Social Media Marketing

  • Most Topular Stories

  • How Social Media Can Help You Keep Your Resolutions

    Digital Marketing Solutions
    Ron VanPeursem
    19 Jan 2015 | 5:03 am
    The promises we make at the start of the New Year are made with enthusiasm and excitement. Then, by February or March, our energy has lagged and we may even forget what we promised to ourselves on New Year’s Eve. However, 2015 can be different. Why? Thanks to technology, there are plenty of ways to stay engaged and accountable that simply weren’t available before. Here is how social media can help you keep your New Year’s resolutions. Weight Loss The most common New Year’s resolution seems to be weight loss.  MyFitnessPal is an app and website that will make weight…
  • The Road to Success Through Paid Social Amplification

    Expedite Your Social Media Implementation
    Jennifer Landry
    1 Jan 2015 | 9:00 am
    Gaining traction in today’s online marketing bullpen is an undertaking for companies large and small. Quality content is the name of the game but reaching the right audience is usually the roughest part of the battle. The content marketing industry is producing quality material day in and day out, and whether said material is reaching […] Author information Jennifer Landry Freelance Tech/Finance Writer Jennifer Landry is a dedicated web journalist living in sunny Malibu, California. She typically writes articles on the social media environment and small businesses.
  • How to Use Twitter Lists to Build Relationships that Turn Into Sales

    Kim Garst - Social Media for Small Business Owners
    Kim Garst
    22 Jan 2015 | 1:30 am
    I have often said that Twitter is my favorite tool for generating high-quality leads for my business. These ‘leads’ aren’t nameless, faceless Twitter accounts…these are real people, who need real help and valuable information to grow their businesses. You may have also heard that Twitter is a fantastic tool for selling your products and services. […] The post How to Use Twitter Lists to Build Relationships that Turn Into Sales appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • 5 BIG problems with your media kit {and how to avoid them}

    Brand Meets Blog
    Louisa Claire
    16 Jan 2015 | 11:30 am
    I love a good media kit. I love going deeper into the world of a blogger, seeing what makes them tick, where their readers are loving them and how they are tapping into their community. It’s breathtaking, really. But, there’s a problem. Most media kits stop short of really taking my breath away because they let these very common mistakes get in the way of their WOW factor. If a media kit makes it harder for me to do my job then, as much as I love them, the sad reality is that they’ll get glossed over. Today I want to take you through the most common mistakes I see bloggers…
  • Compare Your Top 4 Social Media Tools With This Social Tool Checklist

    Engagor Blog
    Sofie De Beule
    20 Jan 2015 | 11:22 am
    Deciding which social media tool to invest in is hard. In an ever-changing social media landscape, brands usually have an extensive list of requirements but encounter difficulties finding their way through the maze of endless opportunities, tool features, and requirements. Deciding on the right tool often takes up a lot of time and money. To make this hunt less overwhelming for brands, we have created a Social Tool Checklist you can refer to when making a decision. Keep your options open with this list of essential tool features and requirements to accompany you in your quest for a new…
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    Online PR Pixie

  • 10 Digital Predictions for the Year of the Goat

    7 Jan 2015 | 2:09 am
    As the New Year begins, predictions and thoughts are being shared by writers, marketers, social experts and influential bloggers. So I thought I would jump on the bandwagon and share my feelings along with a few from a... Read More
  • How to Rock the Biggest Blogger Event your Industry Has Ever Seen.

    9 Dec 2014 | 1:45 am
    With nearly 20% of the web being powered by WordPress alone, the importance of blogs in today’s media landscape cannot be overlooked. As a matter of fact, aggregated visits from blogs outperform by far aggregated visits from major... Read More
  • Are you an Introvert or an Extrovert?

    26 Nov 2014 | 3:53 am
    I take part in the UK Blog Awards #bloghour chat (almost) every Tuesday on twitter. Last week I asked a question that had been lingering in my mind for a while, and some very interesting opinions were offered... Read More
  • Escaping the real world and discovering Paperbark Camp

    20 Nov 2014 | 3:58 pm
    We all need time out from our working lives which means escaping the city and switching off to embrace relaxation. This is exactly what I did last weekend and I was fortunate enough to find the perfect place.... Read More
  • How do you become a Huffington Post Blogger?

    9 Nov 2014 | 2:39 am
    Thanks to twitter and it’s marvellous ways, I had the chance to get involved with a twitter chat and e – meet the lovely Pippa from Pippa Says. Pippa blogs about new music for the Huffington Post UK... Read More
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    Keith Paul

  • Stump this chump: what do you wanna know about social ________?

    Keith Paul
    13 Jan 2015 | 12:02 pm
    I do a lot of talking on this blog, hoping it’s useful to you. I’m curious, though… what questions do you have about social engagement, listening or analytics? Anything particular about measurement or metrics? Or integrating with community platforms? Or anything at all social? Please leave comments below and I’ll blog about it!     The post Stump this chump: what do you wanna know about social ________? appeared first on Keith Paul.
  • I’m Google-Certified

    Keith Paul
    15 Oct 2014 | 11:44 am
    Hi folks, adding this here so it’s easier to find… I finally got around to taking the Google Analytics certification exam! I’m certified through April, 2016! The post I’m Google-Certified appeared first on Keith Paul.
  • Caller ID + UMass =

    Keith Paul
    7 Oct 2014 | 11:52 am
    Bloggers: how often to look at your traffic numbers? What do you look for? Do you ever take a deeper dive to determine cause and effect? Do you notice trends? I just did that… well, for a very specific reason. A blog post I wrote way back in 2009 started the trend I’m about to share. In fact, this trend resulted in a second blog post in 2011. Why all the traffic? Simple. Most of us hate telemarketer calls and worse yet, those calls happen to come during the dinner hour when we’re all resting after a long day. So, since that 2009 blog post, this site has been getting a fair…
  • When tech joined your psyche

    Keith Paul
    16 Sep 2014 | 9:44 am
    Those who know me or follow this blog might have heard me rant about folks who rant about the occasional changes Facebook makes to its layout, news algorithm, terms of service, you name it. A similar level of fervor is spreading across the “Applesphere” as some folks are getting bent out of shape over U2’s latest album appearing FREE in their iTunes accounts. I’m a long-time fan of U2, so I was thrilled at this lovely surprise. And who doesn’t like free? But for some, Apple, like people have longed complained about Facebook, is messing with MY stuff. We’ve…
  • Gettin’ my javascript NERD on…

    Keith Paul
    13 Sep 2014 | 12:15 pm
    I enjoyed fun couple of days at the New England Regional Developers (NERD) Summit this weekend at UMass. One of the sessions was a mini boot camp for javascript. My friend @EamonnEdge and I came up with this little Find-Your-Adventure game (click Result to see our javascript game in action). The post Gettin’ my javascript NERD on… appeared first on Keith Paul.
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    Angular Marketing » Social Media

  • LinkedIn Means Business

    Michael Fine
    14 Jan 2015 | 7:27 am
    I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading] The post LinkedIn Means Business appeared first on Angular Marketing.
  • Why Instagram is becoming a marketing power

    Michael Fine
    8 Jan 2015 | 8:19 am
    When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading] The post Why Instagram is becoming a marketing power appeared first on Angular Marketing.
  • The 2015 Social Media landscape with Christine Moorman

    Michael Fine
    5 Jan 2015 | 8:03 am
    Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site,, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading] The post The 2015 Social Media landscape with Christine Moorman appeared first on Angular Marketing.
  • “The Interview” that wasn’t banned

    Michael Fine
    30 Dec 2014 | 7:17 am
    My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally thought turning [Continue reading] The post “The Interview” that wasn’t banned appeared first on Angular Marketing.
  • Mastering Product Criticism on Social Media

    Michael Fine
    23 Dec 2014 | 7:13 am
    To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on you may not even notice a review until [Continue reading] The post Mastering Product Criticism on Social Media appeared first on Angular Marketing.
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • 6 Problems with Being an Infrequent Blogger

    Ken Mueller
    11 Jan 2015 | 6:14 am
    Send to Kindle A version of this post was originally published in April 2013. I’m republishing it here and now because I’ve been feeling guilty about my lack of activity here, particularly as I start teaching again this week. I need to be a better example to my students, and I also need to practice what I preach. So this is a reminder for me to get back into the game. I read this, and I wince. Oh, I do blog regularly, just not here. My blogging is more for others, including my full-time gig at Tellus360. So if you’ve gotten in the same blogging rut I have, this is for you.
  • The Final Social Life of Frank & Linh: Converse

    Ken Mueller
    28 Dec 2014 | 2:00 am
    Send to Kindle Well, this is it. After providing us with laughs and insights from an internet cafe, The Social Life of Frank & Linh is moving on. Jeff Burkholder has been doing this comic for several years, and he has decided to close down the cafe and move on. I’d like to thank Jeff for stepping in and creating and providing this comic every Sunday. Jeff is a good friend, and even as I have neglected my blog here, he’s been consistent and faithful, to the point where lately he has posted more than I have! When Jeff told me he was ready to wind Frank & Linh down at the end…
  • The Social Life of Frank & Linh: Denial…

    Ken Mueller
    21 Dec 2014 | 3:29 am
    Send to Kindle The post The Social Life of Frank & Linh: Denial… appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: Thrifty Christmas

    Ken Mueller
    14 Dec 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Thrifty Christmas appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: The End is Near

    Ken Mueller
    7 Dec 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: The End is Near appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
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  • Banking done right on Social Media

    Radhika Oguri
    8 Jan 2015 | 6:26 am
    Although we have seen the finance industry adopt social media a while after other industries were actively participating in the medium, it’s pretty great how they have understood the potential and rolled out some successful campaigns that have struck a chord with their audience. We analyzed a few private and national banks, specifically, to understand their use of Social Media. There are a few platforms that are unanimously embraced by the banking industry and a few more that none have seemed to explore. Almost all the banks have taken to Facebook, Twitter, LinkedIn, Youtube and have also…
  • DigiWhirl Client Case-study: RobinAge

    7 Dec 2014 | 10:27 am
    A Social Media Strategy + Training Project for a Children’s Newspaper with Pan-India Readership As a newspaper, RobinAge had a great content team in-house. They just needed some training & strategic support to have an ongoing social media presence managed in-house. We sketched a strategy that would be an extension of the newspaper on social media. We made a detailed roadmap which would be a learning tool & constant support for the executive team. We then trained the in-house team and handed over. Has been great to see their social activities and growth. Social Media for…
  • Top Mobile Twitter Apps

    1 Aug 2014 | 3:33 am
    We got talking with the awesome folks at PriceBaba and they had a lot of suggestions for the right Twitter apps for us active social media users. They were nice enough to jot down an article on the same….. If you are a regular user of Twitter, you probably are unsatisfied with what the official client has to offer. You may be aware that there are a variety of third-party apps that offer a better design and many useful features than the original. The various options can be confusing, so here’s a breakdown of the more popular 3rd party Twitter apps. For iOS Tweetbot — Touted as one of…
  • A look at Aam Aadmi Party’s Meteoric Rise on Social Media

    Ashley Sequiera
    30 Jan 2014 | 10:32 pm
    AAP is a newly formed political party in India founded in 2013. Their meteoric rise in popularity has taken everyone for a surprise including the two major rival parties – Congress and BJP. AAP is very active on social media channels. They have received a lot of support from people using networking sites like Facebook, Twitter and YouTube. Arvind Kejriwal the newly elected chief minister of Delhi is a graduate from IIT Kharagpur. He is leading AAP to make India a corrupt free place to live. This motto of a corruption free India makes an instant connect with the Indian mass. He rose from…
  • The Facebook Page: A Beginners Guide to Facebook – Part 2 #SMSimplified

    28 Nov 2013 | 11:39 am
    This blog post is part of the #SMSimplified series – a basic guide to different social media platforms for beginners! Edgerank It is fairly well known that search engines have their own special algorithms as per which site results are ranked and displayed to the user, but not a lot of people realise that a similar process works in Facebook as well. Your Facebook page updates are not seen by every fan of your page. Each update has a ‘post view’ number that page managers can see displayed below it, this tells you that out of your say, 10,000 fans only 6,032 people have seen it.
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    Social Media Advisors | Social Media Speaker | Custom WordPress Site

  • Handling Bluehost Status Alert 7308

    Jeremy Blanton
    12 Jan 2015 | 11:55 am
    I received an email the other day from one of my custom WordPress site clients in a mad panic.  She had received an email from her hosting company Bluehost, that stated there were errors in her site.  (See the screenshot below.) Seems like a rather legit email right?  I mean it shows the email coming directly from and even has the correct phone numbers to contact.  Because of the technical terminology in the email, Anna immediately contacted me to get things fixed. The first thing I did before clicking the link in the email, I went over to Sucuri and did a scan of her site.
  • Creating An Online Community To Market For You Without Asking

    Jeremy Blanton
    22 Oct 2014 | 10:38 am
    I think one of the biggest values to social media is the ability to connect with large online communities and form connections with little to no effort.  As I’ve traveled the country over the past few years sharing as a social media speaker, I love sharing success stories that either my clients or myself have experienced.  Anyone who has ever attended any of my sessions on WordPress or blogging has heard the example of the Brazilian steakhouse in town that I wrote a simple 15 minute blog post about our great experience and how it made amazing connections with this very popular…
  • How NOT To Increase SEO On Your Custom WordPress Site

    Jeremy Blanton
    10 Jul 2014 | 11:32 am
    We all realize by now the huge importance of having a good search engine presence for your Custom WordPress Site and the many benefits it can bring to your business by ranking well.  Normally, when I take on a new client, I try to explain up front to them that there are no magic bullets to getting good rankings, but hard work, dedication to creating good unique content, and some time will bring them the results they want. Unfortunately, not everyone in the world is willing to put in the effort, or give it the time that is needed for the results to come, so they look for shortcuts, quick…
  • Leaving A Life Legacy

    Jeremy Blanton
    14 Apr 2014 | 6:54 am
    As many of you already know, just a few short weeks ago my father passed away.  It was a very sudden event and definitely unexpected.  Amazingly, our family seems to be doing very well coping with the loss.  At his celebration service I spoke last and really struggled for a while with what to say.  It’s hard to put into words what to say about someone you love, care about, and well without them you would never exist.  Finally at around 3:30 AM the day of the service I was awakened from sleep and started to get the words. Friends and family that we talked to the few days leading up…
  • Using Max Buttons In Your Custom WordPress Site

    Jeremy Blanton
    12 Mar 2014 | 2:15 pm
    Each day I speak with potential new clients about their current websites and what can be done to increase the number of leads their sites generate.   As we begin to discuss building their new custom WordPress site, I normally have to have a good thirty minute conversation with them around the importance of having call to actions on their home page, and above the fold.  For example, if you are a real estate agent, the most important thing to have on your home page is the ability for a potential lead to search the current homes for sale in your area.  Therefore, when I visit your site, I…
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    New Media Rockstars

  • Celebrate 11 Years Of Opportunity Rover’s Mars Exploration With 11 ‘Martian’ YouTube Clips

    Jeff Klima
    25 Jan 2015 | 12:00 pm
    Can you believe NASA has been putting their greasy little treadmarks all over Mars for 11 years as of today? Neither could we, so we decided to check some sources and yep, it’s true. January 25, 2004 is when Opportunity touched down on Mars’ red surface. Opportunity is basically The Little Engine That Could. It landed right around the same time as its twin rover, Spirit, but that hunk of junk got stuck and broke down years ago. Opportunity has been running for 40 times its designed lifespan! Never being one to waste an opportunity, we decided we needed some Mars-related YouTube clips to…
  • Dog Day Afternoon: Pics of Cute Dogs, A Little Sarah McLachlan, Dig It

    Jeff Klima
    25 Jan 2015 | 11:00 am
    Look, The Chive jumped on Cat Saturday (Caturday?), which we totally respect. But dogs are pretty good too (we’ve learned our lesson about saying they’re better …) Both are equal in our hearts, and since cats have Saturday, we wanted to devote Sunday to Man’s BEST Friend. But looking at pictures of dogs can sometimes be a little dry. So we’ve decided to embed the video for Sarah McLachlan’s ultra-sad anthem to screwed up and mistreated pets this week. We’re hoping we can change your mental image for that song so it isn’t so sad. Put it on, turn…
  • YouTube Treasure Hunter: Freakishly Well-Preserved 15-Year-Old Dead Body

    Jeff Klima
    25 Jan 2015 | 10:00 am
    Sometimes I have to comb through the recesses of YouTube to find junked videos and forgotten footage that is just amazing. Sometimes it comes to me. I am the YouTube Treasure Hunter. Every week, I brave spider videos, footage of tornadoes and the occasional inexplicable zit-popping upload to find some of the rarest jewels YouTube has to offer. Oh, there’s gold in them thar hills, but sometimes you just have to wade through a ton of crap to get to it. This week’s treasure? Look, not everything on YouTube Treasure Hunter can be lighthearted, fun, and bootlegged from the 1980s. Sometimes,…
  • What The Hell Happened To: The Grape Stomp Lady [Was She Kidnapped?]

    Jeff Klima
    24 Jan 2015 | 12:00 pm
    As reporters/journalists/chroniclers of all things “new media,” NMR is often people’s source for questions, such as: “What the hell happened to the ‘diarrhea jacuzzi girl’?” Frequently, there aren’t any answers because they dropped offline and stopped making/showing up in videos. But these people/animals/objects are an important part of the culture. And so, as often as we can, we track them down so that you can get some closure in your life. Join us as we search for answers in our recurring weekend feature “What the Hell Happened To __________________?” This week, we find…
  • Reddit Mystery Spot (your guide to crazy subreddits): r/GreenDawn

    Jeff Klima
    24 Jan 2015 | 11:00 am
    Here on NMR’s Weekend Edition, we’re always looking for the weird stuff on the web. Maybe because it’s the weekend, maybe because we ate too much paint as a kid, but we like ODD. On Sundays, we dredge up the strange and amazing things that YouTube has to offer with our YouTube Treasure Hunter series. On Saturdays, we focus on one of the best sites for weird content: Reddit. Reddit is sort of a catchall of the web — all the world’s information, disinformation and cat pictures filter through there and users of the free site upvote or downvote the information based on how…
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    Mediavine Marketing

  • 5 reasons why 2015 could be a bad year for LinkedIn.

    Fred McMurray
    13 Jan 2015 | 1:17 pm
    I found LinkedIn back in 2003. Back then, unless I was speaking to a tech person, people looked at me strangely when I spoke about LinkedIn. By 2009 people were on LinkedIn to develop business networks that would help them find new jobs,  new employees, referral partners, advice, new clients and even help with customer service. It was a golden age for B2B networking and LinkedIn was the place to be. I myself was rabidly against using non-LinkedIn social media platforms, especially for business. I had the paid account and evangelized about why professionals and organization had to be there.
  • Barbershop’s business grows at a fast clip from Google+ listing

    10 Oct 2014 | 1:13 pm
    You wouldn’t know it by watching him, but barber and business owner, Don Kight of Don Kight’s Barber Shop, is 84 years old. Don has operated barber shops in the Daytona Beach, Florida, area for over 50 years, and apparently he has no intentions of slowing down. In addition to haircuts that delight his customers’ wives (because that’s what counts) and good old-fashioned shaves, he offers a free cold beer to all of his waiting patrons (21 years old and over, of course). Don noticed a significant pick-up in inquiries and new customers after his daughter, Dagny, helped…
  • “Google My Business”: Finally, a One-Stop Shop for Google Listings

    2 Jul 2014 | 4:04 pm
    If you have your business listed with Google (and I hope you do!), you may have shared my confusion with the array of Google sites that contain information about your business as well as the multiple places where you may need to update your business information. In order to create more of a “one-stop shop”, we now have Google My Business. The gist of it is that you can update your business’s information in one place, and Google will then update your Maps, search, and Google+ listings. To get started, you can access Google My Business here. You need to login with the…
  • Business owners: Are you avoiding social media?

    21 May 2014 | 3:43 pm
    If you’re a business owner, the last thing you probably want to think about is another item to add to your to-do list. And for many, adding social media to the list can seem nebulous and even pointless. However, if you think of “doing” social media as more of a business presence builder and less of a time waster, you’ll start to reap the benefits that are possible. Because if you think that your business doesn’t need a digital presence, you’re sadly mistaken. Our business has gotten as many good leads from our online presence and the activities we do in…
  • Highlight Your Company’s Products and Services with LinkedIn’s Showcase Pages

    18 Apr 2014 | 7:35 am
    Do you have a LinkedIn Company page for your business? If you do, or if you’ve been thinking about creating one, LinkedIn recently made a big change. The Products and Services tab was deleted within the Company pages, which is annoying to me because my team and I have spent many hours developing those pages for our company as well as for our clients. However, LinkedIn is still offering a way for businesses to highlight certain products and services with something called “Showcase Pages”. Showcase pages allow you to essentially extend your Company page by creating a page that…
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    Social Media Online Classes

  • Weekly Top 5 for Jan 26, 2015

    26 Jan 2015 | 12:29 am
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week..   #1. Brand New for 2015: Facebook Marketing [INFOGRAPHIC] Our most popular infographic updated for 2015 with all the changes you need to know about to do business on Facebook.  Get yours here . . . #2. Social Media Strategy Template Developing your social media strategy is your first step in marketing, and many small business owners are unsure if their strategies are optimized for their brands.  This new template…
  • Best Books for Small Business Owners [INFOGRAPHIC]

    Maria Peagler
    23 Jan 2015 | 7:49 am
    Happy Friday! I’ve got a great gift for you today: an awesome infographic that wraps up the best books for small business owners (from my own list in this my uber-popular blog post). Enjoy the infographic, and feel free to pin it to your Pinterest board as a way to remember what book to read next to grow your business! Add this infographic to your website by copying and pasting the following embed code: <br /> <img src=’’ width=’540′ alt=’Best Books for Small…
  • Facebook Marketing Infographic 2015 Edition

    Maria Peagler
    19 Jan 2015 | 9:01 pm
    I’ve updated our Facebook Marketing Infographic for 2015 to reflect the newest tactics that work in a crowded Facebook environment harder than ever to reach your fans.  I debuted the original infographic back in 2011, and it’s continued to be the most popular infographic EVER at So what’s changed in 2015? Here are the 20% of the tactics you need to focus on for 80% of your results: Attract a Targeted Fan Base Size doesn’t matter here like it used to.  Many business pages paid for cheap fans through fan farms or uber-cheap ads that got…
  • Weekly Top 5 for Jan 19, 2015

    18 Jan 2015 | 10:07 pm
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week..   #1. How to Protect Your Business from Hackers: Webinar Replay Members: Watch the replay here and get all the resources with it! Learn how to protect your business from hackers in this 30-minute webinar, mp3 audio, slide deck, and infographic . . . #2. How to Automate Your Social Media Marketing: [Webinar EXCERPT] The MOST POPULAR training tactic here at is social media automation. Learn…
  • How to Automate Your Social Media Marketing [WEBINAR EXCERPT]

    Maria Peagler
    12 Jan 2015 | 9:01 pm
    Here’s a sneak peek at December’s bonus webinar on How to Automate Your Social Media Marketing, which is one of the most-frequently asked questions I get at Here’s how to do it correctly without losing the personal touch and “secret sauce” your brand is known for. Transcript is below the video: How to Automate Your Social Media Webinar How to automate your social media without losing your "secret sauce" Members-Only Content Available to 3-Month and Annual Members   Transcript Maria Peagler: The most important conversation that…
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    Fire Brand Social Media

  • Who Invented the Term Social Media?

    Cynthia Cavoto
    20 Jan 2015 | 1:37 pm
    In regards to other forms of marketing, social media is incredibly new. However, it’s rules and origins are not entirely clear. When the Internet became a mainstream idea in the 1990s, people were in aw of the possibilities of the world wide web and all the doors it opened for everything from communication to medicine. [...]
  • Do the Research

    Cynthia Cavoto
    1 Jan 2015 | 7:43 am
    Putting an idea on social media doesn’t have the same effect as it used to. With so much information out there, you really have to grab a reader’s attention and provide compelling information. Most people claim to have a niche, or a specific area where they have more knowledge that the average person. Popular niches [...]
  • Ask the Readers

    Cynthia Cavoto
    30 Dec 2014 | 7:53 am
    Want to know how to make something better? Get another opinion. Social media exists for a very simple reason: to be social. If you have a decision to make about your blog or content, why not ask someone else what he or she thinks about it? And better yet, someone who is actually interested in [...]
  • LinkedIn VS Facebook Infographic

    Cynthia Cavoto
    29 Dec 2014 | 6:38 pm
    This infographic/guest blog post is provided by Brighton School of Business and Management. If you’re thinking about lighting a fire for your business in 2015, give us a call at 877.209.7778 – we can help. And, for now, keep using Facebook and LinkedIn to make those connections.
  • Social Media as an Effective Marketing Tool

    Cynthia Cavoto
    22 Dec 2014 | 5:16 am
    Social media is everywhere, but what is it? Social media is a tool that allows people to share information through virtual communities. These days, everyone seems to have there own social media pages. The most popular social media networks are Facebook, Twitter, and YouTube. They each garner millions of views each day and have billions [...]
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    Jackson Marketing Services

  • Social Listening and How to Create Brand Awareness

    7 Jan 2015 | 12:53 pm
    Social listening is easier than ever with the various sites on the internet.  It’s easy to find people asking questions, commenting, sharing content, and giving opinions.  There are numerous websites that allow people to discuss all kinds of topics, which creates a goldmine of opportunity for marketers.  The key is to find out where your target market is talking and then all you need to do is listen.  By listening, you’ll learn a lot about what you need to know in order to connect them to products and services they need. Forums and Q&A Sites There are a plethora of forums and…
  • New Year’s Resolution: Sales & Marketing Alignment

    Stacy Jackson
    5 Jan 2015 | 8:34 am
    It’s important to understand how Sales & Marketing alignment can, and should, create a seamless buying experience for your customers. Source: You’ve heard on this site — and many others — that highly-aligned sales & marketing teams achieve an average of 32% year-over-year revenue growth. So, how do you get your teams aligned? David Hood’s recent post on the VanillaSoft blog outlines some of the key differences between sales and marketing — issues you need to keep in mind when considering your alignment plans, especially…
  • Happy Holidays!

    Stacy Jackson
    8 Dec 2014 | 6:01 pm
    Dear Clients, Friends, and Visitors, We hope you have a very wonderful holiday season and a happy new year! Enjoy our little snowman doing his year-end happy dance. We hope it brings you a little smile as you count down the days until 2015. Best Wishes, Jackson Marketing Services The post Happy Holidays! appeared first on Jackson Marketing Services.
  • Free & Low-Cost Tools for Entrepreneurs

    Stacy Jackson
    18 Nov 2014 | 4:01 pm
    In honor of Global Entrepreneurs Week, here is a list of 30 free and low-cost tools and solutions for entrepreneurs and small business owners. Source: Are you celebrating Global Entrepreneurship Week? Even if you aren’t this is still a list worth looking into! Check out these free and low-cost tools for entrepreneurs. The post Free & Low-Cost Tools for Entrepreneurs appeared first on Jackson Marketing Services.
  • 10 Low-Cost Ways for Entrepreneurs to Drive Website Traffic

    Stacy Jackson
    18 Nov 2014 | 5:30 am
    It’s Global Entrepreneurship Week! To celebrate, we are highlighting 10 low-cost ways for entrepreneurs to drive website traffic. 1. Social Media Everybody knows about social media marketing. It can be a low-cost way to drive website traffic if you have the right approach. With the wrong approach, you will just waste time and money. Here are three things you need to make the most of social media: Research — know where your customers and target customers are participating in social media. Facebook may not be right if you offer B2B services, but LinkedIn probably is. Don’t…
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    Nischala’s Space, Thoughts, Expressions…

  • Infographic | What are the Top 5 Web Trends of 2015

    26 Jan 2015 | 1:30 am
    Web presence is core and integral to your brand strategy, and every business tries to make the best impact in the online world. Ever wondered what are the Top 5 Web Trends of 2015? I came across this interesting infographic, and sharing here since I found it useful  Src:…
  • Infographic | Digital Marketing Trends for 2015

    23 Jan 2015 | 1:30 am
    The start of the year (January) is usually a time for trends and predictions for the new year. In trying to understand what the gurus, experts and visionaries were predicting for Digital Marketing in 2015, I came across several interesting insights and perspectives. Worth a read, and worth a share ! Src: Additional Readings Three digital marketing mega trends for 2015 7 Digital Marketing Trends That Will Dominate 2015…
  • How to make the best use of social media in 2015?

    22 Jan 2015 | 1:30 am
    As a marketer and social media strategist / practitioner, I am always on the look-out for ways to make the very best use of social media. There are so many theories, so much advice, so many experts that it can be hard to find answers to what you really are looking for. However, having been an active ‘social media’ user for about 5 years now – I can say with some level of clarity and confidence that the ground rules almost always are the same. And I found a good summary in the infographic below: Src:…
  • What goes into a well balanced blog?

    19 Jan 2015 | 1:30 am
    As a marketer and a blogger, I’m always looking out for insights and perspectives on what goes into a well-balanced blog. After all, blogging is core and integral to branding and marketing – both for individuals and businesses. From what I read, 67% marketers created blogs last year, and I know from experience that creating a blog is not significant. Keeping it alive and kicking with right well-balanced fodder is key to success and growth and results. And what better way to understand and appreciate this perspective than with an analogy to our food types – something which we…
  • “Work defines me, and Motherhood completes me” I write in my 1st Huffington blog post

    15 Jan 2015 | 1:30 am
    “What do you want to be when you grow up?” was one of the questions I was asked very many times during my childhood. I loved answering the question for one reason. As a growing child, I could change the answer at whim, and it would still be correct! So, my responses took me from being a doctor, to a genetics engineer, to an entrepreneur, to a lawyer, to a sportsperson, to a police officer, to an artist, to a designer, to a cartoonist, to a global best-selling author, to a private detective, to the show business, to a motivational speaker, to the creator of the first human robot…
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    Peg Fitzpatrick

  • The Art and Science of Pinterest Visual Marketing

    19 Jan 2015 | 6:00 am
    Pinterest is the ultimate visual playground for inspiration, motivation, and, dare I say, marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images. 80% of pins on Pinterest are repins so creating your own original content will help your Pinterest presence become more popular.Click To Tweet Mastering the art of Pinterest images may seem overwhelming but there are a few steps to take after you…
  • Pump Up Book Sales with Social Media Marketing

    12 Jan 2015 | 6:00 am
      Writing a book is a grand achievement and checks off a bucket list item for many writers. However, what happens after you finish writingis the key to finding readers and ultimately selling your book. Social media marketing is the best way to get the word outabout who you are and talk about your books. Learning how to build buzz for your book with social media will take a little time but the efforts will pay off. The first step is building a foundationfor your social media platform by letting people know who you are on Amazon and Goodreads. Each site has a slightly different focus…
  • The Art of Social Media Apps and Services Resource List

    9 Jan 2015 | 6:00 am
    To be successful in social media, you’ll need a ton of shortcuts and these apps and services are things that Guy Kawasaki and I have both tested and love for our social media and recommended in The Art of Social Media. We’ll be updating this list with new fun things that we find and want to share with you. These are in alphabetical order cause that’s how we roll. A Alltop. Aggregation of RSS feeds organized by topic. B Buffer. Social-media content-scheduling platform. C Canva: Amazingly simple graphic design Camera+. Mobile photo-editing app. Chrome. Google’s Web browser.
  • Pinterest Tips: Time to Pin for Mobile First

    Jeff Sieh
    5 Jan 2015 | 6:00 am
      To hit the ground running on Pinterest in 2015, it may be time to shift your thinking. For many marketers (myself included) we thought we could pass the mobile viewers off as second class citizens. We told ourselves, “They can just zoom in on our pin if they can’t read the text.” or “They can just pinch and zoom on their smartphones once they get to my website.” Now with 75% of Pinterest activity occurring on mobile devices, you can no longer ignore the mobile audience and expect to succeed. You need to start thinking “mobile first.” Mobile…
  • Reuse, Repurpose, Refresh: How to Maximize Your Content

    29 Dec 2014 | 6:00 am
    If you’re a blogger or content creator of any kind, you know that it takes a good amount of your time to create content. From coming up with your idea, researching it, writing it, editing, to creating visual media – it is a long process. To make sure that you’re maximizing your hard work, I’d like to share some ways that you can reuse, repurpose and refresh your original content and maximize your time spent to get the most value as measured by reshares, tweets, Likes, repins, page views etc. Get into hustle-mode with your content and reap the maximum juice from each…
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    Digital Marketing Solutions

  • How Social Media Can Help You Keep Your Resolutions

    Ron VanPeursem
    19 Jan 2015 | 5:03 am
    The promises we make at the start of the New Year are made with enthusiasm and excitement. Then, by February or March, our energy has lagged and we may even forget what we promised to ourselves on New Year’s Eve. However, 2015 can be different. Why? Thanks to technology, there are plenty of ways to stay engaged and accountable that simply weren’t available before. Here is how social media can help you keep your New Year’s resolutions. Weight Loss The most common New Year’s resolution seems to be weight loss.  MyFitnessPal is an app and website that will make weight…
  • Where to Spend Your Marketing Budget in 2015

    Ron VanPeursem
    3 Jan 2015 | 4:21 am
    Allocating your marketing budget is never an easy task and in the fast-paced digital landscape, companies need to stay relevant in order to build customer relationships and generate revenue. An effective marketing budget means you can properly invest in a variety of integrated communication efforts. Here are six marketing spends to consider for 2015 that answer these challenges and maximize company revenue. Market Research The latest trends in the ever-changing digital realm or identifying new opportunities or threats to your business, effective market research will keep your team informed…
  • Is Your Business Using Facebook Video Ads?

    Samantha Collier
    3 Jan 2015 | 4:12 am
    In this day and age, it’s a given that your business is on Facebook and has an optimized page to boot. You most likely have a check-in feature at your cash register and a handful of great reviews. Being the Facebook star that you are, are you using Facebook video ads? If not, you’re not alone. Most small businesses are just beginning to use them. Here is how to create Facebook video ads for business development: Log in to your business advertising manager on Facebook. Click on “Create Ad” which is located on the top right portion of the page. Select “Get Video Views” as the…
  • The 5 Keys of Holiday Social Media Success

    Samantha Collier
    16 Dec 2014 | 7:01 am
    Do you have customers who’ve liked your small business on Facebook? Followed you on Twitter? Pinned you on Pinterest? Are clients and prospects connected to you on LinkedIn? If the answer is yes, the holidays are the perfect time for you to post, tweet, pin and connect your way to business success. When it comes to holiday marketing, social media is the small-business powerhouse. If you’ve been working on your social media activities, you have a built-in following to leverage throughout this all-important holiday season. Even if you’ve been slow to get on the social media…
  • 5 Signs You Should Take A Break From Social Media

    Ron VanPeursem
    11 Dec 2014 | 8:27 pm
    In a tech-obsessed society where 500 million tweets are sent per day and 1.28 billion people use Facebook on a regular basis, how can you tell when your own love of “checking in” has gone too far?   Here are some of the most common signs that you should to sign off for a bit: You make elaborate desserts and projects just to Instagram them. Did you spend extra time making your salad look picture-perfect or recreate a DIY off Pinterest just to appear crafty? If you’re guilty of situations like these, you may be ready for a break.   You can’t rake the leaves or paint your…
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  • LinkedIn Hands-On Workshop January 29

    29 Dec 2014 | 8:35 am
    Do you need some updates to your LinkedIn profile? Everyone needs to spend a few minutes on social media a few times a day. Does that include your LinkedIn profile? You bet it does. Making tweaks and knowing the right … Continue reading → The post LinkedIn Hands-On Workshop January 29 appeared first on Time2Mrkt.
  • Build Your Network

    26 Dec 2014 | 1:18 pm
    How can you build your network without having to physically network? I just read a LinkedIn post from William Arruda advocating that you accept every invitation that comes your way on LinkedIn. Read it here While I totally agree in principle … Continue reading → The post Build Your Network appeared first on Time2Mrkt.
  • Social Media and Recruiting

    15 Dec 2014 | 4:47 pm
    Do you use social media for your recruiting and hiring efforts? I recently helped Illinois workNet create a series of recordings and a webinar focusing on recruiting practices using social media.  Check out all of the resources on the Social … Continue reading → The post Social Media and Recruiting appeared first on Time2Mrkt.
  • Reputation Management and Social Media

    25 Nov 2014 | 2:24 pm
    When it comes to Reputation Management, how can you use social media? In my last article we talked about customer service and reputation. Now I want to talk about how you manage that reputation through social media. When you post … Continue reading → The post Reputation Management and Social Media appeared first on Time2Mrkt.
  • Customer Service and Reputation

    19 Nov 2014 | 11:27 am
    Manage your Customer Service and Reputation all at once! Once upon a time, I worked for Spencer Gifts. Part of the training package for new employees was a cartoon video that talked about customer service. The video talked about how … Continue reading → The post Customer Service and Reputation appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • Blog, Capture Page or Both?

    Tamyka Washington
    16 Jan 2015 | 11:40 am
    Getting your business started on the internet does not have to be difficult. The reason why most people struggle with getting set up online is because they are confused by all the different information available. Some experts say you need a blog, others say you don’t, and should have a capture page instead. Then, there are some who recommend you use both. Makes you wonder, what to do…what to do? Of course, each one has its benefits when it comes to your online marketing strategy. It’s just knowing when to select the one that is appropriate, and most effective with helping you…
  • Women in Business – Claudia Samuels Newton

    Tamyka Washington
    16 Jan 2015 | 7:00 am
    Name: Claudia Samuels Newton Company/Business: Rewarding Career and Resume Services Year Started: 1990 Website: I am a: Woman Entrepreneur Tell us about yourself: I like to introduce myself primarily as the founder of  Rewarding Resume Services dba Rewarding Career and Resume Services. My mission is “bringing out” the employment qualifications and achievements of individuals in a way which will market them as proven contributors and promising assets deserving of interviews. I hold a Masters of Management in Human Resource Management degree and a…
  • 5 Ways to Grow Your Team

    Tamyka Washington
    13 Jan 2015 | 8:06 pm
    When you are just getting started in the home based business industry, there seems to be a lot you must learn. From getting things set up, getting educated on your products, and to learning a new system, it can feel overwhelming before you even begin. The good news is however, you don’t have to learn everything all at once, in order to start building your business. Even so, for some reason, most individuals believe they must “know-it-all”, prior to even reaching out to their first prospect. Big mistake… Why that is a mistake is because, you are never going to know…
  • Women in Business – Allison Rucks

    Tamyka Washington
    9 Jan 2015 | 7:00 am
    Name: Allison Rucks Company/Business: Natural Hair Community Year Started: 2013 Website: I am a: Woman Entrepreneur Tell us about yourself: I live in New Orleans and I’m a full time student, who received her BSN in Nursing in 2012. I decided to return to school after being downsized from a corporate position in sales. Tell us about your business: I create and produce artisan hair and body products using natural and certified ingredients. I want to provide people of all ethnic backgrounds an alternative to mass produced hair and body products…
  • What is the 5 in 5 challenge?

    Tamyka Washington
    6 Jan 2015 | 10:13 am
    There is always some kind of new challenge emerging online these days, but one that I’m particularly fond of is the 5 in 5 challenge. Have you heard of it yet? If not, you will soon. Consider this your introduction to a challenge that is literally, changing peoples lives, from the inside out. It is giving people hope again, as they are experiencing amazing results. If you are here reading this post, it’s more than likely you are a woman and/or mom entrepreneur. We know how important it is to take care of ourselves and our health so we can care for our families. However, in…
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    Frederic Gonzalo

  • Google Goes Local

    Frederic Gonzalo
    21 Jan 2015 | 7:24 am
    There’s been an underlying trend in travel over the past couple of years: the desire to experience destinations like a local. While cookie-cutter vacations like Disney, beach resorts or cruises will always attract their lion’s share of tourism dollars, more and more people are seeking authentic, off-the-beaten path experiences. Nothing new, here. Travel has always been about seeing and doing things but also meeting people, exchanging and finding a sense of place. But with the advent of the mobile web, social media and review sites, all of this is becoming complex and more simple…
  • 15 Hotel Marketing Trends For 2015 [INFOGRAPHIC]

    Frederic Gonzalo
    13 Jan 2015 | 7:55 am
    Online marketing is becoming more complex than ever, in particular for hoteliers who need to understand not only all the available tactics out there, but must also contend with various digital players in the competitive travel sphere, from meta-search engines to review sites to online travel agencies (OTA) like Expedia, Booking or Travelocity. The folks at NetAffinity produced this pertinent infographic showcasing 15 online marketing trends we can expect to shake the hospitality world in the coming year. Here are some of my favorites: Mobile Bookings: Indeed, mobile should no longer be…
  • Brands Must Connect With Mobile Travelers

    Frederic Gonzalo
    7 Jan 2015 | 7:47 am
    Did you know the mobile travel audience spends on average 35% of their time looking for travel content on smartphones or tablets? And if you think mobile travelers represent only a small fraction on the travel industry, think again! Source: U.S. Consumer Travel Report Sixth Edition According to the most recent Consumer Travel Report, mobile travel gross bookings represented 5% of the total travel market in 2014 and should rise up to 7% in 2015. But not all mobile travel is built the same: according to Travel Weekly, mobile bookings accounted for 20% of hotel sales on OTAs last year. And when…
  • Best Posts of 2014

    Frederic Gonzalo
    31 Dec 2014 | 9:50 am
    There were 47 posts published in English on this blog during 2014 (and another 51 in French, all original posts rather than loose translations, save one or two exceptions) and it’s been a great year overall. All key metrics for this site have improved steadily compared to 2013, including almost 4,000 subscribers now receiving each post by email! If you are new to this blog, or perhaps did not have time to read everything published during the past year, here were the top 5 most popular posts of 2014. 3 Tips to Rank Higher on TripAdvisor How Travel Planning is Dominated by Online…
  • Why Visuals are Key in Travel Marketing

    Frederic Gonzalo
    23 Dec 2014 | 6:37 am
    Photos and videos have become cornerstone to an effective online marketing strategy, and this is particularly true in travel and hospitality. We’ve all heard the expression about photos being worth a 1,000 words, but do we really know to which extent visual communication is powerful? Recent studies found that: Images are processed on average 60,000 times faster by the human brain than text 90% of all info transmitted to the brain is visual Photos are 40% more likely to be shared than text, in particular on Facebook People retain 80% of what they see, 20% of what they read, and 10% of…
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    Kyle Communications

  • 2015 Public Relations Adjustment

    Kyle Elyse Niederpruem
    9 Jan 2015 | 7:18 am
    Wanted: 2015 Public Relations Adjustment The start of a new year is always a good point to ask your clients – how can I help and what could we be doing differently in public relations? Many people are afraid to ask or even offer new suggestions. People get in ruts and routines when it comes to public relations. And new ideas and strategies can seem daunting, especially if it means more work and a possible risk of (gasp) failure. Here’s why that thinking is wrong and what you should do about it: Provide Context Times change. COEs change, demands change and budgets are revised accordingly.
  • Thank a Reporter

    Kyle Elyse Niederpruem
    4 Sep 2014 | 11:33 am
    Thank a Reporter Today When a reporter hits a home run, say so. Comprehensive stories with context are more difficult to report than ever in our nanosecond-obsessed world. Occasionally, just say thanks — for no reason. It’s a tough job, with awful hours and stress. And reporters are often lied to and force fed junk. (I can recount by name everyone who bold-faced lied to me when I worked in a newsroom. You still know who you are.) Provide just what’s needed and no more. No one appreciates a deluge of information unless it’s needed. More isn’t always better. Less is often best. Tweet…
  • Crisis Communications at IU

    Kyle Elyse Niederpruem
    29 Jul 2014 | 8:55 am
    When you’re as big as Big Red (aka Indiana University), there’s limited worrying about brand recognition. But crisis communications? That’s another matter. Indiana University’s Mark Land spoke at the Hoosier PRSA luncheon recently in a brief give-and-take with Inside Indiana Business Host Gerry Dick about the challenge of every day and crisis communications for a Big Ten university. Land, who is the associate vice president of public affairs and government relations, spoke frankly about university communications – sometimes a very cumbersome boat to steer in choppy waters. Here are…
  • The Social Media Story of “Chef”

    Kyle Elyse Niederpruem
    20 Jun 2014 | 12:54 pm
    If you haven’t seen “Chef,” the movie, it will be a flick frozen in time for how Twitter works (right now). Jon Favreau’s up and downs as a chef gone viral with a critic rant is pretty spot on. Now, whether a food truck traveling cross country can actually claim a following via a tech savvy 10-year-old using Vines and GPS to create a social media story is another matter. But in the way of the social media story as it happens today, it all seems very plausible. “Chef” is a summer feel good movie with today’s modern twist inserted. A chef that’s sublimated his creativity in the…
  • Most Clicked News Stories

    Kyle Elyse Niederpruem
    7 Apr 2014 | 3:53 pm
    Survival of the Most Clicked Reality TV has set a funny tone across the globe for survival of the most talented, most skinny, most bitchy, most addicted, most pregnant, most Amish, most mean and more. In journalism, it’s a sad state of affairs that clicks are winning the war in wooing readers in a similar way. Most clicked news stories are now part of the survival series. In our short attention span world, we must be captured and entertained. Then, we click. And those clicks are driving media outlets as they make decisions about news coverage – and how long that news coverage drones on…
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    Brand Meets Blog

  • 5 BIG problems with your media kit {and how to avoid them}

    Louisa Claire
    16 Jan 2015 | 11:30 am
    I love a good media kit. I love going deeper into the world of a blogger, seeing what makes them tick, where their readers are loving them and how they are tapping into their community. It’s breathtaking, really. But, there’s a problem. Most media kits stop short of really taking my breath away because they let these very common mistakes get in the way of their WOW factor. If a media kit makes it harder for me to do my job then, as much as I love them, the sad reality is that they’ll get glossed over. Today I want to take you through the most common mistakes I see bloggers…
  • Beginners Guide to Working With Brands, for Bloggers

    Louisa Claire
    14 Jan 2015 | 1:42 pm
    This week’s (epic!) post is all about making sure you, super fantastic blogger, know the lay of the land when it comes to working with brands. One of the most challenging tasks when working with brands, is finding the information you need to do it well. Today we’re going to go through that information and share industry insights to help you make sense of it all as well as get practical about the kind of opportunities you might expect to get pitched. The following comments are not exhaustive nor are they definitive; there will always be exceptions to the rule – but my goal…
  • Are you ready to make 2015 fabulous? Your FREE Blog Review and Goal Setting Guide for 2015.

    Louisa Claire
    12 Jan 2015 | 8:21 pm
    Can you believe it’s 2015 already? I love the start of a new year – so many fresh possibilities. I also like that for us Aussies, we get a summer break over the New Year. It just feels like a great time to restock on the year that’s passed and really get refreshed for the year ahead. For many of us, the New Year is also a time of dreaming, and making plans, for what could be. While I like to plan for the year I’ve long since left New Years Resolutions behind – I need something more concrete and more holistic than lofty (though lovely) dreams. One of the…
  • The Anatomy of an Influential Blog

    Louisa Claire
    21 Dec 2014 | 1:54 am
    It might seem an odd thing to talk about so frankly, but if you want to monetise your blog in any way, including through working with brands or if you want your blog to make a meaningful impact through your blog then it’s important that you build a blog that is influential. Press play here to hear my introductory thoughts on importance of influence. Influence is the key to shifting a persons thoughts or behaviour. It could be the way they think about their life or circumstances, it could be how they approach their…
  • A Little Known Secret About Blogging

    Louisa Claire
    20 Dec 2014 | 1:00 pm
    “Numbers don’t mean much. It’s what they/you do.” Scott Stratten, Unmarketing The above quote came through in a tweet from Scott Stratten recently and struck a chord with me. He’s so right! Blogging is not about the numbers. Don’t believe me? Consider this: 1,000 people visit your site in one day but none of them do any of the following things: - comment – subscribe – return – buy (if you are selling something) These people slip in and out unnoticed, aside from a spike on your google analytics chart of course. These people don’t say…
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    Jaden Social | Social Media Marketing and Management

  • Your Career is a Startup

    Jake Challenor
    12 Jan 2015 | 5:19 pm
    A guest post by Dave Kusek (@davekusek). 2015 is the year of the musical entrepreneur. This is the year you stop thinking of yourself as just an artist and recognize the power you have over your music career. This is the year you start thinking creatively – not just about your music but also about […]
  • The Shark and the Shaman

    Nic Robertson
    25 Mar 2014 | 3:57 am
    A guest post by Tushar Apte (@harpt). A few weeks ago I sat in an amazingly slick water facing, high-rise office, which housed one of South-East Asia’s most prestigious advertising agencies. I was in there with the Creative Director hocking my music for some commercials, honestly feeling a bit like a used car salesman, when […]
  • 2013: The Year In Stats…

    Nic Robertson
    8 Jan 2014 | 7:19 am
    As yet another year has drawn to a close, it seems like as good a time as any to reflect on a few of the milestones we reached during the wild ride that was 2013. But rather than sit here and tell you all about our great achievements and why Jaden Social is all-that-and-the-kitchen sink, […]
  • The Musician’s Achilles Heel – Why Musicians Are Hopeless at Promoting Their Music – Part 3

    Sarah Lynch
    14 Nov 2013 | 9:24 pm
    Musicians are an exercise in contradictions: thick skinned and soft hearted. For most bands, creative thinking flows as naturally as the biological imperative to breathe. But developing a sound business strategy to promote their music leaves many feeling creatively hamstrung. This is because the intense competition for an audience’s attention makes it difficult for musicians […]
  • 4 Reasons You Need A Team For Your Independent Release – Part 2

    Sarah Lynch
    8 Nov 2013 | 5:51 am
    No man is an island. Until recently, the only avenue for musicians to release and distribute music has been with the backing of a major label. Today anyone with a bit of nous can self-release a record – only the mechanics of how to go about independently doing so tends to leave most musicians feeling […]
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    Expedite Your Social Media Implementation

  • The Road to Success Through Paid Social Amplification

    Jennifer Landry
    1 Jan 2015 | 9:00 am
    Gaining traction in today’s online marketing bullpen is an undertaking for companies large and small. Quality content is the name of the game but reaching the right audience is usually the roughest part of the battle. The content marketing industry is producing quality material day in and day out, and whether said material is reaching […] Author information Jennifer Landry Freelance Tech/Finance Writer Jennifer Landry is a dedicated web journalist living in sunny Malibu, California. She typically writes articles on the social media environment and small businesses.
  • Robin Williams and How He Touched my Life

    15 Aug 2014 | 1:36 pm
    I met Robin Williams at a charity function in San Francisco which was hosted by The Glide Church.  Sharon Stone was there and part of the donation meant that I would be able to pose with her and have my own memorable photo.  What was memorable for me though, was when I met Robin Williams. […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • Top Ten Business Tools for Effective Social Media Management

    29 Jun 2014 | 11:55 am
    I presented “Top Ten Business Tools for Effective Social Media Management” at DFW Rocks Social Media Day on June 29 – 30, 2014. It was a huge honor to be a part of an elite group of speakers and attendees.  As a Social Media Consultant, I believe it is a lifetime commitment to invest in […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • @DFWRocksSocialMedia 2014 early bird registration $150.00 fee ends tonight!

    30 Apr 2014 | 6:46 pm
    DFW Rocks Social Media 2014 early bird registration $150.00 fee ends Wednesday, April 30, 2014 at midnight. This two-day conference on June 29 & 30, 2014 benefits small business owners, who want to learn how to effectively utilize social media channels and online marketing tools such as blogging, video and photography and come up to […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • B2B Marketing versus B2C – How Social Media Stacks Up

    6 Mar 2014 | 11:53 am
    Social media is an important component in marketing for all types of businesses. It doesn’t matter if a business’s customers are individuals or businesses, social media works very well for marketing to both groups. But, there are some differences in approach, and it’s important to understand the difference between business to business (B2B) marketing versus […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
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    Top Tier Media

  • How to Pitch Bloggers – and How to Find Them!

    Shannon Smyth
    22 Jan 2015 | 1:13 pm
    If you are running a small business, chances are that publicity and marketing for your brand and product line are on your mind. Without a dedicated publicist, contact emails, editorial calendars and the all-too-important relationship with your chosen print or broadcast editor, this type of media may be out of reach. Or maybe you simply want to increase awareness faster than the 3-4 month lead time that magazine editors require and are looking to bloggers. Many businesses understand the value of partnering with influencers such as bloggers, vloggers and Instagrammers to endorse their…
  • The Impact of Great Customer Service on Word of Mouth

    Shannon Smyth
    7 Jan 2015 | 10:06 am
    Today’s business management focuses greatly on the customer experience to enhance revenue. You can be on every social platform, have a great marketing campaign and garner plenty of positive product placement in print and broadcast, but if your customer service is severely lacking, then all of that effort could be mute. In terms of cost and efficacy, word of mouth (WOM) marketing yields the most profound results for companies across a bevy of sectors. At the same time, a negative customer experience expressed through WOM can affect the organization greatly as well. Nevertheless, positive…
  • 4 Social Media Trends in 2015

    Shannon Smyth
    26 Dec 2014 | 9:33 am
    It is clear that social media is not going anywhere, anytime soon. In fact, just by taking a look at 2015, you can see that there are some trends that will change the way we look at social media altogether. These are trends that we must keep an eye out for because they are real game-changers. 1. Niche Social Media Sites Will Take Over For so long, we have dealt mainly with mainstream social media sites like Twitter and Facebook, but that won’t be the case in 2015. In particular, Ello is an ad-free social network that will cater to a specific niche (especially those looking to escape to…
  • Social Media: Defining Goals and (Realistic) Expectations

    Shannon Smyth
    24 Nov 2014 | 1:24 pm
    It’s no secret that social media is the driving force behind engagement marketing for many different types of brands today. With so many platforms to chose from targeting varying demographics, it makes sense that any business looking to establish their social reputation and expand their reach would do so with an eye towards utilizing social media to their own best advantage. However before diving head-on into the fray, it is critically important for every brand owner to set realistic expectations for their company in terms of what social media can (and cannot) do for them. Though…
  • Social Media Platforms Are Not One Size Fits All

    Shannon Smyth
    6 Nov 2014 | 11:55 am
    Virtually every business and industry that expects to grow and develop in the age of technology must have a viable online presence that includes social media. Which social media platforms are the right fit for your social media strategy to reach your target demographic? These interactive and real-time platforms are extremely efficient methods of communication, but not every social media channel is appropriate for every type of business. Here’s a breakdown of the most popular social media channels: LinkedIn: LinkedIn can be a useful tool for professionals and corporate recruiters to…
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    Third Team Media

  • Outsourcing to a Digital Agency: A Business Strategy this 2015

    Nancy Cudis
    12 Jan 2015 | 12:53 am
    How can outsourcing to a digital agency in 2015 become an effective strategy for your business? This is what we are going to attempt to answer on our first article here on the blog for the year 2015. During 2014, we saw walls of doubt among many employers crumbling, their eyes looking expectantly at the horizon of possibilities, at the many more things they can do, for their businesses. We saw this in the statistics, in the way marketers say that increasing sales directly associated with digital marketing campaigns is a top priority in 2014, in the fact that marketers will spend $8.3 billion…
  • Why Social Listening is Important for Your Brand

    Nancy Cudis
    12 Oct 2014 | 10:54 am
    Just like in an ideal communication model, a conversation is a two-way street—you send out a message, your receiver sends back a feedback then the cycle goes on. Now, in this steadily changing social media landscape, a conversation about your brand–and listening to it–are very important, if you wish for your business to grow. Listening well to conversations will show how genuinely ready you are to engage directly with your customers and how active and open you are in diving into insights that you can use to make decisions for the next campaign to reinforce your brand. More than…
  • Should You Outsource Your Social Media Management?

    Nancy Cudis
    22 Sep 2014 | 3:16 pm
    When you have a business (or a whole department to manage), you know you have many things to do in a day — keeping the operations going, talking to clients, delivering top-notch services, meeting with employees, and interviewing job applicants. A disruption, welcome or not, in this order of things can most likely make you feel daft. Then suddenly, you’re hearing about competitors jumping into the social media wagon and getting more brand awareness than you do. You want to do the same, but you have no idea how to start. We think the day has come for you to outsource your social media…
  • TTM, The Memoriter launch new online media for B2B companies, marketers

    Nancy Cudis
    7 Sep 2014 | 11:56 pm
    CEBU, Philippines – Third Team Media (TTM) and The Memoriter Writing Service just pushed the online media to a whole new level by launching, a start-up media company with relevant content targeted for businesses, advertisers, digital marketers, and business-to-business companies. (TSJ) is the first of its kind that is based in Cebu, Philippines. It will be soft launched in October 2014. Together, TTM and The Memoriter Writing Service will produce reliable content that will appeal to a global audience and help Cebu-based professionals and start-ups.
  • Curated Content vs Created Content

    Nancy Cudis
    24 Aug 2014 | 6:00 pm
    When we flag the term “content curation” before potential clients with limited social media knowledge, we explain not only its definition but also its importance. Often asked are “What is content curation?” “How can it help my business?” “Is that a lot of work?” We at Third Team Media take it upon ourselves to educate them and you reading this post. Have you heard of a museum curator? Essentially, his duties include acquiring, caring for, developing, displaying, and interpreting a collection of artefacts or works of art. In almost the same way, a digital agency like Third Team…
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    Gigya's Blog

  • Without Identity, the Internet of Things is Just Noise

    Reeyaz Hamirani
    23 Jan 2015 | 8:15 am
    As the International Consumer Electronics Show (CES) wrapped up in Las Vegas earlier this month, one thing became abundantly clear: 2015 is going to be a big year for connected devices. From toothbrushes that can schedule check-ups with dentists to yoga mats that can analyze poses in real-time, 3,000+ companies launched more than 20,000 new products at CES this year. Collectively referred to as the “Internet of Things” (IoT), this concept of connected devices is obviously nothing new. In fact, Gartner predicts that the number of Internet-connected devices will inflate to more than 25…
  • Two Major Roadblocks Inhibiting a Single Customer View

    Reeyaz Hamirani
    19 Jan 2015 | 8:00 am
    The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer data is wasted due to immature enterprise data “value chains.” As customers interact with brands across disparate touchpoints, they give little thought to where this data “lives” within the organization, or whether the business’s…
  • Live Webinar: The Privacy-Personalization Paradox

    Reeyaz Hamirani
    14 Jan 2015 | 9:00 am
    Marketers today are finding themselves in a Catch-22 as consumers demand more relevant experiences in addition to enhanced data privacy. According to a survey conducted by Consumer Reports, 71% of respondents said they were very concerned about online companies selling or sharing information about them without their permission. On the other side of the coin, 80% of consumers like receiving emails that recommend products based on previous purchases (Internet Retailer). So how can businesses successfully navigate this privacy-personalization paradox? Join us for a free live webinar on Data…
  • From Data to Dollars: 3 Ways to Turn Insight into Action

    Rachel Serpa
    12 Jan 2015 | 7:55 am
    Today’s volume and variety of consumer data has presented businesses with a unique paradox: understanding customers and providing them with increasingly relevant experiences is both more possible and more difficult than ever before. While 99% of businesses consider data and analytics to be important to their organizations, 85% of executives are struggling to accurately analyze and interpret their existing data (KPMG Capital). Yet relevant, data-driven user experiences are so in demand that 80% of executives believe companies that fail to embrace Big Data will soon lose their competitive…
  • How to Give Customers A Personal, “Coffee Shop” Experience on Your Site

    Rachel Serpa
    5 Jan 2015 | 8:00 am
    Ask anyone and he or she will probably tell you: yes, Starbucks makes a mean latte. The lattes, however, are only part of the reason why coffee lovers across the globe line up at their local Starbucks on a regular basis. If you’re a frequent customer, the baristas will greet you by name, start making your favorite drink before you can even order, and ask about your two kids. They know you, and this personal, customized experience has developed alongside your relationship with them. Chances are, this personalized experience plays just as big a part in why you frequent this coffee shop as…
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    BRM Social Blog

  • Advantages of Social Media in Your Career and Business

    Carrie Drisko
    11 Jan 2015 | 11:19 pm
    The competitive industry among businesses and professionals continues to grow tighter. So getting into social media to promote careers and businesses is a must. Why invest in social media when there are various promotional methods to use? Below are a few of the many reasons you should invest in social media marketing. Generating leads Admit or not it is easier to join trending conversations on the web compared to generating leads. One must have an extraordinary topic to catch the readers’ attention. Generating leads is a great way of directing readers towards your official website to…
  • Simple Tips to Improve Social Media Marketing Results

    Carrie Drisko
    12 Oct 2014 | 11:42 pm
    The most power marketing method used by most marketers and business owners is social media marketing. In here, getting a huge reach can happen in an instant which makes it easier to find your target market. There’s no doubt on the power of social media because everyone can be found on various platforms socializing. And every business takes advantage of this habit. Below are a few simple tips to improve social media marketing results.   Hit multiple time zones Why do you need to keep on reposting what you’ve already posted? One of the reasons is to hit multiple time zones. Posting the…
  • How to Turn Off Notifications in Facebook Messenger

    Carrie Drisko
    5 Oct 2014 | 6:26 pm
    Facebook now has its own chat application that is probably annoying users not only because of the memory it consumed in mobile devices but also because of its unfamiliar interface. Facebook Messenger is a downloadable chat application that works in a different way compared to the main Facebook application. Some users are not pleased with the idea of getting notifications. How about when you are in the middle of an important meeting PR conversation and you would suddenly hear that familiar Facebook notification alert? There may be times when you would want to silence your device. So, below is…
  • Ways to Increase Pinterest Followers

    Carrie Drisko
    28 Sep 2014 | 11:07 pm
    Pinterest is the newest social buddy in town that is growing exponentially. Creating boards that can be shared is the main concept of this platform. The content of the board is where the secret lies. Make is as captivating and valuable as you can grab the attention of a humongous amount of Pinterest followers. Think you’ve done all the promotional gimmicks, but none of them worked? Perhaps it’s about time you check the tips below on ways to increase Pinterest followers. Keep in mind that doing promotions take time, patience and dedication. If you’ve been doing it for months, don’t…
  • Social Media for Businesses

    Carrie Drisko
    22 Sep 2014 | 10:19 pm
    Is social media for business? Social media is not just for socialization, but also for marketing. It’s like mixing business with pleasure. Because of the presence of the millions of users who are obsessed with social media platforms, getting your brand recognized and boosting your sales is much easier. Every business needs a marketing campaign. Otherwise, sales won’t go up. Social media has a large influence on every shopper, so what they will see on various platforms will surely affect their buying decision. Which platform? The most excellent platform will depend on the kind of business…
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    New Media and Marketing

  • Millennials want brands to engage with them on social media

    22 Jan 2015 | 4:53 am
    Millennials want brands to engage with them on social media and to be part of their product development team; 62% of Millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer; 43% say that Facebook is the social network that most influences their spending habits, followed by Instagram (22%) and Pinterest (12%). Brands should start, if they have not already, reaching out to Millennial consumers to assist them with development of future product or service; 42% of Millennials said they are interested in helping companies develop future…
  • Planning 2015 Annual Marketing Budgets

    21 Jan 2015 | 10:49 am
    The beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking and growing popularity of mobile devices, these are two vitally important considerations in our spending. While this is the time to look at what’s working and what is not, more importantly, what are we missing from our marketing budget? Do our strategies include mobile users and social media? If they don’t, then their inclusion is long overdue. Let’s answer some very important…
  • How advertisers ruined TV

    20 Jan 2015 | 9:33 am
    Mobile devices make up an increasing share of TV and video viewing with 72 percent of consumers using mobile devices at least weekly for video viewing. Even late adopters are becoming advanced video users with as many as 41 percent of 65–69 year olds studied stream on-demand/time shifted TV and video content on more than weekly basis. The number of commercials in the typical hour of television has grown steadily during the last five years, according to a study from the ratings measurement firm Nielsen. The rise in commercials can be attributed to two factors: Broadcast and cable…
  • Recession has changed consumer behavior forever

    15 Jan 2015 | 12:26 am
    The “Great Recession” officially ended in 2009, but budgeting is still on the menu for consumers even though they have a sunnier outlook on the economy and their personal finances.  Results from Information Resources, Inc.’s (IRI) Q2 2013 MarketPulse™ survey indicate that consumers have settled into the “new normal” of conservative purchase behaviors and attitudes, so consumer packaged goods (CPG) marketers must keep their finger on the economic pulse and find innovative ways to entice consumers to loosen their purse strings. According to the Q2 2013 MarketPulse survey, 56…
  • The disconnect between engagement and sales

    12 Jan 2015 | 8:08 am
    Dan had been a social media marketing manager for a little over 6 months.  He knew the platforms and how to engage consumers so when a recent post, about a new product, went viral he was very excited to inform management.  The excitement was short lived. While Dan was promoting his team’s efforts on social media a senior VP was quick to point out that their brand was still losing market share to competitors.  Thus the disconnect… Social media marketing people have to be very careful when blowing their own horns even though research indicates more brands are planning to spend…
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    Nick Cicero

  • Three Tips to Master the Art of Following Up

    Nick Cicero
    22 Jan 2015 | 7:35 am
    We’re all in this together. You know what I mean, that deluge of communication that happens across any and every platform we maintain a presence on today. We get emails, texts, and snapchats. We get tweets, Facebook messages, and IMs. And we send just as many, if not more, than we receive. As we use the internet and social media to grow our networks, we gain the ability to meet many more people than previously possible. But good networking is not just about who we can meet and make that first contact with, it’s about who we can build lasting connections and develop trust with. One of the…
  • How data scientists are changing the face of business intelligence

    Nick Cicero
    21 Jan 2015 | 7:52 am
    This post was originally published by me on The Next Web Humans are walking data centers and our interactions and behaviors, no matter how minuscule, are building a near infinite pool of aggregate data over the course of our lifetime. This data can be used to improve the experience of our lives through analysis of our consumption, interactions and behaviors; in business today, data has become a competitive advantage and necessary component of product development. Considered one of the sexiest fields to pursue (InformationWeek’s words, not mine), the data scientist is now assisting companies…
  • a16z Podcast: Coding as a Literacy

    Nick Cicero
    21 Jan 2015 | 5:35 am
    Originally posted on Andreessen Horowitz: Tracy Chou from Pinterest, and Chris Granger and Jamie Brandon from Eve, discuss whether coding is a literacy (or as Granger puts it, a “superpower” ). But as software infuses every industry and much of our lives, do we all really need to start writing code? Or is a less hands-on approach — educating ourselves about what software can (and can’t) do, and the basic architecture behind its creation — the most useful way to gain software literacy for most people? View original
  • 30 Linkbait Phrases in BuzzFeed Headlines You Probably Didn’t Know Generate The Most Amount of Facebook Shares

    Nick Cicero
    13 Jan 2015 | 6:14 am
    Max Woolf (one of the most prolific tech blog commenters ever IMO) and an all-around smart guy put together this chart of the 3-word phrases with the most FB shares in Buzzfeed Article Titles. Pretty interesting information for anyone writing eye-catching headlines today.
  • The Top 10 Viral Brand Videos of 2014

    Nick Cicero
    29 Dec 2014 | 5:07 am
    The term “viral video” is one that evokes both excitement and groans when mentioned around people within the marketing world. After all what’s viral? It means something to everyone. Is it share-worthy? Do the masses relate? Definitions aside, more and more videos like Shit Girls Say, or this News Anchor dancing to Where They At Doe are blowing up online and it has become natural to share these things online between friends, coworkers, and on social networks at-large. With video projected to take up over 90 percent of the online content within the next decade, brands…
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    Seven Waves Marketing

  • Email is Still Effective, But Let’s Change the Formula!

    Cathy Rodgers
    22 Jan 2015 | 12:02 pm
    Five Tips for an Effective Campaign Email is still effective, and it’s a primary way to communicate. Sure, we can communicate via Facebook chat or in a text message, but if we are just casual friends or just reaching out to someone new, then email is absolutely the best way, next to a phone call. Why? Every online account is attached to an email address, which makes it an essential communication tool. Too Much Communication? The new and overused trend is the daily email. What may have started out as a gentle “I’m here to motivate you and get you going kind of message” can quickly turn…
  • Gmail Dashboard Setup

    Cathy Rodgers
    22 May 2014 | 2:16 pm
    Manage Multiple emails with Gmail If you’re like me, you have more than one email account. Managing them all can be a problem, but Google offers an easy way to view, send and receive – all from one dashboard. Gmail Dashboard Setup First of all, you will need a master gmail account. You can do this yourself; you don’t need a network administrator. Follow along, I’ll help you set this up. If you don’t have a gmail account, set one up here:     1. Click on the Settings Gear Box Select Settings from the menu Go to Accounts / Import You can…
  • Anatomy of a Blog Post in Word Press

    Cathy Rodgers
    29 Jan 2014 | 7:00 am
    Writing Tips to Make Your Blog Post SEO Friendly Here’s the anatomy of a blog post in Word Press outlined just for you.  Writing for the webshould never be random and this tool will help you get focused    First of all, think about the purpose of your blog.  Are you trying to sell something?  Are you providing services?  Are you demonstrating your offerings through photos?  Turn those goals into words.  Each and every post must have a purpose and a goal for conversion (a phone call or email) and this purpose must reflect the overall goal of the blog through words. After all,…
  • Animated Videos – Harry Potter Advertising is Here

    Cathy Rodgers
    17 Dec 2013 | 6:46 am
    Auto-Play Videos Now Activated on Facebook Animated videos have debuted on Facebook. Have you noticed? Videos are now on auto-play right inside your Facebook news feed. Futuristic Hollywood is here. Remember the early Harry Potter movies with the animated telephone posters and newspaper ads? Now you will find videos from friends playing automatically in your Facebook news stream – but only from mobile video uploads, and certainly not applications such as You Tube. Facebook seems to be “favoriting” the mobile market. Content, and especially mobile uploads, will most likely be higher…
  • The Powerful Impact of Facebook Advertising

    Cathy Rodgers
    11 Sep 2013 | 10:25 am
    Targeting Your Audience with Intelligence Advertising on Facebook has reached new heights. One of the most economical ways to advertise on this platform is with a new feature called “Boost Post”. Boosting allows you to promote individual daily posts with a photo. This means no artwork has to be developed! For only $20 – $30 business owners can target people who like their page and their friends, or reach beyond the usual and target people within a certain geographic area, by gender, by age, or even by interest. The impact is powerful and the multiplication factor can be measured in…
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    Katie Leimkuehler

  • The Power and Impact of a Mastermind: An Interview with Peter Shankman

    Katie Leimkuehler
    20 Jan 2015 | 8:27 am
      Peter Shankman, the founder of HARO (Help A Reporter Out), is also an author, entrepreneur, speaker, and worldwide connector known for creative marketing and public relations strategies. Peter currently runs ShankMinds, a worldwide Business MasterMind Series, Co-owns Shankman|Honig, a Customer Service consultancy, and is the co-host of The Mistake Podcast. I recently caught up with Peter to hear about his new mastermind series and his entrepreneurial journey.   What is the real value and benefit of joining or participating in a mastermind? “Everyone, but…
  • 4 Reasons You Should Be Hosting a Twitter for Your Brand

    Katie Leimkuehler
    8 Jan 2015 | 7:55 am
    If you’re looking to actively grow your social media presence and build up your Twitter than you should absolutely be hosting your own Twitter Chat! What is a Twitter Chat? Well, it’s basically an online chat room on Twitter where people who share a common interest such as travel, marketing or writing come together for an hour and talk about tips and best practices they’ve learned. This is typically done with a hashtag like #BrandChat #BlogChat or #ISAChat (I host this one each month on study abroad topics for ISA.)  Each Twitter Chat has a host, who directs the questions…
  • 4 Keys to Developing a Killer Social Media Brand

    Katie Leimkuehler
    2 Sep 2014 | 10:14 am
      If you want to truly create a social media brand and business that stands out you need to know not just how to reach your audience, but what they want to talk about, what content they are interested and develop a plan that you can roll out to connect with them. Here are a few key steps to follow when developing your social media brand. 1. Know your audience and where they spend time online. There is no point to doing social media unless you’ve done your research. Where are your customers spending time? What are they talking about? How can you connect and engage with them? Until you…
  • Founder of Stage 32 Shares the Secrets to Starting a Social Networking Site

    Katie Leimkuehler
    11 Oct 2013 | 7:58 am
      Richard Botto, film producer, screenwriter, and CEO and Owner of Stage, a social network and educational hub for film, television, and theater creatives, knows the challenges entrepreneurs face from rolling out a new product to adapting to emerging technologies. Botto shares his insider tips and advice from entrepreneurs looking to turn their ideas into a business and how to move through the inevitable roadblocks that you’ll encounter along the way.   Where did you get the idea for Stage 32? The “Ah-ha” moment came at the American Film Market.  You have all of these…
  • Harnessing the Power of Images in Social Media

    Katie Leimkuehler
    20 May 2013 | 8:22 am
      Everyone will take a moment to look at photo or image they almost can’t resist. Mainly for two reasons: they know it won’t take up much of their time and they’re instantly intrigued. The power of images has been around since the days newspapers were able to capture horrific and touching moments, but now we are the creators of those moments. Image sharing is one of the fastest growing social media channels today. Image-based communication that is able to tell a story in a quick picture has been growing since the launch of Instagram and Pinterest which focuses only on taking and…
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    Social Jumpstart

  • Storytelling – the 2015 Marketing Trend for Brands Large and Small

    Mike Wolpert
    2 Jan 2015 | 6:41 am
    Looking into the marketing crystal ball of 2015, more attention than ever is being directed by major brands to content marketing via social media channels. That’s nothing really new. What is new, however, is the engine behind their social media strategy: Storytelling. As I’ve often said, what’s good enough for a big brand is even better for a small business when we adapt it for our specific needs. Rarely do we want to try to exactly copy a big brand marketing strategy or tactic. However, learning from their grand schemes and big budget investments and making it personal for our…
  • Facebook’s New Keyword Search – What Small Business Owners Need to Know

    Mike Wolpert
    11 Dec 2014 | 4:38 pm
    Sometimes there is unwarranted hype when it comes to changes or updates with Fa­­­cebook. But this time something truly significant is happening with Facebook’s new Keyword Search feature and you will want to know about this. It will make a big impact for small businesses from retailers to service providers and just about every other SMB. It’s a new type of word-of-mouth marketing play and for small business it’s gonna be a game changer. Great news for those in the know and problematic for businesses not paying attention to Social Media Marketing. Telling your story just became…
  • Five Surprising Things You Have in Common with Successful Entrepreneurs

    1 Dec 2014 | 4:48 pm
    by Guest Contributor: Mandy Wilkins Sure, they might have thought of an unbelievably creative product, dropped out of college, and bargained all of their life savings in order to become today’s most successful, high-profile entrepreneurs. But while you might not be a Mark Zuckerberg or Richard Branson (yet), you have more in common with billionaire entrepreneurs than you think. Here’s a list of five surprising things you share with the rich and famous:   Failure: At 30-years-old, Steve Jobs was a college dropout, a fired techie, and an unsuccessful entrepreneur. But, in a 2005 speech…
  • Future Trends: The Impact of IoT on Small Business

    20 Nov 2014 | 6:05 am
    by Guest Contributor: Cameron Johnson The Internet of Things (IoT) is finally here, and with it has come major changes to the way people do business—from the way they market products to the way they make repeat sales. The old way of marketing relied on customers to be actively engaged with advertising, but the IoT allows businesses to reach out to customers as they brush their teeth or brew a pot of coffee. Not only does the IoT put advertisements more intimately into the lives of consumers, but it also allows businesses to cross-promote products and make automatic repeat sales. A pacemaker…
  • Facebook Fiddling with Feeds (again): What Small Business Owners Need To Know

    Mike Wolpert
    19 Nov 2014 | 2:06 pm
    Once again Facebook is placing a throttle on businesses and their Facebook Page promotional posts as well as giving users more tools to block branded content. And once again the media and big brands are crying foul albeit not as loud as in the past. This really should not be a surprise and it certainly is no reason to panic or abandon your Facebook presence. It actually provides a great opportunity for small businesses that do things right with both their content and Facebook ads. First, let’s not forget that this has been an ongoing trend for several years. For instance in 2013 Noah…
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    Rebekah Radice, Social Media Strategy

  • Social Media Conversion Ideas You Should Be Using, but Probably Aren’t

    Rebekah Radice
    19 Jan 2015 | 4:30 am
    Click, read, buy. Three actions you want your social media fans and followers to take. But they’ll never know how to react if you don’t ask. Incorporating specific conversion tactics can make all the difference in your social media posts. But too often, businesses skip the specifics and instead choose to use a call to action (CTA) that only speaks in generalities. This is a lost opportunity to take a casual fan or follower and convert them into a subscriber or potential client. So, what exactly is a call to action? According to Wikipedia, A call to action, or CTA, is a banner, button, or…
  • The Guide to Conquering Today’s Top Visual Marketing Social Networks

    Rebekah Radice
    12 Jan 2015 | 4:06 am
    As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of your audience, especially given the visual nature of many social networks. From Instagram to Pinterest and SnapChat, compelling visual content, whether it’s graphics, videos or gifs, help consumers better connect and understand your business. They can also be a key differentiator as you look to stand out among the competition. However, finding time to dive in to many of today’s top visual networks isn’t a luxury many can afford. Fortunately,…
  • Social Media Marketing Tactics to Substantially Boost Engagement

    Rebekah Radice
    5 Jan 2015 | 4:24 am
    It’s no secret that the right social media marketing tactics can make a significant difference for your business. So why is it that a vast majority of owners and entrepreneurs struggle to make any headway on social media? Whether it’s a lack of time or understanding, knowing which tactics to employ is critical. Below are seven tips for today’s top social networks. Each one is designed to substantially boost engagement and take your social media interaction, traffic and shares from so-so to super! Social Media Marketing Tactics for Today’s Top Networks 1. Facebook Questions…
  • 5 Simple Ways to Make Your Social Media Goals Stick

    Rebekah Radice
    29 Dec 2014 | 4:05 am
    It’s no secret that setting goals increases your likelihood of social media success. But, did you know that writing them down accelerates the process? Statistics show that writing down your goals gives you a 50% edge over those who don’t. But can the simple act of goal setting really be the secret to succeeding at social media, no matter the industry, niche or situation? My answer is yes. Spelling out and writing down your goals allows for greater efficiency and effectiveness. Rather than posting aimlessly, you act on purpose. So, what can social media goals do for you? They can…
  • Top Trends to Dominate Your Social Media Strategy

    Rebekah Radice
    22 Dec 2014 | 4:04 am
    The social media landscape continues to evolve at a rapid pace. From mobile domination to the ever-increasing impact of visual marketing, 2014 was another year full of change. However, one thing remained the same. A stagnant, or worse yet, non-existent strategy left many at a huge disadvantage. So, how can you look to the future and determine what trends will impact your company? And how can you integrate new trends to improve your social media results in the coming year? I was thrilled to join Buffer last week on #BufferChat where we tackled this topic. We discussed social media trends,…
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    Rose McGrory Social Media Management

  • UK Social Media Statistics for 2015

    Kate Rose
    6 Jan 2015 | 1:28 am
    The turkey’s eaten and the tinsel’s down (although we’ll be eating chocolate until June), so it must be time for our annual roundup of UK specific Social Media Statistics. Which sites are doing what as we head into 2015? Who’s winning, who’s losing, who’s just generally losing it?! UK Social Media in 2015 In general, what we’re seeing from many organisations is much less in the way of dismissive “social media is trivial” stuff and a more positive view of whether it’s relevant for professional businesses. This is good news for both us…
  • What’s up with Instagram?

    Kate Rose
    17 Dec 2014 | 3:40 am
    Instagram recently announced that the App has passed the 300 million user mark,  making it the world’s second largest social media platform, eclipsing Twitter’s 284 million. Although, to keep things in perspective, it’s still dwarfed by Facebook, which has around 1350 million monthly active users*. What is Instagram doing so right? If Twitter is about reading what’s new in the world, Instagram is about seeing it. That greater immediacy, and the “picture is worth a thousand words” principle, is obviously very powerful and attractive to users. It may also…
  • Why IPad giveaways on Facebook are a bad idea

    Kate Rose
    6 Nov 2014 | 7:38 am
    All these people would like an ipad. Does that make them potential customers?   Last week, I was sitting in a traffic jam on one of London’s major roads. To my left is a huge development under way, several high rise blocks being clad in shiny glass and steel. And around the outside of the site hoardings, a bright banner advertising off plan sales of the new apartments, and inviting me to “follow {the developer} on Facebook to win an IPad!”. That developer isn’t alone, by any means; most weeks I notice more than one advert offering a similar “bribe”, in…
  • The ONE thing that you must do on Facebook as a local business

    Kate Rose
    30 Sep 2014 | 2:37 am
    There’s a really helpful research piece recently released by US Agency GO Digital, looking at a number of aspects of increasing sales through Facebook – we’ve put a link in at the bottom of this post and recommend that everyone running a local business (restaurant, shop, hotel etc) take a look through it. But there’s one finding that REALLY stood out for us. The number one thing that potential customers want from you on Facebook, in order to help them decide to buy. It’s not zany, amazing content. It’s not having a huge army of Likers. What’s the most…
  • How to fail majestically at providing customer service on Twitter, courtesy of EasyJet

    Kate Rose
    17 Sep 2014 | 1:00 am
    I just got back from a trip to the South of France, and very lovely it was too, after the first 24 hours. The trip there, though, was pretty much as bad as it gets. Thanks to my friends at Easyjet, with a little help from some bad weather, what should have been a quick 80-minute flight was turned into an almost 12 hour odyssey of discomfort and frustration. At the end of which I helped a number of elderly people unload their cases from a coach, get to their hire cars and find beds for the night, while thinking about how very distressed my own parents would have been in that situation. But by…
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    Grow Socially

  • 6 Reasons Why Social Media Could Be Your Most Powerful Marketing Tool

    Craig Smith
    21 Jan 2015 | 7:56 am
    1. You Don’t Have to Throw Money at a Facebook Page If your advertising budget is low, then the best way to get your brand to prospective clients is through social media. The cost of social media (outside of paid advertisements) is relatively inexpensive; the only costs being the time […] The post 6 Reasons Why Social Media Could Be Your Most Powerful Marketing Tool appeared first on Grow Socially.
  • Be More Social on Reverse Mortgages

    21 Jan 2015 | 7:27 am
    Turning the equity in your home into cash in your pocket with a reverse mortgage is a growing trend that millions of Americans age 62 and older are taking advantage of. With that said, more and more retirees are going the social media route to find out more information on […] The post Be More Social on Reverse Mortgages appeared first on Grow Socially.
  • Starbucks’ Social Recruitment Efforts Mean Business

    19 Jan 2015 | 2:30 pm
    As of 2014, Starbucks had more than 21,000 stores worldwide. Love it or hate it, you can’t deny the fact that they are doing something right in terms of advertising, recruitment and product creation. Starbucks prides itself on taking care of their employees and seeking to get the best employees […] The post Starbucks’ Social Recruitment Efforts Mean Business appeared first on Grow Socially.
  • Getting Fit with Social Media

    14 Jan 2015 | 7:31 am
    It seems every industry is utilizing social media to increase awareness, grow a customer base or get consumers more involved. The fitness industry is no exception. Companies in every aspect of the business have adopted social media in its marketing campaign. Here are a few that really get it right…. […] The post Getting Fit with Social Media appeared first on Grow Socially.
  • On-Page Strategies to Organically Increase Your Website’s Traffic

    Donna Vieira
    12 Jan 2015 | 7:28 am
    The first step toward increasing your website’s traffic is with effective on-page optimization. Truth be told, you don’t have to spend millions on advertising to bring in more visitors. In fact, an eye-tracking study by User Centric found that participants focused the majority of their attention on the middle column […] The post On-Page Strategies to Organically Increase Your Website’s Traffic appeared first on Grow Socially.
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  • Email Marketing Tips for 2015

    19 Jan 2015 | 8:45 am
    Recent research by Return Path found that the percentage share of email opens in the UK across mobile, desktop and webmail platforms was heavily weighted in favor of mobile, with 62 percent of Return Path UK client emails opened that way.  This was well ahead of any other country tracked; the U.S. was some way behind,… Continue reading →The post Email Marketing Tips for 2015 appeared first on BIGprofile.
  • 5 Mistakes to Avoid in a Google Shopping Campaign

    15 Jan 2015 | 8:44 am
    Some shopping campaigns are already profitable but are missing out on optimisation opportunities simply because of the way they are set up. Here are five common Google AdWords shopping campaign mistakes and how to prevent or fix them. 1. Not Backing Up Your Shopping Campaign. Backups of your shopping campaign can be useful when a… Continue reading →The post 5 Mistakes to Avoid in a Google Shopping Campaign appeared first on BIGprofile.
  • Google Will Soon Report On Video Ad Viewability

    8 Jan 2015 | 2:46 am
    Google will soon let advertisers and publishers know whether or not their video ads delivered via the DoubleClick ad services are actually being watched by customers, Bloomberg reports. Te efectve that is eh needed taht is eh effectiev that is teh needed Advertisers will be able to know what percentage of their videos were at… Continue reading →The post Google Will Soon Report On Video Ad Viewability appeared first on BIGprofile.
  • Key Ways to Make Your Ordinary Content Stand Out

    23 Dec 2014 | 3:15 am
    Content marketing is making a resurgence. The good news is that SEOs and web marketers are now, more than ever, focused on producing quality content, rather than simply generating large amounts of it. Quality trumps quantity. Here are some top tricks to make your content to stand out: Capture your reader through headlines It’s amazing… Continue reading →The post Key Ways to Make Your Ordinary Content Stand Out appeared first on BIGprofile.
  • The Top 5 SEO Trends That Will Dominate 2015

    23 Dec 2014 | 3:09 am
    The SEO industry is constantly changing and this coming year we’ll see even more changes in best practice for the industry and how we execute SEO campaigns. Here are a few trends for 2015: 1. Content Marketing and search rankings In the not-so-distant past, the terms content marketing and SEO were often used interchangeably. This… Continue reading →The post The Top 5 SEO Trends That Will Dominate 2015 appeared first on BIGprofile.
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    Social media optimization

  • Pictures worth a Thousand Ads: Instagram Finally Gearing Up as a Business Tool

    25 Jan 2015 | 2:45 pm
    Long after Facebook and Twitter were ridden with advertisements and business accounts, Instagram remained to be an intimately personal social network. Still, this has never stopped business-minded individuals and well-established companies alike from infiltrating the network. Even with the absence of business-oriented Instagram account and settings, entrepreneurs still found a way to market their product and still get favourable results from users. Authorities in Instagram must have finally come to the conclusion that even with a personal-oriented page, business people are still going to use…
  • Is Reputation Road-Kill Threatening to Ruin Your Business? Get Exclusive Professional Tips Today

    18 Jan 2015 | 11:28 am
    News would tell you that even the most famous, billion-dollar companies are not exempted from reputation disasters. The flip side of this revelation: if anyone can be struck with reputation hazards, anyone can also dodge it. Author and chief executive of Trackur Andy Beal published a book to help businesses build a better reputation in the internet for just thirty days. The reputation management specialist also shared helpful tips on how to avoid certain hazards that can jeopardize the name of a business. Online Reputation Management Defined and Simplified Before embarking on the guidelines…
  • Finding Your Way around LinkedIn? Discover the Most Powerful Groups to Help You Score a Job

    16 Jan 2015 | 8:02 am
    One of the prerequisites to become a LinkedIn all-star user is to affiliate with as many diverse groups as possible. Groups are the ultimate resources in the LinkedIn universe. These affiliates can unlock doors of opportunities for a user to help them find out hiring companies and offer sound job application advice. Which Group Should You Join? Now that you have updated your profile and polished your curriculum vitae, the next step is to find the groups to connect with. With dozens of groups in the network, it is best to narrow down your search by filtering your prospects based on location…
  • New Insider’s Scoop Out: Demystifying Social SEO

    10 Jan 2015 | 5:56 pm
    Social signals and search engine optimization – for many years these are two separate concepts. There are different set of methods used to optimize search engine rankings and there are distinct strategies involving social media optimization. But as internet marketing pan out with the proliferation of online businesses, the line separating these two is becoming thinner. To better harness the power of social SEO, it pays to understand its capabilities and limitations. Fact vs. Myth: The Real Score about SEO from Social Media Contrary to a budding belief, there is actually a difference between…
  • Pinterest Analytics Platform 101: A Guide for Business Owners

    4 Jan 2015 | 1:31 pm
    What started out to be a haven for the arts-inclined is now churning out impressive signals and ads impressions for businesses. Pinterest reports that it is often contacted by small and big business establishments alike to report that they have changed their marketing and product strategies because of helpful insights they gleaned from the network. Because of this information, Pinterest proactively endeavoured to work out an analytics platform in the aim to provide better and more wide-ranging analytics support for their business users. This platform is engineered to provide more detailed…
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  • 11 Superb Ideas for Creating Content You Probably Never Thought Of

    22 Jan 2015 | 12:59 am
    It’s important for businesses to regularly create content to share as content marketing is one of the best ways to gain exposure and increase the number of customers you have. It’s absolutely essential that you create relevant content that your current and prospective customers will find useful. Of course, it’s difficult and time-consuming to try to come up with completely new ideas when writing every single article and blog post. Many people don’t realize that online marketers routinely rework ideas and present them as new as they too experience trouble coming up with…
  • SEO: Then & Now – Oh What a Difference a Few Years Can Make!

    19 Jan 2015 | 2:58 am
    With Panda, Penguin and all the other updates coming out of Google regularly, SEO has transformed over the years. What worked a few years ago, doesn’t work today as Google and the other search engines are constantly making improvements to provide internet users with an improved experience. If you were to look at a webpage optimized for use around the mid 1990s and compare it to a similar site optimized today, it would be easy to see the difference. Even though the SEO methods used back then were not wrong at the time, they would be deemed outdated if used today wherein they’d have…
  • Too Much Marketing Can Be Dangerous

    18 Jan 2015 | 9:06 am
    Is there such a thing as over communicating with your clients and the general public?  The answer is a resounding YES! Often we worry about the style, medium and timing of marketing, while failing to put much thought into the frequency of these messages. Weather the messages are sent via one medium or several, one thing you must understand is that every customer has a limit of tolerance. Knowing your customers limit is an advantage to you over competitors. It is estimated that a person receives anywhere from 1,600 to 6,000 advertisement messages PER DAY. Consumers have become so immune to…
  • Topic Ideas You Probably Haven’t Thought Of For Your Small Business Blog

    15 Jan 2015 | 2:45 am
    Most small businesses don’t have unlimited funds available to take advantage of all the many marketing strategies out there. That’s why blogging is a great way to get noticed online as it doesn’t cost anything to write and publish articles to place on your blog. Blogging is a great way to draw new customers to your business website and one of the most effective ways of getting your business listed at the top of the organic search results. A great business blog consisting of helpful and interesting posts shows customers why they should choose your business over your…
  • Managing Your Online Reputation

    12 Jan 2015 | 12:29 am
    In today’s day and age, the online reputation of a business is considered as important as any other aspect of running a successful company.   These days, prospective clients and consumers have the ability to check out a business’ reviews right at their fingertips.  With a majority of the population now using smart phones and checking places such as Yelp, Yahoo, and Google to investigate a business, managing your online reputation is a must. With all of the review sites and social media platforms available, reviews reach a much larger audience – and more quickly – than ever…
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    Affordable Mobile Marketing Solutions - CALL NOW 888-374-0555 - Blog

  • Quit using QR Codes!

    20 Jan 2015 | 5:42 am
    Wow - Did I just say that?  Yes I did.  Everyday I visit businesses and see advertisements that "use" QR codes, but they are doing it all wrong.  Why? Well, let me set things a little straight here.  If you send a person through a QR code to a non-responsive/non-mobile enabled website, you are not only doing it wrong, you are hurting the whole concept.Think about this.  If you are sending a MOBILE user through a QR code to a website/page that cannot be easily read, does that help anyone? Nope.  In case you have not seen the recent stats that are being thrown out,…
  • Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform   

    8 Sep 2014 | 3:49 pm
    Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform   Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy.But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it's still strongest in the young adult age bracket so precious to many…
  • Have you gone mobile with your money? Survey says most Americans have

    10 Aug 2014 | 2:53 pm
    Smartphones have become an essential part of everyday life; from texting and email to social media, Americans rely heavily on their mobile devices. If your mobile phone was taken away, how long could you survive without it?The answer may surprise you: nearly half (47 percent) of U.S. consumers polled say they could not go more than one day without their smartphone, according to the inaugural Bank of America Trends in Consumer Mobility Report. An overwhelming majority (85 percent) say they check their phones at least a few times a day, while more than one-third (35 percent) admit to constantly…
  • Who's watching this thing happen?

    24 Jun 2014 | 3:02 pm
    Wow, its amazing to watch how fast the mobile revolution has happened.  When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.  Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes.  No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic. Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to…
  • Why Mobile Marketing Counts

    2 May 2014 | 7:33 am
    So the numbers are in...and....there is an overwhelming agreement from our platform consumers that text/sms is the best way they receive "specials, discounts, invites or opportunities" and upwards of 50% or more act upon these messages within 1 HOUR! Mobile Marketing is the best marketing engagement tool available, and Baytech Mobile has the absolute best platform, know how and experience to get the job done right the first time!Affordable Mobile Marketing Solutions by Baytech Mobile
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    Scalable Social Media - Internet Marketing Services

  • Why Pinterest Isn’t a Social Network – And That’s OK

    Alisa Meredith
    21 Jan 2015 | 5:53 am
    From Scalable Social Media Even though Pinterest gets lumped in with Facebook, Twitter, and especially Instagram as a “social network,” it’s much like a search engine than a social media platform. Sure, it has some social components like tagging and messaging, but by design, it is a discovery platform. Guided search, interests, related (or “picked for you”) pins, promoted pins – they’re all designed to help you discover something new. That said, using the social elements of Pinterest can help you and your business stand out, so give them a try!
  • Your Content Marketing Could Use Some Cheese Sauce

    Alisa Meredith
    12 Jan 2015 | 6:49 am
    From Scalable Social Media It is the rare child who begins their solid food adventures craving broccoli, despite the fact that it’s full of fiber, vitamins and even a good amount of protein – all things our bodies SHOULD be crying out to consume. Truth is, we seek out what tastes good, no matter the impact on our health and waistlines. PS – Stock image providers – I am suspicious of all your images of children looking overjoyed about broccoli. I believe these may have been staged. So, what’s a concerned parent to do? Well, you can try sneaking broccoli in to…
  • Fail-Proof Marketing Begins with Empathy

    Alisa Meredith
    6 Jan 2015 | 6:09 am
    From Scalable Social Media Recently, a lovely woman I knew passed away. She left behind six grown children and a devoted husband. Despite the fact that they were about as different as night and day, you could tell they absolutely adored each other. Of course, when we heard the news, everyone’s first thought was for her husband and his loss. I’ve never been a widow, but does that mean that I’m completely clueless about what he must be going through? Does it mean I can’t anticipate the struggles he’ll be facing? Does it mean there is no way I can help? Of course…
  • Houzz Marketing – Is it Right for Your Business? [Infographic]

    Alisa Meredith
    22 Dec 2014 | 4:52 pm
    From Scalable Social Media Visual social media is here to stay. The popularity of Pinterest, Instagram and other platforms are undeniable – and make fertile ground for marketing. Various niche visual sites are popping up as well, and Houzz, with over 25 million monthly users, is emerging as a real powerhouse of marketing for architects, builders, designers and others. Why Use Houzz? First, a 30-second overview of the way Houzz works. Users create ideabooks which serve as a kind of wishlist for their upcoming projects. They are comprised of images uploaded by professionals, and each…
  • How to Hire a Marketing Agency When You Don’t Understand Online Marketing

    Alisa Meredith
    1 Dec 2014 | 4:06 pm
    From Scalable Social Media I feel for anyone in this situation. Seriously. You know you need to be marketing your business online. You know you don’t currently have the skills required or the available time. You probably don’t even have the time to learn enough to know if a given individual or agency knows what they’re doing. Still, to avoid being taken in by a clueless or careless marketing agency, there are a few things you need to know. It’s worth the six minutes it’ll take you to read this! Inbound Marketing Truth #1: It’s Not Cheap If someone tells…
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    Ron Sela

  • Blogger Outreach — The Psychology Behind the Perfect Pitch

    Sally B
    16 Jan 2015 | 9:30 pm
    Having your business or your article featured on a popular blog is a great way to increase the number of views on your website. In addition to the SEO benefits provided by a link, it is important not to underestimate the potential increase in the number of actual readers of your blog and visitors to your website as a result of a well-written and popular article on a relevant blog. Here are a few simple rules that, when followed, will multiply your chances of a successful pitch. Define Your Ideal Customer Before you pitch, you need to know what you are aiming to achieve. Are you looking to…
  • It’s Adios Authorship: Why Google Keeps Pulling Our Chain

    Brenda Stoltz
    31 Dec 2014 | 11:36 am
    Now you see it, now you don’t. Google’s Authorship experiment, which launched in 2013 and caused quite an uproar in SEO and content marketing communities, has been laid to rest. After creating quite a hubbub about how only content that used the rel=author markup would be of any real value to searchers, Google has decided that, well, it wasn’t all that useful after all. [This is where all those marketers who wasted countless hours marking up their dozens of online blogging channels throw their hands up.] Webmaster Trends Analyst John Mueller, in a G+ update (because that’s how Google…
  • 5 Must Know B2B Marketing Trends for 2015

    Licia Margarete
    19 Dec 2014 | 9:41 am
    It’s time that B2B (business2business) if in case any of us aren’t aware yet is about to get a revamping. Here we are, almost at the close of 2014-the year which was expected to be a power packed one for technology and it has indeed proved to be one such blasting year. However, the fight for survival for global businesses reaches a further striving point where business units of any nature, size or location need to get their gadgets into utilization and this needs to be done ASAP. Most of the tech developments have been pre-coincide and were expected to happen but some of them have…
  • Why Reputation Management Can Be The Most Valuable Element Of Your Online Marketing Campaigns

    Dave Landry
    26 Nov 2014 | 11:57 am
    Now that we’ve immersed ourselves into the digital world, developing and launching a well-designed website that features excellent content is no longer enough to have a prominent presence online. With the rise of social networks like Twitter, YouTube, and Facebook, businesses and professionals alike need to be managing their presence there nearly 24/7, not to mention an active blog, just to keep up with the level of competition. However, while these new paths of communication have opened up many new doors, they also require an entire new list of responsibilities from a business, and they…
  • 17 Social Media Etiquette Rules To Never Break

    Ivan Serrano
    27 Oct 2014 | 2:11 pm
    If you’re reading this post, you’re probably familiar with the variety of social networks available online. While you might be familiar with platforms such as Facebook and Twitter, you might not know the rules of using each network effectively for your business. Social media has become an essential marketing tool for businesses of any size. To help you learn how to use social media for business, here are 17 social media etiquette rules to never break: Facebook Facebook has nearly 800 million daily users who are connected to about 250 friends. This platform is a great tool for building a…
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    Just Ask Kim

  • Dunbar’s Number And The Truth About Our Social Media Friends

    Kim Castleberry
    21 Jan 2015 | 9:13 pm
    Dunbar’s Number In Social Marketing A curious number really… 100 – 250… Dunbar’s Number, which is most commonly rounded to 150. As I explore this new web app that helps you identify active vs inactive Facebook friends, I’m really struck by something. Look at the number of people I have “Safe Zoned”.  Those of us in marketing TALK about understanding Dunbar’s number, but I think it’s very striking to see it play out on my own Facebook profile.  What Is Dunbar’s Number? “Dunbar’s number is a suggested cognitive…
  • YOURLS – A Self Hosted URL Shortener Alternative To WordPress or Bitly

    Kim Castleberry
    20 Jan 2015 | 4:00 am
    An Open Source Solution To Self Hosted Link Shortening One of the most common things online marketers need is a way to track and manage the links to content.  Creating tracking, shortening, and redirection links is a common request due to the utility of these tools… and the ability to change a URL’s destination after the link has already gone to publication.  A good URL shortener not only lets you shorten up long urls (perfect for twitter) but lets you retain some brand trust (via your custom URL).  Additionally, the ability to change the destination URL means that if your…
  • The Expert Conundrum – 5 Things I’ve Learned About Authority Marketing

    Kim Castleberry
    16 Jan 2015 | 8:37 pm
    That Common Authority Conundrum By now, if you’ve been investigating the idea of internet marketing or blogging for any time at all, you’ve come across the idea of authority (“expert”) marketing and the importance it can play for your blog and brand. Well that’s all well, fine, and good… but most of the information out there today leaves it sounding as though these experts just pulled their expertise out of a magic hat! And magic is AWESOME partially because it’s a bunch of tomfoolery… but tomfoolery just doesn’t have a place in your…
  • Things To Check When Your WordPress Hosting Account Exceeds CPU Resource Limits

    Kim Castleberry
    16 Jan 2015 | 4:32 am
    Addressing A CPU ResourcesExceeded Notice From Your Hosting Provider When a low-traffic hosting account, running WordPress sites, starts getting CPU “Resources” exceeded notices, here are some of the things my team and I investigate for the client BEFORE recommending a hosting migration: Reduce your plugin load on all the sites and look for which plugins may be abusing resources (free) Checking for malware (free or paid) Evaluate if you have a theme on a site that is pulling more resources than it should be due to built in functions (free) Reduce your system use per site using…
  • Upload That Facebook Image To The Wrong Album? Here’s How To Move It!

    Kim Castleberry
    13 Jan 2015 | 4:00 am
    Move Facebook Photos Between Albums How do I move photos between albums? One of the down sides of being snap-happy on my mobile device has meant that I’m quick to upload images to Facebook but often forget to poke the additional button to put those images in the right folder. And sometimes, the album doesn’t even exist and you can not create one from mobile.  So my photos on Facebook were getting to be quite the jumble! Thankfully, once you know where to look, it’s quite easy to move them to the correct folders once you are back on desktop. To move a photo to another album:…
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    Barbara Ling's Official Authority Marketing Cafe

  • Pinterest | LinkedIn | FB | Twitter – did you ever see this?

    26 Jan 2015 | 4:21 am
    Pinterest | LinkedIn | FB | Twitter – did you ever see this? +=================== | | oOo ==> Social Time Master Giver! | | | BENEFITS:  Social Poster that lets you schedule/share | to Pinterest, LinkedIn, FB Group, Twitter and more! | … Continue reading → The post Pinterest | LinkedIn | FB | Twitter – did you ever see this? appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Monday Morning Perkup: 3 feet of snow due. Plus… Pinterest update and

    26 Jan 2015 | 4:19 am
    Your Monday Morning Perkup: 3 feet of snow due. Plus… Pinterest update and +=================== | | oOo ==> LIFETIME Access for Tiff Lamberts goodies! | | | Solution It Gives You:  Hands down an incredible | price is increasing soon!! … Continue reading → The post Your Monday Morning Perkup: 3 feet of snow due. Plus… Pinterest update and appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Sunday Morning Perkup – One Page Cheatsheet on IM, This Weeks Winner, Fiver goodness, Strange thingees, more!

    25 Jan 2015 | 4:35 am
    Your Sunday Morning Perkup – One Page Cheatsheet on IM, This Weeks Winner, Fiver goodness, Strange thingees, more! +=================== | | oOo ==> Internet Marketing Social Informer | 1 Page Power Cheat Sheet now live! | | | Solution It Gives … Continue reading → The post Your Sunday Morning Perkup – One Page Cheatsheet on IM, This Weeks Winner, Fiver goodness, Strange thingees, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • ==> My latest 2015 Beginners Profitable Internet Marketing Made Easy (nearly zero-cost goodie)

    24 Jan 2015 | 9:52 am
    ==> My latest 2015 Beginners Profitable Internet Marketing Made Easy (nearly zero-cost goodie) +=================== | | oOo ==>  2015  IM Informer (my latest!) | | | Benefits You Get:  One page power cheatsheet | that gives you the best IM  tutorials | … Continue reading → The post ==> My latest 2015 Beginners Profitable Internet Marketing Made Easy (nearly zero-cost goodie) appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Saturday Morning Perkup – do THIS when life hands you lemons! WOOHOO!!!!!

    24 Jan 2015 | 9:49 am
    Your Saturday Morning Perkup – do THIS when life hands you lemons! WOOHOO!!!!! +=================== | | oOo ==> Internet Marketing Social Informer | 1 Page Power Cheat Sheet | | | Solution It Gives You:  Direct access to the BEST | … Continue reading → The post Your Saturday Morning Perkup – do THIS when life hands you lemons! WOOHOO!!!!! appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • A Crash Course in Content Management Systems

    Emily Goodrich
    23 Jan 2015 | 7:03 am
    If you’re a small business running a large website, with lots of updates and changes being made every day, you no doubt know the difficulty of changing content on a regular basis. When you have a lot of content to shift around, or your content needs to be updated on a weekly or daily basis, […] The post A Crash Course in Content Management Systems appeared first on Heyo Blog.
  • What Marketers Need to Know About Facebook’s Planned News Feed Changes

    Adele Halsall
    22 Jan 2015 | 6:33 am
    It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is […] The post What Marketers Need to Know About Facebook’s Planned News Feed Changes appeared first on Heyo Blog.
  • If You Want to Be a Successful Marketer, You Have to Make It about THEM

    Dennis Yu
    21 Jan 2015 | 6:28 am
    You’re a busy small business marketer. You’re no nonsense and care about sales– no time for fluff. So you have post after post on the social networks trying to drive direct conversions. Yet these don’t seem to work. Your posts get hardly any engagement and you notice this is due to you having hardly any […] The post If You Want to Be a Successful Marketer, You Have to Make It about THEM appeared first on Heyo Blog.
  • 5 Must Haves For A Successful Facebook Campaign

    Peyton Watkins
    20 Jan 2015 | 7:27 am
    Running a Facebook campaign is simple, but there are several key elements you should give a little extra attention to in order to ensure success. Just like meeting people, a first impression is everything with a campaign to get people interested in learning more. Make your campaign pop with clean text, a great prize and […] The post 5 Must Haves For A Successful Facebook Campaign appeared first on Heyo Blog.
  • How Exceptional Customer Care Drives Word of Mouth Marketing

    Jay M. Tucker
    16 Jan 2015 | 8:55 am
    There are few things that can make someone happier than genuine surprise. Whether that’s one of your best friends bringing your favorite cookies after you get a promotion, or if it’s simply a letter of encouragement from someone close to you when you are going through rough times. Personally, those are some of the memories […] The post How Exceptional Customer Care Drives Word of Mouth Marketing appeared first on Heyo Blog.
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    Concise Training

  • Twitter Mobile App – Privacy

    Mary Thomas
    20 Jan 2015 | 9:32 am
    I generally use the HootSuite app to manage my Twitter account, but sometimes is is useful to use the Twitter app directly.  If you do use (or have installed) the mobile app, you need to be aware that Twitter is rolling out an update to check what other apps you have installed on your SmartPhone or tablet so Twitter can see how you use your device. The update is designed to target you with suggested content and advertising which is more personal.  The data that Twitter will collect is limited to the names of the apps you’ve installed, it said on its Support page. Other information,…
  • Facebook Newsfeed Preferences, Save and Search

    Mary Thomas
    13 Jan 2015 | 1:00 am
    Over the last couple of months, Facebook has made a few changes to make it easier to use from a personal profile.  In this post we will look at Newsfeed preferences, searching, and saving posts and pages to view later. Facebook Newsfeed Preferences News Feed preferences is available from the drop down on the top right of the page. It will show a list of the top people, Pages and Groups that you have seen in your Newsfeed over the past week.   You can choose to sort by people, pages or group posts or see an overall summary.  You can use this to choose to unfollow (but still remain…
  • January 2015 – Facebook Changes

    Mary Thomas
    5 Jan 2015 | 2:15 am
    From January, Facebook will be severely restricting overly promotional posts in the News Feed. In their words, “Pages that post promotional content should expect their organic distribution to fall significantly over time.” Facebook identifies three specific types of content that users have disliked: Content that only exists to get people to install an app or buy a product Content that wants people to enter contests or promotions without context Posts that reuse ad content Here are examples from Facebook of Page posts that they will be cracking down on: What does this mean for you? The…
  • Why should you share your content?

    Steve Beavis
    3 Jan 2015 | 8:51 am
    Why share your content with others? The simple fact is people no longer pay attention to much traditional advertising. There is so much of it about that we have learned to ignore it. Traditional advertising on its own may no longer provide a good return on investment. What works is building trust with your audience; Building relationships with your customers and potential customers. People want to deal with people – even if this is online. This is where regularly sharing high quality content works well. Content marketing should be aiming to build relationships not to directly sell your…
  • Find Copyright free for images on Social Media

    Mary Thomas
    29 Oct 2014 | 2:37 am
    I had a conversation with a customer the other day who said that she had attended a WordPress workshop (before she knew about my courses) during which she was told that she could use any image from the internet on her website.  It astonished me – and annoyed me that this is still being taught by ‘professionals’. It is important to use copyright free images on social media and websites. Images are copyright protected and unless the image creator has loosened the copyright restrictions, you cannot just find an image on Google, right click and save as and use the image in…
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    Your Social Village

  • Increasing Brand Value Thru Social Media

    Precious Silva
    22 Jan 2015 | 5:32 pm
    Increasing Brand Value Thru Social Media In this social media conscious era, sharing and liking is everything. Brand recommendations and advertising happens with just a click of a button, latest product research takes less than a minute and complaints are made viral with just one post. Customers are now more knowledgeable of your business’ virtual image by what is being shared online without knowing if what they see is true or whether they should trust your brand. Creating a cohesive social media presence can do wonders for your business and how the brand is perceived. So how do you go…
  • Social Media Monitoring: Positioning Your Business in the Best Way Possible

    Precious Silva
    12 Jan 2015 | 6:17 pm
    The use of social media – Facebook, Twitter, LinkedIn, Instagram, blogs and more – plays an important role in planning marketing strategies for businesses in today’s technologically advanced generation. Social media monitoring is essential to gain insight and understanding in the ever-changing trend of the online world. Here are some of the things social media monitoring can do for you and your business: 1. Jump on Opportunities Everyone who uses social media is to be considered as a potential customer. Through monitoring social media, it is easy to find out who’s…
  • An Instagram Picture Makes All the Difference in Branding

    Precious Silva
    18 Nov 2014 | 4:23 pm
    An Instagram Picture Makes All the Difference in Branding Facebook’s reach may remain unparalleled but latest data shows that Instagram is becoming even more powerful in social media marketing. The photo and video sharing platform continues to gain traction among brands emphasizing social media‘s continued expansion to marketing. Facebooks’s latest earning’s call data demonstrates Instagram’s growing influence with 86% of the top brands using it as part of their social media strategy this third quarter – a 15% increase year over year. According to Media…
  • Instagram Video Ads Now Live

    Precious Silva
    13 Nov 2014 | 4:17 pm
    Instagram Video Ads Now Live Instagram moves past beyond just a photo and video sharing platform to an increasingly viable marketing channel. After testing its video ads capability with a number of exclusive brands, the social media giant has started rolling out its initial wave of sponsored videos. According to AdWeek, the Facebook-run platform debuts four big brands on its new feature: Lancôme, CW, Disney and Activision. Business2Community explains that Instagram’s decision to push video ads follows other startups looking into monetizing ads. Snapchat and Tumblr have also started…
  • Vine and Your Business: How Can You Utilise The Power Of Short Videos

    Joyce C. Abaño
    2 Oct 2014 | 4:39 pm
    How can your business successfully market with Twitter’s Vine? Can you pique the interest of your followers with just a six-second video? The number of businesses that have utilised Vine effectively since it was introduced to the tech-savvy public almost two years ago would say a resounding yes! Vine, Twitter’s mobile app that allows you to shoot six-second looping clips, has now become a major trend in social media communities. Because of its design and easy functionality, Vine has captured the attention of online users. In its first three weeks of release it had over 100,000 videos…
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    Engagor Blog

  • [Case Study] How Cotswold Outdoor Effortlessly Manages 60+ Local and Global Social Media Profiles

    Sofie De Beule
    22 Jan 2015 | 10:43 am
    What if you’re managing more than 60 social media profiles at once? How can you make sure your brand smoothly manages this process and maintains a complete overview of their brand at all times? In this new case study, we are excited to share the social media success story of UK-based retailer, Cotswold Outdoor. The inspiring brand sells more than 250 brands in the outdoor clothing and equipment industry. With the help of Engagor, Cotswold Outdoor is able to manage more than 60 local and global social media profiles. Engagor’s custom, cross-channel view has given the brand the…
  • Compare Your Top 4 Social Media Tools With This Social Tool Checklist

    Sofie De Beule
    20 Jan 2015 | 11:22 am
    Deciding which social media tool to invest in is hard. In an ever-changing social media landscape, brands usually have an extensive list of requirements but encounter difficulties finding their way through the maze of endless opportunities, tool features, and requirements. Deciding on the right tool often takes up a lot of time and money. To make this hunt less overwhelming for brands, we have created a Social Tool Checklist you can refer to when making a decision. Keep your options open with this list of essential tool features and requirements to accompany you in your quest for a new…
  • 5 Most Important Roadblocks for Real-Time Social Media Engagement

    Sofie De Beule
    18 Jan 2015 | 11:01 pm
    Social media is about being able to engage with your audience and replying in real-time to the issues and complaints of your customers. For quite a number of brands, bringing this about is still a mystery. What is holding brands back? Which roadblocks prevent them from living up to the expectations of their customers? Take a look at our most important roadblocks for real-time social media engagement: 1. Not Making Sense of Social Media Data Who is talking about my brand? Do I really know my customer? Brands often use social media to simply broadcast marketing messages, and therefore, leave…
  • Top 10 Essential Social Media Tool Features for Telecom Brands

    Sofie De Beule
    16 Jan 2015 | 11:33 am
    Telecom brands have courageously taken on the challenge of tackling the social customer service side of their business and are willing to invest in a long-term, profitable social customer service strategy with the help of a state of the art tool. Many telecom brands have started the hunt for a tool that can help them to achieve their goals. Brands usually have an extensive list of requirements but encounter difficulties finding their way through the maze of endless opportunities, tool features, and requirements in an ever-changing social media landscape. What are the essential, must-have…
  • 7 Crucial Types of Keywords ANY Brand Should Monitor

    Sofie De Beule
    14 Jan 2015 | 10:33 am
    Your social media efforts start with identifying which keywords your audience is using when talking about your brand, service, or products in the industry. Tracking the right keywords enables you to gain deeper insights into the needs and wants of your community to gain maximum value out of your social media presence. When diving more into detail, monitoring the right keywords allows you to: Discover the main points of engagement Determine the frequency/volume of incoming mentions Better understand your product, brand, and more importantly, the service you deliver on social media Track…
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    Room 214

  • SEO in 2015: The Importance of Engagement & Chasing the Unknowns

    Scott Shelton
    23 Jan 2015 | 3:29 pm
    What do we know about SEO, about how to improve our rankings and traffic from organic search? We know that links matter, specifically high quality links from authoritative sources. This has been true for as long as SEO has existed as a practice. We know that content is king. Unique, informative and helpful content creates engagement and drives links. We know that certain technical website attributes affect our search results. Site architecture, site speed, meta data, URLs, image optimization – these are all things proven and even acknowledged by Google to have an effect on rankings.
  • Facebook Image Sizes Quick Reference Infographic (2015)

    Brent Walker
    23 Jan 2015 | 2:25 am
    Knowing what size to create and upload photos to the ever-changing landscape that is Facebook can push even the calmest people to the brink, so we collected all the information you could need into an easy-to-read and visual infographic detailing every image you’ll ever upload. We outline the recommended upload size, and display sizes of profile & cover photos, shared images, shared links, and highlighted images. You can also download our handy cover photo templates as Adobe Illustrator Template(.ait), and Photoshop(.psd) files. 
  • Twitter Image Sizes Quick Reference Infographic (2015)

    Brent Walker
    22 Jan 2015 | 7:35 am
    Images on Twitter seem simple, but there are a lot of nuances to the sizes images are uploaded and displayed at – especially with Twitter’s responsive layout. This infographic should act as a quick-reference guide to optimizing the images on your Twitter feed for maximum effect and engagement. We outline the recommended upload size, and display sizes of profile & cover photos, and in-stream photos, both minimized and expanded. You can also download our handy cover photo templates as Adobe Illustrator Template(.ait), and Photoshop(.psd) files.
  • #COTW: McDondald’s 2015 Rebranding Efforts

    Megan Moran
    21 Jan 2015 | 3:11 pm
    McDonald’s is a brand that’s already making waves in the New Year. Publicis Groupe’s Leo Burnett won the company’s business in August, with the promise of refreshing McDonald’s image. The agency has brought new life to the phrase “I’m Lovin’ It” and is attempting to bring a more community feel to McDonald’s and the food produced by the worldwide corporation. The ‘rebrand’ has come to life in commercials featuring traditional and popular enemies putting aside their differences to share love instead. In addition, they have introduced fruit options to the traditional…
  • Kick SaaS Churn Calculator

    Caitlin Sherwood
    20 Jan 2015 | 2:27 pm
    What is this tool? For SaaS marketers, determining churn rate is an ongoing struggle and constantly moving metric. This calculator helps marketers get up-to-date metrics that help them determine the success of their marketing activities. What is Churn?  Churn is the measurement of how many customers a SaaS company loses per period as a percentage of their overall customer base. This number is a benchmark that helps SaaS Marketers evaluate their activities and adjust their strategies. Churn = # of customers lost over set time period / total customers at end of period Sign up to receive our…
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  • 51 Of The Best Motivational Business Quotes

    24 Jan 2015 | 10:30 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Sometimes, it's 'best practice' in business to take a few moments to sit back and get inspired by some motivational business quotes. Business quotes that ... The post 51 Of The Best Motivational Business Quotes appeared first on
  • 20 Twitter Business Tips For Successful Social Marketing

    17 Jan 2015 | 10:30 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Twitter has become a popular tool for businesses seeking to grow their online presence and build upon their capabilities. While there are many Twitter business ... The post 20 Twitter Business Tips For Successful Social Marketing appeared first on
  • How To Promote Your Blog Successfully In 2015

    10 Jan 2015 | 11:00 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Whether you have an established blog or are planning to launch a new site in the near future, you will need to understand how to ... The post How To Promote Your Blog Successfully In 2015 appeared first on
  • Planning A Profitable Digital Marketing Strategy

    4 Jan 2015 | 9:15 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Ask any successful marketing consultant, adviser or strategist what you need when creating a digital marketing strategy and the answer will invariable include "a solid ... The post Planning A Profitable Digital Marketing Strategy appeared first on
  • Where’s Your Social Media Traffic Coming From?

    28 Dec 2014 | 10:30 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Which social media platforms are you using to drive traffic to your website? Do you know how strong your presence is in each network performs ... The post Where’s Your Social Media Traffic Coming From? appeared first on
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    Digital Information World

  • How Blogging Affects Your Bottom Line - #infographic

    25 Jan 2015 | 8:47 pm
    Blogging has been identified as one of the best ways to attract new customers. 57 percent of companies with a blog have acquired a customer from their blog, which means if you blog more, you'll get more customers.An infographic from Quicksprout shows that blogging highly affects consumer buying behavior even more than advertising. 81 percent of US consumers trust advice and information from blog and 61 percent of consumers have made a purchase based on a blog post.Blogging pays off with time. The posts that you create will never disappear from search engines. In fact, they will rank even…
  • How People See Your Website - #Infographic

    24 Jan 2015 | 9:03 pm
    Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.With over a billion websites and over two billion active internet users out there, it can be astonishingly difficult to design an attention-grabbing website what keeps a visitor long enough. For those who plan to either jump-start or redesign a website, here's several useful stats that they should take into consideration before starting the whole…
  • 30+ #Twitter Marketing Stats: 2015 - #infographic

    23 Jan 2015 | 9:33 pm
    Twitter remains to be an indispensable marketing tool today. Here is Twitter marketing by the numbers. The truth is there are literally hundreds of interesting yet random Twitter facts on the web. However, the article only includes the statistics we deemed relevant for digital marketers and those that were reported from 2013 and 2014.Read more →
  • 7 Steps To Getting Your Brand's Instagram Channel Off The Ground - #infographic

    23 Jan 2015 | 3:05 am
    Does your business have an Instagram account yet? If you don't, then you could be missing out...With 300 million active users, it's fast become a platform that can help you build a large following, so if you don't already then you should sign up for an account now. As with all content marketing, not only can it help build your reach, but it can help you increase leads and even sales. The great thing about Instagram is that it's all about visual content marketing, and that's definitely something that is on the rise. In fact, did you know that visual posts generate 94…
  • The Complete Guide to #SocialMedia Image Sizes 2015 - #infographic

    22 Jan 2015 | 8:52 pm
    There’s no question of a doubt that social media has become more visual over the past few years with over 63 percent of social media updates now incorporating images. This means that if you don’t have great images for your social updates you will not stand out from the hundreds of status updates streaming past your audience every day. But simply having great images is not enough.Unfortunately your photos and images display differently across the different social media channels so you need to make sure that your photos are optimized for each one. This can often lead to a lot of searching…
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    Top Stories - Google News

  • Greek elections: Syriza gives eurozone economic headache - BBC News

    26 Jan 2015 | 4:38 am
    BBC NewsGreek elections: Syriza gives eurozone economic headacheBBC NewsSyriza's election victory has renewed questions about the future of the eurozone and more precisely about whether Greece itself might leave - what has become known as Grexit. The euro is the single currency of all 19 members of the eurozone.Eurogroup 'ready to work with' new Greek governmentIrish TimesSyriza agrees to govern with Independent GreeksFinancial TimesTsipras Win Draws French Congratulations, German ThreatBloombergeuronews -Reuters -Fox Newsall 4,284 news articles »
  • David Wynn funeral in St. Albert to honour slain RCMP officer -

    26 Jan 2015 | 4:33 am
    CBC.caDavid Wynn funeral in St. Albert to honour slain RCMP officerCBC.caThousands of people will pack into a small church in Alberta Monday afternoon to say goodbye to a Mountie killed in the line of duty. Beginning at 12 p.m. MT, members of the RCMP from across the country will take part in a procession for Const. David Wynn ...Prime minister to attend Mountie David Wynn's funeralCTV NewsFamily, public pay respects to RCMP officer David WynnCANOEPrime Minister Harper to Attend Funeral for Fallen Alberta MountieAm980 London News680 News -Newstalk 1010all 64 news…
  • US blizzard: New York braces for heavy snow as storms slam East Coast -

    26 Jan 2015 | 4:30 am
    CBC.caUS blizzard: New York braces for heavy snow as storms slam East CoastCBC.caResidents of the U.S. Northeast are girding for a "crippling and potentially historic" storm that could bury communities from northern New Jersey to southern Maine in about 60 centimetres of snow. The National Weather Service said the nor'easter would bring ...'Historic' storm prepares to slam Northeast; airlines cancel flightsCNNNew York Braces for Blizzard Amid Warnings of Closings and HazardsNew York TimesWinter storm to hit New York and Boston, with Atlantic Canada nextThe Globe and…
  • Islamic State nearly expelled from Kobani, Kurds and activists say - The Globe and Mail

    26 Jan 2015 | 4:20 am
    FirstpostIslamic State nearly expelled from Kobani, Kurds and activists sayThe Globe and MailThe extremist Islamic State group has nearly been pushed out of the Syrian border town of Kobani, activists and Kurdish officials said Monday, making a major symbolic victory both for the Kurds and the U.S.-led coalition targeting the extremists.US-led forces launch 34 air strikes in Syria, IraqJerusalem Post Israel NewsTurkey opens biggest refugee camp for 35000 from KobaniThe Daily StarKurds Claim Gains In Kobani As Chechen Militant Says IS WithdrawingRadioFreeEurope/RadioLibertyWashington Postall…
  • Will the India-US nuclear deal work? - BBC News

    26 Jan 2015 | 4:15 am
    BBC NewsWill the India-US nuclear deal work?BBC NewsIt was a rare moment of bipartisan support for a deal which came during a heady opening day of President Barack Obama's landmark three-day visit to India. It was also ironical that the BJP which had steadfastly argued against the nuclear deal in its entirety ...Republic Day parade: Obama watches India's military might, cultural heritageTimes of IndiaUPDATE 2-US sees role for India in battle against Islamic StateReutersIndia hires slingshot shooters to keep MONKEYS at bay during Barack Obama visitDaily MailThe…
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    Socedo Blog

  • Brand Building On Twitter: Expert Advice from Three Online Media Moguls

    Aseem Badshah
    21 Jan 2015 | 1:14 pm
    Guest post written by Nick Rojas, a business consultant and freelance writer. Almost a decade ago, a handful of businessmen and web developers in San Francisco created and launched a social networking service that allowed its users to send short, 140 character (or less) messages over the internet and Twitter was born. It has been called one of the “ten most visited sites” on the internet and is said to be worth over $5 billion dollars, closer to $10 billion on secondary markets. When it comes to marketing on social media networks, Twitter is an effective platform for business branding.
  • 3 Tricks To Mastering Social Listening

    Aseem Badshah
    15 Jan 2015 | 10:02 am
    A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as well as monitoring conversations involving your company or brand. These concepts are easy enough to understand, but in practice leveraging them to make the most of your social media presence can be difficult. Luckily there are a few tricks you can use to help…
  • Socedo’s Twitter Handle Follower Feature: A New Way To Find Warm Leads

    Aseem Badshah
    8 Jan 2015 | 1:24 pm
    Socedo has created a new beta feature to help users increased the volume and range of their lead generation efforts. We received a lot of feedback from our customers that they would like the ability to view leads who follow certain other users or businesses on Twitter during their lead approval process. And since we like to make our customers as happy as possible, our team created a feature that allows you to do just that. The What: The Twitter Handle Follower feature is a new component of the “Search Criteria” pane. It allows users to input up to three Twitter Handles for which they…
  • A Look Back: The Top Socedo Blog Posts of 2014

    Aseem Badshah
    6 Jan 2015 | 2:32 pm
    2014 was definitely a year for the books! And as we make our way into 2015, and all the exciting new opportunities it brings, it’s a great time to take a look back at the insights gained and shared over this past year. At Socedo we’ve worked hard to bring our followers and clients compelling and useful content that will help them succeed in the new wave of social media lead generation. Below is a short overview of a few of this year’s most popular Socedo blog posts, covering the ins and outs of topics such as social media, marketing, selling, and lead generation. “How Social Media Can…
  • Things I’ve Learned as a Marketing Intern

    Trey Robinson
    2 Jan 2015 | 3:36 pm
    As the year comes to an end, it seems like a good time to reflect on the knowledge I’ve gained in 2014. It’s been nearly four months since I came on as the Marketing Intern for the Socedo team, my first professional experience in the field, and already I feel like I can write pages on what I’ve learned. As the only designated marketing position in this rapidly blossoming startup I’ve had many unique opportunities to help shape and develop its marketing strategy alongside tremendously talented and insightful colleagues. The following are just a few lessons I’ve absorbed along the way…
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    Shane Barker

  • Learn how this Sacramento SEO Expert has Steadily Increased Traffic for Local Businesses

    Shane Barker
    19 Jan 2015 | 7:30 am
    Increasing traffic is an everyday struggle for many businesses. With the ever changing rules and practices of search engines, it’s sometimes hard to keep track of what works and what doesn’t. If you want to avoid all that stress, consider trying the best Sacramento SEO expert services you can find.Hiring a professional to take care of your SEO helps you improve your business in many ways. For starters, you can focus on your business tasks instead of spending your time searching for effective ways to improve your SEO.Sure, you can find many articles on the Internet with advice,…
  • Want Immediate Business Impact? Look at Content Marketing

    Shane Barker
    16 Jan 2015 | 2:47 pm
    Content marketing is hardly new as either a concept or a catchphrase. Marketers from brands and agencies alike are all too familiar with the craze of content that has been increasing in fervor over the past couple years. Clients and consumers want more and more of it, and marketers are having to get creative to find new ways to satisfy the demand while still being strategic.If you’ve been wanting to start from scratch with content marketing, or if you’re a well established pro, there are three areas you might want to consider to elevate this area of your marketing efforts.Appeal to the…
  • Detailed Guide: The Ultimate Off-Page SEO Factors

    Shane Barker
    13 Jan 2015 | 11:22 am
    Search engines depend on on-page SEO and off-page SEO factors to determine how the world perceives a particular website and how useful the website will be for their users. Unlike on-page SEO that focuses on settings to your website, off-page SEO refers to activities that occur outside the boundaries of your webpage, such as link building, social media, and social bookmarking. Off-page factors are essential for giving your website greater exposure to generate more links, more visits, and more mentions on social media platforms.Due to the significant changes made with the inception of Google…
  • Social Media Marketing 2015 – These 5 Techniques will be Huge!

    Shane Barker
    6 Jan 2015 | 10:30 am
    Let’s look at Social media marketing 2015 style… One thing is certain, this will be a phenomenon unlike any that marketers have ever dealt with before. Some of the best known techniques will get even more powerful, but there will also be a lot of new opportunities and ways for companies to approach their customers.Social media is still rapidly gaining power in engaging audiences and shaping their opinions and attitudes. No other type of media can offer such flexibility in crafting campaigns with accurate targeting.In 2015 social media will keep its position as the most crucial…
  • How To Turn WordPress into a Conversion Machine

    Shane Barker
    30 Dec 2014 | 12:20 pm
    WordPress is a popular free online open source tool for blogging and eCommerce that was launched in 2003 by Matt Mullenweg and Mike Little. Now, there are 12,730,053 websites running on WordPress alone. Here are a few interesting facts you should know about WordPress:1] Over 409 million people view WordPress websites each month. 2] About 42.6 million new posts are posted each month. 3] WordPress is now available in 40 languages worldwide. 4] 22% of new U.S. registered domains run on WordPress. 5] 48% of top 100 Technorati blogs are using WordPress. 6] More than 30,000 plug-ins are available.
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    Digital Insights

  • Why is Instagram soooo trending?

    Harsh Ajmera
    21 Jan 2015 | 11:47 pm
    Instagram gave rise to food porn and the word selfie. There is no denying the fact that Instagram is growing rapidly and is one of the key social network! Remember we recently stated that there are 200 Million+ users on Instagram? They have now crossed the 300 Million mark and it is only going to soar higher.This 300 million milestone was brought forward to me by a friend and he also asked me What’s so Different about it? and that’s where I thought I should be writing a piece on this, here are some of my thoughts-1. Everything SquareEvery social network has its own lingo, for…
  • Are you ready to take these Social Media Resolutions in 2015?

    Harsh Ajmera
    6 Jan 2015 | 11:55 pm
    We have bid adieu to 2014, before you start implementing your new social media strategy for 2015 let’s take some of these resolutions to help your brand with a smoother transition on Social Media. Here I have put down 8 social media marketing resolutions which you must abide by to receive the results you’ve been waiting for!Are you ready to make a better year ahead? Here we go, I resolve….1. Visuals all overVisuals have been the rising trend since the last couple of years, and this year they are only getting stronger. Your audiences absolutely love visuals in the forms of…
  • How to find great content? The ultimate guide to Content Curation

    Omkar Mishra
    4 Jan 2015 | 3:19 am
    So much content written on the web everyday, that sometimes finding great content to read becomes a challenge. With the onset of different social media tools, discovering awesome content to share with your community is a thrill in itself. Content Curation is unlike Content Marketing where it focuses on amalgamating content from different sources on a particular subject (in this case your favorite topic) and delivering it in an organized fashion. Being a content curator is a great responsibility, studying new points of view on different subjects and sharing it with your community which can…
  • Best Christmas campaigns from top Brands this 2014!

    Harsh Ajmera
    23 Dec 2014 | 4:24 am
    December is a month of continued celebrations, which is when people get their last minute shopping done and spend time with friends and families. But for marketers it is a different tune altogether, as it is that time of the year where they are constantly wearing their thinking caps and crafting strategies to tap all the cheer!From online campaigns, to Twitter contests and even TV adverts; marketing never stops during this month and brands keep rolling out brilliant campaigns one after the other. To keep the spirit of Christmas going on, I have shortlisted some amazing campaigns of this year.
  • 100 most popular posts of Digital Marketing in 2014

    Omkar Mishra
    14 Dec 2014 | 4:57 am
    2014 is coming to an end which has been an exciting year for us at Digital Insights. Not only have we grown as a digital blog, there have also been a lot of learning’s from the incredible sources we have been following via Twitter or our own feedly list. This time, we have thought of compiling what the Internet thought as the best read articles of 2014 on covering all aspects of DigitalHow are we planning to do it? We looked at all the social media activity of individual articles of more than 66,000 articles from various sources (we need to thank BuzzSumo for being the awesome tool &…
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    SEO and Social Media Marketing Agency in Barnsley Yorkshire » Blog

  • Easy ways to use Social Media for Customer Service

    Mark Woodcock
    20 Jan 2015 | 3:32 pm
    Image courtesy of mrsiraphol/ Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to its market. Recently, KISSmetrics published three statistics that show just how important consumers feel social media customer service is: + 78% of customers believe that social media will be the next tier of customer service. + 46% of…
  • Go Mobile or Get Left Behind: How Google is Helping

    Mark Woodcock
    19 Jan 2015 | 2:13 pm
    Image courtesy of MIKI Yoshihito/Flickr. You’ve probably been hearing for quite some time now that if your business wants to continue to use internet marketing, it needs to go mobile. You need to target your markets through social media, mobile apps and a website that is functional and easy to use on a smartphone or tablet. If you fail to meet your market through mobile marketing tools, you will be missing major opportunities to promote your business and build your online brand. As we move toward a more mobile-friendly world, you business needs to keep up if you want to continue to see…
  • 6 Marketing tricks you aren’t using on Pinterest

    Amy Catling
    19 Jan 2015 | 5:26 am
    Pinterest is one of the big social media players; the main question is – how can you turn pins into profits? The platform boasts the advantage of having completely visual content, resulting in this addictive platform into being very engaging to consumers. Social media marketing guides suggesting how to become a Pinterest Pro often suggest sharing from 10 to 25 pins per day; meaning that you need to be sure how exactly this platform is worth the time for your company. We’ve put together 6 sneaky marketing tips on how to use the platform to your best interests.   1. Who Pinned You?
  • Overcome one of the biggest challenges faced by marketers: 4 Easy Steps to Justify ROI of marketing

    Jodie Ingle
    19 Jan 2015 | 5:14 am
    With many marketing managers under mounting pressure to stretch their budget and think increasingly more strategically about their activities, it is more important than ever to successfully justify marketing ROI. Reporting to the board or senior management and simply stating that ‘last month was a great month’ just simply isn’t enough. Every year it gets more difficult to compete with the results from the last and therefore it’s essential to understand how to effectively validate your results. Know the basics Before you start it is crucial to have a clear understanding of financial…
  • How to land a job in Digital Marketing

    Sam Tyler
    19 Jan 2015 | 5:10 am
    On the train journey to my first interview at Bigfoot Digital I was frantically trying to decipher some of the crude notes I had jotted down the night before. There seemed to be an endless stream of acronyms to learn in order to pass as someone who knew what they were going on about. The truth is, I didn’t have a clue what most of these terms meant. SEO (Search Engine Optimisation) was something I had come across, but never fully understood. Yet I was applying for a job where that would be the core of my everyday work. But, whilst I may have struggled with the jargon, I had the fundamental…
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    Blog for Social media and technology

  • Top 10 Mistakes and Myths of Social Media To Overcome in 2015

    1 Jan 2015 | 6:54 am
    Social Media has only existed for a few years, but during this short period of time, marketers and researchers have discovered some very interesting things. Previously, sites like MySpace, Friendster or Facebook were simply places where you could get in touch with your friends through the network. Now, however, businesses are beginning to tap the… Read More »
  • 5 Reasons to Use SMS Marketing For Your Business and Brand in 2015

    1 Jan 2015 | 5:37 am
    Most companies use common marketing levers like SEO, animation, social networks, (Pay-per-Click) PPC or offline methods. However, despite the use of increasingly mobile, these companies have not yet tried the adventure of mobile marketing. This is particularly the case of SMS Marketing , also called “SMS Push”, which allows any advertiser to automatically send mass… Read More »
  • How To Select The Best Social Media Networks For Marketing Your B2B Business

    1 Jan 2015 | 5:08 am
    Social media has become mandatory in any online marketing strategy. It is really important to take a few real steps and research before launching a successful social media campaign on the right platform to connect with your required audience. For many B2B firms, where the social connections and buyer relationships are more complex than in… Read More »
  • 8 Interesting Key Tips to sell through Social Media

    3 Jun 2014 | 4:47 am
    Ask a question to yourself, is it possible to earn from social networks? According to me “Yes, You can”. I have seen and worked with teams that have managed to do. Thanks to tools like salsa, Chirpify or application developed by Amex to pay for Twitter. Sell without leaving networks, which is said to sell,… Read More »
  • Motorola Moto E: Specification, Features and Comparison with Moto X and Moto G

    19 May 2014 | 9:22 am
    The Motorola Moto G has been one of the best phones of 2013, not by its Full HD screen or the more powerful quad-core processor, but it has a good set of specifications at a good price that makes it a mockery of the competition. Now, Motorola wants to break the mark established with the… Read More »
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    Kim Garst - Social Media for Small Business Owners

  • How to Use Twitter Lists to Build Relationships that Turn Into Sales

    Kim Garst
    22 Jan 2015 | 1:30 am
    I have often said that Twitter is my favorite tool for generating high-quality leads for my business. These ‘leads’ aren’t nameless, faceless Twitter accounts…these are real people, who need real help and valuable information to grow their businesses. You may have also heard that Twitter is a fantastic tool for selling your products and services. […] The post How to Use Twitter Lists to Build Relationships that Turn Into Sales appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • 15 Twitter Ninja Sales Tricks You Might Not Have Heard Before

    Kim Garst
    19 Jan 2015 | 1:30 am
    Not sure how to use Twitter to drive sales? Don’t think it’s even possible? Think again! Here are 15 Twitter ninja sales tricks that you might not have heard before AND that you can start using today to drive more sales! 1. Tweet exclusive coupons Offer a coupon that is exclusive to your Twitter followers. Use an […] The post 15 Twitter Ninja Sales Tricks You Might Not Have Heard Before appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • Top 10 Social Media Predictions for 2015

    Kim Garst
    18 Jan 2015 | 3:05 pm
    It is that time of year again! Time for my top 10 social media predictions for 2015! As you know, social media changes rapidly, and it can be difficult to keep up. This post will outline current trends in social media and what I think we can expect over the coming year. I would love to […] The post Top 10 Social Media Predictions for 2015 appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • What is Retargeting and Why Should You Use It?

    Kim Garst
    10 Jan 2015 | 11:35 pm
    While you may not have heard the term retargeting before, you have definitely seen it in action. For instance, have you ever been browsing the web and seen an ad promoting a product or website you just looked at or visited? It can be kind of creepy, actually, until you understand how retargeting works. This post […] The post What is Retargeting and Why Should You Use It? appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • 17 Killer Facebook Post Ideas For Small Business Owners

    Kim Garst
    5 Jan 2015 | 1:30 am
      In a rut when it comes to knowing what to post on Facebook? You are not alone. I have seen many small businesses owners get hung up on posting the same types of content over and over again…whether they are working or not. This post will give you 17 killer Facebook post ideas for small […] The post 17 Killer Facebook Post Ideas For Small Business Owners appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
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    What's Next Blog

  • Twitter’s rolling out new “While You Were Away” Timeline Feature. But Why?

    BL Ochman
    5 Jan 2015 | 11:21 am
    By B.L. Ochman Twitter has begun rolling out a new “While You Were Away” timeline feature that makes some power users unhappy according to MakeUseOf. Several iOS users report seeing the feature on their mobile devices recently. Some love it, some hate it. The jury’s still out. Twitter announced the new feature in November 2014, saying they hoped it would make relevant information easier for users to track “whether you stay on Twitter all day or visit for a few minutes – while still preserving the real-time nature of the platform that makes Twitter special.”…
  • Scary! Cicret bracelet makes your skin a touchscreen

    BL Ochman
    5 Jan 2015 | 10:49 am
    By B.L. Ochman The Cicret Bracelet, now raising funds for production, will turn your skin into a touchscreen where you can read your mail, answer your calls (take that Dick Tracy!) check the weather, and “do whatever you want on your arm.” Somebody please make this illegal, before it’s too late!
  • 25 Women Who Rock Social Media in 2014

    BL Ochman
    15 Dec 2014 | 10:22 am
    Holy Cow! I’m on the list! Never, in my wildest imagination, did I expect to find myslelf featured on the same list as a Tweeting, Google+ing astronaut! I am thrilled to be included in the stellar company of these accomplished women. Thank you Lee Odden for including me and Toby Bloomberg for the nomination!
  • Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia

    BL Ochman
    13 Dec 2014 | 8:24 pm
    Beyond Social Media Show, Episode 76 Co-hosts B.L. Ochman & David Erickson discussed 12 days of disgusting elves, scandalous Hallmark Chanukah wrapping paper, seriously stupid drone tricks, Honda’s Nostalgia Marketing, JK Rowling’s gifts to Potter fans, Xmas Beard Baubbles and and much, much more. Worst Digital Cases Weenis the Elf – disgusting elves celebrate 12 days of Christmas Worst Corporate Tweets of 2014 Hallmark’s Hanukah Wrapping Paper Swastika Debacle Dangerous and Seriously Stupid Drone Tricks at TGI Friday Best Digital Cases Iowa Developing…
  • Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing

    BL Ochman
    7 Dec 2014 | 7:20 pm
    Beyond Social Media Show, Episode 75 B.L. Ochman & David Erickson discussed the role of social media – good and bad – in the national protests about racial inequities, the FTC’s warning to agencies about disclosure of client relationships in social media, a little girl whose spontaneous dance on a NYC subway platform started a party and much more. The video is time-stamped. Jump directly to any segment by clicking on the corresponding time. Subscribe to Beyond Social Media Show on YouTube Worst Digital Cases Four rabbis arrested while praying at #EricGarner protest in…
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    FRANk Media

  • No ‘haters’ with 2 million views in 2 days

    Tracy Lynch
    21 Jan 2015 | 3:33 pm
    If you’re a regular reader of our blog, you’ll know we’re big fans of video content here at FRANk. And even though it’s still only the first month of 2015, we’ve seen some great video content getting even better views. One of our favourites of the year so far is This Girl Can, a fitness →
  • Social Media Statistics Australia – December 2014

    Tracy Lynch
    20 Jan 2015 | 4:06 pm
    Social Media Statistics Australia – December 2014 Statistics compiled by for December 2014. Social Media Statistics Australia – December 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,300,000 UAVs 3. – 6,100,000 4. Tumblr – 4,700,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,200,000 7. Blogspot – 2,950,000 8. Twitter – →
  • Your Ultimate Social Media Cheat Sheet for 2015

    Tracy Lynch
    14 Jan 2015 | 3:59 pm
    Because there’s nothing worse than ill-fitting imagery representing your brand. If you struggle to keep up with all the updates to the many social media networks you’re running for your brand, as well trying to keep on top of what the latest social platform all of your customers are on; chances are keeping on top →
  • What Do People Expect From Brands On Social Media?

    Jeremy Evans
    7 Jan 2015 | 6:21 pm
     The Social Lifecycle Above is an informative SlideShare presentation by HubSpot which looks at new consumer insights on using social media to improve your marketing, sales and service. The study asked 569 consumers how social media changes the way they buy and interact with brands. As more and more businesses continue to join social media, it’s →
  • Dark Social – The Missing Link Of Online Sharing

    Jeremy Evans
    15 Dec 2014 | 5:04 pm
    RadiumOne study reveals interesting information into online sharing Have you heard of dark social? A recent study from RadiumOne helps shine light on the value of the dark social opportunity for advertisers, marketers and publishers while providing an in-depth understanding of online sharing attitudes and behaviours. Let’s start by first defining what dark social actually is. →
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    Number Direct » Articles

  • 5 Game-Changing Mods To Expect From Windows 10

    Kathryn Kearns
    23 Jan 2015 | 6:58 am
    Move over Apple, Windows has had a makeover and is looking good. From a completely new browser to an integrated augmented reality platform, here's what we can expect from Windows 10. The post 5 Game-Changing Mods To Expect From Windows 10 appeared first on Number Direct.
  • Watch: The Decemberists’ Medley Of Songs Inspired By YouTube Comments

    23 Jan 2015 | 5:46 am
    The acclaimed indie rock group The Decemberists appeared on Jimmy Kimmel Live last night to perform a medley of songs based on various YouTube comments. The post Watch: The Decemberists’ Medley Of Songs Inspired By YouTube Comments appeared first on Number Direct.
  • 8 Reasons Why Msn Messenger Was Pretty Great In Its Time

    Kathryn Kearns
    21 Jan 2015 | 5:22 am
    Now that MSN is a distant memory, we can’t help but feel a little sad. Let's reminisce about a great Instant Messaging service that chose to quietly fade into the background. The post 8 Reasons Why Msn Messenger Was Pretty Great In Its Time appeared first on Number Direct.
  • Are You Entitled To Part Of A £1m Refund From EE?

    20 Jan 2015 | 8:14 am
    EE is being forced to pay back £1 million to its customers after a billing error. Are you entitled to a share of the money? The post Are You Entitled To Part Of A £1m Refund From EE? appeared first on Number Direct.
  • Awesome Tech Items Available On Amazon For Under £10

    19 Jan 2015 | 3:22 am
    We've found some of the best technology available for less than £10. And enter our competition on the page to win £25's worth of Amazon gift vouchers. The post Awesome Tech Items Available On Amazon For Under £10 appeared first on Number Direct.
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    My Online Smart Educational System

  • 6 Steps to Creating a Killer Offer

    Richard Wallen
    1 Jan 2015 | 9:17 pm
    Welcome to 2015 The Year Mediocrity Dies… If you have an effective sales funnel, every new customer represents not just a single sale, but a series of sales that increases the average life time value (LTV) of your customer base. But the success of your online business not only requires driving new customers into your […]
  • Wealth Attraction vs. Wealth Inhibition

    Richard Wallen
    31 Dec 2014 | 9:40 pm
    My First/Last Blog Post – for 2015/2014 I wrote prepared this article during December 2014, and finally posted it as the clock rolled into 2015. What did you attract in your life? Do you want to keep it, or refocus on the solutions and people who will give you more of that Amazing Drive needed […]
  • How to Successfully Use Contests

    Richard Wallen
    28 Dec 2014 | 9:33 pm
    How to Successfully Use Contests in Internet Marketing Let’s face it: We all love getting something for nothing. So, offering prizes as part of a well-run contest to promote your Internet marketing efforts is a great way to attract hundreds of new prospective customers. There is a huge group of Internet users who are constantly […]
  • Choose Topics That Draw Visitors to Your Website

    Richard Wallen
    24 Dec 2014 | 8:51 pm
    The Internet is a double-edged sword when it comes to running an online business. On the one hand, it offers the potential to reach millions (or even billions) of potential customers instantly—and in many cases for free. On the other hand, you usually are competing against a greater number of other entrepreneurs for the same […]
  • The Greatest Losers Had Goals

    Richard Wallen
    11 Dec 2014 | 10:14 pm
    I expect you are having an awesome day! I’m going to tell you a story about some folks that thought they were winners and then made a conscious decision to go down with the ship. What… do you understand what I said here? They decided to focus on the problem and gave up on finding […]
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    The Social Calling

  • Create the Need and They Will Come

    Randi Sherman
    20 Jan 2015 | 12:48 pm
    Do your sales seem lower than you thought they should be? Are you seeing less customers coming through your door or visiting your homepage? Perhaps the problem is not that you don’t have a great product to offer but you don’t know how to properly present it. While knowing that you are an experienced company that is trustworthy is important, it is not the crucial element that is needed to make sure that you get the sale that you want. In order to properly market a product you have to address the need of your customer. In the beginning of the article, I addressed your need for more sales…
  • Benefits of Sending a Holiday Newsletter

    Randi Sherman
    24 Dec 2014 | 10:00 am
    One of the most important aspects of doing business online, and even offline for that matter, is communication. When you’re communicating with your audience on a regular basis, you’ll find that conversion rates (sales), traffic, and more will sustain your influence overall. Leveraging newsletters and pushing forward content is a good thing, but when the holiday season comes through, you may be tempted to smother your audience a bit. Many retailers get into a mode of communication that unleashes the worst in marketing endeavors, and that could actually be detrimental to your overall reach.
  • Big Mistakes To Avoid When Working With SEO

    Randi Sherman
    3 Dec 2014 | 10:08 am
    Right now millions of people are working on search engine optimization, and they aren’t doing the right thing. The reason why this happens, is because many believe the hype that is pushed through blogs and what seem like credible sources. The challenges that you’ll find today is that many people are posting ideas, and information based on conjecture. Instead of chasing the wind listening to the wrong people, focus on avoiding mistakes that are common place. The following are some of the big mistakes that people are making with optimization, and even though this list is here, you’ll find…
  • 3 Ways to Engage Your Target Audience

    Randi Sherman
    19 Nov 2014 | 10:00 am
    Once you wade through the often-murky waters of identifying the audience most likely to benefit from your products or services, or target audience, it is important to begin meaningful engagement right away. And not just any conversation will do. You will have to create an open and honest dialogue that reaches the very core of your target audience’s thoughts and beliefs, in order to have meaningful engagement. Here are three tips to help engage with your audience. Know Your Target Audience One of the biggest mishaps in addressing target audiences is not knowing who they are. Before…
  • 5 Ways Blogging Can Help Your Business

    Randi Sherman
    5 Nov 2014 | 10:00 am
    In today’s information driven society, it is easy come, easy go. If you are not doing the things that it takes to remain visible and informative to your audience, existing and potential customers will move on to someone who is. It really is that plain and simple. I’ve talked to both internet and brick and mortar business owners who say blogging is just not their thing. In almost every instance, they believe there is some great big elaborate process that one must go through to be an effective blogger. This could not be further from the truth. If you are wondering how you can…
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    TheeDesign Studio

  • What is the Google Penguin Algorithm?

    Patrick Stox
    21 Jan 2015 | 4:00 am
    Did you know that Google uses over 200 factors to determine the rank of a website? Google’s algorithm is complex and not only looks at factors they consider important, but also decides how to weight those important factors and what should negatively influence a site’s ranking as well. Google changes it’s algorithm over 500 times a year and runs tests of the algorithm for certain users as well. Inside of the algorithm are different parts that look for specific items. The most well known algorithms looking for specific items are Panda, Penguin, Hummingbird, Pigeon, Pirate,…
  • 5 Reasons To Use A Content Management System

    Gabrielle Underhill
    19 Jan 2015 | 4:00 am
    Content management systems (CMS) can take the stress out of managing your website. If you have a website, you more than likely fit into one of two categories – you either have a static website, which means all of your site updates have to be hard coded using standard web programming techniques or you already have a content management system in place and you can make dynamic page updates on your own. Nowadays, the benefits of building a static website are few and far between. If you have a static site it’s probably time to say goodbye and update to a modern CMS. Here are five…
  • White Hat versus Black Hat SEO

    Sharon Dawson
    14 Jan 2015 | 4:00 am
    This National Hat Day, we’d like to talk about our favorite hat: White Hat. Learn about search engine optimization (SEO) techniques, what is white hat versus black hat SEO, and why you should know the difference. Simply put, white hat SEO is ethical, honest efforts to increase your ranking on search engines such as Google, Yahoo, and Bing. Black hat SEO is shady, dubious practices that may help your ranking, but may not obey search engine guidelines. White Hat SEO Companies doing honest, above board SEO and internet marketing employ tactics such as: Writing content that real people want to…
  • Importance of Google Reviews for Doctors & Dentists

    Lauren Curatola
    12 Jan 2015 | 4:00 am
    If you’re like most searchers, you probably use reviews to help you find a new restaurant, electrician, or even a child care center. The same happens when patients are looking for a new dentist or healthcare provider. These reviews help patients learn more about your practice – and increase your search engine rankings. But why are Google reviews connected to your local SEO? Let us explain! Google uses a multi-faceted algorithm to rank dental and healthcare search results. This algorithm includes a variety of ranking factors including the physical address of the practice, consistency of…
  • Blocking Spam Referral Traffic from Google Analytics

    Patrick Stox
    7 Jan 2015 | 4:00 am
    At TheeDesign Studio, we’re seeing more and more spam referral traffic from websites that are compromising the integrity of our data. These websites are creating fake traffic using bots either accidentally while gathering data, or intentionally as free advertising for themselves. There are other methods used too, like for example, who never even touches the server but simply spams the Google Analytics account. As a best practice, you can and should exclude bots and spiders in your Google Analytics account. To do this, go into your Google Analytics Admin section. Under the…
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    ME Marketing Services, LLC

  • Why Having Competition is Beneficial

    Jordana Klein
    26 Jan 2015 | 4:30 am
    Jordana Klein From playing tag outside after school over a decade or two ago to browsing other business’s social media sites to check out their followers, we have all been raised on the idea that competition is necessary. In fact, it can even be beneficial and healthy in the long run. In short, without competition, how could we ever improve our own ideas and marketing skills or attempt to earn more views? How would we have any incentive to learn more about our field or eagerness to build upon our knowledge? This being said, competition in the marketing field can make ourselves and our…
  • Not All Content Has to be Epic

    Mandy Edwards
    22 Jan 2015 | 4:30 am
    Mandy Edwards I’m here to tell you something really important… Not every piece you publish on social media has to be epic. Now that that weight is off your shoulder, you can relax. Don’t get me wrong, publishing epic content is great but you can do it every.single.time. No one (or business) is ever 100%. There is no need to stress about publishing epic content every time you hit “post” or “publish”. Good, quality content is always important. It’s what helps you earn respect and a following – even clients. However your audience doesn’t expect perfection with every post.
  • 5 Reasons to Keep Blogging

    Jennifer Hanford
    21 Jan 2015 | 4:30 am
    Jennifer Hanford Once upon a time (but not too long ago!), blogging was just another trendy “thing” for creative people to dabble in. Early blogging took on a variety of subjects, but most were personal in nature. These early bloggers hardly worried about things like SEO or PageRank – they only wanted a place where they could easily publish their thoughts and opinions online. Now, fast forward to the past five years or so. We have seen blogging evolve and into something altogether different from its earliest beginnings. And we also know that blogging hasn’t really been “just…
  • Ask Mandy Q&A: Using Instagram for Business 101

    Mandy Edwards
    20 Jan 2015 | 4:30 am
    Mandy Edwards Instagram is on the rise. This image-based platform topped 300 million users in 2014.  More and more businesses are taking advantage of this awesome platform. In fact, this is one I’m trying to use more of this year, both personally and professionally. This past week I received the following question via my Ask Mandy page: I’d like to know “how to” promote my portrait photography on Instagram. How do you post photos files other than those taken with your phone? So far, the only suggestion I’ve seen is to upload them from box. I just started using…
  • Why You Should Ignore “Expert” Lists

    Mandy Edwards
    15 Jan 2015 | 4:30 am
    Mandy Edwards I’m having a love/hate relationship with the social media industry right now. I’ll be a big girl and admit it. What am I talking about? “Expert” lists. For all the value they can bring, I love them and for the negative they also bring, well, they suck. Before I go any further, let me say this. If you are new to the social media industry, these “expert” or “top people” lists can provide value in helping you to find who to follow to learn more. So please don’t be discouraged from what I’m writing. Truly, I am a list person through and through. I organize my day…
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    Minneapolis Social Media Marketing

  • Social Media Crisis Communications Planning: What You Need to Know

    Nicole Harrison
    22 Jan 2015 | 2:55 pm
    Are you a company or a brand? Are you online using social media to help grow your brand recognition, increase sales or retain customers? If your answer to any of these questions is yes, the next question is: Do you have a social media crisis communications plan? You should. Don’t wait for a crisis to create a plan. If large companies like Applebee’s, which can afford agencies and advisors galore, can step into a massive social media shit-storm, then you as a small company can too. At SocialNicole, we have our own social media crisis communications plan that we utilize when managing…
  • Followers on Social Media Sites: Quality over Quantity

    Chouree Lee
    7 Nov 2014 | 11:35 am
    Remember the time you got 1, then 10 and then 50 likes? It is an exhilarating feeling, knowing others enjoy your content enough to like or follow your page. This excitement over followers can be diminished, however. When you find you’re trying to reach out to followers and nobody’s reaching back, you might suspect something–more and more individuals and pages are realizing that maybe a significant amount of likes on their pages aren’t authentic. Especially when you have many social media sites of which to keep track, this can be frustrating. What are authentic…
  • How to Get Followers on Twitter | Build a Real Audience to Grow your Business

    Chouree Lee
    16 Oct 2014 | 2:46 pm
    It’s safe to say that we all want to know how to get followers on Twitter. More followers means more interaction, and more interaction means more opportunities. What is there not to love about more Twitter followers? Check out the tips below to see how to build relationships with your followers and how to get more of them! 1) Buttons. Display your Twitter button clearly on your blog or website. Make the button apparent and refer to it so that others can notice and allow them to follow you. Promote your Twitter candidly and inform others of the benefits of following you on a…
  • How to Develop the Best Social Media Campaign

    Nicole Harrison
    17 Sep 2014 | 8:46 am
    I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and many, many, many small businesses and individuals looking to leverage social media. And honestly, I can say without a doubt it has been awesome, exciting and exhilarating. I love my work. I have passion for what I do. I’ve found…
  • 10 Social Media Tips for Small Businesses [Infographic]

    Jens Pinther
    15 Sep 2014 | 7:04 am
    Do you know what day of the week Facebook posts are most successful? Is written or visual content better for marketing? When is the best time of day for retweets on Twitter? These questions and more will be answered below. Today’s world is going mobile and becoming more technological, but people have always been social.  Where people are building relationships across oceans and discovering shared interests across other differences, social media networking is what is making this happen. There has never been a better time for your business or cause to get social. To learn more about the…
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    Oracle Social Spotlight

  • VIDEO: Oracle President Thomas Kurian on CX, Data & Innovation

    Oracle Social Cloud-Oracle
    20 Jan 2015 | 5:15 pm
    Keys to any successful customer engagement and customer experience (CX) program are strategy, integration and data. In our video blog series with Oracle President Thomas Kurian we continue with his insights on Oracle’s commitment to CX and how developing a strategic and innovative CX portfolio that is enriched with data will be Oracle’s differentiator. Recently noted in an AdExchanger article, Oracle’s focus on data and data integration is no secret, especially with its acquisition of BlueKai in February of 2014 and the more recently announced acquisition of Datalogix. The holy grail of…
  • VIDEO: Oracle President Thomas Kurian on Customer Experience

    Oracle Social Cloud-Oracle
    14 Jan 2015 | 10:40 am
    We recently sat down with Oracle’s newly appointed president of product development, Thomas Kurian, for a discussion on technology, today’s empowered consumer and how a modern customer experience is transforming the way businesses must interact and engage with their customers.  “Customer Experience” or #CX has become a highly cited industry buzzword for good reason—it’s the major competitive battleground for most every company. Digital, social, mobile and cloud has empowered consumers and completely turned the traditional business to consumer relationship on its head. In…
  • The Diversity Cure: How Startups Are The Key

    Oracle Social Cloud-Oracle
    6 Jan 2015 | 5:47 am
    By Reggie Bradford and Horace Williams (Originally posted on Reggie Bradford is senior vice president, product development, Oracle; and Horace Williams is director, user experience design at Oracle Social Cloud.)                                                                          It’s clear that diversity in the workplace is more important than ever—crucial, perhaps. Workplace diversity…
  • Oracle Social Cloud Ranks Highest in SiriusDecisions’ Latest Industry Report

    Oracle Social Cloud-Oracle
    23 Dec 2014 | 5:12 am
    It is widely known that third-party validation is the most influential and important. We couldn’t agree more. So we are thrilled that Oracle Social Cloud has come out on top in SiriusDecisions’ latest report on social media intelligence, “SiriusView: Social Media Intelligence 2015”. SiriusDecisions, the leading global B2B research and advisory firm, examined many social media intelligence (SMI) platforms and ranked each according to key areas like Functionality, Features, User Experience, Vision and more. Oracle Social Cloud scored highest with an overall 11.2 score, highlighting…
  • 3 Ways Social Media Can Grow Your B2B Business

    Oracle Social Cloud-Oracle
    19 Dec 2014 | 6:11 am
    By Pat Ma, Product Marketing Director, Oracle Social Cloud Did you know that 83% of B2B marketers invest in social media to increase brand awareness? And 69% use social to increase web traffic while 65% use it to gain industry insights? Additionally, a whopping 91% use social media for promotion and awareness during events. Social is definitely a B2B thing. Traditionally a B2C play, B2B businesses are increasingly seeing the value in social for business, particularly with the rise of B2B-specific social networks like LinkedIn, Slideshare, and Glassdoor. Furthermore, B2B companies understand…
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  • 8 Tools to Grow Your eCommerce Marketing Efforts

    Pratik Dholakiya
    19 Jan 2015 | 5:57 am
    Are you converting your eCommerce visitors into paying customers? Traffic to eCommerce website is flowing freely but converting them to paying customers is easier said than done. It takes a perfect combination of digital marketing, site optimization and sales promotions to generate revenue although the growth opportunities for eCommerce sites are immense. A Forrester report says that the U.S. online retail sales are likely to reach $278.9 billion in 2015. A more recent report by eMarketer forecasts that B2C eCommerce sales will reach $538 billion in North America in 2015. But to untap that…
  • Your SEO Insider: Everything you need to know about Pigeon, Local SEO in 2015, & Link Building

    Brent Carnduff
    18 Jan 2015 | 8:10 am
    Howdy SteamFeeders! Experimenting with a new format for the Insider in 2015 – fewer featured articles, but more information on each article – let me know what you think. Don’t miss: Everything you need to know about “Pigeon” –  Google’s “Local” algorithm update. Overview of “Local SEO” strategies for 2015. “Good” links will help you recover from Penguin penalty. Discover content ideas by studying your competitor’s back link profile – use this free tool. 1. Six months after the introduction of…
  • How To Write About Pages People Will Love

    Anne Reuss
    16 Jan 2015 | 5:14 am
    Poor About page. It’s the page most people dread writing. How do we get it right? Yet, just about every site has one…and many are underwhelming. It’s neglected, avoided or underemphasized. But the true tragedy is what? The missed opportunity to empathize with your visitors and encourage them to stick around. How often do you read an About page? Probably every time you visit a new site. How many of them tickled you excited and got you to explore more? Eh… But I get it. They ARE tough to write. Maybe you feel uncomfortable bragging about yourself or you don’t…
  • Blog Faster: 5 Blogging Habits That Are Slowing You Down

    Linda Dessau
    14 Jan 2015 | 5:33 am
    Would you publish more blog posts if each one took less time to write? I’ve been noticing some bad habits that sap my concentration and productivity. In order to write more blog posts, I’m telling on myself and bringing these habits into the light. This post will reveal: The 5 worst blogging habits that slow down your blog post writing The good habits you can practice instead The harmful ways you can multi-task even while working on the same blog post 1. Multi-tasking Research has shown that we lose time when we switch to another task and then come back again. Do this enough times and you…
  • Social Customer Service: The New 1-800 Number

    Andrew Jenkins
    13 Jan 2015 | 5:12 am
    My company, Volterra, provides outsourced social media management for a variety of clients in disparate industries. Some handle their own customer service and defer to Volterra for everything else while others want us to handle customer service too. We can accommodate either situation. In this article, you will learn that: Customers now expect to be served in social channels Customers do not want to be missed or ignored in social channels as in the past Social customer service is in addition to your 1-800#, email, and chat You need to commit the necessary resources to serve customers in their…
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    Devumi Blog

  • Where to Find Twitter Trending Topics for your Online Marketing

    Matthew Y
    23 Jan 2015 | 1:39 am
    Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! Web resources to find Twitter trending…
  • Make Money on SoundCloud: RouteNote & SoundCloud Merger

    Matthew Y
    21 Jan 2015 | 6:36 am
    Everyone seems to want to make money on SoundCloud. Record labels are salivating at the chance to get at more money through online monetization.  And, heck, even the artists themselves might get a slice. A recent announcement that has been overlooked that will impact how people make money on SoundCloud came from RouteNote last week. If you want to make money on SoundCloud, getting familiar with who they are and what they do is necessary. What is RouteNote and how can they help you make money on SoundCloud? The first thing you need to know is that RouteNote is a pre-existing music…
  • How to Get More Pinterest Followers Fast

    Matthew Y
    16 Jan 2015 | 4:14 am
    If you want to get more Pinterest followers fast on your business account, read on for 8 tips that will see your content getting followers, repins, and likes. The bonus out of all of this will be your website receiving more targeted traffic – and we all want that!   How to get more Pinterest followers fast! The most important aspect of Pinterest is content curation. The only point of anyone being on Pinterest is to look for more content that they love to look at and share. If you have curated great content you’re much more like to get Pinterest followers fast – you’re giving…
  • Filmmakers: 5 Reasons to Choose Vimeo over YouTube!

    Matthew Y
    14 Jan 2015 | 1:45 am
    For the average person, YouTube will do just fine as a video sharing platform. For serious filmmakers trying to get their films out there, and meet a community of like-minded individuals, there are a number of reason to choose Vimeo instead of YouTube. Here are five reason that will back up that lofty claim, along with plenty of examples to amp up the fun factor!   5 Reasons Vimeo is better than YouTube for filmmakers Youtube is the King of Video Content Volume. There is absolutely no disputing that. Over 6 billion hours of video are watched on YouTube each month. That wasn’t a typo:…
  • Twitter Native Video Hosting Kicks Off Soon – YouTube Beware!

    Matthew Y
    9 Jan 2015 | 3:33 am
    Twitter video hosting has officially kicked off for a select group of verified users. This exciting development is a move by Twitter to help keep users on its service. Why only ever allow people to share links that send them away YouTube, owned by Google, when they have the ability to keep people on their service? With shareholders expecting Twitter to turn a profit, Twitter video hosting may just be the move that does it. The basics of Twitter video hosting as it is with their Amplify service Amplify is a video ad service being geared up by Twitter. While it is separate from the Twitter…
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    Social Shmooze

  • Social Media Advertising for Content Marketers: Insight

    Social Shmooze
    21 Jan 2015 | 8:40 am
    Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015. – Read article: - Social Shmooze
  • 10 Amazing Sites That Will Pay You For Your Writing

    Social Shmooze
    21 Jan 2015 | 8:40 am
    So you’ve got a thing for writing, but do it for your own pleasure? Maybe you’ve tried earning some cash with your content, but didn’t manage to find the right strategy? It’s time to start reaping the benefits of your talent. - Read article: - Social Shmooze
  • 6 Powerful Facebook Marketing Secrets That May Surprise You

    Social Shmooze
    21 Jan 2015 | 8:40 am
    Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook “Ad” engine. - Read article: - Social Shmooze
  • 15 Examples of Brilliant Website Homepage Design

    Social Shmooze
    21 Jan 2015 | 8:40 am
    You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website.  For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. – Read article: - Social Shmooze
  • 7 Indispensable Website Graders and Content Scores

    Social Shmooze
    21 Jan 2015 | 8:40 am
    You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into.   I’m the type to always plug our Buffer blog URL into a tool to get feedback. If it’s free and simple, count me in. – Read article: - Social Shmooze
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  • Get More Out Of Your Twitter Marketing – The Complete Twitter Analytics guide

    Roy Povarchik
    13 Jan 2015 | 8:31 am
    The search for the perfect Twitter analytics tool has been on since the first time someone asked “How do you measure social media ROI?” While there are some great tools social media managers and content marketers can utilize to get more out of Twitter (Followerwonk, Tweepi, and Twtrland, or even Buffer, come to mind), it feels like the native Twitter analytics dashboard Twitter rolled out a few months ago hasn’t been getting much attention. I feel that, while Facebook insights have been highly praised, most marketers overlook Twitter’s attempt to give marketers some extra data.
  • These 4 Tips Will Help You Increase Your Referral Program Share Rate By 3.6% Instantly

    Roy Povarchik
    22 Dec 2014 | 1:01 am
    Referral programs, when done right, can be a powerful user acquisition channel. According to Friendbuy’s CEO, using referral programs can lower your Cost Per Acquisition to under $2 and sometimes even less than one dollar, which makes it a very desirable tactic to master. While in theory most referral programs sound like they should work brilliantly (why shouldn’t everyone share this link in order to get a $10 discount on their purchase?!), for most it still hasn’t become the user acquisition channel they’ve hoped for. But why do some companies manage to acquire…
  • Growth Hacking Resources: 56 Blogs You Should Follow To Stay On Top

    Roy Povarchik
    26 Nov 2014 | 12:43 am
    How can I become a growth hacker? What are the best books or web resources on Growth Hacking? These are two of the most heard of questions about growth hacking today. While I find it hard to give a definitive answer on how to start doing growth hacking, I can easily say that you never finish learning how to be a growth hacker. New hacks and creative ideas are formed every day and reading is the best way to keep track of all that’s new. Following the right blogs and growth hacking resources will definitely help you stay on top of things, so I’ve made a list of 56 blogs you should…
  • 11 Google Analytics Metrics Bloggers Should Track

    Roy Povarchik
    11 Nov 2014 | 1:34 am
    Hi there. Let me ask you a question and, be totally honest with me, or even better, with yourself. Are you running a successful blog? If so, kudos! I’d love to know what you categorize as successful and learn as much from you as I can.   Most bloggers I encounter don’t know how to give a straight answer to this question. Most of them answer with their gut feeling: “We’re doing pretty well, we were mentioned on X blog last week, so I guess we’re doing fine”. “We’re doing great, we’re posting about 4 posts a week!” “Honestly? I’m not sure, we have good content but,…
  • The complete comprehensive A-Z guide to using Google analytics for content marketers

    Roy Povarchik
    27 Oct 2014 | 4:51 am
    Mastering Google analytics is an important part of a content marketer’s life, yet, not many content marketers don’t feel comfortable enough using the analytics platform to its fullest. Are you still trying to figure out how to Google analytics? Can’t find a platform to give your the proper Google analytics training? Here’s a comprehensive guide of becoming a master at Google Analytics in less than 2 and a half hours:       Are there any tips i’m missing? Add them in the comments! Are you on Twitter?The complete comprehensive A-Z guide to using…
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    eCommerce Innovators » Buzz Words

  • Social Media And SEO

    Shoshi Shapiro
    19 Jan 2015 | 5:13 am
    Do social signals and links from Facebook and Twitter factor into the Google search algorithm?The short answer is no, Google does NOT use social media data in their search results BUT that does not sufficiently tell the whole story.The History of Social Media and SEOIn May 2010, Matt Cutts, head of Google’s Web Spam Team, mentioned in a Webmaster’s video that Google does not use social media in their ranking algorithms. In December 2010, Matt Cutts did a turn around in this Webmasters Video and when asked him to confirm that Google uses Twitter and Facebook links as a ranking signal he…
  • Maximize Your Facebook For Business Page Impressions

    Shoshi Shapiro
    9 Nov 2014 | 3:47 am
    Organic Reach on Facebook is NOT deadEvery social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number of impressions that a post that you thought was really great (and 2 years ago would have gotten fabulous organic reach) and see this:At one point, in an attempt to relieve some of my frustration, I tried to research what types of things I should be posting to maximize my organic reach.  I found TONS of blog posts and articles…
  • How to Connect Your Google+ Business Page to Google Maps

    Gordon Sutker
    5 Aug 2014 | 1:18 am
    Why Your Business Has 2 Google+ Pages & How to Merge Your Maps & Reviews With Your Google+ PageGoogle+ for business has so far been easy and straightforward.You create a Brand Page for your business, join communities, interact with your communities/experts in your field and share great content.So where are your Maps location and reviews? Do they fail to appear on your Google+ Brand Page? Probably. Your Maps location and reviews are on a separate Google+ page for your Verified Local Business and no one told you. Many people are left confused, bewildered and sad. (I know I was)FEAR NOT,…
  • Marketing to Millennials Requires Authentic Interaction

    Fran Jakubowicz
    12 Jun 2014 | 3:13 am
    Here’s an interesting fact: Millennials (a group which consists of people born roughly between 1980 & 2001) are the largest target market in existence. They are bigger than the Baby Boomers, Generation X, and any other generation that you can think of.So, the Earth is crawling with these people, and marketers (as they are known to do) have taken note.But marketing to millennials (a generation which, by the way, will be worth $200 billion by 2017) is no simple task, and offers up new and interesting challenges which have changed the way that brands go about communicating with their…
  • Incorporating Co-Citation Strategies for Local SEO

    Fran Jakubowicz
    15 May 2014 | 4:07 am
    What is SEO Co-Citation?Co-citation is similar to traditional link building in that it refers to the similarities between two web pages.  In the case of co-citation as opposed to link building, the process of co-citation requires that a third-party webpage mentions the first two web pages in a correlation to each other or simply that your site was mentioned in the same breath as an important keyword.  As an example, check out our our previous blog post on the keyword “Obamacare”.Co-citations has become a primary factor that Google uses to determine which order to rank…
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    Digital Self Marketing Advantage

  • LinkedIn to Real Life (Part 1: Making Connections)

    Denny McCorkle
    11 Jan 2015 | 11:17 pm
    Successful personal branding and job search requires both social media and physical networking. This blog post offers 13 connection strategies for the convergence of these networking efforts when using LinkedIn.  It is easy to get lost in social media networking and forget about traditional physical networking. However, they complement each other and require convergence. In […] The post LinkedIn to Real Life (Part 1: Making Connections) appeared first on Digital Self Marketing Advantage.
  • Networking Convergence: When Digital Meets Physical

    Denny McCorkle
    3 Dec 2014 | 5:01 am
    Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement. Social media networking is a lot like physical networking.  Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and necessity […] The post Networking Convergence: When Digital Meets Physical appeared first on Digital Self Marketing Advantage.
  • A Social Media Thanksgiving 2014 (with PB&J Snacks)

    Denny McCorkle
    24 Nov 2014 | 11:09 pm
    Thanksgiving is a time for thanks. With this blog post I give thanks for the social media platforms and tools that have guided me on the social web.  Social media is now embedded deeply into my life and my career. Since my blog is about using social media marketing for personal branding and job search […] The post A Social Media Thanksgiving 2014 (with PB&J Snacks) appeared first on Digital Self Marketing Advantage.
  • The Secret to My Secret Social Media Success

    Denny McCorkle
    20 Oct 2014 | 12:03 am
    Unnecessary focus on traditional social media metrics causes unwelcome anxiety and stress. This blog posts explains a more realistic metric for measuring success and for justifying the use of social media for personal branding and job search. When it comes to social media, social sharing, and personal branding, I am no longer an enthusiast.  Nor […] The post The Secret to My Secret Social Media Success appeared first on Digital Self Marketing Advantage.
  • Daddy, What is Social Media?

    Denny McCorkle
    8 Oct 2014 | 11:03 pm
    My blog posts are typically about the how-to and why-to of using social media marketing for personal branding and job search (PB&J). However, I oft times see things in a humorous way, as illustrated with my most popular blog post to date: A Social Media Enthusiast Walked into a Bar. This blog post presents a […] The post Daddy, What is Social Media? appeared first on Digital Self Marketing Advantage.
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    Meshfire : Social Media Management Dashboard with AI

  • New Year, New Meshfire: We’ve Had a Major Makeover

    12 Jan 2015 | 10:06 am
    Meshfire Has a New Design All new for 2015, Meshfire’s look has been completely redesigned! If you haven’t seen what we’ve been up to for a while, now is a great time to take a fresh look. Meshfire is brighter and easier to use and more focused on the information you need most. All New Task Board Task cards are packed with intelligence In addition to the visual changes, our task cards have undergone a major reboot. Each card now tells you exactly what task you’re completing, how valuable it is for your goals, and what additional information is available. Each task card…
  • Using power on social media: Which works for you?

    22 Oct 2014 | 10:28 am
    When you use social media to advance your business goals, you are working to exercise influence, which is defined as the power to get others to do what you ask just because you ask. This type of power was analyzed over 50 years ago by two social psychologists, John French and Bertram Raven, in France. Their 5-part model of social influence is startlingly relevant in today’s social marketing landscape. In order from least useful to most useful in your social media campaigns, the five types of power are: Coercive Power Legitimate Power Reward Power Expert Power Referent Power…
  • Mining Social Media for Content Ideas: 9 Ways to Spark New Ideas

    9 Oct 2014 | 3:08 pm
    Determining what to write about, where and when to post it, and who to share it with are likely some of the toughest things any content marketer, inbound marketer, or digital community management professional has to deal with. This is all the more difficult considering the fact that running a successful social media campaign usually demands consistent updates. Maintaining an editorial calendar filled with regular or “evergreen” content ideas — including popular holidays and key social media-centric events — definitely helps with the content generation process, but…
  • Befriending Your Influencers: Treat Them Like People, Not Metrics

    29 Sep 2014 | 9:51 am
    Behind every popular blog or social media account, there is a real person (or people). Forgetting this is what results in unsuccessful campaigns or even social media backlash. Anyone with a popular blog, Twitter account, Facebook page or other social media platform has likely been approached by many types of marketers — and most of the time, these pitches fall flat. The key is not only to seek out content creators who are already aligned with your brand message — but to treat them like friends or allies instead of just another cell on your KPI spreadsheet. Influencers are…
  • Why We Work At Meshfire: A Thank You To Our Customers

    9 Sep 2014 | 2:33 pm
    “It’s not about the people who tell you no, it’s about those people who say yes.” As a startup at Meshfire, we’ve been through many challenges and rejections in our two years as a company. However even on the bad days, there is something that has always fueled our fire since the beginning. I see a spark of that fire every morning when I wake up and I get a note or tweet from one of our customers that says “Thank you.” In this I remember why I do this, why I moved 3000 miles from Florida to Seattle. I remember first getting into social media and not knowing where…
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  • Pinterest vs. Instagram: Which One Should You Use?

    Jim Bensimon
    23 Jan 2015 | 8:35 am
    Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more readers, more repins, more leads, more customers and revenue as well. It you would like to get in on the photo sharing action, but don’t have the resources to participate in both, how do you decide between the two? It all depends on who your target…
  • Top 10 Retailers That Closed Their Stores in Canada

    Alex Noudelman
    22 Jan 2015 | 10:34 am
    It’s very unfortunate, but the death of brick-and-mortar retail stores is approaching and inevitable. For decades, Canadian consumers have been accustomed to traditional retail stores where they could purchase all their clothing, gifts and groceries under one roof. The model, which emerged in the 1960s, is under serious threat now as consumers are opting to do their shopping online: no line ups, no waits for parking spots and no need to get out of bed. A key indicator of this change is the number of retail stores that have exited from the Canadian markets in recent years, citing loss in…
  • How Facebook Reshaped the Global Economy: Report

    Olga Mestnikova
    21 Jan 2015 | 6:26 am
    The most recent report released by Deloitte examines the global economic impact of Facebook. Since its launch in 2004, Facebook enabled millions of people across the world to unlock new opportunities through connecting people and businesses, embracing innovation and discover marketing opportunities. Deloitte estimated that in 2014, Facebook enabled $227 billion of economic impact and 4.5 million jobs globally, serving as a marketing tool for large and small-to-medium sized companies, a platform for app development, and a tool to connect with others. Facebook: Platform for Marketing The…
  • 7 Ways Technology & Social Media Are Influencing Our Lives

    Alessa Brauckmann
    20 Jan 2015 | 3:17 pm
    In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us. 1. Phonographs Changed the Standard Length of Music Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever we want. Unfortunately, the invention ushered in the downfall of classic music. The machine was only able to record a certain length of music. As a result, long pieces of music, such as Classic Music became out of fashion. We are now so used to songs that are 5…
  • Online Branding – 5 Factors That Influence Consumer’s Buying Decisions

    iRISEmedia Staff
    18 Jan 2015 | 9:56 pm
    It is our belief that a consumer’s decision to buy a product is influenced by five major factors. These 5 factors also help buyers develop product and brand preferences. Unfortunately, life’s circumstances are beyond our control and we are not able to make changes to our buyer’s preferences; even with the best marketing and sales pitches. What we can do is understand our consumer’s preferences and buying habits, so that they can appeal to them and make meaningful connections on both personal and professional levels.     1. Monetary Factor In a way, any product…
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    Driftrock Blog

  • Top 5 Digital and Social Advertising Trends for 2015

    Gabi Barbosa
    29 Dec 2014 | 9:52 am
    There is nothing constant about the digital landscape, and this year, like all the previous ones, saw some interesting changes in the digital advertising sector such as Twitter's objective-based (CPA) campaigns, the introduction of ads on Instagram and, of course the re-launch of Atlas, after being acquired by Facebook. With 2015 coming to a start, we marketers are all busy planning and strategising for the year ahead, so we've put together a list of trends that we think are going to have great impact in the social advertising industry. 1. Social shopping in THE year for ecommerce…
  • Why You Should Automate Facebook Custom Audiences

    Gabi Barbosa
    14 Nov 2014 | 6:29 am
    Facebook has managed to create the holy grail of laser-focused marketing, allowing you not only to reach your customers on Facebook, but also find more customers like your best ones. If you've used Facebook Custom Audiences or Lookalikes before, then you probably know by now how powerful they are. However, manually uploading audiences as CSVs every so often can be inefficient and doesn't scale. Here's why we think automatically syncing your audiences is essential, and why we built Driftrock Flow: 1. It saves time by removing the need for manual CSV exports and uploads Doing it the…
  • How to automate your Facebook Custom Audiences using Infusionsoft

    Matt Wheeler
    7 Nov 2014 | 5:43 am
    If you use Infusionsoft, it's likely that it's the heart of all your customer email communication. But that's not the only place your customers hang out. Did you know the average Facebook user logs in 15 times a day? We are going to show you how automatically sync your Infusionsoft lists with Facebook Custom Audiences every 3 hours. This means you can: 1) Target ads at your existing customers on Facebook to increase conversion (go beyond just email!). 2) Exclude your existing customers from certain Facebook campaigns to reduce costs. 3) Reach new customers who are similar to your…
  • 6 Cool Things You Can Do With Facebook Custom Audiences

    Gabi Barbosa
    12 Oct 2014 | 1:18 pm
    In the world of Facebook advertising, the powerful Facebook Custom Audiences are easily our favourite product. We’ve recently had quite a few people ask us what they are, how to use them and make the most of them, so we’ve put together this very quick guide on Facebook Custom Audiences. Simply put, Custom Audiences are lists of people who are already part of your audience (your current customers/users, past purchasers, high value customers, loyalty programme members, warm leads, etc). Using Custom Audiences, you can find them on Facebook and communicate/engage with them using this…
  • New Facebook Custom Audiences Integrations with Driftrock Flow: Mailchimp, Infusionsoft and Hubspot

    Gabi Barbosa
    28 Aug 2014 | 9:01 am
    You asked for it, and we got your back! We are very happy to announce that we have launched new integrations for our Facebook Custom Audiences management tool, Flow. What does this mean? We created Flow so marketers who use the great product that is Facebook Custom Audiences, like ourselves, would have an easy way to manage said Custom Audiences. Mailchimp, Hubspot and Infusionsoft join and Constant Contact in the list of tools you can now integrate Flow with. Once you link Flow to any of these tools, you are able to automatically sync your customer data, segments, lead lists or…
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    Social Media Monitors

  • All the news from Microsoft’s Windows 10 event

    Chelsea Heaney
    21 Jan 2015 | 8:52 pm
    There were a lot of things unveiled yesterday at Microsoft’s Windows 10 event and some of their latest technology has got a lot of people in Silicon Valley talking. As well as unveiling its latest operating system, Microsoft surprised with […]
  • Facebook News Feed Tweak Helps Reduce Distribution Of Hoax News Stories

    Elli Summers
    21 Jan 2015 | 8:00 pm
    Facebook has tweaked the News Feed again, but this time for better not worse. The latest news feed tweak targets scams and hoaxes, particularly ones in the form of bogus news stories. Facebook is constantly plagued by hoaxes, scams and […]
  • New Rumours Surrounding iPhone 6S and iOS9

    Michaela Walsh
    20 Jan 2015 | 5:23 pm
    Who doesn’t love a good Apple rumour? It has been roughly 4 months since the release of the iPhone 6 and now the rumour mill is spinning with talk of what is in store for the next iPhone, presumably the […]
  • ‘Facebook At Work’ Has Arrived, Now You Can Facebook At Work

    Elli Summers
    15 Jan 2015 | 7:07 pm
    The latest Facebook product to launch is a program called ‘Facebook at Work,’ which allows users to use a customised version of Facebook for work. Facebook has begun rolling out the product to offices that signed up to their Pilot […]
  • What is the future of technology? Here are all the trends seen at CES 2015

    Chelsea Heaney
    14 Jan 2015 | 7:41 pm
    The Consumer Electronics Show (CES) is an internationally renowned technology convention. The event showcases some of the world’s most innovative developments in technology and robotics and, as expected, the CES 2015 did not disappoint. This year’s key themes were keeping […]
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    Social Strategi

  • The Social CMO – Dave Kerpen

    Shilpi Agarwal
    23 Jan 2015 | 1:30 am
    Welcome to the first post of ‘The Social Business School': The Social CMO – Dave Kerpen! Welcome to the first post of ‘The Social Business School': The #SocialCMO – @DaveKerpen!Click To Tweet Dave Kerpen is the CEO of Likeable Local, the first social automation tool for small businesses. Dave is also the cofounder and former CEO of Likeable Media, an award winning... The post The Social CMO – Dave Kerpen appeared first on Social Strategi. Related posts: Spotlight: Dave McClure @500Startups [Infographic] The Social Business School is now open Social Nirvana…
  • The Social Business School is now open

    Social Strategi
    23 Jan 2015 | 1:09 am
    I would like to take this opportunity to welcome you all to the opening of  ‘The Social Business School‘. The Social Business School is now Open!Click To Tweet Social Media has exploded since the past 10 years and it’s now getting harder to keep up with the latest trends, news and expertise to manage and... The post The Social Business School is now open appeared first on Social Strategi. Related posts: Social Nirvana with Shilpi – Chapter 2: Social Business Myths Social Nirvana with Shilpi – Chapter 1: What is Social Nirvana? 10 reasons to use video for Social…
  • Top 10 community influencers for the San Francisco Giants

    Shilpi Agarwal
    11 Nov 2014 | 9:11 pm
    The San Francisco Giants just won the world series again. This was their third championship in the last 5 seasons. It’s interesting that they were originally called the New York Gothams before the team moved to San Francisco is 1958. As one of the longest established professional baseball teams, the franchise has won the most... The post Top 10 community influencers for the San Francisco Giants appeared first on Social Strategi. Related posts: The Prime Minister of India – Narendra Modi’s top Twitter Influencers #SocialNirvana: Coca Cola’s Social Audience Insights…
  • The Prime Minister of India – Narendra Modi’s top Twitter Influencers

    Shilpi Agarwal
    23 Oct 2014 | 11:51 pm
    Narendra Modi, is the 15th and current Prime Minister of India since May 2014.  An unusual political leader, Narendra Modi believes: “Mind is never a problem. Mindset is” Mind is never a problem. Mindset is ~@narendramodi @shilpiagarwal01Click To Tweet Here’s an overview of social data insights from his twitter community. Narendra Modi’s Twitter Community Overview: Twitter... The post The Prime Minister of India – Narendra Modi’s top Twitter Influencers appeared first on Social Strategi. Related posts: Top 10 community influencers for the San Francisco…
  • #SocialNirvana: Hubspot’s Social Audience Insights

    Shilpi Agarwal
    3 Oct 2014 | 7:29 am
    Hubspot and inbound have become synonyms and in many ways, Hubspot has redefined today’s marketing. Since it’s start in 2006, Hubspot has raised over 100 million in funding and is on a mission to make the world more inbound. In a recent report based on a study by Social Media Examiner, Hubspot reveals that 72% of marketers... The post #SocialNirvana: Hubspot’s Social Audience Insights appeared first on Social Strategi. Related posts: #SocialNirvana: Coca Cola’s Social Audience Insights The Prime Minister of India – Narendra Modi’s top Twitter Influencers Top…
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    C4 Compete

  • How To View LinkedIn Profiles Anonymously

    21 Jan 2015 | 10:45 am
    Let’s face it, we’re all partial to a little of stalking on social media especially when it comes to our competitors. Carrying out market research and keeping an eye on the competition from time to time is a healthy practice in business. The trick is not to let them know what we’re up to. On most social media platforms, they’ve got us covered by not showing users who has viewed their profiles. However, on LinkedIn, they do and users can check who has been giving their profiles the ‘once over’. Here is a quick tip on how you change your setting on LinkedIn…
  • How To Use Social Media In The Healthcare Industry

    7 Jan 2015 | 12:51 pm
    Would you dismiss the value of social media in the healthcare industry? Many do. Depending on the exact company or organisation, there might seem to be so much red tape, policies and restrictions that it’s just not worth the effort to be online. These steps are put in place for very good reason and should 100% be adhered to. That doesn’t mean that there aren’t some big advantages to being on social media platforms like Facebook, Twitter and Pinterest etc.   Social media is about helping, a lot like the healthcare industry. Aside from the huge reach advantage social…
  • WordPress Plugins for Social Media Integration

    24 Nov 2014 | 6:04 am
    I don’t know about you but my favourite kind of websites are the engaging ones. You know, the ones that give you new areas to explore in an interactive setting. By integrating your social media into your website you’re creating a hub for customers and prospects to see all the different facets of your brand in one place. You bring everything together to create an experience for visitors to enjoy. This integration creates two-way interaction and communication that is going to make it easier for visitors to build a relationship with you. If you’re a WordPress user, there are a…
  • Why You should be using Twitter’s Embeddable Tweets

    22 Nov 2014 | 6:56 am
    Integrating social media is so important to any business strategy. It’s through connecting the jigsaw pieces that we see the big picture and are inspired by it. In everything you do, it’s important to think strategically about integrating your different marketing channels to share one unified messages. This includes blog posts. While social sharing is great, let’s go deeper. Let’s make it easier for our customers to engage with us on social media platforms like Twitter without leaving our websites.  Let’s use Embeddable Tweets.   Benefits of Embeddable Tweets The biggest…
  • Social Media: Viral Intentions vs. Value Intentions

    20 Nov 2014 | 10:53 am
    The greatest thing about social media is that puts every person in every business on a level playing field. Everyone is equal. This is why it is the one place  where small businesses can take on the big dogs of the business world and win.   Dundee taxi driver Jimmy Smart provides a perfect example of how a small business can become a viral hit.   The reason this video is so great is that it wasn’t designed to go viral. In fact, it was a customer who took the video. It wasn’t staged and it wasn’t a publicity stunt. Jimmy was just doing his job as he’s always done.   As…
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    Audienti » Blog

  • Managing and Motivating Your Virtual Team

    Lindsey Jurd
    23 Jan 2015 | 9:28 am
    In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each week. Free Download: Learn how to manage remote teams and leverage limited resources with our free tip sheet: The Efficient Marketing Team’s Guide to Tactical Outsourcing. Telecommuting has been proven to offer both emotional…
  • How to Not Fail at Marketing Automation

    Lindsey Jurd
    21 Jan 2015 | 11:43 am
    Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t Look Like a Robot with Marketing Automation. If you work in the marketing field, you have probably heard of marketing automation—the way Amazon markets their products—and how the trend toward this new system is currently gaining steam. “The marketing automation space is growing rapidly and will continue to do so over the next couple of years, with marketing automation vendors predicting a 60 percent increase in revenue,” says Ian Cleary of But you, being the…
  • Why Social Listening Matters for B2B Marketers

    Quin Woodward Pu
    20 Jan 2015 | 2:00 am
    Social listening for the B2B marketer needs to be as innate as it was for the first college freshman when Facebook catapulted to relevancy in every dorm across America. Just as students used social media to connect and network on college campuses, B2B marketers have to rely on and understand social media to thrive and conquer competition. If you want to sharpen your social listening skills, follow our tips and you’ll discover an untapped world of content, customers and industry leadership. Social listening includes being aware of what people are saying about you on social media, and…
  • Charity as a Marketing Channel

    Caroline Coppel
    16 Jan 2015 | 5:00 am
    Using charity as a marketing tool doesn’t have to be sleazy. In fact, it’s a great way to make your company seem personable, thus building your social trust. There’s even a legit name for it: cause marketing. Why not help your brand out and do what Coca-Cola, Bank of America, KFC, and other major companies have done for years? Here are a few basic ways to incorporate cause marketing into your general marketing strategies. Free bonus: Get personal with your marketing by reading our free whitepaper, “Intro to 1:1 Marketing.” It’s an essential primer on truly…
  • What You Can Learn From Watching Competitor Activity

    Caroline Coppel
    15 Jan 2015 | 5:00 am
    Keep your friends close, but your competitors closer. As we’ve said before, one of the biggest mistakes a company can make is neglecting to keep an eye on competitor activity. Never underestimate the potential of a single product roll out or service launch. Within weeks or even days, a company can really surprise you. Additionally, a thorough and updated competitor analysis can teach you a lot about industry trends, as well as give you an idea of what’s working with your target audience and what’s not. With competitor analysis, you can avoid your competitors’ pitfalls…
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    Soldsie » Soldsie Blog

  • Why You Should Use Social Media As Your Ecommerce Focus Group: A How-To Guide

    Josh Brown
    22 Jan 2015 | 12:30 am
    Focus groups have long been a primary weapon in the marketer’s arsenal – anyone who’s watched Mad Men (which it seems is just about everyone at this point) has seen a focus group in action, and there are even marketing firms who specialize solely in running them. But that can be expensive, and besides, why limit yourself to a small group of people when you have the entire internet at your fingertips? There are many different ways to take advantage of that, and here are some of the best techniques along with the reasons why you should use them. Determining The Best Places To…
  • Easy Ways to Measure Social Media ROI

    Jenny Xie
    19 Jan 2015 | 9:35 pm
    While the benefits of social media go uncontested in a marketing department, its impact in converting customers and generating revenue takes some investigation to quantify. There are several ways to measure the effectiveness of social channels like Facebook, Twitter, and Instagram, some of which we’ve listed below. Before you set out to determine social ROI, however, make sure to have clear goals. Decide what your metrics will measure: audience reach, website referrals, lead generation, conversions, and/or generated revenue. Conversion Tracking Aside from providing Page Insights,…
  • Using Instagram And Pinterest To Tell Your Brand’s Story

    Josh Brown
    14 Jan 2015 | 9:30 pm
    It would be a cliché to start a post about visual off with the old adage that “a picture is worth a thousand words”, but clichés are always rooted in some kind of universal truth. And that’s why visually focused social media sites like Instagram and Pinterest (and to a lesser extent, Tumblr) have become so popular, particularly as a marketing tool for ecommerce brands. These sites allow for easy platform to display products, showcase the brands you carry, and share your company’s story. What’s more, they are a discovery tool for your audience. They may not be searching for your…
  • A Step-By-Step Guide to Performing Your First A/B Test

    Josh Brown
    12 Jan 2015 | 9:30 pm
    Also known as multivariate testing or split testing, A/B testing is an experiment where you create two different versions of the same piece of content to determine which of them is better at converting web visitors. Currently, only 28% of companies are satisfied with their conversion rates, and split testing can help improve your conversion rates by providing hard data on waht attracts and converts your visitors. Without A/B testing, you can only guess what will improve conversion rates and what will catch the attention of your visitors and unfortunately our instrincts about what works can…
  • 5 Examples of Bad Brand Instagram Posts

    Jenny Xie
    7 Jan 2015 | 8:25 pm
    While Instagram can be a powerful tool used to make people fall in love with your brand, it can also have the opposite effect, steering potential customers clear of your company. To illustrate this point, we’ve dug up some less-than-perfect brand posts on Instagram. It goes to show that even the best of us can fall prey to poor lighting and blurriness. Fireball Whisky Fireball Whisky is gambling on its audience being too distracted by these lovely “Fireballers” to notice the graininess of this photo, but it’s a losing bet. Dim lighting, red eyes, and a busy…
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    RSS Feed | HelloWorld Blog |

  • How To Match Promotional Tactics to Marketing Objectives

    Melissa Summers
    20 Jan 2015 | 2:48 pm
    <p>At HelloWorld we combine native technology and marketing strategy to meet marketing objectives. We do this with  a variety of promotional tactics like sweepstakes, contests, instant win and trivia games among others. With so many tactics to choose from, how do you find a tactic to meet your marketing objectives?<br /><br />How can a simple sweepstakes help build a consumer data base with key marketing information about your consumers? How does a personality quiz drive purchase rates with personalized product recommendations? How can user generated content drive…
  • Year In Review: Our Most Popular Content of 2014

    Melissa Summers
    9 Jan 2015 | 10:28 am
    <p>Remember 2014? So do we because it was an eventful year for HelloWorld. We <a href="">changed our name,</a> created <a href="">great work</a> with our clients, and welcomed some <a href="">new faces</a> on board. We also produced and shared a lot of content and after crunching the numbers the people have spoken with…
  • Holiday 2014: Fred Meyer Coupon Countdown

    Melissa Summers
    8 Dec 2014 | 12:48 pm
    <p><em><img style="float: left;" src="assets/Blog_Photos/2014/December2014/Coupon-Countdown.jpg" alt="Fred Meyer Coupon Countdown For The Holidays" width="150" height="150" />Each year we like to take a look at some of our clients' holiday campaigns highlighting some of the creative ways they’re connecting with consumers. This year we’ve looked at <a href="">Belk’s Santa Baby</a>…
  • HelloWorld: Meet Lynsey!

    Melissa Summers
    8 Dec 2014 | 9:46 am
    <p><img style="float: left;" src="assets/Blog_Photos/2014/December2014/Lynsey.jpg" alt="" width="130" height="200" />Everyone, say hello to Lynsey! Lynsey is Associate Producer on the Xbox Live Rewards team. She's a Spartan, would love to save the world one dog at a time and once put the Night Moves* on Bob Seger. (*Not really.)</p> <p>Lynsey is also our Q3 Everyday Hero! Congratulations Lynsey!<br /><br /><strong>How did you end up at HelloWorld?</strong></p> <p>My friend…
  • Holiday 2014: Lowe's Canada Winter Wish List Sweepstakes

    Melissa Summers
    5 Dec 2014 | 12:54 pm
    <p><em>Each year we like to take a look at some of our clients' holiday campaigns highlighting some of the creative ways they’re connecting with consumers. This year we’ve looked at </em><a href=""><em>Belk’s Santa Baby campaign,</em></a><em> <a href="">Simon Property's 10,000 Holiday Wishes</a>…
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    EveryoneSocial Blog

  • How to Humanize Your Brand with Employees

    22 Jan 2015 | 8:04 am
    You have heard the buzz words… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human? Why do we have to work so hard to be human? Shouldn’t it come more natural? Is technology making us more or less human?  How can brands become more human? This is one of the top questions marketing leaders are struggling with today. How do you build a brand that taps into the power of social media to increase brand awareness, drive efficiencies, maximize investment in technology, build and nurture relationships, generate leads, drive more blog traffic all…
  • 5 Mistakes in Measuring your Business' Social Media Success

    21 Jan 2015 | 8:41 am
    The value of social media is defined by its ability to expand and strengthen the relationships that are formed between a business and its customers. The challenge is that there are many ways to evaluate and measure this concept, and many businesses struggle with how to do it-- especially when their instinct is simply to apply traditional sales metrics to social media metrics.
  • 8 Steps to an Effective Gamification Strategy for Employee Engagement

    Eric Roach
    13 Jan 2015 | 8:00 am
    When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are incentivized through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach.
  • Things to Think About When Building an Employee Advocacy Program

    9 Jan 2015 | 8:00 am
    Employees have personal networks that can aid in building brand affinity and generating new leads and customers. They can bring their distinct personality and voice to humanize your brand, helping to enhance how the public perceives and interfaces with the company.
  • 5 Things To Do Before You Jump Into Employee Advocacy on Social Media

    Eric Roach
    5 Jan 2015 | 8:11 am
    If you’ve decided to invite your employees to take part in your business’s social media strategy, congratulations! You’ve made a smart decision. Your employees can be huge assets in expanding your customer base, growing your brand reach, and shaping your reputation and image.
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  • Social Media Listening Is Important For Non-Profits

    Josephine Hardy
    22 Jan 2015 | 11:47 am
    Getting your message out there as a Non-Profit is incredibly difficult. In most cases you need to have people give you a minute of their time to explain why they should help your cause before you can get close to getting grants, charitable donations, or someone’s time and knowledge. At the beginning of 2014 there […] The post Social Media Listening Is Important For Non-Profits appeared first on DataRank.
  • Tracking The Red Velvet Oreos Social Media Launch

    Josephine Hardy
    21 Jan 2015 | 8:26 am
    A good product generates its own publicity. The traditional Oreo cookie has the love of just about every sweet tooth in the United States (and abroad!). The Oreo brand name gets consistently thrown around social media over 30,000 times a day. That’s more than the daily mentions for Taco Bell. We’re not saying Oreo is […] The post Tracking The Red Velvet Oreos Social Media Launch appeared first on DataRank.
  • Dyson vs Hoover: Vacuum Online Conversation Comparison

    Josephine Hardy
    20 Jan 2015 | 10:18 am
    During the Black Friday sales last year one of the popular category of items on sale were vacuum cleaners. Bed, Bath and Beyond, Walmart and Target all had discounts on top of the line brands Hoover and Dyson. As a leading social media monitoring company specializing in CPG products we thought it would be interesting […] The post Dyson vs Hoover: Vacuum Online Conversation Comparison appeared first on DataRank.
  • Social Media Brand Influencers: Your Secret Marketing Tool

    Josephine Hardy
    19 Jan 2015 | 10:35 am
    Businesses have been battling for years to earn your loyalty. Competitive pricing, good customer service, loyalty cards and member discounts are just some of the ways that have contributed to the success of major retailers like Walmart and Target. One of the many benefits of consumer loyalty are word-of-mouth endorsements. With countless online stores competing […] The post Social Media Brand Influencers: Your Secret Marketing Tool appeared first on DataRank.
  • Monitoring Conversation For #OscarsSoWhite Twitter Trend

    Josephine Hardy
    16 Jan 2015 | 12:17 pm
    The announcement of the Oscar nominations is usually an exciting event as people start to make their bets on who will win for best picture and in other categories. But social media exploded yesterday after the nominations revealed that the list of nominees were predominantly white. The #OscarsSoWhite hashtag surged to the top of twitter […] The post Monitoring Conversation For #OscarsSoWhite Twitter Trend appeared first on DataRank.
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    Restaurant Coverings

  • 8 Essential Tips How to Go Viral on Stumbleupon Today

    Restaurant Coverings
    22 Jan 2015 | 1:52 am
    Maybe you have seen other big name Bloggers talking about going viral on Stumbleupon before, but today I want to show you how you can replicate their success. I’ve been lucky in the past months to have my articles stumbled quite a few times. That alone resulted in blog traffic spikes up to thousand visitors a day. Usually, this traffic is short lived and has a very high bounce rate but it gets loads of eyeballs on my content. Here’s a preview of my January traffic report: As far as my research goes, this traffic can convert quite nice for AdSense sites or other in content display…
  • 9 Blogging Experts Share Their Traffic Methods

    Restaurant Coverings
    15 Jan 2015 | 1:44 pm
    No matter if you run a blog or a business website, traffic is the life and blood of the web. You need it and I’m going to show you how. Have you ever struggled getting visitors from social media sites like Facebook, Twitter or Pinterest? Maybe you’re not even ranking on Google or Yahoo. That’s why I want to take you on a journey where you’ll find out how to promote your best content without SEO or spamming other people. I researched some amazing techniques and collected advice from well known experts in the blogging space. Read also: 12 Easy Ways to Increase Traffic…
  • Get More Traffic by Improving Your On-Page SEO

    Restaurant Coverings
    14 Jan 2015 | 7:32 am
    This episode talks about the essential basics of onpage SEO (download the checklist) to get your restaurant website or any kind of blog in shape for the next season. Most of the things I mention are easy wins and can result in massive organic traffic gains from Google and other search engines. If you don’t do this you’re literally giving away money. Read also: 7 Delicious onpage optimization mistakes and what you can learn from McDonalds Even some of the big brands still don’t get everything right although they’d easily have the budget for that. I show you the easy…
  • Facebook Marketing Tips from Mr. President himself

    Restaurant Coverings
    14 Jan 2015 | 7:29 am
    This Podcast is more or less the audio version of my recent Presidents Guide to Facebook which was published earlier. It includes several tactics to increase you reach and get more engagement and followers. Read also: How To Brand Yourself With A Custom Url Shortener Have you ever wondered how all those popular people built their Facebook pages? I went ahead and analyzed one of the most popular Facebook pages in the country with millions of likes. Not only that, I also included every single technique I found there and told you what it is so you can replicate it on your own page. Enough of…
  • Implement Twitter Cards to increase your Traffic

    Restaurant Coverings
    14 Jan 2015 | 2:40 am
    In this short episode I talk about the benfits of using Twitter Cards on your website. They can help you to gain more exposure for your content and multiply your traffic from Twitter. You can implement anything from player cards for Podcasts, beautiful image cards, videos and many more. If you’re on the WordPress platform there are several plugins to do this for you. Read also: 12 Easy Ways to Increase Traffic Without Google or Linkbuilding Please be kind in your reviews I only recorded my first three episodes today and I promise to get better with talking and editing soon ;-). I hope you…
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  • How to add our Social Sharing Buttons on WordPress

    João Romão
    7 Jan 2015 | 7:00 am
    Hey everyone! On behalf of the whole GetSocial team we would love to wish you a great year. Thanks for sticking with us. We’ve got some exciting news: we’ve launched our WordPress Plugin and made it easier for you to install our GetSocial Apps. These include, in this first version, the floating sharing bar, the horizontal sharing bar and our custom actions (love, wish, etc). You can find the official plugin download page here: Today, however, I’d like to walk you through the installation process using…
  • 4 marketing tips for non-profit organizations

    João Romão
    26 Dec 2014 | 3:32 am
    On this time of the year, people tend to look around and help those who are in need. Christmas is usually a time for love, for sharing, for helping. However, there are certain organizations whose mission is to help those who need that extra push every hour and every day of the year. Most of those organizations live from donations from people who want to support a particular cause. This guest-post by Mary Ann Keeling for GetSocial’s blog is for them. Thank you.  How much more could you do with a few more donations? Marketing became crucial in the non-profit sphere, as new…
  • 5 things you can do with GetSocial

    João Romão
    16 Dec 2014 | 8:24 am
    Social media marketing is a tough space. It’s brutal. Every time you Google social media tools or how-to guides you get these long posts on “47 tools” or “61 software” that will help you achieve your goals. In this crowd, it’s hard to make yourself visible and let potential users know who you are and what you do. In this post, my goal is to give you a quick glance of what you can achieve with GetSocial. Feel free to reach out and provide feedback on our tools as your feedback will help us build a better product. Let’s get started. As context, hundreds of…
  • 3 Social Media Secrets Every Social Media Strategist Should Know

    João Romão
    9 Dec 2014 | 7:37 am
    Social media has had such a strong impact on B2B and B2C marketing that the role of the SM Strategist is one of the most sought-after positions around. A great Social Media Strategist can take a brand and expand it by building and maintaining an audience around a brand’s social media channels. A great social media strategy includes more than just the likes of Facebook and Twitter and connects with both your customers and competitors through blogs, industry-specific sites and niche forums as well. But what separates the mediocre strategists from the great ones? Here are 3 social media…
  • 3 Reasons you’re looking for the wrong influencers

    João Romão
    2 Dec 2014 | 9:18 am
    Influencers: The oxford dictionary defines it as those with the capacity to have an effect on the character, development, or behavior of someone. I find that definition beautiful, magical even. Recently, marketers started looking at this whole influencers thing in a digital way. We all know Word of Mouth is influence marketing with a less cool name and it has been around for centuries. Companies, brands, and agencies all tried to master it (and some of them actually managed to do so). But what makes someone an influencer? Let’s add in some context. Take Mary. She’s reading a…
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  • Advantages & risks of using social media

    19 Jan 2015 | 1:00 pm
    If you’ve been reading along here for a while you will know that social media offers great marketing opportunities for businesses of all shapes and sizes. In Australia alone more than 13 million people use social media, with 45% saying they use it once a day and 17% saying they use it up to 5 times a day! That should be plenty of reasons to jump onto the social media band-wagon if you haven’t already. Businesses mostly use social media to: promote brand and business name tell customers about their products and services find out what customers think of their business and products…
  • 50 things to do in 2015

    18 Jan 2015 | 5:00 pm
    Hello, how’s 2015 going? We’re pretty much halfway through January (eek!) and I’ve been busily planning and scheduling my intentions for this year. I have a lot of big plans for my business and my life this year, and I just know it’s going to be a phenomenal and life-changing year for me. I just need to keep myself on track with my intentions, although I’m pretty sure that the Conquer Club and Beautiful Business Mastermind won’t let me slack off. I’ve also been busily working away on Leonie Dawson’s 2015 Create Your Shining Year workbook, which…
  • How to use Facebook Graph Search

    13 Jan 2015 | 1:00 pm
    As a business owner, are you curious to know what the interest and favourite pages are of your tribe? Would you like to know? Because knowing means that you will always be able to post content they will love! Or what about knowing which groups they have joined so that you can find others like them and build your Facebook community even further? Facebook Graph Search can tell you just that.   Keep in mind that, since it’s launch, it has only been rolled out gradually, and has not yet reached many account holders. Lucky for us though, more and more users are getting access to it so be…
  • How to be more productive using social media tools

    12 Jan 2015 | 1:00 pm
    If you’ve been reading along for a while here, you know that a lot of my productivity is because I use tools to schedule my social media posts. Of course I’m on social media a couple of times a day as well to monitor and engage, but if I’m unable to hop online at a specific time, I know that I will still be marketing my business and sending out engaging content. For some of you it might seem like I’m always online, or like your competitors are always online but we know a thing or two and I would like to share this with you so that you can be more productive too. There…
  • Social media, marketing & productivity tips & tools

    5 Jan 2015 | 1:00 pm
    Wow! That’s all I can say about the amount of apps and tools out there today to help us in our businesses. I’m sure there are 1000’s of tools that do similar things, so how do you choose what’s good or not? The way I choose my tools is usually by popularity or recommendation. If the creator offers a free trial, I try it out and see if I like it. Sometimes one of the tools replaces something else, sometimes it offers something completely new. These are the tools, tips, tricks, books and courses that I currently have on my list (or wishlist). This is a pretty long…
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    Analytics, Big Data, Social Media and Data Security

  • Twitter Big Data AnomalyDetection tool goes open source - ZDNet

    9 Jan 2015 | 6:23 pm
    Twitter AnomalyDetection tool goes open source | ZDNet Charlie Osborne Twitter has opened up suspicious activity tracker AnomalyDetection to developers.The social media giant said on Tuesday the tool, dubbed AnomalyDetection, is used by the firm’s team to detect unusual traffic events including traffic spikes and surges, as well as the presence of spam bots. In the world of Big Data, such spikes on a company’s networks can negatively impact service by flooding Internet lanes, causing denial-of-service problems and website crashes, as well as irritating users on an…
  • Data science: 'Machines do analytics. Humans do analysis' - Booz Allen / ZDNet

    7 Jan 2015 | 8:53 am
    Data science: 'Machines do analytics. Humans do analysis'  - ZDNet -  Booz Allen. Booz Allen has been pushing data science, developing tools and publishing field guides to advance analytics. Internally, Booz Allen also has a Pinterest for data science. The goal: Advance data science so it just happens in the background. However, it’s way early before data science and analytics simply happen. Josh Sullivan, who leads the data science and analytics practice at Booz Allen, likens analytics to where computing was in the 1950s.I caught up with Sullivan along with Angela…
  • Ford's big data experiments: Can it transform the company? ZDNet by Larry Dignan

    7 Jan 2015 | 8:39 am
    Ford's big data experiments: Can it transform the company? ZDNet by Larry DignanFord CEO Mark Fields’ keynote at CES 2015 shined the light on how the company is thinking beyond vehicles to being more of a transportation analytics outfit. In other words, Ford is a good example of how every company is becoming a tech company. The challenge for Ford will be absorbing data from cars and people in various mobile experiments and then discovering what can be used to build a business around. Fields talked vehicle quality, insurance costs, car sharing, transportation analysis and solving…
  • Big Data’s Next Evolution: Relevancy

    5 Jan 2015 | 12:16 pm
    Big Data’s Next Evolution: · January 23, 2014How big is Gravity’s ontology?  How many nodes are in our ontology? How many edges do you have? Or the most common – how many terabytes of data do you have in your ontology? We live in a world where over a decade of attempted human curation of a semantic web has bared very little fruit; it is quite clear to everyone at this point that this is a job only machines can handle. But yet we are still asking the wrong questions and building the wrong datasets.The exponential growth of data being created on the…
  • Google got it wrong. The open-office trend is destroying the workplace.

    3 Jan 2015 | 11:40 pm
    Google got it wrong. The open-office trend is destroying the workplace.The Washington Post   The Washington Post  Workplaces need more walls, not fewer.By Lindsey Kaufman December 30, 2014 Follow @theOpinionStoreLindsey Kaufman works in advertising and lives in Brooklyn, New York. Her personal essays have appeared in The Washington Post, Our Town Downtown and xoJane.Facebook, like many tech companies, uses the open-space office model. (Ryan Anson/AFP/Getty Images)A year ago, my boss announced that our large New York ad agency would be moving to an open office.
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    Smart Office Help Social Media Agency

  • Show Some Luv with Social Media Profile Maintenance

    Elizabeth Hall
    19 Jan 2015 | 8:30 am
    Everyone has a favorite social media network to play on.  Even those that claim to be using social media for business.  Those entrepreneurs invite people to “LIKE” or “FOLLOW’ them only on their favorites;  however, they only update status posting there and they make sure the contact information is on point, sometimes. What about the ones less liked?  There is nothing in the rule book that says you must  participate everywhere.  The fact is that most business owners, with websites, promote all the social media networks that they open.  The problem is that most…
  • 014 Sharing OUR Business Podcast Journey

    Elizabeth Hall
    12 Jan 2015 | 11:14 am
    It’s all about sharing our Business Podcast Journeys on todays show. WHAT’S SMART SOCIAL MEDIA NOTES PODCAST Smart Social Media Notes Podcast is a show sponsored by Smart Office Help Social Media Agency hosted by Elizabeth Hall. Elizabeth Hall is a passionate writer, podcast producer, extraordinary social media consultant and avid lifestyle blogger. This show’s purpose is to provide educational information in reference to social media platforms, sprinkled with some business tips as well. All this is shared in a podcasting format enabling you to listen when and where you choose.
  • How to Perform a Content Inventory When You Don’t Know What to Post

    Elizabeth Hall
    5 Jan 2015 | 2:17 pm
    Having a content inventory can answer one of the top questions I get as a social media professional which is “What do I post on my social media profile?” Are you one of those people who don’t have a clue as to what content to publish? You probably have more to offer your social media community then you think.  You can find out by performing a simple, but necessary content inventory. Warning, before you start concentrating on the content, you must have well-defined social media objectives.  At some point you should have already defined those goals and objectives in order to…
  • How We’re Celebrating a Pinterest Christmas & 12 Days of a Social Media Christmas

    Elizabeth Hall
    15 Dec 2014 | 5:49 am
    Ok it’s not really a party over there on our Pinterest Boards, but there are ways to get in the Christmas spirit and attract new followers to boot.  AND have FUN! Before I explain how you too can get in the Christmas spirit first I need to clarify a few truths.  This is a business blog and our Pinterest account was created to promote our business. Having a Christmas board is a strategy that most businesses miss.  We still manage to stay targeted and add a bit of personality. We do this by adding holiday boards.  Always remember that people follow boards maintained by people and not…
  • Guide to Making LinkedIn Connections the Correct Way

    Elizabeth Hall
    8 Dec 2014 | 3:11 pm
    There is a correct way to making LinkedIn Connections but make sure your profile is squared away first. Just because you created a LinkedIn profile does not mean people will automatically want to connect with you.  You need to give them a reason to want to connect with you or better yet you need to actively seek out connections yourself. LinkedIn is a professional networking site and works differently from Facebook or Twitter.  No one using LinkedIn expects to hear how your weekend is going, they don’t want to read reviews of the latest movies or see photos of your best friends…
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    Broke Bloke Blogs

  • 4 Simple Tips to Improve Your Blog Conversion Rate

    Broke Bloke
    25 Jan 2015 | 7:28 pm
    Bloggers and businesses alike are constantly looking at gaining new clients be it from offline business or from the web. With the online marketing boom, businesses are constantly trying to figure out what is it really they need to do to get more clients than their competitors. While businesses and bloggers try to understand the blogging and […]
  • 5 Facebook Engagement Tips to Garner Customer Relationship

    Broke Bloke
    24 Jan 2015 | 7:24 pm
    Facebook has been one of the largest sources of traffic to my blog. I get an average 10000 visitors from Facebook. Google analytics does a good job of providing referral traffic information. Its quite interesting that a social network with a few hundred followers on a fan page and a few good people in your […]
  • 5 Tweet Writing Tips To Increase Click Through Rate

    Broke Bloke
    23 Jan 2015 | 5:45 pm
    The power of Twitter has been the most rewarding for bloggers in terms of driving Twitter Traffic  and networking with peers. An easier form of communication, one would say. Twitter is a medium to create awareness for some, generate traffic for many and simply a tool to engage with like minded folks. Social Media has […]
  • How to Write a Compelling Product Review to Influence Readers

    Broke Bloke
    22 Jan 2015 | 8:29 pm
    Doing product reviews on blogs is a big deal these days. Why, cause most reviewers don’t really have the product on hand when they write the review. This is a major drawback is because most bloggers don’t really know about the product and are not equipped to write compelling review. This results in poor quality […]
  • 6 Networking Tips From Broke Bloke

    Broke Bloke
    21 Jan 2015 | 4:31 pm
    Even a blogger needs support and often the person he/she turns to is some one in their network. Networking is important, and we will need the help of people in our network at some point in our career as bloggers. You might be in a dilemma or contemplation as to whom you should network with […]
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    The Crazy Marketing Ladies Show

  • TCMLS: Episode 00016 Wisdom Hypnosis From Hiccups to Sex

    Wendy McGinnis
    22 Jan 2015 | 8:43 am
    We had a very interesting interview with certified Hypno Therapist Debbie Lane of Wisdom Hypnosis in Palm Harbor Florida. Listen to this Podcast and hear what Debbie Lane has to say about her successful journey as a professional hypnosis which includes hiccups and sex.   Debbie talks about: How professionals can over come rejection, the word “No”, and lack of confidence How she gets good referrals and who her best referrals are Why she does not spend tons of money on advertising How important is social media and a professional website How she has been able to obtain media…
  • TCMLS: Episode 00015 The Day that Blogging Died

    Carole Sanek
    18 Jan 2015 | 6:26 pm
    This show is all about not mourning the casual blogger who has left the blogosphere and all about blogging successfully in business.  If you have never blogged before, have stopped blogging, or don’t want to blog there are all kinds of reasons and tips in Episode 15. You will learn: why blogging works better than advertising the stats that support this why monetarily it makes total and complete sense to blog getting leads why marketers prefer blogging over other methods why it works the ROI of blogging the cost of a totally fully loaded blog page by a developer my free offer and more…
  • TCMLS: Episode 00014 SEO Confusion

    Carole Sanek
    4 Jan 2015 | 3:11 pm
    Too much on your plate? Head spinning? In this show Carole talks about answering questions people have sent her through her company site regarding SEO -The Social Butterfly Media Marketing.  She hits the most important points before asking the listener some questions of her own about SEO.  The frosting on the cake is when she shares some of her great tools for monitoring SEO. Links mentioned on SEO Confusion: Google Keyword Planner Yoast Opensite Explorer Moz Toolbar The post TCMLS: Episode 00014 SEO Confusion appeared first on…
  • TCMLS: Episode 00013 Three Tips for Christmas Morning Photos and Beyond

    Wendy McGinnis
    22 Dec 2014 | 3:42 pm
    If you can’t afford a professional photographer to capture this years holiday memories, why not do it yourself? We want to offer you a few tips that will help you to create a great image you’ll be proud to frame. It’s not necessarily about expensive equipment, even a point and shoot camera can capture a flammable photo! Consider the 3 B’s for improving your photography skills: 1. Background- Always look at your background, don’t let the background become a distraction (photo bombers) 2. Backlighting- If the background is brighter than the foreground, or your…
  • TCMLS: Episode 00012 Facebook Changing Business Pages Help

    Carole Sanek
    21 Dec 2014 | 5:05 pm
    Unless you live in a cave you should have heard by now that Facebook is changing the way we who have business pages can promote them.  The reason behind this is because people are complaining when people are using their pages to do hard selling, promote contests with no prizes, or copy an ad word for word from a company they work for – you could lose your Facebook account so this episode will help you circumvent this – especially if you have a very low ad budget – I give you great tips on getting your brand noticed. This episode contains: Facebook’s exact description…
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  • Here are the best times to post on social media

    17 Jan 2015 | 7:16 pm
    Neil Patel over at Quick Sprout recently created this very informative infographic with the best times to post on social media.Courtesy of: Quick SproutI have to say that I’m seeing similar results myself when posting my own updates. For example, I had two different postings on Facebook. One was posted at an “ideal time and the other at a “non ideal time”. The content of the two postings (event invites) were similar. The one posted at the ideal time got 75% more engagement!Next stepsWhat’s the next step now that we know this information? Personally, I’m…
  • How To Add A Background to Your LinkedIn Profile

    12 Jan 2015 | 7:49 am
    LinkedIn recently added a new feature where you can add a background to your profile. You do NOT need a premium account on LinkedIn to use this feature.Here is a video that I made that shows you how to activate it. Enjoy!
  • Is it a good idea to be a LinkedIn Open Networker (LION)?

    5 Jan 2015 | 7:16 am
    Many books and courses about LinkedIn advocate becoming a LinkedIn Open Networker also known as a LION. But, is it a good idea for you?First let’s define what an open networker is. A LION is someone who sends requests to and accepts requests from anyone and everyone on LinkedIn, in the hopes of creating a large network.On the surface, this sounds like a great idea. More first level connections create more second level connections, which creates more opportunities. This all sounds good, in theory.However, there’s definitely a down side to becoming a LION which needs to be…
  • Video Marketing Tips From Ron Harper

    29 Dec 2014 | 7:02 am
    I’m taking a week off from writing this week to celebrate the Christmas holiday with my family.In the meantime, enjoy these videos from Ron Harper from Videos on Your Website. They are both entertaining and informative!
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