Social Media Marketing

  • Most Topular Stories

  • How to Use Transparency to Transform Your Design

    Poppie Pack
    26 Oct 2014 | 1:00 pm
    A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process. Be prepared to think outside the box – here we show you some brilliant ways to apply transparency to your designs. 1Create clear copy space Using a transparent background helps with text legibility and is a clever way to represent your content. Let your background determine your copy area by choosing an image with…
  • Three Fresh Font Pairings to Inspire Your Designs

    Poppie Pack
    28 Oct 2014 | 8:00 am
    Remember to keep broadening your creative horizons by getting experimental with type marriage. We are always adding to our ever-extending suite of fonts to help educate and evolve your design skills. These additional typefaces give you the tools to apply aesthetic variations to your graphics. Feel like you have been stuck for new ideas and need some inspiration? Here we show you you some excellent ways to use some of our newest members of The Canva Library, as well as techniques to pair the newbies with pre-existing font favorites. 1Quicksand, literally Influenced by 1920’s-30’s…
  • Portrait Of A Mobile Consumer

    Social Media Revolver
    Kris Olin
    15 Jul 2014 | 3:32 am
    ... Click the above link to read the full article.
  • Say Hello to Ello and Hello to Hype

    Social Jumpstart
    Mike Wolpert
    30 Sep 2014 | 11:37 am
    What has captured more tech press in the last 48 hours and gone from an obscure project out of a small Boulder Colorado design shop and a Vermont bike manufacturer to growing by more than 50,000 new users an hour? Say hello to Ello. Ello is an “ad free” social network without the rules of Facebook, Linkedin, Google+ or Twitter. It’s the latest “hot” entrant in the consumer social space. It is also available by invite only right now but it is still growing at a meteoric rate. Haven’t heard of it yet? You will. At its current rate of growth, and wide tech media coverage, Ello…
  • How NOT To Increase SEO On Your Custom WordPress Site

    Social Media Advisors | Social Media Speaker | Custom WordPress Site
    Jeremy Blanton
    10 Jul 2014 | 11:32 am
    We all realize by now the huge importance of having a good search engine presence for your Custom WordPress Site and the many benefits it can bring to your business by ranking well.  Normally, when I take on a new client, I try to explain up front to them that there are no magic bullets to getting good rankings, but hard work, dedication to creating good unique content, and some time will bring them the results they want. Unfortunately, not everyone in the world is willing to put in the effort, or give it the time that is needed for the results to come, so they look for shortcuts, quick…
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  • Three Fresh Font Pairings to Inspire Your Designs

    Poppie Pack
    28 Oct 2014 | 8:00 am
    Remember to keep broadening your creative horizons by getting experimental with type marriage. We are always adding to our ever-extending suite of fonts to help educate and evolve your design skills. These additional typefaces give you the tools to apply aesthetic variations to your graphics. Feel like you have been stuck for new ideas and need some inspiration? Here we show you you some excellent ways to use some of our newest members of The Canva Library, as well as techniques to pair the newbies with pre-existing font favorites. 1Quicksand, literally Influenced by 1920’s-30’s…
  • How to Use Transparency to Transform Your Design

    Poppie Pack
    26 Oct 2014 | 1:00 pm
    A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process. Be prepared to think outside the box – here we show you some brilliant ways to apply transparency to your designs. 1Create clear copy space Using a transparent background helps with text legibility and is a clever way to represent your content. Let your background determine your copy area by choosing an image with…
  • A Visual Guide to Type Terminology

    Poppie Pack
    22 Oct 2014 | 8:00 am
    Fast-track your design education by getting familiar with fundamental typographic terms! Typography is the art and technique of arranging type in your designs. The aim of the game is to make your written language look aesthetically beautiful and read effectively so your message can be absorbed with impact. These essential terms will form the foundation of your typography knowledge – so be sure to save, pin, and share these graphics for easy reference! 1Ascender The ascender is the vertical stem that extends above the x-height of a letter, you can use this landing space as somewhere to…
  • How to Choose the Right Colors for Your Brand

    Anna Guerrero
    20 Oct 2014 | 8:00 am
    Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help your brand become a success. In fact, research shows that 85% of consumers respond to color as the primary reason for buying a particular product, while over 92% acknowledge visual appearance as the most persuasive marketing factor overall. Try these 5 creative tips to choose a color palette that’s relevant, memorable and inspiring for your brand 1Know your focus Brands with great color schemes…
  • 5 Easy Tips for Terrific Titles

    Anna Guerrero
    16 Oct 2014 | 8:00 am
    When you think of your favourite book, movie or artwork, it’s the title that springs to mind. To the same effect, titles act like a hook in graphic design. They’re a feature element – so make sure they stand out! Learn how to align titles within your designs to make sure they look great in the limelight. 1Centre align your title Make your title the central focus of your design by aligning it in the centre of your composition. This works well with background images that aren’t too busy. For example, see the clear ocean image above. 2Right align your title Copy space…
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    Online PR Pixie

  • Sculpture By The Sea 2014

    26 Oct 2014 | 5:42 pm
    ‘Sculpture by the Sea’ is an annual art exhibition that takes place along the beautiful coastal walk from Bondi to Tamarama beach in Sydney. Started in 1997 by David Handley, Sculpture by the Sea has attracted thousands of... Read More
  • Common Thoughts From A Female Networker

    21 Oct 2014 | 11:49 pm
    It can be daunting when you haven’t had that first glass of wine and you're not quite sure how to strike up a conversation with the first person you meet. Almost like an awkward date!
  • Why I disliked #SMWsyd

    2 Oct 2014 | 11:08 pm
    So I’m taking a little bit of advice from the expert bloggers and using a negative headline. I wonder if it will make a difference? I will let you know!
  • 10 Marketing Phrases That Make Me Hungry

    28 Sep 2014 | 6:03 am
    This is probably the most random blog post I have ever put together. But here goes! As I attended Social Media Week in Sydney last week, I sat through most of the sessions thinking about food. I don’t... Read More
  • Interview | Introducing

    21 Sep 2014 | 1:36 am
    I always wanted to be the first to do something. When I stumbled across the basic idea for Ampervize, I couldn’t believe there wasn’t already something available that could calculate the best online marketing strategies for a business. I was really looking forward to being able to say “I did that first”!
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • The Social Life of Frank & Linh: Going Viral

    Ken Mueller
    26 Oct 2014 | 5:15 am
    Send to Kindle The post The Social Life of Frank & Linh: Going Viral appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: Sensationally Seasonal

    Ken Mueller
    19 Oct 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Sensationally Seasonal appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: Mysterious Wage

    Ken Mueller
    12 Oct 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Mysterious Wage appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Ebolazation of Social Media

    Ken Mueller
    7 Oct 2014 | 2:00 am
    Send to KindleNo, this isn’t another post of 10 Things Marketers Can Learn from the Ebola Virus. Been far too many of those. What this is is a post about how we use social media, and how we often don’t think and turn off our brains while engaging and sharing on social media. One person in the U.S. with the ebola virus, and Facebook and Twitter are in a bit of a panic. People hear about ebola in the news, and on social media, and they hear that it is “deadly” and “highly contagious” and, not surprisingly, gives them reason for concern. People write posts and…
  • The Social Life of Frank & Linh: Skip

    Ken Mueller
    5 Oct 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Skip appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
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    Social Media Advisors | Social Media Speaker | Custom WordPress Site

  • Creating An Online Community To Market For You Without Asking

    Jeremy Blanton
    22 Oct 2014 | 10:38 am
    I think one of the biggest values to social media is the ability to connect with large online communities and form connections with little to no effort.  As I’ve traveled the country over the past few years sharing as a social media speaker, I love sharing success stories that either my clients or myself have experienced.  Anyone who has ever attended any of my sessions on WordPress or blogging has heard the example of the Brazilian steakhouse in town that I wrote a simple 15 minute blog post about our great experience and how it made amazing connections with this very popular…
  • How NOT To Increase SEO On Your Custom WordPress Site

    Jeremy Blanton
    10 Jul 2014 | 11:32 am
    We all realize by now the huge importance of having a good search engine presence for your Custom WordPress Site and the many benefits it can bring to your business by ranking well.  Normally, when I take on a new client, I try to explain up front to them that there are no magic bullets to getting good rankings, but hard work, dedication to creating good unique content, and some time will bring them the results they want. Unfortunately, not everyone in the world is willing to put in the effort, or give it the time that is needed for the results to come, so they look for shortcuts, quick…
  • Leaving A Life Legacy

    Jeremy Blanton
    14 Apr 2014 | 6:54 am
    As many of you already know, just a few short weeks ago my father passed away.  It was a very sudden event and definitely unexpected.  Amazingly, our family seems to be doing very well coping with the loss.  At his celebration service I spoke last and really struggled for a while with what to say.  It’s hard to put into words what to say about someone you love, care about, and well without them you would never exist.  Finally at around 3:30 AM the day of the service I was awakened from sleep and started to get the words. Friends and family that we talked to the few days leading up…
  • Using Max Buttons In Your Custom WordPress Site

    Jeremy Blanton
    12 Mar 2014 | 2:15 pm
    Each day I speak with potential new clients about their current websites and what can be done to increase the number of leads their sites generate.   As we begin to discuss building their new custom WordPress site, I normally have to have a good thirty minute conversation with them around the importance of having call to actions on their home page, and above the fold.  For example, if you are a real estate agent, the most important thing to have on your home page is the ability for a potential lead to search the current homes for sale in your area.  Therefore, when I visit your site, I…
  • When Social Media Becomes More Than Marketing #ryderthefighter

    Jeremy Blanton
    30 Jan 2014 | 8:06 am
    Today’s post is going to be very different than the normal how to type of post in which I share a strategy on how to improve your social media marketing strategy.  In fact, I’m not even going to talk about strategies or processes at all. Earlier this month I was asked to come to Jacksonville, FL as a social media speaker to participate in a conference with around 500 attendees from the real estate industry.  The conference was amazing, very well organized, tons of great content shared, and a lot of fun seeing old while making new friends.  While the conference and everything…
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    Social Media Training and Classes Colorado

  • Facebook Ad Targeting – Club Stellar

    Kelly Mirabella
    25 Oct 2014 | 10:27 am
    This week we are starting a new training series on Facebook Ads. I am going to be talking about the various ways Facebook lets you target your audience in a Facebook Ad. You will be blown away by all the options for getting your content in front of the exact people you want!… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Facebook Ad Targeting – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Google plus Business Pages – Class Recording for Club Stellar

    Kelly Mirabella
    17 Oct 2014 | 7:06 am
      This week I am sharing with you a recording from the in person Google Plus workshop I taught this week in Centennial. I think for the most part it turned out well enough. There are some parts when I was writing on the white board that it is a little hard to hear me but… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google plus Business Pages – Class Recording for Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Personal Branding Worksheet – Club Stellar

    Kelly Mirabella
    10 Oct 2014 | 1:20 pm
    Yesterday I was fortunate enough to be invited to the Denver Metro SBDC downtown to do a class on Personal Branding. It was such a hit I decided to share with you some of the resources. Now the personal branding video is already in the library but I have added it below. However, today I… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Personal Branding Worksheet – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Managing Messages in Facebook

    Kelly Mirabella
    3 Oct 2014 | 7:37 am
    This week I am going to show you some Facebook Message tips for both your personal profile as well as your business page. If you are not currently a Club Stellar Member and would like to see what it is all about be sure to check out our preview on the Club Stellar Page. Also… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Managing Messages in Facebook appeared first on Social Media Training and Classes Colorado.
  • Free Survey Program Right Under Your Nose

    Kelly Mirabella
    26 Sep 2014 | 7:39 am
    If you a have been looking for a way to do surveys but don’t want to pay for the service look no further! Google Forms are free and pretty easy to set up once you know what you are doing. If you are a Club Stellar Member you get to see how it is done… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Free Survey Program Right Under Your Nose appeared first on Social Media Training and Classes Colorado.
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    New Media Rockstars

  • Rock Out With Roomie!

    Rachel Kiley
    30 Oct 2014 | 4:00 am
    If you watch a lot of music on YouTube, you’ve probably heard of Roomie, aka Joel Berghult. As far as music goes, Roomie really does it all. He’s basically a one-man band, skilled not only at a variety of instruments but also at music production. I took note of him a few years back after I started realizing he was popping up in a lot of collaborations with other YouTubers I was watching, but he’s been posting videos since 2010. Covers, original songs, music challenges, vlogs about music — you name it, it’s there. And with over 120 videos to his main channel (not to mention 350,000…
  • Women Creative Wednesday: YouTubers Who Should Be Superheroes

    NMR Staff
    29 Oct 2014 | 7:00 pm
    For this week’s Women Creative Wednesday, we take a journey through YouTube and pick out those lovely ladies who we think would make the best superheroes…if they aren’t using their YouTube personas as alter egos for their super-selves already. Hmm… Evan DeSimone Everyone went nuts yesterday when Marvel announced a Captain Marvel film for Phase 3 of their cinematic universe, and the excitement reached a fever pitch when they confirmed that it would be Carol Danvers wearing the quantum bands. Don’t get me wrong, I’m a huge Carol Danvers fan, but a part of me was…
  • “The Internet Is Awesome,” Pomplamoose Rightly Declares

    Rachel Kiley
    29 Oct 2014 | 6:30 pm
    After The Great Pomplamoose Drought of 2013, I gotta say, I’m loving how frequently they’re releasing videos these days. The duo’s latest upload isn’t so much a traditional song as it is awesome facts about the internet spoken over synth tracks and beats, but in typical Pompla-fashion, it still manages to be thoroughly entertaining. Filmed in one take, “The Internet is Awesome” utilizes loops and multiple camera angles to still feel as dynamic as their usual music. As the title suggests, it’s more or less an ode to the internet, with Jack producing the electronic sounds and…
  • Guillermo Del Toro On The YouTube Space And New Media

    Sara Parra
    29 Oct 2014 | 6:00 pm
    New Media Rockstars was given the once in a lifetime opportunity to interview horror master Guillermo Del Toro in a special press roundtable. Within it we got the chance to hear his thoughts on some of YouTube’s creators, the YouTube Space, and new media as a whole. Chobot: Let me just start off by thanking everybody for joining us here at the House of Horror’s YouTube Space LA for the roundtable with Mr. Guillermo Del Toro. Del Toro: AKA Gerard Depardieu (laughter) in ‘Green Card’. Chobot: So let’s just start off, can you describe a little bit about the YouTube…
  • Here’s the Ghostbusters Remix You Never Knew You Needed

    Sara Parra
    29 Oct 2014 | 5:00 pm
    Eclectic Method is a fantastic music channel dedicated to glitch remixes so mind blowingly good, you’ll need a cleaning crew to pick up the pieces of your shattered brain. Their most recent release above is the Ghostbusters remix, but let me tell you, the rest of their work is just as amazing. I mean who else could create literally the best Wolf of Wall Street chest thump remix? Or how about that time they made a song entirely dedicated to the greatest character from Bob’s Burgers? I mean seriously, they perfected the Hodor remix. You really can’t ask for more! Wait, no, yes…
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    Mediavine Marketing

  • Barbershop’s business grows at a fast clip from Google+ listing

    10 Oct 2014 | 1:13 pm
    You wouldn’t know it by watching him, but barber and business owner, Don Kight of Don Kight’s Barber Shop, is 84 years old. Don has operated barber shops in the Daytona Beach, Florida, area for over 50 years, and apparently he has no intentions of slowing down. In addition to haircuts that delight his customers’ wives (because that’s what counts) and good old-fashioned shaves, he offers a free cold beer to all of his waiting patrons (21 years old and over, of course). Don noticed a significant pick-up in inquiries and new customers after his daughter, Dagny, helped…
  • “Google My Business”: Finally, a One-Stop Shop for Google Listings

    2 Jul 2014 | 4:04 pm
    If you have your business listed with Google (and I hope you do!), you may have shared my confusion with the array of Google sites that contain information about your business as well as the multiple places where you may need to update your business information. In order to create more of a “one-stop shop”, we now have Google My Business. The gist of it is that you can update your business’s information in one place, and Google will then update your Maps, search, and Google+ listings. To get started, you can access Google My Business here. You need to login with the…
  • Business owners: Are you avoiding social media?

    21 May 2014 | 3:43 pm
    If you’re a business owner, the last thing you probably want to think about is another item to add to your to-do list. And for many, adding social media to the list can seem nebulous and even pointless. However, if you think of “doing” social media as more of a business presence builder and less of a time waster, you’ll start to reap the benefits that are possible. Because if you think that your business doesn’t need a digital presence, you’re sadly mistaken. Our business has gotten as many good leads from our online presence and the activities we do in…
  • Highlight Your Company’s Products and Services with LinkedIn’s Showcase Pages

    18 Apr 2014 | 7:35 am
    Do you have a LinkedIn Company page for your business? If you do, or if you’ve been thinking about creating one, LinkedIn recently made a big change. The Products and Services tab was deleted within the Company pages, which is annoying to me because my team and I have spent many hours developing those pages for our company as well as for our clients. However, LinkedIn is still offering a way for businesses to highlight certain products and services with something called “Showcase Pages”. Showcase pages allow you to essentially extend your Company page by creating a page that…
  • Three Ways to Grow the Audience of Your Facebook Business Page

    31 Mar 2014 | 11:21 am
    Growing your Facebook business page can be an effective tool in customer retention, the acquisition of new clients, and the continual promotion and growth of your business. If you’re looking for ways to grow your Facebook business page audience and market your business with Facebook, consider incorporating these three strategies for expansion: By posting original content in the form of copy, pictures, videos, or updates, you’ll be giving followers and potential followers something unique and interesting. All posts or updates that you publish should be relevant to your business model,…
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    Social Media Online Classes

  • Visual Storytelling for Brands

    Maria Peagler
    28 Oct 2014 | 10:01 pm
    Editor’s note: We’re continuing our Visual Storytelling theme this week with a look at how brands can market using visual content, along with examples of those doing this well.  You can listen to my interview (or read the transcript) of my interview with Ekaterina Walter, co-author of The Power of Visual Storytelling here. The human attention span has dwindled to eight seconds — less than that of a goldfish — according to a 2002 BBC article. With so many competing websites, social networks and entertainment on the internet, how can brands make their message stand out, be…
  • Ekaterina Walter Interview – Author of Visual Storytelling

    Maria Peagler
    27 Oct 2014 | 10:01 pm
    I just finished reading The Power of Visual Storytelling:  How to Use Visuals, Video, and Social Media to Market Your Brand, and was impressed with how co-authors Ekaterina Walter & Jessica Gioglio recommend brands incorporate visuals into their marketing.  I chatted with Ekaterina Walters, by telephone, and I’m sharing the audio and the transcript of that interview today. Definitely listen to how small brands can create visual content easily, share it across the web, and use visuals to communicate what they stand for. Ekaterina Walter Interview Audio Here is the full 30-minute…
  • Weekly Top 5 for Oct 27, 2014

    27 Oct 2014 | 11:17 am
    Our classes are just the start of the learning you get here at  Here are the additional resources available this week: #1. FREE VIDEO — Social Media Manager Learning Track Check out our new video giving you a sneak peek of the Social Media Manager Learning Track here at . . . . #2. WEBINAR EXCERPT – Your First Online Store Just a few days left in October to get this month’s bonus webinar: Your First Online Store.  Take a look at the webinar excerpt to see what members learned this month about the…
  • Social Media Training — Social Media Manager Learning Track [VIDEO]

    Cam Waller
    23 Oct 2014 | 10:00 pm
    Do you need to update your online marketing skills? Are you interested in becoming a social media manager? Our Social Media Manager Learning Track provides the training you need to succeed at digital marketing, no matter what your needs are. Here’s a brief look at who the Social Media Manager Learning Track is for and what you’ll get. Click here for more details on what you’ll learn. Timestamps & transcript are below the video: 00:00:  Who the Social Media Manager Learning Track Is For 00:19:  What You’ll Learn 00:53:  What Else You’ll Get 01:15:  Visit…
  • Bonus Webinar Excerpt: Your First Online Store [VIDEO]

    Cam Waller
    21 Oct 2014 | 10:00 pm
    One of the biggest steps in establishing your online business is setting up your online store. There are several choices out there, so how do you know which one is right for your business? Here’s a brief look at the benefits of selling online with trusted eCommerce platforms and which industries they’re best for. Click here to view the full bonus webinar with an in-depth look on how to setup your first online store. Timestamps & transcript are below the video: 00:04:  Do You Need a Shopping Cart? 00:50:  People Like to Buy from Trusted Stores 01:30:  Why Amazon, Etsy &…
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    Allen Mireles Marketing

  • Why Should Your Business Story Be In Google News?

    Allen Mireles
    23 Oct 2014 | 9:53 am
    Guest post by Tinu Abayomi-Paul There’s often so much focus on getting your site to rank in Google Web search that another route to more potential customers is frequently overlooked – Google News. Why Should Your Business Story Be In Google News? First, if you’re already trying to get noticed in other parts of Google, a little extra work could get you more exposure in an area where there’s less competition for eyes. After all, you’re already producing the content. Or as Search Engine Land tells us: …what would you say if I said your site could earn 10% more clicks from Google with…
  • Celebrating Four Years of Providing Help and Hope: #Milaap4Hope

    Allen Mireles
    16 Jun 2014 | 3:00 am
    The Hope Project is a campaign to inspire urban masses towards empowering rural women through small contributions. What makes this project special is that the women in this case are ex-Devadasis and the possibility of self-reliance through entrepreneurship is a ray of fierce hope for them. What would you say if you were told that a small loan—not a donation, mind you, but a real loan, where you’d get your money back—could completely change someone’s life? And that in 2014 you could invest in businesses started by former Indian sex workers, helping these women stand on their…
  • Hertz Customer Service #Fail Amplified.

    Allen Mireles
    20 Apr 2014 | 8:07 am
    My son’s wrecked car Consumers make purchases online and via mobile phones (and even regular phones) daily, often doing online research before making a buying decision. We’ve become accustomed to searching for the best deal online, polling friends about their experiences and checking online reviews. It’s fast. It’s easy. And potentially damaging to the brands who show up online as “less than”. Customer service is more important than ever today. Where an employee taking the time to go above and beyond for a customer can make the difference between a sale for a company or one…
  • What’s So Funny? How to Use Humor In Business Communications.

    Allen Mireles
    18 Mar 2014 | 6:01 am
    Winter 2014 is taking a toll on all of us. From snow to ice to mudslides, potholes and school closings, it seems that no matter where you are located—the weather has been difficult. So naturally we’re looking for things to laugh at. Humor is a serious thing. I like to think of it as one of our greatest earliest natural resources, which must be preserved at all cost. – James Thurber Humor, defined by Merriam-Webster as “the mental faculty of discovering, expressing, or appreciating the ludicrous or absurdly incongruous,” can be an effective tool in business communications from…
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    Fire Brand Social Media

  • Reviews for SEO

    Cynthia Cavoto
    18 Oct 2014 | 3:19 pm
    If a website has a working url, it can be submitted to a search engine. Having consistent content is very important to establishing search engine optimization, since that’s how the search engine knows your content is reliable: because it is consistent. Most people submit content from their business or social media pages in order to [...]
  • The Ultimate Content Scorecard: 8 Essentials for Successful Curation

    Cynthia Cavoto
    15 Oct 2014 | 3:30 am
      Image Source: With today’s technology, we are literally redefining our everyday lives and the world around us. The word viral was recently given a new definition according to Merriam Webster. Beneath the once more commonly used reference of being relating to a virus, the new meaning states that viral is something “quickly and [...]
  • Check Your Local Listings

    Cynthia Cavoto
    13 Oct 2014 | 12:36 am
    To have a successful business these days, you have to be on the Internet. Since everyone is using social media and business websites to expand their business, you need to find a way to stand out amongst the crowd and really make an impact. The other option is failure. Due to the large amount of [...]
  • How to Make Your Posts Go Viral: The “Secret Formula”

    Cynthia Cavoto
    6 Oct 2014 | 5:20 pm
    We have all seen them and then we share them with our friends, family and coworkers. The video of a cat playing the piano and that ever so cute baby who just can’t stop laughing. Personally, I have watched Evolution of Dance so many times that I could probably replicate the entire routine myself. Those [...]
  • Facebook Pages are the Future for SEO

    Cynthia Cavoto
    5 Oct 2014 | 6:08 pm
    Facebook is the most popular social networking website ever created, and continues to expand with new applications every few months. Facebook was launched back in 2004 for students of Harvard University, and the website required an email address from the school to access it. However, Facebook later became open to all college students worldwide before [...]
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    Jackson Marketing Services

  • Try This: This 30-Minute Exercise Doubles Sales

    Stacy Jackson
    29 Oct 2014 | 6:23 am
    Creating a shorter sales message increases your sales pipeline and makes opportunities easier to close. Source: As an entrepreneur or small business owner, it’s vitally important that you take actions that drive leads and conversions. One of the most effective tools you can use is email — if you have your messaging right! According to Geoffrey James in his latest post, you can double your sales with the right sales message sent via email. He identifies three things a “killer sales message” should accomplish: Causes a potential customer to respond to…
  • Increase Profits by Fine-Tuning Your AdWords Campaigns

    27 Oct 2014 | 8:30 pm
    Successful AdWords campaigns are not a one-time set up and then you’re done. In order to keep a profitable campaign successful, it requires constant fine-tuning in order to maintain its profitability and improve its ROI. It’s crucial that you have a PPC management process in place. One thing that’s important to remember, is that campaigns aren’t always profitable right from the get go. If you find that your campaign is losing 30% from day one, there’s probably a very good chance that you’ll be able to turn it around to being profitable with some fine tuning. Here are some…
  • Are You Using Ad Customizers in Google AdWords?

    Stacy Jackson
    24 Oct 2014 | 10:26 am
    Source: If you are a Google AdWords user, have you experimented yet with ad customizers? Check out this overview of customizers I recently posted on LinkedIn, and learn how you could use them for your business!   The post Are You Using Ad Customizers in Google AdWords? appeared first on Jackson Marketing Services.
  • Three Simple Steps To Building A Powerful LinkedIn Network

    Stacy Jackson
    22 Oct 2014 | 7:32 am
    LinkedIn is an important tool for building your personal brand, but you can only tap its real value if you have a clear strategy for building and nurturing your connections. Source: LinkedIn is a powerful tool for several reasons: It helps you network with people who may buy your product It can help build your network for finding a job It places your company and brand in front of potential business buyers. Check out these simple steps on for building your LinkedIn Network. The post Three Simple Steps To Building A Powerful LinkedIn Network appeared first on Jackson…
  • Social Customer Service

    Stacy Jackson
    19 Oct 2014 | 10:30 am
      Social media has changed more than the world of marketing. It’s the place many of us have become conditioned to go when we have a bad experience or face a problem with a product or service. Some will to go the brand itself on social to complain while others just post their displeasure to the world in general. It can present a major headache if you aren’t using a social media dashboard effectively to manage social customer service. Source: If you aren’t on social media for marketing purposes yet, you have to at least consider joining the major…
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    Nischala’s Space, Thoughts, Expressions…

  • Sheroes Must-Do’s : Daily, Weekly, Monthly, Yearly

    9 Oct 2014 | 11:36 am
    I first heard of the word Sheroe from Sairee Chahal, Founder and CEO of (A careers community of women achievers).  She defined a Sheroe is “Any woman who makes a choice, and makes the choice work for her“. Short, Simple, Sweet, Profound and very relevant for the woman of today – especially if you are a women at work – be it corporate (Corporate Sheroe as I call it) or entrepreneur (entrepreneur Sheroe as I call it) or Mompreneur (Mompreneur Sheroe as I call it). The word caught my fancy when I first heard it, something about it appealed to me – I…
  • Do you participate in Tweet Chats? 6 Compelling reasons you should..

    2 Oct 2014 | 2:30 am
    I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc. According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also…
  • Women at Work | Mantras to live by…

    24 Sep 2014 | 5:38 pm
    Filed under: Mantras and Lessons, Women At Work Tagged: Mantras, women at work
  • Blogging for Business / Run a corporate blog? – Here are a list of topics for 1 year (for FREE!)

    18 Sep 2014 | 2:30 am
    Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share? And you don’t know what to blog about? If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be 1) Why blog? 2) What to blog about? If I had to answer Why should a business / corporate blog? – The answers are manifold : (i) To share their views / voice (ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc. (iii) To learn…
  • Women at Work | Round-up of articles to read today

    12 Sep 2014 | 5:49 pm
    The regular readers of this blog know that I’ve started a new section on this blog around the topic of Women at work / working women. Here’s the thing | Being a working woman, I regularly read on this subject – simply because it enable and equips me to appreciate and understand multi-dimensional issues, and possible solutions. I can safely say that there is a lot of literature on this subject, and a lot lot lot more is required. Many times when I read something, I wish someone had shared it with me much earlier. The thing about reading is that “timing sometimes makes all…
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    Peg Fitzpatrick

  • 10 Steps to an Achievable Instagram Strategy

    27 Oct 2014 | 5:15 am
    Are you still under the impression that Instagram is just for selfies and food photos? While those do exist, savvy people are killing it on Instagram by connecting on this fun and fast social network. It’s time for you to create an achievable strategy for your Instagram account. Without a strategy, you’re just posting selfies and food pics, right?   Here are the main reasons you should create an Instagram strategy: Build brand awareness. Letting people into your private world or seeing behind the scenes at your hot startup builds trust. Stop selling. Social media isn’t about…
  • 7 Ways Social Media Supports Small Business

    Rebekah Radice
    29 Sep 2014 | 5:20 am
    Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It’s no secret that social media can create relationships, establish trust and earn a client for life. However, dominating your niche or market requires a strategic approach. So, how can your small business benefit from social media? Below are seven ways social media can help you spread…
  • Instagram 101: 7 Keys Steps to Instagram Success

    8 Sep 2014 | 6:40 am
    Wondering how to get started and learn to rock the Instagram platform? Then this Instagram 101 post and video are for you! Instagram is a wonderful ways to tell your story through photos. It’s a little glimpse into your world that can lead to better connections, new friends, and most importantly amazing business connections. I had a hangout with my good friend Instagram Gal Sue Zimmerman and she shared a wealth of amazing tips to turn your Instagram presence into something to be proud of! Let’s get a look into how Sue excels on Instagram. She did this presentation from her phone…
  • Easy Ways to Tell Your Story Through Twitter

    25 Aug 2014 | 7:00 am
    Twitter can be an incredibly effective addition to your current online marketing and a strategic way to amplify and unleash your personal brand to the online world. What you need is an easy way to tell your story through Twitter. Twitter moves fast but with practice and a little structure Twitter can be a fantastic network builder. I’ve asked my colleague Rebekah Radice to share a guest post with her tips on making Twitter a success. Keeping up with multiple social channels, Rebekah’s excels at grabbing the character of each and being social in a way that works across all social…
  • Smart Methods to Dominate with Social Media Optimization

    11 Aug 2014 | 7:00 am
    Social media optimization or SMO is applying your social skills to your social media platforms. SMO sounds like a fancy term but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring traffic to your blog and bring awareness to what you’re doing and get more clients, sell books, or build your email list. What is Social Media Optimization (SMO) The principle of using social media to build your blog, not SEO. If you love SEO and it’s…
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    Digital Marketing Solutions

  • ‘Fat Girl Halloween Costume’ Walmart Site Offends Tweeter

    Samantha Collier
    27 Oct 2014 | 12:34 pm
    “Your comments and suggestions are important to us and help make Walmart even better.” -Walmart The above quote was Walmart’s Twitter response after Kristyn Washburn tweeted the company regarding the ‘Fat Girl Halloween Costume’ page found on their website. Yes, it seems Walmart posts a page for every category this Halloween season. The Mistake Walmart posted a plus-sized page on their website and named it “Fat Girl Costumes”. Upon further inspection, the page included a variety of plus-size adult costumes from gothic vampires to olympic goddesses. The page in question has been…
  • 4 Secrets to Commanding Attention on LinkedIn

    Samantha Collier
    17 Oct 2014 | 11:46 am
      What separates the stellar LinkedIn profiles from the plain ones is how people utilize all of the various LinkedIn features. Additionally, it’s also important to have an optimized LinkedIn profile. However, it’s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often — engage with your LinkedIn connections. The LinkedIn blog published an article regarding four ways to be a rockstar on LinkedIn. Here’s the short version: Status updates LinkedIn users who share content with their LinkedIn networks at least once per week are…
  • SEO – Let’s Cut Through the Fog

    Ron VanPeursem
    4 Jul 2014 | 9:20 am
    What do we mean by “SEO”? Yeah, sure, you could say “Search Engine Optimization”, but that’s just because you’re trying to be funny. In the real world, if we ask people to define or explain SEO, we’d get as many different descriptions as we’d have writers. Let’s try to cut through the fog a bit. SEO: Is it dead, or just transformed? Want to have some fun? Just google “SEO is Dead”, and see what you get. The really funny thing about it, is that you’ll find half of the posts are by people who are actually SERIOUS when…
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  • Social Media and Job Search

    21 Oct 2014 | 1:29 pm
    A few tips for Social Media and Job Search I have been writing some help-guides for using social media and job search for Illinois workNet. I won’t steal their thunder, but I want to point out a few key items … Continue reading → The post Social Media and Job Search appeared first on Time2Mrkt.
  • Hands-On LinkedIn Workshop

    10 Oct 2014 | 10:52 am
    Take some time to participate in the Hands-on LinkedIn Workshop! When was the last time you spent any time on your LinkedIn profile? There have been a number of changes recently. Take this time to help yourself better understand a … Continue reading → The post Hands-On LinkedIn Workshop appeared first on Time2Mrkt.
  • LinkedIn Feature – Reply Don’t Accept Yet

    30 Sep 2014 | 5:50 am
    Reply Don’t Accept Yet – LinkedIn feature is still there! I don’t know about you, but I receive a number of invitations from people that I haven’t met. I don’t mind expanding my network through LinkedIn connections, but I try … Continue reading → The post LinkedIn Feature – Reply Don’t Accept Yet appeared first on Time2Mrkt.
  • Using Hootsuite

    22 Sep 2014 | 8:09 am
    Hootsuite is a great tool to use for scheduling posts! I wrote an article a while back about adding a LinkedIn company page to your Hootsuite scheduler. You can take a look here. Hootsuite keeps adding great options to make … Continue reading → The post Using Hootsuite appeared first on Time2Mrkt.
  • Don’t get caught by a Hacker

    17 Sep 2014 | 2:58 pm
    Public Service Announcement – Hacker tried to access my computer files As a home-based business, I have to be just as diligent as a company that has office space. Read my story and share it with those who might be … Continue reading → The post Don’t get caught by a Hacker appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • Total Life Changes – Your Opportunity to Flourish Financially

    Tamyka Washington
    12 Oct 2014 | 8:00 am
    Why A Home Based Business You may be one of the many, many individuals looking to discover a way to increase your income. Or, you may be a parent feeling the emotional burden of having to choose between work and family. Maybe you can simply relate to the fact that you are not living to your fullest potential, or walking in your purpose. Whatever your situation is, you know there is something more. You are tired of struggling. You are sick of stressing. You are ready to live the life you deserve. You have kept your options open, and have decided to explore the idea of a home based business. I…
  • 4 Reasons Why You Are Not Ready For Entrepreneurship

    Tamyka Washington
    7 Oct 2014 | 4:24 pm
    It’s been my observation… NON-entrepreneurs think entrepreneurship is some how easier than traditional work. They see us on Facebook often, watch us ‘brag’ about how happy we are, and how much we love our lifestyle. For a lot of us, that’s just our truth. We also know, that just because we live our passions and choose to pursue our purpose in life…doesn’t mean the road isn’t always smooth. In fact, entrepreneurship forces us to remain on our toes…always strategizing, always masterminding, always brainstorming, always thinking, always…
  • Is This Your Season To Transition?

    Tamyka Washington
    29 Sep 2014 | 7:00 am
    How many times have you questioned or wondered why you were experiencing the things that were going on in your life? It may feel like turmoil, it could be negativity, or any combination of challenges. What you have been doing up until this point may seem like it is no longer serving the original purpose. You may be feeling a shift in direction…but for one reason or other, you are hesitant. Perhaps even resistant all together. During the first half of this year, that is exactly what I was going through. It was my season for transition. Even though I didn’t quite recognize it at…
  • The One Thing Holding You Back From Success

    Tamyka Washington
    15 Sep 2014 | 12:52 pm
    There is always one thing that holds entrepreneurs back from experiencing success. Do you know what it is? It’s not lack of knowledge. It’s not lack of time. It’s not lack of money. In fact, as entrepreneurs, we all experience a time on our journey where we ‘lack’ one of these things. Life gets in our way, things happen and we sometimes get stuck where we are. We start to allow our current situation to alter our thinking and distract us from what we need to be doing in our business. I know because I have been down this road more than once. But, what I’ve…
  • The Benefits of Starting A Network Marketing Business

    Tamyka Washington
    8 Sep 2014 | 11:51 am
    When some people hear the words, Network Marketing, they automatically get a bad idea in their mind. Most of the time it is because they are greatly missed informed, or have heard negative stories from those who’ve had little, or no success. The truth is, starting a network marketing business has great benefits, especially because it doesn’t require a college education or tons of experience. In fact, I came across an interview by, Jack Canfield (affectionately known as “America’s #1 Success Coach,” and the originator of the Chicken Soup for the Soul® series.) In…
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    Frederic Gonzalo

  • Omni-Channel Marketing in Travel

    Frederic Gonzalo
    24 Oct 2014 | 7:14 am
    The term “Omni-Channel” has become a marketing buzzword lately, but its concept should be a priority for travel & hospitality marketers. In essence, it’s about providing a seamless experience, regardless of channel or device, at each step of the travel cycle from search to comparing, booking and then experiencing the product or service. If you think Omni-channel is just a different, more modern way of addressing multi-channel marketing, here’s an interesting definition that helps explaining the difference: “Multi-channel is an operational view – how you allow…
  • 8 Etourism Stats to Consider for 2015

    Frederic Gonzalo
    16 Oct 2014 | 6:22 am
    Fall is a great season, with leaves changing colors, weather cooling into fresh, crisp mornings and nighttime coming around quicker, as days get shorter. For hospitality stakeholders, it’s also a great time to reflect upon the past summer season and start planning for the busy periods of Thanksgiving, the Holidays and the upcoming year. With this in mind, here are eight statistics that underlie important shifts taking place, or not, in our industry! 71% of DMO allocate 25,000$ or less to social media management In a recent study conducted by DMAI, surveying over 100 destination…
  • What Motivates Us to Travel? [INFOGRAPHIC]

    Frederic Gonzalo
    9 Oct 2014 | 5:47 am
    Every year, TripAdvisor comes out with its TripBarometer: Psychology of Travel report, examining the motivations behind travelers’ vacation choices, traveler emotions at the various stages of a vacation and the post-trip impact of travel. There are always some key nuggets of information in there, and this year is no different. Below you will find the results particular to the Canadian market, but you can also find aggregated results for Asia, Europe, North America or the USA only on their website by clicking here. COMMUNICATION IS KEY While it’s clear we don’t all travel for the…
  • Hashtags Coming Alive in Destination Marketing

    Frederic Gonzalo
    2 Oct 2014 | 5:50 am
    Within the travel marketing ecosystem, destinations play a pivotal role at two key stages: during the planning phase, when potential travelers must be aware of your country, state, region or area, and during the travel phase, when travelers actually experience lodging, restaurants, attractions and transportation to and within your destination. Given a new reality, where both travelers and locals alike can spread the word about a destination, we’re seeing a blurring of the lines between these phases of travel, where photos and videos shared on social network impact a brand’s…
  • 10 LinkedIn Metrics That Matter

    Frederic Gonzalo
    23 Sep 2014 | 9:04 pm
    In my previous post, Key Performance Indicators (KPIs) for Your Social Media Dashboard, we took a look at the most common and useful metrics to consider when monitoring a brand performance on social networks such as Facebook. Twitter, Instagram, Pinterest, Google+ and YouTube. Today, I want to focus on Linkedin, perhaps the only social network by and for professionals, particularly useful in a B2B context. It should also be noted that Linkedin is one of the few social media that provided good insights and metrics for individual accounts, not just for organizations advertising on the platform.
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    Anita Loomba

  • Identifying Social Business Objectives

    2 Oct 2014 | 8:00 am
    I’m often asked by people, “How do you identify social objectives?” My answer is always: “Tie it back to the actual business objectives.” More often than not, I’m given a semi-blank stare, with a response related to how difficult that can actually be. There are many tools available that help us track the success of social campaigns. Here are some common social business objectives that can be applied to any launch campaign: Gaining brand exposure Exposure is an important and powerful metric to measure. When your content is good, social can help you push your content further…
  • Creating a Social Media Strategy for Your Event

    14 Feb 2014 | 8:00 am
    You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do? Social media can play an important role at any type of event – whether it’s tradeshows or even webinars – and can help you achieve a variety of different goals. For those who are dubious about social media, there are many benefits to creating a social media strategy for your next event. Using a variety of channels, such as Twitter, LinkedIn, your blog and Facebook, you can attract customers to your booth, potentially drive sales, increase interest in what you actually do, and…
  • Top Digital Marketing Trends in 2014

    2 Jan 2014 | 9:13 am
    2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry: Content continues to be king Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers have…
  • Tips on Enhancing Your LinkedIn Company Page

    16 Dec 2013 | 8:00 am
    This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile? A great LinkedIn company profile can complement your website and allows you to build a following of professionals who are interested in your products or services. Here are some tips to help you enhance your company page: Optimize your…
  • Tips for Building Loyal Brand Advocates

    13 Nov 2013 | 6:00 am
    Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advocates. Here are some tips to help you get started: Know Your Content Before you decide on what you say to your advocates, you should know the story you’re trying to tell. It’s important to determine your tone of voice, narrative, platform and even your content creation process. Understanding…
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    Brand Meets Blog

  • 5 Things Bloggers Want You To Know Before You Pitch Them

    Louisa Claire
    20 Oct 2014 | 1:23 pm
    Recently I was sent four emails from a brand who wanted to give me a discount to their online store so that I could make a purchase and write about my experience on my personal “Mummy” blog. Putting aside the terrible premise of such a pitch, I closed my blog several months ago and set an email auto responder to this effect. Yet the “friendly follow up” emails continue. I shudder to think at the amount of time, and money, being lost by that company and many others like it, who don’t know what they’re doing when it comes to reaching out to bloggers. Read more about this over on…
  • Should there be a charter of rates for bloggers? (I don’t think so and this is why.)

    Louisa Claire
    8 Oct 2014 | 4:17 pm
      Today I’m opening up with you about a hot topic and I’ve got to say, though these thoughts have been on my mind for some time, years really, I’ve hesitated to share them because it’s so controversial. I’ve decided to just dive in now because, well, the very heartbeat of Brand Meets Blog and the core vision I had when I started it is BETTER opportunities for MORE bloggers and if I’m not addressing the central issues facing bloggers then I’m not living up to this goal. Also, I’m kinda happy to have an opinion and hope this sparks a…
  • 5 ways to really impress the next brand you work with

    Louisa Claire
    6 Oct 2014 | 1:59 am
    There are so many tips around for how to work with brands on your blog but what about WOWing those brands so that you stand out as a true professional who is not only a delight to work with but a great asset to a brand/agency?! More and more brands are expecting bloggers to bring a sense of professionalism to the relationship and be proactive in making a campaign work, and the great news is that  doesn’t have to be hard. If you are working with a brand on a paid campaign then these five things are going to be really important in establishing your reputation as not just a great…
  • (Introducing) Brandlicious TV and finding your WHY!

    Louisa Claire
    1 Oct 2014 | 4:53 pm
    If you’ve been hanging around these parts for a while then you’ll know I’ve been playing with a new phrase: Brandlicious. Brandlicious is about making your blog delicious to brands. It’s about delivering quality partnerships with the brands you love for the readers you inspire. It’s about bringing a sense of fun to your brand partnerships. All these things to me are the hallmark of passionate, professional bloggers working with brands they love and love to share. That’s why I’ve used it as the name of our flagship training program for…
  • Read this when you feel like your blog is constantly being passed over (and you’re maybe a little disheartened).

    Louisa Claire
    28 Sep 2014 | 1:35 pm
    Today’s post is for any of you who ever feel passed over, maybe with blogging generally but especially when it comes to working with brands. Maybe you feel like other bloggers get the great opportunities and you don’t. Or like sometimes you wish you got a crappy pitch just so you could join in moaning about it in a private Facebook group with the other bloggers. Maybe you only get the crappy pitches and don’t understand why you’re not getting any good opportunities come your way. I know it’s how lots of bloggers feel, or have felt, at one time or another so if…
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    Top Tier Media

  • Facebook Ends Like-Gating, Now What?

    Shannon Smyth
    8 Oct 2014 | 12:11 pm
    Like-gating, or the act of putting some sort of barrier between a visitor and a Facebook fan page, has been one of the most popular ways of garnering new fans. This type of incentivized fan-collection has been done by way of offering a free download, coupons, exclusive content or as an entry method for a contest or giveaway in exchange for a Like. Starting November 5, Facebook is putting an end to the practice, which has left many brands scrambling to come up with a better way to increase Likes and brand messaging. According to Facebook, Like-gating was interrupting the user experience and…
  • 3 Things to Know About Twitter Analytics

    Shannon Smyth
    9 Sep 2014 | 2:00 am
    With more than 271 million active users each month, Twitter has taken the social media world by storm. It has become a mecca of advertising potential, telling brand stories and customer engagement. However, Twitter has not always provided the tools necessary for brand marketers to accurately test and measure the success of a campaign or follower engagement. The new Twitter Analytics tool is bound to change all that. In order to maximize its benefit, there are a few things you should pay attention to with Twitter Analytics. Tweet Activity The purpose of creating a marketing campaign in Twitter…
  • How To Create a Custom Formatted Tweet

    Shannon Smyth
    2 Sep 2014 | 3:00 am
    Looking to have your tweets stand out on Twitter? While customers are following your brand, they may also be following hundreds (if not thousands) or other people, as well. A tweet announcing a product launch or an amazing review can simply getting buried in their already busy stream.  Even when tweets are grouped, they may not quite stand out on a screen where literally dozens of tweets can populate at a time depending on the size of the monitor or display on the mobile device. So what’s the solution? A custom formatted tweet. What’s a custom formatted tweet? We’re so glad…
  • 3 Reasons You Should Include Images in Your Social Media Content

    Jen Mathews
    27 Aug 2014 | 8:35 pm
    3 Reasons to Include Images on Your Social Media Channels Billions of people have camera phones and aren’t afraid to use them. In our personal lives we all take pictures of the places we go, the things we do and the fun times we have. We share with family and strangers, here in town and all over the world. Those images garner a lot of discussion, and including pictures into your social media content is just as effective at increasing the conversation as well. Social media consumption has caused people to try absorbing vast amounts of information in tiny bite-sized pieces. The easiest…
  • 5 Ways Twitter’s Redesign Can Benefit Brands

    Jen Mathews
    22 May 2014 | 1:00 am
    Recently, Twitter decided to roll out its first new design since its original launch. Although Twitter has millions of users, keeping them active can be challenging, especially with the advent of new methods of utilizing the site itself, including mobile phone devices and tablets. Here are 5 benefits of the redesign: Simplicity and First Impressions The new Twitter design is simplistic with a feel that is more appealing to users who browse and are familiar with Facebook. Even the “Pin to the Top” option exists in the new Twitter design, which has long been an option for Facebook fan…
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    Gigya's Blog

  • How to Prepare for the Future of Mobile Commerce

    Rachel Serpa
    29 Oct 2014 | 8:55 am
    Less than 10 years ago, consumers were shocked and awed by the prospect of visiting their favorite websites on their mobile phones. Now, with smartphone users totaling more than 1 billion and 1 in 3 US consumers owning a tablet, your customers aren’t just “browsing” on mobile – they’re buying. Not only does mobile usage account for 21% of all Internet usage (Google), but 32% of all online purchases are made over mobile devices (BusinessInsider). And according to international investment bank The Goldman Sachs Group Inc, worldwide mobile commerce sales will account for almost…
  • The Landscape of Social Login: Facebook Trends Up as Yahoo Tumbles

    Victor White
    27 Oct 2014 | 10:01 am
    The trends we saw in Q2′s social login data continued in Q3, with Facebook continuing to make incremental gains as the web’s most used third-party identity provider. Also in step with recent trends, Yahoo continued its precipitous decline, dipping below 10% of all social logins in the quarter. Facebook’s majority position seems to have been solidified by the company’s recent changes to Facebook Login, which now includes line-by-line controls for users when they choose to log into sites and apps with their Facebook credentials. Google/Google+ saw a slight decrease…
  • Infographic: The 2014 State of Consumer Privacy & Personalization

    Rachel Serpa
    22 Oct 2014 | 7:47 am
    It’s no secret that marketers are finding themselves stuck in what seems to be a Catch-22 when it comes to consumer demands for both greater data privacy and more personalized user experiences. To get a closer look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of 2,000 US and 2,000 UK male and female adults ages 18 to 55. The results reveal that, when it comes to their data, modern consumers across the globe are demanding 3 key values: transparency, relevance and convenience. The survey also shows that…
  • How SAML Supports A Frictionless & Secure Customer Identity Management Strategy

    Ritika Puri
    17 Oct 2014 | 11:24 am
    More than ever before, marketers and product development leads are joining forces with IT teams to reach, engage with, and convert audiences at scale. The proliferation of data makes it possible for companies to personalize user experiences and target audiences with highly relevant marketing messages and recommendations. It’s no surprise that marketers and product leaders are looking for innovative and aggressive ways to reach their audiences — we want to reach audiences with the right messages at exactly the right times in their buying journeys. The technologies required to achieve…
  • Customer Spotlight: The Canadian Olympic Committee Boosts Facebook Ad Conversion Rates by 106% with Audience Data

    Rachel Serpa
    15 Oct 2014 | 8:28 am
    The Canadian Olympic Committee serves as the backbone of Canada’s Olympic movement, providing support for Canada’s elite athletes and inspiring all Canadians through the power of sport. Challenge: Reaching Relevant Audience Segments to Improve User Acquisition To drum up awareness and engagement for the XXII Winter Olympic Games and beyond, The Canadian Olympic Committee worked with Gigya to better understand and engage its target audience segments, increasing Facebook ad conversion rates by 106% while decreasing campaign costs by 51%. Solution: Capturing Consumer Identity Data to Inform…
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    BRM Social Blog

  • Simple Tips to Improve Social Media Marketing Results

    Carrie Drisko
    12 Oct 2014 | 11:42 pm
    The most power marketing method used by most marketers and business owners is social media marketing. In here, getting a huge reach can happen in an instant which makes it easier to find your target market. There’s no doubt on the power of social media because everyone can be found on various platforms socializing. And every business takes advantage of this habit. Below are a few simple tips to improve social media marketing results.   Hit multiple time zones Why do you need to keep on reposting what you’ve already posted? One of the reasons is to hit multiple time zones. Posting the…
  • How to Turn Off Notifications in Facebook Messenger

    Carrie Drisko
    5 Oct 2014 | 6:26 pm
    Facebook now has its own chat application that is probably annoying users not only because of the memory it consumed in mobile devices but also because of its unfamiliar interface. Facebook Messenger is a downloadable chat application that works in a different way compared to the main Facebook application. Some users are not pleased with the idea of getting notifications. How about when you are in the middle of an important meeting PR conversation and you would suddenly hear that familiar Facebook notification alert? There may be times when you would want to silence your device. So, below is…
  • Ways to Increase Pinterest Followers

    Carrie Drisko
    28 Sep 2014 | 11:07 pm
    Pinterest is the newest social buddy in town that is growing exponentially. Creating boards that can be shared is the main concept of this platform. The content of the board is where the secret lies. Make is as captivating and valuable as you can grab the attention of a humongous amount of Pinterest followers. Think you’ve done all the promotional gimmicks, but none of them worked? Perhaps it’s about time you check the tips below on ways to increase Pinterest followers. Keep in mind that doing promotions take time, patience and dedication. If you’ve been doing it for months, don’t…
  • Social Media for Businesses

    Carrie Drisko
    22 Sep 2014 | 10:19 pm
    Is social media for business? Social media is not just for socialization, but also for marketing. It’s like mixing business with pleasure. Because of the presence of the millions of users who are obsessed with social media platforms, getting your brand recognized and boosting your sales is much easier. Every business needs a marketing campaign. Otherwise, sales won’t go up. Social media has a large influence on every shopper, so what they will see on various platforms will surely affect their buying decision. Which platform? The most excellent platform will depend on the kind of business…
  • Is it Ok to Buy Youtube Views for Your YouTube Videos?

    Carrie Drisko
    14 Sep 2014 | 7:56 pm
    Hesitating to buy YouTube views because of rumored risks? Start thinking why big brands resort to them.  Buying views have risks too,but there’s no doubt on the great benefits you can get from a humongous batch of views. Great kickstart Start somewhere great and that is by buying views that can help your YouTube account or page gain momentum. Aren’t you wondering why some brands, whether big or small always get a sudden increase in views just hours or days after a video gets uploaded? How come all of their YouTube videos turn out to be gathering a massive amount of views? The answer is…
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    New Media and Marketing

  • Is content really king?

    29 Oct 2014 | 8:05 am
    Kevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering questions no one asked you because it looks like search fodder isn’t a path to engagement glory.”  While good content is essential to keep visitors on your site one still has to ask the hard question “how are consumers supposed to read all this content?” What’s behind the increasing use of mobile devices to connect to the Web?  Well, first there is boredom.  Why sit on a train and…
  • Data is useless unless it’s actionable

    28 Oct 2014 | 5:17 am
    Less than half (40%) of the businesses surveyed by Harris Poll for Hootsuite’s Social Business Benchmark report said they used data gained from social media to improve their bottom line. 60% agreed that it was a challenge to find the actionable use of the data collected. However, 84% of the 750 businesses surveyed said they felt social media could add value to enhancing relationships with existing customers, 81% said it provides the means to learn about a company’s reputation and 79% that it allows them to monitor external communication. Many agreed that aligning social media strategy…
  • Retargeting discourages customers

    27 Oct 2014 | 7:48 am
    Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study by InSkin Media and RAPP Media that surveyed over 1,600 people aged 20 to 60. Only 10% of consumers are more likely to buy something after seeing the same ad served repeatedly because of their previous web surfing behavior (known as retargeting). People are nearly four times more likely to be encouraged than discouraged to buy something if they see a relevant ad during their research on it. However, as an ad is seen up to five times, it becomes…
  • The “New Economy” Customer

    23 Oct 2014 | 2:23 am
    The New Economy changed the rules of selling: New Economy customers are weary of countless indistinguishable stores, brands, goods and services. Finances are tight, so today’s customers are increasingly discriminating. They won’t tolerate ordinary products, incompetent personnel or bad customer service. You must earn their trust, deliver value and ensure that your offering matches their needs.  Your goal is to achieve “positive results under negative circumstances,” and that requires working hard and taking responsibility for your actions. Some obstacles to closing a deal will be out…
  • The disconnect between agencies and clients

    20 Oct 2014 | 3:49 am
    Clients are keenly aware that – from strategy to customer experience to reputation management –their success is intricately tied to their ability to create engaging and meaningful experiences across whatever platforms make the most sense for their brand. Digital expertise on the client side has continued to grow for a number of reasons, including: • A wave of new talent at both blue-chip and challenger brands around the globe • The development of more elaborate client-side teams with direct responsibilities for digital • The hiring of former digital agency professionals • The…
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    Modern-Day Cicero

  • Interview: Breaking Down Silos in the Enterprise Through Social

    Nick Cicero
    14 Oct 2014 | 8:25 am
    In this episode recorded on location at social media conference, Social Fresh East, I was interviewed by Bernie Borges – See more at:
  • Four Tips for Maximizing Twitter Engagement with your TV Audience

    Nick Cicero
    6 Oct 2014 | 9:34 am
    It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. At this point, it’s pretty well-documented that Twitter has been positioning themselves in the mind of network execs as a platform complimentary to TV, and user numbers seem to support their claims. In fact, 85% of users active on Twitter during primetime TV hours tweet about TV, with 66% saying they like to see Tweets from official show accounts according to a…
  • How Mondelez is Creating Value by Hacking their Corporation

    Nick Cicero
    15 Sep 2014 | 11:56 am
    Originally posted on Expion’s Blog When we think about the word hacker, it often raises concerns about being violated. Cell phone hacks, credit card hacks, illegal invasions of privacy. But at Expion’s Social Summit in Raleigh B. Bonin Bough, Vice President of global media and consumer engagement at Mondelēz International, suggested a second definition, hackers as experts of programmatically solving problems. Many big organizations have been slow to adapt at the speed of digital. Bough highlighted companies like Dropbox, Square and Pinterest who have all achieved valuations in excess…
  • Facebook adds snapshot view for page admins

    Nick Cicero
    2 Sep 2014 | 12:33 pm
    UPDATE:
  • Why the @Colts Sponsored Content Works

    Nick Cicero
    2 Sep 2014 | 11:12 am
    Nick Cicero:Great post about sponsored content Originally posted on Social 'n Sport: I can be tough on sponsored programs. All too often it’s forced or simply screams advertisement (think the “sponsored by” copy you see everywhere), adding noise to the community and little value to the sponsor. But this football season the @Colts have found a formula that actually works. They’ve found a way to integrate sponsorships into their content in seamless fashion. Go ahead and take a look: The Colts have created mini series of sponsored content. The series range from behind-the-scenes…
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  • Are You All In With Your Home Business ?

    Keith Everett
    29 Oct 2014 | 10:39 am
    How To Earn Money From Home I’m going to bust a couple of Myths here that seem to be going around the Internet. The first is about multiple streams of income and the second is about being “All In” with your business. Multiple Streams of Income Multiple streams of income in my opinion should not be an excuse to not focus on one business. People who are all over the place on the Internet (and there are many) are usually people who are firing darts at anything, hoping that if they diversify enough, something will work. I have personally found that if you are in the Network…
  • Make Money Online From Home – 3 Things You Should Know First

    Keith Everett
    13 Oct 2014 | 1:51 am
    Make money online from home. There are three things you really need to know first before you attempt to do this. All three things are very powerful, when you combine all three, you have a huge advantage over people who do not have these three things. So, what are they? The first thing is: 1. Belief.  You need to believe in yourself. If you don’t believe in yourself, how can you expect others to believe in you?. You also need to believe in the products that you are selling and the company you have partnered with.  If you are selling something you don’t believe in, your customer…
  • How to Make Money Online From Home

    Keith Everett
    25 Sep 2014 | 3:36 am
    How to make money online from home. You know the drill. you get up nice and early, out into the cold air and you either sit in traffic or ride the train or bus to your place of work. This involves turning up for a job that you probably don’t like, for an ungrateful boss that you probably don’t like either. You do this over and over for years and years.  Now, when your favourite friend calls you up with his/her latest network marketing business, you tell them that they are “mad” and that most of these so called “pyramid schemes” don’t work anyway.
  • How To Make Extra Money From Home

    Keith Everett
    17 Sep 2014 | 4:38 am
    How to make extra money from home is a question many people are seeking the answer too, fortunately I do have a good logical answer for you.  With job uncertainty at it’s highest and the ever upward spiralling cost of living to contend with, people are fed up. Fed up with being broke and not being able to afford the good things in life. For some, the good things may just be fuel and food.  We all need more money, this is going to show you how you can make more money working from home. There are many work from home jobs out there, two of my very good friends are doing one such job.
  • Think Big, Win Big In Business & Life

    Keith Everett
    25 Jul 2014 | 7:52 am
    “Think big, win big in business and life” What exactly does that mean?. It means that generally you get to go as far in life as your thinking. This doesn’t mean that small thinking naturally makes a persons achievments any less significent, It just means that people tend to do big things after or during periods of thinking big. How is this ? You aren’t just a body with a brain bolted on. You are a brain with a body attached. Your brain has far more power than each of us realises. Many people only use 10% or less of their true brain power. Our brains have the power to…
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  • With Twitter As Informant, Bangalore Police Is Busy Busting Rackets

    Mohit Marwah
    30 Oct 2014 | 4:16 am
    With the advent of social media in the lives of every Indian, one aspect has improved for sure. The gap between different classes of people has bridged, so much so that even complaints are being made online. Bangalore Police has got a new informer to solve the scams taking place in the city. The informant is none other than Twitter. The police officers of Bangalore have taken up to Twitter in an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Modi Praised These Delhi Students On Twitter. The Reason Might Leave You Pleasantly Surprised

    Mohit Marwah
    30 Oct 2014 | 12:54 am
    Prime Minister, Narendra Modi has been making all the headlines for his “Swachata Abhiyaan” campaign. It has garnered support not only from celebrities but the common man in general. His photograph with broom in his hand was viewed much more than a mere memorable moment. It sent out a decisive message to the people of India that picking up broom in the hand to clean up the country is by no... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Funny Daily Soap Logic That Give Us A Headache

    Mohit Marwah
    29 Oct 2014 | 3:45 am
    Daily soaps have ruled our lives for the longest span possible. It was like an imposed family member when we were growing up as children that had no logical sense at all. But, even today Indian daily soaps defy all logics. They’re still moving in their merry own way. Twitter’s trend #DailySoapLogic has been trending since morning. So we couldn’t control ourselves and have made these funny logics... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • This Video Will Make You Want To Go Home This Chhath Puja

    Mohit Marwah
    28 Oct 2014 | 10:05 pm
    Chhath Puja which is being celebrated today is very popular in Northern India particularly in Bihar and Uttar Pradesh region. It is celebrated after Diwali every year. Chhath Puja is dedicated to Sun God for supporting life on earth and ensuring prosperity and happiness in life. The puja basically is known to take place in sun temples. These sun temples are generally surrounded by a surajkund,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Meet The Girl Who Cries Tears of Blood. Yes, You Heard It Right!

    Mohit Marwah
    28 Oct 2014 | 3:23 am
    Twinkle, a 13 year old girl from Lucknow suffers from something that still hasn’t got any name in scientific books. For the past two years, she’s been crying tears of blood. She is a completely normal teenager who loves playing with her friends. But, almost two days of every week; she experiences blood gushing out from her head, eyes, legs and even ears. Much to her family’s shock, whenever she... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Social Jumpstart

  • Pinterest: Give Me A Place To Go

    Meagan Albury
    28 Oct 2014 | 6:57 am
    Yesterday, I got lost in the color blue. I ambled along winding, cobbled lanes, astonished by walls, gates and doorways painted in a summery-aquatic blue. I swore I was breathing underwater in the open air. But I wasn’t underwater I was in the fabled city of Chefchaouen, Morocco. I walked among the crowded shops, passing strangers in long robes, listening to their voices sing in a language unfamiliar to my ears. Donkeys laden with packs clattered past. In the market I admired a wild assortment of golden-hued spices, nuts, and gooey dates alongside silver and gold bangles stacked to catch…
  • Success and Struggle: The Real SMB Story

    Mike Wolpert
    6 Oct 2014 | 4:00 pm
    Newsflash: You are a mentor. You aren’t just a small business owner, you’re a mentor. People admire your courage, your drive, your passion and freedom. As a mentor and leader there’s something important you want to share in your storytelling. When your customers ask “How did you get started in this business?” How do you answer? Do you give the quick or flip answer? The ‘Facebook perfect’ answer? Do you sometimes leave out the unflattering bits and pieces? You know – the part about when you were struggling and uncertain if there would still be a business to wake up to the next…
  • Say Hello to Ello and Hello to Hype

    Mike Wolpert
    30 Sep 2014 | 11:37 am
    What has captured more tech press in the last 48 hours and gone from an obscure project out of a small Boulder Colorado design shop and a Vermont bike manufacturer to growing by more than 50,000 new users an hour? Say hello to Ello. Ello is an “ad free” social network without the rules of Facebook, Linkedin, Google+ or Twitter. It’s the latest “hot” entrant in the consumer social space. It is also available by invite only right now but it is still growing at a meteoric rate. Haven’t heard of it yet? You will. At its current rate of growth, and wide tech media coverage, Ello…
  • Social Storytelling … from Memory

    Mike Wolpert
    29 Sep 2014 | 5:12 am
    It may seem that our transaction with the customer ends with the final sale, but in some ways it’s just the beginning.  But their experience with a purchase can be just the start of something more important to them. When a customer gets your product home they fit it into their life in ways you might not be thinking about. What you sell them now becomes part of their lifestyle, yes, and also their individuality and quite often, a piece of a future memory. When you are talking to customers, whether face-to-face, in your writing, or in your video, it’s good to remind yourself that many of…
  • Social Storytelling for Business – Better Than A Cool Logo

    Mike Wolpert
    18 Sep 2014 | 12:06 pm
    Do you struggle to write content that will engage and convert? Are there days, weeks, months, even, when writing feels as torturous as getting a cavity filled? Or maybe you’d rather get that cavity filled than write content? We’re talking about those times when you have the perfect topic but the moment you start putting it into words it simply doesn’t read the way it sounded in your head. It lost its fire somewhere in translation. That’s every writer’s nightmare – outside of writer’s block or continuous interruptions. Or clowns. You may be suffering from something we’ve…
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    Todaymade Blog

  • Why We Put Developers, Designers, and Clients in The Same Room

    Britni Schwartz
    21 Oct 2014 | 10:00 am
    One of the questions I get asked most often is what makes Todymade different. There are a lot of ways I could answer that question but the biggest standout factor comes down to our approach. At Todaymade, clients do not just work with one person, but with our entire creative team. The truth is we all have a role to play and all of our roles matter.Click To Tweet - Powered By CoSchedule In this post, I’m going to first explain exactly all of the roles you need in order to ensure a smooth project. Once we define the roles, I will also dive into why all of these roles should work directly…
  • Four Ways Technology Is Being Used to Solve Problems Around The World

    Britni Schwartz
    9 Sep 2014 | 8:00 am
      At Todaymade we have a mantra, do what you love, love what you do. Although each Todymade team member has a different role, we all are brought together by a common passion of doing the one thing we love to do …solve problems through the use of technology. Our clients often come to us hoping we can help them build a web product, but our hope is to leave them with more than they ever could of ever imagined. We do this by using technology to streamline processes, increase efficiency, and to solve problems in ways our clients never thought was possible. Technology is amazing. It can…
  • Gustavo San Jose Joins Todaymade As Application Developer

    Britni Schwartz
    27 Aug 2014 | 11:00 am
    Please join us in welcoming our newest team member Gustavo San Jose. Gustavo will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. I like being a developer because it allows me to create things literally out of nothing. It is truly amazing the power that developers have to build solutions that can result in hundreds of hours saved to the users of those solutions. Gustavo San JoseClick To Tweet Gustavo’s past experience had him focused on providing solutions for desktop applications in C# and WPF. He…
  • Bringing Girl Develop It to Fargo

    Shannon Luney
    25 Aug 2014 | 12:00 pm
    When I heard about a program called Girl Develop It back in 2013 from Jenn Lukas, I knew it was something I needed to get involved with. It wasn’t until I started my position, here at Todaymade, that I really started to realize the benefit of being able to code the websites I was designing through HTML and CSS. I approached my pal, Megan Beck, a fellow web designer who had learned a little code in the past but wanted to extend her knowledge base and help out with this program. Together, we applied for a chapter of Girl Develop It in Fargo, and three months later, we are in the…
  • Why Strategic Planning Doesn’t Work

    Britni Schwartz
    31 Jul 2014 | 10:30 am
    Strategic planning is a component of every business. I’ve worked for an association, non-profit, fortune 500 company, and a start-up. In each of these businesses, I’ve been a part of the strategic planning process. When it was time to build a strategic plan for Todaymade, I referred back to my previous experience. The problem is, I’ve never felt like strategic plans really worked. Why? To get to the root of the problem, I first analyzed the typical components of a strategic plan: These components didn’t seem to answer my questions. All of the components seemed valuable, so why…
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    Michelle Lamar

  • Customer Testimonials Powerful

    Michelle Lamar
    6 Oct 2014 | 1:42 pm
    Customer testimonials are a great way to show proof of concept for your product or service. This is especially important in technology and telecom, as the solutions your team is selling are often ahead of the curve. Testimonials are a core-part of direct-marketing success because they are real comments from real customers. Entrepreneur magazine points out the best reason to utilize customer testimonials: Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they’re telling your visitors first and…
  • Top Innovation Quotes

    Michelle Lamar
    9 Jan 2014 | 6:32 am
    Adaptability, change and ambiguity are the the new normal in today’s marketplace. The ability to change and innovate are at the core of most  successful businesses. From famous scientists to business leaders, the message is the same: change is hard but it’s necessary. Here are a few of my favorite quotes about innovation: “We cannot solve a problem by using the same kind of thinking we used when we created them.” -Albert Einstein “If you always do what you always did, you will always get what you always got.” -Albert Einstein “You miss 100 percent of…
  • Love of Your Life: Smartphone or Spouse?

    Michelle Lamar
    5 Jan 2014 | 2:08 pm
    If actions are more powerful than words, many people should be married to their smartphones.  According to study by O2 and Samsung, we now spend more time on our smartphones than with our life partner. That works out to be about one-third less time spent with the love of your life. O2 and Samsung surveyed 2,000 adults about their smartphone habits–a few more tidbits from the research: -24 minutes every day browsing the internet -16 minutes every day surfing social networks According to Social Media Today, 2014 is the year mobile goes mainstream: Every website needs to be optimized for…
  • 38% of Kids Under Age 2 Use Mobile

    Michelle Lamar
    4 Jan 2014 | 3:52 pm
    Some toddlers are using mobile devices before they can form full sentences. According to research from Common Sense Media, 38% of children under the age of 2 have used a mobile device for playing games or watching videos.  Common Sense Media’s research paper  “Zero to Eight: Children’s Media Use in America” also reports: Nearly 52% of 5- to 8-year-olds have used a mobile device and by the  age of 8, 72% of children have used a smartphone, tablet or similar device. In December 2013, the National Center for Families Learning (NCFL) and the Center on Media and Human…
  • M2M Technology for Hangers Cleaners

    Michelle Lamar
    6 Jun 2013 | 6:39 am
    Machine-to-Machine or M2M communication is a huge opportunity for business growth. Our world is becoming more connected every day. M2M communication enables the flow of data between machines and machines and ultimately machines and people. If you think M2M communication is used only by Fortune 100 companies or that it might be too expensive…think again!  Businesses of all sizes are utilizing M2M technology to work smarter and save money.   A recent case study shows how businesses can use M2M communication to gain immediate impact. Case Study – Hangers Cleaners Hangers Cleaners…
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    Grow Socially

  • Take Your Social Media to New Levels

    28 Oct 2014 | 6:20 am
    Most business owners are aware of the great benefits of social media marketing, but maintaining a strong social media presence is no easy task. They have to post content and interact with their social media followers regularly in order to get the best results, and these activities require a lot […]The post Take Your Social Media to New Levels appeared first on Grow Socially.
  • Social Media Marketing Trends for Holiday 2014

    Donna Vieira
    22 Oct 2014 | 7:41 am
    For most consumers, the holiday shopping season kicks off the day after Thanksgiving—but small business owners can’t afford to wait that long to develop their social media strategy for the holidays. If you want to use social media to drive engagement and increase sales this season, take a look at […]The post Social Media Marketing Trends for Holiday 2014 appeared first on Grow Socially.
  • Going Social over Big Data

    20 Oct 2014 | 8:15 am
    Stories and information about big data are everywhere in the media. Advocates are singing its praises and promoting its benefits to small businesses everywhere. One of the biggest proponents of big data is social media. Nowhere else can as much information about so many people be accumulated and used in […]The post Going Social over Big Data appeared first on Grow Socially.
  • Social Media Makes the Grade with Student Safety

    14 Oct 2014 | 7:11 am
    Social media is a popular pastime for college students on campuses all across the nation. Because of its massive collegiate following, social media sites are also the perfect way to inform college students about safety both on and off campus. With social safety in mind, here are a number of […]The post Social Media Makes the Grade with Student Safety appeared first on Grow Socially.
  • 5 Ways Tablets Are Changing the Way People Do Business

    John Foley Jr.
    8 Oct 2014 | 9:56 am
    Businesses are using tablets in innovative ways to connect people, provide better services, and improve productivity. They can cut down on paperwork, provide instant access to technical information, create more interactive services and experiences for customers, and put the power of computing in employee hands without the need for heavier […]The post 5 Ways Tablets Are Changing the Way People Do Business appeared first on Grow Socially.
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  • Top Benefits of Using Cloud technologies

    23 Oct 2014 | 7:14 am
    In the past, apart from running the odd complex database query to create target lists, it was unnecessary for marketers to understand how technology platforms worked. The CRM and ERP systems and processes in place were adequate for the marketers’ needs at the time. With the rise of social media and digital marketing, CMOs are… Continue reading →The post Top Benefits of Using Cloud technologies appeared first on BIGprofile.
  • Voice is Changing Online Search

    6 Oct 2014 | 3:56 am
    Search marketing is constantly influenced by innovative technology. Today we rely more on more on our mobile phones to search for products and services and purchase them. The correct optimisation here is  key and as people increasingly use voice to search, it’s time to take a look at how that might influence online search. Search… Continue reading →The post Voice is Changing Online Search appeared first on BIGprofile.
  • How does Market Research Relate to Loyalty Marketing?

    25 Sep 2014 | 6:20 am
    Creating a long term relationship with your consumers is extremely significant. However, due to fierce competition and noise, it’s getting more and more problematic. To overcome this, brands have to think smart and focus more on delivering the customer touch points that matter most to their target audience, which has to be identified in the… Continue reading →The post How does Market Research Relate to Loyalty Marketing? appeared first on BIGprofile.
  • Best Practice for Mobile Optimised Websites

    22 Sep 2014 | 8:27 am
    Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimised website is fundamental in maximizing your marketing budget. Here are a few must-haves on your brand new mobile website to consider: 1. Identify What Customers Need the Most This will help you create a website that serves their needs. Do… Continue reading →The post Best Practice for Mobile Optimised Websites appeared first on BIGprofile.
  • How to Make Your Content More Shareable?

    18 Sep 2014 | 5:36 am
    What drives people to do things? What drives people to share content? The most fundamental component to keep in mind is when people share content, they are getting some sort of reward for it. Build content that speaks to human psychology, for example creating positive articles or establish an emotional connection with others. Here are… Continue reading →The post How to Make Your Content More Shareable? appeared first on BIGprofile.
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  • 5 Necessary Formulas for Email Marketing Conversions

    27 Oct 2014 | 2:39 am
    It’s been said over and over again – when it comes to email marketing, the subject line is the key to success. If your subject line does not grab the attention of the reader, they will not open it. It is as simple as that. Even if the body of your email contains a voucher for a free hundred dollars, if the subject line doesn’t give the reader a reason to open it, it will wind up in the trash and possibly marked as spam. Using these five formulas for your subject line will guarantee the reader will not only open it, but they will feel inclined to open all of the mail coming from your…
  • The 10 Most Overused Marketing Words to Avoid

    25 Oct 2014 | 1:23 am
    All marketers, copywriters and anyone else creating an engaging copy know how difficult it can be to find words that will attract the audience. It’s easy to choose words you already know are effective or words that you have seen in other successful copies, but is this really the route to go? The English language is vast – there is an abundance of adjectives and phrases which can be used to grab the attention of the audience but for some reason, the same boring and overused words are constantly chosen when it comes to choosing a creative marketing slogan. There are ten words that are…
  • 3 Marketing Myths that are Ruining Your Business

    23 Oct 2014 | 1:55 am
    Once you have past the goal of creating a beneficial and necessary product, it seems like marketing is the second most important aspect for your business. Marketing your products and services to the public will be what persuades them to buy or ignore your new products and services, but it is important to remember that marketing isn’t everything. If you have any confusions or misunderstandings about marketing, you should find out everything you can before you spend too much time and money marketing your products and services. There are three common misconceptions in the marketing world that…
  • Marketing Through the Eyes of the Customer

    20 Oct 2014 | 1:41 am
    Marketing through social media, content marketing or even email marketing requires a sense of creativity. Even if you’re not exactly the creative type, marketing to your target audience is easy because you imagine what they would want or what kinds of ads they would like to see and you create them, or so you think. With the help of surveys and questionnaires, you can get to the bottom of what it is your customer truly wants but are you really showing things the consumer can relate to or are you only relating your marketing through your eyes? What the customer wants What the customer wants…
  • Can you please support a sister project of

    16 Oct 2014 | 4:22 pm
    As you may already know, in addition to, I also publish a digital magazine that’s designed specifically for startup founders, entrepreneurs and small business owners… called Successful Startup 101. Successful Startup 101 was recently selected to participate in the Startup Maryland competition. It’s true – and we couldn’t be more excited! We are shooting for top spot in the Fan Favorite category in the competition and need your help to make this dream a reality. The good news is that it doesn’t cost you anything… other than a minute…
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    Social Media

  • The Road To A Successful Christmas

    23 Oct 2014 | 1:46 am
    Christmas is the season of opportunity.  Consumers are more motivated to buy than at any other point in the year as this graph demonstrates. Monthly retail sales between 2001 and 2012 show low sales in January which rise ’til peaking in September, after which they jump by a whopping 60% in December. There is also a notable increase in online spend year on year. Last holiday season saw a 19.2% growth in Internet purchases from the previous Christmas, prompting economic forecasters to predict that online expenditure will reach £162bn by 2020, which represents 40% of total retail sales.
  • British Ingenuity

    16 Oct 2014 | 11:49 am
    The fast-paced nature of the modern workplace leaves very little time for reflection. After all, “time is money,” is a well-worn cliché for a reason. That being said, a moment of pause can do oneself a world of good. At the behest of my employer Social Media Ltd, I took a moment to re-energise myself by visiting a local trade show being held near my workplace. Not only did I come out of there refreshed enough to see out the week but I also gained new inspiration from the creativity and palpable excitement on display. Best of Britannia (BOB) is a trade show housed inside the Clerkenwell…
  • Cosmetic Treatments Market Trends

    8 Oct 2014 | 9:23 am
    Even with the recent recession and the PIP breast implant scandal in 2012, it is evident that cosmetic surgery & non-surgical procedures are a growing industry with no sign of slowing. Recent research shows the latest trends in these areas, which procedures are likely to be popular in the future and which demographics of people are now undergoing these treatments. We have a wide range of services which can help clients to target these emerging markets and drive up awareness of the cutting edge treatments they provide. The British Association of Aesthetic Plastic Surgeons has tracked these…
  • SEO Content for a Smarter Google

    2 Oct 2014 | 3:07 am
    In September of last year Google changed the landscape of SEO and digital marketing as a whole, by releasing the innocuously named Hummingbird update of its search algorithm. Though it affected 90% of search results, it did so in very subtle ways as few marketers noticed its impact at the time of release. In-fact Google itself had to alert the public to Hummingbird’s arrival a full month later, with many digital marketers unaware of the tectonic shift which had taken place beneath their feet – i.e. the dawn of ‘semantic search’. Google’s Search for Meaning Semantic search is the…
  • Why desktop & mobile sites are different animals

    13 Aug 2014 | 4:34 pm
    In one of our previous posts, we talked about the importance of getting your site kitted out for mobile.  Now we’re going to tell you what the difference should be between the desktop and mobile versions of your site, because there are plenty, and knowing the difference could make your brand the top dog in a class of mutts. The ultimate aim of your mobile site According to research by those clever cats at the Baymard Institute, mobile users expect the full caboodle when they tap into your site on a mobile.  They’re not happy with e-commerce brands that only offer a selection of stock,…
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • Watch this webinar to find real ROI, benefits in social media

    28 Oct 2014 | 8:12 am
    We’ve all come to terms with the fact that social media isn’t free. But there is real ROI to be had, and the procurement department can play a large role in securing it. When companies leverage the power of word of mouth and consumer-to-consumer trust, they reap four main benefits, leading to success from social […]
  • LiveWorld CEO, Peter Friedman, interviewed on AM Ocala Live

    7 Oct 2014 | 1:52 pm
    LiveWorld CEO, Peter Friedman, joins AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discusses how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explains the difference between social media marketing and advertising: […]
  • Peter Friedman of LiveWorld interviewed on the Bob Pritchard Radio Show

    7 Oct 2014 | 1:35 pm
    In this interview, our CEO, Peter Friedman speaks with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob on how to do social media effectively, how to respond to a crisis, and the importance of understanding your […]
  • LiveWorld CEO, Peter Friedman interviewed on Good News Broadcast

    3 Oct 2014 | 2:23 pm
    Our CEO, Peter Friedman, met with Paul Sladkus of Good News Broadcast, to discuss The CMO’s Social Media Handbook. Listen as Peter explains the book to Paul and how it can be used by brands to improve their social media strategy. Topics explored include: mitigating PR landmines, responding to social media crises, legal and privacy issues, […]
  • CEO Peter Friedman Offers Social Media Insight on C-Suite TV

    25 Sep 2014 | 7:24 am
    Engagement, strategy, and moderation are all critical for establishing a strong brand identity on social media, which leads to a consistent customer experience and ROI from these channels. Yet even Fortune 500 companies struggle with it, from creating a cohesive strategy, executing programs, and finding the right part of the organization to manage different platforms. It’s […]
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    LKR Social Media

  • Is It Finally Time to Kill Your Facebook Page?

    Laura Roeder
    28 Oct 2014 | 7:30 am
    Facebook can be pretty frustrating. I make no excuses about that. But when do you say enough is enough? Does there come a time when you do what all the trendy thinkpiece writers do and straight up quit? Should you really delete your Facebook page? Spoiler alert: Nah, probably not. So why am I asking,... [Read More]
  • LinkedIn’s Newest Feature Will Make You Actually Want to Use It

    Laura Roeder
    21 Oct 2014 | 7:30 am
    There’s a big difference between being somewhere and actually DOING something while you’re there. You can sit in your office all day and not do anything but cruise blogs and watch Netflix. You can go to the gym, do one or two crunches, and spend the next hour chilling at the juice bar. And you... [Read More]
  • No Longer an Option: What the 2014 State of Online Testing Report Reveals About Businesses Like Yours

    Laura Roeder
    14 Oct 2014 | 7:30 am
    There are lots of things that we know we SHOULD be doing, but we just kinda don’t do them. Like getting your oil changed on time, or flossing twice a day. (Y’all know who you are.) Sometimes, it’s because doing those things doesn’t seem THAT necessary. They kind of fall into that grey area of... [Read More]
  • Does Everything Happen for a Reason?

    Laura Roeder
    9 Oct 2014 | 10:48 am
    Did you miss the beginning of my big tell-all? Over on the Creating Fame blog, I’ve been spilling big time about the long, weird road that took me from unemployed and clientless to being, you know, the me that’s writing this post! Check out this teaser for the final episode, Epsiode 8, then click on over... [Read More]
  • What 78% of Big Businesses Can’t Figure Out on Social Media, and Other Surprising Statistics from the 2014 Spredfast/Forrester Report

    Laura Roeder
    7 Oct 2014 | 7:30 am
    Don’t you always wonder how the other guys do it? You know, the BIG guys. Massive, billion-dollar companies are on social media just like you are – so what’s their game plan? What are their priorities? What do they struggle with? Time to find out! Earlier this year, social marketing company Spredfast commissioned a report... [Read More]
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    Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver

  • Vocabulary Victory: 5 Phrases Successful People Avoid

    Anja Micevic
    29 Oct 2014 | 9:16 am
    5 Phrases Successful People Avoid When we look at some of the most successful people in the world, we can find many things that the majority of them have in common. The most common thing among them, however, is their state of mind. Positivity, thinking outside the box, and eagerness […]The post Vocabulary Victory: 5 Phrases Successful People Avoid appeared first on Developaweb.
  • All Aboard: 3 Tips For Successful Onboarding

    Anja Micevic
    27 Oct 2014 | 9:26 am
    3 Tips For Successful Onboarding First of all – what is onboarding? This is a process in which you reach out to your customers and clients and provide them with new information in order to become a successful user of your product. This generally is a term used in the […]The post All Aboard: 3 Tips For Successful Onboarding appeared first on Developaweb.
  • Do’s and Don’ts of Business Cards

    Anja Micevic
    17 Oct 2014 | 8:49 am
    Do’s and Don’ts of Business Cards Even in this social media, online marketing, and virtual technology age of communication – the business card stands tall. Why is that? Because it’s a trusted piece of information. It’s concise. It’s easy. It’s personal – but it can also go wrong very quickly. […]The post Do’s and Don’ts of Business Cards appeared first on Developaweb.
  • Essentials: 5 Ways to Create A Memorable Logo

    Anja Micevic
    15 Oct 2014 | 8:43 am
    5 Ways to Create A Memorable Logo Think of all the major companies in the world, regardless of the industry, and what do they all have in common? Instant recognition. What most of these companies won’t tell you is exactly how much time, effort, and trails it took to get […]The post Essentials: 5 Ways to Create A Memorable Logo appeared first on Developaweb.
  • Performance Issues: Do’s and Don’ts of Social Media Marketing

    Anja Micevic
    10 Oct 2014 | 9:19 am
    Do’s and Don’ts of Social Media Marketing Social Media Marketing is fairly new when put up against other traditional marketing methods. This means that most people are still trying to figure out exactly how it works and what makes it successful. This process can be long and you may experience […]The post Performance Issues: Do’s and Don’ts of Social Media Marketing appeared first on Developaweb.
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    Scalable Social Media - Internet Marketing Services

  • Manly Pinterest Tips – An Interview with Jeff Sieh

    Alisa Meredith
    27 Oct 2014 | 8:35 am
    From Scalable Social Media So, we all know that Pinterest is for women who like to pin shoes, wedding dresses, recipes and kid’s crafts, right? Well, yeah, that’s true – but it’s also great for men, and more of our fella friends are figuring that out – thanks in no small part to our Manly Pinterest Tips pal, Jeff Sieh. Jeff and I connected over a “Pin of the day” when he featured a blog post of mine and we have kept in touch all over the interwebs since. He has a personality as big as his home state of Texas and I know you’re going to love him!
  • Pinterest Smart Feed – Time For Businesses to Get Smarter About Pinterest

    Alisa Meredith
    20 Oct 2014 | 9:52 am
    From Scalable Social Media This morning I listened to the Oh So Pinterest podcast with Cynthia Sanchez. She and her guest, Susan Wenner Jackson from Ahology, discussed the changes that quietly made their way in to our Pinterest feeds in August. It is absolutely worth a listen. You’ll get insights that you can’t get anywhere else because it seems, Pinterest isn’t really talking. You may have noticed the changes to your own Pinterest feed starting about a month ago. The first thing I noticed were related pins. Then I noticed you could follow interests instead of just pinners…
  • Pinterest Smart Feed – Time to Get Smarter About Pinterest

    Alisa Meredith
    20 Oct 2014 | 9:02 am
    From Scalable Social Media This morning I listened to the Oh So Pinterest podcast with Cynthia Sanchez. She and her guest, Susan Wenner Jackson from Ahology, discussed the changes that quietly made their way in to our Pinterest feeds in August. It is absolutely worth a listen. You’ll get insights that you can’t get anywhere else because it seems, Pinterest isn’t really talking. You may have noticed the changes to your own Pinterest feed starting about a month ago. The first thing I noticed were related pins. Then I noticed you could follow interests instead of just pinners…
  • Six Things to do Before You Start Marketing Your Business Online

    Alisa Meredith
    6 Oct 2014 | 10:47 am
    From Scalable Social Media Nearly all business owners understand that online marketing is of vital importance to your online success. And while you don’t want to get so bogged down in planning that you never start, there are some things you simply need to do before you jump in feet first. These principles also apply if you are considering revamping your online marketing. Step One: Take an Honest Look at Your Business Overall Believe me, I get it. Your business is your baby. But with successful online marketing comes a magnification of every aspect of your business – the good, the…
  • Why We Don’t Need “H2H” in Our Marketing Jargon Dictionary

    Alisa Meredith
    29 Sep 2014 | 10:25 am
    From Scalable Social Media Some real smart marketing folks have started to say, “It’s not B2B (business to business) or B2C (business to consumer) – it’s H2H!” I want to agree. Really. I’m all about conversation and making your brand more than a faceless entity by imbuing some real personality in to everything you do. But, here’s why I think “H2H” has to go. PS – you might have read my recent post on OverGo’s website about what was missing at HubSpot’s Inbound 2014 and start to conclude that I’m just grumpy because…
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    Ron Sela

  • 17 Social Media Etiquette Rules To Never Break

    Ivan Serrano
    27 Oct 2014 | 2:11 pm
    If you’re reading this post, you’re probably familiar with the variety of social networks available online. While you might be familiar with platforms such as Facebook and Twitter, you might not know the rules of using each network effectively for your business. Social media has become an essential marketing tool for businesses of any size. To help you learn how to use social media for business, here are 17 social media etiquette rules to never break: Facebook Facebook has nearly 800 million daily users who are connected to about 250 friends. This platform is a great tool for building a…
  • How to Effectively Market Your Brand’s B2B Message on Twitter

    Hilary Smith
    6 Oct 2014 | 12:59 pm
    What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. In short, this social network has revolutionized the way people connect and share with each other. In addition, it has also been proven to be an excellent tool for B2B communication. However, leveraging Twitter for this purpose requires a different strategy than someone would typically use for engagement. There are clear rewards for businesses that make good-faith efforts to engage…
  • If Used Wisely, Online Social Media Can Take Your Business to the Next Level

    Ron Sela
    29 Sep 2014 | 1:00 pm
    It doesn’t matter if you own a small or big online or local business; online social media on the Internet can be a very powerful tool that can help you make the most of it. In this day and age, technology is advancing at fast pace; therefore, it is extremely important that all businesses move along with it, instead of falling behind it, as this can only bring negative outcomes. Falling behind technology won’t do your business any good. How many times have you walked into a restaurant, mall, or hospital and seen people on their tablets or mobile phones checking out the latest information…
  • Influential CEOs: 7 Strategies for Building CXO Level Thought Leadership

    Jonah Bliss
    22 Sep 2014 | 11:47 am
    As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world. But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are: Own A Topic Make The Most of Controversy Corollary – Don’t Work in Finance Tweet Early, Tweet Often aka…
  • B2B Marketing: Dominate Your Niche with Social Media

    Russel Cooke
    15 Sep 2014 | 11:49 am
      Business to Business (B2B) organizations have long thought it difficult to create and measure B2B marketing campaigns on social media networks. In fact, many B2B companies don’t believe that this kind of marketing is significant and don’t understand how it could be applicable to their business goals. Despite these thoughts, it is absolutely possible for B2B organizations to successfully approach social media marketing and produce the desired business results. One of the clearest ways for B2B companies to be successful with social media, and B2B marketing overall, is to have…
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    Pillar Social Media

  • Which social media platform should I be using for my business?

    9 Oct 2014 | 1:14 pm
    By now you’ve noticed some brands’ Facebook posts popping up in your newsfeeds. They may be brands you’ve heard of, like Oreo, Applebee’s, or Skechers, or they may be brands you haven’t heard of, but appear to be targeted to your particular interests. Businesses of all kinds and all sizes are on Facebook and other social media platforms, and if a business isn’t on at least one social media platform yet, then it’s behind its competitors. If your business falls into that category, then here’s your quick guide to getting up to speed! More than 1.2 billion users are on Facebook…
  • Social Media Trends for Business

    20 Jun 2014 | 10:54 am
    Social media technologies are continuing to evolve with new platforms being developed all the time. As a business, it is important to stay on top of what is happening with social media and thinking about how your company can use these technologies to reach new customers. While some companies are using platforms like Snapchat, a photo messaging app where the content disappears after it is viewed, to reach younger consumers, not all new technologies are appropriate for all businesses.  Find out what platforms your customers are using and you will know where to find them! Check out these 2014…
  • Should I Use A Social Media Marketing Company?

    30 May 2014 | 8:30 am
    If you have been paying any attention at all in the past 5 years, you have seen the way social media has changed our world, from the way we interact with one another to the way we market our businesses. For those that thought social media was a passing fad, the trends seem to suggest that not only is social media growing in influence, but we are seeing new platforms being developed and becoming more popular all the time. If you are at the point where you are wondering if your company should be using social media for marketing purposes, the answer is YES! In fact, check out these 10 Surprising…
  • Summer is Approaching! Revamp Your Social Media Strategy

    16 May 2014 | 7:41 am
    SUMMER SOCIAL MEDIA TRENDS Summer is quickly approaching and so are new trends in social media. In fact, recently published an article on the 10 Social Media Trends for Summer 2014. On the top of the list, the social networking platform Vine. Vine allows users to post 6 second videos and businesses are starting to create their own short videos for greater brand awareness and customer engagement. Here is a list of 15 Brands Kicking Butt on Vine from How is your company planning to use this emerging trend? Another notable trend from the list, lifestyle…
  • What is AWeber and Why Should I Use It?

    16 Apr 2014 | 10:56 am
    Email marketing is often misunderstood and left on the back burner, which easily happens because people think it’s hard or a hassle. Well, AWeber has come along to change that. So, what is Aweber, you ask? AWeber develops and runs an opt-in email marketing service used by over 120,000 small businesses, bloggers, and entrepreneurs around the globe. Their web-based tools help businesses grow by staying in touch with customers and prospects through email. AWeber is a great email marketing program for several reasons. Not only is it wonderfully customizable, but it also has great features like…
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    Just Ask Kim

  • Gravatars: A Powerful Free Way To Brand Your Comments!

    Kim Castleberry
    21 Oct 2014 | 6:15 am
    What is a Gravatar? Gravatar may sound like a funny word, but its one of the hottest tools to increase your branding value while blogging… for free! Have you ever wondered how come some people’s comments on blogs get a sharp looking image next to their comment, while yours gets a boring generic image? Gravatar stands for “Graphical Avatar” and essentially means picture that represents you. In the world of self branding, that’s your picture! It’s your face! It also is the answer to the riddle! By setting up a profile (login) containing your picture at…
  • Useful Ello Resources For Succeding With Social Media’s Newest Darling

    Kim Castleberry
    29 Sep 2014 | 7:42 pm
    Well, ‘Ello!  Recently, a new contender has been cast into the ring as the social media scene gets a shake up! Ello – a tiny platform with a strong manifesto at heart – has suddenly gotten everyone talking! Though only in beta, and still needing much work, Ello suddenly got a renewed interest from the tech community after a debacle from some vocal Facebook users made for questions of where users might go if not to the currently established platforms. When Facebook recently deleted the profiles of a bunch of drag queens who were using accounts that were under their…
  • How To Add Annotations To The Google Analytics Graph

    Kim Castleberry
    27 Sep 2014 | 2:10 pm
    How To Add Annotations To The Google Analytics Graph Can you remember exactly what you did 45 days ago that caused a traffic spike? How about the dip 9 days before that? And the other peak a week before that?…. While I can easily remember this weeks most recent changes that brought in traffic, keeping track of all up and down over an extended period just isn’t possible with the amount of other information I’m required to keep between my ears! Also, data that’s living in my ears can not easily be offered to a coach, mentor, consultant when seeking advice on improving…
  • What Are WordPress URL Slugs?

    Kim Castleberry
    16 Sep 2014 | 8:43 pm
    WordPress: What Is A URL Slug?  WordPress Tip: “Slugs” Just what is a “slug” and why is it important? No, I don’t mean those slimy little animals that crawl around your garden! In WordPress, the “slug” is the section of the URL, that occurs after the domain name, that references the specific post, page, or item (category/tag/author) page. The “slug” is the URL-friendly version of the name. It is usually all lowercase and contains only letters, numbers and hyphens. Take care not to include spaces or special characters. Slugs are the URL…
  • What’s In A Name? Two Social Media Name Tools You Need!

    Kim Castleberry
    12 Sep 2014 | 7:00 am
    In Social Media, Name Recognition is CRITICAL! According to Wikipedia, “A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan.“ To that I also want to add that a brand includes the culture inherent in a business or individual. Examples of these are a culture of classy products, a culture of carelessness, a culture of laid back honesty, a culture of negativity or a culture of taking good care of ones customers. But… back to brands as they relate to NAMES. While many of us…
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    Barbara Ling's Official Authority Marketing Cafe

  • Your Tuesday Morning Perkup – Pinterest Goodies, Fiverr Idea, eCovers! Dimesale stopped, more!

    28 Oct 2014 | 5:11 am
    Your Tuesday Morning Perkup – Pinterest Goodies, Fiverr Idea, eCovers! Dimesale stopped, more! +=================== | | oOo ==>  Fresh Store Builder Version 5! (think: | | | Solution It Provides:  Easy way to create | Amazon stores that convert like crazy!  | … Continue reading → The post Your Tuesday Morning Perkup – Pinterest Goodies, Fiverr Idea, eCovers! Dimesale stopped, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Monday Morning Perkup – Earned Deal of the Day, Data jacking secret, Black Friday sales already starting, more!

    27 Oct 2014 | 3:11 pm
    Your Monday Morning Perkup – Earned Deal of the Day, Data jacking secret, Black Friday sales already starting, more! +=================== | | oOo ==> ==> Ultimate Data Jacking Resource! | | | Solution It Provides:  How to get the | inside edge on … Continue reading → The post Your Monday Morning Perkup – Earned Deal of the Day, Data jacking secret, Black Friday sales already starting, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Saturday Morning Perkup – IKEA’s strategy, Xmas Toys, Products That Sell, How to JV, more!

    25 Oct 2014 | 9:35 am
    Your Saturday Morning Perkup – IKEA’s strategy, Xmas Toys, Products That Sell, How to JV, more! +=================== | | oOo ==> Make Your OWN Black Friday product that sells! | | | Solution It Provides:  7 Powerful ways | you can monetize … Continue reading → The post Your Saturday Morning Perkup – IKEA’s strategy, Xmas Toys, Products That Sell, How to JV, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Friday Morning Perkup – Black Friday Launches today, Super Kindle Cheats, Smart Funnels, PLR, IKEA, more!

    24 Oct 2014 | 4:24 am
    Your Friday Morning Perkup – Black Friday Launches today, Super Kindle Cheats, Smart Funnels, PLR, IKEA, more! +=================== | | oOo ==> FB Smart Funnels! | | | Solution It Provides:  Paint-by-numbers | way to create fun, high-converting funnels in … Continue reading → The post Your Friday Morning Perkup – Black Friday Launches today, Super Kindle Cheats, Smart Funnels, PLR, IKEA, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Thursday Morning Perkup – New gMail App, How To Upsell, PLR, Consulting, Black Friday, more!

    23 Oct 2014 | 9:39 am
    Your Thursday Morning Perkup – New gMail App, How To Upsell, PLR, Consulting, Black Friday, more! +=================== | | oOo ==> How to upsell!  | | | Solution it provides:  Shows you how to | create a quick profitable funnel … Continue reading → The post Your Thursday Morning Perkup – New gMail App, How To Upsell, PLR, Consulting, Black Friday, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • Good Riddance to the Facebook Like Gate: 7 Better Strategies to Score High Quality Likes

    Brooks Tiffany
    30 Oct 2014 | 3:20 am
    The Like Gate is nearing its official end and many of you are understandably upset because it’s been an integral part of your social marketing strategy for quite some time now. Well, I’m here to tell you it’s going to be alright. The Like Gate wasn’t all it was cracked up to be.  Read on […] The post Good Riddance to the Facebook Like Gate: 7 Better Strategies to Score High Quality Likes appeared first on Heyo Blog.
  • Today Was Facebook’s Q3 Earnings Call: 10 Things You Need To Know Right Now

    29 Oct 2014 | 1:40 pm
    Facebook turned in another strong quarter with some surprising statistics like a 247% increase in ad prices, hints at Facebook groups spinning out into their own app, and no desire to build their own payments platform. Keep reading for a quick summary of the most important parts of the call including my own analysis on […] The post Today Was Facebook’s Q3 Earnings Call: 10 Things You Need To Know Right Now appeared first on Heyo Blog.
  • How (and Why) to Make Pinterest for Business Work for You

    Lauren Wilson
    16 Oct 2014 | 4:00 am
    Pinterest is working hard to compete with its older, more widely used friends, Facebook and Twitter, and it’s doing a pretty stand up job. With new features rolling out from Pinterest for Business, there’s no reason that your business shouldn’t be “pinning.” In this article, I’ll show you how to use Pinterest for Business, and cover […] The post How (and Why) to Make Pinterest for Business Work for You appeared first on Heyo Blog.
  • How Goorin Brothers Converted at 78% with a Custom Heyo Campaign

    Lauren Wilson
    14 Oct 2014 | 1:18 pm
    Do you have a specific look in mind for your contest? If you’re looking for an easy-to-create contest that you can create with a focus on its design, look no further. With Heyo’s Drag and Drop Template, you’re free to make your own changes and customize as you please. Meet Summer Lambert, the Social Media […] The post How Goorin Brothers Converted at 78% with a Custom Heyo Campaign appeared first on Heyo Blog.
  • Practical Blog SEO: 3 Elements of a Successful Post

    Adam Tanguay
    25 Sep 2014 | 7:29 am
    This is a guest post by Adam Tanguay, SEO and Content Marketer for Weebly, the award winning drag & drop site builder that lets anyone create a website, online store, or blog. Blogging has become a vital part of the online content strategy for brands big and small. Great blogs build influence, drive user acquisition, and […] The post Practical Blog SEO: 3 Elements of a Successful Post appeared first on Heyo Blog.
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    Concise Training

  • Find Copyright free for images on Social Media

    Mary Thomas
    29 Oct 2014 | 2:37 am
    I had a conversation with a customer the other day who said that she had attended a WordPress workshop (before she knew about my courses) during which she was told that she could use any image from the internet on her website.  It astonished me – and annoyed me that this is still being taught by ‘professionals’. It is important to use copyright free images on social media and websites. Images are copyright protected and unless the image creator has loosened the copyright restrictions, you cannot just find an image on Google, right click and save as and use the image in…
  • Sending group messages on LinkedIn

    Mary Thomas
    6 Oct 2014 | 7:48 am
    LinkedIn seems to have changed recently in the way that you can send messages to a group of contacts. There is a very useful facility within the Connections tab of LinkedIn that allows you to group contacts together and message up to 50 individuals within the group.  Used carefully, this can be a really good way of sending relevant messages. To do this use the filter option to see contacts by location or company or filter by a tag. You can assign a contact to one or more tags by clicking on Tag under the contact name. A contact can be in more than one tag and you can create tags of your…
  • Have you used Google Cast?

    Mary Thomas
    28 Sep 2014 | 11:27 pm
    I do quite a bit of bespoke social media and Microsoft Office training for clients – I go to their site and plug into their equipment.  I do have my own projector and screen but many clients like me to use their TV to project my screen. This works fine – but does entail lots of wires and issues with plugs – I also end up at the front next to the TV and learners can’t show their own screens to others if there is a particular issue. Image from Amazon I was with a client the other day who had bought Google Cast. This is a device that allows anybody to project to the TV…
  • Representing yourself or a business on Twitter?

    Mary Thomas
    28 Aug 2014 | 5:59 am
    Way back in 2011, I wrote a post about selecting a Twitter username.   In the post I talked about using ConciseTraining as my username, but use a photo of me, Mary to ensure I show some personality in the account.  During the post, I did mention that I might have to rethink this if the company was to grow. Well, I am now at that stage and I thought it would be useful to share my thoughts with you as I know many of my peers have also grown and developed their sole trader companies. During the past year, I have taken on two fantastic part time employees who are not only responsible for…
  • Did you know Twitter displayed analytics?

    Mary Thomas
    19 Aug 2014 | 8:07 am
    If you have a Twitter Ads account, you can get some interesting data on your organic tweets (even those you are not using for promotion). If you don’t have a Twitter Ads account, you can sign up for one at – submit your payment information.  Set up a promoted campaign in the future and cancel it once you have access to analytics. Sign in to your Twitter Ads account and click Analytics (along the top menu bar). Looking at the information available: Tweet activity This displays the number of views (anytime a user sees your Tweet) over the last 28 days…
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    NewsOrator :: SEO, Social Media, Wordpress and Blogging News » NewsOrator :: SEO, Social Media, WordPress and Blogging News

  • Facebook's spending spree is making investors nervous

    Manish Agrawal
    29 Oct 2014 | 7:21 am
    For the first time in several quarters, Wall Street didn’t like what Facebook had to say in its earnings report Facebook posted its first $3 billion quarter and beat earnings estimates for the September quarter, but concerns about the company’s plans to ramp up spending pushed the stock down by as much as 10% in after hours trading See also: 5 charts that break down Facebook’s $3 billion third quarter The stock was down by about 6% in early trading Wednesday, effectively shaving off more than $10 billion from the company’s market cap overnight. David Wehner,…
  • 5 charts that break down Facebook's $3 billion third quarter

    Manish Agrawal
    28 Oct 2014 | 2:16 pm
    For the sixth consecutive quarter, Facebook beat Wall Street estimates. The company posted earnings on Tuesday of $0.43 per share and topped $3 billion in revenue for the first time, a gain of more than 50% from the revenue it reported in the same quarter a year earlier. Much of that was thanks to its success on mobile; mobile ads accounted for nearly $2 billion in revenue, or two-thirds of Facebook’s total ad revenue. See also: 12 Facebook Statuses You Need to Retire Some of the highlights from the quarter, in charts: Read more… The social network now has 1.35 billion monthly…
  • Facebook has its first $3 billion quarter, beats Q3 earnings estimates

    Manish Agrawal
    28 Oct 2014 | 1:20 pm
    Facebook just had its first $3 billion quarter The company reported earnings of $0.43 per share on revenue of $3.2 billion in the September quarter, coming in ahead of analyst estimates for earnings of $0.40 per share on revenue of $3.12 billion. That’s up nearly 60% from its revenue of $2.02 billion in the same quarter a year earlier. See also: 5 charts that break down Facebook’s $3 billion third quarter “These results show that Facebook is getting stronger every day,” Mark Zuckerberg, Facebook’s cofounder and CEO, said during the earnings call on Tuesday Mobile…
  • Facebook Makes It Easier to Share Photos 'In the Moment'

    Manish Agrawal
    27 Oct 2014 | 1:00 pm
    Facebook rolled out an update to its app on Monday that adds a new way to quickly organize and post small batches of photos from your smartphone. Now, when users upload multiple photos from its iPhone or Android app, the app generates a quick preview of how the photos will be displayed. Users can then rearrange the order in which the images appear by holding down on a photo and dragging it to a new position. See also: 11 Times Everyone on Facebook Changed Their Profile Pictures You can select up to 30 photos at once; tags, locations, captions and descriptions can also be added to individual…
  • Photographer Documents the Death of Real-Life Conversation

    Manish Agrawal
    27 Oct 2014 | 12:00 pm
    As our smartphones make it easier to connect with people across the globe, they often can make it harder to connect face-to-face. London-based photographer Babycakes Romero doesn’t own a smartphone. Instead, he treks along in his beloved city, camera in hand, capturing whatever catches his eye. “As a person dedicated to observation, I just feel I would be missing too much of the world around me if I was staring into the palm of my hand the whole time,” he says. See also: The Hard Truth About Your Online Life In his photo series, Death of a Conversation, Romero captures…
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    Your Social Village

  • Vine and Your Business: How Can You Utilise The Power Of Short Videos

    Joyce C. Abaño
    2 Oct 2014 | 4:39 pm
    How can your business successfully market with Twitter’s Vine? Can you pique the interest of your followers with just a six-second video? The number of businesses that have utilised Vine effectively since it was introduced to the tech-savvy public almost two years ago would say a resounding yes! Vine, Twitter’s mobile app that allows you to shoot six-second looping clips, has now become a major trend in social media communities. Because of its design and easy functionality, Vine has captured the attention of online users. In its first three weeks of release it had over 100,000 videos…
  • Launching A Product, Business Or Service On Social Media: What Works And What Doesn’t?

    Joyce C. Abaño
    8 Aug 2014 | 6:35 am
      How do you effectively launch a product, business or service on Social Media? The advent of social media has changed everything when it comes to marketing! Today, getting the word out about a product, business or service launch is as easy as snapping your fingers with social media platforms providing great tools in reaching out to present and prospective customers, fans and followers. Now, instead of spending a chunk of your budget to get your information out on TV, newspapers and billboards, you can connect with a number of individuals with less effort – and very little money…
  • Real Estate And Social Media: The New Age Of Real Estate Communication

    Joyce C. Abaño
    23 Jul 2014 | 4:50 pm
    How can the Real Estate sector in Australia use Social Media to boost business? Selling properties to overseas investors, many of whom are from Asia, is big business at present in Australia. With property prices in major metropolitan areas flourishing, mostly driven by record low interest rates and huge demand from global real-estate investors, Australia is now tagged as a hotspot for many Asian property purchasers. In the past, neighbouring countries are usually the most popular investment destination for most Asians (as with Singapore – Malaysia; or China – Hong Kong). Now,…
  • Franchises And Social Media: How Can Your Franchise Benefit From Social Media?

    Joyce C. Abaño
    7 Jul 2014 | 4:05 pm
    How are the best franchises using social media to their advantage? Today’s enlightened consumer does not just spend a significant amount of cash to purchase a product or service without doing thorough research about it first. He or she may ask: “Is this product or service worth paying this amount for?” “Let’s see if other people have tried it already.” “I’d like to see what other people online are saying about it.” “Is this a good brand? What do most people think about it?” And the questions could go on and on until they are satisfied they have the answers they need.
  • Social Media for Non Profits: How To Avoid Getting Lost In The Social Media Jungle

    Joyce C. Abaño
    24 Jun 2014 | 4:20 pm
    How can non-profit organisations create an effective social media campaign? Today, more and more non-profit organisations have integrated social media in their non-profit communications and fundraising strategies! They use social media to tell people about their cause and what their organisation is all about, share stories and engage with their target audience. A recent survey with over 9,000 small-to-medium-sized non-profit organisations in the US and Canada showed that 48 percent of non-profits believe social media is valuable to their campaigns. Ninety-eight percent of these non profits…
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    Engagor Blog

  • 5 Ways to Leverage Demographic Data for Your Social Media Strategy

    Sofie De Beule
    29 Oct 2014 | 2:50 pm
    While there’s plenty of research available about general user demographics on specific social media audiences, what about the demographics of your own social media presence? Do you have a clue who is talking about your brand and where they are located around the world? While a lot of brands have access to general research about demographics on social media, it’s often quite challenging to get insights that are specifically relevant to their brand. Successfully establishing a social media presence and providing social customer service starts with knowing who is talking about your brand and…
  • Twitter’s Latest Timeline Improvement and What This Means For Your Brand

    Sofie De Beule
    27 Oct 2014 | 10:50 am
    Twitter now shows tweets from people you don’t follow. The social network allegedly made this tweak to ensure users “aren’t missing out on tweets they might enjoy”. What does this imply for brands? How could your brand move forward from here? In a continuous effort to tweak and optimize its feed, Twitter wants to show a variety of content (topics, recommended tweets, accounts) to make your timeline more relevant and interesting. Based on popularity, the level of engagement, and how many people from the accounts you follow show interest, Twitter now shows you tweets from people you…
  • The Public Sector’s Key to Success When Kicking Off on Social Media

    Sofie De Beule
    24 Oct 2014 | 10:05 am
    Photo by Kevin Harber on Flickr We often receive questions on how governmental institutions should tackle social media. Unfortunately, there isn’t one easy answer. Quite a few pitfalls prevent governmental institutions from establishing a strong social media presence (e.g. the governmental sector is tied to specific and complex regulations, top management isn’t always “sold” on social media, strategies that work for some organizations don’t necessarily work for others, and so on). “For the first time in history, it has never been easier for the public to have their voice heard.
  • What’s the Next Evolution in Customer Relations? Meet the Customer Experience Team! [Infographic]

    Folke Lemaitre
    22 Oct 2014 | 9:25 am
    For years, Customer Service was the only department responsible for customer relations. However, when customers ask more complex questions related to sales, marketing, or product development, the customer service team isn’t properly equipped to provide smooth replies and inquiries. In these instances, feedback or sales opportunities are left unattended. Therefore, brands need to step away from traditional customer service models and introduce a Customer Experience Team that is able to address any type of issue or question in real-time. 72% of consumers expects brands to respond within…
  • 7 Key Social Media Mistakes to Avoid

    Sofie De Beule
    20 Oct 2014 | 9:30 am
    So, what about the things you shouldn’t do on social media? Used the wrong way, social media can have a negative impact on your business. One little error can set your brand’s reputation back for a long time. Making mistakes is human and, therefore, inevitable. However, stay alert and make sure your brand clearly understands the most common slip ups. Let’s take a look at these 7 key social media to mistakes mistakes to avoid. Not Having an Engagement Strategy How do you respond to both negative and positive feedback? With billions of conversations on social media happening everyday,…
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    Room 214

  • #COTW: How Digital Is Interupting the Beauty Industry

    Isabel Kieszkowski
    29 Oct 2014 | 6:00 am
    On a personal note: I wake up in the mornings, make some tea and read Into The Gloss, a Manhattan-based beauty blog. I am no beauty fanatic; I believe in a simple regimen and only own as many products as the two small bathroom shelves in my studio apartment can hold. Yet Into The Gloss is a captivating read. The site features very genuine interviews with inspirational women like Jenna Lyons, creative director of retailer J. Crew and Karlie Kloss, model extraordinaire. The blog also features an array of product reviews ranging from drugstore to luxury brands, as well as a cool segment titled…
  • Social Media Roundup: Facebook Atlas Capabilities, Skype Qik & Phonio

    Megan Moran
    23 Oct 2014 | 2:58 pm
    Hey there Social Media Gurus! Here’s your roundup of social networking updates that are making headlines this week! Facebook Relaunches Atlas  In 2013, Facebook bought Atlas, an ad server from Microsoft, for $100 million. Facebook recently announced that they are relaunching Atlas and we’ve learned what Facebook intends to do with it. Facebook aims to use this ad server to measure ad campaigns across multiple devices more effectively as well as give advertisers access to Facebook’s targeting precision across the entire web. This is big news for marketers as this means digital…
  • 3 Tips for SaaS Scriptwriting

    Fleetwood Mathews
    16 Oct 2014 | 8:22 am
    When potential customers visit your website, they’re looking for quick information about the services your company offers. Your SaaS company has a great deal of competition, especially with the advent of marketing automation. There are more emails and subsequent communications than ever before. In order to cut through the plethora of verbose uselessness, you have two tools. 1) Written Communication. 2) Visual Communication. A video is a way to sell your services with appealing visuals and a memorable message to your audience. An imperative part of creating this video is writing an…
  • #COTW: MeUndies’ “The 90’s”

    Katie Leitner
    15 Oct 2014 | 3:00 am
    How exciting is it that we live in a world where our underwear can be delivered to us? MeUndies is an online clothing company that focuses on the comfort of their product and convenience of purchasing it. Not only does MeUndies utilize a newly emerging business model, but they are finding interesting and different ways to keep their fans engaged digitally. Customers can purchase MeUndies products just like any other traditional online retailer: when they please, as often as they please. Or they can sign up to receive their undies every 1, 2, or 3 months on a subscription basis. This…
  • 6 Unconventional SEO Tips for High-Tech Companies

    Josh Hill
    14 Oct 2014 | 1:46 pm
    Today’s high-tech companies are overflowing with digital talent. Because of this it seems like digital marketing should come naturally and sales pipelines should always be bursting with qualified leads. Unfortunately, it’s not that easy. This is especially true with SEO. Even if you have a talented team, SEO can be dumbfounding. There’s an inconvenient wealth of conflicting ideas and tactics online. Even if you have ideas regarding what might increase organic traffic, your confidence in these ideas is likely to be shaky at best. Because of this SEO is frequently put on the…
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  • 7 Top Tips To Establish Social Media Growth

    27 Oct 2014 | 11:00 pm
    ( By StuartJDavidson on - Social Media Marketing Resources ) Do you feel like you’re just plodding along with your social media campaigns? Are you trying to realise business growth using social media, but can’t ... The post 7 Top Tips To Establish Social Media Growth appeared first on
  • How To Successfully Refine Social Media Campaigns

    23 Oct 2014 | 12:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) If, after conducting social media analysis, you found that your marketing campaigns need improvement, then don’t just dwell on your finding – do something about ... The post How To Successfully Refine Social Media Campaigns appeared first on
  • Improve Campaigns Through Social Media Analysis [Infographic]

    20 Oct 2014 | 12:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Social media marketing can be a highly effective tool for facilitating marketing practices. But if you’re not keeping track of your analytics and conducting useful ... The post Improve Campaigns Through Social Media Analysis [Infographic] appeared first on
  • 5 Ways To Use Engagement To Boost Online Sales

    17 Oct 2014 | 1:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Engagement is an essential factor in gaining trust, influence and exposure. No one wants to talk to robots or react to business content when there ... The post 5 Ways To Use Engagement To Boost Online Sales appeared first on
  • Why Online Marketing Coaching Doesn’t Work

    14 Oct 2014 | 1:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) For years, online marketing coaching has had a positive impact on people’s personal and professional lives. Coaching provides positive educational learning experiences for those who ... The post Why Online Marketing Coaching Doesn’t Work appeared first on
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    Digital Information World

  • Creative Content Curation Tools for Social Media Managers - #infographic

    30 Oct 2014 | 1:09 am
    According to an infographic by Vertical Response, 43 percent of small businesses spend six or more hours a week on social media. The study also discovered one-third of CEOs, owners and proprietors want to spend less time focusing on it. If you’re a business owner who feels swamped by the demands of social media, there are simple tools to help streamline the curation process and share it with your team.Here’s a list of where to start and how to keep social media from taking over your life.infographic courtesy of: thetechcult.Here are some of our favorite content curation…
  • Facebook, Google+, Twitter, LinkedIn - Social Media for Enterprise - #infographic

    29 Oct 2014 | 10:20 pm
    "Companies around the world are investing heavily in social media marketing in order to ensure favorable customer engagement. Here's a quick primer of what the social media world looks like in terms of enterprise participation."A key takeaway from position2's infographic:"You can use social media to monitor trends, introduce new products and ideas and take cognizance of customer feedback. Your mere presence on social networking platforms is not sufficient to ensure a successful digital media campaign. A digital marketing strategy that actively incorporates social media, focuses on…
  • 5 Simple Steps To Make Money With YouTube - #infographic

    28 Oct 2014 | 11:58 pm
    Chances are you won't be an overnight sensation, but YouTube has the potential to earn you a nice chuck of change in a number of ways. In addition to earning money via ad revenue, you can also build an income with product sales, consulting, and sponsorship deals, all built on your successful YouTube presence.Take a look at below infographic from YouTube downloader tool YTD to learn how to make money on YouTube in 5 simple steps.1. Create you account and enable monetization.2. Sign Up for Google Adsense.3. Use YouTube Keyword suggestion tool to find phrases and ideas for your videos.4. Create…
  • Famous Internet And Social Media Firsts: Then and Now - #infographic

    28 Oct 2014 | 9:34 pm
    This infographic from Webpagefx illustrates some of the most famous internet and social media firsts that you may not have known about and also takes a look at where they are today.Some key stats:The first spam email was sent by Gary Thuerk in 1978, to 400 people within ARPANET, inviting them to his company's new product demo. Today 54 Billion spam emails are sent daily.The first YouTube video was uploaded by Jawed Karim in 2005, which has been viewed more than 16 million times. And now, we watch 6 Billion hours of video each month.The first user to join Facebook in 2004 was Arie Hasit,…
  • Social Login Trends Q3 2014: Facebook Trends Up as Yahoo Tumbles - #infographic

    28 Oct 2014 | 2:40 am
    "Facebook continued solidify its position as the dominate identity provider on the web in Q3 2014. The social network's updates to Facebook Login earlier this year seem to be making a positive impact on Facebook identity across the web, with users now able to select the data they share with sites and apps with line-by-line controls.Meanwhile, Google/Google+ saw a slight dip in its usage in Q3, dipping below 25 percent for the first time in over a year. Yahoo, once a prominent identity provider, dipped will under 10 percent for the first time in nearly three years."Take a look at this…
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    Top Stories - Google News

  • Jian Ghomeshi: 8 women accuse former CBC host of violence, sexual abuse or ... - Toronto Star

    30 Oct 2014 | 6:29 am
    Toronto StarJian Ghomeshi: 8 women accuse former CBC host of violence, sexual abuse or Toronto StarEight women from across Canada now accuse former CBC host Jian Ghomeshi of abusive behaviour ranging from allegations of beating and choking without consent, to workplace sexual harassment. The allegations the Star is probing range from 2002 to the ...Jian Ghomeshi was accused of sexual violence in Twitter account named after National Post'From smooching to slapping ... there was no build up' - Actor Lucy DeCoutere CBC.caBig Ears played 'really important role' in life, Jian…
  • Sweden Recognizes Palestinian State, Hopes Will Revive Peace Process - Voice of America

    30 Oct 2014 | 6:28 am
    Voice of AmericaSweden Recognizes Palestinian State, Hopes Will Revive Peace ProcessVoice of AmericaSTOCKHOLM—. The Swedish government officially recognized the state of Palestine on Thursday, saying it hoped the move would help to revive the stalled Israeli-Palestinian peace process. The decision drew praise from the Palestinian president and ...Sweden Recognizes Palestinian StateNew York TimesSweden recognizes Palestine as a stateToronto StarRecognition of Palestinian state will boost 'moderates'gulfnews.comChristian Science Monitor -ABC News -The Independentall 215…
  • Israel blocks Jerusalem holy site amid rising tensions after activist shot - Washington Post

    30 Oct 2014 | 6:26 am
    ABC NewsIsrael blocks Jerusalem holy site amid rising tensions after activist shotWashington PostJERUSALEM — Israeli security forces on Thursday shot and killed a Palestinian man suspected of gunning down Yehuda Glick, a prominent American-Israeli activist who has been pressing authorities to allow Jews to pray at the Temple Mount, one of Islam's ...Palestinian Suspect in Jerusalem Drive-By Attack Shot DeadWall Street JournalClashes erupt as Israeli police kill Palestinian suspected of shooting Jewish far ReutersTemple Mount tensions: Palestinian president Abbas decries closure of…
  • Amelia Earhart mystery: Metal found on Pacific island from aviator's plane, group ... -

    30 Oct 2014 | 6:04 am
    CBC.caAmelia Earhart mystery: Metal found on Pacific island from aviator's plane, group CBC.caResearchers probing the 1937 disappearance of famed American aviator Amelia Earhart's plane said on Wednesday they now believe a slab of aluminum found decades ago on an uninhabited island in the Pacific Ocean came from her aircraft. The warped ...What happened to Amelia Earheart's plane? Fresh 'clue' found to 77-year-old Zee NewsAmelia Earhart mystery: Metal found on remote Pacific island in 1991 is from ABC Onlineall 214 news articles »
  • Syria IS: Iraqi Peshmerga fighters 'enter Kobane' - BBC News

    30 Oct 2014 | 6:00 am
    BBC NewsSyria IS: Iraqi Peshmerga fighters 'enter Kobane'BBC NewsTen Iraqi Kurd Peshmerga fighters have entered the besieged Syrian town of Kobane on the Turkish border, Syrian opposition activists say. Dozens more are expected to join them in helping Syrian Kurds defend the strategic town against besieged by Islamic ...Iraqi Kurd Peshmerga Enter Kobani to Aid in Fight Against Islamic State MilitantsVoice of AmericaTurkey faces critics over its resolve to stem tide of jihadisFinancial TimesJihadists unleash hell on Kobane as reinforcements draw nearThe AustralianReuters -Los…
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  • PPC Advertising Needs to Be Part of Your Online Toolbox

    Web Strategy Plus
    27 Oct 2014 | 1:07 pm
    There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size. The second big misconception is you have to choose either PPC or SEO. In reality, these two methods can complement each other really well. Whether you’ve got a new site or have just now decided to start investing in SEO, organic traffic…
  • Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

    Web Strategy Plus
    25 Sep 2014 | 7:05 am
    One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality. Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and…
  • How To Find The Right Twitter Influencers To Grow Your Business

    Web Strategy Plus
    23 Sep 2014 | 9:48 am
    When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn’t going to be people who are likely to become customers. While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that…
  • 10 Core Web Development Skills Every Developer Must Know

    Web Strategy Plus
    22 Aug 2014 | 11:22 am
    Web development skills are very in demand right now. Whether you’re in the process of learning how to be a developer or you are an experienced developer who wants to keep your skills as marketable as possible, here are the ten most important things to know: 1. A Native Mobile Platform It’s possible to create a mobile application without using a native platform. However, that approach may limit what can be done with an application. To take full advantage of everything a platform has to offer, you should know how to develop specifically for iOS, Android or the Windows Phone. 2.
  • 5 Best Practices To Turn Your Twitter Followers Into Business Leads

    Web Strategy Plus
    22 Aug 2014 | 11:14 am
    If you’re using Twitter for business, you likely want your Twitter activity to generate new leads. While there are other reasons that using Twitter can be beneficial to your business, it’s definitely possible to translate this activity directly into targeted leads. To make that happen, here are the five most important strategies to follow: Have a Clear Funnel One of the most common mistakes that businesses make is diving into using Twitter for business without first creating an optimized sales funnel. When businesses assume that people are going to find them on Twitter and then…
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    Socedo Blog

  • Marketing and Sales Qualified Leads: What Makes Them Different?

    Aseem Badshah
    28 Oct 2014 | 2:42 pm
    We can all agree that when it comes to lead generation, the highest priority must be finding quality leads most relevant to your business. This can get a bit complicated when trying to define exactly what a quality lead looks like, especially because your marketing team and sales team most likely have different qualifications that leads must meet. When developing a lead generation strategy, it’s crucial to understand the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) and where they fall in your business funnel. Read on to learn what makes these two…
  • New Ways to Track ROI from Your Social Lead Gen Efforts

    Aseem Badshah
    23 Oct 2014 | 2:21 pm
    In this day and age, tracking the ROI from your social media efforts is no longer optional. At Socedo, we are continuing to work on new ways to track all of the results that come from your social media lead generation efforts. Today, I’m excited to announce a slew of new features on the Socedo Reporting page that makes it easier than ever to track your results and make changes according to those results. Read on to learn more about these new updates. Set a Date Range for Your Data While we are proud of the fact that Socedo is able to generate substantial results for our users, we know that…
  • 5 Tips to Turn Your Employees Into Brand Ambassadors

    Aseem Badshah
    21 Oct 2014 | 2:55 pm
    Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team members to represent their brand, but why limit yourself to those few when any employee can be a brand ambassador on social media? In this post we give 5 tips to help you turn your employees from worker bees into brand advocates. #1. Create an encouraging social media…
  • Using Marketo to Manage Your Leads From Socedo

    Aseem Badshah
    16 Oct 2014 | 3:41 pm
    At Socedo, we know many of you rely on marketing automation and CRM systems as the main home base for your lead generation efforts. To help align your Socedo efforts, we recently developed an integration that allows our clients to easily track and manage their leads and activity through their Marketo platform. For anyone familiar with the latest marketing software, you’ve probably heard of Marketo before or are already using their products. Marketo is a giant in the marketing automation sector, which is why combining their platform with the powerful lead generation technology of Socedo is…
  • 6 Social Selling Myths Debunked

    Aseem Badshah
    14 Oct 2014 | 3:42 pm
    There have been quite a few studies published in the last couple years that show the effectiveness of social selling. One from Forbes and Jim Keenan found that 78% of salespeople using social media outsell their peers. Another from OgilvyOne shows that 65% of the most successful salespeople believe social media is integral to their sales success. Whatever the number, it’s clear that more salespeople should be embracing the power of social selling. In this post we’ll debunk 6 myths that sales teams may face when deciding how much time to spend on social media. #1. An online presence is not…
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    Shane Barker

  • World Class Care: 3 Tips to Improve Customer Service

    Shane Barker
    23 Oct 2014 | 7:52 pm
    The 2012 Global Customer Service Barometer conducted by Echo Research for American Express found that 66 percent of consumers are willing to spend more money at businesses they feel provide top-notch customer service. The study also found that 55 percent of consumers cancelled imminent plans to do business with a company after experiencing bad customer service. Harry Gordon Selfridge, the founder of the Selfridges department stores in the U.K., is most often credited with coining the phrase “the customer is always right.”. French Hotelier Cesar Ritz coined the similar phrase…
  • 7 Reasons Why Facebook Ads ROCK!

    Shane Barker
    16 Oct 2014 | 11:05 am
    The unsurpassed growth of social media in the 21st century as a platform for advertising has completely redefined Internet marketing for businesses of all sizes. From Facebook and Twitter to Instagram and LinkedIn, businesses have more pathways for marketing than ever before to target and interact with their prospective customers directly. However, all social media platforms are not created equal. Facebook has quickly grown into being the juggernaut that continually crushes competition by offering advertisers a larger audience and the potential for more revenue with the highest return on…
  • Handy Tips On Reducing App Development Costs

    Shane Barker
    8 Oct 2014 | 12:39 pm
    Although mobile app development brings along incredible avenues for making quick money, there are situations wherein developing a mobile app can turn to be a costly affair. Well, if you’re the one who’s all enchanted by the stunning features of a mobile app and wants to develop one, then its quite essential for you to make a note of certain tips that would aid you in cutting down the costs associated with mobile app development. Through this blog, I’ll introduce you to five easy-to-follow tips on reducing the overall cost associated with the entire idea of developing an…
  • Seed to Series A: The Process of Obtaining Second Round Startup Funding

    Shane Barker
    29 Sep 2014 | 10:21 am
    Sportsmanias, a website that is aiming to become the Internet’s top destination for die-hard sports fans, got off to a great start in 2013 when the company secured $1 million in seed funding from Bogota-based Mas Equity Partners. One year later Vicente Fernandez and Aymara Del Aguila, the mother and son team that founded the company, told the Miami Herald that they secured an additional $3.5 million in Series A Financing. Jorge Mas, of Mas Equity Partners, said his firm was happy to invest another $3 million into the company after witnessing it quadruple its web traffic from 500,000 to…
  • How To Self-Publish Your Book

    Shane Barker
    24 Sep 2014 | 10:48 am
    Whether you’ve always aspired to be an author, or writing is a new venture for you, publishing a book is a big commitment. The process can be overwhelming— editing costs how much? What’s a MOBI file? — But remember, just because you’re self-publishing doesn’t mean you’re in it alone. Of course, everyone has a slightly different experience publishing, since every author has their own individual goals and expectations for their book. However, here’s a basic guideline of what the publishing process should look like. 1First and foremost, write the book! In theory, this is the most…
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    Digital Insights

  • Don’t make Social Media mistakes like these Brands!

    Harsh Ajmera
    10 Oct 2014 | 1:17 am
    Social media in India has become the “in” place to connect with fans/followers and to advertise. But in order to get more and more followers some brands just keep doing things which has negative or no impact on their brand. There are some who are not aware of how things work on Social Media and some make mistakes unknowingly.Social media can be a boon or a bane it depends the way you handle this medium, the callous mistakes you make can really cost your brand its image, customers etc. Here are some of the most common mistakes that these brands are making on social media, which you can…
  • Isn’t this how you measure Social Media ROI?

    Priyanka Ravani
    6 Oct 2014 | 8:20 pm
    Has somebody asked you this question before- What is the ROI of Social Media? Are you wondering how to measure the ROI of social selling? Its benefits? One thing we all can acknowledge is that, ROI is the king of the castle it plays a major contributing factor towards your strategy.There is a specter hanging over brands mind, if their Facebook is really driving sales? Is all the tweeting paying off? If they should set base on Instagram, LinkedIn? Is Google+ still for techies? Here we have tried to come up with a nice perceptive on what should be your ROI from Social Selling or Social…
  • 7 Chrome Extensions which make my life easier online

    Omkar Mishra
    3 Oct 2014 | 9:02 am
    I spend around 8-10 hours on the internet every day, Part of it due to the nature of my job & the rest is there are just too many awesome things you cannot miss out to read on the Internet. I am sure, I am not the only one. In-fact according to a recent report, Americans spend 23 hours online per week on an average. That is almost 14% of their time in a week. Although, I spend much more time than that (being in the digital industry), People are becoming more engrossed surfing the internet/ social media than engaging offline.With this there comes a new challenge as how one can make the…
  • 5 ways to make your Google+ presence Stand Out!

    Harsh Ajmera
    1 Oct 2014 | 12:00 am
    Google+ is one of the most under-utilised social platform today! That’s what I believe, I have seen people struggling with traditional SEO practices, people who don’t believe that Google+ is not for techies and I recently met a guy in India who asked me ‘People really use Google+?‘ I wasn’t shocked with that statement but was in coma for a minute when he mentioned he heads a SEO company.Google+ is a mix platform, I see friends, followers, acquaintances, hangouts, videos, images, conversations, GIFs and so on. It’s like Facebook. Twitter. Tumblr. All at one…
  • Are you leveraging the power of Hashtags effectively?

    Harsh Ajmera
    28 Sep 2014 | 9:16 pm
    Do you use Hashtags on social media? If not, it is time to incorporate in your strategy! Hashtags have become omnipresent in social media and consumers are only using them more (I must mention some of them use 100’s of hashtags in one post), regardless they still have tapped into these tagged topics.It has multiple benefits – Expands the reach of your content, amplifies your messages, targets your audiences, and many more such perks. Hashtags can be leveraged more strategically than just for simple searches. With the tips mentioned below will help you incorporate them in your social media…
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    » Blog

  • What Google’s New Mobile Usability Errors Mean and why they Matter

    Mark Woodcock
    29 Oct 2014 | 4:20 pm
    Image source.   Google has announced that it has added a Mobile Usability feature to Webmaster Tools. This means that from now on, you’ll be able to see how mobile friendly your website is and whether or not there are specific things you can change to make your site more effective on smartphones and tablets.   The new feature displays five different potential mobile website issues and tells you how many pages on your site have the error. What do these errors mean and why do they matter? 1 – Viewpoint not Configured What it Means   Your pages need to include a meta…
  • What to Keep in Mind When it Comes to Mobile Ads

    Mark Woodcock
    28 Oct 2014 | 12:15 pm
    Image courtesy of stockimages/ Mobile advertising can be a very effective way to promote your business. We’re constantly using our smartphones and tablets to browse the internet, use social media and even shop, so when you can use these tools to target your market, your ads will be seen by potential customers.   Advertising for mobile is much like regular online advertising, but there are a few things you can keep in mind to make your ads more effective and get better results. Less is More In general, ads that aren’t copy heavy are more effective because they…
  • Ello: What it is and what you Should Know

    Mark Woodcock
    27 Oct 2014 | 1:38 pm
    Image source.   You’ve likely already heard about the newest social media network: Ello. Now that the dust has settled and it looks like the site has gained some traction, do you know what it’s all about? New social media sites come and go, and understanding the latest trends and how they can benefit your business is important to a comprehensive internet marketing strategy. The Basics of Ello So what exactly is Ello? With all the social media networks out there, it’s hard to imagine what could possibly be new. Here are a few highlights:   – Ello is in beta, and will…
  • Secrets to Wildly Successful Content

    Mark Woodcock
    24 Oct 2014 | 9:10 am
    Image courtesy of jessamyn west/Flickr. Whether you are trying to get more out of your content marketing campaign, want people to share your blog posts or want to turn your website’s copy into a stronger sales tool, good content can get you there.   Several areas of internet marketing, including content marketing, search engine optimisation, social media marketing and even online advertising require excellent content. No matter what your goals are or what kind of content you are creating, here are some secrets that will make it much more successful. Appeal to a Very Specific Audience…
  • 5 Steps to Building a Solid Facebook Page that Brings Results

    Mark Woodcock
    23 Oct 2014 | 3:20 pm
    Image courtesy of DJ Chuang/Flickr.   A Facebook page is an integral part of almost every social media marketing plan. Facebook has 829 million daily active users, of which almost 82 percent are outside the United States and Canada. There is no question that Facebook has a huge user base that can help you promote your business.   But, if you want to see results you need a solid Facebook page that is designed to help you target your market, echo your brand and help you promote your products and services. A beneficial Facebook page starts with some preliminary steps. Create the Page…
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    Kim Garst - Social Media for Business Owners

  • 15 Top Facebook Tools for Marketers

    Kim Garst
    29 Oct 2014 | 2:30 am
    You know I LOVE tools! Using the right tools for your social media marketing can mean less wasted time and better results…and many of the best tools are low cost or even free. Following are 15 of my favorite Facebook tools to help you make the most of your Facebook marketing efforts! Would love to […] The post 15 Top Facebook Tools for Marketers appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • 11 Ways To Win Friends and Increase Profits with Your Facebook Page

    Kim Garst
    27 Oct 2014 | 6:14 am
    To be profitable on social media you first have to be LIKEABLE. This is something that does not gets talked about a lot, but if you look at any brand that is successful on Facebook, you will see that it’s oh so true. Being likeable on social media isn’t all that different from being likeable […] The post 11 Ways To Win Friends and Increase Profits with Your Facebook Page appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • 5 Telltale Signs Your Social Media Marketing Sucks

    Kim Garst
    21 Oct 2014 | 2:30 am
    How is your social media marketing working for you? Do you even know? The following are 5 telltale signs your social media marketing sucks – and what you can do to make sure it doesn’t continue to suck! 1. Your social media community isn’t growing. First, let me be clear that numbers aren’t everything. It’s […] The post 5 Telltale Signs Your Social Media Marketing Sucks appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • How to Use Pinterest’s Promoted Pins to Drive Sales

    Rod Arnold
    20 Oct 2014 | 12:00 pm
    In case you haven’t heard, Pinterest is now providing a way for businesses to reach their ideal customers using promoted pins. These pins, which are similar to Facebook’s promoted posts and Twitter’s promoted tweets, allow businesses to choose a pin, set up targeting and pay only when people click through to their website. The company […] The post How to Use Pinterest’s Promoted Pins to Drive Sales appeared first on Kim Garst - Social Media for Business Owners Rod Arnold
  • 4 Ways To Use Twitter Coupons For Sales

    Kim Garst
    15 Oct 2014 | 2:30 am
    Have you ever considered using coupons as part of your Twitter strategy? Some businesses are hesitant to offer coupons on social media for fear of being too ‘salesy’; however, according to this infographic, 43.5% of people state that they follow a brand on Twitter in order to receive special offers and deals. Give them what […] The post 4 Ways To Use Twitter Coupons For Sales appeared first on Kim Garst - Social Media for Business Owners Kim Garst
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    What's Next Blog

  • VIDEO- How NASA & NY Times Use Google+ Hangouts in Digital Strategy

    BL Ochman
    28 Oct 2014 | 6:06 pm
    NASA & NY Times offer advice to brands considering Hangouts (Watch the full one-hour broadcast here) I produced this Hangout with John Yembrick, Social Media Manager of NASA, Sona Patel, Social Media Editor of The NY Times and guests Ronnie Bincer and Natan Edelsburg. It was sponsored by PRSA NY as part of Communications Week. NASA – the first government agency to use Hangouts – has done nearly 50 HOAs and The NY Times has done more than a dozen as part of their digital communications strategy. Here is some of their advice to organizations about the most important things…
  • NASA’s Brilliant Social Media Strategy

    BL Ochman
    23 Oct 2014 | 8:20 pm
    NASA’s social media strategy, policy (“There is NO social media policy”) and open, experimental, interactive approach to digital communications is as clear, concise and comprehensive as any you are ever likely to see. I interviewed NASA social media manager John Yembrick in a Hangout on Air I produced for PRSA NY as part of Communications Week. He noted that their strategy is public and I’d suggest that every organization doing digital communications make it required reading. NASA, by the way, was the first government agency on Google+, where it’s fast…
  • How to see today’s G+ Hangout with NASA & The NY Times

    BL Ochman
    22 Oct 2014 | 9:37 am
    Today, Wed Oct 22, 2014 3-4 p.m. EDT Tips for audience members of today’s PRSA/Communications Week Hangout 1- Watch the Hangout • On the Google+ event page • On YouTube from any connected device • On Twitter (search Hashtag #HangoutStrategy) 2- If you’d like to ask questions in real-time – which you can do on Google+ event page or on YouTube video watch page, you will need to have a Google+ profile. Get it here or sign up here for a Google account that will give you access to every Google platform 3- The Hangout will be recorded and available on the event page and on YouTube. ** I…
  • Plusses & Minuses: Tiffany hosts its first Google+ Shoppable Hangout

    BL Ochman
    21 Oct 2014 | 4:58 pm
    Tiffany & Company today became the latest big brand to host a Google+ Hangout on Air, to launch Tiffany Design Director Francesca Amfitheatrof’s first design collection, “The Tiffany T.” Tiffany joins brands including Cadbury, NASA, Toyota, The NY Times, H&M, and Samsung, many of which have millions of Google+ followers and all of which include Hangouts in their digital strategy. Hangouts on Air is the free, interactive HD video conferencing platform provided within Google+. It allows real-time interactivity with viewers and it can be automatically recorded to a connected…
  • Join a live Google+ Hangout with NASA & The NY Times – Wed, Oct 22, 3-4 p.m. ET

    BL Ochman
    20 Oct 2014 | 1:55 pm
    Watch live & comment in real time on Google+, YouTube or Twitter – Wed. Oct 22, 3-4 PM EDT I am producing this live event for PRSA NY as part of Communications Week, featuring: John Yembrick, Social Media Manager, NASA, Sona Patel, Social Media Editor, NY Times, Ronnie Bincer, Natan Edelsburg – free- live Hangout on Air on Wed. Oct 24, 2014 – 3-4 PM ET Please note – We will be using an app called Comment Tracker in this event to make it truly interactive. You will be able to ask questions during the live event from the Google+ event page or from YouTube –…
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    FRANk Media

  • Can only ‘good causes’ result in a social media success story?

    Tracy Lynch
    29 Oct 2014 | 9:55 pm
    It might be a tad early for the ‘2014 will be remembered for’ style of article just yet… But it’s pretty obvious what the stand out topics from everyone’s Facebook Newsfeed in 2014 will be. In fact, you could even put them in a Top 3 style list… drumroll please: Number 3… No girl wanted →
  • How B2B marketers can make the most of social media

    Martyn Thomas
    29 Oct 2014 | 6:35 pm
    (This article was first published in Marketing Magazine’s blog on 22nd October 2014)   Maybe it’s in the water but, despite a hesitant start, we are seeing renewed interest in B2B social media. An AdAge survey earlier this year projected that 80% of B2B marketers plan to increase digital spending with a significant percentage going towards →
  • How Brands & People Create A Value Exchange

    Jeremy Evans
    29 Oct 2014 | 3:10 pm
    Above is an informative SlideShare presentation by Edelman Insights discussing how brands and people create a value exchange. The study looked at 15,000 people from 12 different countries, 199 brands and over a range of different industries through an online survey. We’ve summarized the presentation with some key findings (which seem to align with the →
  • How Brands Are Responding To Customers Via Social Media

    Jeremy Evans
    27 Oct 2014 | 4:04 pm
    The Sprout Social Index  Just over a month ago we wrote a post about the importance of social media customer service. How more people are turning to social media to ask brands questions about products/services, give feedback or make complaints. If businesses aren’t responding to all of their customer’s comments on social media they’re missing out →
  • 3 Things Worth Noting In Social Media This Week

    Jeremy Evans
    22 Oct 2014 | 6:06 pm
    This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: Facebook introduces local awareness ads, stickers and safety check feature New app Snowball arrives Twitter Audio Cards Facebook introduces, well… a lot of new things This is arguably →
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    Number Direct » Articles

  • Which 2014 Smartphone Has The Best Battery Life?

    27 Oct 2014 | 2:36 am
    Because of the popularity of smartphones, battery life is now a major concern for customers. So, which phones from 2014 are the best for battery life? The post Which 2014 Smartphone Has The Best Battery Life? appeared first on Number Direct.
  • RIP iPod: A Look Back at One of the Best Loved Tech Products of All Time

    Adele Halsall
    21 Oct 2014 | 8:55 am
    We decided to pay tribute to the iPod for the many hours of portable music bliss it has brought us throughout the years. iPod...we salute you. The post RIP iPod: A Look Back at One of the Best Loved Tech Products of All Time appeared first on Number Direct.
  • How Businesses Can Cut Telecoms Costs

    7 Oct 2014 | 3:46 am
    There are a number of practical ways for UK businesses to cut their telecom costs, meaning they will have money to better spend elsewhere. The post How Businesses Can Cut Telecoms Costs appeared first on Number Direct.
  • Mobile Telecoms Industry In Scotland

    24 Sep 2014 | 2:06 am
    Telecoms across Scotland and the UK have changed over the years. But after the referendum, what is the current state of the Scottish mobile telecom industry? The post Mobile Telecoms Industry In Scotland appeared first on Number Direct.
  • What The Experts Are Saying About The iPhone 6

    10 Sep 2014 | 5:27 am
    Critics and consumers alike watched with anticipation as Tim Cook announced the iPhone 6 and iPhone 6 Plus. Did the products live up to the expectations? We look at what the experts are saying. The post What The Experts Are Saying About The iPhone 6 appeared first on Number Direct.
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    My Online Smart Educational System

  • Link-Building with YouTube

    Richard g Wallen
    24 Oct 2014 | 4:21 am
    Powerful Link-Building with YouTube As you may or may not realize, YouTube is much more than a video-sharing website, it is the second-largest search engine in the world with over 1.6 billion searches per year. Because of this, it is a great way to get traffic to your website. In this article, you will learn […]
  • SEO Strategies that get you removed from Google’s Index

    Richard g Wallen
    19 Oct 2014 | 9:16 pm
    6 SEO Strategies that will get you removed from Google’s Index Google is a lot of things to a lot of people. The one constant is that it is always evolving. The company that began as an innovative search engine now controls a sprawling Web empire. One of Google’s most profitable services is AdWords, the […]
  • Dealing with Stress

    Richard g Wallen
    2 Oct 2014 | 9:25 pm
    WHAT STRESS! Is your home stress-proof? Your home is your sanctuary. You should find once within the serenity of your home you should find solace, tranquility and peace. You do this by fortifying your home against chaos and negativity. I know, it doesn’t happen all the time, but it should be the goal. Stress is […]
  • Gaining Twitter Followers

    Richard g Wallen
    30 Sep 2014 | 9:24 pm
    Gaining Twitter Followers in 2014 Many Internet marketing gurus are cautioning online business owners to stop relying on Google because of the Internet giant’s frequent algorithm changes. Social networking can prove a viable complement to SEO, but only if you know how to draw visitors to your site. Facebook and Pinterest are straightforward, but Twitter […]
  • Get Viral Traffic from Pinterest

    Richard g Wallen
    23 Sep 2014 | 6:53 pm
    5 Ways to Get Viral Traffic from Pinterest Pinterest is shaping up as one of the most valuable sources of social referral traffic. The site has mass appeal, and it keeps the users engaged. What’s more, with a free Pinterest for Business account, you can even track your Pinterest analytics in near real-time. There are […]
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    The Social Calling

  • Three Easy Steps to Create a Captivating Value Proposition

    Randi Sherman
    29 Oct 2014 | 10:00 am
    Creating a captivating value proposition is the lifeblood of your potential venture. It solves some sort of market problem, or perhaps spices up an old industry. It performs something new and different that will drive value and customer-demand in an awesome way. You can create a small amount of value, or massive value through your new venture. What matters is that you’re positively impacting a defined market. Here are the three easy steps that anyone can take towards creating a captivating value proposition. 1. Find Your Unsolved Problem This step is actually extremely easy but many people…
  • Top 5 Ways to Drive Traffic to Your Blog for Free

    Randi Sherman
    15 Oct 2014 | 10:00 am
    5. Create Short SEO’d YouTube Videos YouTube is one of the three biggest search engines on the internet which is used daily, next to Google and Amazon of course. People frequently search YouTube for answers to their problems. Even if they use Google to search for answers, YouTube will often still be at the top or on the first page of search results. This is an easy opportunity to capture some free traffic. You just need to create honest, valuable, and helpful videos within your niche. Have people subscribe to your blog’s YouTube channel so that they will constantly be reminded of your new…
  • David Candow – Secrets from The Host Whisperer

    Randi Sherman
    1 Oct 2014 | 10:00 am
    If you’ve ever been a little bit curious about the wild success of National Public Radio, then you may be interested in knowing that David Candow is one of the men behind the scenes of it all. He acquired the nickname “The Host Whisperer” while in Washington D.C. after thoroughly training many of NPR’s most prominent voices. Some of Candow’s most important advice for anyone who wants to speak into a microphone is also his most simple: Just try to sound like yourself. He makes it clear that trying to imitate a famous voice in radio is like taking a shortcut towards failure. Instead,…
  • Promote Yourself

    Randi Sherman
    17 Sep 2014 | 10:00 am
    If you know your customers’ needs, finding the right content for them is easy. The difficult part is volume. Search Engines need content to index. If your site has very little, you will get a low ranking no matter how good that one perfect article is. Spiders (eek!) And it must be optimized for the spiders to index. SEO analyses how your site flows, what information it has, and how recently it has been updated. And your site must be designed for spiders (not the insect kind, of course, but the little guys that wander the web powering Google, Bing and a host of other search engines). Imagine…
  • Write Right Content

    Randi Sherman
    3 Sep 2014 | 10:00 am
    If you are not distinct from the crowd (and what a huge crowd it is!) how are people going to remember you and your brand? Why should anyone care about you? If you’re just like all the others, you offer them nothing unique, no advantage, and no reason to do business with you! If your mission statement stands out, if your capabilities rise far above the mean, if you can provide value to your visitors, that is when they are going to sign up to your mailing list, subscribe to your newsletter and read your blog. Eventually they are going to purchase from you, support your charity work, or…
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    TheeDesign Studio

  • The 4 Major Google Updates

    James Pate
    29 Oct 2014 | 4:00 am
    Google regularly modifies their search algorithm. However there are four major Google updates that every business should know about. They are: Panda, Penguin, Hummingbird, and Pigeon. Each Google update focuses on a different aspect of search – and it’s important to know not only how the update affects the algorithm but how you can maintain your website visibility without losing traffic and potential leads. 1 – The Panda Update On February 23, 2011, Google released one of their first major updates, nicknamed “Panda”. The update affected nearly 12% of search…
  • Trick-or-Treating Tips in Raleigh

    Katie Sommerfeld
    28 Oct 2014 | 4:00 am
    Halloween is almost here and soon neighborhoods will be full of superheros, princesses, and more costume clad children! As you prepare to take your kids trick-or-treating, remember these tips to keep you and your family safe. Trick-or-Treating Safety Tips Pick a neighborhood and plan your route. It’s easy to get caught up in going from house-to-house but by making a route and sticking to it you won’t have to worry about getting lost or walking too far from your house. Carry a flashlight and wear reflective tape. It’s dark at night, and drivers will have a hard time seeing…
  • Here Comes Apple Pay, Look Out PayPal!

    Gabrielle Underhill
    27 Oct 2014 | 4:00 am
    During Apple’s Live September 9th event in Cupertino, among the iPhone 6, iPhone 6 plus and Apple Watch announcements, was another very special little gem – Apple Pay. Simply stated, whether you are using your iPhone 6, iPhone 6 plus or Apple Watch, you will be able to pay for things without the need to carry all your cards, or even your wallet at all. It’s a big deal, and it’s finally here… and it seems that PayPal has found itself with some serious competition to consider. What Does This Mean for PayPal? Apple has partnerships with retailers, debit card issuers and credit cart…
  • How to Prep Your Website & Marketing for the Holidays

    Rob Delory
    22 Oct 2014 | 4:00 am
    The holiday season is almost here! And as a business owner, it’s important to make sure you and your business are prepared. According to Deloitte, 47% of consumers prefer to shop on the internet (5), making it extremely important for businesses to put together a solid holiday marketing plan. It’s also important to note that holiday marketing isn’t just for retail and e-commerce based businesses. Lawyers, caterers, and dentists can also benefit from a holiday marketing strategy. Try these marketing tips to ensure your website and social media campaigns are ready for the upcoming…
  • Which Social Network Should My Company Be On?

    Eric Warncke
    15 Oct 2014 | 4:00 am
    For many companies social media has become an integral part of their overall marketing strategy. Social media marketing allows companies to see what their customers are saying about them and lets them actively engage in those discussions. Knowing which social networks your customers are most active on can help your company save time and money. Below are several popular social media networks, broken down into who uses them, what they are used for and what types of companies would benefit from being on that platform. Facebook Facebook is the world’s largest and most popular social network…
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    ME Marketing Services, LLC

  • Why Deleting Your Facebook Page is NOT the Answer

    Mandy Edwards
    30 Oct 2014 | 1:00 am
    Mandy Edwards I know we all have a love/hate relationship with Facebook. Recently Copyblogger took it to an all-new level – they deleted their Facebook page. Yes, a business with over 30,000 fans just walked away. I am not going to bash them in this post – it was their decision. However I can give my open, honest opinion on that decision…I think they are stupid for doing it. Facebook organic reach is down to almost nothing. Each user has the opportunity to have over 1,500 posts shown to them every time they log on. It is completely impossible for a user to see every post…
  • Ask Mandy Q&A: Ways to Beat Writer’s Block

    Mandy Edwards
    28 Oct 2014 | 1:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here We’ve all been there. We have an article to write and we just stare at a blank Word doc or Google doc. It’s like we’ve been slammed against the wall and are all out of ideas. This happened to me recently, so I thought it was a good topic to write about - How to beat writer’s block. You can google this and get thousands of articles with ideas of how to get past this roadblock. I have learned that sometimes this takes a while. It’s not always…
  • Why Giving Away a Free Month of Social Media Marketing Won’t Work

    Mandy Edwards
    24 Oct 2014 | 1:00 am
    Mandy Edwards In a span of 2 hours, I saw two different Facebook ads from local marketing companies offering a free month of social media marketing when you mention that Facebook post. Excuse me while I laugh hysterically and get sick at the same time. Anyone reputable who works in social media and knows what they are doing knows that you can’t achieve success in just 30 days. It’s just not that easy. Yes, you may see great results after 30 days if you are just starting and running a massive amount of social advertising or if you are offering a free product for your business, but after 30…
  • 4 Social Marketing Time Management Tips

    Mandy Edwards
    23 Oct 2014 | 1:00 am
    Mandy Edwards “If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra Time management has always been a hot topic. It’s so easy to get lost down the rabbit hole and realize two hours later you did not get anything accomplished.   If you work in social media, then you get what I’m talking about. There are distractions thrown at us daily via new blog posts to read, Facebook updates from friends, new pins on Pinterest and so on. Staying on task is something that has come down to a fine art. Either you’re good at managing your time and get things…
  • 4 Holiday Marketing Mistakes You Should Never Make

    Jennifer Hanford
    22 Oct 2014 | 1:00 am
    Jennifer Hanford I don’t know about you, but I’m having a really hard time believing the holidays are nearly upon us again. 2014 is almost over and I was just starting to get comfortable with it. I guess the expression, “time flies when you’re having fun,” is quite true. Luckily, there are still several weeks remaining in 2014. As a small business owner or marketer, you have probably been consumed with holiday marketing and planning for a while now. However, if you still have yet to prepare for the holiday marketing push, then you still have some time – but not much. Black Friday…
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    Minneapolis Social Media Marketing

  • How to Get Followers on Twitter | Build a Real Audience to Grow your Business

    16 Oct 2014 | 2:46 pm
    It’s safe to say that we all want to know how to get followers on Twitter. More followers means more interaction, and more interaction means more opportunities. What is there not to love about more Twitter followers? Check out the tips below to see how to build relationships with your followers and how to get more of them! 1) Buttons. Display your Twitter button clearly on your blog or website. Make the button apparent and refer to it so that others can notice and allow them to follow you. Promote your Twitter candidly and inform others of the benefits of following you on a…
  • How to Develop the Best Social Media Campaign

    Nicole Harrison
    17 Sep 2014 | 8:46 am
    I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and many, many, many small businesses and individuals looking to leverage social media. And honestly, I can say without a doubt it has been awesome, exciting and exhilarating. I love my work. I have passion for what I do. I’ve found…
  • 10 Social Media Tips for Small Businesses [Infographic]

    Jens Pinther
    15 Sep 2014 | 7:04 am
    Do you know what day of the week Facebook posts are most successful? Is written or visual content better for marketing? When is the best time of day for retweets on Twitter? These questions and more will be answered below. Today’s world is going mobile and becoming more technological, but people have always been social.  Where people are building relationships across oceans and discovering shared interests across other differences, social media networking is what is making this happen. There has never been a better time for your business or cause to get social. To learn more about the…
  • #FacebookFriday: How to Engage With Facebook Pages

    Nicole Harrison
    22 Aug 2014 | 8:26 am
    Welcome to #FacebookFriday, where those of us at SocialNicole are working to teach you how to use Facebook effectively for marketing your business. We’ll break down the complicated concepts into easy, step-by-step instructions that are easy to understand and apply immediately. Please scroll to the bottom of this post to check out all the posts in this series! Are you looking to accelerate your Facebook marketing today? Contact the team at SocialNicole now! We can help you build a Facebook marketing program that will get results fast! How to Like and Share on Facebook Business Pages Now that…
  • The Social Media Revolution: Empower Yourself Today

    Nicole Harrison
    21 Aug 2014 | 7:01 am
    I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary change in how people communicate, yet we treat it as if it’s just a place to share meaningless things like what someone had for lunch. The fact is, social media is often…
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  • SMAC Talk at TiECon Canada

    Jason Bowden
    25 Oct 2014 | 7:48 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenPanelists talk SMAC at TiEConOttawa, Canada – October 10, 2014 Sutha Kamal- Entrepreneur-in-Residence – Technicolor Ventures Jason Bowden-CEO Digital Warriors Raul F. Chong- Senior Big Data & Cloud Program Manager – IBM  Blair J. Ryan-CEO – The Rounds  Muthu Singaram-Founder & Chief VibaZoner – VibaZoneSocial, Mobile, Analytics, Cloud (SMAC) was the hot topic during a break out session at the TieCon Canada conference for Start-up Businesses and Entrepreneurs.  The…
  • Start Up Guide to Successful Online Business

    Jason Bowden
    19 Oct 2014 | 9:56 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: quartsoft.comStart up a online business if you are looking for a low risk way to venture into a profitable niche market.  A small start up online business is easier to manage and it gives an entrepreneur more room for expansion when they are ready to hurdle bigger challenges. However, no matter how small an online business is there are still difficulties, risks and uncertainties involved.Launching an online business is becoming a more promising business venture that you can do. In the past…
  • Google DoubleClick (DFP) Optimization Ads Empowerment

    Jason Bowden
    19 Oct 2014 | 9:51 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be unique and must address every publisher’s marketing needs. Google offers a new advertising engine through its DoubleClick (DFP) Optimization technology that helps to empower advertisers to create, build and manage their ads with this revenue ads optimization engine. DoubleClick has the essential features that help advertisers find the best and…
  • How to compare Business Intelligence Cloud Costs and Features

    Jason Bowden
    19 Oct 2014 | 9:50 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenAs an IT provider, I am overwhelmed with all the options for Business Intelligence in the cloud and very confused by how to compare service offerings in order to effective provide the best solutions. In the article we will discuss some of the different offerings on the market and why all business are racing toward the cloud for Business Intelligence Solutions. I like to think of BI in generally two layers the visualization tools and the back end process tools. So let’s start there for WHY BI in the…
  • Monetization Strategies For The Internet of Things

    Jason Bowden
    13 Oct 2014 | 9:35 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: world of internet technology has a wealth of revenue opportunities for everyone. Launching your own internet business will definitely mean pursuing a monetization strategy that will earn you revenues and more potential ways of earning sales and marketing opportunities. There are varieties of ways by which a company can monetize their business using the Internet of Things (IoT) model. If you have not heard of this business model, it is about time to consider getting some…
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    Oracle Social Spotlight

  • 11 Ways to Wreck Your Social Relationships

    Mike Stiles
    21 Oct 2014 | 6:30 am
    Social media marketing is all about building authentic relationships. It involves many of the things human relationships live and die by; knowing the person, trust, altruism, patience, etc. So it follows naturally the opposite traits would lead to relationship failure; narcissism, mistrust, selfishness and the like. When you look at how some brands treat their fans, followers and customers on social, it kind of makes you wonder what their real world human relationships are like. Even as long as social marketing has been around and as much thought leadership has been written on the subject,…
  • The Things You Hear When You’re an Oracle Social Customer

    Mike Stiles
    14 Oct 2014 | 6:30 am
    We mostly explore topics and trends around social marketing in this space.  (It’s not best practice to always write about your product.) That said, since readers aren’t privy to the emails Oracle Social Cloud customers often get announcing new features and capabilities, we wanted to put you in their shoes and summarize some they’ve gotten so far this year. One actually was blogworthy, the rollout of Social Station, a customizable user experience workspace within the Oracle Social Relationship Management (SRM) platform. Customers can set up their work environments with drag and drop…
  • 9 Starting Points for B2B Social Marketing

    Mike Stiles
    7 Oct 2014 | 6:30 am
    Are businesses still debating whether or not there’s a role for social in B2B?  Sure you’ll still find pockets of resistance (and nostalgia), but the marketing dollars being moved to social say the debate is all but over.  It says at the very least, serious businesses do not intend to get left in the dust as their competitors build relationships and start ongoing dialogues with buyers via social. Better that you be the one to beat your competitor to the punch in establishing a comprehensive, integrated social marketing strategy.  And if you’re going to do it, you may as…
  • What We Saw and Did at Oracle OpenWorld: Thursday

    Mike Stiles
    3 Oct 2014 | 8:04 am
    All good things must come to an end, although innovations in the Oracle Cloud and Oracle Social Cloud never end and are always an ongoing process. After all, we want to have great stories to tell and great announcements to make at Oracle OpenWorld 2015. Believe it or not, after a great night at Treasure Island with Aerosmith and Macklemore & Ryan Lewis, attendees still made it in for one final day of discussions. In the wrap-up of CX Central (which by itself had over 2000 participants and over 300 sessions) Meg Bear and GM’s Rebecca Harris were talking about the importance of Latent…
  • What We Saw and Did at Oracle OpenWorld: Wednesday

    Mike Stiles
    2 Oct 2014 | 7:51 am
    It was Oracle Social Cloud’s busiest day yet at Oracle OpenWorld 2014, and here come the takeaways…conveniently packaged in a single post because you’re such a faithful Social Spotlight reader! Faz Shoja-Assadi and Eran Cedar treated attendees to a peek at the Oracle Social Cloud roadmap and vision, explaining Oracle’s goal was to acquire best of breed companies, then unify and deliver one social relationship management platform that’s comprehensive, customer-centric and integrated. With 82.3% of CMO’s agreeing social impacts their business, it was and is a worthy goal. Eran loves…
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  • Business With Cloud Wi-Fi – The Perfect Combination

    Steven Scheck
    30 Oct 2014 | 5:16 am
    Who does not want a free internet connectivity at the coffee shop, or while waiting at the doctor’s chamber? Well! I guess everyone and that is why the Cloud wifi is the latest buzz used in the business world today. Many large and small businesses have embraced the concept of the cloud, while a few others have taken a portion of their business IT operations to the cloud for endless reasons. In a nutshell, your business can immensely benefit from Cloud Wifi by… Assisting customers to shop smartly Serving customers better in the food and beverage sector Helping travelers access fast wifi…
  • The Pundits Have It All Wrong: Millennials Are Generation Savvy

    Amy Tobin
    29 Oct 2014 | 5:38 am
    We’ve been running our Millennial Think Tank over at ArCompany for about 3 months now, and we’ve learned a lot. The genesis for #MTT was to get underneath the myths and sweeping generalizations that you’ve heard me rant about on here previously; I don’t think any of us expected it to provide the type of insights we’ve uncovered. This generation has been called a number of things: Generation Validation The Everyone Gets a Trophy Generation The Me Generation The Entitled Generation The Selfie Generation After my months of exploration, learning, and talking to hundreds of Millennials,…
  • The Absolute Beginner’s Guide to Social Media Marketing [Infographic]

    Barry Feldman
    28 Oct 2014 | 4:28 am
    You’ve taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you’ll drown. Or get munched on by the sharks who call it home. I know. I’ve been there. Everyone has. Take a deep breath. I have just the thing for you. Actually, I have a couple of things. You can get 17 fundamental tips in the form of a blog post and SlideShare-style eBook here. However, to present these early steps into your social media marketing journey as simple as I possibly can, I want you to blast through this infographic, “The…
  • Are You Ignoring Your Bookkeeping?

    Mike Kappel
    27 Oct 2014 | 5:34 am
    Your new business is off and running. You’ve done a great job with your website. You’ve brought in tons of potential customers through social media. Your store is the talk of the town. But how are your books looking these days? (You don’t call, you don’t write…) Small business owners often don’t know anything about bookkeeping when they start out. While they’re busy focusing on the fun stuff — marketing and sales — the financial stuff is easy to ignore (because let’s face it, unless you’re a numbers person, it’s just not all…
  • Your SEO Insider: Penguin Refreshed, Apple Local Listings, and Mobile SEO

    Brent Carnduff
    26 Oct 2014 | 6:13 am
    Top o’ the morning to you SteamFeeders! It’s another great day for optimization! This week’s Insider is chalk full of great information –starting with the BIG news – Google PENGUIN was finally refreshed! Don’t miss: Penguin Refresh Advance On-Page SEO Tips from Moz Apple Maps Internal Linking Best Practices and more . . . News from the Google Zoo: Penguins, Pandas and Pigeons Penguin Google confirmed that the long-awaited Penguin refresh started rolling out last Friday. It is considered a “refresh” rather than an update. Penguin 3.0: A Refresh Affecting 1% of English Queries,…
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    Devumi Blog

  • New Twitter User Revamp: Plus 2 Bonus Pieces of News!

    Matthew Y
    29 Oct 2014 | 4:12 am
    Twitter are working hard to reward their shareholders…and finally turn a profit. They opened up the Timeline to popular tweets from people you don’t follow, a big departure from the user curated Timeline of old. This is, however, leading to a growing user base who are, *sigh*, flocking to Twitter as it begins to more closely resemble the Facebook they know. The latest revamp is the new Twitter user revamp that will help new Twitter users understand the service. Anyone who’s a social media junkie can tell you right away what Twitter is all about, but the average user still doesn’t…
  • How to Establish a Pinterest Marketing Strategy in 9 Easy Steps (With Pictures)

    Matthew Y
    24 Oct 2014 | 2:07 am
    Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. If you think you can cut and paste your Facebook strategy though, you’re going to fail. This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. There will be photos along the way to help you see what I’m talking about, and give actual…
  • Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use

    Matthew Y
    22 Oct 2014 | 3:50 am
    A good Twitter follower hack tutorial must be well organized if you’re ever going to sort through the massive world that is Twitter. This tutorial is going to break your Twitter follower hack tips down into three parts: Those you do once a month Follower hacks you do once a week Daily activities Dividing these tasks up, and regularly scheduling time to do them, is your key to getting more followers and becoming a true Twitter follower hack expert! Twitter follower hack advice: Monthly activities These are the Big Picture activities where you go after the important people within your…
  • Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up

    Matthew Y
    17 Oct 2014 | 12:14 am
    There have been rumors of Twitter and SoundCloud working together for months. I reported on Twitter’s interest back then, but now we know for certain that the two titans of rapid fire social media, and online music streaming, are going to work together. Twitter announced it on their blog yesterday, and SoundCloud followed up with an announcement on their own blog. What this means for artists is that SoundCloud in now more relevant than ever. The time to pump up both your Twitter activity, and your SoundCloud content, for your online music marketing is NOW. I’ll look more at what…
  • How to Set Up a YouTube Remarketing Campaign in Google Adwords

    Matthew Y
    15 Oct 2014 | 4:50 am
    We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. Setting up a YouTube Remarketing Campaign What is remarketing? To start this off right let’s look at what Google themselves has to say about remarketing: Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. To do…
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    Social Shmooze

  • How to Be the Best Answer with Topic Targeting

    Social Shmooze
    27 Oct 2014 | 12:54 pm
    This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network.  For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts. – Read article: - Social Shmooze
  • Daily 18-Minute Social Media Plan For Small Businesses

    Social Shmooze
    27 Oct 2014 | 12:54 pm
    At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through the same steps for each network every time, or prioritize your actions on the spot? – Read article: - Social Shmooze
  • Who Owns Social? Public Relations or a Social Specialist?

    Social Shmooze
    27 Oct 2014 | 12:54 pm
    What came first, the chicken or the egg? Similar to this old adage, we don’t know who should own a brand’s social presence: public relations or social media marketing? It seems like the answer is right in the question. Truth is, social media marketing was sort of born from the rib of public relations, and as such, the confusion is perfectly reasonable. – Read article: - Social Shmooze
  • The Top 3 Hacks to Grow Blog Subscribers

    Social Shmooze
    27 Oct 2014 | 12:54 pm
    Do you sometimes feel like you’re trying to do too much?  Often we tend to try doing many things at a time without getting the expected results. Even though we’re 100% sure that everything is going as planned, time passes and our expectations are not fulfilled. – Read article: - Social Shmooze
  • Google Webmasters Scared the Crap out of Me!

    Social Shmooze
    27 Oct 2014 | 12:12 pm
    We’ve been working day and night preparing the Marketing Technology blog for an upcoming design change. Work has included going back through 4,000 blog posts – ensuring we have featured images, the content isn’t out of date (like platforms that have gone out of business), and ensuring we don’t have other strange problems… like about 100 posts that I messed up the html encoding for code snippets, and much more. We also did a backlink audit and disavowed a ton of crappy spam sites that were pointing at us. – Read article: - Social Shmooze
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  • The complete comprehensive A-Z guide to using Google analytics for content marketers

    Roy Povarchik
    27 Oct 2014 | 4:51 am
    Mastering Google analytics is an important part of a content marketer’s life, yet, not many content marketers don’t feel comfortable enough using the analytics platform to its fullest. Are you still trying to figure out how to Google analytics? Can’t find a platform to give your the proper Google analytics training? Here’s a comprehensive guide of becoming a master at Google Analytics in less than 2 and a half hours:       Are there any tips i’m missing? Add them in the comments! Are you on Twitter?The complete comprehensive A-Z guide to using…
  • How to compete with over a 1,000 blogs and win (including scripts and tools)

    Roy Povarchik
    16 Oct 2014 | 12:58 am
    A week ago, I took part in AtomicReach’s Tweetchat.  AtomicReach has been hosting tweet chats regarding content and blogging for a while, and this time they invited me to be a guest on their chat and talk a little bit about my blog post,  ‘How To Make Your Content Marketing Stand Out In The Crowd’. One of the questions I was asked during the chat was – ‘How do you compete with over 1000 blogs and win”, which I thought was a fantastic question.   I quickly answered it saying: “It’s not about competing; it’s about finding your voice and unique selling point”.
  • 3 little known hacks to get more leads using Reddit

    Roy Povarchik
    14 Sep 2014 | 8:05 am
    Marketing on Reddit has been a big challenge for me to comprehend. Everyone kept telling me: if you’re Reddit for marketers doing content marketing and still haven’t tapped into the power of Reddit, then you are truly missing out. So I kept going. I would like to share with you 3 tricks that are currently working for me that I haven’t seen any marketers using. According to their 2013 stats report, you can easily see why marketers love Reddit. It gains a lot of traffic, active users who share stories and click on articles, and is basically a juggernaut for posting content and luring…
  • How To Make Your Content Marketing Stand Out In The Crowd

    Roy Povarchik
    28 Aug 2014 | 5:40 am
    Throughout the last 3 years, content marketing has gone from a methodology only advanced marketers How To Make Your Content Marketing Stand Out In The Crowd know and use to one of the trendiest and overused buzzwords. Suddenly every marketer has a blog talking about marketing. Every brand that wants to get more visitor to their website and create awareness is creating link bait posts. So how do you stand out? A quick review of my Feedly account shows that I’m following over 45 different marketing blogs; going to reveals more than 60 blogs that I wasn’t aware of or had the time…
  • Master social media marketing for startups in under 4 hours

    Roy Povarchik
    18 Aug 2014 | 12:24 am
    Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated to the subject can sometimes seem overwhelming, but I promise you, the subject is in fact possible to master.   Instead of writing a 1,500-1,800 word blog post trying to explain the “how to”s of social media I gathered 10 infographics with all the information you need to become an expert on social media.   Social Media in 2014 To really know your way around social media…
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  • B2B Marketers: Your Customers Are Mobile… Is Your Website?

    David Landry
    29 Oct 2014 | 2:50 pm
    B2B marketers are struggling with all the new technological advances that they face. With five billion mobile subscriptions worldwide, many are calling our growing mobile environment the newest revolution in today’s modern world. More than 70% of executives under the […]
  • The Many Flavors of #Marketing

    21 Oct 2014 | 3:00 am
    As part of our social insights reporting, we’re always tracking the top hashtags used by marketing leaders. For the last several months, we’ve been keeping tabs on the hashtags used by digital marketers in particular. As you might suspect, #marketing […]
  • 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

    18 Oct 2014 | 4:33 pm
    What’s the difference between a musician and a rock star? Sure, rock stars have flashier clothes and maybe a few (hundred) extra groupies. But it’s really about audience, isn’t it? Rock stars have a huge and enthusiastic fan base anxiously […]
  • What Digital Marketers Were Tweeting About in September [Study]

    15 Oct 2014 | 12:00 am
    This month, Leadtail analyzed 39,382 public tweets from 486 digital marketers published between September 1st and September 30th, 2014 to find the Top 50 Hashtags they used in September. Here’s what we found… ‘Tis the Season for Marketing Conferences, #Apple Announcements, […]
  • Marketing Challenge: Social Recommendations or Content Marketing?

    13 Oct 2014 | 3:09 am
    Why aren’t B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and referrals are, right? And these days, it’s easy […]
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  • How to Blog from Your Website

    Nurdin Budi M.
    17 Oct 2014 | 10:17 am
    You will have many options open to you in the design and functionality of your blog that are not available on the blog hosted.You can use Blogger or WordPress from or Each has its own characteristics, advantages and disadvantages, such as lack of reference groups on Blogger, and raw HTML editing facility relatively poor on WordPress. However, each has its fans and followers, and those changed. Some general fatigue, however, does not provide a wide range of opportunities for those who chose to Word and other programs Blogging own term PSPs own.Those who use hosted…
  • Display Most Commented Posts on Blogger with Yahoo Pipe

    Nurdin Budi M.
    15 Oct 2014 | 10:45 am
    In a blog we need to accentuate the very articles that we rely on to improve the reader's desire to explore our blog further. There are many ways that can be used in doing so, one of which is by way of display the most commented posts.There is a very easy way of doing the things above, especially if our blog using; using yahoo pipes, you don't have to think hard, but simply used in a simple manner that is like the following guidelines:#1. From your blogger dashboard, select "Layout" menu, then specify the position of the most commented posts widget is placed.#2. Press Add a Gadget…
  • Tips Internet Marketing Monetizing Your Hobby

    Nurdin Budi M.
    14 Oct 2014 | 3:49 am
    Do you have a hobby? Is there something that you enjoy doing, and that you did not think to use to earn some extra money. Well, if there is, this article will give you some ideas for your hobbies and monetize it. I'm going to give you some examples of how easy it is to do, especially some of the sites that are available to us today. After reading this article, and I doubt that you'll be raking in the cash for something you enjoy doing. That will not be a blow.The other day, I was in more than one site YouTube. I do not know what is YouTube. Well, it's a Web site that displays the member…
  • Learn How To Make Your Own Blog Specialized Prevail

    Nurdin Budi M.
    8 Oct 2014 | 10:16 pm
    Let's look at the four corners, which you need to focus on the blog, and increase traffic to your place and talk.1)Give your identity blogEvery successful blog requires identity to stand out from the crowd than the other. And identity is you! Allowed to leak your personal tone of your blog, or do you have another method. Let factored planning is possible and practicable. Nature of your blog to make it easier for you and your readers to bond.2)Set Cell Blog This is why you are blogging. It's a specialized subject, or goals that you selected blog. Another argument is that you have to…
  • Add Alexa Rank Checker on Blogger

    Nurdin Budi M.
    7 Oct 2014 | 3:07 am
    Recognition of the credibility of a web traffic is urgently needed on the internet; It is very necessary to know how good the web rank. There are several providers that accommodate web traffic rank system, and one of the most known is addition to web traffic ranking data, also provides information some other much-needed data to analyse the advantages of a web. Therefore, as bloggers we want to provide facilities to the reader the article we can check the alexa rankings of a web.It is very easy to add Alexa Rank Checker Widgets into your blog, especially for those who…
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    Digital Self Marketing Advantage

  • The Secret to My Secret Social Media Success

    Denny McCorkle
    20 Oct 2014 | 12:03 am
    Unnecessary focus on traditional social media metrics causes unwelcome anxiety and stress. This blog posts explains a more realistic metric for measuring success and for justifying the use of social media for personal branding and job search. When it comes to social media, social sharing, and personal branding, I am no longer an enthusiast.  Nor […] The post The Secret to My Secret Social Media Success appeared first on Digital Self Marketing Advantage.
  • Daddy, What is Social Media?

    Denny McCorkle
    8 Oct 2014 | 11:03 pm
    My blog posts are typically about the how-to and why-to of using social media marketing for personal branding and job search (PB&J). However, I oft times see things in a humorous way, as illustrated with my most popular blog post to date: A Social Media Enthusiast Walked into a Bar. This blog post presents a […] The post Daddy, What is Social Media? appeared first on Digital Self Marketing Advantage.
  • Do’s & Don’ts When Using Twitter for Personal Branding & Job Search

    Denny McCorkle
    1 Oct 2014 | 4:02 am
    Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing. Some think Twitter is for the birds.  No doubt, it is not always easy to find value in the monotony […] The post Do’s & Don’ts When Using Twitter for Personal Branding & Job Search appeared first on Digital Self Marketing Advantage.
  • Twitter & the Job Search Breakfast Club

    Denny McCorkle
    16 Sep 2014 | 11:40 pm
    Twitter is much more than social networking. First and foremost, it is a personal learning network. This blog post explains how Twitter can be used as a PLN for a better defined personal brand and a more successful job search. I love the smell of Twitter in the morning. The Twitter app on my iPhone […] The post Twitter & the Job Search Breakfast Club appeared first on Digital Self Marketing Advantage.
  • Lazy Content Curators & the Bugaboos of Social Sharing

    Denny McCorkle
    2 Sep 2014 | 11:15 pm
    Content curation plays an increasingly important role when using social media for personal branding and job search. However, social sharing behaviors that dominate with link dropping, auto-posting, and copy-posting are the marks of a lazy content curator.  This blog post presents an improved approach for building a more remarkable personal brand identity using social media. […] The post Lazy Content Curators & the Bugaboos of Social Sharing appeared first on Digital Self Marketing Advantage.
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    Meshfire : Social Media Management Dashboard with AI

  • Using power on social media: Which works for you?

    22 Oct 2014 | 10:28 am
    When you use social media to advance your business goals, you are working to exercise influence, which is defined as the power to get others to do what you ask just because you ask. This type of power was analyzed over 50 years ago by two social psychologists, John French and Bertram Raven, in France. Their 5-part model of social influence is startlingly relevant in today’s social marketing landscape. In order from least useful to most useful in your social media campaigns, the five types of power are: Coercive Power Legitimate Power Reward Power Expert Power Referent Power…
  • Mining Social Media for Content Ideas: 9 Ways to Spark New Ideas

    9 Oct 2014 | 3:08 pm
    Determining what to write about, where and when to post it, and who to share it with are likely some of the toughest things any content marketer, inbound marketer, or digital community management professional has to deal with. This is all the more difficult considering the fact that running a successful social media campaign usually demands consistent updates. Maintaining an editorial calendar filled with regular or “evergreen” content ideas — including popular holidays and key social media-centric events — definitely helps with the content generation process, but…
  • Befriending Your Influencers: Treat Them Like People, Not Metrics

    29 Sep 2014 | 9:51 am
    Behind every popular blog or social media account, there is a real person (or people). Forgetting this is what results in unsuccessful campaigns or even social media backlash. Anyone with a popular blog, Twitter account, Facebook page or other social media platform has likely been approached by many types of marketers — and most of the time, these pitches fall flat. The key is not only to seek out content creators who are already aligned with your brand message — but to treat them like friends or allies instead of just another cell on your KPI spreadsheet. Influencers are…
  • How to Use Negative Feedback Online to Your Advantage

    23 Sep 2014 | 9:13 am
    Nobody likes getting negative feedback on Facebook or Twitter. But if you’re in business, sooner or later it’s going to happen. Every business, no matter how hard it tries, will make mistakes or displease customers sometimes. Negative feedback on social media can make or break your reputation; it’s all in how you handle it. One of our advisors at Meshfire, Scott Stratten (@unmarketing) has recently covered this topic in his newest book Unselling. “When it hits the fan, its not time to hide behind the fan, its time to be awesome. A properly handled online outrage can leave the…
  • Why We Work At Meshfire: A Thank You To Our Customers

    9 Sep 2014 | 2:33 pm
    “It’s not about the people who tell you no, it’s about those people who say yes.” As a startup at Meshfire, we’ve been through many challenges and rejections in our two years as a company. However even on the bad days, there is something that has always fueled our fire since the beginning. I see a spark of that fire every morning when I wake up and I get a note or tweet from one of our customers that says “Thank you.” In this I remember why I do this, why I moved 3000 miles from Florida to Seattle. I remember first getting into social media and not knowing where…
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  • Social Media Experiment (YouTube Video)

    Alex Noudelman
    29 Oct 2014 | 11:00 am
    iRISEmedia came across this video when searching “Social Media” on YouTube. The experiment is meaningful to watch because it educates and cautions us to think twice before sharing personal information on social media. In this video, Comedian Jack Vale searches through Twitter, Instagram, and other social media platforms for posts tagged near his location. He then stalks the posters’ feeds, calling them out in the street, and starting to reveal personal information that he had learned about them — while filming the hilariously weird interaction.  
  • Facebook Isn’t Dead and Its Numbers Show Why Facebook Is Still The Number One Social Media Channel

    Olga Mestnikova
    29 Oct 2014 | 7:53 am
    Tuesday, October 28, 2014: Facebook reported quarterly earnings and revenue results that beat market expectations. The world largest social media network now has over 1.35 billion monthly active users with one third of its users located in Asia, 22% and 15% from Europe and North America, respectively. The number of Facebook monthly active users has increased by 13 percent year-over-year. Revenue generated from Facebook advertising came in at $2.957 billion, up 64 percent from a year ago, with about 66 percent coming from mobile ads. Mobile monthly active users rose to 1.124 billion, up 28…
  • Cleveland Chef Threatens Customer for Negative Yelp Review

    Alex Noudelman
    28 Oct 2014 | 10:07 am
    Last week, we spoke about the importance of receiving constructive criticism with courteousness in mind. Just yesterday, iRISEmedia was horrified to learn that one restaurant owner in Cleveland crossed the line and responded to a customer’s feedback on Yelp in a demeaning, racist, and inexcusable manner. This story hits close to home because just a few weeks ago I faced a similar issue. I made a complaint against one of the biggest telecommunications companies in Canada about a security breach that I felt was uncalled for and should have be addressed immediately. When the management refused…
  • Social Media Abuzz as Torontonians Head to the Polls

    Emerson Palomo
    27 Oct 2014 | 10:04 am
    It’s October 27, 2014 and it’s elections day all across the Greater Toronto Area. People are flocking to the polls to elect their mayors, councilors, and school board trustees. In Toronto, mayoral candidates John Tory, Doug Ford, and Olivia Chow made their final pitches over the weekend and admitted to having a bright outlook for election night. They are looking forward to putting this campaigning to rest and have breather on Tuesday. With candidates being allowed to register in January, the campaign amounted to a 10-month political marathon. Although very few people kept count, there…
  • Social Media Reeling Over the Loss of Steve Nash

    Alex Noudelman
    24 Oct 2014 | 12:31 pm
    Social Media is reeling over the unexpected absence of Steve Nash for the 2014-2015 basketball season. On Thursday, it was announced that the Lakers player, who happens to also be Canadian, will be sidelined due to back and nerve problems. The decision was made less than a week before the start of the regular season. Nash is in the final season of his three-year contract with the Lakers. He has played only 65 games since his team traded four draft picks for him in 2012. If his career ends with his injury, it likely won’t dull the impact of the greatest player in Canadian history and one of…
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    Driftrock Blog

  • 6 Cool Things You Can Do With Facebook Custom Audiences

    Gabi Barbosa
    12 Oct 2014 | 1:18 pm
    In the world of Facebook advertising, the powerful Facebook Custom Audiences are easily our favourite product. We’ve recently had quite a few people ask us what they are, how to use them and make the most of them, so we’ve put together this very quick guide on Facebook Custom Audiences. Simply put, Custom Audiences are lists of people who are already part of your audience (your current customers/users, past purchasers, high value customers, loyalty programme members, warm leads, etc). Using Custom Audiences, you can find them on Facebook and communicate/engage with them using this…
  • New Facebook Custom Audiences Integrations with Driftrock Flow: Mailchimp, Infusionsoft and Hubspot

    Gabi Barbosa
    28 Aug 2014 | 9:01 am
    You asked for it, and we got your back! We are very happy to announce that we have launched new integrations for our Facebook Custom Audiences management tool, Flow. What does this mean? We created Flow so marketers who use the great product that is Facebook Custom Audiences, like ourselves, would have an easy way to manage said Custom Audiences. Mailchimp, Hubspot and Infusionsoft join and Constant Contact in the list of tools you can now integrate Flow with. Once you link Flow to any of these tools, you are able to automatically sync your customer data, segments, lead lists or…
  • What Twitter's New Ads Interface Means for Your Campaigns

    Gabi Barbosa
    8 Aug 2014 | 7:49 am
    At last! Yesterday Twitter unveiled an all new ads interface (OK, maybe not ALL new, but a bit different), which takes it a few steps in the direction of Facebook's ads interface, allowing you to create campaign objectives and only pay for the actions that correspond to your objective. Objectives You can create Twitter ad campaigns with the following objectives: Followers - to use when you are looking to grow your Twitter following. Website Clicks or conversions - for when you want to promote a specific product or service, or want to drive more traffic to your website. For conversions,…
  • How to automatically update Facebook Custom Audiences using Constant Contact

    Matt Wheeler
    7 Aug 2014 | 11:09 pm
    If you use Constant Contact, it's likely that it's the heart of all your customer email communication. But that's not the only place your customers hang out. Did you know that the average Facebook user logs in 15 times a day? We are going to show you how automatically sync your Constant Contact lists with Facebook Custom Audiences every 3 hours. This means you can: 1) Target Ads at your existing customers on Facebook to increase conversion (go beyond just email!). 2) Exclude your existing customers from certain Facebook campaigns. 3) Reach new customers who are similar to your…
  • 3 Free Analysis Reports to improve your Facebook ROI today

    Matt Wheeler
    6 Aug 2014 | 4:42 am
    If we could only give one piece of advice on creating profitable Facebook Ads campaigns it would be "Experimentation". Like all digital marketing channels, Facebook involves testing as many niche audiences with as many ad variations as possible. The faster you can experiment and the more tests you run, the better your performance. Facebook ads have the most comprehensive target options for any digital media channel, so learning what ads are working, and even which audiences are converting within your target groups is essential. For this reason, we’ve designed 3 analysis reports…
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    SenaTechno ~ give you tech knowledge more

  • How to Blog from Your Website

    17 Oct 2014 | 10:17 am
    You will have many options open to you in the design and functionality of your blog that are not available on the blog hosted. You can use Blogger or WordPress from or This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Display Most Commented Posts on Blogger with Yahoo Pipe

    15 Oct 2014 | 10:58 am
    In a blog we need to accentuate the very articles that we rely on to improve the reader's desire to explore our blog further. There are many ways that can be used in doing so, one of which is by way... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Tips Internet Marketing Monetizing Your Hobby

    14 Oct 2014 | 4:27 am
    Do you have a hobby? Is there something that you enjoy doing, and that you did not think to use to earn some extra money. Well, if there is, this article will give you some ideas for your hobbies and... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Learn How To Make Your Own Blog Specialized Prevail

    8 Oct 2014 | 10:16 pm
    Let's look at the four corners, which you need to focus on the blog, and increase traffic to your place and talk. 1) Give your identity blog Every successful blog requires identity to stand out from... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Add Alexa Rank Checker on Blogger

    7 Oct 2014 | 3:23 am
    Recognition of the credibility of a web traffic is urgently needed on the internet; It is very necessary to know how good the web rank. There are several providers that accommodate web traffic rank... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
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  • 5 Social Media Workflows To Keep Your Team On The Ball

    Glen Kosaka
    13 Oct 2014 | 9:12 am
    When you’ve got a lot going on with your social networks and it’s important to coordinate efforts with your team, it helps to document the social media workflow for each critical process. Whether you’re an enterprise team or a marketing agency with many clients, this will help ensure that everyone knows their social media team role and place in the flow. Here are sample social media workflows for five critical social media processes. 1Communicating – Posting and Scheduling Posts This is the most basic but critical process for social media. Creating compelling posts is always a…
  • 10 Reasons Why Your Business Needs a Loyalty Program

    Guest Author
    29 Sep 2014 | 9:05 am
    Today’s guest author is Sherry Hayes-Peirce. Sherry is a former TV Journalist, who now presents workshops and delivers keynotes in the U.S. and Australia on Social Media. She is currently working on a book about how churches can use social media to share the message and engage future generations, she also guest blogs for Rignite and other publications. Many businesses believe the return on loyalty programs is not worth the time or resources necessary to manage it. Well consider this: • It costs a business 6 to 7 times the number of resources to acquire a new customer vs. retaining an…
  • How to Use Social Media In Your Retail Marketing Strategy

    Glen Kosaka
    22 Sep 2014 | 9:10 am
    5 Stones Media is a full-service marketing agency with a number of great clients. They have their hands full juggling many client projects and delivering results for their social media activities. The 5 Stones Media team doesn’t have time to waste on social media activities that aren’t directed to achieving specific goals for their clients. One of their specialties is in managing social media for retail business. Their client Hammond Square, a local shopping center, wanted to incorporate social media into their retail marketing strategy to help drive traffic to the retailers in…
  • Social Media for Restaurants: Easy Restaurant Marketing Ideas From Indulgence Pastry Shop & Cafe

    Glen Kosaka
    15 Sep 2014 | 8:48 am
    As the co-owner of the Indulgence Pastry Shop & Cafe, Executive Pastry Chef Sean Wojtkowski adds a creative flair not only to his creations but also to his social media activities. Sean manages to mix a daily fare of interesting social posts with highly successful restaurant promotion ideas, including giveaways and campaigns on their social networks. These activities keep fans engaged and provide a ‘behind-the-scenes’ look into the cafe. “As a business owner, our biggest social media challenge is to stay committed! We want to stay on top of new ideas to post to drive awareness.”…
  • 3 Examples of Using Social Media For Tourism Marketing

    Glen Kosaka
    8 Sep 2014 | 8:15 am
    When you’ve got a steady stream of promotions for events, attractions, and travel specials to manage, you’ve got to be efficient in your social media tactics. Whether you’re a large city’s visitor bureau, a local hiking and biking trail system, or an independent, eclectic movie theatre, you’ve got to keep a steady drum beat of information, specials, and promotions running. When using social media for tourism marketing, it can be quite a challenge to keep your social media networks active and engaged. How to Use Social Media For Tourism Marketing Efficiently Here’s a few examples…
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    moreFollow Twitter Tips

  • Infographic: The Ideal Length of Everything Online

    Laura Kimball
    27 Oct 2014 | 2:08 pm
    This very informative infographic is brought to you by our friends at Buffer and SumAll. We found it so helpful we decided to share it with you. Any smart marketer puts a lot of thought into crafting the perfect words for a title, but are you optimizing the length. For that matter are you paying... Read More ... The post Infographic: The Ideal Length of Everything Online appeared first on moreFollow Twitter Tips.
  • Boost Your Content Marketing Strategy With Social Media

    Laura Kimball
    14 Oct 2014 | 6:50 am
    According to the popular Content Marketing Institute 93% of B2B marketers use content marketing. If you are leveraging Content Marketing to generate traffic you understand there are some challenges. To be successful you must understand the basic principles. Say you make it past the first hurdle and you are creating great content. Give yourself a... Read More ... The post Boost Your Content Marketing Strategy With Social Media appeared first on moreFollow Twitter Tips.
  • 10 Ways to Improve Your Twitter Engagement

    Laura Kimball
    2 Oct 2014 | 5:48 pm
    For those of you who get the benefits of social media and what it can do to drive traffic to your website you have already figured out just how to be follow worthy. For others you may need a little help understanding how the social relationship works, so here are some tips to improve your... Read More ... The post 10 Ways to Improve Your Twitter Engagement appeared first on moreFollow Twitter Tips.
  • Twitter Marketing Secrets For Your Business

    Laura Kimball
    1 Oct 2014 | 1:54 pm
    More and more business are using Twitter to generate traffic and ultimately leads! Twitter can be a great resource to reach your audience. When selecting your social media efforts you should go where your audience is already participating. Check out a few interesting Twitter stats! For instance according to Pew Research 74% of online adults... Read More ... The post Twitter Marketing Secrets For Your Business appeared first on moreFollow Twitter Tips.
  • The Best Social Plugins for WordPress To Get More Traffic!

    Laura Kimball
    18 Sep 2014 | 8:21 pm
    For many of you who rely on WordPress for your Blog or your website there are many great options to make your site more social using the many available plugins. There are several goals when it comes to optimizing your Site if you are heavy into Content Marketing odds are social media is one of... Read More ... The post The Best Social Plugins for WordPress To Get More Traffic! appeared first on moreFollow Twitter Tips.
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    Social Media Monitors

  • Ello Vs Facebook

    Michaela Walsh
    29 Oct 2014 | 6:05 pm
    Ello is a new niche social network currently making waves in the social media scene. While it was marketed as a better version of Facebook, we don’t think it quite matches up. Firstly, the creators of Ello have promised to […]
  • Instagram Now Has Sponsored Advertisements

    Elli Summers
    27 Oct 2014 | 9:19 pm
    You may have noticed recently that sponsored advertisements are appearing in your Instagram newsfeed. That’s because as of mid-October Instagram rolled out targeted advertising to its Australian users. This makes Australia the third country, behind the US and UK, to receive […]
  • New Facebook Feature ‘Safety Check’ Helps Find You During Natural Disasters

    Elli Summers
    21 Oct 2014 | 9:19 pm
    Last week Facebook announced a new feature that lets family and friends know if you’re okay after a disaster has occurred in your area. This feature is called ‘Safety Check,’ and it will help you: o   Let friends and family […]
  • Surprising Social Media Statistics for 2014

    Chelsea Heaney
    19 Oct 2014 | 10:34 pm
    Earlier this year Forrester Consulting was commissioned to find out how the largest companies and corporations in the world are using social media. Forrester surveyed and analyzed 160 marketing professionals at billion-dollar companies in America and Europe. The results are […]
  • What is Uber?

    Chelsea Heaney
    14 Oct 2014 | 7:46 pm
    You may have heard about the new app turning an industry on its head. If not, don’t worry, this article will tell you all you need to know about Uber. Uber is a ridesharing service that initially started in San […]
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    Social Strategi

  • The Prime Minister of India – Narendra Modi’s top Twitter Influencers

    Shilpi Agarwal
    23 Oct 2014 | 11:51 pm
    Narendra Modi, is the 15th and current Prime Minister of India since May 2014.  An unusual political leader, Narendra Modi believes: “Mind is never a problem. Mindset is” Mind is never a problem. Mindset is ~@narendramodi @shilpiagarwal01Click To Tweet - Powered By CoSchedule Here’s an overview of social data insights from his twitter community. Narendra Modi’s... The post The Prime Minister of India – Narendra Modi’s top Twitter Influencers appeared first on Social Strategi.
  • #SocialNirvana: Hubspot’s Social Audience Insights

    Shilpi Agarwal
    3 Oct 2014 | 7:29 am
    Hubspot and inbound have become synonyms and in many ways, Hubspot has redefined today’s marketing. Since it’s start in 2006, Hubspot has raised over 100 million in funding and is on a mission to make the world more inbound. In a recent report based on a study by Social Media Examiner, Hubspot reveals that 72% of marketers... The post #SocialNirvana: Hubspot’s Social Audience Insights appeared first on Social Strategi.
  • #SocialNirvana: Coca Cola’s Social Audience Insights

    Shilpi Agarwal
    22 Sep 2014 | 10:12 pm
      Brands invest a huge amount of time building their social audiences also known as fan following. But the million dollar question is, once you build these audiences, how do you keep them engaged? Well, there are different engaging techniques from running promotions and contests to creating a community of insiders to soft selling, but in order... The post #SocialNirvana: Coca Cola’s Social Audience Insights appeared first on Social Strategi.
  • Top Mobile-First Social Media Apps [Infographic]

    Shilpi Agarwal
    30 Jun 2014 | 10:44 am
    Mobile app usage continues to surge as desktop usage plateaus. A recent report by comScore shows that many of the well known social networks are seeing far more traffic and time spent through mobile devices than through desktops. This mini Infographic brought to you by the Silicon Valley Data Girl designed using Freepik vector shows... The post Top Mobile-First Social Media Apps [Infographic] appeared first on Social Strategi.
  • Fitness Fanatics versus average Mobile App user

    Shilpi Agarwal
    26 Jun 2014 | 2:45 pm
    A recent study by Flurry about the usage of 6,800 iPhone and iPad apps listed in the health and fitness category on Flurry’s platform shows a 62% usage increase in the last 6 months, as compared to a mere 33% increase in general mobile app usage. What’s more fascinating is that when 6,800 health and fitness apps... The post Fitness Fanatics versus average Mobile App user appeared first on Social Strategi.
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    C4 Compete

  • How to add a Facebook ‘like’ box to your WordPress Website

    Chloë ツ
    10 Oct 2014 | 5:13 am
    Do you ‘like’ the idea of growing your Facebook Page straight from your website? Integrating your different marketing communication channels is crucial in growing a loyal community. This includes both your online and offline efforts. Today, we’re going to focus on one small part of that integration by showing you how to add Facebook plugins […]
  • How to Turn Connections into Clients on Twitter [Hangout]

    Chloë ツ
    1 Oct 2014 | 8:16 am
    Twitter is one of the most valuable social networks when it comes to growing your business. Unlike other media platforms, it is truly social. You can connect and engage with almost any user regardless of who they are. Yes, this does include celebrity figures and influences in your field but more importantly it includes your […]
  • 6 Ways You Can Use LinkedIn To Generate A Ton More Business

    Chloë ツ
    24 Sep 2014 | 10:31 am
    Do you use LinkedIn for Business?     LinkedIn is often the forgotten social network. While businesses focus all their effort on Facebook and Twitter, many deem LinkedIn as the professional resume holder that doesn’t do much else. This is False! When used correctly, LinkedIn can be the hidden gem of all social networks especially […]
  • Content Curation Versus Content Aggregation

    Chloë ツ
    17 Sep 2014 | 3:33 pm
    Ever wondered exactly what type of content you should be sharing on social media?     Fact! We now create more content in 48 hours than all of the content created between the beginning of time and 2003*. Mind Blown For business owners, this puts a huge pressure on us to create content as part of […]
  • How To Build A Targeted Following On Twitter in 6 Simple Steps

    Chloë ツ
    1 Sep 2014 | 6:03 am
    Want more Twitter followers?     More followers is a common goal for most of us using social media as a key marketing communication channel for our business.  After all, the best way to generate customer retention and long term strategic growth is to build a targeted community. That is, a targeted community that trusts and believes […]
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    Audienti » Blog

  • What Matt Cutts Said At SMX West & What We All Think About It

    29 Oct 2014 | 7:10 am
    When Matt Cutts speaks, marketers listen. Regardless of any inbound marketer’s opinion about Google, no one has more credibility and insight about Google’s SERPs than the head of their Webspam team. So when he hit up SMX West, attendees were eager to hear what Google has in store for search. At SMX West, Matt Cutts had key points about the future of mobile search marketing, the next Panda update, and stricter penalties that sites using black hat strategies may face. Cutt’s SMX West Insights: Panda Will Re-Emerge: Cutts revealed that Google is currently working on the next…
  • 5 Lessons Learned from Outsourcing

    Caroline Coppel
    29 Oct 2014 | 7:00 am
    Outsourcing is a tempting option for many businesses, both big and small. You can reduce your overhead without overextending your staff, among other benefits. But if you’re thinking about outsourcing certain services, make sure to learn from those who have gone before you. We’ve compiled five valuable lessons—both good and bad—from companies and individuals who have outsourced. For details and more tips on how to do outsourcing right, read our whitepaper, “The Efficient Marketing Team’s Guide to Tactical Outsourcing.” Be Selective in Your Outsourcing While…
  • 5 Content Marketing Infographics That Won’t Make You Dizzy

    29 Oct 2014 | 6:51 am
    When’s the last time you saw an infographic that didn’t make your eyes hurt? As content marketing continues to explode, the web has become an endless encyclopedia of articles, white papers, of course, infographics. Unfortunately, like any hot content marketing trend, infographics have become tired, overly detailed and way too complicated. We scoured the web for examples of infographics that really make the grade – with relevant information and eye-catching design.   Brand Personality by Color Having difficulty figuring out your brand’s voice? That’s why we…
  • Debunking Marketing Myths: How To Actually Get Stuff Done

    29 Oct 2014 | 6:42 am
    Content marketers don’t have it easy. In a sea of articles, blog posts, infographics, and webinars, there’s incredible pressure to pull off flawless, viral content. The theoretical  approaches to marketing – the popular cliches and mantras – encourage us to set high, near impossible expectations. We’re driven by achievement, and to move towards those achievements, we’ve got a plethora of idealistic marketing tips and tricks to look to. According to the participants from our new interview series, the key to creating incredible content goes way beyond…
  • Re-imagining the Funnel: Lead Generation Pipelines

    29 Oct 2014 | 6:33 am
    Re-imagining the Funnel: Lead Generation Pipelines Identifying & Resolving Lead Nurturing “Clogs” What do you picture when you hear the phrase “lead generation”? For many, the immediate answer is a marketing funnel. We imagine leads and prospects flowing in, converting, becoming customers, with a small percentage continuing to become long-term clients. Marketing funnels are one of the most used ways to visualize lead generation, and are constantly evolving. Although this visualization seems to work for most, it’s flawed. Funnels aren’t perfect. When thinking about your lead…
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    Home Business & Internet Marketing Avenues

  • Marketing Your Home Business For Free

    27 Oct 2014 | 5:16 am
    You Can Market Your Home based business Free The concept of marketing a home based business could frighten some individuals, merely due to the high expenses included with home based business marketing. There are plenty of methods to promote your house company without breaking the bank. Right here are simply a couple of: 1. Get Free Press Whenever your home based business has some kind of achievement or sponsors a contest or occasion, attempt to believe in regards to news article, and so on. Make use of any and every fitting chance to send out a post to the regional paper, discussing your…
  • Controling Social Media Networks

    22 Oct 2014 | 8:07 pm
    Social network– Who’s In Control? If you have actually invested any quantity of time on social media then you understand it is possible to publish a blog site entry and be notified to brand-new posts to your blog site whenever a brand-new post is made. Of course all of this is done under the idea that you are working to market your business with social media, however the fact is there comes a point where you can invest an excessive quantity of time matching with individuals you do not actually understand for one little aspect of advertising capacity. Kindly remember this post is…
  • The way to Choose a Powerful Facebook ad graphics

    9 Oct 2014 | 10:08 pm
    Just one of the most crucial places of producing your Facebook ad is the choosing the image. Your impressions can actually make or break your ad. When you are choosing your Facebook ad graphics you need to keep the following in mind. # 1 People love to click on an image of an individual. A friendly face appears requesting and is recognized to perform very effectively on Facebook. This is even more true when the image is of an individual which people are knowledgeable with. For example, a picture of the representative for your firm. # 2 People like to click on video play buttons. Any time a…
  • How to Create Killer Facebook Ad Copy

    5 Oct 2014 | 2:43 pm
    We all want to create unshakable Facebook ad copy that both equally works and get’­s quickly approved.Here are 3 things you can do to make that happen. # 1 Write a Clear and Concise Message When you write your Facebook ad, make sure that your message addresses a minimum of one of these questions:. What is the ad about. Who is the ad about. What does the ad want an individual to do. For example, let’­s say your ad’­s goal is to bring about brand XX awareness for your company XYZ that sells widgets. If the ad answered “who is the ad about, “­ once you read the…
  • Sexy Profiles Sell – Give Your LinkedIn Profile Some Spice!

    29 Sep 2014 | 2:14 pm
    Spice up your LinkedIn profile with these quick tips 1. Always remember to SEO your profile! So you’ve added your pic and a handful of words about yourself – that’s just the beginning ! Add your keywords to your professional heading and then sprinkle them throughout your LinkedIn profile. Next, there are three places where you can include website links; click the edit button next to each one and modify it to either your true company/website name or to keywords if your company name is ‘generic’ like Smith Consultation which doesn’t tell your audience that…
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  • Lenovo A8-50 Voice calling Tablet Launched for 17,999

    vijay chander
    6 Oct 2014 | 10:11 pm
    Lenovo launched its new tablet from its A series which comes with the voice calling functionality. Dubbed as Lenovo A8-50, the 8-inch tablet available in the market for 17,999 and will be selling on Lenovo's Official store as well as the third party online retailers.The tablet comes with the 8-inch touchscreen with 1280x800 resolution and 10 point multi touch. Lenovo A8-50 tablet comes with the single slot for micro sim for voice calling. It is powered by 1.3 GHz quad-core MTK 8382 MediaTek processor with 1 GB of RAM and 16 GB of internal memory and can be expandable upto 32 GB with the…
  • The Features of New Window's 10 Operating System

    vijay chander
    1 Oct 2014 | 2:57 am
    Last Night Microsoft's released the revealed the new operating system Window's 10. The company says the new operating system is designed to run on the wide range of devices which inlcudes laptops, mobile phones, xbox etc., “Windows 10 will deliver the right experience at the right time on the right device,” Microsoft’s operating systems chief Terry Myerson said.Look at 10 new features of Window's 10 that Microsoft demonstrated yesterday at the launch event.Virtual DesktopMicrosoft introduced a new features in Window's 10. Virtual Desktop allows you to manage the desktop's for…
  • 6 Apps that helps you to keep your pictures and data secure

    vijay chander
    1 Oct 2014 | 12:23 am
    Recently scandal of the celebrity nude pictures on the internet made users worrying about their data. There are many apps in the market that are used to keep our data privately.Here some of the apps1. KeepSafeIt keeps your personal photos and videos private by locking them behind an pin Pad. The selected pictures vanish from your gallery, giving you control over the access. Your friends, relatives and co-workers will able to see the pictures in your gallery but cant able to see whats in your keepsafe.Keepsafe is accessible to gadgets both running on iOS and Android.2. KYMS It allows you…
  • Microsoft's skipped, named its new operating system as Window's 10

    vijay chander
    30 Sep 2014 | 10:41 pm
    Microsoft skipped straightly to Window's 10. Although the current version is called Windows 8, to emphasize its effort to move forward its skiiped the Window's 9.“Windows 10 represents the first step in a whole new generation of Windows,” said Terry Myerson, executive vice president of Microsoft’s operating systems group. Only 20 per cent of organisations migrated to Windows 8, which was released two years ago, according to tech research firm Forrester. Many PC users disliked the touch-optimised interface and bemoaned the loss of the traditional start-button pop-up menu.The new…
  • 10 things should know about the new Window's 10

    vijay chander
    30 Sep 2014 | 10:41 pm
    As we know Microsoft's skipped the version and straightly announced the Window's 10. The Window's 10 features will have same that of the Window's 8 & 7. But there are certain things about the new Window's 101. In Window's 10, full screen apps are optional and also there is support for the multiple desktops.2. Window's 10 will be designed to work on a wider range of  several computing devices.3. Consumers will also be able to switch between Microsoft devices more easily and avoid having to buy the same apps multiple times.4. The software will be available from mid-2015. The…
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