be using for my business?

    9 Oct 2014 | 1:14 pm
    By now you’ve noticed some brands’ Facebook posts popping up in your newsfeeds. They may be brands you’ve heard of, like Oreo, Applebee’s, or Skechers, or they may be brands you haven’t heard of, but appear to be targeted to your particular interests. Businesses of all kinds and all sizes are on Facebook and other social media platforms, and if a business isn’t on at least one social media platform yet, then it’s behind its competitors. If your business falls into that category, then here’s your quick guide to getting up to speed! More than 1.2 billion users are on Facebook…
  • Social Media Trends for Business

    20 Jun 2014 | 10:54 am
    Social media technologies are continuing to evolve with new platforms being developed all the time. As a business, it is important to stay on top of what is happening with social media and thinking about how your company can use these technologies to reach new customers. While some companies are using platforms like Snapchat, a photo messaging app where the content disappears after it is viewed, to reach younger consumers, not all new technologies are appropriate for all businesses.  Find out what platforms your customers are using and you will know where to find them! Check out these 2014…
  • Should I Use A Social Media Marketing Company?

    30 May 2014 | 8:30 am
    If you have been paying any attention at all in the past 5 years, you have seen the way social media has changed our world, from the way we interact with one another to the way we market our businesses. For those that thought social media was a passing fad, the trends seem to suggest that not only is social media growing in influence, but we are seeing new platforms being developed and becoming more popular all the time. If you are at the point where you are wondering if your company should be using social media for marketing purposes, the answer is YES! In fact, check out these 10 Surprising…
  • Summer is Approaching! Revamp Your Social Media Strategy

    16 May 2014 | 7:41 am
    SUMMER SOCIAL MEDIA TRENDS Summer is quickly approaching and so are new trends in social media. In fact, recently published an article on the 10 Social Media Trends for Summer 2014. On the top of the list, the social networking platform Vine. Vine allows users to post 6 second videos and businesses are starting to create their own short videos for greater brand awareness and customer engagement. Here is a list of 15 Brands Kicking Butt on Vine from How is your company planning to use this emerging trend? Another notable trend from the list, lifestyle…
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    Just Ask Kim

  • You Can Do It! Online Training Group Helps You Master Marketing

    Kim Castleberry
    16 Nov 2014 | 7:41 pm
    Celebrating 1700 Members! Congratulations #YCDI on rockin’ social media! 1700 members! Woohoo! And to the awesome moderators that help keep this place manageable and spam free! The #YCDI community is a place for business owners & marketers stay up to date on social media marketing, WordPress, technology, news, and tips… while asking questions and sharing tips with the community. Welcome to the party! “This community has helped me and my team. I share the awesome information provided by Kimberly J Castleberry and the community members. This is definitely my go to source…
  • How to Mass Delete Unapproved Comments from Your WordPress Database Using phpMyAdmin

    Kim Castleberry
    10 Nov 2014 | 3:00 pm
    Solving A Blog’s Spam Comment Flood!  Some blogs just get pummeled with spam even when they take the best of precautions…  Or maybe they forgot to take precautions or their spam control plugins accidentally got deactivated! Either way, a mass of comments in the SPAM area of your comments section can be a pain in the rump! And it can cause you hosting resource issues if you try to delete thousands of spam comments manually.  Before we go any further though though, we MUST back up the database! Never make significant changes to your site (and particularly your database) without…
  • Which Loads Faster? – Compare The Loading Time Of Two Pages Or Websites

    Kim Castleberry
    9 Nov 2014 | 5:48 pm
    Which Loads Faster? Site A – or – Site B? Page A – or – Page B? Google says that page load times matter for SEO!  This isn’t new news but it has recently been very clearly stated that Google will give preferential treatment to fast loading sites.  In basic squeeze pages, an improvement in loading time can result of a 5+% conversion increase!  As with malware prevention, a lot of site loading issues have their start in hosting performance!  Whether you wish to compare the same page on two webhosts or simply be nosy about how your blog is loading compared to…
  • Gravatars: A Powerful Free Way To Brand Your Comments!

    Kim Castleberry
    21 Oct 2014 | 6:15 am
    What is a Gravatar? Gravatar may sound like a funny word, but its one of the hottest tools to increase your branding value while blogging… for free! Have you ever wondered how come some people’s comments on blogs get a sharp looking image next to their comment, while yours gets a boring generic image? Gravatar stands for “Graphical Avatar” and essentially means picture that represents you. In the world of self branding, that’s your picture! It’s your face! It also is the answer to the riddle! By setting up a profile (login) containing your picture at…
  • Useful Ello Resources For Succeding With Social Media’s Newest Darling

    Kim Castleberry
    29 Sep 2014 | 7:42 pm
    Well, ‘Ello!  Recently, a new contender has been cast into the ring as the social media scene gets a shake up! Ello – a tiny platform with a strong manifesto at heart – has suddenly gotten everyone talking! Though only in beta, and still needing much work, Ello suddenly got a renewed interest from the tech community after a debacle from some vocal Facebook users made for questions of where users might go if not to the currently established platforms. When Facebook recently deleted the profiles of a bunch of drag queens who were using accounts that were under their…
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    Barbara Ling's Official Authority Marketing Cafe

  • Just released: How to write Salesletters that *sell* by 6-time-in-a-row WSOTD creator (but this is why you want it: by Reed Floren

    22 Nov 2014 | 5:55 am
    Just released:  How to write Salesletters that *sell* by 6-time-in-a-row WSOTD creator (but this is why you want it: +=================== | | oOo ==>  How To Write Sales Letters That Sell | | | Benefits You Get:  Proven how-to by Reed … Continue reading → The post Just released: How to write Salesletters that *sell* by 6-time-in-a-row WSOTD creator (but this is why you want it: by Reed Floren appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Saturday Morning Perkup – Taking Stock, Fiverr Zero Cost, PLR, CPA, more!

    22 Nov 2014 | 5:49 am
    Your Saturday Morning Perkup – Taking Stock, Fiverr Zero Cost, PLR, CPA, more! +=================== | | oOo ==>  Fiverr Informer Zero Cost | | | Benefits You Get:  1 page power cheat | sheet that gives you the best of Fiverr! … Continue reading → The post Your Saturday Morning Perkup – Taking Stock, Fiverr Zero Cost, PLR, CPA, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Friday Morning Perkup – Baby Amazon, Black Friday starts TODAY, CPA Lots PLR, Copywriting, Coffee, more!

    21 Nov 2014 | 3:49 pm
    Your Friday Morning Perkup – Baby Amazon, Black Friday starts TODAY, CPA Lots PLR, Copywriting, Coffee, more! +=================== | | oOo ==>  CPA Marketing Entire Biz in Box | | | Benefits You Get: Entire Done For You | business in … Continue reading → The post Your Friday Morning Perkup – Baby Amazon, Black Friday starts TODAY, CPA Lots PLR, Copywriting, Coffee, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Thursday Morning Perkup – Tshirt Goodness, FB Zero Cost Class 9am, Snow, PLR, Letting Go, more!

    20 Nov 2014 | 2:51 am
    Your Thursday Morning Perkup – Tshirt Goodness, FB Zero Cost Class 9am, Snow, PLR, Letting Go, more! +=================== | | oOo ==>  Tshirt Titan Software (so nice!) | | | Benefits You Get:  Oh SO cool: proven | niches, T-shirt analysis … Continue reading → The post Your Thursday Morning Perkup – Tshirt Goodness, FB Zero Cost Class 9am, Snow, PLR, Letting Go, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Black Friday Pinning Jay

    20 Nov 2014 | 1:27 am
    In time for Black Friday! +=================== | | oOo ==>  Black Friday Pinning Jay PLR! | | | Solution It Provides:  Black-Friday Focused | Images, social and more you can use for your | own BF promos | +===================   Brief, … Continue reading → The post Black Friday Pinning Jay appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • Who’s Driving Traffic: Social Media Statistics to Close 2014

    Emily Goodrich
    20 Nov 2014 | 5:57 am
    The landscape of social media is ever changing. With new stats coming out constantly, it can be difficult to stay on top of trends. Over the past few years, we’ve witnessed a move from generalized websites to specialized mobile sites to specialized apps. Smartphones have become ubiquitous. Even this year a lot has changed, especially in […] The post Who’s Driving Traffic: Social Media Statistics to Close 2014 appeared first on Heyo Blog.
  • How InkWELL Press Chose the Perfect Prize

    Lauren Wilson
    19 Nov 2014 | 8:21 am
    Struggling to come up with a great prize? The typical cash prize or iPad giveaway doesn’t cut it when you are trying to get quality email leads from your ideal audience. Sometimes it’s hard to find something creative and valuable that will entice people to enter your contest. If you’re struggling in this area, read […] The post How InkWELL Press Chose the Perfect Prize appeared first on Heyo Blog.
  • Good Riddance to the Facebook Like Gate: 7 Better Strategies to Score High Quality Likes

    Brooks Tiffany
    30 Oct 2014 | 3:20 am
    The Like Gate is nearing its official end and many of you are understandably upset because it’s been an integral part of your social marketing strategy for quite some time now. Well, I’m here to tell you it’s going to be alright. The Like Gate wasn’t all it was cracked up to be.  Read on […] The post Good Riddance to the Facebook Like Gate: 7 Better Strategies to Score High Quality Likes appeared first on Heyo Blog.
  • Today Was Facebook’s Q3 Earnings Call: 10 Things You Need To Know Right Now

    29 Oct 2014 | 1:40 pm
    Facebook turned in another strong quarter with some surprising statistics like a 247% increase in ad prices, hints at Facebook groups spinning out into their own app, and no desire to build their own payments platform. Keep reading for a quick summary of the most important parts of the call including my own analysis on […] The post Today Was Facebook’s Q3 Earnings Call: 10 Things You Need To Know Right Now appeared first on Heyo Blog.
  • How (and Why) to Make Pinterest for Business Work for You

    Lauren Wilson
    16 Oct 2014 | 4:00 am
    Pinterest is working hard to compete with its older, more widely used friends, Facebook and Twitter, and it’s doing a pretty stand up job. With new features rolling out from Pinterest for Business, there’s no reason that your business shouldn’t be “pinning.” In this article, I’ll show you how to use Pinterest for Business, and cover […] The post How (and Why) to Make Pinterest for Business Work for You appeared first on Heyo Blog.
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    Concise Training

  • Find Copyright free for images on Social Media

    Mary Thomas
    29 Oct 2014 | 2:37 am
    I had a conversation with a customer the other day who said that she had attended a WordPress workshop (before she knew about my courses) during which she was told that she could use any image from the internet on her website.  It astonished me – and annoyed me that this is still being taught by ‘professionals’. It is important to use copyright free images on social media and websites. Images are copyright protected and unless the image creator has loosened the copyright restrictions, you cannot just find an image on Google, right click and save as and use the image in…
  • Sending group messages on LinkedIn

    Mary Thomas
    6 Oct 2014 | 7:48 am
    LinkedIn seems to have changed recently in the way that you can send messages to a group of contacts.  6/11/14 – it has changed back There is a very useful facility within the Connections tab of LinkedIn that allows you to group contacts together and message up to 50 individuals within the group.  Used carefully, this can be a really good way of sending relevant messages. To do this use the filter option to see contacts by location or company or filter by a tag. You can assign a contact to one or more tags by clicking on Tag under the contact name. A contact can be in more than one…
  • Have you used Google Cast?

    Mary Thomas
    28 Sep 2014 | 11:27 pm
    I do quite a bit of bespoke social media and Microsoft Office training for clients – I go to their site and plug into their equipment.  I do have my own projector and screen but many clients like me to use their TV to project my screen. This works fine – but does entail lots of wires and issues with plugs – I also end up at the front next to the TV and learners can’t show their own screens to others if there is a particular issue. Image from Amazon I was with a client the other day who had bought Google Cast. This is a device that allows anybody to project to the TV…
  • Representing yourself or a business on Twitter?

    Mary Thomas
    28 Aug 2014 | 5:59 am
    Way back in 2011, I wrote a post about selecting a Twitter username.   In the post I talked about using ConciseTraining as my username, but use a photo of me, Mary to ensure I show some personality in the account.  During the post, I did mention that I might have to rethink this if the company was to grow. Well, I am now at that stage and I thought it would be useful to share my thoughts with you as I know many of my peers have also grown and developed their sole trader companies. During the past year, I have taken on two fantastic part time employees who are not only responsible for…
  • Did you know Twitter displayed analytics?

    Mary Thomas
    19 Aug 2014 | 8:07 am
    If you have a Twitter Ads account, you can get some interesting data on your organic tweets (even those you are not using for promotion). If you don’t have a Twitter Ads account, you can sign up for one at – submit your payment information.  Set up a promoted campaign in the future and cancel it once you have access to analytics. Sign in to your Twitter Ads account and click Analytics (along the top menu bar). Looking at the information available: Tweet activity This displays the number of views (anytime a user sees your Tweet) over the last 28 days…
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    NewsOrator :: SEO, Social Media, Wordpress and Blogging News » NewsOrator :: SEO, Social Media, WordPress and Blogging News

  • Is Google Penalizing Websites With Disallowed Pages?

    Manish Agrawal
    19 Nov 2014 | 7:14 pm
    Recently, I had a client come to me with a very interesting Google penalty. They had made a few changes to their site, nothing major, mostly tweaks to usability and layout. After these changes, their site dropped in rank. Curious, I went through each of their changes, a short list. Moving a button? Not an issue. Condensing a couple pages, properly redirected? All fine. The only possible issue I could see was, as it turned out, their contact page. This client of mine had decided to be a little fancy with their contact page and put the information in a modal window. As you know, a modal window…
  • SEO Vs PPC- Which One Will Be Your Choice

    Manish Agrawal
    12 Nov 2014 | 7:27 pm
    The choice of SEO Vs PPC is very common in India. SEO and PPC both are equally effective web marketing strategies which helps in bringing good traffic to one’s website. A businessman in India, be it from any specific domain at a certain period requires in availing these services. Both Pay per Click and Search Engine Optimization help to augment web traffic yet for determining which, amid the two is a better medium has indeed been a debate in India for years. SEO and PPC are poles apart and thus the choice rests entirely on the objective which has been sought by the site both in the short as…
  • 5 Signs that Your Social Media Marketing is Not Working

    Manish Agrawal
    11 Nov 2014 | 9:34 pm
    Are you on the verge of giving up on your social media marketing? Knowing what you are doing wrong is half the battle, doing it right is the other half. First things first though, answer this question: Why are you running these social profiles? Nowadays, businesses are expected to have at least one social profile integrated with the overall marketing effort. Perhaps, this is the main reason why your SMM is not working when it should be building a social following that basically contributes in achieving the goals of your business. The most notable signs that your SMM efforts are not working…
  • 6 Best Practices for Developing Quality Content

    Manish Agrawal
    11 Nov 2014 | 10:38 am
    The primary objective of any online marketer is to create attractive and popular content that will be liked by the target audience as well as by the search engines. If you achieve this goal, then it can be concluded that your content is of high quality and you need not worry about website rankings, at last from the content perspective. Because, apart from quality content Google consider many other factors like domain ranking, overall site SEO and social signal to rank a site. There is no doubt that a lot of weight age is given to content, which is at the center of all ranking related…
  • Shop Till You Drop! Enter The Great Online Shopping Festival

    Manish Agrawal
    10 Nov 2014 | 6:48 pm
    The Great Online Shopping Festival is set to begin now in December 2014. It is one of the most exciting 3-day shopping fest having over 300 brands presenting 1000+ deals and offers across sites. Google has maintained the legacy of GOSF brilliantly since its inception. The first ever GOSF event was launched on one of the most awaited dates of this century, ‘12.12.2012’. The festival has been consistent since then. GOSF is an initiative by Google India to create awareness and promote online shopping in India. During the grand online fest, Google ties-up with different e-commerce websites…
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    Your Social Village

  • An Instagram Picture Makes All the Difference in Branding

    Precious Silva
    18 Nov 2014 | 4:23 pm
    An Instagram Picture Makes All the Difference in Branding Facebook’s reach may remain unparalleled but latest data shows that Instagram is becoming even more powerful in social media marketing. The photo and video sharing platform continues to gain traction among brands emphasizing social media‘s continued expansion to marketing. Facebooks’s latest earning’s call data demonstrates Instagram’s growing influence with 86% of the top brands using it as part of their social media strategy this third quarter – a 15% increase year over year. According to Media…
  • Instagram Video Ads Now Live

    Precious Silva
    13 Nov 2014 | 4:17 pm
    Instagram Video Ads Now Live Instagram moves past beyond just a photo and video sharing platform to an increasingly viable marketing channel. After testing its video ads capability with a number of exclusive brands, the social media giant has started rolling out its initial wave of sponsored videos. According to AdWeek, the Facebook-run platform debuts four big brands on its new feature: Lancôme, CW, Disney and Activision. Business2Community explains that Instagram’s decision to push video ads follows other startups looking into monetizing ads. Snapchat and Tumblr have also started…
  • Vine and Your Business: How Can You Utilise The Power Of Short Videos

    Joyce C. Abaño
    2 Oct 2014 | 4:39 pm
    How can your business successfully market with Twitter’s Vine? Can you pique the interest of your followers with just a six-second video? The number of businesses that have utilised Vine effectively since it was introduced to the tech-savvy public almost two years ago would say a resounding yes! Vine, Twitter’s mobile app that allows you to shoot six-second looping clips, has now become a major trend in social media communities. Because of its design and easy functionality, Vine has captured the attention of online users. In its first three weeks of release it had over 100,000 videos…
  • Launching A Product, Business Or Service On Social Media: What Works And What Doesn’t?

    Joyce C. Abaño
    8 Aug 2014 | 6:35 am
      How do you effectively launch a product, business or service on Social Media? The advent of social media has changed everything when it comes to marketing! Today, getting the word out about a product, business or service launch is as easy as snapping your fingers with social media platforms providing great tools in reaching out to present and prospective customers, fans and followers. Now, instead of spending a chunk of your budget to get your information out on TV, newspapers and billboards, you can connect with a number of individuals with less effort – and very little money…
  • Real Estate And Social Media: The New Age Of Real Estate Communication

    Joyce C. Abaño
    23 Jul 2014 | 4:50 pm
    How can the Real Estate sector in Australia use Social Media to boost business? Selling properties to overseas investors, many of whom are from Asia, is big business at present in Australia. With property prices in major metropolitan areas flourishing, mostly driven by record low interest rates and huge demand from global real-estate investors, Australia is now tagged as a hotspot for many Asian property purchasers. In the past, neighbouring countries are usually the most popular investment destination for most Asians (as with Singapore – Malaysia; or China – Hong Kong). Now,…
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    Engagor Blog

  • How Public Institutions Should Reach Out Proactively to the Public

    Sofie De Beule
    21 Nov 2014 | 9:23 am
    Afraid of making mistakes that would damage their reputation, many governmental institutions are often daunted when it comes to tapping into conversations and addressing public concerns on social media. However, governmental institutions are missing out on important opportunities. What could really make the difference is for public institutions to reach out proactively to the public, and go a step beyond simply responding to their community’s complaints. But how exactly do you bring this about? We had an inspiring talk with Dieter Van Esch, Digital Director at Belgian communication…
  • [Infographic] Vodafone Top Engaging Brand in Engagor’s Telecom Social Media Report

    Sofie De Beule
    19 Nov 2014 | 9:05 am
    Telecom brands have undergone a huge transformation since they started providing customer support on social media. They rank highly in terms of workload dealing heavily with complaints on social media on a continuous base. The telecom industry truly leads the way in terms of customers being able to reach out to brands on social media. So, how well are they engaging with their customers on social media? With the Engagor platform, we’ve conducted in-depth research looking into 8 key telecom brands in both Belgium and the Netherlands (Vodafone, KPN, Telenet, Proximus, T-Mobile, Mobistar,…
  • 3 Ways to Cut Through the Social Media Noise

    Sofie De Beule
    17 Nov 2014 | 3:45 pm
    Photo by Bernardo Chang on Flickr Social media can easily distract you from the things that matter. One of the most challenging aspects of managing your social media presence is being able to cut through the noise. Sorting through the data and making sense of it is tricky. Due to the large volume of incoming messages, brands fail to take the right actions. Does this social message truly matter to my brand? Billions of conversations happen on social media everyday. For some brands, social media messages line up every minute, maybe even every second during important peaks of the day. Therefore,…
  • Free eBook: How to Master Real-Time Social Media Engagement for Large Enterprises in 7 Steps

    Sofie De Beule
    12 Nov 2014 | 9:00 am
    Are you living up to the expectations of your customers? Did you know that 72% of customers expect brands to reply within the hour? Social media is not about applying the wittiest tone of voice, it’s about being able to engage and reply in real-time to your customers’ issues and complaints in order to meet their needs. Brands often don’t live up to the rising standards of their customers on social media and are quickly losing customers and money as a result. 51% of brands believe real-time social media engagement is their biggest struggle on social media. But, what exactly…
  • Visual Customer Service in the Social Age [Infographic]

    Sofie De Beule
    10 Nov 2014 | 9:16 am
    Guest post by Ivan Serrano. Over the last decade, social media has changed the way customers interact with brands. Instead of making a phone call or writing a letter to a business, customers simply tweet their complaints or praise a business online. But, how can brands really make sure they turn these interactions into a positive customer experience? Since social media has such a powerful impact on customer service, it’s important businesses take the right steps to build positive engagement with their target audience. This means implementing more visuals into your online brand and customer…
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    Room 214

  • #COTW: Taco Bell Blackout

    Katie Leitner
    12 Nov 2014 | 2:00 am
    Taco Bell has done it again. On Tuesday, October 28th, Taco Bell “blacked out” each of its social media pages including Facebook, Twitter, Instagram, and Tumblr. Taco Bell even went as far as to black out their website. This was all done in an effort to promote the launch of their new mobile app. Each blacked out platform replaced the old content with the message “#OnlyInTheApp” to lead fans to the new app and encourage them to download it. (Image from mashable. com)   Their Twitter account was not only blacked out and old content missing, but a new account was made with the old…
  • Social Media Roundup: Instagram Video Ads, SlideShare’s Visual Timeline & the Twitter + IBM Partnership

    Megan Moran
    6 Nov 2014 | 2:52 pm
    Welcome to another edition of Room 214’s Social Media Roundup! We’re here to help you stay up-to-date with what’s new in the social sphere. Here’s the news that’s making headlines this week: Instagram Video Ads Instagram has started to allow brands to place video ads in users’ feeds. These 15-second spots have already fostered interest among big brands like Disney, Banana Republic (both pictured below), and Call of Duty, and they plan on debuting their ads in the next few weeks. To date, Instagram has been specific with what types of static ads can be displayed on their…
  • What to Remember When Planning 2014 Campaigns

    Caitlin Sherwood
    6 Nov 2014 | 9:08 am
      It’s beginning to look a lot like… As soon as Halloween passes (and even before), the advertising scape starts looking a lot like Christmas. Instagram pictures of peppermint lattes, digitally laided snowflakes on every tenth Facebook picture, and every company bending the holidays into their own special excuse for promotion. Marketers talk a lot about “storytelling,” which is one reason why holiday campaigns can be so successful: holidays are relatable, full of emotion, and provide people with a way to connect. But if you’ve ever rolled your eyes at the consumerism that is…
  • #COTW: How Digital Is Interupting the Beauty Industry

    Isabel Kieszkowski
    29 Oct 2014 | 6:00 am
    On a personal note: I wake up in the mornings, make some tea and read Into The Gloss, a Manhattan-based beauty blog. I am no beauty fanatic; I believe in a simple regimen and only own as many products as the two small bathroom shelves in my studio apartment can hold. Yet Into The Gloss is a captivating read. The site features very genuine interviews with inspirational women like Jenna Lyons, creative director of retailer J. Crew and Karlie Kloss, model extraordinaire. The blog also features an array of product reviews ranging from drugstore to luxury brands, as well as a cool segment titled…
  • Social Media Roundup: Facebook Atlas Capabilities, Skype Qik & Phonio

    Megan Moran
    23 Oct 2014 | 2:58 pm
    Hey there Social Media Gurus! Here’s your roundup of social networking updates that are making headlines this week! Facebook Relaunches Atlas  In 2013, Facebook bought Atlas, an ad server from Microsoft, for $100 million. Facebook recently announced that they are relaunching Atlas and we’ve learned what Facebook intends to do with it. Facebook aims to use this ad server to measure ad campaigns across multiple devices more effectively as well as give advertisers access to Facebook’s targeting precision across the entire web. This is big news for marketers as this means digital…
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    McCollins Media » Blog

  • Catering to journalists needs

    16 Nov 2014 | 3:37 am
    The dynamic journalists and public relation professionals share is rather friendly and informal. However, nothing is permanent, and you could find yourself on the wrong side if you do not adhere to their deadlines. Journalists, especially in this region, have the utmost respect for PR companies. Being a journalist in past, I speak from experience. […]
  • The Art of Crafting Content: Every Business Has a Story to Tell

    12 Nov 2014 | 2:59 am
    Content, content, content. If I hear the term ‘Content is King’ one more time, I’m going to throw the content of my laptop off the balcony. It seems that these days everyone wants to ‘create content’. There’s no doubt that it’s been the marketing trend of the last year or two, building on the foundations […]
  • Retail Space for Pop-Ups is a great way to test the market

    23 Feb 2014 | 9:37 pm
    The retail industry continues to make headlines with the collapse of high street names that has suffered during recession. The trend might have made many apprehensive from investing in the retail sector. However, UAE has seen a new trend of pop up shops who test their ideas and gauge interest before actually stepping into the […]
  • Merry Christmas

    24 Dec 2013 | 8:00 pm
    “May the spirit of the season fill your lives with love, joy and prosperity! From our family to yours – Merry Christmas and a very Happy New Year. ” Post by McCollins Media. Post by McCollins Media. Post by McCollins Media.
  • Creativity In Captivity

    Amod Munga
    4 Dec 2013 | 2:51 am
    It’s an unfortunate trend but whenever the economy shuffles its feet and things begin to look a little dark, brands look to cut their marketing budgets. A perfect example: in October this year, McDonalds posted its first sales loss in 9 years and the immediate call at in investors’ meeting by CEO Don Thompson was […]
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  • Online Marketing 101: Understanding The Basics

    17 Nov 2014 | 2:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Want to reach your customers online, but not sure where to begin? Are you already reaching prospects, but not converting any to sales? Understanding the ... The post Online Marketing 101: Understanding The Basics appeared first on
  • 40 Inspirational Online Marketing Quotes

    11 Nov 2014 | 12:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Social media managers pride themselves on coming up with fresh ideas and interesting content. Likewise, business owners and entrepreneurs active in social media need to ... The post 40 Inspirational Online Marketing Quotes appeared first on
  • Social Media ROI: Measurement And Infographics

    4 Nov 2014 | 12:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) If you have a business, chances are you use some form of social media to promote it. How do you know whether your social media ... The post Social Media ROI: Measurement And Infographics appeared first on
  • 7 Top Tips To Establish Social Media Growth

    27 Oct 2014 | 11:00 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Do you feel like you’re just plodding along with your social media campaigns? Are you trying to realise business growth using social media, but can’t ... The post 7 Top Tips To Establish Social Media Growth appeared first on
  • How To Successfully Refine Social Media Campaigns

    23 Oct 2014 | 12:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) If, after conducting social media analysis, you found that your marketing campaigns need improvement, then don’t just dwell on your finding – do something about ... The post How To Successfully Refine Social Media Campaigns appeared first on
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    Digital Information World

  • The Content Cornucopia - #infographic #contentmarketing

    22 Nov 2014 | 8:42 pm
    "Cornucopias represent bounty and generosity, which is why they're a much-have on any Thanksgiving table. Building a cornucopia is far from easy through - it's a very thoughtful and strategic process. Similar to how you must include a variety of ingredients in your cornucopia to satisfy all of your dinner guests , a marketers must follow the same approach in content creation. Scripted put together this content cornucopia infographic to help guide your holiday content need - Enjoy!"Read more →
  • The Anatomy Of A Perfect SEO-Optimized Blog Post - #infographic

    21 Nov 2014 | 8:02 pm
    Do you want to rank higher in Google search results? Are you wondering how to make your website more appealing and Google friendly? Then wonder no more!This infographic by Quicksprout proposes 11 tips on how to make your blog posts search-engine-friendly.Read more →
  • The Naked Truth About Buying Spam Facebook Likes - #infographic #SocialMedia

    20 Nov 2014 | 7:46 pm
    Facebook Likes are the new Viagra! Every day, every marketer receives emails trying to sell him cheap Facebook Likes. Is it worth it? Are these likes genuine or just crap? Take a look at this infographic from AdEspresso that reveals the real truth behind cheap Facebook likes.Read more →
  • Treble Your #Instagram Followers In 10 Easy Steps – #Infographic

    19 Nov 2014 | 11:44 pm
    Instagram has a staggering 200 million monthly active users worldwide and growing every single day. With 75 million daily active users, it is fast becoming the social platform to have a presence on. It may seem small in comparison to Twitter and Facebook but it's growing at a magnificent rate. This infographic from Setupablogtoday covers the ten most surefire ways to treble your Instagram following in no time at all.Read more →
  • Holiday Shopping Trends On Social Media And Mobile - #infographic

    19 Nov 2014 | 7:41 pm
    The busiest shopping season of the year is about to begin! People who celebrate Christmas, Kwanzaa or Hanukkah will spend an average of  $804.42, up nearly 5 percent over last year’s $767.27.So, are you ready to grab a few of those dollars? Here's an infographic from Sociallystacked filled with stats and tips that will inspire you to step up your marketing efforts.Read more →
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    Top Stories - Google News

  • Ferguson grand jury decision unlikely this weekend, sources say - Fox News

    22 Nov 2014 | 10:26 pm
    NewsweekFerguson grand jury decision unlikely this weekend, sources sayFox NewsThe grand jury considering whether to indict the Ferguson police officer who shot and killed teenager Michael Brown is unlikely to meet and render a decision this weekend, sources told Fox News on Saturday. Those same sources say it is likely the grand jury ...Ferguson heats up as grand jury decision unlikely over shooting: Michael Brown protests inspire artist Howard BarryBBC NewsFerguson grand jury will not reach decision on Michael Brown shooting until Daily MailWashington…
  • Man shot by police in East Vancouver dies - News1130

    22 Nov 2014 | 10:17 pm
    News1130Man shot by police in East Vancouver diesNews1130VANCOUVER (NEWS1130) – A confrontation between a man acting erratically and Vancouver Police has resulted in the death of the man. Police were called to the intersection at 41st and Knight Street when they got reports of a man waving a two by four.Invesigators probing fatal Saturday afternoon police shooting in East VancouverThe ProvinceIIO deployed after police-involved shooting in East VancouverCTV NewsVancouver police-involved shooting shuts down major intersectionCBC.caall 8 news articles »
  • Strong Earthquake Hits Central Japan, Destroying Buildings in Ski Town - Wall Street Journal

    22 Nov 2014 | 9:54 pm
    Wall Street JournalStrong Earthquake Hits Central Japan, Destroying Buildings in Ski TownWall Street JournalAn aerial view shows collapsed houses after an earthquake in Hakuba, Nagano prefecture, in Japan. Reuters. By. Takashi Nakamichi. Takashi Nakamichi. The Wall Street Journal. CANCEL. BiographyTakashi Nakamichi · ...39 injured as 6.7-magnitude earthquake hits JapanTimes of IndiaJapan earthquake: Magnitude 6.7 tremor hits Japan leaving 39 injured; 37 Indian ExpressJapan quake leaves dozens injured at popular ski Times…
  • Kenya bus attack: Al-Shabab 'wants religious war' - BBC News

    22 Nov 2014 | 9:32 pm
    BBC NewsKenya bus attack: Al-Shabab 'wants religious war'BBC NewsThe slaughter of 28 people on a bus in Kenya is a bid to start a religious war, a senior adviser to President Uhuru Kenyatta has told the BBC. Abdikadir Mohammed called on Kenyans of "all faiths and creeds" to stand together against the "heinous crimes".Al-Shabaab claims responsibility for Kenya bus attackeuronewsTeacher describes how he escaped bus massacre of non-Muslims in KenyaThe Times (subscription)Kenya bus attack 'an attempt by Shabaab to start religious war'News24Sky News -Zee…
  • Canadian soldier dies at CFB Petawawa - CTV News

    22 Nov 2014 | 9:29 pm
    National PostCanadian soldier dies at CFB PetawawaCTV NewsA Canadian Forces soldier based in Petawawa, Ont., has died, CTV News has learned. Craftsman Kyle Sinclair died in the Royal Canadian Dragoon lines at CFB Petawawa Friday night shortly before midnight, Lt. Jean François Carpentier told CTV Ottawa.Kyle Sinclair, Canadian soldier, dies in Petawawa incidentCBC.caCanadian soldier killed in “work-related incident” at baseCHCH NewsSoldier dies of injuries after training incident at Petawawa, Ont.Journal PioneerWinnipeg Free Press -Toronto Starall 54 news articles »
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  • 7 SEO Facts Business Owners Must Keep In Mind

    Web Strategy Plus
    13 Nov 2014 | 11:54 am
    If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts: 1. Change is Inevitable Not only has Google developed a reputation for regularly rolling out major changes to their algorithm, but many other aspects of online marketing also change on a regular basis. Because this type of change is going to happen, it’s important to account for it in any strategies you develop. 2. SEO Isn’t Something to Set…
  • PPC Advertising Needs to Be Part of Your Online Toolbox

    Web Strategy Plus
    27 Oct 2014 | 1:07 pm
    There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size. The second big misconception is you have to choose either PPC or SEO. In reality, these two methods can complement each other really well. Whether you’ve got a new site or have just now decided to start investing in SEO, organic traffic…
  • Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

    Web Strategy Plus
    25 Sep 2014 | 7:05 am
    One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality. Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and…
  • How To Find The Right Twitter Influencers To Grow Your Business

    Web Strategy Plus
    23 Sep 2014 | 9:48 am
    When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn’t going to be people who are likely to become customers. While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that…
  • 10 Core Web Development Skills Every Developer Must Know

    Web Strategy Plus
    22 Aug 2014 | 11:22 am
    Web development skills are very in demand right now. Whether you’re in the process of learning how to be a developer or you are an experienced developer who wants to keep your skills as marketable as possible, here are the ten most important things to know: 1. A Native Mobile Platform It’s possible to create a mobile application without using a native platform. However, that approach may limit what can be done with an application. To take full advantage of everything a platform has to offer, you should know how to develop specifically for iOS, Android or the Windows Phone. 2.
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    Socedo Blog

  • Tricks to Cut the “Spam” Factor from Automated Messages

    Aseem Badshah
    20 Nov 2014 | 3:04 pm
    Automated messaging often gets a bad rep for being “spammy” or too “telemarketer-esque”. We all have to admit that we sometimes get a bit hesitant when we see a message from someone we don’t know. But many times sending automated messages is the most efficient way to begin thoughtful and valuable conversations with leads on a larger scale. It may seem impersonal at first, but with an automated tool such as Socedo it’s merely meant to be a starting point for more personal engagement. Still, there are ways to help shed the spam effect that automated messages are known for. Read on…
  • The 5 W’s of Social Media Lead Generation

    Aseem Badshah
    18 Nov 2014 | 2:19 pm
    We’ve said it here before, and we’ll say it again: social media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you. But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why. This post will give you a brief breakdown of what these elements are and how to use them to your advantage. Who: To identify the “Who”, you must identify the ideal buyer persona for your business. Ask…
  • The Content Marketing Progression

    Aseem Badshah
    13 Nov 2014 | 2:00 pm
    We all know that in order to be an influencer and thought leader in your space, your business must constantly be sharing interesting and insightful content. But not all content machines are created equal. Each business has the option to use curated content, interesting ideas or articles created by others, or put out original content, uniquely created within your company. The amount of curated content versus created that makes up your strategy is directly tied to the amount of resources you have on hand. Here’s how to find the content mix that’s right for your business. You don’t need a…
  • 3 Signs Your Website Is Optimized For Lead Gen

    Aseem Badshah
    11 Nov 2014 | 2:42 pm
    Having a solid and captivating website should be a staple in every online marketing strategy. Your website or landing page can serve as the hub of your conversion funnel. People will automatically associate your business with this page and it can make a huge impact on the amount of leads that that will actually turn into solid conversions. There are certain features that every website should include if they want to be fully effective at generating and qualifying these leads. In this post we’ll discuss a few of the telltale signs that your website is optimized for effective lead generation.
  • How To Promote Your Blog On Twitter

    Aseem Badshah
    6 Nov 2014 | 3:37 pm
    One of the best ways a company can ensure that they’re positioning themselves as a thought leader in their space is to have a company blog. A blog will help your business consistently churn out content that gets your prospects and peers interested, and can start conversations within your community with your brand at the center. But a challenge many businesses face with a blog is getting people to actually see the posts being created. Here at Socedo, we’ve discovered that Twitter has proved to be an extremely useful disbursement channel. In this post we’ll give you a peek behind the…
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    Shane Barker

  • Detailed Guide: The Ultimate On-Page SEO Factors

    Shane Barker
    19 Nov 2014 | 11:59 am
    With all of the significant changes in the world of SEO over the last year, it can be challenging for you to keep track of what on-page SEO factors are still relevant to both your visitors and search engines. In order to avoid being penalized as spam and removed from Google, the best way to optimize your site is to provide plenty of high-quality internal links, follow all of the webmaster guidelines, boost page speed, produce keyword-rich unique content, and use social media. If you’re still stuck in old-time optimization techniques and are having difficulty improving your website’s…
  • Steps to Recover from Google Panda 4.0 Update

    Shane Barker
    5 Nov 2014 | 12:48 pm
    When first launched, Google Panda was lauded as one of the most controversial updates to change the algorithm for the superstar search engine. While the 4.0 update was designed to erase low-quality websites from search results and improve web user’s experiences, many webmasters are still coping with the lasting impact that Panda has had on their website’s traffic. In fact, some legitimate websites have even found their way to the naughty list and been banned from Google with this update. If you are one of the thousands of websites that have been affected, read on to find a comprehensive…
  • World Class Care: 3 Tips to Improve Customer Service

    Shane Barker
    23 Oct 2014 | 7:52 pm
    The 2012 Global Customer Service Barometer conducted by Echo Research for American Express found that 66 percent of consumers are willing to spend more money at businesses they feel provide top-notch customer service. The study also found that 55 percent of consumers cancelled imminent plans to do business with a company after experiencing bad customer service. Harry Gordon Selfridge, the founder of the Selfridges department stores in the U.K., is most often credited with coining the phrase “the customer is always right.”. French Hotelier Cesar Ritz coined the similar phrase…
  • 7 Reasons Why Facebook Ads ROCK!

    Shane Barker
    16 Oct 2014 | 11:05 am
    The unsurpassed growth of social media in the 21st century as a platform for advertising has completely redefined Internet marketing for businesses of all sizes. From Facebook and Twitter to Instagram and LinkedIn, businesses have more pathways for marketing than ever before to target and interact with their prospective customers directly. However, all social media platforms are not created equal. Facebook has quickly grown into being the juggernaut that continually crushes competition by offering advertisers a larger audience and the potential for more revenue with the highest return on…
  • Handy Tips On Reducing App Development Costs

    Shane Barker
    8 Oct 2014 | 12:39 pm
    Although mobile app development brings along incredible avenues for making quick money, there are situations wherein developing a mobile app can turn to be a costly affair. Well, if you’re the one who’s all enchanted by the stunning features of a mobile app and wants to develop one, then its quite essential for you to make a note of certain tips that would aid you in cutting down the costs associated with mobile app development. Through this blog, I’ll introduce you to five easy-to-follow tips on reducing the overall cost associated with the entire idea of developing an…
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    Digital Insights

  • 4 Social Media lessons NOT to learn from #BMWstories

    Harsh Ajmera
    20 Nov 2014 | 11:56 pm
    BMW is often cited as one of the best brands in the world and the company continues to launch a stream of innovative products. I am a fan myself. But the brand is definitely not an architectural masterpiece when it comes to social media campaigns or may be this one in particular.BMW India was running a campaign on their Twitter & Facebook assets with the hashtag #BMWstories, when I saw it being promoted on my timeline I was excited to give it a look and participate; but once I started following the campaign, I was more disappointed than anything else. I felt a lack of connection that…
  • 5 Ways to Promote your products on Social Media without being too Salesy

    Harsh Ajmera
    17 Nov 2014 | 12:46 am
    You’ve been on social media building your brand, and are looking for ways to promote your products on various social platforms strategically? It’s no surprise for consumers that brands are developing relations with them ultimately to sell their products.Thus, if you want social media to have a positive impact, you need to employ a planned approach which is a right mix of – creativity and consistency. Here are five ideas that will help you promote your products on social media without being too ‘salesy’.1. Through ContestsHolding a contest is an awesome way to promote…
  • How Content Analysis can change your whole Social Media strategy

    Alexandra Nicola
    13 Nov 2014 | 1:51 am
    Taking steps in building a community and engaging on social media might seem hard when you don’t know if your actions are right or wrong. Is your audience responding to your strategy ? Are you finding the right people ? Establishing if the changes you made to your strategy are heading in the direction you’ve wanted means taking a look at your content analysis. But how does data determine what you should do next ?What are we looking at?When you want to report on your site’s social activity, you should focus on likes, +1, retweets. They are clear value that can be easily…
  • How to encourage Millennials to engage more with your brand? [Infographic]

    Priyanka Ravani
    7 Nov 2014 | 12:11 am
    Millennials are the most marketing-savvy and advertising-critical generation ever. For this generation, social media have become indispensable. This gives business a great opportunity to focus and strategize their social media marketing efforts accordingly. Studies suggest that if you can get your product/service viral amongst Millennials, you get a boost to all your efforts and conversions.Did you know your Gen Y loves user-generated content (UGC)? As they gain buying power it’s crucial for brands to gain their trust and win them over! The infographic below highlights the breakdown of…
  • How Indian brands are spreading #BreastCancerAwareness via CSR Campaigns

    Harsh Ajmera
    3 Nov 2014 | 12:40 am
    In 1992, Evelyn Lauder created the Breast Cancer Awareness campaign and since then individuals & organizations across the globe have dedicated their time for this cause. There are various events, runs arranged to raise money to fight this disease. Every October, has been designated as the National Breast Awareness Month and the pink ribbons symbolize support for this cause.Various Indian brands are harnessing the power of social media, where they have launched digital campaigns, set up hashtags, contests and so on to spread awareness and raise money. I’m going to be sharing some of the…
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    SEO and Social Media Marketing Agency in Barnsley Yorkshire » Blog

  • What Topics Should you Use for Content Marketing?

    Mark Woodcock
    21 Nov 2014 | 12:17 pm
    Image courtesy of Ethan Lofton/Flickr. Content marketing requires your business to create original blog posts, articles, videos, ebooks, reports, infographics and other types of content. One challenge many businesses face is not knowing what topics to use for their content marketing plan or even choosing the wrong topics. It’s vital that you choose topics that will help you promote your brand while at the same time provide value to your market. With just a few steps, you can find the topics that will make your content marketing plan successful. Write Down your Goal First, write down what…
  • A Beginner’s Guide to Gaining Blog Readers

    Mark Woodcock
    20 Nov 2014 | 2:47 pm
    Image courtesy of Pabak Sarkar/Flickr. Your blog is all set up, looks great and you are posting to it regularly. Now what? The natural next step is to start driving traffic to your posts. More traffic to your blog can lead to more sales, greater brand awareness, loyal customers and other benefits. With so many blogs out there, it’s a competitive world when it comes to increasing traffic. You need to take some specific steps and adopt some promotional habits to start growing your readership. Make your Posts Something Special Before you can create a steady stream of traffic, your posts have…
  • The 4 Essential Elements of SEO

    Mark Woodcock
    19 Nov 2014 | 12:35 pm
    Image courtesy of Stuart Miles/ There’s a lot that comes with search engine optimisation. Many businesses feel overwhelmed at the thought of keyword research, link building, on-site optimisation, content creation, outreach plans, meta information and analytics. But, a good SEO strategy can be condensed into four essential elements. When you use all four of these parts your website will earn higher rankings, which can bring you more traffic, sales and brand awareness. Targeted Outreach There are two main parts to SEO: on-site and off-site optimisation. To do off-site…
  • The “All or Nothing” Approach to Social Media

    Mark Woodcock
    18 Nov 2014 | 1:07 pm
    Image courtesy of griseldangelo/Flickr. With so many social media sites out there, it’s tempting to try to use them all. You hear from some experts that you need to use every social media site, but is that really true? It would be impossible for your business to use every site, so how do you decide which ones to use and how to prioritise your social media efforts? “All or Nothing” — What it Means The all or nothing approach to social media is basically the idea that if you are going to use a social media site, use it well. Don’t open accounts and then leave them empty for months or…
  • Will Facebook’s new News Feed Policy Affect your Page?

    Mark Woodcock
    17 Nov 2014 | 6:34 pm
    Image courtesy of Dimitris Kalogeropoylos/Flickr. Facebook’s announcement regarding how updates from pages will appear in the news feed has some businesses wondering if they should change their social media marketing strategy. Changes to Facebook’s algorithm are nothing new, but when these changes could affect how often a business’ posts appear, you should take note. What Page Owners Should Know According to Facebook’s announcement, starting in January 2015, promotional posts from pages will appear less in peoples’ news feeds. In other words, if you post highly promotional content,…
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    Kim Garst - Social Media for Business Owners

  • How To Get Facebook Likes WITHOUT Ads

    Kim Garst
    20 Nov 2014 | 1:30 am
    Is it possible to get Facebook Page likes without buying ads? Unfortunately, many frustrated business owners don’t think so. Maybe you are one of those business owners. You share great content day in and day out, employ all the strategies and tactics you can think of to grow your fan base, yet you find your […] The post How To Get Facebook Likes WITHOUT Ads appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • 6 Mind-Blowing Tips to Optimize Your Social Media Marketing

    Kim Garst
    13 Nov 2014 | 1:30 am
    Which social media strategies actually work? Are there any best practices that can help you make the most of the time and money you spend on social media? What do other marketers do to optimize their social media efforts? Adobe and Software Advice teamed up to answer these very questions in their Social Media Content […] The post 6 Mind-Blowing Tips to Optimize Your Social Media Marketing appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • Five Creative Ways Small Businesses Can Kill it on Twitter

    Kim Garst
    12 Nov 2014 | 1:30 am
    Are you looking for new and creative ways to increase your Twitter followers, improve your click through rates and drive traffic to your site? Who isn’t?! Following are 5 strategies you may not have thought of. All are aimed at helping you try new ways of reaching current and potential customers or clients! 1. Create […] The post Five Creative Ways Small Businesses Can Kill it on Twitter appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • How To Use Twitter’s New Audio Cards for Business

    Kim Garst
    11 Nov 2014 | 1:30 am
    Did you know Twitter is now offering the ability to share and listen to audio right from within your Twitter feed? Twitter recently announced the launch of audio cards, a new way to stream music, podcasts and other audio content without ever leaving having to leave Twitter. When users click on the card, the audio […] The post How To Use Twitter’s New Audio Cards for Business appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • The Secret to Getting #1 Rankings on Google…Using Pinterest!

    Kim Garst
    6 Nov 2014 | 12:36 pm
      Did you know that there is a simple tip you can employ TODAY to get your Pinterest images and boards ranking #1 on Google? I know this sounds like a dream, but it’s a strategy SEO-savvy marketers have been using recently with GREAT success. You probably already know that Pinterest is a great source […] The post The Secret to Getting #1 Rankings on Google…Using Pinterest! appeared first on Kim Garst - Social Media for Business Owners Kim Garst
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    What's Next Blog

  • HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker

    BL Ochman
    22 Nov 2014 | 1:56 pm
    Beyond Social Media Show, Episode 73 Co-hosts David Erickson and B.L. Ochman covered the Twitter Brand Travesty of the Week, via Uber; HRH Prince of Wales’ terrific first Hangout on Air; a Hotel Privacy shocker..and much, much more. Worst Digital Cases Twitter Brand Travesty of the Week: UBER Thuggery Google for Work’s Awful Hangout on Air Hotel Privacy Shocker Sad case of Shirtstorm, Sexism & Science XEROX shows how not to do branded content Microsoft Patches 19 year-old security hole (yikes!) Best Digital Cases Firefox makes Yahoo! its default search engine Tips for Holiday…
  • HRH Prince of Wales hosts Google+ Hangout Spotlighting Young Brits

    BL Ochman
    20 Nov 2014 | 8:39 pm
    HRH The Prince of Wales appeared in an extraordinary Google+ Hangout today to celebrate the first anniversary of Step Up To Serve and the #iwill campaign. #iwill aims to make social action (such as volunteering, fundraising & campaigning) the norm for all 10-20 year olds in the UK by 2020. Hosted by the beautiful, poised and articulate Alex Jones from the BBC’s One Show, the 30-minute Google+ Hangout gave The Prince of Wales an opportunity to talk publicly with a group of remarkable young people about their experiences of social action, with a focus on how they use technology to help…
  • Three Social Media Storms, Google Robots Fight, Chevy Guy Returns

    BL Ochman
    17 Nov 2014 | 6:25 pm
    Beyond Social Media Show, Episode 72 BL and David discuss the social media storms that engulfed Bill Cosby, Dr. Oz and the New England Patriots, Google’s fighting robots, the Chevy Guy, an uber-cute sea otter pup and much, much more. Worst Digital Cases Bill Cosby meme generator backfires on social media America’s Quack Dr. Oz Asks People To Ask Him Questions On Twitter. Hilariously, The Results Aren’t Quite What He Expected Patriots Apologize For Tweeting Racial Slur In Twitter Promotion Watch Google’s Robot Perform That Scene From ‘The Karate Kid’ Fair Use CNN…
  • Resistance to Hangouts & Google+ is Social Media DejaVu

    BL Ochman
    16 Nov 2014 | 6:27 pm
    Prediction: Google+ Detractors Will ‘Eat Their Hats’ in 2015 Back in 2007, when I said that Twitter would be important for marketers, I was practically tarred and feathered by PR people and fellow bloggers.(Blogging was still a new social media platform back then.) The resistance to Google+ and Hangouts by social media gurus, brands and especially agencies is deja vu all over again. In comments on my 2007 Twitter post, my esteemed colleagues called me “ignorant,” and said Twitter “isn’t even close to mainstream and is nothing more than a tactic for specific…
  • More than 1.2 million 1.6 million 1.9 views of OneDirection Band’s Google+ Hangout

    BL Ochman
    9 Nov 2014 | 4:12 pm
    The wildly popular UK boy band, One Direction, tried to run their first Google+ Hangout On Air today – and Hangouts entered the pop culture lexicon in a big way. The band was apparently unable to start the Hangout application for the #1DFourHangout, and quickly switched to a YouTube live-stream which more than 1.2 million 1.6 million 1.9 million people watched (so far!) Their plan was to use the Showcase app, which makes Hangouts shoppable, to allow viewers to buy their latest album release during the live Hangout or the YouTube replay. For reasons that may be announced in coming days,…
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    FRANk Media

  • Amazon Looks To Crush Australia’s E-commerce – Netflix Arrives In March 2015

    Jeremy Evans
    20 Nov 2014 | 3:25 pm
    Amazon to pose a major threat while Netflix touches down in March 2015 Last month we spoke about Amazon Fresh, Amazon’s grocery and non-grocery home delivery service which is currently operating in the US but looks to be on the move to Australia very soon. More information to support Amazon’s movement has recently come to →
  • 3 Things Worth Noting In Social Media This Week

    Jeremy Evans
    13 Nov 2014 | 1:58 pm
    This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: Twitter – Small Business Planner Instagram photo caption update Facebook “Say Thanks” videos Twitter Introduces Small Business Planner App With the holiday season quickly approaching, Twitter has realised →
  • Outdoor Advertising – The Digital Takeover

    Jeremy Evans
    10 Nov 2014 | 8:39 pm
    Why Digital Is The Future Of Outdoor Advertising I know the term ‘Digital Transformation’ gets thrown around a lot but it has never been more appropriate than right now! The days of static billboards may not be dead, but they’re definitely under siege by their digital counterparts. You may be wondering why this shift is →
  • #TechnologyAndStuff – Real-Time Marketing, Turning A Negative Into A Positive.

    Jeremy Evans
    5 Nov 2014 | 6:46 pm
    Chevrolet takes advantage of World Series speech blunder It may not be one of our stand out social media campaigns for 2014 but poor Rikk Wilde (Chevrolet Sales & Marketing) and his hopelessly disastrous speech at the World Series Baseball shows how a brand can use social buzz to their advantage, even if it is →
  • Social Media Statistics Australia – October 2014

    Alice Le Huray
    4 Nov 2014 | 5:44 pm
    Social Media Statistics Australia – October 2014 Statistics compiled by for October 2014. Social Media Statistics Australia – October 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,160,000 UAVs 3. – 6,100,000 4. Tumblr – 4,600,000 5. LinkedIn – 4,500,000 6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 7. Blogspot – 3,050,000 8. Twitter – →
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    Number Direct » Articles

  • Competition: Win A Waterproof Case For Your iPhone

    21 Nov 2014 | 6:54 am
    Number Direct has an exciting opportunity for UK based Apple fanatics. We are giving away a free waterproof case for iPhone 4 or iPhone 5 worth £25. The post Competition: Win A Waterproof Case For Your iPhone appeared first on Number Direct.
  • Is Mobile Shopping A Gift Or A Threat For Retailers This Xmas?

    21 Nov 2014 | 6:35 am
    More people are expected to be tablet and mobile shopping than ever before this Christmas, Is this a threat to high street stores, or is it an opportunity? The post Is Mobile Shopping A Gift Or A Threat For Retailers This Xmas? appeared first on Number Direct.
  • Webcam Hacking – How To Protect Your Privacy

    Kathryn Kearns
    20 Nov 2014 | 6:58 am
    We buy cameras to protect our homes and businesses or to keep an eye on our children, but what is supposed to be protecting us could actually be doing the opposite. The post Webcam Hacking – How To Protect Your Privacy appeared first on Number Direct.
  • Top 5 FREE Christmas Apps You Need For Your Android Phone

    Kathryn Kearns
    18 Nov 2014 | 8:45 am
    You can't hide from Christmas and this list of the Top 5 FREE Christmas apps for Android will convert even the grinchiest of Grinches. The post Top 5 FREE Christmas Apps You Need For Your Android Phone appeared first on Number Direct.
  • The Job Apps You Need To Get The Dream Career

    13 Nov 2014 | 1:31 am
    Say goodbye to the JobCentre once and for all. These six essential job apps for smartphone and tablet will help you get the career of your dreams. The post The Job Apps You Need To Get The Dream Career appeared first on Number Direct.
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    My Online Smart Educational System

  • Use podcast networks to boost your email list (now)

    Richard Wallen
    2 Nov 2014 | 5:37 pm
    The quick and easy way to reach a targeted audience Welcome! If you have not seen Audello, the revolutionary new software from the creators of Easy Video Suite, You really need to check it out. If you’re serious about becoming an authority in your niche and learning how to leverage the power of podcasting to […]
  • Why Blogging

    Richard Wallen
    30 Oct 2014 | 10:13 pm
    Why Blogging is Still Important With the emergence of social media and micro-blogging, many marketers and business people are neglecting their own blogs. Is this wise? No, for several reasons: You own your blog Third-party blog sites and social media sites are subject to change or closure, along with the content. Think about the fate […]
  • Link-Building with YouTube

    Richard Wallen
    24 Oct 2014 | 4:21 am
    Powerful Link-Building with YouTube As you may or may not realize, YouTube is much more than a video-sharing website, it is the second-largest search engine in the world with over 1.6 billion searches per year. Because of this, it is a great way to get traffic to your website. In this article, you will learn […]
  • SEO Strategies that get you removed from Google’s Index

    Richard Wallen
    19 Oct 2014 | 9:16 pm
    6 SEO Strategies that will get you removed from Google’s Index Google is a lot of things to a lot of people. The one constant is that it is always evolving. The company that began as an innovative search engine now controls a sprawling Web empire. One of Google’s most profitable services is AdWords, the […]
  • Dealing with Stress

    Richard Wallen
    2 Oct 2014 | 9:25 pm
    WHAT STRESS! Is your home stress-proof? Your home is your sanctuary. You should find once within the serenity of your home you should find solace, tranquility and peace. You do this by fortifying your home against chaos and negativity. I know, it doesn’t happen all the time, but it should be the goal. Stress is […]
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    The Social Calling

  • 3 Ways to Engage Your Target Audience

    Randi Sherman
    19 Nov 2014 | 10:00 am
    Once you wade through the often-murky waters of identifying the audience most likely to benefit from your products or services, or target audience, it is important to begin meaningful engagement right away. And not just any conversation will do. You will have to create an open and honest dialogue that reaches the very core of your target audience’s thoughts and beliefs, in order to have meaningful engagement. Here are three tips to help engage with your audience. Know Your Target Audience One of the biggest mishaps in addressing target audiences is not knowing who they are. Before…
  • 5 Ways Blogging Can Help Your Business

    Randi Sherman
    5 Nov 2014 | 10:00 am
    In today’s information driven society, it is easy come, easy go. If you are not doing the things that it takes to remain visible and informative to your audience, existing and potential customers will move on to someone who is. It really is that plain and simple. I’ve talked to both internet and brick and mortar business owners who say blogging is just not their thing. In almost every instance, they believe there is some great big elaborate process that one must go through to be an effective blogger. This could not be further from the truth. If you are wondering how you can…
  • Three Easy Steps to Create a Captivating Value Proposition

    Randi Sherman
    29 Oct 2014 | 10:00 am
    Creating a captivating value proposition is the lifeblood of your potential venture. It solves some sort of market problem, or perhaps spices up an old industry. It performs something new and different that will drive value and customer-demand in an awesome way. You can create a small amount of value, or massive value through your new venture. What matters is that you’re positively impacting a defined market. Here are the three easy steps that anyone can take towards creating a captivating value proposition. 1. Find Your Unsolved Problem This step is actually extremely easy but many people…
  • Top 5 Ways to Drive Traffic to Your Blog for Free

    Randi Sherman
    15 Oct 2014 | 10:00 am
    5. Create Short SEO’d YouTube Videos YouTube is one of the three biggest search engines on the internet which is used daily, next to Google and Amazon of course. People frequently search YouTube for answers to their problems. Even if they use Google to search for answers, YouTube will often still be at the top or on the first page of search results. This is an easy opportunity to capture some free traffic. You just need to create honest, valuable, and helpful videos within your niche. Have people subscribe to your blog’s YouTube channel so that they will constantly be reminded of your new…
  • David Candow – Secrets from The Host Whisperer

    Randi Sherman
    1 Oct 2014 | 10:00 am
    If you’ve ever been a little bit curious about the wild success of National Public Radio, then you may be interested in knowing that David Candow is one of the men behind the scenes of it all. He acquired the nickname “The Host Whisperer” while in Washington D.C. after thoroughly training many of NPR’s most prominent voices. Some of Candow’s most important advice for anyone who wants to speak into a microphone is also his most simple: Just try to sound like yourself. He makes it clear that trying to imitate a famous voice in radio is like taking a shortcut towards failure. Instead,…
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    TheeDesign Studio

  • WordPress 4.0.1 Critical Security Release

    Richard Horvath
    21 Nov 2014 | 4:00 am
    Yesterday afternoon, WordPress announced a new critical security release, recommending that all users update their sites immediately. WordPress websites that support automatic updates were updated within a few hours of the release. Users who were running WordPress 3.9.2, 3.8.4, or 3.7.4 were updated to 3.9.3, 3.8.5, or 3.75 to keep everything secure. WordPress 3.9.2 and older versions were found to be affected by a critical cross-site scripting vulnerability – leaving the site open for anonymous users to attack. The issue does NOT affect version 4.0, however version 4.0.1 does address…
  • A 5 Step Guide to Measuring Your ROI

    Cole Watts
    19 Nov 2014 | 4:00 am
    How do you measure your online marketing efforts? With so much noise online, it can be hard to figure out what and how to accurately measure your marketing in the digital world. Marketing is not cheap. It can actually be quite expensive, depending on the various marketing avenues you choose to pursue. It’s important that you track all of your marketing efforts, both online and offline, in order to maximize your spend and figure out what is working and what isn’t. The following 5 steps, when implemented from start to finish, will help you figure what ROI you’re getting on…
  • What We Learned From Internet Summit 2014

    Sharon Dawson
    17 Nov 2014 | 4:00 am
    Our team attended the Internet Summit, the Southeast’s largest digital gathering, on November 11 to 13, 2014 at the Raleigh Convention Center. The conference focused on Content Marketing, Social Innovation, Analytics, Emerging Technologies, and more. Sharing the Wealth: What We Learned From Internet Summit 2014 Here’s a look at a few of the things we learned from the 2014 Internet Summit: “Email marketing is not dead – it’s well and alive. It’s important to know who your subscriber is – creating emails that will draw them in and keep them loyal. It also doesn’t…
  • What We Learned From WordCamp Raleigh 2014

    Lauren Curatola
    12 Nov 2014 | 4:00 am
    WordCamp Raleigh is an annual, community-organized conference for WordPress users – where attendees of all skill levels can learn, share ideas and meet other WordPress lovers. This year WordCamp Raleigh was held on November 8 & 9, 2014 at the College of Engineering at North Carolina State University on Centennial Campus. TheeTeam spent the weekend learning about plugins, themes, and SEO tips, in addition to having one of our own speak in the Beginners track. Sharing the Wealth: What We Learned From WordCamp Raleigh 2014 Here’s a look at what we learned from WordCamp Raleigh:…
  • We Won 2 MarCom Awards for Website Design!

    Richard Horvath
    10 Nov 2014 | 4:00 am
    TheeDesign Studio is proud to announce that our web design team recently won 2 MarCom Awards for web design! The MarCom Awards recently announced their 2014 competition winners and TheeDesign Studio won twice. Our website redesign for Crossfields won Platinum and our e-commerce web design for Tin Roof Teas won Gold! MarCom Platinum Award-Winning Website: Crossfields MarCom Gold Award-Winning Website: Tin Roof Teas What Are The MarCom Awards? The MarCom Awards are an international competition that recognize creativity in print, visual, audio and web materials/programs. The competition has…
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    ME Marketing Services, LLC

  • Dear Santa: A Social Media Professional’s Wish List

    Mandy Edwards
    20 Nov 2014 | 4:00 am
    Mandy Edwards My daughters have started to make their Christmas wish lists. Actually, they started back during the summer. Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past year and there are more looming in the first part of 2015. With changes, we tend to feel like starting over. New strategies, new tools, new actions we must take. This post isn’t about that. Back to the Christmas lists. I recently surveyed my community about what they would ask Santa for for…
  • Ask Mandy Q&A: How to Be Successful in Your Career

    Mandy Edwards
    18 Nov 2014 | 4:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here Everyone wants to be successful in whatever they do. Success could mean an important job title or it could mean a lot of zeros on a paycheck. Success could be staying with the same company for 10+ years or it could be simply doing something that makes you happy. Regardless of what kind of success you are working towards, it doesn’t come easy. It requires blood (sometimes literally), sweat and tears. It means staying up all night to finish a project. Missing some of your…
  • Blending Social Media Marketing with your Traditional Marketing this Holiday Season

    Mandy Edwards
    6 Nov 2014 | 12:00 am
    Mandy Edwards It’s November, which means it’s time to get into holiday marketing mode if you have not started already. In a former life I worked in print advertising. This time of year was our busiest (still is) and most profitable for the newspapers I worked at. Businesses crammed to get as many ads as possible into the paper and spent more money than they did the rest of the year. It seemed they saved all their marketing dollars for the last 2 months of the year. Enter social media marketing and the whole holiday marketing game has changed. Newspaper advertising (and pretty much…
  • Ask Mandy Q&A: Using Facebook in Your Holiday Marketing

    Mandy Edwards
    4 Nov 2014 | 12:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here With over a billion users on Facebook, there should be no question as to whether or not you should use Facebook to market your company this holiday season. Social media has become one of the primary ways people get their news and information. By allowing customers to maintain a voice in the marketing world through social media, users have established that there is a way to meet your customer needs. Facebook users can have a very large impact, not only on the company but on…
  • Why Deleting Your Facebook Page is NOT the Answer

    Mandy Edwards
    30 Oct 2014 | 1:00 am
    Mandy Edwards I know we all have a love/hate relationship with Facebook. Recently Copyblogger took it to an all-new level – they deleted their Facebook page. Yes, a business with over 30,000 fans just walked away. I am not going to bash them in this post – it was their decision. However I can give my open, honest opinion on that decision…I think they are stupid for doing it. Facebook organic reach is down to almost nothing. Each user has the opportunity to have over 1,500 posts shown to them every time they log on. It is completely impossible for a user to see every post…
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    Minneapolis Social Media Marketing

  • Followers on Social Media Sites: Quality over Quantity

    7 Nov 2014 | 11:35 am
    Remember the time you got 1, then 10 and then 50 likes? It is an exhilarating feeling, knowing others enjoy your content enough to like or follow your page. This excitement over followers can be diminished, however. When you find you’re trying to reach out to followers and nobody’s reaching back, you might suspect something–more and more individuals and pages are realizing that maybe a significant amount of likes on their pages aren’t authentic. Especially when you have many social media sites of which to keep track, this can be frustrating. What are authentic…
  • How to Get Followers on Twitter | Build a Real Audience to Grow your Business

    16 Oct 2014 | 2:46 pm
    It’s safe to say that we all want to know how to get followers on Twitter. More followers means more interaction, and more interaction means more opportunities. What is there not to love about more Twitter followers? Check out the tips below to see how to build relationships with your followers and how to get more of them! 1) Buttons. Display your Twitter button clearly on your blog or website. Make the button apparent and refer to it so that others can notice and allow them to follow you. Promote your Twitter candidly and inform others of the benefits of following you on a…
  • How to Develop the Best Social Media Campaign

    Nicole Harrison
    17 Sep 2014 | 8:46 am
    I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and many, many, many small businesses and individuals looking to leverage social media. And honestly, I can say without a doubt it has been awesome, exciting and exhilarating. I love my work. I have passion for what I do. I’ve found…
  • 10 Social Media Tips for Small Businesses [Infographic]

    Jens Pinther
    15 Sep 2014 | 7:04 am
    Do you know what day of the week Facebook posts are most successful? Is written or visual content better for marketing? When is the best time of day for retweets on Twitter? These questions and more will be answered below. Today’s world is going mobile and becoming more technological, but people have always been social.  Where people are building relationships across oceans and discovering shared interests across other differences, social media networking is what is making this happen. There has never been a better time for your business or cause to get social. To learn more about the…
  • #FacebookFriday: How to Engage With Facebook Pages

    Nicole Harrison
    22 Aug 2014 | 8:26 am
    Welcome to #FacebookFriday, where those of us at SocialNicole are working to teach you how to use Facebook effectively for marketing your business. We’ll break down the complicated concepts into easy, step-by-step instructions that are easy to understand and apply immediately. Please scroll to the bottom of this post to check out all the posts in this series! Are you looking to accelerate your Facebook marketing today? Contact the team at SocialNicole now! We can help you build a Facebook marketing program that will get results fast! How to Like and Share on Facebook Business Pages Now that…
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  • Smart Ways of Using Google API For Optimum Results

    Jason Bowden
    15 Nov 2014 | 6:38 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: marketers are now drawing out the best advantage that they can get from using the different Google APIs for their business. A Google API consists of a Java Script that allows a third party to interact with the different Google services and to integrate its multimedia, feed based or search based content to its applications. An API is an Application Programming Interface consisting of software components that allow an application to communicate and become integrated…
  • Top 10 Major Elements to Rank Your Video

    Jason Bowden
    6 Nov 2014 | 2:43 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: marketing is the process of using video as a part of a digital marketing campaign with the goal of promoting a brand, services or products. Using video as an online marketing strategy is beneficial because it provides marketers the opportunity to connect with their target viewers in a more personal note. Video marketing has provided online marketers a far reaching success in terms of attracting many audiences to take notice of their brand, and it becomes a popular…
  • Deliver an Excellent Customer Experience Using Big Data

    Jason Bowden
    6 Nov 2014 | 2:16 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: data and management is an important aspect of any online business. Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry. IT executives harness the competence of their businesses to deliver high quality customer experience using big data.About 78% of online marketers are using big data to grow their customer database especially to help them…
  • Fine Tune Your Business Costs On The Cloud

    Jason Bowden
    6 Nov 2014 | 2:15 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: your business go for the cloud or retain a data center? While these two things may seem like the same thing, there are distinct differences that can help you decide which will be more cost beneficial for your business. The cloud technology allows companies to store important data off site while a data center will keep your data stored within an on-premise hardware system. The data stored in the cloud can be accessed using the internet, while those stored in the data…
  • SMAC Talk at TiECon Canada

    Jason Bowden
    25 Oct 2014 | 7:48 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenPanelists talk SMAC at TiEConOttawa, Canada – October 10, 2014 Sutha Kamal- Entrepreneur-in-Residence – Technicolor Ventures Jason Bowden-CEO Digital Warriors Raul F. Chong- Senior Big Data & Cloud Program Manager – IBM  Blair J. Ryan-CEO – The Rounds  Muthu Singaram-Founder & Chief VibaZoner – VibaZoneSocial, Mobile, Analytics, Cloud (SMAC) was the hot topic during a break out session at the TieCon Canada conference for Start-up Businesses and Entrepreneurs.  The…
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    Oracle Social Spotlight

  • Insights Straight From #WOMMASummit

    Oracle Social Cloud-Oracle
    21 Nov 2014 | 5:44 am
    Author: Erika Brookes, VP, Oracle Social Cloud  I attended this week the annual #WOMMASummit in Hollywood, California. As usual, it was a lively event full of industry thought leaders, informative sessions, engaging conversations, quotable tweets and more than a few innovative ideas.  I had the pleasure of speaking with LinkedIn executive Deanna Lazzaroni on the topic of B2B social marketing. Only we took a different stance on traditional “B2B” marketing with the session titled “B2B Social Media Made Simple: Hint, it’s All About P2P”. Meaning it’s all about people…
  • And Two Become One: The Convergence of Social & Mobile

    Oracle Social Cloud-Oracle
    18 Nov 2014 | 5:00 am
    Author: Amy Sorrells, Oracle Social Cloud By now everyone should understand the importance of all things mobile. Yesterday at the annual WOMMA Summit, Terry City from BuzzFeed said the following that quickly garnered lots of Twitter love: “If it doesn’t work on mobile, it doesn’t work.”  And with every new smartphone sold this becomes increasingly right on. (Image courtesy of WOMMA Summit) The shift to social media being consumed on mobile devices is very real. But many brands’ existing strategies are based on the wrong assumption that social is still a desktop/laptop thing.
  • The Power & Engagement of Social

    Oracle Social Cloud-Oracle
    14 Nov 2014 | 5:00 am
    The customer is always right. If there had been any doubt about the truth of that adage, social networking has eliminated it completely. While delivering a satisfying experience has always been important, social networks make it more vital than ever. In a very short time, social networks have fundamentally changed the way many customers expect to interact with businesses. In recent years, if a customer had a support question the person would typically refer to the support site and, if the answer wasn’t easy to find, call the contact centre. Now if a customer goes to the company’s support…
  • Facebook Allowing Users to “See Less” in Their News Feed

    Oracle Social Cloud-Oracle
    11 Nov 2014 | 4:02 am
    Author: Amy Sorrells, Oracle Social Cloud  Facebook announced last Friday that it was giving users more control of what they see in their News Feeds with the network’s newly launched “News Feed Settings” tool. The personalized tool gives users better insights to what is taking up space in their Feed, allowing them to take actions like “unfollow” friends or Pages without unfriending them. Meaning, you don’t want to see their content right now but you might come back later and change your mind. The new tool also allows for users to choose to “See Less” content from selected…
  • Lessons Learned from Pivotcon: Listen, Learn & Humanize in the Age of People-Centric Business

    Oracle Social Cloud-Oracle
    7 Nov 2014 | 2:18 am
    By Meg Bear, Group Vice President, Oracle Social Cloud  A few weeks ago I attended the annual Pivot Conference in New York City. The theme of Pivotcon, “The Digital Imperative,” focused on the creative disruption digital is having on society and how that is changing our culture, behaviors, businesses, homes, transportation, media and much more. The convergence of mobile, social and cloud technologies has altered how we view and interact with our world and empowered us to learn more, engage more, explore more, buy more, create more, share more and expand our digital capabilities…
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  • 2 Things You Must Obsess Over To Be A Great Growth Hacker

    Ross Simmonds
    22 Nov 2014 | 6:25 am
    Growth hackers are unique from other marketers for many reasons; their focus on lean marketing tactics, their love for – and understanding of – the role technology plays in modern marketing, and their ability to influence growth with limited resources and slim budgets. Considered an asset to any startup team, growth hackers are answer seekers and consistently curious. On any given day they split their focus between planning and executing for the purpose of driving sustainable or hyper growth. Over the last few months, I’ve spent time talking and studying some of the best growth…
  • The #FutureOfBusiness: Employees Will Rule

    Hessie Jones
    21 Nov 2014 | 5:37 am
    This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It? I highlighted the economic and market shifts that have forced business to finally take notice: including a volatile world economy; impending impacts on budgets; continuous tech innovation driving consumer consumption and communication – all driving significant operational and mindset changes at the corporate level. The second in the series, The #FutureOfBusiness Is Social: Adapt Or Die…
  • More Than A Buzzword: Why Personal Branding Is So Important

    Sarah Nagel
    20 Nov 2014 | 5:13 am
    Not too long ago, your professional reputation was created and maintained by two things: word of mouth and a single piece of paper, your resume. Applying for jobs was as simple as submitting an outline of your experiences and maybe a letter describing your passions and work ethic. In the world before social networks, user-friendly webhosting and easy graphic creation tools, it didn’t take much to stand out from the crowd of candidates. Now, everyone is responsible for his or her personal brand. More than a buzzword, personal branding is an important and necessary way to stand out…
  • How to Choose Your Social Media Marketing Platform: HootSuite, Buffer or Oktopost?

    Yael Kochman
    19 Nov 2014 | 5:30 am
    Social media is all about relationships and engagement, and the best way to engage with people on social networks is by directly being active on those networks. However, managing multiple social media marketing channels can be very time consuming, which is why many marketing managers choose to use the help of a social media management platform. Part of my job as the head of marketing for Roojoom is to manage our social media marketing. In an attempt to scale up our social media efforts, I’ve tried several of these platforms, and now use two of them on a daily basis. They say there’s…
  • Blog Rituals Supercharge Writing: Hack Your Evolution

    Darin L. Hammond
    19 Nov 2014 | 5:22 am
    Takeaways You are searching for methods to make your blog writing faster and better. In our evolutionary past, humans adapted rituals to create meaning and motivate action. Famously creative people sometimes have what seem like odd rituals. You can strategically use a wide and dynamic variety of rituals to rock your writing. The Origins of the Rituals That Influence Human Behavior. Have you ever thought about the actions you repeat daily as part of a routine to make your day go smoothly? Consider your grooming for example: Do you follow a specific pattern of actions from the process of…
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    Devumi Blog

  • How to use Hashtags on Instagram for your Business

    Matthew Y
    21 Nov 2014 | 4:30 am
    Hashtags have been an integral aspect of Twitter since nearly its inception. Once hashtags broke out big there, every other social media platform wanted to use them too. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images. The nature of hashtags on Instagram makes them the key element of your Instagram marketing plan. Without great hashtags on Instagram, your marketing won’t go anywhere. Period. This article seeks to take you through the basics of Instagram marketing, and build up to more advanced tactics towards the end. Hashtags…
  • 10 Ways to Advertise your YouTube Channel (With Examples)

    Matthew Y
    19 Nov 2014 | 2:52 am
    If you’re looking for ways to advertise your YouTube channel that go beyond the SEO tactics we’ve explained before, here are 10 of the best. We’re going to go a little off the well-beaten path with these 10 ways to advertise your YouTube channel. There will be some video and photo examples to help you along though!   10 of the best ways to advertise your YouTube channel 1. Traditional marketing still works: Branded t-shirts and accessories This can be a day-one way to advertise your YouTube channel: even if you and your mom are the only ones wearing them at first! You can have…
  • How to Create a Social Media Holiday Campaign

    Matthew Y
    14 Nov 2014 | 2:43 am
    It’s mid-November, your social media holiday campaign planning has to start now. As with all things in social media, you need a solid plan to make it work. Virality, new followers, increased brand exposure, and cash registers ringing like church bells don’t happen by accident. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need. There will also be some real examples pulled directly from other businesses on social media! Building your social media holiday campaign With this MarketingLand article showing that social media…
  • Using the Twitter Small Business Planner: #SmallGoesBig

    Matthew Y
    12 Nov 2014 | 12:42 am
    My friends in the Northern Hemisphere can feel it – the air is becoming cool, some of you are seeing snow, and now that it’s November 12th, holiday decorations are going up. We’ll be looking at preparing your social media channels, and your small business, for the holidays this week on the Devumi blog. First, we’ll be looking at the Twitter Small Business Planner app that was just announced this past week by Twitter. This tool will help you gear up for the holidays, and then push you all year long. Read on to join the #SmallGoesBig movement! The Twitter Small Business Planner…
  • 3 Pinterest Content Curation Ideas to Help your Brand

    Matthew Y
    7 Nov 2014 | 1:44 am
    Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. The goal of your social media channels should be to become known as a reliable source of information for your followers. Pinterest content curation helps you do this in an organized fashion, and with a little help from other web users. What exactly is Pinterest content curation? The basics of Pinterest content curation is this: Looking for content which will interest the people you want to…
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    Social Shmooze

  • [Podcast] Episode #26: What The Heck is Content Marketing Anyway?

    Social Shmooze
    10 Nov 2014 | 10:22 am
    I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it!  In this episode, Laura and I talk about the definition of content marketing and what it is and what it isn’t. We also throw in some “actionable” info that you can use immediately in your business. – Read article: - Social Shmooze
  • When Is a Blog the Right Form of Content Marketing?

    Social Shmooze
    10 Nov 2014 | 10:22 am
    According to the experts, a blog will solve all your Internet woes.  Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space. – Read article: - Social Shmooze
  • Landing Page Copywriting Mistakes That Leave Your Visitors Confused

    Social Shmooze
    10 Nov 2014 | 10:22 am
    Keep ‘em guessing.  It may work on a first date but it’s not a good tactic for your landing pages.  Why?  Because ambiguity in your copy can be a conversion killer.  Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing. – Read article: - Social Shmooze
  • Are We Speaking The Same (Marketing) Language?

    Social Shmooze
    10 Nov 2014 | 10:22 am
    CTR. Algorithm. MQL. Are you feeling confused yet?  The world of inbound marketing is rapidly changing, and some pretty confusing terminology has popped up along with it.  If you’re wondering whether marketers should really understand all of the latest acronyms and terminologies, they definitely should. Not only will it give you the power to seem smarter, keeping an up-to-date professional body of knowledge is crucial for staying abreast of the latest advances in SEO, web, and content marketing best practices. – Read article: - Social Shmooze
  • What’s the Ideal Length of… Everything?

    Social Shmooze
    10 Nov 2014 | 10:22 am
    What’s the ideal character count of a tweet? A Facebook post? A Google+ Post? A paragraph? A domain? A hashtag? A subject line? A title tag? How many words are optimal in a blog headline? How many words in a LinkedIn post? A blog post? – Read article: - Social Shmooze
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  • 11 Google Analytics Metrics Bloggers Should Track

    Roy Povarchik
    11 Nov 2014 | 1:34 am
    Hi there. Let me ask you a question and, be totally honest with me, or even better, with yourself. Are you running a successful blog? If so, kudos! I’d love to know what you categorize as successful and learn as much from you as I can.   Most bloggers I encounter don’t know how to give a straight answer to this question. Most of them answer with their gut feeling: “We’re doing pretty well, we were mentioned on X blog last week, so I guess we’re doing fine”. “We’re doing great, we’re posting about 4 posts a week!” “Honestly? I’m not sure, we have good content but,…
  • The complete comprehensive A-Z guide to using Google analytics for content marketers

    Roy Povarchik
    27 Oct 2014 | 4:51 am
    Mastering Google analytics is an important part of a content marketer’s life, yet, not many content marketers don’t feel comfortable enough using the analytics platform to its fullest. Are you still trying to figure out how to Google analytics? Can’t find a platform to give your the proper Google analytics training? Here’s a comprehensive guide of becoming a master at Google Analytics in less than 2 and a half hours:       Are there any tips i’m missing? Add them in the comments! Are you on Twitter?The complete comprehensive A-Z guide to using…
  • How to compete with over a 1,000 blogs and win (including scripts and tools)

    Roy Povarchik
    16 Oct 2014 | 12:58 am
    A week ago, I took part in AtomicReach’s Tweetchat.  AtomicReach has been hosting tweet chats regarding content and blogging for a while, and this time they invited me to be a guest on their chat and talk a little bit about my blog post,  ‘How To Make Your Content Marketing Stand Out In The Crowd’. One of the questions I was asked during the chat was – ‘How do you compete with over 1000 blogs and win”, which I thought was a fantastic question.   I quickly answered it saying: “It’s not about competing; it’s about finding your voice and unique selling point”.
  • 3 little known hacks to get more leads using Reddit

    Roy Povarchik
    14 Sep 2014 | 8:05 am
    Marketing on Reddit has been a big challenge for me to comprehend. Everyone kept telling me: if you’re Reddit for marketers doing content marketing and still haven’t tapped into the power of Reddit, then you are truly missing out. So I kept going. I would like to share with you 3 tricks that are currently working for me that I haven’t seen any marketers using. According to their 2013 stats report, you can easily see why marketers love Reddit. It gains a lot of traffic, active users who share stories and click on articles, and is basically a juggernaut for posting content and luring…
  • How To Make Your Content Marketing Stand Out In The Crowd

    Roy Povarchik
    28 Aug 2014 | 5:40 am
    Throughout the last 3 years, content marketing has gone from a methodology only advanced marketers How To Make Your Content Marketing Stand Out In The Crowd know and use to one of the trendiest and overused buzzwords. Suddenly every marketer has a blog talking about marketing. Every brand that wants to get more visitor to their website and create awareness is creating link bait posts. So how do you stand out? A quick review of my Feedly account shows that I’m following over 45 different marketing blogs; going to reveals more than 60 blogs that I wasn’t aware of or had the time…
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    eCommerce Innovators » Buzz Words

  • Maximize Your Facebook For Business Page Impressions

    Shoshi Shapiro
    9 Nov 2014 | 3:47 am
    Organic Reach on Facebook is NOT deadEvery social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number of impressions that a post that you thought was really great (and 2 years ago would have gotten fabulous organic reach) and see this:At one point, in an attempt to relieve some of my frustration, I tried to research what types of things I should be posting to maximize my organic reach.  I found TONS of blog posts and articles…
  • How to Connect Your Google+ Business Page to Google Maps

    Gordon Sutker
    5 Aug 2014 | 1:18 am
    Why Your Business Has 2 Google+ Pages & How to Merge Your Maps & Reviews With Your Google+ PageGoogle+ for business has so far been easy and straightforward.You create a Brand Page for your business, join communities, interact with your communities/experts in your field and share great content.So where are your Maps location and reviews? Do they fail to appear on your Google+ Brand Page? Probably. Your Maps location and reviews are on a separate Google+ page for your Verified Local Business and no one told you. Many people are left confused, bewildered and sad. (I know I was)FEAR NOT,…
  • Marketing to Millennials Requires Authentic Interaction

    Fran Jakubowicz
    12 Jun 2014 | 3:13 am
    Here’s an interesting fact: Millennials (a group which consists of people born roughly between 1980 & 2001) are the largest target market in existence. They are bigger than the Baby Boomers, Generation X, and any other generation that you can think of.So, the Earth is crawling with these people, and marketers (as they are known to do) have taken note.But marketing to millennials (a generation which, by the way, will be worth $200 billion by 2017) is no simple task, and offers up new and interesting challenges which have changed the way that brands go about communicating with their…
  • Incorporating Co-Citation Strategies for Local SEO

    Fran Jakubowicz
    15 May 2014 | 4:07 am
    What is SEO Co-Citation?Co-citation is similar to traditional link building in that it refers to the similarities between two web pages.  In the case of co-citation as opposed to link building, the process of co-citation requires that a third-party webpage mentions the first two web pages in a correlation to each other or simply that your site was mentioned in the same breath as an important keyword.  As an example, check out our our previous blog post on the keyword “Obamacare”.Co-citations has become a primary factor that Google uses to determine which order to rank…
  • Ten Reasons You NEED Google Plus for Your Business

    Noam Shapiro
    26 Dec 2013 | 4:57 am
    Internet Marketing and Google PlusAll Hail King Facebook!Facebook is king, right? If you’re anything like me, Facebook is your go-to for social networking. No character limits (thanks a lot, Twitter). No need to be serious (we’re looking at you, LinkedIn). You don’t even need to be a middle-aged woman who likes DIY crafts (we all know who that is). And it’s no surprise; Facebook does have a lot to offer, including a comfortable interface and tons of people on itAnd then there’s Google Plus:  I think I’m not alone in saying that at first, my use of Google Plus was less than…
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  • Can Great Content Be About Nothing?

    Gretchen Hoffman
    22 Nov 2014 | 11:30 am
    Original, quantitative, in-depth research can produce solid, compelling content, but it’s not the only approach to creating great content other people want to read. You can also write about nothing… provided that you know a little something about the nothing […]
  • What Digital Marketers Were Tweeting About in October [Study]

    Karri Carlson
    18 Nov 2014 | 4:30 am
    This month, Leadtail analyzed 46,438 tweets from 527 digital marketers published between October 1st and October 31st, 2014 to find the Top 50 Hashtags they used in October. Here’s what we found… Events Continued to Thrive September saw several marketing […]
  • How Experts Craft Their Social Media Persona [Study]

    Dennis Shiao
    12 Nov 2014 | 3:00 am
    Recently, Leadtail and PureMatter collaborated on a Social Insights report titled “Behind the Brand: 30 Influencers that Drive Social Media for the Brands We Love.” During the first half of 2014, they studied 22,642 public tweets from 30 digital executives, […]
  • B2B Perspective: How Should Marketers Measure Influence?

    Carter Hostelley
    7 Nov 2014 | 10:15 pm
    This past summer the smart folks at eMarketer reached out to interview the Leadtail team for our perspective on B2B social marketing and influence. The interview was recently published by eMarketer. Here’s an excerpt… eMarketer: How can B2B marketers measure […]
  • Social Customer Service: The Front Line of Your Brand Reputation

    Karri Carlson
    2 Nov 2014 | 6:00 am
    Customer service has never been easy… but at least in the old days, when a customer called to complain, the phone didn’t ring on the CMO’s desk. So what do you do when your #1 job is to protect your […]
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  • How to Make Money with Facebook

    Nurdin Budi M.
    13 Nov 2014 | 4:26 am
    Facebook impact on the way people react to each other. The effect has been felt by the people in a higher level of communication, so communication between people not only through text, but also through photos, status, and links to web sites and widened a on other things.Nowadays, everyone knows that social networking can be used as land for the money. Facebook can be used as an online business, whether it be a good or a service. Facebook can also be used as a customer engine on the website and create a link in it.So how do I make money with Facebook is more detailed? The first trick…
  • Social Media for Marketing Web

    Nurdin Budi M.
    10 Nov 2014 | 6:15 am
    Social media is a great way to market and improve a website. We all know that social media is a communication tool that is widely used by the public to interact between friends or even strangers who are not one country with them.For people who want to have a website, especially the rise of web traffic they have to refresh the network with the various layers of the world community to work together to facilitate a good relationship.Share a variety of brands of products or services you are selling to them through social media, as this is the main reason you should do if you want to give them a…
  • Tips to Increase Blog Traffic with Targeted Trending News

    Nurdin Budi M.
    5 Nov 2014 | 9:31 pm
    You must have been well aware that content will help in improving blog traffic and this has also been done by many bloggers to build their blogs in order to be the best.Although sometimes a little insert a topic which is very controversial or strange to get the attention of readers of the blog.In addition to using tricks that have been common in the above, there are several ways to increase traffic to blog with easy, by using the trending topic or news that are much sought after and reported by others, are as follows:1. Creating a celebrity news Celebrity popularity has fairly high in…
  • Building Traffic with Social Media

    Nurdin Budi M.
    3 Nov 2014 | 8:31 am
    So if you currently have a website and you are regularly providing content on a daily basis. Then you also have done various advertising programs and also has an ad on your website. So what else should you do to make the website better?If you are doing things above then this is the time you do one more step that really will make the website go up, build traffic, especially in high volume. This will not happen if you just keep quiet and do nothing and just wait in front of the computer or in a chair alone.Below are several ways to set up a website and increase traffic using social media:The…
  • Algorithms in Search Engines and Determinants Algorithm

    Nurdin Budi M.
    31 Oct 2014 | 4:52 am
    Why Search Engine Algorithms in Search Engines Important? For SEO experts, it may already be familiar and have become a common discussion, then what about those who are beginners and do not know more than them? Yes they sometimes mistranslated on an algorithm of search engines.This article will help you to explain about the algorithm and some of the terms commonly used by many SEO experts increase traffic to their blog or website.Every online business must understand and have the main tool that will be used to make the business accepted and get the best traffic on the internet. So what is an…
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  • Global Warming: The Cause of Crazy Winters

    Alex Noudelman
    22 Nov 2014 | 2:28 pm
    Hundreds of millions of people in North America and Europe battle snow and ice storm year after year, wondering why they are being punished with bitter cold, especially when spring arrives and the weather forecasts are in the minuses. You probably remember the 2013 Ice Storm that hit central and eastern parts of Canada as well as North Eastern United States in December, 2013. The storm resulted in the deaths of 27 people, loss of power to over a million residents, and $200 million+ in damages. The winter before that was as brutal. In February 2013, the Winter Storm Nemo hit parts of…
  • Patriots Celebrate 1 Million Twitter Followers By Offending Everybody

    Miri Elmaleh
    21 Nov 2014 | 11:04 am
    The twittersverse is a place in which mistakes are frequently and hilariously made, largely on the part of huge corporations who just don’t pay attention, which makes it even more awesome. Last weeks, New England Patriots’ social media campaign reached a 1 million follower milestone on their twitter feed when they tweeted a digital Patriots jersey with the twitter handle of each fan on the back. The thing is, social media is comprised of a large sum of idiots, and some of those idiots have racial slurs in their twitter names, and when large corporations do not factor in these idiots,…
  • Husband Filming Wife Singing Salt n Pepa Gets Over 9 Million Views on Social Media

    Miri Elmaleh
    20 Nov 2014 | 11:19 am
    A few days ago, a video of a woman rapping to Salt n Pepa went viral with over 9 million views. It went viral in only a couple of days. This video was unremarkable. It was neither extremely funny nor insightful and was only forty seconds long. How this video managed to spark the interest of over 9 million people perplexes me. Bottom line; it’s just not good enough for that. Previously, home videos that have gone viral on YouTube have been pretty exceptional, unbelievable, funny, or heartwarming. This video is none of these things. One could argue that this is the work of expert social media…
  • Why We Really Have International Men’s Day

    Alex Noudelman
    19 Nov 2014 | 1:05 pm
    November 19, 2014 happens to be International Men’s Day. According to the organization’s website, International Men’s Day is, “…an occasion for men to celebrate their achievements and contributions, in particular their contributions to community, family, marriage, and child care while highlighting the discrimination against them.” International Men’s Day is not the same thing as International Women’s Day. Men are not celebrating this day because they are able to study in universities in their country of residency without fear of vengeance. Men do not celebrate their rights…
  • Top 10 Ridiculous Public Relations Blunders of All Time

    Alex Noudelman
    17 Nov 2014 | 8:32 pm
    The aim of public relations is to depict your business in the best way possible. This can range from establishing yourself in the market to doing damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write or report on your good deeds. Below are 10 of the most ridiculous Public Relations Blunders of All Time.   10. Abercrombie & Fitch Most people who shop at Abercrombie & Fitch are frat boys and party girls. Unfortunately, this isn’t the market that the clothing company wants to…
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    Driftrock Blog

  • Why You Should Automate Facebook Custom Audiences

    Gabi Barbosa
    14 Nov 2014 | 6:29 am
    Facebook has managed to create the holy grail of laser-focused marketing, allowing you not only to reach your customers on Facebook, but also find more customers like your best ones. If you've used Facebook Custom Audiences or Lookalikes before, then you probably know by now how powerful they are. However, manually uploading audiences as CSVs every so often can be inefficient and doesn't scale. Here's why we think automatically syncing your audiences is essential, and why we built Driftrock Flow: 1. It saves time by removing the need for manual CSV exports and uploads Doing it the…
  • How to automate your Facebook Custom Audiences using Infusionsoft

    Matt Wheeler
    7 Nov 2014 | 5:43 am
    If you use Infusionsoft, it's likely that it's the heart of all your customer email communication. But that's not the only place your customers hang out. Did you know the average Facebook user logs in 15 times a day? We are going to show you how automatically sync your Infusionsoft lists with Facebook Custom Audiences every 3 hours. This means you can: 1) Target ads at your existing customers on Facebook to increase conversion (go beyond just email!). 2) Exclude your existing customers from certain Facebook campaigns to reduce costs. 3) Reach new customers who are similar to your…
  • 6 Cool Things You Can Do With Facebook Custom Audiences

    Gabi Barbosa
    12 Oct 2014 | 1:18 pm
    In the world of Facebook advertising, the powerful Facebook Custom Audiences are easily our favourite product. We’ve recently had quite a few people ask us what they are, how to use them and make the most of them, so we’ve put together this very quick guide on Facebook Custom Audiences. Simply put, Custom Audiences are lists of people who are already part of your audience (your current customers/users, past purchasers, high value customers, loyalty programme members, warm leads, etc). Using Custom Audiences, you can find them on Facebook and communicate/engage with them using this…
  • New Facebook Custom Audiences Integrations with Driftrock Flow: Mailchimp, Infusionsoft and Hubspot

    Gabi Barbosa
    28 Aug 2014 | 9:01 am
    You asked for it, and we got your back! We are very happy to announce that we have launched new integrations for our Facebook Custom Audiences management tool, Flow. What does this mean? We created Flow so marketers who use the great product that is Facebook Custom Audiences, like ourselves, would have an easy way to manage said Custom Audiences. Mailchimp, Hubspot and Infusionsoft join and Constant Contact in the list of tools you can now integrate Flow with. Once you link Flow to any of these tools, you are able to automatically sync your customer data, segments, lead lists or…
  • What Twitter's New Ads Interface Means for Your Campaigns

    Gabi Barbosa
    8 Aug 2014 | 7:49 am
    At last! Yesterday Twitter unveiled an all new ads interface (OK, maybe not ALL new, but a bit different), which takes it a few steps in the direction of Facebook's ads interface, allowing you to create campaign objectives and only pay for the actions that correspond to your objective. Objectives You can create Twitter ad campaigns with the following objectives: Followers - to use when you are looking to grow your Twitter following. Website Clicks or conversions - for when you want to promote a specific product or service, or want to drive more traffic to your website. For conversions,…
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    SenaTechno ~ give you tech knowledge more

  • How to Make Money with Facebook

    13 Nov 2014 | 4:26 am
    Facebook impact on the way people react to each other. The effect has been felt by the people in a higher level of communication, so communication between people not only through text, but also... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Social Media for Marketing Web

    10 Nov 2014 | 6:15 am
    Social media is a great way to market and improve a website. We all know that social media is a communication tool that is widely used by the public to interact between friends or even strangers who... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Tips to Increase Blog Traffic with Targeted Trending News

    5 Nov 2014 | 9:31 pm
    You must have been well aware that content will help in improving blog traffic and this has also been done by many bloggers to build their blogs in order to be the best. Although sometimes a little... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Building Traffic with Social Media

    3 Nov 2014 | 8:31 am
    So if you currently have a website and you are regularly providing content on a daily basis. Then you also have done various advertising programs and also has an ad on your website. So what else... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Algorithms in Search Engines and Determinants Algorithm

    31 Oct 2014 | 4:52 am
    Why Search Engine Algorithms in Search Engines Important? For SEO experts, it may already be familiar and have become a common discussion, then what about those who are beginners and do not know more... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
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  • 4 Social Media Coupon Campaigns to Successfully Promote an Ecommerce Business

    Madelyne Oliver
    17 Nov 2014 | 8:44 am
    For most eCommerce brands, the main goal of social media marketing campaigns always comes back to getting more customers and driving more sales. In a crowded online ecommerce arena, how do you attract customers and retain them so they keep purchasing from you? Today we will talk about how to do exactly that using coupon campaigns. And we’ll share examples of campaigns that successfully engaged customers on social media to: Drive revenue Increase customer loyalty Unleash the powerful weapon in an online merchant’s arsenal: Coupon Campaigns. So Why is it Important to Offer Coupon…
  • How to Promote an Event Using Social Media

    Glen Kosaka
    3 Nov 2014 | 8:35 am
    Social media is a great channel for promoting events. It’s not only a great way to reach your fans, but also a great way to expand your reach through shares and retweets. Promoting events like seminars, webinars, special guests, product demonstrations, conferences and concerts using social media can be effective if you follow these guidelines. Here are 7 tips to show you how to promote an event using social media. 1Tell them why they’ll benefit Make sure your fans know why it will be so great for them. Get them excited about what they’ll experience or the value they’ll receive.
  • 5 Social Media Workflows To Keep Your Team On The Ball

    Glen Kosaka
    13 Oct 2014 | 9:12 am
    When you’ve got a lot going on with your social networks and it’s important to coordinate efforts with your team, it helps to document the social media workflow for each critical process. Whether you’re an enterprise team or a marketing agency with many clients, this will help ensure that everyone knows their social media team role and place in the flow. Here are sample social media workflows for five critical social media processes. 1Communicating – Posting and Scheduling Posts This is the most basic but critical process for social media. Creating compelling posts is always a…
  • 10 Reasons Why Your Business Needs a Loyalty Program

    Guest Author
    29 Sep 2014 | 9:05 am
    Today’s guest author is Sherry Hayes-Peirce. Sherry is a former TV Journalist, who now presents workshops and delivers keynotes in the U.S. and Australia on Social Media. She is currently working on a book about how churches can use social media to share the message and engage future generations, she also guest blogs for Rignite and other publications. Many businesses believe the return on loyalty programs is not worth the time or resources necessary to manage it. Well consider this: • It costs a business 6 to 7 times the number of resources to acquire a new customer vs. retaining an…
  • How to Use Social Media In Your Retail Marketing Strategy

    Glen Kosaka
    22 Sep 2014 | 9:10 am
    5 Stones Media is a full-service marketing agency with a number of great clients. They have their hands full juggling many client projects and delivering results for their social media activities. The 5 Stones Media team doesn’t have time to waste on social media activities that aren’t directed to achieving specific goals for their clients. One of their specialties is in managing social media for retail business. Their client Hammond Square, a local shopping center, wanted to incorporate social media into their retail marketing strategy to help drive traffic to the retailers in…
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    moreFollow Twitter Tips

  • 20 of the Best Twitter Marketing Articles

    Laura Kimball
    4 Nov 2014 | 12:04 pm
    If you are looking for big wins in your marketing, odds are you are using Twitter as part of your strategy. You would think with only 140 characters to work with it should easy, but many of you know it is actually quite complicated. To make things easier I have accumulated a list of helpful... Read More ... The post 20 of the Best Twitter Marketing Articles appeared first on moreFollow Twitter Tips.
  • Infographic: The Ideal Length of Everything Online

    Laura Kimball
    27 Oct 2014 | 2:08 pm
    This very informative infographic is brought to you by our friends at Buffer and SumAll. We found it so helpful we decided to share it with you. Any smart marketer puts a lot of thought into crafting the perfect words for a title, but are you optimizing the length. For that matter are you paying... Read More ... The post Infographic: The Ideal Length of Everything Online appeared first on moreFollow Twitter Tips.
  • Boost Your Content Marketing Strategy With Social Media

    Laura Kimball
    14 Oct 2014 | 6:50 am
    According to the popular Content Marketing Institute 93% of B2B marketers use content marketing. If you are leveraging Content Marketing to generate traffic you understand there are some challenges. To be successful you must understand the basic principles. Say you make it past the first hurdle and you are creating great content. Give yourself a... Read More ... The post Boost Your Content Marketing Strategy With Social Media appeared first on moreFollow Twitter Tips.
  • 10 Ways to Improve Your Twitter Engagement

    Laura Kimball
    2 Oct 2014 | 5:48 pm
    For those of you who get the benefits of social media and what it can do to drive traffic to your website you have already figured out just how to be follow worthy. For others you may need a little help understanding how the social relationship works, so here are some tips to improve your... Read More ... The post 10 Ways to Improve Your Twitter Engagement appeared first on moreFollow Twitter Tips.
  • Twitter Marketing Secrets For Your Business

    Laura Kimball
    1 Oct 2014 | 1:54 pm
    More and more business are using Twitter to generate traffic and ultimately leads! Twitter can be a great resource to reach your audience. When selecting your social media efforts you should go where your audience is already participating. Check out a few interesting Twitter stats! For instance according to Pew Research 74% of online adults... Read More ... The post Twitter Marketing Secrets For Your Business appeared first on moreFollow Twitter Tips.
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    Social Media Monitors

  • The Mobile Marketing Revolution

    Chelsea Heaney
    19 Nov 2014 | 10:12 pm
    Do you have a strategy or plan for your business’ mobile marketing? Have you looked into the prospects of mobile advertising? If you haven’t then you definitely need to take a look now. If the last five years are anything […]
  • New Facebook ‘Groups’ App Ticks All The Boxes

    Michaela Walsh
    18 Nov 2014 | 6:41 pm
    Facebook has just rolled out a new standalone app for Facebook Groups, designed to make using groups as simple and accessible as possible. Aimed at those already actively engaged in groups, the app’s features are set out clearly and conveniently […]
  • How Australian Social Media Has Changed In The Last Year

    Elli Summers
    11 Nov 2014 | 9:27 pm
    It’s almost the end of another year, so it’s an excellent time to reflect and compare how much social media has grown in Australia. We compared Australian social media statistics from October 2013 and October 2014. At the end of October 2014 […]
  • Instagram Update Is A Winner

    Michaela Walsh
    11 Nov 2014 | 5:44 pm
    Instagram has released a new update that is arguably the best one yet. The most exciting new feature, which was apparently the most requested, is the ability to edit captions on photos after they have been posted. Up until now, […]
  • Facebook Assisting in Fight Against Ebola

    Michaela Walsh
    6 Nov 2014 | 4:01 pm
    Last month, Facebook founder Mark Zuckerberg and his wife, Priscilla, donated $25 million to the Centers for Disease Control Foundation to help fight the Ebola Virus. Now, Facebook has further committed to the fight against Ebola with a ‘donate now’ […]
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    Social Strategi

  • Top 10 community influencers for the San Francisco Giants

    Shilpi Agarwal
    11 Nov 2014 | 9:11 pm
    The San Francisco Giants just won the world series again. This was their third championship in the last 5 seasons. It’s interesting that they were originally called the New York Gothams before the team moved to San Francisco is 1958. As one of the longest established professional baseball teams, the franchise has won the most... The post Top 10 community influencers for the San Francisco Giants appeared first on Social Strategi.
  • The Prime Minister of India – Narendra Modi’s top Twitter Influencers

    Shilpi Agarwal
    23 Oct 2014 | 11:51 pm
    Narendra Modi, is the 15th and current Prime Minister of India since May 2014.  An unusual political leader, Narendra Modi believes: “Mind is never a problem. Mindset is” Mind is never a problem. Mindset is ~@narendramodi @shilpiagarwal01Click To Tweet - Powered By CoSchedule Here’s an overview of social data insights from his twitter community. Narendra Modi’s... The post The Prime Minister of India – Narendra Modi’s top Twitter Influencers appeared first on Social Strategi.
  • #SocialNirvana: Hubspot’s Social Audience Insights

    Shilpi Agarwal
    3 Oct 2014 | 7:29 am
    Hubspot and inbound have become synonyms and in many ways, Hubspot has redefined today’s marketing. Since it’s start in 2006, Hubspot has raised over 100 million in funding and is on a mission to make the world more inbound. In a recent report based on a study by Social Media Examiner, Hubspot reveals that 72% of marketers... The post #SocialNirvana: Hubspot’s Social Audience Insights appeared first on Social Strategi.
  • #SocialNirvana: Coca Cola’s Social Audience Insights

    Shilpi Agarwal
    22 Sep 2014 | 10:12 pm
      Brands invest a huge amount of time building their social audiences also known as fan following. But the million dollar question is, once you build these audiences, how do you keep them engaged? Well, there are different engaging techniques from running promotions and contests to creating a community of insiders to soft selling, but in order... The post #SocialNirvana: Coca Cola’s Social Audience Insights appeared first on Social Strategi.
  • Top Mobile-First Social Media Apps [Infographic]

    Shilpi Agarwal
    30 Jun 2014 | 10:44 am
    Mobile app usage continues to surge as desktop usage plateaus. A recent report by comScore shows that many of the well known social networks are seeing far more traffic and time spent through mobile devices than through desktops. This mini Infographic brought to you by the Silicon Valley Data Girl designed using Freepik vector shows... The post Top Mobile-First Social Media Apps [Infographic] appeared first on Social Strategi.
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    C4 Compete

  • Why You should be using Twitter’s Embeddable Tweets

    22 Nov 2014 | 6:56 am
    Integrating social media is so important to any business strategy. It’s through connecting the jigsaw pieces that we see the big picture and are inspired by it. In everything you do, it’s important to think strategically about integrating your different marketing channels to share one unified messages. This includes blog posts. While social sharing is great, let’s go deeper. Let’s make it easier for our customers to engage with us on social media platforms like Twitter without leaving our websites.  Let’s use Embeddable Tweets.   Benefits of Embeddable Tweets The biggest…
  • Social Media: Viral Intentions vs. Value Intentions

    20 Nov 2014 | 10:53 am
    The greatest thing about social media is that puts every person in every business on a level playing field. Everyone is equal. This is why it is the one place  where small businesses can take on the big dogs of the business world and win.   Dundee taxi driver Jimmy Smart provides a perfect example of how a small business can become a viral hit.   The reason this video is so great is that it wasn’t designed to go viral. In fact, it was a customer who took the video. It wasn’t staged and it wasn’t a publicity stunt. Jimmy was just doing his job as he’s always done.   As…
  • Four Ways Your Care Home Should Be Using Social Media

    14 Nov 2014 | 3:27 pm
    When it comes to marketing your care home, social media as a key communication channel may seem like a strange choice. In fact, the idea of increasing your resident intake through Twitter or Facebook might be completely foreign to you. If so, you’re not alone. This is a common disconnect shown across all areas of social care. …But can I tell you a secret? This is precisely why YOU have a huge opportunity right now to capitalise on just that. You see, Care Homes and Social Media Marketing are a perfect fit disguised under the common myths of ‘my audience isn’t on social media’ and…
  • 5 Ways To Increase Email Opt-Ins

    13 Nov 2014 | 5:16 am
    Ever wondered how to increase your email subscribers? Social media is an incredibly powerful tool when it comes to marketing. The thing is, it is just one piece of the marketing puzzle. If you want to maximise the results you attract, you need an integrated marketing mix. This means taking advantage of a number of different communication channels both online and offline. That brings us to email. Having access to your target audience’s email addresses is incredibly valuable. Sometimes even more valuable than a one-off sale… no, really! Email offers a direct communication with…
  • Social Media and The Law of Reciprocity

    29 Oct 2014 | 5:33 pm
    When it comes to social media marketing, we often hear that we should be providing value up front. If we provide a ton of value then people will buy from us. You’ve heard this right?   The problem is that the WHY is never explained fully. If you don’t know WHY you should be providing value and how that ties to your long term strategic success, it can be difficult to implement. The Law Of Reciprocity   The reason why social media is so effective is the law of reciprocity. The law of reciprocity states that when someone provides us with something of value, we feel compelled to…
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    Audienti » Blog

  • 5 Things You Should NEVER Tweet

    Caroline Coppel
    21 Nov 2014 | 6:00 am
    There are no take-backs on Twitter. No matter how fast you can delete an unfortunate tweet, as we witnessed on The Newsroom last week, someone always finds out. It’s important to familiarize yourself with Twitter best practices, and use those do’s and don’ts to create a company-wide Twitter policy. Below, we’ve got examples of five things you should not, under any circumstance, ever tweet. You can also read up on Twitter best practices and other social media tips in our free whitepaper, “Rates and Ratios: How Much of What to Do in Social Media Marketing.”…
  • 5 LinkedIn Hacks You Can Do Today

    Caroline Coppel
    20 Nov 2014 | 6:00 am
    LinkedIn is not just for finding jobs and endorsing random skill sets. The network is also a great marketing tool, particularly for B2B businesses. However, marketing on LinkedIn can be a little tough to crack—blatant selling is generally frowned upon—so how can you make it work for your business? Below, we’ve got five easy LinkedIn hacks that you can do today to improve your marketing. Free Bonus: We’ve also got some great resources on using other social networks for effective marketing strategies, like “Rates and Ratios: How Much of What to Do in Social Media…
  • 3 Ways to Customize Your Cyber Monday Marketing

    Caroline Coppel
    19 Nov 2014 | 6:00 am
    Cyber Monday has grown well beyond the cute little promo day for people too timid to fight the hordes at brick-and-mortar stores. Marketers have two weeks to step up their game and compete for those millions of eyeballs, clicks, and dollars. The best way to stand out in the crowd is to customize your Cyber Monday marketing. People are on the lookout everywhere for gift ideas, so the more channels you use for your Cyber Monday marketing, the more exposure you get. This is cross-channel marketing 101. However, while you want all of those channels to promote a consistent message, evaluate their…
  • Getting Social Media Conversations Right

    Caroline Coppel
    18 Nov 2014 | 6:00 am
    Talking with your customers via social media is tricky. You don’t want to ignore them, but you don’t want to seem creepy by following their every move. You want to be timely, but you don’t want to stick your brand in places it doesn’t belong. Participating in social media conversations can show your customers that your company has a personality. Brands like Taco Bell have created a playful, clever tone online, responding to customers’ photos and tweets with humor and wit. But there are just as many brands that have attempted to jump into social media…
  • 4 Social Media Ideas for the Season

    Caroline Coppel
    17 Nov 2014 | 6:00 am
    It seems to come earlier and earlier every year, but the holiday season will be here before you know it. What does that mean for your marketing, especially your social media marketing? The holidays are a perfect opportunity to put your 1:1 marketing and social media skills to good use. In fact, Mashable reports that “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.” Free Bonus: Our free whitepapers, like “Intro to 1:1 Marketing” and “Rates and Ratios: How Much of What…
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    Home Business & Internet Marketing Avenues

  • Facebook Profiles, Pages and Groups Described

    22 Nov 2014 | 3:48 am
    Facebook can be complicated, specifically for those simply starting with it. I hear a great deal of individuals getting baffled in between profiles, pages and groups. A lot of them are obviously, newbies. Individuals like me who have actually been making use of the service given that its early days, have actually embraced with the brand-new things that ultimately came. For newbies simply beginning out, this can be a laborious and complicated procedure. Let me discuss the distinctions in between Profiles, Pages and Groups. Profile A Profile is the standard advantage you get when you initially…
  • Marketing and advertising diary of an SEO

    16 Nov 2014 | 9:54 pm
    Marketing and advertising is executed for marketing objectives when doing company in lots of various markets. These sectors consist of fine art, style, sporting activities, trip as well as computer systems. The computer system market makes wonderful usage of marketing and advertising by using the different internet marketing techniques that are readily available, to advertise company as well as individual sites. Internet marketing SEO represents seo which is, the procedure of impacting the presence of a web site on online search engine, by making using of lawful internet marketing devices as…
  • Mobile Marketing And Branding on the Move!

    9 Nov 2014 | 5:41 pm
    With the expansion of SmartPhones (3G apples iphone), as well as now SuperPhones (4G Android OS), it has actually never ever been simpler for customers to attach on social media sites stations, browse the internet, as well as make investments on the internet any place and also whenever. When an advertising campaign triggers your passion, pertinent and also important details is instantly offered on your SuperPhone. New innovation allows you to merely check QR Codes with an App on your SmartPhone, and also be immediately linked to a site, a video, number or to whatever the online marketing…
  • Marketing Your Home Business For Free

    27 Oct 2014 | 5:16 am
    You Can Market Your Home based business Free The concept of marketing a home based business could frighten some individuals, merely due to the high expenses included with home based business marketing. There are plenty of methods to promote your house company without breaking the bank. Right here are simply a couple of: 1. Get Free Press Whenever your home based business has some kind of achievement or sponsors a contest or occasion, attempt to believe in regards to news article, and so on. Make use of any and every fitting chance to send out a post to the regional paper, discussing your…
  • Controling Social Media Networks

    22 Oct 2014 | 8:07 pm
    Social network– Who’s In Control? If you have actually invested any quantity of time on social media then you understand it is possible to publish a blog site entry and be notified to brand-new posts to your blog site whenever a brand-new post is made. Of course all of this is done under the idea that you are working to market your business with social media, however the fact is there comes a point where you can invest an excessive quantity of time matching with individuals you do not actually understand for one little aspect of advertising capacity. Kindly remember this post is…
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    Twine Social

  • New Feature: Google Analytics Event Tracking

    17 Nov 2014 | 3:27 pm
    We’re pleased to announce the availability of Google Analytics Event Tracking integration. Now, you can measure how users interact with the content on your social hub from within your Google Analytics account. For example, you might want to measure how many times an item was shared on Facebook, or how many times a particular item was retweeted on Twitter. This feature is ideal for agencies and partners who rely on Google Analytics to demonstrate social value to clients. Learn how to activate this new feature in just two short steps. The post New Feature: Google Analytics Event Tracking…
  • New Feature: Flickr Galleries & Groups

    6 Nov 2014 | 6:54 am
    Our development team just released support for Flickr Galleries and Flickr Groups. Now, it’s simple to display your curated Flickr Galleries and Flickr Groups on your social media hub. This feature comes on top of our existing support for Flickr Tags, Flickr Photosets, and Flickr Search. Simply add in the Gallery or Group:     And your Flickr photos will be beautifully and seamlessly integrated into your social hub.   But wait, there’s more… You’ll often find that a few tweaks to the Flickr photos are in order. Once you’ve added your Flickr…
  • Our Favorite Social Media Blog Posts This Week

    17 Oct 2014 | 9:07 am
    Donna Moritz — Get Canva on Your iPad Canva, “the easiest to use design program in the world,” according the Webbys, just released the easiest to use design program on iPad in the word, according to, well, anyone who’s used it. Check out Donna’s look at the new program, watch the video, and download it for yourself. Why We Love It: Social media marketers need more visual content—and they need quickly. Canva does that better than pretty much anyone else. Brandon Schaefer — Why It’s a Good Idea to Reshare GooglePlus Content from Your Top Market Segment…
  • 5 Ways to Write Tweets (with Examples)

    12 Sep 2014 | 7:08 pm
    5 Ways to Write Tweets Your Followers Will Actually Read (with Examples) 1. Keep it short. When tweets are unnecessarily long, readers are less likely to read them. Plus, when your tweet is retweeted with a comment (always a good thing) the end of your tweet will be cut off. When the end of your tweet is a link this causes problems. So stick to the point and let a nice graphic do the work for you. Like this clever tweet from Orea: You might want to sit down for this. #Ollusions — Oreo Cookie (@Oreo) September 9, 2014 2. Call them to action. Your tweets are over…
  • New Feature: Post Authoring & Editing

    9 Sep 2014 | 3:11 pm
    Our development team just released an powerful new feature to your social media hubs: Post Authoring & Post Editing. Now, it’s simple to author new content into your social hub. This feature is great for featuring content that may not existing in your social channels yet, or for giving prominent attention to your featured content. We’ve made this new feature super-easy to find in the new TwineSocial toolbar. Assuming that you’re currently logged in to your TwineSocial account, navigate to the page where you have your social hub embedded and look for the toolbar in the…
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    Soldsie » Soldsie Blog

  • Tips for Creating a Seasonal Instagram Campaign

    Josh Brown
    19 Nov 2014 | 7:16 pm
    The holidays are a wonderful time to build relationships with your target audience. By using Instagram, you’ll have the opportunity to interact with customers through photos and videos that will inspire them throughout the holidays. Not only that, but the holiday season is charged with emotions, which means customers will more likely make purchases from your business. If you’re planning to use Instagram as one of your holiday marketing tools, here are five last-minute tips for creating a seasonal Instagram campaign: Create a Holiday Theme for Your Brand Make magic happen for your brand by…
  • Facebook Allows Users More Control Over News Feed

    Jenny Xie
    18 Nov 2014 | 7:10 am
    Crafting the perfect Facebook News Feed is no easy task. Though users are flooded with irrelevant posts from people, pages, and groups, they’re also wary of letting Facebook dictate what they see. Thankfully, Facebook recently announced an update that places the power in the user’s hands. Now when you encounter a post you don’t like, tap on the down arrow in the upper right hand corner to pull up a menu and select “I don’t want to see this.” Then, you can further customize your News Feed by choosing to see less from that person or unfollow them…
  • Top Apps to Create Visual Quotes for Instagram

    Jenny Xie
    13 Nov 2014 | 4:47 am
    On social media, an eye-catching quote packs a punch. Whether it unites your followers under a relatable statement, serves as motivation, or makes them laugh out loud, a quote is sure to solicit engagement and shares. There are several apps out there that help you create striking visual quotes to share on Instagram, Facebook, and other platforms–here are some of our favorites! InstaQuote A tried and true app, Instaquote has everything you need to bring your words to life: color and font customization, fine-tuning options for alignment, and a variety of backgrounds to choose from.
  • Psychological Triggers to Convert Leads into Customers

    Josh Brown
    10 Nov 2014 | 8:50 pm
    If you offer a good product or service, chances are there are many people who would be interested in it. What converts them from being prospective customers to becoming actual customers though? Read on to find out about the psychological triggers behind closing a sale. Avoiding Pain, Gaining Pleasure Humans are hard wired to avoid pain and look for pleasure. The greatest urgency is to avoid pain though – the worse the pain, the more likely someone will look for a solution (the greater the headache, the more likely someone will swallow a painkiller). Pleasure in and of itself isn’t as…
  • How to Use Instagram to Make People Fall in Love with Your Brand

    Josh Brown
    7 Nov 2014 | 12:45 pm
    When it comes to making people fall in love with your brand, you have to make them believe in your company. An effective way to accomplish this goal is to tell a visual story about your business. According to WishPond, 90 percent of information transmitted to the brain is visual making Instagram an effective social network for customer engagement because brands can tell their unique story through photos and videos. Additionally a study by Digital Insights shows that there are 200 million active monthly users on Instagram. In fact, 50 million users have signed up for Instagram just…
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    RSS Feed | HelloWorld Blog |

  • Location Based Services Best Practices: Be Helpful, Not Annoying

    Melissa Summers
    20 Nov 2014 | 8:40 am
    <p><img src="assets/Blog_Photos/2014/November2014/helloworld-lbs-top.jpg" alt="Location Based Text Messages" width="565" height="200" />Location Based Services (LBS) are extremely helpful additions to the mobile landscape, they allow us to access our real-time location to help us connect socially with those around us, play games, house hunt or simply map our way home.</p> <p>As a marketer, LBS offers a great way to communicate with your consumer. It can help them find you, share your products or services with their social circles…
  • What do Facebook’s News Feed Algorithm Updates Mean for Brands & Promotions

    Melissa Summers
    19 Nov 2014 | 8:24 am
    <p>Last Friday, <a href="" target="_blank">Facebook announced upcoming changes to their News Feed Algorithm</a> that will impact how a brand’s organic content will appear in consumers’ News Feeds. The changes come out of an ongoing survey conducted by Facebook to understand how people feel about the content in their newsfeed. Their findings indicated people want to see more stories from friends and Pages, and less content that is promotional in nature. </p>…
  • Belk's Santa Baby Sweepstakes 2014

    Melissa Summers
    11 Nov 2014 | 10:52 am
    <p>It's that time again…the world is looking a little more red and green and you may have heard your first Jingle Bells piped through the speakers at the grocery store. Retailers have been busy planning and building their holiday campaigns, which means we at HelloWorld are already bursting with holiday spirit. Today we're featuring one of those holly jolly campaigns, Belk's <a href="">Santa Baby Sweepstakes</a>.</p> <p><img src="assets/Blog_Photos/2014/November2014/Belk-Santa-Baby.jpg"…
  • Launch a Promotion In 5 Days!

    Melissa Summers
    5 Nov 2014 | 2:48 pm
    <p>Did you know October is our busiest month from a product development standpoint? This is when our client’s holiday campaigns take shape after months of planning from strategy to legal to creative. October is when the programmers put the final steps in motion so these projects are ready for launch in time for the holiday season.</p> <p>It’s already November so it’s probably too late for the most custom campaigns, but there’s still time to launch a holiday promotion in as few as 5 days.<br /> <br /> Learn more about our Promo Apps product…
  • eeekPrize becomes HelloWeen 2014

    Melissa Summers
    27 Oct 2014 | 3:47 pm
    <p>It's no secret we take Halloween <a href="">pretty seriously</a> around here. Now that we've transitioned from eeekPrize to HelloWeen, it was time to go big; a new theme, crazier costumes, and <em>so. much. candy.</em></p> <p>This year's best individual costume, Autumn's Crazy Cat Lady, was topped off with blue eye shadow, litter scoop, and ripped nylons.</p> <p><img…
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    EveryoneSocial Blog

  • What True Thought Leadership Is Not

    Eric Roach
    20 Nov 2014 | 3:54 pm
    Last week I spoke about the value of genuine thought leadership, which is the Holy Grail of content that produces authority and credibility to the leaders and organizations that can excel on this front. But it is equally vital in a discussion of thought leadership and social media sharing to examine the things that thought leadership is not, as follows: Thought Leadership is Not Lead Generation First and foremost, thought leadership is not lead generation. Far and away, marketers name lead generation as their highest priority (71.3% in both 2013 and 2014 according to Marketing…
  • Why Embrace Employee Advocacy? Genuine (Not Promotional) Content Wins

    Eric Roach
    18 Nov 2014 | 8:03 am
    Last week Mashable reported that Facebook is cracking down on promotional material posing as status updates. The things Facebook is rejecting speak to the very reasons some employees tend to fear the invitations and requests of their organizations to put up posts about workplace topics on their social media feeds.
  • What Is True Thought Leadership?

    Eric Roach
    14 Nov 2014 | 1:28 pm
    The term thought leadership has begun to occur so frequently over the past 7-8 years that it's coming to mean many things. Initially, the concept began as the natural outgrowth of educative marketing—the concept of developing relationships with prospective customers by engaging them with non-promotional and industry oriented conversations. In short, value-added information, coming from an expert source point of view. Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news…
  • Employee Advocates: How Businesses can Thrive in a Content-Centric World

    Eric Roach
    11 Nov 2014 | 1:39 pm
    Gone are the days when businesses could rely on slick marketing campaigns and clever ads to drive sales. To conjure up new customers in today’s business world, your business must produce content – lots of relevant, fresh content that informs and educates your customers about the things they care about. In an earlier this year, I talked about the most crucial keys to surviving in a content-centric world. You must invest in quality content, understand how social media can amplify it quickly and effectively, leverage your employees’ expertise and experience, and track your content’s…
  • Say Hello To The EveryoneSocial Chrome Extension!

    Eric Roach
    22 Oct 2014 | 3:48 pm
    We’re excited to announce the release of the  EveryoneSocial Chrome extension for EveryoneSocial users and admins. Check out the 3min video below, install the extension, and have fun! It’s the easiest way to quickly share content through your EveryoneSocial account. Click here to download the EveryoneSocial Chrome Extension  Are you an EveryoneSocial user (i.e., not an admin)? If so, this short video is for you. In 3 minutes we’ll walk you through installing the extension and sharing content through your EveryoneSocial account.
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