Social Media Marketing

  • Most Topular Stories

  • Time to write a post – Mind is Blank?

    3 Feb 2015 | 9:15 am
    What do you do when your Mind is Blank and it is time for a blog article? I sat down at my desk this morning, looked at my calendar and realized that I was scheduled for my weekly blog post. … Continue reading → The post Time to write a post – Mind is Blank? appeared first on Time2Mrkt.
  • 5 Reasons You Need a Social Media Manager

    Krysty Adcroft
    29 Jan 2015 | 6:07 pm
              Business owners around the globe are asking themselves whether or not they need a social media manager. However, more and more of them are noticing the popularity of social media, but don't know how, where, when, or why they should jump on the bandwagon themselves.  They notice their colleagues, peers, friends, children & family have jumped on board, on a more personal level. But, what so many of them fail to see, is that their present and future customers have jumped on for a ride
  • Is the new Twitter WordPress plugin worth using?

    Jim Dougherty
    3 Mar 2015 | 5:15 am
    The new Twitter Wordpress plugin is redundant with a lot of Twitter customizations that most bloggers have already implemented.
  • Tweeting with the Presidents

    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media
    Ken Mueller
    16 Feb 2015 | 2:00 am
    Send to Kindle Today is the day we refer to as Presidents’ Day, a holiday worth of closing schools, banks, government offices, and some businesses. I, however, will be working. But, I still decided to have a little fun. The original version of this post first ran here in 2012, but I’ve updated it a tiny biy. While this is the day that we theoretically honor ALL of our presidents, there is actually no such holiday. What we are really celebrating is a moveable holiday to celebrate the birthday of George Washington, while some like to throw Abe Lincoln in there as well. But for most…
  • How To Come Up With 50 Content Ideas in 30 Minutes or Less

    Kim Garst - Social Media for Small Business Owners
    Kim Garst
    1 Mar 2015 | 9:40 pm
    You sit and stare at your computer screen, willing yourself to come up with a great idea for your next blog post or newsletter. You don’t have much time before your next meeting, so you need that stroke of genius NOW!  But what do you do when no ideas come to you? Everyone should have […] The post How To Come Up With 50 Content Ideas in 30 Minutes or Less appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
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  • Combining Fonts: 10 Must-Know Tips from a Designer

    Janie Kliever
    4 Mar 2015 | 7:00 am
    A photography instructor once told me that “You have to know the rules before you can break them.” That’s the (simultaneously frustrating and freeing) thing about art and design — there may be some rules; there may be some best practices; but there are very few that are set in stone. Bending or breaking the rules is always a possibility in the right context. So how do we go about learning how to effectively combine fonts? By looking a few guidelines, we can see what has proven to work well as a starting point, then get comfortable moving beyond those basics if a design calls for it.
  • Book Cover Design: 50 Amazing Covers That You Will Want to Pick Up

    Jacqueline Kyo Thomas
    2 Mar 2015 | 7:00 am
    They say you shouldn’t judge a book by its cover. Maybe I’m superficial, but I do judge a book by its cover. And I suspect I’m not the only one. Book cover design is a crucial part of your marketing effort. You can string together the most insightful, lyrical, delicious words ever connected in the human lexicon, but if your book cover looks like Photoshop amateur hour, no one will ever pick it up. It’s already established that I’m superficial, so it’s no surprise that I get embarrassed when I accidentally pick up an ugly book. One reason is the social stigma of holding an ugly…
  • 7 Ways Doodling Will Change Your Life

    Andrew Tate
    26 Feb 2015 | 7:00 am
    As Hilary Clinton sat listening to speeches on global security and the Middle East during a Security Council meeting at the U.N., she was seen scribbling furiously on her speech in front of her. Making last minute changes? Adding questions that needed answers? No, she was doodling. This was splashed across newspapers across the globe, shown as evidence of her lack of attention in such an important and complex meeting. But just because she was doodling doesn’t mean she wasn’t listening, and it certainly doesn’t mean she wasn’t thinking. Though doodling is not exactly a hotbed of…
  • Your Brand Needs a Visual Style Guide: Here’s How to Create One

    Caitlin Jordan
    25 Feb 2015 | 7:00 am
    One of the most essential documents any business can have is a brand style guide, yet many don’t have one. Why are style guides so important? They ensure brand consistency throughout any collateral you produce – no matter who created it. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. So, if these guides are so important, why isn’t everyone on the bandwagon? The biggest reason is time. Style guides don’t…
  • Striking Letterhead Design: 20 Case Studies to Inspire You

    Janie Kliever
    24 Feb 2015 | 7:00 am
    There’s something timeless and elegant about using a custom-designed letterhead for your business (or personal) correspondence. Even if you never write letters by hand (the ultimate in personalization), even a typed letter looks more thoughtful and intentional when topped with a striking letterhead design. For businesses, a letterhead that features your branding gives you one more way to impress clients and make your company more memorable. The nice thing about creating a letterhead is that it can be applied to more than just letters: digital documents, emails, newsletters, invoices,…
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    Keith Paul

  • How do B2B marketers segment content?

    Keith Paul
    24 Feb 2015 | 10:09 pm
    Marketers… listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The Spiceworks-sponsored B2B Marketing Content Report from @HolgerSchulze is full of interesting insights around B2B content marketing best practices. But for me, it all revolves around the “why” of that content. If you’re not devoted to generating awesome content and content to drive folks to that awesome content, then take a look at this report. Source: B2B Content Marketing Report   Why do I consider this ‘most…
  • Thoughts on digital inflection points, or, don’t wait for your customers

    Keith Paul
    24 Feb 2015 | 10:31 am
    If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have come to influence what our customers now expect these interactions to be. Digital inflection points have faceted meanings For example, the introduction of YouTube in 2005 was a major inflection point…
  • Social selling isn’t a hard idea

    Keith Paul
    22 Feb 2015 | 10:41 am
    Or at least, keep it as hard as it needs to be… This is the first in a series of posts where I hope to inspire colleagues who are just getting started with the concept of social selling. Each post will focus on real-world examples I had a hand in creating. Social selling If you’ve been put in charge of your organization’s strategy to leverage social media as a demand gen channel, you’re not alone. Years into the idea of using social networking for business purposes, many companies are still struggling with the big picture. But the idea is simple and easily enhances…
  • 100 years a house…

    Keith Paul
    6 Feb 2015 | 11:10 am
    We’re lucky to own a somewhat historical house in our town. Nothing famous (or infamous) happened here… at least that we’re aware of! Here are some photos of the house from the 1910s or 1920s (house was built in 1913). Enjoy! Foyer Here’s a view from the dining room into the living room. The original leaded glass cupboard remains, but the drawers below were changed to doors at some point. The whole built-in now makes for a very nice liquor cabinet! In the “new” shot you’ll see built-in shelves that were probably added in the 1950s. Downstairs Hall…
  • I’m Google-Certified

    Keith Paul
    15 Oct 2014 | 11:44 am
    Hi folks, adding this here so it’s easier to find… I finally got around to taking the Google Analytics certification exam! I’m certified through April, 2016! The post I’m Google-Certified appeared first on Keith Paul.
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    Angular Marketing » Social Media

  • How Netflix Changed the Face of Content Marketing

    Nicole Betterbid
    27 Feb 2015 | 8:11 am
    Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading] The post How Netflix Changed the Face of Content Marketing appeared first on Angular Marketing.
  • Merge Google Plus Pages and Keep Followers and Reviews

    Jacob Bohall
    23 Feb 2015 | 8:17 am
    I’m currently working on a project for a client that brought about some extreme frustration. They had created a Google+ account, and did some work to build up a following, created YouTube videos that were linked, posts, photos, etc. Meanwhile, Google had apparently created a local page for them at some point where they had [Continue reading] The post Merge Google Plus Pages and Keep Followers and Reviews appeared first on Angular Marketing.
  • SEO Strategies for the Modern World

    Jack Hamilton
    16 Feb 2015 | 8:15 am
    In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse the ever-changing SEO landscape… this blog post about SEO for the modern world of Internet marketing! Over the past several years, search engine optimization has evolved to meet the expectations [Continue reading] The post SEO Strategies for the Modern World appeared first on Angular Marketing.
  • Social Media Successes: Atlanta Hawks

    Michael Fine
    13 Feb 2015 | 8:10 am
    Winning cures all. The statement holds true in some respects, but none more certain than with social media. Whether it’s sports or SEO, if your brand is on the up, people will want to watch. Even though this is not a sports blog, we still feel other industries can help us become stronger in certain [Continue reading] The post Social Media Successes: Atlanta Hawks appeared first on Angular Marketing.
  • How to Avoid and Prevent Negative SEO

    Jack Hamilton
    30 Jan 2015 | 7:25 am
    Negative SEO, you may know someone who has been a victim of this underhanded, easily-replicated technique to hurt webmasters and their websites. In an effort to prevent negative SEO, I have come up with a short list of rules to abide as to avoid any SEO from amoral webmasters / competitors.   Avoiding Negative SEO: Rules and [Continue reading] The post How to Avoid and Prevent Negative SEO appeared first on Angular Marketing.
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • A Plea for Sanity: The Sad Plight of Libris Flavum

    Ken Mueller
    2 Mar 2015 | 5:32 am
    Send to Kindle It’s time to take a stand. For years, the species Libris Flavum (Yellow Book) and its kin, Liber Populus Numerus (Phone Book), were a regular and welcome part of our lives. We got excited whenever a new one would arrive on our doorstep, wrapped in its plasticine cocoon, quickly swooping it up in our arms in order to shower it with love. “It’s here, it’s here!” we would exclaim with joy, as we were giddy with excitement for this new addition to our home.   But times have changed. What was once an important part of our lives has fallen into…
  • A New Way to Increase Your Facebook Likes

    Ken Mueller
    23 Feb 2015 | 2:00 am
    Send to KindleFacebook continues to be one of the top social networks for small businesses, mostly because of it’s size and the sheer number of people who use the platform regularly. But with algorithmic changes that are seemingly making it harder for small businesses to reach their fans, it’s important to look for legitimate ways to reach more fans and/or increase the number of people who like your business. Recently, my friend Liz Jostes at Eli Rose Social Media discovered and clued me in on a relatively new feature that addresses a problem regularly faced by businesses: how to…
  • Tweeting with the Presidents

    Ken Mueller
    16 Feb 2015 | 2:00 am
    Send to Kindle Today is the day we refer to as Presidents’ Day, a holiday worth of closing schools, banks, government offices, and some businesses. I, however, will be working. But, I still decided to have a little fun. The original version of this post first ran here in 2012, but I’ve updated it a tiny biy. While this is the day that we theoretically honor ALL of our presidents, there is actually no such holiday. What we are really celebrating is a moveable holiday to celebrate the birthday of George Washington, while some like to throw Abe Lincoln in there as well. But for most…
  • Back to Basics: Why Social Media?

    Ken Mueller
    6 Feb 2015 | 6:31 am
    Send to Kindle As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don’t get it. So I thought I’d take some time to back up a bit and go over some of the basics. In fact, I think it’s even helpful for those of us who work in this field day in and day out to revisit the basics, because often we overcomplicate things and lose sight of what this…
  • 6 Problems with Being an Infrequent Blogger

    Ken Mueller
    11 Jan 2015 | 6:14 am
    Send to Kindle A version of this post was originally published in April 2013. I’m republishing it here and now because I’ve been feeling guilty about my lack of activity here, particularly as I start teaching again this week. I need to be a better example to my students, and I also need to practice what I preach. So this is a reminder for me to get back into the game. I read this, and I wince. Oh, I do blog regularly, just not here. My blogging is more for others, including my full-time gig at Tellus360. So if you’ve gotten in the same blogging rut I have, this is for you.
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  • Tribal Welcomes New Social Managers

    Krysty Adcroft
    23 Feb 2015 | 11:16 am
    Here at Tribal, we are forunate enough to have some extremely talented, smart, and strategic people on our team. We would like to formally introduce our super star team below!     Maria currently studies Public Relations and Marketing at the Newhouse School at Syracuse University. Prior to joining the Tribal team in 2014, Maria gained extensive experience working in social media marketing through her curriculum, as well as within Syracuse's for-profit PR firm. Maria has applied her education and
  • 6 Ways To Motivate Employees To Be On Board With Social Media

    Krysty Adcroft
    29 Jan 2015 | 6:07 pm
      So you have committed to incorporating social media into your marketing objectives. You may have even hired a social media agency to help manage and jumpstart your Twitter and Facebook marketing efforts. Your platforms have been setup, integrated, customized with graphics that fit with your brand and strategies are in place to grow your presence. However, one obvious puzzle piece seems to be missing. Your employees don’t seem to have an active role in your social media initiative. Why is this?
  • 5 Reasons You Need a Social Media Manager

    Krysty Adcroft
    29 Jan 2015 | 6:07 pm
              Business owners around the globe are asking themselves whether or not they need a social media manager. However, more and more of them are noticing the popularity of social media, but don't know how, where, when, or why they should jump on the bandwagon themselves.  They notice their colleagues, peers, friends, children & family have jumped on board, on a more personal level. But, what so many of them fail to see, is that their present and future customers have jumped on for a ride
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    New Media Rockstars

  • Best Ted Talks: How To Save The World

    Jeff Klima
    4 Mar 2015 | 10:31 am
    There are a lot of amazing TED Talks on a myriad of different subjects — but this one that offers a simple, feasible theory on how to save the world is the best I’ve ever seen. Sure it uses that cliche technique of making a statement of belief and then going on to completely refute everything they knew about their previous belief, but it’s still a masterful re-education. Allan Savory, the speaker, is a man who deserves to be listened to.
  • The Shining Hedge Maze Recreated by Mythbusters’ Adam Savage

    Rachel Kiley
    4 Mar 2015 | 10:30 am
    If you thought The Shining was scary, this amazingly accurate miniature build of the hedge maze outside of the film’s Overlook Hotel may be even scarier. Scary good, that is. Mythbusters’ Adam Savage spent a month on this mini-build, and also produced this informative, if lengthy, video detailing how he went about it. Check it out!
  • Matthew McConaughey Ad Parody by Texas Cops

    Jeff Klima
    4 Mar 2015 | 9:14 am
    Texas police officers are evidently pretty cool people. I know this because they’ve filmed a video spoof of Matthew McConaughey’s Lincoln commercial a la Jim Carrey on SNL and it’s pretty funny. So maybe give them a pass this week if they wrongfully shoot an unarmed person. Hopefully, funny cops are the way of the future and this isn’t some sly promo for Super Troopers 2.
  • Neil Patrick Harris & Funny Or Die Yell At Kids

    Jeff Klima
    4 Mar 2015 | 8:41 am
    Neil Patrick Harris can basically do no wrong anymore. Funny or Die can do no wrong. So to see the two of them team up to yell at little kids, well, it makes me proud. It’s like when baseball players throw the ball to little kids instead of adults. Those kids can’t appreciate that baseball like we would! Throw the damn ball to a little kid who grew up and never got to catch a ball! Or what about Make-A-Wish? Old people die with wishes in their heart — and our wishes are more complicated than being Spiderman for a day. We need an organization with millions of dollars to help…
  • Love Has No Labels – Kissing Skeletons

    Jeff Klima
    4 Mar 2015 | 8:26 am
    This video isn’t perfect — that Macklemore song is tired. But it sends a powerful message of humanity and that’s what counts. At the bottom of it all, we’re all just the same skeletons. And some of our skeletons like to kiss. Share this video because it’s a message some people seem to forget on a daily basis.
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    Mediavine Marketing

  • Social Media & B2B Telemarketing Go Hand In Hand to Produce Leads

    Howard Larson
    25 Feb 2015 | 6:59 am
    This post was contributed by Howard Larson, owner of Larson & Associates, a company designed for Target Marketing & Telesales Attacks for new account acquisition. I think it is safe to say that Social Media Marketing is now considered to be a major part of a business-to-business marketing program. Yet, it is surprising to find that a lot of companies still underestimate its sheer power in the B2B world. Is Social still “the next big thing” to be taken advantage of, or are we past that? Is it just something to play around with, with no real practical ROI advantages, or does it…
  • Are You Marketing to Your Targets’ Generations Effectively?

    Mary Erlain
    11 Feb 2015 | 11:36 am
    Today’s post was contributed by Mary Erlain, published author, speaker and professional trainer/coach/facilitator. Her most recent book is “Communicating with the 5 Generations in the Workplace“.  I see the generational differences creating perhaps the most confusion for small business owners. Business owners are trying many channels, oftentimes without a strategy or follow-up plan. Frustration grows and marketing resources dwindle. An overall attitude change takes place as the marketing channel takes the blame for the failure when in fact it was a “spray and pray”…
  • Check Your Tweets’ Effectiveness with Twitter Analytics

    Michele Rempel
    4 Feb 2015 | 5:47 pm
    Before Twitter introduced its own analytics tool, checking the effectiveness of your tweets was tougher to figure out. You had to rely on stats from third party sites. Some of these stats were good, some were sketchy, some were free and some sites charged a hefty fee. Now, small businesses can get all the information they need (in our opinion) straight from the source. If you have a Twitter account, then you have access to analytics. Log into your account and then open up a new browser tab and go to You’ll be automatically directed to the analytics of…
  • Pinterest Analytics: Why Your Company Needs a Business Account

    Fred McMurray
    26 Jan 2015 | 4:28 pm
    Recently, I received an email from Pinterest informing me that I had created over 1,770 pins in 2014. I’m a middle-aged man, so I was amazed (and maybe a bit embarrassed) at just how much time I had spent there. My daughter, who introduced me to Pinterest back in 2012, is laughing out loud at the fact that I have created so many pins. I have found that Pinterest is a great tool to raise awareness about who I am and what I do. Since I was also notified by Pinterest that I should consider creating a Business account, I decided to find out what the advantages would be. What I discovered is…
  • 5 reasons why 2015 could be a bad year for LinkedIn.

    Fred McMurray
    13 Jan 2015 | 1:17 pm
    I found LinkedIn back in 2003. Back then, unless I was speaking to a tech person, people looked at me strangely when I spoke about LinkedIn. By 2009 people were on LinkedIn to develop business networks that would help them find new jobs,  new employees, referral partners, advice, new clients and even help with customer service. It was a golden age for B2B networking and LinkedIn was the place to be. I myself was rabidly against using non-LinkedIn social media platforms, especially for business. I had the paid account and evangelized about why professionals and organization had to be there.
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    Social Media Online Classes

  • Google Analytics Made Simple: Live Webinar + Recording + MP3 Audio + Infographic

    Maria Peagler
    3 Mar 2015 | 6:52 am
      Free webinar Thurs, March 19 @1pm EDT/6pm GMT.  Join Maria Peagler for this brief live webinar: Learn the three must-have Google Analytics reports for small business Thurs Feb 19, 1pm EDT, 6pm GMT 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.) Get Webinar FREE with SMOC MembershipAlready a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar. Overwhelmed by Google Analytics’ Firehose of Data? You’re not alone. The good news is…
  • Weekly Top 5 for Mar 2, 2015

    2 Mar 2015 | 12:18 am
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week..   #1. Can Mobile Users Find Your Website [WEBINAR EXCERPT] Find out if your business is missing out on the biggest trend of 2015 in this sneak peek at last month’s bonus webinar . . . #2. SWIPE FILE: How to WOW Potential Customers with Testimonials One of best ways to motivate people to trust you is with testimonials from current clients. Check out this clever way to WOW people with amazing testimonials . . .
  • Can Mobile Users Find Your Business? [Webinar Excerpt]

    Maria Peagler
    23 Feb 2015 | 9:01 pm
    The growth of smartphone and tablet users is big news for small business: can those users find you online? If not, you’re missing out on new customers, because they’re going to your competition to buy. Watch this excerpt from this month’s members-only webinar on getting more mobile business.  Get the webinar for FREE when you become a member of through the end of February only! We’re going to take a look at three things that are very important for a small business owner to be aware of and to be preparing for if you have not already. I am…
  • Weekly Top 5 for Feb 23, 2015

    23 Feb 2015 | 1:44 am
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week.. #1. Can Mobile Users Find Your Website? Webinar Replay & Resources Members: Watch the replay here and get all the resources with it! Mobile is THE biggest trend of 2015, and you’ll get all its benefits after getting this 30-minute webinar, mp3 audio, slide deck, and infographic . . . #2. The Ultimate Guide to Hashtags What the heck’s a hashtag? Feel like you need a hashtag-to-English dictionary to decipher…
  • The Ultimate Guide to Hashtags [INFOGRAPHIC]

    Maria Peagler
    16 Feb 2015 | 9:01 pm
    Click HERE to download the full-size infographic Hashtags are ONE constant in an ever-changing social media world. So what are they and how can they help you in your online marketing? Rely on the Ultimate Guide to Hashtags infographic and this blog post, where I demystify the hashtag and everything you ever wanted to know about it but didn’t know to ask. Browse the explanations of each tactic, why it’s important, and what it can do for you. Remember to share this infographic with your own network, using the #hashtagprimer hashtag. Definition     1. Hashtag is a #…
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    Fire Brand Social Media

  • Test the Waters

    Cynthia Cavoto
    1 Mar 2015 | 11:35 am
    Social media is the most direct way to advertise these days, with more and more people online than ever. That means billions of people all across the globe are posting content online constantly day in and day out. Due to the excessive amount of information that is posted, there are certain times when people are [...] The post Test the Waters appeared first on Fire Brand Social Media.
  • Safety First in Social Media

    Cynthia Cavoto
    24 Feb 2015 | 9:11 am
    In the age of social media, it’s important that information end up online for the most exposure. However, the information that is being shared needs to end up with the right people. With social media becoming a major part of everyone’s lives from breaking news to meeting new friends and completing work, social media is [...] The post Safety First in Social Media appeared first on Fire Brand Social Media.
  • How the Top 3 Most Difficult Industries Mastered Social Media to Brand Themselves

    Cynthia Cavoto
    18 Feb 2015 | 8:42 am
    Image Source:   Regardless of industry, mastering social media is not widely considered to be an easy task, especially when you consider the variety of platforms businesses and consumers alike have access to nowadays. While social media offers unique challenges to any business, some industries are uniquely bound by more rules and regulations than [...] The post How the Top 3 Most Difficult Industries Mastered Social Media to Brand Themselves appeared first on Fire Brand Social Media.
  • To Buffer or Not to Buffer

    Cynthia Cavoto
    16 Feb 2015 | 4:42 am
    Everyone is using social media these days, and it is the fastest way to transmit information to billions of people. With billions of links or posts being sent across different social networking platforms like Facebook, Twitter, and Google +, it can be difficult for your specific information to actually reach a large number of people. [...] The post To Buffer or Not to Buffer appeared first on Fire Brand Social Media.
  • Ignore the Competition

    Cynthia Cavoto
    10 Feb 2015 | 5:46 am
    The Internet is a very competitive environment, since any information is available at any given moment with just a few clicks of a button. With social media becoming the do to strategy for marketing in the digital age, it is very easy to spot competing companies that do similar jobs. Companies choose a niche as [...] The post Ignore the Competition appeared first on Fire Brand Social Media.
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    Jackson Marketing Services

  • 10 Quick & Easy Social Media Tips

    Stacy Jackson
    22 Feb 2015 | 4:10 pm
    Are you looking for ways to quickly and easily improve your social media management and marketing? Here are my top ten time-saving tips for your social media marketing efforts. 1. Use to add a call to action to every social share. is one of my favorite recent finds. Social media is all about sharing and creating a community. That means doing more than talking about your brand. However, the marketer in you would probably love to have some sort of call to action associated with every link you share — even when it’s not a link back to your own site. With,…
  • Have You Adjusted Your Social Media Approach for 2015?

    Stacy Jackson
    11 Feb 2015 | 5:45 am
    The glory days of free reach on Facebook are behind us. It’s time to rethink your approach to Facebook and broaden your social media marketing approach. Source: It’s 2015. The good old days of free reach on Facebook are over. The days of depending solely on Facebook are over. Check out this post to learn about where the traffic you want to reach is in 2015, and pick up a few tips for optimizing your presence on a variety of social media platforms. The post Have You Adjusted Your Social Media Approach for 2015? appeared first on Jackson Marketing…
  • Tweets Will Begin Showing Up in Google Search Results

    Stacy Jackson
    10 Feb 2015 | 9:17 am
    “Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.” Source: You may remember my post from Sunday outlining the need to think beyond Facebook for your social media marketing. Here is another reason why you need to start looking at Twitter: tweets will begin showing up in Google’s search results in real time. As soon as a tweet goes live, it can begin showing in search results on Google. So, what do you need to start considering as updates to your Twitter strategy? When posting your own content, use…
  • Have You Adjusted Your Social Media Approach for 2015?

    Stacy Jackson
    8 Feb 2015 | 1:30 pm
    Last month, Pew Research Center released its Social Media Update 2014 reporting findings from a survey conducted in September 2014. The survey confirms the rumors you may have heard about the slowing user growth of Facebook; however, it does reveal that engagement on Facebook continues to increase. Other significant updates include information about the increased participation among online adults on platforms like Pinterest, Instagram, Twitter, and LinkedIn. Based on these usage statistics and other trend reports, here are my recommendations for your social media marketing approach in…
  • Why Marketers Don’t Understand Marketing Automation

    Stacy Jackson
    4 Feb 2015 | 1:41 pm
    Not only are marketing professionals not investing in marketing automation technology, nearly half of them don’t even know what it is, according to a recent survey. Source: Yes, I’m on a marketing automation kick today. I take for granted, I guess, that everyone is as nerdy as I am. I love technology. I love to learn what it can do to make life easier and business better. I was surprised that adoption of marketing automation was reported to be as low as 16%, but I find this stat from a recent survey a little disheartening:  44% percent of respondents who aren’t…
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    Adroitte Blog

  • Social Media and Technology

    2 Mar 2015 | 11:49 pm
    The steady rise in popularity of social networking has led to new technology constantly being devised, aiming to change the way we use Facebook, Twitter, Snapchat, Instagram and other social media sites. Here’s a quick rundown on the latest developments in the tech field that is sure to impact social media in the near future. […]
  • Things to Be Taken Care While Choosing a SEO Company

    24 Oct 2012 | 5:21 am
    In the present scenario, your online reputation plays a major part in your business future and only the right SEO company can help you achieve both high search engine rankings and your desired ROI. The SEO company you choose should be a long term partner with the ability to understand your goals and turn them […]
  • The Latest SEO Updates by Google – 2012

    17 Oct 2012 | 5:13 am
    Google’s SEO updates for 2012 include nine Google Panda Updates and the Google Penguin Update launched on April 24. Here’s a quick look at the changes brought about by these updates and what you can do to maintain your search engine rankings. The Google Panda Updates The Panda Update, which affected 12% of search queries, […]
  • Mobile SEO Best Practices 2012

    10 Oct 2012 | 4:59 am
    Popular mobile trends marketing website Mobile Marketer reported that some brands are now finding that more than 30 percent of all searches come from mobile devices. This leaves us in little doubt about the importance of mobile SEO for effective mobile search campaigns, especially in the aftermath of the Google Panda and Penguin Updates. Read […]
  • How to Generate Leads through Social Media

    4 Oct 2012 | 4:36 am
    Social media has opened up a new and innovative way for businesses of all sizes to connect with their customers. If approached in the right way, social media can be an incredibly helpful tool in generating quality sales leads. Listed below are five pointers to help you get started towards generating sales leads through various […]
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    Nischala’s Space, Thoughts, Expressions…

  • Round-up of the Most Loved Posts on Women At Work

    4 Mar 2015 | 1:30 am
    If you’ve ever read or followed my blogs, you’ll know that Women at Work is a topic very close to my heart. So on the occasion of the upcoming International Woman’s Day (8 March 2015), I’m sharing the most loved (views / comments / shared) posts that I’ve authored on women at work. Do read, comment and share in your network. Why women should work? – Here are 30 good reasons 50 Things I wish I’d truly understood (as a WOMAN) when I started my corporate career Will you let ‘HER’ fly? My Secret Wishlist for my girls 5 Distinguishing Traits of a prosperous…
  • Men v/s Women | Color Choices and Preferences

    3 Mar 2015 | 1:30 am
    “Men are from Mars and Women are from Venus” said John Gray. In my personal view, “Men are from Mercury and Women are from Pluto” – I say this just to highlight the differences is how men and women differ in very many things – Be it what we see, how we interpret things, what we understand and take-away from the same situation, how we are naturally wired, our preferences / likes / dislikes, etc. The list is endless. As a marketer and communication professional, very many times I need to decide on the colors to use in different communication. From experience,…
  • Infographic | All About Social Media Monitoring Tools

    2 Mar 2015 | 1:30 am
    Everyone knows that Social Media is BIG, but Social Media Monitoring is a ? – In terms of time, focus, priority and effort. Whether you are a marketer / even otherwise – if you spend time on social media – it is worthwhile to monitor and track social behaviors – Data always speaks – The insights, inferences and implications are for you to draw. But the start is always looking at multiple views of real-time integrated data, and asking the right questions so you understand social media analytics better. Many of us wonder what to track and how? So when I came across…
  • Infographic | What to do before you click “PUBLISH” for your content?

    28 Feb 2015 | 1:30 am
    Via Salesforce —————————————————————————————————————————————— Connect with me on Nischala’s Social World Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | | Parentous Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop] Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)] Interviews and Media Mentions…
  • Infographic | What every blog post should have?

    27 Feb 2015 | 1:30 am
    Like this infographic? Get content marketing advice that works from Copyblogger. —————————————————————————————————————————————— Connect with me on Nischala’s Social World Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | | Parentous Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop] Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women…
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    Peg Fitzpatrick

  • Social Media Graphic Secrets Revealed

    23 Feb 2015 | 6:00 am
    Let’s look at social media graphics and how you can be using them with your social media. Aside from the general advice of use a graphic, photo, or video with every post, I’d like to explore why they can help you better market your small business, product, or service online. There’s more to creating great social media graphics than choosing the proper size. I frequently hear that people can spot my posts on social media and they’re drawn to the images that I share. This is such a huge compliment because it means that I’ve developed a recognizable visual style.
  • How To Turn Your Google Plus Profile From Blah to Fantastic

    10 Feb 2015 | 5:30 am
    Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike. Combine this with a stunning image for your cover photo and you’ll see that Google+’s profile can be a home run for you or your business. Let’s start with a fantastic Google Plus cover photo. The dimensions for this are: Recommended size: 1080 x 608…
  • Boost your Social Media Savvy with these Secrets

    2 Feb 2015 | 6:28 am
      With so many social media platforms out there, it’s hard to keep up with all the changes. These quick social media tips reveal some secrets that can boost your social media savvy in no time! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. If you learn something new, please share with the hashtag: #SMSecrets. Social Media Secrets from Guy Kawasaki How to add multiple photos and tag people in photos on Twitter How to create Facebook dark posts How to add video natively on Facebook…
  • The Philosophy of a Hashtag Strategy

    26 Jan 2015 | 5:53 am
    Do you have a hashtag strategy? While there’s nothing wrong with casually using a hashtag, having a solid strategy behind your hashtag can bring real results for you and your brand. Let’s look at the how’s and why’s behind using hashtags in your social media and how you can start benefitting from them with your social marketing! Why use hashtags? Consider hashtags the glue that holds social conversations and ideas together. Clicking on a hashtag can provide a wealth of information and a sea of potential connections. Here’s a few ways that hashtags can be used:…
  • The Art and Science of Pinterest Visual Marketing

    19 Jan 2015 | 6:00 am
    Pinterest is the ultimate visual playground for inspiration, motivation, and, dare I say, marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images. 80% of pins on Pinterest are repins so creating your own original content will help your Pinterest presence become more popular.Click To Tweet Mastering the art of Pinterest images may seem overwhelming but there are a few steps to take after you…
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    Amore Social Media Marketing for New Jersey Businesses

  • Amore Social in US1 + Free Social Media Workshop

    Samantha Hardcastle
    12 Feb 2015 | 2:12 pm
    I am excited to share with you a recent article published in the US1 about Amore Social and social media marketing. And on February 17th I will be giving a free workshop on Social Media Marketing for small businesses. You can register for the event on the Princeton SCORE website. Feb 17, 2015 6:30pm – 8:30pm EST Princeton Public Library 65 Witherspoon St, NJ 08542 Get Directions Register Overview Social Media Marketing is a form of Inbound Marketing – any marketing tactic that relies on earning people’s interest vs. buying it.  Learn what it takes for a small business to…
  • 2014 Social Media Industry Report: Key Facts

    Samantha Hardcastle
    19 May 2014 | 12:10 pm
    Social Media Examiner released their 2014 Social Media Industry report today. If you’re questioning whether social media marketing is right for you, I recommend giving it a read. It won’t take you more than 30 minutes. In the meantime, here are some key facts that I pulled that will help explain why you may want to get started with social media marketing. It takes time to develop relationships that lead to sales. However, a large percentage of marketers who take the time AND COMMIT TO IT for more than just a few months find great results.  - More than half of marketers…
  • Engagement Is Not The Only Answer: Social Media for Awareness

    Samantha Hardcastle
    19 May 2014 | 12:02 pm
    Often times, business owners get so hung up on the number of likes and engagement of their social media profiles. You’ve heard the statistic that an average person sees over 600 ads/messages in a day. Over 600! It would be impossible for a person to acknowledge each and every ad (unless they had some kind of weird super power).  So why do you expect them to acknowledge your brand’s message on social media? Engagement is not the only answer to the success of a social media campaign. Take for example, the behind the scenes metrics for a Facebook page that I manage. I’m looking at their…
  • To Tweet or Not To Tweet?

    Samantha Hardcastle
    26 Feb 2014 | 1:50 pm
    Amore Social owner, Samantha Poliseno, was recently quoted in Moxie Woman Magazine about tweeting. Click here to see what she had to say!
  • 6 Ingredients For Successful Online Marketing

    Samantha Hardcastle
    10 Dec 2012 | 8:29 am
    I had to bake cookies for a holiday party this weekend. I cook every night, but baking is my worst nightmare. If you miss-measure one ingredient, your dessert will be a miserable fail. This got me thinking, that baking is very similar to online marketing! If you don’t implement all of the following, your social media campaign will most likely fail. Ingredient #1: Strong goals What are you looking to accomplish with social media and online marketing? Please don’t go into social media blind, without any expectations. Here are some very general ideas of what you can do. Social media…
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    Digital Marketing Solutions

  • Why Social Media Actually Lowers Stress for Women

    Samantha Collier
    9 Feb 2015 | 12:03 am
    If one of your resolutions for 2015 is a social media or iPhone detox, you may want to reconsider before going to any extremes. Overall, frequent Internet and social media users do not have higher levels of stress than those who are less plugged in, and for women, social media may actually help lower stress levels, says a new Pew Research Center survey. Specifically, “a woman who uses Twitter several times per day, sends or receives 25 emails per day, and shares two digital pictures through her mobile phone per day, scores 21 percent lower on our stress measure than a woman who does not…
  • How is Your Business Using Video for Marketing?

    Bill Webster
    1 Feb 2015 | 6:37 am
    According to Dr. James McQuivey of Forrester Research, one minute of marketing video is worth 1.8 million words. That is a mind-blowing statistic when you think about how much your small business spends on marketing and business development. Here are three simple ways your business can use video in your marketing strategy: Facebook: Do you think YouTube outranks Facebook when it comes to video marketing? Most people think YouTube is number one when it comes to video but it’s not. With over 1.23 billion users, Facebook is the number one choice for video marketing. According to AdAge,…
  • Beware of Google’s Mobile Friendly Warning

    Jennifer Webster
    25 Jan 2015 | 8:40 pm
    Are you one of the lucky webmasters that recently got the Google mass notification stating that your company website isn’t mobile-friendly? The subject line is intended to scare business owners, especially when it contains the word “critical”. Google then states that your site has critical mobile usability problems on 100% of the pages on the site and as a result, your pages will be “displayed and ranked appropriately for smartphone users.” You will get these notifications via email or Google Webmaster Tools. You will get this message even if you know your site isn’t…
  • 7 Tips for Upping Your Social Media Game in 2015

    Ron VanPeursem
    24 Jan 2015 | 8:30 pm
    Social media–whether Facebook, Twitter, Google+, LinkedIn, Pinterest, or Instagram—is here to stay and will remain important to enhancing your personal and professional relationships. Here are 7 things you can do to improve your social-media-facing face: Fix your avatar. Your avatar is the first thing that people judge. It should be a clear image of your face. The purpose of an avatar is to convince people that you are likable, trustworthy, and competent. Don’t try to tell your life story with it Add a photo or video to every post. You can double the effectiveness of your posts by…
  • How Social Media Can Help You Keep Your Resolutions

    Ron VanPeursem
    19 Jan 2015 | 5:03 am
    The promises we make at the start of the New Year are made with enthusiasm and excitement. Then, by February or March, our energy has lagged and we may even forget what we promised to ourselves on New Year’s Eve. However, 2015 can be different. Why? Thanks to technology, there are plenty of ways to stay engaged and accountable that simply weren’t available before. Here is how social media can help you keep your New Year’s resolutions. Weight Loss The most common New Year’s resolution seems to be weight loss.  MyFitnessPal is an app and website that will make weight…
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  • One of the 70 percent

    23 Feb 2015 | 2:54 pm
    Are you one of the 70 percent of Technicians who started their own business? Last week I wrote an article about the type of person who typically start their won business. It indicated that 70 percent of people who start … Continue reading → The post One of the 70 percent appeared first on Time2Mrkt.
  • Entrepreneur, Manager, Technician

    19 Feb 2015 | 1:15 pm
    Which one are you an Entrepreneur, Manager, Technician? In the book by Michael Gerber, the E-Myth Revisited, he talks about what type of business owner you are. There are three key roles each business person: The Entrepreneur The Manager The … Continue reading → The post Entrepreneur, Manager, Technician appeared first on Time2Mrkt.
  • Is your Heart into Social Media?

    4 Feb 2015 | 8:07 am
    Your brain may be, but is your Heart into Social Media? With Valentines Day fast approaching, I thought I would ask the question. So many of us understand the value of social media, but as we run our businesses, we … Continue reading → The post Is your Heart into Social Media? appeared first on Time2Mrkt.
  • Time to write a post – Mind is Blank?

    3 Feb 2015 | 9:15 am
    What do you do when your Mind is Blank and it is time for a blog article? I sat down at my desk this morning, looked at my calendar and realized that I was scheduled for my weekly blog post. … Continue reading → The post Time to write a post – Mind is Blank? appeared first on Time2Mrkt.
  • LinkedIn Hands-On Workshop January 29

    29 Dec 2014 | 8:35 am
    Do you need some updates to your LinkedIn profile? Everyone needs to spend a few minutes on social media a few times a day. Does that include your LinkedIn profile? You bet it does. Making tweaks and knowing the right … Continue reading → The post LinkedIn Hands-On Workshop January 29 appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • How to Get Customers Online Without Paying for Advertising

    Tamyka Washington
    18 Feb 2015 | 11:57 am
    Did you start or launch a business online and are now ready to start making money? Have you been wondering how to get customers online without paying for advertising? Is it even possible? The answer is yes, it’s possible (anything is possible…right?) If you’re like most entrepreneurs, you started on a shoestring budget and probably have little to no money for marketing or advertising. You also know that where there is a will, there is a way…and that way is what I’m going to share with you in this post. Since you are reading this, I’m going to assume you understand the…
  • Women in Business – NaTasha Rector

    Tamyka Washington
    6 Feb 2015 | 7:00 am
    Name: NaTasha Rector Company/Business: Declare Your Wealth Year Started: 2014 Website: I am a: Mom Entrepreneur Tell us about yourself: NaTasha Rector is a Professionally trained Business Coach and has more than 15 years of Marketing and Business Development experience.  She has worked in several industries and various sized companies developing and implementing, strategic plans for success. She has founded two businesses, and has created a successful coaching business for the members in her MLM downline.  NaTasha is an Author, Public Speaker, Photographer, and…
  • When it’s Time to Quit

    Tamyka Washington
    28 Jan 2015 | 12:46 pm
    Every now and then, I feel compelled to express myself a little more direct, than normal. This is one of those times. You can call this a ‘rant’ post…but, I’ve got to get this out… I’m an entrepreneur. Lots of people are entrepreneurs. BUT…there are some people who claim to be entrepreneurs, while their actions show a very different reality. Now, I’m not judging…just observing the mindset and behaviors of the self-proclaimed entrepreneurs, who really need to just hang it up and realize, it’s time to quit. Entrepreneurs Work for…
  • Blog, Capture Page or Both?

    Tamyka Washington
    16 Jan 2015 | 11:40 am
    Getting your business started on the internet does not have to be difficult. The reason why most people struggle with getting set up online is because they are confused by all the different information available. Some experts say you need a blog, others say you don’t, and should have a capture page instead. Then, there are some who recommend you use both. Makes you wonder, what to do…what to do? Of course, each one has its benefits when it comes to your online marketing strategy. It’s just knowing when to select the one that is appropriate, and most effective with helping you…
  • Women in Business – Claudia Samuels Newton

    Tamyka Washington
    16 Jan 2015 | 7:00 am
    Name: Claudia Samuels Newton Company/Business: Rewarding Career and Resume Services Year Started: 1990 Website: I am a: Woman Entrepreneur Tell us about yourself: I like to introduce myself primarily as the founder of  Rewarding Resume Services dba Rewarding Career and Resume Services. My mission is “bringing out” the employment qualifications and achievements of individuals in a way which will market them as proven contributors and promising assets deserving of interviews. I hold a Masters of Management in Human Resource Management degree and a…
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    Frederic Gonzalo

  • Videos on Facebook: Get In While They’re Hot!

    Frederic Gonzalo
    26 Feb 2015 | 6:44 am
    Marketers around the world know getting organic reach from a Facebook Page is no longer a walk in the park as it once was. With its EdgeRank algorithm, Facebook filters content to ensure people see only relevant posts in their newsfeed. Why, you may ask? Considering the following stats: There are over 1.4 billion active users on Facebook, of which 890 million are active daily! 300 million photos are uploaded every day on the network There are 510 comments posted, 293,000 statuses updated, and 136,000 photos uploaded… every second! In the U.S. the average Facebook user likes 70 company…
  • Top 5 social networks for etourism in China

    Thomas Meriaux
    20 Feb 2015 | 7:21 am
    This is a guest post by Thomas Meriaux, French and digital marketer specialized in Chinese outbound tourism at Chinese Tourist Agency. China is very peculiar compared to Western standards; social networks are only one channel among others that a marketer needs to completely understand in a digital marketing strategy to increase the number of Chinese customers for any given travel brand. The vast majority of the Chinese tourists are tech-savvy above average, with high earners that use technology and information obtained online before making a decision. The digital and social media adoption in…
  • The Impact of Dark Social in Travel Marketing

    Frederic Gonzalo
    11 Feb 2015 | 5:38 am
    In this digital era, what would you say is the estimated percentage of word of mouth taking place online? As shocking as this may sound, recent research conducted by Ed Keller and Brad Fay shows this number is actually only… 7%! In other words, most of the sharing still takes place offline, by the water cooler, the coffee machine, the office cubicle, in public transit or at the family dining table. Only 7% of word of mouth takes place online, according to researchClick To Tweet But make no mistake: we do share online. A lot. In fact, by the end of 2014 there were an estimated 1.8…
  • 3 Insights for Travel Brands on Twitter

    Frederic Gonzalo
    4 Feb 2015 | 4:52 am
    I like to think of Twitter as the best “other” social media around. I mean, whenever a discussion comes up about the best network for business purposes, professionals and/or a B2B setting, most people will agree that Linkedin is the go-to platform. Then perhaps Twitter. Many people like to get their news via Google alerts or perhaps through Facebook’s trending feature. Then perhaps Twitter. Facebook and YouTube are fighting it off for video consumption supremacy, while Instagram and Vine are competing for shorter, 6-15 seconds-long videos. As Vine belongs to Twitter, well,…
  • Travel Marketing, from Social to Digital

    Frederic Gonzalo
    29 Jan 2015 | 5:37 am
    Together with Facebook, consulting firm Deloitte recently conducted a poll with 10,400 travelers who are also avid social media users, seeking to identify key ways in which travel brands can improve their performance on social media. Or rather, how focus needs to evolve from social media to a broader, more holistic digital marketing approach. Readers of this blog will recognize many of these findings on how users engage with social and travel, prior to and during the experience. Some highlights include: 37% of people book their vacation through online travel agents, such as Expedia, Booking,…
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    Brand Meets Blog

  • Getting the most out of Monetising Your Relationship With Brands

    Louisa Claire
    1 Mar 2015 | 3:18 pm
    Today I’m sharing my top tips for getting the most out of monetizing your relationship with brands over on Problogger. Hope you enjoy it!    
  • Brandlicious Grad: Vanessa from Style & Shenanigans

    Louisa Claire
    23 Feb 2015 | 11:43 am
    When we ran the pilot group of Brandlicious last year, I invited Vanessa from Style and Shenanigans to be a guest of the program. Vanessa’s blog launched with passion and she’s built a beautiful community with her own flavour of style, home, family and travel. Today I’m thrilled to welcome her to our blog…. Vanessa, what’s your blog about? My blog, Style and Shenanigans is about finding every day style in the chaos and joys of family life. Style that is fun, affordable, fabulous and family friendly. What’s your big dream/goal for your blog? I would love…
  • Media Kits 101: your questions answered

    Louisa Claire
    18 Feb 2015 | 11:40 pm
    Now, it’s no secret I love a media kit, they are a great tool for bloggers to show off their blog. I also happen to know that they are a big cause for confusion…and sometimes concern for lots of bloggers. I am going to put your mind at ease today so that whether you’ve had a media kit for a long time or are creating one for the first time you can be confident that you’re getting it right. First things first, What is a Media Kit? A media kit is a digital document that shows off your blog by presenting key information about it (your blog), you (the blogger), and your…
  • Brandlicious Grad: Amanda from Not A Ballerina

    Louisa Claire
    16 Feb 2015 | 3:30 pm
    Amanda is an amazing person to introduce you to – she’s been blogging for ten years. WOW! I think that deserves an applause! I’ve enjoyed hearing her story and I hope you will too! I give you Amanda from the travel blog, Not A Ballerina…. What’s your blog about and why did you start blogging? Not A Ballerina is a travel blog, but not the ordinary kind that follows a traveller around. I’ve travelled a lot throughout my life and continue to do so but what Not A Ballerina really aims to do is talk about how much people can learn and change from travel and to…
  • Brandlicious Grad: Michelle from An Organised Life

    Louisa Claire
    12 Feb 2015 | 1:15 am
    Michelle from An Organised Life is another of my inspiring Brandlicious students whose blog An Organised Life has gotten off to a flying start! I hope you enjoying hearing her story (and yes, her thoughts about how Brandlicious helped her!)   What’s your blog about and why did you start blogging? I blog at An Organised Life ( and my blog is all about home organisation, budgeting and meal planning. Blogging kind of came organically out of a newsletter I had been writing. I’d had a Facebook page and newsletter for a while where I wrote about…
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    Top Tier Media

  • How to Host a Successful Blogger Event for Your Brand

    Shannon Smyth
    2 Mar 2015 | 1:07 pm
    While media events have been a staple for many decades, the Internet and blogosphere have created an entirely new approach to this brand-building activity. However, it is important to understand the potential pitfalls and take care of the basics if you want to have a positive experience with any press and/or influencer or blogger event. If there is any time you want your brand and company to shine, it’s in front of those who will be writing about it to deliver your brand message to their captive audience. Define Your Objectives and Deliver Substance As bloggers play an increasingly…
  • How to Pitch Bloggers – and How to Find Them!

    Shannon Smyth
    22 Jan 2015 | 1:13 pm
    If you are running a small business, chances are that publicity and marketing for your brand and product line are on your mind. Without a dedicated publicist, contact emails, editorial calendars and the all-too-important relationship with your chosen print or broadcast editor, this type of media may be out of reach. Or maybe you simply want to increase awareness faster than the 3-4 month lead time that magazine editors require and are looking to bloggers. Many businesses understand the value of partnering with influencers such as bloggers, vloggers and Instagrammers to endorse their…
  • The Impact of Great Customer Service on Word of Mouth

    Shannon Smyth
    7 Jan 2015 | 10:06 am
    Today’s business management focuses greatly on the customer experience to enhance revenue. You can be on every social platform, have a great marketing campaign and garner plenty of positive product placement in print and broadcast, but if your customer service is severely lacking, then all of that effort could be mute. In terms of cost and efficacy, word of mouth (WOM) marketing yields the most profound results for companies across a bevy of sectors. At the same time, a negative customer experience expressed through WOM can affect the organization greatly as well. Nevertheless, positive…
  • 4 Social Media Trends in 2015

    Shannon Smyth
    26 Dec 2014 | 9:33 am
    It is clear that social media is not going anywhere, anytime soon. In fact, just by taking a look at 2015, you can see that there are some trends that will change the way we look at social media altogether. These are trends that we must keep an eye out for because they are real game-changers. 1. Niche Social Media Sites Will Take Over For so long, we have dealt mainly with mainstream social media sites like Twitter and Facebook, but that won’t be the case in 2015. In particular, Ello is an ad-free social network that will cater to a specific niche (especially those looking to escape to…
  • Social Media: Defining Goals and (Realistic) Expectations

    Shannon Smyth
    24 Nov 2014 | 1:24 pm
    It’s no secret that social media is the driving force behind engagement marketing for many different types of brands today. With so many platforms to chose from targeting varying demographics, it makes sense that any business looking to establish their social reputation and expand their reach would do so with an eye towards utilizing social media to their own best advantage. However before diving head-on into the fray, it is critically important for every brand owner to set realistic expectations for their company in terms of what social media can (and cannot) do for them. Though…
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    Third Team Media

  • Why you should promote your B2B company on social media: A look at Alliance Software Inc.

    22 Feb 2015 | 6:35 pm
    Statistics show that 83% of B2B (or business-to-business) marketers invest in social media to increase brand exposure while 69% to raise web traffic and 65% to gain market insights. You cannot blame these marketers for doing so, for B2B buyers today are 70-90% on their way through the buying journey before reaching out to a vendor. Also, online sales account for about 35% of total revenue for B2B vendors. This is the kind of scenario that encourages Alliance Software, Inc., a global application development company and business solutions specialist that was established in 2000, to invest, set…
  • Social Media Conversations: Doing Them Right

    8 Feb 2015 | 5:00 pm
    Not long ago, we talked about the significance of social listening to a brand. In this new post, we are doing a sequel that tackles the next tricky step: joining in the conversation. We mean what we said, that talking with customers through social media is tricky. But it can be dealt with extra effort. You see, the people who comment on your posts are more than just profile pictures. They are humans who can easily be turned off by brands talking with them on the borderline of being stalker-ish. They can be grumpy, too, if brands ignore them or interrupt discussions where brands are best as…
  • Leveraging Social Media to Boost your Brand in 2015

    26 Jan 2015 | 1:49 am
    Last time, we kicked off the year with a blog post that attempts to answer the value of outsourcing a digital agency as your partner this year in social media planning and execution. (And we basically recommend that you do outsource one, if you want to grow your business and cope with the vibrancy of the market.) From there, we rediscovered the intimate relationship between your brand and your social media initiatives. We wish to talk with you more about it in this post. Brand, to us folks at Third Team Media, is a sacred word. We fully understand the value of this word that is not just an…
  • Outsourcing a Digital Agency: A Business Strategy this 2015

    12 Jan 2015 | 12:53 am
    How can outsourcing to a digital agency in 2015 be an effective strategy for your business? This is what we at Third Team Media are going to answer through our first blog post of the year. In 2014, we saw walls of doubt among many employers crumbling, their eyes looking expectantly at the horizon of possibilities, at the many more things they can do, for their businesses. We saw this in the statistics, in the way marketers say that increasing sales directly associated with digital marketing campaigns is a top priority in 2014, in the fact that marketers will spend $8.3 billion on social…
  • Why Social Listening is Important for Your Brand

    12 Oct 2014 | 10:54 am
    Just like in an ideal communication model, a conversation is a two-way street—you send out a message, your receiver sends back a feedback then the cycle goes on. Now, in this steadily changing social media landscape, a conversation about your brand–and listening to it–are very important, if you wish for your business to grow. Listening well to conversations will show how genuinely ready you are to engage directly with your customers and how active and open you are in diving into insights that you can use to make decisions for the next campaign to reinforce your brand. More than…
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    Gigya's Blog

  • Live Webinar: Secrets to Managing Customer Identities

    Reeyaz Hamirani
    4 Mar 2015 | 8:03 am
    Collecting, protecting, and using consumer identity data requires a new set of tools and technologies built for the mobile and social era. Join us as Gigya’s Sergey Krayniy breaks down the differences between internal and external identity management, and reveals secrets to optimize your customer identity management strategy, including how to: Manage today’s volume and variety of identity data Achieve a single customer view across channels Maintain data privacy and compliance Turn identity data into a business asset About Our Speaker As Gigya’s Director of Solution Architects, Sergey…
  • Big Data’s Big Organizational Problems

    Reeyaz Hamirani
    26 Feb 2015 | 7:20 am
    As consumers, our lives and identities become more and more digitized every day. The more time we spend on the Internet, the more data we produce. In 2014, Facebook users shared 2,460,000 pieces of content, YouTube users uploaded 72 hours of new video, and Yelp users posted 26,380 reviews. These statistics are not per week or even per day — they are per minute (Domo)! With every online purchase, media stream, or clickthrough, consumers are generating new data points that help define their online identities. For businesses, this Big Data can be used to create more personalized and…
  • How to Overcome Two Major Pitfalls Getting in the Way of Your Personalization Goals

    Rachel Serpa
    17 Feb 2015 | 7:50 am
    According to a recent Teradata survey, 90% of marketers see individualization as the future of marketing – moving beyond segmentation to true one-to-one personalization in a real-time context. This should come as no surprise in a world where consumers’ TVs remember their favorite shows, and smartphones can be unlocked with just a fingerprint. But one-to-one marketing takes some serious data-driven diligence, and 87% of this year’s survey respondents consider data to be the most underutilized asset in marketing – that’s an 89% increase over last year’s survey results. So…
  • Legacy CRM Systems are Holding Your Business Back

    Reeyaz Hamirani
    13 Feb 2015 | 8:10 am
    The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place to manage relationships with clients and prospects, as well as track the progress of new deals and existing upsells. These CRM platforms have been revolutionary for B2B businesses. Anxious to see the same results, B2C companies began to adopt and utilize the same tools as their B2B counterparts, but without the same level of success. Despite having the mutual objective of gaining a better…
  • 5 Stats That Prove Businesses Must Personalize to Win Customers

    Reeyaz Hamirani
    11 Feb 2015 | 8:14 am
    Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly 250 marketing messages daily, and probably doesn’t notice half of them despite the exposure (Fluid Drive Media). With so much information constantly fighting for consumer mindshare, it’s easy to see how any business’s messages could simply get lost in the shuffle. The key to breaking through the clutter is by delivering personalized and relevant communications to consumers. In fact, 90% of…
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    New Media and Marketing

  • The Internet is broken

    2 Mar 2015 | 6:28 am
    You would think, that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should be a great one. However, too many sites are still not optimized for mobile and the experience of trying to share content works “most of the time” but not all the time. This weekend I tried to stay off of my iMac to read some content and make a few purchases, but I had to return to my iMac because the experience on my iPad sucked.  I ran into sites that would not take input on my shipping address…
  • Women make a majority of brand purchase decisions

    26 Feb 2015 | 11:06 pm
    When it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not buy a particular product or service,” – up significantly from September 2008.  In addition, 54% agree “I feel it is my responsibility to help friends and family make smart purchase decisions.” Women today are consumers, broadcasters, and amplifiers of ideas in the marketplace; expect these recommendation and word‐ of‐mouth dynamics to continue intensifying. The economy is by far women’s strongest…
  • The disconnect between digital marketing and marketers

    23 Feb 2015 | 2:07 am
      While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital marketing efforts have the highest return.”  In other words we know we need to do it but we don’t have the tools, foundation or structure to understand what we’re doing. Digital marketing has a lot of components and budget dollars can quickly be eaten up by tactics like SEM and online advertising.  If you spend too much on one tactic you might not have enough for other tactics…
  • Where are all the really good marketers?

    19 Feb 2015 | 5:14 am
    Did you ever get the feeling that most brands are farting in the wind when it comes to their marketing?  Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book.  First, it was social media hype, then big data hype.  What’s next? Companies spend less time than ever interacting directly with customersRather than offering an easy means of communicating with customers, data has encouraged them to chase quick wins and marginal gains in revenue. This is the dark side to data. A long-term perspective focused…
  • Focus on your branded website, not social media

    17 Feb 2015 | 5:04 am
    Forrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands they love, outranking Facebook all the way down at number five.   While their Facebook pages are brimming with exciting, yet unseen content, brand websites may be neglected – at a high cost to community interaction. Livefyre’s Jordan Kretchmer writes..”the time has come for social media marketers to refocus and control their owned channels. Gone are the days when it was worth investing quality content and energy accumulating thousands of likes and followers on…
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    Nick Cicero

  • Three Hiring Steps You Should Take to Transform Your Marketing Team

    Nick Cicero
    11 Feb 2015 | 1:11 pm
    The recent proliferation in new channels (digital TV, native video, mobile messaging apps) 
and new technologies like marketing automation, retargeting, custom audiences have made it more challenging than ever to strategize and deliver a consistent, inspired customer experience. Modern marketers look at things like working dollars vs. non-working dollars. Conversions, leads and churn rate. Likes, comments, and shares. Retweets, reblogs, and reposts. CRM, CPM, CPA, and CPC. The Modern Marketer is a Unicorn. Ben Richards of Ogilvy entertained the crowd at the recent Percolate Client Summit…
  • Three Tips to Master the Art of Following Up

    Nick Cicero
    22 Jan 2015 | 7:35 am
    We’re all in this together. You know what I mean, that deluge of communication that happens across any and every platform we maintain a presence on today. We get emails, texts, and snapchats. We get tweets, Facebook messages, and IMs. And we send just as many, if not more, than we receive. As we use the internet and social media to grow our networks, we gain the ability to meet many more people than previously possible. But good networking is not just about who we can meet and make that first contact with, it’s about who we can build lasting connections and develop trust with. One of the…
  • How data scientists are changing the face of business intelligence

    Nick Cicero
    21 Jan 2015 | 7:52 am
    This post was originally published by me on The Next Web Humans are walking data centers and our interactions and behaviors, no matter how minuscule, are building a near infinite pool of aggregate data over the course of our lifetime. This data can be used to improve the experience of our lives through analysis of our consumption, interactions and behaviors; in business today, data has become a competitive advantage and necessary component of product development. Considered one of the sexiest fields to pursue (InformationWeek’s words, not mine), the data scientist is now assisting companies…
  • a16z Podcast: Coding as a Literacy

    Nick Cicero
    21 Jan 2015 | 5:35 am
    Originally posted on Andreessen Horowitz: Tracy Chou from Pinterest, and Chris Granger and Jamie Brandon from Eve, discuss whether coding is a literacy (or as Granger puts it, a “superpower” ). But as software infuses every industry and much of our lives, do we all really need to start writing code? Or is a less hands-on approach — educating ourselves about what software can (and can’t) do, and the basic architecture behind its creation — the most useful way to gain software literacy for most people? View original
  • 30 Linkbait Phrases in BuzzFeed Headlines You Probably Didn’t Know Generate The Most Amount of Facebook Shares

    Nick Cicero
    13 Jan 2015 | 6:14 am
    Max Woolf (one of the most prolific tech blog commenters ever IMO) and an all-around smart guy put together this chart of the 3-word phrases with the most FB shares in Buzzfeed Article Titles. Pretty interesting information for anyone writing eye-catching headlines today.
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    Katie Leimkuehler

  • ECommerce Entrepreneurs You Should Follow on Social Media

    Katie Leimkuehler
    6 Feb 2015 | 2:07 pm
    Social media has made the world much more transparent in the last decade. Beginning as a platform where you post pictures of yourself and share experiences with friends and family, social media now engulfs a major part of our everyday life – including how we learn and get inspired. The opportunities for inspiration and knowledge are so vast and accessible that anyone can learn with a computer and internet connection. Not only will this help accelerate the learning process in young children and adults, but people will be able to feel inspired from mentors or “heroes” through social…
  • The Power and Impact of a Mastermind: An Interview with Peter Shankman

    Katie Leimkuehler
    20 Jan 2015 | 8:27 am
      Peter Shankman, the founder of HARO (Help A Reporter Out), is also an author, entrepreneur, speaker, and worldwide connector known for creative marketing and public relations strategies. Peter currently runs ShankMinds, a worldwide Business MasterMind Series, Co-owns Shankman|Honig, a Customer Service consultancy, and is the co-host of The Mistake Podcast. I recently caught up with Peter to hear about his new mastermind series and his entrepreneurial journey.   What is the real value and benefit of joining or participating in a mastermind? “Everyone, but…
  • 4 Reasons You Should Be Hosting a Twitter for Your Brand

    Katie Leimkuehler
    8 Jan 2015 | 7:55 am
    If you’re looking to actively grow your social media presence and build up your Twitter than you should absolutely be hosting your own Twitter Chat! What is a Twitter Chat? Well, it’s basically an online chat room on Twitter where people who share a common interest such as travel, marketing or writing come together for an hour and talk about tips and best practices they’ve learned. This is typically done with a hashtag like #BrandChat #BlogChat or #ISAChat (I host this one each month on study abroad topics for ISA.)  Each Twitter Chat has a host, who directs the questions…
  • 4 Keys to Developing a Killer Social Media Brand

    Katie Leimkuehler
    2 Sep 2014 | 10:14 am
      If you want to truly create a social media brand and business that stands out you need to know not just how to reach your audience, but what they want to talk about, what content they are interested and develop a plan that you can roll out to connect with them. Here are a few key steps to follow when developing your social media brand. 1. Know your audience and where they spend time online. There is no point to doing social media unless you’ve done your research. Where are your customers spending time? What are they talking about? How can you connect and engage with them? Until you…
  • Founder of Stage 32 Shares the Secrets to Starting a Social Networking Site

    Katie Leimkuehler
    11 Oct 2013 | 7:58 am
      Richard Botto, film producer, screenwriter, and CEO and Owner of Stage, a social network and educational hub for film, television, and theater creatives, knows the challenges entrepreneurs face from rolling out a new product to adapting to emerging technologies. Botto shares his insider tips and advice from entrepreneurs looking to turn their ideas into a business and how to move through the inevitable roadblocks that you’ll encounter along the way.   Where did you get the idea for Stage 32? The “Ah-ha” moment came at the American Film Market.  You have all of these…
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    Social Jumpstart

  • Is Anybody Listening? Let’s Jumpstart Small Business Customer Service

    Mike Wolpert
    11 Feb 2015 | 9:53 am
    Has anyone else noticed how customer service has taken a backseat in our digital world? Heck, sometimes it’s not even in the same car…it’s stuck on the roof rack as an afterthought. We ought to rethink customer service and its incredible ability to connect us with the very folks who keep our businesses thriving: our customers! Hello! Is anybody listening? In the following video I share my thoughts on this very topic, along with some ways that all of us can rethink our approach to customer service. For example, in social storytelling our customers and prospects are the…
  • Got Stories? Great Ideas for Small Business Storytelling

    Mike Wolpert
    3 Feb 2015 | 9:56 am
    Great storytelling ideas are important because they feed our social marketing. As Small Business owners we get to share stories that let our customers connect with us, what we do and why we do it. Why? Two reasons: Stories are what make us interesting and (even more importantly) they have the power to link our community together. Small Businesses have inherently interesting stories – it’s in our DNA – this is the backbone of attraction marketing. We love stories and we share the good ones – give your fans something to share. Our businesses exist because we offer…
  • Storytelling – the 2015 Marketing Trend for Brands Large and Small

    Mike Wolpert
    2 Jan 2015 | 6:41 am
    Looking into the marketing crystal ball of 2015, more attention than ever is being directed by major brands to content marketing via social media channels. That’s nothing really new. What is new, however, is the engine behind their social media strategy: Storytelling. As I’ve often said, what’s good enough for a big brand is even better for a small business when we adapt it for our specific needs. Rarely do we want to try to exactly copy a big brand marketing strategy or tactic. However, learning from their grand schemes and big budget investments and making it personal for our…
  • Facebook’s New Keyword Search – What Small Business Owners Need to Know

    Mike Wolpert
    11 Dec 2014 | 4:38 pm
    Sometimes there is unwarranted hype when it comes to changes or updates with Fa­­­cebook. But this time something truly significant is happening with Facebook’s new Keyword Search feature and you will want to know about this. It will make a big impact for small businesses from retailers to service providers and just about every other SMB. It’s a new type of word-of-mouth marketing play and for small business it’s gonna be a game changer. Great news for those in the know and problematic for businesses not paying attention to Social Media Marketing. Telling your story just became…
  • Five Surprising Things You Have in Common with Successful Entrepreneurs

    1 Dec 2014 | 4:48 pm
    by Guest Contributor: Mandy Wilkins Sure, they might have thought of an unbelievably creative product, dropped out of college, and bargained all of their life savings in order to become today’s most successful, high-profile entrepreneurs. But while you might not be a Mark Zuckerberg or Richard Branson (yet), you have more in common with billionaire entrepreneurs than you think. Here’s a list of five surprising things you share with the rich and famous:   Failure: At 30-years-old, Steve Jobs was a college dropout, a fired techie, and an unsuccessful entrepreneur. But, in a 2005 speech…
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    Rebekah Radice, Social Media Strategy

  • How to Use Instagram to Expand Business Reach

    Rebekah Radice
    2 Mar 2015 | 3:43 am
    Are you using Instagram to connect with potential customers?If not, now is the time.With over three hundred million active monthly users, Instagram can no longer be overlooked.Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses.Between the perceived decline of organic reach and frustration over a “pay to play” model, many are looking for an alternative.So, why not put the power of Instagram – a mighty visual network – to work for your business?Let me show you how!Below you will find…
  • 10 Social Media Strategy Ideas that Generate Real Results

    Rebekah Radice
    23 Feb 2015 | 3:30 am
    The competition for attention is fierce.No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy.But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before.As a small business owner or entrepreneur, you know you need to maintain an established social media presence.It’s how and where you’re going to connect with potential customers, sell your product or a service.But, showing up on social media isn’t enough.You have to…
  • 11 Ways to Repurpose Blog Content Into New Media

    Rebekah Radice
    16 Feb 2015 | 4:00 am
    As a blogger, you already know you need to create fresh, relevant content.What you don’t know is how to keep up with the overwhelming demand of content creation.But, what if you were able to extend the life of your current and past content?Rather than posting an article and moving on, you could turn it into two, three or even four new forms of media.That’s what repurposing your blog content can do.Cycling back through your content breathes new life into valuable information.It takes what was old and makes it new again, offering it up to a whole new audience in an updated…
  • Optimize Twitter to Maximize Small Business Results

    Rebekah Radice
    1 Feb 2015 | 4:07 am
    Integrating Twitter into your overall social media marketing strategy is a critical component. Want to get found online? Ready to drive traffic to your website or blog? Twitter is key!Statistics prove that consumers are actively searching for answers online. In fact, a study shows 97% of all consumers search for local businesses online before making a purchase.That statistic proves that an integrated marketing strategy, one that incorporates various social channels, isn’t just good business, it’s a must for any small business eager to build a solid online reputation.If you are…
  • The Essential Cheat Sheet for Social Media Image Sizes

    Rebekah Radice
    26 Jan 2015 | 4:30 am
    Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks.Just when you feel comfortable with the most recent updates, along comes a whole new round.One area that continues to evolve is social media images. From cover photos to the exact right dimensions for posts, keeping up can feel impossible.To help you make the most of your online presence, I’ve put together an essential list of social media image sizes for the top eight social networks.You’ll also find best practices and examples that show you…
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    Rose McGrory Social Media Management

  • Is smart use of Facebook saving the Labour Party 90k per month?

    Kate Rose
    9 Feb 2015 | 9:32 am
    It’s not often that we’re grateful there’s a general election in the offing, but this week it’s provided an absolutely fantastic example of the power of Facebook, when it’s used smartly. The example comes from one of our UK political parties, but the principles absolutely apply to any organisation. Initially, my eye was caught by a story about the Conservative Party spending over a hundred thousand pounds per month on various advertising and promotional activities on Facebook. Invoices obtained by the BBC apparently show spends of £122,814 in September 2014, and…
  • UK Social Media Statistics for 2015

    Kate Rose
    6 Jan 2015 | 1:28 am
    The turkey’s eaten and the tinsel’s down (although we’ll be eating chocolate until June), so it must be time for our annual roundup of UK specific Social Media Statistics. Which sites are doing what as we head into 2015? Who’s winning, who’s losing, who’s just generally losing it?! UK Social Media in 2015 In general, what we’re seeing from many organisations is much less in the way of dismissive “social media is trivial” stuff and a more positive view of whether it’s relevant for professional businesses. This is good news for both us…
  • What’s up with Instagram?

    Kate Rose
    17 Dec 2014 | 3:40 am
    Instagram recently announced that the App has passed the 300 million user mark,  making it the world’s second largest social media platform, eclipsing Twitter’s 284 million. Although, to keep things in perspective, it’s still dwarfed by Facebook, which has around 1350 million monthly active users*. What is Instagram doing so right? If Twitter is about reading what’s new in the world, Instagram is about seeing it. That greater immediacy, and the “picture is worth a thousand words” principle, is obviously very powerful and attractive to users. It may also…
  • Why IPad giveaways on Facebook are a bad idea

    Kate Rose
    6 Nov 2014 | 7:38 am
    All these people would like an ipad. Does that make them potential customers?   Last week, I was sitting in a traffic jam on one of London’s major roads. To my left is a huge development under way, several high rise blocks being clad in shiny glass and steel. And around the outside of the site hoardings, a bright banner advertising off plan sales of the new apartments, and inviting me to “follow {the developer} on Facebook to win an IPad!”. That developer isn’t alone, by any means; most weeks I notice more than one advert offering a similar “bribe”, in…
  • The ONE thing that you must do on Facebook as a local business

    Kate Rose
    30 Sep 2014 | 2:37 am
    There’s a really helpful research piece recently released by US Agency GO Digital, looking at a number of aspects of increasing sales through Facebook – we’ve put a link in at the bottom of this post and recommend that everyone running a local business (restaurant, shop, hotel etc) take a look through it. But there’s one finding that REALLY stood out for us. The number one thing that potential customers want from you on Facebook, in order to help them decide to buy. It’s not zany, amazing content. It’s not having a huge army of Likers. What’s the most…
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    Grow Socially

  • The Components of a Website Redesign

    Donna Vieira
    23 Feb 2015 | 7:37 am
    Redesigning your website is a massive undertaking. Selecting the perfect platform, plug-ins, layouts and images all contribute to the rebuilding process. Read on to learn more about the components of a comprehensive website redesign. Put Analytics to the Test When designing a website, you should always keep the user experience […] The post The Components of a Website Redesign appeared first on Grow Socially.
  • Find the Sweet Spot for Your Social Media

    Guest Poster
    17 Feb 2015 | 12:00 am
    As a business owner, are you maximizing social media to your full potential? If not make 2015 the year you turn the corner when it comes to social networking. As the following articles shows, find out how to attract customers to your brand like bears to honey. Find that sweet […] The post Find the Sweet Spot for Your Social Media appeared first on Grow Socially.
  • Does Your Social Media Strategy Say “Social Net” or Social Network?

    John Foley Jr.
    9 Feb 2015 | 9:29 am
    Remember when you could manage your reputation by carefully choosing where you went and who you were “seen” with? Socializing was gathering at the local watering hole or the downtown diner for a burger and an extra-thick chocolate milkshake, or strategizing ad campaigns over a comped dinner. Reputation management today […] The post Does Your Social Media Strategy Say “Social Net” or Social Network? appeared first on Grow Socially.
  • Is Your SEO Ready for Primetime?

    Grow Socially
    9 Feb 2015 | 8:38 am
    To enable customers and search engines to find you, it’s important to make sure your SEO is ready for primetime. You want search engines to find you so that your website can come up in search results in browser windows. You want customers to find you so you can make […] The post Is Your SEO Ready for Primetime? appeared first on Grow Socially.
  • Big Data is Getting More Social

    Grow Socially
    4 Feb 2015 | 7:58 am
    Social media is now one of the most popular communication channels in the world, and it is widely used by consumers to get information about products and connect with brands. Businesses are taking advantage of this trend by investing more in social media marketing. Besides being a powerful marketing medium, […] The post Big Data is Getting More Social appeared first on Grow Socially.
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  • How to Beat The Panda and Penguin In Your Content Strategy

    10 Feb 2015 | 6:32 am
    Google has rolled out two updates to shake up the bad content and spammy link world once again: Panda and Penguin. If you are in need of a content strategy upgrade, keep on reading. Now that the glory days of content farms are mostly over, there is still bad quality content that needs to be… Continue reading →The post How to Beat The Panda and Penguin In Your Content Strategy appeared first on BIGprofile.
  • Why Email Marketing is Not Dead Yet

    5 Feb 2015 | 8:28 am
    According to a new report from Salesforce, ’2015 State of Marketing’ – email marketing remains as important a tool than ever with marketers increasingly citing it as being core to their business. The report shows that nearly three quarters (73%) of respondents said that email marketing was core to their business. When asked why 60%… Continue reading →The post Why Email Marketing is Not Dead Yet appeared first on BIGprofile.
  • Mobile Advertising and Meaningful User Experience

    29 Jan 2015 | 8:11 am
    The best way to reach and resonate with mobile advertising is by taking a user first approach. Facebook is where users are spending their time. One-third of Facebook’s user base is “mobile only,” accounting for approximately 400 million users, with users in the US spending more than 40 minutes a day on Facebook. Facebook’s troves… Continue reading →The post Mobile Advertising and Meaningful User Experience appeared first on BIGprofile.
  • Email Marketing Tips for 2015

    19 Jan 2015 | 8:45 am
    Recent research by Return Path found that the percentage share of email opens in the UK across mobile, desktop and webmail platforms was heavily weighted in favor of mobile, with 62 percent of Return Path UK client emails opened that way.  This was well ahead of any other country tracked; the U.S. was some way behind,… Continue reading →The post Email Marketing Tips for 2015 appeared first on BIGprofile.
  • 5 Mistakes to Avoid in a Google Shopping Campaign

    15 Jan 2015 | 8:44 am
    Some shopping campaigns are already profitable but are missing out on optimisation opportunities simply because of the way they are set up. Here are five common Google AdWords shopping campaign mistakes and how to prevent or fix them. 1. Not Backing Up Your Shopping Campaign. Backups of your shopping campaign can be useful when a… Continue reading →The post 5 Mistakes to Avoid in a Google Shopping Campaign appeared first on BIGprofile.
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  • What the Ice Bucket Challenge Teaches Us About Marketing

    23 Feb 2015 | 12:07 am
    If you use social media, last summer you undoubtedly watched a countless number of videos consisting of celebs and non-celebs alike having buckets of ice cold water dumped over their heads. The Ice Bucket Challenge was created to increase awareness of and raise money for amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease as it’s also called. The campaign went viral on social media in during July and August last year wherein tens of millions of dollars was raised for this very good cause. Many of us witnessed people participating in the Ice Bucket Challenge on our Facebook…
  • Leads, Leads, And More Leads Through Blog Article Promotion

    21 Feb 2015 | 6:32 am
    We have all heard it before, write consistent blog posts, promote them, and revel in the number of website visits that will invariably end up coming in.  However, all the positive effects of such a blog writing process takes time to materialize, generally in the scope of a couple of years.  Realize though, that the business owners who stick to their blog like bees on honey will eventually have something that they can be proud of.  We all know this to be true, but what sane person has the time to write all these blog post, not to mention, promote them? Successful business owners,…
  • Marketing To Millennials? Give Them What They Want

    19 Feb 2015 | 2:47 am
    The Millennial Generation consists of people born from the early ’80s to the early 2000’s, making them the largest generation by population size. Without question, this generation is the most radically different generation since the industrial revolution. With the introduction of the internet and all the social channels that go along with it, the Millennial Generation is one of the most intelligent and most opinionated groups of consumers in decades. Businesses interested in marketing to millennials have to change the way they approach marketing as this group is unique and…
  • Inbound Marketing Strategy – Go With The Grain And Break Into The Field

    19 Feb 2015 | 1:53 am
    A Tae Kwon Do expert realizes how to properly break a board and always splits it with the grain.  These individuals understand that it is difficult, if not impossible, to break a board against the grain.  An inbound marketing strategy is like breaking a board with the grain and is the easiest path to success.  Those who understand how to perform this type of marketing correctly are able to bring in tons of leads.  Since inbound marketing allows a business owner to convince potential customers to come to them instead of having to search them out, individuals who initiate contact are…
  • Are You Making These 4 Classic Content Marketing Blunders?

    16 Feb 2015 | 1:16 am
    Regardless of what type of business you’re running, the chances are that you’re doing some sort of content marketing. After all, it’s a fairly ambiguous term that covers a lot of territory. But while you may be doing content marketing, are you confident that it’s working? Numerous surveys have suggested that many businesses are uncertain if their content marketing strategies are effective. There are all sorts of problems and issues that can hamper your content marketing efforts. But these often come down to the same old problems, most of which are mentioned below so…
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • Driving Engagement With A Mix Of Topics On Social Media

    18 Feb 2015 | 8:17 am
    While social media isn’t exactly new, many brands still struggle with finding the best way to engage with their customers and followers. How do you find the right subject matter and topics to use on social media to provide engagement? And how do you avoid simply making announcements on social media, which may turn off […]
  • Put Up Or Shut Up. Are You Taking Advantage Of The Benefits Of Social Media?

    12 Feb 2015 | 11:27 am
    Ask any brand marketer or social media manager about their top priority and they’ll likely say it is all about the dialog and relationships with their brand advocates and customers. But in reality, how many brands put that concept into real day-to-day practice? You don’t have to look far to see that many brands are […]
  • Turning Browsing Into Shopping On Pinterest

    27 Jan 2015 | 8:31 am
    Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 million registered users, rapid growth and the launch of new business features, it has become a highly attractive channel for business that deserves full consideration to be a part, even a big part, of social media plans. […]
  • Twitter’s New Abuse and Harassment Tools

    Valerie Sprague
    4 Dec 2014 | 10:52 am
    A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they live,” but on the other, like celebrities and individuals who’ve found themselves in the middle of hot-button issues, brands can also […]
  • Scaling Social Media Programs and Maximizing Value Is Easier Than You Think

    10 Nov 2014 | 10:07 am
    To paraphrase the late Notorious B.I.G. song, sometimes having more brands can mean more problems, particularly for procurement managers at Fortune 500 companies who need to scale social media programs while still maximizing their value. Redundancy and overwhelmed in-house employees clash with managing user-generated content and protecting the brand. Meanwhile, smaller brands are left to […]
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    Ron Sela

  • How to Master the Art of Paid Content Promotion

    Licia Margarete
    25 Feb 2015 | 1:05 pm
    Since the millennium year (last 15 years) the traditional method of Interruptive marketing is going off road as it is today more often seen as an annoying methodology of forcing or actual harassing customers to try the product or service. It is a practice of continual advertising without much of a strategic planning; like shooting an arrow in the dark. However, the age for Interruptive B2B marketing is coming to an end as marketing agencies along with their clients are too particular about every penny spent on the marketing purpose. All things go in a systematic manner and there is a boatload…
  • Blogger Outreach — The Psychology Behind the Perfect Pitch

    Sally B
    16 Jan 2015 | 9:30 pm
    Having your business or your article featured on a popular blog is a great way to increase the number of views on your website. In addition to the SEO benefits provided by a link, it is important not to underestimate the potential increase in the number of actual readers of your blog and visitors to your website as a result of a well-written and popular article on a relevant blog. Here are a few simple rules that, when followed, will multiply your chances of a successful pitch. Define Your Ideal Customer Before you pitch, you need to know what you are aiming to achieve. Are you looking to…
  • It’s Adios Authorship: Why Google Keeps Pulling Our Chain

    Brenda Stoltz
    31 Dec 2014 | 11:36 am
    Now you see it, now you don’t. Google’s Authorship experiment, which launched in 2013 and caused quite an uproar in SEO and content marketing communities, has been laid to rest. After creating quite a hubbub about how only content that used the rel=author markup would be of any real value to searchers, Google has decided that, well, it wasn’t all that useful after all. [This is where all those marketers who wasted countless hours marking up their dozens of online blogging channels throw their hands up.] Webmaster Trends Analyst John Mueller, in a G+ update (because that’s how Google…
  • 5 Must Know B2B Marketing Trends for 2015

    Licia Margarete
    19 Dec 2014 | 9:41 am
    It’s time that B2B (business2business) if in case any of us aren’t aware yet is about to get a revamping. Here we are, almost at the close of 2014-the year which was expected to be a power packed one for technology and it has indeed proved to be one such blasting year. However, the fight for survival for global businesses reaches a further striving point where business units of any nature, size or location need to get their gadgets into utilization and this needs to be done ASAP. Most of the tech developments have been pre-coincide and were expected to happen but some of them have…
  • Why Reputation Management Can Be The Most Valuable Element Of Your Online Marketing Campaigns

    Dave Landry
    26 Nov 2014 | 11:57 am
    Now that we’ve immersed ourselves into the digital world, developing and launching a well-designed website that features excellent content is no longer enough to have a prominent presence online. With the rise of social networks like Twitter, YouTube, and Facebook, businesses and professionals alike need to be managing their presence there nearly 24/7, not to mention an active blog, just to keep up with the level of competition. However, while these new paths of communication have opened up many new doors, they also require an entire new list of responsibilities from a business, and they…
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    Just Ask Kim

  • 6 LinkedIn Marketing Strategies and Tactics For Brand Awareness

    Kim Castleberry
    3 Mar 2015 | 8:59 pm
    Build Your Brand on LinkedIn With These 6 Marketing Strategies is a growing professional social media network that, if used properly can increase you market reach exponentially. Never before in history have business owners had so much information at their fingertips, with such close proximity and access to their markets. is ripe for using as a marketing channel and has  REALLY made some massive changes in the last couple years that make it well deserving of my more focused attention this year. Recently, I started taking a course on LinkedIn (aff) and I must…
  • Solve Your Browsers Stinky Tab Memory With Session Manager

    Kim Castleberry
    2 Mar 2015 | 8:57 pm
    Never Again LoseAll Your Browser Tabs! We’ve all been there right?  That sinking feeling when something causes a reboot… and we return to a browser that is now devoid of our precious tabs we were working with! In that moment, it’s hard to tell whether to scream, groan, or pull our hair out! (Generally I want to do all three things at once!) Fortunately though, I’ve learned how to put a stop to majority of tab loss incidents and it’s quite easy (and free)!  Using a session manager can save you when your browser decides to ignore the fact that you HAD a bunch of…
  • How To Quickly & Easily Convert WordPress Posts Into Pages (And Vise Versa)

    Kim Castleberry
    23 Feb 2015 | 3:14 am
    Now It’s A PostNow It’s A Page! As WordPress users, we tend to think of posts and pages (rightly) as their own separate things. Generally speaking… Posts are for chronological and time relevant items and generally used for community discussion. Pages a for long term evergreen content and often used with comments disabled. Posts also show up in the archives, date based search, author search, feed, and other places which can be good or bad. However, sometime, we want to take advantage of an item as a post… with all the benefits of it being distributed in our feed.. And…
  • Improve Your Email Deliverability By Monitoring Your IP Address For Trouble

    Kim Castleberry
    14 Feb 2015 | 3:14 am
    Keeping Your Domain AddressOut Of The Blacklist Dog House! Keeping your IP address and domain URL out of trouble and off of blacklists is one of several very important ways to protect your ability to get your message to your readers. There are a dozen reasons you want to do this but the primary one is to ensure the deliverability of your email newsletters, email notifications from your site (which still need to be using a domain based address and not a freemail address), and improving the odds signs of malware infections before your visitors see that you’re having trouble. You will want…
  • How To Create WhiteList and Filters For Email

    Kim Castleberry
    11 Feb 2015 | 11:00 pm
    How To “Whitelist” An Email AddressTo Keep It Out of The Spam Box Managing email can be unwieldy and its compounded by technology trying to be smarter than we are and anticipating (often incorrectly) what incoming mail is spam. This can be a headache if we intentionally signed up for something! WhiteLists (the opposite of blacklists) are the answer to keeping email you WANT to receive out of the spam box! Now you know how to manage your whitelist filters to be sure you ALWAYS see emails that are important to you! This is the page that I recommend my new email subscribers visit for…
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    Barbara Ling's Official Authority Marketing Cafe

  • ==> IM Cheatsheet all in 1

    4 Mar 2015 | 1:48 am
    ==> IM Cheatsheet all in 1 +=================== |  | oOo ==>  2015  IM Informer (on one page!) | | | Benefits You Get:  One page power cheatsheet | that gives you the best IM  tutorials | and more around! | +=================== Brief, … Continue reading → The post ==> IM Cheatsheet all in 1 appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • [ PASSIVE ] 1 day left… Did you get this? Income NEWBIE friendly (version 2.0!)

    4 Mar 2015 | 1:46 am
    [ PASSIVE ] 1 day left… Did you get this? Income NEWBIE friendly (version 2.0!) +=================== |  | oOo ==> Passive Print Version 2.0! | Version 1.0 flew off the shelves…. | | | Your Benefits:  How to do the … Continue reading → The post [ PASSIVE ] 1 day left… Did you get this? Income NEWBIE friendly (version 2.0!) appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Tuesday Morning Perkup – 1923, ProfitBuilder Discount, Paypal, CPA, Big Hero 7, more!

    4 Mar 2015 | 1:45 am
    Your Tuesday Morning Perkup – 1923, ProfitBuilder Discount, Paypal, CPA, Big Hero 7, more! +=========================== |  | oOo ==>  WP Profit Builder! (includes 60 templates and… | | | Your Benefits:  SO easy to make those high-converting | sales pages … Continue reading → The post Your Tuesday Morning Perkup – 1923, ProfitBuilder Discount, Paypal, CPA, Big Hero 7, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • HEADSUP My List Only: 20% off Profit Builder Dev! (60+ done-for-you sales pages, drag, drop, more!!)

    3 Mar 2015 | 12:21 am
    HEADSUP My List Only: 20% off Profit Builder Dev! (60+ done-for-you sales pages, drag, drop, more!!) +=================== |  | oOo ==>  WP Profit Builder! (includes 60 templates and… | | | Your Benefits:  SO easy to make those high-converting | … Continue reading → The post HEADSUP My List Only: 20% off Profit Builder Dev! (60+ done-for-you sales pages, drag, drop, more!!) appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • ==> (software) Automatically Updating Done For You Pet Store (amazon affiliates AND )

    3 Mar 2015 | 12:19 am
    ==> (software) Automatically Updating Done For You Pet Store (amazon affiliates AND ) +=================== | | oOo ==> Done For You Pets Store! | | | oOo ==> Done For You Sports Store! | | | oOo ==> Done For … Continue reading → The post ==> (software) Automatically Updating Done For You Pet Store (amazon affiliates AND ) appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • Announcing the New Heyo and MadMimi Integration

    Brooks Tiffany
    4 Mar 2015 | 8:40 am
    We here at Heyo are delighted to announce our new integration with email marketing service, Mad Mimi. Our newest integration brings together two awesome marketing tools that will help your business convert traffic into leads, and leads into sales. Read on to see how lead-generating Heyo campaigns combined with simply lovely email by Mad Mimi […] The post Announcing the New Heyo and MadMimi Integration appeared first on Heyo Blog.
  • 3 Reasons Why Your Text Marketing Campaigns Are Epic Fails

    Matt Baglia
    2 Mar 2015 | 9:50 am
    If you are currently signed up with a text marketing provider, you know how valuable this tactic can be for your business. Not only does it encourage sales and strengthen customer relationships, but at the end of the day, it increases brand loyalty. You aren’t offering the subscriber anything of value. At the end of […] The post 3 Reasons Why Your Text Marketing Campaigns Are Epic Fails appeared first on Heyo Blog.
  • Announcing New Heyo Infusionsoft Integration

    Brooks Tiffany
    27 Feb 2015 | 6:41 am
    Heyo is thrilled to announce its latest integration with email marketing and sales platform, Infusionsoft. This integration links together two potent marketing tools every small business needs to fire up their sales funnel: engaging social campaigns that generate leads and an email marketing service that converts them into paying customers.  Benefits of Our Infusionsoft Integration […] The post Announcing New Heyo Infusionsoft Integration appeared first on Heyo Blog.
  • Creating Images with Text: Photoshop CC Tutorial

    Emily Goodrich
    25 Feb 2015 | 9:21 am
    Everything about social contests revolves around high quality images – images speak louder than text. But how do you create a high-quality image with text quickly? A good resource for manipulating images for contests is Photoshop; but Photoshop can be a monster if you’re looking at it for the first time. So, what can you […] The post Creating Images with Text: Photoshop CC Tutorial appeared first on Heyo Blog.
  • 17 Strategies for Moving Beyond Google for Traffic and Lead Generation

    Pratik Dholakiya
    18 Feb 2015 | 5:39 am
    Thinking of Google as that one true friend, who’ll keep sending traffic to your site, is not a good idea. Smart SEOs have wised up to the fact that a future proof SEO strategy is one that isn’t purely Google centric. If you want a strategy that offers sustainable results over the long term, it’s […] The post 17 Strategies for Moving Beyond Google for Traffic and Lead Generation appeared first on Heyo Blog.
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    Concise Training

  • Nimble – A Very Social CRM System

    Steve Beavis
    3 Mar 2015 | 2:00 am
    Recently we have talked about our adoption of the Nimble CRM system and it is proving to be a great help to us. In this blog post we are going to look at Nimble and what it does. Nimble is a customer relationship management (CRM) system which links up nicely with social media. It is a database of your contacts with the ability to see communication that has passed back and forth between you by email and social media. It gives a complete “single customer view” including what customers are saying on their social media. Each individual record allows you to see information about the…
  • Does your business use Social Bookmarking?

    Mary Thomas
    25 Feb 2015 | 12:30 am
    Every so often things come together which make me adjust how we are doing things: I am in the process of writing a new E-Learning course about social bookmarking which forms part of our delivery of the Diploma in Social Media for Business City & Guilds qualification. I have also be thinking about how we can be better at sharing interesting information with the people who are doing our courses – providing better customer support. Yesterday I went to a networking  event at which E3D-Online were speaking – and they mentioned how they use Reddit as a method of promotion. What…
  • 5 Reasons to Blog for Business

    Mary Thomas
    18 Feb 2015 | 7:04 am
    As many of you know, I truly believe that there are two sides to social media marketing – relationship marketing and content marketing.  Some businesses will choose to do both, others will choose one or the other and they are not mutually exclusive by any means. What is Relationship Marketing? Relationship marketing is when you as an individual within a business form and deepen business relationships with other individuals.  Whether you use Twitter, LinkedIn, Facebook or Google+, relationship marketing is all about identifying customers, prospects, influencers and getting to know them…
  • LinkedIn Company Page Notifications

    Mary Thomas
    13 Feb 2015 | 9:36 am
    Today (13th Feb 2015)  we’ve noticed a few feature on some of the LinkedIn company pages we manage for clients.  Notifications.  I haven’t yet seen this in an announcement from LinkedIn but it seems to be really useful. I first noticed it when I saw a LinkedIn notification on my personal profile telling me that the company page had a new notification.  Looking into this further, the company page has an additional tab – Notifications. This shows me the social actions on the page – Likes, Comments, Shares, Mentions today and for the week or the month. I can also see…
  • Are you using LinkedIn search?

    Mary Thomas
    4 Feb 2015 | 8:58 am
    How do you find new information about prospects that you want to contact? Do you spend time on websites and the telephone trying to find the right person to talk to?  Do you know that LinkedIn is a rich database of contacts who may already be in your network? If you build up a good quality 1st level set of connections (1st level means people you are directly connected to), you can use your 1st level connections to introduce you to their connections – if you know the company, industry sector or keywords that you want to work with. By the way, this is available to everybody with a free…
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    Engagor Blog

  • Does Your Brand Need to Provide Social Customer Service Over the Weekend?

    Sofie De Beule
    3 Mar 2015 | 11:05 am
    If your brand is taking on social customer care, the hours your audience is most actively talking to your brand will have a big influence on the hours when you yourself need to be active. Typically, this is highly dependent on the industry you’re in, so the first step in understanding this is by monitoring when your community is active. If you notice any peaks during the day, make sure you’re providing customer service during these hours. When brands take on social customer care, an important question that pops up is: Do I need to provide social customer care during the weekend?
  • 4 Key Benefits of One Unified Social Media Inbox for Brands

    Sofie De Beule
    25 Feb 2015 | 4:00 am
    Too many brands are using multiple, often low-end social media management tools at once to establish their social media presence. In order to maximize all of their social media efforts, deliver on your customers’ expectations, and create a superior customer experience, brands needs to invest in a tool that can help them to achieve long-term social media success. A key aspect in enabling this is by having just one, unified social media inbox at their disposal. Discover the list we’ve compiled of 4 key benefits for brands of just one, unified social media inbox: 1. Centralize All of…
  • 3 Keys to Defining a Global Social Media Engagement Strategy

    Sofie De Beule
    24 Feb 2015 | 6:30 am
    Creating a global social media engagement strategy isn’t just something that comes out of the blue. Some companies seem to bite off more than they can chew and desperately need a global social media engagement strategy to help streamline and structure their social media efforts. Moreover, a centralized social media approach, with the help of a global social media engagement strategy, allows brands to deliver on a consistent voice, a unified brand, and ultimately, a meaningful customer experience. Whether you’re a hotel chain, a telecom operator, or a global airline company,…
  • New Enterprise Features: Optimal Team Organization With Business Hours Schedules & Teams

    Sofie De Beule
    23 Feb 2015 | 8:46 am
    With the help of the right kind of tools, evaluating your social media team’s performance and managing all team members is a piece of cake. At Engagor, we invest a lot of effort to make sure social media teams can closely collaborate and improve their performance. That’s why Enterprise plan users can benefit from a collection of crucial tool features, similar to contact center software, to help manage every single aspect of their social customer service strategy. Just now, we added 2 key team performance features to help our users get the most out of their social customer…
  • 4 Tips for Integrating Social Media Into Your Marketing Strategy

    Sofie De Beule
    19 Feb 2015 | 12:09 pm
    Social media has completely transformed the way brands do business and engage in conversations with their customers. The fundamental nature of the brand/customer relationship is now completely different. Marketers are clueless when it comes to shaping the relationship with their customers. Which tactics or tips can brands benefit from to integrate social media into their marketing strategy? Many brands turn to social media to broadcast messages and speak to the crowd, and unfortunately, see it as a separate activity. As a result, customers often feel uncared for and are left with a…
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    Room 214

  • Announcing: Top 50 Fashion Brands Report

    Isabel Kieszkowski
    25 Feb 2015 | 1:00 am
    Room 214 has released its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.” Get Your Room 214 Top 50 Fashion Brands Report NOW. How It Works This report ranks the fashion industry’s top brands based on our Room 214 Brand Salience Score, which considers number of brand mentions, aggregate brand followers and digital engagement on Instagram, Facebook and Twitter. In addition to creating a multivariable digital…
  • Campaign of the Week: #SpeakBeautiful

    Isabel Kieszkowski
    21 Feb 2015 | 1:00 am
    True to their strategy of uplifting women, Dove wants to put an end to negative tweets about women’s bodies. This is a perfect fit for the brand because after all, “Dove” and “self-confidence” have become synonymous. Dove claims it “only takes one positive tweet to start a trend”, and with this initiative are trying to start a more beneficial movement. According to findings by Dove last year, only 9% of women admit to posting negative statements about their bodies. However, negative social media posts regarding body image are much more prevalent than that statistic would…
  • Dissecting Google’s Attribution Model(s)

    Graham Swalling
    2 Feb 2015 | 9:25 am
    If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation. First and foremost, its important to note that Google Analytics uses the Last Non-Direct Click model as its default attribution model. This attributes all…
  • Super-Social Super Bowl

    Stacey Kawakami
    31 Jan 2015 | 1:02 am
    Social media has changed the way we watch TV — that’s nothing new. We’ve been curling up with our favorite mobile device or laptop to connect with our friends and fellow fans to share the experience for years. What’s been really interesting is seeing brand’s digital and social media content evolve, and when successful, see the ripple effect have a larger impact than buying a TV spot during that show. This year, many brands targeting the 100 million Americans huddling up for the big game are putting their money on social instead of the $4.5 million 30-second…
  • Room 214 is Hiring a PPC/SEO Specialist!

    Room 214
    29 Jan 2015 | 3:48 pm
    Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work. We are very interested in candidates with a strong background in one of the following disciplines: digital advertising, search engine optimization, email marketing and/or marketing automation. Experience in more than one and previous agency employment are bonuses. The role will include working with your team to manage Room 214 clients’ digital marketing retainers and projects. As a digital agency our services are constantly evolving to support the…
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  • 12 Social Media Marketing Tips To Master

    14 Feb 2015 | 10:30 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Are you using social media marketing to help grow your business? Do you have any social media marketing tips that you've learned from your experiences ... The post 12 Social Media Marketing Tips To Master appeared first on
  • 51 Of The Best Motivational Business Quotes

    24 Jan 2015 | 10:30 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Sometimes, it's 'best practice' in business to take a few moments to sit back and get inspired by some motivational business quotes. Business quotes that ... The post 51 Of The Best Motivational Business Quotes appeared first on
  • 20 Twitter Business Tips For Successful Social Marketing

    17 Jan 2015 | 10:30 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Twitter has become a popular tool for businesses seeking to grow their online presence and build upon their capabilities. While there are many Twitter business ... The post 20 Twitter Business Tips For Successful Social Marketing appeared first on
  • How To Promote Your Blog Successfully In 2015

    10 Jan 2015 | 11:00 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Whether you have an established blog or are planning to launch a new site in the near future, you will need to understand how to ... The post How To Promote Your Blog Successfully In 2015 appeared first on
  • Planning A Profitable Digital Marketing Strategy

    4 Jan 2015 | 9:15 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Ask any successful marketing consultant, adviser or strategist what you need when creating a digital marketing strategy and the answer will invariable include "a solid ... The post Planning A Profitable Digital Marketing Strategy appeared first on
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    Digital Information World

  • 3 Tips For Creating Effective Marketing Videos - #infographic

    3 Mar 2015 | 8:00 pm
    One viral video can change the course of any company regardless of size and the product it sells. HubSpot compiled the Top 15 viral ads of 2013 based on views. The "Baby and Me" campaign for Danone Group's Evian mineral water finished the year with 70 million views. Statista data shows consumption of Evian water gradually decreased from from the fall of 2009 to 2013. But between September 2013 and March 2014 (after the video was published), consumption increased by 8.4 percent.Marketing executives cannot bank on one viral video. Campaigns must be sustained and engaging to…
  • 5 Ways To Reign Over Your #ContentMarketing - #Infographic

    2 Mar 2015 | 8:48 pm
    "The abundance of information on the Web is astounding. In fact, 27,000,000 pieces of content are shared online daily - an abundance of information that leads to attention scarcity. How can content marketers better create content that achieves optimal results? This infographic, from Captora, helps you rule your content marketing creative."A key takeaway: Create visually engaging, data-driven content that appeals to people's emotions. and you're sure to push past all the clutter online.
  • How To Develop An Effective #ContentMarketing Strategy - #infographic

    1 Mar 2015 | 7:15 am
    "Content marketing is one of the fastest growing marketing strategies. Fueled by an increasingly media-rich and capable web technology, your customers are craving compelling and engaging content. Are you prepared? Will your capture their attention? Or simply be left behind."Take a look this infographic, created by kaleidico, that illustrates why you need a content marketing strategy.
  • These 10 Tools Will Boost The Productivity Of Your Social Media Campaign!

    28 Feb 2015 | 5:58 am
    When you started a business, you didn’t expect it would demand so much activity on social media. However, you have to establish a reputable presence on these platforms and connect with your fans and followers on daily basis. Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tools will help you create a more productive social media campaign.
  • Elevating The Customer Experience Through #SocialMedia - #infographic

    27 Feb 2015 | 10:35 pm
    Every customer a business interacts with is different. Business owners have to realize that you cannot connect with every customer in the same way. Many business owners are starting to realize the importance of improving multi channel customer service. Creating exceptional customer service is something that every business strives for, but few actually seem to do really well. A good first step is to identify customer preferences and working to develop strategies for appropriate means of communication over the multiple channels in which you interact with your customers. Many companies are…
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    Top Stories - Google News

  • Michael Zehaf-Bibeau video likely to be made public at House committee Friday -

    4 Mar 2015 | 11:34 am
    CBC.caMichael Zehaf-Bibeau video likely to be made public at House committee FridayCBC.caCanadians may get to see the video made by Parliament Hill gunman Michael Zehaf-Bibeau before his Oct. 22 attack at the National War Memorial, when RCMP Commissioner Bob Paulson appears at the Commons public safety committee on Friday.RCMP to show Parliament Hill gunman's video FridayTimes ColonistRCMP to release Ottawa shooter's video on FridayThe Globe and MailRCMP to show MP's video made by Parliament Hill shooter on FridayCP24 Toronto's Breaking NewsThe Barrie Examiner -CTV Newsall 77…
  • Fake soldier Franck Gervais pleads guilty to some charges - Ottawa Citizen

    4 Mar 2015 | 11:30 am
    Ottawa CitizenFake soldier Franck Gervais pleads guilty to some chargesOttawa CitizenFranck Gervais, the man charged with impersonating a soldier, is seen arriving at the courthouse before appearing in court today, March 04, 2015. His lawyer is Claude Levesque. Jean Levac / Ottawa Citizen. Share Adjust Comment Print. The man accused of ...Franck Gervais pleads guilty to illegally wearing military gear on Remembrance'Phoney soldier' Franck Gervais pleads guiltyCTV NewsConstruction worker, Franck Gervais, pleads guilty to impersonating a soldierToronto SunMetroNews…
  • Stephen Harper proposes bill to deny parole for some murderers -

    4 Mar 2015 | 11:15 am
    CBC.caStephen Harper proposes bill to deny parole for some murderersCBC.caPeople found guilty in some killings should have to serve life in prison with little or no chance of parole, Prime Minister Stephen Harper says. He made the announcement today in Scarborough, Ont., accompanied by Justice Minister Peter ​MacKay, that his ...'Life sentence' means life under proposed Tory billWinnipeg Free PressNewsAlert:New law will ensure some life sentences are for life:PM HarperTimes Colonist'A life sentence in Canada will henceforth mean just that,' Harper announces National…
  • US, Iran Nuclear Talks Yield Progress, but Challenges Remain - Wall Street Journal

    4 Mar 2015 | 11:08 am
    Wall Street JournalUS, Iran Nuclear Talks Yield Progress, but Challenges RemainWall Street JournalMONTREUX, Switzerland—U.S. Secretary of State John Kerry said Wednesday nuclear negotiations with Iran remain “tough and intense,” but the administration will continue pursuing a framework deal by month's end. Forty-eight hours of talks between Mr.Netanyahu's survival speechYnetnewsKerry says demanding Iran's 'capitulation' is no way to secure nuclear dealReuters UKall 11,418 news articles »
  • Latest on Boston Bombing Trial: The Smell of Burned Hair - New York Times

    4 Mar 2015 | 11:07 am
    Kansas City StarLatest on Boston Bombing Trial: The Smell of Burned HairNew York Times2 P.M.. The manager of a store near where the first bomb exploded on the day of the 2013 Boston Marathon has choked back tears while recalling the smell of burned hair and the sight of blood. Sean O'Hara is the manager of Marathon Sports. His voice ...Defense Admits Suspect's Guilt in Boston Marathon BombingVoice of AmericaLawyer for Boston Marathon bomb suspect: 'It was him'USA TODAYBoston Marathon bombing: 'It WAS him,' Tsarnaev's lawyer admits to courtToronto StarBBC…
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  • 5 Must Know SEO Trends for 2015

    Web Strategy Plus
    1 Mar 2015 | 8:19 pm
    If you want your business to thrive online, you need to stay focused on the big picture. That means is instead of getting completely wrapped up in a single channel, you should take a comprehensive approach to online marketing. So in addition to social media marketing and pay per click advertising, SEO also needs to be an active component of your strategy. While SEO offers a lot of benefits, many people find this practice to be very confusing. One of the reasons there is so much confusion surrounding the subject of search engine optimization is because the field changes quite frequently. This…
  • The Top Web Design Trends to Watch in 2015

    Web Strategy Plus
    23 Feb 2015 | 12:08 pm
    Now that 2015 has officially arrived, there’s a lot to think about in terms of what the year has in store for businesses and the Internet in general. Web design is an area that’s always interesting to look at. While web design trends don’t usually change dramatically over the course of just one year, new practices inevitably arise that will significantly shape how design is viewed in the coming years. Although it doesn’t necessarily make sense to incorporate all new design trends into your  web development workflow, it is worthwhile to have a strong grasp of what’s going on. With…
  • The Top 4 Digital Marketing Trends in 2015

    Web Strategy Plus
    16 Feb 2015 | 12:01 pm
    Digital marketing is a form of advertising that’s constantly evolving and progressing. In order to have success with this strategy, it’s important for marketers to remain current on the latest trends and adapt accordingly. Here are four of the top digital marketing trends for 2015: 1) SEM Continues to Dominate For quite awhile, search engine marketing (SEM) has been one of the most effective ways for businesses to reach consumers and drive organic traffic from a targeted demographic. In 2015, it’s expected for that trend to continue, which is why marketers will spend a large…
  • Search Marketing Advice for 2015

    Web Strategy Plus
    9 Feb 2015 | 11:19 am
    There is no better time to take a look at one’s digital marketing practices than at the start of the year. Both 2015 and 2016 are gearing up to be exciting for advertisers and businesses with a number of planned changes to search engines as well as what is sure to be a few unexpected twists and turns. For those that are ready to make the most out of 2015, here is some advice to improve your online presence and stay ahead of the competition: Target Your Traffic More Accurately Internet traffic is becoming more and more sophisticated, and this means that almost everyone needs to rethink…
  • B2B vs B2C Marketing: What Sets Them Apart?

    Web Strategy Plus
    2 Feb 2015 | 12:56 pm
    In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements. To help ensure your company’s marketing is on the right track, we’re going to get to the root of B2B and B2C companies. We will then take a look at the specific marketing elements that are most important for each. The 7 Key Elements of B2B Companies B2B companies are driven by relationships. This type of company generally revolves…
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    Socedo Blog

  • The Marketer’s Definition of Inbound

    Aseem Badshah
    2 Mar 2015 | 3:15 pm
    Inbound marketing is one of those concepts that has evolved faster than a uniform definition could grab hold of it, but that doesn’t mean it’s not an integral piece in any marketing and sales strategy. And if Hubspot’s 2014 State of Inbound Report is any indication, inbound marketing is here to stay. Unfortunately, there’s still some haze around what constitutes inbound, and everyone seems to have their own definition to fit their organization. Search “inbound marketing” in Quora, and see just how many questions pop up. Without even scrolling down the page, we found: “What is…
  • How to Rise Above the Noise on Social Media

    Aseem Badshah
    27 Feb 2015 | 10:36 am
    Guest post written by Ray Marocco The easiest way to ensure the success of your company is through building a fan base. Even if your product is naturally exciting, there must be a spark to make it catch on in a big way. Any great company has had to create this spark at one point. That spark comes down to just a handful of people that were persuaded into giving that product a shot. Similarly, if your company is destined for greatness, your evangelists are already out there waiting to hear about your product for the very first time. Start the Conversation Social media is like a big room where…
  • Case Study: Pipeliner CRM Uses Socedo to Scale Their Social Media Engagement

    Aseem Badshah
    25 Feb 2015 | 12:54 pm
    Rachel Miller, Chief Listener for Pipeliner CRM, is something of a social media tools junkie. So when it came time for Rachel and her team to take Pipeliner’s social media community engagement and social selling practices to the next level, it’s no surprise that she turned to the Socedo tool to accomplish this. The Challenge Pipeliner is a CRM software that utilizes the latest technology and features to enable sales professionals to effectively manage their customer base and master the sales process. As is the case with most successful digital-age companies, Pipeliner uses social media…
  • Lead Generation and List Building at Sales Hacker Seattle

    Aseem Badshah
    23 Feb 2015 | 10:54 am
    On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of the Seattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the progressive stages of contact. Customers share…
  • At the Intersection of Inbound and Outbound Sales

    Aseem Badshah
    20 Feb 2015 | 10:37 am
    Guest post written by Kate Higman You’ve all been there: searching through your social media platforms, trying to find relevant leads to follow and conversations to take part in, and all the while hoping that in return, someone might notice you within the clutter and make your effort worthwhile. What you’re doing here is engaging in an activity that is at the intersection of inbound and outbound selling. You’re engaged in inbound selling by introducing yourself to a community through your social media profiles, indicating your professional capabilities, interests, ideas and more.
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    Shane Barker

  • 5 New Content Marketing Strategies To Get Traffic And Email Subscribers in 2015

    Tim Soulo
    3 Mar 2015 | 5:46 am
    Content marketing may seem like a no-brainer, because anyone can write a few paragraphs of text and hit “publish”. But is it really that simple?I’ve seen many people launch blogs on their business websites and publish a ton of articles just to realise that it has zero effect on their business growth.But also there are cases when bloggers get insane amounts of traffic and email subscribers with a single article.Where’s the catch?Successful bloggers have a very strategic approach to their content marketing. They know exactly how to get tons of traffic with their content and how…
  • Is SEO Marketing Strategy a Good Long Term Solution?

    Shane Barker
    12 Feb 2015 | 3:47 pm
    SEO Marketing or Search Engine Optimization Marketing is a process through which you can get your website optimized for the search engines. In plain English, this means that SEO can take your website to the top of the search engine results pages. These “search engine results pages” are simply what the search engine displays when a particular phrase is typed into the search query box.Now consider this, SEO is not a quick fix. You can not go and do a few tweaks here and there and magically expect an instant traffic boost. In fact, SEO is and can only be a long-term strategy. If I…
  • Why Your Content is Not Being Shared? Is There Something Missing in Your Social Media Marketing Plan

    Shane Barker
    10 Feb 2015 | 6:35 am
    You spend hours and even days obsessing over creating the best and the most creative piece you can think of. You invest your time and money just so you can produce great content. You know that the content you have created is better than most of the content out there. And yet, you only get a few shares and comments. All of that effort, all of that time and money go to waste, even though you’ve created superior content. Here’s a hint: you might consider getting a better social media marketing plan.If the aforementioned scenario happens to you on a regular basis, you’ve…
  • Why You Should Be Getting Better Visual Content for Cheaper in 2015

    Shane Barker
    5 Feb 2015 | 6:29 am
    Marketing in 2015 is trending towards a greater focus on mobile and visual content. With all the popular social media applications driving and pivoting towards photo sharing platforms (think Facebook, Instagram, Snapchat, and even Twitter to an extent) brands are going to have to produce more visual content to keep up with their consumers. This means spending more marketing budget on high quality imagery to compete for our attention with other brands and even their own consumers.How much do organizations truly pay for imagery? This is a difficult question and individuals who handle buying…
  • 12 Killer Tips on How to Get More Conversions

    Shane Barker
    27 Jan 2015 | 8:33 am
    So you have your online store up and running already, with various bells and whistles in place. In all probability, it is pulling good traffic that is converting into some sales too. Great!But, have you ever tried to step back and check the conversion rate of your website? Just how many of your site visitors are getting converted to paying customers? If you’ve done this, you already know. If you haven’t, you might be in for a surprise, or shock, even.While the average ecommerce site conversion rates vary from sector to sector and from site to site, you can, in general, consider…
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    Digital Insights

  • 5 Kickass ideas how Travel Brands can leverage Twitter?

    Harsh Ajmera
    25 Feb 2015 | 4:13 am
    Passport? check, Bags? check, Phone charged? check, Instagram? check, Twitter? check.Does this resemble to your target audience? The niche you want to interact with on social media? Great, I have some cool ideas how a Travel brand like you can use Twitter effeciently.Also these insights from Twitter [infographic link], clearly showcase that from research to availing discounts, posting reviews has become an integral part of travel experience for your audiences. Travellers have become extremely social, where they are documenting every move of theirs thus forcing brands to come up with…
  • How to make your data pretty? Utilize these data visualization tools

    Omkar Mishra
    15 Feb 2015 | 10:31 am
    Tired of showcasing the same old boring tables to your management? A spice of colors and layout brings life to data representation. If you need to understand million rows of data and you are short on time. The data might be coming from different sources and you may need to compile it to get a holistic view to make a decision on it. In order to make the meaning of the information effectively, Data Visualization is an important answer.Data Visualization is an art for visual communication which enhances the expression of data in to one collective graphic for anyone to digest and action…
  • Most memorable moments of 2014 at Digital Insights

    Harsh Ajmera
    4 Feb 2015 | 5:24 pm
    It’s been another great year for us at Digital Insights; we are still reminiscing 2013 and all the support we got. Thankful to all of you for that! It is always fun to look back and reiterate about the most special events of a year, which makes you feel like you’ve accomplished something!Due to our readers support, this year again I am listing down below a few moments which has truly defined DI’s efforts and in-turn helped us grow. Let’s take a walk down Memorabilia lane!1. We’ve been Quoted “….”Us being out there and doing our thing, and then being noticed in my mind that…
  • Top 10 Mobile Marketing Stats 2015 [Infographics]

    Priyanka Ravani
    2 Feb 2015 | 8:53 pm
    Smartphone’s have become such an important part of everyday life now, before sleeping we check our phones and the first thing we do when we wake up is check for any updates if we received in the night. As marketer, if you haven’t gone mobile yet then what are you waiting for? Now you cannot consider mobile as a separate plan in your strategy, infact now it plays a very large part in your marketing efforts.Mobile had taken the social media world by storm in 2014, and it is not going to slow down anytime soon! Hence, to help your business get a more firm grasp on the mobile landscape, this…
  • 10 things you should do when #FacebookisDown next time!

    Harsh Ajmera
    29 Jan 2015 | 5:42 am
    Facebook was down for almost everyone on 27th January 2015 close to an hour, robbing million of fans from uploading their pictures, check-ins and status updates! Even refreshing the page a 100 times dint help, don’t worry I completely sympathize with you.“I was totally unprepared for this catastrophe, had no idea whatsoever what to do, it felt like the dark days are here again“. That’s not me but I’m sure there must be many people who must have felt aimless and said exactly the same words. I could see few on my Twitter timeline as well. So I’m listing down few things…
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    SEO and Social Media Marketing Agency in Barnsley Yorkshire » Blog

  • 3 Things you Should not do With your Blog

    Mark Woodcock
    19 Feb 2015 | 1:26 pm
    We hear a lot of advice on what businesses should do with their blog. Things like post consistently, offer value and write high-quality posts are common tips for setting up a blog that supports your marketing plan. What we don’t hear very often is what not to do with a business blog. These kinds of tips are just as valuable because they can help you avoid common pitfalls that often hold businesses back and prevent their blogs from helping with marketing and branding efforts. Do Not Over Optimise Your blog posts can be a big part of your search engine optimisation plan, but be careful not to…
  • Study Shows Video Increases Facebook Reach

    Mark Woodcock
    18 Feb 2015 | 11:01 am
    A new study by Socialbakers proves just how effective videos can be on Facebook. The research found that videos outranked status updates, links and photos in average organic reach and average fan reach. This means that when you post videos to Facebook, you are much more likely to reach a wider audience than if you were to post any other kind of content. The Research The research found that when it comes to organic and average fan reach, videos have much more power than the other types of content. Interestingly, photos have the lowest reach. Image source. Socialbakers reports that businesses…
  • Tips for Getting Site Visitors to Keep Coming Back for More

    Mark Woodcock
    17 Feb 2015 | 10:15 am
    Getting people to your website is an essential part of internet marketing, but it’s only part of the equation. In most cases, you need people to keep coming back to your site so they will buy more products, engage with your business and even become brand advocates. Returning site visitors may be more likely to respond to your calls to action because this isn’t the first interaction they have had with your business. Working to get people to come back to your site again and again should be part of your overall marketing plan, and these tips can help you do it. Update your Site Regularly If…
  • How to Make sure your Next Press Release gets Results

    Mark Woodcock
    16 Feb 2015 | 10:38 am
    Increased site traffic, high-quality link building, better brand awareness and positive publicity are just a few of the benefits a well-done press release can bring your business. While traditionally used to get media coverage, press releases have crossed the line into content marketing and have become a valuable part of internet marketing in general. Whether you are currently using press releases or aren’t sure where to start, these tips can help you make sure your releases actually get results. Start with Something Newsworthy Before the Internet even existed, businesses sent press…
  • 5 Steps to Infusing your Events with Social Media

    Mark Woodcock
    13 Feb 2015 | 11:26 am
    Using social media at your events helps you accomplish three things: raise brand awareness, get attendees involved and make it possible for people who aren’t at your event to participate. All three of these benefits can boost your online brand and help you establish an online presence that will help your business long after the event is over. Infusing your events with social media can be done in five steps, which will help you plan wisely and then execute your strategy well. 1 – Define your Goals First, decide what you want to accomplish with social media. How can your social media…
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    Kim Garst - Social Media for Small Business Owners

  • How To Come Up With 50 Content Ideas in 30 Minutes or Less

    Kim Garst
    1 Mar 2015 | 9:40 pm
    You sit and stare at your computer screen, willing yourself to come up with a great idea for your next blog post or newsletter. You don’t have much time before your next meeting, so you need that stroke of genius NOW!  But what do you do when no ideas come to you? Everyone should have […] The post How To Come Up With 50 Content Ideas in 30 Minutes or Less appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • 10 Instagram Tools for Small Business Owners

    Kim Garst
    25 Feb 2015 | 1:30 am
    Using the right tools can save you time and money, and can actually make you a better marketer. Don’t believe me? Take these 10 Instagram tools for small business owners for a test drive and tell me what you think! 1. (formerly Followgram) Offering both free and paid versions, gives you access to stats […] The post 10 Instagram Tools for Small Business Owners appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • 9 Things Successful People Refuse To Do

    Kim Garst
    24 Feb 2015 | 1:30 am
    Success may contain an element of luck, but your attitude is perhaps the single most important factor when it comes to achieving your goals. There are certain behaviors and attitudes you should consciously avoid if you want to stay on a steady track to success. Here are 9 things successful people refuse to do on […] The post 9 Things Successful People Refuse To Do appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • 10 Pinterest Tips and Tricks for Business Users

    Kim Garst
    19 Feb 2015 | 8:31 am
    Pinterest has HUGE potential for your business if you know how to use it! According to Shareaholic, Pinterest is still driving more social media traffic referrals than Twitter, StumbleUpon, Reddit, Youtube, Google and Linkedin. And according to Piqora, the average pin results in .78 in sales. Not bad, right?? OK…maybe I have tweaked your interest […] The post 10 Pinterest Tips and Tricks for Business Users appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • How to Crush It on Facebook with Videos and Your Smartphone

    Kim Garst
    11 Feb 2015 | 1:30 am
    In case you haven’t noticed, video on Facebook is HUGE right now. 2014 brought enormous growth in terms of video uploads and views…in fact, Facebook reports that there are around 1 BILLION video views every single day. WOW! The question on the minds of business owners and marketers is, “How do I use video on Facebook […] The post How to Crush It on Facebook with Videos and Your Smartphone appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
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  • Book Your Travel – Online Booking WordPress Theme Free Download

    4 Mar 2015 | 6:52 am
    Download Link: Current download version is v6.0 We Spend Thousands Of Dollars To Purchase Original Scripts So Please Buy Me A Coffee.A Book Your Travel – Online Booking WordPress Theme Tested And Working, 100% Original Scprit And No Malware, Malicious Injection, No Additional Call Backs. We don’t copy free nulled download from other sites. Book Your [...] The post Book Your Travel – Online Booking WordPress Theme Free Download appeared first on Buddyfix.
  • BeTheme – Responsive Multi-Purpose WordPress Theme Free Download

    4 Mar 2015 | 6:44 am
    Download Link: Current download version is v6.7 We Spend Thousands Of Dollars To Purchase Original Scripts So Please Buy Me A Coffee.A BeTheme – Responsive Multi-Purpose WordPress Theme Tested And Working, 100% Original Scprit And No Malware, Malicious Injection, No Additional Call Backs. We don’t copy free nulled download from other sites. BeTheme – Responsive Multi-Purpose [...] The post BeTheme – Responsive Multi-Purpose WordPress Theme Free Download appeared first on Buddyfix.
  • Kleo – Next Level Premium WordPress Theme Free Download

    4 Mar 2015 | 6:29 am
    Download Link: Current download version is v2.4.1 We Spend Thousands Of Dollars To Purchase Original Scripts So Please Buy Me A Coffee.A Kleo – Next Level Premium WordPress Theme Tested And Working, 100% Original Scprit And No Malware, Malicious Injection, No Additional Call Backs. We don’t copy free nulled download from other sites. Kleo – Next [...] The post Kleo – Next Level Premium WordPress Theme Free Download appeared first on Buddyfix.
  • Kallyas – Responsive Multi-purpose WordPress Theme Free Download

    4 Mar 2015 | 6:03 am
    Download Link: Current download version is v3.6.4 We Spend Thousands Of Dollars To Purchase Original Scripts So Please Buy Me A Coffee.A Kallyas – Responsive Multi-purpose WordPress Theme Tested And Working, 100% Original Scprit And No Malware, Malicious Injection, No Additional Call Backs. We don’t copy free nulled download from other sites. X is an elegant, [...] The post Kallyas – Responsive Multi-purpose WordPress Theme Free Download appeared first on Buddyfix.
  • Responsive Supermarket Online Theme – Oswad Free Download

    4 Mar 2015 | 5:54 am
    Download Link: Current download version is v1.0.10 We Spend Thousands Of Dollars To Purchase Original Scripts So Please Buy Me A Coffee.A Responsive Supermarket Online Theme – Oswad Tested And Working, 100% Original Scprit And No Malware, Malicious Injection, No Additional Call Backs. We don’t copy free nulled download from other sites. Responsive Supermarket Online Theme [...] The post Responsive Supermarket Online Theme – Oswad Free Download appeared first on Buddyfix.
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    What's Next Blog

  • Social Media Guru Count Holding Steady at 157,355

    BL Ochman
    4 Mar 2015 | 11:30 am
    By B.L. Ochman A periodic, unscientific, What’s Next Blog study of social media consulting I began tracking self-proclaimed social media gurus in 2009. One would think the tide would turn by now. But in March 2015, in a totally unscientific study – using Followerwonk – it is clear that the self-proclaimed social media expert count is holding steady as ever. Bonus Links: These are some of the folks who’ll populate the social media old age home in 20 years or so: – 2014: Twitter bios show epic growth – to 297,897 – of self-proclaimed social media gurus –…
  • Will Google+ Minus Hangouts?

    BL Ochman
    1 Mar 2015 | 6:20 pm
    Beyond Social Media Show, Episode 85 Co-hosts B.L. Ochman & David Erickson discussed the possible breakout of Hangouts & photos from Google+, the great global debate over #thedress; Net Neutrality, Dove & LEGOS’ winning Oscar marketing, Dave’s YouTube copyright strike victory; Keith Olbermann’s suspension over tweets directed at Penn State students; a high-spending Republican Congressman betrayed by his Instagram account, and lots more in a fast-paced 1/2 hour live podcast via Hangouts on Air. Worst Digital Cases Google Considering Separating Photos and…
  • What Google should do with Google+

    BL Ochman
    27 Feb 2015 | 5:35 pm
    By B.L. Ochman Breaking up is hard to do. Don’t do it. Sundar Pichai, SVP pf Products at Google, and “defacto Number 2 man” says in an exclusive interview with Forbes that Google may be considering separating photos and Hangouts from the Google+ stream. Many have speculated about that, but this is the first official nod from Google. Pichai also admits that Google has done a lousy job of marketing the platform. Yup, that’s absolutely true! Seems to me that major steps in the right direction should be: * uncomplicating Hangouts drastically, * adding the HOA features…
  • Giuliani Blasts Obama & Social Media Blasts Back

    BL Ochman
    22 Feb 2015 | 12:14 pm
    Beyond Social Media Show, Episode 84 Co-hosts B.L. Ochman & David Erickson discussed Rudy Giuliani’s disrespectful comments about the President and the resulting social backlash; Krispy Kreme UK’s unfortunate KKKlub; how to apologize; Mucinex’s slimy Twitter mascot; Cable shows squeezing more commercials into programming; Lenovo’s malicious adware; the Oscar Mayer weinermobile crash; crowdsourcing medical conditions; brands using cinemagraphs; plus great new apps and important stats and lots more – in a fast-paced 27-minute broadcast. (The video is…
  • 50 Shades of Marketing, Twitter’s New Curator

    BL Ochman
    16 Feb 2015 | 4:49 pm
    Beyond Social Media Show, Episode 83 Co-hosts B.L. Ochman and David Erickson discussed the many marketers who are culturejacking the 50 Shades of Grey movie release; Jon Stewart’s exit from The Daily Show; the best and the worst of the Taylor Swift mega-marketing machine; Google shutting down Helpouts; Facebook’s Legacy pages; plus great new apps and important stats and much more. Worst Digital Cases How Not To Use Social Media Google Shutting Down Helpouts Jon Stewart Leaving The Daily Show Taylor Swift Threatens Ex-Guitar Teacher With Lawsuit Taylor Swift Sending Cease &…
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    FRANk Media

  • This Heart-Warming Ad Council PSA Reminds Us We’re All Human Underneath

    Vanessa Romp
    3 Mar 2015 | 7:37 pm
    This Is Guaranteed To Make You Smile! This poignant three-minute spot, for the “Love Has No Labels” campaign from the Ad Council in the US, hopes to shake people up and help them realise that everyone holds biases, even if they aren’t aware of them. To illustrate this idea, the Ad Council set up a →
  • Social Media Statistics Australia – February 2015

    Tracy Lynch
    2 Mar 2015 | 5:44 pm
    Social Media Statistics Australia – February 2015 Statistics compiled by for February 2015. 1. Facebook – 13,800,000 users (steady) 2. YouTube – 13,500,000 UAVs 3. – 6,100,000 4. Tumblr – 4,700,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,300,000 7. Blogspot – 2,850,000 8. Twitter – 2,791,300 Active Australian →
  • Forget about brand loyalty, reach for the stars instead

    Tracy Lynch
    17 Feb 2015 | 9:55 pm
    Engagement is getting a rough time of it lately. Particularly when it comes to brands with all stats and facts suggesting that people don’t interact with brands, never mind want to engage with them or have a long lasting relationship with them. Shock horror if you’re a marketeer, but no surprise if you’re a human being… →
  • Social Media B2B Group – Members Wanted!

    Martyn Thomas
    11 Feb 2015 | 1:54 pm
    In conjunction with Dr Michael Valos, senior lecturer at Deakin University we are looking to recruit a social media B2B group of about 15-20 people. The intent is to meet up a few times a year to share learnings and discuss this ever evolving space to collectively move the debate forward. B2B is the most →
  • Location Tagging: What’s being said on social media at an event?

    Tracy Lynch
    5 Feb 2015 | 7:26 pm
    Wondering what one side of the stadium is saying at the game? The folks over at Geofeedia wanted to know what the crowd inside the stadium were sending out to their social followers as they watched the Super Bowl. And what better way to do this than to create a geofence around the stadium and →
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    Number Direct » Articles

  • A Peek At Samsung’s Galaxy S6 And S6 Edge

    Kathryn Kearns
    4 Mar 2015 | 5:27 am
    It seems Samsung's new duo have been taking style tips from their rival smart phone, the iphone 6. Let's take a closer look. The post A Peek At Samsung’s Galaxy S6 And S6 Edge appeared first on Number Direct.
  • Amazing Tech On Kickstarter This Month

    3 Mar 2015 | 8:47 am
    This month, in our regular round-up of the coolest new tech on Kickstarter, we are featuring some of the smartest and most groundbreaking innovations ever. The post Amazing Tech On Kickstarter This Month appeared first on Number Direct.
  • The Ultimate Guide To Vodafone Offers, Extras, Freebees And Rewardz

    Kathryn Kearns
    26 Feb 2015 | 2:13 am
    If you can’t tell your Vodafone 'Freebees' from your 'Rewardz' and are unsure of what you’re entitled to, this guide could help you out. The post The Ultimate Guide To Vodafone Offers, Extras, Freebees And Rewardz appeared first on Number Direct.
  • Today Is The Last Day You Can Use Orange Wednesdays

    25 Feb 2015 | 1:39 am
    The mobile network EE, which now owns Orange, has decided to finally close the curtain on its 2-4-1 offer. Today is the final day you can use it. The post Today Is The Last Day You Can Use Orange Wednesdays appeared first on Number Direct.
  • What To Do Once You’ve Bought A Wowcher

    24 Feb 2015 | 2:37 am
    What happens once you choose to purchase a Wowcher deal though? Many people remain confused about what to do after they've bought one. We hope to explain. The post What To Do Once You’ve Bought A Wowcher appeared first on Number Direct.
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    My Online Smart Educational System

  • Improve Your Page Rankings

    Richard Wallen
    26 Feb 2015 | 8:43 pm
    Using Keywords to Improve Your Page Rankings Search engines are powered by the words users enter when they conduct searches. These are called “keywords.” Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine […]
  • #Formula2015 Has Launched!

    Richard Wallen
    23 Feb 2015 | 9:33 pm
    Post by Shannon Tice Lavenia.
  • Search Engine Optimization Made Easy

    Richard Wallen
    16 Feb 2015 | 8:11 pm
    SEO Made Easy Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines. The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s […]
  • Sales Pages That Convert

    Richard Wallen
    12 Feb 2015 | 8:54 pm
    How to Write Sales Pages that Covert The 10-Step Structure for Sales Pages That Sell Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub Headline 3. Presentation of the problem 4. Introduction of your product as the solution 5. Social Proof 6. Bonuses 7. Offer 8. Guarantee 9. […]
  • Free Marketing: Other Social Media Sites

    Richard Wallen
    5 Feb 2015 | 3:43 am
    Free Marketing Using Other Social Media Sites The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher. […]
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    TheeDesign Studio

  • 3 Important Features of a Legal Website

    Katie Sommerfeld
    4 Mar 2015 | 4:00 am
    In this dog-eat-dog world, what comes down to winning the business is typically how well you market yourself. And one of the best ways to for lawyers to market themselves is by having a clean, professional looking website. Having a client call your law firm can come down to how easy the user can navigate your website. Can potential clients understand what type of law you practice? Does your website provide accurate and easy to read information? Does your call-to-action entice clients to call or request information? These are all important features that your legal website should include to…
  • TheeDesign Studio’s 11 Year Steel Anniversary Party

    Lauren Curatola
    3 Mar 2015 | 4:00 am
    TheeDesign’s commitment and passion to our customer’s success is as strong as steel, and we want to celebrate with you at our 11 Year Steel Anniversary Party! Get ready for another exciting party to celebrate the adventures of TheeDesign Studio. We’re calling all superheroes to get to The Hive lightning fast on April 2nd to revel in another amazing year AND give back to the Raleigh community. We’re partnering with the United Way’s Teaming for Technology (T4T). T4T provides refurbished computers and electronic devices to schools and nonprofit organizations throughout the…
  • Why Should I Use WordPress?

    Eric Warncke
    2 Mar 2015 | 4:00 am
    You’ve been hearing about WordPress, but you aren’t sure why you should switch your website to their platform. This article will explain the major advantages and features of WordPress, as well as why you should use it for your website. > Not just for blogs It is a common misconception that WordPress is exclusively for blogs. While it is true that WordPress has a wonderfully simple blogging tool, this is only a small portion of what WordPress can do. WordPress has the ability to function as a static website, e-commerce website, corporate website, online newspaper, image board, or…
  • Marketing your Google Hangout

    Sharon Dawson
    25 Feb 2015 | 4:00 am
    We recently explained on our blog what a Google Hangout is and how this free video conference tool can be an asset to your company. Now that you’ve learned the basics of setting it up, you’re ready to go live, right? Wrong. There’s one more step you need to do for your Google Hangout: market it. A Google hangout isn’t like the baseball diamond in the movie Field of Dreams “If you build it, he will come”. You’ll need to drum up some people to attend and watch your program. Once you create the Hangout page, you’ve got a great start, but no one will know it’s out there to view…
  • The Benefits of Using a Local SEO Company

    Rob Delory
    23 Feb 2015 | 4:00 am
    Localized SEO has become somewhat of an art form. Over the years, the search engines have become more adept at determining the intent of a search query to provide results that are more tailored and relevant to an individuals’ needs. Because of this, Google, Bing and Yahoo have to rely on more than just search terms to give them a better understanding of how to categorize websites for particular areas. When discussing search engine optimization with marketing agencies, you’ll find the conversation will consist of topics such as quality content, site speed and backlinks in addition to…
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    ME Marketing Services, LLC

  • Social Proof is More than Numbers

    Ani Alexander
    4 Mar 2015 | 4:30 am
    Ani Alexander By Guest Author Ani Alexander   We chase digital numbers with the hope that those numbers will prove how awesome we are… These days, people are obsessed by their website traffic. On Twitter people offer you thousands of followers for only few bucks. Many even do ridiculous things in order to get likes for their Facebook pages. But most of us forget one simple truth. Those numbers represent people. They are human beings who breathe, feel and think. When we are building our e-mail list, we are not ending up with list of addresses with a nice-looking @ sign in-between. We…
  • Your Business Needs to be a Purple Cow

    Mandy Edwards
    3 Mar 2015 | 4:30 am
    Mandy Edwards Yes, I said your business needs to be a purple cow. Crazy, right? Let me explain. At a marketing breakfast our local Chamber of Commerce hosted recently, one of consultants with the Georgia Small Business Development Center told us about this so-called purple cow. See, she had just read Seth Godin’s book, Purple Cow. To sum up her synopsis of the book, when a potential customer is looking at businesses, the first one may be appealing, and then the second one kinda interesting, but then the third, fourth and fifth and so on blended together. Nothing set them apart. Seth…
  • What Do I Need to Know About Freelancing?

    Jennifer Hanford
    25 Feb 2015 | 4:30 am
    Jennifer Hanford The Pros and Cons of Freelancing When I first began seriously thinking about starting my own business in 2013, I had little idea what I was in for. Freelancing was a term I had heard of, but never really imagined doing it myself. Even though I come from an entrepreneurial family, I initially chose a different career path for myself in “Corporate America.” I started working at IBM within a couple of years of graduating from college and thought I was set for life. However, life did catch up with me, in the form of marriage and two wonderful children. Somehow, climbing that…
  • Why You Have to Be Transparent in Your Business

    Mandy Edwards
    24 Feb 2015 | 4:30 am
    Mandy Edwards Being transparent in your business is very important in the age of digital marketing and social media. You can Google just about anyone or anything. Dig harder and you can find the truth even if they won’t admit it. Being transparent is more than being honest, it’s building an honest relationship. As in real life relationships, those built on lies (dishonesty) never last. For my business, I do my best to be as transparent as possible. I will own up to my mistakes, no matter how embarrassing they are or even if they will cost me a client or business relationship. Most won’t…
  • Giving credit where credit is due

    Mandy Edwards
    19 Feb 2015 | 4:30 am
    Mandy Edwards Last week I was very excited to find out I was on the Top 100 Social Media Power Influencers list. This was the list previously published on Forbes, but now hosted by StatSocial. I’ll be honest, I hate these lists. I just wrote a post about it a few weeks ago. Why? It’s populated by the same people, some who deserve it, and some who don’t and some of the people who DO deserve it get left off. So when I found out I made this list I was floored. Actually I was giddy as a schoolgirl. However at the same time I felt like a hypocrite – I had just written about why these…
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    Minneapolis Social Media Marketing

  • Pinterest for Business: Getting Started

    Malena Larsen
    23 Feb 2015 | 11:33 am
    What do you think of when someone mentions Pinterest? Maybe you think of women showing other women what food and clothes they like, or maybe you have no idea what it is and you don’t care. Ambivalence is an easy way to go about thinking about the social media platform, but it’s in your best interest to remember Pinterest. Pinterest for business is getting easier and easier, but it’s important to not take for granted! The whole “women showing their friends stuff” isn’t totally off. About 80% of Pinterest users are women. But this doesn’t mean that when you go on Pinterest,…
  • Twitter for Business: Why Favoriting Tweets Is Worth Your Time

    Jens Pinther
    16 Feb 2015 | 11:53 am
    We know that when using Twitter for business, engagement is everything. Yet especially if you use a 3rd party software when managing your social accounts like Twitter, it might seem like retweeting and replying to tweets are the only important parts of Twitter engagement. Some 3rd party software, while very useful, does not always keep track of favorited tweets. So, why would you favorite a tweet? Don’t get me wrong–retweeting and @replies are so important to Twitter engagement, and you’re going to need a lot of these two to lead a successful online marketing strategy.
  • Is It Love At First Sight? Content Curation For Your Audience

    Nicole Harrison
    13 Feb 2015 | 6:11 am
    Is it love at first sight? This is a great question to ask yourself when it comes to content curation to share on your blog and social media channels. With all the conversations about strategy and approach, messaging and creating content that will convert readers to customers, it comes back to a basic principle in social media—are you creating content that your audience will love? If you can’t answer “yes” to this question, then it’s time to rethink your approach. While it sounds quite simple, often it’s more difficult than it sounds at the outset. The truth is, there…
  • New Social Media Experts – Not the Young People

    Nicole Harrison
    12 Feb 2015 | 7:27 am
    Young people grew up with social, but do they know how to be social? First of all–let’s dispel the myth that young people have some great advantage with social media because they were raised with it as part of their lives. I often hear this when speaking to groups of business professionals. The belief is that social media is something young people get, while us older people are left trying to figure out what the heck to do with this stuff. It’s simply not true. Look at this youngster! Yes. Most younger people and millennials know how to upload and post on social media…
  • Getting the 101 on Google Plus’s +1

    Malena Larsen
    6 Feb 2015 | 5:07 am
    With so many people using Google+, it seems like it should be easy to get people to add you to their circles and to get those followers to +1 your posts. Well, with many small businesses and entrepreneurs fighting for attention, getting engagement is sometimes easier said than done. However, with the right tips in mind, +1s will be coming your way in no time. What’s a +1 on Google Plus? First, let’s talk about what a +1 really is. It’s similar to a “like” on Facebook or a “favorite” on Twitter. It’s pretty much saying, “This is cool!” It makes sense people want more +1s…
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    Oracle Social Spotlight

  • Social Insights from the #LeadOnCA Watermark Conference

    Maggie Schneider Huston-Oracle
    25 Feb 2015 | 12:56 pm
    By Meg Bear, Group Vice President, Oracle Social Cloud Platform Yesterday was an inspiring day of thoughtful discussion at the Lead On Silicon Valley Watermark Conference for Women. Over 5,000 people gathered to discuss the issues that matter the most to women in the workforce. I am proud that Oracle sponsored this fantastic event to support the development of women leaders. Moderated by Cindy Solomon (@CindySolomon), I spoke with Juliet de Baubigny (@JulietDeb1), Jami McKeon and Rima Qureshi about how organizations create courageous innovation within the workforce. These discussions didn’t…
  • 5 Emerging Themes for 21st Century Business

    Maggie Schneider Huston-Oracle
    23 Feb 2015 | 9:02 am
    When you look at the nexus of forces impacting business today we can clearly see momentum building.  Each of the themes noted below is already happening, albeit at varying stages, in businesses across the globe. The continued innovation and speed of technology, coupled with the rise of millennials, will drive a tipping point in the next 12 to 36 months that will have a material impact to the business of business. Cultural Change Will Be the Driver for Modern Business Success: Change is hard. But as Richard Branson said in a recent blog, “A company that stands still will soon be…
  • Oracle Social Joins Facebook Marketer Partner Program

    Oracle Social Cloud-Oracle
    18 Feb 2015 | 9:45 am
    Oracle Social Cloud is proud to announce it has joined the Facebook Marketing Partner program. We are committed to making your social marketing easier, simpler, and more complete through constant innovation and responsive customer service. Put simply, your success is our success. Working with major platforms like Facebook allow us to stay ahead of the digital marketing game through innovation and real time analytics. For example, General Motors uses Oracle Social Cloud to improve their customer’s experience and in turn, increase revenue. Rebecca Harris, GM’s Global Social Media…
  • Converting Likes to Profits: How Polaris Harnesses the Power of Social

    Oracle Social Cloud-Oracle
    17 Feb 2015 | 12:36 pm
    How does a company convert "likes" into dollars? Most businesses are acutely aware of the importance of social marketing for customer service and brand awareness. As this recent McKinsey report shows, businesses understand the importance of social tools but are still struggling to maximize their potential. A recent Forrester report showed that a majority of businesses aren’t leveraging social listening to uncover actionable business insights. There are, however, some companies that are ahead of the curve and using social to enable key parts of their business from marketing to…
  • VIDEO: Oracle President Thomas Kurian on Marketing & CX

    Oracle Social Cloud-Oracle
    11 Feb 2015 | 5:27 am
    Perhaps no other business role has more to gain – and lose – in the ever-important world of customer experience (CX) than today’s marketer. Customer centricity and CX have become the leading strategic focus across almost every business around the globe. And yet there’s still no clear-cut winner on who owns customer experience. What is clear, however, is that marketing and its numerous customer touch points has the greatest opportunity to take the strategic wheel with today’s empowered, digital, social and mobile consumer. Gartner analyst Laura McLellan cited 10 “proof points” on…
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  • Strikingly: The Enterpreneur’s Shortcut to Easy, Affordable and Stunning Websites

    Anne Reuss
    3 Mar 2015 | 3:00 am
    If you aren’t ready, don’t have the money or time to claw your eyes out at 1 AM trying to figure out how to build a new site or webpage from scratch, this post is for you. By the time 2015 rolled around, I was longing for a change. I had a new blog and vision in mind but I wanted something simple, beautiful and powerful. And affordable. ASAP. Enter: Strikingly, who is is devoid of such complications for the novice website builder, headaches and creative barriers. Even if you’re not looking to redo your website, you can use Strikingly for exquisite landing pages, a way…
  • Community Engagement: Lessons from Tom Krieglstein of Swift Kick

    Kat Shanahan
    2 Mar 2015 | 5:28 am
    At the first Association of College Unions International Region V conference this past November I was fortunate to be able to meet Tom Krieglstein, co-founder of Swift Kick (among other businesses). Swift Kick focuses on helping colleges create, increase, and measure student engagement. What caught my attention was that he is also the founder of #SAChat, which is a community for student affairs professionals that thrives on and off-line. The philosophy and key takeaways from the development of the #SAChat community can be applied to any community – online or off. Based on information shared…
  • Your SEO Insider (No. 33): “Mobile Friendly” to be Ranking Factor, URL best practices

    Brent Carnduff
    1 Mar 2015 | 5:38 am
    Welcome back SteamFeeders! A busy week in Mountain View, CA this week as Google announced the upcoming addition of “mobile-friendly” as a ranking factor, and continued with  tests and changes to other search elements. Read on for the best tips and biggest news from the world of search engines and SEO from the week of February 22nd – February 28th, 2015 Don’t miss: “Mobile-Friendly” confirmed as a ranking factor Best practices for URL structure Google My Business now requires a “Primary” category SEO Tips and Best Practices Local SEO 1.
  • 3 Ways to Deliver the Right Digital Experiences for Your Customers

    Jeannie Walters
    25 Feb 2015 | 3:36 am
    There’s an interesting discussion right now around how to define digital experience. Or is it omnichannel? Or should we still call it online, even if we’ve reached the moment when mobile is now used more often than personal computers? And yet…so many experiences are lacking what users really need. We’re often asked to evaluate the end-to-end customer journey and digital experiences are a big part of that journey, no matter what sort of business you have. Considering these ideas will inspire your business provide the best digital experiences for the customer when they…
  • Startups: How to Blog When You Don’t Have Time to Blog

    Linda Dessau
    24 Feb 2015 | 3:56 am
    As the founder of a startup, you likely wear many hats and sleep few hours. It’s a life that’s not for the faint of heart, but if you’ve chosen it (or it’s chosen you), you get done what needs to get done. What about your marketing? Are you so busy being awesome that you’re missing opportunities to show prospective customers, partners and fans just what makes you so awesome? Blogging helps you gain trust with your audience by sharing free, helpful information. Even better, it also reveals some of the personality, insight, knowledge and experience that’s makes you and your startup…
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    Devumi Blog

  • Using Twitter Ads to Increase Sales: Good or Bad?

    Matthew Y
    27 Feb 2015 | 4:04 am
    We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. A first point to consider, before we get too far into this, is that Twitter themselves found that 76.3% of their tweeters use mobile devices to get online. If your mobile strategy is at zero you may want to consider bumping it up a bit to help better appeal to the Twitter audience’s needs.   The good points about…
  • How to Increase Twitter Engagement Levels – Get Active!

    Matthew Y
    20 Feb 2015 | 1:48 am
    Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. First, I’m not going to be so boring that I say “use hashtags and links.” If you’re not doing that already, please give your Twitter account to someone else. I will also be throwing some actual examples in. We’ll call it show AND tell! Increase Twitter engagement levels in 7 easy ways…
  • Social Media Data Analysis: How to Build your Plan

    Matthew Y
    18 Feb 2015 | 1:29 am
    The Devumi blog is chock full of ideas to help move your social media marketing forward. If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. How you can make a bit of sense of all this is through social media data analysis. Without good social media data analysis you may find your stumbling in the general direction of…
  • Pinterest App Pins: How, and What, to Use Them For

    Matthew Y
    13 Feb 2015 | 1:25 am
    Yesterday, February 12, 2015,  saw the unveiling of the new Pinterest app pins to the general public. These are an add-on to the already existing pin structure. Nothing is changing in a drastic way. The Pinterest experience is just being enhanced – especially for those who love apps. A note; this is only rolling out for Apple apps, those with Android or Windows phones will have to be patient. All the iPhone lovers out there, and those who want to be marketing to iPhone users, this is for you! Pinterest app pins – How do they work? As I said, nothing is changing here with the…
  • 7 Tactics To Get Free Twitter Followers

    11 Feb 2015 | 6:51 pm
    Anybody who is active on Twitter wants to get more followers, right? Whether you’re on Twitter for your personal use, or if you have business goals in mind, more followers equal greater social influence. There are several methods for increasing your Twitter followers, but there’s nothing better than a free gift. Devumi is offering 50 free twitter followers for anybody with a Twitter account and an email address. That’s right, totally free. No credit card, no following back, no nonsense whatsoever. Just a nice little kickstart for those who have been struggling get their Twitter presence…
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    Social Shmooze

  • Stop Losing Traffic From A/B Testing

    Social Shmooze
    12 Feb 2015 | 2:09 pm
    The best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold when you take it away from them. That’s a bummer and your one-size-fits all website is doing a big disservice to a large chunk of your audience. With personalization you can have the best of both worlds by showing each visitor what they want most. Your visitors will have a more…
  • 8 Compelling Ways To Tell 140 Character Stories On Twitter

    Social Shmooze
    2 Feb 2015 | 9:49 am
    With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet. - Read article: - Social Shmooze
  • 3 Often Forgotten LinkedIn Tools That The Pros Use

    Social Shmooze
    2 Feb 2015 | 9:49 am
    There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even future employees. - Read article: - Social Shmooze
  • 9 Effective Email Unsubscribe Pages

    Social Shmooze
    2 Feb 2015 | 9:49 am
    One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they’re not actually interested in your content after all. – Read article: - Social Shmooze
  • 3 Simple Ways to Personalize Content by Referral Source

    Social Shmooze
    2 Feb 2015 | 9:49 am
    Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” – Read article: - Social Shmooze
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  • How To Use Trello To Manage Your Content Marketing Team

    Roy Povarchik
    24 Feb 2015 | 7:13 am
    One of the key things to stay productive at work is to use the right tools and to be in complete sync with your team. I’ve tried them all. Asana, Podio, Wrike – name it – I’ve tried it. A few months ago, Lior Frenkel, Founder of the The NuSchool convinced me to fully go into Trello and start using it as my only project management tool. And boy was he right. I’ve started using it with some of my clients (Captain Up and Powtoon were the first to fully go on board with this) and we have been using it for our team here at the office as well. For me, the problem with using new…
  • How To Get The First 1,000 Users For Your Startup

    Roy Povarchik
    9 Feb 2015 | 1:19 am
    “How can I get my first 1,000 users?” Is one of the most popular questions I get asked whenever I do consultations or meet a new client. Last week, specially for Ledel’s FlyBudapest conference, I teamed up with (the amazing!) Ben Lang to answer that question. In a 45 minute talk, we shared 6 best practices on how to acquire the first users for your startup. For those who didn’t get a chance to come to the conference, we’ve uploaded the talk slides: How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lang) from Roy Povarchik P.S Would you want to see this…
  • These WordPress Plugins Are The Hidden Secret Behind Some Of The Best Bloggers Success Stories

    Roy Povarchik
    26 Jan 2015 | 3:30 am
    Being a good blogger and producing high quality content is damn hard but luckily, there are some tools that can help make your job easier. Two weeks ago, Neil Patel published a list of 11 tools and services every blogger should use to make their journey “a bit easier and more successsful.” In his post, Neil shares tools that will help you with your writing, building links, and getting better understanding on what works for your blog. Today, I want to share with you 9 WordPress plugins and one tool that will help your blog posts, almost magically, get more clicks, more shares…
  • Get More Out Of Your Twitter Marketing – The Complete Twitter Analytics guide

    Roy Povarchik
    13 Jan 2015 | 8:31 am
    The search for the perfect Twitter analytics tool has been on since the first time someone asked “How do you measure social media ROI?” While there are some great tools social media managers and content marketers can utilize to get more out of Twitter (Followerwonk, Tweepi, and Twtrland, or even Buffer, come to mind), it feels like the native Twitter analytics dashboard Twitter rolled out a few months ago hasn’t been getting much attention. I feel that, while Facebook insights have been highly praised, most marketers overlook Twitter’s attempt to give marketers some extra data.
  • These 4 Tips Will Help You Increase Your Referral Program Share Rate By 3.6% Instantly

    Roy Povarchik
    22 Dec 2014 | 1:01 am
    Referral programs, when done right, can be a powerful user acquisition channel. According to Friendbuy’s CEO, using referral programs can lower your Cost Per Acquisition to under $2 and sometimes even less than one dollar, which makes it a very desirable tactic to master. While in theory most referral programs sound like they should work brilliantly (why shouldn’t everyone share this link in order to get a $10 discount on their purchase?!), for most it still hasn’t become the user acquisition channel they’ve hoped for. But why do some companies manage to acquire…
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    eCommerce Innovators » Buzz Words

  • Infographic: Millennials Prefer Live Chat for Speed and Convenience

    Shoshi Shapiro
    5 Feb 2015 | 12:31 am
    With 80 million members of the largest generation in U.S. history who have a spending power of $200 billion annually by 2017, the Millennials are a target audience you can’t afford to ignore.  Millennials expect a fast response from customer service, access to brands anytime, anywhere and they prefer to communicate via text.  For businesses this means that you must have live chat.The post Infographic: Millennials Prefer Live Chat for Speed and Convenience appeared first on eCommerce Innovators.
  • Social Media And SEO

    Shoshi Shapiro
    19 Jan 2015 | 5:13 am
    Do social signals and links from Facebook and Twitter factor into the Google search algorithm?The short answer is no, Google does NOT use social media data in their search results BUT that does not sufficiently tell the whole story.The History of Social Media and SEOIn May 2010, Matt Cutts, head of Google’s Web Spam Team, mentioned in a Webmaster’s video that Google does not use social media in their ranking algorithms. In December 2010, Matt Cutts did a turn around in this Webmasters Video and when asked him to confirm that Google uses Twitter and Facebook links as a ranking signal he…
  • Maximize Your Facebook For Business Page Impressions

    Shoshi Shapiro
    9 Nov 2014 | 3:47 am
    Organic Reach on Facebook is NOT deadEvery social media marketer and business owner who has been using Facebook for more than a year or two understands the frustration that I am referring to when I say that it is extremely disheartening to take a look at the number of impressions that a post that you thought was really great (and 2 years ago would have gotten fabulous organic reach) and see this:At one point, in an attempt to relieve some of my frustration, I tried to research what types of things I should be posting to maximize my organic reach.  I found TONS of blog posts and articles…
  • How to Connect Your Google+ Business Page to Google Maps

    Gordon Sutker
    5 Aug 2014 | 1:18 am
    Why Your Business Has 2 Google+ Pages & How to Merge Your Maps & Reviews With Your Google+ PageGoogle+ for business has so far been easy and straightforward.You create a Brand Page for your business, join communities, interact with your communities/experts in your field and share great content.So where are your Maps location and reviews? Do they fail to appear on your Google+ Brand Page? Probably. Your Maps location and reviews are on a separate Google+ page for your Verified Local Business and no one told you. Many people are left confused, bewildered and sad. (I know I was)FEAR NOT,…
  • Marketing to Millennials Requires Authentic Interaction

    Fran Jakubowicz
    12 Jun 2014 | 3:13 am
    Here’s an interesting fact: Millennials (a group which consists of people born roughly between 1980 & 2001) are the largest target market in existence. They are bigger than the Baby Boomers, Generation X, and any other generation that you can think of.So, the Earth is crawling with these people, and marketers (as they are known to do) have taken note.But marketing to millennials (a generation which, by the way, will be worth $200 billion by 2017) is no simple task, and offers up new and interesting challenges which have changed the way that brands go about communicating with their…
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  • Social ROI: Are We There Yet?

    Carter Hostelley
    23 Feb 2015 | 10:09 am
    Remember those road trips with family or friends when you were growing up? There was always someone (maybe you) in the car that kept asking that annoying question: “Are we there yet?” That’s what it feels like sometimes when we’re […]
  • When Does Social Selling Become Just Selling?

    Megan Tonzi
    16 Feb 2015 | 11:32 am
    Over the past few years, the term “social selling” has become quite popular.  You can sign up for webinars, download eBooks, take courses, and more, all to learn how to socially sell.  However, at what point does social selling become […]
  • Did Forrester Research Just Say That Social Media Doesn’t Work?

    Carter Hostelley
    1 Feb 2015 | 1:30 pm
    Over the last few weeks, I’ve been hearing how Forrester Research came out with a new report saying: “Marketers use social networks like Facebook and Twitter to engage customers and prospects… but it’s not working”. Now as someone who earns […]
  • Social HR is Here to Stay – What’s Your Plan?

    Judith Velasquez-Intrieri
    26 Jan 2015 | 11:45 am
    The logic is pretty simple: as long as there are organizations, there are human resources; and as long those human resources use computers, the Internet and mobile devices to communicate with one another, there is social media. What started out […]
  • 8 Ways to Make Your Customers Look Awesome on Social Media

    Carter Hostelley
    28 Dec 2014 | 1:42 pm
    How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? […]
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  • How to Choose Software to Meet Your Needs

    Nurdin Budi M.
    1 Mar 2015 | 8:42 pm
    How to select the software to meet your needs - this time with the increasing demand and the amount of competition all are required to have a powerful tool and can be used as something that helps you in many ways.You can certainly find a variety of software available in the market. However, with the increasing number of software available in fact it may make you confused to select it.What should you do to find out the best and match you? Below are some tips for choosing the software to fit your needs at a price that is saving:1.FeaturesIn the market, there are several software available at…
  • Optimizing AdSense with The Large Size Picture

    Nurdin Budi M.
    28 Feb 2015 | 11:18 pm
    There are many ways to optimize revenue from Adsense. Some may use the quick way, but it certainly had a greater risk. If you do that, you should consider the impact that you will get it later.To get a good idea you need the user group, or link wheel. In addition, other matrix is also needed to support it. For example, how many times your page appear in some time and also how much of which is derived from the many visitors every time, it is to figure out whether you are using an effective manner or not.Once you have set up the user in a group, then make sure to convey this information…
  • Advertise on Facebook? What Should?

    Nurdin Budi M.
    27 Feb 2015 | 9:33 pm
    During this time you may see and plenty to read articles that say that advertising on Facebook is a great way to market your products online. It was true, but there is one thing you should know about the ad through Facebook.Facts about advertising on Facebook, we can first free ad on Facebook but the range is not too large, and secondly we can ad on Facebook with to pay amount of money to them, and it is guaranteed to expand your advertising reach. But that part of the problem is we have to pay some money in a certain time as long as we still want to remain in promoting advertisements by…
  • Tips for Choosing and Using Registry Cleaner

    Nurdin Budi M.
    27 Feb 2015 | 8:49 am
    Are you having problems with your PC? If you have to use a PC long enough, sooner or later you will run into problems. One of the most common PC problems to do with the registry.The registry is an integral part of your operating system. This is where your computer keeps a record of installed programs, open certain files, and other details. To put it simply, your registry is your computer's private secretary. Without your secretary, you will be confused as to which key locker that is or how to find the address of a particular customer.When your PC is having problems registry, your computer can…
  • Secrets to Get $ 100,000 from Google AdSense

    Nurdin Budi M.
    26 Feb 2015 | 10:02 am
    When we began to have health problems that make our work a real job, then the book should find a way to make money with ease. Although there are some many programs that can be done, then we can choose AdSense. Google has established a large company for many years, and we know whether there are people who would be a legitimate company to be able to pay us.Therefore, of course, we must find ways to build a website and make money on the internet. Perhaps we can imagine, is not easy to create a website for people who have never experienced. However, if we keep on trying to find a way, we can…
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    Digital Self Marketing Advantage

  • LinkedIn to Real Life (Part 2: Managing Connections)

    Denny McCorkle
    7 Feb 2015 | 11:42 pm
    Tweet Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for organizing and managing your connections on LinkedIn for increased networking convergence.  LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making […] The post LinkedIn to Real Life (Part 2: Managing Connections) appeared first on Digital Self Marketing Advantage.
  • LinkedIn to Real Life (Part 1: Making Connections)

    Denny McCorkle
    11 Jan 2015 | 11:17 pm
    Tweet Successful personal branding and job search requires both social media and physical networking. This blog post offers 13 connection strategies for the convergence of these networking efforts when using LinkedIn.  It is easy to get lost in social media networking and forget about traditional physical networking. However, they complement each other and require convergence. […] The post LinkedIn to Real Life (Part 1: Making Connections) appeared first on Digital Self Marketing Advantage.
  • Networking Convergence: When Digital Meets Physical

    Denny McCorkle
    3 Dec 2014 | 5:01 am
    Tweet Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement. Social media networking is a lot like physical networking.  Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and […] The post Networking Convergence: When Digital Meets Physical appeared first on Digital Self Marketing Advantage.
  • A Social Media Thanksgiving 2014 (with PB&J Snacks)

    Denny McCorkle
    24 Nov 2014 | 11:09 pm
    Tweet Thanksgiving is a time for thanks. With this blog post I give thanks for the social media platforms and tools that have guided me on the social web.  Social media is now embedded deeply into my life and my career. Since my blog is about using social media marketing for personal branding and job […] The post A Social Media Thanksgiving 2014 (with PB&J Snacks) appeared first on Digital Self Marketing Advantage.
  • The Secret to My Secret Social Media Success

    Denny McCorkle
    20 Oct 2014 | 12:03 am
    Tweet Unnecessary focus on traditional social media metrics causes unwelcome anxiety and stress. This blog posts explains a more realistic metric for measuring success and for justifying the use of social media for personal branding and job search. When it comes to social media, social sharing, and personal branding, I am no longer an enthusiast.  […] The post The Secret to My Secret Social Media Success appeared first on Digital Self Marketing Advantage.
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  • 5 Tips on How To Find Long-Tail Keywords for Search Engine Marketing

    Alex Noudelman
    3 Mar 2015 | 11:57 am
    Ranking well for highly competitive keywords is extremely hard for a small business owner. That’s why it’s well advised by Search Engine Marketing experts to target specific and less competitive ones (long tail keywords). There are many benefits to targeting long-tail keywords. If you’re running PPC ads, the keywords are a lot less expensive. In SEO, the keywords are more likely to rank sooner than their shorter counterparts. Here are 5 effective ways to identify the kind of keywords that will keep the traffic flowing to your website: 1. Google Suggest All you have to do is to type your…
  • Google Changes Its Search Engine Algorithm Adding Mobile Criteria

    Sjaak (Jacob) van de Pol
    2 Mar 2015 | 10:13 am
    Google is testing a new approach that will help improve its search results and provide a better web experience for mobile users. The search engine will be more likely to reward websites that have a mobile-friendly interface and penalize those sites that provide inconvenience or problems for mobile visitors. Webmasters who don’t have a mobile-friendly site will receive a fair warning from Google to fix the mobile websites and make their sites more accessible for mobile users. Those sites that pass a mobile-friendly site criteria, will receive a “mobile-friendly” tag next to their…
  • Social Media Goes Crazy About #TheDress: What Colour Is It Actually?

    Olga Mestnikova
    27 Feb 2015 | 9:35 am
    Scottish singer, Caitlin McNeill and Sarah Weichel are the most talked about people on social media. Why? Last Wednesday, Caitlin innocently shared an image of a dress on her Tumblr account under the name, “Swiked”. Shortly after the post went live, Sarah Weichen found herself inundated with comments about the lace flock because her Twitter handle was @swike and Instagram name was @swike. “Guys please help me – is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the f**k out,” she wrote next to the picture. In just two…
  • 4 Proven Tips that Help Successful Brands Drive Engagement on Twitter

    Sjaak (Jacob) van de Pol
    26 Feb 2015 | 11:00 am
    With over 284 million active users and 500 million Tweets sent per day, Twitter has become one of the top and most powerful social media channels thanks to mobile usage. 80% of active Twitter users are accessing the social media channel through mobile devices. Brands that are successful on Twitter are sharing more engaging content to connect with their followers, spending more time on Twitter and are engaging their followers by using a more effective content strategy. 1. Tweet 1-6 Times per Day Successful brands tweet at least once a day on Twitter. Furthermore, 82% of brands are tweeting 1-6…
  • Yelp Takes A Stand Against Scam “Reputation Management” Companies

    Jim Bensimon
    25 Feb 2015 | 8:10 am
    We all know how devastating a negative review on Yelp can be to your business. Most people don’t go straight to Yelp with their concerns about a malicious attempt to harm their online reputation. They simply Google themselves and if nothing shows up, then they believe that the review is virtually non-existent. That’s where many organizations impacted by Negative SEO have it wrong. A few weeks ago, Yelp released a statement through their VP of Communications & Public Relations about the increase of misleading reputation management companies. They define the agencies as those that…
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    Driftrock Blog

  • Facebook Multi Product Ads: The Complete Guide For Better Results with Ads

    Gabi Barbosa
    17 Feb 2015 | 10:57 am
    There’s been a lot of talk lately about Facebook launching a new type of ad: the multi product ad. You might have seen them around your news feed. Facebook is rolling it out now across its ad accounts – on Power Editor - starting in the United States, but if you are a Driftrocker, you got early access to them last month on our new Ads creation tool Create. If you don’t have access to them yet, or dislike Power Editor, you can request a demo of Create to get started with these ads. As with any new type of ad there's a lot of uncharted territory, but we've been using them since…
  • How to create Facebook ads easily with Driftrock Create

    Gabi Barbosa
    2 Feb 2015 | 4:04 am
    It’s here! Our new tool Create is finally out in private beta, and we’re giving it to testers for feedback. Driftrock Create is an ultra fast Facebook ad creation tool, with the aim of allowing you to go from 0 to 100 ads in 60 seconds. Request beta access What are the features? Driftrock Create combines the powerful capabilities of Power Editor with the easy to use flow of Facebook’s ads manager. You can customise your bidding strategy and how you want to pay for your Facebook ads, and you also have all the advanced targeting capabilities of PE. Best of all, you can create multi…
  • Top 5 Digital and Social Advertising Trends for 2015

    Gabi Barbosa
    29 Dec 2014 | 9:52 am
    There is nothing constant about the digital landscape, and this year, like all the previous ones, saw some interesting changes in the digital advertising sector such as Twitter's objective-based (CPA) campaigns, the introduction of ads on Instagram and, of course the re-launch of Atlas, after being acquired by Facebook. With 2015 coming to a start, we marketers are all busy planning and strategising for the year ahead, so we've put together a list of trends that we think are going to have great impact in the social advertising industry. 1. Social shopping in THE year for ecommerce…
  • How to automate your Facebook Custom Audiences using Infusionsoft

    Matt Wheeler
    7 Nov 2014 | 5:43 am
    If you use Infusionsoft, it's likely that it's the heart of all your customer email communication. But that's not the only place your customers hang out. Did you know the average Facebook user logs in 15 times a day? We are going to show you how automatically sync your Infusionsoft lists with Facebook Custom Audiences every 3 hours. This means you can: 1) Target ads at your existing customers on Facebook to increase conversion (go beyond just email!). 2) Exclude your existing customers from certain Facebook campaigns to reduce costs. 3) Reach new customers who are similar to your…
  • 6 Cool Things You Can Do With Facebook Custom Audiences

    Gabi Barbosa
    12 Oct 2014 | 1:18 pm
    In the world of Facebook advertising, the powerful Facebook Custom Audiences are easily our favourite product. We’ve recently had quite a few people ask us what they are, how to use them and make the most of them, so we’ve put together this very quick guide on Facebook Custom Audiences. Simply put, Custom Audiences are lists of people who are already part of your audience (your current customers/users, past purchasers, high value customers, loyalty programme members, warm leads, etc). Using Custom Audiences, you can find them on Facebook and communicate/engage with them using this…
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    SenaTechno ~ give you tech knowledge more

  • How to Choose Software for Online Business

    2 Mar 2015 | 1:54 am
    Internet became an important part of society, and the need for companies to have an e-commerce business also increased. Internet is required to compete in today's market and of course other... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • How to Choose Software to Meet Your Needs

    1 Mar 2015 | 8:42 pm
    How to select the software to meet your needs - this time with the increasing demand and the amount of competition all are required to have a powerful tool and can be used as something that helps you... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Optimizing AdSense with The Large Size Picture

    28 Feb 2015 | 11:18 pm
    There are many ways to optimize revenue from Adsense. Some may use the quick way, but it certainly had a greater risk. If you do that, you should consider the impact that you will get it later. To... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Advertise on Facebook? What Should?

    27 Feb 2015 | 9:33 pm
    During this time you may see and plenty to read articles that say that advertising on Facebook is a great way to market your products online. It was true, but there is one thing you should know about... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Tips for Choosing and Using Registry Cleaner

    27 Feb 2015 | 8:50 am
    Are you having problems with your PC? If you have to use a PC long enough, sooner or later you will run into problems. One of the most common PC problems to do with the registry. The registry is an... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
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  • How to Find the Best Time to Post on Facebook

    Kim Cooper
    9 Feb 2015 | 7:05 am
    You don’t need a study to tell you the best time to post on Facebook. Google it and… Time Magazine will tell you it’s “absolutely Fridays” Mediabistro will tell you it’s “on weekdays in the late afternoons between 2-5pm” Hubspot will tell you it’s “Wednesdays at 3pm“ KissMetrics will tell you it’s “Saturdays at noon” AddThis will tell you it’s “Thursdays between 9am-12pm“ So who do you believe? Your very own Facebook Insights. That’s who. The only true measure of the best time to post on Facebook is based on:…
  • How User Generated Content Can Lead to Social Success

    Guest Author
    8 Dec 2014 | 8:28 am
    Today’s guest author is Nicole Kohler. Nicole is the Web Content Strategist for WebpageFX, where she specializes in writing content to help others learn and improve their online marketing. In her spare time she can often be found playing video games, throwing a football around for her dog, Brodie, or chowing down on sushi. Short on ideas for your social media campaigns? An untapped source of inspiration may be hiding just under your nose: your customers. User generated content, or UGC, is one way that your company can increase the amount of unique content available on your social media…
  • Social Media Outsourcing: Do You Really Need It? These 5 Experts Will Help You Decide!

    Madelyne Oliver
    1 Dec 2014 | 8:22 am
    We all know social media marketing can be time consuming. You can spend hours crafting meticulous messages. Then you need to decide which social networks to post to and when to post. At some point you have to ask yourself if the cost and headache of going it alone is worth it. You can save a lot of this headache and time by outsourcing social media. But should you trust the keys to your house to someone else? Five experts answer this question and much more. It’s time to make a copy of that key, and see what your outsourced agency has waiting for you at the front door: Meet the bloggers,…
  • 4 Social Media Coupon Campaigns to Successfully Promote an Ecommerce Business

    Madelyne Oliver
    17 Nov 2014 | 8:44 am
    For most eCommerce brands, the main goal of social media marketing campaigns always comes back to getting more customers and driving more sales. In a crowded online ecommerce arena, how do you attract customers and retain them so they keep purchasing from you? Today we will talk about how to do exactly that using coupon campaigns. And we’ll share examples of campaigns that successfully engaged customers on social media to: Drive revenue Increase customer loyalty Unleash the powerful weapon in an online merchant’s arsenal: Coupon Campaigns. So Why is it Important to Offer Coupon…
  • How to Promote an Event Using Social Media

    Glen Kosaka
    3 Nov 2014 | 8:35 am
    Social media is a great channel for promoting events. It’s not only a great way to reach your fans, but also a great way to expand your reach through shares and retweets. Promoting events like seminars, webinars, special guests, product demonstrations, conferences and concerts using social media can be effective if you follow these guidelines. Here are 7 tips to show you how to promote an event using social media. 1Tell them why they’ll benefit Make sure your fans know why it will be so great for them. Get them excited about what they’ll experience or the value they’ll receive.
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    moreFollow Twitter Tips

  • 5 Easy Ways to Get More ReTweets on Twitter

    Laura Kimball
    26 Feb 2015 | 8:04 am
    We all know it’s great when your followers click on links in your tweets but we also know that engagement should not stop there. The real power of Twitter is the viral nature of social users. Here are 5 easy ways to get more retweets on Twitter. When people retweet your tweets your reach can... Read More ... The post 5 Easy Ways to Get More ReTweets on Twitter appeared first on moreFollow Twitter Tips.
  • 20 of the Best Twitter Marketing Articles

    Laura Kimball
    4 Nov 2014 | 12:04 pm
    If you are looking for big wins in your marketing, odds are you are using Twitter as part of your strategy. You would think with only 140 characters to work with it should easy, but many of you know it is actually quite complicated. To make things easier I have accumulated a list of helpful... Read More ... The post 20 of the Best Twitter Marketing Articles appeared first on moreFollow Twitter Tips.
  • Infographic: The Ideal Length of Everything Online

    Laura Kimball
    27 Oct 2014 | 2:08 pm
    This very informative infographic is brought to you by our friends at Buffer and SumAll. We found it so helpful we decided to share it with you. Any smart marketer puts a lot of thought into crafting the perfect words for a title, but are you optimizing the length. For that matter are you paying... Read More ... The post Infographic: The Ideal Length of Everything Online appeared first on moreFollow Twitter Tips.
  • Boost Your Content Marketing Strategy With Social Media

    Laura Kimball
    14 Oct 2014 | 6:50 am
    According to the popular Content Marketing Institute 93% of B2B marketers use content marketing. If you are leveraging Content Marketing to generate traffic you understand there are some challenges. To be successful you must understand the basic principles. Say you make it past the first hurdle and you are creating great content. Give yourself a... Read More ... The post Boost Your Content Marketing Strategy With Social Media appeared first on moreFollow Twitter Tips.
  • 10 Ways to Improve Your Twitter Engagement

    Laura Kimball
    2 Oct 2014 | 5:48 pm
    For those of you who get the benefits of social media and what it can do to drive traffic to your website you have already figured out just how to be follow worthy. For others you may need a little help understanding how the social relationship works, so here are some tips to improve your... Read More ... The post 10 Ways to Improve Your Twitter Engagement appeared first on moreFollow Twitter Tips.
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    Social Media Monitors

  • Samsung Galaxy S6 and S6 Edge Arrive – Cool, Sloping Sides Confirmed

    Elli Summers
    1 Mar 2015 | 8:00 pm
    It’s finally here; the Samsung Galaxy S6 has arrived… along with the very cool Galaxy S6 Edge. The Galaxy S6 has been rumoured for months, but the very cool looking Galaxy S6 Edge will be the real head-turner with its […]
  • Google Launches Child-Friendly YouTube App – ‘YouTube Kids’

    Elli Summers
    23 Feb 2015 | 5:51 pm
    Overnight Google launched a child-friendly YouTube app for U.S Android and Apple users, called YouTube Kids. This FREE child-friendly app focuses on building a platform that is easier and safer for children (aged under 13) to find and interact with […]
  • Do Your Emails Suck?

    Elli Summers
    19 Feb 2015 | 5:57 pm
    Do you ever wonder why no one responds to your emails? We often hear professionals complain that no one replies to their emails, even if they consider them urgent or important. We believe that we’ve found the answer to your […]
  • Facebook Advertising Just Got Better

    Michaela Walsh
    18 Feb 2015 | 6:21 pm
    Facebook has just announced its latest advertising tool for businesses – Product Ads. The tool is designed to assist businesses in more effectively targeting Facebook users, with a new, and automated process. With Product Ads, businesses are able to manually […]
  • The Top 10 Social Media Marketing Mistakes

    Michaela Walsh
    12 Feb 2015 | 6:33 pm
    Social Media Marketing can be tricky business for those who don’t know what they are doing. There’s lots of information out there telling you what you’re supposed to do, but do you know what you’re NOT supposed to do? We’ve […]
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    Social Strategi

  • Now You Can Embed Hosted Video Tweets #SocialDataGirl

    Shilpi Agarwal
    3 Mar 2015 | 9:26 am
    Publishers could always embed Tweets on websites that included words, images and hashtags, but Twitter announced recently that now, you can also embed Twitter Video on your sites. Now you can embed your video tweets on other websites #socialnews #socialdatagirlClick To Tweet The Official Announcement: Now you can shoot, edit, tweet from #Twitter and embed... The post Now You Can Embed Hosted Video Tweets #SocialDataGirl appeared first on Social Strategi.
  • 10 facts about the new Facebook Dynamic Product Ads

    Shilpi Agarwal
    24 Feb 2015 | 4:57 pm
    Facebook recently announced it’s new line of Advertising products called the Dynamic Product Ads. Getting started is easy. All you have to do is follow these 4 steps. 10 facts about the new Facebook Dynamic Product Ads #SocBiz #SocialSchool #SocialDataGirlClick To Tweet 1. Upload your product catalog. You need a Facebook Business Manager account to... The post 10 facts about the new Facebook Dynamic Product Ads appeared first on Social Strategi.
  • The Social CMO – Guy Kawasaki Part I

    Shilpi Agarwal
    13 Feb 2015 | 10:02 am
    Here’s Part 1 of yet another exclusive interview in The Social CMO series brought to you by The Social Business School. Our guest of honor today is; drumroll please – Guy Kawasaki. Our Guest of Honor today for The #SocialCMO – @GuyKawasaki!Click To Tweet Unless you’re living under a rock, who hasn’t heard of Guy... The post The Social CMO – Guy Kawasaki Part I appeared first on Social Strategi.
  • The Social CMO – Neil Patel

    Shilpi Agarwal
    6 Feb 2015 | 9:55 am
    Welcome to our second post in The Social CMO series. Our guest of honor CMO today is; drum roll please – Neil Patel! Our Guest of Honor today for The #SocialCMO – @NeilPatel!Click To Tweet     Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and... The post The Social CMO – Neil Patel appeared first on Social Strategi.
  • The Social CMO – Dave Kerpen

    Shilpi Agarwal
    23 Jan 2015 | 1:30 am
    Welcome to the first post of ‘The Social Business School': The Social CMO – Dave Kerpen! Welcome to the first post of ‘The Social Business School': The #SocialCMO – @DaveKerpen!Click To Tweet     Dave Kerpen is the CEO of Likeable Local, the first social automation tool for small businesses. Dave is also the cofounder and former CEO of Likeable Media, an... The post The Social CMO – Dave Kerpen appeared first on Social Strategi.
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    C4 Compete

  • Twitter Talk: The Essential Guide To Twitter Vocabulary

    27 Feb 2015 | 6:00 am
    When you are first getting started on Twitter, it can seem completely foreign. Between tweets, retweets and hashtags, you can often be left wondering if you’ve landed on the wrong site. Well, either that or you start questioning every English lesson you ever took in school. You’re not alone. When you first sign up, Twitter can seem like a whole other world. In a way, it kind of is but not to worry, think of me as your personal guide. My job is to help you navigate your way through and give you some direction on where to start. Twitter Talk Before you begin to understand how you can use…
  • How to send and delete Twitter Direct Messages

    25 Feb 2015 | 12:00 am
    How to send and delete Twitter DMs (Direct Messages)   Twitter direct messages are private messages send between Twitter users. You can only send direct messages to Twitter users you follow. Likewise, you can only receive direct message from users that follow you. Direct messages are a great way to take a conversation with one of your Twitter connections to the next level. By changing the context of the conversation from a public setting to a private setting, you are creating another customer touch point. You are effectively building the trust with that connection and bringing them one…
  • Does Your Klout Score Matter?

    23 Feb 2015 | 12:00 am
    What is Klout? Klout is a mobile and web application that was designed to aid social analytics. The site was launched in 2008 by founders Joe Fernandez and Binh Tran. The goal of Klout is to measure the influence a person has across Twitter, Facebook, LinkedIn, Instagram, Google+ and other platforms. Using an algorithm, Klout pulls in all the information is has from these networks and uses it to establish your Klout Score. Your Klout score is a number between 1-100. The higher the score, the more influence you have… according to Klout. How is it measured? Your Klout score is based on an…
  • How To Delete Your Facebook Business Page

    20 Feb 2015 | 6:00 am
    Have you created multiple Facebook pages by accident? Do you have a new business or business name that requires the removal of an old Facebook Page? Maybe you just want a fresh start with a brand new page? Whatever the reason, if you are trying to delete your Facebook Business Page you’ve come to the right place. Below you will find detailed instructions on how you can do this in less than two minutes. Should you run into any problems at all please do not hesitate to contact me. I will happy to help you out in any way I can.   How To Delete Your Facebook Page   Before we go…
  • 3 Things Jo Joyner Taught Us About Social Media During #EELive

    20 Feb 2015 | 5:54 am
    One of the major highlights of Eastenders week of broadcasting live was Jo Joyner fluffing her words. Not only was calling online character ‘Ian Beale’ by his own name ‘Adam’ hilarious, the reaction was priceless. Social media lit up with jokes and memes as Jo had no other option but to keep calm and carry on.         Later she took to Twitter to let everyone know she was #gutted. She messed up but it completely worked to Eastender’s advantage. Here’s why:   A) Brand Awareness It’s harsh but it’s true, we all tend to…
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    Audienti » Blog

  • Insider Tips for Multi-Channel Marketing

    Quin Woodward Pu
    3 Mar 2015 | 2:00 am
    Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals. With so many moving parts, i.e. so many channels, make sure to keep one thing in mind: the consumer. Whether you are brand new to social media marketing and are hoping to reach 100 Twitter followers or are a social media savant, keep these…
  • Effective Content Marketing for the Buyer Journey

    Quin Woodward Pu
    2 Mar 2015 | 2:00 am
    Marketers don’t create time consuming content because they want to fill blank space on a website. Content marketing for the buyer journey requires having a deeper understanding of the target consumer. Tracking at what point a lead becomes a potential buyer allows marketers to track the length of time it takes to convert a lead into a buyer. Content marketing has become the strongest liaison between the marketing and sales teams of a company. Effective content drives sales leads, creating a win-win environment that improves morale and the bottom line, more buyers. Here we’ll break down…
  • The Mutually Beneficial Internship for Today’s Digital Marketer

    Quin Woodward Pu
    26 Feb 2015 | 2:00 am
    Mutually beneficial internships are a workplace must that should be coveted by employers. Even with a handful of employees, your work and overall quality of life thereat is greatly enhanced when there is a spectrum of experiences and backgrounds. To harp on experience, from afar it may not seem that hiring an intern for your marketing department will enhance workplace diversity. We are firm believers in the mutually beneficial internship. On the onset, it is easy to pat yourself on the shoulder as you give an opportunity to a student or recent graduate. If you take a more discerning look,…
  • Reactive, Assumptive and Behavioral Modeling: Marketing’s Quest for Humanized Content

    Quin Woodward-Pu
    14 Feb 2015 | 1:25 pm
      Note: This post originally appeared on here. Are you marketing like a robot? Marketing has come a long way. While automation was once considered the “bleeding edge” of marketing technologies, the industry has caught up and most SaaS companies provide at least some level of automation. Right now, marketing can be divided into three approximate categories: Oh, reactive marketing. Think about the Netflix PR crisis of 2011, when the CEO issued a flimsy, belated apology after completely changing the company’s core offering. We’ve come a long way since then, and with…
  • B2B Social Listening: 5 Things You Can Learn About Your Industry

    Quin Woodward Pu
    13 Feb 2015 | 2:00 am
    As we sit in the middle of the first quarter of 2015, we can agree that all B2Bs need to be on the same page about digital marketing. Your website has to be optimized and user friendly. Content marketing needs to be curated carefully. And the liaison between your website and carefully audited content? Social Media. Sadly, social media is either shunned or not taken seriously by too many B2Bs. Sure, Facebook started out as the sleeker successor of MySpace. To think that an online channel can’t evolve into a B2B marketing tool impedes your ability to benefit from it. Leave those dark age…
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    Soldsie » Soldsie Blog

  • 8 Best Practices for Facebook Ads

    Jenny Xie
    25 Feb 2015 | 9:45 pm
    In a recent blog post, Facebook made it clear that it only charges marketers when their advertisements are seen, not just served. It seems to be common sense, but that hasn’t always been the case: it wasn’t until 2014 that the Media Rating Council released a standard for tracking viewed impressions on desktop. Facebook reassures us that we won’t be charged for ads that remain hidden because a user doesn’t scroll down the page, or because he or she closes the window before it loads. With this emphasis on value, consistency, and fair pricing, it’s time for…
  • 5 Ways Social Media Boosts Customer Service

    Josh Brown
    23 Feb 2015 | 9:45 pm
    Over recent years, social media has become the go-to resource for consumers to reach out to brands on social media. Because of this, companies have realized they need to be more accessible to their customers. Whether it’s reporting a problem or praising the company for its work, consumers find it most convenient to contact companies through social media. According to a study by J.D. Power, 67 percent of consumers have referred to a company’s social media accounts for customer service. If you’ve been looking for ways to improve your current customer service strategy, here are five ways…
  • Steal This: Unique Pinterest Boards from Top Brands

    Jenny Xie
    18 Feb 2015 | 9:45 pm
    Pinterest is a visual playground of DIY ideas, enticing recipes, and fashion inspiration. Brand content is largely in circulation, but you might be surprised to know that 70% of brand engagement is user generated. This means that brands have room to grow in presence on Pinterest–and it all starts with a board. To help you tell your story on Pinterest, we’re presenting some fresh ideas on how to communicate with users and create a connection with fans. Buzzfeed – Rewind Buzzfeed capitalizes on our nostalgic tendencies with a Rewind board that showcases articles with…
  • Three Vital eCommerce Metrics You Should Pay Attention To

    Josh Brown
    16 Feb 2015 | 9:45 pm
    Arguably, the hardest part of running an e-commerce store isn’t with the product sourcing, or the payment processing, or anything like that…it’s with the bottom line. How do you milk as much profit as possible out of this infrastructure that you’ve set up? It’s easier said than done. On a simple landing page, you have to worry about just a few metrics…but when you start to incorporate all of the subtleties associated with e-commerce stores, it gets a lot more difficult. There are so many pieces of the puzzle that could be affecting your sales. Here are three metrics that we…
  • Apps & Tools for Instagram

    Alan Fong
    11 Feb 2015 | 9:45 pm
    Brands use other tools to help them create, organize, and manage content for their Instagram feeds.  Here are a few of our favorite tools: Iconosquare. Iconosquare is a great free tool to see how engaged your posts are.  Iconosquare will tell you how your brand’s Instagram posts are performing month over month in terms of likes and comments.  Knowing which posts get the best engagement will help you make better posting decisions going forward.  Iconosquare also has a hashtag optimization tool that will show you which of your commonly used hashtags rank in the top tags on Instagram.  In…
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    RSS Feed | HelloWorld Blog |

  • 5 Marketing Podcasts We Love

    Melissa Summers
    26 Feb 2015 | 2:49 pm
    <p>Are you a podcast listener? We like blogs, <a href="">LinkedIn</a>, <a href="">Twitter</a> and other publications to keep up with what’s happening in the industry, but the written word is decidedly limited to certain times and places. Certain times that are not your rush hour commute for example (don't text and drive!). Podcasts, on the other hand, are entertaining, educational and can go just about anywhere.</p> <p>Here are 5 marketing podcasts we think…
  • How Marketers Got Valentine's Day Right

    Melissa Summers
    13 Feb 2015 | 9:01 am
    Brands, big and small, are taking an innovative approach to engage with consumers this Valentine's Day. They're not doing anything you'd likely expect.
  • Snowfest: 2015 Edition

    Melissa Summers
    27 Jan 2015 | 12:22 pm
    Team Thundersnow, from HelloWorld, returns to Snowfest 2015, held in Frankenmuth, MI. See the results of Adam, Mike, & Nick, turning a 13 ton block of snow into a snow shark.
  • How To Match Promotional Strategies to Marketing Objectives

    Melissa Summers
    20 Jan 2015 | 2:48 pm
    Download our latest eBook to learn how various promotional strategies such as sweepstakes and personality quizzes, can help meet marketing objectives.
  • HelloWorld Year In Review: Our Most Popular Content of 2014

    Melissa Summers
    9 Jan 2015 | 10:28 am
    HelloWorld Year in Review: We take a look back at our most popular content of 2014. Included in the list are webinars, status updates, blog posts and more.
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    EveryoneSocial Blog

  • 5 things to look for when hiring a social media manager/ specialist

    Eric Roach
    27 Feb 2015 | 8:14 am
    Whether you’re 9 or 90, it seems that just about everyone is on social media these days, posting and sharing and weighing in on all manner of conversations. While the most prolific social media connoisseurs among us probably think of themselves as quite savvy and skilled in the art of social media, doing social media for a living actually requires an entirely different and highly specialized skill set.
  • 5 Ways to Full Social Media Disclosure on Employee Advocacy Posts

    Eric Roach
    19 Feb 2015 | 7:30 am
    When the Federal Trade Commission insists on full social media disclosure, it isn’t messing around. That’s the message that reverberated through the social media industry just a few months ago, when the FTC accused Sony and its PR firm of deceiving customers via a Twitter marketing campaign.
  • How True Employee Engagement Leads to Genuine Employee Advocacy

    19 Feb 2015 | 7:30 am
    Employees who are fully engaged in a business tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. When it comes to social media, these employees can be some of the most powerful, effective assets in strengthening and expanding a corporate social media strategy. Engaged employees are more likely to become brand ambassadors and employee advocates on their personal social media platforms. This, in turn, helps businesses to generate new leads and new customers, as well as enhance how the public perceives and interfaces with the…
  • 9 Ways to Build Thought Leadership by Sharing Third-Party Content

    17 Feb 2015 | 7:30 am
    Thought leadership can be one of the most valuable and effective ways to build a loyal following on social media. When a business allows its employees to become thought leaders, it’s recognizing employees have valuable insights and perspectives to add to the conversation that social media audiences – including prospective and current customers – are interested in seeing.
  • 6 Things Companies Should Know About Social Media Paid Advertising

    11 Feb 2015 | 8:00 am
    Businesses turn to social media to build a loyal audience they then leverage to boost sales and generate new leads. Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use.
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  • How Social Listening Is The New (And Improved) Focus Group

    Josephine Hardy
    3 Mar 2015 | 8:42 am
    Is your business still relying on focus groups to understand what consumers want? Businesses in the United States and around the world are investing in a new method, called social listening, to gather insights about their customers, products and marketing strategies. Social Listening 101 Social listening, or social media monitoring as it is also known, […] The post How Social Listening Is The New (And Improved) Focus Group appeared first on DataRank.
  • 5 Exciting Ecommerce Marketing Trends For 2015

    Josephine Hardy
    27 Feb 2015 | 8:00 am
    Knowing tech innovations and implementing the ones that will help your business keeps you from growing out of touch with your customers needs. We know it can be difficult to track the biggest game-changers when it seems like there’s a new tool or product being released every day. We put together a list of 5 […] The post 5 Exciting Ecommerce Marketing Trends For 2015 appeared first on DataRank.
  • Boost Your Brand Monitoring With DataRank Alerts

    Josephine Hardy
    26 Feb 2015 | 9:16 am
    The benefits of brand monitoring through a social listening platform are extensive. From monitoring brand health, to performing competitive analysis, there are lots of reasons to start monitoring online conversation. During a crisis, or a campaign, it’s often important to gather insights quickly. To make this process easier for our customers DataRank is excited to […] The post Boost Your Brand Monitoring With DataRank Alerts appeared first on DataRank.
  • Introducing DataRank Labs: The 2015 Oscars Visualization

    Josephine Hardy
    23 Feb 2015 | 8:10 am
    Forget those other Oscars articles. If there’s one Oscars-related report you read today – let it be this one. At DataRank we love pushing ourselves to the edge of our capabilities in the name of driving innovation. We are excited to present today, the unveiling of a new section of our website. (So new, we […] The post Introducing DataRank Labs: The 2015 Oscars Visualization appeared first on DataRank.
  • Crisis Management: Use Social Listening To Save Your Brand

    Josephine Hardy
    18 Feb 2015 | 7:32 am
    A brand crisis can occur for a variety of reasons: a controversial tweet, an insensitive advertisement, a dysfunctional product or a natural disaster. Whatever the reason, the result is usually the same, a damaging impact on the reputation of a brand. People take to social media to vent their frustrations, and if it’s a product, […] The post Crisis Management: Use Social Listening To Save Your Brand appeared first on DataRank.
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    Restaurant Coverings

  • Traffic& Income Report February 2015

    Restaurant Coverings
    1 Mar 2015 | 9:19 am
    This is how my traffic and income evolved in February 2015. I hope you enjoy the read! Similar to many other bloggers I have decided to publish my income and expenses each month together with some interesting traffic stats. This allows me to keep track of my progress while you keep learning what works for me and what doesn’t. I will give an overview in this place what I did the past month and what the results have been. Download Previous Income Reports >> You can also find a summary of what I did in February below. Some of the links in this article might be affiliate links – just…
  • Traffic& Income Report January 2015

    Restaurant Coverings
    2 Feb 2015 | 1:29 am
    Welcome to the latest edition of my traffic and income report for January 2015. Similar to many other bloggers I have decided to publish my income and expenses each month together with some interesting traffic stats. This allows me to keep track of my progress while you keep learning what works for me and what doesn’t. I will give an overview in this place what I did the past month and what the results have been. You can also find a summary of what I did in January below. Some of the links in this article might be affiliate links – just to let you know ;-). Get Instant Access To All…
  • 8 Essential Tips How to Go Viral on Stumbleupon Today

    Restaurant Coverings
    22 Jan 2015 | 1:52 am
    Maybe you have seen other big name Bloggers talking about going viral on Stumbleupon before, but today I want to show you how you can replicate their success. I’ve been lucky in the past months to have my articles stumbled quite a few times. That alone resulted in blog traffic spikes up to thousand visitors a day. Usually, this traffic is short lived and has a very high bounce rate but it gets loads of eyeballs on my content. Here’s a preview of my January traffic report: As far as my research goes, this traffic can convert quite nice for AdSense sites or other in content display…
  • 9 Blogging Experts Share Their Traffic Methods

    Restaurant Coverings
    15 Jan 2015 | 1:44 pm
    No matter if you run a blog or a business website, traffic is the life and blood of the web. You need it and I’m going to show you how. Have you ever struggled getting visitors from social media sites like Facebook, Twitter or Pinterest? Maybe you’re not even ranking on Google or Yahoo. That’s why I want to take you on a journey where you’ll find out how to promote your best content without SEO or spamming other people. I researched some amazing techniques and collected advice from well known experts in the blogging space. Read also: 12 Easy Ways to Increase Traffic…
  • Get More Traffic by Improving Your On-Page SEO

    Restaurant Coverings
    14 Jan 2015 | 7:32 am
    This episode talks about the essential basics of onpage SEO (download the checklist) to get your restaurant website or any kind of blog in shape for the next season. Most of the things I mention are easy wins and can result in massive organic traffic gains from Google and other search engines. If you don’t do this you’re literally giving away money. Read also: 7 Delicious onpage optimization mistakes and what you can learn from McDonalds Even some of the big brands still don’t get everything right although they’d easily have the budget for that. I show you the easy…
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  • Why dark social sharing isn’t light years away

    João Romão
    4 Mar 2015 | 1:28 am
    Ok. It’s not news. Social sharing buttons have been widely recognized as one of the most important tools any website should have and normally come out as one of the easiest outreach marketing techniques to increase a website’s traffic. When they first appeared, their goal was simple – to allow your visitors to easily publish (a.k.a. share) your content throughout social media platforms like Facebook, Twitter, G+ or LinkedIn raising your site’s awareness. But now they are used for a lot of other  of things. With the never ending rise of the importance of SEO, these buttons have…
  • 5 tips to increase e-commerce sales with relevant content

    Brad Ahrens
    25 Feb 2015 | 11:05 am
    Hey everyone!  Welcome back. In this series of blog posts, I’m examining the e-commerce conversion funnel from Awareness to Advocacy.  Last time I discussed how to increase Awareness for your online store. Once you’re posting relevant, interesting content for your target audience and interacting with them, they’ll naturally filter into your store.  Now that they are at your store, you should optimize the next stage of the conversion funnel, Consideration, which is the topic of today’s post. Ultimately, we want to increase e-commerce sales with relevant content.
  • How to use Social Media & Analytics to increase sales

    Brad Ahrens
    16 Feb 2015 | 7:39 am
    Hey, I’m Brad.  I work with the GetSocial team and I’ll start writing some content on our blog from now on.  In this series of blog posts, I’ll examine the e-commerce conversion funnel from Awareness to Advocacy and show you how to use social media & analytics to increase sales.  I’ll briefly compare a brick-and-mortar store to an online store and then give tips and tools to help you improve your site each step of the way. Note that I won’t be discussing paid advertising or SEO, but rather content that encourages user engagement. The Five Steps of the Purchasing…
  • Free Social Sharing Buttons for Shopify – Our newest integration

    João Romão
    6 Feb 2015 | 8:48 am
    In the era of social media many websites still don’t use social sharing to increase their traffic and drive their business. At GetSocial we know the power of the social user. In fact, in the last few months, we’ve proven that users who share are more engaged, more active and more profitable than those who don’t. We recently launched our WordPress plugin which is getting great results for our wordpress users. In the last weeks, we’ve been getting a lot of feedback from online stores asking us if we’re developing any tool for the eCommerce world. With that in mind,…
  • How we increased usage rates by 1200% by removing code from our installation process

    João Romão
    27 Jan 2015 | 3:34 am
    Nothing makes us happier that people using and buying our product. But for the last months, those tasks weren’t easy for most of you. I get it, we’re engineers, we complicate things. It was an error from our side to expect you’d be ok with several snippets of code scattered across our product experience. Spoiler: It wasn’t ok.  Some of you told us about it but most of all our metrics reflected it. We were getting (disappointing) low usage rates. Let’s go back a bit and define usage. After a user creates her account at GetSocial, she will have to actually…
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  • Marketing 101 : Hold an event

    2 Mar 2015 | 1:00 pm
    Event marketing has been around for ages and rightly so, it works! We all know that planning and hosting an event is a lot of work, and it may not always seem like it’s worth the effort. You’re already busy enough with your blog, your social media, plus all of the other marketing efforts that help build and grow your business. Events, though, are one of the few ways to get personal with your customers. There are two benefits to this: Your customers see you as a person. (yup, you’re a human being who puts their pants on one leg at a time) Your customer gets to meet others…
  • Social snapshot with Nicki McKay

    25 Feb 2015 | 1:00 pm
      This week’s social snapshot is with gorgeous and inspiring Nicki McKay. Nicki Mckay is a Brisbane based web designer and digital strategist. She has a passion for helping female entrepreneurs level up their businesses and helps bring online visions to life. She is also co-founder and editor of ROOOAR magazine, a digital magazine for female entrepreneurs. What inspired you to start your business? I quit my job and set off on a life changing around the world adventure.  6 months, 12 countries, 23 flights, countless bus trips, a stolen laptop, a sprained ankle, a bout of swine flu,…
  • Save time, try batching tasks

    23 Feb 2015 | 1:00 pm
    Want to have more time (or at least think you do)? Try batching tasks! Rather than going from one task to the next, try to batch larger tasks together. For example, block out a large amount of time and write all your blog posts at once, or spend 2 hours scheduling social media for the next month or two. I’d like to give you an exercise and want you to check back in with me after a few days. Try this for the next 5 days and then comment below how much more (or not) you are getting done. Set aside 2 hours this week for each or one of these tasks: Blog post creation Social media post…
  • Social Snapshot with Vesna Vurusic

    18 Feb 2015 | 1:00 pm
    This week’s social snapshot is with the beautiful Vesna Vurusic, a Croatian based traditional jewelry designer. I’ll let Vesna tell her story… When I was 9 years old I decided to spend my life helping others do what they cannot do themselves. I became special education teacher, and now have 9 years of experience working with children with special needs. But a few years ago I spent 14 months being unemployed. I started learning about business, finances, marketing… with the intention to start a company and create quality jobs for local women. Simultaneously I was…
  • 5 truths about running a business I wish I’d known when I started

    16 Feb 2015 | 1:00 pm
    You might or might not know that this is not my first business. Nope. I’ve been in business since ehm let me think… 2007. It’s when I first started blogging and experimenting with textile design. My first (and most others too) business started quite organically and before I knew it, I had started a second business with two of my friends. Whilst I’ve been involved with a few businesses now, I’m by no means a pro and there’s always something to learn but I wanted to share 5 things with you today that I wish I’d known when I started. Hopefully it helps…
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    Ben Requena

  • Paparazzi! Screenshot App Review [Video]

    Ben Requena
    24 Feb 2015 | 9:56 pm
    Ben Requena The Visual Social Media Guy. And chocolate chip cookie connoisseur. Read more… Here is a quick Video App Review of Paparazzi! a free and small screenshot utility that makes taking a picture of and entire webpage so easy. Unfortunately, it’s Mac only. Sorry PCMasterRace LINKS: Paparazzi: Blog: Peg Fitzpatrick: Sue B. Zimmerman: Community Question What apps do you install right away when you get a new computer or phone? Thanks so much for reading. If you…
  • The Secrets to Working with a Freelance Designer

    Ben Requena
    22 Dec 2014 | 9:00 pm
    Ben Requena The Visual Social Media Guy. And chocolate chip cookie connoisseur. Read more… For most small businesses—with equally small marketing budgets—choosing to work with a freelance designer instead of a boutique design shop or even a full-blown agency can make a lot of sense. But for some business owners the perceived risks of working with a solo service provider is too much for them to handle. As an independent designer myself, I feel I have a good understanding of the concerns many of my clients have and I try my best to alleviate their worries by explaining my…
  • 4 Common Design Mistakes to Avoid

    Ben Requena
    21 Dec 2014 | 9:00 pm
    Ben Requena The Visual Social Media Guy. And chocolate chip cookie connoisseur. Read more… “I’ll know it when I see it.” How many times have you heard or said this phrase? But it’s true, right? Most of us are definitely able to look at a design and know immediately that something isn’t quite right about it. Pinpointing what is causing our reaction is the hard part. Here are 4 very common design mistakes that could be the reason that you’re just not feelin’ it. 1. Inconsistent Visual Branding Using inconsistent design elements is a very…
  • In-Depth Facebook Cover Photo Guide

    Ben Requena
    12 Dec 2014 | 9:00 pm
    Ben Requena The Visual Social Media Guy. And chocolate chip cookie connoisseur. Read more… The Facebook cover photo is a great way to quickly show your audience what you’re about. Many brands will use the cover photo to tie into their current marketing campaign, showcase their products, or highlight their supporters, via a “Fan of the week” spotlight for example. Many times, your Facebook fans will visit your Facebook page during or shortly after their first interaction with you on Facebook. This why it’s important to create a great first impression by…
  • Social Media Cover Photo Sizes [Infographic]

    Ben Requena
    10 Dec 2014 | 9:00 pm
    Ben Requena The Visual Social Media Guy. And chocolate chip cookie connoisseur. Read more… Your Social Media Cover Photos are a great way to quickly show your audience what you’re about. Many brands will use the cover photo to tie into their current marketing campaign, showcase their products, celebrating an event or milestone, or to highlight their supporters via a “Fan of the Week” spotlight or something similar. Just like the profile photo, your cover photo is major part of creating a great first impression, which is why creating your social media cover…
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    Analytics, Big Data & Social Media by

  • Google's master cloud plan: Buy more infrastructure, charge less for it

    9 Feb 2015 | 9:32 am
    Google's Miles Ward tells how Google plans to let its cloud customers "run like Google".. for less money! · by Matt Asay · February 8, 2015Google is not yet top-of-mind for enterprises looking to spend big on the public cloud, with Google claiming just 5% of the cloud infrastructure market, compared to Amazon Web Services' (AWS) 28% and Microsoft's 10%. Rather than settle for also-ran status, Google has a strategy for up-ending the cloud market to its advantage.The game plan? Spend big, charge less.How much more is Google spending? In 2014, Google…
  • The whole world is sucking down mobile data like it’s water

    8 Feb 2015 | 6:54 pm
    The whole world is sucking down mobile data like it’s waterAccording to the latest reports from Cisco, the entire world is going to go from consuming about 2.5 exabytes a month in 2014 to 25 exabytes a month in 2019, with a large portion of that growth coming from adding new device users in developing countries in Latin America, China and the Middle East. Just for comparison’s sake, an exabyte is a billion · by Stacey Higginbotham · February 3, 2015We may be pushing more of our cellular activity over to Wi-Fi, but we’re still guzzling mobile…
  • Report: 80% of all mobile data is consumed by just 10% of users

    8 Feb 2015 | 6:48 pm
    Report: 80% of all mobile data is consumed by just 10% of usersOnly 10% of mobile users are consuming 80% of the world’s mobile data traffic and the top 20% users consume nearly 4 gigbytes per month, according to Gigaom. · by Kevin Fitchard · February 4, 2015Cisco Systems this week offered some insight into just how much mobile data the world is consuming — 2.5 exabytes a month, to be exact – and now a new report from Amdocs sheds a little light on who among those billions of users is consuming the most. Amdocs found that just 10 percent of…
  • Top 10 Social Media Blogs: The 2015 Winners!

    8 Feb 2015 | 5:16 am
    Top 10 Social Media Blogs: The 2015 Winners! · by Cindy King · February 5, 2015Are you looking for some good social media blogs to read? Look no further!Our sixth-annual social media blog contest generated over 600 nominations.A panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs was analyzed based on a number of factors, including content quality, post frequency and reader involvement.With that in mind, here are 10 social media blogs to put at the top of your reading…
  • Twitter Big Data AnomalyDetection tool goes open source - ZDNet

    9 Jan 2015 | 6:23 pm
    Twitter AnomalyDetection tool goes open source | ZDNet Charlie Osborne Twitter has opened up suspicious activity tracker AnomalyDetection to developers.The social media giant said on Tuesday the tool, dubbed AnomalyDetection, is used by the firm’s team to detect unusual traffic events including traffic spikes and surges, as well as the presence of spam bots. In the world of Big Data, such spikes on a company’s networks can negatively impact service by flooding Internet lanes, causing denial-of-service problems and website crashes, as well as irritating users on an…
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    Smart Office Help Social Media Agency

  • 020 Where Are You On the Social Media Learning Curve?

    Elizabeth Hall
    27 Feb 2015 | 10:59 am
    Social media learning is a must have skill in this day and age.  There is no question that every business can benefit from having an online presence that can boost fans and followers into the ultimate sales funnel. That is what today’s show is all about. WHAT’S SMART SOCIAL MEDIA NOTES PODCAST Smart Social Media Notes Podcast is a show sponsored by Smart Office Help Social Media Agency hosted by Elizabeth Hall.  Elizabeth Hall is a passionate writer, podcast producer, extraordinary social media consultant and avid lifestyle blogger. This show’s purpose is to provide educational…
  • 019 Avoid These 14 Offline Social Media Business Networking Mistakes

    Elizabeth Hall
    17 Feb 2015 | 8:09 am
    Are you making avoidable mistakes when you network offline?  Maybe there are some things that you could do better. I recently started getting out of the office and back on the offline networking bandwagon. I love building new relationships and I also enjoy really getting  to know those that don’t use social media as much I do.  Social media is what I do and so sometimes I take it for granted AND sometimes forget that not all entrepreneurs are online all the time like me. I’m good at listening to all the elevator pitches, shaking hands and exchanging business cards.  What…
  • 018 Twitter Group Messages are Reviving What Was Once Dead to Me

    Elizabeth Hall
    9 Feb 2015 | 10:46 am
    I will be the first to tell you how much I love working and playing on Twitter.  Twitter is a powerful social media network when it comes to reaching an international audience.  The problem with Twitter is that few take the time to dig deep and learn how to use it effectively.  Before I tell you exactly why Twitter Direct Messages WERE Dead to me, let me explain a bit more about what exactly Twitter Direct Messages are and how they were INTENDED to be used. WHAT’S SMART SOCIAL MEDIA NOTES PODCAST Smart Social Media Notes Podcast is a show sponsored by Smart Office Help Social Media…
  • 017 14 Huge YouTube Business Marketing Benefits

    Elizabeth Hall
    4 Feb 2015 | 7:43 am
    YouTube is one of the most powerful networks used by those that understand that it can boost brand awareness and increase website traffic. Here are some facts that need to be considered before you decide to use YouTube as part of your social media marketing: Youtube Business Marketing Benefits t] Google owns YouTube.  That means it has strong SEO links to the worlds largest search engine.  That means higher visibility when it comes to those looking for topics within your industry. Although Google is the number one search engine, guess which network is consider the number two search engine?
  • 016 16 Key Points to Consider for WordPress Business Setup

    Elizabeth Hall
    26 Jan 2015 | 7:00 am
    So you want to jump on the WordPress train?  I say good for you!  WordPress is an awesome platform for setting up your online headquarters.  You can have a single blog or a website that includes a blog.  The options are virtually endless, but there are… WHAT’S SMART SOCIAL MEDIA NOTES PODCAST Smart Social Media Notes Podcast is a show sponsored by Smart Office Help Social Media Agency hosted by Elizabeth Hall. Elizabeth Hall is a passionate writer, podcast producer, extraordinary social media consultant and avid lifestyle blogger. This show’s purpose is to provide educational…
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    Broke Bloke Blogs

  • Why We Love Thrive Leads WP Plugin (And You Should, Too!)

    Broke Bloke
    1 Mar 2015 | 8:44 pm
    RSS is DEAD! EMAIL on the other hand is growing exponentially. That is the exact reason why should start list building it’s what counts! And every marketer is treating it as HIGH PRIORITY. Whether you are a newbie blogger, an affiliate marketer, or a small business owner, if you don’t build an email list, you […]
  • How Guest Blogging Can Help In Social Amplification

    Broke Bloke
    27 Feb 2015 | 6:13 am
    It all started over a cup of coffee, when a friend (she) among the few seated around the table asked me; how did you come up the brand for Broke Bloke Blogs?. Sounds catchy, and the logo – Kick-Ass, she said. With a big grin I began to explain about how I was laid off […]
  • John Paul Aguiar’s First Year of Blogging

    Broke Bloke
    24 Feb 2015 | 9:54 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
  • How to Generate Revenue Using the Blog Sales Funnel

    Broke Bloke
    24 Feb 2015 | 4:02 am
    We’ve all struggled to make money from our blogs at some point, and every wannabe online marker has a bag of tricks they’re eager to try. Behind every successful blogger, there is a much more complex structure that’s the key to their success but hidden from your view. Its what business refer to as the […]
  • Ramsay a.k.a The Blog Tyrant’s First Year Of Blogging

    Broke Bloke
    22 Feb 2015 | 10:00 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
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    The Crazy Marketing Ladies Show

  • TCMLS: Episode 00021 Part One of Twitter for Business and Marketing Success

    Carole Sanek
    26 Feb 2015 | 3:38 pm
    I have been poked, prodded, pushed and begged for Twitter help so I did some dumpster diving into my vast container of everything Twitter and came up with multiple show material.  Today is Part One of Twitter for Business and Marketing Success and I am so excited to do this for you. What you will learn in this show: Defining exactly what Twitter is and what it’s not. How Twitter differs from all the other platforms that do similar things. Step 1 – presenting your brand with your images Step 2 – building a strong foundation before your first Tweet or resuming your Twitter…
  • TCMLS: Episode 00020 Social Media Magic for 2015

    Carole Sanek
    17 Feb 2015 | 2:15 pm
    Today’s episode is about creating some magic in social media for 2015.  There are so many things, basic things, one could be doing that are easy and cost next to nothing.  There is so much we have learned in our business as a social media marketing agency.  We always want to share knowledge. Also remember you should join our closed group on Facebook – you can find it by searching for The Padded Room.  It is a place to discuss ideas, problems, issues and more – but no spam.  We don’t advertise our businesses there. In this episode you will learn the following: How…
  • TCMLS: Episode 00019 Tips for Entrepreneurs Starting a Business

    Kellye Dash
    8 Feb 2015 | 3:24 pm
    Kellye Dash interviews Cherlyn Warner, owner of W Marketing Services, as she shares her tips for entrepreneurs starting their own business.  She also gives useful tips and friendly reminders to the established business owners too. As a recent new business owner, Cherlyn shares tips and strategies about how she started her company and how she gained her clients within the first 3 months of starting her business.  If you are thinking about starting your own business, own your own business or are just curious about entrepreneurship, this podcast will be an excellent resource for you. This…
  • TCMLS: Episode 00018 How Small Businesses Grow with the Chamber of Commerce

    Lynn Van Meter
    3 Feb 2015 | 5:14 pm
    Are you new in business?  Are you looking for ways to grow your business and don’t know where to turn?  Have you considered your local Chamber of Commerce? Lynn Van Meter interview’s Pat Crowley,President & CEO of the Greater Hernando County Chamber of Commerce. If you are a small business looking for not only membership with a large organization, but collaborative partnerships to help with your business, check out what your local chamber of commerce has to offer.  Most chambers offer multiple opportunities for networking, education, and training. Chambers of Commerce have a…
  • TCMLS: Episode 00017 Creating Memorable Networking Connections

    Kellye Dash
    26 Jan 2015 | 6:03 pm
    Kellye Dash – the connector and owner of The Busy Buddy In this episode: I share with you information on how to create quality interactions with connections. Those connections can be memorable if you follow-up timely and make an impression! So, how do you do that? Attend a networking event with the goal of meeting a number of connections, but you don’t have to meet with everyone. Make quality connections by asking about them and then listen. Quality connections are made when people are authentic. Specific quality connections may be described as a new client, referral partner,…
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  • A Beginner’s Guide To Tracking Your Website Traffic

    Carlos Scarpero
    27 Feb 2015 | 5:21 pm
    At one of the recent Mr. Leads Live! events, we got into a discussion about how important it is to track the traffic on your website. I did a quick poll of who was doing any tracking at all. Unfortuately, the results were much like most business owners overall: They weren’t tracking anything!I think the reason for this is most small business owners either don’t know what website tracking is, or are simply intimidated by the process.Unfortunately, many of the tools out there for website tracking also contribute to the problem. Google Analytics is the tool that most web designers…
  • How To Add A Constant Contact Opt In Form To Your Facebook Fan Page

    Carlos Scarpero
    20 Feb 2015 | 8:01 am
    An example of how Constant Contact opt in forms look on FacebookA great way to get new subscribers on to your Constant Contact email list is by adding an opt in form to your Facebook fan page.In this tutorial, I will show you step by step exactly how to do it. Enjoy! 
  • Here’s How To Transform Your LinkedIn Profile With Photos and Videos

    Carlos Scarpero
    13 Feb 2015 | 12:15 pm
    Are you looking to make your LinkedIn profile stand out from the crowd? That’s a great idea!One of the best ways to improve your profile’s visibility is adding photos and videos.As you can see in the screenshot below, I have several images and videos on my LinkedIn profile. These are all in one section! I have videos and images spread across multiple parts of my LinkedIn profile. A few of the images on my LinkedIn profile. In this tutorial video, I’ll show you exactly how to add photos and videos to your profile to make it stand out.  
  • Using Yahoo or AOL Mail with your Constant Contact account could mean trouble

    Carlos Scarpero
    6 Feb 2015 | 11:19 am
    I found out something interesting the other day. Recently, there has been a change implemented with the way Yahoo and AOL route their email.Without getting too geeky on you, just know this….if you are using a Yahoo or AOL email account as the return address for sending your newsletter through an email service provider like Constant Contact, you are going to have a lot of problems getting the email delivered the way it’s should.So, what’s the solution? Easy…use Gmail or better yet have a type…
  • 5 Top Tools To Quickly Grow Your Email List

    Carlos Scarpero
    30 Jan 2015 | 9:17 am
    If you want to have real results from your email marketing strategy, you will need to place an opt-in form on your website so your prospects can join your email list.There are several tools out there that you can use to accomplish this and in this post we will explore some ways to do it effectively.How do you want to do it?Before you can decide on a tool, you need to figure out what types of opt-ins you are collecting.Here are some things to consider:Are you using pop up subscribe boxes?Are you using a simple opt-in form, perhaps on the side of the page or the top?What type of offer are you…
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    Six Degrees Digital Media

  • What Was New with Adwords in 2014

    13 Feb 2015 | 9:46 am
    With Google always releasing new features and running tests on AdWords, it can be a bit difficult to navigate. How can you know which features are best for your and your company? There are still a lot of great features from 2014 that you may not have heard about in the stampede of releases. Here’s what… The post What Was New with Adwords in 2014 appeared first on Six Degrees Digital Media.
  • The Good and the Bad: Duplicate Content in Local SEO

    4 Feb 2015 | 10:54 am
    We all know that some types of duplicate content are damaging to your rankings, while others aren’t too bad, or might be completely harmless. But which is which? We’ve got a list of those you should look out for, and those you won’t have to sweat. The Good: Duplicate Descriptions between Listings Website Content Cross-Posted… The post The Good and the Bad: Duplicate Content in Local SEO appeared first on Six Degrees Digital Media.
  • Start 2015 Off Right with 5 Steps

    30 Jan 2015 | 10:05 am
    Everyone wants to have that little boost in their business that gets them just that far ahead of the competition. But what can you do to get that one-up? Casie Gillette from Search Engine Land says, “We have to use our learnings and data to adjust our strategies and make the site better. So, as we… The post Start 2015 Off Right with 5 Steps appeared first on Six Degrees Digital Media.
  • Business Owners Beware of this Google Scam

    23 Jan 2015 | 10:04 am
    Seems like no place is safe anymore. There is always someone trying to make a fast buck and others who just seem to get their kicks from doing something “just because they can”. If you’ve gotten a postcard that “appears” to be from Google in the mail, think twice before acting on it. You might… The post Business Owners Beware of this Google Scam appeared first on Six Degrees Digital Media.
  • The Top 10 Google Takeaways from 2014

    16 Jan 2015 | 10:20 am
    Generally the end of one year and the beginning of a new one prompts reflection on what has transpired over the last 12 months. In normal every day life, up are likely to have had  some major and minor changes in your personal like.  When it comes to the online world, that’s an understatement. Between… The post The Top 10 Google Takeaways from 2014 appeared first on Six Degrees Digital Media.
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  • Get to the Yes: How to Influence & Persuade

    Kate Miller
    26 Feb 2015 | 7:53 am
    Whether you are a brand looking to win friends (and new customers!) of social media, or a social power-user looking to use your clout to influence people, one goal should always be at the top of your list – getting to the yes. You want people to say: Yes, I want to be your friend Yes, I want to be part of your community Yes, I want to find out more about your brand Yes, I want to buy from you Yes, I want to hear about the products you are recommending Yes, I care about what you have to say It goes without saying that this isn’t an easy task. As social media becomes further…
  • 5 Keys to a Successful Word of Mouth Marketing Campaign

    Kate Miller
    16 Feb 2015 | 12:04 pm
    Here’s something that might catch you by surprise: companies that have great a word-of-mouth success story didn’t get that way by chance; rather, they developed campaigns that would create a lot of buzz, and therefore generate a ton of WOM (word of mouth) marketing. Examples of companies or organizations that have done a fabulous job with WOM marketing campaigns are Apple (who wasn’t talking about the new iPhone 6?!), the ALS Association (their Ice Bucket Challenge went viral in a matter of days), and Nike (do the words “Just Do It,” ring a bell?). While all of these…
  • Influencer Outreach: Start at the Bottom

    Kate Miller
    11 Feb 2015 | 10:58 am
    When you think about Influencer Marketing, you typically think of the big-time influencers spreading your word and creating an instant buzz and virality for whatever it is you are trying to promote. But trust us, it rarely (very, VERY rarely) actually works like that. Truly genuine and effective influencer marketing requires time, relationship nurturing, and patience. A shift in your mindset won’t hurt either. You see, you’d do best to ditch the thinking that you’ll do some outreach, score that BIG influencer with 10 million rabid followers, and sit back and watch the money…
  • Elements of a Successful Word-of-Mouth Marketing Campaign

    Kate Miller
    6 Feb 2015 | 9:48 am
    Word-of-mouth marketing is the most basic marketing strategy utilized today, and is one that’s as old as business itself. Colloquially referred to as WOM or WOM marketing, word-of-mouth marketing is the simple act of consumers exchanging information about a business via talking. Traditionally, word-of-mouth was done in person with friends, families, and neighbors; today, word-of-mouth marketing has become much more digitized, and relies on the exchange of information using texting, emails, online review sites like Yelp or Google+ Local, and social media sites like Facebook and Twitter.
  • 3 Behaviors Brands Should Avoid on Social Media

    Kate Miller
    2 Feb 2015 | 1:19 pm
    Building a following and community on social media takes work – often lots and lots of work, patience, creativity, more patience, and more work. It isn’t for the faint of heart and it does not happen over night, regardless of what some of the shadier companies out there might promise. So trust us when we say that you don’t want to see all of  that hard work go down the drain because you are continually doing things to baffle and/or annoy your followers. There are so many things that you should and should not do with your brand’s social media presence, but rather than…
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