Social Media Marketing

  • Most Topular Stories

  • Mistakes to Avoid when Using Content Marketing for SEO

    Fire Brand Social Media
    Cynthia Cavoto
    18 Apr 2015 | 1:09 pm
    In the early days of the Internet, regular posting websites ruled the first page of search results. It didn’t matter what was on the page so long as there were words and they were coming every day. This pushed blogs and other legitimate websites down because they could not produce quality content at the same [...] The post Mistakes to Avoid when Using Content Marketing for SEO appeared first on Fire Brand Social Media.
  • 8 Compelling Ways To Tell 140 Character Stories On Twitter

    Social Shmooze
    Social Shmooze
    2 Feb 2015 | 9:49 am
    With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet. - Read article:
  • Social Media Optimization: 7 Techniques to Use on ANY Site

    Devumi Blog
    Matthew Y
    10 Apr 2015 | 1:36 am
    Social media optimization is a concept which looks at taking your best possible presentation in a social media context. I am going to show you these seven concepts in a way that you will be able to apply them to any social media marketing campaign you’re working on. In the end, each social media site is the same in its general approach, only the way in which you send your message changes.   Social media optimization strategies Managing your reputation You have two options with reputation management in a social media optimization context: Establishing yourself as a subject expert…
  • 5 Simple ways to Increase Facebook Likes

    Social Media Ownage
    Maninder Pal Singh
    27 Jul 2014 | 9:51 am
    So, you got your business page up on the world leader of social media but it is missing one very important thing: LIKES! No matter how good you page looks or how many posts you share from your page everyday, if you don’t have likes, you are not getting traffic. I’ll be sharing some simple [...] The post 5 Simple ways to Increase Facebook Likes appeared first on Social Media Ownage.
  • 5 Quick Tips For Creating Great Business Facebook Posts

    Social Jumpstart
    Mike Wolpert
    24 Apr 2015 | 11:46 am
    We all hit a bit of a marketing ‘content creation […] The post 5 Quick Tips For Creating Great Business Facebook Posts appeared first on Social Jumpstart.
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    Online PR Pixie

  • Stanley Donwood Exhibition Coming to Sydney

    15 Apr 2015 | 3:40 am
    Exciting news for Radiohead fans ahead of Vivid 2015 Semi-Permanent, Australia’s most seminal design and arts event, and Carriageworks are holding a a first of its kind Stanley Donwood interactive and retrospective exhibition – The Panic Office –... Read More
  • How To Gain Expected ROI In 2 Months

    12 Mar 2015 | 4:45 am
    In the digital marketing world, it is always crucial to measure ROI (return on investment) over your client’s monthly investment. ROI optimization often happens when you are selling huge varieties of products, clients who are cutting costs, or... Read More
  • 10 Digital Predictions for the Year of the Goat

    7 Jan 2015 | 2:09 am
    As the New Year begins, predictions and thoughts are being shared by writers, marketers, social experts and influential bloggers. So I thought I would jump on the bandwagon and share my feelings along with a few from a... Read More
  • How to Rock the Biggest Blogger Event your Industry Has Ever Seen.

    9 Dec 2014 | 1:45 am
    With nearly 20% of the web being powered by WordPress alone, the importance of blogs in today’s media landscape cannot be overlooked. As a matter of fact, aggregated visits from blogs outperform by far aggregated visits from major... Read More
  • Are you an Introvert or an Extrovert?

    26 Nov 2014 | 3:53 am
    I take part in the UK Blog Awards #bloghour chat (almost) every Tuesday on twitter. Last week I asked a question that had been lingering in my mind for a while, and some very interesting opinions were offered... Read More
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    Angular Marketing » Social Media

  • 6 Ways To Market with Vine

    Michael Fine
    7 Apr 2015 | 9:34 am
    “6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about learning how to tie a Double-Windsor knot [Continue reading] The post 6 Ways To Market with Vine appeared first on Angular Marketing.
  • LinkedIn Groups Versus Company Pages

    Michael Fine
    1 Apr 2015 | 8:11 am
    I have been receiving one question quite often lately:  What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things.  According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading] The post LinkedIn Groups Versus Company Pages appeared first on Angular Marketing.
  • The Benefits of a Live Chat

    Michael Fine
    9 Mar 2015 | 8:06 am
    Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential clients as happy as possible. You may think it’s cheesy, but having an employee dedicated to supporting your current and potential clients can help put out fires before they get [Continue reading] The post The Benefits of a Live Chat appeared first on Angular Marketing.
  • How Netflix Changed the Face of Content Marketing

    Nicole Betterbid
    27 Feb 2015 | 8:11 am
    Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading] The post How Netflix Changed the Face of Content Marketing appeared first on Angular Marketing.
  • Merge Google Plus Pages and Keep Followers and Reviews

    Jacob Bohall
    23 Feb 2015 | 8:17 am
    I’m currently working on a project for a client that brought about some extreme frustration. They had created a Google+ account, and did some work to build up a following, created YouTube videos that were linked, posts, photos, etc. Meanwhile, Google had apparently created a local page for them at some point where they had [Continue reading] The post Merge Google Plus Pages and Keep Followers and Reviews appeared first on Angular Marketing.
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    Social Media Advisors | Social Media Speaker | Custom WordPress Site

  • Is Your Website Mobile Ready For April 21st?

    Jeremy Blanton
    8 Apr 2015 | 9:41 am
    By now it is no surprise that mobile friendly websites are no longer just an add-on option when building your website, but rather a necessity to how well your Custom WordPress Site ranks in the search engines. Google has been dropping hints for years on how important the mobile version of your site is.  In fact, I wrote about it back in 2011 here.  Back then, we would simply install a WordPress plugin and it would create a somewhat clean mobile version of your WordPress site. Since then, Google is looking for more when it comes to the mobile version of your website.  No longer will a…
  • Handling Bluehost Status Alert 7308

    Jeremy Blanton
    12 Jan 2015 | 11:55 am
    I received an email the other day from one of my custom WordPress site clients in a mad panic.  She had received an email from her hosting company Bluehost, that stated there were errors in her site.  (See the screenshot below.) Seems like a rather legit email right?  I mean it shows the email coming directly from and even has the correct phone numbers to contact.  Because of the technical terminology in the email, Anna immediately contacted me to get things fixed. The first thing I did before clicking the link in the email, I went over to Sucuri and did a scan of her site.
  • Creating An Online Community To Market For You Without Asking

    Jeremy Blanton
    22 Oct 2014 | 10:38 am
    I think one of the biggest values to social media is the ability to connect with large online communities and form connections with little to no effort.  As I’ve traveled the country over the past few years sharing as a social media speaker, I love sharing success stories that either my clients or myself have experienced.  Anyone who has ever attended any of my sessions on WordPress or blogging has heard the example of the Brazilian steakhouse in town that I wrote a simple 15 minute blog post about our great experience and how it made amazing connections with this very popular…
  • How NOT To Increase SEO On Your Custom WordPress Site

    Jeremy Blanton
    10 Jul 2014 | 11:32 am
    We all realize by now the huge importance of having a good search engine presence for your Custom WordPress Site and the many benefits it can bring to your business by ranking well.  Normally, when I take on a new client, I try to explain up front to them that there are no magic bullets to getting good rankings, but hard work, dedication to creating good unique content, and some time will bring them the results they want. Unfortunately, not everyone in the world is willing to put in the effort, or give it the time that is needed for the results to come, so they look for shortcuts, quick…
  • Leaving A Life Legacy

    Jeremy Blanton
    14 Apr 2014 | 6:54 am
    As many of you already know, just a few short weeks ago my father passed away.  It was a very sudden event and definitely unexpected.  Amazingly, our family seems to be doing very well coping with the loss.  At his celebration service I spoke last and really struggled for a while with what to say.  It’s hard to put into words what to say about someone you love, care about, and well without them you would never exist.  Finally at around 3:30 AM the day of the service I was awakened from sleep and started to get the words. Friends and family that we talked to the few days leading up…
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  • The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

    Sean R. Nicholson
    12 Apr 2015 | 8:54 pm
    Author’s Note: I’ve been noodling on this post for quite a while now. I guess I’m just a sucker for technological irony. Before we get started, I’m going to be up-front with the fact that this is a bit of a long post. Hang in there…it’s worth it, and you’ll get a comic strip and some great “tweetables” at the end.Okay, here’s the scoop. Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. There’s a history of them doing this, but Google stopped including…
  • Viewing Facebook Messages Without Installing The Messenger App

    Sean R. Nicholson
    29 Aug 2014 | 4:00 pm
    Over the last few weeks, there has been a lot of stink over the fact that Facebook is splitting its messaging functionality out into a new Facebook Messenger app. Some fear-mongers have been spreading rumors that Facebook plans to use your camera and microphone to listen in on your private conversations, while Facebook has sent pretty clear messages that it has no intent to do so. The result, however, has been quite a few conversations where friends and family have asked me whether they should avoid installing the Messenger app.My response has been pretty simple. Even if it were true, and…
  • What Is A Social Intranet And Is It Right For My Company?

    Sean R. Nicholson
    5 Mar 2014 | 7:15 am
    Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections, a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on the definition of a social intranet and ideas about how social media capabilities and intranets can be combined to help businesses succeed!The question about using social features on an intranet is always a highly debatable topic of conversation, and every business will offer different pros and cons of implementing social features on their intranet.  Whether social…
  • How Do I Turn Off The Trending Box In Facebook?

    Sean R. Nicholson
    9 Feb 2014 | 9:25 am
    In case you haven’t notice, Facebook recently launched an addition to the user-experience called their “Trending” box. The content in this widget providers users with a quick way to see what topics of conversation are trending across the entire Facebook community.While some see this as a great way to learn about new and timely topics, Facebook failed a bit by giving us no way to turn the feature off or even minimize it. Other features like the Ticker, Trending Articles and even the Facebook advertisements in our feeds have options to minimize, disable or remove them so…
  • UnSocial Social Media – Surfing LinkedIn Profiles As Anonymous

    Sean R. Nicholson
    8 Jan 2014 | 7:53 am
    I’ll be starting a new series on SocMedSean that focuses on some of the most unsocial social media behaviors that I see in the digital space. In previous posts, I’ve covered items like:Buying Facebook/Twitter friends and followersAuto-Direct messagingLiking your own status updatesThis weeks comes focuses on those folks who surf LinkedIn profiles and choose to display themselves as anonymous. Really? When you visit my LinkedIn profile, I invite you to unmask yourself and show that you stopped by. Yes, I check to see who visited my profile on a weekly basis and I often reach out and…
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    Social Media Online Classes

  • Social Marketing 2015 – Baby Edition Infographic

    Maria Peagler
    20 Apr 2015 | 10:01 pm
    Do you feel overwhelmed by the sheer number of social networks? Not sure which one holds the most potential for your business? You’re in good company. Most business owners are confused over which platform best suits them and their brand. That’s what the Social Marketing 2015 infographic clarifies.  Not just social networks, but digital marketing that incorporates a social aspect. I’ve included WordPress in this list, as it’s the go-to tool for so many small businesses who need a website and blog (allowing social comments & shares). Also listed is Slideshare,…
  • Weekly Top 5 for Apr 20, 2015

    20 Apr 2015 | 2:00 am
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week..   #1. Drive Sales from Instagram & Pinterest: Webinar Replay & Resources Get two case studies of small brands that sell out of their inventory in less than 24 hours using Instagram and Pinterest! Along with the 30-minute webinar replay, you also get the mp3 audio, slide deck, infographic checklist, Perfect Pinterest Pin template and Anatomy of a Perfect Pin cheat sheet (WOW!!) . . . #2. 7 Google Search…
  • Small Business vs Big Business — Vlog, Transcript and Infographic

    16 Apr 2015 | 5:00 am
    This is the video version of the original blog post titled Small Business Tactics You Can Use to Compete Against Big Box Competitors, along with the infographic and video transcript (they follow the video): Free Social Media Strategy Class How to laser-focus your social media marketing to grow your business CLICK HERE TO JOIN Get your free Social Media Strategy Class today   Small Business Tactics vs. Big Box Competitors Infographic   Video Transcript Maria Peagler: Hi. This is Maria Peagler with and this is the audio and video version of the blog post…
  • Small Business Tactics You Can Use to Compete Against Big Box Competitors

    Maria Peagler
    13 Apr 2015 | 10:01 pm
    Small Business Tactics You Can Use to Compete Against Big Box Competitors I got a call from a floral shop owner in a small town, and she was scared . . . One of the HUGE online floral brands was running Google ads that made them “appear” to be local. They had a big budget, an ad agency . . . And they were taking away her business. What could she do? We developed a strategy in her personal coaching sessions with me (included with her membership), she took classes here at to learn search engine optimization and tactics only local businesses can use.
  • How to Drive Sales from Instagram & Pinterest: Live Webinar + Recording + MP3 Audio + Infographic

    Maria Peagler
    9 Apr 2015 | 2:00 am
    Free webinar Thurs, April 16 @1pm EDT/6pm GMT.  Join Maria Peagler for this brief live webinar: Learn how to generate sales from visual social networks Instagram & Pinterest Thurs April 16, 1pm EDT, 6pm GMT 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) Get Webinar FREE with SMOC MembershipAlready a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar. On Instagram & Pinterest but Not Getting Sales? You’re not alone. That changes this…
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    Fire Brand Social Media

  • Check Your Social Media Before You Wreck Yourself

    Cynthia Cavoto
    22 Apr 2015 | 4:09 am
      Everyone these days has social media profiles. Anyone can upload anything they want at any time, and anyone can view it. Facebook, Twitter, Instagram, Pinterest and many other social networking websites have billions of users that can find information with just a few clicks of a button. People don’t even have to meet face [...] The post Check Your Social Media Before You Wreck Yourself appeared first on Fire Brand Social Media.
  • Mistakes to Avoid when Using Content Marketing for SEO

    Cynthia Cavoto
    18 Apr 2015 | 1:09 pm
    In the early days of the Internet, regular posting websites ruled the first page of search results. It didn’t matter what was on the page so long as there were words and they were coming every day. This pushed blogs and other legitimate websites down because they could not produce quality content at the same [...] The post Mistakes to Avoid when Using Content Marketing for SEO appeared first on Fire Brand Social Media.
  • What is Buffer?

    Cynthia Cavoto
    12 Apr 2015 | 4:00 pm
    Many people may not have heard of Buffer, but it is the future of social media management. Buffer is a lesser-known software application that can help users manage social media posts for applications like Facebook, LinkedIn, and Twitter. But what sets Buffer apart from other social media management software like Hootsuite or SproutSocial? It’s partially [...] The post What is Buffer? appeared first on Fire Brand Social Media.
  • Pinterest is the Future

    Cynthia Cavoto
    30 Mar 2015 | 4:54 am
      Facebook and Twitter are considered to be the two most popular and most used social networking websites so far. However, Pinterest is becoming more addictive than both of the other social networks due to its usability. The social network is primarily imaged based, which draws people in and makes them stay. The web site [...] The post Pinterest is the Future appeared first on Fire Brand Social Media.
  • Hootsuite VS SproutSocial

    Cynthia Cavoto
    23 Mar 2015 | 4:45 am
      In an age when everyone uses social media and has accounts of various social networking web sites, there is a need to have a way to manage everything. Social media management software is quickly becoming the go to application to manage and even use all types of social media web site. Most marketing companies [...] The post Hootsuite VS SproutSocial appeared first on Fire Brand Social Media.
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    Jackson Marketing Services

  • Online Marketing Lesson: Don’t Put All of Your Eggs in One Basket

    Stacy Jackson
    8 Apr 2015 | 10:43 am
    As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Source: I’ve said it before and I’ll say it again: don’t depend on a single social media platforms as your gateway to the world. While you probably aren’t an avid Google+ user (relatively few people are), imagine what would happen if Google+ were your preferred platform. Bam! Google swoops in and messes up a good thing for you — and they have every right to since it’s their…
  • What is a Marketing Technologist?

    Stacy Jackson
    31 Mar 2015 | 9:05 am
    There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can tell you how frustratingly painful and difficult it was to get IT resources or tech support for marketing initiatives. I had to build up trust with the CIO before I could get my paws on anything sacred from a tech standpoint. Marketing is becoming one of the most tech-dependent roles in many companies around the world. It is…
  • How Facebook Is Failing Local Businesses

    Stacy Jackson
    27 Mar 2015 | 11:35 am
    The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers. Source: Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late? If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media. If you are a reader of this blog, you know this isn’t “new” news. If you read my February…
  • Email Marketing Best Practices for Lead Generation

    19 Mar 2015 | 8:21 am
    In the age of social selling, email seems to have lost some of its charm as a method for lead generation; however, it shouldn’t be overlooked. Email remains a great way to generate sales leads and convert more of your prospects into customers. Unfortunately, many times email gets a bad rap because best practices are not followed. Best practices are there to help you properly engage with your prospects in a more likeable manner. Below are some best practices to help your email marketing efforts generate more leads. Choose Subject Line Carefully – The subject of your email is the first…
  • 10 Quick & Easy Social Media Tips

    Stacy Jackson
    22 Feb 2015 | 4:10 pm
    Are you looking for ways to quickly and easily improve your social media management and marketing? Here are my top ten time-saving tips for your social media marketing efforts. 1. Use to add a call to action to every social share. is one of my favorite recent finds. Social media is all about sharing and creating a community. That means doing more than talking about your brand. However, the marketer in you would probably love to have some sort of call to action associated with every link you share — even when it’s not a link back to your own site. With,…
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    Nischala’s Space, Thoughts, Expressions…

  • Bored of blogging? Tips and Tricks to recover revive and renew your blogging MOJO

    23 Apr 2015 | 2:30 am
    I finished 5 years of blogging in March 2015. It’s been an evolving, enjoyable and enriching experience. While there have been many highs (ranging from media coverage, to awards, to heart-warming comments and appreciation on how my words transformed a reader’s life), I’d also have to confess that there have been times when I have been bored of blogging. Sometimes because it gets monotonous, sometimes because writing is lonely, sometimes because I don’t get the feedback / responses that I expect, and sometimes because I just hit a ‘blogging plateau’ or ‘the writer’s…
  • 5 Questions to answer before you start BLOGGING!

    16 Apr 2015 | 2:30 am
    Now a days, I get a lot of calls, mails, messages and questions about blogging. As a case in point, a friend called a few days back and said “I want to start a blog. Should I even do it?”. A work colleague was inspired by my blogging journey and accolades, and asked me “I want to start blogging. You make it seem easy. Is it that easy?”. A relative read the media coverage my blog received recently and wrote to me saying “I want to blog, How do I go about it?” While I appreciate the interest, intent and spirit behind all these questions, let me lay out some facts before you. I…
  • Among the Top 10 Marketing Blogs of India

    13 Apr 2015 | 2:30 am
    Look what the news brought in.. Happy and Honored to be featured in the list of Top Marketing Blogs of India published by SEJ (Search Engine Journal). The list includes some of the best / most reputed Indian brands / blogs like Digital Vidya, Social Samosa, Lighthouse Insights, Blogworks . Full reading here For those who don’t know, Search Engine Journal was launched in 2003 and publishes fantastic articles by marketing experts. They spotlight the important trends, news, strategies and personalities in the industry. They have ~95K Twitter followers and 1 Lakh+ likes on FB.
  • The 3 Questions I’m always asked around Blogging – And my answers!!!

    9 Apr 2015 | 2:30 am
    “Blogger” – That is the latest new addition to my identity. Be it in my social / professional network – I am many times introduced as “That blogger?!” After an exchange of pleasantries – I’m almost always asked some questions around blogging. I’ve seen that the questions for a vast majority of the people I interact with are very very similar. So I thought why not put my responses in a post? Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo |…
  • Infographics for Dummies | 5 Steps to create your first Infographic

    2 Apr 2015 | 2:30 am
    Regular readers of my blog know that ‘infographics’ are my latest muse. Over the last few weeks, I’ve received a lot of requests asking me how I’d created my infographics. So I thought why not write a blog answering this. I’ve spent all of January and February browsing / sharing infographics on the blog, and spent significant time in March to create my own infographics. Based on all these experiences, I created a simple infographic in response to “How to create your first infographic?” I hope you find it useful in creating your infographics. And as they say, Practice makes a…
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    Facebook Marketing Made Easy

  • [CASE STUDY] How To Get 1000% ROI With Your Facebook Campaign

    20 Apr 2015 | 8:27 am
    If you want to invest in Facebook ads but you aren’t sure about their earning potential, you’re in the right place. In this article, you’ll learn the four main steps I followed to get 1000% ROI with one of my most recent Facebook ad campaigns. Jessica Riverson is a private client who recently invested in my done-for-you service. She is an amazing woman and if you want to start charging your real worth, you want to check her website here. I’ve run Jessica’s Facebook ad campaign from A to Z. For $1,882 in ad spend spread over 3 webinars, I… Read the Full ArticleThe post…
  • Facebook Ads Bootcamp: The Anatomy of Creating Facebook Ads That Work (In Just 4 Steps)

    31 Mar 2015 | 8:43 am
    I know from personal experience that creating the perfect Facebook Ad can sometimes feel like climbing Mount Everest—the hard way! With so many potential factors to think about, it can be easy to get bogged down in details and not know what you’re really meant to do. When it comes to creating the perfect Facebook Ad, I feel it’s better not to overthink what you’re doing—otherwise what needs to be short, punchy and attention-grabbing might become invisible to your potential leads—and ruin the point of your ad in the first place! These are my four top steps to creating a……
  • How To Give Your Facebook Ad Campaign A Quick Boost With This Little-Known Tool…

    17 Mar 2015 | 8:41 am
    It’s exciting to work with Facebook for ads—all that customization, right at your fingertips—but how can you be sure that your campaign is actually working? How can you be sure that your conversion rates are good? How can you even know that people are listening to what you have to say? If you’re racing ahead with the campaign without knowing anything—that could be problematic in the long run. But there is a tool out there that lets you fine-tune your marketing campaign, just as if you were one of those marketing ninjas effortlessly creating campaigns that simply work. And…
  • How To Organize Your Facebook Ads Campaign

    6 Mar 2015 | 4:23 am
    Overwhelmed? Don’t know what to do in your Facebook Ads dashboard? In this video, you’ll learn how to organize your Facebook Ads campaign to market your product effectively. To begin organizing your Facebook ads campaign, login to your page and look at the navigation bar on the left and choose the bar that says “Ads Manager.” After you have clicked that button you’ll see several different options to the right of the navigation bar, but for this video we’ll focus on just a few options related to campaign structure and organization. The 3 buttons we’re focusing on now are…
  • REVEALED: Facebook Ads Are The ONLY Way To Successfully Market On Facebook – And Here’s Why!

    3 Dec 2014 | 4:13 am
    There’s no doubting that Facebook is a great way to stay in touch with friends – but are you using it successfully to expand your own business? Chances are, you’ve tried, but it turns out that the labyrinthine back-office and myriad of choices have likely flummoxed you. You’re not alone: Facebook’s constant algorithm changing often hurts people just like you. Click here to find out how I can help you! It used to be simple. You grew your fans through good fashioned, honest hard work. You got your likes with blood, sweat and tears. You did this so fans could……
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    Peg Fitzpatrick

  • 5 Tools Everyone on Twitter Should Be Using

    26 Apr 2015 | 5:15 pm
    Once you get past the basics of Twitter, there are many different types of apps and programs that you can use to boost your Twitter activity. These are five tools I feel everyone on Twitter should be using that will help give you more time to tweet and make your tweets more effective. 1. Buffer – Organize your tweets “Tweets that are spaced appropriately get higher CTRs, according to Zarrella’s research. Buffer recommends putting a space of 30 minutes before and after the tweets for which you want high engagement.” from Neil Patel. Buffer will help you stay organized…
  • How to Start Prioritizing Your Instagram Strategy

    20 Apr 2015 | 4:00 am
    From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as businesses switch from the Facebook platform due to the fall of organic reach. If you’re unsure how you can get value from Instagram, read on for some useful Instagram strategy tips to help your business reach more potential clients. Here are the main reasons you should create an Instagram strategy: Build brand awareness. Letting people into your private world or seeing behind the scenes at your hot startup builds trust. Stop selling. Social…
  • Easy Ways to Supercharge Your Facebook Page

    13 Apr 2015 | 5:00 am
    Your brand has most likely spent a considerable amount of time and money building your Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group. Facebook fans are a loyal group that consistently like, comment, and share their favorite pages content. Don’t give up on this targeted group of people interested in your brand, instead power up your Facebook presence to maximize your social media marketing efforts. Be Consistent Posting on a regular basis is imperative for Facebook…
  • How to Use Pinterest to Build a Loyal Following for Your Brand

    6 Apr 2015 | 6:00 am
    Ready to stop the random pinning and get serious about building your brand on Pinterest? Let’s look at ways that you can turn your passions into actions and build your brand one pin at a time. In this article I’ll share how to create a strong presence on Pinterest and create a visual brand that attracts your ideal audience. First let’s tackle WHY you should be on Pinterest and then we’ll look at the benefits of Pinterest. Why your brand should be on Pinterest Pinterest is a discovery engine where people get inspired, find ideas, and connect with you and your pins…
  • Creatively Boost your Editorial Calendar

    23 Mar 2015 | 3:30 am
    Thinking of your blog as a publication and creating an editorial calendar for your content will help keep you on track with your blogging. Being organized with overall themes, post ideas, and using your analytics to keep your blog readers happy can make your blogging life easier. Once you have your editorial calendar created, you’ll find that creating more content is easier because you know just what’s coming up next. This takes some of the pressure off of creating blog content and still allows you the freedom to move articles around in the schedule or work ahead in any order that you see…
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  • Dynamic LinkedIn Techniques to Promote Your Personal Brand

    Bill Webster
    26 Apr 2015 | 10:57 am
    One of the keys to unlock doors to success is good and adequate exposure.  LinkedIn is a leading networking resource for personal brands, and is now a great warm lead generator as well. But then, how would you be able to get the maximum benefits from it?  A very informative article, 4 LinkedIn Strategies to Boost Your Personal Brand, by Personal Branding Blog tells us how. Check out these tips on how to promote your personal brand via LinkedIn Start with InMail InMail is an effective way to communicate with other brands or individuals in your field.  Choose to write a personalized message…
  • What Businesses Need to Know About Direct Marketing

    Jennifer Webster
    14 Apr 2015 | 11:31 pm
    A recent article, What Businesses Need to Know About Direct Marketing, by Ira Kalb, talks about how the marketing industry shifted towards the internet and social media in 1995. To be successful, marketers should learn how these online tools are forms of direct marketing. Marketers should also know the basic concepts of direct marketing. Direct marketing enables buyers and sellers to do business without meeting face-to-face or touching merchandise. Common Direct Marketing Methods Direct Mail An example of direct marketing is direct mail which first occurred in 1732 when Benjamin Franklin used…
  • Smart Businesses Respond to Facebook Comments

    Samantha Collier
    14 Apr 2015 | 11:26 pm
    Does the thought of responding to Facebook comments horrify you? Do you have nightmares about carefully drafting responses and clicking the return button too soon Some businesses avoid social media altogether due to this fear. As a social media agency, we understand why businesses are hesitant to respond. They don’t want to make the problem worse, more importantly, they don’t want to look stupid in front of their clients, peers and referral sources. Here’s why smart business owners respond to Facebook comments:   Facebook fans are an integral part of your online community. Loyal…
  • How To Draw More Attention on Pinterest

    Jennifer Webster
    29 Mar 2015 | 10:43 pm
    A recent article titled 7 Ways to Attract More Attention on Pinterest written by Brian Honigman describes that Pinterest is known for its organic marketing and applying the right tactics makes it easier to increase your popularity. Here are several ways to get your pins better exposure and stronger Pinterest presence. Create Rich Pins Basically, Pinterest depends on remarkable and amazing visual content yet even awesome photos and fantastic discoveries have hard time to stand out among the millions of pins uploaded every day. Use rich pins that will allow you to add context and additional…
  • Top Secret Marketing Techniques for Your Small Business

    Bill Webster
    25 Mar 2015 | 12:21 am
    The success or failure of your Internet Marketing plan is based on the right tactics and strategies. Internet marketing is a great tool to make your service industry viable. The following are simple tips for small business owners who are just starting out in the business. Define Your Internet Marketing The keyword to success for your Internet Marketing is defining exactly what you want for your business. This includes the nature and extent of your business and target market itself. Tip: Make sure you know exactly how many people are visiting your website. You should also find out if your…
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  • Changes to Hootsuite

    20 Apr 2015 | 3:21 pm
    Hootsuite updated the way you save drafts. If you use Hootsuite to schedule any of your posts or monitor your social platforms, be aware that they have made some changes to the drafts option. Once you have imported all of … Continue reading → The post Changes to Hootsuite appeared first on Time2Mrkt.
  • Sharing is Caring

    14 Apr 2015 | 7:24 am
    Sharing events/promotions and job postings is easy with LinkedIn groups. Do you participate in groups? One of the ways that you can really score some points with the other group members is to share value. Everyone determines value differently, but … Continue reading → The post Sharing is Caring appeared first on Time2Mrkt.
  • How useful is Instagram?

    29 Mar 2015 | 9:55 am
    Are you using Instagram for your business? For the longest time, I was not an Instagram lover for business. I felt that it was more for foodies and clothing lines. Another challenge I felt was that it was difficult to … Continue reading → The post How useful is Instagram? appeared first on Time2Mrkt.
  • Can you be a better networker?

    24 Mar 2015 | 9:08 am
    As a networker, can you make improvements? I read a great deal of articles geared to job seekers. This one by Careerealism talks about 4 Steps To Take For Effective Networking. These days so many people are finding jobs or getting … Continue reading → The post Can you be a better networker? appeared first on Time2Mrkt.
  • Branding Your Email

    22 Mar 2015 | 1:45 pm
    Do you think that your email address counts in branding your business? I hope you said YES! So often I see business people who have an email address that reads or While I always set up a … Continue reading → The post Branding Your Email appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • Why I Chose Total Life Changes

    Tamyka Washington
    9 Apr 2015 | 12:51 pm
    Over the past few months, many of my email subscribers and followers have reached out to ask me, why I chose Total Life Changes. I’ve also been asked, what is it about this particular company, that has myself, along with so many others, so excited.. To be completely honest, I wasn’t looking for a business to join. In fact, I ignored the first offer when it was presented to me. However, a few months later…I was given another chance to make the decision. In this post, I will do my best to explain from my point of view, and personal experience. Reason #1 The products are all…
  • You Have the What, Don’t Worry About the How

    Tamyka Washington
    22 Mar 2015 | 12:06 pm
    You know what drives me crazy? Being an entrepreneur, and still having people tell you how to be an entrepreneur. I get it though…if you’ve found a successful way to do business, you want to share that (or sell it), to others on the same pursuit. The problem I have is when people try to convince you that their way of “being an entrepreneur”, is the right way, or the only way to achieve success. WRONG! Entrepreneurship is FREEDOM…many of us left corporate positions, or chose this path so we could express ourselves the way we know how, the way that is natural to…
  • How to Get Customers Online Without Paying for Advertising

    Tamyka Washington
    18 Feb 2015 | 11:57 am
    Did you start or launch a business online and are now ready to start making money? Have you been wondering how to get customers online without paying for advertising? Is it even possible? The answer is yes, it’s possible (anything is possible…right?) If you’re like most entrepreneurs, you started on a shoestring budget and probably have little to no money for marketing or advertising. You also know that where there is a will, there is a way…and that way is what I’m going to share with you in this post. Since you are reading this, I’m going to assume you understand the…
  • Women in Business – NaTasha Rector

    Tamyka Washington
    6 Feb 2015 | 7:00 am
    Name: NaTasha Rector Company/Business: Declare Your Wealth Year Started: 2014 Website: I am a: Mom Entrepreneur Tell us about yourself: NaTasha Rector is a Professionally trained Business Coach and has more than 15 years of Marketing and Business Development experience.  She has worked in several industries and various sized companies developing and implementing, strategic plans for success. She has founded two businesses, and has created a successful coaching business for the members in her MLM downline.  NaTasha is an Author, Public Speaker, Photographer, and…
  • When it’s Time to Quit

    Tamyka Washington
    28 Jan 2015 | 12:46 pm
    Every now and then, I feel compelled to express myself a little more direct, than normal. This is one of those times. You can call this a ‘rant’ post…but, I’ve got to get this out… I’m an entrepreneur. Lots of people are entrepreneurs. BUT…there are some people who claim to be entrepreneurs, while their actions show a very different reality. Now, I’m not judging…just observing the mindset and behaviors of the self-proclaimed entrepreneurs, who really need to just hang it up and realize, it’s time to quit. Entrepreneurs Work for…
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    Frederic Gonzalo

  • Instagram Ads for Travel Marketing

    Frederic Gonzalo
    22 Apr 2015 | 4:00 am
    Ever since Instagram was snapped up by Facebook in 2012, its growth has been phenomenal – in fact, it was considered the fastest growing mobile application in 2014. It now boasts over 300 million active users, of which 100 million joined in the past year alone! As a mobile native network, and its very nature as a photo and video application, it’s no wonder Instagram quickly became a favorite amongst travel brands, from destinations to hotels, attractions, restaurants, airlines and any supplier with a (visual) story to tell. Read also: Social Media Best Practices in Travel:…
  • Online Travel Agencies: Friends or Foes?

    Frederic Gonzalo
    16 Apr 2015 | 6:55 am
    If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a heated conversation is to ask what they think about online travel agencies, better known as OTA. You know, Expedia,,, Orbitz, Travelocity… oh, and you might as well include meta-search engines such as Trivago, Kayak, Hipmunk and even TripAdvisor into the equation. And if you want to conversation to go sour, perhaps you’ll speak about Airbnb, HomeAway and other players from the sharing economy. A cocktail weenie with that?
  • How Chinese Travelers Engage Online

    Thomas Meriaux
    8 Apr 2015 | 8:08 am
    This is a guest post by Thomas Meriaux, French and digital marketer specialized in Chinese outbound tourism at Chinese Tourist Agency. There were 1.1 billion tourists in the world in 2014, including more than 100 million Chinese. However, Chinese tourists are very different in how they approach travel and holidays, from what they think about travel to how they find information and finally to how they record and share their experience. Chinese vs. Western tourists Despite the whopping 100 million per year, Chinese tourists are still a minority compared to the whole Chinese population, barely…
  • 5 Success Factors for Effective Storytelling in Travel

    Frederic Gonzalo
    30 Mar 2015 | 1:00 am
    Travel marketing, at its core, is no different than marketing in any other industry; it is a means to reach financial objectives, increase revenues, lower costs and have an overall profitability making travel brands viable in the long term. But how we communicate to our customer base and potential travelers, on the other hand, is where travel and hospitality has an edge: we sell dreams! Vacations or getaways, leisure or business travel… there is an aspirational component here all humans can relate to. Storytelling, not selling Rather than simply trying to get “heads in…
  • Which Online Marketing Channel Should You Prioritize?

    Frederic Gonzalo
    26 Mar 2015 | 2:00 am
    When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc. But as we can suspect, these channels don’t necessarily have the same level of effectiveness depending if we are a small, medium or large organization. Results will also vary greatly depending on which industry we may evolve in – brand paid search may work well in travel but less so in sports or home & garden, for example. The…
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    Gigya's Blog

  • The Landscape of Customer Identity: It’s Facebook’s Game to Lose

    Victor White
    20 Apr 2015 | 7:50 am
    As has been the trend for well over a year, Facebook made more incremental gains in Q1 2015 to further establish itself as the prevailing identity provider. While Google+ remains the only other identity provider to control a double digit percentage of all logins, the gap between Facebook and every other login choice has become a chasm.  While Facebook’s dominance continues to maintain and even grow, it may not be long before other providers, like Apple with its Touch ID authentication mechanism, become threats to Facebook in the war for identity. As the world of identity broadens and…
  • How Brands Are Boosting Ad Revenue With Identity Data

    Reeyaz Hamirani
    15 Apr 2015 | 10:56 am
    The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and estimated household income in an attempt to bucket consumers into simple – yet at the time sufficient – personas like “moms” and “teens.” As Internet usage grew, brands were offered a much more immediate and individualistic view of consumers, ushering in a new advertising model that traded in stereotypical blanket personas for targeting using cookies and third-party data…
  • Customer Spotlight: Medialaan Drives Ad Revenue with Gigya’s Technology

    Rachel Serpa
    9 Apr 2015 | 7:45 am
    About Medialaan With four radio stations and seven television channels, Medialaan is the leading media and entertainment company in Belgium. Medialaan is the founder of VTM, the first and largest commercial TV station in Flanders, and the network of popular shows such as So You Think You Can Dance and The Voice. The Challenge To combat growing competition from media streaming providers, Medialaan sought to add value for its advertising sponsors and increase rate cards on its premier network site, “We needed a way acquire and retain more viewers, as well as better understand the…
  • 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy

    Reeyaz Hamirani
    31 Mar 2015 | 11:23 am
    Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved by accessing and leveraging the valuable data housed within a user’s online identity. Customer identity data is the foundation for modern marketing. When users register or log in on websites and applications, using either traditional registration…
  • Customer Spotlight: Harvard Business Review Saves Developer Time & Resources with Gigya

    Rachel Serpa
    26 Mar 2015 | 8:15 am
    About Harvard Business Review Harvard Business Review (HBR) is dedicated to publishing management ideas and advice for business leaders. Founded in 1922 as a non-profit subsidiary of Harvard University, HBR is now published in twelve different languages worldwide. The Challenge To drive subscription rates and provide readers with a seamless experience, HBR sought to implement social login on However, with evolving social network APIs and privacy regulations, finding the resources to manage social login was a challenge. “We needed a social login solution that was easy to…
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    New Media and Marketing

  • Preventing online ad fatigue

    25 Apr 2015 | 4:25 am
    Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their conversations or web surfing? Perhaps nothing pisses off mobile internet users like having ads take up part of their bandwidth, yet brands, and marketers, are rushing to the party to interrupt users because of the hype that “you need to be there”.  Market research companies, like eMarketer, often tout the numbers of mobile but fail to give real insight into what these numbers mean and what it means for marketing. Today iPad users are often…
  • Why suggesting social media managers should be below 25 is stupid

    22 Apr 2015 | 11:40 pm
    Someone, who obviously is not thinking clearly,  suggested that social media managers need to be under 25 in order to really understand social media marketing.  I have always believed that age should not be a factor in hiring someone to do a job it should be determined by who the hell can do the best job.  However, I did write an article that said “interns make coffee and should not be the voice of your brand on social media” which brought a lot of comments.  The fact is that social media marketing is too damn important to leave to anyone who is inexperienced in marketing and…
  • Measuring the end to end customer experience

    22 Apr 2015 | 2:51 am
    Big data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to discuss improving sales.  According to Baiju Shah, managing director of strategy and innovation for Accenture Interactive today’s consumer expects relevant and seamless experiences end-to-end across marketing, commerce, and service. In the era of social media, with consumers keen to broadcast their delight or despair, a brand’s ability to deliver a connected and relevant experience to each individual becomes critical for…
  • Social media experts are only experts at promoting themselves

    19 Apr 2015 | 3:07 am
    Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch their social media marketing but now that ship was adrift and was getting pounded by the rocks under the waves.  Not only was it poorly executed but what they had done so far was costing them business. Their social media “expert” was hit and run.  He told them what to do but not how to do it within THEIR culture and industry. As a marketing consultant I never go into a client with a prepared Power…
  • Almost 90% of women use PC/laptop/mobile as most frequent tool for product research

    14 Apr 2015 | 12:35 am
    The “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” provides context and insight into the key drivers of shopping and purchasing from a woman’s perspective. Taken from a survey of over 2,000 women nationwide, this report uncovers how women are feeling about everything from family finances and disposable income to how they are using digital and social media to browse and “window shop.” This is the second quarterly release of data designed to help marketers better understand buying habits and forecast trends of American women. Highlights from the second quarterly release of…
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    Through the Islander's Prism

  • EarthDay 2015 – Let’s Show We Care

    Alain BERTRAND
    22 Apr 2015 | 9:39 am
    Let’s Reduce our Footprint Billions of tiny actions that can make a major change… Earth Day is THE day in the year, when one should take time to reflect on one’s capacity at reversing adverse effects of one’s liability on our planet’s health. It may seem presumptuous to many, to imagine that an individual act will count in a […]
  • Ponzi or Not Ponzi… That is NOT the Question !

    Alain BERTRAND
    18 Apr 2015 | 11:49 pm
    La nouvelle abrutissante tomba, sur mon poste, comme une chape de plomb, à 00:45 le vendredi 03 avril 2015 ! La licence de la Bramer Banking Corporation Limited venait d’être brutalement révoquée par la Banque de Maurice, alors que la population, aux abords du weekend de Pâques, dormait paisiblement à poings fermés. Les couche-tard des réseaux […]
  • After the Iqbal Toofanny Ordeal…

    Alain BERTRAND
    17 Mar 2015 | 9:09 am
    Another Mauritian Tale about Police Brutality… But shouldn’t we go beyond ? On the 2nd of March this year, the news came out as a traumatising shockwave to entire Mauritius! Iqbal Toofanny, 42 yr-old father of three, was declared deceased by the coroner, 48 hrs after his arrest and stay in custody. Publicized photographic evidence […]
  • Je suis… La République de Maurice

    Alain BERTRAND
    11 Mar 2015 | 10:59 pm
    VERS DEMAIN… En ce jour de fête nationale, beaucoup de commentaires à propos de notre passé colonial et de questions sur la pertinence de l’indépendance de notre pays, fusent à-tout-va sur la toile. Fallait-il se défaire des Anglais ? Pourquoi nous ont-ils laissé tombé ? N’aurions-nous pas été mieux avec des Livres Sterling ? Savoir […]
  • Beloved country, May God Bless thee..

    Alain BERTRAND
    11 Mar 2015 | 10:34 pm
    Beautiful Mauritius… Some more food for thought Ameeksha Dilchand is one of my Top 10 Women of 2014. She, who I call the Perfect Ambassadress, is one of the most iconic figures of the Mauritian pageant industry. She started as a participant and ended up last year as an organiser. This year, she pursues her […]
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    Rebekah Radice, Social Media Strategy

  • 11 Essential Elements of an Effective Social Media Business Plan

    Rebekah Radice
    20 Apr 2015 | 8:59 am
    Are you using social media to market your business, but struggling to create momentum?Would you like to make sense of each social network, clearly defining where and how to spend your time online?While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place.Ready to get started?Let’s go!Why Create a Social Media Business Plan?Lewis Carrol said,“If you don’t know where you are going, any road will get you there.”And just as in life, the same holds true in social media.If you don’t know where you’re going…
  • How to Kickstart a Social Media Strategy on Today’s Top Networks

    Rebekah Radice
    13 Apr 2015 | 3:30 am
    As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems.Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster.Not to mention — a complete waste of time.In order to make an impact, you must be willing to commit to a long-term strategy.This includes a daily content and social media plan, as well as an effective means for management and monitoring.Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging…
  • How to Use LinkedIn to Become a Networking Superstar

    Rebekah Radice
    6 Apr 2015 | 4:31 am
    As the Internet buzzes with social media activity, knowing where to network can be a challenge.While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking.Not spending any time on LinkedIn? Let me tell you why you should.LinkedIn operates the world’s largest professional network on the Internet with more than 347 million members in over 200 countries and territories.Professionals are signing up to join LinkedIn at a rate of more than two new members per second.Average time a user spends on LinkedIn is…
  • 25 No-Fail Social Media Questions to Establish Meaningful Relationships

    Rebekah Radice
    30 Mar 2015 | 9:51 am
    Ever wonder how to connect, engage and create meaningful social media conversations? Or how to break the ice on sites like Facebook, Twitter and Google Plus?Sure you have! It’s only natural.We all want to connect — to establish relationships that matter. But times have changed.Social networking has revolutionized the way your business is making connections.With traditional networking, you had to dress up and go to a local event if you wanted to meet someone. With the advent of the Internet, that necessity faded away.Today, building relationships is as simple as logging…
  • 7 Best Visual Marketing Apps to Create Social Media Graphics

    Rebekah Radice
    23 Mar 2015 | 4:00 am
    Are you using graphics in your social media posts?Would you like to connect consumers to your business through visual marketing?Not only can the right graphic tell your company story, but they also optimize the consumer experience.While you might have shied away from image creation in the past, new tools have emerged putting the power of visual marketing in the palm of your hands.In this article, I’m going to share seven of the best visual marketing tools and mobile apps that offer a simpler, leaner approach to creating compelling visual content.Ready to get started?Read on!Create Social…
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    Todaymade Blog

  • Ryan Holte Joins Todaymade as an Application Developer

    Britni Schwartz
    27 Apr 2015 | 8:30 am
    Please join us in welcoming our newest team member Ryan Holte. Ryan will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. Ryan specializes in anything Javascript – whether it be Ember, jQuery or Node.js. He also brings with him a background in Visual Basic>NET MVC framework and PHP. We will be looking to Ryan to continue to push our team forward. He is motivated by the continual challenge of making sure we are delivering the best user experience possible. This makes him a perfect cultural fit…
  • Responsive Design @ Todaymade

    8 Apr 2015 | 8:15 am
    Did you know that 80% of people using the internet own a smartphone (Global Web Index)? There’s a pretty good chance part of that 80% is viewing your site on their smartphone, rather than a desktop or laptop computer. What do you want them to do when they get to your site? Do you want them to read about your company, buy a product, purchase a subscription, sign up for newsletters? I can tell you one thing you don’t want them to do: leave. If users coming to your site have to pinch the screen and move around just to find what they came there for, they will leave. In fact, 61% of people…
  • Megan Beck Joins Todaymade as a UI/UX Designer

    Britni Schwartz
    7 Apr 2015 | 11:45 am
    Please join us in welcoming one of our newest team members, Megan Beck. Megan joins our team as an UI/UX Designer. Megan brings with her a strong background in interface and user experience design. She also doubles as a front-end developer, specializing in HTML and CSS. Her creative eye for both design and function makes her the perfect individual to help us create fully functional, responsive sites and applications that are user friendly, intuitive, and visually appealing. So far, one of the things that we’ve learned about Megan is there isn’t a challenge she won’t take on.
  • Four Easy Steps to Find a Professional Mentorship

    19 Mar 2015 | 7:15 am
    Professional mentors are invaluable to have at any stage in your career. The bulk of what mentors can provide is experience and knowledge from that experience. They’ve been in your shoes, they know how you feel, and they are willing to share their experiences with you. They can be a support system in your career, offering advice, knowledge, inspiration, networking and job opportunities. Personally, I have multiple mentors, all in different stages of their career, and in different areas of the technology industry. I’ve been able to further my career with the advice and connections my…
  • Andrea Wald Joins Todaymade As Office Manager

    Britni Schwartz
    16 Dec 2014 | 7:15 am
    Please join us in welcoming our newest team member Andrea Wald. Andrea joined our team as our office manager. Every business needs that person who can keep things in order, balance the numbers, and keep the day-to-day logistics of an office rolling. With a friendly demeanor and rich gift for hospitality, that’s Andrea. With her extensive experience in finance and hospitality, she keeps the Todaymade office running like a well-oiled machine. She is the friendly and caring face that our visitors often see first when they walk into Todaymade. Bottom line, Andrea cares about her…
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    Grow Socially

  • Being More Social on Your Financial Plans

    Guest Poster
    27 Apr 2015 | 1:00 am
    Whether you’re hoping to retire at the average age of 62, plan on working into your 70s or hope to retire early in your 40s, having a well-funded, diversified retirement plan in place is crucial to your future. Ultimately you’ll need to start your accounts and fund them through your […] The post Being More Social on Your Financial Plans appeared first on Grow Socially.
  • Social Media Master Class for Publishing and Media Professionals

    Donna Vieira
    23 Apr 2015 | 8:13 am
    FOR IMMEDIATE RELEASE John Foley, Jr. of Grow Socially Partners with Publishing Executive to Provide Social Media Master Class on June 8, 2015 (Wilmington, MA, April 23, 2015) – Grow Socially and Publishing Executive are partnering together to provide a Social Media Master Class to help magazine publishing and media […] The post Social Media Master Class for Publishing and Media Professionals appeared first on Grow Socially.
  • John Foley, Jr. Named Keynote Speaker at the 2015 NEDMA Annual Conference

    Donna Vieira
    21 Apr 2015 | 7:04 am
    FOR IMMEDIATE RELEASE Grow Socially CEO/CMO, John Foley, Jr., Named Keynote Speaker at the 2015 NEDMA Annual Conference (Wilmington, MA, April 16, 2015) – John Foley, Jr., CEO/CMO of interlinkONE and Grow Socially and Forbes’ 15th most influential Chief Marketing Officer on social media, will deliver the keynote address at this […] The post John Foley, Jr. Named Keynote Speaker at the 2015 NEDMA Annual Conference appeared first on Grow Socially.
  • How Your Business Website Can Turn Visitors Into Customers

    John Foley Jr.
    20 Apr 2015 | 7:22 am
    The most important way a company website can serve customers is by enabling them to find what they need quickly. To deliver a website that does this, don’t weigh your website down with heavy graphics and video that can slow the site’s loading speed or serve as a distraction. A […] The post How Your Business Website Can Turn Visitors Into Customers appeared first on Grow Socially.
  • Make It Your Business to Be Developed with Mobile Apps

    Guest Poster
    13 Apr 2015 | 8:11 am
    According to Nielsen’s Digital Consumer Report, about 65 percent of Americans owned a smartphone in 2013, a 44-percent increase from 2011. As the number of mobile users continues to rise, more and more businesses are developing mobile apps to boost visibility and customer engagement. By creating your own mobile app, […] The post Make It Your Business to Be Developed with Mobile Apps appeared first on Grow Socially.
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  • 5 Ways to Use Adaptive Content

    23 Apr 2015 | 7:48 am
    Adaptive content can be described as an idea that is re-purposed and reused over and over again. When it comes to marketing what starts as a tweet can be turned into a blog post, an e-book, a podcast, a YouTube video, a PowerPoint presentation – the list goes on and on. Of course, there’s a little… Continue reading →The post 5 Ways to Use Adaptive Content appeared first on BIGprofile.
  • What is the best method to use data?

    14 Apr 2015 | 8:25 am
    Over the last few year, marketing experts have seen the benefits using of data and  the advantages of correctly applied data. But the discussion about the best practices and most influential strategies still exists.  Is there a correct process, methodology for the use of data – big or little?  Two sides of the coin From the standpoint of the brand… Continue reading →The post What is the best method to use data? appeared first on BIGprofile.
  • 3 best user experience tips for marketers

    7 Apr 2015 | 6:53 am
    User experience is becoming an increasingly popular feature of the digital landscape. Here are a few things marketers should take into account when creating the best user experience: 1. User experience is not just about interfaces The biggest misconception about user experience is that it is about creating beautiful interfaces. While this is part of… Continue reading →The post 3 best user experience tips for marketers appeared first on BIGprofile.
  • 5 AdWords Tools to Improve Your Campaigns

    30 Mar 2015 | 7:08 am
    Google is constantly testing and releasing new features in AdWords. The large amount of choices can be overwhelming, so in this post you’ll find the top 5 new AdWords features you should check out and test this year. 1. Ad Customizers Ad customizers are a new AdWords technology that enables you to adapt the text… Continue reading →The post 5 AdWords Tools to Improve Your Campaigns appeared first on BIGprofile.
  • Why customer profiles are the key to personalisation

    16 Mar 2015 | 10:09 am
    Personalisation has been around for a number of years now. Brands tend to focus on a single channel (often email or web) and concentrate on adjusting the content for a superficial personalisation experience. Meanwhile the challenges brands face around the disparate state of their customer data are not addressed, resulting in a preference for broadcast… Continue reading →The post Why customer profiles are the key to personalisation appeared first on BIGprofile.
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  • Pinterest as a Marketing Tool? Are you Kidding Me? Nope, We’re Not!

    20 Apr 2015 | 3:56 am
    There’s a lot of buzz in marketing circles about Pinterest and for good reason. This image-based social sharing site can drive incredible amounts of traffic to your website. And using it is easier than you may think. Here are a few tips for getting started on Pinterest that will help you get the most out of the marketing power this platform provides. Be Picky: Instead of pinning every single product you sell and uploading all your blog photos, etc, be selective and choose the best ones. This way, people will be more apt to visit your website as they’ll be interested in seeing more…
  • 5 Free, No-Strings Attached Ways to Market Your Small Business

    13 Apr 2015 | 3:09 am
    The chances are that when you launched your small business, you figured that marketing was going to be easy because after all, you were offering a product that your targeted consumers needed. But once you got rolling, you probably quickly figured out that marketing a small business is not a walk in the park. In fact, it’s hard! Not only that, it can cost an arm and a leg to market a business which makes the challenge even harder. Here are five, absolutely free ways you can market your business, assuming that you can do these tasks on your own without having to hire someone to do them…
  • Word of Mouth Marketing: Be a Blabbermouth But in the Right Way

    6 Apr 2015 | 3:42 am
    You can have an very unique and innovative product that solves a major problem people have but if nobody knows about it, your business is doomed. Every business owner knows how important it is to keep tabs on what people are saying about them and their brand on and off line but not every business owner knows how to insert themselves into the conversations. Do you? Word of mouth marketing or WOMM is not only the oldest form of marketing but it also has has been identified as the most valuable form of marketing and the one that consumers prefer above all others. The reason people prefer this…
  • Why 2015 is the Year to Implement Your Video Marketing

    2 Apr 2015 | 8:10 am
    Are you planning to make a purchase online? If so, there’s a good chance you have viewed a video on the product. After all, videos are much more effective when you want to learn the features of a product you are considering buying. Also, it is much less time consuming to watch videos, rather than reading text describing features of a product. With more and more video streaming sites emerging, as well as continued popularity and effectiveness of videos on sites such as Facebook and Vine, not having product, educational or informative videos can be devastating to your sales and brand image…
  • Is Meerkat a Part of Your Marketing Mix?

    30 Mar 2015 | 3:22 am
    In case you missed it, there’s quite a bit of online buzz out there about a thing called Meerkat. What is Meerkat? It’s an app that allows users to easily stream live video from a mobile device with real-time interaction. While live streaming certainly isn’t a new way to market, Meerkat makes the process easier by automating the shoot and share process. This makes streaming and sharing content as easy as pie, very efficient and engaging. As of now, a user can only access Meerkat via a Twitter account. The app provides the user with the power to stream live video directly…
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • Meerkat and Periscope stream into view. Time to add live streaming to the marketing mix?

    Martin Bishop
    14 Apr 2015 | 7:00 am
    And now it’s live streaming’s turn to shine bright in the social media universe. Meerkat, using SXSW as its launch pad, whipped up excitement and investment money for its personal, mobile live streaming app, followed a few days later by Twitter’s Periscope. Too early to tell which, if either, of these apps will survive and […]
  • Get Your Customer Service Team Ready: Business for Messenger is Coming to Facebook

    Mark Williams
    8 Apr 2015 | 12:01 pm
    Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook Messenger. We have a Facebook page but we don’t have a Messenger account!” Well, yeah, you will soon. In just a few short weeks. […]
  • Make your Facebook marketing more effective by creating the right mix of organic posts and paid posts

    7 Apr 2015 | 1:51 pm
    Facebook is changing its algorithms again, altering what content users see from brands. Although the organic reach of Facebook posts has declined significantly from the peak levels back in 2013, this is mostly just for product-centric promotional posts. Your posts can still reach a sizable audience, especially if they are written with strong social content. […]
  • How To Find ROI From Your Social Media Marketing

    12 Mar 2015 | 12:13 pm
    Social media is considered an emerging industry. Not every brand is using it as part of their marketing mix and as a result, there is still some skepticism to whether it can provide a return on investment (ROI) for brands. Because brands are using social media for business–and not altruistic–reasons, it’s important be able to […]
  • Driving Engagement With A Mix Of Topics On Social Media

    18 Feb 2015 | 8:17 am
    While social media isn’t exactly new, many brands still struggle with finding the best way to engage with their customers and followers. How do you find the right subject matter and topics to use on social media to provide engagement? And how do you avoid simply making announcements on social media, which may turn off […]
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    Scalable Social Media - Internet Marketing Services

  • Negative Reviews Online – To Delete or Not to Delete?

    Alisa Meredith
    6 Apr 2015 | 1:08 pm
    From Scalable Social Media Late last week, I had this conversation via text with a friend of mine who is a marketer for a small business in Phoenix: “Question: what’s your opinion on a client posting a negative review on social media or review site? Try to remove or address issue with care and compassion?” “Absolutely address. Take it offline ASAP though.” “I say address it but other person at work is trying to get it deleted.” “Absolutely do not delete it. The last session of social media marketing world was all about this. It was called…
  • Quality Pinterest Images Made Easy

    Tina Gammon
    10 Mar 2015 | 10:46 am
    From Scalable Social Media Pop quiz! What do Pinterest, quality images, and wine have in common? Still guessing? Let me explain. What’s Wine Got to do With It? My husband is a smart guy, but when I talk about social media, I might as well be speaking gibberish. This is only appropriate since he’s a social media virgin (gasp!). About a month ago, I was trying to explain why so much of my job is tied up in creating quality images for client Pinterest accounts. To make my point I decided to illustrate it with a subject he could relate to: wine. Before I offend any wine…
  • Pinterest Quick Tip: One Step to Better Pinning

    Alisa Meredith
    3 Feb 2015 | 7:53 am
    From Scalable Social Media The other day on Pinterest, I saw an image with one of my favorite author’s names on it. Yay! Something great to pin. Not recognizing the pinner, I clicked on the image – annnnd ended up on a spammy site with a cheesy video of a guy in a furry hat in his bedroom – in his mother’s house (I made that last part up). FOUL!! I reported the image as spam and told the author about it. I mean, it had her website url right on the image! She then reported it as intellectual property infringement.  A tedious process, but come on, this was blatant. The…
  • How to Hire a Marketer – 6 Insights from Successful Marketers

    Alisa Meredith
    26 Jan 2015 | 1:17 pm
    From Scalable Social Media Is it writing skills? Insight into human thinking? Creativity? Technical know-how? Yeah, those sure help, but many of the BEST marketing minds have a little something extra. Often it’s an innate ability that has been cultivated. I have my own idea of what makes a good marketer, but decided to ask (via Google+) some of the best marketers I know to tell me what THEY think! What makes a successful marketer? The hard part is, they were only allowed to give one.  If you’re looking to hire an agency to promote your business, you’ll find their insights…
  • Why Pinterest Isn’t a Social Network – And That’s OK

    Alisa Meredith
    21 Jan 2015 | 5:53 am
    From Scalable Social Media Even though Pinterest gets lumped in with Facebook, Twitter, and especially Instagram as a “social network,” it’s much like a search engine than a social media platform. Sure, it has some social components like tagging and messaging, but by design, it is a discovery platform. Guided search, interests, related (or “picked for you”) pins, promoted pins – they’re all designed to help you discover something new. That said, using the social elements of Pinterest can help you and your business stand out, so give them a try!
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  • Research and testing: The secret weapons of your marketing plan

    31 Mar 2015 | 6:08 pm
    It’s easy to fool ourselves into thinking the segmentation and messaging work we’ve done is the best we could possibly do. This work takes a long time to complete, and many hands and minds get involved in the process of creating it. Marketing effectiveness requires an outside perspective The trouble is that your marketing isn’t and shouldn’t be aimed at you or the executives of your company. It’s meant to drive sales with customers, and those customers may view themselves, their needs and your brand’s messaging very differently than you do. So how do you…
  • Building Relationships At Scale With Content Marketing Personalization

    16 Mar 2015 | 9:27 am
    I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “That’s like sales, right?” I told him “No.” That’s not what I do. After a pause, he said emphatically, “Oh, you help make those ads on TV that I hate.” I told him “no” again. I laughed a little. But then I struggled to explain to him exactly what it is that we do…
  • Facebook Topic Data Helps Advertisers Keep Content Marketing Relevant

    12 Mar 2015 | 12:00 am
    To cite an example, using Facebook’s topical data Cafe Coffee Day can find out what people are saying about Starbucks as one anonymous batch of data. They can then use the group’s general demographic info like gender, age and location to determine which specific subgroups are interested in the search term. According to Facebook, topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers can use the information from topic data to make better decisions about how they market…
  • 29 Awesome Content Marketing Quotes

    11 Mar 2015 | 9:23 pm
    The post 29 Awesome Content Marketing Quotes appeared first on DreamStateDigital.
  • How Storytelling Can Boost Your Brand

    10 Mar 2015 | 10:42 pm
    “How much can you learn about them? How much can you understand about who they are? Then can you create something that’s specifically designed for them and specifically addresses their needs and specifically addresses their problems. And like I say, that kind of focuses away from what most companies do which is talk about their products and services,” he said. Making content interesting means you’re striking a chord with the audience. To accomplish that, you need to know them inside and out. Scott said you have to start from the perspective of the buyer you’re trying to reach.
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    Social Media Defined

  • How To Handle Employee Social Media Use

    22 Apr 2015 | 10:07 am
    Social media has now finally gone main stream at nearly every corporation, even down to your neighborhood’s oldest mom and pop shop. Is that a good thing? Sure, there’s now a new level of transparency and responsiveness that provides consumers more access and engagement with the business community than ever before; but are companies really […]
  • Sharebait Defined

    30 Jul 2014 | 10:06 am
    Sharebait is a popular buzz word lately that deserves a little clarification. It is often given a bad name by spammers who try to trick people into sharing content on social media by using fake content or by offering rewards. But sharebait need not be a dirty word for social media marketers. In fact, the […]
  • Social Media Marketing for Online Casinos

    20 Mar 2014 | 5:45 pm
    Social media is a powerful tool. So how do online industries use it to attract a live audience in a virtual world? More often than not online entertainment brands such as casinos set up social media accounts and receive an amazing response in return, but how do they harness the power of social media to […]
  • Social Media Marketing For Health Professionals

    17 Feb 2014 | 11:53 am
    Social media hurts doesn’t it? More often than not, getting patients to leave you positive reviews on various social media sites is extremely difficult. However, it takes the smallest annoyance for a disgruntled customer to get on Yelp or Google+ and leave a scathing review of your clinic. So how can you harness the power […]
  • Social Media Marketing For Law Firms

    25 Sep 2013 | 8:53 am
    Legal firms have to be careful about, well, everything. So what about social media? When it comes to using social media for a law firm, it’s important to first identify what potential uses it may serve. Are you interested in bringing in new clients? Communicating recent results to existing clientele? Perhaps you would rather use […]
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    Barbara Ling's Official Authority Marketing Cafe

  • 6 Hours Left – How to easily run your business from your SmartPhone (your power web ticket event!)

    26 Apr 2015 | 11:37 pm
    6 Hours Left – How to easily run your business from your SmartPhone (your power web ticket event!) +=================== |  | oOo ==> Beginners Mobile Marketing Bootcamp | This Friday! ($20 increase in 6 hours!) | | | WHY:  Power … Continue reading → The post 6 Hours Left – How to easily run your business from your SmartPhone (your power web ticket event!) appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Amazon High Ticket Sales Profits?

    26 Apr 2015 | 11:35 pm
    Amazon High Ticket Sales Profits? +=================== |  | oOo ==> Azon High Ticket Sales! |  | | WHY:  You learn how to increase your | Amazon income by focusing on easy-to-sell | high ticket goodies | | Amazon Fact:   HUGE … Continue reading → The post Amazon High Ticket Sales Profits? appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Sunday Morning Perkup: 1654, Price now $97 (but will increase to $297 by Friday), Azon, more!

    26 Apr 2015 | 11:32 pm
    Your Sunday Morning Perkup: 1654, Price now $97 (but will increase to $297 by Friday), Azon, more! +=========================== | | oOo ==> Beginners Mobile Marketing Bootcamp | This Friday! (already increased once… | | | WHY:  Power Paid Web … Continue reading → The post Your Sunday Morning Perkup: 1654, Price now $97 (but will increase to $297 by Friday), Azon, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Amazon High Ticket Goodness!

    25 Apr 2015 | 11:20 pm
    Amazon High Ticket Goodness! +=================== |  | oOo ==>  Azon High Ticket! | | | Benefits You Get:  direct access to the best | high ticket converting items at Azon | | Fun fact:  It takes just as much effort to … Continue reading → The post Amazon High Ticket Goodness! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • PLR all in one!

    25 Apr 2015 | 11:18 pm
    PLR all in one! +=================== |  | oOo ==>  One page power cheatsheet for PLR! | | | Benefits You Get:  the BEST PLR repurposing | tutorials and more! | | Fun fact:  Soooo many ways you can make | buy … Continue reading → The post PLR all in one! appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • 5 Excuses That Are Holding Your Business Back

    Matt Baglia
    23 Apr 2015 | 9:28 am
    Every business owner is guilty of making these 5 detrimental excuses. Initially, they may not seem like a big deal, but over time, they really kill your growth potential. Excuses like the ones below will never separate you from the pack. They’ll keep you average at best, and will ruin your long term chance at […] The post 5 Excuses That Are Holding Your Business Back appeared first on Heyo Blog.
  • 3 Expert Tips to Writing Killer Website Content

    Darnelle O’Brien
    22 Apr 2015 | 7:09 am
    Website content. Killer content. Overlooked and undervalued by many. When embarking on a new website, it’s easy to get caught up in the aesthetics of what your website will look like. But in doing so, you forget the importance of what the site needs to say (and therefore do) for your business. And before our […] The post 3 Expert Tips to Writing Killer Website Content appeared first on Heyo Blog.
  • How to Get More Traffic from Facebook Using Quizzes

    Josh Haynam
    15 Apr 2015 | 12:53 pm
    Every month, 19% of the world’s population logs on to Facebook. Try and think of one other thing that 19% of the world’s population does online every month – odds are you can’t think of one. That’s an incredible amount of people, and anytime there is a platform with that level of reach, there is […] The post How to Get More Traffic from Facebook Using Quizzes appeared first on Heyo Blog.
  • A Blueprint for Creating a Content Marketing Plan for a Boring Brand

    John Sollars
    1 Apr 2015 | 7:57 am
    If it pays the bills and the business is successful, it surely does not matter if what you sell is perhaps considered a bit boring. Telling someone that you sell engines for fighter jets might grab the attention more than if you tell them that your business makes toothpicks but even if the product line […] The post A Blueprint for Creating a Content Marketing Plan for a Boring Brand appeared first on Heyo Blog.
  • The Must Have Checklist for Promoting Your Text Marketing List

    Matt Baglia
    31 Mar 2015 | 5:26 am
    Text message marketing is a great and immediate communication method, if done correctly. However, with this type of convenience also comes a huge responsibility. If you don’t properly promote your list, you’ll find that your subscribers are completely unqualified. If they aren’t the best subscribers for YOU, they’ll rarely redeem your offers and quickly opt […] The post The Must Have Checklist for Promoting Your Text Marketing List appeared first on Heyo Blog.
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    Concise Training

  • Affiliate Marketing – What is it?

    Steve Beavis
    21 Apr 2015 | 6:55 am
    The idea of acting as an agent and selling somebody else’s products in exchange for sales commission has been around for a long time. Affiliate marketing in its current guise is a fairly recent idea which relies on the technology of the internet in order to track sales and referrals made by an army of business partners that would otherwise be too numerous to account for and track effectively. What is affiliate marketing? The idea is quite straight forward. A business joins or creates an affiliate scheme and produces links that can be tracked by them or an affiliate manager to see who…
  • E-Learning Development – 8 Lessons Learned

    Mary Thomas
    14 Apr 2015 | 8:51 am
    At the end of 2010, Di Dawson and I created the first accredited the first accredited Level 3 qualification in Social Media marketing.  Di had previously created a number of flavours of ITQ user e.g. ITQ for Accessible IT Practice and ITQ Mobile and together we created the ITQ Social Media which was certified separately by City & Guilds. Our first learners, Lin MacDonald and Karen Chapple joined in January 2011.  We originally used the Moodle Learning Management System both as an e-portfolio system and as a method of learning.  We took the content from the workshops that I was…
  • April 2015 Social Media Updates

    Mary Thomas
    7 Apr 2015 | 1:14 am
    Every month, I spend 2 to 3 days updating myself about the latest changes in social media.  I use this information when talking to clients, to help update our E-Learning courses and I create a document of updates to send to clients who belong to our social media professionals group. Clients in our social media professionals group also get the chance to talk to me about how the changes affect their business in our bi-monthly webinars.  Let me know if you would like to join our group. On the first Tuesday of each month, I will now share a selection of the social media updates with my blog…
  • Why get an accredited Social Media Qualification?

    Mary Thomas
    30 Mar 2015 | 11:21 pm
    In Kevin Shively’s recent post, for Simply Measured, he talks about how social media is growing up and being taken seriously by companies of all sizes. He refers to the importance of social media being integrated into the digital marketing mix and the importance of metrics to “drive real value from social media, and become an invaluable part of the marketing organization”. I agree with much of what Kevin says in his article, but he doesn’t address the need to educate and train people in the skills required to take an active and successful role in the industry. Digital…
  • Why you need to consider using Twitter this year

    Mary Thomas
    19 Mar 2015 | 12:27 am
    Since I started using Twitter in 2009, I have found it both a fascinating and important tool to use. As a small business, why wouldn’t I want to use a tool that allows people to recommend us publicly to lots of people who we don’t know or aren’t doing business with? Here is a selection of positive tweets about us in the last few days. These individuals have 1,828 followers between them – but then consider if I share each of these kind compliments to my 5,500 followers – these comments quickly create a good brand awareness about @concisetraining. On top of…
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    Mark Cameron's blog

  • How to value customter data

    Mark Cameron
    2 Apr 2015 | 2:16 am
    As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilise data has rapidly gathered pace. In the customer experience and communication space ‘data’ has become the catch-all term for anything digital including contact details, transaction history, behavioural information and even content such as images or video. This has inevitably led to speculation about the value of these data. So here is the way we think about this issue at Working Three. The value of data doesn’t come from collecting and storing data. Rather, it…
  • You don’t want your customers talking about your advertsing

    Mark Cameron
    2 Mar 2015 | 1:19 am
    Life is not easy for a marketer these days. The media landscape continues to be reinvented and fragmented, affecting the ability of marketers to capture the attention of their target audience. The power of the mass-media model is waning, so attention is turning to digital innovation and data-driven direct communications. Yet, as many brands have found out, relying too heavily on technology can turn your advertising campaigns into nothing more than smart spam with a decreasing return on investment. To further complicate matters, research data shows word-of-mouth recommendations are now…
  • Discussion with Catherine Heath From Huge Inc.

    Mark Cameron
    11 Nov 2014 | 2:46 pm
    In late August this year Melbournes digital elite assembled at the citys public library. The event was the Australian Interactive Media Industry Associations V21 conference, and this years line up promised to be the biggest event yet. One of the key draw cards was Catherine Heath, the Head of Strategy & Planning, US West Coast, for the digital agency Huge. Among digital agencies Huge, a member of the Interpublic Group of Companies, is one of the standouts on the world stage. Its renown owes much to recent Initiatives such as the development of the HBO GO platform, the TV anytime…
  • The next issue for CMOs to deal with is on the doorstep

    Mark Cameron
    8 Oct 2014 | 11:08 pm
    The marketing industry has completely reinvented itself over the last few years. In fact it is difficult to think of an industry that has had to deal with so much change as marketing and advertising. But while many marketers may feel like they are finally getting on top of the technology and data needed to hit their targets, the truth is the marketing space is still being disrupted – driven by changes in consumer behaviour, as it has always been. Major financial meltdowns and recessions force businesses to evaluate their spend on marketing and branding. As revenue and profitability become…
  • AIMIA Retail Research Report – Australian retailers fight back

    Mark Cameron
    23 Aug 2014 | 7:05 pm
    It’s safe to say that the pace at which Australian consumers have adopted shopping online has taken some retailers by surprise. While many may have seen the writing on the wall during the years following the Global Financial Crisis, a turning point in online trade, some of the more traditional retailers were slow to accept the inevitable – and even slower to invest. This is particularly true in Australia which seemed somewhat shielded from the financial crisis sweeping the world – why invest in digital innovation when the local economy seemed to be so robust? Fast forward to…
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    Your Social Village

  • Facebook Targeting Has Become So Smart Page Boosting Is Now a Must for Companies

    Precious Silva
    31 Mar 2015 | 3:42 pm
    It is often a difficult question for companies as to whether they should pay to boost their pages on Facebook or not. This is similar to the long-standing debate over whether companies can really benefit from putting their brand on the social networking site and allotting resources to it. Things to consider: The first one is that the “boost Post” option can be challenging for those who are yet to develop a social audience. Creating conversations and genuine engagement require more than just boosting a post. It is often preferable for companies to develop their community prior to…
  • Considering a Virtual Assistant: How Companies Can Make it Work

    Precious Silva
    23 Mar 2015 | 5:18 pm
    Virtual assistants have become popular throughout the years – and for very good reason. Virtual assistants can offer incredible professional support to businesses and owners. Depending on the nature of the business and the focus of the individual, they are also flexible enough to handle a variety of tasks. Here are the top reasons why hiring one can be one of your best professional moves yet. Stop treading water – standard administrative tasks can be delegated to virtual assistants to allow businesses and owners to focus on building and growing their business. It helps…
  • Understanding Community Management and Social Media Marketing: How Differentiating Can Push Your Brand to the Top

    Precious Silva
    16 Mar 2015 | 5:18 pm
    It has been some time since anyone seriously questioned the use of social media for consumer-brand interactions. Today, the vast majority of businesses have recognized its potential to gain business leads and increase overall ROI.However, marketing effectively over social media requires understanding the difference between marketing and community management. Both are crucial to success but ideally they are done with different objectives in mind.It is understandable to see people confused over the ideas governing the two. For one, social media marketing has been a fluid process but often…
  • Using Social Media And Other Technology For Live Event Promotion

    Precious Silva
    3 Feb 2015 | 5:46 pm
    In today’s social media conscious age, many business owners, whether small or large scale, have started to incorporate social networking sites strongly into their marketing plans. These include activities like exhibitions and trade show events. Social media is considered a powerful way to create the impression that your business is everywhere and create traffic both online and into the booth. So how can social media help in the live promotion of an event?The primary business challenge: At any exhibition you along with all your major competitors are all competing for foot traffic. You do…
  • Increasing Brand Value Thru Social Media

    Precious Silva
    22 Jan 2015 | 5:32 pm
    Increasing Brand Value Thru Social MediaIn this social media conscious era, sharing and liking is everything. Brand recommendations and advertising happens with just a click of a button, latest product research takes less than a minute and complaints are made viral with just one post.Customers are now more knowledgeable of your business’ virtual image by what is being shared online without knowing if what they see is true or whether they should trust your brand.Creating a cohesive social media presence can do wonders for your business and how the brand is perceived. So how do you go…
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    Engagor Blog

  • Find Out More About Our New Engagement Performance Dashboard

    Sofie De Beule
    23 Apr 2015 | 2:01 am
    Today, we are excited to launch the new Engagement Performance Dashboard in the Engagor web app. Featuring enhanced analytics, the new dashboard allows you to take a real-time view on the insights that matter the most to your social media team’s performance. The dashboard is still in preview until May 5th so you still have the time to fully acquaint yourself with the insights, while still being able to make the switch to the old dashboard if needed. After that, it will become the new homepage within the app for all users, accessible through the ‘home’ icon in the top…
  • [Case Study] Creating An Engaging Brand With In-Depth Analytics and a Unified Social Inbox

    Sofie De Beule
    8 Apr 2015 | 10:36 am
    How can a retail brand simplify their social media strategy and map out their entire social media presence? In this new case study, we’re thrilled to share the social media success story of Samsonite, a global retail brand that began using Engagor the summer of 2014. From that point on, the retail brand started fully embracing social media. Before using our platform, Samsonite struggled with centralizing all social media activities and making they were staying on top of everything that was being said and posted on all of their social profiles. From day one of using Engagor, Samsonite…
  • Discover Our New Publisher Feature Today

    Sofie De Beule
    31 Mar 2015 | 6:42 am
    Today, we’re excited to launch the Publisher! With this new set of additional features in Engagor, we’re adding an entirely different dimension to the platform that incorporates a focus on marketing and publishing new content in a straightforward, easy-to-use way. The Publisher has its very own tab within Engagor alongside the Inbox, Insights, and Dashboards. Curating social media content requires a lot of effort to create content tailored to the needs of your customers. As a community manager, you often wear many hats and have multiple social media accounts to manage. With the…
  • 5 Great Alternatives to 24/7 Social Customer Service

    Sofie De Beule
    30 Mar 2015 | 8:56 am
    Customers are making key buying decisions based on the interactions they have with brands on social media. Twitter and Facebook are always on putting customers just one click away from being able to reach out with complaints, questions, etc. However, for quite a number of brands, it’s not possible to ‘always be on’ with 24/7 customer support. The lack of resources often prevents them from hiring extra people to take care of the night and weekend shifts. How can you manage conversations with your customers if 24/7, round-the-clock support isn’t feasible? How can you still manage to…
  • Engagor Now Allows Users to Comment on Instagram Posts

    Sofie De Beule
    26 Mar 2015 | 5:08 am
    These days, Instagram is all the rage. A lot of brands use it to connect with their customers. Nowadays, unlike any other social media channel, Instagram scores high in engagement. Drumroll please, because we have some exciting news to share with you! Users in Engagor will now be able to comment on Instagram photos/videos directly within Engagor. Instagram’s API still doesn’t allow us to upload pictures, however, as of today, COMMENTING on Instagram posts from within your Engagor inbox is possible. At Engagor, we continuously keep our eyes on expanding Instagram…
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    The Business of Today

  • Don’t Be a Dick: How to Destroy Friendships and Your Business Through Poor Social Networking

    22 Apr 2015 | 6:29 am
    Let’s get one thing clear up front: Your friends who assault your social news feeds aren’t stupid. They hate bad marketing as much as you do. But they’re enthusiastic. They’re putting themselves out there. The problem is the way they do it is so irritating you want to de-friend them and petition they be banned from the internet. You aren’t stupid either. You also hate bad marketing. You’d think that, as citizens of the internet, they too have experienced the annoying head buzz of blatant, chincy self-promotion and would swear it off, as you no doubt have done already—repeatedly.
  • Are Image Sliders Good for Your Web Site?

    24 Nov 2014 | 12:00 pm
    Web professionals including myself are all guilty of riding the wave of slider popularity. When they were new, image sliders (also known as carousels) were seen as an interesting way to add life (movement) to an otherwise static web page. They caught on quickly with business leaders who, as a species, get excited about “cool” things. As with any design fad, the leading-edge web designers moved into new best-practice, while business leaders lag behind in their best practice knowledge. To this day it is common for them to require user interface professionals to do things in ways we now know…
  • Google Plus is a PR Fail

    11 Jan 2014 | 8:33 am
    Recently Google made headlines when it began requiring people to post comments on Youtube from their Google+ accounts (and if you didn’t have one, why of course you should make one). This week they made news again by showing the first signs of merging their second most popular service, Gmail, with one of their least popular services, Google+. The internet has no shortage of reactors and detractors, or people grandstanding about using cookie tricks or changing to alternate services entirely. Personally I find Google’s moves to be predictable, inevitable, and welcome. Here’s why: Let’s…
  • The Lesson of Heineken and the Dog Fighting

    28 Dec 2013 | 8:54 am
    Executives tend to be cautious, even frightened by social media. The thinking is, when you put yourself out there, there is so much that could go wrong, is it worth it? So one glance at the issue Heineken is trying to resolve only confirms their fears: social media is a dangerous game. Thus it should be minimized or avoided altogether, like any corporate liability. Funny, I draw the opposite conclusion. Here’s why: The incident started with pictures of tall Heineken banners in the background of a dog fight, in a country where dog fighting is legal exhibition. Someone… could be a random…
  • Facebook Offers: A How-To You Should Do!

    6 Nov 2013 | 10:20 am
    The act of running an offer is very simple, but making it an effective sales funnel is more involved. There are three critical bits I want to squawk about. If you get these right, then you’re going to really like what is going to happen. If my previous post made you want to try Facebook Offers, this will tell you how to do it. In my other mini series on promoting Facebook posts, I explained that laying the right groundwork makes all the difference. The following builds on that: 1. Your offer should be genuinely good Generally that means no 10% discounts (unless it’s a truly big-ticket…
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    Room 214

  • Thoughts from Laura Oxler: Hogwarts School of Marketing and Wizardry

    Laura Oxler
    21 Apr 2015 | 9:39 am
    Magic spells, fantastical creatures and the heroic story of an underdog wizard with glasses consumed our world in the last couple decades. Our digital agency focuses on telling the stories of brands and there’s a great deal to learn from the Harry Potter saga. Although I’ll wait forever for my Hogwarts letter, I think it’s high time I realize that my owl just isn’t coming. But you have to wonder, what could we have learned if we could attend Hogwarts? Wands away, please. Let’s take a look at what we could learn in a few Hogwarts classes. Defense Against The Dark Arts In the series,…
  • Pinterest + Fashion: Two Giants Who Said “Nah”

    Maya Shaff
    10 Apr 2015 | 11:18 am
    While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest, a vital platform for most any fashion brand with ecommerce. Pinterest is a consistent top performer for fashion brands, producing more referrals and conversions than other platforms like Facebook and Twitter. Let’s take a look at the two most surprising Pinterest snubs. Snub #1 – Chanel Fashion giant Chanel (ranked #11 in this year’s report) was recently rated as the top-performing Luxury brand on Pinterest, despite the fact…
  • Benefits of Interactive Video: Analytics

    Michael Kwolek
    9 Apr 2015 | 1:10 am
    Myriad articles have been written about the importance of video in marketing campaigns. It seems pretty simple – as the web becomes an increasingly visuals-first medium, so ought marketing. And plenty of brands – both B2C and B2B – have jumped on board by producing a steady stream of digital video clips. However, outside of view counts and few other basic metrics, it has typically been difficult to measure the real value of video. At the same time, traditional video clips don’t often allow for in-depth viewer data collection. This is particularly important for B2B brands…
  • What’s Interactive Video?

    Michael Kwolek
    7 Apr 2015 | 8:45 am
    The term “interactive video” has been thrown around since the dawn of the web, but only recently has technology and bandwidth advanced enough to make truly interactive video widely accessible to creators and audiences. So what does this term actually mean? At its most basic level, it is the ability of a viewer to affect the viewing experience of a video by performing some action. More than just pause/rewind, interactions can include pop-up info boxes, links to other pages, altered camera angles or even branching narratives. It’s all about creating a personalized experience that turns…
  • The Ad Buying Food Chain: How Purchasing Online Advertising Works

    Jason Cormier
    7 Apr 2015 | 8:08 am
    I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. This article is inspired from a friend and former co-worker of mine, Josh Hill, who helped me gain a better understanding of how buying online advertising works — and what we should do to get the most from it. Understanding the Ad Buying Marketplace This begins with an awareness of the different…
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    McCollins Media » Blog

  • Wearables & the ‘Age of Context’

    Robert McGovern
    14 Apr 2015 | 3:04 am
    So the fabled Apple Watch is mere days from hitting the shelves after what seems like years of rumours and speculation. While you seemingly can’t go online without being bombarded with some commentary about the new gadget, it appears that the jury is still very much out on wether it will be a genuine game-changer or not. […]
  • The Constant Struggle for Channel Centric Creative

    Robert McGovern
    23 Mar 2015 | 5:26 am
    With the Dubai Lynx Festival of Creativity over for another year, it gives all of us in attendance an opportunity to sit back and take stock of what it really means to work in advertising / marketing in an ever-changing media landscape. These days, there’s so much talk about smartphones and tablets, the battle between […]
  • The 2 Sides To Social Media Marketing Today

    McCollins Media Editor
    1 Dec 2014 | 1:08 am
    Ah social media marketing; the saviour of small companies everywhere, giving businesses of all sizes a voice and the means to communicate with their customers. Over the last few years you’ve probably spent a considerable amount of effort, and more than likely a bit of cash, in building up your online following and now you […]
  • Catering to journalists needs

    Nikhil Pereira
    16 Nov 2014 | 3:37 am
    The dynamic journalists and public relation professionals share is rather friendly and informal. However, nothing is permanent, and you could find yourself on the wrong side if you do not adhere to their deadlines. Journalists, especially in this region, have the utmost respect for PR companies. Being a journalist in past, I speak from experience. […]
  • The Art of Crafting Content: Every Business Has a Story to Tell

    Robert McGovern
    12 Nov 2014 | 2:59 am
    Content, content, content. If I hear the term ‘Content is King’ one more time, I’m going to throw the content of my laptop off the balcony. It seems that these days everyone wants to ‘create content’. There’s no doubt that it’s been the marketing trend of the last year or two, building on the foundations […]
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  • 25 Marketing Quotes To Inspire And Amaze

    18 Apr 2015 | 1:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) We all need to be inspired and pushed to greater heights. Marketing can become stale and routine otherwise. With that in mind, with the help ... The post 25 Marketing Quotes To Inspire And Amaze appeared first on
  • 5 Components Of A Social Media Policy

    28 Mar 2015 | 4:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Does your business have a social media policy? When was the last time you considered your companies social media policies and procedures? If you don't ... The post 5 Components Of A Social Media Policy appeared first on
  • How To Convince Your Boss That Social Media Works

    7 Mar 2015 | 6:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Is your boss adamant that social media is not worth the time and effort to the business? Does your company believe that social media does ... The post How To Convince Your Boss That Social Media Works appeared first on
  • 12 Social Media Marketing Tips To Master

    14 Feb 2015 | 10:30 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Are you using social media marketing to help grow your business? Do you have any social media marketing tips that you've learned from your experiences ... The post 12 Social Media Marketing Tips To Master appeared first on
  • 51 Of The Best Motivational Business Quotes

    24 Jan 2015 | 10:30 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Sometimes, it's 'best practice' in business to take a few moments to sit back and get inspired by some motivational business quotes. Business quotes that ... The post 51 Of The Best Motivational Business Quotes appeared first on
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    Digital Information World

  • A Marketer's Guide To Going Mobile - #infographic

    26 Apr 2015 | 8:00 pm
    Did you know that there are 7.45 billion unique mobile connections and 7.2 billion people on the planet, and that, 83 percent of 18 - 29 years old say their smartphone plays an integral role in their lives.No doubt, mobile is increasingly becoming the channel of choice of consumers. Therefore, marketers must create an engaging, timely and cross-channel strategy. To succeed in mobile they need to respect their customer's time and offer them value. Marketers must build trust and loyalty across all channels with their customers in order to create long-term, personal relationships.The…
  • #ContentMarketing: Why You Need A Social Media Calendar And How to Create One - #infographic

    25 Apr 2015 | 8:00 pm
    Do you use a content calendar to plan your social media posts in advance?Are you wondering why you need a social media editorial calendar for your business?A social media content calendar can help you cut extra time out of your content marketing strategy and help you allocate your resources effectively. It can help you keep track of what's performing, so you can upkeep your content quality and consistency.See the Quicksprout's infographic (featured below) for more detail on why you need a social media calendar and the strategies to make one.
  • 12 Creative #ContentMarketing Ideas That Don’t Require a Blog - #infographic

    24 Apr 2015 | 8:00 pm
    This infographic from Oracle Marketing Cloud highlights 12 creative media formats that can make your brand’s story stand out from the blogging sphere.
  • #SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter And Instagram - #infographic

    23 Apr 2015 | 8:00 pm
    Did you know that individuals can see a 100 percent increase in engagement by using hashtags, while brands can see a 50 percent increase.Hashtags can be a great way to engage with followers on social media, to introduce new products or services and gain traction for an event.Yet many marketers are not fully aware that how hashtags work and how they can leverage itThanks to the folks at Surepayroll who have created the infographic below, that breaks down how to use hastags on 3 major social networking sites – Facebook, Instagram and Twitter, and gives some tips for creating a successful…
  • Demand Marketing: Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media

    22 Apr 2015 | 8:00 pm
    When it comes to making the most out of your marketing budget, there’s a sea of options. However, none are as tried and true as demand marketing. Onboardly has created an infographic entitled “Keep Your Marketing Efforts Afloat with Demand Marketing”, giving you an insiders look at how demand marketing can work for you.Demand marketing combines content marketing, public relations (PR), and social media to create the perfect outreach vessel, and this infographic dives right in on how this approach can be used to bring your message to the exact place you need it: right in front of your…
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    Top Stories - Google News

  • Nepal earthquake: Fears of 'total destruction' in remote areas - CNN

    27 Apr 2015 | 9:31 am
    New York TimesNepal earthquake: Fears of 'total destruction' in remote areasCNNAs the rescue and recovery efforts continue, many charities and NGOs are sending teams, aid and medical assistance. Click here to find out about the organizations you can assist. Kathmandu, Nepal (CNN) Rescue and aid workers in Nepal struggled to gain ...2 Maritimers head to earthquake-ravaged Nepal with Red CrossCBC.caRescue teams and aid start to arrive in NepalBBC NewsNepal earthquake toll tops 4100The AustralianCTV News -CNN International -euronewsall 10,944 news articles »
  • Senate rules didn't define primary or secondary residences: official - The Globe and Mail

    27 Apr 2015 | 9:28 am
    The Globe and MailSenate rules didn't define primary or secondary residences: officialThe Globe and MailThe Senate's top finance official says there were no criteria or definitions of what constituted primary and secondary residences at the time Mike Duffy was making expense claims. As the fourth week of the suspended senator's trial begins, Duffy defence ...Mike Duffy trial: Suspended senator's lawyer continues grilling Senate finance CBC.caSen. Mike Duffy trial heads into Week 4Ottawa SunLive at Duffy Trial: Day 15 sees Senate finance officer back on the standOttawa…
  • Combat veteran Jonathan Vance appointed new chief of defence staff - Ottawa Citizen

    27 Apr 2015 | 9:23 am
    Ottawa CitizenCombat veteran Jonathan Vance appointed new chief of defence staffOttawa CitizenThe Conservative government has gone with an experienced combat veteran and team player as the country's new top military officer. Lt.-Gen. Jonathan Vance, as expected, was named chief of the defence staff by Prime Minister Stephen Harper on Monday.Lt.-Gen. Jonathan Vance appointed next chief of defence staffCBC.caFormer Kandahar combat commander Canada's next defence chiefNews1130Harper taps Afghan vet Vance to lead armed forcesToronto StarNational Postall 21 news articles »
  • Freddie Gray Is Mourned at Funeral in Baltimore - New York Times

    27 Apr 2015 | 8:54 am
    New York TimesFreddie Gray Is Mourned at Funeral in BaltimoreNew York TimesBALTIMORE — With the words “black lives matter” projected in capital letters on the walls, mourners at a Baptist church here on Monday filed past the open coffin of Freddie Gray, the 25-year-old whose death from a spinal cord injury while in police custody ...Hundreds gather for Freddie Gray funeral in BaltimoreWashington PostMourners gather in Baltimore for Freddie Gray, fatally injured in police custodyLos Angeles TimesBaltimore police prepare for Gray funeral protestsBBC NewsABC News -Daily…
  • Nepal earthquake: Toronto man is safe, family says -

    27 Apr 2015 | 8:52 am
    CBC.caNepal earthquake: Toronto man is safe, family saysCBC.caA Toronto man travelling in Nepal during a massive earthquake that killed at least 3,700 people has contacted his family and is safe. Casey Blustein, 22, was backpacking in the country when the 7.9-magnitude quake struck, collapsing entire streets in the ...Toronto man who had been missing in Nepal after earthquake has contacted CP24 Toronto's Breaking NewsCasey Blustein FOUND!Newstalk 1010Missing Toronto man found in NepalCTV NewsGlobalnews.caall 9 news articles »
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  • Google Algorithm Update Makes Mobile Friendly Websites Critical

    Web Strategy Plus
    13 Apr 2015 | 1:00 am
    When businesses think of important dates in April, the 15th is usually the first one that comes to mind. While it’s definitely important to be on top of your books and taxes, this April is going to have another very significant date. The date that’s going to be on the mind of businesses across numerous industries is April 21st. And the reason that so many businesses are going to be thinking about this date is because Google recently announced that they’re going to be rolling out a new algorithm. If you’ve been in business for even just a few years, you may have…
  • What Matters Most for Business Web Design in 2015?

    Web Strategy Plus
    8 Apr 2015 | 5:25 pm
    If you look back at a web design from 1995, you’re not going to be surprised by how much different it looks than modern designs. However, even if you only go back to 2005 or 2010, you will likely be surprised by the differences you see during this relatively short amount of time. Because the Internet and the technology that drives it changes so quickly, we often don’t realize how much things evolve over the course of just a few years. This is especially true in regards to web development and design. Since many changes are done in an incremental manner, it’s something…
  • SEO Game Changer – Twitter and Google Finally Agree to a Search Deal

    Web Strategy Plus
    26 Mar 2015 | 9:51 am
    Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company. While there have been plenty of signs that point towards correlations between content that performs well on Twitter doing the same in Google rankings, there have continued to be obstacles for Google to fully utilize all of the new data that is created on Twitter. Specifically, Google had to use their bots to crawl through this massive amount of…
  • Why Your Business Should Consider a Pay Per Click Campaign in 2015

    Web Strategy Plus
    9 Mar 2015 | 12:31 am
    When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time. The Internet is a very busy place. Because there’s so much happening online, people’s attention is constantly being pulled in a dozen different directions. That’s why it’s usually not realistic to think that people are going to come across your business…
  • 5 Must Know SEO Trends for 2015

    Web Strategy Plus
    1 Mar 2015 | 8:19 pm
    If you want your business to thrive online, you need to stay focused on the big picture. That means is instead of getting completely wrapped up in a single channel, you should take a comprehensive approach to online marketing. So in addition to social media marketing and pay per click advertising, SEO also needs to be an active component of your strategy. While SEO offers a lot of benefits, many people find this practice to be very confusing. One of the reasons there is so much confusion surrounding the subject of search engine optimization is because the field changes quite frequently. This…
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    Socedo Blog

  • Extracting Value from Chaos

    Aseem Badshah
    24 Apr 2015 | 8:17 am
    Guest post written by Romi Mahajan, President/Founder of KKM Group and Board Member of Socedo. Two truisms abound in the world of marketing today—first that social media is a necessary part of most marketing strategies, and second that chaos persists and dominates social networks and socially-oriented sites.  Some refer to this as a high noise: signal ratio and others say “garbage in, garbage out.”  Still others call social networks and social media sites “cluttered.”  The words change but the concept stays the same—that extracting meaningful value from social media is not…
  • Twitter Automation and Why Hashtags Rule

    Aseem Badshah
    22 Apr 2015 | 10:49 am
    In the world of social media, messaging is optimized down to the granular, character level, and Twitter automation for lead generation can be optimized with equal focus. In the same way that social media managers have to decide when and when not to use a hashtag for exposure, lead generation marketers need to understand when hashtags bring them higher quality prospects than plain keywords. Hashtags as Exposure In a post on the SumAll blog, Kristi Hines explains how hashtags increase social media exposure. She lists 6 best practices when it comes to using hashtags: See what hashtags your…
  • Introducing Socedo’s Criteria Self-Optimization

    Aseem Badshah
    20 Apr 2015 | 9:12 am
    Whether you’re a marketing or sales professional, a small business owner, or a startup founder, everyone wants more leads, and with 72% of all online adults on social media, your leads are out there. That’s why we’ve worked hard to make Socedo the best platform for discovering and qualifying new prospects on Twitter. Now Socedo automatically optimizes your search criteria for volume, to ensure that you always have enough prospects in the discover bucket in your Socedo account. Scaling social media outreach only works if you have enough prospects at the top of your funnel, so the…
  • Case Study: Pendo Finds Low Cost Per Lead with Socedo

    Aseem Badshah
    17 Apr 2015 | 9:31 am
    Founded in 2013, Pendo is a software-as-a-service solution that captures in-app customer behavior and usage data, allowing businesses to optimize their products, personalize the app experience, and increase customer engagement. Pendo’s customers include product managers, designers, and user experience teams. The Challenge Ready to launch the beta version of its app, Pendo needed a way to start initial engagement with prospective customers, build interest around its product, and drive demo sign-ups. Pendo also needed a solution that would be simple to implement with their team, as well as…
  • Our Favorite Takeaway from the Marketo Marketing Nation Summit

    Aseem Badshah
    15 Apr 2015 | 9:41 am
    This week is perhaps the most exciting of the year for professionals in the marketing technology industry. It’s the Marketo Marketing Nation Summit (#MKTGNation), a place where automation is the goal and integration is essential, where lead generation, analytics, and conversion rates replace the weather for small talk. With so much valuable info to take in from the conference, one takeaway stands out loud and clear: marketing should be invested at every step in the customer experience. Whether it’s the website design, social media interaction, or reengagement with the product, marketing…
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    Shane Barker

  • Dentist SEO: A Step by Step Marketing Guide

    Mike Munter
    9 Apr 2015 | 10:27 am
    This post is aimed at dentists interested in ranking better in Google, but who are unsure of where to start. This Dentist SEO guide will walk you through the steps you need to take to be successful online and to start generating more leads for your business.If you’ve got a sharp office assistant, he or she could implement these strategies in their spare time during the work day. All you have to do is follow the steps below!Dentist SEO FundamentalsBefore we get into the step by step example, here are two fundamental items you need to be sure you have completed:1 – NAP on website. Your…
  • Are the Upfront Costs to Sales Automation Software Tools a Smart Investment?

    Shane Barker
    12 Mar 2015 | 9:35 am
    The implementation of sales automation software in your company can be an expensive adventure. It requires a significant amount of investment in terms of both time and money before you even start to use the software.You have to spend some time in evaluation of various tools, as well as learning about their implementation. At the same time, you have to invest time and resources in training your staff.Having all of this in mind, it’s reasonable to pose the question – are all these upfront costs worth the investment? We’ll take you through both the costs and the benefits of adopting…
  • 5 New Content Marketing Strategies To Get Traffic And Email Subscribers in 2015

    Tim Soulo
    3 Mar 2015 | 5:46 am
    Content marketing may seem like a no-brainer, because anyone can write a few paragraphs of text and hit “publish”. But is it really that simple?I’ve seen many people launch blogs on their business websites and publish a ton of articles just to realise that it has zero effect on their business growth.But also there are cases when bloggers get insane amounts of traffic and email subscribers with a single article.Where’s the catch?Successful bloggers have a very strategic approach to their content marketing. They know exactly how to get tons of traffic with their content and how…
  • Is SEO Marketing Strategy a Good Long Term Solution?

    Shane Barker
    12 Feb 2015 | 3:47 pm
    SEO Marketing or Search Engine Optimization Marketing is a process through which you can get your website optimized for the search engines. In plain English, this means that SEO can take your website to the top of the search engine results pages. These “search engine results pages” are simply what the search engine displays when a particular phrase is typed into the search query box.Now consider this, SEO is not a quick fix. You can not go and do a few tweaks here and there and magically expect an instant traffic boost. In fact, SEO is and can only be a long-term strategy. If I…
  • Why Your Content is Not Being Shared? Is There Something Missing in Your Social Media Marketing Plan

    Shane Barker
    10 Feb 2015 | 6:35 am
    You spend hours and even days obsessing over creating the best and the most creative piece you can think of. You invest your time and money just so you can produce great content. You know that the content you have created is better than most of the content out there. And yet, you only get a few shares and comments. All of that effort, all of that time and money go to waste, even though you’ve created superior content. Here’s a hint: you might consider getting a better social media marketing plan.If the aforementioned scenario happens to you on a regular basis, you’ve…
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    Digital Insights

  • How Small Businesses can use Facebook Call-to-actions effectively?

    Harsh Ajmera
    21 Apr 2015 | 3:41 am
    Facebook is constantly bringing about changes to its algorithm and introducing new features, so it can enhance the user experience (at least that’s what we hear). Some of the changes made by Facebook have received quite a backlash though, but the addition of new call-to-action buttons has transformed marketing for brands in a creative and more directive manner.Call-to-action, when done correctly can lure your audiences and inspire actions! With this feature being rolled out for quite sometime now, businesses have started to address their audiences and encourage them to take the…
  • 5 things FabIndia can do to Avert a Brand Disaster and gain back Trust

    Upasna Kakroo
    19 Apr 2015 | 11:46 pm
    As a woman reading the disastrous report on the changing room controversy faced by FabIndia, my first reaction was of horror. I quickly told my husband how I would never want to go to a changing room in FabIndia. His response was: why would you ever even buy from there? This sentiment is not uncommon in the FabIndia regulars as I quickly went through their Facebook page. [post url]FabIndia’s response was showcasing their “shock” and “concern” but certainly not enough to get the brand out of a doldrums it finds itself in. Legal proceedings will take time, and it is not my intent to…
  • Rise of Social Media Ad Spending [Infographic]

    Priyanka Ravani
    15 Apr 2015 | 11:34 pm
    Do you want a global perspective when it comes to ad spending on social media? Social media advertising has had an impressive growth in the past and its future only looks bigger & brighter. Viewing this growth will force many marketers to start spending in the social arena.Below is a detailed infographic which highlights the global spend and breaks down the numbers as per region & social network. All this data will help you in creating better social ads n 2015 & coming years as well! Let us get started straight away with key facts & predictions mentioned in the…
  • 7 Ways to attract Online Customers without spending a Penny!

    Harsh Ajmera
    5 Apr 2015 | 11:47 pm
    Are you looking for ways to acquire new online customers without burning a hole in your pocket? Just a heads-up, we are not talking about Facebook in this article as you must be knowing for Facebook, its mostly about paying. No matter how great your product is if there is no customer base it just becomes pointless. Many businesses today don’t want users to always visit their site/blog to buy something, they want to build a connect, a relation which may yield some benefits in future.There are a lot of ways to promote your business and attract potential customers, but in this article I…
  • Admins attention! Your Facebook page like count is going to dip down.

    Harshita Pande Joshi
    19 Mar 2015 | 10:15 pm
    Facebook recently announced some changes to ‘Making Page Likes More Meaningful’. Facebook will be removing those accounts from page like count, who have voluntarily deactivated and memorialized their accounts. That means, these are likes that are from users who don’t use Facebook anymore. If they ever reactivate their account, then their like will auto-add to your page, just like before.Facebook had done a similar cleanup in August 2012, when they mass deleted fake Facebook accounts. That led to some pages witness massive drops in their page like count, as a lot of…
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    SEO and Social Media Marketing Agency in Barnsley Yorkshire » Blog

  • What Email Subject Lines with the Best and Worst Open Rates tell Us

    Mark Woodcock
    23 Apr 2015 | 1:44 pm
    MailChimp, a major email marketing service, analysed more than 40 million emails and compiled a list of the best and worst subject lines. The best subject lines brought an open rate of 60 to 87 percent and the worst had open rates of only 1 to 14 percent. You can see the entire list on MailChimp’s website. When you look at the list, a few things jump out as common trends. Looking at these trends can help us understand how to write more effective subject lines for higher open rates. The Best Open Rates Of course, there is a lot that goes into a winning email marketing subject line, but there…
  • 3 Signs you’re Using the Wrong Social Media Networks

    Mark Woodcock
    22 Apr 2015 | 2:46 pm
    There are literally dozens of social media sites out there, so your business has a lot of options when it comes to deciding how to reach your market online. The popularity of social networks comes and goes, and different markets gravitate toward different sites, so it is important that you stay on top of current trends and choose the right networks for your marketing strategy. You need to choose the sites you use strategically so you’ll see the desired results. Here are three warning signs you might be using the wrong network. The Needle isn’t Moving First, check to see how well you are…
  • Mobile Marketing Channels you Should be Using

    Mark Woodcock
    21 Apr 2015 | 1:09 pm
    With Google’s newest algorithm update, which relies more heavily on a site’s mobile readiness as it ranks pages, has marketers and businesses talking about how to optimise their websites for smartphones and tablets. This is absolutely necessary, but once your site is ready there are other mobile marketing channels you can use. It’s no secret that we are becoming increasingly dependent on our mobile devices. Many of us can’t imagine life without our smartphone. Branching out and incorporating mobile channels can help you support your overall marketing plan, bringing your branding,…
  • What your Mobile-Ready Site should Look Like

    Mark Woodcock
    20 Apr 2015 | 1:13 pm
    Google’s long awaited update to its search algorithm that will make mobile friendliness a heavier ranking factor is here. This means that if your site isn’t mobile ready you could risk losing your rankings, making it harder for your market to find you. You can find out more about the update, and get a list of resources to help you prepare, in this blog post. But, the technical aspect of site optimisation is only part of the equation. To make your site easier to use, encourage people to return to your site and convert visitors into customers, your site needs to be optimised for people…
  • 7 Google Resources to Help you Prepare for the Big Mobile Update

    Mark Woodcock
    17 Apr 2015 | 12:58 pm
    If you follow search engine optimisation news, you know that Google is set to unroll a new update next week that focuses on mobile optimisation. As Google states in its announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.” Ideally, you have already worked on your site’s mobile optimisation,…
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  • Google’s ‘Secret Sauce’ To Be Spilled Out In Open?

    Ian B
    14 Apr 2015 | 7:47 am
    France has become the latest country to have taken a strong step forward in the path of making the internet ‘neutral’. In yet another threat to Google’s privacy policy and search engine methodologies, French Senate is likely to pass a law this week that would allow the country’s national telecoms regulator to monitor search engines’ algorithms in a bid to make the search engine results fair and non-discriminatory. Google has repeatedly been accused of abusing its market power in Europe. After years of flip-flop settlement talks, the European Commission is moving towards…
  • How To Survive Google’s April 21 Mobile Friendly Update – Mobocalypse

    Ian B
    11 Apr 2015 | 5:43 am
    Imagine you are reading a book about an extraterrestrial being visiting the Earth and you come across a concept that you’ve never heard of, let alone reading about it. A philosophy more alien to you than the Martian being that the book is all about. So what do you do? Do you begrudgingly continue reading ahead while you silently wish that you had paid more attention in Quantum Physics in college? Or do you turn your place upside down looking for a book on Laws of Physics? Well, we’ll assume you won’t do either of them. Because it is not 1970s and because you have a smart…
  • How Single Page Applications Have Evolved The Web

    Ian B
    4 Apr 2015 | 2:19 pm
    Single Page Applications have been the talk of the town for some years now. A single page displaying all the information a user might ever want. No pesky HTTP requests, no time delays, no page reloads. The Single Page Application paradigm has made browsing the web a better experience. But has it really? To be able to answer that question properly, we need to first delve into what exactly is SPA. The most common and probably the most widely used Single Page Application is Google’s e-mail client – Gmail. If you haven’t been living under a rock for the past decade, then surely…
  • Converting Visits into Sales : The Art of Persuasive Copywriting

    Ian B
    24 Mar 2015 | 9:38 am
    Copywriting is your way of connecting to your consumers and communicating with them in a way that makes them want to pay attention. The art of writing effective copy requires a considerable level of creativity and innovation to make a resounding impact on the reader. At the same time, convincing marketing copy also uses certain scientific principles of influence and persuasion that silently work their magic into eliciting a favorable response. Just like a friendly and relatable salesperson at a shop can urge shoppers to pick up the goods, a well-written copy on a website can reel potential…
  • 5 Social Media Management Sins To Avoid

    Ian B
    21 Mar 2015 | 3:58 am
    “If you’ve got a goal without a plan, then it’s just a wish.” This quote by Herman Edwards sums up failed social media campaigns like fingerprints at a crime scene sum up the experience of a criminal — at once and conclusively. But Internet is also a deep vortex where for every advice, you also get not-so-good tips aplenty. If you want your small business to get BIG on the social media landscapes, then avoid these myths like the Black Plague.   Myth #1 – The World Is On Social Media You might think that since everyone from your 80-year old aunt to your 14-year old…
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    Kim Garst - Learn How To Sell Using Social Media

  • Top Instagram Hashtags for Gaining New Followers

    Kim Garst
    21 Apr 2015 | 2:30 am
    Hashtags are one of the best ways to get new followers on Instagram. Using the right Instagram hashtags can extend the reach of your images, and help you reach outside your current sphere of followers. But which hashtags should you use?  There are two schools of thought on this one: The first is that you […] The post Top Instagram Hashtags for Gaining New Followers appeared first on Kim Garst - Learn How To Sell Using Social Media Kim Garst
  • 30 Tips to Improve Your Social Media Marketing

    Kim Garst
    20 Apr 2015 | 6:35 am
    Social media marketing requires daily effort and involvement. This means it is definitely not a “set it and forget it” endeavor. The social media landscape is constantly changing, and what worked a year ago may not work today; this is why it is SO important to always be testing and trying new strategies. To help you […] The post 30 Tips to Improve Your Social Media Marketing appeared first on Kim Garst - Learn How To Sell Using Social Media Kim Garst
  • 50 Quick and Easy Ways to Get More Facebook Likes

    Kim Garst
    13 Apr 2015 | 11:45 am
    If you’re struggling to find new ways to grow your Page, you’ll want to keep reading. This post will walk you through 50 quick and easy ways to start getting more Facebook likes today! Get more Facebook likes FREE! 1. Use proven content: PostPlanner is a great tool for finding images that have already proven […] The post 50 Quick and Easy Ways to Get More Facebook Likes appeared first on Kim Garst - Learn How To Sell Using Social Media Kim Garst
  • Periscope Versus Meerkat

    Kim Garst
    10 Apr 2015 | 7:05 am
    You may recall I wrote about Meerkat, the new livestreaming app for Twitter, just last week. In the weeks since its launch, it’s taken the internet by storm, with celebrities, news outlets and digital marketing gurus “meerkasting” everything from concerts, to events to breaking news stories. I have rarely seen an app get so much […] The post Periscope Versus Meerkat appeared first on Kim Garst - Learn How To Sell Using Social Media Kim Garst
  • 9 Ways To Get More Instagram Followers

    Kim Garst
    3 Apr 2015 | 2:30 am
    Has your Instagram growth stalled? Are you regularly posting great content, yet your follower count continues to stay the same? This post will give you 9 new ways to jumpstart your Instagram efforts and get more Instagram followers …fast! 1. Use trending hashtags You probably already know how important hashtags are in your marketing. If […] The post 9 Ways To Get More Instagram Followers appeared first on Kim Garst - Learn How To Sell Using Social Media Kim Garst
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    Jobhop's blog

  • Research The Company Before Your Interview

    Jobhop Jobhop
    22 Apr 2015 | 2:58 pm
    There is no excuse for not researching a company. Before you go to an interview make sure you become an investigator, find out everything there is to know about the company and be prepared.
  • You Wont Get A Job With A Klout Score Of 30!

    Jobhop Jobhop
    26 Apr 2015 | 8:55 am
    "Be known for what you love" says Klout . To make sure you are known as a thought leader in your area it may be an idea to aim for a high Klout score. A high Klout score could give you the competitive advantage at your next job interview.
  • Have you been invited to an interview on a Google+ hangout yet?

    Jobhop Jobhop
    22 Apr 2015 | 2:10 pm
    When you're invited to an interview via a Google+ hangout you should treat it as an actual real life face to face interview. Just because it's a virtual interview it doesn't mean you can just stay in your pyjamas for it!
  • Could Snapchat Get You A Job?

    Jobhop Jobhop
    26 Apr 2015 | 8:53 am
    Companies are using snapchat and that means another opportunity for you to impress them! The general rule of thumb is seven seconds to impress but with snapchat you can have up to ten seconds!
  • Why Candidates Have No Interest In Your Website

    Jobhop Jobhop
    26 Apr 2015 | 8:52 am
    Is your website a magnet for talent or is it the complete opposite and repels anyone who manages to find it? You need to act quickly or your competitors are going to get all the top talent!
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  • WPMUDEV Languages for WordPress Free Download

    17 Apr 2015 | 1:28 am
    Free Installation & Setup Current download version is v3.5.1 WordPress WPMUDEV Languages for WordPress A pack of 75 languages for quick core translation of WordPress and Multisite. Free download all wordpress premium themes and premium plugins only at buddyfix. A WordPress Languages for WordPress Plugins Tested And Working, Original Scprit And No Malware, Malicious Injection, [...] The post WPMUDEV Languages for WordPress Free Download appeared first on Buddyfix.
  • WPMUDEV Blog Activity Free Download

    17 Apr 2015 | 1:27 am
    Free Installation & Setup Current download version is v1.1.6 WordPress WPMUDEV Blog Activity See blog updates, posts and comments for your entire network at a glance. Free download all wordpress premium themes and premium plugins only at buddyfix. A WordPress Blog Activity Plugins Tested And Working, Original Scprit And No Malware, Malicious Injection, No Additional [...] The post WPMUDEV Blog Activity Free Download appeared first on Buddyfix.
  • WPMUDEV Password Protect Free Download

    17 Apr 2015 | 1:27 am
    Free Installation & Setup Current download version is v1.1 WordPress WPMUDEV Password Protect Hide content in any post or page behind a password, without a complex membership system. Free download all wordpress premium themes and premium plugins only at buddyfix. A WordPress Password Protect Plugins Tested And Working, Original Scprit And No Malware, Malicious Injection, [...] The post WPMUDEV Password Protect Free Download appeared first on Buddyfix.
  • WPMUDEV Admin Ads Free Download

    17 Apr 2015 | 1:27 am
    Free Installation & Setup Current download version is v1.1.0.2 WordPress WPMUDEV Admin Ads Display an ad in the dashboard of all the sites across an entire network. Free download all wordpress premium themes and premium plugins only at buddyfix. A WordPress Admin Ads Plugins Tested And Working, Original Scprit And No Malware, Malicious Injection, No [...] The post WPMUDEV Admin Ads Free Download appeared first on Buddyfix.
  • WPMUDEV Mass Email Sender Free Download

    17 Apr 2015 | 1:26 am
    Free Installation & Setup Current download version is v1.7.1 WordPress WPMUDEV Mass Email Sender Send emails to every user on a Multisite network and allow users to opt in and out. Free download all wordpress premium themes and premium plugins only at buddyfix. A WordPress Mass Email Sender Plugins Tested And Working, Original Scprit And [...] The post WPMUDEV Mass Email Sender Free Download appeared first on Buddyfix.
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    What's Next Blog

  • NHL Bans Meerkat & Periscope Live Streaming

    BL Ochman
    25 Apr 2015 | 2:44 pm
    Beyond Social Media Show # 93 David Erickson and I discussed the National Hockey League’s (NHL) banning of Meerkat and Periscope live streaming from their games; the Android robot got pissy with Apple; Coca-Cola’s reviled Earth Day tweets; Facebook’s new brand unfriendly algorithm; the Twizzler Challenge for Autism Awareness; brands embracing pot culture on 4/20; a campus suicide prevention effort; kids petitioning Dunkin Donuts; artificially intelligent toys; Kinect’s improved motion-detection technology; plus great new apps and important stats and a lot of stuff in between.
  • Celebrities Take #TwizzlerChallenge for Autism Awareness

    BL Ochman
    23 Apr 2015 | 2:02 pm
    Can #TwizzlerChallenge top ALS Ice Bucket? The #TwizzlerChallenge is fast gaining steam, and saliva, to bring attention to Autism Awareness Month,thanks to celebrity pairings like Jimmy Kimmel and Rihanna, Star Wars director JJ Abrams and Chewbacca, GloZell and a mystery guest, (as only she could do it) and lots more. How it works The #TwizzlerChallenge was started by Meredith Vieira after she saw a comedy segment on Night of Too Many Stars in which a Twitter user, @FredKatz, nominated Willie Geist (TODAY) & Uzo Aduba (Orange is the New Black), to reenact the spaghetti scene…
  • Hillary Clinton Logo BrouHaHa and Much More

    BL Ochman
    18 Apr 2015 | 7:08 pm
    Beyond Social Media Show, Episode 92 This week, David Erickson and I discussed #DigitalMarketing #OnlineAdvertising #DigitalStrategy and #PR news including Hillary Clinton’s campaign logo backlash; the video showing ESPN’s Britt McHenry berating a towing company employee; a revolting veterinarian in Texas; the Kardashians’ reality show visit to Armenia; LinkedIn’s new Elevate program; No Cat Calling street signs in New York and Philly; a GoPro space walk with NASA; calming video for dementia patients; plus great new apps and important stats and a lots more. *Beyond Social Media…
  • Chase Me: animated film made with 3D-printing

    BL Ochman
    15 Apr 2015 | 12:33 pm
    It took Gilles-Alexandre Deschaud to create Chase Me, a stop-motion animated film using only parts made with a 3D printer. It is about embracing fears and turning them into something beautiful. Jason Brick reports in PSFK that Deschaud printed over 2,500 individual components using a Form 1 + 3D printer. Large objects, like trees, were printed in smaller pieces and assembled. The protagonist was printed in various sizes for wide-angle and close-up shots. Chase Me:3D Printing + Animation Chase Me’s website explains “For the wide camera shots, the filmmaker printed out a girl…
  • Google’s New GMeet: Teleconference Category Killer?

    BL Ochman
    15 Apr 2015 | 10:50 am
    Several well regarded sources say that Googlers are currently testing GMeet – a Hangout-based teleconferencing platform for business customers that could very likely be category killer for the teleconferencing stalwarts like GoToMeeting, WebEx et al. Observers say that snippets of existing code indicate that GMeet would incorporate Google Hangouts and add the ability to create events for specific meetings, which people can join with one click. GMeet was spotted by Florian Kiersch and mentioned on Google+ where he points out that login is currently limited only to Googlers. Kiersch notes…
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    FRANk Media

  • 3 Things Worth Noting In Social Media This Week

    Tracy Lynch
    19 Apr 2015 | 11:34 pm
    Some of the latest updates from the ever-changing world of social media this week… 1. LinkedIn Introduce ‘Elevate’ 2. Twitter’s Home gets a new look 3. Foursquare launches ‘Pinpoint’ 1. LinkedIn Elevate – Helping companies empower employees to share content People share content on social networks, no surprises there. And when it comes to the →
  • Storydoing vs Storytelling

    Martyn Thomas
    12 Apr 2015 | 6:46 pm
    Do you ever get that nagging feeling, during your day, about the growing inefficiency of advertising for brands? Mounting evidence comes, in part, from the explosion of brands in the world. In 1997 based upon the number of trademarks in force there were approximately 2.5 million brands. By 2011 there were nearly 10 million (source →
  • Social Media Statistics Australia – March 2015

    Tracy Lynch
    1 Apr 2015 | 5:31 pm
    Social Media Statistics Australia – March 2015 Statistics compiled by for March 2015. 1. Facebook – 14,000,000 users (up 200,000) 2. YouTube – 13,600,000 UAVs 3. – 6,000,000 4. Tumblr – 4,800,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,400,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users →
  • Do consumer recommendations & social networks impact purchase decisions?

    Tracy Lynch
    29 Mar 2015 | 9:12 pm
    Ever wondered if all your reviews and social networking efforts actually make a difference to how your consumers behave? The latest Social Recommendation Index brought to you by Social Media Link, is an annual survey of over 24,000 active social media users and aims to  discover the effects social networks and customer reviews have on →
  • 3 Recent Facebook Updates You Should Know About

    Tracy Lynch
    17 Mar 2015 | 8:56 pm
    We’re all well aware of how Facebook keeps us all on our toes by constantly rolling out changes and making updates… And it certainly keeps us in blog writing material. As a self-diagnosed Facebook news junkie, I’ve noticed that it’s either a ‘feast or a famine’ when it comes to Facebook changes, they start with →
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    Number Direct » Articles

  • The Smart Wireless Technology That Will Change The Industry

    27 Apr 2015 | 4:26 am
    The Apple Watch is just one item that will revolutionise the smart wireless tech industry. There are four other gadgets set to change the sector as well. The post The Smart Wireless Technology That Will Change The Industry appeared first on Number Direct.
  • 7 Of The Most Popular Passwords That Prove We’re Terrible At Choosing Passwords

    21 Apr 2015 | 3:56 am
    Data journalist and author David McCandless compiled the 500 most popular passwords for a book. Here are some of the most clueless and cringe-worthy. The post 7 Of The Most Popular Passwords That Prove We’re Terrible At Choosing Passwords appeared first on Number Direct.
  • The Game of Thrones Game Everyone Is Talking About

    Kathryn Kearns
    17 Apr 2015 | 2:00 am
    If once a week just isn’t enough to fulfill your Game of Thrones needs, this could be right up your Winterfell. The post The Game of Thrones Game Everyone Is Talking About appeared first on Number Direct.
  • Just Call Me – A New Business App From O2

    Kathryn Kearns
    15 Apr 2015 | 3:34 am
    Are you suffering from email overload? Make use of conference calling with this new app from O2. The post Just Call Me – A New Business App From O2 appeared first on Number Direct.
  • How To Block Game Of Thrones Spoilers From Social Media

    13 Apr 2015 | 8:01 am
    The premiere of the new Game Of Thrones season on Sky Atlantic means social media will once again be full of spoilers. Here is how to block and avoid them. The post How To Block Game Of Thrones Spoilers From Social Media appeared first on Number Direct.
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    My Online Smart Educational System

  • Building Your List with Guest Blogging

    Richard Wallen
    25 Apr 2015 | 8:01 pm
    Building Your List Websites need traffic, and blogs are no different. People who write blogs are constantly seeking new ways to improve traffic to their websites. Some ways to do this are through advertising, using Search Engine Optimization (SEO), syndicating articles, and submitting posts to authoritative sites, such as and But all these […]
  • Honing Your Killer Instincts as an Internet Marketer

    Richard Wallen
    20 Apr 2015 | 9:04 pm
    Killer Instincts as an Internet Marketer In Internet marketing, like anything else, there are going to be winners and losers. Often, the difference between success and failure doesn’t depend on outside influences, but on your attitude. Successful Internet marketers share a unique set of qualities known as the “killer instinct.” Train yourself to use these […]
  • 4 Tips for Getting the Most from Your Email Marketing

    Richard Wallen
    18 Apr 2015 | 7:57 pm
    Getting the Most from Your Email Marketing There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other. Young people today text and tweet rather than read emails. So does that actually mean that all […]
  • Make Sure Your Website Looks Great

    Richard Wallen
    15 Apr 2015 | 8:05 pm
    How to Make Sure Your Website Looks Great on Tablets and Phones Most businesses put a lot of time, effort, and money into making sure their website looks great, is easy to navigate, and includes all the essential information any visitor would ever need to connect with the products, information, or services they want. But, […]
  • Draw Visitors to Your Website

    Richard Wallen
    12 Apr 2015 | 12:34 am
    Choose Topics that Draw Visitors to Your Website Right now, people have more unrestricted access to information, entertainment, and other content than in any other time in history. While that is great for people looking to be informed, educated, or entertained, it can present a challenge for online marketers seeking to capture the biggest possible […]
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    TheeDesign Studio

  • How Your Website Images are Affecting Your Search Ranking

    Mike Ayer
    27 Apr 2015 | 5:00 am
    Did you know that page speed (how fast a webpage loads) is an SEO factor? That’s right. In 2010 Google announced that website speed would impact search rankings. Studies show that one in four people leave a website if it takes longer than four seconds to load. If your site takes a few extra seconds to load, chances are those users will bounce right to one of your competitor’s websites, even if you beat them on the search results page. Google rewards websites that that invest in the user experience. Website speed is a major factor in user experience and Google can tell. So how can you…
  • Earth Day Challenge

    Sharon Dawson
    22 Apr 2015 | 5:00 am
    TheeDesign Studio sponsored and participated in the first annual EarthShare NC Earth Day Corporate Challenge on April 16th. We helped a non-profit, networked, crushed rocks, and had a lot of fun. Helping the Community Our assigned project for Earth Day was to build a retaining wall for the Durham non-profit SEEDS to put their new chicken coop into. We started the afternoon sorting cement blocks into piles. The guys – and two of the girls – used a sledgehammer to break cement slabs into smaller, useable pieces. We dug a trench to use as a foundation for the wall. Once the slabs were broken…
  • How to Address Business Challenges Using Google Analytics
    20 Apr 2015 | 4:00 am
    Your website is bringing in traffic – the number of visits are up, page views are looking good, and your bounce rate is low. Now what? How do you use this data to draw valuable conclusions and gain actionable insight to improve your website and marketing program performance? Google Analytics can help you solve business challenges – no fancy SaaS solutions or third party tools required. By tracking performance through a combination of key metrics, you will be able to draw actionable conclusions from the raw data and gain insight into what’s needed to reach your business goals. Companies…
  • Google Mobile Friendly Algorithm Coming April 21st, 2015

    Patrick Stox
    15 Apr 2015 | 4:00 am
    Are you ready for the Mobile Apocalypse or Mobilegeddon? If your website is not mobile-friendly, the impending Google algorithm update on April 21st might hit you hard! This is a serious update, and Google is serious about it. For the first time ever, Google has announced an algorithm change in advance and with a specific date. Google disclosed the mobile-friendly update 2 months in advance, and since mid-January has been sending emails to webmasters through Google Webmaster Tools with a warning that their site is not mobile-friendly, in what is likely the largest email campaign in history.
  • Server Response Codes and What They Mean

    Tevan Alexander
    13 Apr 2015 | 4:00 am
    If your business has a website, that website needs to be live and accessible at all hours. Server response codes can provide insight about what is generating errors, or causing the website to be inaccessible. What Response Codes Are
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    ME Marketing Services, LLC

  • Using Your Blog to Promote Your Brand

    Jordana Klein
    22 Apr 2015 | 8:37 am
    Jordana Klein Blogs can be used for just about anything these days… to vent about your daily frustrations, describe your latest beach excursion and even promote a business and a brand! Millions of blogs exist, but there are certain tips to ensure that your blog does not get overlooked with the rest of them. Here are seven tricks to help use your blog to the best of your ability and increase your visitor traffic: Build a strong foundation. Your URL is the first name people will see, so create your site wisely so consumers will recognize the name and be able to easily navigate to your…
  • Newsflash: You’re not all that and a bag of potato chips – your community is

    Mandy Edwards
    21 Apr 2015 | 4:30 am
    Mandy Edwards Despite what society and media tell us, it’s not all about us. The world does not revolve around you – or your business, as a matter of fact. Don’t get me wrong – when you own your own business, it feels like everything revolves around it. Your time, take-home pay, bills, etc. all derive from it. But it’s not the whole world. Your community is. I’m not talking about the town you live in (even though they are a part of it), I’m talking about the people who love you – your customers, clients, fans, followers. The people you target each and every day. I…
  • Back to the Basics: Building Your Brand on Social Media 101

    Jordana Klein
    15 Apr 2015 | 4:30 am
    Jordana Klein Just starting a business and want to promote it on social media? Own a business and want to engage more consumers through online content? Interested in how businesses use social media to build their brand? We are about to help with all of the above with this “back to the basics” post about social media marketing 101. First of all, social media is all about the give and the take. If you are just starting out on social media with your company, then the give is much more than your take. You must post, and post frequently. This will increase your content and expose your…
  • You need to be on Twitter. Seriously.

    Mandy Edwards
    14 Apr 2015 | 4:30 am
    Mandy Edwards You may think Twitter is this big, confusing, scary platform, but it’s not. Yes, Twitter is fast-paced. Yes, you need to be really active to get the most out of it. And yes, it can really benefit you as a business owner even if your target audience isn’t active there. See, Twitter is my baby. It’s the platform that has brought me the most clients and it’s through there I’ve been able to make some really awesome connections and friendships – both personally and professionally. I firmly believe it’s the one platform every business owner needs to be active on.
  • Simple Tips to Make Your Brand Stand Out From the Rest

    Jordana Klein
    8 Apr 2015 | 4:30 am
    Jordana Klein When launching a social media marketing campaign, there are several tips and tactics to remember so your company does not get mixed in with all the rest. Here are a few short and simples ones to get you started… Twitter Twitter is much more demanding than some other social media sites, but that just means that you have the ability to interact, follow and communicate more effectively with your audience. One key trick to remember on Twitter is whenever someone mentions your company, make sure you send out a thank you so that they know you acknowledge their message and…
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    Minneapolis Social Media Marketing

  • Maximizing Tweet Reach–It’s a Matter of Time

    Malena Larsen
    20 Apr 2015 | 3:13 pm
    Are you not getting the results you want on Twitter? Let’s say you’ve read the blogs and watched the videos on how to get favorites and followers, but you’re still not getting the needed engagement. This probably means that you are well educated with the ‘what’ and not so much with the ‘when.’ What does this mean? • Time matters Although broad, the Tweets with the most engagement are posted on the weekends between 8 a.m. and 7 p.m. • Get to the point Tweets that are less than 100 characters are more popular than lengthy posts. Try to say what you need to…
  • Facebook Reviews Make or Break Online Marketing Efforts

    Nicole Harrison
    16 Apr 2015 | 3:45 pm
    Online marketing is immense. It’s no surprise that many people have a hard time prioritizing all the aspects of digital marketing that all seem equally important. I’m here to tell you that one of the most commonly overlooked aspects of online marketing is the Facebook review. I typically advise clients to identify the different locations online that people may potentially review their brand and focus on ways to increase positive reviews as a major part of their social media marketing efforts. One online location where the opportunity to review brands and businesses is Facebook.
  • Instagram for Business (Because You Can’t Afford Not to)

    Malena Larsen
    31 Mar 2015 | 1:49 pm
    Posts involving photos and other visual effects are the posts that grab the most attention. But we know this by now, right? It is easy to barely glance at the long, wordy, Facebook statuses and glaze over blogs with nothing but exhaustingly long paragraphs. With Twitter and Facebook, photos are optional, unlike Instagram, where each post must have a photo or something else visual. Instagram lets visuals be the center of attention. That’s part of what makes Instagram so intriguing. Instagram for business is a unique, refreshing way to promote your field, product or service. Adding Instagram…
  • Google Plus Photos: How to Get People to Give a Damn

    Jens Pinther
    23 Mar 2015 | 3:15 pm
    We understand–you’re looking for your Google+ fans to engage with you. Your profile and cover photos can make or break if someone adds your business to one of their circles, so it’s important to take your photos seriously. It’s so tempting to just pin up your company’s logo everywhere and call it good, but it’s more of an art than that. You’re looking for comments, +1s, anything. It’s frustrating to believe you’re doing all you can to get people to talk to your small business online, and then–crickets. This cricket knows you can do…
  • How to Get More Views on YouTube

    Malena Larsen
    19 Mar 2015 | 9:44 am
    The thousands of articles on using social media for a small business will tell you that your brand should be personable, helpful and easy to connect with. Although often forgotten, using YouTube to promote your business is a way to engage your audience and another way to get people interested in what you have to offer. As the social media world becomes more and more visual, it’s hard to deny that video is as visual as it gets. [Tweet “As the social media world gets more visual, is there anything more visual than video?”] But it’s not enough just to upload videos. Having videos…
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    Oracle Social Spotlight

  • What Does Facebook’s API Change Mean?

    Maggie Schneider Huston-Oracle
    27 Apr 2015 | 6:10 am
    By now you’ve probably heard that changes are coming to Facebook’s API. Not to worry though - Oracle Social Cloud’s got you covered. Here’s what’s going on: What is happening? Lots of things. In April, Facebook is updating the Newsfeed to reflect user feedback. Under the new changes, you’re more likely to see content that is posted by friends you care about higher up in your news feed. You may see multiple posts from the same source in a row. You will be less likely to see posts about friends liking or commenting on another story. In October, Facebook is changing the way marketers…
  • So You Think You Can Be A Product Owner?

    Maggie Schneider Huston-Oracle
    22 Apr 2015 | 7:23 am
    Let me paint you a picture: Cassie Powell, one of our fearless POs, suggested that I write a “day in the life of” blog for the Social Spotlight. I volunteered her as our first subject, because I really don’t know what she does all day. We set a meeting, and I asked for a rundown of her schedule to help me fill in the blanks. Not only did she provide me a minute-by-minute accounting of her day IN ADVANCE, she also had had her boss approve the schedule that she emailed to me. Clearly, this lady is on her game. Cassie Powell, Who Woke Up Like This So What Do You Do? Cassie: The best way to…
  • 9 Ways To Spring Clean Your Social Media

    Maggie Schneider Huston-Oracle
    16 Apr 2015 | 9:40 am
    Spring is here! Let’s open up the windows and let the pollen-saturated sunshine in to our social media platforms. Image courtesy of nuttakit at FreeDigitalPhotos.netTechnical Updates: 1. Change your passwordsI know, I know… it stinks. However, it’s the single most important thing you can do to prevent someone from hacking into your accounts. Don’t use the same password across all of your platforms, because if one account is hacked, the others will likely be as well.2. Clean out your photos and videosLet’s be real - not every photo is a gem. Perhaps it looked great at the time it was…
  • Behind the Data: Jordan Spieth Wins Social Media, Too

    Maggie Schneider Huston-Oracle
    13 Apr 2015 | 10:49 am
    Jordan Spieth’s outstanding performance at the Masters tournament last weekend was echoed by his performance on social media. Photo: Using the Oracle Social Cloud’s SRM tool, we listened to the social chatter across the internet and discovered these results:  Everyone Loves a Winner No surprise here… the top themes that surfaced when discussing Jordan Spieth were about winning. Spieth tied Tiger Woods’ record for youngest age of winning the Masters. He’s Popular With the Dudes Especially American dudes. Across the board, men were talking about the…
  • 3 Most Important Takeaways from #OracleCX15

    Maggie Schneider Huston-Oracle
    9 Apr 2015 | 9:17 am
    We came, we saw, and now we're putting it in action. Here's the scoop: 1. Be UsefulNobody wants to be un-helpful, right? (We’re not talking about doing the dishes… that’s different.) But as marketers, we need to be USEFUL to our customers. This was the predominant theme throughout the conference. Oracle CEO Mark Hurd’s keynote emphasized how businesses need to be “customer-obsessed” and focused on making the lives of customers easier. Jay Baer echoed this sentiment with his keynote around #Youtility. It’s pretty simple, actually. Baer says if you build hype, you earn a customer…
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  • Your SEO Insider (No. 40): Mobile Update, Local SEO Scams, and PageSpeed [Infographic]

    Brent Carnduff
    26 Apr 2015 | 11:59 am
    Welcome back SteamFeeders! Don’t miss: Mobilegeddon strikes . . .  or does it? Google warns of Local SEO scams PageSpeed tips translated into non-programmer language [Infographic] Why Local businesses need (and hate) Yelp Are you aware of the “Doorway Page” update? You need to be. Mobile SEO While recognizing and accounting for the blogosphere’s penchant for drama in the weeks leading up to the release of Google’s Mobile Update, I still expected this week’s issue of The Insider would be wall-to-wall coverage of the much-anticipated update. But instead of…
  • 6 Innovative Ways of Growing Your Email List

    Tracy Vides
    25 Apr 2015 | 4:08 am
    Marketers pay thousands of dollars to reach out to targeted audiences that match their every specification. Audiences that not only are interested in your product or service, but actively seek it out. It’s true that such audiences are very hard to come by, let alone buy as a target audience that you want to advertise to. But what if you could have all these features into your very own private audience? One that you don’t have to pay to reach out to over and over again. One that actually opts to hear from you instead of you chasing them all over the internet. That’s what an email…
  • All Websites Are Not Created Equal: How to choose the best option for you!

    Tim Griffin
    24 Apr 2015 | 4:08 am
    Starting your own business is not easy. Trust me, I get it. For starters (no pun intended!), you must focus on essential aspects, such as handling legal paperwork and drafting your business plan. And of course, your marketing plan, so you can start acquiring clients is not a bad place to focus your time and energy. Hands down, your most powerful online marketing tool is your business website. The problem? Too many options! It’s a jungle in the WWW (wild woolley web). The website builder you ultimately choose will likely depend a lot on your startup’s budget and funding. However,…
  • Top Tips for Marketing Your Startup (Part 1)

    Mandy Edwards
    23 Apr 2015 | 3:30 am
    Starting a new business is always fun and exciting. There are a lot of parts that go together to get that business off the ground, however one of the most important parts is your marketing. Marketing usually comes last and is often an afterthought, but this should come first. For some it does, but for many, it doesn’t. You have to have a plan of action to get your business off the ground (especially if you are pitching to investors). Over my next two articles, you’ll read 4 valuable tips for marketing your startup… and they aren’t necessarily what you think – In this article,…
  • How to Strengthen Your Blogging With Research

    Linda Dessau
    22 Apr 2015 | 3:30 am
    This is a guest post by Darin L. Hammond. Note from Linda: In their quest to assert thought leadership and stand out from the crowd, entrepreneurs may be tempted to write purely from their own experience and opinions, and skip the research step. I asked fellow SteamFeed author and prolific daily blogger Darin L. Hammond of ZipMinis for his thoughts about blogging research. From Darin you’ll learn: Why research is important for business bloggers How to assess the validity of a potential source How to find the most valuable sources for your research Why is it a good idea to seek out external…
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    Devumi Blog

  • Digital Marketing Trends you NEED to Know About

    Matthew Y
    24 Apr 2015 | 12:19 am
    If there’s one thing you can count in when it comes to digital marketing trends it is change. The very nature of all things digital is that nothing is really permanent in the way that a book is permanent. Algorithms can be changed, ideas can fall out of favor – but you can go back and edit your website. Here are 7 quick digital marketing trends that you should be thinking about right now. Apply them to your current plans, and start building them into your future plans in advance!   Digital marketing trends you can’t ignore 1: Mobile, mobile, mobile It has always been location,…
  • How to Use Twitter: for Smarties!

    Matthew Y
    17 Apr 2015 | 4:37 am
    My apologies to the infamous ‘for Dummies’ series, but I rather like my audience and will not insult them in the title! This how to use Twitter guide will be for all the smarties out there who know how to use a computer, but who have yet to use Twitter. I still recall how confused I was all those years ago when I first started. No one called me a dummy back then, and this how to use Twitter guide isn’t going to call you one either! Read on to find out how to use Twitter from your first moment signing up through to the moment when you’re a Twitter expert! How to use Twitter: Let’s…
  • 7 Cheap Online Guerrilla Marketing Ideas

    Matthew Y
    15 Apr 2015 | 9:52 am
    The guerrilla marketing tactics that you come up with should, as the name implies, be simple, cheap, and easy to do with a small budget. These are the slow and steady sneak attacks that guerrilla warfare are known for, and you can get a win against the biggest of enemies if you employ them right in your online marketing tactics. The guerrilla marketing ideas in this article may not be the most complicated, but using them can take your brand to the next level if done at the right times.   Online guerrilla marketing ideas for any budget Have an eBook giveaway Guerrilla marketing is best when…
  • Social Media Optimization: 7 Techniques to Use on ANY Site

    Matthew Y
    10 Apr 2015 | 1:36 am
    Social media optimization is a concept which looks at taking your best possible presentation in a social media context. I am going to show you these seven concepts in a way that you will be able to apply them to any social media marketing campaign you’re working on. In the end, each social media site is the same in its general approach, only the way in which you send your message changes.   Social media optimization strategies Managing your reputation You have two options with reputation management in a social media optimization context: Establishing yourself as a subject expert…
  • Should you Purchase Vimeo Views? The Pros and Cons

    Matthew Y
    3 Apr 2015 | 2:47 am
    If you’re thinking that you want to purchase Vimeo views for your big project, you’re not alone. An ever increasing number of Vimeo users are looking for that little leg up that has their Vimeo video viewed by the right people, and under the right conditions. Because honestly, which video are you more likely to trust as being worth your time: The video with 1000 views The video with 100,000 views Be honest with yourself and admit that you’re more likely to trust the one with the higher view count as being worth your time. This is the basis for a concept called ‘social proof.’ People…
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    Social Shmooze

  • The Unfortunate Reality Of Most Content Marketing Programs

    Social Shmooze
    17 Apr 2015 | 3:22 pm
    A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place unaided and online. The old days of getting a “hot” lead to your salesperson and then having them hard-close are long gone. Read More:
  • Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

    Social Shmooze
    17 Apr 2015 | 3:16 pm
    Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize for all three– you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines. Read More…
  • Stop Losing Traffic From A/B Testing

    Social Shmooze
    12 Feb 2015 | 2:09 pm
    The best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold when you take it away from them. That’s a bummer and your one-size-fits all website is doing a big disservice to a large chunk of your audience. With personalization you can have the best of both worlds by showing each visitor what they want most. Your visitors will have a more…
  • 8 Compelling Ways To Tell 140 Character Stories On Twitter

    Social Shmooze
    2 Feb 2015 | 9:49 am
    With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet. - Read article:
  • 3 Often Forgotten LinkedIn Tools That The Pros Use

    Social Shmooze
    2 Feb 2015 | 9:49 am
    There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even future employees. - Read article:
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  • Live Tweet Your Webinars Like a Social Media Pro

    Carter Hostelley
    26 Apr 2015 | 5:09 pm
    We’ve all been there: The reg page is live, the invites have been sent, and now you’re wondering how to drive more engagement with your upcoming webinar. Are you ready to tackle live tweeting? There’s no question using Twitter to […]
  • Transform Social Media Into a Customer Experience You Can Be Proud Of

    Carter Hostelley
    20 Apr 2015 | 9:48 am
    Anyone can now reach and engage customers at scale using social media. The challenge is to make social interactions feel like people connecting with people, regardless of whether that’s done in the form of a tweet, status update, or blog […]
  • Want to Connect with Your Audience? Drop the Jargon

    Alex Flagg
    12 Apr 2015 | 3:36 pm
    Have you ever read a technical blog post that seems over your head? Technology bloggers and writers have a challenge: they need to get very complex concepts across to their audience and somehow make it engaging. This is where the […]
  • Why Hasn’t Social Selling Gone Mainstream Yet?

    Carter Hostelley
    6 Apr 2015 | 11:08 am
    Social selling will transform the way sales teams do their jobs. At least that’s what a lot of people have predicted over the past few years. They claim sales reps will use social networks such as LinkedIn, Twitter and Facebook […]
  • How to Mobilize Your B2B Event Attendees on Social Media

    Simon Poulton
    29 Mar 2015 | 5:51 pm
    If you’ve been to a marketing conference in the past 5 years, you know how powerful social engagement at B2B events can be. Conferences like MozCon and Inbound drive thousands of tweets and millions of impressions, but they are also […]
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  • Rules of Inserting Keywords for Maximizing AdSense Earnings

    27 Apr 2015 | 6:40 am
    There is a big correlation between writing good articles with putting enough keywords in your articles. The correlation is simple. Your articles are good if they have some keywords inserted because they can be found easily in the search engine. However, putting keywords in your article should be done properly. You cannot just put the keywords in anywhere that you like. You should think about the AdSense optimization by placing the keywords in your articles correctly. Adding too many keywords is also not a good thing. You should not stuff your articles with keywords resulting in low quality…
  • Pay Per Click Advertising

    25 Apr 2015 | 10:08 am
    Pay per click advertising is also one of the most popular ways to monetize your blog or website. This actually a marketing strategy that placed by search engine and online marketer that hope for increasing traffic and increasing number of customer that will lead them to greater profit. You can use this for your advantage.Read more »
  • How to Increase Traffic to a Website

    25 Apr 2015 | 3:44 am
    An increasing number of traffic that goes to a website will also increase the opportunity of the website to promote and sell the product or service they have. Creating a website is easy because people can ask professional people to work on it with affordable price. But, creating a website is a different matter than driving traffic especially qualifies traffic to the website itself. There are many suggestions that people can follow in this matter and here are some tricks that you can do:Read more »
  • Article Writing Tips for Maximizing AdSense Earnings

    25 Apr 2015 | 3:41 am
    Writing a good article is very important if you want the AdSense in your blog earn more each day. This is because the visitors who come to your blog wants to read your articles. This is the main reason why the come and visit many times. Keeping your articles high in quality especially in the content is very important. You need to make the visitors satisfied by reading the articles and help them get the information they need when they read your articles. By providing high quality articles, surely your AdSense earning will be increasing significantly.Read more »
  • Affiliate Marketing Tips

    22 Apr 2015 | 7:33 pm
    Among many different ways to monetize your website or blog, affiliate marketing is one of the most popular one.Read more »
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    Meshfire : Social Media Management Dashboard with AI

  • Here’s another chance: Win a Nintendo 3DS XL and get Meshfire FREE

    26 Apr 2015 | 11:00 pm
    Trying to manage a community on Twitter? Have one account? Trying to grow your online presence? Sign up for Meshfire FREE today and get a chance to win a New Nintendo 3DS XL! Meshfire is FREE forever for a single twitter account and we’re also offering you another chance to win a new Nintendo 3DS XL. You might already know that Meshfire is the world’s only intelligent agent for social media. You’ve seen the neat, intuitive taskboard that keeps all your work organized. You’ve found trending conversations, users to follow and topics to talk about. Meshfire has all this…
  • VentureBeat names Meshfire a ‘Best Bet’ among Social Media Management tools

    22 Apr 2015 | 5:22 pm
    Ranked #1 and #2 for small- and mid-sized enterprises. Meshfire, the only social media management platform powered by artificial intelligence, today announced that VentureBeat Insights has named Meshfire as a “Best Bet” in its 2015 “Social Media management: Tools, tactics and how to win” report. VentureBeat defines a social media management platform as a software platform that delivers 10 capabilities across three categories: automating the production of social output, allowing for mass consumption of social messages, and analyzing data from social networks. The full report is…
  • And The Winner of the Nintendo 3DS XL from Meshfire is…

    24 Mar 2015 | 10:00 am
    We’ve read your tweets, counted your signups, did some laundry and worked on our dance moves. Now here’s our big winner for the New Nintendo 3DS XL! *DRUMROLL* *MORE DRUMROLL* Our winner is…. Mana Drake! (@manadrake ) CONGRATS TO MANA! We’ll be contacting you shortly via Twitter and Email! Thank you all for entering this contest! We had over 1000 entries on this one! Stay tuned for our next contest coming up soon. What would you like us to giveaway next? In the meantime, check out Meshfire for handling your tweets. Now FREE for one twitter account! 
  • How to Avoid Content Scheduling Mistakes, In One Simple Chart

    12 Mar 2015 | 9:39 pm
    Every busy brand uses scheduled content to keep its audience up to date. But when is the best time to schedule your content? One of the great things about processing millions of tweets a day is that we get the data to answer interesting questions like this. The graph above shows when you absolutely should not schedule your content: at the top of the hour. This graph shows the some rates of message processing, in tweets per second, that happened on a recent mid-week day, close to 9 o’clock AM, pacific time. Notice how just before the top of the hour, messages are being processed at a…
  • Meshfire is now available FREE! Plus a chance to win a New Nintendo 3DS XL.

    9 Mar 2015 | 1:37 am
    Trying to manage a community on Twitter? Have one account? Trying to grow your online presence? Sign up for Meshfire FREE today and get a chance to win a New Nintendo 3DS XL! Today, we are making Meshfire FREE forever (for a single twitter account) and also offering you a chance to win a new Nintendo 3DS XL. You might already know that Meshfire is the world’s only intelligent agent for social media. You’ve seen the neat, intuitive taskboard that keeps all your work organized. You’ve found trending conversations, users to follow and topics to talk about. Meshfire has all…
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  • Facebook Updates News Feed Algorithms

    Alex Noudelman
    24 Apr 2015 | 12:29 pm
    Gone are the days when Facebook, the largest social media platform in the world, showed you every post from every friend and page you followed. On Tuesday April 21, 2015, Facebook announced its plans to unveil three new updates to its News Feeds algorithms. The aim is to improve user experience by providing a better balance of updates from Facebook friends as opposed to businesses, politicians, local organizations, publishers and the like. Update 1: If Facebook users run out of content but want to allocate more time to reading their news feeds, Facebook will provide more content; some of it…
  • The Mobilegeddon: Is Your Website Mobile Friendly?

    Alex Noudelman
    20 Apr 2015 | 11:08 am
    Last month, Google announced that it will be coming out with a new algorithm on April 21. The purpose of this update is mainly to provide mobile users with more relevant search results. The name of this algorithm is Armageddon, although many people simply refer to it as the “Mobilegeddon”. The algorithm comes as no surprise to search engine marketing experts. We’re in the midst of one of the biggest paradigm shifts of our decade. More and more people are turning to mobile devices for internet access as opposed to desktop computers. The drastic turn occurred in 2014 when the number of…
  • 6 Essential Tips to Get Your Next Article Featured on LinkedIn Pulse

    Olga Mestnikova
    16 Apr 2015 | 10:45 am
    A few months ago, I posted a LinkedIn article that received 30K+ views and hundreds of comments and shares. Several of my articles have been featured in various channels since then. LinkedIn Pulse is not only a great publishing platform for sharing industry news, tips and insights, but it also became a top source of website traffic with over 40% of our company’s website traffic subsequently coming from LinkedIn. We always include LinkedIn as a part of the social media marketing campaigns for our clients and can’t stress enough the importance of LinkedIn and the difference it has made for…
  • A Math Problem That Has Every Social Media User Puzzled

    Sjaak (Jacob) van de Pol
    14 Apr 2015 | 2:22 pm
    A math quiz which was first assumed to be for fifth grade students turned out to be a social media puzzle that caught the attention of bloggers, news channels and online users across the globe. The question asks to solve a math problem based on three simple statements and with ten possible dates. After you follow the steps in the picture it should be a simple elimination challenge. It turns out that the test is a part of the Singapore and Asian Schools Math Olympiad test that targets the top 40% of the student population. Don’t get discouraged though, since everybody is breaking their…
  • 4 Strategies for Blogger Outreach

    Alex Noudelman
    14 Apr 2015 | 7:35 am
    There are over 200 million blogs out there and that means there are plenty of sites for every niche, industry and/or topic; even the most boring ones. We encourage all organizations doing internet marketing to outreach to the ones that pertain to them because link-earning (formerly link-building) is still a very large part of SEO. There is still great value in reaching out to influencers to see if they can blog about your products and services. Here are 5 strategies you can implement to get the online publicity and public relations your enterprise needs to grow: • Host Blogger Events…
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  • Easy-to-Use Social Media Proposal Template to Win More Clients

    Glen Kosaka
    13 Apr 2015 | 5:31 am
    Would you like to create a social media proposal to win new clients? Are you looking for a social media proposal template to get your creative juices flowing? With so many social media activities to offer your potential clients, it’s hard to know where to start and how to communicate the value. Here’s the bottom line: Your proposal needs to identify the key social media activities that will deliver business results. Start by understanding what drives business for your client. And communicate to them how social media can help them move the needle on those things that grow their business.
  • Is Reposting Blog Content On LinkedIn Pulse, Medium, and Other Sites a Good Idea?

    Kim Cooper
    23 Mar 2015 | 5:45 am
    I’ve been questioning recently whether publishing to sites like LinkedIn Pulse and Medium is worth my time and effort. While the benefit seems obvious (more eyeballs on your content) there’s a big cost—the precious time it takes to create content. Compared to guest posting on other sites, LinkedIn and Medium use “no follow” links so there’s no link building SEO benefit. The benefit is purely exposure, awareness, and branding. And those are fleeting benefits, unlike the long-term benefits of creating content on your own site. So what about reposting blog content? It would certainly…
  • How to Share Blog Posts on Facebook that Get Clicks and Engagement

    Glen Kosaka
    16 Mar 2015 | 8:07 am
    Let’s be honest… with all the noise in a typical person’s Facebook feed, you have to wonder – is anybody reading the blog posts I share on Facebook? How can you possibly capture someone’s attention when there are thousands of posts to choose from? It may seem daunting, so we’ve compiled a short list of tips that will show you how to share blog posts on Facebook that stand out from the crowd! 1Share the blog post with a compelling title First and foremost, the title of the blog post you share on Facebook is the first impression your readers will get. This is your first opportunity…
  • How to Find the Best Time to Post on Facebook

    Kim Cooper
    9 Feb 2015 | 7:05 am
    You don’t need a study to tell you the best time to post on Facebook. Google it and… Time Magazine will tell you it’s “absolutely Fridays” Mediabistro will tell you it’s “on weekdays in the late afternoons between 2-5pm” Hubspot will tell you it’s “Wednesdays at 3pm“ KissMetrics will tell you it’s “Saturdays at noon” AddThis will tell you it’s “Thursdays between 9am-12pm“ So who do you believe? Your very own Facebook Insights. That’s who. The only true measure of the best time to post on Facebook is based on:…
  • How User Generated Content Can Lead to Social Success

    Guest Author
    8 Dec 2014 | 8:28 am
    Today’s guest author is Nicole Kohler. Nicole is the Web Content Strategist for WebpageFX, where she specializes in writing content to help others learn and improve their online marketing. In her spare time she can often be found playing video games, throwing a football around for her dog, Brodie, or chowing down on sushi. Short on ideas for your social media campaigns? An untapped source of inspiration may be hiding just under your nose: your customers. User generated content, or UGC, is one way that your company can increase the amount of unique content available on your social media…
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    moreFollow Twitter Tips

  • Top 5 Reasons Your Social Media is Failing

    Laura Kimball
    20 Apr 2015 | 11:39 am
    Social media can provide great results when done right. In this article I want to explore the most common reasons your social media is failing and provide you with some ideas on how you can easily fix them. If you are floundering in the social media realm get ready to turn it around with awesome... Read More ... The post Top 5 Reasons Your Social Media is Failing appeared first on moreFollow Twitter Tips.
  • 5 Easy Ways to Get More ReTweets on Twitter

    Laura Kimball
    26 Feb 2015 | 8:04 am
    We all know it’s great when your followers click on links in your tweets but we also know that engagement should not stop there. The real power of Twitter is the viral nature of social users. Here are 5 easy ways to get more retweets on Twitter. When people retweet your tweets your reach can... Read More ... The post 5 Easy Ways to Get More ReTweets on Twitter appeared first on moreFollow Twitter Tips.
  • 20 of the Best Twitter Marketing Articles

    Laura Kimball
    4 Nov 2014 | 12:04 pm
    If you are looking for big wins in your marketing, odds are you are using Twitter as part of your strategy. You would think with only 140 characters to work with it should easy, but many of you know it is actually quite complicated. To make things easier I have accumulated a list of helpful... Read More ... The post 20 of the Best Twitter Marketing Articles appeared first on moreFollow Twitter Tips.
  • Infographic: The Ideal Length of Everything Online

    Jody Stein
    27 Oct 2014 | 2:08 pm
    This very informative infographic is brought to you by our friends at Buffer and SumAll. We found it so helpful we decided to share it with you. Any smart marketer puts a lot of thought into crafting the perfect words for a title, but are you optimizing the length. For that matter are you paying... Read More ... The post Infographic: The Ideal Length of Everything Online appeared first on moreFollow Twitter Tips.
  • Boost Your Content Marketing Strategy With Social Media

    Laura Kimball
    14 Oct 2014 | 6:50 am
    According to the popular Content Marketing Institute 93% of B2B marketers use content marketing. If you are leveraging Content Marketing to generate traffic you understand there are some challenges. To be successful you must understand the basic principles. Say you make it past the first hurdle and you are creating great content. Give yourself a... Read More ... The post Boost Your Content Marketing Strategy With Social Media appeared first on moreFollow Twitter Tips.
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    Social Media Monitors

  • Top 10 Greatest Social Media Fails of All Time

    Ruby Briggs
    26 Apr 2015 | 9:54 pm
    Newly developed app Clear is designed to connect with your Facebook, Instagram and Twitter accounts, running your Internet history through a checklist of potentially offensive keywords in order to find content that could be viewed as inappropriate. Its creator, Ethan […]
  • The iPhone 6 VS The Samsung Galaxy S6

    Michael Strickland
    19 Apr 2015 | 8:02 pm
    Samsung and Apple have been at odds with one another for quite sometime. However the smart phone competition has never been quite as fierce as it is now with the recent release of the Galaxy S6. A strong case can […]
  • Tools That Bring Simplicity To The Graphic Design Process

    Michael Strickland
    19 Apr 2015 | 5:16 pm
    Canva This is an amazing tool for the clueless, however it has a place with professionals too. Putting something together quickly, easily while still looking the part is a dream for all of us, and this is what Canva provides. […]
  • Top Trends Driving The Future Of Marketing

    Michael Strickland
    14 Apr 2015 | 9:26 pm
    When you work in marketing it is paramount that you stay ahead of the current trends. Looking ever forward so that you and your team are never left behind. This can be tricky, because with the rate things are moving […]
  • The ‘App’ That Can Detect Cancer Cells?

    Michael Strickland
    13 Apr 2015 | 5:28 pm
    Researchers at Massachusetts General Hospital said they have used hologram technology combined with complex algorithms on a new smart phone based device to diagnose cancer and human papilloma virus. Dr. Cesar M. Castro told Medical Daily that they could not […]
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    Social Strategi

  • The Social CMO Show Episode 6 – Mike Volpe CMO HubSpot - Social Strategi

    Shilpi Agarwal
    23 Apr 2015 | 9:23 am
    Chat with Mike Volpe, Chief Marketing Officer of HubSpot with your host The Social Data Girl, Shilpi Agarwal in this episode of The Social CMO Show brought to you by The Social Business School of Shilpi talks to Mike about what made him join HubSpot as the 5th employee? Was it the product, the... The post The Social CMO Show Episode 6 – Mike Volpe CMO HubSpot appeared first on Social Strategi.
  • Opt out now before it’s too late #SocialNews - Social Strategi

    Shilpi Agarwal
    20 Apr 2015 | 12:23 pm
    Twitter just announced an hour ago that now anyone can now send direct messages to anyone on Twitter, irrespective of whether that person follows you or not. Even though this is an opt in feature, what it means that now your Twitter inbox and your email inbox if you’ve set up email notifications correctly can... The post Opt out now before it’s too late #SocialNews appeared first on Social Strategi.
  • The Social CMO Show Episode 5 – Jascha Kaykas-Wolff CMO BitTorrent - Social Strategi

    Shilpi Agarwal
    16 Apr 2015 | 4:06 pm
    Chat with Jascha Kaykas-Wolff, Chief Marketing Officer of BitTorrent on his top challenges for managing Brand Reputation and what he’s doing to overcome that challenge. What is BitTorrent’s marketing strategy behind the new billboards in New York and San Francisco that claim ‘Your Data belongs to you’ and how they’re going for the main stream... The post The Social CMO Show Episode 5 – Jascha Kaykas-Wolff CMO BitTorrent appeared first on Social Strategi.
  • The Social CMO Show Episode 4 – Martyn Etherington former CMO Mitel - Social Strategi

    Shilpi Agarwal
    9 Apr 2015 | 8:31 pm
    Chat with Martyn Etherington, former Chief Marketing Officer and Chief of Staff of Mitel on how he tackled both low brand awareness and low brand preference and brought Mitel into the limelight, how he empowered Mitel’s employees into becoming social brand advocates and how Martyn managed to brag ‘The Top 5 Social Brand’ recognition for... The post The Social CMO Show Episode 4 – Martyn Etherington former CMO Mitel appeared first on Social Strategi.
  • The Social CMO Show Episode 3 – Shalini Govil Pai Google - Social Strategi

    Shilpi Agarwal
    2 Apr 2015 | 10:49 am
    Listen to Shalini Govil-Pai, Director and Global Head of YouTube, Google in this exclusive The Social CMO podcast with your host, Social Data Girl. @shalinigovilpai, global head @YouTube @Google in #SocialCMO #podcast w #SocialDataGirl.Click To Tweet Shalini is a Product/ Partner solutions executive with deep expertise in internet based video production, distribution and monetization. She... The post The Social CMO Show Episode 3 – Shalini Govil Pai Google appeared first on Social Strategi.
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    Audienti » Blog

  • Is Content Marketing a Waste of Time?

    Quin Woodward-Pu
    22 Apr 2015 | 9:04 am
    How much money do you spend on your content marketing? If you can’t immediately answer this question, there’s a good chance that you’re either wasting resources on an undocumented strategy or sitting on a goldmine of unexploited content. If you don’t know what the cycle, budget, timeline and lifespan of your content marketing looks like, it’s time to create a document content strategy. If you think you’re too busy to pay attention to these fine details, you’re wrong; measuring ROI is an essential part of every marketer’s job. It’s a weak excuse to be uninformed about the ins…
  • Blurred Lines: A Look at Startup Employees

    Lindsey Jurd
    16 Apr 2015 | 9:13 am
    The benefits of working for a startup are unquestionable—being surrounded by high-quality, talented individuals, working very closely and learning from all levels of personnel (from CEO to secretary), and starting from the ground level to build something from nothing. It can be very exhausting but extremely rewarding and satisfying work, but in many cases will most certainly be a sink-or-swim scenario for employees because of the high level of commitment, flexibility, and talent required to jettison a startup onward into growth. In order to foster this growth, employees must wear multiple…
  • Where Art Thou Target Audience? Audience Targeting Basics Every Marketer Should Know

    Lindsey Jurd
    15 Apr 2015 | 9:29 am
    If a tree falls in the forest but nobody is around to hear it, does it make a sound? The same question can be asked about your marketing content. You may be pushing out nothing but well-crafted, high-quality content, but without the right audience ready to receive it, all that noise is falling on deaf ears. Free guide: Don’t neglect your pre-campaign audience research. Download our free guide, The Pre-Targeting Advantage, and learn the best ways to reach your key audience. Clearly defining your audience is important to both the creation and dissemination of content. Much like searching for…
  • The Best Enterprise SEO Platform Features

    Quin Woodward-Pu
    7 Apr 2015 | 3:00 am
    If you’re managing your company’s marketing, you may have begun or are in the midst of researching enterprise SEO software. Having a strong grasp of your website’s SEO doesn’t come easy. With Google’s ever-changing algorithm and the push for consistent high quality content, the search for the ideal enterprise SEO platform is not a simple one. To make the search easier, we’ve outlined the features that you can’t forgo. Free Download: Before embarking on a massive SEO overhaul, make sure your website’s content is up to par. Learn what should stay and go with our free guide, How…
  • The Search for the Best SEO Software

    3 Apr 2015 | 5:50 am
    The search for the latest and greatest SEO software seems to be never ending … new applications are launching all the time and old standbys are constantly evolving and changing their platforms, and none of them seem to accomplish all of the tasks you have outlined in your SEO strategy. What’s a marketer to do? Free Download: Do you have years of content in your archives? Download our guide, How To Do a Content Inventory, and learn how to refresh your content and choose what goes in the trash. The bad news is, there are no “one size fits all” tools to conduct all of…
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    Soldsie » Soldsie Blog

  • Best SEO Uses For A Blog on an E-Commerce Site

    Josh Brown
    23 Apr 2015 | 12:00 am
    E-commerce SEO is tough. Google gives so much love to giants like Amazon and Walmart – non-powerhouses often times struggle to get any organic traffic to their sites. Blogs are the solution. You can rank for queries related to your products and then funnel those visitors to your product pages. An authoritative domain helps rank product pages and category pages, too. The more SEO juice your blog has, the more SEO juice your domain has. Below, we’ll go over what to write on your e-commerce blog and why you should write it. No matter what you sell, you’ll be able to take our ideas…
  • Region & Country Targeting on Facebook: Brand Guide

    Josh Brown
    21 Apr 2015 | 12:50 am
    You may have noticed that Facebook has an option to publish posts to a specific region or country anywhere in the world. Of course, you can also do this with paid advertising and boosting your posts. Many brands overlook this feature, as they think that their posts are universal. Some may be – that is absolutely true. But by being able to target content by region, you can have a more successful social media presence… period. Followers will feel more of a connection to you if you’re localizing content, and your organic reach and CTR will both reflect that. This is your guide to…
  • Shine A Light: Blogging On Your Community

    Jenny Xie
    15 Apr 2015 | 11:00 pm
    With a blog, we hope to accomplish a variety of marketing goals: increase web SEO, feature new products, announce contests and promotions. Beyond that, however, the blog is an expression of your brand’s unique voice and a chance to showcase your brand’s story. To truly engage your community, it’s important that your content feature your community. By celebrating your employees, affiliates, mentors, and customers, you’re strengthening your brand and inviting fans to identify with you. Here are some great ways to include your community on your blog. Lululemon…
  • How to Properly Track Social Media Posts and Promos

    Josh Brown
    14 Apr 2015 | 12:13 pm
    The backbone of any social campaign is an audience. Past that, what separates the effective social media marketers from the ineffective ones is how posts are tracked and optimized. As there is no external analytic integration into any social networks, we have to do figure out how to do this on our end. This post will go over three things: How to track effectiveness of promotions (either your accounts or influencers’ accounts posting a direct link to your external promotional page) How to set up your site to track overall social stats over time How to go above and beyond to improve social…
  • How to Start Selling on Social

    Jenny Xie
    8 Apr 2015 | 11:12 pm
    The role of social media is ever evolving, providing new ways for businesses of all sizes to connect with customers and complete sales. As the trend continues and consumers are groomed to expect easy transactions directly on social media, brands are making their products available on popular platforms. Climbing on board can be daunting, but taking the steps below can ensure that your social selling debut is a success, and pave the way to your first campaign! Contact your email list. People who have subscribed to hear the latest news from you are great leads, since they have expressed…
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    RSS Feed | HelloWorld Blog |

  • HelloWorld: Meet Danielle!

    Melissa Summers
    27 Apr 2015 | 9:16 am
    <p>Everyone, say hello to Danielle! Danielle is a graphic designer on the marketing team, a Michigan State grad and the 2014 winner of the “Under The Radar” award. The look and feel of is greatly influenced by her hard work and attention to detail, so feast your eyes!  She shares a birthday with Brittney Spears and <a href="">Chris Mathews</a>, ran a marathon and her underwear drawer is more organized than yours.</p> <p><img…
  • Engagement Score Whitepaper: A Closer Look

    Melissa Summers
    24 Apr 2015 | 8:57 am
    <p>Earlier this week we published our latest whitepaper, <a href="">The Engagement Score: Measuring the Value of Brand Engagement</a>. It's an in-depth study to quantify just how much engagement matters and impacts purchase and .</p> <p>Michela Baxter, Loyalty Strategist at HelloWorld, walks you through the research and methodology of the engagement score to give you a holistic view and deeper insight into this study.</p> <p><a…
  • Using Owned Media To Promote Your Giveaway: Email

    Melissa Summers
    22 Apr 2015 | 1:35 pm
    <p><img style="display: block; margin-left: auto; margin-right: auto;" src="assets/Blog_Photos/2015/March2015/header_blog_promoting_your_promotion.png" alt="" width="550" height="179" /></p> <p>Last week we discussed <a href="">using Instagram</a> to get the word out about your contest and this week we’ll look at the possibilities of email marketing to give your giveaway a…
  • HelloWorld Gets Revved Up At FUEL: Detroit

    Melissa Summers
    21 Apr 2015 | 10:29 am
    <p><img style="float: left;" src="assets/Blog_Photos/2015/April2015/fuel-detroit.jpg" alt="" width="200" height="200" />Last week, HelloWorld was able to sponsor and support technology for an incredible leadership event, <a href="">FUEL: Detroit</a>. Attendees got to hear amazing insights from Jessica Alba, Mark Fields, Seth Godin, Commander Mike Abrashoff, Josh Linkner, Adam Lowry, Earvin “Magic” Johnson, and more.</p> <p>Here are some key takeaways from…
  • Facebook App Review: What it means for brands

    Melissa Summers
    17 Apr 2015 | 1:48 pm
    <p><img style="float: right;" src="assets/Blog_Photos/2015/April2015/facebook-Open-Graph-2.jpg" alt="Facebook Open Graph Icon" width="200" height="200" />On April 30<sup>th</sup> v1.0 of the Facebook Graph API will be deprecated. This comes one year after v2.0 of the Graph API was announced and released at Facebook's 2014 F8 Developers Conference.</p> <p>All Apps developed prior to April 30, 2014 had one year to update to the new v2.0 of the Open Graph APIs in order to be compliant with Facebook new…
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    EveryoneSocial Blog

  • 5 ways employee advocacy improves peer relationships, collaboration

    22 Apr 2015 | 9:43 am
    Businesses invest in employee advocacy to expand the reach of their brand on social media. When employees use theirpersonal social networks to promote and publicize their employer on social media, they help to drive brand awareness, improve brand image, build a loyal audience, and generate new leads.  But there’s also an important side benefit to employee advocacy: it improves and strengthens relationships and collaboration among peers. Indeed, the inherently social nature of social media extends to the employees who work together to create and run advocacy campaigns that advance…
  • Leverage technology to power social media employee advocacy

    21 Apr 2015 | 11:06 am
    Social media is in and of itself a technology-driven activity, born and cultivated in a world that craves constant, real-time connectivity. Within social media, though, businesses have opportunities to make specific customizations and integrate basic social platforms to other technologies to achieve specific objectives.
  • 4 ways to strategic employee advocacy, avoid leap of faith

    Eric Roach
    16 Apr 2015 | 4:50 pm
    When done correctly, employee advocacy is one of the best assets any business can use to exponentially expand the reach of the company on social media and to cultivate a more positive brand image. Some businesses set their employees loose on social media with little training in how to be an effective advocate, thinking they’ll learn as they go. This is a huge mistake.
  • 6 ways to motivate social media employee advocates

    Eric Roach
    14 Apr 2015 | 12:34 pm
    Employee advocates are among a business’s most valuable assets on social media. When employees discuss and promote their employer on social media, they’re exponentially expanding the reach of that business and creating brand awareness and a more positive social media image. But what does it take to keep employees invested as social media advocates over the long term? Unfortunately, this is easier said than done. Employees can become distracted by many other competing demands, or if their employer isn’t impressing upon them the importance of advocacy, it can gradually slip by the…
  • 5 Benefits of a Strategic Employee Advocacy Program

    Chris Hecklinger
    20 Mar 2015 | 12:44 pm
    Most experts agree that a company's employees are its most valued assets. Keeping this in mind, if your employees are truly you’re best asset they need to be treated as such. That’s why employee-friendly companies like Google put a lot of effort into attracting (and retaining) their talent.A perfect example of this is the time and money Google has put into its new London office. Companies can truly invest in their employees and keep them engaged by providing employees with top-notch amenities and perks, but another way to keep them engaged is to have them participate in a structured…
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  • Introducing The DataRank Engineering Blog

    Addam Hardy
    27 Apr 2015 | 7:03 am
    Much like Rome, DataRank was not built in a day. There is a massive amount of engineering that goes into providing the analytical tools, monitoring dashboards, and of course continuous stream of data that our customers expect and use to enrich their businesses every day. We are deeply dedicated to providing new innovative features as […] The post Introducing The DataRank Engineering Blog appeared first on DataRank.
  • Does Your Website Pass The Google Mobile-Friendly Test?

    Josephine Hardy
    23 Apr 2015 | 7:44 am
    To get inbound sales, Marketers dedicate themselves to ensuring that their website is ranking well on Google. But Search Engine Optimization (SEO) is not easy and often involves trial and error testing, costly analytics platform subscriptions and years of practice. To make it even more difficult, Google doesn’t release how their algorithm calculates website rankings. […] The post Does Your Website Pass The Google Mobile-Friendly Test? appeared first on DataRank.
  • Get Location Based Consumer Insights With Your Marketing

    Josephine Hardy
    20 Apr 2015 | 7:02 am
    The power of online conversation is persuading big brands to listen more intently to consumers. Some brands are more localized than others and require data collection from a particular grouping of people in a set location. But even if a brand is nationally or globally recognized, it is understandable for companies to want to respond […] The post Get Location Based Consumer Insights With Your Marketing appeared first on DataRank.
  • Leverage Your Marketing Insights With Historical Data

    Josephine Hardy
    16 Apr 2015 | 8:46 am
    Social media monitoring gives businesses the power to collect comments about their products, brand and competitors from online conversation. These comments can come from a variety of sources including eCommerce sites, forums, blogs, and social media. But did you know that social listening companies can get comments that were published years ago? What Is Historical […] The post Leverage Your Marketing Insights With Historical Data appeared first on DataRank.
  • Analyzing Twitter Live Streaming Apps: Periscope vs Meerkat

    Josephine Hardy
    14 Apr 2015 | 8:48 am
    A few years ago two competing location-based apps launched on the Apple app store. Both used GPS tracking that allowed users to check into a location and share it with their friends. While the apps found success individually, one started to outperform the other, resulting in one acquisition by Facebook, and a sole app store […] The post Analyzing Twitter Live Streaming Apps: Periscope vs Meerkat appeared first on DataRank.
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    Restaurant Coverings

  • How to Write A Guest Post That Performs Like Crazy Every Time You Try

    Restaurant Coverings
    27 Apr 2015 | 1:39 am
    Here you go. Another blog post talking about guest posting. Maybe there’s something about it. Just joking. I can’t stress enough how effective guest posting can be if done right and you MUST use it. There’s no way I will talk about how to score guest posts in this posts (I just assume you know already) if not, let me know in the comments and I’ll write a follow-up article. What will you learn today? I’m going to show you my procedure of finding topics for the actual guest posts and I will tell you how to write a post that performs like crazy. My guest posts get…
  • 10 Quick WordPress Mobile Optimization Tips To Implement Today

    Restaurant Coverings
    15 Apr 2015 | 1:58 am
    If you weren’t living under a rock for the past two years, you might have recognized that mobile traffic to websites is growing rapidly. Google also noticed it. This is the exact reason why Google is launching the “Mobilegeddon” update on April 21st, 2015 and also slapped a mobile friendly label on SERP results before. Be prepared to have a mobile ready site to survive this SEO disaster or die trying. Increase Your Mobile Traffic  I will give you all the resources and tips you need to have a mobile optimized WordPress site, which includes more than just slapping on a…
  • 8 Insanely Useful Habits Of Successful People

    Restaurant Coverings
    8 Apr 2015 | 12:43 am
    Maybe you have heard before that our habits can make or break any given day. Successful people trained themselves to get into some very powerful habits which help drive success their way. Today I want to share some of them with you. My cover image doesn’t really share their habits, of course. None of them told me smoking was a useful habit for being successful. I researched the 23 top habits successful entrepreneurs follow day in and out. If you manage to adopt at least a few of them you’ll be right on track and see improvements in your business and daily life in no time. Want to…
  • Traffic& Income Report March 2015

    Restaurant Coverings
    1 Apr 2015 | 8:00 am
    This is how my traffic and income evolved in March 2015. I hope you enjoy the read! Similar to many other bloggers I have decided to publish my income and expenses each month together with some interesting traffic stats. This allows me to keep track of my progress while you keep learning what works for me and what doesn’t. I will give an overview in this place what I did the past month and what the results have been. You can also find a summary of what I did in February below. Some of the links in this article might be affiliate links – just to let you know ;-). Focus and Goals March has…
  • 7 Mistakes I Made Spending $234.07 On Facebook Ads

    Restaurant Coverings
    23 Mar 2015 | 1:55 am
    First of all I must admit I am not your go-to PPC guy right now. Usually, I prefer to generate my traffic through blogging, SEO and social media. This time it was different. I heard about Teespring and I wanted a piece of the cake. Everybody seemed to be making money with this company driving traffic through Facebook PPC and that’s what I wanted to try. Over the course of about two weeks I spent €216.31 which equals about $234.07 on Facebook ads. Read on to learn what went wrong… #1 Using Facebook Editor – only   The first campaign I started had a $10/ day budget…
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  • How to track Copy Paste Shares (and why you should do it)

    João Romão
    22 Apr 2015 | 3:35 pm
    Today, marketers focus a lot on understanding how social media drives their business. Reporting, results, revenue, and return on investment are four R’s that are part of every social marketer’s life, and they’re here to stay. Sometimes they face problems on this approach though. The first is that they’re failing to fully understand the analytics, metrics, and ROI behind their digital marketing initiatives. The second, and as a consequence of the first, is that they’re struggling to optimize their social media spending due to the lack of proper reporting. This gives to the notion…
  • GetSocial Product Updates – April 2015

    João Romão
    17 Apr 2015 | 1:58 am
    Hello everyone. April has been great, and I mean GREAT. We’re experiencing some serious growth (61% since the beginning of the month to be precise) and we’re now onboarding hundreds of new accounts every day.  An uncle once told that with great power comes great responsibility but I’d add that it also comes great feedback. Besides handling some support tickets everyday, we also have the opportunity to review a ton of feedback/feature requests. That pretty much guides us on how & why people are using the product and what they want & need in the future. With…
  • 6 reasons why digital marketers love Paid Search (Guest Post)

    João Romão
    13 Apr 2015 | 4:16 am
    How effective is paid search is such a provocative question that requires strong arguments in favor of and against to highlight such effectiveness. If there is one field in online marketing and specifically in search engine optimization (SEO) that remains to be confusing and inconclusive up to now that would be paid search marketing. Personally, paid search is indispensable despite the arguments against pay per click (PPC). Here’s why. Before we discuss how and why paid search is effective, we should outline the reasons some digital marketers are against paid search. Organic search…
  • Does the winner take it all in online newspapers?

    João Romão
    2 Apr 2015 | 1:13 am
    So this happened last night in Portugal: a controlled (?) explosion took place in a large quarry at about .. 11PM. Soon, people around the area, and this went as far as 40 kms (24 miles), flooded facebook, twitter and other social media channels, fantasizing and plotting about the event. I took the opportunity to watch this event unfold, in a social media perspective. The news hadn’t picked it up, yet everyone was talking about it. To be honest, I didn’t feel a thing and it was April Fools’ Day so I took it as a joke. During the next 20 minutes, I browsed social media and…
  • Guest Post: How to Build a Social Media Empire

    João Romão
    25 Mar 2015 | 8:15 am
    How To Build a Social Media Empire with Daniel Cleveland  GetSocial recently sat down with Daniel Cleveland of Smart Website Marketing to talk about social media and how he built up his own personal brand. In the interview that follows, we ask him a series of questions to see how he established his presence online and what others could learn from his experience. GS : So, Daniel, tell me a bit about yourself and how did you get into social media. DC :  Sure. So, my social media journey truly began just a few months ago, in October 2014. At the end of October, I made up my mind to build my…
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  • 5 Steps to grow your mailing list authentically

    20 Apr 2015 | 3:00 pm
    By now we all know that having an email list is one of the best ways to grow your business. So numbers matter. What matters more though, is the type of people on your list. You don’t just want to be collecting names for the sake of it, so how you grow your list matters. You want people that want to hear from you, and more so, you want people who want to buy from you. For this reason, I never ever ever recommend buying a list. Most likely you will be buying ‘dead leads’, meaning that these people have no interest in hearing from you and they will be a waste of money. So how…
  • Social snapshot with Kate Toon

    15 Apr 2015 | 3:00 pm
    Today we chat to Kate Toon, an award-winning SEO copywriter and SEO consultant with a bucket load of experience. She has worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content. What inspired you to start your business? I’d always wanted to be a writer but never had the guts. After years of working in big advertising agencies, I was worn out, fed up and desperate for change. Then I got preggers, and I full time ad role wasn’t an option. So I started my own thing.Not so much inspired as pressured into starting…
  • The one email you MUST send in your business

    13 Apr 2015 | 3:00 pm
    Whilst we’re on the topic of emails and email lists, I’d like to look at the one email that you absolutely must send in your business. I’m talking about the most important email you will ever send in your business, your welcome email. Not only does it show that they have indeed registered and it’s being acknowledged. You will also (if done right) indeed make your subscribers feel welcome. Your welcome email will most likely have the highest open rate of any email you will ever send so you want to make sure that you start that relationship building and get their…
  • 5 Irresistible opt-in gift examples

    6 Apr 2015 | 3:00 pm
    One of the main ways to entice people to sign up to your mailing list is to offer them something in return. This so called opt-in gift can be given in many different shapes and forms, the most used opt-in gifts being e-books, free videos and challenges. To grow your email subscriber list you need to make sure you have an irresistible opt-in offer. The art is to create something that is going to appeal to your right people because you want to attract the right people to your list. The main thing of your opt-in offer is that it needs to be of the highest quality and highest value. Now, the…
  • Social snapshot with Lorraine Hamilton

    1 Apr 2015 | 2:00 pm
    This week we chat to Lorraine Hamilton about how she uses social media in her business. Lorraine Hamilton changes the rules of engagement for talented service providers such as coaches, consultants, designers, personal trainers or therapists, so that they stand out from the crowd so uniquely that their competition seems to melt away. An insightful and authentic coach, Lorraine can zero in on what makes her clients unique, special and in demand much to their delight. Lorraine is the author of a self-help journal for women who seek a more meaningful existence and after a lengthy career as an…
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    Analytics, Big Data & Social Media by

  • Google Adds ‘Mobile Friendliness’ to Its Search Criteria by CONOR DOUGHERTY

    21 Apr 2015 | 3:11 am
    Google Adds ‘Mobile Friendliness’ to Its Search Criteria  by CONOR DOUGHERTY , NY TimesApril 20, 2015SAN FRANCISCO — Many businesses around the world could wake up on Tuesday to discover their search ranking has been downgraded. After a monthslong warning period, Google will add “mobile friendliness” to the 200 or so factors it uses to list websites on its search engine.As a result, websites that don’t meet Google’s criteria will tumble in its all-important rankings.Google has made several big changes. Companies will be docked for shortcomings like…
  • The Hackathon Fast Track, From Campus to Silicon Valley

    11 Apr 2015 | 9:32 pm
    The Hackathon Fast Track, From Campus to Silicon Valley Peter DaSilva for The New York · by STEVEN LECKART · April 6 2015Shariq Hashme squints at his laptop screen as he scrolls through hundreds of lines of computer code. “I can’t even make sense of it right now,” he says with a grimace. The long string of numbers, symbols and letters would usually be intelligible to Mr. Hashme, a 21-year-old computer science major at the University of Maryland, College Park, but at this moment, he’s having trouble even keeping his eyes open. In the last 27…
  • China Is Said to Use Powerful New Weapon to Censor Internet

    11 Apr 2015 | 9:28 pm
    China Is Said to Use Powerful New Weapon to Censor InternetA tool researchers call the Great Cannon is said to have redirected traffic intended for the Chinese search engine Baidu. · by NICOLE PERLROTH · April 10, 2015SAN FRANCISCO — Late last month, China began flooding American websites with a barrage of Internet traffic in an apparent effort to take out services that allow China’s Internet users to view websites otherwise blocked in the country.Initial security reports suggested that China had crippled the services by exploiting its…
  • 11 Apr 2015 | 9:22 pm

    11 Apr 2015 | 9:22 pm
    Cloud coincidence: Microsoft embraces Docker, HP downgrades HelionHP’s IaaS/PaaS Helion Public venture turns private. Microsoft, with its burgeoning Azure Cloud, announces serious container substrate in the form of its Nano Server, Docker compatibility and additional equivalents.Helion, Helioff. It’s not as bad as that at all, but the effort made to compete with AWS is over, for now. HP is backing away from the pubic cloud and going for perhaps a safer, and more lucrative, future in the private cloud. It’s my guess that inevitably, HP will make a…
  • Move over, Reddit: Tumblr is the new front page of the Internet.

    14 Mar 2015 | 9:23 am
    Move over, Reddit: Tumblr is the new front page of the Internet. By Caitlin Dewey March 11 Follow @caitlindeweySam Cannon attends Tumblr’s NYFW Creators Dinner at Cosme NYC on Feb. 11. (Noam Galai/Getty Images)The Internet story of the year — perhaps of many years — began with a breezy, under-punctuated blog post on the Tumblr of some 21-year-old no one had previously heard of.“Guys please help me,” the blogger wrote, ignorant of the fact that her words would echo in eternity. “Is this dress white and gold, or blue and black?”“The dress,” of…
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    Broke Bloke Blogs

  • 7 Strategies To Convert New Website Visitor To Returning Visitor

    Broke Bloke
    26 Apr 2015 | 7:31 pm
    The difference between a new website visitor and a returning visitor is that, a returning visitor finds value in what you offer. As bloggers and marketers we all strive to win the hearts and minds of our first time visitors and get them to visit our website regularly. Some bloggers offer RSS based subscription options, […]
  • Richard Martin’s First Year Of Blogging

    Broke Bloke
    22 Apr 2015 | 7:13 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
  • My Secret To Getting 3X More Social Shares Using Social Warfare Plugin

    Broke Bloke
    19 Apr 2015 | 7:00 pm
    A lot of things have changed since I last blogged. There have been several updates from Google – Penguin and Panda wreaked havoc on a lot of sites, social signals became more significant as more and more marketers began gaming the system and content marketing became more relevant than ever. As I kickstarted Broke Bloke […]
  • 2015 Q1 Progress Report: Review Of Growth, Revenue & Contribution

    Broke Bloke
    15 Apr 2015 | 7:32 pm
    The last three years of my life has been so crazy I cannot bring myself to talk about it. Break ups, accident, depression and the list goes on. I’m not sure if life has been toying with me over the last few years. But I’ve learned to grow over whatever life had to throw at me. […]
  • How To Host #TwitterChats Like A Pro

    Broke Bloke
    12 Apr 2015 | 7:30 pm
    Hosting a Twitter chat is no joke. It takes a lot of planning and management. Almost every TwitterChats that I’ve been part of has at least a host and a co-host. Simply because the volume of tweets in the form of questions and responses can become overwhelming for a single individual. I’ve attended roughly 12 TwitterChats in […]
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    The Crazy Marketing Ladies Show

  • TCMLS: Episode 00028 Kickstarter Success by Author Krayl Funch

    Lynn Van Meter
    26 Apr 2015 | 5:46 pm
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance Hi first and foremost we want all listeners to know we recorded this show in a building with an echo – and we apologize for that, but the interview is THAT good and Kickstarter is THAT good so please forget the echo and go with the great…
  • TCMLS: Episode 00027 The Branding Bombshell

    Carole Sanek
    9 Apr 2015 | 9:41 am
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance Cheryl Pullins, Professional Brand Purveyor – Storytelling Bombshell Cheryl gives us some must-hear tips on Branding. Cheryl talks about: Her background and how she was shifted from her corporate America background to an entrepreneur Why she…
  • TCMLS: Episode 00026 Hot tips from a professional LOVE Coach

    Wendy McGinnis
    1 Apr 2015 | 4:10 pm
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance Adriana Eissa, Professional Life and Love Coach Having relationship troubles and want some advice? We know someone that can help you with that! Adriana Eissa is a professional relationship “Love” coach and has offered some awesome hot tips on…
  • TCMLS: Episode 00025 Part 2 of Twitter Success for Business and Marketing

    Carole Sanek
    29 Mar 2015 | 3:11 pm
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance Twitter is not the big scary blue bird so many people think it is and while this picture paints it as an overstuffed blue dude I can help you pull the stuffing out of this fellow and help you soar into Twitter success for business and marketing.
  • TCMLS: Episode 00024 Tips for Marketing in Politics

    Wendy McGinnis
    17 Mar 2015 | 8:39 am
    Shirley Anderson, Hernando County Supervisor of Elections If you’re thinking about running for a political position, Shirley gives our listeners some great tips for marketing in politics. Shirley talks about : Her grassroots and her long history of being involved in political campaigning Her history with Congresswoman Ginny Brown-Waite and Congressman Richard Nugent Plans for the upcoming 2016 election How she plans to brand the 2016 election in Hernando County, Florida What she’d doing to educate citizens about the importance of voting What’s in the works to get more voters What new…
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    Six Degrees Digital Media

  • Pinterest And Instagram Words To Know

    10 Apr 2015 | 10:57 am
    Pinterest and Instagram are both important tools for the Internet-savvy business person of today. They are both powerful marketing tools. Besides, it just makes sense to be where your customers are. Since Pinterest and Instagram are photo-sharing sites, your business can do exceptionally well if it specializes in anything having to do with imagery like… The post Pinterest And Instagram Words To Know appeared first on Six Degrees Digital Media.
  • The Simple Solution To Your 4 Biggest Marketing Mistakes

    Tricia-Nicole Noland
    8 Apr 2015 | 11:11 am
    With everything that’s involved with marketing your local business online, it’s easy to get something wrong. Those mistakes can cost you customers. The good thing is that there is a really easy way to fix some of the biggest issues with your campaign. First, let’s take a look at those problems. Issue One: You don’t… The post The Simple Solution To Your 4 Biggest Marketing Mistakes appeared first on Six Degrees Digital Media.
  • The 6 Words You Need To Know To Get Started With YouTube

    3 Apr 2015 | 10:51 am
    YouTube is more popular than ever before. Smart businesses are realizing the power of YouTube and are setting up their company accounts. There are more options than ever before for creating and sharing videos. From vlogs to reveal videos, animations and more, there is something you can share to help your business stand out on… The post The 6 Words You Need To Know To Get Started With YouTube appeared first on Six Degrees Digital Media.
  • 10 Ways To Grow Your Reviews

    1 Apr 2015 | 10:48 am
    You’ve probably seen our previous post on The Power Of Reviews, which is a great way to see just why reviews are important. However, now that you are armed with that information, what can you do to get online reviews working in your favor? Check out our infographic to find out!   The post 10 Ways To Grow Your Reviews appeared first on Six Degrees Digital Media.
  • How Dungeons and Dragons Made Me Better At Marketing

    Tricia-Nicole Noland
    30 Mar 2015 | 10:34 am
    Let’s imagine you’ve banded together with a party of three other adventurers. You’re headed through an area riddled with large stone columns on your way to defeat a troll or a dragon or perhaps even your business’ competition. You’re pretty sure you know 100% what you are doing, so you barrel through the area with… The post How Dungeons and Dragons Made Me Better At Marketing appeared first on Six Degrees Digital Media.
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  • How to Make Your Content Infinitely Shareable

    Kate Miller
    24 Apr 2015 | 1:58 pm
    Is there any better feeling than watching a steady stream of traffic flow into your site from content that your friends, fans, and followers have shared on social media? Although dreams of virality will often remain just that, there’s no denying the thrill of seeing your content being shared. So, just how do you get that content shared? Rule #1, and the absolutely-positively-without a doubt most important one to remember – write content that’s worth being shared. Seriously!! Don’t be lazy…don’t write garbage…don’t forget to edit…
  • 8 Social Media Marketing Myths Debunked

    Kate Miller
    21 Apr 2015 | 1:55 pm
    Like any other topic, social media marketing also has its own set of myths. As an entrepreneur, knowing the truth is crucial. Here are 8 myths about social media marketing which have been debunked. 1) Google+ Is Useless Google+ is one of the best social media platforms today. Others may say that it’s useless but it can change your position in Google search results and has a larger user base than many realize. 2) Lead Generation Through Social Media Isn’t Possible This is false in so many ways. Posting high quality content and relevant media can generate you brand new followers who you…
  • Influence & Emotional Triggers

    Kate Miller
    14 Apr 2015 | 12:12 pm
    An emotional trigger can be defined as: “a response to a person, situation, event, dialogue, reading, film, or other content providing entity, that provokes a strong emotional reaction. Often we are not self aware when we are triggered, and fall into reacting prior to sifting through our strong emotional response.”  Knowing that, you can see why appealing to the emotions of your target market (whether new clients, existing customers, or potential brand influencers) is a winning idea. The below infographic, from Cox Blue, does a fantastic job of digging into emotional triggers…
  • 4 Basic Tips Of Social Media Campaigns That Work

    Kate Miller
    8 Apr 2015 | 1:25 pm
    Running a campaign through social media is now considered a normal part of marketing for brands, small businesses, and startups. (If it’s not for yours, we highly suggest that you reconsider!) But it can sometimes be hard to get started when you feel like you don’t even have a good grasp on some of the basics your campaign will need. Here are 4 that you’ll definitely want to keep in mind as you get ready to launch: Right Platform Selection Choosing the correct platform for your niche is far more important than opting for the best one in the market right now. This means that…
  • 5 MORE Instagram Marketing Tips for Businesses

    Kate Miller
    7 Apr 2015 | 1:26 pm
    You can find the first 5 Instagram Marketing Tips for Businesses here. We shared 5 of our favorite Instagram marketing tips with you last week. If your business still hasn’t made the plunge and joined this photocentric, insanely popular hub yet, maybe some more tips will help convince you that it’s THE place to be! - 6- Have a thorough understanding of your consumers- If you have a deep knowledge of your customer base, it enables you to design suitable plans, policies and strategies for their benefit. It enables you to have a deep insight and identify the ins-and-outs regarding…
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    Social Media Blog | Marketing Blog | SEO Blog | Fam Social - Blog

  • Beat Your Competition Using These SEO Tips

    1 Apr 2015 | 11:42 am
    Search engine optimization is an important part of a company's online strategy. If your company is trying to improve its website and increase its rank in the search engines then you must optimize your website. Read the advice below for some ways to increase your website's traffic and popularity in the search engines.When using SEO, avoid keyword stuffing, or keyword densities that have been artificially inflated to exceed ten percent of the total text. Search engines will generally view such sites as possible spam, and may even ban your site from their listings altogether. Using natural text…
  • Shake Things Up With These Important Internet Marketing Tips

    1 Apr 2015 | 11:41 am
    Internet marketing never stays the same. With the constant changes in social media and marketing capabilities, it's amazing everything that can be done. One tool to add to your internet marketing strategy arsenal, if you have not already done so, is promoting with online videos. They're a unique way to grab the attention of prospective customers.Take time to write a compelling biography on your website. Let visitors get to know you and they will feel better about buying from you. Tell them the story of how you came to start your business, talk about your experience and show them the person…
  • Great Advice About Facebook Marketing That Anyone Can Easily Follow

    31 Mar 2015 | 11:39 am
    Marketing online is never easy. You have to do a lot of planning to ensure that your investment pays off in the end. How can you know what steps to take? The best way to find out when it comes to Facebook marketing is to read the below article and take notes.Always reply to comments posted on your wall to give followers a sense of connection with you. Keep an eye on your all and any twitter messages that contain your company handle. Pay special attention to posts that express a complaint or a request for customer service.Add Facebook sharing buttons on your website. Most blog platforms will…
  • Tips To Avoiding Many Mobile Marketing Scams

    27 Mar 2015 | 11:52 am
    The on-the-go nature of mobile marketing, as well as certain technical limitations of the devices most often used to connect to the mobile internet, makes mobile marketing a much different animal than its traditional counterparts. This article will give you some tips that will help you get your message out to all the mobile gadget addicts out there.Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so…
  • Harnessing The Buzz Surrounding Social Media For Your Business

    27 Mar 2015 | 11:45 am
    Using social media marketing is a very beneficial way to spread the word about your business or promotions that you are running through your business. If done correctly, you will see a major boost in your traffic. Read the following article to learn the best methods of using social media marketing for your business.You should have regular interesting blogs. Visitors will return often if you keep it interesting with new content. This is why people subscribe to newspapers and magazines. Be sure you stay consistent so that visitors want to come back.To help get your customers interested in your…
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    Social Media Ownage

  • 7 Tips to Increase Your YouTube Subscribers for Free

    Maninder Pal Singh
    2 Apr 2015 | 12:46 am
    You have the potential to become one of the most known YouTubers of all time but have already hit a roadblock in the initial stages of building your channel. Don’t worry, you are not alone, every new content creator on this biggest video sharing site is struggling with those initial views. I’ll share the tips [...] The post 7 Tips to Increase Your YouTube Subscribers for Free appeared first on Social Media Ownage.
  • Writing Great Descriptions on Pinterest

    Maninder Pal Singh
    26 Jan 2015 | 3:58 pm
    I have been using Pinterest since it first came out and have since then noticed people neglecting the most important part of a pin after the image itself i.e. the description of a pin. It’s time to understand the importance of pin descriptions and learning how to write them effectively. A normal user on Pinterest need [...] The post Writing Great Descriptions on Pinterest appeared first on Social Media Ownage.
  • 7 Things Online Marketers Are Doing Wrong

    Maninder Pal Singh
    2 Dec 2014 | 9:14 am
      Do you spent a decent amount of time creating a fantastic social media post but end up with no likes, tweets or repins? You are not alone rather majority of people who start with Social Media publishing without learning about it go through the same phase. I am going to highlight some of the biggest mistakes [...] The post 7 Things Online Marketers Are Doing Wrong appeared first on Social Media Ownage.
  • Use Google+ Communities to Promote Your Business

    Maninder Pal Singh
    3 Aug 2014 | 5:59 am
    Unless you have an excellent marketing strategy in place, you won’t be able to bring visitors to your website despite writing great content. One of the tactics you can add to your marketing checklist is Google+. You can use Google+ in many ways one of them being the usage of Google+ communities. Unless you know [...] The post Use Google+ Communities to Promote Your Business appeared first on Social Media Ownage.
  • 5 Simple ways to Increase Facebook Likes

    Maninder Pal Singh
    27 Jul 2014 | 9:51 am
    So, you got your business page up on the world leader of social media but it is missing one very important thing: LIKES! No matter how good you page looks or how many posts you share from your page everyday, if you don’t have likes, you are not getting traffic. I’ll be sharing some simple [...] The post 5 Simple ways to Increase Facebook Likes appeared first on Social Media Ownage.
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    Brandanew » Blog

  • How to Create a Remarkable Personal Brand

    26 Apr 2015 | 1:00 am
    Social media has long moved from random thought scribbles to remarkable insights. Whether you belong to a traditional brick and mortar business or the vibrant digital economy, you’re being watched. How are you distinguishing yourself? As a Startup or a small business owner, given that you are the face of your brand, do people view you as a deep smart? What are you doing differently to create a remarkable personal brand? What is special about your digital story? And before I get further, if you were questioning why do you need a personal brand, here’s something from some of my…
  • 5 Things We Learned While Hosting a TweetChat Event

    25 Apr 2015 | 1:00 am
    Earlier, I wrote about how TweetChats can help build a remarkable brand, and it was fun to be organizing and moderating a TweetChat for one of our partners recently. Here are some things to keep in mind while hosting a TweetChat event.   Participant FAQs What Is A TweetChat? A TweetChat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation. (Source) Who participates in a…
  • 3 Things To Consider Before You Hire a Ghostwriter

    24 Apr 2015 | 1:00 am
    The sheer lack of time and at times lack of storytelling talent and writing abilities has meant that many brand leaders and managers would have a writer pen down their thoughts and then credit it to their names. In practice Ghostwriting is an established form of generating content and is not something that’s unheard of. However, the implementation may go awry and in this social media dominated world, you need to be a bit careful. Here are three things to consider before you hire a ghostwriter! 3 Things To Consider Before You Hire A Ghost Writer 1. Are You Being Authentic? The special…
  • Are You A Storyteller?

    23 Apr 2015 | 1:00 am
    Kevan Lee‘s great post on what type of a sharer you are talking about social media personalities and sharing types, prompted me to finally note down what I’ve been thinking of a while. For a Startup, hiring new employees is always a challenge. And it has been hard to come up with what kind of hires would we want. For a remote startup, it is a challenge that seems unsurmountable (at first). The opportunity and challenge at Brandanew is this: we are less than two months old, so in most likelihood, you have just started hearing about us. Thankfully, previous work experiences and…
  • How To Choose Your Digital Marketing Channels

    22 Apr 2015 | 1:00 am
    As a small business or a startup owner, the digital world can be brutal and overwhelming when you think through which tactics you can use and which channels are going to work for you. Because, just like all rules in marketing, not every channel and tactic fits with your target audience and brand. Just like infinite bundles of cash are non-existent, there is no one size fits all, so it’s important to be aware and be able to prioritize. Here’s how to choose your digital marketing channels before you go out promoting your brand online. 6 Ways To Promote Your Brand (And How To…
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    Building Social Proof

  • Twitter success with only 5 minutes per day

    Bryan Fleming
    18 Apr 2015 | 4:08 am
    Are you trying to get started with Twitter as part of your overall social media marketing strategy? If so you have made a great choice. Twitter is the largest social network around that will send you FREE website traffic, clients, and new customers. We all know that Facebook is the biggest social network. The only problem with Facebok is that you have to pay for ads to get people over to your website. That is why Twitter must be a big part of your social media marketing strategy. Today I am going to show you how to have success with Twitter by only spending 5 minutes per day. I am going to…
  • A Sneaky Trick To Get More Twitter Followers

    Bryan Fleming
    16 Apr 2015 | 6:43 am
    Do you want to know a simple trick to get more followers on Twitter? Well one simple way to get someone’s attention on Twitter is to just follow them. Think about it. Don’t you regularly check your Twitter account and look at the notifications of your new followers? We all do it. So just by following people you can quickly get their attention. Some of those people will look at your profile. They will check you out and see what you are all about. Some of those people will like what you have to say. Especially if you set your Twitter profile up the right way. They will be interested…
  • How To Easily Create Social Media Content

    Bryan Fleming
    15 Apr 2015 | 3:35 am
    Watch the video above to see the video version of this article. In this article I am going to show you how to solve one of the biggest problems in social media any ideas on what it is? If you guessed content creation you are right. You see all of us panic when we think of all the great articles we have to come up with to post on twitter, facebook, Google+, Linked-in, and more.. To make it even worse you probably feel like you need to post your “amazing content” at least once per day. How can you ever keep up? How can you ever write that much good stuff? Well you can’t and…
  • 3 Simple Steps To Creating A Powerful Twitter Profile That Gets You More Followers

    Bryan Fleming
    14 Apr 2015 | 11:31 am
    Are you getting started out with Twitter and want to know how to create a profile that people really want to follow? Well there are a few pitfalls to avoid. Follow these 3 simple steps and you will be well on your way to having a Twitter profile that your clients and customers will love to follow.   Getting Started To get started just head on over to and sign up for a free twitter account if you do not already have one. Twitter is designed to be very quick by its nature so setting up a new account should only take you a few minutes (tops). When you pick your username (your…
  • The Biggest Social Media Marketing Mistake (and how to fix it)

    Bryan Fleming
    13 Apr 2015 | 5:44 am
    Watch the video version of this article above. When most people get started with Social Media the first thing they do is go open an account on a bunch of different social media platforms like: Facebook Twitter Pintrest Instagram Google+ Linked-In Vine Tumblr the list goes on and on… So what’s the problem with this strategy?   Well for starters you very quickly become completely overwhelmed with trying to stay up to date on all these platforms. I mean how can you possibly keep up? To make matters worse it usually takes a pretty good time investment to start seeing results from…
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    National Positions » Blog

  • Google’s Mobile Friendly Rollout: 4 Things You Need to Know About “Mobilegeddon”

    22 Apr 2015 | 10:15 am
    It’s not often that Google gives us advance notice of a major algorithm update, so their announcement in February sent a pretty clear signal that its mobile-friendly update was one to prepare for.  While the update only affects searches from mobile devices, statistics reveal that more and more people are using mobile devices to research and finalize their buying decisions, so updating your site to be user-friendly on mobile devices should be on your agenda regardless of the update. What is the update looking for? In our recent blog post, we discussed some of the criteria that is evaluated…
  • What’s Next In… Social Media Marketing

    20 Apr 2015 | 8:12 am
    Internet marketing has many facets, all of which are continually changing and evolving in response to factors such as new technology and changes in consumer behavior. Perhaps the most dynamic facet of internet marketing, though, is social media. Changes in the social media sphere are constant, and social media users are continually finding new and different ways to use social media not only day-to-day, but  moment-to-moment. In order to answer the question of “What’s next in Internet marketing?” then, we clearly have to take a close look at what’s happening in social media, and what…
  • Blog Series: What’s Next in Internet Marketing?

    13 Apr 2015 | 7:57 am
    There’s no question that Internet Marketing is evolving at a breakneck pace.  The rate of evolution can be attributed to numerous factors; technology, algorithm updates, and perhaps most importantly, incredible shifts in how people use the internet and what they expect from their online experiences. In this blog series, we’ll take a look at some of the changes we expect to see in Internet Marketing’s near future, and we’ll examine what you need to do to not only keep in step, but stay one step ahead. Social Social media has already played a huge role in shaping how…
  • Understanding Google’s Mobile-Friendly Test

    6 Apr 2015 | 9:27 am
    As we’ve mentioned, Google has announced that on April 21st, it will be rolling out an algorithm update that uses mobile-friendliness as an important ranking factor..  The update means that sites that aren’t mobile-friendly may see a noticeable drop in mobile SERPs.  How significant the impact will be on any one site depends largely on how reliant that site is on mobile traffic, but even those sites that currently don’t  receive a lot of traffic from mobile searches would do well to consider upgrading to a mobile-friendly design in the near future.  Studies have shown…
  • Influencer Marketing Ebook is Now Available!

    25 Mar 2015 | 7:35 am
    You’ve probably heard some of the buzz about Influencer Marketing, and how it is redefining the way businesses reach their customers.  In a world where social media is key and content is king, Influencer Marketing lets you combine the best of both worlds, with the added power of word-of-mouth advertising. Influencer Marketing is taking the digital advertising industry by storm, so whether you’re a small business looking for new local customers or a global enterprise that wants to reach your audience in new and more effective ways, you’ll need to understand how it works, how…
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    Social King Maker

  • Instagram Automation – Instagress Vs Followliker

    18 Apr 2015 | 3:39 am
    No matter you are managing a single or multiple Instagram accounts, gaining followers is one of the main goal that we want to achieve. There are many options you can choose, which including buy Instagram Followers from us, or you can use some of the best Instagram automation tools out there.Using these automation tools will not only help reduce the time needed everyday to carry those repetitive tasks, it also help you gain more active Instagram followers easily. Social media is all about interactions, and these tools can help you interact with your potential followers 24/7, day in day out!
  • The Working Strategies To Increase Your Instagram Followers

    5 Mar 2015 | 7:06 pm
    Whether you are new on Instagram or had been actively building it for few years, I am sure you had already seen the power of what it can brings to your business. With 300 million active monthly users and exceed Twitter, and 20% of global internet users own a Instagram account, it is the trending platform to give your business or blog a nice channel of traffic.If you are looking for a good strategy to pump up your Instagram, this infographic will certainly helps you.There are many strategies that you can use to help you boost your followers, and we published a details 4 parts tutorial on how…
  • Benefits of Buy Instagram Followers for Business in 2015

    26 Feb 2015 | 10:21 am
    For advertising purpose.“Why you need to buy Instagram followers? I want real followers, not those fake one!”This is the most common reply we got when we approach our prospects. Simple question, and the answer is surprisingly simple too.We will not discuss any marketing 101 here today. Not today, really. Let’s analyse this using common sense.Let’s say, you are watching your country’s national public television program at prime time – 8pm. Advertiser spent millions of dollars just to get a 30 secs slot to put their product in front of you during this hour.
  • How To Get More Followers On Instagram Fast With Tumblr

    7 Feb 2015 | 8:56 pm
    This is one of the most popular questions among people who are eagerly building their Instagram account. Today I am going to share with you how to get more followers on Instagram fast, with the help of Tumblr.What is Tumblr?If you don’t know what is Tumblr like I did few months ago, you are missing a big opportunity here. Let’s me show you some facts:Tumblr was founded in February 2007Tumblr is a blogging platform integrated with today’s social network features – likes, share (reblog) and commentTumblr has 420 million users with 206 millions registered blogs, and a…
  • How To Get More Followers On Instagram – Part 4

    3 Feb 2015 | 2:39 am
    How to save time and effort in building your Instagram account?After reading previous parts, you might be shouting: That’s lot of works every day!!!Yes, especially when you do all this manually. Time is precious for everyone, so now we will introduce you with some tools that can help you.Please take note these tools require investment, they are not free. But if you use them right, you will be getting back your investment real soon.Disclaimer: Using bot on any Social Media will risk your account. You account will be banned and there will be no way for you to recover your account. We do not…
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