Social Media Marketing

  • Most Topular Stories

  • What Do People Love to Share on Social Media?

    Kim Garst Boom Social - Social Selling Strategies That Actually Work
    Kim Garst
    27 Jul 2015 | 2:30 am
    Imagine if you knew exactly what types of content people loved to share on social media. This would give you an insider’s perspective on exactly how people use social networking sites, and what types of content YOU should share for maximum impact. Fortunately, this infographic by web design agency, Go-Gulf, reveals exactly what types of content […] The post What Do People Love to Share on Social Media? appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • Twitter Hashtags Guide, Increase Search Engine Visibility

    Smart Office Help Social Media Agency
    Elizabeth Hall
    27 Jul 2015 | 10:46 am
    This is part 3 of the 10 part series Creating Twitter Marketing Success Using Twitter Hashtags is an under utilized technique and should be used to give your Tweets super fuel.  Hashtags are more than a fun way to lump a bunch of words together to get a laugh. Think beyond the fun and think organization. At first glance hashtags only seem like a trendy way to say something, anything.  There is actually a lot to be said if you intend to use hashtags to boost and optimize your business Tweets. #GirlsBeLikeGetMeARealSugarDaddy Why You Should Be Using Them? All joking aside, think of your…
  • Why Marketing & Advertising is Storytelling

    ME Marketing Services, LLC
    Sarah Voiselle
    28 Jul 2015 | 4:00 am
    Sarah Voiselle You can primp and polish almost anything to make it gleam and glimmer, but making something beautiful doesn’t make it unique and doesn’t make it effective.   The same can be said with advertising and PR. You can devise the most astounding campaign that implements every creative tool in the book and then some, but if your message doesn’t resonate with people, you have lost.   This summer I had the privilege of attending the Cannes Lions International Festival of Creativity, where I absorbed the knowledge and advice advertising and PR professionals had to give…
  • 6 Employee Engagement Facts Everyone Thinks Are True

    EveryoneSocial Blog
    Chris Hecklinger
    30 Jul 2015 | 10:05 am
    Employee engagement is very important. You want your employees to be interested in their jobs, and to feel as though they're part of the team. However, there are a lot of myths surrounding how to engage employees, and quite a few "facts" that people think are true, even though they really aren't. Here are seven employee engagement myths that are being used as facts. Avoiding them can help you foster true engagement with your employees.
  • How Mobile Gaming Graphics Have Improved Over Time

    Number Direct » Articles
    Editor In Chief
    29 Jul 2015 | 3:51 am
    We look at how gaming graphics have evolved over the course of the last 20 years, from the simplistic floating shapes of the '80s to the advanced modern tech.The post How Mobile Gaming Graphics Have Improved Over Time appeared first on Number Direct.
 
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    Online PR Pixie

  • Weekly PR Pixie Picks

    Jessica
    10 Jul 2015 | 12:30 am
    This week I have constantly been captured by interesting campaigns and social media updates. I have selected a few of my faves to share with you in true weekly wrap up style. I am going to make it... Read More The post Weekly PR Pixie Picks appeared first on Online PR Pixie.
  • Trending on Social Media: What Users Love-To-Hate and Why

    Jessica
    24 Jun 2015 | 10:47 pm
    Social media platforms can be a powerful tool to connect with audiences, build brand awareness and promote upcoming events. But they can also be unpredictable online spaces that can turn inexplicably in the space of a few days,... Read More The post Trending on Social Media: What Users Love-To-Hate and Why appeared first on Online PR Pixie.
  • Geek Out With Google

    Jessica
    21 Jun 2015 | 8:07 pm
    I attended a Google Partners conference last week in Sydney and although a lot of this information may be obvious to some, the local data released is rather interesting and useful to know when thinking about the whole consumer experience. The post Geek Out With Google appeared first on Online PR Pixie.
  • A glorious Sydney sunset stops traffic thanks to rainbows and golden clouds

    Jessica
    18 Jun 2015 | 5:50 pm
    A spectacular double rainbow quite literally stopped the traffic in Sydney this afternoon. Another Social Media meltdown takes place here in Sydney and this time it’s over a stunning rainbow that lit up the sky on Wednesday. My... Read More The post A glorious Sydney sunset stops traffic thanks to rainbows and golden clouds appeared first on Online PR Pixie.
  • Has Sydney Gone Cat Crazy?

    Jessica
    15 Jun 2015 | 10:13 pm
    When I was travelling a while back, I came across a cat cafe in Penang and it caught my attention. What a great idea! Some people can’t have their own cats because they rent a ‘pet free’ property... Read More The post Has Sydney Gone Cat Crazy? appeared first on Online PR Pixie.
 
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    Social.Media.Sean

  • 50+ Social Media Comics And Cartoons For Use In Your Presentations

    Sean R. Nicholson
    25 Jul 2015 | 5:02 pm
    I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. While I always do my best to answer each one of these request individually, I thought maybe I’d just publish a blog post with the answer, so those who are searching Google for the following phrases might have the answer at their fingertips:Social media comics for educational useSocial media comics I can use in my presentationSocial media comics under creative commons licenseSocial media cartoons I can…
  • Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?

    Sean R. Nicholson
    22 Jul 2015 | 9:27 pm
    Confused about the value of developing inbound links?Wondering whether it would be worth your while to buy inbound links from sites like Fiverr?Trying to decide whether social media links are as valuable as incoming links from other blogs?If these are questions you’ve been pondering, take a look at the Slideshare presentation below. The presentation was developed to provide a primer on inbound links, some tactics to get you started on the right path and a few reasonable expectations as to how quickly you should expect results. Have any additional tips or thoughts? Feel free to share…
  • The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

    Sean R. Nicholson
    12 Apr 2015 | 8:54 pm
    Author’s Note: I’ve been noodling on this post for quite a while now. I guess I’m just a sucker for technological irony. Before we get started, I’m going to be up-front with the fact that this is a bit of a long post. Hang in there…it’s worth it, and you’ll get a comic strip and some great “tweetables” at the end.Okay, here’s the scoop. Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. There’s a history of them doing this, but Google stopped including…
  • Viewing Facebook Messages Without Installing The Messenger App

    Sean R. Nicholson
    29 Aug 2014 | 4:00 pm
    Over the last few weeks, there has been a lot of stink over the fact that Facebook is splitting its messaging functionality out into a new Facebook Messenger app. Some fear-mongers have been spreading rumors that Facebook plans to use your camera and microphone to listen in on your private conversations, while Facebook has sent pretty clear messages that it has no intent to do so. The result, however, has been quite a few conversations where friends and family have asked me whether they should avoid installing the Messenger app.My response has been pretty simple. Even if it were true, and…
  • What Is A Social Intranet And Is It Right For My Company?

    Sean R. Nicholson
    5 Mar 2014 | 7:15 am
    Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections, a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on the definition of a social intranet and ideas about how social media capabilities and intranets can be combined to help businesses succeed!The question about using social features on an intranet is always a highly debatable topic of conversation, and every business will offer different pros and cons of implementing social features on their intranet.  Whether social…
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    leaderswest

  • Case Studies Benefit Businesses and Customers

    Ruth Ann Monti
    29 Jul 2015 | 3:55 pm
    Case studies remain incredibly valuable for marketing B2B products and services. According to the Content Marketing Institute, more than three-quarters of B2Bs use case studies, along with blogs, articles, email and social media. These marketing methods are great ways to share case study findings. Case Studies Versus White Papers B2Bs often develop white papers to […]
  • Crisis communication in the digital age

    Ancita Satija
    22 Jul 2015 | 9:01 pm
    An Indian case study on the influence of social media to promote a narrative and an appropriate corporate response
  • 20 Expert Tips for Writing Faster

    Jim Dougherty
    21 Jul 2015 | 10:33 pm
    Many different writers have techniques to accelerate their process: these are 20 tips from the experts.
  • The challenge of connecting with influencers on social media

    Maria Florio
    21 Jul 2015 | 7:07 am
    You may encounter some resistance from the influencers in your industry, but persistence and perceived value are key to winning them over.
  • The Trouble with Teamwork

    Robin Thornton
    14 Jul 2015 | 9:50 pm
    Team members put aside ego to collaborate. Everyone has a clearly defined role to play on a theoretical team, but in reality this is rarely true.
 
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    Social Media Online Classes

  • SocialMediaOnlineClasses.com Most Popular Interviews

    Janice
    30 Jul 2015 | 2:00 am
    Interviews are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites: 1. How to Get Over 70% of Your Business from Twitter: Interview with Patty Farmer How to get over 70% of your small brand’s clients from Twitter. Listen to my interview with this entrepreneur who uses Twitter for lead generation. 2. Ekaterina Walter Interview – Author of Visual Storytelling Interview with co-author of The Power of Visual Storytelling on how small brands can use visuals to effectively market themselves online and offline. 3. How to Run a…
  • SocialMediaOnlineClasses.com Most Popular Infographics from First Half of 2015

    Janice
    28 Jul 2015 | 2:05 am
    Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2015: 1. Social Media for Professional vs. Personal Use: There’s A Difference Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different! 2. Social Media for Local Business [Case Study]: Hair Salon on Facebook How can local businesses capitalize on social media marketing to compete with chains and online competition? Social media for a local business…
  • Twitter Success System [WEBINAR EXCERPT]

    Janice
    28 Jul 2015 | 2:00 am
    Watch this webinar excerpt to see how to develop a successful twitter system. You can get the full webinar FREE here. Tips like these and significantly more are covered in Socialmediaonlineclasses.com   Video Transcript Maria Peagler: What does success on Twitter look like? What can you expect to be successful on this social network? Well, the first sign of success is that you’ll start getting followers. You’ll start gaining followers to your account. You’ll start getting engagement, and on Twitter, engagement is a retweet. It’s a favorite of your tweet. If…
  • Weekly Top 5 for Jul 27, 2015

    Janice
    26 Jul 2015 | 11:03 pm
    Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week..   #1. Most Popular Articles from the First Half of 2015 Social media for personal vs. business use, Instagram case studies, visual storytelling & more here . . . http://bit.ly/1IemqAb #2. [INFOGRAPHIC] 30+ Social Media Marketing Resources for 2015 Keep up with the latest changes in social media marketing with this infographic and resource list . . . http://bit.ly/1D0nPyy #3. How to Get Leads from Your Facebook Business Page Facebook…
  • SocialMediaOnlineClasses.com Most Popular Articles from the First Half of 2015

    Janice
    22 Jul 2015 | 2:05 am
    Articles are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2015: 1. Social Media for Professional vs. Personal Use: There’s A Difference Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different! 2. Social Media for Local Business [Case Study]: Hair Salon on Facebook How can local businesses capitalize on social media marketing to compete with chains and online competition? Social media for a local business case…
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    The Realtime Report

  • Infographic: How To Get More Sales From Your Mobile Visitors

    Robert Fine
    16 Jul 2015 | 12:33 pm
    Infographic: How To Get More Sales From Your Mobile Visitors
  • Realtime Marketing Lab Encore (Video)

    Robert Fine
    13 Jul 2015 | 10:50 am
    On-Demand Webinar Realtime Marketing Lab Encore Did you miss the Realtime Marketing Tour Lab when it passed through your city in early May, 2015? Or perhaps it was too far too travel? Enjoy this encore webinar featuring three of the main presenters. “Website Engagement Through Interactive Content” Presented by: Brad Kayton, 1WorldOnline   “Get Found, Create Engagement” Presented by: Jeff Mesnik, ContentMX   ‘Your Reputation vs. The Internet” Presented by: Neil Cox, Repio  
  • Better Social Media Techniques Increase Fan Interest, Engagement

    Ashley Nunez
    10 Jul 2015 | 5:53 am
    Better Social Media Techniques Increase Fan Interest, Engagement Due to the ever increasing number of people using social media sites such as Facebook and Twitter, businesses and organizations, such as professional sports teams, are expanding their marketing and communication efforts to engage people with their brands through those sites. Now, Nicholas Watanabe, an assistant teaching professor at the University of Missouri, along with colleagues from MU and Louisiana State University, analyzed Major League Baseball (MLB) teams’ use of Twitter to engage and increase fan interest. They found…
  • 10 Reasons That Prove Email Marketing Should Be Your Top Priority

    Ashley Nunez
    7 Jul 2015 | 10:32 am
    10 Reasons That Prove Email Marketing Should Be Your Top PriorityBy Michelle Hummel People tend to think email marketing does not get the same attention as social media. However, what people don’t realize is it proves to be one of the most effective direct means of growing your business.   10 Reasons That Prove Email Marketing Should Be Your Top Priority: 1. Email Use With over 3.2 billion email accounts in the world today, 95% of the world’s population have direct access and 91% check their emails at least once a day. Email is an integral part of our daily lives and no one can…
  • Brands Compete On Social Media To Dominate The 4th of July

    Robert Fine
    3 Jul 2015 | 8:02 am
    Brands Compete On Social Media To Dominate The 4th of July   As we gear up for the 4th of July we wanted to share some fun social media insights courtesy of Falcon Social, a social media management platform. They compared the most popular Independence Day grocery items to see which brand’s campaign is winning the Red, White, and Blue Race. Grocery Must Have Item #1: Hot dogs They searched for a handful of American staples – Ball Park, Hebrew National, Nathan’s, and Sabrett – alongside July 4th. Listening in, it can be seen that one hot dog brand has been running a July…
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    Fire Brand Social Media

  • 5 Ways You Can Use Twitter for Your Small Business

    Cynthia Cavoto
    22 Jul 2015 | 6:52 am
    Did you know that there are 302 million active monthly users on Twitter? Furthermore, according to MediaBistro, 67% of Twitter users are more likely to buy from a brand they follow and 79% are more likely to recommend a brand they follow on Twitter. What does this mean for your business? Well, simply put, it [...] The post 5 Ways You Can Use Twitter for Your Small Business appeared first on Fire Brand Social Media.
  • Facebook Marketing for Small Businesses on a Budget

    Cynthia Cavoto
    14 Jul 2015 | 12:20 am
    It seems as though Facebook rolls out changes to its platform on an almost weekly basis, and many of these changes have a direct impact on how small businesses are able to leverage the social network for their marketing needs. It’s especially challenging for those companies that are on a limited budget. To make things [...] The post Facebook Marketing for Small Businesses on a Budget appeared first on Fire Brand Social Media.
  • July 2015 Tip: 6 Tips for Successful Video Marketing

    Cynthia Cavoto
    8 Jul 2015 | 5:30 pm
    The term “content is king” has been thrown around for years now, but it’s still widely misunderstood by businesses everywhere. That’s because many professionals mistakenly believe that content refers to the written word only. In fact, with the rise of online marketing, content has evolved to include a broad spectrum of media types, one of [...] The post July 2015 Tip: 6 Tips for Successful Video Marketing appeared first on Fire Brand Social Media.
  • 5 Outdated SEO Tactics to Avoid

    Cynthia Cavoto
    7 Jul 2015 | 9:49 am
    There’s no question that SEO is still one of the most important aspects of your online marketing strategy. The thing is, this, like many other techniques, has evolved over the years. These changes have made many tactics that were once successful in the past obsolete, and if you’re still practicing outdated methods, you’re wasting both [...] The post 5 Outdated SEO Tactics to Avoid appeared first on Fire Brand Social Media.
  • Why Connect with Strangers on LinkedIn?

    Cynthia Cavoto
    28 Jun 2015 | 9:09 am
        Unless you’ve been living under a rock for the past decade, chances are you’ve at least heard of the online networking platform LinkedIn. Perhaps you’ve already set up a profile showcasing your experience and even connected with your friends, family members and colleagues. What many people fail to recognize, however, is the powerful [...] The post Why Connect with Strangers on LinkedIn? appeared first on Fire Brand Social Media.
 
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    Jackson Marketing Services

  • Looking for Some B2B Digital Marketing Best Practices? Look Here!

    Alanna
    22 Jul 2015 | 12:24 pm
    Do you have a B2B digital marketing strategy in place?  If not, it’s critical to your business to be involved digitally in this world that is now dominated by technology.  I’m not saying abandon traditional marketing methods completely, just make sure to incorporate new technology in your overall marketing plan.If you’re B2B small business hasn’t taken the leap into the world of digital marketing, then it’s definitely time to get your feet wet.  Or maybe your business has started with a little b Source: www.linkedin.com In my latest post published on LinkedIn, I discuss some…
  • Did Mobilegeddon Hurt Your Organic Traffic?

    Stacy Jackson
    20 Jul 2015 | 9:21 pm
    Remember all the “Mobilegeddon” hoopla earlier this year? If not, here’s a reminder . . . . Back in April 2015, Google set a deadline of April 21 for website owners to have their sites mobile-optimized. As reported by Inc.com on May 7, 2015, the initial impact on non-optimized sites didn’t seem so bad: “We’re now a few weeks into what many in the SEO world have deemed “Mobilegeddon” and the aftermath isn’t quite as dramatic as some predicted it would be. While some websites are reporting minimal effects, very few–if any–have…
  • Lead Tracking for Sales & Marketing

    Alanna
    14 Jul 2015 | 7:49 am
    Lead tracking is a vital function of the sales & marketing department.  Marketing typically spends a lot of time and money driving prospects to their websites in an effort to convert them to customers.  There are various ways they drive traffic to the site: email campaigns, direct mailing, social media, content creation, ads, etc.  There are numerous ways marketing drives traffic to a company’s website.  When you break it down, you see can see that the efforts of the marketing department are usually working and traffic is increasing.  So, why aren’t more sales being made? …
  • Rev Up Sales Response with Marketing Automation

    Stacy Jackson
    18 Jun 2015 | 8:57 pm
    Top salespeople and entrepreneurs know about trigger events. They are those events and behaviors that signify sales opportunities. The types of trigger events that salespeople watch for include both external and internal events such as: A new company direction (internal) Mergers and acquisitions (internal) Eco-friendly initiatives (internal) Layoffs or rapid growth (internal) Industry regulations (external) New legislation (external) Natural and man-made disasters (external) Economic trends (external) Social/cultural trends (external) Any one of the above situations can signal an opportunity…
  • Best Features You Aren’t Using on Your Social Media Sites

    Stacy Jackson
    16 Jun 2015 | 3:40 pm
    OK. Maybe I’m being a little bold by stating that you are not are using these nifty social media platform features. You probably are. I am primarily talking to that other guy over there — you know how he is. <sheesh> You, on the other hand, can skim through this well-intentioned blog post and pick out the parts that are relevant to you and your level of social media familiarity.  In the comments section, feel free to add your favorite features that you think people are not using enough to make their social media efforts more productive and efficient. Also, would you do me a…
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    Adroitte Blog

  • A Solid Scope Of Work For A Successful Web Development Project

    admin
    30 Jul 2015 | 6:33 am
    Everybody has expectations, especially when business is concerned. Clients expect the contractor they hire to give work on time in a punctual time, clients also expect contractors to give good quality work in a timely and professional manner. In order for any business transaction to happen smoothly, it is a must for clients and contractors […]
  • Useful SEO Tools

    admin
    28 Jul 2015 | 7:02 am
    Here are some SEO tools that can help the tasks of SEO analysts easier. Mozbar Mozbar helps in analyzing the page authority, domain authority and social stats of the pages listed from a keyword search. It can also help in viewing information like meta tags and page speed. Ahref Ahref helps in showing link and […]
  • What Is Search Engine Optimization or SEO?

    admin
    23 Jul 2015 | 4:30 pm
    Chances are that you have heard of the term SEO or Search Engine Optimization and have many questions about how this technique works and how can it help you? The following paragraphs will give you a brief but important overview on what Search Engine Optimization is, how it can benefit your company and how you […]
  • 3 Latest Technologies In Web Development

    admin
    22 Jul 2015 | 9:08 pm
    Are you looking to create a new website with the latest technologies in web development? Do you want to update your website according to the latest trends in web development? Many predictions about latest technologies in web development have been made for the year of 2015. Amongst these trends are a few interesting possibilities that […]
  • Key SEO Metrics

    admin
    21 Jul 2015 | 1:37 am
    Keyword Rankings Keywords Rankings can help in measuring performance of trying the particular keywords you are trying to rank for. Even though traffic from keywords aren’t significantly higher measuring their performance helps in understanding whether you’re targeting the right keywords, whether you are growing in the right direction. Backlinks Backlinks are one of the factors […]
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    Nischala’s Space, Thoughts, Expressions…

  • Say Hello to “The Ideapreneur”

    Nischala Murthy Kaushik
    30 Jul 2015 | 2:30 am
    “The best way to have a good idea is to have a lot of ideas.” – Linus Pauling Almost every day I have several ideas abuzz in my mind. Some solve my problems, and some add to my problems. Sounds familiar? Objectively assessed, I do know that there is merit in many of these ideas. At least if I apply some focused thought and refine it to the next stage. But there in lies the problem! I don’t get the required time, fuel and fodder to convert all ideas from a nebulous mass to something tangible. Some ideas I don’t even acknowledge. Some I don’t pen down. Some I…
  • 400+% increase in webinar registrations in 9 days | How we did it?

    Nischala Murthy Kaushik
    23 Jul 2015 | 2:30 am
    Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Wipro | NewsCred |Finextra | Inc42 | Business2Community | ProBlogger | Famous Bloggers |TheNextWomen | Nasscom | PaulWriter | WomensWeb | Sheroes | PeopleMatters | YoWoTo |  2Most.com | Parentous | The Change Blog Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop] Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on…
  • Infographic | A2Z of Blogging

    Nischala Murthy Kaushik
    16 Jul 2015 | 2:30 am
    Ever thought if there was an A to Z of blogging? Here’s an infographic To view the video version of this, click here Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Wipro | NewsCred | Inc42 | Business2Community | ProBlogger | Famous Bloggers | TheNextWomen | Nasscom | PaulWriter | WomensWeb | Sheroes | PeopleMatters | YoWoTo | 12Most.com | Parentous | The Change Blog Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely…
  • The C Mantra’s for Marketing Success

    Nischala Murthy Kaushik
    9 Jul 2015 | 2:30 am
    C is one of my favorite alphabets of the English language. I don’t really know why.. I guess it is somewhat lucky for me. For e.g.: As a student, for any multiple choice question for which I did not know the answer, I’d choose C and it would be right . So C and me go a long long long way back! I also love marketing, and infographics are my latest muse. So I thought why not do an infographic the C Mantras for Marketing Success! I hope you enjoy reading it as much as I enjoyed creating it! Connect with me on Nischala’s Social World Columnist / Byline in : Economic…
  • The Art and Craft of Content

    Nischala Murthy Kaushik
    2 Jul 2015 | 2:30 am
    A few days ago, I had the opportunity to address a group of 100+ digital marketers on “The Art and Craft of content”. Personally, I enjoyed delivering the session as it was based on my personal journey and experiences as a “Content Crafter“. I received wonderful feedback for the session! In this post, I am sharing the key messages that I delivered during the session: What do you think? Leave a comment to let me know Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India |…
 
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    Peg Fitzpatrick

  • Super Smart Social Media Tips from the Experts

    Peg
    27 Jul 2015 | 6:00 am
      Attending conferences is a fantastic way to meet people and learn from a wide variety of different people. I recently attended the BlogHer conference in New York City and I wanted to share a quick wrap of up social media tips with you. I attended sessions on Facebook, Pinterest, Tumblr, SnapChat, Periscope, and I gave a presentation on demographics and how to choose a social media platform. I’ll share my SlideShare from the conference in a separate article. Get ready for super smart social media tips from the experts! Facebook tips from Amanda Rettke of IamBaker.net and her…
  • 10 Ways to Create Picture Perfect Posts on Instagram

    Peg
    13 Jul 2015 | 6:00 am
    I recently partnered with my friends at Sprout Social for an Instagram 101 webinar called 10 Ways to Create Picture Perfect Posts on Instagram. I’ve created a summary of the webinar with all the links so that you can try my tips to help improve your own Instagram. The webinar is on demand here. Jammed packed with actionable tips, this article will help you get a better grasp on Instagram and provide tips to help you start getting glam on Instagram. I’m going to share: How to create an Instagram strategy Using hashtags on Instagram Social media shortcuts – creating a workflow…
  • How to Stand Out in Pinterest’s Smart Feed​

    Peg
    6 Jul 2015 | 4:30 am
      Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s changes to your advantage. What’s Pinterest’s Smart Feed? Pinterest’s smart feed is a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating…
  • Are You Ready for a Do Over? Time to Stop Day Dreaming and Start Doing!

    Peg
    29 Jun 2015 | 6:00 am
      Hey book lovers! You’re in for a treat this month, I interviewed the delightful and smart Jon Acuff. We talked about his latest book, Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck. I’m sticking with my people as Jon is a Penguin Portfolio author too! I love creating this My Book Club event each month and highlighting an author and their work. I learn so much and I hope you do too. Portfolio Books is the business imprint of Penguin Random House. It’s like a subdivision of the big Penguin brand, so we’re Penguin authors but we’re under…
  • 10 Start Up Secrets You Don’t Have to Learn the Hard Way

    Peg
    22 Jun 2015 | 5:30 am
    The Art of the Start 2.0 is the quintessential guide for anyone starting anything written by Guy Kawasaki. I had a recent one-on-one interview with Guy to talk about The Art of the Start for My Book Club and got some great takeaways that you can use to help with your business or entrepreneurial success. Genuine influence goes deeper than getting people to do what you want them to do. Guy KawasakiClick To Tweet Here are ten start up secrets for you: Create an individual pitch email for people that you want to connect with. Don’t cut and paste. The subject line of your email determines…
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    shiftdigitalmedia.com

  • 7 Mistakes to Avoid When Using Social Media as Marketing Tool

    John Winters
    29 Jul 2015 | 10:46 pm
    A recent article, 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them) by Pam Dyer, points out the importance of social media as a marketing tool. It can provide great opportunities for businesses to reach their target audiences. In order for social media to be a successful marketing tool for your business, the following mistakes should be avoided. No social media plan Without a clear social media strategy, your communications will be random and ineffective. A well-defined social media voice will allow you to post useful, engaging content that is impressive and…
  • Social Media: The Business Agent

    Kate Bustillos
    28 Jul 2015 | 11:01 pm
    Behind every successful actor, there is an agent working to get them noticed. Your startup may have the potential to be a big success, but without the right advertisement, no one will know. Your business needs an agent that can get your company’s name into the community and establish a loyal clientele; social media can be that agent. Here are 4 ways that social media can land jobs and create fan bases for your business. 1.Attractive Profile Creating a page for you Business on a social networking site (like Facebook), will provide a place for satisfied customers to keep in touch and share…
  • 4 Reasons Why Your Business May Not Be Using Social Media Effectively

    Jennifer Webster
    19 Jul 2015 | 9:48 pm
    A recent article, 4 Reasons Social Media Marketing May Not Be Working for Your Business by Mandy Edwards observes that social media is can be a powerful marketing channel as long as you apply the right approach. If social media isn’t effective for your business, there may be some changes necessary. Below are 4 possible reasons why social media isn’t working for your business right now. Using every platform Wanting your business to be everywhere is understandable, yet unrealistic. If you try to use every available platform and give them all 100% of your time and attention, things will get…
  • 3 Strategies to Effectively Use Video in Social Media

    John Winters
    13 Jul 2015 | 10:22 pm
    A recent article, Top 3 Ways to Use Video in Social Media by Jessica Melhorn, explains that the primary objectives of using brand videos on social media are to create a link, get shared, and start a discussion with the target audience. Going social with your video can be a great start for your brand campaign. Begin your journey by creating an effective video and identifying which network is best suited to distribute it and reach your target audience. Here are the three basic elements of an effective social media video. Educating Entertaining Informative and tutorial videos attract many…
  • Social Media Comment Trolls and How to Deal With Them

    John Winters
    6 Jul 2015 | 10:13 pm
    Social media has become a prolific marketing tool and one of the benefits you can enjoy is a frequent personal interaction. A recent article, 5 Ways to Handle Comment Trolls on Social Media by John Brandon observes that while you enjoy the benefits of this tool, there’s a possibility for abuse with emerging social media. A simple complaint can quickly turn into a brutal attack. At the frontline of these attacks are comment trolls-those seeking to attack a company through repetitive and offensive social commentary. Here’s a list of advice from social media experts on how to deal with…
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    Time2Mrkt

  • Be aware of potential hacks

    DeeReinhardt
    29 Jul 2015 | 10:30 am
    If something seems fishy, it could be one of the latest hacks! In the past few days, I have received a flurry of phone calls from “Microsoft” or “Windows”. Some friends have mentioned on Facebook that they have gotten calls … Continue reading → The post Be aware of potential hacks appeared first on Time2Mrkt.
  • Facebook New Feature – See First

    DeeReinhardt
    10 Jul 2015 | 11:15 am
    Facebook has a new Feature – See First – have you set yours yet? Just recently, Facebook decided to give us all the chance to control what we See First in our feeds. Before we had the option to set our … Continue reading → The post Facebook New Feature – See First appeared first on Time2Mrkt.
  • Write positive reviews, not just negative

    DeeReinhardt
    8 Jul 2015 | 8:27 am
    Do you take the time to write positive reviews? Or do you just review a place when they don’t meet your standards? Today peer recommendations seem to be what 90% of people rely on to make a purchase or visit … Continue reading → The post Write positive reviews, not just negative appeared first on Time2Mrkt.
  • How many LinkedIn Connections do you have?

    DeeReinhardt
    24 Jun 2015 | 4:41 pm
    LinkedIn Connections help broaden your networking reach! It is real easy to tell how many LinkedIn Connections you have if you have less than 500. The number shows up on the headline area of your personal profile. But what happens … Continue reading → The post How many LinkedIn Connections do you have? appeared first on Time2Mrkt.
  • June 16 LinkedIn Workshop

    DeeReinhardt
    1 Jun 2015 | 8:51 am
    Join the June 16 LinkedIn workshop to learn how to warm-up cold leads! Do you need some updates to your LinkedIn profile?  Everyone needs to spend a few minutes on social media a few times a day. Does that include … Continue reading → The post June 16 LinkedIn Workshop appeared first on Time2Mrkt.
 
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    Savvy Social Media Style™ Blog

  • Are You Happy With Mediocre?

    Tamyka Washington
    25 Jul 2015 | 8:30 am
    The average person today, practically lives for the weekend. With demanding jobs, financial burdens, and a fast paced lifestyle, it’s becoming more and more difficult to actually stop, and have time to smell the roses. Most people anxiously anticipate the weekend, so they can do nothing more, than just rest. In my opinion, that’s not living a life, that is merely existing. I can almost guarantee, that if you had the opportunity to do something else, to do something more with your life…you would. And for a brief second, you may even imagine what that ‘something more’ is for you,…
  • Entrepreneurship – The Get Rich Quick Myth

    Tamyka Washington
    6 Jul 2015 | 7:00 am
    So, you want to be an entrepreneur because you believe it’s the way to get rich quick? You secretly admire those industry “leaders” you see on the internet, boasting of the monthly six & seven figure incomes they’ve achieved in a matter of months. While getting rich quick is very possible, the question is, how sustainable is it when your income isn’t built on a sound foundation? Entrepreneurship requires a combination of hustle & strategy. With more focused energy on strategy, which I will explain in a minute. The truth is, anyone can hustle and make some money. Heck, my…
  • Overcoming the Fear of Prospecting

    Tamyka Washington
    1 Jul 2015 | 7:00 am
    If you’ve been in business any length of time, you know in order to grow, you have got to develop the skill of prospecting. There is just no way around it. Business is all about servicing the needs of people. Without people, there is no business. So, what can you do when you are afraid, shy or even a little embarrassed about exposing people to your product or opportunity? You just do it! Really. ACTION TRUMPS FEAR every time! Now, that’s probably not the answer you wanted to hear, but it’s the simple truth. Like it or not, if you want the life freedom lifestyle that probably motivated…
  • 5 Summer Productivity Tips for Work At Home Moms

    Tamyka Washington
    20 Jun 2015 | 9:50 am
    Working from home can be a huge adjustment for anyone. Now, when you work at home, add a couple of kids to the mix, PLUS summer vacation, feeling overwhelmed becomes an understatement. Being a mom of 7, with six of them at home…my sanity has just about been lost, since school let out a couple of weeks ago. My “routine” has changed, along with my daily work schedule. I’m sure if you are a work at home mom, you can totally understand! Get Your Priorities In Order… I know for many of us mom entrepreneurs, family comes before business. I also know, a lot of work at…
  • Hangout: Total Life Changes Impacting Health and Wealth

    Tamyka Washington
    19 Jun 2015 | 10:52 am
    About last night… We had such a blast on our Google Hangout! I had the privilege to chat it up with a few of my business partners, and WOWMovement leaders. We shared our personal stories, a few testimonies and how we are enjoying our journey of impacting the health and wealth of individuals and families, because we said YES, to Total Life Changes! You can catch the replay below: Ready to partner with me?           The post Hangout: Total Life Changes Impacting Health and Wealth appeared first on Tamyka Washington - Online Marketing & Mentoring for Home…
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    Frederic Gonzalo

  • Travel Trends: What’s Next in Tourism?

    Frederic Gonzalo
    29 Jul 2015 | 9:28 am
    It’s summertime, time to head off to your favorite destination… will you stay home, embark on a staycation traveling in your own state or province or will you fly away to some remote island or perhaps rather in a bustling European city? Peter Corcoran, from SunSearch Holidays, created this nifty infographic highlighting some important trends we are seeing in the travel & hospitality sphere these days. Some highlights to consider: The rising trend for connected travelers to actually… unplug! Conversely, wifi remains a key component required for both leisure and business…
  • The Evolving Landscape of Online Bookings

    Frederic Gonzalo
    20 Jul 2015 | 4:30 am
    Will 2015 go down in history as the year when we reached a tipping point for online travel distribution? There are certainly some key developments happening that should keep a couple of travel and hospitality marketers awake at night. Here are four major situations to take into consideration. Google (finally) makes a move For years now, ever since it acquired ITA software back in 2010, pundits have been speculating when Google would actually jump into travel distribution as a pure player. It released Flight Search and Hotel Finder in beta, then across various countries in North America in…
  • The Importance of Tourism in Our Livelihoods

    Frederic Gonzalo
    7 Jul 2015 | 5:00 am
    Ahhh, finally, that time of the year when most people will sit back and relax, take some time off to enjoy quality time with family and friends… Indeed, summertime in the Northern Hemisphere is synonym with vacation time, peak season or sheer craziness, depending on your point of view (and depending if you actually work front-line in the travel & hospitality industry). It is estimated that during Q3 alone, or the three months comprised of July, August and September, most businesses depending on tourism will generate about 60% of their annual sales. This is particularly true for…
  • Why Facebook Will Crush Twitter for Customer Service

    Frederic Gonzalo
    1 Jul 2015 | 4:00 am
    I was a late-comer to Twitter. After I opened my account back in January 2009 and tweeted a few times, it when dormant for a year as I failed to see the relevancy of the platform or how to better use it. My epiphany came while attending EyeforTravel’s “Social Media Strategies in Travel” event in March 2010, in San Francisco, hearing various examples of hotels, airlines or destinations engaging with hundreds of thousands travelers and consumers on Twitter. It was then that I also understood Twitter is better used through third-party tools such as Hootsuite ou Tweetdeck,…
  • 5 Social Media Trends for Travel Brands

    Frederic Gonzalo
    16 Jun 2015 | 4:30 am
    We’re more than halfway through 2015 already, and the digital landscape is changing fast, as always. From Mary Meeker’s Internet Report to Social Media Examiner’s Marketing Industry Report, many recent findings shed light on up and coming trends that travel brands ought to be paying attention. Here is my humble analysis on the matter. 1. Mobile advertising Earlier this year, I explained why travel brands must connect with mobile travelers. Recent stats all confirm what is more than a fad: mobile is here, it’s not a mere trend but rather a way of life. Yet, advertisers…
 
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    Brand Meets Blog

  • Friday Faves: On entrepreneurship, failure and the singular power of tenacity.

    Louisa Claire
    16 Jul 2015 | 1:47 pm
    If you hang around entrepreneurs enough you will start to hear them talking about the importance of “getting back up when you fall down.”. You will actually hear them talk about this a lot! For the first little while it might not make sense…you might wonder what they really mean when they say that. Then the day will come when you have an ‘ah-ha’ moment that brings you such great clarity, and that propels you forward when you most feel like throwing in the towel. Like many entrepreneurs before me, I’ve come to believe that one of the most important factors…
  • From Average to Great: How to instantly improve the results of your next blogger outreach campaigns with one simple pitching technique

    Louisa Claire
    12 Jul 2015 | 2:21 pm
    Did you know there is something, super super simple you can do that will have an instant impact on the number and quality of responses you get from bloggers? It’s true! I have a 98% response rate when emailing bloggers, and I am convinced that this one tweak is why. (In fact, my response rate is ultimately closer to 100% but I am allowing a 2% difference because no one is perfect!) 98%+ sound good? Would you like to know my secret? Personalisation. The simplest way to immediately improve your response rate when pitching bloggers is to personalise your email. This doesn’t have to…
  • Friday Fives: The Kindness Issue (plus a new link up)

    Louisa Claire
    9 Jul 2015 | 6:09 pm
    This week is blogging, business and life I’m sharing my fave reads and inviting you to do the same (check out the end of the post to join in!)   The best in business… It seems the Cotton On Group is more than just a fun brand. Good Lovers Make Good Business… sounds good to me. I hate to break it to you, you’ll never achieve work-life balance, but apparently that’s a good thing. Want to sound smarter? Maybe you need to stop using these words?   The best in blogging… Looking for some fresh social media tips. Here are 10 to think about. 4 ways to…
  • 15 ways to spread kindness, and instantly improve your blog!

    Louisa Claire
    5 Jul 2015 | 5:31 pm
    The most common concern for bloggers everywhere is how to grow their blog. How do you get more readers, get more followers and build a tribe of people who can’t get enough of you? The answer to this question is often frustratingly vague. While I can’t give you a perfect formula, I can tell you that anyone who has been blog understands that blogging success comes from relationships. So what is the number one quality that builds the sorts of relationships that last? Could it be kindness? Kindness is one of those traits that attracts people, and (I think!) that is because kindness…
  • Friday Faves; best reads on blogging, business and life

    Louisa Claire
    2 Jul 2015 | 3:33 pm
    It’s wedding fever here at BMB HQ this week – my little brother is getting married tomorrow and we’ve been happily preparing (my boys have suits – I die!) for this joyous occasion! But despite wedding preps, I’ve still made time to read this week and am here to share with you, my top picks of posts that have inspired and taught me this week… Neil Patel is one of my blogging heroes so if you’re not reading him yet then you should get onto that! The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow is a great post with lots…
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    Third Team Media

  • Reasons email should be a mainstay in your marketing strategy

    Nancy
    12 Jul 2015 | 10:52 pm
    These days, with the emergence of apps, blogs and social media networks, it’s easy to forget the old thing called email. Some of you may think that emails no longer work while others are too presumptuous to assume that emails do not generate enough leads. But see here, since the birth of email more than 40 years ago, there are more than three billion email accounts worldwide. The figure is large enough not to be ignored. The population of email users is big enough not to be overlooked when creating marketing plans. Several studies already show how email is still a cool communication…
  • Improving social media management with Hootsuite

    Nancy
    21 Jun 2015 | 5:39 pm
    The title of this post may sound biased. But that is only because Hootsuite has enabled us folks at Third Team Media to improve our social media management processes significantly to the point that we recently joined the Hootsuite Solution Partner Program. Hootsuite is not a new platform. But since our experience with it so far has been memorable, we decided to share how it has been helping our processes in many ways. Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across networks from a web-based dashboard. It is…
  • [TIPS] Review credibility of your website

    Nancy
    7 Jun 2015 | 4:58 pm
    Many businesses, old and new, have realized the importance of digital marketing, which included creating and maintaining websites. For us folks at Third Team Media, we appreciate a business that has a website already. Our appreciation heightens when we notice that its website is clean, clear, user-friendly, and regularly updated. In our years of providing advice to businesses and start-ups, we often start with evaluating their website and, in the process, talking with their leaders about their experience from planning to execution. A few websites, though, share a common problem: clutter. We…
  • The 3 Social Goods of Social Media

    Aaron Salvan
    27 May 2015 | 9:11 pm
    Social media often gets an undeserved bad rep. Seen as a waste of time or a distraction, there are more than enough critiques against our Facebook, Twitter, and Instagram obsession. But does social media deserve all this negativity? Maybe not. Let me try to redeem social media by giving you three ways it can do social good: 1. Crowdfunding Do you have an awesome project in mind that you think could change the world but don’t have the funding to realize it? Put your project up on a crowdfunding site like Kickstarter or Indiegogo. Donors who see the potential in your innovation will fund your…
  • Digital Marketing: Know where you customers are to improve content

    Nancy
    27 May 2015 | 9:06 pm
    With many people consuming digital content everyday, content creation can quite challenging for businesses and organizations, especially ensuring that original content is unique, relevant and attention-grabbing. These entities are finding ways to boost their presence online by sticking to calendars and acting according to almost every digital marketer’s advice in the book. With digital found to reach larger audience base compared to print advertisements and radio plugs, many companies are investing on packaging online content to present themselves as creative, distinctive and meaningful.
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    Gigya » Blog

  • The Landscape of Customer Identity: Facebook Dominates, Payment Providers on the Rise

    Reeyaz Hamirani
    27 Jul 2015 | 8:06 am
    In the second quarter of 2015 (April – June), Facebook continued its steady climb as the third-party identity provider (IdP) of choice for consumers, now controlling two-thirds of all social logins, an all-time high. Much like Q1 2015, Google+ is the only other IdP that maintains a market share of social logins greater than 10%. Yahoo has dipped below 5% of logins for the first time. While Facebook’s overall market share increased, the world’s largest social network’s grip on eCommerce sites fell by 2% in Q2 2015 as payment providers Amazon and PayPal continue to gain…
  • Live Webinar: Balancing Privacy and Personalization with Identity 3.0

    Reeyaz Hamirani
    23 Jul 2015 | 8:25 am
    The results of Gigya’s 2015 State of Consumer Privacy & Personalization report reveal that, while social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods to meet growing demands for privacy and personalization. Join us as Gigya’s Craig Ferrara discusses the rise of Identity 3.0 and what it means for businesses, including: Apple IDs as a potential new form of third-party digital identity Consumer interest in biometrics Using social identities to connect the IoT About Our Speaker As Gigya’s Director of…
  • Why Millennials Demand Social Login

    Luke Stella
    20 Jul 2015 | 11:00 pm
    Marketers: millennials are the future (and the present). Not only will these young individuals soon be the ones comprising the majority of the workforce, running companies and managing the world, but they also currently wield roughly $1.3 trillion in annual buying power already (BCG). Additionally, the U.S. Bureau of Labor Statistics estimates that 50% of the American workforce will be millennials by 2020 (Lemonstand). Clearly, this demographic will have even more spending power by the end of the decade on top of their already significant purchasing power today. Therefore, it is vital for…
  • Infographic: The 2015 State of Consumer Privacy & Personalization

    Reeyaz Hamirani
    16 Jul 2015 | 7:49 am
    Balancing data privacy while providing consumers with personalized experiences has always felt like somewhat of a paradox for marketers. In order to better understand the current state of data privacy and personalization, Gigya commissioned a consumer-facing study with OnePoll to collect the perspectives of 2,000 US and 2,000 UK male and female adults ages 18 and older. The study, which is conducted annually, examines consumer attitudes around data privacy, the prevalence of social login, and the importance of personalized marketing. The 2015 State of Consumer Privacy & Personalization…
  • New Study: The 2015 State of Consumer Privacy & Personalization

    Reeyaz Hamirani
    14 Jul 2015 | 1:00 am
    Balancing data privacy while providing consumers with personalized experiences has always felt like somewhat of a paradox for marketers. Though this balancing act may seem arduous, the variety of marketing technologies and data-driven strategies available today make it entirely possible. In order to better understand the current state of data privacy and personalization, Gigya commissioned a consumer-facing study with OnePoll to collect the perspectives of 2,000 US and 2,000 UK male and female adults ages 18 and older. The study, which is conducted annually, examines consumer attitudes…
 
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    New Media and Marketing

  • Luxury Travel Taking Off

    richmeyer
    29 Jul 2015 | 2:02 pm
    Want to rent a Porche next time you go on vacation?  Hertz can make that happen.  Want a butler and private chef for your private beach?  You can now make that happen as the luxury travel market is starting to expand into the travel market. It used to be that you booked a hotel and car rental that offered the best value, but today’s aging Boomers, who have a lot of income, and young millionaires want the experience everything their fat wallets can afford, and that’s a lot. The key question is whether someone who wants to drive a Porche for a weekend will go to Hertz or…
  • 10 Reasons for social media marketing’s demise

    richmeyer
    24 Jul 2015 | 3:59 am
    The good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time.  The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to. The management changes at Twitter and the site’s continued challenge to increase its active users is a clear indication that something is terribly wrong with social media marketing.  I keep seeing irrelevant Tweets in my feed and frankly, I just don’t use Twitter as…
  • Boomers: The world has never before seen such a powerful market

    richmeyer
    18 Jul 2015 | 2:41 am
    While there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population and control a full 70 percent of the disposable income. By 2050, there will be 161 million 50-plus consumers, a 63 percent increase over 2010.   Globally, the spending power of consumers age 60 and older will hit $15 trillion by the end of this decade, up from $8 trillion in 2010, according to research from Euromonitor.  According to Business Week baby boomers, 8,000 of whom turn 65 each day in America, have reinvented each…
  • Working in marketing: Power Point hell?

    richmeyer
    14 Jul 2015 | 12:12 am
    How many times have you heard the expression “we need a deck…” ?  This usually means countless hours of working on a Power Point presentation that is likely to be edited and reedited wasting your time while consumers and customers pass on your brand because you’re too busy creating a presentation.   I have been in Power Point hell creating decks as long as 80 pages and it’s not fun.  The worst seems to be when someone in the process decides to remove key data or insights.  Here are some suggestions to market your Power Point internally and get your audience…
  • 81% of Moms read 5+ blogs per week

    richmeyer
    8 Jul 2015 | 10:41 pm
    Mom Central Consulting surveyed over 900 Moms to understand the power of peer influence.   From searching for reviews online to asking friends for personal feedback, consumers look to peers for advice before making everyday purchases. In a culture where recommendations are shared through more and more channels every day, we wanted to understand which ones mattered most, especially to Mom! When online, Moms engage with brands and bloggers for different reasons.  Moms visit blogs to   (84%) read authentic content about topics that interest them (73%) discover great new products…
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    Through the Islander's Prism

  • Principes, Moralité et… Pragmatisme !

    Alain BERTRAND
    9 Jul 2015 | 2:17 am
    Principes, Moralité et… Pragmatisme ! Article par Alain Bertrand, paru dans LE MAURICIEN, le 3 JUILLET, 2015 Donc voilà ! Encore une page de l’histoire des MAM de tournée. Cela en fait déjà beaucoup depuis leur arrivée au pouvoir ! Et c’est tant mieux pour le changement que nous recherchions. Le meilleur signal aura été surtout la dignité […]
  • (COUP DE) GUEULE DE BOIS POST-ÉLECTORALE !

    Alain BERTRAND
    17 Jun 2015 | 7:00 am
    #LeMauricien - 17.06.15 - Une des grandes leçons à tirer des municipales 2015, c’est l’obsolescence de notre système électoral dans son ensemble...
  • Why I am in Love with my President…

    Alain BERTRAND
    7 Jun 2015 | 12:53 pm
    Generally I would consider Mauritius Presidency as being a useless, irrelevant function, as a political reward for some good and faithful political agent or prominent party exec. Events have proved how much petty, the job was for those in office, when it came to protect the citizens from government abuse… The very reason He or […]
  • Entre l’Enfer d’un Ailleurs Quelconque et une Guerre sans Espoir ici…

    Alain BERTRAND
    22 May 2015 | 11:35 pm
    Finalement, je me vois bien candidat à l’émigration. Ce pays (l'Ile Maurice) de tant d'espoirs me laisse désespérément sur ma faim. Je me dis qu'ailleurs, ils sauront quoi faire de ce que je peux apporter... Mais bon...
  • So you thought Genocides were only Committed by so-called Dictators or Babarians ?

    Alain BERTRAND
    12 May 2015 | 9:18 am
    Watch the video and feel how your heart is crushed when our chagossians brothers and sisters tell their stories and feelings about the Big British-American Conspiracy.
 
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    Rebekah Radice, Social Media Strategy

  • How to Use Social Media to Market Your Business Like a PRO

    Rebekah Radice
    27 Jul 2015 | 3:54 am
    There’s no doubt about it. Marketing your business on social media is tougher than ever. Just consider the fact that 93% of small businesses are using Facebook. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Is it any wonder why the competition to stand out is fierce? Or why so many businesses are eager to create differentiation through social media? But it’s not as easy as it seems. Creating a successful social media presence takes skill, know-how and effort. It also takes an understanding of what tactics can push through the…
  • 6 Habits of Highly Successful Social Media Marketers

    Rebekah Radice
    20 Jul 2015 | 4:00 am
    Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers #1: Build Meaningful Relationships A recent Gallup study found that most business owners inherently understand that, “Running a successful company is a collective effort that requires…
  • 5 Simple Ways to Boost Twitter Engagement…Right Now

    Rebekah Radice
    13 Jul 2015 | 4:13 am
    Are you using Twitter to market your business? Wondering how to improve your results? When used correctly, Twitter can be a valuable addition to your current social media strategy. Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry. So, how can you use Twitter to strategically support your business? Below are five simple ways you can expand your presence and grow a…
  • How to Create Social Media Graphics That Spread Like Wildfire

    Rebekah Radice
    6 Jul 2015 | 4:00 am
    It’s no secret. I love visual marketing. No matter how (or where) we’re connected, you’ll see bright, bold, and colorful visuals that define my brand. But it wasn’t always that way. Visual marketing has evolved, and with it, so have online strategies. As consumer appetite has increased, businesses and brands scramble to create captivating visuals. Just take a look around at companies like Starbucks, Constant Contact, Marketo, and Nike. They all have one thing in common. Each has created massive appeal through strong visual content. And they’re using social networks such…
  • 11 Essential Principles Every Successful Social Media Marketer Follows

    Rebekah Radice
    22 Jun 2015 | 3:54 am
    We’ve all seen them, interacted with them and shared their content. But have you ever wondered what makes them so successful? What is it about the habits, personality and skill of a successful social media marketer that sets them apart? Is it their social media savvy, intellect, drive and passion? Or maybe their willingness to keep pushing forward, even amidst setback? While social media success can feel mysterious and elusive, it is attainable for anyone. All you have to do it take a look at the tweets and posts of successful marketers to gain an understanding into the traits that…
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    Grow Socially

  • Go Video or Go Home? Considerations for Choosing Homepage Media

    John Foley Jr.
    27 Jul 2015 | 6:52 am
    Designing an effective homepage is delicate process. It is a job that is part know-how, part skill, and part intuition. You have to know what tools are available to you, possess the aptitude to assemble it, and have a good feel for what will work best. Is a traditional still […] The post Go Video or Go Home? Considerations for Choosing Homepage Media appeared first on Grow Socially.
  • How To: Get More Followers on Twitter

    Trevor Foley
    20 Jul 2015 | 1:00 am
    Having more followers on twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips […] The post How To: Get More Followers on Twitter appeared first on Grow Socially.
  • 5 Ways Small Businesses Can Harness the Power of Video

    Donna Vieira
    13 Jul 2015 | 1:00 am
    While traditional forms of content might get the job done, videos are another way to soar your marketing efforts through the roof. What happens after your company has distributed a series of videos, but the results have been less than favorable? Beyond paid keyword advertisements and paid social media posts, […] The post 5 Ways Small Businesses Can Harness the Power of Video appeared first on Grow Socially.
  • Does Your Company Have Designs on Social Media?

    Guest Poster
    6 Jul 2015 | 1:00 am
    If you’re in the interior design or home furnishings industry, then you already know how important it is to get your products and services in front of customers. Fortunately, social media marketing can help put your design company in the digital spotlight. Here are just a few ways your design […] The post Does Your Company Have Designs on Social Media? appeared first on Grow Socially.
  • How To: Use Snapchat for Marketing

    Lea Duncan
    29 Jun 2015 | 7:47 am
    Since Snapchat was released in 2011, the app has advanced from being primarily targeted towards teenagers, to making its way into the business world. Marketers have taken advantage of the app and created new ways to market certain products and services to their audience. Because there is a time limit […] The post How To: Use Snapchat for Marketing appeared first on Grow Socially.
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    Malhar Barai

  • Big Data is Sexy

    Malhar Barai
    30 Jul 2015 | 5:52 pm
    prices on viagra 100 mgbuy brand name cialiscialis maximum dosageviagra free pillsviagra side effectspurchase propecia online without prescriptionis viagra generic yetbuy viagra online from canadawhere buy viagraeffects of viagra 25 mgviagra sale mail ordercialis online usabuy low price viagracanadian viagra onlineerectile dysfunction generic cialis pillsIs big data still a buzzword or is it for real?Wikibon expects the Big Data market to top $84 billion in 2026, which represents a 17% compound annual growth rate over the 15 year period beginning in 2011This means, it’s beyond a point…
  • Top 5 Posts on Twitter Wallpaper Removal

    Malhar Barai
    27 Jul 2015 | 12:28 am
    If you are someone who logs in to Twitter web account, you might have noticed the silent removal of wallpaper.This happened last week and many of the posts online point out to the fact that the users are livid on such a move.It is being widely speculated that Twitter will start pushing ads soon in the available real estate now. Given the load of updates over last few weeks that help in pushing brands, we could see this sooner.User though can still see the wallpaper in individual tweets and lists. The changes are only applicable on home screen and notifications.While skimming through the web,…
  • The Data Analytics Conundrum

    Malhar Barai
    7 Jul 2015 | 5:20 am
    Recently, I was speaking at Social Media Day, Ahmedabad and one of the speaker was Girish Huria, Head – Communications at eBay India. One of the point he mentioned was around data analytics and how it’s helping brands like him to read consumers mind.Really!?Now after my talk, a lady in the audience asked me a question around privacy in the days of internet and social media.See the co-relation?Here we have brands who want to know what you are doing on the internet, where you are going, what you are buying and on the other hand we have the consumers who are trying hard to protect…
  • Are You A Social Media Influencer? Think Again

    Malhar Barai
    21 Jun 2015 | 3:22 am
    Social Media Influencer – How many times have you read this on numerous bios and wondered what they are?Last week, as I was going through my Facebook Stream, stumbled upon this post by a good friend Prasant Naidu.Twitter Bio: #I #am #a #social #media #influencer.I have 1100+ followersI follow 1000+ peoplePosted by Prasant Naidu on Thursday, June 18, 2015Needless to say, I agreed with him 100%. Being a strong believer in personal brand, I am often intrigued by how loosely many of us use or abuse this term and bring disrepute to efforts of the many folks who are ‘real’…
  • Hiring a Digital Marketing Agency? 5 Points to Look At

    Malhar Barai
    7 Jun 2015 | 3:07 am
    As B2B marketer, you have reached a tipping point and cannot just keep track of trends, tools and all the mojo required to run successful campaigns. There comes in a Digital Marketing Agency!But again, you are clueless on hiring a digital marketing agency, because you never felt a need to have one.What should you look for in them? How should the plan be? What metrics to track? Oh there’s so much you still have to do and you go back thinking if it is wise to hire the agency or still continue in-house.Here are some pointers to help that you can look into while shortlisting the…
 
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    Tabithanaylor.com

  • Not Using Google’s AdWords? Here’s 4 Reasons Why You Should

    admin
    27 Jul 2015 | 2:59 am
    Businesses of every type of size have one thing in common: they must market consistently if they wish to gain new customers and grow. Search giant Google offers one of the best ways to market a business – regardless of its industry or size. The world of marketing was changed forever at the turn of the new century when Google unveiled Adwords, its innovative online advertising service. Now, fifteen+ years later, Google is raking in more than $40 billion from the very successful program that helps businesses grow. Google Adwords is not all that hard to understand as it is a pay-per-click…
  • Marketing and Lead Generation: 3 Unpleasant Yet True Facts

    admin
    26 Jul 2015 | 1:49 am
    Marketing a business is hard work and something that can quickly overwhelm you. You have to generate leads, nurture them, be a customer service expert, make tons of follow-up phone calls and send out lots of follow-up newsletters. As exhausting as it all is, marketing and lead generation must be two of your main priorities if you want your business to grow. Here are three facts about marketing and lead generation that may be tough to swallow but are true nonetheless. If you keep these facts in mind, some of the pain involved with marketing your business may be a bit more bearable to endure.
  • Are You Paying Attention to These 3 Digital Marketing Strategies?

    admin
    24 Jul 2015 | 3:21 am
    By nature, digital marketing is a strange beast that’s always changing. As soon as you think you’ve conquered marketing online, along comes another trend that prompts you to change gears yet again. The good news is that there are experts out there who make it their business to inform the rest of us what marketing trends to take part in and which are best ignored. Below are three 2015 digital marketing trends deemed effective. Are you taking part in these? If the answer is no, don’t fret as you can jump on board now and reap the benefits these marketing strategies provide.
  • 3 Reasons Why Your Landing Page Stinks

    admin
    17 Jul 2015 | 2:35 pm
    You can have the most amazing website and sell absolutely incredible products but if your landing page stinks, your business is not going to be as successful as you hoped. Your landing page should be the focal point of your entire online marketing campaign. It should  compel visitors to take your desired action whether that’s buying a product, claiming a freebie, signing up for your newsletter or to provide you with their personal information. Here are a few reasons why your landing page may not be working for you: Your Headline Falls Flat Landing page success begins with the right…
  • Website Performing Poorly? Here Are the Top 3 Reasons Why

    admin
    14 Jul 2015 | 3:21 am
    Your business website should be a place online that your target market finds easily. Then, once they land on your site, your visitors should easily find all the information they’re looking for. But if your site is not performing well because you’re not getting traffic- or people leave it shortly after landing on it, you’ve got a problem and a big one. Here are three reasons why your website may be performing poorly. Bad Performance Due to a Lack of Traffic Your website can be optimized perfectly and be loaded with great content but all that won’t mean a thing if people…
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    Social Media

  • Social Media meets SEO

    socialmedia
    23 Jul 2015 | 3:56 am
    The pitfalls of PinterestThese days many new businesses look at social media as the main platform and key source of their marketing rewards. Such is their popularity and perception of value that many companies completely discount search (organic or paid) from their marketing mix.So everyone is rushing to book names (social handles) and start posting messages with a view to promote products and services. And whilst all this is a humble effort at social promotion, at the same time something far more sinister is taking place. ‘About us’ information, images and links are shared with a…
  • Mobile-friendly or Google Penalty?

    socialmedia
    20 Mar 2015 | 7:25 am
    According to Google, unless you seriously improve your website’s mobile experience there will be direct consequences in mobile  search results.Why is this significant?2015 has been the year that saw mobile internet use rise above 50% of the total for most businesses. This means that people accessing your website on their mobile could be struggling with viewing your content and contacting you because your website is not appropriately optimised. Google is worried about the experience of users when they search on mobile, which prompted them to make mobile-friendliness a ranking factor in the…
  • Men – The New Cosmetic Industry

    socialmedia
    29 Dec 2014 | 3:52 am
    According to the British Association of Aesthetic Plastic Surgeons, men make up 10% of the total number of people undergoing cosmetic surgery this year and this figure is rising.  A recent survey conducted on behalf of Lastminute.com revealed that one in three men would describe themselves as vain and, as such, more and more are having regular beauty treatments to make the most of their looks.  Many companies providing beauty services are starting to exploit this new market but examining some of the motivations behind this new trend could hold the key to capitalising on it.The Daily Mail…
  • Business Gift Idea – Reputation Check

    socialmedia
    15 Dec 2014 | 4:05 am
    Oscar Wilde once said that “the only thing worse than being talked about, was not being talked about.” If Oscar was around today, he would probably agree that that depended entirely on what was being said.For most businesses, a negative online review can have a serious impact on their turnover as potential new customers are put off dealing with them. The nature of social networking also means that bad news can travel far and wide at remarkable speeds. Frighteningly, this could be happening right now to any number of companies who are completely oblivious to the damage being done to their…
  • Business Gift Idea – New PPC Campaign

    socialmedia
    8 Dec 2014 | 8:46 am
    The Christmas countdown has begun and everyone is thinking about their marketing strategy for the New Year but what they are forgetting is that, for a campaign to be going strong in January, it needs to be set up now.Pay Per Click (PPC) adverts have the advantage of being very quick to set up and can appear on Google the same day. Although this is what makes them so convenient, it does make them vulnerable to the ‘we’ll do that in January’ mentality. Seasonal industries in particular, like travel, need to start the year on a high and see good sales from the beginning of…
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    Affordable Mobile Marketing Solutions - CALL NOW 888-374-0555 - Blog

  • Is your Business Catering to the Mobile Consumer Yet?

    9 Jul 2015 | 10:30 pm
    Have your heard the latest stats? Up to 80% of Google searches now originate on a mobile device and 87% of these visitors click away from a website with 15 seconds when the site is not mobile enabled or responsively designed. If you own or manage a company these are difficult stats to ignore. Over 1 BILLION smartphones have now been sold, and the businesses that understand that these devices do not read desktop websites very well will be positioned ahead of the competition. Ask yourself, when was the last time YOU left your house or office without your smartphone? Have you ever clicked away…
  • Is YOUR business and website ready for the mobile consumer?

    30 Jan 2015 | 8:28 am
    Screen Shot of our Mobile Coupon Today, there have been over 340 million smartphone devices sold in the US alone.  Your business should pay attention to this because this fact can dramatically affect your business profits. There are recent studies showing that up to 70% of consumers check their phones FIRST when looking to buy from a business.  The same study shows that if your business website is not mobile friendly, you lose 70% of that traffic because you are not providing an easy way for the consumer to call you, find you and engage with you. The last few years has been a…
  • The trend in mobile computing is changing

    26 Jan 2015 | 3:10 pm
    The trend in mobile computing is changing the way that society connects. An increasing number of the population, from all walks of life have hopped on the bandwagon and depend their mobile devices intensely.Not only is mobile computing a trend to most societies, it has already become a standard of living in most corners of the world, and that is especially true in the US.Wireless technology has brought a new and exciting trend in computing.  As I am sure you are aware with mobile computing, users have portable devices like smart phones, pocket pc’s, personal digital assistants…
  • Are you aware Mobile Browsing dominates Desktop

    21 Jan 2015 | 3:19 pm
    Mobile Browsing is on the Rise!If you are looking for new ways to communicate your special offers and drive additional sales to your business, website, or social pages our Custom Affordable Mobile Marketing Software can help you.Consumers browse the web a majority of the time now on their mobile phones. There are a lot of opportunities available to the businesses that are engaging the mobile consumer.Having a mobile enabled website today is crucial for any business and is the cornerstone of any Mobile Marketing campaign.  We can create your business the absolute best mobile website that…
  • Quit using QR Codes!

    20 Jan 2015 | 5:42 am
    Wow - Did I just say that?  Yes I did.  Everyday I visit businesses and see advertisements that "use" QR codes, but they are doing it all wrong.  Why? Well, let me set things a little straight here.  If you send a person through a QR code to a non-responsive/non-mobile enabled website, you are not only doing it wrong, you are hurting the whole concept.Think about this.  If you are sending a MOBILE user through a QR code to a website/page that cannot be easily read, does that help anyone? Nope.  In case you have not seen the recent stats that are being thrown out,…
 
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    DreamStateDigital

  • How To Rock Brand Journalism Like a Celebrity

    Dreamstatedigital
    22 Jul 2015 | 8:54 pm
    If you love shopping, beauty and self-discovery, head to Gwyneth Paltrow’s website, Goop. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics. Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,”…
  • 5 lessons in storytelling from Serial

    Dreamstatedigital
    21 Jul 2015 | 10:59 pm
    Photo by kodomut Real life isn’t polished. People make mistakes. People mispronounce email marketing service providers. That’s OK, and it’s OK to reflect this imperfect life in our storytelling… Curated from 5 lessons in storytelling from Serial The post 5 lessons in storytelling from Serial appeared first on DreamStateDigital.
  • A Visual Guide to Creating the Perfect Linkedin Company Page

    Dreamstatedigital
    8 Jul 2015 | 9:02 am
    Photo by clasesdeperiodismo As of 2015 LinkedIn has over 200 million members. It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool. A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates. Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s FREE. Your…
  • The Most Common Keywords Found in the Top-Shared Articles [New Data]

    Dreamstatedigital
    5 Jul 2015 | 7:28 am
    Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. It is the filter people use to determine if your post is worth their limited time. You can’t treat it like an afterthought. This quote from David Ogilvy should define your approach: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. A great headline ensures that your post is found in search…
  • How to plan event-triggered automated email campaigns

    Dreamstatedigital
    4 Jul 2015 | 7:54 am
    To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template. It was initially developed for a client who needed an event-triggered “Welcome” email sequence based around a brochure download. It’s a classic inbound/permission marketing lead generation approach which can be used for B2C or B2B campaigns where access to content or a trial service is given in return for an individuals details. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign…
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    Ron Sela

  • How to Diversify Your Visual Marketing Strategy

    Ann Smarty
    20 Jul 2015 | 5:35 am
    When looking at blogging as a whole, there is one element that everyone can agree as the most important: the content. Quality, style, topic, timeliness and variety are all part of the process of creating an effective blog. But it also touches on social media and engagement, marketing and even branding. Content is the single biggest focus for anyone who is trying to launch and expand a site into the mainstream. This doesn’t just apply to what you write, however. Content can mean a whole spectrum of included work that goes well beyond text. Visual content is a primary example, and has…
  • 6 Must Use Mobile Apps for Social Media Management

    Jessica Davis
    23 Jun 2015 | 12:18 pm
    Mobile apps are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you are out and about. Since consumers are now more active on online social media, that is precisely where businesses need to be, and mobile social media management apps can help. There has been a surge in mobile-friendly management tools which help improve efficiency and let you stay in control of the multiple social…
  • Will Programmatic Marketing Cause You To Lose Your Job As A Content Writer?

    Yael Kochman
    15 Jun 2015 | 6:25 am
    Programmatic advertising has revolutionized the way that ads are placed on publishers’ sites and customized for their intended audiences. This growing trend means that advertisers can show you an ad based on both the keywords that you used to reach the website and your recent browsing history. There’s no doubt that programmatic advertising is a powerful tool for making advertising more relevant. As artificial intelligence becomes smarter and more mainstream, it will start taking over many tasks that humans generally perform, including content writing. Thus the question arises: could…
  • How To Boost Your SEO With Influencer Marketing

    Arthur Hilhorst
    8 Jun 2015 | 9:02 am
    There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic search. According to SEO platform BrightEdge more than 50% of all traffic across a number of industries comes from organic searches. Email, display and referral is the next biggest traffic source followed by paid search. Let’s take a look at business services sector. This is where pretty big disparities appear and if you’re in the business services sector more than 60% of your traffic…
  • How I Generated 2,079 Visitors to a New Blog with this Promotion Technique: The BOOM Technique

    Keith Bresee
    25 May 2015 | 8:55 am
      Today I’m going to show you how I used a single content promotion technique to generate 2,079 unique visitors to a brand new blog in less than a month. And  I did this even though I had: No connections. Almost no Twitter followers. And a marketing budget of zilch ($0). I am going to show you how to: Create content people want An AWESOME promotion technique   Exclusive Ron Sela Readers BONUS: Click here to download exclusive checklist and guide to find hundreds of emails in record time.   How I got 2,000+ people to read my first post: The BOOM Technique Today, so many…
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    Just Ask Kim

  • The Dog Days Of Summer In Blogging & Marketing

    Kim Castleberry
    30 Jul 2015 | 6:45 am
    When do the kids go back to school – or off to college – in your area? Here, the kids go back in about 14 days, and college starts 24 days from now. Some regions have already had their first day of school! Once all the kids are back in school – and mothers have had a chance to breathe a sigh of relief – your web traffic and web business will come out of the summer slowdown. Happens every year. The dog days of summer really are for the dogs! If you’re currently panicking about lower visitor numbers or less activity among your communities… just hang on about…
  • Using IP Deny Manager To Reduce Fake Visitors and Improve Site Security

    Kim Castleberry
    29 Jul 2015 | 4:35 am
    Every single visitor and bot that visits your site uses your precious server resources to serve up pages.  That’s great when they are REAL visitors with GOOD intentions – or real GOOGLEBOT – but, unfortunately, nefarious visitors can soak up resources too.  There’re a lot of different ways to tackle problematic bots, but today I’m going to show you how to get rid of people/bots that are hitting on suspicious URLs.  Usually, if a person/bot is repeatedly hitting on a suspicious URL – or multiple 404s over and over – it’s because they are…
  • 25 Marketing Podcasts That You Should Be Following in 2015

    Kim Castleberry
    27 Jul 2015 | 4:20 am
    Marketing Podcasts You Don’t Want To Miss Podcast media is a VERY fast growing media format and one that I think you’d be quite silly to ignore if you’re in content marketing. In fact, today, “Americans listen to 21 million hours of podcasts every day, cutting into radio,” research finds.  In this list, I’m going to include some of my FAVORITES – meaning podcasts that are in my listening rotation – that I think you’ll enjoy. I also want to hear about others you are enjoying.  25 Marketing Podcasts That You Should Be Following in 2015…
  • Find Great Content With HootSuite’s Content Suggestion & Publishing Tool

    Kim Castleberry
    24 Jul 2015 | 3:51 pm
    Taking The Headaches Out Of Finding Good Content! Sharing high-quality content with followers is key to social success. Whether you call this content curation, reporting, or just the sharing of cool stuff, it plays a vital role in providing value to your fans, followers, and friends.  Unfortunately, finding good content is often a time-consuming and challenging task. (And frankly a regular source of writer’s block!) With so many businesses facing this challenge, HootSuite has created a powerful new feature, called Hootsuite Suggestions, to help you save time on content discovery and…
  • How to view disk usage information in cPanel

    Kim Castleberry
    18 Jul 2015 | 4:31 am
    Did you know that – from within cPanel – you can view which folders of your webhosting account are chewing up precious disk space (and ultimately backup space)? Here’s how, using cPanel’s Disk Space Usage tool! cPanel’s Disk Space Usage page enables you to see how much disk space your account’s folders and databases are occupying. You can view the information in bar graph format, or you can scroll down to the second table and sort directories by name and disk space usage. Once you’ve found the oversized folders, you can then easily go into…
 
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    Barbara Ling's Official Authority Marketing Cafe

  • 500+ “Zero Cost” Resources For Content Marketers?

    Barbara
    29 Jul 2015 | 11:20 pm
    500+ “Zero Cost” Resources For Content Marketers? =================== 502 Free Resources for Content Marketers! http://askbling.com/502resources   Benefits You Get:  Sourced resources for content writers by 15 year marketing vet  =================== Brief, pithy and to the point: Want you 502 resources/links for making … Continue reading → The post 500+ “Zero Cost” Resources For Content Marketers? appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • GEMALERT Part 1: Insiders Tips To Discovering ALL The *Hot Trending Amazon Niches and…

    Barbara
    29 Jul 2015 | 11:19 pm
    GEMALERT Part 1: Insiders Tips To Discovering ALL The *Hot Trending Amazon Niches and… =================== Instant Amazon Niche Finding http://askbling.com/ecome Benefits You Get:  Complete training on how to find what the best-selling products are on Amazon… and profit from them … Continue reading → The post GEMALERT Part 1: Insiders Tips To Discovering ALL The *Hot Trending Amazon Niches and… appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Wednesday Morning Perkup: 2005, 178K Handbag, Azon Goodies!, Copywriting software, more!

    Barbara
    29 Jul 2015 | 11:16 pm
    Your Wednesday Morning Perkup: 2005, 178K Handbag, Azon Goodies!, Copywriting software, more! ========== Amanda’s Latest: Azon Cookware PLR! http://askbling.com/azoncookplr Benefits You Get:  How to profit from this 84 billion dollar niche Today in History:  2005 – dwarf planet Eris is … Continue reading → The post Your Wednesday Morning Perkup: 2005, 178K Handbag, Azon Goodies!, Copywriting software, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Tuesday Morning Perkup: 1896, Kingly Moose Meets Piggy Moose, Youtube Magic, PLR, Wolves, more!

    Barbara
    29 Jul 2015 | 11:12 pm
    Your Tuesday Morning Perkup: 1896, Kingly Moose Meets Piggy Moose, Youtube Magic, PLR, Wolves, more! ========== 10 Ways To Profit From Fiverr! http://askbling.com/fpejvz Solution It Gives You:  10 powerful ways to profit via Fiverr without a single gig Today in … Continue reading → The post Your Tuesday Morning Perkup: 1896, Kingly Moose Meets Piggy Moose, Youtube Magic, PLR, Wolves, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • [ VIDEO ] Transition viewers to actual buyers (so smart… and the enhancements include PLR!)

    Barbara
    27 Jul 2015 | 11:54 pm
    [ VIDEO ] Transition viewers to actual buyers (so smart… and the enhancements include PLR!) =================== YouTube Cards Tricks http://askbling.com/ytcards Benefits You Get:  Transition viewers from watchers to buyers =================== Brief, pithy and to the point: Looking for ways to get … Continue reading → The post [ VIDEO ] Transition viewers to actual buyers (so smart… and the enhancements include PLR!) appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • 3 Tips for Creating the Perfect Images for Your Heyo Cart Posts

    Christina Sullivan
    23 Jul 2015 | 5:05 am
    Heyo Cart, Heyo’s new social selling tool, allows you to sell your products directly to your fans in their Facebook newsfeed. Your fans comment ‘buy’ and you make money. We all know the importance of a strong image when posting on social media – Heyo Cart posts are no exception. Below I’ve included three tips […] The post 3 Tips for Creating the Perfect Images for Your Heyo Cart Posts appeared first on Heyo Blog.
  • [Infographic] Top 7 Marketing Channels for Small Business Owners

    Matt Baglia
    24 Jun 2015 | 5:29 am
    As a small business owner, you want to invest in marketing methods that offer a great ROI for an affordable price. Never dump marketing dollars into something that just isn’t growing your business. Start out small and measure the results of your efforts. Some marketing channels may not be as effective as others, but that’s […] The post [Infographic] Top 7 Marketing Channels for Small Business Owners appeared first on Heyo Blog.
  • Top 3 Ways to Get More Ontraport Contacts with Heyo

    Alex Shamy
    9 Jun 2015 | 6:00 am
    Heyo is thrilled to announce its latest integration with small business CRM platform, Ontraport. This integration links together two potent marketing tools every small business needs to fill up their sales funnel: engaging social campaigns that generate leads and an CRM that helps convert leads into paying customers.  3 Ways to Get More Ontraport Contacts […] The post Top 3 Ways to Get More Ontraport Contacts with Heyo appeared first on Heyo Blog.
  • 5 Legendary ‘Text to Win’ Contest Ideas

    Matt Baglia
    20 May 2015 | 8:30 am
    Run a text to win contest, and watch your subscriber count soar. If you want to grow your text marketing list at a rapid rate, this is by far the best method. People like large incentives, and with a text to win contest, you can provide just that. Here are 5 legendary text to win […] The post 5 Legendary ‘Text to Win’ Contest Ideas appeared first on Heyo Blog.
  • The Role of Color in Brand

    Darnelle O’Brien
    6 May 2015 | 4:53 am
    If you’re wondering what color to use with your brand or which color to paint the office, think carefully because the colors you choose can affect your ability to achieve your goals. There’s been a lot written about color psychology, some proven hypotheses and some mere hunches. What we do know is; color can greatly effect […] The post The Role of Color in Brand appeared first on Heyo Blog.
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    Concise Training

  • Using creative content for social media

    Viv Bryan
    28 Jul 2015 | 3:05 am
    Using creative content for social media We’re in the age of visual content marketing. With the sheer volume of activity on social media, it’s no wonder that people’s attention spans have reduced and we’re more likely to scan things to avoid content overload. Images on the other hand, can tell a story, provoke an emotional response and from a business point of view, develop brand recognition. You can also double your chances of exposure, as the image has separate metadata from the text (but that’s a topic for another day). Earlier this year, Hubspot released some interesting…
  • Introduction to Concise Social Media

    Mary Thomas
    16 Jul 2015 | 6:02 am
    Concise Training has been offering social media training services since 2009.  As you know, we offer face to face training (either workshops or bespoke at client site), City & Guilds qualifications and E-Learning courses.  As some of you may not know, for the last two years we have also been offering a social media content management service for clients. This service was introduced to fulfil the requests we received from clients who have grown as a result of our training.  We frequently find that we are also asked to get things going for clients while they test which social media…
  • Business Lessons from Wimbledon

    Mary Thomas
    6 Jul 2015 | 11:23 pm
    As a big tennis fan, I was delighted to go to Wimbledon last Thursday, with centre court tickets obtained through the public ballot.  Apart from a great day out, I also came away with two important marketing lessons for small business: Live your brand I went to Wimbledon a few years ago – just as a ground pass. Another great day out, but I came away thinking that everything was very expensive and a bit over the top. This year, I had a different impression. Yes, things were a higher price – but the quality was also significantly higher than average (and last time). As an example,…
  • BFA Annual Conference and The Bookkeepers Conference – My Experience

    Mary Thomas
    29 Jun 2015 | 11:27 pm
    As you may know, last week, I was speaking at both The Bookkeepers Conference and the British Franchise Association Conference.  I think it is an interesting exercise to compare the two conferences and pick out lessons I learnt from each. The Venue and Facilities As it happens, both conferences were in Birmingham. The Bookkeepers Conference, with about 150 delegates, was held at St Johns Hotel, Solihull.  A great venue, easy to find and with plenty of parking; it had a large main theatre and several small theatres. Endless tea and coffee during the day was definitely a bonus and a buffet…
  • Using hashtags at conferences

    Mary Thomas
    16 Jun 2015 | 11:01 pm
    I was delighted back in February to be asked to be a keynote speaker at The BookKeepers Conference on 22nd June in Birmingham.  I have the after lunch slot speaking about how and why bookkeepers should take a strategic approach to social media marketing. I think there are a few places left if you would like to attend. Mike has done some interesting work in marketing the conference – creating videos of the speakers on his BookKeepers Conference YouTube channel.  Have a look at my video:: Of course, Mike and all the speakers and presenters have also been talking about the conference on…
 
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    Mark Cameron's blog

  • The Three foundations for Digital strategy success

    Mark Cameron
    16 Jul 2015 | 6:25 pm
    Delivering quality digital experiences is challenging. Investing in customer insights and feedback is just the starting point. To ensure success there needs to be a balance between engaging your customers and delivering tangible results. A recent Forrester study called ‘Mind the Gap’ discovered that one of the biggest challenges facing businesses in realising their digital strategy aspirations are the “…huge political battles between IT organisations and businesses”. If this sounds familiar, and I assure you it’s common, then it’s worth exploring ways to minimise the risk of…
  • 5 disruptive forces happening right now

    Mark Cameron
    6 May 2015 | 6:14 pm
    Business strategy and digital disruption Recently I was asked to predict what forces, industries or businesses would be causing the most business disruption. While it is is hard to really predict what the next big disruption will look like it is possible to see forces at play right now that are going to have a major impact on the way businesses are run. 1 – When your data becomes your data What is happening with the vast amounts of data we are creating on a daily basis? The average person has bank cards, credit cards, social media accounts, loyalty cards, and smart phones all of…
  • How to value customter data

    Mark Cameron
    2 Apr 2015 | 2:16 am
    As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilise data has rapidly gathered pace. In the customer experience and communication space ‘data’ has become the catch-all term for anything digital including contact details, transaction history, behavioural information and even content such as images or video. This has inevitably led to speculation about the value of these data. So here is the way we think about this issue at Working Three. The value of data doesn’t come from collecting and storing data. Rather, it…
  • You don’t want your customers talking about your advertsing

    Mark Cameron
    2 Mar 2015 | 1:19 am
    Life is not easy for a marketer these days. The media landscape continues to be reinvented and fragmented, affecting the ability of marketers to capture the attention of their target audience. The power of the mass-media model is waning, so attention is turning to digital innovation and data-driven direct communications. Yet, as many brands have found out, relying too heavily on technology can turn your advertising campaigns into nothing more than smart spam with a decreasing return on investment. To further complicate matters, research data shows word-of-mouth recommendations are now…
  • Discussion with Catherine Heath From Huge Inc.

    Mark Cameron
    11 Nov 2014 | 2:46 pm
    In late August this year Melbournes digital elite assembled at the citys public library. The event was the Australian Interactive Media Industry Associations V21 conference, and this years line up promised to be the biggest event yet. One of the key draw cards was Catherine Heath, the Head of Strategy & Planning, US West Coast, for the digital agency Huge. Among digital agencies Huge, a member of the Interpublic Group of Companies, is one of the standouts on the world stage. Its renown owes much to recent Initiatives such as the development of the HBO GO platform, the TV anytime…
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    NewsOrator - Accept Quality Guest Posts

  • How to Find an Ideal Dog Trainer

    Manish Agrawal
    28 Jul 2015 | 10:26 am
    You tried finding some online tutorial, reading some “how do I train my dog” e-book, and persisted, but it really isn’t working out! Well you have landed at the right page, because no matter how geeky you get and study about training the dog, there is still a lot that only a competent professional can do. So how do you find a good dog trainer? There are two ways to it: a) Look for directory and call the professionals, and ask following questions 1. How do they plan to impart the training? 2. Do they have relevant experience? If yes, then do they have any references that they can share…
  • 7 of the Best Tools to Aid Your Content Marketing

    Manish Agrawal
    27 Jul 2015 | 4:20 am
    Content marketing is a powerful form of marketing that can help your business reach out to a big audience: the one that’s online. Today, more than 3.5 billion searches happen each day, and a staggering 3.2 million people are using the Internet, almost a 1 million increase from last year. So, it’s no surprise that big content marketers are trying to vie for the best content strategy possible. While the foundational focus should be creating quality content, it really helps to know which tools out there that can help aid your content marketing and give you powerful insights. Let’s take…
  • Transfer Your Files Even During Migration In Easy Steps With Pctrans

    Manish Agrawal
    15 Jul 2015 | 9:25 pm
    We often come across situations where we need to do the transfer of various applications, settings, data and many more. It may come when we are transferring from one computer to another or during the migration process of one operating system to another. PC transfer can be a tedious job as may find the risk of data loss and many others. However, with the EaseUs PC transfer software the job becomes relatively easier. It does not matter what your purpose is, you will get the best solutions for transfer. Features of PC Transfer The PC transfer process is extremely user friendly and simple. You…
  • About to Launch a WordPress Site? Here’s What You Need to Know about SEO

    Manish Agrawal
    8 Jul 2015 | 10:23 pm
    WordPress is one of the most widely-used CMSs in the world. As of early 2014, WordPress reported more than 74 million websites on the platform. Nearly half of Technorati’s top 100 blogs are WordPress blogs. (Statistics source) In the time that it took you to read the above paragraph, 60 new WordPress posts were published. Needless to say, there’s a lot of WordPress activity. Many believe that using WordPress automatically gives them good SEO. As the belief goes, all you need to do is start a WordPress site, and your SEO will take care of itself. It doesn’t work that way. If you’re on…
  • Top 10 Effective Online Passive Income Ideas

    Manish Agrawal
    4 Jul 2015 | 2:32 am
    Online Stream of revenue simply means opening new doors to a totally new market that has attracted people willing to make purchase or conduct business through online means. This opened new doors of opportunities for earning substantial passive income. The possibilities for earning this kind of passive income is practically limitless as scores of success stories of people earning millions through online means proved that such opportunities do exit. These online entrepreneurs have created various money making ventures that border on pure creativity, ingenuity, and being at the right place at…
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    Your Social Village

  • Here’s Why Facebook’s News Feed Has As Much Impact On Your Brand

    YSV
    7 Jul 2015 | 3:00 pm
    Facebook has been testing a new feature that could have real impact on its News Feeds. However, the burning question is whether this could also impact brands. As with previous rollouts from the company, any changes on how people see content may mean revised social media dynamics for companies. New User Option As have been reported previously, Facebook has started testing a new option for users that allow them to choose pages and people that will appear in their News Feed. Facebook did confirm about the test but refused to provide additional details on it. If the rollout continues then it…
  • Facebook Pages Organic Likes In Detail: What the Stats Are Saying

    YSV
    2 Jul 2015 | 7:40 pm
    Facebook Pages have been a well debated platform online. There is always the constant question whether it brings businesses the online advantage they want. Fortunately, businesses may now have the answer as recent stats suggest that Facebook Pages do get the hits. Key figures from Locowise, a social analytics and reporting firm, suggest the following: Organic likes for Facebook pages increased by as much as 0.2 percent as opposed to the 1.95 percent of Instagram. Stats also suggest that reach per post accounts for 8.34 percent of page likes. This means that engagement per post amounted to as…
  • Facebook Custom Audiences: An Underestimated yet Powerful Tool For Marketers

    YSV
    2 Jun 2015 | 5:10 pm
    I stand by the idea that Facebook remains a powerful platform and that those who do not see it may need to examine it more thoroughly. Even though the site no longer stands as the free promotion platform as it did before, Facebook does offer a multitude of tools and ad options that can drive marketing success. It all boils down to knowing how to take advantage of these tools along with Facebook’s data. Several of my clients are starting to see benefit using the tools discussed below.   One that should be examined more closely is Facebook’s custom audience targeting. This is…
  • Facebook Becoming A New Super Power As It Invests On Interest-Targeted Content and New Mapping Technology

    YSV
    27 May 2015 | 7:50 pm
    Facebook is moving beyond more than just the usual social media platform where people post and share content. The company has been catering more and more to businesses/retailers alike allowing brands to target customers better. It is not only investing in a new mapping system but it is also boosting its role in the publishing ecosystem. Despite contentions that some of these moves may only reach a smaller audience than previous systems, Facebook claims that the reach and engagement should be better. Is the social platform a good bet for businesses?   Facebook Publishing   Facebook…
  • A Look Into The Future Of Social Media: What Are The Social Media Trends For 2014 And Beyond?

    YSV
    5 Oct 2014 | 11:19 pm
    Your Social Village has compiled a list of what’s trending on social media this year The Year of the Horse has a lot of challenges in store for marketers and business owners as we see some changes to social media trends this year. Social media has gone beyond the stage of being the shiny new toy on display and has reached a level of maturity that the business world is now dealing with seriously.   More and more businesses now understand the impact social media can have on their businesses and have concentrated a chunk of their marketing efforts in this area. With the increasing number…
 
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    Engagor Blog

  • Top Industries For Social Customer Service

    Sofie De Beule
    30 Jul 2015 | 11:30 am
    Social media has made it easy for people to vent about bad service. Companies no longer control the terms of engagement with customers for customer service. It’s the customer who determines when and how they reach out to a brand. You probably already noticed that the quality of customer service varies greatly by industry. These days, being able to quickly problem-solve issues and respond to customers who are dissatisfied with a service or product makes or breaks your business. For example, how fast a brand responds gives you a clear indication of the resources a company allocates…
  • 4 Daily Habits Successful Social Media Team Managers Swear By

    Sofie De Beule
    28 Jul 2015 | 5:30 am
    Successful social media team managers are a huge asset for any company, especially when managing a large social media team for an international brand. They are focused on the right priorities, know how to motivate a team, and have adopted an essential morning ritual to help them achieve success throughout the day. Now first, let’s define a social media team manager. What does their role really look like? What are their responsibilities? A social media team manager (or leader) is someone who: leads a team of social media operators (who handle all incoming social media mentions and reply…
  • Top Building Blocks to Create the Perfect Large Social Media Team

    Sofie De Beule
    16 Jul 2015 | 5:52 am
    In order to handle all customer queries on social media, you need to have the right resources to be able to manage all mentions. Needless to say, your social media team is an integral, essential part of your company’s success to drive and improve customer satisfaction. Your social media team members are the voice of your brand and have a huge responsibility to deliver on a consistent, honest message. What makes up a great social media team and helps you be successful? Which building blocks are key to be able to create the perfect, large social media team? Here’s an overview of…
  • Customer Service vs. Customer Experience

    Sofie De Beule
    14 Jul 2015 | 5:00 am
    Confused about the difference between customer service and customer experience? Many people use the terms interchangeably, and the difference is simple, but significant. To set the record straight, customer service is one of the many elements that make up customer experience. Make sure you understand the difference from the customer’s perspective: Customer Service Customer Experience A customer’s interaction with your contact center. The reason why they’re calling your contact center, everything that occurred prior to the call, and how they feel about the service they received. How…
  • Understanding Customer Behavior on Social Media: Key Questions to Answer For Your Brand

    Sofie De Beule
    10 Jul 2015 | 2:10 am
    Before even thinking about providing customer service on social media, there are some key elements about your audience’s behavior that you should know about as a company. You need to be able to answer questions like: WHEN do your customers (most) actively reach out to you on social media? WHERE (on which social media channels) do your customers reach out to you? WHO is your audience on social media? Luckily, capturing this data and information is straightforward. Once you have all your answers, leverage that information to boost your social media presence. It’s imperative to…
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    Room 214

  • Thoughts from Kody: Get the Scoop on Periscope

    admin
    30 Jul 2015 | 2:33 pm
    FOMO |fōmō| Perhaps you’ve heard of it? FOMO stands for “fear of missing out.” Sound familiar? Let’s be honest… We’re all plagued by FOMO. Life is cool. Really cool… And we want to experience it all. Now, before you go out and blow your savings on concert tickets, quit your job to travel the world, and pick up crazy hobbies like wing suit flying or photo-bombing TV broadcasts, head over to the app store and download Periscope. Periscope might not solve all of your problems, but it certainly helps alleviate a few of the side effects of FOMO. In a nutshell, Periscope is a…
  • Facebook Mobile Cover Photo Tips & Tricks

    Brent Walker
    28 Jul 2015 | 4:17 pm
    Ever wonder why some Facebook cover photos look better than others on mobile? The answer is always a great designer (not that I’m biased or anything), but I recently discovered a nifty trick to help less of your hard work get cut off when viewing from a mobile device – and still look great on desktop. Terrible as I am at remembering numbers, I’m always googling “FB cover photo size” (or viewing our quick-reference infographic), and the first answer that always pops up is 851×315, which is what the cover photo displays at on a desktop browser. If your only…
  • Facebook Brings Online Shopping to Social Media

    Alea
    28 Jul 2015 | 2:00 am
    Just in case you don’t already spend enough time on social media, you might also be able to shop there in upcoming months. Online shopping is edging its way into the realm of social media. Sounds a bit dangerous to those of us who don’t need another reason to online shop….On the other hand, this opens up big opportunities for brands. Peer-to-peer payments were a precursor to the concept of social media shopping and earlier this year, Facebook enabled users to pay each other via instant messenger. Anyone can send money to a friend by starting a conversation and clicking the “$”…
  • Is Average Session Duration the Best Fallback for Measuring Performance (When Goals Are Not Used)?

    Gregory Nostrant
    23 Jul 2015 | 3:41 pm
    Interpreting data and analytics is a constant effort here at Room 214, as we support the work we deliver with intricate reporting designed to impact our client’s greater marketing goals. Clarifying and expanding upon data for our clients is foundational throughout our agency. One recent hypothesis that arose was ‘Does the average session duration (spent on a website) correlate with a respected page conversion metric?’ As one would presume, the longer a visitor spends on a website the higher the conversion (engagement) rate. We tackled this thought head on with a sample of six clients…
  • Room 214 is Hiring an SEO Specialist!

    Scott Shelton
    23 Jul 2015 | 10:47 am
    Room 214 is seeking a technical minded individual with capabilities in SEO and content marketing who has exceptional communication, writing, and organizational skills. This position is perfect for the individual who has: 1-3 years of experience in the field of search engine optimization including a developed knowledge of: Keyword research Content recommendations Website/SEO audits Back link analysis The confidence to communicate recommendations about web content (even to the extent of being able to write some of it her/himself) – but also the humility and hunger to learn more Experience…
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    McCollins Media

  • Are we on the verge of a mobile commerce revolution?

    Robert McGovern
    29 Jul 2015 | 3:07 am
    Despite the fact that most of us have been addicted to our smartphones for the last five or more years, not many companies have truly perfected the art of getting consumers to actually buy things on their mobile device. Most of us shop online at least some of the time, but while we tend to […]
  • McCollins Links of the Week: Cannes, SnapChat, Starbucks & Dollar Shave Club

    Robert McGovern
    29 Jun 2015 | 1:59 am
    This week’s Cannes Lions festival has given us plenty of food for thought when it comes to the intersection of technology and advertising. Along with the usual celebrity interviews (apparently celebs can teach ad and tech folks a lot about creativity!), there was a few box office draws from the tech world, as well as […]
  • Is Virtual Reality finally about to hit the mainstream?

    Robert McGovern
    15 Jun 2015 | 12:56 am
    Saying that there’s been a lot of movement in the Virtual Reality (VR) and Augmented Reality (AR) space in the last few weeks might be somewhat of an understatement. Sci-Fi writers have been dreaming up this type of stuff for decades but only now does it finally look like it might be on the cusp of becoming a mainstream consumer […]
  • The Growing Need for Beauty & Lifestyle PR

    Jonathan Waiching Ho
    3 Jun 2015 | 5:34 am
    When it comes to advocating beauty brands, companies need more than just advertorials and commercials to sell the brand. Unlike many other “for-sale” commodities beauty products need communication and understanding. In order to really mediate the message behind a beauty product, or the very essence of its core principle which makes it different from the […]
  • INSTAGRAM ARRIVE TO THE ADVERTISING PARTY

    Robert McGovern
    3 Jun 2015 | 1:35 am
    It’s been a long time coming, but it finally looks like Instagram are in the process of super-charging their advertising and selling capacity by launching a number of features over the coming weeks that will make them a much more viable option when it comes to digital advertising. Firstly, the social network is rolling out […]
 
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    Digital Information World

  • The Urgency Of Social Media Customer Care: Highlights From The 2015 Sprout Social Index - #infographic

    30 Jul 2015 | 8:00 pm
    Did you know that, in the first two quarters of 2015, the number of social messages sent to brands globally increased by 21 percent.People are increasingly taking to social media to get answers from brands — yet they are being ignored 88 percent of the time. Put into context, that’s the equivalent to a customer service line answering only 1 in 8 phone calls. The 2015 Sprout Social Index shines light on this and other shocking data that speaks volumes to the outdated approach most brands take to customer service, while a slim few — including many businesses based in the Middle East and…
  • The Ultimate Facebook Image Sizes Guide - #infographic

    29 Jul 2015 | 8:00 pm
    As more and more social media marketers are now using Facebook to drive qualified traffic back to their websites or apps it's important you don't make silly mistakes with designing your ads.As you will know if you are designing images for your Facebook profile or pages it's important to know the correct dimensions for all the different elements. With so many different types of advertisements and creative it can be a minefield for us when making sure we have the correct sizing information to hand. Luckily for us the team at Makeawebsitehub have created a detailed one page cheat…
  • The Secret Ingredient to Repurposing Content: Knowing Audience Learning Styles - #infographic

    28 Jul 2015 | 8:00 pm
    Everyone has different tastes, not just with food, but also with how they take in new information.In a 2015 study, 28.8 percent of surveyed respondents prefer to learn by doing. How did others fare?– 24.9% are readers.– 24.55% are listeners.– 21.72% are visually oriented.What does this have to do with repurposing marketing content?Every online medium has unique strengths which can cater to the four learning styles:– Visual customers might like infographics or presentations.– Listeners could lean towards podcasts or audiobooks.– Readers may opt for well-crafted blog articles or…
  • Top 10 Search Marketing Tips Every Entrepreneur Should Know - #infographic

    26 Jul 2015 | 8:00 pm
    Building a successful business today calls for you to go beyond offering a great product or services and creating a dazzling website. In fact, these efforts will be all for naught if you fail to reach your target audience and bring in the revenue you need to profit.The infographic below proposes 10 tips that you should employ to survive and thrive in today's competitive digital marketing world.
  • Design And Emotion Trends 2015 - #infographic

    25 Jul 2015 | 8:00 pm
    Marketers and advertisers know the way to engage a customer is by tugging on their heart strings.   Through its regular data-driven infographic series, Shutterstock examined which primary emotions were most popular and trending with creative professionals.While love, the top ranking emotion, grew 73 percent from the previous year, demand for sad images has more than doubled – a nod to the rising trend of Sadvertising.
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    Top Stories - Google News

  • Abortion pill's approval could help Manitobans in rural, remote places - CBC.ca

    30 Jul 2015 | 9:21 pm
    CBC.caAbortion pill's approval could help Manitobans in rural, remote placesCBC.caHealth Canada's approval of the abortion drug RU-486 will make it easier for women, especially those in rural and remote communities, to access an abortion, say health-care workers in Manitoba. Health Canada said late Wednesday that it has approved the ...Availability of abortion pill will vary across CanadaThe Globe and MailResponsibility falls to doctors to prescribe and dispense controversial Toronto StarHealth Canada approves abortion pillCTV NewsPhilippine Star -VICE Newsall 220 news…
  • Burnaby refuses NEB request for RCMP at hearing - Vancouver Sun

    30 Jul 2015 | 8:48 pm
    Vancouver SunBurnaby refuses NEB request for RCMP at hearingVancouver SunThe city of Burnaby has refused a National Energy Board request for police officers to provide security at hearings into the Kinder Morgan pipeline expansion proposal. “The reason why they need the police is to keep the public out,” city lawyer Greg Energy board review of BC pipeline expansion faces new challengesCTV NewsKinder Morgan pipeline opponents furious about National Energy Board's Calgary HeraldKinder Morgan pipeline hearings denied extra security by BurnabyCBC.caMetroNews Canadaall 32 news…
  • 'We are treating this as a major lead': Wing part likely from Boeing 777, same ... - National Post

    30 Jul 2015 | 8:25 pm
    National Post'We are treating this as a major lead': Wing part likely from Boeing 777, same National PostSAINT-ANDRE, Reunion — Malaysia's prime minister said Thursday that a sea-crusted wing part washed up on the French island of Reunion in the western Indian Ocean will be sent for investigation to the French city of Toulouse, hub of the European Plane debris on remote island points to breakthrough in MH370 mysteryReuters CanadaMH370 search: Reunion debris 'very likely' part of planeBBC NewsPlane Debris Found Matches 777 Jet, Same Type as Missing MH370 Flight.ABC…
  • Mountie's confrontational traffic stop under investigation, reports say - Vancouver Sun

    30 Jul 2015 | 7:48 pm
    Vancouver SunMountie's confrontational traffic stop under investigation, reports sayVancouver SunVANCOUVER — A video that shows a Kelowna Mountie's confrontational encounter with a driver and her passenger is reportedly under investigation. RCMP Supt. Nick Romanchuk has told multiple media outlets that he has asked for a review of the video, ...Footage of 'mad' Mountie's traffic stop sparks investigationCTV NewsKelowna RCMP investigate after online video shows questionable traffic stopCBC.caCaught on video: Kelowna cop accused of distracted driving pulls over…
  • Man stabs six people at Jerusalem gay pride parade; suspect carried out ... - Jerusalem Post Israel News

    30 Jul 2015 | 7:13 pm
    Jerusalem Post Israel NewsMan stabs six people at Jerusalem gay pride parade; suspect carried out Jerusalem Post Israel NewsThe assailant, a Jewish man, was arrested; two seriously injured in attack; assailant is allegedly same man who carried out attack at gay pride parade ten years ago. Share on Facebook Share on Twitter. Six people were stabbed at the annual Jerusalem Attacker stabs six people during Israel gay pride paradeThe Globe and MailAttack on Gay Pride Parade Shakes Israel's Self-Image as Bastion of ToleranceNew York TimesRepeat attacker stabs 6 at Jerusalem gay pride parade,…
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    GlobalMarketingTactics.com

  • Zapier: 12 Hacks to Automatically Increase Social Media Effectiveness

    Sweta Patel, GMT Founder
    24 Jul 2015 | 10:49 am
    When you master social media marketing, you’re like the king of all fishermen. Your competitors throw out their lines and bring in a couple dirty soda cans while you pull in net after net of precious, valuable, yummy fish. You smile and wave goodbye to your seasick enemies as you end the day before sunset, having won the treasure hunt early on. Again. If you’re like most business people today, you’re identifying a lot more with the seasick suckers than the champion fisherman. In fact, you know exactly who that puffed up social media expert is, and you envy her. She makes it look so…
  • How to Instantly Create Sell-Worthy Content

    Sweta Patel, GMT Founder
    17 Jul 2015 | 3:06 am
    Want to capture readers for your content? Of course you do! Content is still the number one tool for spreading the word about your brand and selling your product. It is your weapon as you fight for a presence in the online world. So, what should you do? Here is a quick snapshot of the top tips for creating sell-worthy content: Let’s dive a little deeper into each of these points. Understand the Psychology of Busy Readers The first thing a reader does when he comes across your article is scan it. If it makes a good impression and seems to have what he is looking for, he will stay and give it…
  • 10 Ways to Immediately Achieve Marketing Growth For Your Passion

    Sweta Patel, GMT Founder
    10 Jul 2015 | 10:49 am
    No matter what industry you are in, every business shares one common goal: to GROW. The best way to ensure growth is to continually search out and apply what we have come to call “growth hacks.” Growth hacking simply refers to actions taken via marketing, design, sales, technology and customer service. These approaches are geared towards sparking positive movement in any or all of the different wings of a business. At Gbox labs, we make it a priority to test out and utilize new, innovative ways to market for growth. Here are ten effective methods and practices that WORK. Method #1: Link…
  • How to Use Twitter to Meet Your Marketing Initiatives This Year

    Sweta Patel, GMT Founder
    10 Jul 2015 | 10:31 am
    You’ve heard it before but I will say it again…when it comes to Social Media, you can’t just “set it and forget it.” If you aren’t “all in,” chances are you are not getting much out of Twitter at all. Those who truly benefit from the opportunities that Twitter offers are the ones who make it a part of their lifestyle. They are both consistent and focused in their actions. The purpose of this article is not to overwhelm you, but to help you effectively use Twitter to put your brand in front of the right people and get real results. You do this by participating in relevant…
  • The 3 Quickest Ways To Validate Your Content Through A/B Tests

    Sweta Patel, GMT Founder
    26 Jun 2015 | 1:44 pm
    The challenge of creating engaging content is not unique. In fact, 54% of small businesses report that they struggle in this area. Whether you find it easy or not, producing great content is a task you cannot ignore. At Gbox, we realized early on that our content is the key to driving traffic, nurturing leads and converting them into customers. If you fail to use content effectively, you are losing sales. Choosing YOUR Most Effective Content So how do you figure out which content will convert your target audience? How can you allocate your budget to different types of content effectively?
 
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    webstrategyplus.com

  • Tips for Getting Your Content the Attention It Deserves

    Web Strategy Plus
    5 Jul 2015 | 10:00 pm
    If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. The reason things simply don’t work that way is because there are so many businesses and other channels competing for people’s attention when they’re online. Since…
  • 5 Fundamental Rules of User-Friendly Website Design

    Web Strategy Plus
    16 Jun 2015 | 7:04 pm
    Even compared to just five years ago, far more businesses now understand that website design is about much more than just how a site looks. While visual appeal is very important, great design also places a major emphasis on website usability. Regardless of how good a site looks, if it’s difficult or confusing to use, it’s going to lose a significant amount of visitors. For businesses, that translates into missed opportunities to connect with potential customers. Since the last thing you want is to frustrate visitors so much that they leave your website and go to a…
  • SEO Game Changer – Twitter and Google Finally Agree to a Search Deal

    Web Strategy Plus
    27 May 2015 | 9:51 am
    Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company. While there have been plenty of signs that point towards correlations between content that performs well on Twitter doing the same in Google rankings, there have continued to be obstacles for Google to fully utilize all of the new data that is created on Twitter. Specifically, Google had to use their bots to crawl through this massive amount of…
  • Google Algorithm Update Makes Mobile Friendly Websites Critical

    Web Strategy Plus
    13 May 2015 | 1:00 am
    When businesses think of important dates in April, the 15th is usually the first one that comes to mind. While it’s definitely important to be on top of your books and taxes, this April is going to have another very significant date. The date that’s going to be on the mind of businesses across numerous industries is April 21st. And the reason that so many businesses are going to be thinking about this date is because Google recently announced that they’re going to be rolling out a new algorithm. If you’ve been in business for even just a few years, you may have…
  • Search Marketing Advice for 2015

    Web Strategy Plus
    1 May 2015 | 12:19 pm
    There is no better time to take a look at one’s digital marketing practices than at the start of the year. Both 2015 and 2016 are gearing up to be exciting for advertisers and businesses with a number of planned changes to search engines as well as what is sure to be a few unexpected twists and turns. For those that are ready to make the most out of 2015, here is some advice to improve your online presence and stay ahead of the competition: Target Your Traffic More Accurately Internet traffic is becoming more and more sophisticated, and this means that almost everyone needs to rethink…
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    Socedo Blog

  • Mastering the Art of the Social Post

    Aseem Badshah
    29 Jul 2015 | 9:00 am
    Why Social Media Involves More Precision Than Blind Emotion Guest post by Andrew Smith of TSL Marketing Social media posts have turned into such a knee-jerk exhibition. People want to get their opinions out quicker than the next guy to stay fresh. Who wants to be the second or third person to comment about the latest of episode of Game of Thrones? Not me. However, in the midst of knee-jerk reactions, we are left with a lot of jerks. These are people I’d classify as irresponsible posters. Those would be the individuals that post their opinion about ‘Game of Thrones’, but also manage to…
  • Marketing is From Mars, Sales is From Venus

    Aseem Badshah
    27 Jul 2015 | 10:02 am
    The book, “Men are from Mars, Women are from Venus” takes a humorous approach to why we always think the opposite gender is so confusing. When thinking about sales and marketing, I couldn’t help but notice that they seem to hit a similar obstacle. There a long running joke that marketing and sales can never seem to see eye-to-eye. But, it’s really not funny when sales feels like they are not getting quality leads or marketing doesn’t understand why it’s so hard to sell their products when they have “great” content. Sometimes sales teams doesn’t feel the benefit intangible…
  • 4 Mistakes You’re Making With Your Lead Gen Strategy

    Aseem Badshah
    24 Jul 2015 | 9:53 am
    Now that marketing involves so much more than it did a few years ago, it’s easy to lose sight of ways you can improve certain parts of your marketing efforts – especially when it comes to lead generation. Many people lose sight of their lead generation strategy because they think that once it’s in place, you will not have to worry about tweaking it. Well, that’s simply not true. Just because you keep generating content does not mean that leads are going to magically appear. Content helps, but so does an evolving lead gen strategy. Alas, have no fear! We are here to help you revamp…
  • Case Study: How to Dramatically Cut Your Social Selling Time

    Aseem Badshah
    22 Jul 2015 | 10:01 am
    “My go-to automation tool is Socedo. I love Socedo because it automates social selling, which I previously spent hours on everyday.” Adam Johnson, SEO Specialist at QuoteWizard QuoteWizard is home to a network of licensed insurance agents from top nationwide providers as well as local, independent agents. People who are interested in comparing insurance quotes can visit their site so that they can make sure they’re getting the best deal possible. That person then becomes a lead for the insurance agents in QuoteWizard’s growing network. QuoteWizard was founded in 2005 and began to…
  • New Socedo Conversion Tracking Adds More Value to Your Socedo Leads

    Aseem Badshah
    20 Jul 2015 | 9:00 am
    Much of the work marketers do is focused around telling a story about how customers interact with our content and ultimately convert. At Socedo, we know you have to do the same. With that in mind, Socedo is now giving you conversion tracking data by providing you with a tracking code and a new Socedo tracking link! The conversion tracking we created helps you see how effectively your DM clicks lead to valuable customer activity on your website, whether is is a download, sign-up, or form submission. How this works Conversion tracking may be new to you, but don’t worry. We’ll help you…
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    SEO and Social Media Marketing Agency in Barnsley Yorkshire » Blog

  • Tips for Making your Social Media Audience more Valuable

    Mark Woodcock
    29 Jul 2015 | 1:15 pm
    The more valuable your social media audience is, the more useful it becomes in helping you meet your marketing goals. You can grow a massive Facebook or Instagram following, but if your audience doesn’t respond to your calls to action or interact with your business, you are missing out on big social media marketing opportunities. Making your audience more valuable will benefit your overall efforts and make your online marketing and branding more effective. Attract your Target Market If you want to see results, your social media audience needs to be made up of people who are part of your…
  • How to Use the Top 10 Content Marketing Tools

    Mark Woodcock
    28 Jul 2015 | 1:31 pm
    Moz has released the results of its 2015 online marketing industry survey. The research gives an inside look at how the internet marketing world is developing and by looking at its results, you can find ways to enhance your own strategies. This year, more than 3,600 marketing professionals responded to the survey, and just one of the interesting findings is a list of the 10 most popular content marketing tools. Here’s what each one does best and how you can use it at your business. Image source. 1 — Google Alerts Google Alerts is a simple tool that allows you to sign up for email…
  • Secret Content can Add that Extra “Something” to your Marketing

    Mark Woodcock
    27 Jul 2015 | 3:00 pm
    Secret content, content that only some people have access to or that readers have to sign up to receive, can do a lot for your online marketing. It’s a tactic that most businesses can use to promote their brand, attract a larger audience and market their products. Two Types of Secret Content There are a few different ways you can use secret content. First, you can make content available to only some members of your market. Think email subscriptions, sites that require registration and social media groups. While this kind of content isn’t readily available to everyone, anyone can sign up…
  • How do I promote my eBook? Planet eBooks offers the solution

    Lindsey
    27 Jul 2015 | 6:24 am
    Bigfoot Digital is delighted to be working with ebook advertising platform, Planet eBooks. Planet eBooks offers authors in both the UK and USA to promote their free Kindle books to an ever growing audience of avid book readers through their dedicated Facebook pages. Over the course of the past 12 months the team at Planet eBooks has been working hard to grow and nurture their social media communities on Facebook, Twitter, G+ and Pinterest and shares a vast array of ebooks on a daily basis. They understand how frustrating it can be for authors who have likely shed blood, sweat and tears…
  • 4 Times you Don’t want to Leave your Online Market Waiting

    Lindsey
    24 Jul 2015 | 11:04 am
    There are few things more annoying than waiting when you’re in a hurry. Even when we aren’t in a hurry, we expect businesses to serve us quickly and efficiently, and this holds true for online service too. There are some scenarios in your online marketing efforts where leaving customers and potential customers waiting can damage your reputation, cause you to lose sales and have a negative impact on your promotional efforts. Website Functionality The last thing you want to do is scare site visitors away with a site that isn’t functioning properly. People come to your website to find…
 
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    Clixlogix

  • Google Sends Webmasters Warning Emails Re : CSS & Javascripts

    ankush clix
    29 Jul 2015 | 5:41 am
    After Panda Update 4.2 rolling out last week, Google is now requesting webmasters to not block their Javascript and CSS files. This update is more of an “On Page” factor versus the earlier Panda update. Google is finally taking the matter seriously! Google is sending out “Warning” emails to webmasters via Google Search Console that Googlebot cannot access their CSS and JS files. We woke up this morning to this e-mail for one of our client’s website: Matt Cutts too talked about not blocking the Javascripts & CSS back in 2012. Here is that video- The webmaster guidelines…
  • Google’s Panda Wakes Up After 10 Months – Update 4.2 Rolls Out

    admin
    23 Jul 2015 | 12:46 am
    After last week’s Google Penguin Update information, coming from Google’s Gary Ilyes – this weekend the Google Panda finally woke up from its slumber after a 10-month long nap and has since started to slowly roll out to the length and breadth of the internet. For the uninitiated, Google’s Panda Algorithm is a search filter designed by Google to prevent the websites with poor quality content from showing up high on Google search results. A few months ago Google also hinted that its going to target doorway pages. Its possible that this Panda roll-out could impact such…
  • 5 WordPress Membership Plugins That Don’t Suck

    admin
    22 Jul 2015 | 7:09 am
    Not long ago, in our blog about – OpenSource Shopping Carts, we discussed how “The Internet” has became a lot more than just a medium of huge information repository. There are a lot of ways in which you can set up an online business. The baseline of any successful online business is having a product or a service or content that the users want to buy or access. Second to Ecommerce websites, Membership websites are one of the most widely used mediums of online business. The major advantage of a membership website is that it provide you with a steady and recurring flow of income, which…
  • Google Clarifies On Influence Of TLDs On Organic Rankings

    admin
    21 Jul 2015 | 10:46 am
    Since the new batch of latest .TLD domains were released there has been a much ado among webmasters about how they might impact SEO value. Several webmasters catering to international audience saw ccTLDs (Country Code TLD) to be a lurking opportunity to rise up SERPs for local results. Similarly, webmasters who wanted to dominate a particular service/product niche found gTLDs (generic TLD) as an opportunity to establish themselves as a branded leader for their niche. As more clients become aware of this TLD expansion, more Internet Marketing Agencies & their decision makers  face several…
  • No Penguin Updates For A Few Months – Google’s Gary Illyes

    admin
    13 Jul 2015 | 3:20 pm
    Google’s Gary Illyes has hinted that there would not be a Penguin Update for a few months to come. It is noteworthy that Penguin refresh was quite frequently rolled out through 2013 and is known to affect websites that have poor backlink profiles.  However, it seems that next Penguin update won’t be rolled out for sometime now. @mrjamiedodd No. Penguin refresh is months away — Gary Illyes (@methode) July 11, 2015 In past, Gary, at SMX advanced admitted that current Penguin Rollouts are extremely slow & Google is working tirelessly to make them realtime in nature. Its a…
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    Kim Garst Boom Social - Social Selling Strategies That Actually Work

  • What Do People Love to Share on Social Media?

    Kim Garst
    27 Jul 2015 | 2:30 am
    Imagine if you knew exactly what types of content people loved to share on social media. This would give you an insider’s perspective on exactly how people use social networking sites, and what types of content YOU should share for maximum impact. Fortunately, this infographic by web design agency, Go-Gulf, reveals exactly what types of content […] The post What Do People Love to Share on Social Media? appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • How to Overcome the Fear Factor of Going Live on Periscope

    Kim Garst
    22 Jul 2015 | 5:17 am
    By now, I’m sure you are well aware of Twitter’s live streaming app, Periscope. If you’re not, you might want to check out some recent pieces I’ve written about the platform: 7 Ways to Engage Your Audience on Periscope 5 Quick and Easy Ways to Use Periscope to Drive More Sales In short, Periscope is […] The post How to Overcome the Fear Factor of Going Live on Periscope appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • A Quick and Easy Formula for Writing Clickable Blog Titles

    Kim Garst
    15 Jul 2015 | 8:05 am
    How much time do you spend coming up with your blog titles? 5 minutes? 10 minutes? Less? Do you choose a title before you write a post, while you are writing it, or afterwards? Do you have a set strategy or framework for choosing the perfect title, or does it vary depending on your subject […] The post A Quick and Easy Formula for Writing Clickable Blog Titles appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • 7 Ways to Engage Your Audience on Periscope

    Kim Garst
    13 Jul 2015 | 2:30 am
    Twitter’s livestreaming app, Periscope, continues to take social media by storm. Both small and large businesses are using the platform to engage in new and unique ways with their audiences. But as with any new tool or app, it can take some time to figure out how best to utilize it. This post will cover […] The post 7 Ways to Engage Your Audience on Periscope appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
  • COMING SOON! Buyable Pins – Pretty Pinteresting, Right?

    Kim Garst
    8 Jul 2015 | 2:30 am
    Exciting news: Starting soon, you will be able to buy and sell right from WITHIN Pinterest! Products will have a blue ‘Buy it’ button right next to the ‘Pin it’ button. These buyable pins will look something like this: Here’s how it will work: Users simply click on the Buy it button, and are then […] The post COMING SOON! Buyable Pins – Pretty Pinteresting, Right? appeared first on Kim Garst Boom Social - Social Selling Strategies That Actually Work Kim Garst
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    Jobhop's blog

  • Get A Job Using Twitter Tweet Chats

    Jobhop Jobhop
    29 Jul 2015 | 12:02 am
    Are you using Twitter to its full potential? If you're not then you're not alone, many people are missing huge opportunities on Twitter. The Twitter tweet chats are a great way to find your dream job.
  • 10 Tweets Not To Tweet If You Want To Keep Your Job

    Jobhop Jobhop
    26 Jul 2015 | 6:46 am
    There are some tweets which can be truly damaging for the company you work for. Many companies don't educate their employees on what not to tweet but what to tweet, they just expect their employees to know. That isn't always the case though.
  • Take Your Dog To Work And Be More Productive

    Jobhop Jobhop
    22 Jul 2015 | 1:00 pm
    It's true! Work environments which are dog friendly are more productive. Why is that? How can a few dogs in the workplace create extra productivity?
  • A Job Journey From Apprentice To Directors Assistant

    Jobhop Jobhop
    21 Jul 2015 | 6:02 am
    We're always looking for job journeys to share with the Jobhop community. This week we have a chat with Mitchell Vale from the Redcat Partnership which is situated at No8 Thorpe Road, Norwich
  • Is Your Employer Brand Worth Tweeting About?

    Jobhop Jobhop
    19 Jul 2015 | 2:57 am
    Shouting out about your company and how great it is to work there will help to attract great candidates. If you have a good employer brand don't keep it to yourself, your employer brand is worth peoples attention.
 
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    What's Next Blog

  • Google and Facebook race to provide global connectivity

    BL Ochman
    30 Jul 2015 | 5:10 pm
    By B.L. Ochman Balloons and drones will deliver universal Internet access> Dueling announcements were made by Google and Facebook this week about their respective missions to provide universal connectivity to the two thirds of the world’s population that does not have Internet access. Google’s Project Loon announced that it has signed a deal to make Sri Lanka the first country with universal connectivity – using balloons that travel at the edge of space. Mark Zuckerberg announced that Facebook’s Internet.org has developed and tested solar powered drones that use lasers…
  • Huff Post will cover Donald Trump campaign as entertainment

    BL Ochman
    29 Jul 2015 | 7:08 pm
    Is Donald Trump is a candidate or a clown? Huffington Post is categorizing Donald Trump as a “sideshow” and has announced that they will no longer cover Trump’s campaign as news. Danny Shea, editorial director and Ryan Grimm, Washington Bureau chief jointly announced: “After watching and listening to Donald Trump since he announced his candidacy for president, we have decided we won’t report on Trump’s campaign as part of The Huffington Post’s political coverage. Instead, we will cover his campaign as part of our Entertainment section. Our reason is…
  • Poof! All Twitter profile background images disappear

    BL Ochman
    29 Jul 2015 | 6:21 pm
    Last week, without warning, Twitter removed the custom background images from all 300 million+ Twitter profile pages. The backgrounds on all user timelines are now blindingly white. Now there’s plenty of room for ads. Sigh. Your custom masthead and photo or avatar remain, but the customized backgrounds that tens of thousands of people created, or paid designers to create, are history. Drew Olanoff, writing in Techcrunch said “…the possibilities, and something I’ve heard, is that Twitter wants more control of its ad display experience. For example, if the company were to…
  • #AmazonPrimeDay Bashing Was Fun, But Sales Are Up

    BL Ochman
    16 Jul 2015 | 6:18 pm
    By B.L. Ochman But sales were up 80%! Amazon promised that #AmazonPrimeDay, July 15, would have “more deals than Black Friday.” Alas, it didn’t turn out that way and shoppers took to social media to complain, with hashtags including #PrimeDayFail, that the deals were more like a bad garage sale. The bargains were few and many of the deals were downright weird. But the weirdest one of all has to be the giant blue 55 gallon drum of All Natural Passion Lube. No, it’s not from The Onion Here’s the product description: “What are you going to do with all this lube?!
  • Starbucks’ CEO Howard Schultz Spearheads 100kOpportunities

    BL Ochman
    15 Jul 2015 | 3:28 pm
    By B.L. Ochman There is no shortage of talk about the economy – but, sadly, it’s just talk. Except when it comes to Starbucks’ CEO Howard Schultz. Schultz is spearheading The 100,000 Opportunities Initiative, a plan, with 16 other companies to create jobs for Americans age 16-24 — 5.6 million of whom are currently unemployed. “At the same time,” according to Starbucks, “there are 3.5 million unfilled jobs in the U.S. Jobs that do not require a four-year degree – sometimes called middle-skill jobs – make up the largest part of the labor market in…
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    FRANk Media

  • Will innovations like Kompyte change the competitive landscape?

    Beth Hawkins
    22 Jul 2015 | 4:45 pm
    We’re always on the look-out for new and innovative tools when it comes to measuring online and advertising efforts, and more often than not, we’re underwhelmed by whats on offer. Cue Kompyte! This tracking tool appears to be different, as allows you to monitor your competitors moves and KPI’s to stay one step ahead. Kompyte →
  • Social Media: The next major driver of mobile money transfers?

    Tracy Lynch
    21 Jul 2015 | 7:45 pm
    Some would argue that it already is in some locations with Snapchat, Facebook and WeChat embracing payment services. Our mobile phones have increasingly become a major part in our banking processes with apps, transfers and cardless cash options. And paying with your mobile has never been easier too with the growing success of providers like →
  • Top YouTube Videos – July

    Beth Hawkins
    21 Jul 2015 | 4:45 pm
    We all love watching videos, and with over 40 billion videos being viewed on YouTube daily we are clearly spending a lot of time on this platform. That’s not to say, however that everything uploaded to YouTube is of quality, so YouTube has made it even easier my collating the top trending monthly videos. Check →
  • Facebook Hot Topics: June 2015

    Beth Hawkins
    15 Jul 2015 | 9:34 pm
    Wondering what’s going on the world, be it in your city, country or even just celeb-land? If you’re anything like us, the number one place you go to for this information is Facebook. Whether it’s posted by your friends, old college mates, or the brands or publishers you follow. People talk, a lot, on Facebook. →
  • Messenger becoming a standalone platform from Facebook

    Beth Hawkins
    15 Jul 2015 | 9:15 pm
    Facebook Messenger has revolutionized the way we communicate with others. Remember the old days of having to awkwardly ask someone for their number? Now all it takes is a cheeky name search and you can chat away with that guy or girl from that bar. And now, it appears the social network wants to bring →
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    Number Direct » Articles

  • How Mobile Gaming Graphics Have Improved Over Time

    Editor In Chief
    29 Jul 2015 | 3:51 am
    We look at how gaming graphics have evolved over the course of the last 20 years, from the simplistic floating shapes of the '80s to the advanced modern tech.The post How Mobile Gaming Graphics Have Improved Over Time appeared first on Number Direct.
  • How to Navigate A-Level Results Day

    Daniel Goss
    28 Jul 2015 | 4:36 am
    Breeze through the chaos of A-Level results day with our quick and easy guide.The post How to Navigate A-Level Results Day appeared first on Number Direct.
  • How To Cancel Your Amazon Prime Membership After Prime Day

    Kathryn Kearns
    24 Jul 2015 | 8:15 am
    There are many reasons why one would sign up to Amazon Prime, but it's not for everybody. Here is how you can cancel your membership if you want to.The post How To Cancel Your Amazon Prime Membership After Prime Day appeared first on Number Direct.
  • Save Money At Asda With Their Delivery Pass

    Dan
    23 Jul 2015 | 2:44 am
    The Asda delivery pass could be cutting the cost of your home orders on food, groceries, etc. From prices to pass types, here is what you need to know.The post Save Money At Asda With Their Delivery Pass appeared first on Number Direct.
  • The Lowdown On Protecting Your Natwest Account From Fraud

    Daniel Goss
    22 Jul 2015 | 7:03 am
    Fraud is a scary prospect for banks and ordinary people alike. This article aims to help you protect yourself against scammers and frauds.The post The Lowdown On Protecting Your Natwest Account From Fraud appeared first on Number Direct.
 
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    TheeDesign Studio

  • How to Boost Your Brand Using Visual Storytelling [Infographic]

    Lauren Curatola
    29 Jul 2015 | 4:00 am
    Visual storytelling is one of the marketing industry’s newest buzzwords. It allows businesses to connect and engage with their audience on a new level, with the hope of ultimately creating a new loyal brand ambassador. Why use visual storytelling? Because humans are visual beings – we like colors and pretty images; pictures that make use feel something. And visual storytelling gives you, the business owner, the opportunity to spark feelings in your audience using quality images. Consumers can see your visuals, emotionally connect, and then make a purchasing decision –…
  • Google Ad Grants for Nonprofits

    Sharon Dawson
    27 Jul 2015 | 5:00 am
    Did you know your non-profit organization can get $10,000 to spend on Google ads monthly – for free? And that amount can increase to $40,000 a month after a few months? Learn how you can take advantage of this great deal with the Google Ad Grants program. What is Google Ad Grants Google created the Ad Grants program to support the non-profit community. It allows charities to spend $10,000 per month on AdWords advertising to help get them found on Google search result pages. It can be used to promote their work, get more volunteers, and increase their visibility. Non-profits are given a…
  • Video SEO Tips for Your Marketing Strategy

    James Pate
    20 Jul 2015 | 4:00 am
    In order to make a video that ranks well in search engines and helps your overall marketing strategy, you need to have content that is useful to your viewers and you need to properly optimize the video for search engines. Video Content Creation Many make the mistake of obsessing over making the perfect video and end up releasing little or no video content. While there are some basic video production strategies you should employ, you should be focused on putting out a good amount of useful content.  I have seem some great videos from businesses that are nothing more than someone talking…
  • Celebrating World Emoji Day :)

    Heather Leah
    17 Jul 2015 | 4:00 am
    You may not realize it, but those little yellow smiley faces—popularly known as Emoji—represent a complex system of modern day linguistics and a history that dates back to cuneiform. In fact, with 73% of people using some kind of text messenger system, Emoji may well be the next evolution of the human language. How Can a Simple Emoji Be So Important? It’s very easy to misinterpret a text-only comment, when body language and intonation aren’t present. As a response to increasing miscommunication on digital devices, Emoji were developed in Japan by Shigetaka Kurita in the 1990’s. Even…
  • 100 Most Popular Emojis on Instagram [Infographic]

    Lauren Curatola
    15 Jul 2015 | 4:00 am
    We can speak volumes without words. Sometimes a yellow smiley says it all. Instagram, known for its highly visual content, has seamlessly connected the Emoji and the Hashtag, allowing users to communicate all their emotions through filtered photography and Emoji icons. In recent years, Emoji have enjoyed extensive popularity, particularly with the Millennial audience. Their ability to break language barriers and leap generational divides while using minimal verbiage makes them valuable in the social media and marketing arena. In honor of World Emoji Day this Friday, we’re exploring the…
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    ME Marketing Services, LLC

  • Why Marketing & Advertising is Storytelling

    Sarah Voiselle
    28 Jul 2015 | 4:00 am
    Sarah Voiselle You can primp and polish almost anything to make it gleam and glimmer, but making something beautiful doesn’t make it unique and doesn’t make it effective.   The same can be said with advertising and PR. You can devise the most astounding campaign that implements every creative tool in the book and then some, but if your message doesn’t resonate with people, you have lost.   This summer I had the privilege of attending the Cannes Lions International Festival of Creativity, where I absorbed the knowledge and advice advertising and PR professionals had to give…
  • Mind Your 10 P’s So There Won’t Be Q’s

    Alice Mathews
    22 Jul 2015 | 4:00 am
    Alice Mathews Being a baby boomer has advantages. A lifetime of battle scars have healed as common sense, especially when it comes to social media. Here are 10 P’s this middle-aged marketer knows for sure to help prevent questions about you or your business: Privacy is in the past. No self-respecting phone today is without a camera. Look around and see who is photographing you, and be aware you could be the next online sensation. Pause before you post. Even with editing capabilities, chances are you have had Posters Remorse. Follow your own intuition; pause, read, re-read, make sure you are…
  • 7 Easy Ideas to Improve Your Blog

    Mandy Edwards
    16 Jul 2015 | 4:00 am
    Mandy Edwards If you are not blogging for your business, you are missing out. By publishing fresh, new content on a consistent basis, you are giving people a reason to come back to visit your site. The more people to your site means more traffic, which means more opportunity to convert them into loyal fans and one day, customers. Of course some blogs have all the bells and whistles they install while some are very plain and simple. You need to go with what fits your business’ personality and branding. No matter what you do, you need to always be working to improve your blog. Here are 7…
  • Here We Grow! Cool Tools for Small Business Growth

    Jennifer Hanford
    10 Jul 2015 | 4:00 am
    Jennifer Hanford After finally launching their startups off the ground, the next step that most entrepreneurs and small business/startup owners dream of is watching their new businesses grow. Whether a startup grows into a larger SMB (small and medium-sized business) or into a larger enterprise depends upon many different factors. And although some of the factors related to small business growth are truly random, successful growth requires strategy. One smart strategy for small business growth is finding the right tool or tools from the get go. Small business growth and taking your business…
  • 5 on the 5th Interview: Peg Fitzpatrick

    Mandy Edwards
    6 Jul 2015 | 4:30 am
    Mandy Edwards Peg is everywhere! She’s a social media pro, an author and seems to be Guy Kawasaki’s right hand! I met Peg through the Social Solutions Collective and have a lot of respect for her. From the way she handles her social media posting to her book, Peg is one of the few who actually walks the talk. When I was deciding who I wanted to interview, I knew I had to get Peg on here. Read her responses below and definitely go follow her on Twitter and Google Plus! Name:  Peg Fitzpatrick Title: Author, social media strategist Website/Blog: http://www.pegfitzpatrick.com Twitter…
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    Minneapolis Social Media Marketing

  • Getting the Most Out of Yoast–an SEO Tutorial

    Jens Pinther
    23 Jul 2015 | 7:50 am
    It can be easy to ignore excellent plugins on WordPress. Sometimes you just want to write a damn blog post and move on with your day. But Yoast isn’t something to overlook. WordPress SEO by Yoast is a fantastic tool, yet it won’t do you much good if you don’t know how to use it well. Here’s an SEO tutorial that should help you with that: First, the WHY: Yoast is a plugin that makes sure you have your SEO ducks in a row. These are SEO ducks. In a row. It’s because we used Yoast. Having your SEO ducks in a row means that your post, with all the work you put into…
  • Getting Started with Your Business Online

    Nicole Harrison
    14 Jul 2015 | 4:17 pm
    Let’s say you are starting a new business, or perhaps you are finally deciding to bring your business online. How do you get started? This is a guide with some basics. The actual, specific strategy for every business will be unique, and there are many questions you will have to answer based on looking at your own business, not a general model. Some basics to get you started with that are below. Your name and URL The first thing is probably the most important. What are you naming yourself? If you are an existing business and you already have a name, this is still something to think…
  • Make Blogging Suck Less: How to Be Your Own Editor

    Jens Pinther
    26 Jun 2015 | 9:40 am
    Not every business has the luxury of having its own editor on staff. Not every company has enough staff to even grab a second pair of eyes on a piece. Especially if you don’t have the budget to have someone edit for you, you are on your own! If you’ve gotten over your writer’s block and created some not-so-bad-if-you-don’t-say-so-yourself content, it’s up to you to make sure that your writing is free of grammatical blemishes. It’s your responsibility to publish/send content that is not going to embarrass you as the writer or the company you’re…
  • Make Blogging Suck Less: How to Have Plenty to Write About

    Jens Pinther
    19 Jun 2015 | 10:55 am
    You may have found that people who know anything about digital marketing will tell you that in order for your website to be at its best, in order for your company to get the most out of its branding and marketing strategy, you need to keep an updated blog. And at first, this may not seem so bad. It might sound kind of fun to write a little post about what an enthusiastic and quirky small business you are. You may write a post or two and maybe even enjoy yourself while doing it. But then, you realize blogging can really suck. There is a lot of pressure to update your blog as much as possible.
  • The Ultimate Blog Post Writing Guide

    Jens Pinther
    8 Jun 2015 | 7:19 am
    You’ve done it. You’ve opened the “new post” page and you’re sitting down at your laptop. Now what? We have broken down the writing of a good blog post into 3 parts–Planning, Writing and Editing. The most important thing to remember is that you don’t have to be an expert writer to publish a great post; you just have to be an expert about what you do–or at least good at pretending you’re an expert! Plan Some people can sit down and write without coming up with a plan, but chances are, if you’re like me, you’ll need to think…
 
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    Oracle Social Spotlight

  • Employee Advocacy, Part 2: Putting Employees in Motion

    Maggie Schneider Huston-Oracle
    28 Jul 2015 | 12:09 pm
    In the second installment of this series on Employee Advocacy (EA), we are discussing strategies to  engage employees in advocacy. Part one discusses what EA is and why it’s important. It’s really lovely to talk about how 500 employees could relay your message to a potential audience of 50,700, but it’s a lot harder to make those numbers happen. Here’s how we do it: Begging is not a good look (unless you have fur). 1. Executive Buy In This topic alone could be a blog post in and of itself, but suffice it to say that no one will do extra work for free without the boss saying,…
  • Employee Advocacy, Part 1: What Is It, And Why Does It Matter?

    Maggie Schneider Huston-Oracle
    22 Jul 2015 | 9:23 am
    We’re diving deep into the topic of employee advocacy (EA) during July. The first in a three part series, this blog explores what EA means, and why it’s an essential part of your social media strategy. What is Employee Advocacy? Simply put, EA is when your employees champion your company. It can take many forms - everything from a discussion at a dinner party (“I’m so excited about our new product!”) to a formal content-sharing program. The Arthur W. Page Society’s “7 Principles” expresses this idea beautifully: “Realize a company’s true character is expressed by its…
  • Congratulations, Brand Networks and Oracle Data Cloud!

    Maggie Schneider Huston-Oracle
    20 Jul 2015 | 8:05 am
    Facebook recognized the Oracle Data Cloud and Oracle Social Cloud partner Brand Networks with “Excellence in Innovation” for their creative programs to assist marketers.  The Oracle Data Cloud was recognized for the Datalogix Relevancy Engine, which Facebook highlighted in saying: “[Oracle Data Cloud] helps grocery stores reach existing customers on Facebook with personalized coupons, recipes, and deals. Advertisers use information about past aggregate and anonymous purchases in stores along with dynamic product ads to deliver promotions to actual and likely…
  • How Businesses Can Market on Live Streaming Apps (Like Periscope or Meerkat)

    Maggie Schneider Huston-Oracle
    16 Jul 2015 | 8:50 am
    Oracle’s Senior Content Manager, Maggie Schneider Huston, discusses how brands can get the most from the live-streaming apps.   While watching the All-Star game a few nights ago, my husband’s phone pinged with an alert. “What’s that?” I asked, perpetually curious (and slightly nosy). “Periscope alert,” he responded. “Aaron Paul is live streaming.” He clicked on it, and we watched Aaron Paul show us a bird’s nest that was hanging under the eaves in his house for five minutes. Pretty stupid, right? It wasn’t riveting TV. It wasn’t breaking news, or a viral video, or…
  • So You Think You Can Be a Software Engineer

    Maggie Schneider Huston-Oracle
    10 Jul 2015 | 7:16 am
    As part of an ongoing series of profiles of Oracle Social Cloud employees, we spoke with Sriti Kumar about what it takes to be a Software Engineer, Global Team Lead. Sriti Kumar, Software Engineer, Global Team Lead, Oracle Social Cloud First of all, what do you do?  Fundamentally, I’m a problem solver. I lead the teams in China and India. Our primary responsibility is to triage problems and fix those that don’t need a code fix. (Our engineering team handles the coding.) We handle everything else: data problems, API issues, etc. Given our domain knowledge of the platform, we work with…
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    SteamFeed

  • How Better Personalization can Help Drastically Improve Your Conversions

    K S Bisht
    30 Jul 2015 | 12:23 am
    Even as technology improves drastically, our experience of shopping remains the same as always. We still love the “window shopping” aspect of buying things, browsing through numerous products before making an informed decision. Buying your son a helicopter during your office lunch? Picking up a pair of shoes and perhaps some new socks to go with them? Browsing through groceries online? The possibilities are limitless. But think of the shopping assistant who finds for you that matching pair of earrings when you buy a dress. Would you have even thought to buy that earring, had it not been…
  • Building Content Bench Strength

    Andrew Jenkins
    29 Jul 2015 | 11:11 pm
    Do the following situations sound familiar: Are you struggling to keep up with your content requirements? Are you only developing content authored by you and your organization? Are you reaching enough of your audience? Do you see a decline in reach and engagement in your social channels? There is no shortage of advice about the best time to post and the optimal number of posts to share for a particular social media channel.What if analysis related to posting optimization shed light on a potential dilemma for content marketers? What if the dilemma was that organizations were doing one or more…
  • 4 Agile Collaboration Tools to Manage Your Project Better

    Sebastien Boyer
    29 Jul 2015 | 12:28 pm
    There are several project management tools out there, but not all allow agile task tracking and real-time collaboration. Why agile? Because agility is the key to successful project management. It is your way to move forward and adapt to changing situations easily, with the ability to think and take decisions quickly. Agile project management and collaboration system is based on incremental and iterative development. Collaboration plays a key role here in order to promote a flexible planning strategy, evolutionary development and delivery. Agile project management is a time-boxed iterative…
  • Startups — Legal Matters: Controlling Digital Assets

    Kathy Ossian
    27 Jul 2015 | 8:20 pm
    Over the past three months, I have addressed key legal fundamentals in launching a new business venture, ways to protect your “public face” with customer agreements and balancing big data and privacy. This month, I discuss maintaining control over your business’ key digital assets. Specific topic include: • The role of digital assets in today’s business environment • Differentiating business and personal accounts • Recent lawsuits over digital assets • Keys to keeping control over your digital assets We live in a Digital Age Almost every business, regardless of industry,…
  • How Much of the Internet’s Potential are You Wasting?

    Randy Milanovic
    27 Jul 2015 | 11:50 am
    There is an interesting dichotomy floating around on the Internet. On the one hand, the web (and social media specifically) is supposed to be fostering creativity and individual expression. On the other hand, the partisan and anonymous nature of the Internet is fuelling a stronger and stronger herd mentality. A distance that causes people to act as they were wearing a mask. The result is that more and more people are acting different than they would in real life. The Problem With Masks Although I don’t necessarily consider myself to be the greatest thinker, I have been known to go against…
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    Devumi

  • Pinterest Marketing Strategies and Tips for Repins and Likes

    Matthew Yeoman
    24 Jul 2015 | 12:28 am
    When it comes to Pinterest marketing strategies, I can tell that very few businesses are really making a plan and taking advantage of this incredible online marketing opportunity. Doing searches for a basic keyword, like “Pinterest marketing” shows me about 1,600 searches/month. “Facebook marketing” has around 18,100/month for comparisons sake. And this is all despite […] The post Pinterest Marketing Strategies and Tips for Repins and Likes appeared first on Devumi.
  • Get More Vine Followers Fast!

    Matthew Yeoman
    17 Jul 2015 | 1:27 am
    Getting more Vine followers can be a bit tricky. This new social media marketing platform is a combination of YouTube and Twitter, with a heavy influence from Twitter’s success via limitation. With Vine videos being limited to six seconds, Vine users are finding all new ways to make statements quickly, while also making them often. […] The post Get More Vine Followers Fast! appeared first on Devumi.
  • How to Create a YouTube Account From 1st Click to Last

    Matthew Yeoman
    10 Jul 2015 | 2:35 am
    YouTube is fast becoming the go to online platform for businesses looking for new ways to promote their brand, and for individual looking for fame and fortune. Learning how to create a YouTube account is a simple process that will be looked at, step by step, in this example filled article. Not only will I […] The post How to Create a YouTube Account From 1st Click to Last appeared first on Devumi.
  • When You Should Buy SoundCloud Followers to Grow your Fanbase

    Matthew Yeoman
    3 Jul 2015 | 2:20 am
    Every musician on SoundCloud wants the same thing – more fans. From that they want more SoundCloud fans, more people at their concerts, more people buying their merchandise, and more people throwing their underwear at them on stage. You can buy SoundCloud followers to help you get to that point in your career, and this […] The post When You Should Buy SoundCloud Followers to Grow your Fanbase appeared first on Devumi.
  • How to Get Twitter Followers using Basic Psychology

    Matthew Yeoman
    26 Jun 2015 | 10:02 am
    You all know from reading this blog that I spend quite a bit of time writing about social media, thinking about social media, and arguing with the @Devumi Gorilla about what the Devumi Twitter account should do next. What you may not know is that, a lifetime ago, I studied psychology and sociology in college. […] The post How to Get Twitter Followers using Basic Psychology appeared first on Devumi.
 
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    Leadtail

  • 75 Benefits of Social Marketing [Infographic]

    Sherman Standberry
    27 Jul 2015 | 12:18 pm
    How many benefits of social marketing can you think of? Social media can be used in so many ways – to develop your brand, increase SEO rankings, distribute content, acquire leads, and more. While many blogs talk about these benefits, […]
  • 15 Tools to Improve Your Social Media ROI (on a budget)

    Nick Rojas
    14 Jul 2015 | 11:32 am
    Great social campaigns don’t have to cost a lot to be effective. You can make your social media approach easier and more results driven by using free or low-cost tools to create content, measure results, organize scheduling and identify influencers. […]
  • B2B Social Media: 5 Practices for Doing It Right

    Carter Hostelley
    6 Jul 2015 | 10:41 pm
    I loved doing puzzles with my brothers when I was a kid. But every time we shook out the pieces to a new one, an argument would break out about how to begin — find pieces with edges, group the […]
  • Three Strategies for Getting the Most Out of Social Influencer Campaigns on Vine

    Nick Cicero
    28 Jun 2015 | 4:47 pm
    Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation, so popular that Twitter acquired them just under six months after being founded, right […]
  • HR Social Insights: What Are HR Professionals Tweeting About?

    Leadtail Social Insights
    16 Jun 2015 | 1:24 pm
    Are you an HR professional or do you sell to them? Then you’ll be interested in discovering the conversations that human resources pros are having on social media. That’s where hashtags come in. Like popular search engine keywords, hashtags are […]
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    Social Media Monitors

  • Working from home? Boost your productivity with these 7 tips

    Ruby Briggs
    30 Jul 2015 | 4:49 pm
    The Australian Bureau of Statistics says 1 in 12 people work more hours from home than they do in an office. While many people enjoy the comforts of working from home and the flexibility it offers, it’s a completely different […]
  • Top 10 Websites You’ve Probably Never Heard Of

    Ruby Briggs
    28 Jul 2015 | 6:41 pm
    If you’re on the Internet as much as we are, sometimes it can start to feel like you’ve already seen everything it has to offer. So here’s a list of 10 awesome websites you might be surprised to know exist! 1. Need a […]
  • It’s Official: Google+ is Dead

    Ruby Briggs
    27 Jul 2015 | 7:59 pm
    Today Google has finally announced something we’ve all been waiting to hear – you no longer need to use a Google+ profile as your identity for all Google products. Google initially sought to create a massive social network comprised of over […]
  • 6 times celebrities wished that screenshots weren’t a thing

    Ellia Colley
    26 Jul 2015 | 11:48 pm
    What is the one big lesson we teach all of our clients here at Social Media Monitors? THE INTERNET IS FOREVER. What you delete on social media will show up on Google thanks to a nifty little invention, the screenshot. […]
  • What caused Apple shares to drop 7%?

    Ruby Briggs
    23 Jul 2015 | 5:19 pm
    Last night Apple felt the pain of falling short of Wall Street’s high expectations, losing $60 billion after their shares fell almost 7%. The outlook for the tech conglomerate was just slightly weaker than sales predications put forth by analysts. Profit […]
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    Social Strategi

  • The Social CMO Show Live with Dani Loebs, Requested - Social Strategi

    Social Strategi
    28 Jul 2015 | 9:00 am
    The post The Social CMO Show Live with Dani Loebs, Requested appeared first on Social Strategi.
  • How Braidio is Growth Hacking it’s cloud based Collaborative Learning Platform - Social Strategi

    Shilpi Agarwal
    23 Jul 2015 | 9:00 am
    How Braidio is Growth Hacking it’s cloud based Collaborative Learning Platform. An exclusive Interview with Rafael Solis, Co-Founder, SVP of Product and CMO of Braidio, in this episode of The Social CMO Show. How @Braidthis is #growthhacking @RafaelSolis #SocialCMO @shilpiagarwal01Click To Tweet A little bit about Rafael Solis: Rafael oversees all product development, marketing and... The post How Braidio is Growth Hacking it’s cloud based Collaborative Learning Platform appeared first on Social Strategi.
  • The Social CMO Show Live with Aaron Morgan, Pandora - Social Strategi

    Social Strategi
    21 Jul 2015 | 9:00 am
    The post The Social CMO Show Live with Aaron Morgan, Pandora appeared first on Social Strategi.
  • How Big Data is solving PR Challenges of today - Social Strategi

    Social Strategi
    16 Jul 2015 | 7:24 am
    How Big Data is solving PR Challenges of today. An exclusive Interview with Sharam Fouladgar-Mercer, Founder and CEO of AirPR, in this episode of The Social CMO Show. How #BigData is solving PR Challenges @SharamFM @AirPR #SocialCMO @shilpiagarwal01Click To Tweet A little bit about Sharam Fouladgar-Mercer: Sharam Fouladgar-Mercer is the CEO of AirPR, a company... The post How Big Data is solving PR Challenges of today appeared first on Social Strategi.
  • The future of Data Visualization, Human Creativity and Automation - Social Strategi

    Social Strategi
    9 Jul 2015 | 11:50 am
    The future of Data Visualization, Human Creativity and Automation. An exclusive Interview with Jason Lankow, Founder and CEO of Visage, in this episode of The Social CMO Show. The future of #DataVisualization @JasonLankow @Visageco #SocialCMO @shilpiagarwal01Click To Tweet A little bit about Jason Lankow: Jason Lankow is the Cofounder & CEO of Visage, a Data... The post The future of Data Visualization, Human Creativity and Automation appeared first on Social Strategi.
 
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    Audienti » Blog

  • Are Startups the New Garage Bands?

    Lindsey Jurd
    28 Jul 2015 | 10:40 am
    Young people are the future. Kids, teens, and young adults (20s) in today’s society are generally more educated and worldlier than any generation before them, thanks in large part to the Internet and an increasingly competitive educational and career atmosphere. These young people have grown up with technology always being a part of their lives, and get to take advantage of everyday luxuries that most of today’s adults could never have dreamed of at their age (smart phones, GPS, social media, etc.). But what is more interesting is how this generation is responding to what is projected to…
  • Fill ‘Er Up! How to Perform Effective Content Research

    Lindsey Jurd
    24 Jul 2015 | 1:24 pm
    You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s a doozy. But without any gas, your marketing plan isn’t going anywhere. What feeds an effective marketing machine? Well-researched content, and lots of it. Getting Started Content research is all about asking the right questions. By asking the right questions to…
  • Platform Paradigm: Piecing Together the Multichannel Marketing Puzzle

    Nadia Soussi
    23 Jul 2015 | 1:22 pm
    As the number of channels and devices continues to grow, it has caused an uptick in the complexity and change in marketing norms today. And at the intersection of marketing and technology, gives rise to multichannel marketing platforms. Survival of the Fittest Among all this noise, consumers have become more and more desensitized to the advertising and marketing thrown at them from all different angles and outlets—causing a trend to not push branded messaging, but rather pull in prospective customers. A primary way to do this is through content-driven experiences—but not all marketing…
  • Keeping Tabs: Small Businesses and Competitor Tracking

    Lindsey Jurd
    21 Jul 2015 | 9:18 am
    As a marketer for a small business, competitor tracking can seem superfluous. With many resource constraints, many small business marketing operations neglect researching and following their competitors because they believe it to be a time-consuming, expensive, and overall daunting task with little ROI. However, the reality is that as a small business, competitor tracking is exceptionally important. Small businesses may even have more to gain in competitor tracking than bigger companies, especially if they are looking to expand their reach or corner a niche market. Competitor tracking helps…
  • Marketing Conferences: Is the Juice Worth the Squeeze?

    Lindsey Jurd
    20 Jul 2015 | 8:56 am
    As a marketer, one of your primary goals is to maximize your ROI—that means that time is money, especially when you’re budget is tight. Every hour and every dollar needs to be spent in a way that positively impacts your bottom line. So when your team brings up the idea of attending a marketing conference, it is only natural to ask yourself: is it worth it? The only way to truly define if attending a conference is worth the time and monetary investment is to clearly define your objectives for the conference, determine whether or not the conference can help you meet those objectives, and,…
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    Twine Social

  • MasterCard Celebrates the British Open with a #HatsOffToTom Salute—And a Custom Social Hub from TwineSocial.

    Olivia Braaten
    16 Jul 2015 | 12:31 pm
    Golf’s British Open kicks off today in historic St. Andrews. Perched high above Scotland’s eastern coastline, the legendary Old Course is the “home of golf”—the sport first played on the links in the early 15th century. The venue continues to serve as the most frequent host site for The Open, the oldest of the world’s four major golf tournaments. Given shifting winds, sandy dunes, and sentimental charms, winning The Open is a crowning achievement for any golfer. American Tom Watson is among an extremely elite group of men – only five ever – to take the Claret Jug home five…
  • #CanYourLions Featured on AdWeek!

    Noah
    25 Jun 2015 | 7:34 pm
    A big shoutout to TwineSocial clients Mullen Lowe Group, whose #CanYourLions campaign was just profiled on AdWeek! Check Out the #CanYourLions Profile on AdWeek Here Now It’s an ingenious idea—invite winners of the prestigious Cannes Grand Prix to donate the value of their prizes towards feeding the needy in Nepal. According to AdWeek: Mullen Lowe Group says it will donate the monetary replacement value of all the Lions it wins at this year’s festival to support hunger and earthquake relief in Nepal. Through a program called “Can Your Lions,” the agency is…
  • New: Live Streaming Social Media Updates

    Aaron
    21 Feb 2015 | 12:26 pm
    We’re thrilled to announce the availability of Live Streaming Social Media Updates for all social media campaigns today. Using this new feature, your social campaigns can now receive new Twitter, Facebook, and Instagram posts immediately after post. This feature is essential for live events, Q&A sessions, broadcast, contests, and retail displays. How It Works When you enable Live Updates on your TwineSocial campaign, the TwineSocial platform will maintain an open connection to Twitter, Facebook, and Instagram, monitoring for any new posts which arrive for your selected @accounts…
  • New: Social Media APIs & Design Toolkit

    Aaron
    15 Feb 2015 | 7:13 am
    Building engaging social media widgets and social media applications for your brand just got easier, thanks to TwineSocial’s brand new Social Media API & Design Toolkit. Now, marketers can integrate curated social media content into brand pages in real-time, while beautifully and seamlessly matching the brand’s look & feel. This new toolkit allows you to access social media content from over 40 different social media sources – Twitter, Facebook, Instagram, RSS, Flickr, YouTube, and many more – and easily republish this content anywhere and anytime. Why Brands…
  • Building Social Media Display Walls

    Aaron
    1 Feb 2015 | 1:14 pm
    Great events are like stories—unfolding into some pretty memorable moments. But in the age of Instagram, Twitter and smartphones, you need the right tools to capture the whole story. With TwineSocial, you can compile and display your attendees’ social media content in real time at your conference or event. Create a Twitter hashtag for your conference or event, or create a live feed for Instagram photos and custom posts to spark excitement and engagement. Beautiful Themes Customize your hub to match your event’s look-and-feel. Choose from our extensive Our built-in color…
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    Soldsie » Soldsie Blog

  • Top Magento Extensions to Help Increase Sales

    Josh Brown
    29 Jul 2015 | 8:44 am
    Every business wants to generate more sales. Unfortunately, additional sales don’t happen just because you want them too. Improving sales figures is difficult for every business. No matter what you sell, the key to increasing sales is finding more potential customers and marketing to them in a way that turns them into paying customers. Magento is an eCommerce platform that powers more than 240,000 businesses worldwide and has processed more than $26 billion in transactions. The platform makes setting up an eCommerce store simple and a large — and growing — selection of apps helps you…
  • Soldsie Weekly Digest: Snapchat, Instagram, and Facebook Tips

    Jenny Xie
    28 Jul 2015 | 12:32 pm
    Lots of updates from the social networks this week! Subscribe to the Soldsie Digest today to stay up to date! Social Networks Google+ is unbundling from YouTube, no longer requiring users to log into Google+ to access YouTube. With this, everyone who uses YouTube rejoices! Googleplusforus Blog. Snapchat is going to include more publishers in their Discover feature including Buzzfeed and Vox.com. re/code. Instagram. The latest build of Instagram for Android sports a new screen that condenses the Edit, Location Tag, User Tag and Caption tools all within one screen. This should roll out to other…
  • 📖 Soldsie Weekly Digest: 🐯 Tumblr, Twitter, Influencers, Oh-my!

    Jenny Xie
    24 Jul 2015 | 1:19 pm
    Happy Friday everyone! Subscribe to the Soldsie Digest today to stay up to date! Social Networks Twitter just removed your homepage wallpaper! Mashable. Social Commerce Related Reads Tumblr. 6 brands who are doing really well on Tumblr. Take a look and get some tips from them! Soldsie Blog. Influencers. We are big proponents of Influencer marketing here at Soldsie. Learn some exciting tips on how to partner with Influencers effectively. Soldsie Blog. #Hashtags. Forever21 recently ran a really cool social hashtag campaign on Instagram that’s worth checking out! Youtube. Instagram Marketing.
  • 6 Brands That Are Leading on Tumblr

    Jenny Xie
    23 Jul 2015 | 1:06 am
    For some marketers, Tumblr can be an unfamiliar–and daunting–scene. To those new to the microblogging site, Tumblr can also be hard to define: it’s Pinterest without multiple boards, it’s Twitter without the word limit, it’s Wordpress with a reblogging tool. Whatever you want to call it, the fact is that Tumblr has seen explosive growth. The site is currently serving 16 billion page views per month (this time last year, that number was less than 2 billion). Demographically, Tumblr is unique, with 23.3% of users between 18-24 and 27% between 25-34 years old.
  • 5 Ways to Advertise Through Influencers Without Coming Off as Spammy

    Josh Brown
    21 Jul 2015 | 10:30 pm
    Aside from paid ads, working with relevant influencers is one of the best ways to showcase your product, service, or promotion on social media. The reach from just a few high-performing influencers can do wonders for your brand recognition and bottom line. The problem that you’ll inevitably run into, though, is the followers of your influencer(s) ignoring your paid posts because they’re seen as too promotional. You see, users on social media are casual browsers – tossing an ad right in their faces without the proper setup will make them ignore it. You have to be more subtle. A…
 
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    RSS Feed | HelloWorld Blog | helloworld.com

  • HelloInterns! Meet our 2015 Summer Interns pt. 1

    Melissa Summers
    29 Jul 2015 | 2:47 pm
    <p>Our 2015 summer interns have been a great part of the team this year and we think it's only fair you get to meet them!</p> <p><strong>Say Hello To:</strong><br /> <br /> <img style="float: left;" src="assets/Blog_Photos/2015/July2015/Allyssa-Pichette-Intern.jpg" alt="Allyssa Pichette" width="175" height="175" /><strong>Allyssa Pichette</strong><br /> <strong>School</strong>: Michigan State University<br /> <strong>Year:</strong>…
  • Will Prime Day Lead To Amazon Loyalty?

    Melissa Summers
    16 Jul 2015 | 12:42 pm
    <p><img style="float: left;" src="assets/Blog_Photos/2015/July2015/Prime-Day.png" alt="" width="300" height="169" /></p> <p>Amazon started it and Walmart jumped in on it, a one day discount shopping extravaganza in the middle of what is typically a summer sales slump for retailers. Amazon celebrated their 20<sup>th</sup> Anniversary with Prime Day, deep discounts exclusively for members of Amazon Prime and Walmart (and many other retailers) got on board with non-membership based deep discounts on an array of…
  • Holiday Content Roundup: 2015

    Melissa Summers
    2 Jul 2015 | 3:22 pm
    <p>You're not going to believe this but it's time to think about the holidays and no, we don't mean Independence Day. We've created quite a bit of holiday content and have corralled it right here for your viewing pleasure. Take a look and let's start strategizing!</p> <p><img src="assets/Blog_Photos/2015/July2015/holiday-round-up-header.jpg" alt="" width="550" height="150" /><br /> <br /> <strong>eBooks</strong></p> <p><a…
  • Hashtags & Hashtag Galleries: New guidance from the FTC

    Melissa Summers
    29 Jun 2015 | 3:41 pm
    <p><img src="assets/Blog_Photos/2015/June2015/hashtag-header.jpg" alt="" width="550" height="155" /></p> <p>The Federal Trade Commission (FTC) began enforcing its Endorsement Guides more stringently recently in connection with consumer social media activity, so we wanted to give you some guidance regarding the use of hashtags in incentivized social media shares that could be considered consumer endorsements.</p> <p>The FTC recently stated that writing <em>#sweeps</em> as a disclosure for consumer…
  • We're Winners! Corp! Michigan's Economic Bright Spots 2015

    Melissa Summers
    25 Jun 2015 | 2:14 pm
    <p><img style="float: left;" src="assets/Blog_Photos/2015/June2015/corp-award-2015.jpg" alt="HelloWorld Corp Award Plaque" width="200" height="200" />Each year, Corp! Magazine honors companies that continue to grow and expand in Michigan. Throughout the companies in the room, we were among <strong>$4.1 BILLION</strong> in revenue – we're proud of these Michigan roots! So are the rest of the honorees; check out the <a href="https://twitter.com/search?src=typd&q=%23michbusiness">Twitter…
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    EveryoneSocial Blog

  • 6 Employee Engagement Facts Everyone Thinks Are True

    Chris Hecklinger
    30 Jul 2015 | 10:05 am
    Employee engagement is very important. You want your employees to be interested in their jobs, and to feel as though they're part of the team. However, there are a lot of myths surrounding how to engage employees, and quite a few "facts" that people think are true, even though they really aren't. Here are seven employee engagement myths that are being used as facts. Avoiding them can help you foster true engagement with your employees.
  • 3 Vital Things to Consider When Launching an Employee Advocacy Program

    Eric Roach
    28 Jul 2015 | 1:31 pm
  • The Formula for Becoming a Social Selling Superhero

    23 Jul 2015 | 12:49 pm
    From Superman to Green Arrow, superheroes are born from an age-old formula—or, at least, from a formula that's been around as long as the concepts of storyboards and comic books. The superhero formula is:
  • 6 Unexpected Ways to Boost Employee Engagement

    Eric Roach
    22 Jul 2015 | 9:07 am
    A team that is invested, inspired and engaged can lead your company to all sorts of success. But, many people in most workplaces are not as engaged as they could be. A Dale Carnegie study shows that 29% of employees are fully engaged, 45% are partially engaged, while 26% of employees are actively disengaged. Changing this requires a combination of picking the right people and creating a workplace that fosters engagement. A few ways to change the culture:
  • Three Things That Social Media Marketers Should be Doing Every Day

    16 Jul 2015 | 3:37 pm
    Social media marketing continues to be arguably the most effective way of engaging directly with your customers or audience. While advertising and search engine marketing are certainly effective ways of reaching out to a target audience, they simply cannot compare to the personalization that a strong social media marketing campaign is capable of.
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    DataRank

  • 2 Easy Steps To Get Customer Feedback About Your Brand

    Josephine Hardy
    30 Jul 2015 | 8:12 am
    One of the more mysterious questions surrounding social listening is how to generate useful reviews about your brand. Most businesses who come to us have a solid base of conversation about their brand and products on social media, or eCommerce review sites. But just because you have a few thousands brand mentions doesn’t mean that […] The post 2 Easy Steps To Get Customer Feedback About Your Brand appeared first on DataRank.
  • Tips For Researching Upcoming Seasonal Shopping Trends

    Josephine Hardy
    28 Jul 2015 | 8:46 am
    Retailers have been trying to predict emerging consumer purchasing trends for decades, and until recently they had to look back on past seasons to determine the changing interests of their key demographic. The immediate collection of online conversation, however, has changed the game. Retailers using social media monitoring platforms are actively monitoring and analyzing tweets, […] The post Tips For Researching Upcoming Seasonal Shopping Trends appeared first on DataRank.
  • Twitter Trend Analysis: Celebrating #NationalHotDogDay

    Josephine Hardy
    24 Jul 2015 | 9:42 am
    It seems like almost every day is a national day of insert-chosen-food-here, and like most Americans we are only too happy to indulge in the festivities. (See our employees celebrating #NationalHotDogDay on our Instagram.) 23 July is National Hot Dog Day. Some unofficial holidays are more recognized on social media than others, and the hot […] The post Twitter Trend Analysis: Celebrating #NationalHotDogDay appeared first on DataRank.
  • Can You Trust Consumer Product Reviews For Insights?

    Josephine Hardy
    22 Jul 2015 | 8:04 am
    Both businesses and customers rely on consumer product reviews to make informed decisions. As consumers we scroll through product reviews on Amazon, and sort the reviews by date or star rating. We might have even left a review of our own. We have come to rely on the reviews of others to steer us away […] The post Can You Trust Consumer Product Reviews For Insights? appeared first on DataRank.
  • 5 Instagram Marketing Tips To Increase Your ROI

    Josephine Hardy
    21 Jul 2015 | 8:17 am
    According to a recent study, 49% of Instagram users are on the platform daily, and that number is likely to grow. (PEW Research Center) With that many users returning every day to one of the most popular social media apps in the world, it’s important that marketers keep appraised of any updates Facebook makes to […] The post 5 Instagram Marketing Tips To Increase Your ROI appeared first on DataRank.
 
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    GetSocial.io Blog

  • How To Create Viral Blog Content With Free Tools

    João Romão
    30 Jul 2015 | 8:49 am
    Every small business owner and content marketer is on a mission to increase website traffic, and capture leads. Most members of this demographic understand that one of the most cost-effective ways to do this is to harness the power of Inbound Marketing. By building valuable content assets that are genuinely helpful to customers, your content will be shared across social media platforms, on other websites, and might even show up on the first page of search engines. If you’re going to create content that readers want to share, you first must do your research. Your goal should be to find out…
  • Why social savvy marketers are the new Mad Men

    João Romão
    27 Jul 2015 | 5:18 am
    “Don, should we run this Heinz campaign on Instagram or Pinterest?” Okay, so it’s difficult to imagine the politically incorrect chain-smokers of Madison Avenue getting to grips with social media but marketers embracing and innovating on social are, in one peculiar respect at least, the modern day Mad Men. Dripping with creative ingenuity and iconoclastic charisma, Don Draper and his sharply-dressed team win advertising accounts because they have a one-up on the competition. That one-up is being able to see beyond the obvious associations between…
  • Introducing our new plans: Starter, Growth & Insights.

    João Romão
    17 Jul 2015 | 2:01 am
    Pricing models are sensitive. When designing them you have to hit for a sweet spot, a balance between price, features and customers’ needs. For every step of the way, your users shouldn’t feel under or overwhelmed by the pricing solutions they’re given. As some might remember, our product started off with just one feature: custom sharing actions at a monthly price of $19. This was a case of an underwhelming experience for one costly feature. With the first hundreds of websites using our product, we immediately felt the need to add more capabilities. Through…
  • How social media is fighting the ‘sex sells’​ mantra

    João Romão
    15 Jul 2015 | 5:27 am
    The rise of social media is often cited as a negative societal phenomenon. Accusations include instigating a false sense of connection between people, cyber-bullying, privacy erosion and plain old procrastination – but there is at least one way in which our love for digital networking is positively influencing human behaviour: the standards of our advertising. The mantra ‘sex sells’ has held sway in advertising circles for decades, despite many studies and marketing luminaries declaring it a misnomer. Because the shock value of sex always causes a stir, advertisers often…
  • #SEOToGo: Hreflang, Phantanda & Blackhat Confessions

    Jeremy
    9 Jul 2015 | 12:15 pm
    #SEOToGo – A TweetChat With A Mission Join us this next Wednesday at 12 CST, to discuss these three insightful blog posts. We’ve posted some of our take-aways, but we look forward to discussing them more in depth with you and of course updating this post with YOUR insights! 10 Reasons Why You Should LOVE Hreflang Tags Author: Art Enke Brand/Publisher: Vertical Measures – SEO & Content Marketing Href Lang: Summary & The Take Aways Summary: HREF lang is an advanced seo method of serving content based on language and region and it kicks ass. (This guy is directing…
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    BIANCA VAN MEEUWEN

  • Survival tips for busy times

    Bianca
    27 Jul 2015 | 3:00 pm
    We’re all familiar with busy times. Whether you’re in a day job, have a family or are running a business, we all know what busy times are like. We juggle multiple commitments and go through the peaks and valleys of busy times and quiet times. There are times where we will feel overwhelmed, unsure of how we will get everything done and keep everyone happy. We all know it’s important to look after ourselves, but sometimes this can be challenging because we feel like it’s coming at us all at once. Sometimes it feels like we’re unable to move forward because all we see in front of us is…
  • Why social media is not free

    Bianca
    20 Jul 2015 | 3:00 pm
    I often see entrepreneurs asking for free or low cost marketing tactics and the advice given is ‘to get onto social media because it’s free’. Whilst joining social media platforms is free, using them requires time and sometimes money and other resources. So, we know that it’s not free, but what DO we invest in? Some of the investments in social media are: 1. Your time Your time is valuable, you only have a certain number of hours per day and you have to choose what you wish to do with that time. If you decide to put it towards creating and scheduling content for your…
  • Interview with the Lucky Bitch

    Bianca
    15 Jul 2015 | 6:29 pm
    Eeeeeek! Can I just share my excitement here! I am sooooo excited about this interview with miss Lucky Bitch herself. Denise Duffield-Thomas, aka Lucky Bitch, is one of my favourite entrepreneurial mentors. I’d been following her from the sideline for a while after reading her book ‘Get Rich, Lucky Bitch’ in one sitting late last year. I joined her Lucky Bitch Money Bootcamp earlier this year and I can truly say that it’s one of the most supportive online groups I’ve ever been part of. It’s almost surreal that I’m interviewing her, but let me tell you…
  • How reiki helped my business

    Bianca
    13 Jul 2015 | 3:00 pm
    Before explaining how reiki helped my business, I think I should explain what reiki actually is in case you’ve never heard of it. Reiki Australia describes it as “a non-invasive, gentle, yet powerful method of healing. Reiki energy, (often described as “universal life energy” or “spiritual energy”) is accessed by the practitioner during a treatment. It enhances the body’s natural healing ability and promotes well-being.” I have to admit that I didn’t really know what it was or what to expect. I was also a little bit skeptical but as…
  • 8 Simple Facebook Marketing Tips

    Bianca
    6 Jul 2015 | 3:00 pm
    Facebook constantly changes its game and it’s hard to keep up sometimes, but there are a few things that haven’t changed. A few simple things you can do to make sure that you’re making the most of your Facebook presence. I agree that advertising can be quite tricky, and even organic reach may have dropped, but these simple tips are here to help you get the basics right. Do this first, and then focus on the more strategic and tricky tasks. 1. Use a page for business This may seem straight forward to you, but there are plenty of people still using their personal profiles for…
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    Smart Office Help Social Media Agency

  • Twitter Hashtags Guide, Increase Search Engine Visibility

    Elizabeth Hall
    27 Jul 2015 | 10:46 am
    This is part 3 of the 10 part series Creating Twitter Marketing Success Using Twitter Hashtags is an under utilized technique and should be used to give your Tweets super fuel.  Hashtags are more than a fun way to lump a bunch of words together to get a laugh. Think beyond the fun and think organization. At first glance hashtags only seem like a trendy way to say something, anything.  There is actually a lot to be said if you intend to use hashtags to boost and optimize your business Tweets. #GirlsBeLikeGetMeARealSugarDaddy Why You Should Be Using Them? All joking aside, think of your…
  • Increase Marketing Momentum by Increasing Twitter Followers

    Elizabeth Hall
    30 Jun 2015 | 9:29 am
    This is part 2 of the 10 part series Creating Twitter Marketing Success Increasing marketing momentum by increasing Twitter followers seems like a no brainer but that really is not the case.  It isn’t enough to create a Twitter business account and wait for followers.  You’ll have to finesse people into following, interacting with you, following you over to your webpage where information can be collected and real business transactions can take place. Twitter Evaluation You Can Use Here are a few areas I evaluate when a client comes to Smart Office Help for Twitter Management:…
  • Creating a Twitter Marketing Plan of Attack to Maximize ROI

    Elizabeth Hall
    17 Jun 2015 | 9:24 pm
    This is part 1 of the 10 part series Creating Twitter Marketing Success There is something to be said for having a Twitter Marketing Plan.  Most entrepreneurs fly by the seat of their pants when it comes to any social media usage and claim they get nothing out of the time spent on the networks. Now I can say that I too was one of those people and that once upon a time I loved being in the world of bright shiny objects, A.K.A. distractions. I have evolved from that dark hole and now truly see the value of business social media and you, as an entrepreneur should also. Let’s Define a Few…
  • 10 Part Series for Creating Twitter Marketing Success

    Elizabeth Hall
    8 Jun 2015 | 8:44 am
    This is the introduction to the ten part series for creating Twitter marketing success. Are you looking for a way to expand your brand’s online presence? Is Increasing brand awareness among your social media goals? Are you finding it difficult to understand the absolute best way to get the best return on investment? These are just a few of the questions that will be answered in this ten part series for creating a Twitter Marketing plan for online business success. There are many entrepreneurs who under-estimate the power of the short messages that are limited to 140 characters.  They…
  • 022 Why We Dropped Facebook Marketing Services to Focus on Twitter Marketing Services

    Elizabeth Hall
    1 May 2015 | 7:43 am
    I was very apprehensive about writing this tell all article to states in detail why we dropped Facebook Marketing services to focus on Twitter Marketing services.  The past year has been a year of seriously crazy social networking interface changes. I’m all for change but even as a social media professional, I’ve found it difficult to keep up.  So finally I’ve made the SMART decision to focus our services specifically on Twitter Marketing. Narrowing into a specific niche isn’t anything new when it comes to deciding what to offer to clients.  As a matter of fact this…
 
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    Broke Bloke Blogs

  • 5 Reasons Students Should Start Blogging

    Broke Bloke
    30 Jul 2015 | 1:06 am
    There are times when I think I had missed out on my early years in high school and college. It would have been great if I had a computer and found out about blogging during my high school days. Today, I would be owning a blog that’s well over 10 years old and making me […]
  • Article Marketing Strategies To SkyRocket Your Business Online

    Broke Bloke
    25 Jul 2015 | 3:35 am
    Its been 2 days, my tea is cold, I haven’t had a shower and I’m still staring at a word document titled “Article Marketing“. Its official people, I have writers block. Isn’t it one of the main reasons people quit blogging? I’m not sure If I’ve reached that point in my life yet. To quit […]
  • How to Recover From Google Panda Penalty

    Broke Bloke
    19 Jul 2015 | 4:21 am
    Google Panda update is just around the corner and bloggers, marketers and businesses are scrambling to get their sites fixed. Some claim that if you were penalized in the past over a Panda update, then this refresh will help you get out of the penalty. It’s been almost a year since the update and marketers […]
  • How To Write A High Quality About Page

    Broke Bloke
    17 Jul 2015 | 7:00 pm
    One of the most frequented pages on a blog is the about page. Wonder why its so popular? Its simply because everyone who visits for the first time wants to know who is it that writes such amazing and useful content. And those who are regular readers want to see what has changed and how […]
  • 5 New Reasons For You To Quit Blogging

    Broke Bloke
    12 Jul 2015 | 6:00 pm
    Blogging is not for everyone. Bloggers quit everyday, some during their first month of blogging and many during the first year. Even top blogger like John Morrow quit blogging at one point. Achieving success as a blogger is something different from running an online business. There are those who blog out of passion and make […]
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    The Crazy Marketing Ladies Show

  • TCMLS: Episode 00041 Meeting Productivity Tips

    Cherlyn Warner
    21 Jul 2015 | 6:16 pm
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance If you’re like most of us, you spend many hours of your day in meetings.  In fact, did you know you are going to waste 31 hours in unproductive meetings this month?  What an astonishing number! During this podcast, you will learn simple…
  • TCMLS: Episode 00040 The Crazy Marketing Ladies Together Again

    Carole Sanek
    12 Jul 2015 | 6:14 pm
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance We got together for a group meeting and did a crazy group podcast just to show how crazy we are – after all that’s the name of our show so here we go – let’s get crazy.  What is in this show?  Goofballs, craziness,…
  • TCMLS: Episode 00039 The Awesome Bob Burg Interview

    Carole Sanek
    28 Jun 2015 | 4:21 am
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance Seriously, Bob Burg, best-selling author of The Go-Giver joins me in this awesome interview explaining the art of giving and receiving because the two marry each other in being successful in life and business.  This is one spectacular interview…
  • TCMLS: Episode 00038 Hot-Hot-Hot Tips From a National Award Winning Business Sensation!

    Wendy McGinnis
    19 Jun 2015 | 6:26 am
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance It’s getting Hot in here!   Michele Northrup has one of the most unique HOT products ever released! Listen in to find out what it is and how you can get yours for only $5. You’ll be the talk of the party! Ready for the hot tips?  And…
  • TCMLS: Episiode 00037 How to Write an Effective White Paper

    Cherlyn Warner
    6 Jun 2015 | 7:34 am
    Give Us A Review Click Here – For “The Crazy Marketing Ladies Show” Click On “View in iTunes” under the Album Cover – then when launch applications comes up select iTunes then click OK – Then Click on Ratings and Reviews Tab – Give Us A Number of Stars – Then A Review – Thank You In Advance During this podcast, you will learn 8 effective tips to help you write a white paper to build customer loyalty and gain new customers. If you are wondering, what exactly is a white paper, you’ll learn what a white paper is right off the bat.
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    Word-of-Mouth Marketing | Influencer Strategies and Promotion | HireInfluence

  • Socialnomics – A Valuable Puzzle

    taylor.nagengast
    3 Jul 2015 | 3:19 pm
    Twitter purchased Niche and launched Periscope; Facebook and YouTube are poised for a major war; Meerkat is taking on Shark Week; and social media users are passionate about the platforms they trust. Socialnomics is my new favorite word as I continue to measure the value of the influencer market and its billions of users.  Socialnomics is this fantastic puzzle that operates so incredibly well that increased sales can be traced directly to a certain piece of the campaign. There is tangible value to this social media puzzle. Currency in social media isn’t in dollars or diamonds but the…
  • Influencer Marketing: A Growth Hacker’s Dream

    zahara.jade
    2 Jul 2015 | 2:17 am
    From society hacking to body hacking to biohacking to growth hacking, “hacking” old methods to refurbish and reinvent new, creative solutions, is all the rage. Growth hacking is traditional marketing with a twist. Primarily reserved for start-ups due to their need for rapid growth, low cost, and innovative strategies, growth hackers are seeking new ways forward. Without meaningful growth and customer reach, startups are dead in the water before they have a chance to get off the ground. For this reason growth hacking techniques, when executed with perfection, prove wildly successful for…
  • #SorryNotSorry: Reputation & Influencer Marketing

    zahara.jade
    30 Jun 2015 | 2:05 am
    The age-old adage, “All publicity is good publicity,” is alive and well.  Even if you or your brand receive negative PR that seems to tarnish your reputation, there is a high likelihood that you are still benefiting from the media coverage.  Do we believe this saying to hold true still today in our every-changing social media landscape? A pattern that any press is good press is evident when we see that the more ridiculed a person is for sharing bold, brash, controversial opinions via social media, the more followers they gain. Take Russell Brand, for example. An icon of the times,…
  • Influence Marketing Since the Stone Age!

    taylor.nagengast
    26 Jun 2015 | 12:30 am
    Influence marketing isn’t anything new, it’s been the foundation for product placement (natural or manufactured) since the beginning of time. In a recent conversation with friends, someone said that social media influencer marketing is relatively new and probably not the most responsible way to disseminate information. When I asked him what he meant he said, “Since when do we listen to bloggers & Vloggers about what’s what?” Forever. That’s all I could say. Forever. Humans have been communicating their likes, dislikes and recommending better ways to rub sticks together since…
  • Power Moves This Week in Influencer Marketing

    zahara.jade
    24 Jun 2015 | 10:34 pm
    Social Media Matchmaking Gone are the days of large billboard campaigns across highways or massive spends on TV ads. Ok, well maybe not quite yet, but rather than brands leading marketing trends, nowadays they are taking cues from their consumers. Since everyone is busy looking down at a mobile device rather than up, the new wave of marketing has arrived; influencer marketing. Yes, yes, yes, we’ve been tossing this term around but how does it play out in real life? You can think of influencer marketing as a power move for a brand; a company pairs up with a social media rockstar –…
 
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    Brandanew » Blog

  • Should You Combine Professional And Personal Social Networks?

    Vanhishikha Bhargava
    29 Jul 2015 | 1:00 am
    Two Social Accounts: A Wise Thing To Do? Maybe. Maybe not. As social media is becoming increasingly popular for both work and play, there is one question that haunts the professionals these days. Do you need to run separate accounts for living their professional and personal lives? What happens when you are a Startup owner and your Startup brand gets starkly impacted by your personal brand? As an employee in a  small business, should you keep your personal social media separate from your professional accounts? When it comes to social networks like LinkedIn, the answer is pretty much clear…
  • Do You Need A Personal Brand?

    Enakshi Sharma
    28 Jul 2015 | 1:00 am
    Our world is dominated by brands. Brands are everywhere. Whenever we buy something, we usually check what brand it is. Brands tell us about the existing reputation of the product. But what exactly is a personal brand? Can individuals build brands? Well, surely various celebrities and sportspeople have built such brands around themselves already but what about the normal people? Do individuals need a personal brand and more importantly, how can it benefit them? The good news is, it is fully possible to create a personal brand, even if you are not a celebrity. Sometimes we do not even…
  • 10 Surprising Content Marketing Statistics You Must Know! (Even About That Whitepaper Of Yours)

    Vanhishikha Bhargava
    27 Jul 2015 | 1:00 am
    What would you start your Content Marketing week with? We recommend a deep meditating look at 10 surprising content marketing statistics you must know. All this, clearly before you start with your tactics of the week. Content marketing is ‘the’ buzzword today and there is just no doubt about that. Every company out there is making use of content to market their products, yet, most of them are still struggling to execute one successful content strategy. You could be one of those debating over a strategy rehash or bringing in new people to join your team. You could be the one who knows…
  • 6 Components Of Branding Your Startup Where You Need Experts

    Upasna Kakroo
    25 Jul 2015 | 1:00 am
    Branding guidelines are available everywhere – even on a quick Google search when you’re going ahead with branding your Startups. Yet, very many Startups and small businesses remain rather thin on the implementation. The perceptions your brand creates will keep differing from each person who feels differently about your brand. While you can’t cater to every single type of audience, it is important to stay true to your target audience and consumers. As a Startup busy in setting up client processes, channels and products, you seldom have the relevant and right resources for…
  • Blogger Alert: 7 Signs That Your Blogging Needs Help

    Vanhishikha Bhargava
    24 Jul 2015 | 1:00 am
    Let me start this with a couple of assumptions – the first that your brand is running a blog and the second, that you really want to be a good blogger but aren’t really going anywhere with it.  No matter what you write, how you write and how many times you rehash your content strategy, the results are far from those expected. It could be signs that your blogging needs help. If you are totally new, start with our beginner’s guide here. Most of us are many-a-times running multiple marketing errands, and often miss the call for help by our blogs. But is it really necessary for us…
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    Building Social Proof

  • Facebook Ad Costs

    Bryan Fleming
    30 Jul 2015 | 5:35 am
    Are you thinking of using Facebook ads to grow your business? If so you made a great choice. One thing you are probably wondering is just how much it costs to run ads on Facebook? In this article I will show you just how much it costs to run ads on Facebook and how to get your ads to show as cheaply as possible. I mean why spend money if we do not have to? How Facebook Ad Costs Work: The first thing you need to know is Facebook basically works on two types of ad models. CPM and CPC. CPM – Cost Per Thousand Impressions With this model Facebook bills you every time they show your ad. It…
  • Facebook Custom Audiences

    Bryan Fleming
    23 Jul 2015 | 7:27 am
    Watch the video version of this article above. This week we are going to look at Facebook Custom Audiences. Why they are so important. Why you need them. How to set them up, and why they drop your ad costs and make your ads cheaper by using them. I am so excited to share with you how to create a custom audience, because they are so critical to doing Facebook ads. The first thing you are going to want to do is head over to: http://facebook.com/ ads/audience_manager Then you are just going to want to click the big green button and the upper right create audience and choose custom audience. Now…
  • Facebook Ad Testing

    Bryan Fleming
    16 Jul 2015 | 5:49 am
    If you want to get cheap clicks and conversions from Facebook ads then ad testing is a must. In this article I will show you how to use Facebook Ad testing and what elements you should test first. How Facebook Ad Testing Works Facebook lets you create more than one ad for your campaign. When you do this Facebook will show all your ads to the same audience. After you let your campaign run for a while you can look at those ads and see which ones are working best for you. Then simply turn off the loosers and let your winners run. To create an ad test simply go into Facebook’s Power-Editor…
  • Facebook for Business where to start?

    Bryan Fleming
    8 Jul 2015 | 4:26 am
    Watch the video version of this article above. One of the biggest tips most business owners need with Facebook in 2015 is just knowing where to start. Over the last few years facebook has undergone a ton of changes. Many things you see and read about online for using facebook for business just do not work anymore. In this article I will show you where to start and give you a great overall strategy that will get you real results for your business. Where To Start? If you have not done so already, you need to make a Facebook page for your business. Believe it or not it is not very hard to do.
  • How to Ethically Steal Your Competitor’s Biggest Facebook Fans

    Bryan Fleming
    2 Jul 2015 | 11:47 am
    Watch the video above to see a video version of this article. Would you love to get in front of the audience of your biggest competitor? If so then you are in luck by using Facebook Ads. With Facebook you can advertise YOUR business in front of your competitor’s fans at a pretty surprisingly cheap rate. In this article I show you how to set it up Facebook ads to do this and more. Why Target Your Competitor’s Facebook Fans? With Facebook’s ad platform you can find audiences in a number of ways. One of the best ways is to target the fan pages of your competitors. This same…
 
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    National Positions » Blog

  • ‘Purchases on Google’ opens up market for businesses

    admin
    27 Jul 2015 | 9:36 am
    Google has finally started its long-discussed move to enable direct purchases from search ads. The so-called “buy button” is now known as “Purchases on Google.” A limited group of online and large chain store retailers were tagged for the pilot program, with plans to scale up for additional retailers in late 2015 or early 2016, as noted in the posting on TechCrunch. A focus on the mobile experience Indicating that their aim is to enhance the user mobile experience, Google is going beyond search to facilitate browsing, comparing, and ultimately, making the purchase, as…
  • Google’s Panda 4.2 update: 10 Things You Need to Know

    admin
    23 Jul 2015 | 11:54 am
    Google announced today that their latest update, Panda 4.2., began a surprise rollout over the weekend. For the uninitiated, Panda is a Quality Algorithm that has been completely integrated into Google’s main ranking algorithm. This means that when a Panda update is made, sites with poor-quality content are often the first sites to be hit. Google says that this update will rollout throughout the next month and that only 2 to 3% of English language queries have been affected so far. In this article, I will answer some of the most commonly asked questions about Panda and Panda 4.2, including…
  • Google Ramps Up Focus on Mobile Search

    admin
    28 May 2015 | 8:41 am
    As if we needed any convincing, Google is making it crystal clear that it is continuing to increase its focus on mobile users and their searches. There was the recent Mobile Friendliness Update, of course, which had businesses scrambling to ensure their sites were mobile friendly. The search giant also recently confirmed that they’re adding a “Buy” button to search results. And a new update provides users with a location-based paid results pack when they include the term nearby in their searches. Why Mobile Matters These moves underscore how important mobile search is, and…
  • Google Renames Webmaster Tools to Search Console

    admin
    23 May 2015 | 7:17 am
    Google recently announced that it has redubbed its Webmaster Tools suite to Search Console. Their reasoning behind the move is pretty straightforward: optimizing a site is no longer a specialized function of expert wbmasters, and is now done by everyone from business specialists to novice site designers. Yet behind the clear and obvious reason, there may be a more important message: search engine optimization is more important than ever, and site owners of every stripe can take steps to improve their search engine visibility. Whether you have a team dedicated to your SEO strategy or manage…
  • Bing’s Mobile Friendly Update

    admin
    19 May 2015 | 8:55 am
    It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed that it was planning to put more focus on mobile in 2015, and the new update is clearly part of that strategy. The new focus is a clear response comScore data that predicts that the number of mobile users will surpass the number of desktop…
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    The Internet Marketing Guy

  • 3 Email Templates to Get Your Emails Read

    brythemarketingguy
    21 Jul 2015 | 9:40 am
    Email? People still do that? Yes, the savvy ones do; contrary to popular belief, email marketing is very much alive and well — in fact, it never died; it was only forgotten. Personally, I think email marketing is the most vital method for generating leads as well as closing leads. Why? Email is an easy way to reach customers on their mobile phones Email marketing is the best way to reach customers on their mobile devices without paying for software tools and programs. According to the Pew Research Center, 2 percent of US cellphone owners access their emails from their phones.
  • How to Write a Great Blog Post [Infographic]

    brythemarketingguy
    17 Jul 2015 | 9:24 am
    I know it’s quite lengthy for an info-graphic, but each point is vital to understanding the fundamentals of writing okay posts versus great posts — we should all strive for great posts, every single time. With hundreds of millions of blogs out there, it’s essential each post goes beyond the ordinary and into the extraordinary. Info-graphic courtesy of Kostas Chiotis
  • Facebook Tests Buy Button To Let You Purchase On Facebook

    brythemarketingguy
    16 Jul 2015 | 9:55 am
    Facebook has been fiddling about with a number of e-commerce initiatives over the years, though it appears it’s on the verge of rolling out some significant changes to take its efforts to the next level. The latest news is that the social networking giant has started offering businesses the chance to build “mini e-commerce sites” within Facebook pages, according to Forbes. Emma Rodgers, Facebook’s product marketing manager, says it is being tested with select businesses, will give merchants the opportunity “to showcase their products directly on the page” and allow users to…
  • Maximize Your Facebook Business Page With These 10 Tricks

    brythemarketingguy
    7 Jul 2015 | 7:29 am
    Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of ‘Likes’. But for those just getting accustomed to Facebook business pages and all they have to offer, the experience can seem daunting. To give you a good sense of the various elements of a Facebook page and how to use those elements effectively, let’s learn 10 ways to maximize your Facebook business and leverage it appropriately, courtesy of Christina Baldassarre (and entrepreneur). Upload behind-the-scenes photos. Imagine you…
  • Learn How to Use Facebook Advertising in Less Than 13 Minutes (Video)

    brythemarketingguy
    24 Jun 2015 | 9:18 am
    I’ve recently taken the plunge into the Facebook advertising abyss to personally learn the advantages and strategies that advertising on Facebook can reap for businesses, since I’ve heard great things from all sizes of businesses. And let’s be honest, with how rapid Facebook is growing, recently surpassing Walmart for marketing capitlization, and amounting a vast number of users, 900 million users, there is no denying the simple truth that if you aren’t advertising on Facebook then your message is getting lost in all the noise. Even advertising on Facebook…
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    Fire Brand Social Media

  • 5 Ways You Can Use Twitter for Your Small Business

    Cynthia Cavoto
    22 Jul 2015 | 6:52 am
    Did you know that there are 302 million active monthly users on Twitter? Furthermore, according to MediaBistro, 67% of Twitter users are more likely to buy from a brand they follow and 79% are more likely to recommend a brand they follow on Twitter. What does this mean for your business? Well, simply put, it [...] The post 5 Ways You Can Use Twitter for Your Small Business appeared first on Fire Brand Social Media.
  • Facebook Marketing for Small Businesses on a Budget

    Cynthia Cavoto
    14 Jul 2015 | 12:20 am
    It seems as though Facebook rolls out changes to its platform on an almost weekly basis, and many of these changes have a direct impact on how small businesses are able to leverage the social network for their marketing needs. It’s especially challenging for those companies that are on a limited budget. To make things [...] The post Facebook Marketing for Small Businesses on a Budget appeared first on Fire Brand Social Media.
  • July 2015 Tip: 6 Tips for Successful Video Marketing

    Cynthia Cavoto
    8 Jul 2015 | 5:30 pm
    The term “content is king” has been thrown around for years now, but it’s still widely misunderstood by businesses everywhere. That’s because many professionals mistakenly believe that content refers to the written word only. In fact, with the rise of online marketing, content has evolved to include a broad spectrum of media types, one of [...] The post July 2015 Tip: 6 Tips for Successful Video Marketing appeared first on Fire Brand Social Media.
  • 5 Outdated SEO Tactics to Avoid

    Cynthia Cavoto
    7 Jul 2015 | 9:49 am
    There’s no question that SEO is still one of the most important aspects of your online marketing strategy. The thing is, this, like many other techniques, has evolved over the years. These changes have made many tactics that were once successful in the past obsolete, and if you’re still practicing outdated methods, you’re wasting both [...] The post 5 Outdated SEO Tactics to Avoid appeared first on Fire Brand Social Media.
  • Why Connect with Strangers on LinkedIn?

    Cynthia Cavoto
    28 Jun 2015 | 9:09 am
        Unless you’ve been living under a rock for the past decade, chances are you’ve at least heard of the online networking platform LinkedIn. Perhaps you’ve already set up a profile showcasing your experience and even connected with your friends, family members and colleagues. What many people fail to recognize, however, is the powerful [...] The post Why Connect with Strangers on LinkedIn? appeared first on Fire Brand Social Media.
 
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    SociallyStacked

  • 5 Key Elements of a High-Converting Facebook Ads’ Landing Page

    Chelsea Hejny
    30 Jul 2015 | 6:00 am
    Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service? If so, would you like to improve the conversion rates of those landing pages? Of course you would! The primary goal of any landing page is [...]
  • 7 Recent and Newsworthy Updates from Facebook

    Chelsea Hejny
    29 Jul 2015 | 6:00 am
    This summer, Facebook has been making moves. In the last couple of months alone, the social network announced at least seven newsworthy announcements. Let me know if I’m wrong, but that has to be some kind of record. If not, kudos anyway, Facebook. We love the progress. To get the 411 on all of Facebook’s [...]
  • The ABCs of Landing Pages that Work [Infographic]

    Alexandra Gurevich
    28 Jul 2015 | 6:30 am
    Landing pages are stand-alone web pages typically used to generate leads or motivate users to click through to another page. A lead-generating landing page will typically ask the page’s visitor to fill out a form in exchange for access to a resource (such as an ebook or whitepaper), a webinar, a discount coupon, free trial, [...]
  • Social Media Contest Rules [TEMPLATE]

    Dana Kilroy
    27 Jul 2015 | 6:08 am
    Promotional campaigns, e.g., sweepstakes and contests, are a great way to engage customers/users, find new customers/users, and collect useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Please note that the following is only a brief overview of some of the legal issues surrounding promotional campaigns. [...]
  • How to Build and Execute a Successful Multi-Tiered Giveaway

    Sara
    24 Jul 2015 | 2:08 pm
    Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. In the time of giveaways, brands are stepping outside of the box and thinking of new ways to integrate with their fans. One strategy we see brands turning towards is building giveaways that have multiple entry sections to [...]
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    TV[R]EV

  • Television 2.0: Getting the Right Audience to the Right Advertiser at the Right Time

    Alan Wolk
    29 Jul 2015 | 6:12 am
    Originally published at Huffington Post on July 28, 2015 Television may have both the scale and the power to dominate advertising spending, but getting the right audience to the right The post Television 2.0: Getting the Right Audience to the Right Advertiser at the Right Time appeared first on TV[R]EV.
  • TV’s Customer Experience Continues Its Downward Spiral

    Alan Wolk
    28 Jul 2015 | 12:51 pm
    File this under “and then they wonder why no one likes them”: A new study from Verizon’s AOL unit shows that despite plummeting live viewership numbers, the amount of TV The post TV’s Customer Experience Continues Its Downward Spiral appeared first on TV[R]EV.
  • The One Man Show

    Alan Wolk
    27 Jul 2015 | 1:41 pm
    Natural creators aspire to materialize their vision without friction or compromise. Emerging technologies enable these creators to come closer to this goal than ever before. Low barriers to entry, a The post The One Man Show appeared first on TV[R]EV.
  • We’ve Seen The Future Of Television, And It’s Wearing Aviator Goggles

    Alan Wolk
    23 Jul 2015 | 6:13 pm
    There’s a seemingly unobtrusive news story this week about a new series called Oscar’s Hotel for Fantastical Creatures that contains the blueprint for the future of television. To begin with, The post We’ve Seen The Future Of Television, And It’s Wearing Aviator Goggles appeared first on TV[R]EV.
  • Vidcon: Where Creation Culture Embraces Platform Diversity

    Nick Cicero
    23 Jul 2015 | 1:47 pm
    Vidcon is by definition a show for online video creators. And while there is sure to be plenty of conversation around creating, marketing, and distributing content, the underlying theme tying The post Vidcon: Where Creation Culture Embraces Platform Diversity appeared first on TV[R]EV.
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  • 9 Brands That Love You More Than Your Friends and Family

    24 Jul 2015 | 5:00 am
    We've all had our 'forever alone' moments. In the emotional roller coaster that is life, here are a few brands that have and will continue to stand by you no matter what.  9. JetBlue JetBlue is like your favorite school teacher. They want you to become a better person and will discipline you in a stern yet nurturing way. We promise – the plane won’t leave without you. #FlightEtiquette https://t.co/eXXMTFyXJW — JetBlue Airways (@JetBlue) July 13, 2015 8. Popchips That aunt that always gave you compliments, that's Popchips. you sure know how to make a bag blush…
  • How To Set Up A Twitter Retargeting Campaign

    22 Jul 2015 | 7:05 am
    The internet is always teeming with plethora of information, data, offers, etc. There are always products that people are either researching about or buying. Many of those buyers don’t make a purchase the first time they visit a site, some might even get as far as putting a product in the basket but then the doorbell goes or the phone rings or the cat just knocked over a glass of water and that purchase is forgotten. As marketers, the question we ask ourselves is ‘how do we bring back these high value customers, who have already shown interest in your product, service or brand, back to…
  • 4 Steps To Setting Up Your First Facebook Ad Campaign

    17 Jul 2015 | 7:37 am
      Organic reach on Facebook has seen a steady drop in the last year, and the company itself admitted on their website that with periodic algorithm changes, the reach of organic posts will ultimately see a natural drop. Previously, brands were trying to be seen by as many people as possible, and in a very real sense, were visible enough to have a post go ‘viral’ organically. Basically, before the many (many!) algorithm changes, brand posts were seen by fans, who would engage with the content, and in-turn increase the reach of the post - in a cascade of engagement that heralded an era…
  • How To Setup A Successful Facebook Retargeting Campaign

    13 Jul 2015 | 9:45 am
    Display advertising has been around since the dawn of the internet and is not going away anytime soon as new forms of display ads keep coming up. Display ads can be annoying at times, but what if they are contextual? Won’t these ads help in getting more conversions than a standalone banner ad with no context? Retargeting, or remarketing as it’s often called, is a marketing solution that does just that. Not all visitors to your website end up buying your product and most of them are in the different stages of the purchase funnel. Retargeting helps you to target these potential buyers and…
  • How To Set Up A Twitter Ads Campaign

    7 Jul 2015 | 10:23 am
    Learning something new can be difficult, no matter what it is you’re learning. From swimming to Finnish, having an instructor explain the basics to you can really ease you through any initial bumps and bruises of the learning curve. In this era of digital marketing, this learning curve is particularly steep. Traditional marketing rules apply very loosely, and by the time you get comfortable with a couple of concepts, there’s 10 more that you need to familiarize yourself with. The cruelest joke is that by the time you learn the new 10 things, the first 10 things have been updated –…
 
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  • A Quick Beginner’s Guide to Creating Facebook Ads

    Adrienne Wolter
    29 Jul 2015 | 1:33 am
    A Quick Beginner’s Guide to Creating Facebook Ads ADRIENNE WOLTER | 29 JULY 2015   Towards the end of 2012, something happened that had never happened to a social network before: Facebook reached one billion monthly active users. Since then, the rapid growth has continued, and they reached 1.44 billion monthly active users as of the last announcement in March. With over a seventh of the world’s population in its user base, Facebook has the broadest reach of any social network and possibly the most targeted advertising offerings online. All this potential, unfortunately, makes…
  • A Simple Formula for Writing Killer Headlines

    Sukey Gaven
    23 Jul 2015 | 1:55 am
    A Simple Formula for Writing Killer Headlines SUKEY GAVEN | 22 JULY 2015     David Ogilvy, widely hailed as “The Father of Advertising”, thought headlines were so important that he believed them to be worth 90% of the money invested in advertising. He considered them the most important part of any copy, something which is still true today. Your headline is the main reason why someone decides to continue reading your copy, so it makes sense to spend the most time on it. So, headlines are important! But how do you write them? Follow this simple formula for writing killer…
  • Stand Out on Social Media with Multi-Image Collages

    Adrienne Wolter
    16 Jul 2015 | 1:09 am
    Stand Out on Social Media with Multi-Image Collages ADRIENNE WOLTER | 16 JULY 2015   You know that image posts stand out much more than plain text posts. But you know what’s even better than updates with a single image? Posts with multiple images! As a brand, it can be a struggle to reach people on social media. You want to provide something of value because your followers could always unfollow if they don’t like your posts. You want to stand out. But when your update is sandwiched between someone’s engagement announcement and someone else’s funny photo of their dog, the odds…
  • Why You Should Use Popups On Your Website

    Sukey Gaven
    9 Jul 2015 | 12:27 am
    Why You Should Use Popups On Your Website SUKEY GAVEN | 8 JULY, 2015   They are annoying, they are rude, they are distracting, and common sense tells you to stay away from popups. But there is one massive reason why you should use them on your website, and that is because they work! People generally hate popups, finding them irritating at the best of times and downright disruptive at worst. For anyone who owns or manages a website though, popups are a double-edged sword. Whilst they can be annoying, they have also been proven to work over and over and over again. So what’s a confused…
  • 3 Tried and Tested Types of Images People Love To Link To

    Adrienne Wolter
    2 Jul 2015 | 1:09 am
    3 Tried and Tested Types of Images People Love To Link To ADRIENNE WOLTER | 1 JULY 2015   Have you tried using visual content to build links? Take a look at the 3 types of images that people love to link to and work them into your link building strategies. There are lots of great reasons to add more visual content to your website. Images break up text-heavy pages. Images add interest and intrigue to a topic that may otherwise be bland. And they are invaluable for increasing understanding and memorability of a more complex topic. Besides just benefiting the visitors who are already there,…
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