Social Media Marketing

  • Most Topular Stories

  • Maximize Blogging Efforts Through Social Media

    Jackson Marketing Services
    Stacy Jackson
    31 Aug 2015 | 5:05 am
    Welcome back to the Blog Traffic Acceleration Series. If you missed the first two posts, check out Drive Steady Traffic to Your Company Blog and Drive the Right Traffic to Your Blog. Today’s topic is all about maximizing social media to drive more traffic to your blog. Post your questions and comments in the Comments section. Let’s talk social and blogging! Why Use Social Media to Drive Traffic to Your Blog? Social media can be great traffic driver for your blog. After all, reports that over 52% of all online adults use multiple social media platforms. People all…
  • 6 Secret Techniques To Improve Your Facebook Marketing

    Social Media Revolver
    Sheena Mathieson
    24 Aug 2015 | 11:52 pm
    ... Click the above link to read the full article.
  • How To Pump Out More Traffic To Your Blog? Seven Tips That Rock!

    Social Media Revolver
    Nick Churick
    3 Sep 2015 | 6:43 am
    ... Click the above link to read the full article.
  • Three Tips to Master the Art of Following Up

    Nick Cicero
    Nick Cicero
    22 Jan 2015 | 7:35 am
    We’re all in this together. You know what I mean, that deluge of communication that happens across any and every platform we maintain a presence on today. We get emails, texts, and snapchats. We get tweets, Facebook messages, and IMs. And we send just as many, if not more, than we receive. As we use the internet and social media to grow our networks, we gain the ability to meet many more people than previously possible. But good networking is not just about who we can meet and make that first contact with, it’s about who we can build lasting connections and develop trust with. One of the…
  • 10 types of videos companies use to get ahead

    TopLine Communications Blog
    19 Aug 2015 | 12:27 am
    So many videos, so little time. Which types of videos will be best for your marketing goals?
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    Online PR Pixie

  • Freelancing Made Easy: By Nina Hendy

    1 Sep 2015 | 4:19 pm
    When I first arrived in Sydney, I was desperately trying to seek PR and Social Media freelance gigs to keep me busy until I found a stable and secure job role. You would think it would be pretty... Read More The post Freelancing Made Easy: By Nina Hendy appeared first on Online PR Pixie.
  • The Power of Coffee on Instagram

    10 Aug 2015 | 6:16 pm
    By attending events in Sydney, I’m constantly learning new things as well as meeting interesting people from all different backgrounds. I attended a Zomato meet-up last week, which is where foodies within Sydney gather together to enjoy a... Read More The post The Power of Coffee on Instagram appeared first on Online PR Pixie.
  • Weekly PR Pixie Picks

    10 Jul 2015 | 12:30 am
    This week I have constantly been captured by interesting campaigns and social media updates. I have selected a few of my faves to share with you in true weekly wrap up style. I am going to make it... Read More The post Weekly PR Pixie Picks appeared first on Online PR Pixie.
  • Trending on Social Media: What Users Love-To-Hate and Why

    24 Jun 2015 | 10:47 pm
    Social media platforms can be a powerful tool to connect with audiences, build brand awareness and promote upcoming events. But they can also be unpredictable online spaces that can turn inexplicably in the space of a few days,... Read More The post Trending on Social Media: What Users Love-To-Hate and Why appeared first on Online PR Pixie.
  • Geek Out With Google

    21 Jun 2015 | 8:07 pm
    I attended a Google Partners conference last week in Sydney and although a lot of this information may be obvious to some, the local data released is rather interesting and useful to know when thinking about the whole consumer experience. The post Geek Out With Google appeared first on Online PR Pixie.
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  • One Suprising Way To Skyrocket Your Profile Views On LinkedIn

    Sean R. Nicholson
    27 Aug 2015 | 4:13 pm
    Having worked in social media and digital marketing for quite a while now, I often get asked questions by my clients about gaining more Twitter followers, attracting new Facebook fans or generating more subscribes to a YouTube channel.From a personal perspective, however, the question I hear a lot when it comes to career grow relates to generating more profile views on LinkedIn. As human beings living in a digital world, our ability to advance our careers and increase our professional network has become more intertwined with our online presence. Regardless of whether you work in Sales,…
  • One Super-Easy Way To Convert Traffic And Avoid 404 Errors

    Sean R. Nicholson
    15 Aug 2015 | 1:31 pm
    When it comes to blogging or Websites, traffic is good….but what you do with that traffic can make the difference between life and death of your blog and your business. If you’re only interested in increasing traffic and you’re not thinking about converting that traffic into leads (and eventually customers), then all your efforts are going to waste. There are a million blog posts out there on converting traffic (actually 12,800,000 at the time of writing this for the search query of “converting blog traffic”), so if you’re new to conversion traffic there…
  • 50+ Social Media Comics And Cartoons For Use In Your Presentations

    Sean R. Nicholson
    25 Jul 2015 | 5:02 pm
    I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. While I always do my best to answer each one of these request individually, I thought maybe I’d just publish a blog post with the answer, so those who are searching Google for the following phrases might have the answer at their fingertips:Social media comics for educational useSocial media comics I can use in my presentationSocial media comics under creative commons licenseSocial media cartoons I can…
  • Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?

    Sean R. Nicholson
    22 Jul 2015 | 9:27 pm
    Confused about the value of developing inbound links?Wondering whether it would be worth your while to buy inbound links from sites like Fiverr?Trying to decide whether social media links are as valuable as incoming links from other blogs?If these are questions you’ve been pondering, take a look at the Slideshare presentation below. The presentation was developed to provide a primer on inbound links, some tactics to get you started on the right path and a few reasonable expectations as to how quickly you should expect results. Have any additional tips or thoughts? Feel free to share…
  • The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

    Sean R. Nicholson
    12 Apr 2015 | 8:54 pm
    Author’s Note: I’ve been noodling on this post for quite a while now. I guess I’m just a sucker for technological irony. Before we get started, I’m going to be up-front with the fact that this is a bit of a long post. Hang in there…it’s worth it, and you’ll get a comic strip and some great “tweetables” at the end.Okay, here’s the scoop. Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. There’s a history of them doing this, but Google stopped including…
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    Social Media Online Classes

  • 90 Days to Google’s First Page: Live Webinar + Recording + MP3 Audio + Infographic

    Maria Peagler
    1 Sep 2015 | 7:14 am
      Join Maria Peagler for this 30-minute live webinar: 90 Days to Google’s First Page — 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) Thurs, September 17, 1pm EDT, 6pm GMT Get Webinar FREE with SMOC MembershipAlready a member? Your webinar access codes will arrive in your Inbox a few days before the webinar. Do You Need Your Business to Rank Well in Google? Who doesn’t? I’ve got my business ranking on Google’s first page multiple times, but when I debuted my…
  • Weekly Top 5 for Aug 31, 2015

    31 Aug 2015 | 1:58 am
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week.. #1. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT] What if reaching your BIGGEST goals was so easy you literally couldn’t fail?  That’s what you’ll learn how to do in this brief webinar excerpt . . . #2. [INFOGRAPHIC] A Baker’s Dozen Tactics to Monetize Your Facebook Fans Facebook fans are great, but how do you turn them into buyers? That’s what this infographic will teach you! Each of the…
  • Reach Your Goals EVERY Time [WEBINAR EXCERPT]

    25 Aug 2015 | 2:00 am
    Watch this webinar excerpt to see how to reach your goals EVERY time. You can get the full webinar FREE here. Tips like these and significantly more are covered in   Video Transcript Maria Peagler: The way that I do this is with a process called Kaizen. You’re probably familiar with this, but may not be familiar with the term. Kaizen is a Japanese term and while the practice itself originated in America, the companies that are best known for perfecting this process are companies like Toyota and Sony. It’s a process of continual small steps for…
  • Weekly Top 5 for Aug 24, 2015

    23 Aug 2015 | 11:29 pm
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week.. #1. How to Reach Your Goals EVERY Time: Webinar Replay & Resources Never get stuck in a rut again. Instead, discover how you can reach your goals (both business & personal) with this easy system . . .  . . . #2. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC] Find out WHO sees what you post from your personal profile and your business page in this must-read infographic . . .
  • Who Sees My Stuff on Facebook? Business Page vs. Personal Profile

    Maria Peagler
    17 Aug 2015 | 10:01 pm
    Do you want over a billion people seeing your family vacation photos? Didn’t think so. Do you want over a billion people seeing your business page? Absolutely! So what’s the difference? That’s what you’ll learn in this post (and I share a little-known tip at the end). Facebook’s 1 billion users also make it the United Nations of social networks. Which begs the question, “Who exactly among those 1 billion people sees what I’m doing on Facebook?” If you’re a business owner who has a Facebook page, here’s a primer that clarifies who…
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    The Realtime Report

  • Steps To Social Selling

    Robert Fine
    17 Aug 2015 | 3:39 pm
    Steps To Social Selling A great deal has been written about advertising and building up a following on social media; but in general, less is said about how you actually sell your product via your social media channels. If you’re struggling with this, then you’re in luck – we’ve put together some tips and advice on how to build up your social selling potential on various social media channels. To begin with, one of the most commonly made mistakes when trying to sell on social media is to immediately launch into trying to sell your product. This is the perfect way to start losing…
  • How Closely Does Your Spokesperson Impact Brand Value?

    Robert Fine
    14 Aug 2015 | 12:20 pm
    How Closely Does Your Spokesperson Impact Brand Value?By Weston Anson and Jemma Samala Not all celebrities are cut out to be a successful licensed brand spokesperson. Seems obvious, right? Beyond “gut” instinct, there are generally four factors that can help licensing professionals determine if a particular celebrity will be a successful spokesperson for your brand. However, there is one other key factor that is growing in importance: that the celebrity maintains a lack of negative publicity. A celebrity can be notorious, and that can create an enormous amount of buzz and social media…
  • Social In Practice And Form, Or: Why The Best Entrepreneurs Use Social Media To Tell A Story

    Robert Fine
    13 Aug 2015 | 1:11 pm
    Social In Practice And Form, Or:Why The Best Entrepreneurs Use Social Media To Tell A StoryBy Lewis Fein Accessibility is the essence of credibility, the chance for people to see and meet an entrepreneur they respect; the opportunity to press the flesh, take photographs and have a conversation with the man or woman responsible for a best selling product or service. It is an invitation to make social media a live event, an occasion to transform what we see and read, to make the virtual real. The entrepreneur who embraces these principles and welcomes questions, because he himself has a…
  • How The Republican Presidential Candidates Performed On Social Media

    Robert Fine
    7 Aug 2015 | 10:18 am
    How The Republican Presidential Candidates Performed On Social Media Technology and data company Engagement Labs today released the top performing U.S. Republican presidential candidates on Facebook and Twitter pre and post the first debate which took place last night: August 6, 2015. Leading up to the debate, Donald Trump was ranked number one on Twitter and Dr. Ben Carson led the pack on Facebook. As things heated up during the televised debate, Mr. Trump managed to hold his top spot and increased his eValue score on Twitter, while Marco Rubio overtook his Republican competitor and came out…
  • Infographic: How To Get More Sales From Your Mobile Visitors

    Robert Fine
    16 Jul 2015 | 12:33 pm
    Infographic: How To Get More Sales From Your Mobile Visitors
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    Fire Brand Social Media

  • September 2015 Tip: 6 Creative Ways to Repurpose Old Content

    Cynthia Cavoto
    1 Sep 2015 | 10:03 am
      It’s a pretty well-known fact that one of the biggest components of search engine ranking is fresh content. It’s also one of the most effective ways to engage existing and prospective customers. The problem is, coming up with new content on a regular basis can be challenging – especially if you’re juggling dozens of [...] The post September 2015 Tip: 6 Creative Ways to Repurpose Old Content appeared first on Fire Brand Social Media.
  • 6 Ways to Get More Likes on Your Facebook Page

    Cynthia Cavoto
    1 Sep 2015 | 12:30 am
    By now, just about every business owner knows how important it is to establish and maintain a solid presence online. Facebook has been and remains one of the most powerful online marketing tools, allowing brands of all shapes, sizes and industries to connect and engage with their existing customers and reach prospects on a larger [...] The post 6 Ways to Get More Likes on Your Facebook Page appeared first on Fire Brand Social Media.
  • Too Busy for Social Media? Think Again! 5 Tips for Finding the Time

    Cynthia Cavoto
    25 Aug 2015 | 12:13 am
      By now, we all know the importance of social media marketing for business. The problem is, when it comes to actually mapping out a plan and putting it into action, many professionals find themselves just too busy. This is especially the case for entrepreneurs and small business owners. If you are in this boat, [...] The post Too Busy for Social Media? Think Again! 5 Tips for Finding the Time appeared first on Fire Brand Social Media.
  • 4 Simple Ways to Rank Higher in the Search Engines

    Cynthia Cavoto
    15 Aug 2015 | 7:05 am
      The goal of SEO is to enhance your site so that when a prospect does a web search for your particular product or service, your brand will appear at the top of the list, thereby improving the chances of landing a new customer. The problem is, with Google regularly changing its algorithm for ranking [...] The post 4 Simple Ways to Rank Higher in the Search Engines appeared first on Fire Brand Social Media.
  • Why Content Marketing is a Marathon, Not a Sprint

    Cynthia Cavoto
    4 Aug 2015 | 1:24 am
    We’ve all heard the old adage, “content is king,” but understanding that fact and actually translating it into a successful, sustainable content marketing strategy are two entirely different things. Many business owners make the mistake of approaching their content strategy as either a set-it-and-forget-it plan, or they go the other way and bombard their audience [...] The post Why Content Marketing is a Marathon, Not a Sprint appeared first on Fire Brand Social Media.
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    Jackson Marketing Services

  • Maximize Blogging Efforts Through Social Media

    Stacy Jackson
    31 Aug 2015 | 5:05 am
    Welcome back to the Blog Traffic Acceleration Series. If you missed the first two posts, check out Drive Steady Traffic to Your Company Blog and Drive the Right Traffic to Your Blog. Today’s topic is all about maximizing social media to drive more traffic to your blog. Post your questions and comments in the Comments section. Let’s talk social and blogging! Why Use Social Media to Drive Traffic to Your Blog? Social media can be great traffic driver for your blog. After all, reports that over 52% of all online adults use multiple social media platforms. People all…
  • Do You Use These Tactics To Drive #Sales with Your Company #Blog?

    Stacy Jackson
    25 Aug 2015 | 6:54 pm
      A company blog is essential for establishing your place on the Web. Check out how entrepreneurs used their own blogs to drive product or service sales. Source: Today when reading Search Engine Journal, I came across this great post by Scott Gerber. It goes right along with the Blog Traffic Acceleration Series we are developing here on our company blog. Gerber gives tips from 13 experts on ways you should be using your blog to drive sales. They include using your blog to . . . Provide an educational and consultative approach Compliment other influencers Use…
  • SEO: You Get What You Pay For

    Stacy Jackson
    24 Aug 2015 | 3:22 pm
    Pretty scary, right? Hiring SEO help can make or break your company. A good SEO will get you on the path to making tens or hundreds of thousands of do Source: When you approach any business project, you typically have a budget in mind. You want to get the most bang for your buck and come in under budget whenever possible. One area where you need to be very careful with being too price conscious is SEO. As Neil Patel points out in his recent post on QuickSprout, “Here’s what I can say: a great SEO will never charge low prices. If you’re hunting for a discount,…
  • Drive the Right Traffic to Your Blog

    Stacy Jackson
    24 Aug 2015 | 5:45 am
    In my last post, I covered how driving traffic to your blog is vitally important and gave you a few stats to consider about the amount of traffic you are potentially competing against. Today’s post is an overview of some of the most common ways you can drive traffic to your site. In future posts, we will delve a little deeper into each. Use Social Media Social Media sites such as Facebook, Twitter and LinkedIn can be powerful sources of traffic for your blog. These websites are among the most popular on the internet today. Need proof? Check out these statistics: 72% of online…
  • Drive Steady Traffic to Your Company Blog

    Stacy Jackson
    20 Aug 2015 | 8:56 pm
    Anyone with an internet connection and basic writing skills to can broadcast his or her message to the world, and a blog is one of the most common outlets for sharing ideas and marketing to customers and prospects. It can be inexpensive and relatively easy to start. That’s why there is so much competition for readership. alone reports that over 400 million people view almost 20 billion of its pages per month as of August 2015 (source: Additionally, WordPress says there are over 56 million new posts generated per month and over 53…
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    Adroitte Blog

  • Factors That Affect SEO – Part1

    4 Sep 2015 | 12:09 am
    When it comes to factors affecting SEO, Design. User Experience and On Site Optimization come into play. We will look into some factors that have a greater influence than others. Title Tag All modern browsers use tab features these days. Earlier when websites were open on different windows the full title of the page used […]
  • Minimalistic SEO

    2 Sep 2015 | 10:18 pm
    SEO might seem intimidating to new entrepreneurs but its important that they embrace it even though a lot of features might sound too technical at the beginning. Modern SEO might sound too technical but by having a minimalistic strategy desired results can be achieved. When it comes to technical expertise some situations like when a […]
  • Fundamentals of SEO

    31 Aug 2015 | 11:12 pm
    There is lot to learn when it comes to SEO, however like all features there are basics that needs to be understood which will give a good jump start in understanding SEO better. For learning these basics one doesn’t have to get a Google certification or understand the constant Google update. We will look at […]
  • 5 Ways To Design For The Future

    27 Aug 2015 | 9:45 pm
    There are a myriad of possibilities and ways to implement website design for the future; however there are only a few tried and tested important ways to design for the future. Some of these ways are listed below to help you understand how to engage your target audience, collaborate between teams and improve functionality. Reach […]
  • When to Rebrand your Company?

    26 Aug 2015 | 9:40 pm
    The decision to rebrand your company is not an easy one, especially if you are unsure about how to go about this process. There are many perks that you can enjoy when you rebrand your company provided you do it in an effective and efficient way. If you are unsure about the timing of rebranding […]
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    Nischala’s Space, Thoughts, Expressions…

  • The 10 M’s which affect the career trajectory of Women At Work

    Nischala Murthy Kaushik
    3 Sep 2015 | 2:30 am
    As I navigated through the journey of my career and life as a woman at work – I realized that there were many factors which strongly influenced my career trajectory. As I looked around, it appeared to be the same story for almost every woman I know.. Some of these factors stood out, Some affected women very deeply, Some can be make or break points.. So what are these many factors? Just being aware of them, and acknowledging them can sometimes make all the difference! Connect with me on Nischala’s Social World Columnist / Byline in : Economic…
  • The Power of Networking and why you should do more of it?

    Nischala Murthy Kaushik
    27 Aug 2015 | 2:30 am
    A few days ago, I was an invited speaker for a session on “Making your NETWORK your NETWORTH“. It was a pleasure and honor to be on the stage, interact with an esteemed panel and connect with an interesting and diverse audience – at different stages and phases of their career trajectory. The event will be memorable for me for a few reasons: It was one of the opportunities which came my way purely due to my writing / social media connections! It was interesting to hear the narratives of many diverse individuals and what they endure on a daily basis to keep their life and…
  • Request for Votes | SXSW Interactive (2016) Panel Picker Session

    Nischala Murthy Kaushik
    20 Aug 2015 | 2:30 am
    Happy and proud to share my entry to the SXSW 2016 Interactive Panel Picker on the topic “Did You Say “Content”? That’s Passé. It’s Cont-Art” [Theme: Content and Distribution, Format: Solo] My CMO (Naveen Rajdev) submission is titled “Transforming 150K people into marketers in 90 days” [Theme: Branding and Marketing, Format: Solo] As Naveen said “This is an event where noise becomes music, flailing movements become dance & magically your environment turns into a unicorn-haven“. We look forward to your support to help us be part of…
  • Round-up of Marketing Automation Tools

    Nischala Murthy Kaushik
    13 Aug 2015 | 2:30 am
    I was recently involved in an exercise to evaluate multiple marketing automation tools. As I scanned through the market for solutions, I was impressed by the number of options and capabilities of many of these tools. But first things first | As a marketer, I believe “marketing automation” is BIG BUSINESS! It is also critical if a marketing team needs to show outcomes and impact beyond vanity metrics. So what is Marketing Automation? According to Wikipedia, “Marketing automation refers to software platforms and technologies designed for marketing departments and organizations…
  • Essential Skills for the New-Age Marketer

    Nischala Murthy Kaushik
    6 Aug 2015 | 2:30 am
    According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic outlook this year, and marketing budgets are expected to grow by ~8.7% in the next 1 year. However according to the 2015 IBM CMO Study, “4 out of 5 CMO’s anticipate a high level of complexity over the next 5 years, but only 50% feel ready to handle it‘ It is indeed an important, interesting and exciting time in the life of marketing professionals. Marketing is at the hot-seat, invited to the…
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    Peg Fitzpatrick

  • How to use LinkedIn SlideShare to Create Eye Candy that Converts

    24 Aug 2015 | 6:00 am
    Are you using LinkedIn SlideShare as a social media marketing option? Are you using LinkedIn SlideShare presentations to market your business? Have you considered Linked In SlideShare as a conversion tool? LinkedIn SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool. In this article you’ll discover four simple ways to use LinkedIn SlideShare to improve your marketing and lead generation. Why LinkedIn…
  • 4 Fantastic Design Ideas For Facebook Pages

    10 Aug 2015 | 6:00 am
    Facebook Page management is one of the toughest social media tasks. Keeping up with all the changes in how to post and what type of posts to share can leave you fried for the basic tasks like creating great visual content. If you’ve found that you’re struggling to create great visual content for your Facebook Page, I hope these five ideas can help jump start your creative process and get your ideas flowing. To power up your Facebook design, use the proper size images for Facebook posts so you get great visibility in the newsfeed and on mobile devices. Currently, images that are…
  • Everything You Need To Know About Canva For Work

    8 Aug 2015 | 1:00 pm
    I’m super excited to share the details of Canva for Work! I’ve been using these amazing features as they’ve been working on them at Canva. As you may remember, I was Head of Social Strategy for Canva for about six months and Guy Kawasaki is the Chief Evangelist and I work with Mr. K so I’m still connected with Canva.  I was sworn to secrecy on these cool new features and I kept my part of the bargain until now! So, here are the great new things that you have coming soon to your laptop or iPad. One of the best new features is the ability to work with a team and add…
  • Check Out Facebook’s New LIVE Video Feature in Mentions

    6 Aug 2015 | 7:00 am
    Facebook has added a brand-new feature to it’s exclusive Mentions iPhone app. Mentions was launched in 2014 to a limited number of people. From Facebook, “Mentions is a better way for actors, musicians and other influencers to stay in touch with their fans and the people and things they care about on Facebook.” Some of the unique features in the Facebook Mentions app: • Go Live – Tell your story as it happens with live video. • Talk with Fans – See what people are saying about you and the topics you’re interested in. • Stay in the Loop – Get posts…
  • 5 Time Management Ideas That Can Better Your Life

    3 Aug 2015 | 6:00 am
    I get asked all the time how I manage everything that I do with social media and blogging and the best answer for that is time management. What people want to hear is that there’s one magic button that you can hit to fast track your to-do list and be successful but there’s not. This month for My Book Club, I read I Know How She Does It: How Successful Women Make the Most of Their Time by Laura Vanderkam and loved learning about her research based on time logs of 1,001 days of women who make at least $100,000 per year. Laura shares her time management tips from this research as…
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  • How to Use Twitter as a Marketing Tool

    2 Sep 2015 | 11:01 pm
    A recent article, 4 Ways Twitter Can Help Your Small Business, by Josh Greesonbach, observes that Twitter is not just for teenagers, but can effectively be used by businesses to help generate leads. Here are 4 ways that Twitter can be used as a marketing tool to help your small business grow. Launch your brand Introduce your business personality through Twitter. You can do this by asking yourself what kind of personality you would like your business to have–it can be funny, cool, informative, and exciting. Then make posts that go along with that personality and engage with your…
  • How to Increase Your Email List on Social Media

    John Winters
    26 Aug 2015 | 10:38 pm
    A recent article, 3 Tips for Growing Your Email List on Social Media, by Ryan Pinkham, points out that social media is a powerful tool to generate sales leads. It is an effective way to reach new customers. But to get the most out of your social media marketing, you have to take the next move and get your audiences to join your email list. This way you can connect with them every day through their inbox. Here are three tips to help increase your email list on social media. Link your email to social media Share your emails on your social networks. Followers who haven’t joined your email…
  • Blogging: Give Your Business a Voice

    Kate Bustillos
    12 Aug 2015 | 10:16 pm
    Blogs are all over the internet. There’s entertainment blogs, cooking blogs, technology blogs, cat blogs. If your business doesn’t have a blog, it’s time to get one. Why? Because a well maintained blog will give your business a voice, which builds brand credibility and a connection with the people you’re trying to reach. Below are 4 main blogging styles and topic suggestions, to help you get started. For an example, I’ll refer to an Italian bakery, we’ll call it Holy Cannoli. 1.Fun Fact This style is a “did you know?” style of blogging that focuses on a light-hearted topic…
  • 4 Helpful Marketing Tools for Small Businesses

    Bill Webster
    11 Aug 2015 | 10:00 pm
    A recent article, Four Necessary (and Free) Marketing Tools for Small Business Success, by TapAnalytics, explains that while digital marketing analytics tools are becoming more of a necessity, they can also become a waste of time if they don’t provide actionable insight. Below are four free marketing tools that can help you effectively use online marketing to boost your business. 1.Facebook Insights This tool generates data about follower counts, likes, comments, shares, posts, and more. You can use this data to track the kind of engagement your page is actually receiving and improve the…
  • 6 Online Marketing Tools for Your Small Business

    John Winters
    3 Aug 2015 | 9:44 pm
    A recent article, 6 Internet Marketing Ideas For Your Local Small Business, by Priya Florence Shah, shares six internet marketing ideas to help businesses gain new customers and clients. Utilizing the internet as a marketing platform is a powerful way to increase awareness about your business and gain a loyal following of customers. Below are internet marketing tools that are specifically designed for local businesses. 1. Google Business Listing Link your website to Google Business Listing. This increases the probability that your business will be displayed at the top of search results and…
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  • It’s a Numbers Game

    2 Sep 2015 | 3:15 pm
    Do the Numbers Add Up? Recently I was asked by a colleague to help her with a debate she was having with a coworker about posting frequency.  Here is the advice I offered: How engaged is your audience? The frequency … Continue reading → The post It’s a Numbers Game appeared first on Time2Mrkt.
  • Stay Connected, no matter who it is

    26 Aug 2015 | 6:32 am
    How do you stay connected with your acquaintances? A few weeks back I attended a high school class reunion. It has been about 15 years since the last one I attended. I arrived after having looked through my high school … Continue reading → The post Stay Connected, no matter who it is appeared first on Time2Mrkt.
  • The Basics of Using Hootsuite

    4 Aug 2015 | 4:33 am
    Try using a scheduler like Hootsuite to save you time. Sometimes we get busy and forget to post content to our social media platforms. What could you do to make sure that you are getting your message out socially and … Continue reading → The post The Basics of Using Hootsuite appeared first on Time2Mrkt.
  • Add Google Alerts to your plan

    2 Aug 2015 | 5:16 am
    How can Google Alerts help your marketing? How do you keep track of what people are saying about you on the web? Other than combing the web hour after hour, I have found Google Alerts to be one of the … Continue reading → The post Add Google Alerts to your plan appeared first on Time2Mrkt.
  • Be aware of potential hacks

    29 Jul 2015 | 10:30 am
    If something seems fishy, it could be one of the latest hacks! In the past few days, I have received a flurry of phone calls from “Microsoft” or “Windows”. Some friends have mentioned on Facebook that they have gotten calls … Continue reading → The post Be aware of potential hacks appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • Are You a Network Marketing Secret Agent?

    Tamyka Washington
    22 Aug 2015 | 8:00 am
    Let me paint the picture… One day, you stumbled upon a product or service that caught your attention. You start doing some research on it, and become really interested in trying it out. If you didn’t first hear about it from a family member or friend, at this point you realize the only way to get your hands on this particular product, is from an Independent Rep or Distributor (that’s code for Network Marketer…yikes!) Now, you’re in your feelings. You know for a fact, you are not a sales person, so you make a personal vow that no matter what, you will NOT be…
  • Preferred Customer Club

    Tamyka Washington
    21 Aug 2015 | 8:55 am
    Health and wellness, has become an important part of my life in the last few years. One year ago, I suffered from migraines on a regular basis for nearly 3 years. When they would come on, I’d be in tears and so much pain I couldn’t get out of bed. Nothing helped, until I was introduced to a product called, Iaso Tea. July 28, 2014 was the first day of my Total Life Change! Since drinking this all natural detoxing tea…I have been migraine FREE for a year!!! Since then, I have been a faithful customer and dedicated distributor with Total Life Changes, because it has truly…
  • The Cure For Information Overload

    Tamyka Washington
    18 Aug 2015 | 11:26 am
    The internet can be a powerful resource, and an overwhelming one, all at the same time. Powerful because you can learn anything about everything. Overwhelming because…well, you can learn anything about everything. With access to all that information, it can get downright confusing. Mixed in with all the helpful stuff, there is even more that is completely useless. Then, you have to determine which is which. For someone who has just made the decision to, “come online” to start or grow their business, figuring out where to begin is a challenge within itself. It’s no…
  • Are You Happy With Mediocre?

    Tamyka Washington
    25 Jul 2015 | 8:30 am
    The average person today, practically lives for the weekend. With demanding jobs, financial burdens, and a fast paced lifestyle, it’s becoming more and more difficult to actually stop, and have time to smell the roses. Most people anxiously anticipate the weekend, so they can do nothing more, than just rest. In my opinion, that’s not living a life, that is merely existing. I can almost guarantee, that if you had the opportunity to do something else, to do something more with your life…you would. And for a brief second, you may even imagine what that ‘something more’ is for you,…
  • Entrepreneurship – The Get Rich Quick Myth

    Tamyka Washington
    6 Jul 2015 | 7:00 am
    So, you want to be an entrepreneur because you believe it’s the way to get rich quick? You secretly admire those industry “leaders” you see on the internet, boasting of the monthly six & seven figure incomes they’ve achieved in a matter of months. While getting rich quick is very possible, the question is, how sustainable is it when your income isn’t built on a sound foundation? Entrepreneurship requires a combination of hustle & strategy. With more focused energy on strategy, which I will explain in a minute. The truth is, anyone can hustle and make some money. Heck, my…
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    Frederic Gonzalo

  • Need Help With Your Digital Marketing?

    Frederic Gonzalo
    25 Aug 2015 | 1:22 am
    When I started blogging back in March 2011, it was mostly out of personal and professional curiosity: I wanted to better understand the potential for blogs, its role in the digital ecosystem and perhaps master some elements that could help my team in the organization I was working for at the time. We had already launched a leading-edge website two years earlier in 2009, had a thriving community of fans on Facebook and were dabbling with a dynamic Twitter handle. Our approach was a mix of thoughtful strategy with trial-and-error tactics, like it was for many other brands back then (and sadly,…
  • From Business Travel To Bleisure Travel [INFOGRAPHIC]

    Frederic Gonzalo
    17 Aug 2015 | 6:57 pm
    Two years ago, I wrote about the growing trend of bleisure travel and it seems like this trend is a sticky one. Perhaps because we work longer hours than ever before or simply because we take less vacation time in general, at least here in North America, the lines between business travel and leisure travel are blurring more than ever. Michelle Mangan who works for The Europe Hotel & Resort, in Ireland, came up with this insightful infographic summarizing a couple of key recent findings about bleisure travel. Did you know for example that: Business travel makes up 30% of annual travel.
  • The Billboard Effect is Dead? Not So Fast

    Frederic Gonzalo
    3 Aug 2015 | 4:30 am
    In the tug of war between hoteliers and online travel agencies (OTA), have you ever wondered why hotels just don’t bother working with OTA anymore and just go at it alone, seeking to get direct bookings from travelers onto their own websites? After all, commission levels are high with OTA, as they increase their market share, in particular on ever-increasing mobile transactions. But as I mentioned earlier on this blog, online travel agencies are both friends and foes, and one of the key benefits for hotels, in particular independent hotels, comes from the billboard effect. What is the…
  • Travel Trends: What’s Next in Tourism?

    Frederic Gonzalo
    29 Jul 2015 | 9:28 am
    It’s summertime, time to head off to your favorite destination… will you stay home, embark on a staycation traveling in your own state or province or will you fly away to some remote island or perhaps rather in a bustling European city? Peter Corcoran, from SunSearch Holidays, created this nifty infographic highlighting some important trends we are seeing in the travel & hospitality sphere these days. Some highlights to consider: The rising trend for connected travelers to actually… unplug! Conversely, wifi remains a key component required for both leisure and business…
  • The Evolving Landscape of Online Bookings

    Frederic Gonzalo
    20 Jul 2015 | 4:30 am
    Will 2015 go down in history as the year when we reached a tipping point for online travel distribution? There are certainly some key developments happening that should keep a couple of travel and hospitality marketers awake at night. Here are four major situations to take into consideration. Google (finally) makes a move For years now, ever since it acquired ITA software back in 2010, pundits have been speculating when Google would actually jump into travel distribution as a pure player. It released Flight Search and Hotel Finder in beta, then across various countries in North America in…
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    Brand Meets Blog

  • Not working with low-traffic blogs? Here’s why you should!

    Louisa Claire
    26 Aug 2015 | 5:03 am
    I was recently interviewed by WHSR on how bloggers with low-traffic can work with brands. Today, we have Daniel Slomka flipping the conversation around to share why low-traffic bloggers can make great brand partners. For brands and businesses, it is a natural preference to work with high-traffic blogs. In this post, I would like to challenge this assumption. Based on my experience, I wish to encourage brands to work also with low-traffic (let’s call them just “smaller”) blogs. I hope it will also inspire smaller bloggers as they reach out to commercial partnerships. So, let’s go down…
  • Friday Faves: On entrepreneurship, failure and the singular power of tenacity.

    Louisa Claire
    16 Jul 2015 | 1:47 pm
    If you hang around entrepreneurs enough you will start to hear them talking about the importance of “getting back up when you fall down.”. You will actually hear them talk about this a lot! For the first little while it might not make sense…you might wonder what they really mean when they say that. Then the day will come when you have an ‘ah-ha’ moment that brings you such great clarity, and that propels you forward when you most feel like throwing in the towel. Like many entrepreneurs before me, I’ve come to believe that one of the most important factors…
  • From Average to Great: How to instantly improve the results of your next blogger outreach campaigns with one simple pitching technique

    Louisa Claire
    12 Jul 2015 | 2:21 pm
    Did you know there is something, super super simple you can do that will have an instant impact on the number and quality of responses you get from bloggers? It’s true! I have a 98% response rate when emailing bloggers, and I am convinced that this one tweak is why. (In fact, my response rate is ultimately closer to 100% but I am allowing a 2% difference because no one is perfect!) 98%+ sound good? Would you like to know my secret? Personalisation. The simplest way to immediately improve your response rate when pitching bloggers is to personalise your email. This doesn’t have to…
  • Friday Fives: The Kindness Issue (plus a new link up)

    Louisa Claire
    9 Jul 2015 | 6:09 pm
    This week is blogging, business and life I’m sharing my fave reads and inviting you to do the same (check out the end of the post to join in!)   The best in business… It seems the Cotton On Group is more than just a fun brand. Good Lovers Make Good Business… sounds good to me. I hate to break it to you, you’ll never achieve work-life balance, but apparently that’s a good thing. Want to sound smarter? Maybe you need to stop using these words?   The best in blogging… Looking for some fresh social media tips. Here are 10 to think about. 4 ways to…
  • 15 ways to spread kindness, and instantly improve your blog!

    Louisa Claire
    5 Jul 2015 | 5:31 pm
    The most common concern for bloggers everywhere is how to grow their blog. How do you get more readers, get more followers and build a tribe of people who can’t get enough of you? The answer to this question is often frustratingly vague. While I can’t give you a perfect formula, I can tell you that anyone who has been blog understands that blogging success comes from relationships. So what is the number one quality that builds the sorts of relationships that last? Could it be kindness? Kindness is one of those traits that attracts people, and (I think!) that is because kindness…
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    Empower|Equip|Excite You

  • Do You Know The Real Value Of Twitter?

    29 Aug 2015 | 9:00 am
    Do you Tweet? Many business owners dabble in Twitter. They share links to their latest content and promotions. Occasionally, they may share a link to a newsworthy tidbit. Unfortunately, they may be missing the real value of Twitter. Are you? Relevance The real value of Twitter rests in the ability to create a true connection […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn #socialmedia
  • Important Traits of a Social Media Consultant part 1

    28 Aug 2015 | 10:00 am
    Social media consultants are essential in today’s business world. In recent years, Social Media Consultants are invaluable to companies today because they’re basically the eyes, ears and voice of your online presence. They have to know how to raise the awareness of your brand and drive traffic to your website. Ideally, this would in turn […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn #socialmedia
  • Do You Use This Simple 6 Step Blogging System When You Just Can’t Get Started?

    27 Aug 2015 | 11:09 am
    You know you need to blog. Either you need to write a post for your current blog, or you need to start a blog in the first place. Maybe you have compiled a ton of amazing resources and topics related to your niche, are you having a lot of personal knowledge. Your computer is working […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn #socialmedia
  • Important Traits of a Social Media Consultant part 2

    27 Aug 2015 | 9:57 am
    A Social Media Consultant is essentially in charge of the entire social aspect of your company. This a very important position because they will literally direct all of your company’s social interactions. This can range from creating website content to managing a Facebook page or designing twitter hashtag campaigns to setting up Pinterest contests. It […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn #socialmedia
  • The Best Time To Tweet And How To Optimize Each Post To Get The Best Results.

    27 Aug 2015 | 8:00 am
    Your time is precious. When you’re working on your business, it’s important that the time you spend is productive. Tweeting and participating in social media provides a myriad of business building benefits. However, if those tweets aren’t hitting the “sweet spot” of the best time to get noticed, your efforts may be lackluster and your […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn #socialmedia
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    Fanchimp Blog

  • Why we canceled all our paying customers and relaunched

    Claudio Carnino
    1 Sep 2015 | 12:07 am
    Four months ago, we arrived at a crossroads. We worked long nights and dedicated every weekend for the past two years developing this product, a promotional tool for Etsy sellers. We had 120 customers who were happy enough with the product that they continued to pay for it. But we came to that crossroad, which […]
  • Social Media Marketing is the best friend of small businesses

    Nicoletta Donadio
    25 Sep 2014 | 7:24 am
      A staggering 90% of small businesses are not doing Social Media Marketing. Are you one of those 90%? Having an account on social media like Facebook or Twitter and posting links to your products or service isn’t social media marketing. If you know that, then thumbs up! If you don’t, don’t worry, I will […]
  • A different point of view about the WhatsApp’s growth strategy

    Claudio Carnino
    20 Aug 2014 | 8:22 am
    One of the thing I enjoy the most is reading books and article about startups, marketing and entrepreneurship. Every time a founder of a successful company or vc sharing tips and experiences that I can learn from something that I can then use with my startup. Last week I was reading a post about the […]
  • The Engines of Growth in Pills

    Claudio Carnino
    19 Aug 2014 | 6:18 am
    In the last few years I red a lot about growth, marketing and acquisition strategies. It’s getting hard to find something really interesting, so when I find it I reshare it. Or even better, from now on, I will make a summary of it. This is the original talk by Devin Hunt, Partner at Foundercentric, […]
  • Social Media Marketing for Hackers SXSW Talk

    Claudio Carnino
    14 Aug 2014 | 8:44 am
    I want to bring some rationale into the Social Media world and I want to bring a scientific approach to a marketing topic. That’s why I proposed a talk for the next SXSW. Developers are going to conquer the world Developers are going to conquer the world. The development tools are becoming easier to use and […]
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    Top Tier Media

  • 3 Reasons Brands Still Need a Facebook Presence

    Shannon Smyth
    19 Aug 2015 | 11:27 am
    With the rise of Twitter, Pinterest, Instagram and many other social networks, it’s easy to forget about Facebook. Many businesses have either gotten off the site or never set up a brand page at all. Facebook is never going away. It’s still powerful and your business needs a Facebook presence. Think you don’t need it? As of 2015, there are over four times more active users on the site worldwide than on Twitter or Instagram. If you’re not on Facebook, you’re missing out on millions of active users. Bring Customer Service to the Forefront When customers need help, have a complaint or…
  • Leverage Social Media on Weekends

    Shannon Smyth
    20 Mar 2015 | 3:56 pm
    In this day and age it is crucial to have a strong social media presence. However, many business owners erroneously neglect their social media pages on weekends. Even if you aren’t in the office, it’s essential that you maintain a consistent flow of engaging posts and respond to potential customer inquiries or issues from Friday to Sunday. Your Customers are Most Active on Weekends On the customer service end of things, the standard 9-5, Monday through Friday schedule is when you are the most active on your social media accounts. However, your customers are on a completely…
  • How to Host a Successful Blogger Event for Your Brand

    Shannon Smyth
    2 Mar 2015 | 1:07 pm
    While media events have been a staple for many decades, the Internet and blogosphere have created an entirely new approach to this brand-building activity. However, it is important to understand the potential pitfalls and take care of the basics if you want to have a positive experience with any traditional press and/or influencer or blogger event. If there is any time you want your brand and company to shine, it’s in front of those who will be writing about it to deliver your brand message to their captive audience. Define Your Objectives and Deliver Substance As bloggers play an…
  • How to Pitch Bloggers – and How to Find Them!

    Shannon Smyth
    22 Jan 2015 | 1:13 pm
    If you are running a small business, chances are that publicity and marketing for your brand and product line are on your mind. Without a dedicated publicist, contact emails, editorial calendars and the all-too-important relationship with your chosen print or broadcast editor, this type of media may be out of reach. Or maybe you simply want to increase awareness faster than the 3-4 month lead time that magazine editors require and are looking to bloggers. Many businesses understand the value of partnering with influencers such as bloggers, vloggers and Instagrammers to endorse their…
  • How Great Customer Service Can Impact Word of Mouth Marketing

    Shannon Smyth
    7 Jan 2015 | 10:06 am
    Today’s business management focuses greatly on the customer experience to enhance revenue. You can be on every social platform, have a great marketing campaign and garner plenty of positive product placement in print and broadcast, but if your customer service is severely lacking, then all of that effort could be mute. In terms of cost and efficacy, word of mouth (WOM) marketing yields the most profound results for companies across a bevy of sectors. At the same time, a negative customer experience expressed through WOM can affect the organization greatly as well. Nevertheless, positive…
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    Third Team Media

  • [Review] Basics of Running a Successful Facebook Group

    25 Aug 2015 | 11:14 pm
    Setting up a Facebook Group as a strategy for a brand is a staple for any social media manager. But managing it actively in such a way that members are essentially taking the lead in the best discussions you have ever engaged in is an altogether different matter. With a large and increasing population of users on Facebook, segmenting customers or followers or fans into Groups can be a good idea, depending on what you hope to achieve. But a successfully-run Facebook Group takes a smart social media manager with an understanding and appreciation of social media conversation and social…
  • What it takes to be a successful social media manager

    9 Aug 2015 | 11:55 pm
    A trend is happening in workplaces and you may have noticed it: Some companies are hiring social media managers while others are outsourcing digital marketing agencies to manage online strategies. There are recruiters who have a strict set of requirements for a social media manager position and there are top level executives who believe in wise and cost-efficient outsourcing. Whatever the case is, it all boils down to getting the right person to do the job. A matter of discipline In this age, a 10-year-old child already knows how to post a catchy status and an impressively-composed photo. But…
  • [TIPS] Maximize Facebook for your business

    27 Jul 2015 | 3:00 am
    Since almost every business you know is venturing into social media, you dutifully put up a Facebook page for your own. You post statuses two to three times a day, ask people to “like” your page and “like”, “share”, and “comment” your posts, and monitor your page’s insights weekly. This becomes part of your daily routine. Still, in some days, you notice nothing significant happening to your business’ Facebook page. So you start wondering if there are still other things you could or need to do. Does this scenario sound somewhat familiar to you? Have you wondered as well if…
  • Reasons email should be a mainstay in your marketing strategy

    12 Jul 2015 | 10:52 pm
    These days, with the emergence of apps, blogs and social media networks, it’s easy to forget the old thing called email. Some of you may think that emails no longer work while others are too presumptuous to assume that emails do not generate enough leads. But see here, since the birth of email more than 40 years ago, there are more than three billion email accounts worldwide. The figure is large enough not to be ignored. The population of email users is big enough not to be overlooked when creating marketing plans. Several studies already show how email is still a cool communication…
  • Improving social media management with Hootsuite

    21 Jun 2015 | 5:39 pm
    The title of this post may sound biased. But that is only because Hootsuite has enabled us folks at Third Team Media to improve our social media management processes significantly to the point that we recently joined the Hootsuite Solution Partner Program. Hootsuite is not a new platform. But since our experience with it so far has been memorable, we decided to share how it has been helping our processes in many ways. Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across networks from a web-based dashboard. It is…
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    Gigya » Blog

  • Live Webinar: The Hidden Costs of Third-Party Data

    Rachel Serpa
    20 Aug 2015 | 11:57 am
    According to Experian, “dirty data” directly impacts the bottom line of 88% of companies, with the average company losing 12% of revenue. 44% of businesses say that missing or incomplete data is the most common problem, while 41% cite outdated contact information as the most problematic. As consumer channels and expectations around personalized user experiences evolve, so must a business’ strategies and solutions for collecting and managing its user data. Join us for our upcoming webinar as Richard Lack, Director of Sales EMEA at Gigya, discusses the differences between third and…
  • The Three Major Inaccuracies of Third-Party Data

    Luke Stella
    11 Aug 2015 | 1:00 am
    With consumer data pouring in across mobile, social, email and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data landscape.  First and third-party data are two distinctly different classes of information that are traditionally juxtaposed against each other. So how are marketers to decide which of these two data types will best serve their respective businesses? Let’s explore the differences between the two, how they’re collected and why marketers should be using first-party data to improve…
  • The Landscape of Customer Identity: Facebook Dominates, Payment Providers on the Rise

    Reeyaz Hamirani
    27 Jul 2015 | 8:06 am
    In the second quarter of 2015 (April – June), Facebook continued its steady climb as the third-party identity provider (IdP) of choice for consumers, now controlling two-thirds of all social logins, an all-time high. Much like Q1 2015, Google+ is the only other IdP that maintains a market share of social logins greater than 10%. Yahoo has dipped below 5% of logins for the first time. While Facebook’s overall market share increased, the world’s largest social network’s grip on eCommerce sites fell by 2% in Q2 2015 as payment providers Amazon and PayPal continue to gain…
  • Live Webinar: Balancing Privacy and Personalization with Identity 3.0

    Reeyaz Hamirani
    23 Jul 2015 | 8:25 am
    The results of Gigya’s 2015 State of Consumer Privacy & Personalization report reveal that, while social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods to meet growing demands for privacy and personalization. Join us as Gigya’s Craig Ferrara discusses the rise of Identity 3.0 and what it means for businesses, including: Apple IDs as a potential new form of third-party digital identity Consumer interest in biometrics Using social identities to connect the IoT About Our Speaker As Gigya’s Director of…
  • Why Millennials Demand Social Login

    Luke Stella
    20 Jul 2015 | 11:00 pm
    Marketers: millennials are the future (and the present). Not only will these young individuals soon be the ones comprising the majority of the workforce, running companies and managing the world, but they also currently wield roughly $1.3 trillion in annual buying power already (BCG). Additionally, the U.S. Bureau of Labor Statistics estimates that 50% of the American workforce will be millennials by 2020 (Lemonstand). Clearly, this demographic will have even more spending power by the end of the decade on top of their already significant purchasing power today. Therefore, it is vital for…
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    New Media and Marketing

  • Digital marketing = continual optimization

    1 Sep 2015 | 5:36 am
    Post Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In fact, 81% of the more than 1,700 digital marketers surveyed reported spending 15% or less of their marketing budgets on optimization activities. And beyond this lack of investment, many are also not exploiting critical opportunities: 53% are not optimizing the relevance of their on-site search results, and 52% say that testing consumer engagement is not a priority at their…
  • Bloggers cast an influential net with their audiences

    24 Aug 2015 | 4:19 am
    Burst Media surveyed 1,453 U.S. online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising.  One of the key findings was that Bloggers cast an influential net with their audiences. Of respondents who visit or read blogs, 2-in-3 (65.5%) say a brand mention or promotion within context of the blog influences their purchasing decisions. Overall, more than one-half (57.0%) of respondents say they read blogs. Moms are slightly more active blog…
  • Bad brands kill good ideas

    19 Aug 2015 | 12:34 am
    “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy.  This is another reason why so much content fails on websites and in ads.  Remember that a lot of people scan the Internet they don’t read unless you capture their attention. I personally believe that Mr Ogilvy was someone who really understood consumers.  He said “the consumer isn’t a moron, she is your wife” and that you can’t advertise products unless you understand them…
  • The new era of digital marketing

    17 Aug 2015 | 8:18 am
    All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary.  Above all, what’s needed is less reliance on hype and more emphasis on digital marketing disciplines. According to Adobe The largest group, comprising 45% of companies, takes an organic approach, with no formal plan for maturing their digital marketing capability. They respond to new conditions, but don’t plan ahead for them. Second is a large minority (36%) that sees elements of their strategic plan as moving them to greater maturity, but…
  • Digital Marketing Analytics

    15 Aug 2015 | 12:30 am
    For the best results, go beyond using digital data for marketing only and call on it to improve customer service and product launches, and to anticipate and counter potential crises. Because so few companies are taking digital marketing analytics seriously, early adoption can grant you a significant edge over your competition. However, you’ll need to define your goals, and invest in selecting the right tools and the right people. Few organizations utilize digital data effectively. Only 35 % of companies surveyed used information from their social media initiatives to understand their…
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    Nick Cicero

  • 16 Startup Metrics

    Nick Cicero
    27 Aug 2015 | 12:13 pm
    Originally posted on Andreessen Horowitz: We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of a particular company. Sometimes, however, the metrics may not be the best gauge of what’s actually happening in the business, or people may use different definitions of the same metric in a way that makes it hard to understand the health of the business. So, while some of this may be obvious to many of you who live and breathe these…
  • Three Hiring Steps You Should Take to Transform Your Marketing Team

    Nick Cicero
    11 Feb 2015 | 1:11 pm
    The recent proliferation in new channels (digital TV, native video, mobile messaging apps) 
and new technologies like marketing automation, retargeting, custom audiences have made it more challenging than ever to strategize and deliver a consistent, inspired customer experience. Modern marketers look at things like working dollars vs. non-working dollars. Conversions, leads and churn rate. Likes, comments, and shares. Retweets, reblogs, and reposts. CRM, CPM, CPA, and CPC. The Modern Marketer is a Unicorn. Ben Richards of Ogilvy entertained the crowd at the recent Percolate Client Summit…
  • Three Tips to Master the Art of Following Up

    Nick Cicero
    22 Jan 2015 | 7:35 am
    We’re all in this together. You know what I mean, that deluge of communication that happens across any and every platform we maintain a presence on today. We get emails, texts, and snapchats. We get tweets, Facebook messages, and IMs. And we send just as many, if not more, than we receive. As we use the internet and social media to grow our networks, we gain the ability to meet many more people than previously possible. But good networking is not just about who we can meet and make that first contact with, it’s about who we can build lasting connections and develop trust with. One of the…
  • How data scientists are changing the face of business intelligence

    Nick Cicero
    21 Jan 2015 | 7:52 am
    This post was originally published by me on The Next Web Humans are walking data centers and our interactions and behaviors, no matter how minuscule, are building a near infinite pool of aggregate data over the course of our lifetime. This data can be used to improve the experience of our lives through analysis of our consumption, interactions and behaviors; in business today, data has become a competitive advantage and necessary component of product development. Considered one of the sexiest fields to pursue (InformationWeek’s words, not mine), the data scientist is now assisting companies…
  • a16z Podcast: Coding as a Literacy

    Nick Cicero
    21 Jan 2015 | 5:35 am
    Originally posted on Andreessen Horowitz: Tracy Chou from Pinterest, and Chris Granger and Jamie Brandon from Eve, discuss whether coding is a literacy (or as Granger puts it, a “superpower” ). But as software infuses every industry and much of our lives, do we all really need to start writing code? Or is a less hands-on approach — educating ourselves about what software can (and can’t) do, and the basic architecture behind its creation — the most useful way to gain software literacy for most people? View original
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    Katie Leimkuehler - Social Media Coach & Consultant »

  • 4 Ways to Create an Outstanding Instagram Brand

    Katie Leimkuehler
    2 Sep 2015 | 9:49 am
    Instagram is quickly becoming one of the most popular social media platforms, the photo sharing application has taken off in just a few short years and all you need to turn your Instagram into a successful promotion tool for your business is to create an outstanding Instagram brand that people feel they absolutely have to follow. Here are 4 ways to help you achieve that goal: 1. Have a Bio That Hooks Followers   Instagram bios are short and to the point so you need to include hashtags that matter to your brand and other keywords that will help you rank higher. If you can fit in your…
  • Mobile Technology & Marketing Strategies That Matter in 2015

    Katie Leimkuehler
    24 Aug 2015 | 5:58 am
    Guest Post by Alex Oliveira Today’s businesses and brands can’t afford to adapt to consumers demanding to communicate via their smartphones and mobile devices. Mobile as a technology and mobile marketing is relatively young; however, it has evolved at the speed of light. Mobile as a technology has become largely inseparable from how we go about our days. To think that the first generation iPhone was released on June 29, 2007 is pretty remarkable. The 1st version of the Android mobile operating system began with the release of the Android beta in November 2007, followed by the first…
  • The 10 Ultimate Productivity Hacks for Social Media Management

    Katie Leimkuehler
    3 Aug 2015 | 1:27 pm
    Let’s face it, social media is time consuming, especially when it’s done right. If you want to build a successful business or brand, you have to work to create great content and you have to dedicate time to cultivating relationships with fans and followers. Here are some time-saving productivity hacks to make the most of your time when it comes to social media. Schedule social media time. Set aside set hours of the day that you will dedicate to posting and responding to your online community. Do not leave Twitter, Facebook or any other networks open in the background. Why? Because they…
  • 6  Glaring Mistakes On Your LinkedIn Profile & How to Fix Them

    Katie Leimkuehler
    16 Jun 2015 | 9:25 am
      By Alexandra Skuba Although your LinkedIn profile may seem like simply your digital resume, it is way more than that.  Your resume is fairly limited in scope, while LinkedIn works to paint a complete picture of your career, accomplishments and ambitions.  But before you start making connections on LinkedIn, you need to make your profile visible and attractive to job seekers, employers and potential customers.  Take a look and see if your profile contains these five big mistakes. Your profile pic is non-existent.  Or your profile pic is you and a friend at Thursday night’s party.
  • 4 Reasons Why No One is Sharing Your Content & How to Fix It

    Katie Leimkuehler
    27 May 2015 | 12:00 am
      There are two main goals for writing blog posts and having a social media presence: 1) To add value to your customers and fans and 2) To build your credibility. But if no one is sharing your blog posts, Tweets, Pins, or Instagram pics what’s the point of having them at all? Don’t let this happen to you! If people aren’t sharing your content or posts there could be a few reasons why. 1. You don’t have a call to action. You need to think about what you want your audience to do and then tell them to do it! It’s that simple. Sometimes it’s as easy as asking:…
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    Through the Islander's Prism

  • Le Domaine Les Pailles cédé aux Chinois : La SIC dépouille les mauriciens d’un de leurs derniers fleurons.

    Alain BERTRAND
    3 Sep 2015 | 10:07 am
    Disparaîtra ainsi, les dernières plantations de coton, les derniers jardins d’épices, le dernier moulin sucrier à bœufs, une des dernières distilleries de rhum artisanal, le dernier haut lieu de la gastronomie mauricienne, et certainement le dernier parc de loisir auquel avait accès toutes les classes de Mauriciens.
  • Non à la Brutalité Policière… Non aux excès de Zèle de la Police

    Alain BERTRAND
    8 Aug 2015 | 12:11 pm
    C’est ce que je veux affirmer avec la plainte que j’ai officiellement logée au Human Rights Commission, contre un officier de la Station de Police de Quatre Bornes pour une gifle donnée dans un moment d’excès de zèle. Certainement un délit de fasciés après une dure journée ! Mais l’un n’explique en aucun cas, l’autre ! Traumatisme Quand on est engagé à aider […]
  • JIOI 2015 ou La Chronique d’un Jeu des Etats de l’Océan Indien

    Alain BERTRAND
    6 Aug 2015 | 2:27 am
    Entre la défection de l'Union des Comores et l'expulsion des volleyeuses mauriciennes du gymnase, en passant par l'arrachage de drapeaux sur les podiums, les Jeux des Iles 2015 a tourné en eau de boudin !
  • Principes, Moralité et… Pragmatisme !

    Alain BERTRAND
    9 Jul 2015 | 2:17 am
    Principes, Moralité et… Pragmatisme ! Article par Alain Bertrand, paru dans LE MAURICIEN, le 3 JUILLET, 2015 Donc voilà ! Encore une page de l’histoire des MAM de tournée. Cela en fait déjà beaucoup depuis leur arrivée au pouvoir ! Et c’est tant mieux pour le changement que nous recherchions. Le meilleur signal aura été surtout la dignité […]

    Alain BERTRAND
    17 Jun 2015 | 7:00 am
    #LeMauricien - 17.06.15 - Une des grandes leçons à tirer des municipales 2015, c’est l’obsolescence de notre système électoral dans son ensemble...
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    Rebekah Radice, Social Media Strategy

  • How To Find Your Perfect Blog Niche (and Make a Profit)

    Rebekah Radice
    24 Aug 2015 | 3:30 am
    Do you know the purpose behind your blog? Have you found a rhythm and flow to your writing? Do you know who you’re speaking with and what niche you serve? If the answer is no to all of the above, don’t panic. There’s good news. Once you do know how to answer those questions – and you will – it makes all the difference. How do I know? I was a first-time blogger once too. Ten years ago when I started my first blog, I had no idea who my target audience was, let alone what their needs were. I stumbled around, writing, posting and hoping I’d tap into my…
  • How to Build a Strong Social Media Presence

    Rebekah Radice
    19 Aug 2015 | 2:20 am
    You have taken the time to invest in social media. You have even created and implemented a social media strategy. The hours spent researching and executing are tiring, but you know it’s worth the time and energy. After all, capturing the attention of today’s online consumer is critical to your business. But, yet – your efforts are less than fruitful. Your tracking proves that engagement is low and your conversions are even worse. So how can you improve your social media results? Below are ten easy to put in place tips that you might not have thought of – but definitely…
  • 11 Little Facebook Tips That Bring BIG Engagement Results

    Rebekah Radice
    10 Aug 2015 | 3:30 am
    Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. A truism whether in life or online. If you can capture people’s attention and ignite emotion, you can inspire interaction. But when it comes to Facebook engagement, gaining audience attention can be tough. Whether it’s the latest algorithm change or the overwhelming amount of shared content, one thing is for certain. If you want to increase engagement, you need to make a few changes. So… how can you do it? Below are a few tips to help you dazzle and delight your fans –…
  • How to Create Visual Content Your Audience Will Love

    Rebekah Radice
    3 Aug 2015 | 9:10 am
    Frustrated trying to grab the attention of your online audience? Looking for a better way to boost awareness and improve brand recognition? You need to incorporate visual marketing! Designing a seamless visual strategy establishes brand consistency and consistency breeds trust. It also allows you to stand out online. And in a sea of social media noise, standing out is critical. So what do smart marketers know about visual content that you can borrow from? Hint: visual marketing is the secret sauce to social media success. Below are four ways to use visual content to expand your reach…
  • How to Use Social Media to Market Your Business Like a PRO

    Rebekah Radice
    27 Jul 2015 | 3:54 am
    There’s no doubt about it. Marketing your business on social media is tougher than ever. Just consider the fact that 93% of small businesses are using Facebook. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Is it any wonder why the competition to stand out is fierce? Or why so many businesses are eager to create differentiation through social media? But it’s not as easy as it seems. Creating a successful social media presence takes skill, know-how and effort. It also takes an understanding of what tactics can push through the…
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    Rose McGrory Social Media ManagementRose McGrory Social Media Management

  • Pinterest vs Instagram: when to use each for your business

    Kate Rose
    24 Aug 2015 | 4:30 am
    Pinterest and Instagram are both well established now, and being actively and effectively used by many businesses who have good visual content to offer. Superficially, they are very similar; both platforms major on the sharing of images, usually photographs, and this can lead to businesses treating them as identical and taking the same approach to each – same content, same engagement strategy, and so on.But although they are both visual platforms, there are important differences that need to be understood if you want to make the most of each of them. The way they work, who uses them and…
  • Pinterest for traffic & sales Episode 3: Competitions

    Kate Rose
    17 Jun 2015 | 1:26 am
    This is the third part of our new tips & tricks for Pinterest series. If you missed the previous articles, the first one looked at clever use of special offers on Pinterest, and part two was all about the words – getting your company or products found in Pinterest Search.This installment is about using Competitions as a way of driving traffic to both your Pinterest boards and your website.Competitions on PinterestA well thought out contest is a great way of generating excitement, re-pins, and engagement around your business.In the early days of Pinterest there were no rules around…
  • Using Pinterest to drive traffic & sales for your business Episode 2: getting found

    Kate Rose
    9 Jun 2015 | 1:56 am
    This is the second part of our new “killing it with Pinterest” series. If you missed the first one, which looked at clever use of special offers to drive traffic, you can find it here.For this article we’re going to be looking at getting your business, and more importantly your products, found on Pinterest.Why does Pinterest searching matter so much?We know that many consumers use Pinterest as a shopping source; it’s been proven to drive more direct sales than any other social media site.So, people are often going to Pinterest with the intention of searching for a…
  • Using Pinterest to drive traffic and sales for your business – Episode 1

    Kate Rose
    1 Jun 2015 | 7:04 am
    Pinterest has moved on – have you?Actually using Pinterest effectively, and getting past the “sticking some images up and hoping for the best” stage, is something we’ve been working on with a few customers lately. Unlike the other big social media sites where the line from interacting to actual sales can be a little vague, Pinterest is like one great big shop window. If you’re in a “product” based business – anything from curtains to tiaras, but the more visually engaging the better – or a service business where the outcome is interesting…
  • Why Periscope wins the battle of the livestreaming Apps for business

    Kate Rose
    29 Apr 2015 | 2:36 am
    If you’re hanging out on Twitter much, or reading the tech press, you’ll almost certainly have heard of Meerkat and Periscope. They’re the latest “big thing”, and at the time of writing it’s pretty hard to say whether they’ll be another Instagram or be joining the long queue of social media flashes in the pan *cough* Ello *cough*.What the heck are MeerKat and Periscope anyway?They’re apps, for “livestreaming”. That means they allow you to broadcast from your smartphone, live, in real time.So you download the app, and at the touch of…
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    Timothy Carter - Digital Marketing | SEO Audits | Social Media Marketing

  • How Do I Become A Morning Person?

    Timothy Carter
    26 Aug 2015 | 6:44 am
    I’ve always been known as a night owl doing the whole “early bird gets the worm” with my day job. It was a constant battle with night Timothy and day Timothy. These days, you’re more likely to find me waking up at 4 in the morning instead of getting to sleep by 4 a.m. I never thought it would happen! Even more amazing to me personally is that my mornings tend to be when I am most productive. Nobody is awake to distract me! And I’m energized instead of hitting the snooze button a half a dozen times! Gotta be honest right here…becoming a morning person…
  • National Mai Tai Day – June 30th or August 30th?

    Timothy Carter
    30 Jun 2015 | 3:42 pm
    Mai Tai’s HAVE to be the most famous adult beverage of Hawaii. Do you know of another drink besides a Mai Tai that screams Hawaii? Who doesn’t love a Mai Tai? Think about it…Sweet rum, mixed with delicious fruit juices and liqueurs, garnished with a juicy pineapple slice. Mai Tais are great after enjoying a long, sunny day at the beach. Mai Tai’s are great to drink while (and likely inspired by) watching the sun set. Mai Tai’s are everyone’s favorite drink when on vacation in Hawaii. And Mai Tai’s are great to have when back from vacation reminiscing about the time spent…
  • Social Media Marketing World #SMMW15

    Timothy Carter
    16 Mar 2015 | 11:42 am
    Social Media Marketing World… is presented by Social Media Examiner is the “world’s largest social media marketing conference” and I’ve been looking forward to attending this conference since their inaugural conference in 2013. The company I work for, Nimlok, gave me the opportunity to go this year. Why Do I Want To Go To Social Media Marketing World? Seriously? The opportunity to spend a couple of days soaking up the latest and greatest in the world of social media marketing tactics from some of the people considered to be the best at their craft and experts in…
  • How To Have An Attitude Of Gratitude And Change Your Life

    Timothy Carter
    11 Aug 2014 | 10:37 am
    Do you have an attitude of gratitude about your life? Ever think about what you’re thankful for in your life? Yes? No? Sometimes? Never? I do! Every morning I pick up my phone and write down three things I’m grateful for before I get out of bed. Three things that would make the day great along with a thought/theme/affirmation for my day. Every evening I write down three amazing things that happened during the day. Included in this daily routine are: the occasional picture, and review what could have made the day even better. It has been a daily routine that has profoundly impacted how…
  • How LinkedIn Can Drive Traffic To Your Trade Show Exhibit

    Timothy Carter
    2 Jul 2014 | 6:28 am
    LinkedIn has become one of the most important ways for professionals to connect with each other. If you don’t already have a profile, then you can think of it as Facebook for people who are more interested in forging business connections than gossiping and sharing pictures. Once you have a profile, use these strategies to increase traffic at your next trade show display exhibit. Connect With People in Your Industry Image via Flickr by AmCham Krakow Start by connecting with other people who work in your industry. You might own businesses that compete with each other, but making these…
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    Todaymade Blog

  • Tech Tailgate Lives On In Fargo

    Shannon Luney
    3 Sep 2015 | 6:00 am
    While sitting in the Prairie Den one afternoon with my Girl Develop It co-leader, Megan Beck, and Fargo Game Makers leader, Kyle Weik, we started chatting about an idea. Fargo is full of self organized learning groups and meet-ups related to technology. As leaders of meet-up groups in Fargo, we wondered if there was a way to bring all of the local meet-ups together so we could all learn more about what each other is doing. Our meet-ups had just been part of an NDSU class project where we told the class about our groups, our goals, and our pain points and they came up with solutions and…
  • New Look – Same Great Work at Todaymade

    Britni Schwartz
    27 Aug 2015 | 6:00 am
    Everyone feels better when they get a new look. At Todaymade, we are no exception. That is why we took some time to focus on our own site and make a few changes. Our changes, however, are not just a new look. They go beyond the surface. Our redesign is also about making sure our new site aligns with who we are as a company and the work we are passionate about. We are excited to share with you the ins and outs of these changes. First off, check out our new logo! Our new logo and site concept is from the hard work of Shannon, our Creative Director, and Megan, our UI/UX Designer. Together, they…
  • Ryan Holte Joins Todaymade as an Application Developer

    Britni Schwartz
    27 Apr 2015 | 8:30 am
    Please join us in welcoming our newest team member Ryan Holte. Ryan will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. Ryan specializes in anything Javascript – whether it be Ember, jQuery or Node.js. He also brings with him a background in Visual Basic>NET MVC framework and PHP. We will be looking to Ryan to continue to push our team forward. He is motivated by the continual challenge of making sure we are delivering the best user experience possible. This makes him a perfect cultural fit…
  • Responsive Design @ Todaymade

    Megan Beck
    8 Apr 2015 | 8:15 am
    Did you know that 80% of people using the internet own a smartphone (Global Web Index)? There’s a pretty good chance part of that 80% is viewing your site on their smartphone, rather than a desktop or laptop computer. What do you want them to do when they get to your site? Do you want them to read about your company, buy a product, purchase a subscription, sign up for newsletters? I can tell you one thing you don’t want them to do: leave. If users coming to your site have to pinch the screen and move around just to find what they came there for, they will leave. In fact, 61% of people…
  • Megan Beck Joins Todaymade as a UI/UX Designer

    Britni Schwartz
    7 Apr 2015 | 11:45 am
    Please join us in welcoming one of our newest team members, Megan Beck. Megan joins our team as an UI/UX Designer. Megan brings with her a strong background in interface and user experience design. She also doubles as a front-end developer, specializing in HTML and CSS. Her creative eye for both design and function makes her the perfect individual to help us create fully functional, responsive sites and applications that are user friendly, intuitive, and visually appealing. So far, one of the things that we’ve learned about Megan is there isn’t a challenge she won’t take on.
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    Grow Socially

  • FMs Need to Avoid Social Media Gaffes

    Guest Poster
    31 Aug 2015 | 1:00 am
    Social media is a great way to develop a company’s brand. It can enhance any marketing strategy and should be part of every business’ marketing focus. However, it is also easy to make mistakes with social media that can be detrimental to the company. With many people watching, any mistake […] The post FMs Need to Avoid Social Media Gaffes appeared first on Grow Socially.
  • Grow Socially and NAPCO Media Partner to Offer Social Media and Inbound Marketing Master Class

    Donna Vieira
    20 Aug 2015 | 1:00 am
    (Wilmington, MA, and Philadelphia, PA, August 20, 2015) – Grow Socially, and NAPCO Media publications Publishing Executive, Printing Impressions, and Target Marketing Magazine are partnering to provide the Social Media and Inbound Marketing Master Class to provide effective social media and inbound marketing strategies for marketing, communications, publishing and printing […] The post Grow Socially and NAPCO Media Partner to Offer Social Media and Inbound Marketing Master Class appeared first on Grow Socially.
  • Go Video or Go Home? Considerations for Choosing Homepage Media

    John Foley Jr.
    27 Jul 2015 | 6:52 am
    Designing an effective homepage is delicate process. It is a job that is part know-how, part skill, and part intuition. You have to know what tools are available to you, possess the aptitude to assemble it, and have a good feel for what will work best. Is a traditional still […] The post Go Video or Go Home? Considerations for Choosing Homepage Media appeared first on Grow Socially.
  • How To: Get More Followers on Twitter

    Trevor Foley
    20 Jul 2015 | 1:00 am
    Having more followers on twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips […] The post How To: Get More Followers on Twitter appeared first on Grow Socially.
  • 5 Ways Small Businesses Can Harness the Power of Video

    Donna Vieira
    13 Jul 2015 | 1:00 am
    While traditional forms of content might get the job done, videos are another way to soar your marketing efforts through the roof. What happens after your company has distributed a series of videos, but the results have been less than favorable? Beyond paid keyword advertisements and paid social media posts, […] The post 5 Ways Small Businesses Can Harness the Power of Video appeared first on Grow Socially.
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  • Stand Out and Scale Up with the Power of Video

    29 Aug 2015 | 3:29 pm
    You have likely heard – video is a popular marketing effort and highly effective online. Ok, so this may be a bit obvious, the fact is, video is now considered both a challenge and opportunity for brands. In terms of the size of the opportunity for B2B marketers, a recent study from Google and Forbes shows that approximately 75 percent of all senior executives watch videos related to their industry on various business related websites at least one time a week. These videos help to drive a desired action. In the same study, Google and Forbes discovered that 65 percent of the executives then…
  • 10 Must-Avoid Phrases for Your Homepage

    24 Aug 2015 | 3:51 am
    Cliché marketing terms are everywhere. While many copywriters use these with all the best intentions, when copy is published, it only looks like the same ‘ole thing to visitors who have heard it over, and over…and over again. When it comes to marketing terms and words there are just some terms, phrases and sentences to avoid. 10 of the ones that are used far too often are found here. Cutting Edge, Robust, InnovativeThis sounds like someone trying to sound interesting but missing the mark. These words are simply jargon that are not going to achieve the desired response. The fact is, they…
  • The Basics of A/B Testing and How It Can Benefit Your Business

    13 Aug 2015 | 1:52 am
    If you offered various versions of the same products, you would obviously know which one was selling the best. If there were a way you could gauge how well your website was doing based on another version of it, there’s no doubt you’d incorporate it as part of your success strategy. This success strategy does in fact exist and is known as A/B testing. Also known as split testing, A/B testing is a method that compares two different versions of a website to see which one implements better. Not just limited to websites, A/B testing can be used for email campaigns, newsletters, and search ads.
  • 5 Tips to Write Killer Landing Pages

    6 Aug 2015 | 2:37 am
    Have you ever ended up on a landing page only to leave with absolutely no idea what the page was about? The page failed to create a clear message, leaving you confused and a bit frustrated that you were unable to find what you needed. Chances are you didn’t stay on this page long and likely went straight to the competitor to find what you needed. This is the exact scenario you want to avoid when creating your own landing pages. When someone clicks on your landing page, you want to make sure they ‘get it’ immediately. You need to make it easy for them to figure out what you are offering…
  • Not Using Google’s AdWords? Here’s 4 Reasons Why You Should

    27 Jul 2015 | 2:59 am
    Businesses of every type of size have one thing in common: they must market consistently if they wish to gain new customers and grow. Search giant Google offers one of the best ways to market a business – regardless of its industry or size. The world of marketing was changed forever at the turn of the new century when Google unveiled Adwords, its innovative online advertising service. Now, fifteen+ years later, Google is raking in more than $40 billion from the very successful program that helps businesses grow. Google Adwords is not all that hard to understand as it is a pay-per-click…
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    Social Media

  • Amazon want a slice of the U.K. takeaway market

    27 Aug 2015 | 7:12 am
    Takeaway delivery in the U.K. is big business, with over £30 billion alone being spent in 2013.Brand giants Amazon have taken a shine to the market and are looking to take a stake of that vast fortune.Amazon’s speedy delivery service, Amazon Prime Now, offers delivery on some items within an hour of being purchased. This is what they intent to do for fast food delivery.Amazon has trialed this service in the States and is looking to take on the giant fast food companies Deliveroo and Just Eat.In addition to this service, Amazon has also set up Amazon Fresh, a grocery delivery service. It…
  • What is wrong with 3 month marketing campaigns?

    11 Aug 2015 | 2:35 am
    We meet business owners and talk with several companies every day about their marketing needs. More often than not, we come across professionals who contemplate giving us a chance to prove our worth in 3 months. By making a significant difference to the bottom line. The intent is always to measure the result and increase investment on positive response. Fair enough up to here you might think.Football PhilosophyThere is nothing wrong with sampling a company’s services for a period of time, but when it comes to online marketing, are 3 months enough to turn your business around?It could…
  • Social Media meets SEO

    23 Jul 2015 | 3:56 am
    The pitfalls of PinterestThese days many new businesses look at social media as the main platform and key source of their marketing rewards. Such is their popularity and perception of value that many companies completely discount search (organic or paid) from their marketing mix.So everyone is rushing to book names (social handles) and start posting messages with a view to promote products and services. And whilst all this is a humble effort at social promotion, at the same time something far more sinister is taking place. ‘About us’ information, images and links are shared with a…
  • Mobile-friendly or Google Penalty?

    20 Mar 2015 | 7:25 am
    According to Google, unless you seriously improve your website’s mobile experience there will be direct consequences in mobile  search results.Why is this significant?2015 has been the year that saw mobile internet use rise above 50% of the total for most businesses. This means that people accessing your website on their mobile could be struggling with viewing your content and contacting you because your website is not appropriately optimised. Google is worried about the experience of users when they search on mobile, which prompted them to make mobile-friendliness a ranking factor in the…
  • Men – The New Cosmetic Industry

    29 Dec 2014 | 3:52 am
    According to the British Association of Aesthetic Plastic Surgeons, men make up 10% of the total number of people undergoing cosmetic surgery this year and this figure is rising.  A recent survey conducted on behalf of revealed that one in three men would describe themselves as vain and, as such, more and more are having regular beauty treatments to make the most of their looks.  Many companies providing beauty services are starting to exploit this new market but examining some of the motivations behind this new trend could hold the key to capitalising on it.The Daily Mail…
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    Affordable Mobile Marketing Solutions - CALL NOW 888-374-0555 - Blog

  • Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain

    31 Aug 2015 | 5:35 am
    August 27, 2015 -- By Michael EssanyMobile MarketingSpending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years.That’s the upshot from a recent CMO Survey which included data culled from a poll of 255 U.S. marketing leaders.“This whopping 160 percent increase reflects a growing reliance on mobile to interact with customers where they look for information and make purchases,” reports CMO. “On top of it, companies hope to reach customers closer to the time of purchase in order…
  • The Most Powerful Mobile Marketing Program - Get Your 14-Day FREE Trial

    27 Aug 2015 | 10:06 pm
    Mobile text message marketing instantly and easily improves customer loyalty and repeat business, and is the most effective lead generation and new business acquisition service available today. When you need new customers and revenue, you can use mobile text marketing to bring customers into your place of business. Our mobile marketing software tools will empower companies of all sizes, the ability to leverage our “best in class” technologies. You can now affordably and efficiently engage your consumers with these affordable and powerful digital marketing tools. You can start…
  • Is your Business Catering to the Mobile Consumer Yet?

    9 Jul 2015 | 10:30 pm
    Have your heard the latest stats? Up to 80% of Google searches now originate on a mobile device and 87% of these visitors click away from a website with 15 seconds when the site is not mobile enabled or responsively designed. If you own or manage a company these are difficult stats to ignore. Over 1 BILLION smartphones have now been sold, and the businesses that understand that these devices do not read desktop websites very well will be positioned ahead of the competition. Ask yourself, when was the last time YOU left your house or office without your smartphone? Have you ever clicked away…
  • Is YOUR business and website ready for the mobile consumer?

    30 Jan 2015 | 8:28 am
    Screen Shot of our Mobile Coupon Today, there have been over 340 million smartphone devices sold in the US alone.  Your business should pay attention to this because this fact can dramatically affect your business profits. There are recent studies showing that up to 70% of consumers check their phones FIRST when looking to buy from a business.  The same study shows that if your business website is not mobile friendly, you lose 70% of that traffic because you are not providing an easy way for the consumer to call you, find you and engage with you. The last few years has been a…
  • The trend in mobile computing is changing

    26 Jan 2015 | 3:10 pm
    The trend in mobile computing is changing the way that society connects. An increasing number of the population, from all walks of life have hopped on the bandwagon and depend their mobile devices intensely.Not only is mobile computing a trend to most societies, it has already become a standard of living in most corners of the world, and that is especially true in the US.Wireless technology has brought a new and exciting trend in computing.  As I am sure you are aware with mobile computing, users have portable devices like smart phones, pocket pc’s, personal digital assistants…
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    Ron Sela

  • Rapidly Grow Your Startup Using 3 Digital Marketing Tactics

    Sam Hurley
    31 Aug 2015 | 5:32 am
    Launching a new venture is tough. Aside from your overactive mind and endless array of ideas, it’s the burning question which keeps you awake at night… “How do I get ‘it’ out there?” That depends entirely on what ‘it’ is. Each startup is different. Fortunately, any business can be simplified down to the bare bones with this essential yet commonly forgotten WWWWH method: What is your product or service? Who is your target audience? Where do they congregate? How do they buy? Why would they buy? Suddenly, everything becomes much clearer. Each one of your marketing campaigns…
  • The Top 5 Ways to Find Content for Social Media

    Jessica Davis
    17 Aug 2015 | 6:43 am
    Content is the most important part of social media management, good content captures attention of potential customers and makes them want to know you better. Good content also helps you retain existing customers and the very fact they are following you on social media  is a mark of their loyalty to your brand. However, considering the volume of content you need to share to maintain an active presence on social media, curating relevant content manually often becomes a herculean task. Here are five ways in which you can find content and use it optimally to boost your social media presence.
  • How to Diversify Your Visual Marketing Strategy

    Ann Smarty
    20 Jul 2015 | 5:35 am
    When looking at blogging as a whole, there is one element that everyone can agree as the most important: the content. Quality, style, topic, timeliness and variety are all part of the process of creating an effective blog. But it also touches on social media and engagement, marketing and even branding. Content is the single biggest focus for anyone who is trying to launch and expand a site into the mainstream. This doesn’t just apply to what you write, however. Content can mean a whole spectrum of included work that goes well beyond text. Visual content is a primary example, and has…
  • 6 Must Use Mobile Apps for Social Media Management

    Jessica Davis
    23 Jun 2015 | 12:18 pm
    Mobile apps are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you are out and about. Since consumers are now more active on online social media, that is precisely where businesses need to be, and mobile social media management apps can help. There has been a surge in mobile-friendly management tools which help improve efficiency and let you stay in control of the multiple social…
  • Will Programmatic Marketing Cause You To Lose Your Job As A Content Writer?

    Yael Kochman
    15 Jun 2015 | 6:25 am
    Programmatic advertising has revolutionized the way that ads are placed on publishers’ sites and customized for their intended audiences. This growing trend means that advertisers can show you an ad based on both the keywords that you used to reach the website and your recent browsing history. There’s no doubt that programmatic advertising is a powerful tool for making advertising more relevant. As artificial intelligence becomes smarter and more mainstream, it will start taking over many tasks that humans generally perform, including content writing. Thus the question arises: could…
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    Just Ask Kim

  • SnapSeed – The Lightweight Image Editor For Mobile [Android/iOS]

    Kim Castleberry
    3 Sep 2015 | 11:37 am
    SnapSeed for iOS & Android SnapSeed is a free image editor that Google purchased and it works like a champ. On my Android, if I take a picture, and it’s either too dark, or otherwise needs minor color correcting…  I use “Send To” and then send it to SnapSeed (app). Once the image is in SnapSeed, click the pencil to open the editor options. Then I select “Tune Image”. The menu items for “Tune Image” are on a LONG-PRESS on the image. Long-press and you’ll find brightness, saturation, contrast, ambiance, shadows, warmth, and highlights.
  • Calling All Experts! Run A Q&A For Our Community!

    Kim Castleberry
    30 Aug 2015 | 1:15 pm
    Calling all experts! Are you an expert in a marketing related topic? Do your fans and readers come to you for your advice and expertise? Our community is active and hungry to learn new things from YOU! If you’re already an active member of the community – or a respected friend and colleague of mine – please listen up! Each week, Monday through Friday, we are inviting an expert guest to “take the stage” in your #YCDI community and answer questions on their favorite marketing topic. Go sign yourself up! ==>…
  • Marketing Process Automation with IFTTT and Zapier

    Kim Castleberry
    21 Aug 2015 | 12:45 pm
    Automation routines… Automating simple tasks across multiple platforms can help save a lot of time and headache. Introducing IFTTT For example, you can use to:     If new status message on Facebook page, then add to Buffer     If new Instagram photo by you, then add to Buffer     If new tweet by you, then add to Buffer     If new DO Note by you, then add to Buffer     If new Feed item, then add to Buffer     If new WordPress post by you, then add to Buffer     If new DO Photo by you, then add to Buffer     If new Feedly source, then add to Buffer    …
  • Sponsored Posts on the Just Ask Kim Blog

    Kim Castleberry
    13 Aug 2015 | 10:16 pm
    Sponsored Posts @ $99 I regularly receive emails from businesses who want to announce the launch of their new plugin, theme or service. It is simply impossible for me to review them each and every one of them. I am now offering sponsored posts for those of you who already have an article ready and want to reach a targeted audience of marketers and WordPress users through this blog. All I require is that you prepare an original unique article yourself and also submit any relevant images. If you are not USA/UK English as a first language, please have someone proof your work before submitting…
  • Bulk Invite Your Email Contacts To Your Facebook Group

    Kim Castleberry
    8 Aug 2015 | 5:34 am
    Mass Invite Your Email Contacts To Your Facebook Group!  Within your Facebook group, you have an invite by email option. Unfortunately, Facebook only allows you to send email invitations one at a time. Using the PREMIUM anyAudience Facebook Group inviter addon for Windows Chrome, you can semi-automate this process.  This helpful chrome extension overcomes that restriction by automating the invite friends by email address process so all you have to do is select a file containing email addresses (one per row) and click start. Note: Not Supported by Mac OS X. Although if you read the comment…
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    Barbara Ling's Official Authority Marketing Cafe

  • Your Wednesday Morning Perkup: 1789, Coupons, Live Streaming, PiggyMooses, more!

    2 Sep 2015 | 10:03 pm
    Your Wednesday Morning Perkup: 1789, Coupons, Live Streaming, PiggyMooses, more! ========== Coupon Cash? Your Benefits:  Offline Technique for local business profits Today in History: 1789 – US Treasury is founded ========== Don’t forget if you find these perkups grand, please feel free … Continue reading → The post Your Wednesday Morning Perkup: 1789, Coupons, Live Streaming, PiggyMooses, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Tuesday Morning Perkup: 1914, NextGen Marketer, Stressfree, Arbitrage, MRR, more!

    2 Sep 2015 | 10:01 pm
    Your Tuesday Morning Perkup: 1914, NextGen Marketer, Stressfree, Arbitrage, MRR, more! ========== Simple Arbitrage Profits Your Benefits:  How to profit without any product of your own Today in History: 1914 – Last Passenger Pigeon, Martha, dies in zoo ========== Don’t … Continue reading → The post Your Tuesday Morning Perkup: 1914, NextGen Marketer, Stressfree, Arbitrage, MRR, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Monday Morning Perkup! 2006, What a week, Blab, 70% off Tiff’s PLR, Fiverr, more!

    2 Sep 2015 | 9:59 pm
    Your Monday Morning Perkup! 2006, What a week, Blab, 70% off Tiff’s PLR, Fiverr, more! ========== Flying off the shelves! Periscope Social Authority Informer Your Benefits:  1 Page Power Resource that gives you ALL The BEST Periscope Tutorials around! … Continue reading → The post Your Monday Morning Perkup! 2006, What a week, Blab, 70% off Tiff’s PLR, Fiverr, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Sunday Morning Perkup: 1968, Added 60 Holiday Periscope Templates, Retargeting, Superfoods, more!

    2 Sep 2015 | 9:57 pm
    Your Sunday Morning Perkup: 1968, Added 60 Holiday Periscope Templates, Retargeting, Superfoods, more! ========== Flying off the shelves! Periscope Social Authority Informer Your Benefits:  1 Page Power Resource that gives you ALL The BEST Periscope Tutorials around! Today in … Continue reading → The post Your Sunday Morning Perkup: 1968, Added 60 Holiday Periscope Templates, Retargeting, Superfoods, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Facebook: Viral Retargeting… done automatically?

    30 Aug 2015 | 12:45 am
    Facebook: Viral Retargeting… done automatically? =================== Viral Retargeter Your Benefits:  Automatically drive traffic from FB to your money pages =================== Brief, pithy and to the point: Wouldn’t it be cool to build a re-targeting audience from all the people … Continue reading → The post Facebook: Viral Retargeting… done automatically? appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • 6 Facebook Photo Contests You Can Copy (and the ONE Thing That Made Them All Work)

    3 Sep 2015 | 6:40 am
    Photo contests are a brilliant way to engage your fans on Facebook. Using Heyo’s photo contest template, it’s never been easier to create beautiful, mobile-optimized photo contests with absolutely NO coding necessary. Read on to see 6 photo contests you can copy today!   1. One Man One Man received 104,962 free impressions and 454 entries through their photo contest. One Dad is celebrating Fathers Day in New Zealand with a photo contest where the winner will get featured on the One Man home page. When you think about your photo contest, take advantage of current events and…
  • How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

    Amy Porterfield
    2 Sep 2015 | 11:45 am
    This post originally appeared on As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It’s no secret that some of the most successful brands in the world owe their popularity to their visual content strategy. Notice I said strategy–in other words, not just any visual content will do. Fortunately, one of the world’s biggest experts in visual social media and…
  • 30 Eye-Popping Web Designs to Inspire Digital Marketers

    Dan Slagen
    1 Sep 2015 | 6:42 am
    Three seconds…if you’re lucky. Then they’re gone. This is about how long we have to catch people’s attention, and get them to stay on our website. So first impressions count and design is instrumental. How do we standout, pop off the page and make a lasting impression on new website visitors? One of the quickest ways to answer this question is to learn from others. At Crayon we have collated over 13 million web design examples that marketers can use for inspiration. We ran our usage data between May and June to bring the most recent statistics on what thousands of marketers agree…
  • The Top 25 Social Marketing Tools

    31 Aug 2015 | 6:25 am
    You and I both know social media marketing can be daunting! We love it. Heck, we’ve worked with small business owners who do $100k in revenue up to agencies who do $5m+ in revenue on launching well over 500,000 Facebook campaigns since 2011.  If you want to read the 5 must haves for a killer Facebook campaign, you can check that out here. We always use the same tools to complement the Facebook contest itself. These are the top 25 tools that help you improve engagement, get more likes and followers, and help you increase your organic reach. These are the tools the experts use to excel on…
  • 3 Tips for Creating the Perfect Images for Your Heyo Cart Posts

    Christina Sullivan
    23 Jul 2015 | 5:05 am
    Heyo Cart, Heyo’s new social selling tool, allows you to sell your products directly to your fans in their Facebook newsfeed. Your fans comment ‘buy’ and you make money. We all know the importance of a strong image when posting on social media – Heyo Cart posts are no exception. Below I’ve included three tips (plus one bonus tip!) to help you have the most success with Heyo Cart, starting with your image. 1. Start With The Right Dimensions In order for your image to display properly on Facebook, the right dimensions are key. We recommend sizing your image 1200 pixels…
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    Concise Training

  • Getting back into study mode – 8 tips for returning to study

    Steve Beavis
    2 Sep 2015 | 1:01 am
    September, with its connotations of ‘Back to School’, is traditionally the time to think about what you are doing, what you want to do and what training you need to get there. When you have been out of education for quite a while, it can seem daunting to return to study. Try these 8 tips to get you started this autumn. Work out what your ultimate aim is – do you want to change career? Are you looking to certify your existing skills with a formal accredited qualification?  – An accredited qualification will come with inbuilt and verified quality and it may be more credible.
  • Using creative content for social media

    Viv Bryan
    28 Jul 2015 | 3:05 am
    Using creative content for social media We’re in the age of visual content marketing. With the sheer volume of activity on social media, it’s no wonder that people’s attention spans have reduced and we’re more likely to scan things to avoid content overload. Images on the other hand, can tell a story, provoke an emotional response and from a business point of view, develop brand recognition. You can also double your chances of exposure, as the image has separate metadata from the text (but that’s a topic for another day). Earlier this year, Hubspot released some interesting…
  • Introduction to Concise Social Media

    Mary Thomas
    16 Jul 2015 | 6:02 am
    Concise Training has been offering social media training services since 2009.  As you know, we offer face to face training (either workshops or bespoke at client site), City & Guilds qualifications and E-Learning courses.  As some of you may not know, for the last two years we have also been offering a social media content management service for clients. This service was introduced to fulfil the requests we received from clients who have grown as a result of our training.  We frequently find that we are also asked to get things going for clients while they test which social media…
  • Business Lessons from Wimbledon

    Mary Thomas
    6 Jul 2015 | 11:23 pm
    As a big tennis fan, I was delighted to go to Wimbledon last Thursday, with centre court tickets obtained through the public ballot.  Apart from a great day out, I also came away with two important marketing lessons for small business: Live your brand I went to Wimbledon a few years ago – just as a ground pass. Another great day out, but I came away thinking that everything was very expensive and a bit over the top. This year, I had a different impression. Yes, things were a higher price – but the quality was also significantly higher than average (and last time). As an example,…
  • BFA Annual Conference and The Bookkeepers Conference – My Experience

    Mary Thomas
    29 Jun 2015 | 11:27 pm
    As you may know, last week, I was speaking at both The Bookkeepers Conference and the British Franchise Association Conference.  I think it is an interesting exercise to compare the two conferences and pick out lessons I learnt from each. The Venue and Facilities As it happens, both conferences were in Birmingham. The Bookkeepers Conference, with about 150 delegates, was held at St Johns Hotel, Solihull.  A great venue, easy to find and with plenty of parking; it had a large main theatre and several small theatres. Endless tea and coffee during the day was definitely a bonus and a buffet…
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    NewsOrator - Daily Technology, Digital Marketing and Blogging News

  • Set Your Mobile SEO Strategy Using Google Analytics

    Manish Agrawal
    31 Aug 2015 | 12:48 am
    Video Transcript This is the transcript from our new video so it may not read as well as a normal blog post would. Hey, Kooz fans, I’m Graeme. I’m going to be talking to you today about how you can try and answer some questions about mobile search using Google Analytics. There’s no doubt about it. Mobile search is something that pretty much every business needs to be well aware of. The opportunity there is massive. We’re now seeing the data come out saying that mobile devices are now starting to take the lion’s share of all searches that are being performed, specifically with…
  • What Happens If You Drill an iPhone 6?

    Manish Agrawal
    27 Aug 2015 | 4:35 am
    The post What Happens If You Drill an iPhone 6? appeared first on NewsOrator - Daily Technology, Digital Marketing and Blogging News.
  • Samsung Galaxy S6 Edge Hammer & Knife Scratch Test

    Manish Agrawal
    27 Aug 2015 | 4:27 am
    The post Samsung Galaxy S6 Edge Hammer & Knife Scratch Test appeared first on NewsOrator - Daily Technology, Digital Marketing and Blogging News.
  • Understanding Google Content Penalties

    Manish Agrawal
    24 Aug 2015 | 2:04 am
    Video Transcript This is the transcript from our new video so it may not read as well as a normal blog post would. Hi. Today we’re going to look at defining content penalties. There’s a lot of confusion when it comes to content in terms of what counts as an issue and what is acceptable. Firstly, we want to have a look at duplicate, and then we want to look at thin content and then we want to look at template and automated content. These three are the three main areas that can really harm your site when it comes to search rankings. So what we’re going to start with is duplicate content.
  • Samsung Galaxy A8 vs Samsung Galaxy Note 3: The Phablets from Korea

    Manish Agrawal
    24 Aug 2015 | 1:46 am
    In the last couple of years, Samsung has been dominating the market when it comes to the phablet segment. The company’s Galaxy Note series phones are among some of the bestselling phablets in India. Samsung released the first three Note phones with regular plastic bodies, but redesigned the Note 4 from scratch and offered a metal frame around it. Now recently, the vendor added a new phablet in its portfolio, but not in the Note series. The new device is called the Samsung Galaxy A8, which is the company’s slimmest smartphone till date, out throwing the Galaxy A7 from its throne. The…
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    Your Social Village

  • Facebook Partner Categories Now Available In Australia: How Brands Stand To Gain

    23 Aug 2015 | 4:00 pm
    Facebook Partners Categories is now finally available in Australia. It is a powerful feature that allows marketers to extend their brands to target markets that show key attributes relevant to their offerings. More importantly, the brand reaches people inclined towards their services/products based on their offline or off-Facebook activities.   What Facebook Allowed Previously Until the present, marketers have only been able to promote their brands to people based on their Facebook activities and information. For instance, brands show up on a person’s news feed depending on their…
  • Here’s Why Facebook’s News Feed Has As Much Impact On Your Brand

    7 Jul 2015 | 3:00 pm
    Facebook has been testing a new feature that could have real impact on its News Feeds. However, the burning question is whether this could also impact brands. As with previous rollouts from the company, any changes on how people see content may mean revised social media dynamics for companies. New User Option As have been reported previously, Facebook has started testing a new option for users that allow them to choose pages and people that will appear in their News Feed. Facebook did confirm about the test but refused to provide additional details on it. If the rollout continues then it…
  • Facebook Pages Organic Likes In Detail: What the Stats Are Saying

    2 Jul 2015 | 7:40 pm
    Facebook Pages have been a well debated platform online. There is always the constant question whether it brings businesses the online advantage they want. Fortunately, businesses may now have the answer as recent stats suggest that Facebook Pages do get the hits. Key figures from Locowise, a social analytics and reporting firm, suggest the following: Organic likes for Facebook pages increased by as much as 0.2 percent as opposed to the 1.95 percent of Instagram. Stats also suggest that reach per post accounts for 8.34 percent of page likes. This means that engagement per post amounted to as…
  • Facebook Custom Audiences: An Underestimated yet Powerful Tool For Marketers

    2 Jun 2015 | 5:10 pm
    I stand by the idea that Facebook remains a powerful platform and that those who do not see it may need to examine it more thoroughly. Even though the site no longer stands as the free promotion platform as it did before, Facebook does offer a multitude of tools and ad options that can drive marketing success. It all boils down to knowing how to take advantage of these tools along with Facebook’s data. Several of my clients are starting to see benefit using the tools discussed below.   One that should be examined more closely is Facebook’s custom audience targeting. This is…
  • Facebook Becoming A New Super Power As It Invests On Interest-Targeted Content and New Mapping Technology

    27 May 2015 | 7:50 pm
    Facebook is moving beyond more than just the usual social media platform where people post and share content. The company has been catering more and more to businesses/retailers alike allowing brands to target customers better. It is not only investing in a new mapping system but it is also boosting its role in the publishing ecosystem. Despite contentions that some of these moves may only reach a smaller audience than previous systems, Facebook claims that the reach and engagement should be better. Is the social platform a good bet for businesses?   Facebook Publishing   Facebook…
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    Engagor Blog

  • 3 Steps to Take on Proactive Outreach Through Social Media

    Sofie De Beule
    2 Sep 2015 | 6:30 am
    So, you say you’re already doing a great job using social media? Fantastic! Social channels are great for promoting your brand, building relationships, and even for providing customer care. But let’s cut right to the chase: social media is about growing your business. Beyond listening to what your customers are saying about your brand and reacting to it, social media gives you the perfect means to build engaging conversations with your community and provide excellent social customer service. Moreover, it also allows you to discover new potential sales opportunities. Proactive outreach…
  • How to Identify and Win Sales Opportunities Through Social Media [eBook]

    Sofie De Beule
    27 Aug 2015 | 6:00 am
    So, you say you’re already doing a great job using social media? Fantastic! Social channels are great for promoting your brand, building relationships, and even for providing customer care. However, it doesn’t need to end there. Beyond listening to what your customers are saying about your brand and reacting to it, social media gives you the perfect means to proactively reach out and build engaging conversations with your community. Sure, it builds brand awareness and brand loyalty among your current customers. Yes, it gives you the chance to provide excellent social customer service.
  • 4 Tactics to Include Your Entire Company In Your Social Customer Service Efforts

    Sofie De Beule
    26 Aug 2015 | 2:00 am
    Many companies are worried employees feel left out when it comes to social media. That’s why they often encourage their employees to share content about the company from their own social media profiles. Beyond leveraging your employees’ network to build brand awareness, how can you include your entire company in other social media efforts like providing customer service? In this blog post, we’ll answer questions like: How can you actively involve and pass on information to all employees, and ultimately, embed social media into the entire company? How do you report about…
  • How to Enhance Customer Experience With Social Media

    Sofie De Beule
    18 Aug 2015 | 5:00 am
    Do you have happy customers? Want to use social media to help keep them that way? Giving people an awesome experience on social media increases customer satisfaction and builds long-term loyalty. In this article you’ll find five ways to improve your customers’ experience with social media. #1: Show Your Gratitude To keep your customers happy and gain a true edge over the competition, be sure your customers know they’re seen and appreciated. Proactively reach out to fans and followers on a regular basis. Make your message truly resonate by keeping it personal. Innocent Drinks has more…
  • 140-Character Limit Removed For Twitter Direct Messages in Engagor

    Sofie De Beule
    17 Aug 2015 | 8:26 am
    Last week, Twitter removed the 140-character limit from their Direct Messages. This change is another big step in making the private side of Twitter more powerful to engage with your customers on social media. As a consequence, we have now rolled out this feature in Engagor. Direct Messages allow you to have private conversations with your customers. They are a great way to take a conversation privately and, for example, pass on personal information and dive more into detail about a specific question or complaint. As of now, when you reply to Direct Messages in our inbox, you will be able…
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    The Business of Today

  • Detroit UX Presentation: Slideshow and Links

    26 Aug 2015 | 12:29 pm
    If you saw my short talk at the August Detroit UX meetup, thanks for giving me an opportunity to talk about a topic I am passionate about! As promised, here are some important supporting links, and the Slideshare of my presentation. If you’d like to talk more, don’t hesitate to reach out to me on Twitter or LinkedIn. I will respond. Clay Christensen explains the Job to Be Done with milkshakes. Jobs to Be Done Blog Great example interview on
  • Don’t Be a Dick: How to Destroy Friendships and Your Business Through Poor Social Networking

    22 Apr 2015 | 6:29 am
    Let’s get one thing clear up front: Your friends who assault your social news feeds aren’t stupid. They hate bad marketing as much as you do. But they’re enthusiastic. They’re putting themselves out there. The problem is the way they do it is so irritating you want to de-friend them and petition they be banned from the internet. You aren’t stupid either. You also hate bad marketing. You’d think that, as citizens of the internet, they too have experienced the annoying head buzz of blatant, chincy self-promotion and would swear it off, as you no doubt have done already—repeatedly.
  • Are Image Sliders Good for Your Web Site?

    24 Nov 2014 | 12:00 pm
    Web professionals including myself are all guilty of riding the wave of slider popularity. When they were new, image sliders (also known as carousels) were seen as an interesting way to add life (movement) to an otherwise static web page. They caught on quickly with business leaders who, as a species, get excited about “cool” things. As with any design fad, the leading-edge web designers moved into new best-practice, while business leaders lag behind in their best practice knowledge. To this day it is common for them to require user interface professionals to do things in ways we now know…
  • Google Plus is a PR Fail

    11 Jan 2014 | 8:33 am
    Recently Google made headlines when it began requiring people to post comments on Youtube from their Google+ accounts (and if you didn’t have one, why of course you should make one). This week they made news again by showing the first signs of merging their second most popular service, Gmail, with one of their least popular services, Google+. The internet has no shortage of reactors and detractors, or people grandstanding about using cookie tricks or changing to alternate services entirely. Personally I find Google’s moves to be predictable, inevitable, and welcome. Here’s why: Let’s…
  • The Lesson of Heineken and the Dog Fighting

    28 Dec 2013 | 8:54 am
    Executives tend to be cautious, even frightened by social media. The thinking is, when you put yourself out there, there is so much that could go wrong, is it worth it? So one glance at the issue Heineken is trying to resolve only confirms their fears: social media is a dangerous game. Thus it should be minimized or avoided altogether, like any corporate liability. Funny, I draw the opposite conclusion. Here’s why: The incident started with pictures of tall Heineken banners in the background of a dog fight, in a country where dog fighting is legal exhibition. Someone… could be a random…
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    Room 214

  • Branded Communities: Customer Support is within Reach

    Kody Harlin
    26 Aug 2015 | 2:00 am
    What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?” The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof. What if those troublesome terms of measurement were replaced…
  • What’s New in the World of Facebook, Twitter and Google?

    Katie Moran
    26 Aug 2015 | 2:00 am
    It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google: Facebook to Update Notes, finally! You may have used Facebook notes before, or you may not even know it exists, but Facebook is seriously revamping the feature for the first time since 2010. Currently, a published note doesn’t look much different than a really long, standard Facebook post, but that is all about to change.
  • We’re Hiring! Senior Designer

    Caitlin Sherwood
    21 Aug 2015 | 11:37 am
    Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work”… Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. That’s our “Why” statement. If no part of you got all warm and fuzzy reading that – you can probably stop now and just watch this fun video But if you do have some warm and fuzzy parts…let’s talk business. We need a Senior Designer. Here’s what we’re looking for in that perfect unicorn-of-a-person:…
  • How To Live & Breathe Creativity

    Jason Cormier
    20 Aug 2015 | 10:01 am
    Since one of the main objectives of the Capture the Conversation blog is sharing from the minds of Room 214, we humbly decline most offers for guest blog posts. Today is different for one primary reason: our guest blogger, Ryan Park, started as a Room 214 intern back in the day — and is now a successful business owner who was very intentional about keeping what we believe to be a valuable relationship. Ryan has learned a great deal over the years, and so it’s with great appreciation I share some of his wisdom in the words that follow: Back when I was a wee, little, college…
  • #COTW: Hefty’s Campaign for Box Tops for Education

    Megan Doyle
    19 Aug 2015 | 11:07 am
    There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year. I will take the Back-to-School aisle over Black Friday. There’s just something special about crisp new notebook paper and a freshly sharpened pencil. In case you’re wondering, no, I was never beaten up as a child because I had the sense to not share my weirdly passionate feelings…
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    McCollins Media

  • Links of the Week #5: Google Video Ads, News Media, Selfie Sticks, & Phone Calls

    Robert McGovern
    31 Aug 2015 | 11:52 pm
    Google is testing promoted video ads on the Search Results Page If you needed any more proof that video content is becoming increasingly important to promoting your brand online today then here you go. It seems that Google is beginning to test video ads directly in Search Results Pages, finally adding something new to the traditional ‘three […]
  • Links of the Week #4: The Post-Demographic Age, Vine vs. SnapChat, & Vertical Videos

    Robert McGovern
    19 Aug 2015 | 4:11 am
    Post Demographic Consumerism: In a digital world, are ‘Generations’ redundant? There’s somewhat of an obsession today around targeting the fabled ‘Millennial’, the general term given to the broad section of the population who have come of age since the digital revolution, who live on their smartphones and are totally immersed in the online world. It’s become clear however that […]
  • Links of the Week #3: Target tests iBeacons, Absolut Vodka goes IoT, & Facebook ‘LIVE’

    Robert McGovern
    12 Aug 2015 | 3:35 am
    Target experiments with Beacons in 50 of it’s stores Beacons have been bubbling under the surface for the last couple of years now but any real mainstream adoption has yet to materialize. Lots of brands we have come into contact with recently have expressed interest in the technology, but the issue remains that, to utilize Beacons, they already […]
  • Are we on the verge of a mobile commerce revolution?

    Robert McGovern
    29 Jul 2015 | 3:07 am
    Despite the fact that most of us have been addicted to our smartphones for the last five or more years, not many companies have truly perfected the art of getting consumers to actually buy things on their mobile device. Most of us shop online at least some of the time, but while we tend to […]
  • Links of the Week #2: Apple Music, Facebook Video Ads, Airlines & Man United

    Robert McGovern
    6 Jul 2015 | 4:05 am
    First impressions of Apple Music look pretty positive The launch of Apple Music on 30th June was the undoubted tech / media story of the week, and first impressions seemed quite positive across the board. Despite some minor gripes about it being a bloated service with a questionable user interface, people seem to like it. […]
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  • Next Big Marketing Development? 18 Top Influencers Discuss

    15 Aug 2015 | 3:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) A little while back, Brandwatch conducted a Twitter Influencer study and decided to print some neat Top Trump cards of the 40 influencers included. Shortly after, Ruxandra from Brandwatch and ... The post Next Big Marketing Development? 18 Top Influencers Discuss appeared first on
  • Streamline Marketing Success Using Gun To The Head Approach

    1 Aug 2015 | 3:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Do you know what your most effective sales or marketing tactic is? If it was life or death that you had to find a new customer TODAY, then do you ... The post Streamline Marketing Success Using Gun To The Head Approach appeared first on
  • Win More Customers Via Conversion Rate Optimisation

    18 Jul 2015 | 3:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Are you looking to win more customers? Did you know that one of the easiest ways to win more customers is to improve on your existing conversion resources? If you ... The post Win More Customers Via Conversion Rate Optimisation appeared first on
  • Faster Marketing: 7 Out Of 10 Mindset

    4 Jul 2015 | 1:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Do you struggle to meet your own marketing deadlines? Are you getting caught up with taking a long time to perfect your preparation? The 7 out of 10 mindset allows ... The post Faster Marketing: 7 Out Of 10 Mindset appeared first on
  • Content Marketing Strategy: 59 Different Channels & Formats

    20 Jun 2015 | 2:04 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Looking to develop a content marketing strategy for your business? If your business is already investing time and resources in leveraging content marketing to meet corporate goals and objectives, then ... The post Content Marketing Strategy: 59 Different Channels & Formats appeared first on
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    Digital Information World

  • Build Your Brand by Using Testimonials and Social Media

    4 Sep 2015 | 11:35 am
    If you own a small business or startup, the leads for your first projects have probably come through word of mouth or personal contacts. These early jobs can do wonders to get your company off the ground, but if you don’t formulate a marketing plan, you may soon find that your pool of potential clients is dwindling. Luckily, social media enables anyone to become a publisher and distributor of content.One of the most effective ways to market your business is to capture client testimonials, states an infographic by WebDAM. It explains that customer testimonials have the highest effectiveness…
  • 4 Ways to Turn “Likes” into Leads on Social Media

    1 Sep 2015 | 8:00 pm
    Whether you’re a Twitter newbie or a seasoned LinkedIn pro, at some point in your social media career, your boss will want to see data-driven results. As more and more companies are looking to quantify their marketing efforts, it’s important to show that your social media engagement is more than just a popular post on your Facebook page or a video that got a lot of views. You may think that the only way to capture leads on social media is by advertising. While Facebook, Twitter, and LinkedIn all offer highly-targeted ad platforms, there are some simple tactics you can try today without…
  • How to Get Your First 500 Blog Comments - #infographic

    31 Aug 2015 | 8:00 pm
    I've known so many people who claim that blog comments are completely useless, so they turn them off. However, I think they're missing a tremendous opportunity to learn more about their audience.By no means I'm saying they're wrong, I just think people can't get the most out of blogging without comments. Why? Think about it: Comments allow you to learn more about your readers – how they think, the words they use to describe their problems, and even the way they see the world. And remember, those ones who can understand the way their prospective customers view things are…
  • The Science Behind the Most Successful Social Media Campaigns & Sharers - #Infographic

    30 Aug 2015 | 8:00 pm
    Do you want to get more shares on social media (especially on Facebook and Twitter)?This infographic, produced by Express Writers, takes a closer look at the hottest social media posts in history – and how you can be inspired to run a more successful social media campaign yourself!
  • A Look At How Advertisers & Marketing Companies Are Using Images Of People In 2015 - #infographic

    29 Aug 2015 | 8:00 pm
    [This is a guest contribution by Danny Groner]As global demographic trends change, the materials we sign off on and send out into the world must also reflect modern realities by showcasing diversity and inclusion. Shutterstock search and download data reinforces this trend, as companies have begun to re-imagine campaigns and the people they incorporate into them.Innovation is not purely a technological pursuit; it begins with how we communicate to - and with - citizens across the globe. Thanks to social media and the fast spread of messages, your audience could be anyone, anywhere, any time.
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    Top Stories - Google News

  • Migrants arrive in Austria after Hungary provides buses - BBC News

    5 Sep 2015 | 12:37 am
    BBC NewsMigrants arrive in Austria after Hungary provides busesBBC NewsThousand of migrants have crossed into Austria, after Hungary's surprise decision to provide buses to take them to the border overnight. For days, the Hungarian government had blocked them from travelling by train to northern and western Europe.Exhausted migrants cross border from Hungary to Stream Into Austria, Bused West by Overwhelmed HungaryHaaretzAfter chaotic week, thousands of jubilant migrants arrive in Austria from HungaryCNNWashington Post -The Hindu -NBCNews.comall…
  • A photo, a turning point? All depends on Europe's leaders - Hindustan Times

    5 Sep 2015 | 12:05 am
    Hindustan TimesA photo, a turning point? All depends on Europe's leadersHindustan TimesA young migrant, who drowned in a failed attempt to sail to the Greek island of Kos, lies on the shore in the Turkish coastal town of Bodrum, Turkey. (Reuters Photo). Share. The 3-year-old boy Aylan Kurdi could have been dressed for preschool. Instead Drowned Kurdi brothers laid to rest with mother in Syrian home townThe Globe and MailBC aunt of drowned Syrian boys continuing fight to bring family to CanadaToronto SunPeople smuggling suspects in court over tragic toddler's…
  • US presses China over currency as G20 seeks to calm nerves - Times of India

    5 Sep 2015 | 12:02 am
    Times of IndiaUS presses China over currency as G20 seeks to calm nervesTimes of IndiaANKARA: The United States on Saturday pressed China to improve communication of its economic policy and avoid competitive devaluations, as G20 finance chiefs met hoping to calm markets rattled by slowing Chinese growth and the prospect of a US rate ...US asks China to fast-track reforms, refrain from devaluationFinancial ExpressG20 finance chiefs meet to calm nervesSky News AustraliaG20 finance ministers meet in TurkeyXinhuaWall Street Journal -Reutersall 403 news articles »
  • Bouchard grinds out a win, back woes derail Raonic at US Open - The Globe and Mail

    4 Sep 2015 | 7:23 pm
    The Globe and MailBouchard grinds out a win, back woes derail Raonic at US OpenThe Globe and MailIn what's beginning to look like something close to her 2014 form, Eugenie Bouchard took an epic battle against a former major finalist at the U.S. Open on Friday. Playing at the same time one court over, fellow Canadian Milos Raonic succumbed to both ...A Match Made In Heaven: The Bouchard-Kyrgios Mixed Doubles ExperimentESPNBouchard tops Cibulkova to make 4th roundTSNNick Kyrgios and Eugenie Bouchard win over New YorkSydney Morning -The Australianall 121 news…
  • The 'curse' remains: Jays lose to Orioles with Trudeau in stands - CTV News

    4 Sep 2015 | 7:22 pm
    CTV NewsThe 'curse' remains: Jays lose to Orioles with Trudeau in standsCTV NewsThe Blue Jays can only hope that Green party Leader Elizabeth May doesn't decide to make an appearance at a game this season. With Liberal Leader Justin Trudeau in attendance at the Rogers Centre in Toronto on Friday night, the team was blown out ...Justin Trudeau's ballpark visit had some Jays fans fearing the worstCBC.caPolitical Leaders Curse Affecting Blue Jays640 Toronto NewsTrudeau pledges $20-billion for transit over next 10 yearsThe Globe and MailOttawa…
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  • 100 Expert Ways to Stay on Top in Online Marketing

    Sweta Patel, GMT Founder
    3 Sep 2015 | 1:04 pm
    Football season is among us, and the competitive spirit is ALIVE AND WELL in our communities! As a marketer, you totally get it. In fact, you’re always searching for the way to win big. I make it a priority to habitually study top marketers and what makes them the pros they are. Below are the different aspects of marketing and actions the big leaguers take to stand out and/or build effective marketing campaigns in each. Marketing Strategy The best marketing strategies begin with people rather products or services. They consider the customer as an individual, and seek to fulfill that…
  • Marketing to Millennials: The 3 Ingredients that WORK

    Sweta Patel, GMT Founder
    27 Aug 2015 | 11:08 am
    Marketing to Millennials is a challenge marketers can’t ignore. Whether we are talking about the audience of a start-up tech company, new app, product or service, those born between 1982 and 2004 currently hold a Titanic sized load of America’s buying power. As a millennial myself, I love helping brands reach 90’s kids! When it’s done effectively, it’s always with a mixture of these three ingredients: Heart Honest Engagement Competitive Uniqueness The Millennial Heart It’s not enough to throw information at Generation Y. They’re 100% aware and desensitized to boring marketing…
  • How Startups Can Capture Hot Leads Using LinkedIn

    Sweta Patel, GMT Founder
    20 Aug 2015 | 11:36 am
    We’ve all been on the receiving end of annoying sales emails. You don’t want them…so why would you send them? There is only one way to make sure that your emails are not spam: Find the RIGHT leads. Your list should to be made up of those who will be interested and see the value of your product or service. They need to receive EXCELLENT, highly tailored information that appeals to them directly. Based on my experience marketing for Global Marketing Tactics and my clients, here is an effective process you can use to generate these types of solid leads and hook them! Less is More The key…
  • To All Snapchat Doubters: Here’s How Snaps Can Boost Brand Loyalty!

    Sweta Patel, GMT Founder
    12 Aug 2015 | 11:36 am
    Disney uses Snapchat, Rhianna uses Snapchat…but chances are, you are still a little skeptical. Rightly so. The list of social channels that marketing experts will tell you are a “must” for your business just keeps growing, and if you’re a small business, it’s just too much. However, nearly 20% of social media users in the U.S. are using Snapchat, and if your audience is there, you will want to go there, too. John Rogers, Digital Marketer for Disney Parks, says, “There is no better storytelling app.” Telling stories is a pivotal part of your marketing plan. The…
  • Can Passion Kill Your Career?

    Sweta Patel, GMT Founder
    6 Aug 2015 | 11:33 am
    For better or for worse, passion is a driving force. You’re sitting in it like you would a brand new, fully loaded Jaguar. The road ahead is calling to you – tempting you. Put the petal to the metal and find out just how fast you can go. The exhilaration is half the prize, the other half to win the race! The power of being a passionate person is real. You see nothing to the left or to the right – only what is ahead. Your goals are constantly moving closer as you put in the hard work, hour by hour, day by day. If you’re one of these people, you might find that you struggle in the…
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  • Learn Why Businesses Should Be Using Periscope

    Web Strategy Plus
    31 Aug 2015 | 1:30 am
      In less than six months, Periscope has gone from a new app to one with over 10 million users. While Periscope still has a long way to go before it reaches the scale of established social platforms like Facebook or Pinterest, it’s growing very rapidly. Not only is Periscope attracting a substantial amount of users, but those users are very engaged. Recent stats show that users of the platform watch the equivalent of forty years of video every single day! Since Periscope is still new but growing very fast, it’s the perfect time for businesses to start establishing a strong presence…
  • 5 Must Know SEO Trends for 2015

    Web Strategy Plus
    16 Aug 2015 | 9:19 pm
    If you want your business to thrive online, you need to stay focused on the big picture. That means is instead of getting completely wrapped up in a single channel, you should take a comprehensive approach to online marketing. So in addition to social media marketing and pay per click advertising, SEO also needs to be an active component of your strategy. While SEO offers a lot of benefits, many people find this practice to be very confusing. One of the reasons there is so much confusion surrounding the subject of search engine optimization is because the field changes quite frequently. This…
  • The Top Web Design Trends to Watch in 2015

    Web Strategy Plus
    5 Aug 2015 | 1:08 pm
    Now that 2015 has officially arrived, there’s a lot to think about in terms of what the year has in store for businesses and the Internet in general. Web design is an area that’s always interesting to look at. While web design trends don’t usually change dramatically over the course of just one year, new practices inevitably arise that will significantly shape how design is viewed in the coming years. Although it doesn’t necessarily make sense to incorporate all new design trends into your  web development workflow, it is worthwhile to have a strong grasp of what’s going on. With…
  • Tips for Getting Your Content the Attention It Deserves

    Web Strategy Plus
    5 Jul 2015 | 10:00 pm
    If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. The reason things simply don’t work that way is because there are so many businesses and other channels competing for people’s attention when they’re online. Since…
  • 5 Fundamental Rules of User-Friendly Website Design

    Web Strategy Plus
    16 Jun 2015 | 7:04 pm
    Even compared to just five years ago, far more businesses now understand that website design is about much more than just how a site looks. While visual appeal is very important, great design also places a major emphasis on website usability. Regardless of how good a site looks, if it’s difficult or confusing to use, it’s going to lose a significant amount of visitors. For businesses, that translates into missed opportunities to connect with potential customers. Since the last thing you want is to frustrate visitors so much that they leave your website and go to a…
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    Socedo Blog

  • SEO Keywords: Find your Unicorn

    Meegan Kauffman
    4 Sep 2015 | 8:17 am
    Okay, first and foremost: unicorns don’t exist. There is no golden list of SEO keywords that will open your funnel to the exact leads you want to attract forever and ever. This is the internet. Things change. If you don’t have a team of SEO experts waiting to show you a database full of keywords and phrases to implement, have no fear. We’ll show you how to quickly and effectively plan and build a list of keywords that you can evolve to match the changes in your business and industry. Get this process down once, and do it over and over quarterly to keep your content and community on par…
  • How to Pull Off Remarketing Without Being Annoying

    Aseem Badshah
    27 Aug 2015 | 1:55 pm
    Remarketing is a buzzword that’s getting tossed around a lot lately, mostly because it seems to work. Marketers have always wanted a more effective way to back in touch with leads who have gone dark and remarketing seems to be the solution. Think about it: If someone goes to the Nordstrom website and looks at a pair of shoes, many times they might decide to wait to purchase them. But having an ad for those specific shoes pop up on that person’s Facebook newsfeed can sometimes be just the nudge needed to turn that browser into a buyer. However, like most marketing strategies there is a…
  • How to Learn From Your Competitors (and Why)

    Aseem Badshah
    25 Aug 2015 | 3:51 pm
    Guest Post by Kelly Smith   Social media offers a great opportunity for businesses to gain an edge over their competitors. If you’re interested in learning what your competition is up to and what they’re doing that’s working for them, you can take to social media to conduct a little strategic analysis. Here are a few tips for how you can use social media in order to learn from your competitors.   Twitter Lists Instead of digging through page after page of competitor handles for useful info, Twitter lists are great for keeping an eye on competitors’ content. You…
  • How To Write Effective DMs for B2B Outreach

    Aseem Badshah
    20 Aug 2015 | 9:00 am
    Posts on this blog have, time after time, asserted that social media outreach is an extremely effective way to generate warm leads for you business. And we’re sticking to that! But an important distinction should be made about the different types of leads your business might be targeting. I’m talking about that great dividing line of all businesses: B2B and B2C. B2C companies are targeting consumers themselves, and therefore can take a more direct approach with their outreach. Twitter direct messages (DMs) promoting the brand, or offering discounts or special rewards, when done well, will…
  • Case Study: How GoAnimate Used Socedo to Increase Email Engagement

    Aseem Badshah
    18 Aug 2015 | 11:18 am
    In late June, Socedo rolled out our Enhanced Data Export The name isn’t sexy, but its capabilities have a sort of animal magnetism. With a few clicks of the mouse, you  can export up to 50 data points per lead, such as Twitter handle, bio, location, company size, engagement level, and even email address. The feature allows you to download the specific data points you find most useful, then upload leads into your CRM system. With all that information, you can customize your follow-up campaigns with a higher chance of converting them. In fact, one of our clients saw their open rate double,…
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    Shane Barker

  • Make Your Site A Conversion Machine With Persuasion Techniques

    Shane Barker
    1 Sep 2015 | 10:05 pm
    No matter how attractive your page looks or how much traffic you’re generating, you’ll still need to use persuasion techniques to create impressive conversions. You can successfully optimize your conversion rate with the help of the six persuasion techniques mentioned in the book written by Robert Cialdini in 1984. For three decades, these strategies have been an integral part of the marketing world. Persuasion Techniques for Increasing Sales If you regularly visit marketing sites and read related posts, you’re probably acquainted with Cialdini’s six principles of persuasion.
  • SEO For Non Profits – 15 Tips On How Non Profits Can Improve Their SEO Today

    Shane Barker
    25 Aug 2015 | 2:10 am
    Old fashioned fundraising practices are long dead. The digital era imposes new rules. Getting visibility in the major search engines has become increasingly important for nonprofits. Now, with the power of SEO for nonprofits, you can turn your website into a fundraising tool. Search engines rank websites on the basis of algorithms. These algorithms change continuously, thus getting on top of the search results page does not necessarily mean your website will remain there forever. Staying on top of the rankings requires a lot of effort. Having a well-optimized website would make it much…
  • Social Media Marketing for Universities – Should You Use It?

    Shane Barker
    18 Aug 2015 | 11:41 am
    Can universities actually feel the benefits of social media marketing? It seems that most are relying on their past successes and reputation in attracting future students. By doing that, they fail to embrace the power and advantages of social media marketing for universities, both when engaging with their current students, as well as attracting prospective ones. Higher education is undoubtedly entering into an increasingly digitized environment that is changing the way both educators and students view education. Sites such as Coursera and Udemy are threatening the traditional models of…
  • You Know You Need a New Website When . . .

    Stoney deGeyter
    28 Jun 2015 | 1:23 pm
    How do you know when you need to redesign and/or re-develop your website? That’s a tough question, and there isn’t a clear answer. Sometimes you know you need an upgrade simply because you want to update the design. Sometimes it’s because the current site can’t handle new features you want to employ. But most often, the “time” to rebuild your website is much more vague. In fact, you may need a new website and not even really know it. For all you know, the current site is doing just fine . . . but that’s because you just are not aware of…
  • Why Lobbyist Should Start Doing Local SEO?

    Shane Barker
    18 Jun 2015 | 12:00 am
    What’s the deal with lobbyist SEO? Why would lobbyists need SEO when most of their business tasks are related to word of mouth? Lobbying is a very important process for every firm, because its aim is to establish highly specialized public relations between the lobbyists and the government or other forms of authority. But nowadays, lobbying is not restricted to just directly influencing legislation. It refers to any process that includes the art of persuasion and the act of developing efficient communication with those who possess formal or informal power. This includes a new field…
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    SEO and Social Media Marketing Agency in Barnsley Yorkshire » Blog

  • 4 Visual Content Types that will Tell your Story

    Mark Woodcock
    1 Sep 2015 | 12:10 pm
    Sometimes telling your story requires more than a blog post, guest article or ebook. Visual content can help you move your audience, convey detailed information quickly, entertain your market and inspire people to take action in ways some written content can’t. To add some variety to your content marketing plan and tap into the power of visual content, consider these four creative content types. Videos Videos can be very moving, make an audience laugh and tell your story in a creative way that combines visual elements and sound. Using images, video footage, music and voiceovers, you can set…
  • What your Social Media Responses Really say About You

    Amy Catling
    31 Aug 2015 | 11:51 am
    The things you say on social media and the content you post are extremely important. But, the way you respond to different comments and situations also says a lot about your business. Remember that on social media, people are watching your business closely and you have an excellent opportunity to serve your market and boost your online brand and reputation. Quick Customer Service If you are quick to provide customer service through social media, you are telling people that you are listening, that you care about their concerns and that you work hard to meet your customers’ needs. You can…
  • 3 Strategies to Keep People Coming back to your Site

    Mark Woodcock
    28 Aug 2015 | 10:35 am
    Is your website the kind that visitors come to once and then never return to? If it is, you could be missing big opportunities to engage with your market, increase sales and solidify your online brand. But, taking your site to the next level and working strategically to bring people back again and again will make it a more effective marketing tool. Become a Current Resource Positioning yourself as an industry resource makes you stand out online and helps you raise brand awareness. It also helps you gain your market’s trust and build the kind of relationship you need to be successful. When…
  • Why Social Media Preparation should be a Priority

    27 Aug 2015 | 12:20 pm
    To your market, your social media accounts and posts may seem casual, spur-of-the-moment and even unplanned. While you may want your audience to see your posts this way, behind-the-scenes preparation should be one of your top priorities. Why Preparation is Key If you want your accounts to look updated, fresh and current, why should you prepare in advance? It’s possible to have a strategic plan without sacrificing that casual feeling, and by doing this you’ll get much more out of social media. While some social media posts can be unplanned, most of them should support your overall…
  • Why all Employees need to Know Your Social Media Plan

    26 Aug 2015 | 1:26 pm
    At many businesses, the marketing department oversees the social media marketing strategy. In some cases, a separate social media marketing team manages social media accounts, strategies and tactics. While this approach to social media marketing can work, it’s beneficial for all employees to understand some social media marketing basics, even if they aren’t directly involved in the marketing strategy. Move in the Same Direction When everyone understands what your social media goals are, why you use different networks and how they help you build your brand, everyone can move in the same…
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  • Google To Penalize Mobile Web With App Interstitials Starting November 1

    1 Sep 2015 | 1:17 pm
    A while ago, Google posted an update on its Webmaster Central blog, telling webmasters that App Interstitial are not mobile friendly. This has been a continuation to the earlier hints that Google dropped regarding App interstitial practice & its negative effect on user experience. Daniel Bathgate, a Software Engineer at Google Search goes on to elaborate that Smart banners is a more user friendly alternative to annoying app interstitials. Moreover, starting today, app install interstitial practice is going to be included in Mobile-Friendly Test tool by Google & if you are not sure…
  • Login To My Business Account Or Risk Deindexing : Google

    27 Aug 2015 | 12:26 pm
    Since Google updated its Local Pack layout, there have been “wildfire” speculations among SEO community on how the future of Google+ is going to shape out in Local Search-scape. To recap, apart from only 3 listings showing up on Google’s page 1 (versus 7 listings that used to show earlier), another important aspect of this update was that it got rid of all elements that made Google My dashboard relevant for businesses. However, yesterday, on 26th August 2015, Google+ sent out a warning advising them to login to Google my business accounts more frequently or risk getting…
  • Google Hints On A Future Penalty Targeting App Interstitials

    25 Aug 2015 | 1:17 pm
    A few days ago, Google released an interesting case study on its official webmaster blog. This case study had a subtle underlying ominous tone that hinted readers on the fate of websites that might be affected due to app interstitial that force users to download app in order to access “locked content”. David Morell, a software engineer at Google+, goes on to elaborate in the blogpost by citing their case study regarding Google+ mobile web to establish some interesting facts. Case Study #1 – Interstitial Enabled On Google+ Mobile 1) A user’s “internal user…
  • Official Twitter Feeds Now Find Home On Google Search Results

    21 Aug 2015 | 12:37 pm
    Earlier today, Google announced that its going to extend its desktop results by displaying official Twitter Feed for all English searches it deems important. Here is a tweet from Google that announces the latest update:- Hey, @twitter. Search party at our place. Meet us on desktop? — Google (@google) August 21, 2015 Impact of Social Media on Google’s Algorithm has been a much debated topic among SEO communities. While, Moz’s list of 2015 ranking factors gives a Brand’s Twitter performance a negligible importance in search engine rankings with most…
  • Going Mobile Only, Not The Best Approach – Google

    19 Aug 2015 | 12:50 pm
    Mobilegeddon was perhaps one of the most significant update that Google rolled out in 2015. There has been a significant shift in the number of mobile devices that are now outnumbering desktop sales. Earlier on 17th August, while discussing the merits and demerits of a “mobile only” website – John Mueller clarified how  Google treat’s websites that do not have a desktop version. The question asked was with regards to a user inquiring with Google’s John Mueller that if having a “mobile only” website is OK for a product that targets just the mobile…
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    Kim Garst Boom Social - Social Selling Strategies That Actually Work

  • Top 10 Things You Should Never Post on Social Media

    Kim Garst
    2 Sep 2015 | 2:30 am
    Social media has made it possible to share your thoughts and ideas with thousands of virtual strangers, literally within seconds. You barely need to have formed a cohesive thought, and BOOM! There it is, posted for the world to see. But before you hit that ‘publish’ button, do me a favor: run through this list […] The post Top 10 Things You Should Never Post on Social Media appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • 6 Ways Brands Are Using Periscope

    Kim Garst
    31 Aug 2015 | 2:30 am
    Periscope is opening up a whole new world for savvy marketers and business owners. Sharing live video broadcasts can help you connect with your prospects and community in a whole new way, making your brand more real, more relatable and more accessible. Here are 6 ways brands are using Periscope: 1. Live streaming contests “A hot […] The post 6 Ways Brands Are Using Periscope appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • Get Amazing Results with Facebook Ads and $10/Day!

    Kim Garst
    26 Aug 2015 | 2:30 am
    Facebook ads can be a GREAT way to extend the reach of your posts, get new likes on your page, or drive traffic to your site. The problem is, it’s also easy to waste a TON of money if you don’t know what you’re doing! This post will give you some tips for making the […] The post Get Amazing Results with Facebook Ads and $10/Day! appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • 3 New Graphic Apps That You HAVE to Check Out

    Kim Garst
    24 Aug 2015 | 6:19 am
    You know I LOVE graphic apps! Having unique, eye-catching images to use on social media is so important, but most don’t have the graphic design skills or software necessary to create them. That’s where graphic apps come in: they allow you to create and edit images, and overlay quotes and other text, all without any […] The post 3 New Graphic Apps That You HAVE to Check Out appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • Instagram Ads Will Soon Be Open to Everyone!

    Kim Garst
    18 Aug 2015 | 2:30 am
      If you’ve been wondering how you can leverage Instagram’s huge, engaged user base for your business, you can stop wondering. Instagram has announced that they will be opening up their advertising API, meaning regular business owners can now purchase ads on the platform! Prior to this, advertising on Instagram meant contacting a company rep […] The post Instagram Ads Will Soon Be Open to Everyone! appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
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    Jobhop's blog

  • Social Media Know How Is A Sought After Skill

    Jobhop Jobhop
    3 Sep 2015 | 1:22 pm
    "Good communication skills required" doesn't just mean chatting to a customer on the phone anymore, employers want candidates who can communicate online. Social media is one of the most sought after skills these days!
  • Jobhop Had A Blab With Social Media Speaker Zoe Cairns

    Jobhop Jobhop
    30 Aug 2015 | 2:12 pm
    Who was in the Blab hot seat this week? It was Zoe Cairns, international social media speaker. Zoe gave some great tips on getting a career in social media marketing.
  • So You Want A Glamorous Social Media Job

    Jobhop Jobhop
    25 Aug 2015 | 10:35 am
    How many glamorous social media jobs can you think of? Fashion vlogger, travel blogger, Twitter PA, or perhaps a social media reporter, but are they really as glamorous as they sound?
  • Five Good Reasons To Become a Croupier

    Jobhop Jobhop
    25 Aug 2015 | 3:24 am
    "I want to be a croupier" isn't something you hear too often, why is that? It's not a career that's really spoken about at schools and colleges, perhaps it should be. If you love people, love to socialise, then a career as a croupier could be ideal for you.
  • The Stupid Interview And The Stupid Interview Questions

    Jobhop Jobhop
    17 Aug 2015 | 4:42 am
    Think back to the last interview you gave, did it go well? Did the candidate look puzzled when you asked them question 4 on your list? Was the candidate intimidated enough? Perhaps you should've put them in a more uncomfortable chair!
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  • Rhythm v2.0 Responsive WordPress Multi-Purpose Theme Nulled

    4 Sep 2015 | 1:27 am
    Free Installation & Setup Current download version is v2.0 Rhythm Responsive WordPress Multi-Purpose Theme Download WordPress Premium Themes and Plugins only at buddyfix. A Rhythm v2.0 Responsive WordPress MultiPurpose Theme Tested And Working, Original Script And No Malware, Malicious Injection, No Additional Call Backs. Click Live Demo Button to View Complete Themes Features. Changelog: Version [...] The post Rhythm v2.0 Responsive WordPress Multi-Purpose Theme Nulled appeared first on Buddyfix.
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    4 Sep 2015 | 12:37 am
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  • WPMUDEV WPMU DEV Dashboard Free Download

    17 Apr 2015 | 12:09 am
    Free Installation & Setup Current download version is v3.5.2 WordPress WPMUDEV WPMU DEV Dashboard The full WPMU DEV experience in your WordPress dashboard – from instant access to brilliant support to one-click installation and upgrades for our complete plugin and theme catalog. Free download all wordpress premium themes and premium plugins only at buddyfix. A [...] The post WPMUDEV WPMU DEV Dashboard Free Download appeared first on Buddyfix.
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    What's Next Blog

  • How the Google-Twitter Partnership Changes SEO for Brands

    BL Ochman
    22 Aug 2015 | 3:35 pm
    By B.L. Ochman Social Relationship Management Heats Up for Brands In a move that changes the SEO game for brands, Google is now including real-time Tweets in its desktop search results. They made the announcement in a Tweet, natch. Results show recent Tweets in carousel format for searches on a person or brand’s name. Approximately 5 Tweets are shown, generally close to the top of the main search page. Tweets began appearing in mobile search results since May, but this desktop rollout – for English language only right now – has been slow in coming. A win-win partnership The…
  • Google Hangout Video Calls & Hangouts on Air Now Easier to Start

    BL Ochman
    17 Aug 2015 | 7:06 pm
    By B.L. Ochman Both types of Google Hangout video conferencing apps – Hangout Video Calls and Hangouts on Air – now have their own stand-alone start pages. The new start pages are a clear indication of two things – that Google wants to increase emphasis on their excellent and multi-featured video conferencing apps and that they still suck at explaining the difference between the two. Dear Google: How about calling Hangout Video Calls “Google Video Calls” because that is what they are. Then it would be clear that Google Hangouts on Air are NOT Google Video Calls.
  • Bic Pens’ Women’s Day salute offends women

    BL Ochman
    13 Aug 2015 | 4:43 pm
    “Look like a girl. Think like a MAN” graphic: Spurs Outrage on Twitter and beyond Bic Pens, no stranger to offending women, has done it again. This time, Bic offended women on Women’s Day. Happily, a Tweeter named Harmony fixed it. Bic Pens apologized on Facebook, twice. The first time they said they thought they were “empowering” women. Then they deleted that comment. But, of course, what goes online stays online: Dear Bic Pens: you really must stop writing. Bonus Link: ‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews That time,…
  • Hillary Clinton and Jeb Bush Interns’ Photoshop War

    BL Ochman
    13 Aug 2015 | 11:14 am
    By B.L. Ochman In a political season where not much seems to make sense, Hillary Clinton and Jeb Bush are battling for social media supremacy – and it gets pretty silly sometimes. In what clearly had to be an attack of the PR interns: Hillary Clinton and Jeb Bush had a Photoshop war on Twitter. It started with Hillary talking about issues and quickly devolved. But, hey, at least THEY were discussing issues, unlike the leading Republican clown, er, I mean candidate. Hillary’s team Tweeted: Cost won't be a barrier to an education. Debt won't hold you back. Read Hillary's…
  • D.C. Diner’s Donald Trump Sandwich: Full of Bologna

    BL Ochman
    11 Aug 2015 | 10:21 am
    American City Diner in Washington, D.C. is offering a $6.95 Donald Trump Sandwich which is full of bologna. Owner Jeffrey Gildenhorn said he was inspired to create the sandwich by Donald Trump’s outlandish ways, according to WJLA. The sandwich is advertised on the marquee outside the restaurant located at 5532 Connecticut Ave. NW. The post D.C. Diner’s Donald Trump Sandwich: Full of Bologna appeared first on What's Next Blog.
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    FRANk Media

  • Social Media Statistics Australia – August 2015

    Beth Hawkins
    31 Aug 2015 | 11:29 pm
    Social Media Statistics Australia – August 2015 Statistics compiled by for August 2015   Social Media Statistics Australia – August 2015 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,900,000 UAVs 3. – 5,700,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,200,000 6. LinkedIn – 3,600,000 →
  • 5 Recent Facebook Ad Changes

    Beth Hawkins
    30 Aug 2015 | 4:22 pm
    Facebook ads have undergone many changes as of late, from ‘Call Now’ buttons, to the Ad Manager mobile ad tool and more, which all seeks to provide your business with further targeting options.   1. Call now button which connects you to Mobile users The new call now button is a great way for prospective →
  • Top YouTube Videos -August

    Beth Hawkins
    23 Aug 2015 | 4:41 pm
    YouTube continue to save us time by gathering the top trending videos for August. And what a month it has been for video – with Mick Fanning escaping a shark attack, a man fitting into a 6ft water balloon and 1000 musicians get together to persuade Dave Grohl to perform in Italy.   DC presents →
  • The Gender Split: Australian Digital Activity

    Beth Hawkins
    18 Aug 2015 | 10:29 pm
    A new study reveals that online activity is not equal among genders in Australia, with females being more passionate digital users than males.   Yes we all know it, woman are brilliant multi-taskers. And it appears that the new postmodern woman is now juggling digital activities, as a recent study highlighted that females are more →
  • 3 Things Worth Noting in Social Media This Week

    Beth Hawkins
    5 Aug 2015 | 5:28 pm
    Check out the latest happenings on social media this week: Google separates from Google+ Instagram opens it’s advertising to the masses Facebook releases page messaging Google separates from Google+ Google recently announced that it will be splitting Google+ apart by making the platform more focused on experiences. This redesigning means that Photos, Streams and Hangouts →
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    Number Direct » Articles

  • London On A Budget: The 5 Highest Rated Travelodge Hotels

    3 Sep 2015 | 6:27 am
    Doing London on a budget can be difficult as accommodation is so pricey. However, these five Travelodge locations might provide a solution for travelers.The post London On A Budget: The 5 Highest Rated Travelodge Hotels appeared first on Number Direct.
  • Amazon Fresh Likely To Launch In The UK, But What Is It?

    2 Sep 2015 | 1:00 am
    Amazon Fresh launched in certain areas of the United States with considerable success. It's likely it will reach the UK soon too. But what is Amazon Fresh?The post Amazon Fresh Likely To Launch In The UK, But What Is It? appeared first on Number Direct.
  • How To Use Asda’s Price Guarantee And Get The Best Deal

    27 Aug 2015 | 8:39 am
    Asda's Price Guarantee service makes a promise to customers: you will never be beaten by its major competitors on price.The post How To Use Asda’s Price Guarantee And Get The Best Deal appeared first on Number Direct.
  • Santander’s New Kitti App Makes Collecting Money Smarter

    20 Aug 2015 | 8:22 am
    Santander has developed a unique app, the first of its kind in the United Kingdom, that makes collecting a "kitty" of money smarter than ever before.The post Santander’s New Kitti App Makes Collecting Money Smarter appeared first on Number Direct.
  • How to Report Suspected Cruelty to the RSPCA

    Daniel Goss
    19 Aug 2015 | 3:04 am
    If you suspect an animal is being cruelly treated, you can report it to the RSPCA using these simple steps.The post How to Report Suspected Cruelty to the RSPCA appeared first on Number Direct.
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    My Online Smart Educational System

  • Have a Healthy Lifestyle

    Richard Wallen
    26 Aug 2015 | 8:10 pm
    Do You Want to Have a Healthy Lifestyle? I wanted to reach out to you to – one, let you know I am a real person; Two, let you know I’m in this for the rest of my life. My short story isn’t that short, and yet here is the summary – Cyndi and I […]
  • Why Is It Important To Have A Healthy Lifestyle

    Richard Wallen
    19 Aug 2015 | 7:24 pm
    How To Live a Healthy Lifestyle This is the first day that I finally have taken myself serious enough to get past the fear of what I am today. I am actually an amazing person, in as much of what I have been able to accomplish with my mind… it is the peculiarly definite shape I have […]
  • Your Turning Point to Success

    Richard Wallen
    28 Jun 2015 | 9:19 pm
      I said in my last message I would share a story with you, and I am. First, I want to open your mind here to now visualize these thoughts…see this in your mind now: The greatest achievement was at first and for a time a dream. The oak sleeps in the acorn. The bird waits […]
  • The Desire of Success

    Richard Wallen
    27 Jun 2015 | 4:24 pm
    The Difference Between Those Who Succeed And Fail What you should know about – Desire Every human being who reaches the age where they understand the purpose of wealth and the fulfilment of it, in most cases does not realize “wishes” do not bring great wealth. The desiring wealth “state of mind” becomes a belief once […]
  • Knowing What to Send and When

    Richard Wallen
    21 Jun 2015 | 8:11 pm
    Email Marketing: Knowing What to Send and When If you already have a list of subscribers who are passionate about your niche, it’s time to pull together all that research or what you know to set up a series of emails that you can distribute through your own autoresponder. You can trigger this to send out […]
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    TheeDesign Studio

  • We Made the TBJ’s Book of Lists!

    Lauren Curatola
    2 Sep 2015 | 4:00 am
    TheeDesign made the Triangle Business Journal’s Book of Lists again! We are excited to announce that TheeDesign has been ranked in the top ten for the Triangle Business Journal’s Book of Lists for the web design, advertising, and internet marketing industries. We have been ranked amongst the top 10 advertising and public relations agencies within the Triangle area. Our inclusion and ranking is a reflection of our hard-work and dedication to providing outstanding website designs and digital marketing campaigns for our customers. What is the Book of Lists? The Book of Lists is an annual…
  • Introducing Alphabet, Google’s New Parent Company

    Richard Horvath
    31 Aug 2015 | 4:00 am
    Google’s co-founders, Larry Page and Sergey Brin announced on August 10th that the company is to be renaming and reorganizing itself as a new conglomerate company that will be Alphabet. In short, Alphabet will act as parent organization for all of Google’s acquired endeavors, including Calico, its human longevity project, Fiber, its high-speed internet service, Nest, a smart-home-devices company and more. Google itself will continue to exist as we know it, centering on the search engine aspect of the company and operating under that particular umbrella. Essentially, the reasoning behind…
  • Writing Content That People Actually Want to Read

    Katie Sommerfeld
    26 Aug 2015 | 4:00 am
    Don’t you hate reading an article that’s nothing but paragraph after paragraph of text, with no images or headers to break up the content? Website visitors hate this too — and will most likely leave a website if they can’t easily find the information they are looking for. In a world where time is money, you have to be able to convince your visitors WHY they should invest their time into reading your content. So how do you prove to your audience that your material is worth reading in just a matter of seconds? Below are a few tips that you can use to create must-read…
  • 5 Tips For Writing Product Descriptions That Work
    17 Aug 2015 | 4:00 am
    In addition to having your content stand out to search engines, it is just as important that it stands out to your customers – the humans making the buying decision! Part of our job here at TheeDesign as internet marketers is helping e-commerce clients optimize copy for their product descriptions. Too often, we see store owners overlook the crucial step of optimizing copy for SEO and buyers, or completely bypass writing product descriptions altogether! Time is a major factor in this decision to de-prioritize product descriptions. But taking a few moments to write unique, optimized text for…
  • How to Use a Hashtag for Your Business

    Sharon Dawson
    12 Aug 2015 | 4:00 am
    Hashtags are a big part of social media today. It’s a way of sharing your thoughts with the world on recent events such as #grammys or the republican presidential #debates. Hashtags are used for categorizing content on social media, and widely used by businesses on Twitter and Instagram. Using a hashtag in your post is a great way to get your voice heard by others in relation to the topic you’re talking about. These four tips will help you properly use a hashtag when posting on social media for your company. Use the Same Hashtag as Others When you’re talking about a common theme, you…
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    ME Marketing Services, LLC

  • 35 Marketing Tips to Get (or Keep) Your Business Going

    Mandy Edwards
    19 Aug 2015 | 4:00 am
    Mandy Edwards This will probably be the 100th post of marketing tips you’ll read this month. However, everyone can use a list of good marketing tips to keep them going.   Owning a business and handling your own marketing can be fun, but tiresome as well. There’s no greater rush that promoting a business. Something just gets you excited and ready to shout to the world about your business.   In honor of my 35th birthday, I’m writing posts around that number – 35. So here are 35 great marketing tips to get (or keep) your business going…   1. Know your “why.”…
  • 5 Easy Ideas for Creating Content Your Audience Craves

    Jennifer Hanford
    13 Aug 2015 | 4:00 am
    Jennifer Hanford Are you responsible for creating and publishing the content for your business’ website and/or social media pages? If so, then you already know that creating content for your specific audience involves time and commitment – not to mention a reasonable amount of creativity. As I mentioned in a post from earlier this year, content marketing should be a top priority for your company by now – if it isn’t already. The percentages of businesses that are experiencing success from their content marketing strategies has increased dramatically over the past couple of years.
  • 35 Reasons it Rocks to be an Entrepreneur

    Mandy Edwards
    11 Aug 2015 | 4:00 am
    Mandy Edwards I am one of those ones who spreads their birthday out for an entire month, and yes, August is my birthday month! One of the things I’ve been blessed to do in my almost-35 years on this Earth is start and run my own business. It was always a dream and now it’s a reality. In honor of my 35th birthday, I am going to share with you 35 reasons is absolutely rocks to be an entrepreneur!   #1 – I get to set my own schedule. If I want to get up at 6am to get started, great! If I want to work from 8pm-12am, great! The ability to set my own hours is freeing.  …
  • 5 on the 5th Interview: Ian Anderson Gray

    Mandy Edwards
    5 Aug 2015 | 4:00 am
    Mandy Edwards This month I want to introduce you to Ian Anderson Gray. Ian was someone I saw start popping up in my Twitter news feed via other people I follow and so of course I started following him! I got to know him via many Twitter conversations and admire what he’s doing in the UK. Read below my interview with Ian and then go follow him on Twitter!   Name: Ian Anderson Gray Title: Founder of Seriously Social & Partner of Select Performers Internet Solutions Company: Seriously Social Website/Blog: Twitter handle: @iagdotme Question 1: Why did you choose to work in…
  • Why Marketing & Advertising is Storytelling

    Sarah Voiselle
    28 Jul 2015 | 4:00 am
    Sarah Voiselle You can primp and polish almost anything to make it gleam and glimmer, but making something beautiful doesn’t make it unique and doesn’t make it effective.   The same can be said with advertising and PR. You can devise the most astounding campaign that implements every creative tool in the book and then some, but if your message doesn’t resonate with people, you have lost.   This summer I had the privilege of attending the Cannes Lions International Festival of Creativity, where I absorbed the knowledge and advice advertising and PR professionals had to give…
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    Minneapolis Social Media Marketing

  • How to Make Blogging Suck Less: 6 Reasons You Need to Have a Guest Blogger

    Jens Pinther
    4 Sep 2015 | 7:17 am
    Your blog on your website is a major point of entry to your content and services. As a small business owner, your blog is an excellent tool to draw people in to what you do. Is it a chore? Sometimes. But that’s why you can get someone else to write for you! For this reason and many more, guest bloggers can really add something important to your content. See the benefits to having guest bloggers below: Drive more traffic If you’ve had a blog for a while, your analytics are probably pretty consistent. Adding a guest blogger can help drive more traffic to your website in a number of…
  • Why Headlines Are Like a First Date

    Jens Pinther
    15 Aug 2015 | 12:15 pm
    If you’re like me, and you spend a lot of time on your content when you write blog posts for your small business or organization, you want your words to be heard! If you spend energy crafting an article for someone to read, it’s hard when nobody cares about what you have to say. One of my favorite blogging tips is to see your blog as a relationship with your reader. The first date A headline is the first date of the short relationship a reader will have with your content. This is the time to wear your nicest clothes and maybe even spray a bit of cologne or perfume (but not too…
  • Getting the Most Out of Yoast–an SEO Tutorial

    Jens Pinther
    23 Jul 2015 | 7:50 am
    It can be easy to ignore excellent plugins on WordPress. Sometimes you just want to write a damn blog post and move on with your day. But Yoast isn’t something to overlook. WordPress SEO by Yoast is a fantastic tool, yet it won’t do you much good if you don’t know how to use it well. Here’s an SEO tutorial that should help you with that: First, the WHY: Yoast is a plugin that makes sure you have your SEO ducks in a row. These are SEO ducks. In a row. It’s because we used Yoast. Having your SEO ducks in a row means that your post, with all the work you put into…
  • Getting Started with Your Business Online

    Nicole Harrison
    14 Jul 2015 | 4:17 pm
    Let’s say you are starting a new business, or perhaps you are finally deciding to bring your business online. How do you get started? This is a guide with some basics. The actual, specific strategy for every business will be unique, and there are many questions you will have to answer based on looking at your own business, not a general model. Some basics to get you started with that are below. Your name and URL The first thing is probably the most important. What are you naming yourself? If you are an existing business and you already have a name, this is still something to think…
  • Make Blogging Suck Less: How to Be Your Own Editor

    Jens Pinther
    26 Jun 2015 | 9:40 am
    Not every business has the luxury of having its own editor on staff. Not every company has enough staff to even grab a second pair of eyes on a piece. Especially if you don’t have the budget to have someone edit for you, you are on your own! If you’ve gotten over your writer’s block and created some not-so-bad-if-you-don’t-say-so-yourself content, it’s up to you to make sure that your writing is free of grammatical blemishes. It’s your responsibility to publish/send content that is not going to embarrass you as the writer or the company you’re…
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    Oracle Social Spotlight

  • How Do You Motivate The Unmotivated?

    Maggie Schneider Huston-Oracle
    3 Sep 2015 | 8:52 am
    As part of August’s Employee Advocacy (EA) month, Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston spoke with Jason Seiden, CEO of Brand Amper, about how to jump start EA.   Maggie Schneider Huston: We’ve done a lot this month on EA, but one theme keeps resurfacing: the disengaged employee. The one who may participate on social media, but won’t touch anything that smells of employee advocacy. How do you motivate the unmotivated?  Jason Seiden: You don’t.  MSH: *laughs* Well, then, what do you do?  JS: The problem with “employee advocacy”…
  • 4 Fatal Mistakes When Launching An Employee Advocacy Program

    Maggie Schneider Huston-Oracle
    1 Sep 2015 | 8:45 am
    As part of Employee Advocacy (EA) month, Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston spoke with Trapit CEO Hank Nothhaft, Jr. Maggie Schneider Huston: I’m going to get right down to it - what’s the worst thing you can do when launching an EA program? Hank Nothhaft, Jr: *laughs* Well, there are a few. The first fatal mistake that companies make is what I call the “set it and forget it” approach. You can’t just buy the software and do some fanfare at the beginning; you really need to engage with employees routinely and consistently. That means giving…
  • Tumblr Joins Expanding Lineup of Social Properties Supported by Oracle Social’s SRM Platform

    Maggie Schneider Huston-Oracle
    27 Aug 2015 | 8:08 am
    Big news: Tumblr is joining Oracle Social’s SRM Platform!  Tumblr is much more than your average micro-blogging site. In today's image-focused, socially driven environment, Tumblr is gaining in importance with brands. As our partner NBC Sports noted in AdWeek, "Tumblr is a visually rich, social-friendly platform" that they found a "perfect" place for SuperBowl content. According to Tumblr, there are 251.8 million blogs publishing 80 million posts in 16 different languages PER DAY on Tumblr. Unlike other social media websites, you aren’t limited by the format of…
  • Five Lessons Learned at the CRM Evolution

    Maggie Schneider Huston-Oracle
    21 Aug 2015 | 7:57 am
    1. Customer Service is the New Marketing We didn’t coin this phrase, but we certainly believe it. Traditional “customer service” has evolved beyond resolving issues; now, customer service builds brand loyalty. The engine behind this change is social media. As people turn to social media for customer service related questions, Oracle is leading the industry with innovative social service capabilities. We recently announced our expanded partnership with Twitter for enriched insights to create next-generation social service solutions, as well as our recent integrations and…
  • Using Employee Advocacy Tools to Communicate to Millennials

    Maggie Schneider Huston-Oracle
    19 Aug 2015 | 9:45 am
    As part of August’s Employee Advocacy (EA) month, Oracle Social’s Senior Content Manager Maggie Schneider Huston spoke with Russ Fradin, CEO of Dynamic Signal,* about how to build your team through EA tools.   Maggie Schneider Huston: So let’s start with the basics. How do you convince CEOs that they need an EA tool?  Russ Fradin: It hasn’t been that hard. They really spend a lot of time thinking about their employees, and EA is an extension of that relationship. Every CEO understands that their employees are their best assets, as well as their best advocates.  MSH:…
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  • 6 Ways to Tackle Employee Turnover

    Eyal Lewinsohn
    3 Sep 2015 | 1:03 am
    By the end of this year, barring any dramatic changes, cross-industry employee turnover in the US will amount to approximately 15.7%. That in itself may not be such a dramatic figure, but you gain perspective when you cross turnover rates with turnover cost. As it were, it costs $1.5 million dollars to replace 12 employees. Of course, this number is highly significant .   Now that I have your attention, let’s see what we can do about eliminating this gaping black hole in your organizational expenses. There is very little room for hacks and tricks in the employee retention trade. In fact,…
  • 8 Top Social Media Experts Weigh in on Real-Time Marketing

    Tapajyoti Das
    2 Sep 2015 | 11:09 am
    If you’ve ever attempted to run a real-time marketing campaign, you know how challenging it can be. There are so many factors involved in getting it right: creating compelling content, understanding your audience, connecting to your audience at the right time, choosing the right real-time events to engage with… not to mention changing your strategy on the fly if you’re not hitting your targets. Despite the challenges, real-time marketing offers up some serious benefits. It has the potential to be a powerful tool in your marketing arsenal. And what better way to learn how to make…
  • 5 Ways to Repurpose Your Scopes

    Kevin Arrow
    2 Sep 2015 | 3:43 am
    Periscope is a fantastic, simple to use live streaming platform. It enables entrepreneurs and business owners to make a deeper connection with their audience through live interaction. However, you’ll soon find that even if you Scope for just 10 minutes a day, every day, you’ll have a lot of video content. You don’t want it to go to waste, so what else can you do with your Scopes when you’ve finished your live broadcasts? In this blog post you’ll discover 5 ways to repurpose your Scopes, how to use your Casts to grow traffic and subscribers, in fact I know…
  • LinkedIn: Make A Connection Not A Sale

    Andrew Jenkins
    2 Sep 2015 | 1:02 am
    Many people use LinkedIn to: promote their business promote themselves grow their network pursue a job What if the objective was to help? If people put others first on LinkedIn then what would happen? Could a change in approach mean a change in the outcome? Early Adopter I have been an advocate for LinkedIn for quite some time. As someone who was one of the first two hundred thousand members on LinkedIn, I have believed in its value for over a decade. I have gone so far as to develop social selling training curriculum founded on LinkedIn and its capabilities. Despite it being one of the…
  • How to Start a Website – 3 Recommended Solutions

    Zac Johnson
    1 Sep 2015 | 1:00 am
    Starting your very first web site or blog can be quite intimidating. However, thousands of new sites are going live every single day from people who have never used the internet or started a site of their own. With so many people running to the internet to learn how to get started with their own site, I wanted to throw a little resource guide together to explore the many different solutions at hand. Create a 100% Free Site with WordPress or Blogger The easiest way to get started with a site of your own, is to simply go to or Both of these sites are major players in…
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  • Don’t be the Annoying Brand: Social Media Marketing Plans Without the #FAIL

    Matthew Yeoman
    4 Sep 2015 | 1:41 am
    Social media is becoming the go-to avenue for businesses to directly communicate their marketing to their potential customers. It is also a place where many amateurs show up with the worst social media marketing plans imaginable. These are the #Fails. You don’t want to be a #Fail, right? Read this article to learn about ten […] The post Don’t be the Annoying Brand: Social Media Marketing Plans Without the #FAIL appeared first on Devumi.
  • Launch your Pinterest Branding Strategies in 7 Steps!

    Matthew Yeoman
    28 Aug 2015 | 2:11 am
    Given the growing popularity of the platform, and the incredible ROI brands are reporting, it’s time for you to launch your Pinterest branding strategy. While Pinterest is quite different from most social network, you can master it and see some great returns. This article is going to outline the beginnings of your Pinterest branding strategies […] The post Launch your Pinterest Branding Strategies in 7 Steps! appeared first on Devumi.
  • What is LinkedIn, and How Can I Use it to Get a Job?

    Matthew Yeoman
    21 Aug 2015 | 2:06 am
    We have social networks for the whole family: Facebook. Social networks for those obsessed with pictures of their food: Instagram. And social networks for the terminally impatient: Twitter. But what is LinkedIn? To put it simply, it’s a social network for the professional. What kind of professional? Well, anyone with any job, really! No matter […] The post What is LinkedIn, and How Can I Use it to Get a Job? appeared first on Devumi.
  • How to Make Vines that People LOVE to Watch

    Matthew Yeoman
    14 Aug 2015 | 2:40 am
    Ever since it was bought up by Twitter back in 2013, Vine has been taking off at an astronomical pace. In January of this year they claimed to be at around 1.5 billion loops PER DAY. With the platform taking off, more and more people are asking how to make Vines. With the right content, […] The post How to Make Vines that People LOVE to Watch appeared first on Devumi.
  • The 12 Best Twitter Analytics Tools for Online Marketing Success!

    Matthew Yeoman
    7 Aug 2015 | 3:22 am
    Having good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing. This is because Twitter is one HUGE conversation taking place in one online space – The Twittersphere. When you think of Twitter like that you’ll understand why Twitter analytics tools are going to be […] The post The 12 Best Twitter Analytics Tools for Online Marketing Success! appeared first on Devumi.
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  • The 8 Essential Resources You Need for an Epic Launch on Product Hunt

    Roy Povarchik
    19 Aug 2015 | 12:41 am
    If you run a startup and still haven’t heard of Product Hunt, it might be a good time to refresh your news sources. A successful product launch on Product Hunt can get you anything between 5,000 to 250,000 users and help you get the attention of the press, sometimes even better than your PR outreach. Product Hunt, founded by Ryan Hoover is a website where anyone can submit a new product, app, service or Ebook, and readers can upvote or downvote their favourite submissions. Every day there’s a new list of tech products (which is actually a good thing for your product) , ranked by numbers…
  • 9 Webinars To Help Sharpen Your Growth Hacking Skills

    Roy Povarchik
    19 May 2015 | 12:36 am
    I love webinars. Webinars combine the appeal of a masterclass — private and personalized — with the learning style of a lecture. If, as a company, you’re not sure how webinars fit into your content strategy, you can see what 77 webinars have done for Kissmetrics. Basically, webinars are a great learning tool for marketers and startups. You get to listen to top experts from your own home or office and ask them questions — that they’ll actually answer, something that rarely happens at conferences. My team and I are all big fans of webinars; we use them to keep up-to-date…
  • The Ultimate List Of Tools For Growth Hackers [public Spreadsheet]

    Roy Povarchik
    13 May 2015 | 1:34 am
    Ever since growth hacking became a ‘thing,’ the Internet has been overloaded with endless lists of growth hacking tools. After “How can I learn to be a growth hacker?” or “What are the best resources for growth hackers? ;”, “What tools growth hackers use” is the most commonly-searched query. On a day-to-day basis, beside having the right growth mindset, growth hackers need different tools and skills: Understanding of analytics, landing page optimization, social media and content, email marketing, build referral programs, etc. For every need, there is now…
  • Growth Hacking Your B2B Strategy [Webinar Invitation]

    Roy Povarchik
    10 May 2015 | 11:35 pm
    Hi all, It’s been quite a while since my last blog update; talk about practicing what you preach, right? Anyway, the main reason for this pause was because my team and I are working on some really cool new things, which we will start announcing little by little. Today, I am proud to announce our new webinar series! Brace Yourself: The Webinars Are Coming. After a few successful webinar pilots we’ve conducted over the last few months (the webinar with Swayy was completely sold out in under 15 minutes!), we decided to go full speed ahead introducing a curated series. Lets go to the…
  • Instagram Layout: 4 Ways To Use Instagram’s New App For Your Marketing

    Roy Povarchik
    25 Mar 2015 | 1:37 am
    Just a couple of days ago, Instagram announced their latest iPhone app called ‘Layout’. On their blog, Instagram describe ‘Layout’ as an app that: “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity.’ While Instagram are definitely not the first ones to go into the collage business, you can be sure that by them introducing this new opportunity we are going to see an overflow of new collages created by users and brands. In this post I want to give you a quick introduction of ‘Instagram…
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  • How Sales Executives Use Twitter

    Carter Hostelley
    30 Aug 2015 | 11:09 am
    While there may be debate about whether LinkedIn or Twitter is more popular with salespeople, there’s no question that sales executives are becoming more active on Twitter. Why? They understand the power of the micro-blogging platform as a way to […]
  • How Can B2B Marketers Create More Engaging Content?

    Tasia Gonsalves-Barriero
    25 Aug 2015 | 10:47 pm
    You know the struggle is real when 54% of B2B marketers find it difficult to create engaging content. Add a noisy and crowded marketplace to the mix and you’ve got yourself a marketer with lots of content but poor ROI. […]
  • What Social Data About CIOs Means for Marketers

    Carter Hostelley
    19 Aug 2015 | 2:19 pm
    Ever since Gartner predicted that CMOs would be spending more on technology than the IT department, we’ve been hearing all about the chief marketer’s growing influence. And with the explosion in vendors selling “MarTech,” it seems Gartner’s prediction may come to pass. […]
  • Build an Employee Army of Social Media Rockstars

    Jennifer Kirk
    14 Aug 2015 | 12:51 pm
    Recently, I wrote 5 Keys to a Successful Employee Advocacy Program. One of the points I touched upon is the importance of social media training for employees. According to a 2014 Pew Research Report, 71% of online adults are active on […]
  • Social Insights Data: What Are Search Marketing Pros Talking About?

    Karri Carlson
    3 Aug 2015 | 10:19 pm
    Like search keywords, popular hashtags are a good indicator of what people are paying attention to, talking about, searching for, and sharing on social media. But if you’ve ever checked out Twitter’s global trending hashtags, you’d be forgiven for wondering […]
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  • How to improve your video SEO on YouTube

    25 Aug 2015 | 9:56 am
    Well, the answer might be – a non-existent or a flawed Video SEO (Search Engine Optimization) strategy. For the uninitiated- Video SEO is a technique that can help optimize video content for search engine traffic. To get views on YouTube, your video should be easily searchable. And to make sure that your video is search aligned, you should follow some of the best practices that I share here in this blog. 5 Best practices to improve your Video SEO: 1. Keep the filename meaningfulThe filename of the video should resonate with the content within it. It should be easy on the eyes and not too…
  • Marketing Twitter Become a Power of Your Website

    26 Jun 2015 | 11:05 am
    With the development of technology has now advanced age and the subject of the modern world to improve the well-being that have been found to be perfect. Why is that? Therefore, in today's marketing world has positive influence by providing different platforms and are already available on the internet. So that the businessman can utilize social media as a tool to help in the marketing and sales worldwide. There are several tools to improve online marketing. However, at this point a lot of social media which is found as a first step to promote the most appropriate site and very easy. This,…
  • How to Choose The Most Appropriate Font for Websites

    26 Jun 2015 | 10:54 am
    With the times, a lot of the font list that is growing more. Currently there are hundreds of thousands of different fonts in every day. With the font, then we can use these fonts for your website. However, on the other hand we choose the most appropriate fonts for websites is not easy. However, when we have the desire to try to use, then we can do well. Lots of experts bloggers who always design to create fonts with a more unique style models. So it would be easier to help the beginner bloggers who are still in need and can not make it. The benefits of using fonts on the website can avoid the…
  • Selling Ad Space in Your Blog for Earning Money

    25 Jun 2015 | 9:09 am
    A simple way to earn money from your blog or website is by providing an ad space for those who want to advertise their products. While you have experienced putting AdSense to your blog and earn money, now you can reverse it by providing an ad space for advertising. Surely this is not easy because firstly you need to have a high traffic website or blog first to make the advertiser want to use the space in your website for advertising their products. Without a high traffic website, your ad space will not be used by any advertiser.Read more »
  • Things to Consider When Looking for the Best Web Design Company

    25 Jun 2015 | 9:02 am
    Websites are the calling cards of every online venture that you should be proud of! It should provide relevant information along with pleasant viewing to all its users, achieved through quality web development and designing services. With advancements in the field of internet marketing and web technologies, now the market is over-flooded with avowedly best web design company. Therefore, selection of a good web designing company has become a tricky task. However, there are many determinants based on which a probable decision is reasonable as well as worth the value of your hard earned money.
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    Meshfire : Social Media Management Dashboard with AI

  • Meshfire is having a party at PAX PRIME and you are INVITED!

    25 Aug 2015 | 1:17 pm
    Are you in the Seattle area this weekend? Attending PAX PRIME? We would love to meet you!  Come join the Meshfire team and our friends at Nkidu for a cider or two at Capitol Cider! Where: Capitol Cider, 818 East Pike Street When: Sunday, August 30th 9pm-2am Cost: $10 ($35 dollars worth of awesome indie games provided with ticket and a bunch of giveaways!) Don’t have a PAX badge? No problem! This event is open for everyone 21 and up! SIGN UP HERE! 
  • And the winner of our second New Nintendo 3DS XL Giveaway is…

    12 May 2015 | 9:18 am
    We’ve read your tweets, counted your signups, took a break with some quantum mechanics, and finally finished that killer mission in Destiny. Now here’s our big winner for the New Nintendo 3DS XL! *DRUMROLL* *MORE DRUMROLL* Our winner is…. Kim Kihega! (@KKihega) CONGRATS TO Kim! We’ll be contacting you shortly via Twitter and Email! Thank you all for entering this contest! We had over 6,700 entries on this one! Stay tuned for our next contest coming up soon. What would you like us to giveaway next? In the meantime, check out Meshfire for handling your tweets. Now FREE…
  • Here’s another chance: Win a Nintendo 3DS XL and get Meshfire FREE

    26 Apr 2015 | 11:00 pm
    Trying to manage a community on Twitter? Have one account? Trying to grow your online presence? Sign up for Meshfire FREE today and get a chance to win a New Nintendo 3DS XL! Meshfire is FREE forever for a single twitter account and we’re also offering you another chance to win a new Nintendo 3DS XL. You might already know that Meshfire is the world’s only intelligent agent for social media. You’ve seen the neat, intuitive taskboard that keeps all your work organized. You’ve found trending conversations, users to follow and topics to talk about. Meshfire has all this…
  • VentureBeat names Meshfire a ‘Best Bet’ among Social Media Management tools

    22 Apr 2015 | 5:22 pm
    Ranked #1 and #2 for small- and mid-sized enterprises. Meshfire, the only social media management platform powered by artificial intelligence, today announced that VentureBeat Insights has named Meshfire as a “Best Bet” in its 2015 “Social Media management: Tools, tactics and how to win” report. VentureBeat defines a social media management platform as a software platform that delivers 10 capabilities across three categories: automating the production of social output, allowing for mass consumption of social messages, and analyzing data from social networks. The full report is…
  • And The Winner of the Nintendo 3DS XL from Meshfire is…

    24 Mar 2015 | 10:00 am
    We’ve read your tweets, counted your signups, did some laundry and worked on our dance moves. Now here’s our big winner for the New Nintendo 3DS XL! *DRUMROLL* *MORE DRUMROLL* Our winner is…. Mana Drake! (@manadrake ) CONGRATS TO MANA! We’ll be contacting you shortly via Twitter and Email! Thank you all for entering this contest! We had over 1000 entries on this one! Stay tuned for our next contest coming up soon. What would you like us to giveaway next? In the meantime, check out Meshfire for handling your tweets. Now FREE for one twitter account! 
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  • Cool Giveaways on Instagram, Twitter, and Facebook That Caught My Eye

    Sam Social
    24 Aug 2015 | 8:44 am
    Social media giveaways can be an important component for social media marketing success (especially for an e-commerce business). But how do you create one that gets great engagement? Here’s a few recent giveaways I’ve noticed on Instagram, Twitter, and Facebook to get your creative juices flowing.   1Twitter: Go Ahead Twitter Giveaway: Retweet & Follow for a Chance to Win a Summer Basket  @goahead gave away a summer snack basket of goodies to people who retweeted and followed them. The peek at the tempting basket made me think about those yummy treats in a nice quality…
  • Promote Constant Contact Events and Campaigns Easily from Rignite

    Sam Social
    25 Jun 2015 | 9:35 pm
    We’re happy to announce our integration between Constant Contact and Rignite! Rignite customers can now easily promote Constant Contact events and email campaigns on social media, saving time and getting faster results. With the Rignite Campaign wizard, customers are able to easily create a series of posts to promote a sale, giveaway, contest, blog, download, seminar, and more. Now, with the integration of Constant Contact, it’s easy to manage and promote events with Rignite. We’ve even created a special social campaign type for Constant Contact customers. Create and manage…
  • 5 Proven Ways To Grow Your Facebook Fan Page

    Guest Author
    18 May 2015 | 5:00 am
    Today’s guest author is David Schneider. Dave is the cofounder of NinjaOutreach, an innovative new Blogger Outreach software for marketers. He writes about business and entrepreneurship at SelfMadeBusinessman, and enjoys travel. There’s been a lot of talk lately about the value of a Facebook Fan Page. Groove, a customer support software, made a huge splash when they deleted their Facebook Page. There number one reason was that it was “embarrassing”: “We have more than 2,000 customers, 20,000 blog subscribers and many thousands of unique visitors each week. And yet Groove had…
  • Easy-to-Use Social Media Proposal Template to Win More Clients

    Glen Kosaka
    13 Apr 2015 | 5:31 am
    Would you like to create a social media proposal to win new clients? Are you looking for a social media proposal template to get your creative juices flowing? With so many social media activities to offer your potential clients, it’s hard to know where to start and how to communicate the value. Here’s the bottom line: Your proposal needs to identify the key social media activities that will deliver business results. Start by understanding what drives business for your client. And communicate to them how social media can help them move the needle on those things that grow their business.
  • Is Reposting Blog Content On LinkedIn Pulse, Medium, and Other Sites a Good Idea?

    Kim Cooper
    23 Mar 2015 | 5:45 am
    I’ve been questioning recently whether publishing to sites like LinkedIn Pulse and Medium is worth my time and effort. While the benefit seems obvious (more eyeballs on your content) there’s a big cost—the precious time it takes to create content. Compared to guest posting on other sites, LinkedIn and Medium use “no follow” links so there’s no link building SEO benefit. The benefit is purely exposure, awareness, and branding. And those are fleeting benefits, unlike the long-term benefits of creating content on your own site. So what about reposting blog content? It would certainly…
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    moreFollow Twitter Tips

  • Are You Losing Money by Not Using Social Selling with Twitter?

    Laura Kimball
    28 Aug 2015 | 10:30 am
    If your social media strategy does not include social selling on Twitter you’re losing money by missing a great opportunity. There is a lot of talk about social media marketing but not as much about social selling. If you’re running a business sales should be your primary focus, right? Marketing is about generating interest and... Read More ... The post Are You Losing Money by Not Using Social Selling with Twitter? appeared first on moreFollow Twitter Tips.
  • 10 Quick Ways to Generate Real Twitter Leads

    Laura Kimball
    31 Jul 2015 | 12:31 pm
    There is no surprise that I am a big fan of Twitter for our business leads. Twitter has a very active community and can be a valuable marketing tool if used correctly. When it comes to using Twitter for business leads, it’s about more than just followers – It’s all about the engagement! I have... Read More ... The post 10 Quick Ways to Generate Real Twitter Leads appeared first on moreFollow Twitter Tips.
  • How to Grow Your Twitter Followers Fast by Spying on Your Competition

    Laura Kimball
    23 Jun 2015 | 10:25 am
    Looking For More Targeted Twitter Followers? Try Spying on Your Competition! Twitter marketing only works if you have an audience. The more targeted your audience the better you will perform. One of easiest ways to acquire more targeted Twitter Followers is by following people already following your competition. Yes in Social Media it is really... Read More ... The post How to Grow Your Twitter Followers Fast by Spying on Your Competition appeared first on moreFollow Twitter Tips.
  • Are You Making The Most of Twitter For Your Business?

    Laura Kimball
    22 May 2015 | 3:41 pm
    Are you missing out on what Twitter can do for your small or medium size business? The real Twitter Business opportunity is in the ability to generate leads and create brand awareness. If you take advantage of this awesome power you will be happy with the results. Of course we build Twitter applications so we... Read More ... The post Are You Making The Most of Twitter For Your Business? appeared first on moreFollow Twitter Tips.
  • Top 5 Reasons Your Social Media is Failing

    Laura Kimball
    20 Apr 2015 | 11:39 am
    Social media can provide great results when done right. In this article I want to explore the most common reasons your social media is failing and provide you with some ideas on how you can easily fix them. If you are floundering in the social media realm get ready to turn it around with awesome... Read More ... The post Top 5 Reasons Your Social Media is Failing appeared first on moreFollow Twitter Tips.
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    Social Media Monitors

  • Top 10 Must Have Phone Apps

    Ruby Briggs
    20 Aug 2015 | 9:30 pm
    With over 1 million Apps in the App Store (and counting), finding the diamonds in the piles of coal can be a long and time-consuming process. That’s why we’ve put together this little list of apps so useful, you’ll wonder how […]
  • 7 Reasons You Need An Office Cat

    Ruby Briggs
    17 Aug 2015 | 11:24 pm
    Did you know the 8th of August was International Cat Day? Started in 2002 by the International Fund for Animal Welfare, it’s a full 24 hours of recognition and appreciation for one of humanity’s oldest and dearest pets. Inspired by […]
  • Taylor Swift and Katy Perry: A Brief History

    Ruby Briggs
    9 Aug 2015 | 8:15 pm
    By now we’re sure you’ve heard about the ongoing feud between Katy Perry and Taylor Swift. Recently, Katy added more fuel to the fire when she started following an Instagram account named @sluttytaylorswift, and there’s no doubt in our minds […]
  • New Instagram release blows our minds

    Ellia Colley
    5 Aug 2015 | 5:18 pm
    Instagram has flipped the switch and sent its Application Programming Interface for advertising LIVE! Why is this so exciting? It basically enables third party partners to offer services for advertising on Instagram, along with a suite of other features. This […]
  • 10 Reasons Why #LeeLinForSpeaker Makes Perfect Sense

    Ruby Briggs
    3 Aug 2015 | 10:23 pm
    In case you’re one of the rare few people who don’t already know who she is, Lee Lin Chin is an Australian television presenter and journalist, and an all-around beast. If you’re not following her on Twitter, we have just one question […]
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    Social Strategi

  • How Pandora evolved it’s Social Media Marketing Strategy - Social Strategi

    Shilpi Agarwal
    1 Sep 2015 | 10:00 pm
    How Pandora evolved it’s social media marketing strategy with the evolving social media landscape, an exclusive interview with Aaron Morgan, Sr. Social Media Manager at Pandora in this episode of The Social CMO Show. How @Pandora_radio evolved it’s #socialmedia strategy #SocialCMO @shilpiagarwal01Click To Tweet A little bit about Aaron Morgan: Aaron joined Pandora in 2008... The post How Pandora evolved it’s Social Media Marketing Strategy appeared first on Social Strategi.
  • How to Growth Hack Lead Generation for Virtual Events - Social Strategi

    Shilpi Agarwal
    23 Aug 2015 | 7:03 pm
    How to Growth Hack Lead Generation for Virtual Events, an exclusive interview with Vasil Azarov, Founder of Growth Marketing Conference and CEO of Startup Socials in this episode of The Social CMO Show. How to #growthhack #leadgen for virtual events @vasilazarov #SocialCMO @shilpiagarwal01Click To Tweet A little bit about Vasil Azarov: Vasil leads Startup Socials,... The post How to Growth Hack Lead Generation for Virtual Events appeared first on Social Strategi.
  • How Playboy grew traffic to 21million visitors in 6 months - Social Strategi

    Shilpi Agarwal
    16 Aug 2015 | 11:05 am
    How Playboy grew their web traffic to 21.5 million unique global visitors in less than 6 months. An exclusive Interview with Robin Zucker, Senior Vice President of Marketing, Digital Media at Playboy in this episode of The Social CMO Show. @Playboy’s #web #growth to 21M visitors with Robin Zucker #SocialCMO @shilpiagarwal01Click To Tweet A little... The post How Playboy grew traffic to 21million visitors in 6 months appeared first on Social Strategi.
  • The Social CMO Show Live with Dani Loebs, Requested - Social Strategi

    Social Strategi
    28 Jul 2015 | 9:00 am
    The post The Social CMO Show Live with Dani Loebs, Requested appeared first on Social Strategi.
  • How Braidio is Growth Hacking it’s cloud based Collaborative Learning Platform - Social Strategi

    Shilpi Agarwal
    23 Jul 2015 | 9:00 am
    How Braidio is Growth Hacking it’s cloud based Collaborative Learning Platform. An exclusive Interview with Rafael Solis, Co-Founder, SVP of Product and CMO of Braidio, in this episode of The Social CMO Show. How @Braidthis is #growthhacking @RafaelSolis #SocialCMO @shilpiagarwal01Click To Tweet A little bit about Rafael Solis: Rafael oversees all product development, marketing and... The post How Braidio is Growth Hacking it’s cloud based Collaborative Learning Platform appeared first on Social Strategi.
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    C4 Compete

  • How To Love Your Inbox In 7 Steps

    2 Sep 2015 | 2:11 am
    Ahh… don’t you just love answering emails all day long? Nope. Me neither. Email has to be one of the most dreaded tasks on a small business owner’s to do list. Unfortunately, it has to be done. The good news is that with a few simple tweaks to your email management system, you’ll be loving your email inbox in no time. Ok, love is maybe a strong work but it will at the very least, be more tolerable. Step One: Fix Your Mindset. Your inbox is full of other people’s agendas. Avoid falling into that trap of jumping out of bed in the morning and letting everyone else’s priorities…
  • 6 Rules of Blab Etiquette (from @BrittanyMetz)

    1 Sep 2015 | 2:19 am
    The totally awesome Brittany (@brittanymetz) from Team Blab was kind enough to share what she felt were the key rules of Blab Etiquette during a Blab recently.It only seemed right that I spread the message and pass them on too. When you are new to any platform, it can seem it a little daunting so use these rules as a general starting point if you haven’t been used livestreaming platform Blab previously.  1 Respect each other. When you get four people face to face, depending on the topic, things can get a little heated. Remember that everyone is entitled to their own views and opinions. Be…
  • Is Quality Really Best On Social?

    18 Aug 2015 | 2:26 am
    How many times have you heard this phrase when it comes to social media marketing? “It’s not about the size of your community, it’s about the quality of your community” Maybe it’s just me but it seems to be everywhere and it’s just not accurate. It’s misleading small business owners into thinking that the size of their community is irrelevant so long as those within their community fit their ‘ideal’ target audience. That would be ok if it wasn’t for the fact small business owners are becoming more and more overwhelmed by social media. They are doing everything they are…
  • What is Blab and should you care?

    13 Aug 2015 | 2:10 pm
    Livestreaming is the hottest new trend in the world of social media and Blab just took it up a notch. What is Blab? Blab is a livestreaming platform that enables a public video chat among four participants at a time. If you are familiar with the likes of Periscope, Meerkat and Google Hangouts, it basically combines all three. Viewers come in to watch the livestream and they can participate by leaving comments on the left hand side of the desktop application or below on the mobile version. If one of the four seats is open, a viewer can easily request to join and it’s up to the host to accept…
  • Attract More Customers Consistently With These 4 Steps!

    16 Jun 2015 | 5:20 am
      Attracting customers on a consistent basis is a struggle for a lot of small business owners. It’s something I hear all the time when speaking to new clients. It’s also something that was a huge obstacle for me in the beginning too. I’ll never forget waking up with that uneasy feeling of not knowing whether or not I was going to make enough money to live off of from one week to the next. Yikes! It makes me anxious even now just thinking about it. Maybe this is something you can relate too? If so, I wrote this blog post for you. I wanted to share 4 simple steps that…
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    Audienti » Blog

  • 5 Steps to Breaking Down Marketing Silos

    Quin Woodward-Pu
    27 Aug 2015 | 2:43 am
    Business Dictionary defines the “Silo Mentality” as a mindset present when certain departments or sectors do not wish to share information with others in the same company. Goin on to point out that [t]his type of mentality will reduce efficiency in the overall operation, reduce morale, and may contribute to the demise of a productive company culture. In other words, marketing silos hurt your overall productivity. But in a world with “sales,” “marketing,” “development,” and “operations” departments, how can you get each team member to share the love and keep your company…
  • SEO 101 – Is SEO Dead?

    Jonathan Bissett
    26 Aug 2015 | 8:47 am
    So I’m sure right now you’re asking yourself, “Isn’t SEO dead?” Let me respond by asking you how many times have you used Google today, and how many times are you going to use it tomorrow? Check out our SEO 101 and decide for yourself. While it’s not 1995 anymore, SEO still carries its fair share of relevancy in the modern world of marketing. So if you’re late hopping on the SEO train, where do you begin? To start, SEO refers to strategically optimizing your content to line up with what keywords you want to rank for, which in turn allows you to grow…
  • Tackling B2B Content Marketing on a Budget

    Lindsey Jurd
    14 Aug 2015 | 1:29 pm
    B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are working with a small budget but still want rock star results, follow the steps below to build a lean and mean content marketing machine that drives real results without damaging your bottom line. Bonus!: Don’t neglect your pre-campaign audience research.
  • Measuring Up: Applying Predictive Analytics to Up the Ante

    Nadia Soussi
    13 Aug 2015 | 2:38 pm
    Scientists don’t draw conclusions without empirical research; verdicts are not made without evidence; and by the same token, business practices should also be data-driven. If you play your cards right, assessing predictive metrics and content KPIs can strengthen the different elements of your marketing mix. Free download: Before embarking on a massive SEO overhaul, make sure your website’s content is up to par. Learn what should stay and what should go with our free guide, How to do a Content Inventory. Double Down on Data Data and analytics serve as the rationale behind business…
  • Five Marketing Metrics to Master

    Lindsey Jurd
    6 Aug 2015 | 1:21 pm
    Just like you go to the doctor for your annual physical, your marketing plan requires consistent check-ups to ensure that it’s healthy and running like smoothly. Regular testing is one way to ensure that all of your tools and systems are working properly, but another great way to gauge the health of your marketing is by consulting the analytics. Analytics are pulled based on certain metrics set at the outset of a campaign. Analytics can tell you all sorts of interesting information about your campaign, such as cost per lead and cost per page view, but the metrics that the powers-that-be…
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    Soldsie » Soldsie Blog

  • 5 Ways to Promote Your Business with GIFs

    Jenny Xie
    1 Sep 2015 | 9:45 pm
    Coca-Cola’s Brazilian brand Kuat is among the first brands to post GIFs on Facebook. Recently, Facebook announced that it would allow some brands to post animated GIFs in the News Feed. While it isn’t certain that this will become widely available for all Pages, the resurgence of GIFs in online media cannot be denied. Popularized by Tumblr and embraced by millennials, GIFs have evolved from the pixelated files of the early aughts into currency for web humor and, in some cases, animated art. Brands who are looking to communicate in a fresh, engaging way would do well to…
  • Soldsie Digest – in the Magento Connect Store and on Instagram, LinkedIn and Twitter Photo and Video Updates

    Jenny Xie
    1 Sep 2015 | 12:00 pm
    Soldsie News Magento Connect App Store. Have2Have.It is now in the Magento Connect App Store!  If you are on the Magento platform, visit the Have2Have.It page to learn more about the product and read reviews from current Have2Have.It customers on the Magento platform. Follow Us on Instagram. We just created a Have2Have.It Instagram account that you can follow here! Follow us to see regrams from Have2Have.It companies and to keep up with the latest Have2Have.It features! From the Networks Twitter is testing new tools to edit images and video before posting. Taylor Swift really likes the…
  • Soldsie Digest – in Forbes, New Instagram Layout, New Facebook AI Assistant

    Jenny Xie
    28 Aug 2015 | 1:12 pm
    Latest Soldsie News Have2Have.It and a number of Have2Have.It clients were featured in Forbes! The Strategist, the Contently magazine, provided some great insight into how Have2Have.It can help publishers. From the Social Networks Instagram now allows for portrait and landscape pictures and not only square ones! Instagram Blog. Facebook is testing an AI assistant named M. Facebook Post. Snapchat Discover adds 3 more publishers – Mashable, IGN, Tastemade. Mashable. From Everyone Else Snapchat Followers. Read about how people are using Twitter to build their following on Snapchat!
  • How to Sell Jewelry Online Through Instagram

    Josh Brown
    26 Aug 2015 | 6:08 am
    If you’re searching for an online channel where you can promote and sell jewelry, it’s hard to think of a better one than Instagram. Instagram’s benefits are multifold—as an image-based site, it offers you the perfect visual environment to showcase your products.  As a social network, it allows you to build a loyal fan following and interact with your customers. If you’re ready to start selling online, here are some best practices that will help you make the most of this social sharing opportunity! Photographing Your Jewelry for Instagram Quality images are a must! You can have two…
  • Soldsie Weekly Digest – New Affiliate Program, Facebook Page Updates, Exciting Featured Company!

    Jenny Xie
    25 Aug 2015 | 10:35 am
    Soldsie Company News New Affiliate Program. We were pleased and shocked by the number of sign ups we had last week. Don’t miss out on our new affiliate program! After you sign up on the Affiliate Page, will receive a personalized link to share with friends, business contacts, and anyone who you think would benefit from Have2Have.It. For every customer that signs up for Have2Have.It or Soldsie, you will receive 20% of all sales generated by that customer for the first two years! We’ve had some businesses share this link in blog posts, emails, and directly with customers.   Social News…
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    RSS Feed | HelloWorld Blog |

  • Fred Meyer's Back to School 2015 "Catch It" Sweepstakes

    25 Aug 2015 | 8:15 am
    <p class="justifyleft"><em>Our clients are always running engaging campaigns and sometimes we like to share them with you. Here's another one.</em></p> <p><a href="">Fred Meyer's Back-To-School Sweepstakes</a> is giving away Freddy's gift card to one lucky registrant. Additonally an instant win "Catch It" game gives the user a second sweepstakes entry every day and a chance to win $25 Freedy's gift cards. <br /><br />The 'Catch It'…
  • Quick Service Restaurant Loyalty: Strategy and Insights

    21 Aug 2015 | 7:00 am
    <p>We recently reviewed 50 Quick Serve Restaurants (QSR) in the US along with their mobile apps and loyalty programs. Of those 50 QSR we identified 16 restaurants with loyalty programs.</p> <p><a href=""><img style="float: left;" src="assets/Blog_Photos/2015/August2015/Report-Page-crop.jpg" alt="Page Of Report" width="150" height="105" /></a></p> <p>After comprehensive review we identified each restaurant's program type and features. Most…
  • HelloInterns! Meet our 2015 Summer Interns pt. 2

    11 Aug 2015 | 2:30 pm
    <p>Our 2015 summer interns have been a great part of the team this year and we think it's only fair you get to meet them!</p> <p><strong>Say Hello To:</strong><br /> <br /> <img style="float: left;" src="assets/Blog_Photos/2015/August2015/Cara-Shot2-Crop.jpg" alt="Cara Whinnery" width="175" height="175" /><strong>Cara Whinnery</strong><br /> <strong>School</strong>: Michigan State University<br /> <strong>Year:</strong> Senior</p>…
  • HelloInterns! Meet our 2015 Summer Interns pt. 1

    29 Jul 2015 | 2:47 pm
    <p>Our 2015 summer interns have been a great part of the team this year and we think it's only fair you get to meet them!</p> <p><strong>Say Hello To:</strong><br /> <br /> <img style="float: left;" src="assets/Blog_Photos/2015/July2015/Allyssa-Pichette-Intern.jpg" alt="Allyssa Pichette" width="175" height="175" /><strong>Allyssa Pichette</strong><br /> <strong>School</strong>: Michigan State University<br /> <strong>Year:</strong>…
  • Will Prime Day Lead To Amazon Loyalty?

    16 Jul 2015 | 12:42 pm
    <p><img style="float: left;" src="assets/Blog_Photos/2015/July2015/Prime-Day.png" alt="" width="300" height="169" /></p> <p>Amazon started it and Walmart jumped in on it, a one day discount shopping extravaganza in the middle of what is typically a summer sales slump for retailers. Amazon celebrated their 20<sup>th</sup> Anniversary with Prime Day, deep discounts exclusively for members of Amazon Prime and Walmart (and many other retailers) got on board with non-membership based deep discounts on an array of…
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    EveryoneSocial Blog

  • Are You Ignoring Your Biggest Marketing Asset?

    Eric Roach
    3 Sep 2015 | 3:46 pm
    You’ve worked hard to get a company brand and service you are proud of. You are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. But, are overlooking your biggest marketing asset? You just might be.
  • 5 Reasons to Develop Your Personal Brand

    1 Sep 2015 | 2:20 pm
    Personal branding allows a professional to show the world what he or she is about as an individual employee. A personal brand can show the skills and qualities that someone has, defining what makes them important or different. In a competitive world, it is very important that individuals are able to find an edge on their competition. Here are five reasons you need to develop your personal brand.
  • Why Engaged Employees are Productive Employees

    27 Aug 2015 | 10:52 am
    The average American worker does not feel engaged in the workplace. Studies done by Gallup and Dale Carnegie Training found barely more than 30% of the current workforce is actively engaged at work. This means nearly 70% of employees are not engaged or were actively disengaged.
  • How to Overcome Objections to Employee Advocacy

    25 Aug 2015 | 2:36 pm
    Your company needs brand advocates. Your employees are hard-working and dedicated, but asking them to post on behalf of the company is a delicate matter. If you ask for something they are unwilling to support, you risk resentment and resistance. If you push for something that is not felt by the employees, you risk a marketing flop that does more harm than good with its awkward results. Figuring out the right way to get your employees publicly supportive of your brand is well worth the effort.
  • Where Employee Advocacy is Headed in the Next 5 Years

    20 Aug 2015 | 3:10 pm
    Employee advocacy lets workers reach others with brand messaging in channels that aren't always related to the brand itself. That means the proverbial net is thrown beyond the brand's own reach, expanding the audience to members who wouldn't otherwise be exposed to the company or product. For HP, employee advocacy helps them to extend their marketing reach—and experts across the online marketing world believe employee advocacy is going to become a key part of every marketing strategy in the next five years.
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  • Insights Customer: What You Need To Know About Topics

    Josephine Hardy
    1 Sep 2015 | 8:32 am
    As a DataRank Insights customer you have thousands of comments at your disposal just waiting to be analyzed. You’re excited to get started, and want those actionable insights to use for your own reports asap. But knowing how to approach your data can be more than just difficult – it can seem dauntingly impossible. Your […] The post Insights Customer: What You Need To Know About Topics appeared first on DataRank.
  • 6 Reasons Why Your Business Needs Brand Ambassadors

    Josephine Hardy
    26 Aug 2015 | 7:34 am
    Brand ambassadors have been a part of the advertising world of brands for a very long time. Celebrities, athletes, and other well-known people have put their names and faces to product labels, and commercials for a sum of money considered worthy of the sales they are likely to bring to a business. Who could forget […] The post 6 Reasons Why Your Business Needs Brand Ambassadors appeared first on DataRank.
  • Turn Online Reviews into Data Driven Business Decisions

    Josephine Hardy
    24 Aug 2015 | 7:21 am
    Profitable insights are driving businesses to listen to their customers, develop targeted marketing campaigns and stimulate product innovation. These insights are derived from publicly published online conversation from social media, forums, blogs and websites that allow consumers to rate and reviews products. Rather than tediously trying to gather these comments by themselves, businesses are turning […] The post Turn Online Reviews into Data Driven Business Decisions appeared first on DataRank.
  • Identify Your Target Market With A Niche Marketing Strategy

    Josephine Hardy
    19 Aug 2015 | 8:52 am
    Did you know that niche marketing strategies are not just used by small companies who exclusively offer niche products? As it becomes more and more difficult to reach consumers through traditional marketing methods, businesses are looking for innovative ways to make their products stand out from the crowd. How To Develop A Niche Marketing Strategy […] The post Identify Your Target Market With A Niche Marketing Strategy appeared first on DataRank.
  • Brand Packaging: Are You Sending The Right Message?

    Josephine Hardy
    17 Aug 2015 | 8:04 am
    Brand Packaging has always been a significant part of marketing a new product or relaunching an old one. Marketers know that if the packaging doesn’t appeal to their target demographic that the product within it will never be consumed. So much of a brand’s reputation and profitability relies on branding, and appropriate packaging. Using a […] The post Brand Packaging: Are You Sending The Right Message? appeared first on DataRank.
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  • 3 simple steps to become a Twitter influencer

    João Romão
    2 Sep 2015 | 5:36 am
      One of our very first posts on this blog was 3 Reasons you’re looking for the wrong influencers. Influence is a keen subject to this team as we’re constantly trying to redefine the concept based on the data we gather from and distribute to our customers. Business-wise, regardless of the industry you’re in, if you want to be taken seriously by clients, colleagues, and new contacts, it’s important that you appear to be an expert in your field. For better or for worse, these connections will research your professional online profiles to determine if you’re an…
  • Why isn’t Spotify part of your digital marketing strategy?

    João Romão
    31 Aug 2015 | 6:02 am
    Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and over-rated music streaming app in the business (in a very competitive market for that kind of thing) Spotify are finally getting their act together and restoring the service to its former glory: a stunning digital amphitheatre for music lovers and brands alike. Since 2014, the range of marketing opportunities Spotify presents to brands…
  • GetSocial: Product Updates – August 2015

    João Romão
    26 Aug 2015 | 5:08 am
    Hey there, exciting news coming your way. As you know, we are very keen of our customers’ feedback and we try to adapt our product roadmap to this myriad of relevant information as much as possible. That said, and without further ado, I’d like to introduce our latest product developments: Multiple share bars in the same page available New Social Networks added: Yummly, Flickr & RSS The new Drupal Module Improved Image & Pinterest Sharing Update #1: Multiple Share Buttons (Share bars in excerpts)  A gift to our WordPress Users. Many of our feature requests are related…
  • The 5 most important hashtags of all time

    João Romão
    24 Aug 2015 | 8:50 am
    Social media has the power to get people’s attention. And when you’ve got people’s attention you’ve got the power to change their mind – and their actions. Hashtags have been used for some fun, but admittedly not wildly important causes. The top five most widely used hashtags are presently #love (which is nice, nobody’s having a go at this hashtag), #instagood and #me. This seems, on the face of it, to prove the hackneyed idea that social media is filled with narcissistic people who are only interested in showing off (and ideally making somebody else feel…
  • How to localize social media campaigns

    João Romão
    10 Aug 2015 | 9:11 am
    Expanding your marketing efforts to new national markets is an exciting and critical moment for your brand. Do it properly and your company’s revenue can sky-rocket by tapping into massive audiences previously off-limits – but do it on the hoof and your international brand will most likely be strangled in its infancy. Navigating the minefield process of localizing your campaigns to each market without any prior experience can be daunting, especially so with limited funds, but there are a few simple procedural changes marketers can make to their strategies to ensure that…
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  • What I learned from my first e-course launch

    31 Aug 2015 | 3:00 pm
    In my last post I wrote about what creating an e-course has meant for my business and the joys it has brought. In today’s post I want to share what I have learned, what my big wins were and what my mistakes were. I hope that my insights will help you create your own e-course success. It takes longer than you think it will When I started my business, I didn’t know that I was going to create online training materials and so I wasn’t really prepared for what it would take. I started with a rough outline of what I wanted participants to learn, how I wanted them to feel and how I…
  • What creating an e-course has meant for my business

    24 Aug 2015 | 3:00 pm
    Some of you may know, but for some of you this might be a big bombshell. I still work a full-time job. Yes, it’s true, I’m building my business on the side for now while I work full-time as a marketing manager in education. (Yes, it’s totally aligned with what I am doing in my business). I spend most of my evenings and weekends creating content, writing blog posts, refining my messaging, developing coaching programs and writing e-courses. It’s the e-courses part that I really want to discuss with you today as it’s changed so much for me. When I first started my…
  • Why use Facebook ads for list building

    17 Aug 2015 | 3:00 pm
    Last week I shared 5 tips on running a successful Facebook Advertising campaign. This week I want to go deeper into why I believe using Facebook ads to stimulate your list growth. Firstly, it’s important to understand why having an email list or database is so important for your business. I have written about this a number of times but I really want you to understand that this is important for your business growth. Nurture your tribe Your email list allows you to stay in touch with people that want to hear from you. It’s a place where you can show your expertise, offer them value…
  • 5 Tips for a successful Facebook Advertising Campaign

    10 Aug 2015 | 4:09 am
    Let’s talk Facebook ads. There… I said it and you might be running for the hills or you might be thinking ‘sure, I’d like to learn more’. You’ve heard of Facebook ads right? Perhaps you’ve seen them in your news feed (it will say sponsored post), you may have even created an ad account, and maybe you’ve even tried running a Facebook ads campaign. If you’ve never run Facebook ads before, don’t worry too much. Plenty of people haven’t, and I’m not going to hold it against you, it’s totally fine. I want to encourage…
  • Facebook yay or nay?

    3 Aug 2015 | 3:00 pm
    Can’t keep up with Facebook’s changes? Frustrated about the drop in organic reach? Wondering if it’s worth it? I have heard them all and feel your frustration, I’ve been there too. Facebook constantly changes its game, so should you still invest time in it? Firstly, we need to acknowledge that Facebook is a business and they’re entitled to make money just as much as you’re entitled to get paid for your products or services. I think we’ve been quite spoilt for a while in getting this free ride, but at some point a business needs to have a sustainable business…
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    Ben Requena

  • 40 Quick Tips for Blab

    Ben Requena
    17 Aug 2015 | 11:23 pm
    The post 40 Quick Tips for Blab appeared first on Ben Requena.
  • Eye-catching Profile Photo Tips [INFOGRAPHIC]

    Ben Requena
    19 May 2015 | 11:15 am
    The post Eye-catching Profile Photo Tips [INFOGRAPHIC] appeared first on Ben Requena.
  • 3 Ways To Stand Out From The Crowd With Visual Content [VIDEO]

    Ben Requena
    21 Apr 2015 | 9:03 am
    The post 3 Ways To Stand Out From The Crowd With Visual Content [VIDEO] appeared first on Ben Requena.
  • One Image Size That Will Save You Hours

    Ben Requena
    6 Apr 2015 | 8:38 am
    The post One Image Size That Will Save You Hours appeared first on Ben Requena.
  • Why Your Visual Content Might Be Better Than A Pro

    Ben Requena
    31 Mar 2015 | 5:30 am
      Do you feel stuck because you can’t afford a professional designer? Are you intimidated by image editing apps and design software? I have some good news to help get you over your fears and on your way to creating awesome visual content.   You are better than a Pro and I’ll prove it. Feeling like you can’t... The post Why Your Visual Content Might Be Better Than A Pro appeared first on Ben Requena.
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    Smart Office Help Social Media Agency

  • Learning What Tweetability Means and Grow Twitter Following With Quality Leads

    Elizabeth Hall
    10 Aug 2015 | 11:47 am
    This is part 4 of the 10 part series Creating Twitter Marketing Success Learning What Tweetability Means and Grow Twitter Following With Quality Leads is easy and simple if you have a basic understanding of Twitter and the real reasons business uses Twitter for Marketing in the first place. You know the rules for Twitter right? You have 140 Characters to use for your Tweets. You need to Tweet a lot to get noticed. You need to follow lots of people. That all sounds good, but a bit more finesse is needed where Twitter marketing is concerned. A Tweet is just a Tweet unless you give some thought…
  • Twitter Hashtags Guide, Increase Search Engine Visibility

    Elizabeth Hall
    27 Jul 2015 | 10:46 am
    This is part 3 of the 10 part series Creating Twitter Marketing Success Using Twitter Hashtags is an under utilized technique and should be used to give your Tweets super fuel.  Hashtags are more than a fun way to lump a bunch of words together to get a laugh. Think beyond the fun and think organization. At first glance hashtags only seem like a trendy way to say something, anything.  There is actually a lot to be said if you intend to use hashtags to boost and optimize your business Tweets. #GirlsBeLikeGetMeARealSugarDaddy Why You Should Be Using Them? All joking aside, think of your…
  • Increase Marketing Momentum by Increasing Twitter Followers

    Elizabeth Hall
    30 Jun 2015 | 9:29 am
    This is part 2 of the 10 part series Creating Twitter Marketing Success Increasing marketing momentum by increasing Twitter followers seems like a no brainer but that really is not the case.  It isn’t enough to create a Twitter business account and wait for followers.  You’ll have to finesse people into following, interacting with you, following you over to your webpage where information can be collected and real business transactions can take place. Twitter Evaluation You Can Use Here are a few areas I evaluate when a client comes to Smart Office Help for Twitter Management:…
  • 024 Creating a Twitter Marketing Plan of Attack to Maximize ROI

    Elizabeth Hall
    17 Jun 2015 | 9:24 pm
    This is part 1 of the 10 part series Creating Twitter Marketing Success There is something to be said for having a Twitter Marketing Plan.  Most entrepreneurs fly by the seat of their pants when it comes to any social media usage and claim they get nothing out of the time spent on the networks. Now I can say that I too was one of those people and that once upon a time I loved being in the world of bright shiny objects, A.K.A. distractions. I have evolved from that dark hole and now truly see the value of business social media and you, as an entrepreneur should also. Let’s Define a Few…
  • 023 Ten Part Series for Creating Twitter Marketing Success

    Elizabeth Hall
    8 Jun 2015 | 8:44 am
    This is the introduction to the ten part series for creating Twitter marketing success. Are you looking for a way to expand your brand’s online presence? Is Increasing brand awareness among your social media goals? Are you finding it difficult to understand the absolute best way to get the best return on investment? These are just a few of the questions that will be answered in this ten part series for creating a Twitter Marketing plan for online business success. There are many entrepreneurs who under-estimate the power of the short messages that are limited to 140 characters.  They…
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    Broke Bloke Blogs

  • 101 Traffic Generating Tips

    1 Sep 2015 | 8:22 pm
    If you want to increase the influx of visitors to your website, then your safest bet is to create a blog that is based on premium, fresh and intriguing content. Such a blog will attract the attention of visitors both old and new, and serves as the best way to keep your website relevant and […] The post 101 Traffic Generating Tips appeared first on Broke Bloke Blogs.
  • 4 Strategies to Instantly Improve Domain Authority

    29 Aug 2015 | 8:20 pm
    Everyone knows about the influence that major search engines hold over the visibility of your website with SEO. However, no one has full access to the scales by which Google, Yahoo and Bing determine their search results. This does not mean that there is no way to quantify and improve your position in search results. […] The post 4 Strategies to Instantly Improve Domain Authority appeared first on Broke Bloke Blogs.
  • 15 Essential Frugal Living Tips

    27 Aug 2015 | 4:07 am
    Living in the 21st century, we take some technology and luxuries of life for granted. But when the finances are limited and we really need to save up as much as possible, being a cheapskate is the way to go. As the saying goes, “A penny saved is a penny earned.” So why not save […] The post 15 Essential Frugal Living Tips appeared first on Broke Bloke Blogs.
  • How To Get Ranked On Bing’s First Page In 30 Days

    22 Aug 2015 | 6:30 am
    Let’s face it – getting ranked on the first page of a major search engine is what every blogger and website-runner dreams of. But only a few people know how to actually do that. There are many helpful articles on the Internet that tell you how to do that. However, most of those articles talk […] The post How To Get Ranked On Bing’s First Page In 30 Days appeared first on Broke Bloke Blogs.
  • How To Start a Successful Blog (A Step by Step Guide)

    19 Aug 2015 | 6:28 am
    When it comes to blogging, there are many who want to start, but don’t really know how to. Most of the ‘how to’ posts around the internet don’t go into the details. That’s what we’ll see today: a complete breakdown of every step of launching your own blog. Why should I get a blog? This […] The post How To Start a Successful Blog (A Step by Step Guide) appeared first on Broke Bloke Blogs.
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    The Crazy Marketing Ladies Show

  • TCMLS: Episode 00046 Working Women of Dallas Ft Worth

    Carole Sanek
    2 Sep 2015 | 8:43 am
    On April 1 on my Facebook wall what to my wondering eyes should appear?  Not Santa no, I saw that Working Women of Dallas Ft Worth had opened their doors to networking for women and I jumped on the chance to interview Erin Steed who is running the show there.  I belong to Working Women of Tampa Bay and it is truly one of the best networking decisions I have made. This episode introduces the Texas networking market to the amazing Erin Steed and she is determined to propel you to the top in Dallas/Ft Worth If you live in Dallas/Ft Worth this is the woman leading the best networking group…
  • TCMLS: Episode 00045 The Doctor Whisperer

    Wendy McGinnis
    18 Aug 2015 | 3:42 pm
    Sharon Fekete has a unique business and unique in her case, has created her success. Sharon talks about: How she came up with the unique name for her business What her definition of a Doctor Whisperer is The importance of branding your own business uniquely Why naming your business after your name or location may not be wise Her background and what led up to her becoming The Doctor Whisperer One of the successful keys to running a business What steps she took to open her unique business The magnificent promotional project she headed up that got people talking She nailed it!!! Sharon does…
  • TCMLS Episode 00044: Crowdfunding Time Keeper Web TV Series Next Epic Season

    Carole Sanek
    13 Aug 2015 | 3:50 am
    Yes, I met with Daryn Murphy whose award-winning web TV series is about to film it’s 3rd season and Daryn decided he wanted to make Season 3 spectacular and epic so he is crowdfunding it through Indiegogo and even if his efforts have expired this is still a great interview to listen to because crowdfunding does work and it may be something you need to do in your career so give it a listen. Daryn is serious about what he loves to do – How Daryn and I met Daryn is an independent film maker here in the Greater Tampa area He attended USF here and studied film and photography In 2011…
  • TCMLS 00043: Lynette Young and I Talk Red Ruby Slippers and Women in Podcasting

    Carole Sanek
    11 Aug 2015 | 4:46 am
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance Last April while attending New Media Expo in Las Vegas I had a chance to sit down and do a live interview with the wonderful Lynette Young.  We had a lot of fun wearing our headphones and hoping background noise from the convention floor would be…
  • TCMLS: Episode 00042 How A Business Incubator Can Grow YOUR Small Business

    Carole Sanek
    31 Jul 2015 | 10:43 am
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance In this episode, you will learn about business incubators and how your small company can benefit from them. Our special guest for this episode HOW A BUSINESS INCUBATOR CAN GROW YOUR SMALL BUSINESS A Business Incubator Program is a great way to…
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    Six Degrees Digital Media

  • Improving Click Through Rate And User Satisfaction

    Angela Moore
    3 Sep 2015 | 7:51 am
    Embed This Image On Your Site (copy code below): <div style=”clear:both”><a href=””><img src=”” title=”Improve Click Through Rate” alt=”Improve Click Through Rate” border=”0″ /></a></div><div>Courtesy of: <a href=””>Six Degrees Digital…
  • 7 Downsides To Traditional Advertising

    Angela Moore
    23 Aug 2015 | 7:50 am
    Embed This Image On Your Site (copy code below): <div style=”clear:both”><a href=””><img src=”” title=”Downside to Traditional Advertising” alt=”Downside to Traditional Advertising” border=”0″ /></a></div><div>Courtesy of: <a href=””>Six Degrees Digital…
  • How to Automate Email

    Angela Moore
    12 Aug 2015 | 4:03 pm
    Email marketing is one of those rare forms of online marketing that is both relevant and time tested. Businesses that use automated emails triggered by the reader are 133 percent more likely to deliver messages that are in tune with the purchase cycle of their customers, according to the Lenskold and Pedowitz Groups. Businesses in every industry still use email as a major mode of communication between employees, customers and distributors, but many overlook the power of email as a marketing medium. Automating your email is a great way to improve the efficiency of communications both within…
  • Is Google+ Really Dying?

    Angela Moore
    11 Aug 2015 | 12:21 pm
    I frequently get asked about Google+ and my answer has been pretty standard for quite some time now. It’s just not that important anymore. The thing is even if Google wanted to salvage their social network, there is so much negative press with the online community stating that it’s dying, although Google won’t admit that yet. This leads to the adoptive attitude that since so many people are hearing that, they will start giving less and less attention to Google+ leaving only the die hard fans (no not the Bruce Willis movies – although I am a huge fan of those –…
  • Facebook or YouTube for Video

    Angela Moore
    6 Aug 2015 | 10:03 am
    Remember simpler times when it was Coke vs Pepsi? A simple taste test could tell you what you should choose. The one that tasted better to you. But things are no so simple now. Now you have to satisfy the masses and cover your bases. Which brings us to Facebook vs. YouTube for video. The guys over at compiled a great post with studies from Tubular and Ogilvy.   With so many different social video platforms available for brands to use to promote themselves, it can be difficult to navigate each one to find the best return for different types of video content. How should brands…
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    Brandanew » Blog

  • 9 Ways To Stand Out On Facebook Without a Big Budget

    Vanhishikha Bhargava
    28 Aug 2015 | 10:40 pm
    Even though Facebook is known for changing its News Feed algorithm on an almost weekly basis, it still continues to be the first platform people look for a brand name they come across. Reason? The largest growing segment in 45+ age group. Facebook is now a way of life, not just for the young! Making a mark on Facebook and standing out amongst the very many offering products/ services in the same category, can be a herculean task – especially for those businesses that are running on a budget. They clearly can’t invest in promoted posts and ads on a regular basis, but what they can do…
  • How To Find Blogging Inspiration

    Enakshi Sharma
    28 Aug 2015 | 1:00 am
    Sometimes, being consistent with blogging is a tough ask for brands and Startups. Not just because it is time consuming, but also because of the sheer effort. To create good content is a challenge that demands constant effort and sometimes the genius inside of us can exhaust itself pretty well. But hitting a wall is also about finding a door to go across. Here are some tips to regain the momentum in blogging and how to find blogging inspiration! READ ALSO: 3 challenges while creating content and how to overcome them How To Find Blogging Inspiration 1) Socialize everywhere Good moments of…
  • 3 Tips On Branding Your Clothing Line!

    Enakshi Sharma
    27 Aug 2015 | 1:00 am
    While branding principles remain the same, the techniques may vary according to the nature of your business and your industry. For a B2B brand things may function differently compared to say an online travel shop. Retain goods like clothes, shoes may differently compared to cars, even if you had the same kind of love for both as a consumer. Considering a bulk of our clients are in the B2C retail market and ask us this question plenty times, today we will share a special case. Whether you are a blogger, a Startup owner or a small business, here are tips on branding your clothing line!
  • How Can Guest Posting Help You Establish A Personal Brand

    Enakshi Sharma
    26 Aug 2015 | 1:00 am
    Many amateur bloggers have been using guest posting purely as a method for building back links to their own sites. Matt Cutts, head of Google’s head of spam, said that the time of guest posting for link building is over. However, the big guys in the Content marketing world including: the founder of Quicksprout, the Buffer team, the Hubspot team and whosoever is on your “best practice list” are still guest posting. Even through internet changes drastically every now and then, guest posting has retained its utility. After all these years it remains a potent content…
  • What You Can Learn About Digital Storytelling From The Van Gogh Museum

    Upasna Kakroo
    25 Aug 2015 | 1:00 am
    Earlier in May, I visited the Van Gogh museum in Amsterdam. It was an exceptional visit. It prompted me to visit Arles and St. Remy where Van Gogh lived and created his wonderful masterpieces. Brands that connect not only make us feel good in the moment, they also make us react emotionally. The Van Gogh museum has this effect on a lot of people who visit it- offline or online. What you can learn about digital storytelling from the Van Gogh museum is immense! As a Startup, small business or a niche brand, there’s definite merit in reading further, I say. I reached out to the digital…
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    Building Social Proof

  • Buy Facebook Likes – Should you do it for your business?

    Bryan Fleming
    4 Sep 2015 | 6:57 am
    In this video I talk about a common question I get asked:  Should I buy Facebook likes?  I talk about the good things you can get from deciding to buy facebook likes.  I also talk about some negative things that can happen from buying likes. Should You Buy Facebook Likes? That is the real question.  Yeah I know.  It is so easy to get fast results buy just paying a few dollars and getting over 1,000 Facebook likes.  But will Facebook punish you for deciding to buy facebook likes? In the video I explain that the answer is yes!  You see when you buy Facebook likes these people have no…
  • Facebook Marketing Case Study For Business Owners

    Bryan Fleming
    2 Sep 2015 | 12:53 pm
    In this video I show you a Facebook marketing case study for a client of mine.  She came to me and asked for help because in her own words “My Facebook marketing is a f’ing disaster”.  In the video we look at her ads.  We see the Facebook marketing she is doing right and I give some tips on what she can do to improve it. Facebook Marketing Notes Here are some notes from the video that you should keep in mind when you start using Facebook marketing for your own business.  I cover them in more detail in the video but here they are: Have a goal in mind – One of the…
  • Facebook Business Page – 3 Powerful Getting Started Tips

    Bryan Fleming
    1 Sep 2015 | 11:10 am
    If you have a business then making a Facebook business page has probably come across your mind.  Or maybe you have already made a Facebook Business page.  In either case what I share with you in this video will likely help you out. Facebook Business Page Common Problems In the video above I go over the biggest problems I see when people are just getting started out with their Facebook for business page.  These common problems are a little ways into the video but if you look about 1/2 way in you will find them.  Basically they all have to do with how you set up your Facebook business page.
  • How To Advertise On Facebook For Affiliate Marketers

    Bryan Fleming
    28 Aug 2015 | 6:26 am
    If you want to know how to advertise on Facebook as an affiliate marketer then this periscope video is for you.  I created this video because I work with a lot of clients who want to know how to advertise on Facebook.  One problem I keep running into is a lot of my clients are affiliate marketers. What I was finding is that most affiliate marketers who want to know how to advertise on Facebook are doing it all wrong.  If you are sending links to affiliate offers directly from a Facebook ad, you might loose your Facebook ad account. How to Advertise On Facebook The Right Way In this video I…
  • Advertising On Facebook – How Long To Let Ads Run?

    Bryan Fleming
    27 Aug 2015 | 6:56 am
    In this video I talk about how long you need to let your ads run when you are advertising on Facebook.  I shot this video on Periscope so it is vertical and I do apologize about that.  But with Periscope you get to bring a live audience.  This helped out as you will see because I got asked some great questions about ad targeting. Advertising on Facebook Made Easy When you start advertising on Facebook you need to have a goal set up for your ad campaign.  Really think about what you are trying to accomplish with your Facebook Advertising objectives. The first thing you are going to do is…
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    National Positions » Blog

  • 6 Indispensable Tips for Writing Content that Drives Traffic

    14 Aug 2015 | 2:17 pm
    You could spend years digging through reams of advice on how to write content that generates outstanding traffic results. We want you to have a life, so instead, we’ve condensed it down to 6 indispensable writing tips that have proven successful at driving traffic for high achievers at every level of business. One way or another, you depend on digital content to drive traffic to your web site. Whether through trending social media posts across multiple platforms, funny videos you hope will go viral, or long-form blogs that explore industry news, make the most of every word, and keep those…
  • Alphabet – The A-Z of Google’s new holding company

    11 Aug 2015 | 10:22 am
    Yesterday, Google announced that they would be restructuring the upper-crust of their brand into a holding company that will simply be known as Alphabet. At the surprise of many (including owners of pre-existing companies already called “Alphabet”), Google’s co-founders, Larry Page and Sergey Brin, announced that the decision was made so that Google could continue its legacy as the most-used search engine in the world while its now-sister companies continue to evolve the world outside of the web. For instance, while Google will keep Google Android, Google Maps, Google Now,…
  • Blocking JavaScript and CSS Warnings – Should you care?

    30 Jul 2015 | 1:14 pm
    For those of you that checked your Google Search Console (formerly known as Webmaster Tools) on Tuesday July 28, you might have been surprised to see a new warning, “Google Warning: ‘Googlebot cannot access CSS and JS files on {your domain}.'” For sites that employ Javascript and CSS coding, this may have been alarming. In this post I will try answer some of the most common questions asked by our clients regarding this warning and what you should do when you see it. What does this warning mean? It is saying that Google cannot crawl your whole site, and that your site is…
  • ‘Purchases on Google’ opens up market for businesses

    27 Jul 2015 | 9:36 am
    Google has finally started its long-discussed move to enable direct purchases from search ads. The so-called “buy button” is now known as “Purchases on Google.” A limited group of online and large chain store retailers were tagged for the pilot program, with plans to scale up for additional retailers in late 2015 or early 2016, as noted in the posting on TechCrunch. A focus on the mobile experience Indicating that their aim is to enhance the user mobile experience, Google is going beyond search to facilitate browsing, comparing, and ultimately, making the purchase, as…
  • Google’s Panda 4.2 update: 10 Things You Need to Know

    23 Jul 2015 | 11:54 am
    Google announced today that their latest update, Panda 4.2., began a surprise rollout over the weekend. For the uninitiated, Panda is a Quality Algorithm that has been completely integrated into Google’s main ranking algorithm. This means that when a Panda update is made, sites with poor-quality content are often the first sites to be hit. Google says that this update will rollout throughout the next month and that only 2 to 3% of English language queries have been affected so far. In this article, I will answer some of the most commonly asked questions about Panda and Panda 4.2, including…
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    The Internet Marketing Guy

  • 10 Surprising Twitter Stats [Infographic]

    20 Aug 2015 | 9:08 am
    Hey all, For #TwitterThursday, decided that’s what Thursday will be dedicated to from now on, to share with you an insightful infographic that demonstrates the influence and magnitude that Twitter has and how you can leverage it for maximum each and exposure. Check it out and don’t forget to subscribe. Thanks! Courtesy of Social Media Examiner
  • Is Facebook Guilty Of Cheating And Lying On Its Video Analytics?

    12 Aug 2015 | 7:59 am
    I came across an article that was alarming to me, as someone who uses Facebook video for promotional purposes for clients, and felt the immediate need to share with you all. The article is wonderfully written by  @hankgreen and in his article, he details the guile that has become Facebook video — mostly what Facebook says it’s producing (perception) versus what it actually is doing (reality). Hank explains that “if you embed a video into Facebook from YouTube or Vine, only a tiny fraction of the audience on Facebook will see it — between 20,000 and 50,000; in…
  • 3 Email Templates to Get Your Emails Read

    21 Jul 2015 | 9:40 am
    Email? People still do that? Yes, the savvy ones do; contrary to popular belief, email marketing is very much alive and well — in fact, it never died; it was only forgotten. Personally, I think email marketing is the most vital method for generating leads as well as closing leads. Why? Email is an easy way to reach customers on their mobile phones Email marketing is the best way to reach customers on their mobile devices without paying for software tools and programs. According to the Pew Research Center, 2 percent of US cellphone owners access their emails from their phones.
  • How to Write a Great Blog Post [Infographic]

    17 Jul 2015 | 9:24 am
    I know it’s quite lengthy for an info-graphic, but each point is vital to understanding the fundamentals of writing okay posts versus great posts — we should all strive for great posts, every single time. With hundreds of millions of blogs out there, it’s essential each post goes beyond the ordinary and into the extraordinary. Info-graphic courtesy of Kostas Chiotis
  • Facebook Tests Buy Button To Let You Purchase On Facebook

    16 Jul 2015 | 9:55 am
    Facebook has been fiddling about with a number of e-commerce initiatives over the years, though it appears it’s on the verge of rolling out some significant changes to take its efforts to the next level. The latest news is that the social networking giant has started offering businesses the chance to build “mini e-commerce sites” within Facebook pages, according to Forbes. Emma Rodgers, Facebook’s product marketing manager, says it is being tested with select businesses, will give merchants the opportunity “to showcase their products directly on the page” and allow users to…
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    Fire Brand Social Media

  • September 2015 Tip: 6 Creative Ways to Repurpose Old Content

    Cynthia Cavoto
    1 Sep 2015 | 10:03 am
      It’s a pretty well-known fact that one of the biggest components of search engine ranking is fresh content. It’s also one of the most effective ways to engage existing and prospective customers. The problem is, coming up with new content on a regular basis can be challenging – especially if you’re juggling dozens of [...] The post September 2015 Tip: 6 Creative Ways to Repurpose Old Content appeared first on Fire Brand Social Media.
  • 6 Ways to Get More Likes on Your Facebook Page

    Cynthia Cavoto
    1 Sep 2015 | 12:30 am
    By now, just about every business owner knows how important it is to establish and maintain a solid presence online. Facebook has been and remains one of the most powerful online marketing tools, allowing brands of all shapes, sizes and industries to connect and engage with their existing customers and reach prospects on a larger [...] The post 6 Ways to Get More Likes on Your Facebook Page appeared first on Fire Brand Social Media.
  • Too Busy for Social Media? Think Again! 5 Tips for Finding the Time

    Cynthia Cavoto
    25 Aug 2015 | 12:13 am
      By now, we all know the importance of social media marketing for business. The problem is, when it comes to actually mapping out a plan and putting it into action, many professionals find themselves just too busy. This is especially the case for entrepreneurs and small business owners. If you are in this boat, [...] The post Too Busy for Social Media? Think Again! 5 Tips for Finding the Time appeared first on Fire Brand Social Media.
  • 4 Simple Ways to Rank Higher in the Search Engines

    Cynthia Cavoto
    15 Aug 2015 | 7:05 am
      The goal of SEO is to enhance your site so that when a prospect does a web search for your particular product or service, your brand will appear at the top of the list, thereby improving the chances of landing a new customer. The problem is, with Google regularly changing its algorithm for ranking [...] The post 4 Simple Ways to Rank Higher in the Search Engines appeared first on Fire Brand Social Media.
  • Why Content Marketing is a Marathon, Not a Sprint

    Cynthia Cavoto
    4 Aug 2015 | 1:24 am
    We’ve all heard the old adage, “content is king,” but understanding that fact and actually translating it into a successful, sustainable content marketing strategy are two entirely different things. Many business owners make the mistake of approaching their content strategy as either a set-it-and-forget-it plan, or they go the other way and bombard their audience [...] The post Why Content Marketing is a Marathon, Not a Sprint appeared first on Fire Brand Social Media.
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  • YouTube is the Second Largest Search Engine [Infographic]

    Dana Kilroy
    3 Sep 2015 | 8:53 am
    Did you know that YouTube is the second largest search engine — right after Google, which happens to be its parent company (well, technically Alphabet is now its parent company, but you know what we mean). A few mind-blowing stats: • YouTube has more than 1 billion users. • YouTube processes more than 3 billion [...]
  • 3 Things to Do After Your Social Media Giveaway is Over

    Jim Belosic
    2 Sep 2015 | 8:34 am
    Your social media giveaway, contest or sweepstakes is officially over! Engagement across your social networks was at an all time high. You grew your social media followings and collected hundreds of email addresses from those who entered to win your relevant and excellent prize. That’s all fantastic! But now what? Once a social-media-contest winner has been chosen, [...]
  • Best Social Platforms for Businesses

    Dana Kilroy
    1 Sep 2015 | 10:02 am
    Social networks and content marketing have made cold-calling all but a thing of the past for many industries. So what are you doing to help people find your business today? Odds are you use social networks in some way, and you probably have a preferred social network, one where you’re most likely to find the [...]
  • Exporting, Understanding and Using the Data You’ve Collected

    Ashley Hennefer
    31 Aug 2015 | 6:59 am
    Understanding how to work with data is a vital practice for business owners at every level. Important data includes numbers you likely look at frequently — such as analytics — but the practice also drives how you use data you’ve collected from your Campaign. If you’ve recently run a ShortStack Campaign, you’ve likely collected several kinds [...]
  • 4 Best Practices for Using Social Campaigns to Offer Gift Cards to Your Fans

    28 Aug 2015 | 1:11 pm
    Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. Gift cards are one of the most popular giveaways for businesses because they offer an additional revenue stream, promote brand and product awareness and they increase customer loyalty. Take a look at some of these stats from CashCard [...]
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    Stir Marketing - Stir Marketing

  • 4 Ways to Get Top TripAdvisor Ratings

    Brent Purves
    2 Sep 2015 | 2:16 am
    Fresh isn’t just important for the restaurant industry. When it comes to customer reviews and feedback, having a lot of positive, freshly posted reviews keeps travel and tourism businesses at the top of TripAdvisor Ratings. Hotel managers take note: An article on details exactly how the Austin Four Seasons Hotel jumped 26 spots to claim the spot for top-ranked hotel in their city in short time. ( In a very astute marketing move, Rob... The post 4 Ways to Get Top TripAdvisor Ratings appeared first on Stir Marketing.
  • 7 Steps to Creating a Successful Business Social Media Marketing Strategy

    Brent Purves
    30 Aug 2015 | 11:11 pm
    Having a strong social media strategy can greatly improve your business when done well. But how do you create the most effective social media strategy for your business or non-profit organization? How to create a business social media marketing strategy To get results, your business presence on social media has to engage your clients and potential clients. Just having social media accounts is not enough to improve your business; you need prospects excited about interacting... The post 7 Steps to Creating a Successful Business Social Media Marketing Strategy appeared first on Stir Marketing.
  • Social Media Done Right: Tools and Tips For Business Success

    Brent Purves
    24 Aug 2015 | 4:10 pm
    A decade or so ago, we used traditional media (newspapers, radio, television, and – later – corporate websites) and traditional vehicles (telephone and email, for example) to create, gather, and share information about the world around us — ourselves, organizations, businesses, products, services, events, and news). Today, more often then not, we use Social Media. What is Social Media? Social Media is a group of web-based and mobile Internet applications (or sites) like Twitter, Facebook,... The post Social Media Done Right: Tools and Tips For Business Success appeared first on Stir…
  • 19 Easy Blogging Tips You Can Use Today

    Brent Purves
    23 Aug 2015 | 11:00 pm
    Blogging is an important component of every company’s Internet Marketing or Search Engine Optimization campaign. It’s one of the best ways to engage with an audience (your potential clients, guests, and partners). Why? It allows you to control the content (and tone) completely, but because it’s casual and current (blogging is meant to happen often, and content should be timely), your audience feels included (which makes them happy). And a happy social network is one... The post 19 Easy Blogging Tips You Can Use Today appeared first on Stir Marketing.
  • How To Smash, Pin and Score With Twitter

    Brent Purves
    17 Aug 2015 | 8:27 pm
    It’s hard to believe that Twitter has been around for almost a decade already. Tweets may be small, but their reach is undeniable.  Twitter has over 300 million active users and 100 million of them use Twitter every day. It’s no wonder that 98% of the top brands use this social platform. (Source) So what can Twitter do for your business? Handled correctly, Twitter is an excellent way to get the word out, handle customer... The post How To Smash, Pin and Score With Twitter appeared first on Stir Marketing.
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  • The Rise Of The Niche SVOD Service

    Nina Pablo
    4 Sep 2015 | 7:51 am
    It feels like we’re waking up to news about a new subscription VOD service being launched every week. This year alone has seen the launches/announcements of HBO Now, Showtime’s standalone The post The Rise Of The Niche SVOD Service appeared first on TV[R]EV.
  • Apple’s Original Content Play: Desperate Times Call For Desperate Measures

    Alan Wolk
    2 Sep 2015 | 5:31 am
    Apple might not be launching their own internet-based pay-TV service any time soon, but if the rumor mill is correct, they may be getting ready to produce some original content. The post Apple’s Original Content Play: Desperate Times Call For Desperate Measures appeared first on TV[R]EV.
  • Fox’s ‘The Grinder’: Ballsiest Move In Network TV Or A Major Misstep?

    1 Sep 2015 | 12:18 pm
    There’s a new show coming out this fall on Fox starring Fred Savage and Rob Lowe. They play brothers – one’s a lawyer, one played one on TV. But the The post Fox’s ‘The Grinder’: Ballsiest Move In Network TV Or A Major Misstep? appeared first on TV[R]EV.
  • Dim Sum Style Cable May Be Heading Your Way

    Patrica Nelson
    28 Aug 2015 | 8:42 am
    Providers and networks prepare, the days of the buffet style subscriptions are coming to an end! Get your menus and your little pencils ready because a whole new style of The post Dim Sum Style Cable May Be Heading Your Way appeared first on TV[R]EV.
  • Fear the Walking Dead Kills It on TV and on Social, Advertisers Rejoice

    26 Aug 2015 | 2:47 pm
    As many of you have probably heard by now, Fear the Walking Dead premiered on AMC on Sunday and handily obliterated cable premiere ratings records. FTWD’s 90-minute premiere garnered a The post Fear the Walking Dead Kills It on TV and on Social, Advertisers Rejoice appeared first on TV[R]EV.
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    Unmetric Blog

  • 17 hilarious brands that you should follow for a dose of Friday Funny

    4 Sep 2015 | 4:17 am
    We've seen some brands with great content that drives sales, results in conversion and is super effective in all kinds of business jargon. Today we decided to take a break from all smart (snooty?) content and take a look at brands that are killing it at being flippin' hilarious. We found 17 brands but if you think you can add to this list, hit us up on Twitter and we'll put it up with a little hat tip to you. 1. Honest Company Why do bicycles fall over? Because they're two-tired! Happy #FunnyFriday, friends! — The Honest Company (@Honest) July 24, 2015 2.  Microsoft Project #PMlife…
  • 14 hilarious situations MarTech CMOs find themselves in

    28 Aug 2015 | 7:40 am
    It's a tough life being a CMO. You've got a team to manage, a CEO and the head of sales to "answer" to, your marketing message needs to be consistent everywhere and there are way too many reports to look over. To top all this, there's never been as much change in your industry as there is right now and the market always seems to be moving on. In you super busy schedule, here are a few small things that won't fail to bring a wry smile to your day.  1. Every single time an unknown start up reaches out to you for a quote to go in their latest blog post   2. Your email address might as…
  • How The Major US Auto Brands Got Social in Q2-2015

    25 Aug 2015 | 2:28 am
    It's no secret that 2015 has been a strong year for the auto industry in general, with sales of trucks and SUVs reporting double digit growth over 2014's performance according to the WSJ. That said, car sales were down 1.9%, possibly as a result of more people opting for the cross-over type vehicles due to the cheaper prices at the gas pump To see how this strong growth is being reflected on social media, we looked at the performance of the top US auto brands during the second quarter of 2015 on Facebook, Twitter and Instagram. Growth It would seem that it was Chevrolet that…
  • 8 Early Signs That Prove You Were Born To Be A Community Manager

    21 Aug 2015 | 4:29 am
    Like how Harry Potter was the "ChosenOne", all of us were born to be something. Here are 7 signs that it's in your DNA to be a community manager. 1. You LOVE all kinds of social media. 2. Notifications are what you live for.   3. Community management means you can finally put all your pop culture knowledge to use. All those years of reading 'trashy' magazines has finally paid off! 4. You know what to Tweet about, and you know how to make even the most boring information sound fun in just 140 characters. Also, live tweeting is your thang. 5. You strongly believe that sharing the…
  • 13 times brands channelled their inner celebrity

    14 Aug 2015 | 5:08 am
    Remember when Arby's tweeted Pharell Williams and asked for its hat back? That's when brands began to... human (yes, I used it as a verb). With social media, the voice of brands is becoming more and more personable. Being the brand nerds we are, we indulged ourselves in the concept and stalked through some of the most "real-life" sounding brands and imagined who they'd be as real pepole, and this is what we came up with.  1. Starbucks Your love is more tingly, Than anything I’ve ever felt. Coffee warms the heart, But you make me melt. — Starbucks Coffee (@Starbucks) …
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  • 4 Types of Social Updates That Can Go Viral

    Adrienne Wolter
    27 Aug 2015 | 12:51 am
    4 Types of Social Updates That Can Go Viral ADRIENNE WOLTER | 26 AUG 2015     Every so often, something is published online, the stars align, and it becomes a global phenomenon. Take #TheDress. White and gold? Or blue and black?   White and gold or blue and black? Millions of people chimed in on Twitter in late February to share their opinion on the colors in the overexposed photograph, and BuzzFeed sicced a whole team of journalists on the trend when they realized what a stir it was causing on the internet. My office, normally completely silent, stopped working for almost ten…
  • 3 Tried and Tested Types of Images People Love to Share

    Adrienne Wolter
    20 Aug 2015 | 12:56 am
    3 Tried and Tested Types of Images People Love to Share ADRIENNE WOLTER | 20 AUGUST 2015   Visual content is an extremely valuable promotional tool for your website and your social media presence. Not only do people love to reference your visuals by linking to them, but perhaps even more, people love to share images. These days, everyone is a social curator. People are on a mission to define themselves on social media. Whether they want to be known as an industry expert or just someone who digs up really interesting stuff, they are defined by what they share. This is true of all the…
  • 4 Clear Signs Your Website Needs a Redesign

    Adrienne Wolter
    5 Aug 2015 | 11:14 am
    4 Clear Signs Your Website Needs a Redesign ADRIENNE WOLTER | 5 AUG 2015     Like it or not, the first impression of your business that your web visitors get is going to come straight from the design of your website. Are you giving a good impression, or leaving your visitors with a bad one? How can you even tell? If you are trying to decide whether or not to redesign your website, the first question that may come to mind is whether or not your site looks “modern” enough. This may be an important concern, but in and of itself it is often not a good enough gauge of whether you…
  • A Quick Beginner’s Guide to Creating Facebook Ads

    Adrienne Wolter
    29 Jul 2015 | 1:33 am
    A Quick Beginner’s Guide to Creating Facebook Ads ADRIENNE WOLTER | 29 JULY 2015   Towards the end of 2012, something happened that had never happened to a social network before: Facebook reached one billion monthly active users. Since then, the rapid growth has continued, and they reached 1.44 billion monthly active users as of the last announcement in March. With over a seventh of the world’s population in its user base, Facebook has the broadest reach of any social network and possibly the most targeted advertising offerings online. All this potential, unfortunately, makes…
  • A Simple Formula for Writing Killer Headlines

    Sukey Gaven
    23 Jul 2015 | 1:55 am
    A Simple Formula for Writing Killer Headlines SUKEY GAVEN | 22 JULY 2015     David Ogilvy, widely hailed as “The Father of Advertising”, thought headlines were so important that he believed them to be worth 90% of the money invested in advertising. He considered them the most important part of any copy, something which is still true today. Your headline is the main reason why someone decides to continue reading your copy, so it makes sense to spend the most time on it. So, headlines are important! But how do you write them? Follow this simple formula for writing killer…
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  • 6 Ways to Drive Traffic to your Blog

    Khalid Ibrahim
    4 Sep 2015 | 3:14 am
    Blogging is an easy fun thing to do. There are thousands of blogs all over the internet. Anyone can set up a blog free of charge and start writing away. However, there is one thing that truly separates one blog from the other – traffic. Considering that you’ve built up a beautiful website, relatively active on social media and you’ve been creating content for a month but for some reason you just aren’t getting just aren’t getting enough traffic means you are not doing a couple of things right. Creating a blog with high traffic is quite the task to achieve. These…
  • Social Media Tips: 7 Simple Tricks to Boost your Facebook Likes

    Khalid Ibrahim
    2 Sep 2015 | 6:58 am
    Facebook is the perfect social media platform for you to engage with all kinds of people. A good barometer of your engagement with the online community can be summed up in likes. The more likes you have the more popular you are really. As a small and medium sized business, your business objectives should move beyond just getting people to like your page but should get them to engage, share and ultimately convert to paying customers. Getting people to comment and like your posts can be very difficult. Below is an infographic with the relevant tactics and strategies that you can use on your…
  • From Chibok to Global Reckoning: The Impact of Social Media on the #Bringbackourgirls Campaign

    Khalid Ibrahim
    1 Sep 2015 | 2:46 am
    April 15th 2014 will forever go down as one of the darkest periods of our national history. On that tragic night, 276 secondary school girls aged 16 to 18 were abducted from their dorm rooms and were and still are being held hostage. Initial reports from the Nigerian military were inconsistent about the abduction. Since their abduction in 2014, these poor girls have been carried deep into the Sambisa forest and over the borders into neighboring Chad and Cameroon, used as slaves and forced into marriage. With the Nigerian military allegedly being unable to contain and handle the situation, the…
  • The philosophy of successful businesses: understanding the data behind an effective sales process

    Daniel Obaike
    31 Aug 2015 | 6:11 am
    Businesses exist to make profit and no doubt a lot of emphasis is placed on sales to make that happen. Brands want to have the best sales team, so they either hire or poach the finest sales people or they invest resources on training team members with potentials. Of course, what makes a sales process effective is not only people but also the process and technology adopted for sales. Streamlining people, process and technology for efficiency no doubt will drive a business to achieve sustainable growth. Below is an infographic with key insights on how you can optimize your sales process to…
  • Stop Sucking at Social Media! These Facebook Ad Strategies Will Revolutionize your Business

    Khalid Ibrahim
    27 Aug 2015 | 12:45 am
    At this point in time Facebook needs no introduction. With over a billion active users on a monthly basis the statistics speak for itself. It’s the largest social media market on the internet. That group of over a billion unique users all interacting on one platform. What this means is that your customers are out there just waiting for you to reach out to them. As a small and medium sized business, it is very likely that you’ve placed adverts on Facebook in an attempt to gather more followers but those followers just aren’t converting are they? You’re not alone in this…
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