Social Media Marketing

  • Most Topular Stories

  • How To Get Local with Twitter

    Fire Brand Social Media
    Cynthia Cavoto
    30 Sep 2014 | 1:00 am
    Twitter revolutionized the social media world when it introduced micro blogging with just one hundred and forty character messages. The social media website is a great outlet for connecting with users across the globe, but it is just as helpful connecting people in the same area. Search for specific locations and events is the best [...]
  • How to Tweet Effectively For Your Business

    TheeDesign Studio
    Sharon Dawson
    1 Oct 2014 | 4:00 am
    Twitter is limitless. Unlike Facebook, your tweet gets posted to the wall of every single one of your followers. People can also search for topics and see your tweet as well. So be sure when you tweet on behalf of your business, that it’s structured effectively to get the maximum impact possible. Here are some tips from our social media marketing team to take your tweeting to the next level. Leverage Trending Topics Look for opportunities for your brand to engage with your audience, especially using the topics trending on Twitter. You can view these topics on the left hand side of your…
  • 5 ways to make your Google+ presence Stand Out!

    Digital Insights
    Harsh Ajmera
    1 Oct 2014 | 12:00 am
    Google+ is one of the most under-utilised social platform today! That’s what I believe, I have seen people struggling with traditional SEO practices, people who don’t believe that Google+ is not for techies and I recently met a guy in India who asked me ‘People really use Google+?‘ I wasn’t shocked with that statement but was in coma for a minute when he mentioned he heads a SEO company.Google+ is a mix platform, I see friends, followers, acquaintances, hangouts, videos, images, conversations, GIFs and so on. It’s like Facebook. Twitter. Tumblr. All at one…
  • Research: ROI on social media has been dismal

    New Media and Marketing
    1 Oct 2014 | 12:08 am
    A report from The Incyte Group on social media marketing that states “U.S. marketers spent $3.08 billion on Facebook brand pages and social media advertisements and the investment return has been dismal”   The fact is, despite their reach, open social networks have not proven to be the most effective customer-acquisition or revenue-generation channels, and most businesses are still seeking to quantify the business value of their investments. Companies have invested billions of dollars in two key areas: Creating a strong digital presence in social networks—for example, via…
  • How to Navigate the Color Wheel

    Anna Guerrero
    29 Sep 2014 | 11:00 pm
    Understanding color relationships is a fundamental of great design. Knowing how to navigate the color wheel can help beginner designers understand why certain colors look good together and others don’t – the first step to creating evocative, powerful color palettes. Visual marketers: did you know that  in the first 90 seconds someone forms an impression, up to 90% of the outcome is based on color alone? Learn how to navigate the color wheel and take advantage of thousands of color combinations! 1What is the color wheel? The color wheel is an incredible tool made up of over 16…
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  • How to Navigate the Color Wheel

    Anna Guerrero
    29 Sep 2014 | 11:00 pm
    Understanding color relationships is a fundamental of great design. Knowing how to navigate the color wheel can help beginner designers understand why certain colors look good together and others don’t – the first step to creating evocative, powerful color palettes. Visual marketers: did you know that  in the first 90 seconds someone forms an impression, up to 90% of the outcome is based on color alone? Learn how to navigate the color wheel and take advantage of thousands of color combinations! 1What is the color wheel? The color wheel is an incredible tool made up of over 16…
  • How and Why to Create a Blog Style Guide

    Sherice Jacob
    23 Sep 2014 | 5:00 am
    Whether you’re guest blogging for others, or you’re soon-to-be accepting guest bloggers on your own site, it’s important to make your requirements clear up-front.  Not only does this give your bloggers better direction on fulfilling your expectations, but it also provides clarity and a uniform writing tone on your blog.  We’ve all seen blogs where some of the writing is stellar and other posts leave much to be desired. A blog style guide can help change that. 1What is a Blog Style Guide? A style guide has its origins back in the 1800s, when the painstaking task of manually…
  • How To Choose Perfect Font Palettes

    Julya Buhain
    22 Sep 2014 | 5:00 am
    How do you know which fonts to use? Picking the right font palette can supercharge your designs. Creating font palettes is as simple as choosing a font for your title, subtitle and body text. Using fonts that compliment your design takes a design from good to great. Here are some key tips on setting up a fantastic font palette. 1 Set Tone with Mood and Type Different fonts will appeal to different audiences. Always think about who the design is for. For example, Economica might be too serious for a 7 year old’s birthday party but ‘Crafty Girls’ is too playful for an office memo.
  • New Type Features – And How to Use them

    Poppie Pack
    18 Sep 2014 | 3:00 am
    Want to learn more about the world of design and take your skills to the next level? Give them some nuance and start exploring the world of typography!  Something the untrained eye may not choose to consider is the artistic significance of the space between letters (letter spacing or tracking) and the space between lines of text in graphic design (line height or leading). Mastering these techniques can be challenging, so to fast-track you on your way to becoming a design pro, Canva is thrilled to introduce two powerful new features: letter space and line height tools! Glossary Since you…
  • 10 Tips to Boost Your Reach With Album Cover Design

    Anna Guerrero
    17 Sep 2014 | 3:00 am
    Are you an artist or DJ uploading original sounds to SoundCloud, a new band releasing your first signed album, or a seasoned public speaker hoping to take your podcast to new heights? If so, you’ll be no stranger to the task of self promotion. Album covers are often the first point of contact between listeners and your music or audio. But, if you’re like many artists who are either pressed for time, or cash, and want an easier way to design an album cover – Canva has great news! We’re incredibly excited to announce the launch of a new library of pro album cover layouts, which…
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    PR Company

  • 10 Marketing Phrases That Make Me Hungry

    28 Sep 2014 | 6:03 am
    This is probably the most random blog post I have ever put together. But here goes! As I attended Social Media Week in Sydney last week, I sat through most of the sessions thinking about food. I don’t... Read More
  • Interview | Introducing

    21 Sep 2014 | 1:36 am
    I always wanted to be the first to do something. When I stumbled across the basic idea for Ampervize, I couldn’t believe there wasn’t already something available that could calculate the best online marketing strategies for a business. I was really looking forward to being able to say “I did that first”!
  • 5 Reasons Why You Are Not An Influencer

    16 Sep 2014 | 4:41 am
    "influencers are Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship."
  • Twitter Tweets Up

    9 Sep 2014 | 7:10 pm
    Twitter has always been a great operating system of news but in terms of driving traffic that potentially turns into customers, it falls well below leaders such as Facebook and Google +. Showing passion and the desire to... Read More
  • A Passion for Fashion with Stephanie Said

    31 Aug 2014 | 12:07 am
    I have been desperate to put this post live and after finding out Stephanie was in the Australian Financial Review on Friday, I think she truly demonstrates her passion and motivation to make a unique jewellery business a success.
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    Keith Paul

  • When tech joined your psyche

    Keith Paul
    16 Sep 2014 | 9:44 am
    Those who know me or follow this blog might have heard me rant about folks who rant about the occasional changes Facebook makes to its layout, news algorithm, terms of service, you name it. A similar level of fervor is spreading across the “Applesphere” as some folks are getting bent out of shape over U2’s latest album appearing FREE in their iTunes accounts. I’m a long-time fan of U2, so I was thrilled at this lovely surprise. And who doesn’t like free? But for some, Apple, like people have longed complained about Facebook, is messing with MY stuff. We’ve…
  • Character actors in the age of binge watching

    Keith Paul
    11 Sep 2014 | 6:51 pm
    Binge watching. If you’ve got Netflix, you know the feeling. If you’re one of the 7.6 million American households who’ve cancelled their cable subscriptions, in favor of DVD or iTunes or Roku, you know the feeling. Think of all those character actors you see EVERYWHERE across your TV dial. I’ve recently taken up binge watching of old TV series available on iTunes or Netflix. It was great to re-watch the Sopranos in a very short few weeks, instead of the seven years of HBO subscriptions the first time. You see things differently watching in shorter periods and with…
  • From Fitchburg to Amherst

    Keith Paul
    21 May 2014 | 9:35 am
    Ken (FHS ’67 and UMass ’73) and Keith (FHS ’93 and UMass ’98) As time goes by things that at once seemed distant, or perhaps perfunctory, claim an ever-bigger focus in one’s life. There are many reasons for this… principally life… but the death of a parent certainly can shape perspectives some. This year marks the fifth anniversary of my Dad’s passing. It also marks the fifth annual Kenny Paul Memorial Scholarship given to a Fitchburg High School graduate who will study business or math at UMass Amherst. That scholarship is a small award,…
  • Measuring LinkedIn with Google Analytics

    Keith Paul
    24 Apr 2014 | 12:20 pm
    Does your company leverage its LinkedIn profile? Are you using LinkedIn discussion groups? Can job seekers find their next great role on your LinkedIn page? All great questions. And if you answer yes to these (I hope you do) are you also measuring the value LinkedIn can provide for your SEO and possibly your lead-gen efforts? Here are a couple ways you can geek out with LinkedIn, Google Analytics, and regular expressions to help paint your LinkedIn ROI picture. Google Analytics is already good at showing you total traffic hitting your site via LinkedIn. These examples drill in a bit to help…
  • Downside: Is anything possible?

    Keith Paul
    11 Apr 2014 | 11:07 am
    … and the BEST message comes from the folks at They produced their own parody of the Cadillac “Poolside” ad, focused on the dreams and realities of our Latino friends. Enhorabuena, Desmadre. Your “Downside” parody strips the ideals of the so-called “American dream” down to what matters. Thank you to Samuel Martinez for sharing this with me. “Downside” The post Downside: Is anything possible? appeared first on Keith Paul.
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    ZD Design Agency » Blog

  • Ritetag – find the best hashtags for your tweets

    Alexa Williams
    24 Sep 2014 | 11:14 am
      Ritetag is a simple and free tool to find the best hashtags for your post, because Better hashtags get your tweets found and shared. Install the extension for Chrome, Safari or Firefox or sign in using your twitter account and you can instantly see how likely is your tweet will be discovered via hashtags anytime you tweet. The free version of Ritetag offers 22 free timeline audits that will show you if your hashtags are unused, overused, good or great. From the search tab enter hashtags you’d like to use and Ritetag will load recent tweets with those hashtags and let you know if…
  • How To Unfollow 2200 Inactive Twitter Accounts for Free

    Worth Gurley
    8 Sep 2014 | 12:23 pm
    Do you want to learn how to quickly & easily unfollow inactive accounts on twitter? If you’ve never heard of Manage Flitter, it is an excellent website that links up to your twitter account and is the simplest way to manage your unfollows. Ideally you want a ratio of more followers and than you are following. This post will describe a step by step guide of maximizing your unfollows per day the free way. Enjoy! Log into the twitter account that you’d like to manage. Make sure when you’re on that you click the home button and then click START. After you connect…
  • 7 Email Opt-in Tips That Improve Conversions

    Todd Meisler
    25 Aug 2014 | 11:17 am
    Okay guys, here we go… I am sharing 7 tips that we use to improve conversion on landing pages and squeeze pages to get opt-ins and new leads. First, I want you to know that, from my experience, nobody will buy or opt-in for crap. Your offering needs to be good, good enough to make you opt-in. Keep this in mind as we continue. I believe your emails are the little pots of Gold that you have in the safe of your business, if they are segmented and fresh, even better. Really, your emails are much more valuable than you would think, and will be more so in the future. Many of these ideas below are…
  • How to Schedule Facebook Posts in 7 Easy Steps

    Emily Nguyen
    13 Aug 2014 | 1:55 pm
    Do you want to maximize your time on Facebook? Of course you do! This article explains How to Schedule Facebook Posts IN ADVANCE! Schedule your whole week’s facebook content in one sitting so that you don’t have to worry about posting anything for the rest of the week! Utilize the rest of your time to engage  with others on Facebook or creating ads. 1. Create your post. Put some thought into it and create valuable content! For the sake of example, we are going to schedule a photo and a text caption. Feel free to post whatever you want: a status, photo, link, video, or event. Be sure to…
  • 5 Simple Design Tips for Landing Page Optimization

    Brendan Steele
    15 Jul 2014 | 2:39 pm
    A landing page is different from other web pages because of one defining factor. It is designed to sell one thing. Whether it’s a product, a subscription, or a free e-book download, the only thing you want the visitor to do is complete the sale. It is important to review and optimize landing page design because the goal is so specific. You want to create a user experience that is fast, easy and guided, like a personal tour. Don’t make your visitors think about what to do, limit their options to one distinct pathway. This will greatly increase your click-through rates and provide a…
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • U2, Apple, and the Power of Permission

    Ken Mueller
    29 Sep 2014 | 2:00 am
    Send to KindleI don’t want this to be another post rehashing all that was brilliant and wonderful about U2’s partnership with Apple in releasing their new album, Songs of Innocence. I also don’t want it to be another post about privacy and how horrible and intrusive that whole U2/Apple campaign was. There are plenty of posts that have been written about both sides of that coin, and there is a lot of truth to be had on both sides. Yes, it was brilliant, and yes, it ticked a lot of people off. But the real issue here is not that U2 offered their album for free, but the concept…
  • The Social Life of Frank & Linh: Ello Good Buy

    Ken Mueller
    28 Sep 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Ello Good Buy appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: iSerenity

    Ken Mueller
    21 Sep 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: iSerenity appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • Blogging: The Rise and Fall of an Addiction

    Ken Mueller
    8 Sep 2014 | 2:00 am
    Send to Kindle I don’t want to blog anymore. Well, for the most part. At least I don’t really want to blog here much. Not as often as I once did. For five years, I blogged nearly every day here. Writing the next post was the last thing on my mind when I fell asleep, and the first thing on my mind when I got up. I had no trouble blogging. Rarely did I get the dreaded writer’s block. But now, I’m struggling to blog. I sit down to write and stare at my computer screen. So what happened? The first half of 2014 was a bit of a struggle for me, and I got to the point where I…
  • The Social Life of Frank & Linh: Mailing it In

    Ken Mueller
    7 Sep 2014 | 2:00 am
    Send to KindleJeff’s been a little busy lately, and hasn’t had time to get on a computer to create a new Frank & Linh comic, so he went the old school route, and then he mailed it in. Well, emailed it in to be exact, but neither snow, nor sleet, nor lack of computer access kept Jeff from his appointed rounds. The post The Social Life of Frank & Linh: Mailing it In appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
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    Social Media Training and Classes Colorado

  • Free Survey Program Right Under Your Nose

    Kelly Mirabella
    26 Sep 2014 | 7:39 am
    If you a have been looking for a way to do surveys but don’t want to pay for the service look no further! Google Forms are free and pretty easy to set up once you know what you are doing. If you are a Club Stellar Member you get to see how it is done… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Free Survey Program Right Under Your Nose appeared first on Social Media Training and Classes Colorado.
  • 3 ways to Pin – Club Stellar Training

    Kelly Mirabella
    19 Sep 2014 | 7:30 am
    This is the 3rd video in this Pinterest series and this week I am going to show you 3 ways to pin. I am also going to talk to you about the importance of adding your source link to a photo. Don’t forget you can create your own graphics for free at… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post 3 ways to Pin – Club Stellar Training appeared first on Social Media Training and Classes Colorado.
  • New special with Constant Contact Email Marketing

    Kelly Mirabella
    15 Sep 2014 | 9:18 am
    So I was on a call with the folks over at Constant Contact and they convinced me to run another one of my crazy specials for those of you who want to sign up for the best email marketing around! Below is the deal. By the way if you are not using email marketing in your business you are totally missing out on some serious conversions! Don’t leave money on the table! Get on with Constant Contact and see what it’s all about. If you sign up as a paying customer with Constant Contact by September 30, 2014 you will get the following: 30% off for the first 3 months of service. Use the…
  • Pinterest Page Settings – Club Stellar

    Kelly Mirabella
    12 Sep 2014 | 7:45 am
    In this second training in our Pinterest series I am going to go over the settings. These are really important so that you don’t get annoyed by too many emails and so you get found in the search…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Pinterest Page Settings – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Pinterest – Creating a Business Page

    Kelly Mirabella
    5 Sep 2014 | 7:49 am
    You know I love to get request from club members on what you want to learn. This next series I am going to do is on Pinterest and was a special request from a member. This week I am going to start with the basics and show you how to create a business account. It’s… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Pinterest – Creating a Business Page appeared first on Social Media Training and Classes Colorado.
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    New Media Rockstars

  • NMR Spotlight: Jenny Bingham

    Rachel Kiley
    1 Oct 2014 | 1:00 am
    Between book deals, talk shows, and millions upon millions of views, there’s no question that the world is taking notice of women performing comedy on YouTube. As they should. Jenny Bingham, known on YouTube as thatjennybee, is an up-and-coming comedian with a variety of videos ranging from hilarious sketches to amusing vlogs and even a handful of cover songs. After appearing in a number of sketches for friends’ videos, she began her own channel in 2011 and has since amassed over 100,000 subscribers between that and her secondary vlogging channel. In addition to just being…
  • 6 Canadian YouTubers You Should Know

    Rachel Kiley
    30 Sep 2014 | 5:30 pm
    We don’t talk enough about Canada. Can you talk about Canada too much? I don’t think so. Canada is awesome. They’ve provided America with like half of our TV actors (actual legitimate statistic, I’m sure), they once minted a coin that had a glow-in-the-dark dinosaur on it, and they have a dance club that just projects episodes of The L Word on the wall for no apparent reason (seriously, it’s in Winnipeg, I’ve been there). Canada also has a variety of talented and clever YouTubers, which is rather convenient for the purpose of writing an article about our favorite Canadian…
  • That Was Quick! Tom Pickett Joins Otter Media

    Evan DeSimone
    30 Sep 2014 | 4:30 pm
    We’ve all been waiting and wondering where YouTube’s former VP of Content Tom Pickett would land after he up and left the company last week without even a call to say goodbye. Really Tom? I thought we were tight. Fortunately it didn’t take long for him to turn up again. Picket has recently been announced as part of the growing leadership team at Otter Media, the joint venture that recently snapped up multi-channel network Fullscreen. Picket is set to head up Otter’s new video on demand service which will bring together content from the many online media companies that Otter has…
  • Netflix Is Making A Movie, But Does it Matter?

    Evan DeSimone
    30 Sep 2014 | 2:22 pm
    Netflix has ordered its first ever original film. Since the streaming platform is fresh off of basically revolutionizing the way television gets made and distributed, everyone is freaking out — but is this really a big deal? Let’s discuss. Why Is Everyone So Pumped? Netflix has ordered a sequel to “Crouching Tiger, Hidden Dragon.” Back in 2000 that martial arts film was a crossover hit that cleaned up at the box office and at the award shows. Fans are naturally excited at the mere mention of a sequel, even if it is coming out 15 years after the original. Still, a sequel to a…
  • YouTube Doc ‘Please Subscribe’ Comes To Netflix

    Jeff Klima
    30 Sep 2014 | 2:06 pm
    In case you missed it in theaters or any of those VOD deals, you now have yet another chance to watch the fascinating documentary Please Subscribe: A Documentary About YouTubers. Started as a Kickstarter back in 2012, the project by Dan Dobi has had a long trip through several media platforms before finally ending up as a kick-ass documentary on Netflix. “Please Subscribe,” which stars Hannah Hart, WheezyWaiter, Seananners and many more, tells the story of being a YouTuber through YouTubers’ eyes. It turns out having a fun job is a lot of hard work. The doc, which becomes available…
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    Social Media Online Classes

  • Your First Online Store: Live Webinar + Recording + MP3 Audio + Infographic

    Maria Peagler
    30 Sep 2014 | 10:00 pm
    Free webinar Thurs, Oct 16 @1pm EDT/5pm GMT.  Join Maria Peagler for this brief live webinar: Learn how to open your first online store Thurs Oct 16, 1pm EDT, 5pm GMT 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) Get Webinar FREE with SMOC Membership Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar. “The secret of getting ahead is getting started.” — Mark Twain Before you can get ahead online, you need to wade through the…
  • How We Welcome You as a Member at

    Maria Peagler
    30 Sep 2014 | 5:29 am
    Remember the first day of a new school year? You didn’t do much work, as most of the day was spent meeting your teachers, getting a syllabus, and learning where the bathrooms were. Your teachers guided you gently into their class by telling you what was expected and setting the tone for the rest of the year. That orientation was important for you to feel comfortable in your new learning environment. Without it, you’d likely be confused by your teacher’s expectations, their teaching style, and by trying to find where the important places were in the school (lunchroom, locker,…
  • Weekly Top 5 for Sept 29, 2014

    29 Sep 2014 | 1:41 am
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week: #1. How to Get More Sales from Your Website [WEBINAR EXCERPT] Get a sneak peek into this month’s webinar! Best member takeaways were “where visitors look on my website,” “how to make my site look good on mobile” and “now I know why people don’t trust my store!”  Watch the 5-min excerpt here . . . . . #2. How to Create a Stock Photo Library [VIDEO] We turned our HUGELY…
  • How to Create a Stock Photo Library for Social Media [VIDEO]

    Cam Waller
    25 Sep 2014 | 10:25 pm
    Have you noticed how many gorgeous images are being shared on social networks? How do small businesses get such fabulous photos without having a graphic designer or photographer on staff? You’re about to find out! To learn how to take great photos with the equipment you’ve already got, click here to review our step-by-step post. To learn how to edit, add text, and repurpose those photos, watch this brief tutorial video. BONUS: toward the end of the video I reveal how we store and share our stock photo library with our team for free (or ridiculously low-cost). Timestamps &…
  • Forum Focus for Sept 25, 2014

    Maria Peagler
    24 Sep 2014 | 10:25 pm
    Our forum offers fascinating discussions and opportunities for our members to grow their brand using social media marketing.  Here are just some of this week’s conversations: #1. How to Prepare & Resize Images for Social Media After SMOC member Izetta had trouble preparing her images for social media, another member (a professional photographer) came to the rescue with an awesome video showing how to do it, step-by-step . . . . #2.  Welcome to Our New Members! This week we offer a big HELLO to Lynette, Penny, Marie, Jeff, Tobogo, Rod & Sue! Say hello and…
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    The Realtime Report

  • Tweet, Pay, Love: The Modern-Day Social Media Pop-up

    Tonia Ries
    9 Sep 2014 | 8:07 am
    This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir,  and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram posts: the “Social Media” pop-up. At, a men’s grooming company, we will be…
  • Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date

    Tonia Ries
    28 Aug 2014 | 7:23 am
    The ALS Ice Bucket Challenge has generated a fair amount of debate. Rich Becker sums up the arguments in support and against #IceBucketChallenge here. Whatever your perspective, you can’t argue with the windfall of $88.5 million and 1.9 million new donors that the campaign has raised to date. Today I received an email from a PR firm answering one of the questions I’ve had about the campaign: has the #IceBucketChallenge made a splash outside North America? I am connected to a lot of people around the world, but haven’t really seen anyone outside of my American and some…
  • Realtime Marketing: How To Plan For The Moment

    Tonia Ries
    22 Aug 2014 | 12:04 pm
    This is a guest post by Matthew Yeoman of the Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. This concept plays off an idea presented by Stephen McIntyre, the Managing Director of Twitter Europe, at the Dublin Web Summit last year. His quote,…
  • Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

    Marissa McNaughton
    4 Aug 2014 | 9:46 am
    Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app. Mobile web, iPad, feature phone, Windows Phone, Paper, and desktop users can still message in their main Facebook apps or sites like before. (TechCrunch) Facebook gives up on Gifts – Facebook is…
  • Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

    Tonia Ries
    1 Aug 2014 | 8:58 am
    This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Even when we first began analyzing web site traffic we had a manageable set of properties to measure. But today, the pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it…
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    My/Spective by Nick Martin

  • The next cliche business term: “Storytelling”

    Nick Martin
    30 Sep 2014 | 9:52 pm
    Is it just me or is the term storytelling starting to lose the shimmer it once had? Case studies are being packaged as stories and we are virtually adding “once upon a time” in front of a list of feature sets all in the spirit of being better “storytellers”. Before I wash my hands of […]
  • Leaked! Memo from “The Man” to White America

    Nick Martin
    18 Aug 2014 | 10:06 pm
    TO: White America FROM: The Man DATE: 8/18/2014 SUBJECT: RE: Ferguson News – A Reminder on Racial Discourse   Dear Caucasians,   As you may have noticed, the events taking place in Ferguson, Missouri have been dominating news headlines and fueling conversation among peers in social media. Many of you have voiced your discomfort with the […]
  • Collaborating with a 4-year Old

    Nick Martin
    3 Sep 2013 | 9:51 am
    Originally posted on busy mockingbird:One day, while my daughter was happily distracted in her own marker drawings, I decided to risk pulling out a new sketchbook I had special ordered.  It had dark paper, and was perfect for adding highlights to.  I had only drawn a little in it, and was anxious to try…
  • Visual Data: Interactive Infographic Highlights Billionaire Shuffle

    Nick Martin
    11 Feb 2013 | 8:43 pm
    The above image is a screen shot of a really great interactive infographic from The tool lets see the rank of the top 100 billionaires on any given day and filter or organized by gender, age, industry, and so on. It even lets you see see how rank changes on any given day. The […]
  • The Goal Of Marketing Summed Up In One Simple Image

    Nick Martin
    7 Nov 2012 | 6:00 pm
    Last week, I had the pleasure of seeing Clark Kokich of Razorfish speak about digital media’s importance to today’s brands. Clark shared ideas on how brands can use digital and social to ensure customers have a great product experience. The catch is that in today’s world a product experience starts with the digital assets that […]
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    Fire Brand Social Media

  • How To Get Local with Twitter

    Cynthia Cavoto
    30 Sep 2014 | 1:00 am
    Twitter revolutionized the social media world when it introduced micro blogging with just one hundred and forty character messages. The social media website is a great outlet for connecting with users across the globe, but it is just as helpful connecting people in the same area. Search for specific locations and events is the best [...]
  • The Importance of Tweeting

    Cynthia Cavoto
    22 Sep 2014 | 12:50 am
    First introduced in 2006, Twitter is a revolutionary social networking website that invented micro-blogging. The website allows users to send tweets, which are messages of one hundred and forty characters or less, to other users. As of last year, Twitter users have posted nearly three hundred and forty million tweets a day. One of the [...]
  • When in SEO Doubt, Look to the Sky

    Cynthia Cavoto
    15 Sep 2014 | 6:21 am
    There is a saying that bigger is better, and when it comes to things like digital media and search engine optimization that is the case. You want to create content that viewers want to read about, and is easily accessible through search engines and social media. Search engines use an algorithm to find out how [...]
  • How to Know if Your SEO is Working

    Cynthia Cavoto
    7 Sep 2014 | 5:50 am
    Social media is a vital tool for any business, but it is still a relatively new concept in the marketing world. Everyone needs to be on Facebook, Twitter, LinkedIn, Google +, Pinterest, YouTube, and any other social media website in order to be plugged into the major trends and reach the largest amount of people. [...]
  • Common Facebook Mistakes to Avoid

    Cynthia Cavoto
    3 Sep 2014 | 4:58 am
    Facebook is the most popular social media website ever created, and billions of users have created profiles to connect with others online. The social networking outlet has everything from the news feed to games to video chat and more. The amount of information can be over whelming, with the news feed updating each time new [...]
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    Jackson Marketing Services

  • The 1 Email That Every Salesperson & Entrepreneur Must Master

    Stacy Jackson
    30 Sep 2014 | 6:05 am
    A simple template that can help you close millions of dollars of business deals throughout your career. Source: First of all, if you don’t currently read Geoffrey James’ posts on, start! Second, check out this post to help you close deals more easily. James outlines what he calls a “proposal email.” It’s used as a summary of your discussion with a potential customer. Check it out! The post The 1 Email That Every Salesperson & Entrepreneur Must Master appeared first on Jackson Marketing Services.
  • Social Selling or Selling with Social Media? –

    Stacy Jackson
    29 Sep 2014 | 9:21 am
    Social selling — it’s an interesting term. Even before social media platforms existed, I would have characterized selling as a rather “social” part of of operating a business — especially in B2B where “social selling” tends to get the most buzz. After all, in order to sell — especially an expensive or complex item/service — one must gain trust and build relationships to ultimately win the business. In essence “social selling” is really about incorporating social media into the sales process. Tha Source: How do you approach social selling? Check…
  • Are You Old School Enough

    Stacy Jackson
    24 Sep 2014 | 4:57 am
    Old School is getting to work early, setting yourself up for success, and hitting the ground running. Old School is treating people with courtesy and decency. Old School is being polite. It’s not i… Source: Working with different clients to find great content to share and curate on social media leads me to some I like to share personally. This post is chock full of great reminders about “Old School” values. In our technology-driven world, which of these areas covered by Anthony Iannarino is most endangered? Hard work Going the extra mile Honesty Gratitude…
  • Community, Mentoring – Keys to Success for Entrepreneurs

    Stacy Jackson
    23 Sep 2014 | 1:24 pm
    With growth of freelancers & home-based entrepreneurs there is a need for co-working spaces and communities that can help these entrepreneurs thrive. Source: If you are a freelancer or small business person based at home, you already know how great that freedom is. However, there may be times when you need a little human interaction and mentoring from a community of like-minded folks. That’s where co-working comes in! Have you tried co-working spaces? The post Community, Mentoring – Keys to Success for Entrepreneurs appeared first on Jackson Marketing…
  • Great Tip on How to Keep A More Organized Notebook

    Stacy Jackson
    19 Sep 2014 | 7:01 am
    Nothing trumps good, old-fashioned pen and paper when it comes to taking effective notes. Except maybe this trick. Source: I am a big fan of Evernote, but I am an even bigger fan of good, old-fashioned pen and paper when it comes to note taking. Thanks to the Evernote app, I can combine the best of both worlds! However, you still need a system in your notebook to find pages for a certain topic. This productivity hack is a great one! I’m going to start using it today.   Read the full post on for the details. The post Great Tip on How to Keep A…
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    Nischala’s Space, Thoughts, Expressions…

  • Women at Work | Mantras to live by…

    24 Sep 2014 | 5:38 pm
  • Blogging for Business / Run a corporate blog? – Here are a list of topics for 1 year (for FREE!)

    18 Sep 2014 | 2:30 am
    Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share? And you don’t know what to blog about? If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be 1) Why blog? 2) What to blog about? If I had to answer Why should a business / corporate blog? – The answers are manifold : (i) To share their views / voice (ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc. (iii) To learn…
  • Women at Work | Round-up of articles to read today

    12 Sep 2014 | 5:49 pm
    The regular readers of this blog know that I’ve started a new section on this blog around the topic of Women at work / working women. Here’s the thing | Being a working woman, I regularly read on this subject – simply because it enable and equips me to appreciate and understand multi-dimensional issues, and possible solutions. I can safely say that there is a lot of literature on this subject, and a lot lot lot more is required. Many times when I read something, I wish someone had shared it with me much earlier. The thing about reading is that “timing sometimes makes all…
  • Launching “Women at Work” | A new section on this blog…

    8 Sep 2014 | 8:25 pm
    If you’ve ever read or followed my blogs, you’ll know that Women at Work is a topic very close to my heart. Why? Because I’m a woman, I work and I’d love to see more women at work finding their spot under the sun. I dream of a tomorrow where The workforce includes at least 50% women by default Women are given “right, fair and equal” opportunities, exposure, experiences and environment to blossom and reach their true potential Globally, there is at least 30% representation of women in business, politics, policy, education, reforms and everywhere where it counts She…
  • What is the ROI of an MBA?

    7 Sep 2014 | 11:19 am
    The dilemma is “To do an MBA or not”.. What better way to find an answer than by looking at this good infographic on ROI (Return of Investment) of an MBA course Agree? Disagree? Leave a comment to let me know Src:
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    Peg Fitzpatrick

  • 7 Ways Social Media Supports Small Business

    Rebekah Radice
    29 Sep 2014 | 5:20 am
    Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It’s no secret that social media can create relationships, establish trust and earn a client for life. However, dominating your niche or market requires a strategic approach. So, how can your small business benefit from social media? Below are seven ways social media can help you spread…
  • Instagram 101: 7 Keys Steps to Instagram Success

    8 Sep 2014 | 5:40 am
    Wondering how to get started and learn to rock the Instagram platform? Then this Instagram 101 post and video are for you! Instagram is a wonderful ways to tell your story through photos. It’s a little glimpse into your world that can lead to better connections, new friends, and most importantly amazing business connections. I had a hangout with my good friend Instagram Gal Sue Zimmerman and she shared a wealth of amazing tips to turn your Instagram presence into something to be proud of! Let’s get a look into how Sue excels on Instagram. She did this presentation from her phone…
  • Easy Ways to Tell Your Story Through Twitter

    25 Aug 2014 | 6:00 am
    Twitter can be an incredibly effective addition to your current online marketing and a strategic way to amplify and unleash your personal brand to the online world. What you need is an easy way to tell your story through Twitter. Twitter moves fast but with practice and a little structure Twitter can be a fantastic network builder. I’ve asked my colleague Rebekah Radice to share a guest post with her tips on making Twitter a success. Keeping up with multiple social channels, Rebekah’s excels at grabbing the character of each and being social in a way that works across all social…
  • Smart Methods to Dominate with Social Media Optimization

    11 Aug 2014 | 6:00 am
    Social media optimization or SMO is applying your social skills to your social media platforms. SMO sounds like a fancy term but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring traffic to your blog and bring awareness to what you’re doing and get more clients, sell books, or build your email list. What is Social Media Optimization (SMO) The principle of using social media to build your blog, not SEO. If you love SEO and it’s…
  • Quick Tips for Great Social Media Graphics

    13 Jul 2014 | 3:58 am
    Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Google+ to tweeting an image the message is the same: visuals are the key! If you write great content, you should share it with an image. You can’t be guaranteed a share if an image doesn’t pull through on the Pin it button or onto Facebook or Google+. Help people help you by providing an image that they can share. If people can look like a rockstar sharing your content, it’s a win! The secret to my…
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  • LinkedIn Feature – Reply Don’t Accept Yet

    30 Sep 2014 | 5:50 am
    Reply Don’t Accept Yet – LinkedIn feature is still there! I don’t know about you, but I receive a number of invitations from people that I haven’t met. I don’t mind expanding my network through LinkedIn connections, but I try … Continue reading → The post LinkedIn Feature – Reply Don’t Accept Yet appeared first on Time2Mrkt.
  • Using Hootsuite

    22 Sep 2014 | 8:09 am
    Hootsuite is a great tool to use for scheduling posts! I wrote an article a while back about adding a LinkedIn company page to your Hootsuite scheduler. You can take a look here. Hootsuite keeps adding great options to make … Continue reading → The post Using Hootsuite appeared first on Time2Mrkt.
  • Don’t get caught by a Hacker

    17 Sep 2014 | 2:58 pm
    Public Service Announcement – Hacker tried to access my computer files As a home-based business, I have to be just as diligent as a company that has office space. Read my story and share it with those who might be … Continue reading → The post Don’t get caught by a Hacker appeared first on Time2Mrkt.
  • New Facebook Tweak to Use

    16 Sep 2014 | 3:41 pm
    Facebook Updates Tweek Who manages a Facebook page? How often would you like to comment as yourself, or perhaps a different page that you admin?  Facebook has given you a simple option to accomplish just that! Take a look at … Continue reading → The post New Facebook Tweak to Use appeared first on Time2Mrkt.
  • Using a Boolean Search

    28 Aug 2014 | 5:38 am
    How can you take advantage of a Boolean Search? All of the major search engines like Google, Yahoo and Bing let you enter keywords you select to find the topics you are researching. This works the same way in LinkedIn … Continue reading → The post Using a Boolean Search appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • Is This Your Season To Transition?

    Tamyka Washington
    29 Sep 2014 | 7:00 am
    How many times have you questioned or wondered why you were experiencing the things that were going on in your life? It may feel like turmoil, it could be negativity, or any combination of challenges. What you have been doing up until this point may seem like it is no longer serving the original purpose. You may be feeling a shift in direction…but for one reason or other, you are hesitant. Perhaps even resistant all together. During the first half of this year, that is exactly what I was going through. It was my season for transition. Even though I didn’t quite recognize it at…
  • The One Thing Holding You Back From Success

    Tamyka Washington
    15 Sep 2014 | 12:52 pm
    There is always one thing that holds entrepreneurs back from experiencing success. Do you know what it is? It’s not lack of knowledge. It’s not lack of time. It’s not lack of money. In fact, as entrepreneurs, we all experience a time on our journey where we ‘lack’ one of these things. Life gets in our way, things happen and we sometimes get stuck where we are. We start to allow our current situation to alter our thinking and distract us from what we need to be doing in our business. I know because I have been down this road more than once. But, what I’ve…
  • The Benefits of Starting A Network Marketing Business

    Tamyka Washington
    8 Sep 2014 | 11:51 am
    When some people hear the words, Network Marketing, they automatically get a bad idea in their mind. Most of the time it is because they are greatly missed informed, or have heard negative stories from those who’ve had little, or no success. The truth is, starting a network marketing business has great benefits, especially because it doesn’t require a college education or tons of experience. In fact, I came across an interview by, Jack Canfield (affectionately known as “America’s #1 Success Coach,” and the originator of the Chicken Soup for the Soul® series.) In…
  • Entrepreneurs Improve Health and Increase Wealth

    Tamyka Washington
    6 Sep 2014 | 2:17 pm
    Entrepreneurs are known to spend countless nights and endless hours, up working on building their dream. Many of us know what it’s like to be so involved, that we can go almost an entire day before we realize we haven’t eaten a single thing. You may laugh as you read this because you know it’s true. But reality is, after a few months of this…a lot of entrepreneurs notice a few extra pounds from lack of exercise and even some new aches and pains from the amount of time sitting all day at a computer. It can seem hard to make time for our health even though it is vital to…
  • Women In Business – Lucretia A. Williams

    Tamyka Washington
    5 Sep 2014 | 7:00 am
    Name: Lucretia A. Williams Company/Business: Lucretia’s Body Oils and Sprays Year Started: 2007 Website: I am a: Mom Entrepreneur Tell us about yourself: I’m a mother, wife, caregiver. I also work full-time in addition to running my business. I LOVE people and I base my business on having STELLAR Customer Service. Tell us about your business: In February 2007, I launched Lucretia’s Body Oils and Sprays. It was that day that I decided to take a leap of faith and make my longtime dream of owning my own business a reality. I started my company with…
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    Frederic Gonzalo

  • 10 LinkedIn Metrics That Matter

    Frederic Gonzalo
    23 Sep 2014 | 9:04 pm
    In my previous post, Key Performance Indicators (KPIs) for Your Social Media Dashboard, we took a look at the most common and useful metrics to consider when monitoring a brand performance on social networks such as Facebook. Twitter, Instagram, Pinterest, Google+ and YouTube. Today, I want to focus on Linkedin, perhaps the only social network by and for professionals, particularly useful in a B2B context. It should also be noted that Linkedin is one of the few social media that provided good insights and metrics for individual accounts, not just for organizations advertising on the platform.
  • KPIs for Your Social Media Dashboard

    Frederic Gonzalo
    18 Sep 2014 | 6:33 am
    Ever wondered what you really need to measure in order to gauge your success on social networks? The social conundrum is that we often find it hard to report on the success of given initiatives, while at moments we get overwhelmed with a stream of stats and indicators, struggling to make sense of it all. Too much data, or not enough? Here are the key performance indicators (KPI) I typically focus on with my clients, so I hope you find this useful! NOTE: These are metrics that ought to be followed by social media managers, in order to report progress and performance of given accounts on these…
  • How Buying Travel Packages Differs: US vs UK

    Frederic Gonzalo
    10 Sep 2014 | 5:55 am
    Did you know American consumers average 38 visits to travel sites before booking a package? This was one of the key findings from a seminal study by Expedia Media Solutions, the advertising sales division of global online travel leader Expedia, back in October 2013. Since we all know UK consumers don’t have the exact same online behaviors as their US counterparts, Expedia Media Solutions released today a study taking a look at content consumption in the UK, comparing the vacation package planning and booking phases across both UK and US consumers. The findings are quite telling!
  • Photos Impact Bookings More Than Reviews

    Frederic Gonzalo
    3 Sep 2014 | 12:36 pm
    According to a new study published today by TripAdvisor, it would seem like photos have the greatest impact driving engagement from travelers researching on hotel and B&B pages on the world’s biggest travel review site. The study, based on a sample from 25 of the most reviewed cities in the world, analyzed data including the number of reviews, management responses to reviews, photos and videos from hotels and B&B pages to reveal which factors have the greatest influence on travelers leading to booking inquiries. With over 170 million reviews and 280 million unique visitors to…
  • 5 Travel Marketing Conferences For This Fall

    Frederic Gonzalo
    28 Aug 2014 | 5:53 am
    The last months of the year are often synonym of a time to reflect, plan for the year ahead, network with peers and learn from case studies and/or best practices in any given industry. In the travel and hospitality vertical, it is perhaps even more so as many organizations have seasonal operations, and many tend to be busy during the summer period between May and September in particular. But regardless of the industry, a recent survey conducted by Korn Ferry shows that one of the key concerns for Chief Marketing Officers (CMOs) is “staying ahead and taking advantage of the digital…
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    Kyle Communications

  • Thank a Reporter

    Kyle Elyse Niederpruem
    4 Sep 2014 | 11:33 am
    Thank a Reporter Today When a reporter hits a home run, say so. Comprehensive stories with context are more difficult to report than ever in our nanosecond-obsessed world. Occasionally, just say thanks — for no reason. It’s a tough job, with awful hours and stress. And reporters are often lied to and force fed junk. (I can recount by name everyone who bold-faced lied to me when I worked in a newsroom. You still know who you are.) Provide just what’s needed and no more. No one appreciates a deluge of information unless it’s needed. More isn’t always better. Less is often best. Tweet…
  • Crisis Communications at IU

    Kyle Elyse Niederpruem
    29 Jul 2014 | 8:55 am
    When you’re as big as Big Red (aka Indiana University), there’s limited worrying about brand recognition. But crisis communications? That’s another matter. Indiana University’s Mark Land spoke at the Hoosier PRSA luncheon recently in a brief give-and-take with Inside Indiana Business Host Gerry Dick about the challenge of every day and crisis communications for a Big Ten university. Land, who is the associate vice president of public affairs and government relations, spoke frankly about university communications – sometimes a very cumbersome boat to steer in choppy waters. Here are…
  • The Social Media Story of “Chef”

    Kyle Elyse Niederpruem
    20 Jun 2014 | 12:54 pm
    If you haven’t seen “Chef,” the movie, it will be a flick frozen in time for how Twitter works (right now). Jon Favreau’s up and downs as a chef gone viral with a critic rant is pretty spot on. Now, whether a food truck traveling cross country can actually claim a following via a tech savvy 10-year-old using Vines and GPS to create a social media story is another matter. But in the way of the social media story as it happens today, it all seems very plausible. “Chef” is a summer feel good movie with today’s modern twist inserted. A chef that’s sublimated his creativity in the…
  • Most Clicked News Stories

    Kyle Elyse Niederpruem
    7 Apr 2014 | 3:53 pm
    Survival of the Most Clicked Reality TV has set a funny tone across the globe for survival of the most talented, most skinny, most bitchy, most addicted, most pregnant, most Amish, most mean and more. In journalism, it’s a sad state of affairs that clicks are winning the war in wooing readers in a similar way. Most clicked news stories are now part of the survival series. In our short attention span world, we must be captured and entertained. Then, we click. And those clicks are driving media outlets as they make decisions about news coverage – and how long that news coverage drones on…
  • Media Wrongs: Asking for a Correction

    Kyle Elyse Niederpruem
    3 Mar 2014 | 12:20 pm
    Asking for a correction from a reporter who gets it wrong can be a tough assignment. With the nature of online information and clicks driving the nation’s conversation, it must be done. Here’s advice on how to ask and receive a correction  – and what to expect in the war of facts. 1. Make sure your facts are correct. There’s nothing worse than bringing an error to light if you’re even a tad off the mark. Keep emotion and tone out of the request. Even if people are upset by an error, 99.9 percent of errors are made without intent. Intent, of course, triggers…
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    Brand Meets Blog

  • Read this when you feel like your blog is constantly being passed over (and you’re maybe a little disheartened).

    Louisa Claire
    28 Sep 2014 | 1:35 pm
    Today’s post is for any of you who ever feel passed over, maybe with blogging generally but especially when it comes to working with brands. Maybe you feel like other bloggers get the great opportunities and you don’t. Or like sometimes you wish you got a crappy pitch just so you could join in moaning about it in a private Facebook group with the other bloggers. Maybe you only get the crappy pitches and don’t understand why you’re not getting any good opportunities come your way. I know it’s how lots of bloggers feel, or have felt, at one time or another so if…
  • What are you building? (Will you come imagine with me?)

    Louisa Claire
    22 Sep 2014 | 5:26 am
    Thanks for being here today – I know you’re putting in some great effort with your blog and you’re constantly trying to learn more, connect better and build something meaningful…and maybe a bit profitable too. I want to invite you to walk with me for a while and imagine what it is that you’re really building…or could be. To do this we have to start with something a bit bumpy but don’t worry, we’re going to wander through it together… ————– Ok, I hate to say this because I know you’ve probably spent a…
  • So, you wanna get paid. Here are 3 things you need to know to do business with businesses.

    Louisa Claire
    8 Sep 2014 | 8:33 pm
    It’s no secret that bloggers are big business. I’m certainly impressed and inspired by the many creative ways bloggers are turning their passions in income! if you’re going to monetise your blog then there are some basic business practices you need to think about, this includes getting paid to work with brands! Working with brands is business so you want to get yourself set up to do business! That’s just smart, like you! 1. Get set up Register a business name, get an ABN and set up an invoicing system. These are all pretty simple things to do yourself or you can ask…
  • {Live Blog} How to turn casual readers into raving fans – Pat Flynn

    Louisa Claire
    28 Aug 2014 | 4:37 pm
    What builds the raving fan base that want A raving fan is someone who is loyal to you that they can’t imagine life without you – they read everything you post, listen to everypodcast and promote you without beingask and the minute you stop they wll feel liking something is missing.   Pat’s Affinity Pyramid of Reader Connection Why do we spend so much time trying to get people into   the pyramid when most of the people who share our content and love our blogs are the raving fans.   It’s not easy to move people fromthe bottom to the topi of the pyrmid.   Raving…
  • An invitation to join me and make your blog irresistible to brands!

    Louisa Claire
    21 Aug 2014 | 2:05 pm
    Today is a very special day but to tell you why, I need to invite you back in time with me. Back to when I was young mum, with two little kids and a blog that I loved and I was facing the big question of where to next – back to work, or can I take my blog to a new level? I took the plunge and choose the latter and decided to start a little thing called Brand Meets Blog – to help Australian companies connect with great bloggers. Brand Meets Blog / Boy Meets Girl. Cute, right? I thought so. At the time I felt really frustrated because not only were most Aussie companies doing a…
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    Fanchimp Blog

  • Social Media Marketing is the best friend of small businesses

    Nicoletta Donadio
    25 Sep 2014 | 7:24 am
      A staggering 90% of small businesses are not doing Social Media Marketing. Are you one of those 90%? Having an account on social media like Facebook or Twitter and posting links to your products or service isn’t social media marketing. If you know that, then thumbs up! If you don’t, don’t worry, I will […]
  • A different point of view about the WhatsApp’s growth strategy

    Claudio Carnino
    20 Aug 2014 | 8:22 am
    One of the thing I enjoy the most is reading books and article about startups, marketing and entrepreneurship. Every time a founder of a successful company or vc sharing tips and experiences that I can learn from something that I can then use with my startup. Last week I was reading a post about the […]
  • The Engines of Growth in Pills

    Claudio Carnino
    19 Aug 2014 | 6:18 am
    In the last few years I red a lot about growth, marketing and acquisition strategies. It’s getting hard to find something really interesting, so when I find it I reshare it. Or even better, from now on, I will make a summary of it. This is the original talk by Devin Hunt, Partner at Foundercentric, […]
  • Social Media Marketing for Hackers SXSW Talk

    Claudio Carnino
    14 Aug 2014 | 8:44 am
    I want to bring some rationale into the Social Media world and I want to bring a scientific approach to a marketing topic. That’s why I proposed a talk for the next SXSW. Developers are going to conquer the world Developers are going to conquer the world. The development tools are becoming easier to use and […]
  • Why Fanchimp is Not just another Social Media Tool. Our Vision

    Claudio Carnino
    13 Aug 2014 | 7:49 am
    I am an Internet citizen and I am making the Internet my job. While doing so I cannot stop thinking about the things that I use and the things that don’t work. After years of working in online promotions, I realized how difficult it is today to market something online. That’s why I created Fanchimp. […]
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    Top Tier Media

  • 3 Things to Know About Twitter Analytics

    Shannon Smyth
    9 Sep 2014 | 2:00 am
    With more than 271 million active users each month, Twitter has taken the social media world by storm. It has become a mecca of advertising potential, telling brand stories and customer engagement. However, Twitter has not always provided the tools necessary for brand marketers to accurately test and measure the success of a campaign or follower engagement. The new Twitter Analytics tool is bound to change all that. In order to maximize its benefit, there are a few things you should pay attention to with Twitter Analytics. Tweet Activity The purpose of creating a marketing campaign in Twitter…
  • How To Create a Custom Formatted Tweet

    Shannon Smyth
    2 Sep 2014 | 3:00 am
    Looking to have your tweets stand out on Twitter? While customers are following your brand, they may also be following hundreds (if not thousands) or other people, as well. A tweet announcing a product launch or an amazing review can simply getting buried in their already busy stream.  Even when tweets are grouped, they may not quite stand out on a screen where literally dozens of tweets can populate at a time depending on the size of the monitor or display on the mobile device. So what’s the solution? A custom formatted tweet. What’s a custom formatted tweet? We’re so glad…
  • 3 Reasons You Should Include Images in Your Social Media Content

    Jen Mathews
    27 Aug 2014 | 8:35 pm
    3 Reasons to Include Images on Your Social Media Channels Billions of people have camera phones and aren’t afraid to use them. In our personal lives we all take pictures of the places we go, the things we do and the fun times we have. We share with family and strangers, here in town and all over the world. Those images garner a lot of discussion, and including pictures into your social media content is just as effective at increasing the conversation as well. Social media consumption has caused people to try absorbing vast amounts of information in tiny bite-sized pieces. The easiest…
  • 5 Ways Twitter’s Redesign Can Benefit Brands

    Jen Mathews
    22 May 2014 | 1:00 am
    Recently, Twitter decided to roll out its first new design since its original launch. Although Twitter has millions of users, keeping them active can be challenging, especially with the advent of new methods of utilizing the site itself, including mobile phone devices and tablets. Here are 5 benefits of the redesign: Simplicity and First Impressions The new Twitter design is simplistic with a feel that is more appealing to users who browse and are familiar with Facebook. Even the “Pin to the Top” option exists in the new Twitter design, which has long been an option for Facebook fan…
  • 3 Ways Social Media Is Changing Advertising

    Jen Mathews
    16 May 2014 | 5:28 pm
    Today’s advertising landscape is an eclectic array of both online and real-world marketing strategies, from a post on Facebook to a billboard on a main drag. Social media, in particular, has created an entirely new platform for businesses to attract customers. Because social media is interactive, advertising is now more about relationships than ever before. Take a look at some of the tops ways social media is changing advertising: Constant Contact When it came to old-fashioned advertising, your flyer or billboard had to be located in a busy area to be seen by hundreds or thousands of…
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    Gigya's Blog

  • 3 Refreshingly Simple Steps to Boosting Registration Conversions

    Ritika Puri
    30 Sep 2014 | 7:12 am
    The competition for audience connections is fierce — and that’s an understatement. While human attention spans are getting shorter, the world wide web is still as massive as ever. Banner blindness — the fact that people ignore anything that looks like an ad — is the new norm, and forward-thinking companies are coming up with increasingly creative ways to captivate and engage their web visitors. It’s tough to keep up. It’s even tougher to stand out. That’s why today’s most successful brands are connecting with prospects on a 1:1 basis. Marketing teams are joining…
  • 6 Ways TV Everywhere Benefits Businesses and Audiences

    Emma Tzeng
    29 Sep 2014 | 7:27 am
    With consumers becoming increasingly dependent on their smartphones, tablets, and PCs, it’s only natural that TV programming be readily available across these devices that viewers already use on a regular basis. TV Everywhere (TVE), a middle-tier software that enables television broadcasters to stream their content on any supported device, such as a PC, tablet, or smartphone, facilitates communication between a user’s cable provider, who provides the authentication and authorization for viewing content, and the content provider that owns the programming. In other words, as a content…
  • Survey: The State of Consumer Privacy & Personalization

    Emma Tzeng
    25 Sep 2014 | 7:39 am
    Consumers today expect personalization at every brand interaction, yet demand that businesses safeguard their data and give them full rights to their user privacy. Figuring out how to navigate this sentiment by successfully carrying out a strategy that respects user privacy while delivering relevant, data-driven user experiences can seem daunting, but it isn’t impossible. Specifically, our 2014 State of Consumer Privacy & Personalization survey reports that modern consumers across the globe demand transparency, relevance, and convenience. Amidst these expectations, social login adoption…
  • Webinar Recording: Customer Identities Are a Whole Different Bunch

    Emma Tzeng
    24 Sep 2014 | 9:11 am
    Long ago, companies recognized the importance of effectively managing employee identities, data and permissions to help streamline company processes and protect valuable business assets. Over the past 5-10 years, the rise of ecommerce, social networks, mobile and connected devices has created the need for businesses to develop an external identity access management (IAM) strategy to keep up with the flood of identity data being created as consumers connect across channels. Unprepared for and unfamiliar with the challenges of external identity management, many businesses have attempted to…
  • 4 Keys to Unlock The Value of Mobile: Pay Attention to Mobile Identity

    Rachel Serpa
    23 Sep 2014 | 8:23 am
    Mobile is still uncharted territory for many expert developers, who are struggling to implement and optimize mobile on both the front and back-end. This blog series will cover 4 strategies to help you successfully create a seamless, high-performance mobile experience: Go the Responsive Design Route Make Your Mobile Experience More Social Continuously Test and Optimize Pay Attention to Mobile Identity Part 4: Pay Attention to Mobile Identity As mobile usage continues to overtake desktop, mobile data will become an increasingly key source of consumer intelligence. But with 25% of adults…
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    BRM Social Blog

  • Ways to Increase Pinterest Followers

    Carrie Drisko
    28 Sep 2014 | 11:07 pm
    Pinterest is the newest social buddy in town that is growing exponentially. Creating boards that can be shared is the main concept of this platform. The content of the board is where the secret lies. Make is as captivating and valuable as you can grab the attention of a humongous amount of Pinterest followers. Think you’ve done all the promotional gimmicks, but none of them worked? Perhaps it’s about time you check the tips below on ways to increase Pinterest followers. Keep in mind that doing promotions take time, patience and dedication. If you’ve been doing it for months, don’t…
  • Social Media for Businesses

    Carrie Drisko
    22 Sep 2014 | 10:19 pm
    Is social media for business? Social media is not just for socialization, but also for marketing. It’s like mixing business with pleasure. Because of the presence of the millions of users who are obsessed with social media platforms, getting your brand recognized and boosting your sales is much easier. Every business needs a marketing campaign. Otherwise, sales won’t go up. Social media has a large influence on every shopper, so what they will see on various platforms will surely affect their buying decision. Which platform? The most excellent platform will depend on the kind of business…
  • Is it Ok to Buy Youtube Views for Your YouTube Videos?

    Carrie Drisko
    14 Sep 2014 | 7:56 pm
    Hesitating to buy YouTube views because of rumored risks? Start thinking why big brands resort to them.  Buying views have risks too,but there’s no doubt on the great benefits you can get from a humongous batch of views. Great kickstart Start somewhere great and that is by buying views that can help your YouTube account or page gain momentum. Aren’t you wondering why some brands, whether big or small always get a sudden increase in views just hours or days after a video gets uploaded? How come all of their YouTube videos turn out to be gathering a massive amount of views? The answer is…
  • Mass Unfollow Twitter Followers

    Carrie Drisko
    8 Sep 2014 | 12:18 am
    Trying to get rid of Twitter followers? Are they annoying you by posting rude comments? Are they inactive or suspected fake Twitter users? Want to meticulously categorize all these followers you got in your account? Want to determine which ones to keep? The decision to unfollow Twitter followers is all yours and you just need all the help you can get from Tweepi. This clean-up tool will help you study the users you have in a geeky way and can save you time and effort in getting rid of them. Geo-tracking Getting their location can make your business better because you can come up with an…
  • How to Avoid Failed Email Marketing

    Carrie Drisko
    2 Sep 2014 | 2:46 am
    How to Avoid Failed Email Marketing Marketing online means paying attention to all methods that you can use including email marketing. It may not be as large as social media, but it’s still a slice of the pie.  Using it in the smartest way possible can help you amplify traffic and boost your sales. So, what are the ways on how to avoid failed email marketing?   1. Clear message Use the most suitable words to send out a message. Don’t set hurdles by trying to sound like you are an expert who uses complicated words. Remember that expert marketers find ways to send out messages clearly…
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    New Media and Marketing

  • Research: ROI on social media has been dismal

    1 Oct 2014 | 12:08 am
    A report from The Incyte Group on social media marketing that states “U.S. marketers spent $3.08 billion on Facebook brand pages and social media advertisements and the investment return has been dismal”   The fact is, despite their reach, open social networks have not proven to be the most effective customer-acquisition or revenue-generation channels, and most businesses are still seeking to quantify the business value of their investments. Companies have invested billions of dollars in two key areas: Creating a strong digital presence in social networks—for example, via…
  • The irrational consumer

    25 Sep 2014 | 5:13 am
    Why do marketers continue to try and talk to consumers like they are rational people?  That’s a question that we need to think about as consumers take out their anger on some brands while other brands, who screw up, are given a pass. This week, Apple sold over 10 million iPhones, but consumers who purchased the new iPhones are dealing with a lot of problems with buggy software to smartphones that bend.  In addition, Apple released an update yesterday for their iOS 8 only to pull it a couple of hours later, after users reported they weren’t able to make calls after installing…
  • Millennial Moms Matter

    23 Sep 2014 | 4:54 am
    Millennial moms are a large segment with huge spending power, according to Baby Center.  They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending.  83% of new moms are Millennial moms.             The post Millennial Moms Matter appeared first on New Media and Marketing.
  • Marketing will always be marketing

    16 Sep 2014 | 6:16 am
    If you read enough content on the web you’re likely to believe that marketing has changed a lot and for some products that may be true but for a lot of others it’s still inform and convert. If I see a new flavor of ice cream that I want I’m not going to go online to “research” the product; just make sure it’s in my market when I go shopping and remind me via great placement and POP displays.  However, if I’me interested in a new computer or car I’m going to do a lot of research online to see what others have to say before I consider your…
  • Social media still difficult for marketers to quantify ROI

    10 Sep 2014 | 5:12 am
    Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.   Despite the increasing investment in social media, it’s still difficult for marketers to quantify their return on investment. Only 15% of marketers in the study said they can show the impact of social media on their businesses using quantitative approaches, while 40% of marketers can only demonstrate the impact qualitatively. Nearly half of marketers said they haven’t been able to demonstrate the impact of social media spending on their…
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    Modern-Day Cicero

  • How Mondelez is Creating Value by Hacking their Corporation

    Nick Cicero
    15 Sep 2014 | 11:56 am
    Originally posted on Expion’s Blog When we think about the word hacker, it often raises concerns about being violated. Cell phone hacks, credit card hacks, illegal invasions of privacy. But at Expion’s Social Summit in Raleigh B. Bonin Bough, Vice President of global media and consumer engagement at Mondelēz International, suggested a second definition, hackers as experts of programmatically solving problems. Many big organizations have been slow to adapt at the speed of digital. Bough highlighted companies like Dropbox, Square and Pinterest who have all achieved valuations in excess…
  • Facebook adds snapshot view for page admins

    Nick Cicero
    2 Sep 2014 | 12:33 pm
    UPDATE:
  • Why the @Colts Sponsored Content Works

    Nick Cicero
    2 Sep 2014 | 11:12 am
    Nick Cicero:Great post about sponsored content Originally posted on Social 'n Sport: I can be tough on sponsored programs. All too often it’s forced or simply screams advertisement (think the “sponsored by” copy you see everywhere), adding noise to the community and little value to the sponsor. But this football season the @Colts have found a formula that actually works. They’ve found a way to integrate sponsorships into their content in seamless fashion. Go ahead and take a look: The Colts have created mini series of sponsored content. The series range from behind-the-scenes…
  • News Feed FYI: Click-baiting

    Nick Cicero
    25 Aug 2014 | 10:45 am
    Originally posted on Facebook Newsroom: By Khalid El-Arini, Research Scientist and Joyce Tang, Product Specialist Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format. Click-Baiting Headlines “Click-baiting” is when a publisher…
  • Brands can now add a custom Call to Action on Facebook Videos Natively

    Nick Cicero
    14 Aug 2014 | 12:46 pm
    Noticed today that you now have the ability to create a video CTA natively inside of Facebook pages, instead of only through ads or the Power Editor. This would be pretty awesome for all types of brand publishers, and I can imagine a ton of different use cases here when combined with the other Facebook products.  A full post on all that to come, but thought I’d throw up a few screenshots of what I’m seeing.
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  • How to Make Money Online From Home | Without Visiting The Pyramids

    Keith Everett
    25 Sep 2014 | 3:36 am
    How to make money online from home. You know the drill. you get up nice and early, out into the cold air and you either sit in traffic or ride the train or bus to your place of work. This involves turning up for a job that you probably don’t like, for an ungrateful boss that you probably don’t like either. You do this over and over for years and years.  Now, when your favourite friend calls you up with his/her latest network marketing business, you tell them that they are “mad” and that most of these so called “pyramid schemes” don’t work anyway.
  • How To Make Extra Money From Home

    Keith Everett
    17 Sep 2014 | 4:38 am
    How to make extra money from home is a question many people are seeking the answer too, fortunately I do have a good logical answer for you.  With job uncertainty at it’s highest and the ever upward spiralling cost of living to contend with, people are fed up. Fed up with being broke and not being able to afford the good things in life. For some, the good things may just be fuel and food.  We all need more money, this is going to show you how you can make more money working from home. There are many work from home jobs out there, two of my very good friends are doing one such job.
  • Think Big, Win Big In Business & Life

    Keith Everett
    25 Jul 2014 | 7:52 am
    “Think big, win big in business and life” What exactly does that mean?. It means that generally you get to go as far in life as your thinking. This doesn’t mean that small thinking naturally makes a persons achievments any less significent, It just means that people tend to do big things after or during periods of thinking big. How is this ? You aren’t just a body with a brain bolted on. You are a brain with a body attached. Your brain has far more power than each of us realises. Many people only use 10% or less of their true brain power. Our brains have the power to…
  • MONEY – The Dark SECRET

    Keith Everett
    18 Jul 2014 | 3:10 am
    MONEY!..Sung about, dreamed about, loved and despised. No matter what you think about money, it does seem to make the World go round. However, there is a very DARK side to money which many people do not know.   MONEY – The Dark SECRET Holding on to Money and not letting it go can actually make you poor. Here’s why.. It can create a fearful mindset. Although people describe money as many things… the people who tend to have most of it are those who are willing to spend it in order to make more. The opposite of this is when a person won’t spend it for fear of loss.
  • How To Turn Prospects Into Sales..

    Keith Everett
    18 Jul 2014 | 2:36 am
    Ok, so how do we get our prospects in the first place ?. Well, first of all we need to know who we are targeting. If you say you are targeting everyone and anyone, you’ll probably end up selling to no one. Target a specific market that are looking for the products you sell.  The first thing you need to know is the profile of the person you are selling to. Are they young or middle aged? Maybe you are targeting baby boomers. Are they male, female (or both)?. Maybe your ideal prospect could be someone just like you. This will give you an advantage straight away, as people tend to like…
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  • Amazing Reply By Students To The Hate Spreading Preacher (Video)

    Mohit Marwah
    1 Oct 2014 | 3:48 am
    Homosexuality is a term that has garnered a lot of attention in our country off late. The last verdict on homosexuality in India created a lot of uproar not only in the country but worldwide as well. Recently, a different kind of protest took place in The United States of America that made me ponder as to how magnificent it would be if we had protests like these in our own country to create an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Hilarious ‘Faking News’ Headlines As Minimalist Posters

    29 Sep 2014 | 12:40 am
    Founded in September 2008, India’s Faking News is the world’s second largest and most read News Satire website in the world. In 2013, Faking News was acquired by First Post and now it operates under First Post only.. Personally, I love the satire they create and the funny news headlines they come up with. Sometimes the level of humor they produce is exceptionally good and It makes me... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Watch Narendra Modi’s Speech at Global Citizen Festival in New York (Video)

    27 Sep 2014 | 11:58 pm
    Narendra Modi’s Speech at Global Citizen Festival was a delight to hear. If you haven’t watched it yet, here’s your chance. Just play the video down below! Here’s the full transcript of PM Narendra Modi’s Speech at Global Citizen Festival in New York City, USA. How are you doing, New York… I hope, you are having, a good time… Namaste. My greetings, to all those,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Facebook is Hosting Live Webcast of PM Narendra Modi’s Madison Garden Speech

    27 Sep 2014 | 2:36 am
    Our PM Narendra Modi has got a rock-star welcome in New York, when he landed this Friday morning for a 5-day tour to the United States. A lot of people showed up, welcomed him with ‘har har Modi’ slogans and ‘America loves Modi’ posters. Here are some of the pictures of Modi in America, sourced from Rediff. Have a look: In his tour, Narendra Modi will be addressing a crowd... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • These 20 Hilarious Conversations Using Logos Will Make You Go LOL

    26 Sep 2014 | 6:23 am
    Creative guys at ‘The Stupid Design’ have used various brands logos in day- to-day conversations in a brilliant way so that the end result is hilarious.  They have designed 20 posters in this series which is rightly called, Logos ka kaam hai kehna. I am sharing these posters here. I bet you can’t stop laughing once you start scrolling through these posters. Enjoy! 1. 2. 3. 4. 5.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Social Jumpstart

  • Say Hello to Ello and Hello to Hype

    Mike Wolpert
    30 Sep 2014 | 11:37 am
    What has captured more tech press in the last 48 hours and gone from an obscure project out of a small Boulder Colorado design shop and a Vermont bike manufacturer to growing by more than 50,000 new users an hour? Say hello to Ello. Ello is an “ad free” social network without the rules of Facebook, Linkedin, Google+ or Twitter. It’s the latest “hot” entrant in the consumer social space. It is also available by invite only right now but it is still growing at a meteoric rate. Haven’t heard of it yet? You will. At its current rate of growth, and wide tech media coverage, Ello…
  • Social Storytelling … from Memory

    Mike Wolpert
    29 Sep 2014 | 5:12 am
    It may seem that our transaction with the customer ends with the final sale, but in some ways it’s just the beginning.  But their experience with a purchase can be just the start of something more important to them. When a customer gets your product home they fit it into their life in ways you might not be thinking about. What you sell them now becomes part of their lifestyle, yes, and also their individuality and quite often, a piece of a future memory. When you are talking to customers, whether face-to-face, in your writing, or in your video, it’s good to remind yourself that many of…
  • Social Storytelling for Business – Better Than A Cool Logo

    Mike Wolpert
    18 Sep 2014 | 12:06 pm
    Do you struggle to write content that will engage and convert? Are there days, weeks, months, even, when writing feels as torturous as getting a cavity filled? Or maybe you’d rather get that cavity filled than write content? We’re talking about those times when you have the perfect topic but the moment you start putting it into words it simply doesn’t read the way it sounded in your head. It lost its fire somewhere in translation. That’s every writer’s nightmare – outside of writer’s block or continuous interruptions. Or clowns. You may be suffering from something we’ve…
  • The Social Sales Funnel

    Meagan Albury
    16 Sep 2014 | 5:13 am
    Guest Post by Nick Rojas, a business consultant and journalist from Los Angeles. Follow him on Twitter @NickARojas. It’s well understood by now that the entire process of sales has been completely revolutionized by social media. Before, access to consumers was limited not only to business hours, but often to the time they spent physically in the store. Now, new social media tools give unparalleled and unprecedented access to consumers, no matter where they are. This revolution has enabled many brands to build a thriving online community that works for them. With some nurturing and…
  • Marketing is Emotion. Emotional Stories.

    Mike Wolpert
    31 Jul 2014 | 1:24 pm
    This TD Waterhouse commercial is a powerful example of story telling as marketing. It picks you up and carries you along. Give it a watch, you might get that teary thing going in your eye. Doesn’t this make a bigger and better impact than some advertisement about rates or benefits or service? Those ‘we are better’ claims DON’T WORK ANYMORE. Engaging, emotional stories with a payoff for the viewer is what does work. As small business owners and entrepreneurs we have beautiful stories to tell, meaningful stories to tell. We may do it differently – and with a…
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    Rose McGrory Social Media Management

  • The ONE thing that you must do on Facebook as a local business

    Kate Rose
    30 Sep 2014 | 2:37 am
    There’s a really helpful research piece recently released by US Agency GO Digital, looking at a number of aspects of increasing sales through Facebook – we’ve put a link in at the bottom of this post and recommend that everyone running a local business (restaurant, shop, hotel etc) take a look through it. But there’s one finding that REALLY stood out for us. The number one thing that potential customers want from you on Facebook, in order to help them decide to buy. It’s not zany, amazing content. It’s not having a huge army of Likers. What’s the most…
  • How to fail majestically at providing customer service on Twitter, courtesy of EasyJet

    Kate Rose
    17 Sep 2014 | 1:00 am
    I just got back from a trip to the South of France, and very lovely it was too, after the first 24 hours. The trip there, though, was pretty much as bad as it gets. Thanks to my friends at Easyjet, with a little help from some bad weather, what should have been a quick 80-minute flight was turned into an almost 12 hour odyssey of discomfort and frustration. At the end of which I helped a number of elderly people unload their cases from a coach, get to their hire cars and find beds for the night, while thinking about how very distressed my own parents would have been in that situation. But by…
  • Our Top 5 marketing and social media blogs

    Kate Rose
    3 Sep 2014 | 12:39 am
    Keeping up with the latest developments in social media is hard work – and even for us, working in the industry full time, it’s difficult not to let it take over waay too much of the day job. Having a handful of really great blogs on your RSS reader helps a lot with this; but really great blogs aren’t that easy to find. Some of the “old favourites” (mentioning no names here – no really, for once we’re actually not going to mention any names!) have got a little stale and repetitive, and others have got drawn into hyperbolic, clickbait headlines which…
  • Employee Advocacy: the ultimate Social Media Strategy

    Kate Rose
    1 Sep 2014 | 1:21 am
    The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them, you may want to check out our social media policies, and  Can A Company Ever Be Social? posts. Today we’re going to look at the “holy grail” of business social media implementation: Employee Advocacy. What is Employee Advocacy? Simply put, an employee advocacy-based approach means allowing a range of employees to represent the company on social media, as an everyday part of their professional…
  • Facebook cracks down on clickbait headlines

    Kate Rose
    29 Aug 2014 | 1:21 am
    Fed up with seeing those blatant clickbait headlines in your Facebook news feed? You know, the “this cute kitten / starving puppy was attacked/ rescued / cuddled by a baby / chihuahua / alligator. You won’t BELIEVE what happens next!!!” ones (if you’re still not sure, spend a few happy minutes with this clickbait headline generator. If nothing looks familiar, you have super-intellectual friends – well done Apparently, a few Smart Cookies are making megabucks from these sites; this is how it works. They dredge the internet, and other “viral” type sites…
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    Todaymade Blog

  • Four Ways Technology Is Being Used to Solve Problems Around The World

    Britni Schwartz
    9 Sep 2014 | 8:00 am
      At Todaymade we have a mantra, do what you love, love what you do. Although each Todymade team member has a different role, we all are brought together by a common passion of doing the one thing we love to do …solve problems through the use of technology. Our clients often come to us hoping we can help them build a web product, but our hope is to leave them with more than they ever could of ever imagined. We do this by using technology to streamline processes, increase efficiency, and to solve problems in ways our clients never thought was possible. Technology is amazing. It can…
  • Gustavo San Jose Joins Todaymade As Application Developer

    Britni Schwartz
    27 Aug 2014 | 11:00 am
    Please join us in welcoming our newest team member Gustavo San Jose. Gustavo will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. I like being a developer because it allows me to create things literally out of nothing. It is truly amazing the power that developers have to build solutions that can result in hundreds of hours saved to the users of those solutions. Gustavo San JoseClick To Tweet Gustavo’s past experience had him focused on providing solutions for desktop applications in C# and WPF. He…
  • Bringing Girl Develop It to Fargo

    Shannon Luney
    25 Aug 2014 | 12:00 pm
    When I heard about a program called Girl Develop It back in 2013 from Jenn Lukas, I knew it was something I needed to get involved with. It wasn’t until I started my position, here at Todaymade, that I really started to realize the benefit of being able to code the websites I was designing through HTML and CSS. I approached my pal, Megan Beck, a fellow web designer who had learned a little code in the past but wanted to extend her knowledge base and help out with this program. Together, we applied for a chapter of Girl Develop It in Fargo, and three months later, we are in the…
  • Why Strategic Planning Doesn’t Work

    Britni Schwartz
    31 Jul 2014 | 10:30 am
    Strategic planning is a component of every business. I’ve worked for an association, non-profit, fortune 500 company, and a start-up. In each of these businesses, I’ve been a part of the strategic planning process. When it was time to build a strategic plan for Todaymade, I referred back to my previous experience. The problem is, I’ve never felt like strategic plans really worked. Why? To get to the root of the problem, I first analyzed the typical components of a strategic plan: These components didn’t seem to answer my questions. All of the components seemed valuable, so why…
  • Waterfall v.s. Agile – Which One Will Work Best For Your Project

    Britni Schwartz
    22 Jul 2014 | 9:15 am
    We all have experienced moments when technology has failed us. Most of us respond in one of two ways. We either decide to completely avoid the use of that piece of technology or we get resourceful and hack together some type of complicated system to make it “work” for us. Either way it’s not easy, not without frustration, and often not worth the time. During these technology fails we often blame it on a poorly built product, which it probably is. However, should our blame be limited to just the product? What about the process it was built in? After all the process determines…
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    Grow Socially

  • Socialize Your Business Today

    1 Oct 2014 | 7:32 am
    Some business owners are still in the dark when it comes to how social media can assist them in promoting their brands. Yes, social media is just one part of a marketing plan when you run a business, but more and more running companies big and small are learning that […]The post Socialize Your Business Today appeared first on Grow Socially.
  • Making the Cloud Work for Your Business

    Donna Vieira
    29 Sep 2014 | 4:21 pm
    U.S. small businesses using the cloud are expected to more than double in the next six years, from 37 percent to 80 percent, according to a report from Emergent Research and Intuit Inc. It’s no wonder so many businesses are jumping on board with free and inexpensive cloud services. But […]The post Making the Cloud Work for Your Business appeared first on Grow Socially.
  • Social Media Impacting the Adoption Choice

    22 Sep 2014 | 8:34 am
    Social media doesn’t just connect people to friends and family; it’s had a major impact on many worldwide issues – there’s hardly a topic in today’s world that it hasn’t touched. Adoption is one thing that social media has had its hand in. Whether you are on the side looking […]The post Social Media Impacting the Adoption Choice appeared first on Grow Socially.
  • Webinar Announcement: Social Media 101: What Publishers Need to Know

    John Foley Jr.
    11 Sep 2014 | 1:06 pm
    I’m excited to announce that on Tuesday, September 23rd at 2PM EST, I will be hosting a free webinar with The Sheridan Group, entitled Social Media 101: What Publishers Need to Know. In this webinar, I will discuss the pros and cons of the major social networks, and get you […]The post Webinar Announcement: Social Media 101: What Publishers Need to Know appeared first on Grow Socially.
  • Why Social Media is an Insurance Hotbed

    8 Sep 2014 | 8:12 am
    From a single employee to a multinational corporation, health insurance will always be a hot topic. Whether looking for the best plan for you or for your employees, or finding out how to get the best coverage while still getting a great deal, health insurance matters. Luckily social media is […]The post Why Social Media is an Insurance Hotbed appeared first on Grow Socially.
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  • How does Market Research Relate to Loyalty Marketing?

    25 Sep 2014 | 6:20 am
    Creating a long term relationship with your consumers is extremely significant. However, due to fierce competition and noise, it’s getting more and more problematic. To overcome this, brands have to think smart and focus more on delivering the customer touch points that matter most to their target audience, which has to be identified in the… Continue reading →The post How does Market Research Relate to Loyalty Marketing? appeared first on BIGprofile.
  • Best Practice for Mobile Optimised Websites

    22 Sep 2014 | 8:27 am
    Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimised website is fundamental in maximizing your marketing budget. Here are a few must-haves on your brand new mobile website to consider: 1. Identify What Customers Need the Most This will help you create a website that serves their needs. Do… Continue reading →The post Best Practice for Mobile Optimised Websites appeared first on BIGprofile.
  • How to Make Your Content More Shareable?

    18 Sep 2014 | 5:36 am
    What drives people to do things? What drives people to share content? The most fundamental component to keep in mind is when people share content, they are getting some sort of reward for it. Build content that speaks to human psychology, for example creating positive articles or establish an emotional connection with others. Here are… Continue reading →The post How to Make Your Content More Shareable? appeared first on BIGprofile.
  • Mobile Shoppers are Embracing The Ads

    15 Sep 2014 | 4:14 am
    More mobile shoppers are clicking on ads, according to the latest study from call management provider Telmetrics. One in three consumers see mobile ads as helpful and informative, according to the report, which represents a spike of 76% from this time last year. The researchers argue that this boils down to different types of content… Continue reading →The post Mobile Shoppers are Embracing The Ads appeared first on BIGprofile.
  • 5 Ways to Make Your Content Compelling

    21 Aug 2014 | 7:06 am
    Content marketing is here to stay. The problem is, you can bet your competitors are doing it too. To be successful now, you need to invest and thrive at creating great content. It takes time and effort. But here are 5 top tips to keep in mind when creating content for your company: Write Valuable… Continue reading →The post 5 Ways to Make Your Content Compelling appeared first on BIGprofile.
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  • Avoiding Filler Content with 4 Easy Tricks

    25 Sep 2014 | 2:29 am
    After writing for long periods of time, you often begin to use ideas and words just to fill up space or lengthen your word count. Everyone is guilty of using filler content to extend the length of an article, but how guilty are you? Filler content is not just useless content that you place in the middle of a blog but it can be wordy sentences and disorganization. If your content is beginning to seem less and less useful, it’s time to stop writing and start editing – the filler content must go. What Words to Avoid Don’t simply open a document and delete the words that are listed, but…
  • 4 Quick Ways to Generate Fresh Content

    24 Sep 2014 | 11:21 am
    If you’re big on content marketing, sometimes coming up with fresh content can be difficult. Because the Internet has so much information readily available, it’s hard to write new material that can catch the attention of the audience. Obviously writing content that has never been written is almost impossible, but generating content does not have to be a difficult feat. If content is something that you’re having a hard time creating, sit down and follow a few helpful tips to get the ball rolling. Write, write, write. Yes – even if you think it’s terrible. The key to creating content…
  • Who Cares About the Subject Line?

    22 Sep 2014 | 3:32 pm
    Every once in awhile, many people get a curious poke into what’s happening inside of the SPAM portion of their inbox. There are always a few emails that slip by in your inbox that are obviously spam, but even their subject lines grab your attention. The truth is, you know that they’re in the wrong place but your interest was piqued by a certain word or phrase in the subject line that caused you to open it. What caused you to open it and why is that what matters? The Subject When it comes to email marketing, even when it’s a brand you are familiar with, you sometimes put it into the…
  • Do You Like Your Own Advertising?

    18 Sep 2014 | 2:52 am
    When you think about commercials and advertisements, there are a few specifics that come to mind. You often remember the funniest ones you’ve seen, or if they have a celebrity that you like, they’re much easier to remember. When you’re trying to come up with the best marketing and advertising gimmick, it’s often difficult to put yourself in the eyes of the viewer. Sure, you may know who the audience is and what their interests are, but you must also put yourself in their shoes – will they laugh or smile when they see the ad? Is it memorable or have a piece of information that will…
  • Creating the Landing Page: What NOT to Do

    15 Sep 2014 | 2:16 am
    You’re finally beginning to create the website of your dreams for your business – where do you begin? When it comes to designing the landing page, there are many tools available to help you create the best one out there. In fact, everyone has an opinion as to what the best steps are to creating the most effective landing page. You will find pages upon pages of what you need to include on your landing page to ensure its success, but what you won’t find is what not to do. There are several things that should be avoided when it comes time to making your landing page. Lack of Creativity…
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • An Executive’s Guide to Leading Social Media Marketing Across the Organization

    22 Sep 2014 | 7:49 am
    LiveWorld CEO, Peter Friedman, has written an informative new article for the C-Suite Network. In the article, Peter shares his experience working in social media with chief marketing officers and marketing executives.  He explains how engagement with customers is important, and how to lead on social media across a large enterprise. As Peter states in […]
  • How to Become the Starbucks of B-to-B Social Media

    2 Sep 2014 | 12:06 pm
    I first got to know Starbucks CEO Howard Schultz in the late ’90s when I produced a virtual live event that featured both Schultz and Mark McGuire speaking on behalf of a social cause. The event took place on Talk City, a consumer-community website that LiveWorld created and managed during that period. During the run-throughs […]
  • The Social Media Metrics That Support Brand Marketing KPI’s

    Jennie Chen
    4 Jul 2014 | 5:00 am
    Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]
  • Using Social Media For Business? Think Strategically

    30 Jun 2014 | 7:32 am
    Our CEO, Peter Friedman, was recently interviewed by Investors Business Daily on how to use social media initiatives strategically for your business. In the interview Peter speaks about his new book, The CMO’s Social Media Handbook, and also offers some tips and best practices to make the most of your social media efforts. Peter explains […]
  • Become the Social CEO

    30 Jun 2014 | 7:26 am
    Peter Friedman, LiveWorld CEO, has written about becoming a Social CEO for The CEO Magazine. Peter talks about the transformative power of social media and conversations with customers for a business. Strong executive leadership and support from a CEO can enable a company to leverage social media and the customer’s voice in an immense way. […]
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    LKR Social Media

  • Google Benchmarking: How to Use This New Analytics Tool to Spy on Other Businesses In Your Industry

    Laura Roeder
    30 Sep 2014 | 7:30 am
    I love arcade games. Pinball machines? Paperboy? Gimme a handful of quarters, and it’s on like Donkey Kong, yo. And you know what’s extra awesome about a lot of those old-school machines? The scoreboard. How awesome is it to get to see how you did compared to everyone else who’s played that game? Because no... [Read More]
  • The Embarrassing Truth About How I Really Got Started

    Laura Roeder
    25 Sep 2014 | 7:30 am
    Did you miss the beginning of my big tell-all? Over on the Creating Fame blog, I’ve been spilling big time about the long, weird road that took me from unemployed and clientless to being, you know, the me that’s writing this post! Check out this teaser for Episode One, then click on over to the Creating... [Read More]
  • The 5 Up-And-Coming Social Networks Your Business Should Stop Ignoring

    Laura Roeder
    23 Sep 2014 | 7:30 am
    Remember 2006? Things were so different, then! George W. Bush was still the president. The very first iPhone hadn’t even come out yet. U2 won album of the year at the Grammys, and now, they literally can’t GIVE an album away without people rolling their eyes. (And you wonder why I’m in love with my... [Read More]
  • Literally Everything You Could Possibly Need to Know About the New Pinterest Analytics

    Laura Roeder
    16 Sep 2014 | 7:30 am
    If Pinterest isn’t already part of your social media strategy, it’s about to be. “Oh, but Pinterest isn’t really right for–” NOPE. Don’t click away just yet. Even if you’re not using Pinterest right now, y’all are gonna wanna check this out. See, it’s been just over 2 years since Pinterest stopped requiring people to... [Read More]
  • Facebook is Cracking Down Hard on These Types of Updates – So Stop Sharing Them!

    Laura Roeder
    9 Sep 2014 | 7:30 am
    Sometimes I feel like Jerry Seinfeld over here, standing at the microphone, asking, “And what’s the DEAL with Facebook algorithms!” All through 2014, Facebook’s algorithm changes have been causing serious headaches for pretty much any business trying to keep it together on social media. Reach is up, reach is down. This type of post does... [Read More]
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    Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver

  • Re-charge: 5 Ways to Avoid Burning Out at Work

    Anja Micevic
    30 Sep 2014 | 3:14 pm
    5 Ways to Avoid Burning Out at Work We’ve all been there, usually it strikes around mid-week or mid-day – that feeling of burning out. It creeps over you slowly and soon you just can’t focus on anything. You’re over tired and useless for the rest of the day. You […]The post Re-charge: 5 Ways to Avoid Burning Out at Work appeared first on Developaweb.
  • Do You Have The Time? Pros and Cons of The Apple Smartwatch

    Anja Micevic
    12 Sep 2014 | 9:11 am
    Pros and Cons of The Apple Smartwatch Apple isn’t the only major mobile technology company to come up with the idea of a smartwatch (we’re looking at you, Samsung), and while many are excited about this new advancement, we think it is still important to do some research before running […]The post Do You Have The Time? Pros and Cons of The Apple Smartwatch appeared first on Developaweb.
  • Green Light: 4 New Transportation Apps for Entrepreneurs On The Go

    Anja Micevic
    10 Sep 2014 | 9:43 am
    4 New Transportation Apps for Entrepreneurs On The Go In a fast paced work environment, today’s entrepreneurs have to be able to get from point A to point B quickly. Some entrepreneurs have mobile businesses and have to meet up with several clients in a day. Transportation costs include gas, […]The post Green Light: 4 New Transportation Apps for Entrepreneurs On The Go appeared first on Developaweb.
  • Young and In Charge: 3 Steps to Being Taken Seriously in Business

    Anja Micevic
    5 Sep 2014 | 9:00 am
    3 Steps to Being Taken Seriously in Business Young people today are go-getters. They know what they want and aren’t afraid to work hard to get there. That being said, more experienced co-workers don’t often take kindly to being told what to do by a much younger person who is […]The post Young and In Charge: 3 Steps to Being Taken Seriously in Business appeared first on Developaweb.
  • Once Upon A Time: 3 Ways To Use Digital Storytelling

    Anja Micevic
    3 Sep 2014 | 9:00 am
    3 Ways To Use Digital Storytelling Why are we loyal to the brands and companies that we choose to associate ourselves with? More often than not, it’s because we can relate to their story, their roots, their humble beginnings. When a company can get consumers to relate to how it […]The post Once Upon A Time: 3 Ways To Use Digital Storytelling appeared first on Developaweb.
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    Affordable Mobile Marketing Solutions - Blog

  • Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform   

    8 Sep 2014 | 3:49 pm
    Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform   Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy.But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it's still strongest in the young adult age bracket so precious to many…
  • Have you gone mobile with your money? Survey says most Americans have

    10 Aug 2014 | 2:53 pm
    Smartphones have become an essential part of everyday life; from texting and email to social media, Americans rely heavily on their mobile devices. If your mobile phone was taken away, how long could you survive without it?The answer may surprise you: nearly half (47 percent) of U.S. consumers polled say they could not go more than one day without their smartphone, according to the inaugural Bank of America Trends in Consumer Mobility Report. An overwhelming majority (85 percent) say they check their phones at least a few times a day, while more than one-third (35 percent) admit to constantly…
  • Who's watching this thing happen?

    24 Jun 2014 | 3:02 pm
    Wow, its amazing to watch how fast the mobile revolution has happened.  When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.  Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes.  No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic. Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to…
  • Why Mobile Marketing Counts

    2 May 2014 | 7:33 am
    So the numbers are in...and....there is an overwhelming agreement from our platform consumers that text/sms is the best way they receive "specials, discounts, invites or opportunities" and upwards of 50% or more act upon these messages within 1 HOUR! Mobile Marketing is the best marketing engagement tool available, and Baytech Mobile has the absolute best platform, know how and experience to get the job done right the first time!Affordable Mobile Marketing Solutions by Baytech Mobile
  • Is your website ready for the mobile consumer? Watch this video to find out

    9 Mar 2014 | 6:42 am
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    Scalable Social Media - Internet Marketing Services

  • Why We Don’t Need “H2H” in Our Marketing Jargon Dictionary

    Alisa Meredith
    29 Sep 2014 | 10:25 am
    From Scalable Social Media Some real smart marketing folks have started to say, “It’s not B2B (business to business) or B2C (business to consumer) – it’s H2H!” I want to agree. Really. I’m all about conversation and making your brand more than a faceless entity by imbuing some real personality in to everything you do. But, here’s why I think “H2H” has to go. PS – you might have read my recent post on OverGo’s website about what was missing at HubSpot’s Inbound 2014 and start to conclude that I’m just grumpy because…
  • Is Your Business in “The Corner Where History is Made”? – Inbound14 Shorts

    Alisa Meredith
    16 Sep 2014 | 8:54 pm
    From Scalable Social Media This week, I’m at HubSpot’s Inbound14 – a world-class marketing conference in Boston, MA. It’s amazing being with ten thousand (?!) other people who “get” marketing. The speakers have been amazing and though my accommodations are definitely on the sketchy side, it’s a great time. Yesterday’s opening keynote address was by Guy Kawasaki – chief evangelist at one of my favorite companies – Canva!!! He’s also smart enough to work with the fabulous Peg Fitzpatrick, and has also worked with some of the…
  • The One Tip You Need to Generate Massive Leads with Pinterest

    Alisa Meredith
    8 Sep 2014 | 6:00 am
    From Scalable Social Media Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right? Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest. Insane! How do we do it, you ask? Well, it has a little to do with the industry. This particular client is a pharmacist and nutritional counselor, so it’s not too hard to find a topic that will really do well on Pinterest. Every month, we create a new piece of downloadable content for his website. Often, our ideas are inspired by what we see on Pinterest. For…
  • Pinterest FAQ: Why Join a Group Board?

    Alisa Meredith
    2 Sep 2014 | 8:03 am
    From Scalable Social Media Wouldn’t it be better to put images on your own Pinterest boards? After all, when you don’t own the Pinterest board, you have no control over who else pins, what they pin, and even whether that board will still exist tomorrow. That’s right – entire group boards disappear when a frustrated owner deletes the entire thing. Not to mention the fact that when people follow that board, it doesn’t add to your own follower count. So, why would you add pins to a shared board? It’s about exposure. Let’s say you have 100 followers.
  • How Canva Creates Brand Advocates and Raving Fans

    Alisa Meredith
    26 Aug 2014 | 5:35 am
    From Scalable Social Media Brand advocates. Everybody wants them. They give you referrals, they advertise for you for free. They stand up for you when you’re under fire. How does a company attain and retain brand advocates? Sometimes the best way to figure it out is to follow the example of a successful company. We’ve been on Canva since the days when you needed an invitation. We’ve written about them extensively online and even in print. Yes, I said, “them,” without even meaning to because though Canva is a tool, there are very real people behind it, and it is…
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    Mandi Lindner: The Digital Storyteller

  • I Messed Up With A Prospective Client

    25 Sep 2014 | 1:59 pm
    I don’t enjoy publicizing my mistakes (I mean, who would?), but I do appreciate it when someone can at least learn something from when I mess up. In honor of my first e-book launching next month I’d like to tell you a story all about how I first messed up with a prospective client and subsequently lost their business. It’s Like Dating Mrs. P is a well known motivational speaker who works with Fortune 500 companies to engage, teach, and motivate employees. She travels around the world and sells a series of published works – CDs, DVDs, and books. She contacted me via…
  • What The Walking Dead Taught Me About Storytelling

    10 Sep 2014 | 11:01 am
    I recently posted about obituaries, so the living dead is, of course, the next step, right? Have you ever watched a horror movie? Yes, probably, okay. Have you ever watched a horror movie with me? In general I am a terrible movie friend. I point out the plot inaccuracies, I’m really good at detecting mistakes in continuity, and when super sappy things happen in romantic comedies and everyone else is going “Le sigh,” I’m cackling like the realist I am (sorry, everyone at the sold out show of He’s Just Not That Into You). Which brings me to zombies. And…
  • LinkedIn: Using It Effectively in Your Job Search

    26 Jun 2014 | 6:08 am
    One of the best ways to present yourself online as a professional is using LinkedIn. If you don’t already have a LinkedIn account, go to LinkedIn: How To to learn how to get set up for free and get connected. Simply having your resume and information posted on LinkedIn isn’t enough to get you hired. As you’re searching for jobs, it’s a great place to direct potential employers if they ask for more information. You can also proactively utilize the site in your job search to seek out employers and job opportunities. Here’s how. Recommendations LinkedIn keeps a running tally of how…
  • The Story of a Life as Told at Death

    14 May 2014 | 7:13 am
    I saved this obituary from last summer because it’s such a great example of someone’s life story being told in a captivating way when most other such announcements lend themselves more toward a simple rundown of facts and figures. The Typical Obituary John Smith. 1967-2014. Survived by loving wife, three children, ten grandchildren, and two beloved dogs. Smith served in the Army for five years, then worked 30 at the local factory. Funeral services will be held tomorrow at 10, with visitation an hour before. Gifts in John’s memory can be made to his favorite charity. A few…
  • Where There’s Smoke There’s…4 Ways to React to a Fire

    13 May 2014 | 12:12 pm
    I work part time at a local coffee shop – both for the free coffee, human interaction (working from home is a lonely endeavor) and for some extra cash (we all have student loans to pay). The other day we noticed an insidious smell of smoke, but couldn’t determine where it was coming from. Thinking it was just a heating element or an exhaust fan out of whack we all but ignored it. Half an hour later the smell became sharper and we soon noticed gray smoke pouring out of the ceiling vents. This was a defining moment. You can tell a lot about a person by how they react in an…
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    Ron Sela

  • If Used Wisely, Online Social Media Can Take Your Business to the Next Level

    Ron Sela
    29 Sep 2014 | 1:00 pm
    It doesn’t matter if you own a small or big online or local business; online social media on the Internet can be a very powerful tool that can help you make the most of it. In this day and age, technology is advancing at fast pace; therefore, it is extremely important that all businesses move along with it, instead of falling behind it, as this can only bring negative outcomes. Falling behind technology won’t do your business any good. How many times have you walked into a restaurant, mall, or hospital and seen people on their tablets or mobile phones checking out the latest information…
  • Influential CEOs: 7 Strategies for Building CXO Level Thought Leadership

    Jonah Bliss
    22 Sep 2014 | 11:47 am
    As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world. But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are: Own A Topic Make The Most of Controversy Corollary – Don’t Work in Finance Tweet Early, Tweet Often aka…
  • B2B Marketing: Dominate Your Niche with Social Media

    Russel Cooke
    15 Sep 2014 | 11:49 am
      Business to Business (B2B) organizations have long thought it difficult to create and measure B2B marketing campaigns on social media networks. In fact, many B2B companies don’t believe that this kind of marketing is significant and don’t understand how it could be applicable to their business goals. Despite these thoughts, it is absolutely possible for B2B organizations to successfully approach social media marketing and produce the desired business results. One of the clearest ways for B2B companies to be successful with social media, and B2B marketing overall, is to have…
  • How to Optimize Your Content Marketing Reach with Online Influencers

    Arthur Hilhorst
    18 Aug 2014 | 4:14 am
    All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that businesses face now is that firms have to focus on generating a non-stop stream of quality content. Creating remarkable content is the first step to an effective strategy but if nobody actually interacts with your content it’s a lost effort. Finding the key influencers that will amplify content is the next step, this is where content marketing and influencer marketing become best friends in modern…
  • Google Plus vs LinkedIn: Which Platform is the Winner for B2B?

    Dave Landry
    11 Aug 2014 | 7:40 am
    Google+ and LinkedIn are both vying for top position among business networks, and both have their own unique characteristics to bring value. Social media has absolutely exploded, and digital marketing has proven to be an incredibly valuable tool in a business’s advertising arsenal. Which one brings more value? Which one is more beneficial to a company’s marketing plan? Tale of the Tape Google+ has been around for several years, and was the fastest growing social media in networking history. It offers a very integrated approach to social media, rather than simply the traditional news…
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    Just Ask Kim

  • Useful Ello Resources For Succeding With Social Media’s Newest Darling

    Kim Castleberry
    29 Sep 2014 | 7:42 pm
    Well, ‘Ello!  Recently, a new contender has been cast into the ring as the social media scene gets a shake up!  Ello – a tiny platform with a strong manifesto at heart – has suddenly gotten everyone talking! Though only in beta, and still needing much work, Ello suddenly got a renewed interest from the tech community after a debacle from some vocal Facebook users made for questions of where users might go if not to the currently established platforms.  When Facebook recently deleted the profiles of a bunch of drag queens who were using accounts that were under their…
  • How To Add Annotations To The Google Analytics Graph

    Kim Castleberry
    27 Sep 2014 | 2:10 pm
    How To Add Annotations To The Google Analytics Graph Can you remember exactly what you did 45 days ago that caused a traffic spike? How about the dip 9 days before that? And the other peak a week before that?…. While I can easily remember this weeks most recent changes that brought in traffic, keeping track of all up and down over an extended period just isn’t possible with the amount of other information I’m required to keep between my ears! Also, data that’s living in my ears can not easily be offered to a coach, mentor, consultant when seeking advice on improving…
  • What Are WordPress URL Slugs?

    Kim Castleberry
    16 Sep 2014 | 8:43 pm
    WordPress: What Is A URL Slug?  WordPress Tip: “Slugs” Just what is a “slug” and why is it important? No, I don’t mean those slimy little animals that crawl around your garden! In WordPress, the “slug” is the section of the URL, that occurs after the domain name, that references the specific post, page, or item (category/tag/author) page. The “slug” is the URL-friendly version of the name. It is usually all lowercase and contains only letters, numbers and hyphens. Take care not to include spaces or special characters. Slugs are the URL…
  • What’s In A Name? Two Social Media Name Tools You Need!

    Kim Castleberry
    12 Sep 2014 | 7:00 am
    In Social Media, Name Recognition is CRITICAL! According to Wikipedia, “A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan.“ To that I also want to add that a brand includes the culture inherent in a business or individual. Examples of these are a culture of classy products, a culture of carelessness, a culture of laid back honesty, a culture of negativity or a culture of taking good care of ones customers. But… back to brands as they relate to NAMES. While many of us…
  • 3 Email Newsletter and Autoresponder Plugins For WordPress

    Kim Castleberry
    12 Sep 2014 | 6:21 am
    Need A Newsletter Or Autoresponder For WordPress?  Generally when we hear content marketers talk about autoresponders and newsletters – we are talking about a third party service…  And for good reason! Because these services often have better deliverability and less headaches than self hosting can provide.  However, that’s not to say that you can’t self-host an email newsletter and autoresponder! And in the last year, the available alternatives for doing so, particularly using WordPress as an application base, have really grown up.  Keep in mind that unless you…
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    Barbara Ling's Official Authority Marketing Cafe

  • [ Video Marketing ] Part 1 – something ANYONE can do (no need for being on camera!) and get this bonus: (DIMESALE)

    30 Sep 2014 | 5:47 am
    [ Video Marketing ] Part 1 – something ANYONE can do (no need for being on camera!) and get this bonus: (DIMESALE) Good morning!   It all started back in 2008.   My friend, Bill Vick, was telling me that … Continue reading → The post [ Video Marketing ] Part 1 – something ANYONE can do (no need for being on camera!) and get this bonus: (DIMESALE) appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Monday Morning Perkup – to hell with the traditional IM world, learn from THIS, Cool new idea, new direction, more!

    30 Sep 2014 | 3:35 am
    Your Monday Morning Perkup – to hell with the traditional IM world, learn from THIS, Cool new idea, new direction, more! +=================== | | oOo ==>  Arbitrage Magician 2.0 by Ben Adkins | | | BENEFITS:  Ending tonight – let me share … Continue reading → The post Your Monday Morning Perkup – to hell with the traditional IM world, learn from THIS, Cool new idea, new direction, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • eCommerce Tutorials

    29 Sep 2014 | 6:34 am
    Where can you go to find ecommerce tutorials? How about…. Shopify Tutorial Content Marketing Ideas for Small Ecommere Retailers Fearless Social Blog Enjoy! Grow strong, Barbara Ling You might also enjoy these insights: Authority Marketing Feedly Introduction – how … Continue reading → The post eCommerce Tutorials appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Monday Ramblings – SFI

    29 Sep 2014 | 2:26 am
    Slow but steady. I’m starting to refocus my blog I am! It seems like these past 3 years since I’ve returned to IM, I’ve learned more of what I like doing and even thought it might fly right into the … Continue reading → The post Monday Ramblings – SFI appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • LAST CALL ==> Want to escape traditional “IM” but still want to be profitable? Arbitrage Magician 2.0 by Dr. Ben Adkins

    28 Sep 2014 | 2:13 pm
    LAST CALL ==> Want to escape traditional “IM” but still want to be profitable?  Have you considered….. THIS? +=================== | | oOo ==>  Arbitrage Magician 2.0 by Ben Adkins | | | BENEFITS:  Ending tonight – let me share | with you … Continue reading → The post LAST CALL ==> Want to escape traditional “IM” but still want to be profitable? Arbitrage Magician 2.0 by Dr. Ben Adkins appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • Practical Blog SEO: 3 Elements of a Successful Post

    Adam Tanguay
    25 Sep 2014 | 7:29 am
    This is a guest post by Adam Tanguay, SEO and Content Marketer for Weebly, the award winning drag & drop site builder that lets anyone create a website, online store, or blog. Blogging has become a vital part of the online content strategy for brands big and small. Great blogs build influence, drive user acquisition, and […] The post Practical Blog SEO: 3 Elements of a Successful Post appeared first on Heyo Blog.
  • How Used Heyo for Lead Capture Success

    Emily Goodrich
    16 Sep 2014 | 7:38 am
    Gathering leads through Sweepstakes is great, but what if you want to gather leads and can’t run a sweepstakes? Heyo templates can be used to run evergreen pages, which will sit and gather leads for you.  That’s exactly what Heyo customer, Sam Hosseini from did with his custom build lead capture pages. Read on […] The post How Used Heyo for Lead Capture Success appeared first on Heyo Blog.
  • The Secret to Stunning Visual Content

    Brooks Tiffany
    12 Sep 2014 | 6:23 am
    “Use high-quality, engaging images to make your brand stand out.” You may have read something like that before, and it’s the truth. But what exactly does that mean? What exactly is it that makes an image high-quality and engaging? Well, if you’re asking those same questions, you’re in the right place. Read on to find […] The post The Secret to Stunning Visual Content appeared first on Heyo Blog.
  • Best Website Builders for Small Business

    Emily Goodrich
    4 Sep 2014 | 8:30 am
    Whether you are an entrepreneur or own an online shop, having a custom-built website is vital. And with mobile internet usage increasing by the minutes, having a responsive or mobile version of your website is also key to your company’s online success. So how do you create a website? Conventional wisdom would say that you […] The post Best Website Builders for Small Business appeared first on Heyo Blog.
  • How Heyo Helped a Photography Blog Build an Email List

    Emily Goodrich
    21 Aug 2014 | 5:15 am
    Meet Heyo customer Scott Voelker, who runs New Portrait Biz with his wife, Lisa. Scott and Lisa owned their own studio for over 10 years, and now run a company dedicated to helping others start their own photography studios. With content ranging from using digital backgrounds and props, to photoshop tutorials, the photography super team […] The post How Heyo Helped a Photography Blog Build an Email List appeared first on Heyo Blog.
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    Concise Training

  • Have you used Google Cast?

    Mary Thomas
    28 Sep 2014 | 11:27 pm
    I do quite a bit of bespoke social media and Microsoft Office training for clients – I go to their site and plug into their equipment.  I do have my own projector and screen but many clients like me to use their TV to project my screen. This works fine – but does entail lots of wires and issues with plugs – I also end up at the front next to the TV and learners can’t show their own screens to others if there is a particular issue. Image from Amazon I was with a client the other day who had bought Google Cast. This is a device that allows anybody to project to the TV…
  • Representing yourself or a business on Twitter?

    Mary Thomas
    28 Aug 2014 | 5:59 am
    Way back in 2011, I wrote a post about selecting a Twitter username.   In the post I talked about using ConciseTraining as my username, but use a photo of me, Mary to ensure I show some personality in the account.  During the post, I did mention that I might have to rethink this if the company was to grow. Well, I am now at that stage and I thought it would be useful to share my thoughts with you as I know many of my peers have also grown and developed their sole trader companies. During the past year, I have taken on two fantastic part time employees who are not only responsible for…
  • Did you know Twitter displayed analytics?

    Mary Thomas
    19 Aug 2014 | 8:07 am
    If you have a Twitter Ads account, you can get some interesting data on your organic tweets (even those you are not using for promotion). If you don’t have a Twitter Ads account, you can sign up for one at – submit your payment information.  Set up a promoted campaign in the future and cancel it once you have access to analytics. Sign in to your Twitter Ads account and click Analytics (along the top menu bar). Looking at the information available: Tweet activity This displays the number of views (anytime a user sees your Tweet) over the last 28 days…
  • Different ways to use Google+ Hangouts

    Mary Thomas
    13 Aug 2014 | 1:28 am
    Have you used Google+ Hangouts yet?  They are a unique feature of Google+ that allow you to either have up to 9 other people in a private webinar or allow you to livestream webinars to YouTube to allow anybody to listen to the webinar and ask questions via text. Aside from the obvious way of using Google+ hangouts to have team or group webinars, as an alternative to Skype, brands have used hangouts on air in some really creative ways. Cadbury UK have used hangouts and hangouts on air for chocolate tasting hangouts, cooking demonstrations and interviews with famous sports stars to help drive…
  • Simplifying Social Media With Spreadsheets – Part 4 – Using IFTTT

    Steve Beavis
    1 Aug 2014 | 2:45 am
    Last week we looked at some of the social media spreadsheet add-ons that are available. Continuing our spreadsheets for social media theme, today we are going to look at one of my favourite tools – IFTTT – it stands for “If This Then That”. This powerful service allows you to link web channels (web applications) to each other via a “trigger” and “action”. The combination of channels, trigger, rules and actions is known as a recipe and once you join IFTTT for free you have access to many recipes that are created for you already or you can create your…
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    NewsOrator :: SEO, Social Media, Wordpress and Blogging News

  • PlayMag – Creative Magazine & Shop Premium WordPress Theme

    Manish Agrawal
    19 Sep 2014 | 6:07 am
    Playmag is a cutting edge, responsive Magazine WordPress theme that combines both form and function into one exhaustive site. It is ideal for different sorts of online magazines, fantastic news sites, proficient blogs and other article related projects. Playmag has an inherent audit framework, advanced theme admin options, instant search feature, off-canvas mobile navigation, custom fonts support, Woo-commerce shop and much more. In this way, whether you’re making a straightforward website, business site or an online magazine, Playmag WordPress Theme is stacked with brilliant, brand new…
  • Top 5 tips for Making Your Social Media Posts Stand Out – Infographic

    Manish Agrawal
    17 Sep 2014 | 8:07 am
    In this infographic you will get five basic (yet powerful) tips on what makes an extraordinary social networking post. So next time you make a post for Twitter, Google+, Facebook, Pinterest or other social networks, remember these focuses: Before you post anything, inquire as to whether it is something that would engage you. Pair an amazing picture with your content presents and connections on support engagement. Make sure your posts are opportune and current focused around the most recent industry-applicable news and occasions. So What Can We Do for This Lets See… 1. Good Content :- No…
  • Informative Android Applications that keeps you Updated

    Manish Agrawal
    16 Sep 2014 | 7:45 pm
    While most of us still prefer a newspaper as the primary source of knowing the informative stuff, the other part of the world is getting much advanced information than we ever get reading an entire newspaper. So its time to turn our eyes in the next generation style of living by choosing the right things for knowing the most accurate and the trending information in a matter of seconds. Its also true that there are quiet lot of news outlets, blogs, RSS feeds available on the internet, but keeping up with all of them is wearisome. But luckily there are a lot of Android Applications that cover…
  • Protected: Face Recognition: Who’s Watching & Why?

    Manish Agrawal
    16 Sep 2014 | 7:28 pm
    Face Recognition: Who’s Watching & Why? [Infographic] by the team at Who Is Hosting This  
  • Link Building Via Guest Blogging

    Manish Agrawal
    15 Sep 2014 | 8:07 pm
    Want to rank for competitive keywords on Google, Yahoo, Bing and other search engines? Do great link building. There are many ways of link building but one sure way is guest blogging. By guest blogging, you will get useful back links with the desired anchor text. You will also be able to build brand authority, get traffic and increase the number of subscribers. The biggest advantage of guest blogging is that it is a white hat SEO technique which does not make your site penalized. So, what is guest blogging? This is a technique where bloggers write posts to be published on other blogs mainly…
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  • Grandmaster Flash and Grandma on social media

    Saqib Sherazi
    17 Sep 2014 | 8:15 am
    Every couple of days you hear some funny news about how people just do not know how to use Facebook correctly. The latest victim are Grandmothers. Everyone loves their Grandmothers and Grandfathers but it always brings a smile on people’s faces when they make a mistake on social media websites. Lately, Grandmothers have been tagging themselves as “Grandmaster Flash” even though they did not mean for that to happen. So if they start typing “Love Grandma” Facebook gives them a suggestion if they meant “Grandmaster Flash”. Below we will see some…
  • How to handle a crisis communication?

    Saqib Sherazi
    16 Sep 2014 | 7:53 am
    In the age of social media, there are companies that face issues relating to crisis communication. Some companies are able to handle this crisis well and other companies tend not to do so well. Below we will look at a great infographic, created by meltwater, which highlights the steps which need to be undertaken to handle a crisis communication effectively.The post How to handle a crisis communication? appeared first on
  • Starbucks: that’s not how you spell my name

    Saqib Sherazi
    15 Sep 2014 | 8:01 am
    When is the last time you have been to a Starbucks? Yesterday? Today? 2 weeks ago? Well if you have been there or know friends who have been there then you may have heard of the problems they face when ordering their choice of coffee. The coffee may be great but this problem relates to something else. Please watch the video below to see what I meanAlthough this video is not an official Starbucks sanctioned video. It does address a problem that people face but in a humorous way. There are points you can agree with in this video.When you get a cup with your name spelled wrong then you are…
  • More about the Apple Watch

    Saqib Sherazi
    11 Sep 2014 | 7:54 am
    You have probably heard of the new Apple watch news. In addition to the Apple watch, Apple also released the new iPhone 6 and iPhone 6 plus. The plus model is a bigger version compared to previous iPhone models. Below we will discuss this news in more detailThe first thing I notice about the Apple watch is that they did not go the traditional “I” route way and but that I mean that most Apple products have i infront of their models excluding the laptops. So you have iPhone, iPod, iPad. So in this line of thinking I would have expected it would be called the iWatch but it is just called the…
  • Interesting stats on Social Media Growth in 2014

    Saqib Sherazi
    9 Sep 2014 | 7:42 am
    Social media has grown at a tremendous pace over the past couple of years. Everybody you ask will at least have one social media profile. Some may use Facebook, others Twitter and others some other social media platform. The one thing all social media sites have in common is that they allow users to interact with people all over the world to share their ideas in unique and creative ways. Below we will look at an interesting infographic by Search Engine Journal which shows the growth of social media in 2014 and some surprising statistics related to that growthThe post Interesting stats on…
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    Engagor Blog

  • 3 Tips to Reduce the Workload on Social Media

    Sofie De Beule
    22 Sep 2014 | 3:01 pm
    Running your social media presence is often very hectic and takes up a lot of time. With high volumes of incoming mentions, companies can’t see the forest for the trees and fail to be productive in a tough, chaotic working environment. To prevent getting lost in the stream of incoming social media mentions, companies are desperately looking for crucial shortcuts or best practices that can help improve their efficiency and ultimately, save time and money. Although many companies are extremely motivated to take great care of their customers, they often lack the right tools or support…
  • How to Quickly Respond to Incoming Mentions on Social Media

    Sofie De Beule
    18 Sep 2014 | 3:45 pm
    Every single minute, every second even, social media messages are being sent your way. People are always on, always connected, and they can immediately send a new tweet to a company on the go. Once you have your social media engagement strategy in place with fixed social media guidelines delineating how to reply to incoming mentions, your social media team is ready to then take an active role in replying to those incoming mentions. Initially, you will start with Inbox Zero. This means that, in the beginning, you will have very few mentions awaiting a reply and, consequently, your average…
  • 3 Keys to Building Happy Customers on Social Media

    Sofie De Beule
    16 Sep 2014 | 8:58 am
    The times of cheesy loyalty cards to make your customers happy are long gone. How do you keep customers happy nowadays? What is the true value of customer satisfaction on social media, and more importantly, how can you measure and proactively act on the satisfaction of your customers? We all want to do business with a company who cares about our satisfaction. No one wants to be left in the dark once a sale is made. From a business perspective, pursuing new customers seems enticing. But how do you keep your existing customers happy? In this article, we’ll discuss: How to keep your customers…
  • 4 Key Principles of Social Customer Service

    Sofie De Beule
    10 Sep 2014 | 11:26 am
    Customers are sick and tired of poor customer service. Treat them wrong, and they won’t return. The world of social media is constantly evolving. Expectations and demands change and are continuously growing. However, the basics of social customer service and CRM aren’t. If you haven’t gotten traditional customer service right in the first place, providing the same support on social media won’t go smoothly either. In a survey by ClickSoftware, 35% of the people surveyed stopped doing business after an incident of poor customer service. Although many companies have a presence on…
  • Walmart Most Socially Engaged Retailer in Back to School Campaigns [Infographic]

    Lien Brusselmans
    4 Sep 2014 | 10:59 am
    Once students have had a couple of weeks to enjoy their summer holiday, retailers already start preparing them for the next school year! Children and teenagers are probably the most mobile and digital generation, so it shouldn’t come as a surprise that brands invest a lot in social media for their Back to School campaigns. Engagor has kept a close eye on 8 US retailers to gauge the success of their social media efforts. Scroll through the infographic and read on to find out: which retailer is most closely engaged with their community who replies fastest to questions and remarks which…
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    Room 214

  • #COTW: Olive Garden’s Pasta Pass

    Isabel Kieszkowski
    30 Sep 2014 | 1:28 pm
    Here’s a fun fact: Olive Garden went through a rebrand in July. To be perfectly honest, I did not know about their new look, logo and menus until their Never Ending Pasta Pass campaign. Get this: the Never Ending Pasta Passes are gift cards good for seven weeks worth of all-you-can-eat pasta, salad, breadsticks and soft drinks at the chain for only $100.  Never mind, they sold out in 45 minutes on September 17th. Before the Pasta Pass Campaign Olive Garden was only getting about 1,600 mentions per day on social media. However during the hype of #PastaPass, the brand saw an average of 5,059…
  • Guide to Developing Buyer Personas for Your SaaS Company

    29 Sep 2014 | 8:08 am
    Developing good buyer personas can be critical to developing your brand story and key messaging. Much has been written on developing good buyer personas through interviews.  Personal interviews are considered the gold-strandard way to gather buyer information, but that is not always practical or timely and good interviews always need to be verified with other sources. Software as a Service based companies are in a unique situation to gather data and create buyer personas. SaaS companies have unique user insights and can track online behavior with the website and software. B2B SaaS companies…
  • Without Service, SaaS Would Just Be Software

    Caitlin Sherwood
    25 Sep 2014 | 9:42 am
    As a relatively new industry, Software as a Service has yet to be “hacked” in many ways — where there are textbooks about the business of software, there are few about the business of SaaS.  While the tech industry is well established, the SaaS industry is a bit like the wild West. The pioneers that pulled their wagons West had a general idea of what they would find. They had heard stories at the very least, and knew to bring a few supplies from home (shotguns for buffalo, a pan for gold). These supplies would help, but the West was a new world unlike anything known before.
  • Find the Story in Your SaaS Company

    Laura Oxler
    22 Sep 2014 | 8:20 am
    Storytelling seems to be on the tip of everyone’s tongue from TED talks to marketing summits. Simply put, great stories are the foundation of great brands. A compelling story is what will make your SaaS company memorable in the vast web of the cloud. While storytelling is powerful, it needs a backbone to be credible. The use of data in storytelling is necessary to give the story real value. What is your story? It might seem that as a cloud-based company, you don’t have a story to tell. However, in a nutshell your brand is a non-fiction story with a beginning, middle and end. You have…
  • Infographic: Where Can SaaS Companies Use A/B Testing to See Direct Results?

    Graham Swalling
    18 Sep 2014 | 2:33 am
    Even when you are familiar with your target market, making an engaging advertisement, effective landing page, or eye catching email takes a little bit of guess work. Small differences in copy, color scheme, or topic can make a vast difference in conversion rates. The problem marketers continue to face in not knowing which color or combination of words is going to produce the highest conversion rate, and believing that they do know what is going to work without any data to back their choice up. Old school market research teams would remedy this problem by printing out several versions of an…
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  • How SEO Works in a Content Marketing Framework

    30 Sep 2014 | 12:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Thanks to changes in Google algorithms in recent years, the approach that many entrepreneurs and small online business owners have taken in terms of reaching ... The post How SEO Works in a Content Marketing Framework appeared first on
  • A Guide To AB Testing Your Content Marketing Resources

    25 Sep 2014 | 12:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Everything in marketing should be tested in order to continually refine and improve the performance of the campaign components. One popular method is called AB ... The post A Guide To AB Testing Your Content Marketing Resources appeared first on
  • Effective Content Marketing Performance Measures

    22 Sep 2014 | 12:20 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Online marketing is getting more and more difficult to establish the true value it brings to businesses. This is not due to the ability to ... The post Effective Content Marketing Performance Measures appeared first on
  • 31 Quick Social Media Engagement Tips

    Brittany Bullen
    19 Sep 2014 | 12:45 am
    ( By Brittany Bullen on - Social Media Marketing Resources ) If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential. But why is ... The post 31 Quick Social Media Engagement Tips appeared first on
  • 7 Ways of Creating Social Engagement To Get Active

    16 Sep 2014 | 12:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) If you don’t use social media to engage with people, then you haven’t understood the real value of social media marketing. It’s now all about ... The post 7 Ways of Creating Social Engagement To Get Active appeared first on
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    Digital Information World

  • Facebook, Google+, Twitter, Pinterest - Social Media Marketing Statistics 2014 - #infographic

    1 Oct 2014 | 4:02 am
    This infographic from GO-Gulf team illustrates several stats and trends in how companies are leveraging social media to drive business growth.Here are some key highlights:80 percent of small and medium sized enterprises use social media sites for their business to drive growth.99 percent of the top brands have a presence on Facebook.83 percent of luxury brands have a Pinterest business account.4 in 10 brands share 1 or more photos per week on Instagram.Show Your Love, Connect With Us On Social Media: Google+ Facebook Pinterest Twitter
  • How To Apply For A Digital Apprenticeship [Interactive infographic]

    30 Sep 2014 | 10:12 pm
    Sometimes the only thing that holds us back is ourselves. If you think that digital is a closed sector that is hard to break into, we are about to open your mind.There are now more than 270,000 companies in the UK’s digital economy. Their revenues are growing 25% faster than their non-digital counterparts and they are on average hiring three more people.That’s pretty open but, on top of this, there’s already a foot in the digital door for you. Apprenticeships could offer the shoe in that you need. The number of apprenticeships is growing, and they are not just being taken up by the…
  • Smart Tips For Making An Optimal Blog Design - #infographic

    30 Sep 2014 | 3:33 am
    Most web surfers decide whether to leave or stay on a website in less than 8 seconds. So, if you want your site's visitor to stay for longer and consume your content, your website will need to leave a strong first impression.Take a look at this infographic from Quicksprout that offers some tips on how to design a blog for a better user experience.Show Your Love, Connect With Us On Social Media: Google+ Facebook Pinterest Twitter
  • 9 Ways To Refresh Your Social Media Pages - #infographic

    29 Sep 2014 | 10:32 pm
    "It's a good idea to set aside some time once per month to clean up your social media accounts. Taking a step back to re-evaluate and update your current presence will help your brand to strengthen and grow your online marketing efforts in the future."This infographic from Everypost proposes 9 ways to refresh your social media pages.Update Bios: Make sure your about us sections are up to date. Regularly update any links and key messages.Update Logo and Cover: Update your social media profile logo and cover images to represent the current trends and offers and keep your pages feeling…
  • The ROI of Social Media Selling - #Infographic

    29 Sep 2014 | 3:51 am
    The popularity of social selling is undeniable. According to Nielsen, social media has become a marketing and sales channel adopted by over 70 percent of companies. However, only less than half of them know exactly how to track the success of their efforts. Do businesses realize the value of Social Selling? What results are they seeing? Can ROI be proved? Find out in this infographic which comes courtesy of Salesforlife.Top image via: webptShow Your Love, Connect With Us On Social Media: Google+ Facebook Pinterest Twitter
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  • The Anatomy Of Marketing R.O.I.

    Sweta Patel, GMT Founder
    6 Sep 2014 | 6:48 pm
     CLICK ON THE IMAGE BELOW TOSEE THE ENTIRE INFOGRAPHIC Related posts: Content Marketing Ideas That You Don’t Know About Part 1 How to Protect Your Online Reputation
  • How To Target Facebook Ads To Increase Conversions

    Sweta Patel, GMT Founder
    18 Aug 2014 | 7:34 pm
    How To Target Facebook Ads To Increase Conversions There are a lot of different ways that you can ensure that your business grows. One of them is to highlight Facebook advertising to deliver ads to a captive audience. Social networking is an excellent way to get your message across the masses. As more and more people utilize these pages, especially Facebook, the opportunity for marketing grows exponentially. This has been shaped and helped by the fact that Facebook has allowed targeting of their ads to people in a lot of different ways. You can now highlight and isolate only the people that…
  • How To Monetize From Google Hangouts

    Sweta Patel, GMT Founder
    8 Aug 2014 | 9:10 pm
    How To Monetize From Google Hangouts   The lifeblood of marketing is monetization. Whether you’re blogging, writing, working with social media, building SEO links, or just trying to gain traffic on the web, you will need to keep in mind how to monetize everything. If you do not do this, or you don’t think in terms of engaging cash flow through your digital outlets, you will not make money online. Simply put, you need to learn how to monetize anything that you’re doing online, as it will turn your hobby into a business fast. One of the digital tools you can use today is that of…
  • How To Make High-End Sales Through Social Media Part 2

    Sweta Patel, GMT Founder
    20 May 2014 | 6:39 pm
    How To Make High-End Sales Through Social Media Part 2 Until this day I have gathered hundreds of recommendations from my connections. I also made my profile searchable by using a simple technique. I am a Marketing Consultant, so I searched for all the “Marketing Consultants” within the social search. I investigated the top 5 profiles, and found out that they used the word “Marketing Consultant” at least 6 times. I made sure my profile had 7 times that. Here you go, now I have made myself searchable and trustable. The last tactic I am going to go over is the offer. The Offer The offer…
  • How To Make High-End Sales Through Social Media Part 1

    Sweta Patel, GMT Founder
    13 May 2014 | 11:53 am
    How To Make High-End Sales Through Social Media Part 1 In most cases I experienced our clientele using social media to just increase their ‘exposure’ through updates of various articles, quotes, facts and multi-media pieces.” Failure after failure has taught us what it really takes to win business through social media marketing. Be Searchable First, make sure the content is searchable and findable. The content strategy is the fuel for the business online marketing campaign. If the content is not easy to discover then the consumer may go elsewhere to find their fix. This is when a…
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  • Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

    Web Strategy Plus
    25 Sep 2014 | 7:05 am
    One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality. Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and…
  • How To Find The Right Twitter Influencers To Grow Your Business

    Web Strategy Plus
    23 Sep 2014 | 9:48 am
    When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn’t going to be people who are likely to become customers. While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that…
  • 10 Core Web Development Skills Every Developer Must Know

    Web Strategy Plus
    22 Aug 2014 | 11:22 am
    Web development skills are very in demand right now. Whether you’re in the process of learning how to be a developer or you are an experienced developer who wants to keep your skills as marketable as possible, here are the ten most important things to know: 1. A Native Mobile Platform It’s possible to create a mobile application without using a native platform. However, that approach may limit what can be done with an application. To take full advantage of everything a platform has to offer, you should know how to develop specifically for iOS, Android or the Windows Phone. 2.
  • 5 Best Practices To Turn Your Twitter Followers Into Business Leads

    Web Strategy Plus
    22 Aug 2014 | 11:14 am
    If you’re using Twitter for business, you likely want your Twitter activity to generate new leads. While there are other reasons that using Twitter can be beneficial to your business, it’s definitely possible to translate this activity directly into targeted leads. To make that happen, here are the five most important strategies to follow: Have a Clear Funnel One of the most common mistakes that businesses make is diving into using Twitter for business without first creating an optimized sales funnel. When businesses assume that people are going to find them on Twitter and then…
  • 6 Crucial Tactics for Pleasant Responsive Web Design

    Web Strategy Plus
    22 Aug 2014 | 11:11 am
    Responsive web design makes it possible for a website to look and function just as well on a mobile device as it does a desktop computer. Responsive design accomplishes this goal by combining a flexible grid, flexible images, and CSS3 media queries & screen resolutions. The consistency created by responsive design offers the best possible experience to users. As with any type of web design, it’s important to follow best practices in order to create a great responsive site. Here are the six most important responsive design guidelines to follow: 1. Take a Mobile First Approach Over…
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    Socedo Blog

  • Use Google Analytics to Track Your Twitter Marketing Campaign

    Aseem Badshah
    30 Sep 2014 | 12:50 pm
    The biggest question for any online marketing campaign must be “How are our efforts impacting business?” That said, it can be extremely difficult to measure ROI when using platforms like Twitter. How will you know if spending time Tweeting and growing your following is actually driving traffic to your website? This is where Google Analytics comes into play. In this post we will discuss what Google Analytics is and how you can use it to track the success of your Twitter campaigns. How It Works For those of you who don’t have a Google Analytics Account you can get started for free.
  • 5 Tips for Creating a Stellar Twitter Bio

    Aseem Badshah
    23 Sep 2014 | 11:28 am
    With only 160 characters to work with, you have to make less be more when describing yourself on Twitter. Your bio is one of the most powerful tools in your arsenal when it comes to attracting an audience. It’s the first and often the only thing people will read before making the decision to follow you. As such, your bio is where you really have the chance to grab a user’s attention. Unfortunately, it can also be the trickiest part of your Twitter page to get right. Many people would find it hard to sum up who they are and why they’re worth following even given a whole page, let alone a…
  • Now Socedo Let’s You Find Prospects on LinkedIn

    Aseem Badshah
    18 Sep 2014 | 2:43 pm
    We’ve been working hard at Socedo to introduce our new LinkedIn Prospects Beta! Previously, all new prospects generated through our platform came from Twitter, while additional automated engagement was used to connect with those leads on LinkedIn. This new beta feature enables you to find and connect with new prospects directly on LinkedIn. We know that LinkedIn is the main B2B professional network and we want to bring our clients one step closer being able to use both Twitter and LinkedIn as social prospecting pools. This feature is only an early-release beta tool and we’re just getting…
  • Marketing On A Shoestring Budget

    Aseem Badshah
    9 Sep 2014 | 3:12 pm
    Conventional shoestring budget strategies have been word of mouth, referrals, guest speaking events, free samples/trials, and of course blogging and content marketing. But what should the preferred marketing channel be for a shoestring budget? Twitter is free, has massive potential, and allows for a personal approach to lead generation. It’s essentially the perfect medium for marketers to reach prospects, research their needs/interests/background, thus allowing for a much more personal and tailored marketing approach. The main issue with Twitter (It takes time) A organic approach to lead…
  • Real-Time Marketing Done Right: Why Customers Should Be Your Main Focus

    Aseem Badshah
    4 Sep 2014 | 3:46 pm
    Guest post by Dave Landry, an online business journalist from Southern California. In today’s marketing world, social media is no longer a luxury– it’s a necessity. However, there is much more than a handful of brands out there that do not clearly understand what they actually bring to the table. “Brands are brands, not people”. While there are plenty of brands that wish they could really connect with their audience by commenting on popular events, businesses really need to take a step back and think about their strategy and if their real-time marketing efforts…
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    Shane Barker

  • Seed to Series A: The Process of Obtaining Second Round Startup Funding

    Shane Barker
    29 Sep 2014 | 10:21 am
    Sportsmanias, a website that is aiming to become the Internet’s top destination for die-hard sports fans, got off to a great start in 2013 when the company secured $1 million in seed funding from Bogota-based Mas Equity Partners. One year later Vicente Fernandez and Aymara Del Aguila, the mother and son team that founded the company, told the Miami Herald that they secured an additional $3.5 million in Series A Financing. Jorge Mas, of Mas Equity Partners, said his firm was happy to invest another $3 million into the company after witnessing it quadruple its web traffic from 500,000 to…
  • How To Self-Publish Your Book

    Shane Barker
    24 Sep 2014 | 10:48 am
    Whether you’ve always aspired to be an author, or writing is a new venture for you, publishing a book is a big commitment. The process can be overwhelming— editing costs how much? What’s a MOBI file? — But remember, just because you’re self-publishing doesn’t mean you’re in it alone. Of course, everyone has a slightly different experience publishing, since every author has their own individual goals and expectations for their book. However, here’s a basic guideline of what the publishing process should look like. 1First and foremost, write the book! In theory, this is the most…
  • 3 Ways to Add Video to Your Marketing Strategy

    Shane Barker
    11 Sep 2014 | 9:09 pm
    Google and Bing have incorporated blended search into their algorithms to bring up results that include videos, news stories, maps, images and tweets. In “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More That Engage Customers and Ignite Your Business,” Ann Handley and C.C. Chapman claim that video content is 50 times more likely to appear on the first page of search results than text-only content. That makes marketing strategy video a very valuable form of content to reach customers. Channel Pages “Video Marketing for Dummies” author Kevin Daum…
  • Germany Bros Make Billions Cloning IT Businesses!

    Shane Barker
    8 Sep 2014 | 11:01 am
    In today’s high-tech industry, IT businesses are increasingly being faced with clone armies who ramp up their good ideas and then sell the company for a sizeable profit. IT cloning is defined as the process of duplicating any idea or business model that successful runs in the tech industry. As so-called Web copycats, clones find popular web platforms, analyze them, find another ripe market, and startup a new duplicated business. 

 There is perhaps no one better at IT cloning than the trio of German brothers, Marc, Alexander, and Oliver Samwer, who have made their billions of riches by…
  • The Shark Tank Formula for Startup Success

    Shane Barker
    26 Aug 2014 | 10:47 am
    On the hit ABC show Shark Tank, contestants don’t survive the tank simply because they’re pretty…Well, maybe sometimes. But, to actually win the show and achieve startup success, you’ve got to know how to play the game. This is especially difficult when the rules of the game are very tricky and almost nonexistent. Yet, the same is true for your startup company outside of reality TV in this cutthroat business world. In order to make it, you’re going to compete against a horde of bigger sharks that have been around a lot longer than your startup has and a lot of other baby sharks in…
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    Digital Insights

  • 5 ways to make your Google+ presence Stand Out!

    Harsh Ajmera
    1 Oct 2014 | 12:00 am
    Google+ is one of the most under-utilised social platform today! That’s what I believe, I have seen people struggling with traditional SEO practices, people who don’t believe that Google+ is not for techies and I recently met a guy in India who asked me ‘People really use Google+?‘ I wasn’t shocked with that statement but was in coma for a minute when he mentioned he heads a SEO company.Google+ is a mix platform, I see friends, followers, acquaintances, hangouts, videos, images, conversations, GIFs and so on. It’s like Facebook. Twitter. Tumblr. All at one…
  • Are you leveraging the power of Hashtags effectively?

    Harsh Ajmera
    28 Sep 2014 | 9:16 pm
    Do you use Hashtags on social media? If not, it is time to incorporate in your strategy! Hashtags have become omnipresent in social media and consumers are only using them more (I must mention some of them use 100’s of hashtags in one post), regardless they still have tapped into these tagged topics.It has multiple benefits – Expands the reach of your content, amplifies your messages, targets your audiences, and many more such perks. Hashtags can be leveraged more strategically than just for simple searches. With the tips mentioned below will help you incorporate them in your social media…
  • How to use Twitter Lead Gen Cards to increase subscribers for Free

    Omkar Mishra
    27 Sep 2014 | 2:18 am
    Twitter is a great tool for networking and one to one conversations with your customers & prospects. However, there are many features on Twitter which still go un-noticed by Brands which can be really helpful for business goals. One of the features which generally is not used much are Twitter CardsTwitter Cards are rich snippets inside a Tweet which makes it stand out in your usual Twitter cluster. There are many options which Twitter has given for each type of Twitter Card be it for your product or article or even your application. We at Digital Insights, have already incorporated…
  • 6 Ingredients for your next Perfect Social Media Post

    Harsh Ajmera
    25 Sep 2014 | 12:12 am
    The posts you share on Social Media are the key towards – increased engagement, traffic and awareness to your brand online. Many businesses and marketers often want to create posts which will bring virality to their content. But before you jump the gun, there is a lot to be achieved to reach that goal; and for that you need to create the perfect social media posts! You’re wondering how?Btw, Facebook is changing the timeline algorithm again, hope you already know it from InsideFacebook. The key point is “If a Page posts about a trending topic or if a post sees a high velocity of…
  • 10 Customer Service tips for Businesses leveraging Social Media

    Harsh Ajmera
    19 Sep 2014 | 1:40 am
    Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasure and expect an instant reply. You haven’t encountered anything like this? You might need to check if your audience know you exist.It is important that you start strategizing on how to make your social platforms the new frontier for customer service. The tips mentioned below will help you…
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    » Blog

  • What Videos can do that no Other Kind of Content Can

    Mark Woodcock
    1 Oct 2014 | 2:24 am
    Image courtesy of David King/Flickr. Videos can bring something new, fresh and powerful to your Internet and content marketing plan. There are some things videos can do that no other kind of content can and marketing videos can bring a lot of perks you can’t get any other way. Draw on Emotion There’s something about a combination of images, music and video that makes it easier to draw on people’s emotions. The right kind of video can make your market feel excited, happy, inspired or touched, which can help you send your message. Inspiring emotion in people can lead to all kinds of…
  • 12 Creative ways to Use Infographics

    Mark Woodcock
    1 Oct 2014 | 2:24 am
    Image courtesy of Ian Edward Prentice/Flickr. Infographics can help you communicate a lot of information very easily. Their visual format, interesting content and short snippets of information can help you do anything from educate to entertain. This type of content can help you get more exposure on social media, drive traffic to your site and even build links to help boost your search engine rankings. There are virtually dozens of ways you can use infographics, but here’s a list to help you get creative. Types of Information to Share with Infographics Relevant Statistics and Results from…
  • Simple and Effective ways to Stand out on Social Media

    Mark Woodcock
    1 Oct 2014 | 2:24 am
    Image courtesy of andrea-prieto/Flickr. With so much noise on social media, it’s absolutely imperative that your brand stands out. Whether you use Facebook, Twitter, Pinterest, Instagram or LinkedIn, your market is likely inundated with status updates, photos and content. To avoid blending in and being ignored by your market, add some attention-grabbing tactics to your social media marketing strategy. Post the Right Images Yes, everyone posts images on social media. But, some pictures tend to stand out and get more attention. Photos with people, interesting scenes, text or artistic elements…
  • Video Marketing in Yorkshire

    Mark Woodcock
    1 Oct 2014 | 2:24 am
    If a picture is worth a 1000 words, then a video is worth a 1000 words, 25 times a second. At Bigfoot Digital our passion for online marketing helps us to understand and keep up to date with current trends in online user activity and viewership. For a while now we have been producing high quality video marketing from our HQ in Barnsley, Yorkshire for clients locally and internationally, and by high quality we mean a few things. As well as knowing how to put a video in front of an audience it’s important that first of all the video content will keep that audience interested and watching…
  • Why SEO and Internet Marketing Should Work Together

    Mark Woodcock
    1 Oct 2014 | 2:24 am
    Image courtesy of Tarek/Flickr. A lot of businesses have a tendency to operate in silos, or individual departments. While this may work, to some extent, for the human resources or accounting teams, it doesn’t work when it comes to search engine optimisation and marketing. It’s not uncommon for marketing teams to work separately from SEO teams, but this approach isn’t beneficial. SEO Weaves in and out of Marketing SEO can’t help but weave in and out of most other online marketing tactics. Consider this: SEO relies heavily on content, content needs to be targeted for a specific market…
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    Kim Garst - Social Media for Business Owners

  • One SIMPLE Pinterest Trick to Get You More Followers (and 3 ways to use it!)

    Blake Jamieson
    30 Sep 2014 | 2:30 am
    Did you know that you can make on simple tweak to your Pinterest link that will get you more followers? With this minor adjustment, anyone who clicks your Pinterest link will automatically start following all of your boards (as long as they are logged into Pinterest). As you probably know, Pinterest is one of the […] The post One SIMPLE Pinterest Trick to Get You More Followers (and 3 ways to use it!) appeared first on Kim Garst - Social Media for Business Owners Blake Jamieson
  • 5 BIG Social Selling Ideas for Small Businesses

    Kim Garst
    29 Sep 2014 | 2:30 am
    If you have been following me for long, you have often heard me say that the main goal of social media should be to build relationships with your customers and prospects! Through building authentic relationships, you get to know what your prospects need, and your prospects get to know and trust you. This is what […] The post 5 BIG Social Selling Ideas for Small Businesses appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • How To Find Top Hashtags Using Hashtagify

    Dan Mazzini
    26 Sep 2014 | 3:55 am
    Today, hashtags are everywhere. Even if you don’t use Twitter or Instagram, you can’t miss them on billboards, TV ads, even on product packagings: Big budget campaigns want to push their custom hashtags in every possible touchpoint they can put their hands on. Smaller businesses can’t use the same tactics as the bigger fishes, and […] The post How To Find Top Hashtags Using Hashtagify appeared first on Kim Garst - Social Media for Business Owners Dan Mazzini
  • 21 Social Media Conversation Starters

    Kim Garst
    22 Sep 2014 | 2:30 am
    Do you need a social media jump-start? Are your posts falling flat, or are you struggling to come up with new and interesting things to say? Following are 21 social media conversation starters you can use to get your fans and followers to start talking! 1. Request feedback Ask for feedback on your products, services […] The post 21 Social Media Conversation Starters appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • 9 Easy Ways To Generate Twitter Leads

    Kim Garst
    16 Sep 2014 | 8:30 am
    You may already know that Twitter is one of my favorite platform for generating high-quality, targeted leads for my business. But I always caution business owners that in order to generate leads, you have to go in with a plan. If you don’t, you are likely to spend tons of time on Twitter and have […] The post 9 Easy Ways To Generate Twitter Leads appeared first on Kim Garst - Social Media for Business Owners Kim Garst
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  • Social Media Week Gave Us A Chance To Talk About Jobhop

    Julie Bishop
    27 Sep 2014 | 1:45 pm
    For Social Media Week 2014 I co-organised with Chris and Sara Greenfield ( Bright Yellow Marketing ) an #EpicHootup It was probably the biggest Hootup seen in Europe and it was held in my home City of Norwich. The Hootup had to offer attendees a chance to witness some great speakers talk about social media, understand how Hootsuite could help propel their businesses and how the certified Hootsuite trainers used the dashboard on a day to day basis. The whole event was put on to approximately 300 attendees, absolutely free. I got a chance to chat about Jobhop, what our mission is and the…
  • Research The Company Before Your Interview

    Alex James
    30 Aug 2014 | 12:45 am
    You know that researching a company before an interview is important, it shows that you’re genuinely interested. Where do you start? Just how do you go about researching a company? You’d be wise to follow these few steps to research the company before your interview Do a Google Search The first thing to do is run a Google search on the business. This will bring up the website, any social media accounts and any websites the business may have been mentioned on. It’s useful for finding out  about any news, old and new, interviews given in local papers or magazines, & what…
  • You Wont Get A Job With A Klout Score Of 30!

    Julie Bishop
    14 Aug 2014 | 12:12 pm
    How’s your influence across your social media networks? What’s your Klout score? These are the questions that forward thinking businesses are asking and other businesses will also be asking in the future It was so easy when you just got “Googled” whenever you applied for a job but now you have to deal with your Klout score being checked too. Just as Sats scores students, Founder of Klout Joe Fernandez believes that the Klout score will become an “ingredient” in job interviews, which is definitely the case if you wanted to work at Klout! Klout says “Be known for what you…
  • OMG I’ve Been Invited To An Interview On A Google+ Hangout

    Julie Bishop
    6 Aug 2014 | 4:49 am
    Have you been invited to an interview on a Google+ hangout yet? More & more companies are using Google+ hangouts to conduct interviews. I come across candidates asking for advice about these on reddit  so I knew a post was required to help anybody else who has never done an interview on a Google+ hangout before. What is a Google+ hangout?  Basically it’s a free video chat which can be conducted one to one or with up to ten people on the same chat. An interviewer will most likely use it one to one but sometimes they may invite a group of applicants at once onto the call, that’s more…
  • When Mikey Went To Morrisons

    Julie Bishop
    4 Aug 2014 | 12:26 pm
    This morning at 1.00am Mikey Payne, a Norfolk teenager camped outside Morrisons ready for the grand opening of the shop at 9.30am. He’d been invited to go to a party but instinct told him to wait outside Morrisons instead, in his head he just thought he would be first in line for some special offers. He sat outside in his deckchair in the dark until sunrise. A couple of times during the night he questioned why he was doing it but something told him to persevere. At 7am the store manager spotted Mikey, sitting in his deck chair and found it quite amusing, but when he found out he’d been…
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  • Lenovo ThinkPad X1 Carbon Ultrabook

    Prasad AS
    17 Sep 2014 | 1:36 am
    Stand out in meetings and present your slides with style using the ThinkPad X1 Carbon. This flagship is crafted from satellite-grade carbon fiber; a durable, industrial-strength shell capable of shrugging off any blow while weighing only 2.83lbs. A battery life of around 9 hours; adaptive keyboard which streamlines workflow, integrated voice and gesture controls, a […]The post Lenovo ThinkPad X1 Carbon Ultrabook appeared first on Buddyfix.
  • Asus ROG G550JK Gaming Notebook

    Prasad AS
    17 Sep 2014 | 1:30 am
    The G550JK is the Republic of Gamers’ (ROG) answer for those wanting to keep their game on even while on the go. It has a slim, aluminum body fronted by a full-HD IPS display with anti-glare coating and a wide viewing angle of 178 degrees. This, coupled with Intel Core i7 processors, NVIDIA GeForce GTX800 […]The post Asus ROG G550JK Gaming Notebook appeared first on Buddyfix.
  • The JBL JB56BT Headphones

    Prasad AS
    5 May 2014 | 4:31 am
    The JBL JB56BT is a beautiful little pair of headphones. It’s blue in colour, it has Bluetooth 3.0 and a battery life of 16 hours. With 40mm drivers and pivoting earcups, these cans are sure to get your ears tingling. JBL has also included Pure-bass tech for tunes that require deep bass. Oh, and there […]The post The JBL JB56BT Headphones appeared first on Buddyfix.
  • AOC I2360PHU A top-notch budget monitor £156

    Prasad AS
    2 May 2014 | 11:25 pm
    The AOC I2360PHU A top-notch budget monitor price: £156 AOC’s I2360PHU 23inch budget monitor may be unassuming because of  its plain black appearance, but it has a lot going for it. For starters, it’s far more adjustable than other similarly priced displays. You can tilt it, rotate it to work on portrait photos and documents […]The post AOC I2360PHU A top-notch budget monitor £156 appeared first on Buddyfix.
  • The Cooper Apple ipad 2,3 and 4 folio-style case

    Prasad AS
    27 Apr 2014 | 7:29 am
    Tablet2Cases The Cooper Postpad (ipad 2,3 and 4) is a folio-style case with a denim exterior and a microfiber interior for maximum protection and a unique look. It comes with a black or gray bezal. The case is compatible with the Ipad magnetic sleep/wake features, doubles as a stand in landscape orientation and even includes […]The post The Cooper Apple ipad 2,3 and 4 folio-style case appeared first on Buddyfix.
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    What's Next Blog

  • Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo

    BL Ochman
    27 Sep 2014 | 5:43 pm
    Beyond Social Media Show, Episode 65 B.L. Ochman cited two worst cases involving dogs, plus one instance of brands having fun Tweets about the iPhone6 “Bendgate.” And Audrey Hungerman did a live demo of the remarkable Twitter Analytics of StatSocial on episode 65 of THE BEYOND SOCIAL MEDIA SHOW Worst Digital Cases A new Budweiser puppy is back – in an anti-drunk driving spot – but he’s not fed or walked The ad promotes responsible drinking, and, having been the human companion of a Yellow Lab, I love seeing the Lab. But the ad is clearly done by non-dog owners.
  • Photorealist Painter Ester Curini’s Solo Show Opens Oct 2 in NYC

    BL Ochman
    24 Sep 2014 | 6:58 pm
    More than a dozen new works – monumental in size and talent – by my friend and neighbor, the remarkable photo realist painter, Ester Curini, will bre featured in a solo show from Oct 2- 25 at the famed Bernarducci Meisel Gallery in New York City. It is her second solo exhibit. Curini, who is entirely self-taught, first spends time with her subjects, to learn about their personality. She begins each painting with the eyes, in which you’ll see the reflection of its natural surroundings, and, often, also her reflection. As you can see in the detail, below, she then meticulously…
  • What really makes content go viral?

    BL Ochman
    23 Sep 2014 | 11:52 am
    It’s no wonder every marketer’s dream is to have a brand campaign or video go viral. But the vast majority of viral videos don’t just happen organically. They are part of a content marketing strategy which has already created a following for a brand, a product or an idea. While the social media may have speeded up the process, most seemingly “overnight sensations” are actually the result of years of consistently relevant content production that is part of a comprehensive digital strategy. Here is an insightful Infographic that takes a look what work and what didn’t…
  • #Sing2Lines: Social Media Singing Challenge to save a child

    BL Ochman
    20 Sep 2014 | 1:28 pm
    By B.L. Ochman #Sing2Lines challenge to save Eliza When Cara and Glenn O’Beill, parents of 4-year-old Eliza O’Neill were told their daughter had a rare metabolic disorder called SanFilippo Syndrome, they knew it was a death sentence – unless they could raise $2.5 million for a clinical trial that may just save her life. Thanks to the power of family, a video they hope will go viral, and the giant hearts of over 20,000 supporters across the globe, the O’Neill family has made history, raising more than $1 million – the largest amount ever through the fundraising…
  • National Coalition for the Homeless Newsjacks iPhone6 Launch

    BL Ochman
    20 Sep 2014 | 12:02 pm
    By B.L. Ochman The Wait is a short social documentary set on the steps of the 5th Avenue Apple Store in Manhattan where the National Coalition for the Homesless newsjacks the story of a group of people waiting for the new Apple iPhone 6. Scores of people slept on the street outside the Apple store for days, despite rain and chilly nights in NYC. They all got to go home with their new phones on September 19th. But 600,000 homeless American’s don’t get to go home. The video contains a clever message urging you to text “NCH” to 85944 to donate $10 to the National…
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  • 5 Ways to Find Even More Targeted Facebook Fans

    27 Sep 2014 | 1:41 pm
    Are you a small company making use of Facebook? Do you need ideas to reach your targeted Facebook audience? If you’re a small company you have to localize your marketing efforts to reach your genuine customers. In this article you’ll find out 5 methods you can motivate your target community to find and like you on Facebook. Why Targeted Facebook Fans? If you’re a regional small company, you’re most likely most thinking about consumers in your areaWhile Facebook supplies adequate chance to increase brand awareness and exposure, it can reach beyond your targeted…
  • Bond 007 Powerful Twitter Promotion Technique

    26 Sep 2014 | 3:44 pm
    Twitter can be a powerful marketing system when you apply the right Twitter promo concepts and apply them appropriately. The trick is not to consistently be pitching and also offering, yet as an alternative to interact and also deliver value. One of the most powerful marketing does not feel like marketing. Visit the short article here as well as discover 5 very common Twitter promotion technique to assist you build your brand name as well as execute reliable micro-blogging marketing campaigns. 1. Usage Twitter’s New Header Feature. Twitter now permits you to add a header image to your…
  • How to Use Google Plus for Marketing

    24 Sep 2014 | 2:36 pm
    Courtesy of: Quick Sprout
  • 5 Twitter Marketing & Tools Programs to Build Your Followers.

    23 Sep 2014 | 4:26 am
    Anybody in marketing recognizes just how important social networks websites, much like Twitter, are to constructing a loyal follower base consisted of possible consumers, creating a healthy and balanced business environment for a company of any type of size. Some social media sites tools supply valuable analytics. YouTube as well as Facebook, for instance, both supply a monthly analytics area. Other tools, like Twitter or Flickr, do not provide terrific methods to gather statistics. You can count stats by hand, or you could utilize a third-party device. Also the benefit is compiling analytics…
  • Reason Why Your Facebook Likes Are Dropping?

    19 Sep 2014 | 11:49 am
    This problem faced everyone who are running Facebook pages for their personal or business use. I made bunches of research or even attempted to contact Facebook support team. Ultimately, I discovered a reply posted by one of the Facebook support team personnel. They claimed Facebook has been transforming algorithm and also it will certainly impact numerous accounts when it concerns likes and post reach. Facebook declares they are removing likes from users who are fake. So if you acquire likes as through software program or similar tools, they will be taken out immediately. Facebook is checking…
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    FRANk Media

  • Social Media Statistics Australia – September 2014

    Alice Le Huray
    30 Sep 2014 | 8:06 pm
    Social Media Statistics Australia – September 2014 Statistics compiled by for September 2014. Social Media Statistics Australia – September 2014 1. Facebook – 13,600,000 users (up 200,000) 2. YouTube – 13,100,000 UAVs 3. – 6,000,000 4. Tumblr – 4,600,000 5. LinkedIn – 3,900,000 6. Blogspot – 3,100,000 7. Twitter – 2,791,300 Active Australian Users 8. Instagram – 2,060,000 Active Australian Users →
  • 5 Reasons You Should Use Video Marketing

    Jeremy Evans
    25 Sep 2014 | 9:50 pm
    Why You Should Consider Video Marketing Over the past few months, as a young marketer and social media addict, I’ve noticed that my news feed continues to be dominated by videos. Whether it’s videos promoting brands, first world problems, people’s misfortunes (people falling over are my favourite), animals behaving strangely or even a spider coming →
  • Facebook Updates News Feed

    Jeremy Evans
    22 Sep 2014 | 6:42 pm
    Facebook Alters News Feed Ranking  Facebook have recently announced an update to their News Feed ranking, which aims to show you more timely content. They have acknowledged that there are some instances where a post from a friend or a Page you’re connected to is only interesting at a specific time (e.g. sports games, TV →
  • 3 Things Worth Noting In Social Media This Week

    Jeremy Evans
    16 Sep 2014 | 6:46 pm
    This week in the wonderful world of social media… Here are the latest noteworthy changes in social media this week which we felt you should know about: New Benchmarking reports for Google Analytics Facebook adds view counts for videos SlideShare updates Android app Google Analytics Benchmarking Reports Google Analytics has announced new Benchmarking reports which →
  • The Importance Of Social Media Customer Service

    Jeremy Evans
    14 Sep 2014 | 6:42 pm
    The Importance Of Social Media Customer Service: As more and more businesses join social media, it is inevitable that customers will continually turn to these channels to ask questions, give feedback and possibly make complaints. Ensuring your business responds to all of these with exceptional customer service skills is crucial in determining how your brand →
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    Number Direct » Articles

  • Mobile Telecoms Industry In Scotland

    24 Sep 2014 | 2:06 am
    Telecoms across Scotland and the UK have changed over the years. But after the referendum, what is the current state of the Scottish mobile telecom industry? The post Mobile Telecoms Industry In Scotland appeared first on Number Direct.
  • What The Experts Are Saying About The iPhone 6

    10 Sep 2014 | 5:27 am
    Critics and consumers alike watched with anticipation as Tim Cook announced the iPhone 6 and iPhone 6 Plus. Did the products live up to the expectations? We look at what the experts are saying. The post What The Experts Are Saying About The iPhone 6 appeared first on Number Direct.
  • The Mobile Network That’s Making You Pay For Good Customer Service

    22 Aug 2014 | 4:06 am
    A decent level of customer service should be part and parcel of a company. But one mobile network in the UK is shaking this system up in a controversial way. The post The Mobile Network That’s Making You Pay For Good Customer Service appeared first on Number Direct.
  • Could Karbonn’s £26 Handset Be The Dark Horse Of The Phone Market?

    12 Aug 2014 | 1:00 am
    There is a fierce new competitor in the low-end game that threatens to shake up the market even more: the Karbonn A50S. The post Could Karbonn’s £26 Handset Be The Dark Horse Of The Phone Market? appeared first on Number Direct.
  • Is Motorola’s Phone Protection Tattoo The Worst Tech Idea This Year?

    5 Aug 2014 | 7:33 am
    As we rely on our smartphones more and more, there is a greater need to protecting your device. But Motorola's solution might be the worst tech idea of 2014. The post Is Motorola’s Phone Protection Tattoo The Worst Tech Idea This Year? appeared first on Number Direct.
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    My Online Smart Educational System

  • Gaining Twitter Followers

    Richard g Wallen
    30 Sep 2014 | 9:24 pm
    Gaining Twitter Followers in 2014 Many Internet marketing gurus are cautioning online business owners to stop relying on Google because of the Internet giant’s frequent algorithm changes. Social networking can prove a viable complement to SEO, but only if you know how to draw visitors to your site. Facebook and Pinterest are straightforward, but Twitter […]
  • Get Viral Traffic from Pinterest

    Richard g Wallen
    23 Sep 2014 | 6:53 pm
    5 Ways to Get Viral Traffic from Pinterest Pinterest is shaping up as one of the most valuable sources of social referral traffic. The site has mass appeal, and it keeps the users engaged. What’s more, with a free Pinterest for Business account, you can even track your Pinterest analytics in near real-time. There are […]
  • Marketing with Images

    Richard g Wallen
    14 Sep 2014 | 6:29 am
    Marketing with Images: Know Your Social Media Image Size Guidelines Social media is one of the most powerful traffic drivers around. While social media will never replace the search engine, most search engines are now taking social media signals into account. You can’t afford to ignore the social game. As you’ve no doubt noticed, images […]
  • Has Google set the Content Bar Higher?

    Richard g Wallen
    7 Sep 2014 | 4:48 pm
    How Google has set the Content Bar Ever Higher In Google’s quest to improve the overall quality of content on the Web, the company makes continuous updates to its algorithm. These updates may receive colorful names, but they are serious business. You should familiarize yourself with these changes so that you can remove or change […]
  • Leveraging the Twitter Retweet

    Richard g Wallen
    5 Sep 2014 | 11:38 pm
    5 Powerful methods of Leveraging the Twitter Retweet Since Twitter’s inception, the retweet has been a powerful tool. The retweet offers marketers an easy way to monitor their own success, and it affords them the ability to quickly share content with their followers.Though you need to use the retweet strategically, there is no doubt that […]
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    The Social Calling

  • Promote Yourself

    Randi Sherman
    17 Sep 2014 | 10:00 am
    If you know your customers’ needs, finding the right content for them is easy. The difficult part is volume. Search Engines need content to index. If your site has very little, you will get a low ranking no matter how good that one perfect article is. Spiders (eek!) And it must be optimized for the spiders to index. SEO analyses how your site flows, what information it has, and how recently it has been updated. And your site must be designed for spiders (not the insect kind, of course, but the little guys that wander the web powering Google, Bing and a host of other search engines). Imagine…
  • Write Right Content

    Randi Sherman
    3 Sep 2014 | 10:00 am
    If you are not distinct from the crowd (and what a huge crowd it is!) how are people going to remember you and your brand? Why should anyone care about you? If you’re just like all the others, you offer them nothing unique, no advantage, and no reason to do business with you! If your mission statement stands out, if your capabilities rise far above the mean, if you can provide value to your visitors, that is when they are going to sign up to your mailing list, subscribe to your newsletter and read your blog. Eventually they are going to purchase from you, support your charity work, or…
  • Turning a Writer into a Copywriter

    Randi Sherman
    16 Aug 2014 | 9:00 am
    Writing is simple. We do it every day by jotting down a note, sending an e-mail, or issuing a memo. All of these things make you a writer. But what if your ambitions are greater than that? Do you want to blog regularly? Is ad-copy that you encounter inferior to what you could produce? Could that story you read have been ten times better if you had written it? The Simple Truth Competent writers read constantly. Their appetite is voracious; books, articles, poetry, or anything can be a source of inspiration; the written word is their mental fuel. And the best-read writers make the best…
  • Are Visitors Leaving your Website?

    Randi Sherman
    1 Aug 2014 | 10:00 am
    The World Wide Web offers an often overwhelming amount of information. Sometimes, it is simply too much and we need to remember to slow down and let our audience stop and smell the roses, as it were. The focus of any well-presented website is to make a message heard, and for the readers to interact with the material. Gaining traffic through SEO practices is one thing, as anyone can ‘buy’ traffic, but if the visitors don’t stick around long enough to experience it, then that’s a wasted opportunity that needs fixing. Here are the top 5 reasons people won’t stay on your website. After…
  • Top 4 Social Media Platforms and Their Target Markets

    Randi Sherman
    18 Jul 2014 | 10:00 am
    Social networking is never going to go away. It’s starting to mutate and involve far too many interested parties to collapse. Not only do you have the big three or four at the top, there are niche sites that cater to a very specific market share. If you own a business or run a website, you absolutely need to know what social platforms you need to hit and why. It’s easy to go along and just start throwing your weight around on these pages, but it’s not going to do much for you if you’re not sure what demographic each one is pulling right now. Consider the following as a quick view on…
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    TheeDesign Studio

  • How to Tweet Effectively For Your Business

    Sharon Dawson
    1 Oct 2014 | 4:00 am
    Twitter is limitless. Unlike Facebook, your tweet gets posted to the wall of every single one of your followers. People can also search for topics and see your tweet as well. So be sure when you tweet on behalf of your business, that it’s structured effectively to get the maximum impact possible. Here are some tips from our social media marketing team to take your tweeting to the next level. Leverage Trending Topics Look for opportunities for your brand to engage with your audience, especially using the topics trending on Twitter. You can view these topics on the left hand side of your…
  • Attend the Google Partners Connect Event!

    Richard Horvath
    29 Sep 2014 | 4:00 am
    TheeDesign Studio is hosting a Google Partners Connect event and you’re invited! We’re excited to host our second Google Partners Connect event at our Raleigh web design office on Wednesday, October 15, 2014! We’ll be livestreaming special content from Google, including two Google speakers who will talk about online advertising for small businesses. What is Google Partners Connect? Partners Connect is a free Google event that helps badged Google Partner agencies, like us, learn more about Google online advertising and how to succeed on the web. This event will focus on small businesses…
  • Search Engine Optimization and M&M’s

    Rob Delory
    24 Sep 2014 | 4:00 am
    Everyday I’m asked by individuals and businesses to review their website and tell them if it’s been properly optimized for the search engines. Believe me, this is no simple task – however there are a few signs to look for to expedite the review process. This always makes me think back to Van Halen concerts. You may remember hearing rumors about eighties hair bands back in the day, and this one rumor has been repeated over and over again. The rumor was that unless all the brown M&M’s were removed from the candy bowl in their dressing room, Van Halen would not play…
  • Content Marketing, A New Part of the SEO Mix

    Cole Watts
    22 Sep 2014 | 4:00 am
    Content marketing is more than just another internet marketing buzzword. It’s a marketing strategy your company should be implementing across its entire brand. Understanding Content Marketing Many companies try to execute content marketing, but very few are able to get it right. Content marketing is a marketing strategy of creating and distributing valuable, relevant, and consistent content to attract or acquire customers. This is an ongoing process that is intertwined with your entire marketing strategy and focuses on owning media, instead of renting it. Content marketing is a lead…
  • What is Internet Marketing?

    Richard Horvath
    17 Sep 2014 | 4:00 am
    Internet marketing is a term that gets thrown around a lot these days, and with all the different advice on Internet Marketing, SEO, link building, social media, and Google search, it can be overwhelming for a business to try and figure out where to start. Not only is the topic of internet marketing a broad one, but there are also many ways you can hurt your business if you approach internet marketing incorrectly. From link spamming that can cause Google penalties and prevent any ranking, to PPC campaigns which are not set up correctly, there are many online marketing activities which can…
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    ME Marketing Services, LLC

  • Ask Mandy Q&A: All About Social Advertising

    Mandy Edwards
    30 Sep 2014 | 1:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here. I love advertising. [...] The post Ask Mandy Q&A: All About Social Advertising appeared first on ME Marketing Services, LLC.
  • The Consequences of Social Media Faux Pas for Athletes

    Sarah Voiselle
    24 Sep 2014 | 1:00 am
    Sarah Voiselle It is that precious and most treasured time of the year—no, not Christmas—football season. During this time of the year, [...] The post The Consequences of Social Media Faux Pas for Athletes appeared first on ME Marketing Services, LLC.
  • Ask Mandy Q&A: How to Find Success Using Social Media

    Mandy Edwards
    23 Sep 2014 | 1:00 am
    Mandy Edwards In the somewhat modified words of Forrest Gump… Using social media for your business is like a box of chocolates. [...] The post Ask Mandy Q&A: How to Find Success Using Social Media appeared first on ME Marketing Services, LLC.
  • Searching For Blog Post Ideas Can Be Frustrating. These May Be Useful…

    Jennifer Hanford
    22 Sep 2014 | 1:00 am
    Jennifer Hanford I have yet to talk to a single business blogger who always has the perfect topic every time they sit [...] The post Searching For Blog Post Ideas Can Be Frustrating. These May Be Useful… appeared first on ME Marketing Services, LLC.
  • The Struggles with Being “You” in Your Business

    Mandy Edwards
    19 Sep 2014 | 1:00 am
    Mandy Edwards “There is nothing more beautiful than seeing a person being themselves. Imagine going through your day being unapologetically you.”  – Steve [...] The post The Struggles with Being “You” in Your Business appeared first on ME Marketing Services, LLC.
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    Minneapolis Social Media Marketing

  • How to Develop the Best Social Media Campaign

    Nicole Harrison
    17 Sep 2014 | 8:46 am
    I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and many, many, many small businesses and individuals looking to leverage social media. And honestly, I can say without a doubt it has been awesome, exciting and exhilarating. I love my work. I have passion for what I do. I’ve found…
  • 10 Social Media Tips for Small Businesses [Infographic]

    Jens Pinther
    15 Sep 2014 | 7:04 am
    Do you know what day of the week Facebook posts are most successful? Is written or visual content better for marketing? When is the best time of day for retweets on Twitter? These questions and more will be answered below. Today’s world is going mobile and becoming more technological, but people have always been social.  Where people are building relationships across oceans and discovering shared interests across other differences, social media networking is what is making this happen. There has never been a better time for your business or cause to get social. To learn more about the…
  • #FacebookFriday: How to Engage With Facebook Pages

    Nicole Harrison
    22 Aug 2014 | 8:26 am
    Welcome to #FacebookFriday, where those of us at SocialNicole are working to teach you how to use Facebook effectively for marketing your business. We’ll break down the complicated concepts into easy, step-by-step instructions that are easy to understand and apply immediately. Please scroll to the bottom of this post to check out all the posts in this series! Are you looking to accelerate your Facebook marketing today? Contact the team at SocialNicole now! We can help you build a Facebook marketing program that will get results fast! How to Like and Share on Facebook Business Pages Now that…
  • The Social Media Revolution: Empower Yourself Today

    Nicole Harrison
    21 Aug 2014 | 7:01 am
    I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary change in how people communicate, yet we treat it as if it’s just a place to share meaningless things like what someone had for lunch. The fact is, social media is often…
  • 3 Most Important Things to Know About the New Twitter Profiles

    Jens Pinther
    18 Aug 2014 | 2:25 am
    Whether you’re a Twitter veteran or a Twitter baby bird, there are certain things you need to know to keep up with Twitter’s new profiles. In all my experience working with small businesses and non-profits and their social media strategies, I’ve found I like the new changes Twitter made to its layout and customization options. To optimize your experience with Twitter, it is important to know how to take advantage of the options it now provides. What to Know About Twitter’s New Profile 1. Dimensions Even though the switch to the new profile happened at the beginning…
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  • The Pros and Cons of Cloud Technology Every Marketer Should Know

    Jason Bowden
    27 Sep 2014 | 6:29 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: you are about to move your data in the cloud or already did, you will find it helpful to learn the pros and cons of cloud technology for business. While the cloud based data system has already ripened to become a part of the different digital marketing solution available for marketers, it does has its downsides and beneficial features. A cloud data technology provides a storage system of data on the internet. Instead of using a hard drive, data storage…
  • How To Frame ROI For Your Business Intelligence Program

    Jason Bowden
    20 Sep 2014 | 8:48 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: intelligence has transformed businesses by providing a plethora of IT structures, tools and systems that optimize the strategic planning used by organizations. Most business enterprises are facing an enormous pressure against the growing competitiveness in the digital market environment. The introduction of business intelligence system to business allows marketers to explore marketing opportunities, improve customer service and enhance the customer shopping…
  • Top 5 Ways To Plan Customer SMAC (Social, Mobile, Analytic, Cloud)

    Jason Bowden
    20 Sep 2014 | 8:46 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: digital marketing ecosystem is currently driven with SMAC programs and initiatives. SMAC is the combination of the social, mobile, analytics and cloud technology that businesses now adapt in order to revolutionize their digital marketing approach. Marketers view SMAC as a system of business intelligence that can reinforce the capability of driving businesses towards delivering a better customer experience and lucrative business profits. With the escalating…
  • How To SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

    Jason Bowden
    13 Sep 2014 | 10:13 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: exuberantsolutions.comIf there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud (SMAC) based business models are becoming a hotter trend in digital marketing networks. Intuitive business owners are embracing the SMAC as a convergent force that could drive their business thrusts towards productivity. SMAC-based enterprises are able to develop an enticing customer engagement process and it consequently unfolds vast revenue opportunities for business.The…
  • The Best Cloud Business Intelligence Solutions for Marketing Analytics

    Jason Bowden
    13 Sep 2014 | 10:07 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenCloud based business intelligence is a game changer in the digital business. All types of businesses, from small to large enterprises are equally adapting to the emergence of cloud based tools to enhance business intelligence. Small to medium business enterprises are now embracing cloud based applications to make their marketing strategies highly competitive. Large firms, on the other hand, are using cloud business intelligence solutions in further expanding their market and using it for experimentation in…
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    Oracle Social Spotlight

  • What We Saw and Did at Oracle OpenWorld: Monday

    Mike Stiles
    30 Sep 2014 | 8:38 am
    Day 2 of Oracle OpenWorld 2014, and there were so many takeaways for social practitioners that there’s not even room for a long opening paragraph. The day began with a Keynote and a “wheel of customers” hosted by CEO Mark Hurd. Mark pointed out 87% of orgs are using a public cloud, and it’s projected by 2020, 1/3 of all data will reside in clouds. Yet most enterprises are still working off 20-year old legacy applications with over 80% of IT being spent on maintenance. The message: you must modernize to survive. Walgreens CIO Tim Theriault said seamless integration from Oracle should…
  • What We Saw and Did at Oracle OpenWorld: Sunday

    Mike Stiles
    29 Sep 2014 | 8:29 am
    Once again, the streets of San Francisco have been bannered Oracle red, Howard street has been turned into an outdoor convention space, and every high-thinking, forward looking technologist has made their way to Oracle OpenWorld 2014. The Oracle Social Cloud team spent the day fine tuning the Social Intelligence Center, located at CX Central on the 2nd floor of Moscone West. Here, attendees can see the Oracle Social Relationship Management (SRM) platform in action, especially where the ability to listen to social activity around a topic or big event (such as OpenWorld) is concerned. If…
  • Why Oracle OpenWorld is for CMO’s and Marketers

    Mike Stiles
    26 Sep 2014 | 6:03 am
    This year, as we head into Oracle’s biggest event of the year, Oracle OpenWorld 2014, social is a more prominent theme and topic of discussion then ever before. It’s been awhile now since the dawn of the consumer empowering social media revolution. The focus now is on developing and applying the power of technology to meet the new customer expectations in order to win and keep their business. When social first entered the corporate picture, it was regarded largely as a novelty. Arms were folded across the C-Suite as businesses went into wait-and-see mode. Rebels and pioneers launched a…
  • Why Isn’t Your Social Strategy Based on Mobile Users?

    Mike Stiles
    23 Sep 2014 | 7:07 am
    No one is asking social marketers to make safe assumptions.  The shift to social media being consumed on mobile devices is here TODAY, and very real. But with many brands still in “catch-up” or “wait-and-see” mode regarding social, many existing strategies are based on the unsafe assumption social is still a desktop/laptop thing. Comscore says we in the US spend 52% of our “digital time” on mobile apps. Mobile comprises 60% of digital media usage…a percentage that’s rising at a pretty rapid clip. Social, along with games and music, dominate mobile app usage, with Facebook…
  • The Social Spotlight Will Shine on #OOW14

    Mike Stiles
    19 Sep 2014 | 6:30 am
    Want to see an example of “busy” and “everywhere”? Then keep an eye on the Oracle Social Cloud team as they head into this year’s Oracle OpenWorld. Famous for their motto of “surely we can tackle even more,” Oracle’s top socializers will be all over Moscone, from the Social Intelligence Center in CX Central to 16+ social track sessions to live demos to comprehensive social coverage. Oracle Social Cloud will be trumpeting the social business imperative with live, interactive displays and inspiring speakers from Oracle, General Motors, Chevrolet, FleishmanHillard, Nestle,…
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  • Social Selling Will Not Make You Taller, Thinner, or Better Looking

    Andrew Jenkins
    1 Oct 2014 | 5:28 am
    Social selling is on the rise, but questions still prevail about what it is and how it works. Some of these questions might include: Is it helpful or harmful? Is it going to help me meet or exceed quota? Is it part of the sales process or an entirely new process? Is it hype or a valid new approach to sales and marketing? I read, fellow SteamFeed contributor, Anthony Iannarino’s recent post about the truth about social selling and agreed with much of what he wrote. It got me thinking about my own evangelism regarding social selling, what social selling is and isn’t, and a few myths…
  • The Best B2B Marketing Leads Aren’t Always for Sale

    Jennifer Hanford
    30 Sep 2014 | 5:29 am
    Many B2B organizations face a common challenge: their sales and marketing teams fail to jive. One major area of disdain between the two groups stems from their disagreement about who the “perfect” B2B marketing leads are. Sales blames marketing for providing them with “lousy” leads lists, while marketing blames sales for not providing them with the right information they need up front. Sales teams sometimes become so disenchanted with their marketing departments that they choose to purchase third-party B2B marketing leads lists or databases, rather than simply playing nice with one…
  • 10 Reasons To Use Facebook Groups For Business

    Keri Jaehnig
    29 Sep 2014 | 5:16 am
    Facebook Groups for business – A new idea? Many business owners still think that it’s a matter of Facebook Groups vs. Facebook Pages.  But that really is not the case.  We should be thinking: Facebook Groups AND Facebook Pages. Facebook Groups can be your Facebook Page’s most friendly companion! By the end of this article, you should understand how you can use Facebook Groups: As an additional marketing tool. To fuel your other marketing efforts. To empower others to rally around your business in a real, human way. Facebook Pages AND Facebook Groups For Business How many…
  • Your SEO Insider: Panda 4.1, Google Targeting PBNs, Bounce Rate Data Infographic

    Brent Carnduff
    28 Sep 2014 | 7:36 am
      Good morning SteamFeeders! In what should now surprise no one, Google made more changes this week :-) Don’t worry if you’ve missed some of them. I’ve scoured the internet for the biggest news and most noteworthy articles from the world of Search Engines and SEO for the Week of September 21st-27th. Enjoy! Newsworthy Panda 4.1 Google rolled out its 27th Panda update – Panda 4.1. Panda Update 4.1: Winners/Losers – Google U.S. by Marcus Tober on searchmetrics Private Blog Networks (PBNs) Penalized Google targeted Private Blog Networks – a popular black…
  • How Blogging For Profit Could Ruin Your Company Blog

    Greg Digneo
    27 Sep 2014 | 7:11 am
    In this post, you’re going to learn: Why some blogs fail while others thrive What a purpose driven blog is 3 examples of purpose driven blogs and why they work I have a confession: I’m a failed content marketer. Or at least some times I feel that way. You see, content marketing is my life blood.  It’s how I get 100% of my customers.  I guest post on blogs like SteamFeed and give email and content marketing tips all of the time. And people even ask me for content marketing advice. So why do I feel like a failed content marketer? Because I haven’t written or promoted a…
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    Devumi Blog

  • 10 SEO Techniques to Increase YouTube Rankings

    Matthew Y
    1 Oct 2014 | 7:32 am
    YouTube is the number one, all-time, undisputed, online video sharing Champion. Vimeo has its following, but YouTube is Number 1. A big aspect of why YouTube is so popular is because it is also an exceptional search engine, the second most popular in the world. With those facts in mind, having an SEO strategy to increase YouTube rankings is essential. A great video, that people love to watch, is the goal of any YouTube user. A great video, that people can easily find, should be the goal of anyone looking to market a product, or make money off their Partner Program. Here are 10 SEO techniques…
  • LinkedIn Profile Tips for Those Who Want to be Professionals

    Matthew Y
    26 Sep 2014 | 1:57 am
    There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. This should be the most obvious of the  LinkedIn profile tips I’ll give, but you can’t be informal here. I’ve tried,…
  • How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers

    Matthew Y
    24 Sep 2014 | 2:36 am
    Knowing how to run a contest on Twitter can be the difference between you successfully finding more Twitter followers, and you finding a new way to giveaway money for nothing. A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Read on to find out what a Twitter contest can do as I look at: Why you would want to run a Twitter Contest for your brand Choosing the type of Twitter contest you want to run How to promote your Twitter contest Let’s get to it! 1. Why you would want to run a Twitter Contest for your…
  • How to Choose a Social Media Platform for your Business

    Matthew Y
    19 Sep 2014 | 9:26 am
    We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style. This article will look at six points that you can consider while choosing the best platform for your style of marketing so that you feel comfortable in your voice and certain that you’ll succeed. I will also be providing examples throughout the article for you to learn from first…
  • Get More YouTube Subscribers with these 5 Tips!

    Matthew Y
    17 Sep 2014 | 3:33 am
    You have a YouTube Channel and you want to get more YouTube subscribers – let’s skip the lengthy intro and get to those five tips that will help you get more YouTube subscribers quickly! Five tips to get more YouTube subscribers Use a call to action and simply ask for more subscribers You’ll never know how easy it is to get your regular viewers to subscribe to your YouTube channel until you simply start asking them to with a simple call to action via an audio cue, with a visual back up. Here’s how you can construct a simple call to action that gets more YouTube subscribers with…
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  • 3 little known hacks to get more leads using Reddit

    Roy Povarchik
    14 Sep 2014 | 8:05 am
    Marketing on Reddit has been a big challenge for me to comprehend. Everyone kept telling me: if you’re Reddit for marketers doing content marketing and still haven’t tapped into the power of Reddit, then you are truly missing out. So I kept going. I would like to share with you 3 tricks that are currently working for me that I haven’t seen any marketers using. According to their 2013 stats report, you can easily see why marketers love Reddit. It gains a lot of traffic, active users who share stories and click on articles, and is basically a juggernaut for posting content and luring…
  • How To Make Your Content Marketing Stand Out In The Crowd

    Roy Povarchik
    28 Aug 2014 | 5:40 am
    Throughout the last 3 years, content marketing has gone from a methodology only advanced marketers How To Make Your Content Marketing Stand Out In The Crowd know and use to one of the trendiest and overused buzzwords. Suddenly every marketer has a blog talking about marketing. Every brand that wants to get more visitor to their website and create awareness is creating link bait posts. So how do you stand out? A quick review of my Feedly account shows that I’m following over 45 different marketing blogs; going to reveals more than 60 blogs that I wasn’t aware of or had the time…
  • Master social media marketing for startups in under 4 hours

    Roy Povarchik
    18 Aug 2014 | 12:24 am
    Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated to the subject can sometimes seem overwhelming, but I promise you, the subject is in fact possible to master.   Instead of writing a 1,500-1,800 word blog post trying to explain the “how to”s of social media I gathered 10 infographics with all the information you need to become an expert on social media.   Social Media in 2014 To really know your way around social media…
  • 3 Secret Content Distribution Techniques Only The Pros Know (part 1)

    Roy Povarchik
    12 Aug 2014 | 12:39 am
    Creating engaging content is a two part job. First, you have to make sure you’re creating the right kind of Great distribution is the key to great engagement content for your target audience, second, you have to make sure it reaches your target audience so they can engage with it.   The distribution part of content marketing is just as important as the creating part when it comes to building your audience. If you’ve ever created a piece of content, worked on it for hours (if not days) just to publish it into the saddening sounds of crickets you know how important it is. Great content…
  • The 3 hacks that got SpringSled 138,790 users in less than 40 days

    Roy Povarchik
    30 Jul 2014 | 12:35 am
    About two weeks ago I saw a friend’s post on Facebook promoting a new management tool SpringSled logo called “SpringSled”. He posted a link saying – “Honestly I don’t know what this product is, but if you sign up using this link, I will get it for free for 12 months”. He even wrote a blog post about it.  I was intrigued.   If you’ve been following my blog, you already know that i’m a sucker for productivity tools and workflows (I’m actually working on a 12 minute video to help content marketers set up their own content echo-system). So the hook was in. I clicked…
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  • Google+ for B2B – A Visual Guide

    27 Sep 2014 | 5:00 am
    This is a guest post from Ivan Serrano. Ivan is a web journalist and infographic master from the Golden Coast. He prefers to write about social media, the global business environment and mind-blowing technology. Follow him on Twitter at @IvanSerrano55 […] The post Google+ for B2B – A Visual Guide first appeared on Leadtail.
  • Content Marketing World: 5 Recaps that Got It Right

    18 Sep 2014 | 7:00 am
    Did you miss out on Content Marketing World this year? Orange ya sad you didn’t go? ​Well cheer up, and do your best to be “content” with catching up on all the happenings with this meta-roundup of #CMWorld14. Here Comes […] The post Content Marketing World: 5 Recaps that Got It Right first appeared on Leadtail.
  • What Digital Marketers Were Tweeting About In August [Study]

    15 Sep 2014 | 2:48 pm
    Digital marketers are the innovators and trendsetters when it comes to embracing social media. So what were they talking about on Twitter as the summer came to a close? To provide insights into this very question, Leadtail analyzed the Twitter […] The post What Digital Marketers Were Tweeting About In August [Study] first appeared on Leadtail.
  • Should You Use LinkedIn to Build a Network or an Audience?

    8 Sep 2014 | 9:26 pm
    I’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think about LinkedIn […] The post Should You Use LinkedIn to Build a Network or an Audience? first appeared on Leadtail.
  • What Digital Marketers Are Talking About on Social Media [Study]

    30 Aug 2014 | 8:19 pm
    Social media is great for starting and engaging in conversations, or listening in to find out what everyone else is talking about. And while every marketer worth his or her salt is now active on social media, it’s digital marketers […] The post What Digital Marketers Are Talking About on Social Media [Study] first appeared on Leadtail.
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  • How to Blog for Marketing Purposes

    Nurdin Budi M.
    29 Sep 2014 | 5:58 pm
    Setting up a blog is not complicated. When you create a free user account or create your own blog is just a matter of following the simple steps on the website. There is always the possibility of creating a self-hosted blog. All you need to do is register a domain name (which can even be and get a hosting account, which includes a version of WordPress on your site. Additionally (note this gives you the option of building a self-hosted blog.This option, while free, is the best choice for those who are serious about internet marketing.Placing your own…
  • What Makes Being The Best SEO Software?

    Nurdin Budi M.
    28 Sep 2014 | 2:24 am
    In a world that relies heavily on information technology, it is no longer a question of why online marketers are racing to use the best programs SEO. With such programs, they expect to get first place in the search engine results and attract more traffic to their website.In the end, the program can help them make their profits rise beyond their expectations and make them more financially stable in spite of the competition. In this sense in the search for the best of this type of software can be a must for one of the participants in the online marketing.And introduced a growing number of…
  • Use SEO with Social Media for Make Money

    Nurdin Budi M.
    25 Sep 2014 | 7:33 pm
    Often seems new even comes from the ancient principles of learning; as is the case with the recent trend toward combining marketing and social media with search engine optimization. Marketing and social media is much more than just a trend. If you do not use platforms and social media, and if your competitors are constantly and continuously creating valuable content on Facebook, Twitter and Google Buzz are new, and will climb the rankings in the search engines.To be successful, it is very important to integrate SEO practices, marketing and social media. Do not do this was the wrong…
  • 5 Tips and Tricks Sucess in Affiliate Marketing

    Nurdin Budi M.
    24 Sep 2014 | 3:17 am
    If you are new to affiliate marketing, and this article is for you. Now I will not claim to have a big secret will catapult you to success because a lot of tips and tricks are well known. But maybe they'll be able to save a little bit of time and money. So in this article I will share with you 5 tips affiliate marketing.In addition it would be nice if you read and compare with a variety of other articles is better; or maybe you need to know the weaknesses that cause you to fail in affiliate programs.Carefully read and follow these 5 tips affiliate marketing here:1. Education Affiliate…
  • 3 Reasons For The Failure Affiliate Program

    Nurdin Budi M.
    22 Sep 2014 | 9:10 am
    Many people start a company that many affiliate programs to benefit and most likely to resign. A number of people who quit 90% during the first two months, while still 10% during the first year and the other to be successful.Below we will give five reasons why people tend to withdraw from the affiliate programs began.Why do people quit?1. Feelings of rejection from family members and friendsOnce someone has been suggested to start the affiliate program and to provide a large sum of money they are set at the outset which increases the motivation to work. Family members or friends may try…
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    Digital Self Marketing Advantage

  • Do’s & Don’ts When Using Twitter for Personal Branding & Job Search

    Denny McCorkle
    1 Oct 2014 | 4:02 am
    Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing. Some think Twitter is for the birds.  No doubt, it is not always easy to find value in the monotony […] The post Do’s & Don’ts When Using Twitter for Personal Branding & Job Search appeared first on Digital Self Marketing Advantage.
  • Twitter & the Job Search Breakfast Club

    Denny McCorkle
    16 Sep 2014 | 11:40 pm
    Twitter is much more than social networking. First and foremost, it is a personal learning network. This blog post explains how Twitter can be used as a PLN for a better defined personal brand and a more successful job search. I love the smell of Twitter in the morning. The Twitter app on my iPhone […] The post Twitter & the Job Search Breakfast Club appeared first on Digital Self Marketing Advantage.
  • Lazy Content Curators & the Bugaboos of Social Sharing

    Denny McCorkle
    2 Sep 2014 | 11:15 pm
    Content curation plays an increasingly important role when using social media for personal branding and job search. However, social sharing behaviors that dominate with link dropping, auto-posting, and copy-posting are the marks of a lazy content curator.  This blog post presents an improved approach for building a more remarkable personal brand identity using social media. […] The post Lazy Content Curators & the Bugaboos of Social Sharing appeared first on Digital Self Marketing Advantage.
  • The Foolhardiness of Mismanaging Your Twitter Streams

    Denny McCorkle
    11 Aug 2014 | 4:38 am
    Twitter is love.  Twitter is hate. It depends upon whom you ask. Not surprisingly, Twitter continues to grow as new users, new features, and new investors discover its benefits. As a Twitter user since 2009, I have had my share of rejoices, discoveries, frustrations, and learning experiences. For now, the positives of using Twitter do […] The post The Foolhardiness of Mismanaging Your Twitter Streams appeared first on Digital Self Marketing Advantage.
  • A Social Media Enthusiast Walked Into a Bar

    Denny McCorkle
    30 Jul 2014 | 4:46 am
    A social media enthusiastic life can sometimes be overwhelming to others. This story illustrates that social networking should complement, not replace, traditional physical networking for personal branding and job search. The post A Social Media Enthusiast Walked Into a Bar appeared first on Digital Self Marketing Advantage.
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    Meshfire : Social Media Management Dashboard

  • Befriending Your Influencers: Treat Them Like People, Not Metrics

    29 Sep 2014 | 9:51 am
    Behind every popular blog or social media account, there is a real person (or people). Forgetting this is what results in unsuccessful campaigns or even social media backlash. Anyone with a popular blog, Twitter account, Facebook page or other social media platform has likely been approached by many types of marketers — and most of the time, these pitches fall flat. The key is not only to seek out content creators who are already aligned with your brand message — but to treat them like friends or allies instead of just another cell on your KPI spreadsheet. Influencers are…
  • How to Use Negative Feedback Online to Your Advantage

    23 Sep 2014 | 9:13 am
    Nobody likes getting negative feedback on Facebook or Twitter. But if you’re in business, sooner or later it’s going to happen. Every business, no matter how hard it tries, will make mistakes or displease customers sometimes. Negative feedback on social media can make or break your reputation; it’s all in how you handle it. One of our advisors at Meshfire, Scott Stratten (@unmarketing) has recently covered this topic in his newest book Unselling. “When it hits the fan, its not time to hide behind the fan, its time to be awesome. A properly handled online outrage can leave the…
  • Why We Work At Meshfire: A Thank You To Our Customers

    9 Sep 2014 | 2:33 pm
    “It’s not about the people who tell you no, it’s about those people who say yes.” As a startup at Meshfire, we’ve been through many challenges and rejections in our two years as a company. However even on the bad days, there is something that has always fueled our fire since the beginning. I see a spark of that fire every morning when I wake up and I get a note or tweet from one of our customers that says “Thank you.” In this I remember why I do this, why I moved 3000 miles from Florida to Seattle. I remember first getting into social media and not knowing where…
  • Buffer and Meshfire: A Match Made in Social Media Heaven

    25 Aug 2014 | 4:22 pm
    Many of you in the social media world, might know of or use the very helpful app Buffer to help you schedule your social media posts. Here at Meshfire we are a proud partner with Buffer and have integrated it into our social media management platform Meshfire. We could tell you all the many reasons why we think Buffer is one of our most helpful integrations with Meshfire, but we will let our customers (firestarters) tell the story! Here’s a awesome video from one of our Firestarters Jeffrey Barnes (@aztecconsulting) on how our integration with Buffer has helped him further get social…
  • Meshfire Monday: Updates on Team Member Invites and More!

    25 Aug 2014 | 10:09 am
    Today we’ve made some adjustments on how you can invite team members to join your Meshfire missions. Now to invite team members go to the setting icon located on the left side of your Meshfire dashboard. Then you can invite team members and adjust the permissions you want to give them. When you invite a team member, use their personal twitter handle for verification. That way you always know exactly who you’re extending an invitation to. That team member will then get an email confirmation inviting them to join. We have also updated the icons along the left navigation toolbar…
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    SenaTechno ~ give you tech knowledge more

  • How to Blog for Marketing Purposes

    1 Oct 2014 | 12:05 am
    Setting up a blog is not complicated. When you create a free user account or create your own blog is just a matter of following the simple steps on the website. There is always the possibility of... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Fewer Ads, In Just a Few Clicks?

    1 Oct 2014 | 12:03 am
    You've probably noticed that Google-started automatically change the number of ads advertising units. If they see that the people most pressing only one advertisement, they are going to remove the... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • 5 Tips and Tricks Sucess in Affiliate Marketing

    30 Sep 2014 | 11:53 pm
    If you are new to affiliate marketing, and this article is for you. Now I will not claim to have a big secret will catapult you to success because a lot of tips and tricks are well known. But maybe... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • 3 Reasons For The Failure Affiliate Program

    30 Sep 2014 | 11:31 pm
    Many people start a company that many affiliate programs to benefit and most likely to resign. A number of people who quit 90% during the first two months, while still 10% during the first year and... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Use SEO with Social Media for Make Money

    30 Sep 2014 | 11:17 pm
    Often seems new even comes from the ancient principles of learning; as is the case with the recent trend toward combining marketing and social media with search engine optimization. Marketing and... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
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  • 10 Reasons Why Your Business Needs a Loyalty Program

    Guest Author
    29 Sep 2014 | 9:05 am
    Today’s guest author is Sherry Hayes-Peirce. Sherry is a former TV Journalist, who now presents workshops and delivers keynotes in the U.S. and Australia on Social Media. She is currently working on a book about how churches can use social media to share the message and engage future generations, she also guest blogs for Rignite and other publications. Many businesses believe the return on loyalty programs is not worth the time or resources necessary to manage it. Well consider this: • It costs a business 6 to 7 times the number of resources to acquire a new customer vs. retaining an…
  • How to Use Social Media In Your Retail Marketing Strategy

    Glen Kosaka
    22 Sep 2014 | 9:10 am
    5 Stones Media is a full-service marketing agency with a number of great clients. They have their hands full juggling many client projects and delivering results for their social media activities. The 5 Stones Media team doesn’t have time to waste on social media activities that aren’t directed to achieving specific goals for their clients. One of their specialties is in managing social media for retail business. Their client Hammond Square, a local shopping center, wanted to incorporate social media into their retail marketing strategy to help drive traffic to the retailers in…
  • Social Media for Restaurants: Easy Restaurant Marketing Ideas From Indulgence Pastry Shop & Cafe

    Glen Kosaka
    15 Sep 2014 | 8:48 am
    As the co-owner of the Indulgence Pastry Shop & Cafe, Executive Pastry Chef Sean Wojtkowski adds a creative flair not only to his creations but also to his social media activities. Sean manages to mix a daily fare of interesting social posts with highly successful restaurant promotion ideas, including giveaways and campaigns on their social networks. These activities keep fans engaged and provide a ‘behind-the-scenes’ look into the cafe. “As a business owner, our biggest social media challenge is to stay committed! We want to stay on top of new ideas to post to drive awareness.”…
  • 3 Examples of Using Social Media For Tourism Marketing

    Glen Kosaka
    8 Sep 2014 | 8:15 am
    When you’ve got a steady stream of promotions for events, attractions, and travel specials to manage, you’ve got to be efficient in your social media tactics. Whether you’re a large city’s visitor bureau, a local hiking and biking trail system, or an independent, eclectic movie theatre, you’ve got to keep a steady drum beat of information, specials, and promotions running. When using social media for tourism marketing, it can be quite a challenge to keep your social media networks active and engaged. How to Use Social Media For Tourism Marketing Efficiently Here’s a few examples…
  • 5 Best Social Media Campaigns to Drive Customers Through Your Sales Funnel Stages

    Glen Kosaka
    1 Sep 2014 | 9:26 am
    Ka-ching! We all love the sound of a new customer buying our product. And most likely their purchase was the result of many efforts to move them through your sales funnel stages, whether you did this on purpose or not. So how can you move your prospects through your sales funnel stages using social media? Here are the best social media campaign examples to demonstrate how you can move people from awareness to purchase using social media. There’s even a sixth bonus campaign for customer retention at the end! 5 Best Social Media Campaigns, Plus 1 Bonus! 1Generate Awareness – Get more…
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    moreFollow Twitter Tips

  • The Best Social Plugins for WordPress To Get More Traffic!

    Laura Kimball
    18 Sep 2014 | 8:21 pm
    For many of you who rely on WordPress for your Blog or your website there are many great options to make your site more social using the many available plugins. There are several goals when it comes to optimizing your Site if you are heavy into Content Marketing odds are social media is one of... Read More ... The post The Best Social Plugins for WordPress To Get More Traffic! appeared first on moreFollow Twitter Tips.
  • How to Build Your Twitter Audience [Video]

    Laura Kimball
    8 Sep 2014 | 9:48 am
    Twitter can be a very valuable resource for many businesses. To be successful you must have a following! Here are some tips to help you grow and engage with your Twitter Audience. Begin by following the right peeps. This includes a mix of the following categories: The potential client, the influencer, your competition, and a... Read More ... The post How to Build Your Twitter Audience [Video] appeared first on moreFollow Twitter Tips.
  • How To Recover From A Social Media Blunder!

    Laura Kimball
    14 Aug 2014 | 6:38 pm
    We’ve all had it happen in life, that unfortunate situation that leaves you embarrassed beyond belief. When a blunder happens in social media it can hang around forever and cause you to want to delete all your accounts and throw in the towel. However, this is the wrong approach. So how can you recover from... Read More ... The post How To Recover From A Social Media Blunder! appeared first on moreFollow Twitter Tips.
  • 12 Key Strategies to Increase Your Twitter Engagement

    Laura Kimball
    12 Aug 2014 | 4:12 pm
    Are you struggling to get noticed on Twitter? Perhaps it’s what you Tweet! For many of us who often run out of creativity thinking of things to Tweet can be a burden so let’s get you started. Here are 12 key strategies that can increase your Twitter engagement and help you take advantage of what... Read More ... The post 12 Key Strategies to Increase Your Twitter Engagement appeared first on moreFollow Twitter Tips.
  • 10 Ways To Improve Your Social Media

    Laura Kimball
    8 Aug 2014 | 12:26 pm
    It seems as if everyone has a presence in social media. Most companies are participating in Twitter, Facebook and blogging however, the majority of people are still struggling with how to properly leverage social. We have put together this informative infographic, 10 Ways to Improve Your Social Media Marketing to help get you on track.... Read More ... The post 10 Ways To Improve Your Social Media appeared first on moreFollow Twitter Tips.
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