I love the way Elisa Gabbert put it over on the WordStream Blog: The Future According to Larry Page: Outlook Lazy. But I really don’t agree with her leap to a conclusion that Page thinks “the future…will not be social, as Page might have had us believe in the past.” She’s referring to the 2013 1st Quarter earnings call [...]The post Is Google+ Still the Future of Google? The Commitment of Google and Larry Page appeared first on Virante Orange Juice.
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Is Google+ Still the Future of Google? The Commitment of Google and Larry Page
Virante Orange Juice » Social Media23 Apr 2013 | 4:47 am -
Change Is Good: 3 Tips For Keeping Your Content Fresh
Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver19 May 2013 | 7:00 am3 Tips For Keeping Your Content Fresh When was the last time you updated your website’s content? Honestly? It’s probably been a while and you keep meaning to get around to it. Well, now is the time. Your website’s content is what makes it complete – the heart of the whole thing. So take some →The post Change Is Good: 3 Tips For Keeping Your Content Fresh appeared first on Developaweb. -
Are You Using Facebook for Marketing? If You Do This, You Are Wasting Your Time
Florentina Istrati22 Apr 2013 | 6:30 amYour Facebook page should be a marketing channel that helps you market your business. Period! It if doesn’t, you have a problem. It’s painful to say, but you need to stop wasting your time. If you tried everything under the sun when it comes to Facebook marketing and still nothing happens, there are two ways to [...]The post Are You Using Facebook for Marketing? If You Do This, You Are Wasting Your Time appeared first on Florentina Istrati. -
“Help! There’s Nothing Happening on My Facebook Page.”
LKR Social Media21 May 2013 | 8:00 amIs your Facebook page a little . . . . um . . . shall we say “shabby chic”? Have you ever avoided posting a question on your wall just because it’s just too embarrassing to see silence in response? Have you ever avoided sending someone to your Facebook page because the amount of likes... [Read More]“Help! There’s Nothing Happening on My Facebook Page.” is a post from: LKR Social Media The post “Help! There’s Nothing Happening on My Facebook Page.” appeared first on LKR Social Media. -
3 Online Tools You’d Have To Pry Out Of My Cold, Dead Hands
LKR Social Media23 May 2013 | 8:00 amWe love sharing our favorite tools whenever we get a chance. There is nothing like a great user experience, simple and clear layouts and super customer support. Whether you are looking to communicate with your team, mark off your completed projects or schedule out social media, we’ve got you covered. Here’s a review of some... [Read More]3 Online Tools You’d Have To Pry Out Of My Cold, Dead Hands is a post from: LKR Social Media The post 3 Online Tools You’d Have To Pry Out Of My Cold, Dead Hands appeared first on LKR Social Media.
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Social Media Revolver
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Top 10 Social Media Security Problems In 2013
23 May 2013 | 6:28 am... Click the above link to read the full article. -
How to Use Pinterest to Promote Your Business?
13 May 2013 | 6:37 am... Click the above link to read the full article. -
Stay Away From These 5 Dangerous SEO Techniques
5 May 2013 | 6:58 am... Click the above link to read the full article. -
10 Reasons To Get A Mobile Website For Your Business
2 May 2013 | 6:45 am... Click the above link to read the full article. -
Five Quick Tips On Choosing And Creating Images For Your Website Or Blog
24 Apr 2013 | 6:02 pm... Click the above link to read the full article.
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Online PR Company
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10 Tips for fashion brands using Instagram
12 May 2013 | 11:47 amIt is quite obvious that Instagram has become a major platform for all lovers of visual, playing with filters and sharing creative images with friends. There are over forty million photographs a day being shared socially and brands have caught [...] -
DO BRANDS REALLY NEED TO PAY FOR A SOCIAL FOLLOWING #Social Media
23 Apr 2013 | 5:23 amI read an article last week that discussed the positive results of paid Marketing over PR and how brands can grow their following much faster and effectively. You can view the article I am referring to here. As I have [...] -
7 methods to increase Social Media mentions exponentially
14 Apr 2013 | 12:06 pmThese days, one question that companies may ask their PR branding managers or any other PR agencies, is how they may increase the number of social media mentions for their brand. Social media mention refers to how often your brand [...] -
How to deal with critical feedback with reference to PR Daily.com
8 Apr 2013 | 2:13 pmAfter reading an article on Ragan’s PR Daily last week it got me thinking about the field I am working in and how I overcome disappointment and the feeling of rejection. PR involves a lot of time and energy [...] -
FINDING A ‘CHUNK‘ IN THE PR ARMOUR
28 Mar 2013 | 3:38 amFollowing the recent PR crisis that was the Tesco horsemeat scandal, it appears as if Nestle are now the next big firm having to sail the murky waters of crisis PR. Nestle has taken the steps of recalling certain versions [...]
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Liz King Events: Social Media Event Planning Specialists
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Ask an Expert: How to Get More Publicity in Just Minutes a Day by @CTCTEvent
23 May 2013 | 6:02 amIn case you haven’t heard, the media landscape is changing … and that’s great news for small businesses. But how do you take advantage of these changes to generate more publicity for your business? I sat down with Dave Gerhardt, communications specialist at Constant Contact, to discuss some of the ways small businesses can best position themselves to generate more publicity for their brand. Read more on EventSpot… -
Ask an Expert: How to Pick the Right Social Network For Your Business by @CTCTEvent
22 May 2013 | 6:02 amDo you or someone you know suffer from Social Media Information Overload (SMIO)? SMIO is caused by too much information about too many social media platforms and not enough information about why these platforms are right for your business. It’s exhausting and for some, incredibly frustrating. Luckily there’s a cure. I sat down with Erica Ayotte, social media manager at Constant Contact, to talk about which sites are best for helping small businesses market their brand. Watch this week’s Ask an Expert to see which of the top sites are best for your industry and learn how your business… -
How to Use Social Media to Create a Year-round Community for Your Events
21 May 2013 | 6:02 amMany event planners realize that one of the most daunting goals when creating an event is figuring out how to keep your attendees engaged AFTER the event. We want them to remain connected to the event brand so that they will buy tickets next year and have a stronger emotional tie to your brand. However, a long-term content strategy can be overwhelming for some planners. For others, it’s simply out of their scope. Until now. I have a few ideas of how you can use social media to foster this year-round community. BLOG Posting content on a blog is one of the best ways to keep people… -
Zumba, Zombies and Infectiously Fun Events by @KristiCasey
20 May 2013 | 6:04 amIf I had to pick a responsible party, I’d blame Zumba and the Zombie Run. Because both of those things have forever changed what I’m willing to accept as a meeting designer, speaker and attendee. The Importance of Making Meetings Fun Catching up on business reading last November, I stumbled upon an article about the worldwide exercise and business empire Zumba. By focusing on three words — freeing, electrifying, joy — they built an enthusiastic, hip-shaking army of brand evangelists and consumers. Because I handle audience engagement, content creation and live event strategy… -
Create Picture Perfect Moments at Your Events
16 May 2013 | 6:35 amOver the course of the past few years, we’ve seen an evolution in the way that our event attendees capture their experience. From Instagram to Pinterest to other social media tools, the attendees at our events have become more socially savvy and that has greatly contributed to how we capture information. In the past, we would hire a photographer and videographer and count on them to capture the events and images. But, that no longer needs to be the case. Of course, I always recommend working with your standard photographer and videographer, but it has become clear to me that a) those…
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albarce
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Silos are hurting your brand: A look at why your social team needs to be befriend your legal team
23 May 2013 | 5:21 pmBefore I get into it, I realize it’s been a bit over a year since my last post. I haven’t fallen off the face of the earth, I’ve been doing most of my posting on Oshyn.com. I’ve had several ideas for posts, but as everyone knows, life gets busy sometimes. However, reading about several social media crises recently prompted me to write this post, enjoy! Why your company’s department silos are hurting your brand Awhile back, I remember seeing an article about Apple suing a Polishing online grocer about allegedly using their brand identity to sell products. I had a… -
Starbucks and Digital: A Match Made in Heaven
27 Apr 2012 | 6:12 pmBesides being one of my favorite customer brands, Starbucks is also one of my favorite social brands. Again and again, I see articles and posts talking about Starbucks’ social media campaigns. Why are they such a popular case study? Because they get it right, pretty much every time. Yes, even my favorite coffee brand slips now and then, but overall, they are a great example of how brands should do social, here’s why. They listen to customers. Listening is the BIGGEST aspect of social. Read any social media best practices article and they’ll tell you that listening is key to creating and… -
Facebook Timeline for everybody!
30 Mar 2012 | 2:03 pmWell, the day has come. Facebook timeline is here! And with this change comes the usual backlash anytime Facebook makes a significant change to their service. Though I find the comments humorous, I also find them much more annoying than any change Facebook makes. Really, I’m most annoyed that people don’t pay attention. Facebook has been talking about this Timeline change for months. They gave you plenty of time to get on-board or to bail. If you weren’t a fan of the upcoming change, leave Facebook and join Google+ (though I have yet to find a compelling reason why anyone would do… -
5 Twitter Best Practices for the Optimal Account
30 Jan 2012 | 9:55 pmTwitter is one of my favorite, if not my favorite, social media platform. I love the real time, fast-paced news feed that helps me learn about current events much faster than many of my peers and the news outlets. I’ve pulled together a few best practices that I’ve learned from using the service. Some help with your follower count, some help with SEO, some are just pet peeves. Note that these just best practices, there are exceptions to each rule. #1: You have 140 characters, use 120 of them. Why do I say to not use 20 of your precious characters? This is for retweeting purposes. If you… -
Is Google shooting itself in the foot with social search?
17 Jan 2012 | 4:12 pmPersonally, I was very excited when Google+ came out. I thought they could be a true competitor to Facebook. However, since they’ve started, Google has done nothing to keep my enthusiasm for their social network. First, they failed miserably with brand pages. Brands wanted to get out there and promote the network, what did they do? They shut down those accounts and told brands to wait. Really? People are really anxious to try your product and promote it for you and you’re going to tell them no? Really?! Then, they finally came out with brand pages and I was disappointed big time. Not…
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Listen Completely
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Becoming a social business
9 May 2013 | 11:04 amSocial media can be a great meeting place for businesses and their customers. If you’ve been paying attention to the social space lately, you’ll see a common thread: companies trying to figure out how to connect with customers (and potential customers!). One might think it’s an easy task for consumer brands. Tweet a coupon and customers will buy. Folks tend to have personal connections (think Apple, the Green Bay Packers, Chevy, Coke and so on) with these products and brands. B2B marketers challenge themselves all the time to create the environments that encourage these interactions. -
Are you aware of how (well) you engage?
18 Mar 2013 | 1:15 pmThere are a few social media monitoring tools out there these days. You get the basics out of tools like Facebook’s Insights or LinkedIn’s company page statistics. There’s a variety of good tools from many vendors offering more than the basics. And then there’s some being bought up by the likes of IBM, Cisco and Oracle. The market has matured enough that there are tools for just about every social business maturity level. And here’s another one… Sprout Social, which already offers a good social media management and engagement tool, throws another one into… -
Facebook Envy: social listening turned on its head
20 Feb 2013 | 8:23 amOr underlistening? This very interesting study presents a very different idea around “social influence.” It takes a look at how one views oneself through the lens of our Facebook friends. It’s suggested that our own self-worth is being measured against the vacations and fun photos friends choose to share on Facebook. Are you measuring yourself (or your brand) against others’ appearance on Facebook? Give this WBUR #DigitalLives report on “Facebook Envy” a listen, but also consider why folks share what they share and when they share it. There is definitely… -
I’m a one-percenter. But what does that mean?
12 Feb 2013 | 8:08 amI’m flattered that LinkedIn counts me as one of their most-visited profiles. I began 2012 with a concerted effort to blog more. I spoke at a number of industry events. I even found myself a new job, one that not ironically, involves strategizing how my company can best use LinkedIn. So I can make a decent guess at why I was so “popular” last year. But what does it mean? For those who have also been recognized by LinkedIn, please appreciate the honor, but also take note of what you might have done to get in the spotlight. There is certainly a context to be found amidst the… -
It seriously is all about your content [INFOGRAPHIC]
27 Jan 2013 | 12:19 pmStruggling with what to do with all your content? I know, me too. Here’s a great B2B content marketing report from MarketingProfs and the Content Marketing Institute that should help you take stock of how you’re leveraging all the great stories your org has to share. At the very least you should gain a few to-dos and a little bit of inspiration.
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ZD Design Interactive | Blog
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Penguin 2.0’s Coming – Are You Ready?
21 May 2013 | 3:25 pmPenguin 1.0, the “Over Optimization Penalty,” was released in April 2012. Basically, that update: Reduced the rankings of websites with a high percentage of exact-match anchor text on their off-page links Sites engaging in “keyword stuffing” were negatively impacted Websites with an abundance of links coming from low-quality websites saw reduced rankings Google’s Matt Cutts has made it clear we’ll see Penguin 2.0 in the coming weeks. The Big Question: What’s Penguin 2.0 Going to Do? At this point, we really don’t know the specifics, so we’re really going to be… -
What Role Does Content Play in SEO?
30 Apr 2013 | 10:19 amWhat Role Does Content Play in SEO? Courtesy of Smart Insights and First 10 “Content is the new SEO,” some people say. In some respects, this statement is true. Google rewards websites with fresh, interesting content, while website owners prefer to link to other websites that produce high-quality content. In addition, Google’s hiding more and more data so SEO professionals can’t precisely understand search engine rankings and keywords that drive traffic like they used to. 2 Google Updates Rewarding Content In terms of internet marketing, these updates are quite old, but… -
What Is SEO Today? Really.
9 Apr 2013 | 11:11 amWhat is SEO today? Really. So maybe 7-10 years ago, you could dump the keywords on a web page and have it rank highly in Google within a few days. Shoot, do you remember those sites that had long paragraphs of spammy keywords at the bottom of the page? It all worked at one point in time. Nowadays, though, this type of work doesn’t pass for SEO. In fact, if you do these types of things for your “SEO strategy,” then really you’re asking Google to penalize you. To add to this, there’s so much misinformation and flat-out unethical SEO floating around out there that it’s often… -
How Does Google Authorship Work?
4 Apr 2013 | 9:24 amWhen you’ve been searching online, you’ve probably noticed some search results like the one below: You’ve probable been wondering how people get that cool little photo next to certain search results. The “cool” factor is nice, and heck, if people come across the result, they’ll know who wrote the content. Even though the coolness of a little photo next to articles you’ve written is nice, the true benefits Google Authorship extend much farther than making a cool photo appear. Why Use Google Authorship? Google authorship offers a number of cool benefits, including the… -
SEO for Websites in 2013 and Beyond
31 Jan 2013 | 1:11 pmSEO for Websites in 2013 and Beyond The world of SEO is plugged with, well, I’ll be frank – a lot of garbage and misinformation. Literally anyone can throw up a website and call themselves an SEO professional. Then, they can swear up and down what works and what doesn’t, even if they have no experience with the process themselves. I’m a pretty honest, down-to-earth type, and I don’t like to give you any bad information. At a higher level, SEO is impossible to predict because you have no idea what Google is actually factoring into its algorithm. But, based on experience and…
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Virante Orange Juice » Social Media
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Google Plus Multi-Comment Streams Hack for Web Sites
2 May 2013 | 8:44 amor Leaving Google+ In Order to Enhance Google+ In the last week, diehard Google fans discovered that a new commenting feature added to the Blogger platform had a stunning loophole: the feature could be applied to other platforms. Whether an unsecure API call was left there intentionally by Google for us to find is up [...]The post Google Plus Multi-Comment Streams Hack for Web Sites appeared first on Virante Orange Juice. -
Is Google+ Still the Future of Google? The Commitment of Google and Larry Page
23 Apr 2013 | 4:47 amI love the way Elisa Gabbert put it over on the WordStream Blog: The Future According to Larry Page: Outlook Lazy. But I really don’t agree with her leap to a conclusion that Page thinks “the future…will not be social, as Page might have had us believe in the past.” She’s referring to the 2013 1st Quarter earnings call [...]The post Is Google+ Still the Future of Google? The Commitment of Google and Larry Page appeared first on Virante Orange Juice. -
Fitness and Nutrition Community on Google Plus: A Case Study
9 Apr 2013 | 4:28 amFitness and Nutrition Community Case Study I’m relatively new to social media and willingly confess that its value to me personally and to my work was always suspect. For those of you in the business, no doubt you would find my excuses for devaluing social media were not far removed from what you hear every [...]The post Fitness and Nutrition Community on Google Plus: A Case Study appeared first on Virante Orange Juice. -
Google Plus Circle Subscriptions: How to Adjust the Volume
30 Mar 2013 | 3:19 pmRecently Google+ changed the location and choices for Circle volume and subscription settings. Previously they were contained in an easy-to-see slider at the top of each circle’s view on the Google+ Home page. Now they have been moved inside a ”Settings” link to the right of each Circle view, just under the images of people [...]The post Google Plus Circle Subscriptions: How to Adjust the Volume appeared first on Virante Orange Juice. -
The Real Value from Content Marketing
29 Mar 2013 | 10:23 amContent marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online marketing initiatives, this approach can be as effective or as non-effective as the time we [...]The post The Real Value from Content Marketing appeared first on Virante Orange Juice.
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Social Media, Inbound Marketing, & SEO Solutions for Small Business | Lancaster, PA | Inkling Media
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5 Favorite Time-Wasting Apps for When You Just Need to Chill
24 May 2013 | 2:00 amSend to Kindle Work, work, work. Sometimes it seems that’s all we do. And yet people decry social media, smart phones, and what not for being time wasters. Guess what? There’s nothing wrong with wasting time. At least not in moderation. Sometimes you have to just sit and chill in front of the television to rest after a long, busy day. You know the saying, “everything in moderation.” Too much of anything is bad. And that includes work. So for today’s Friday Blogging Experience during my May Month of Lists, I thought I’d share with you my 5 favorite… -
5 Spring Cleaning Projects For Your Online Presence
23 May 2013 | 2:00 amSend to KindleToday’s guest post is from my friend Lisa Gerber. You know that first weekend after winter when it’s actually warm enough to open the windows and let the fresh air in for the first time? What a clean feeling to push out the stale air for the new. I even get to listen to the creeks rushing all around the house from the snow melt off. Our spring cleaning weekend took place two weeks ago. We swept the driveway, raked up the old brown grass matted down under the weight of five feet of snow, put the snow blower away, cleaned off the lawn furniture, and swapped the ski gear… -
5 Most Important Online Tools for Small Businesses
22 May 2013 | 2:00 amSend to KindleThe other day my friend Amber vented a little on Facebook, and posted the following update which very politely expressed her displeasure with a local business that she had contacted, and which failed to get back to her: Her update sparked quite a discussion, and while I don’t know the particular business in question, Amber could have been talking about any number of small, local businesses. In fact, no matter where you are, you could probably name quite a few from your area as well. And Amber brings up a few important issues in her update, ranging from the business’s… -
5 Lessons Tequila Can Teach Us About Marketing (Guest Video)
21 May 2013 | 2:00 amSend to Kindle When I decided to try my month of experimenting with posts that were all lists of five things, I reached out to a number of the people I know online and asked them to consider contributing a guest post. One of those who responded was my friend Laura Petrolino of Flying Pig Consulting down in Florida. When Laura responded, she said she wanted to do her list post as a video, because a) she likes doing videos, and b) I recently recorded a video post for her blog, and c) she recently had me as a guest on her Call a Biz Hero podcast. Now a few things before you watch the video, as I… -
5 Places You Might not Want To Check-In Online
20 May 2013 | 2:00 amSend to Kindle Checking in online isn’t quite the rage that it once was when people were checking in everywhere on Foursquare or Facebook, but it still somewhat popular. I still advise my clients to make sure they have their check-in accounts set up properly, and for some, I encourage them to be more active in encouraging people to check-in by offering different types of rewards. According to Pew, more than 18% of all smartphone users used check-in apps in 2012, up from 12% the previous year. That might not seem like a lot, but it really is quite a lot. In fact, this year, there are…
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The B2B Guide to Social Media
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No More Sniffles – Viral Marketing Roundup
13 May 2013 | 6:49 amWe’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of all time, and had the whole concept of viral marketing analysed by a sceptical @Adam_Ketterer. What have we learnt? For me, the interview with @edjeffs was the most telling. The @ShippamsPaste Twitter account was very successful, gaining a few thousand followers in a short amount of time, but it wasn’t the result of a concentrated business plan – it was an experiment, something… -
Diagnosis Marketing: is your Viral Load Too High?
3 May 2013 | 9:37 am@Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the B2B Social Media Guide a few weeks ago saying that viral marketing was a force not to be sneezed at, I said I thought it was, actually. I did this largely so that I could link to this cute baby panda doing a baby panda sneeze, and because I’m an irritating contrarian. Think of my shock, then, when @sophmackintosh, guest editor of the blog, approached me to call my bluff. Not one to back down, I agreed to play devil’s advocate, so here goes. Now, I’m not entirely sure what it is for something to… -
‘Have #fun and #ENGAGE’: Interview with Ed Jefferson, the figure behind @shippamspaste
25 Apr 2013 | 1:36 am18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion. Was it real? Was it a joke? Either way, followers flocked to the account, intrigued by the tweets (covering everything from dubious serving suggestions to the daily life of ‘Ben’, the Tweeter himself). Along with accounts such as Betfair Poker (which is ostensibly a real account, though it hardly ever tweets about poker), ShippamsPaste coincided with the mind-blowing realisation that… -
Creating Conversations: Zaggora and Viral Marketing
17 Apr 2013 | 3:38 amMalcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – our now signature, technology-enhanced ‘HotPants’ – and a Twitter account. Dessi had spent three years researching and developing HotPants whilst working at JPMorgan, and when they were ready, I was on board to lead the marketing and ecommerce… -
Viral Marketing – a force not to be sneezed at?
9 Apr 2013 | 2:06 amAh, that dreaded word – viral. Nothing sends chills down the spines of Account Managers more than a client who suggests that maybe they could try using viral techniques to gain leverage for their product, especially in the B2B world. The problem is that virals aren’t made – they’re born. For every successful campaign there’s a flurry of complete flops, ready to be torn apart by the discerning public. And for companies, riding their reputation and savviness on jaunts like this can be a risky game indeed. However, some have pulled it off. Old Spice and Blendtec are two video…
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Social Media Management and Classes Colorado
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Using social media as a crisis management tool
8 May 2013 | 6:36 amSources - http://www.technewsworld.com/story/77439.html - https://www.facebook.com/JerseyShoreHurricaneNews - http://www.rignite.com/blog/social-media-workflow-crisis-management-response-charts/ - http://smartblogs.com/social-media/2012/08/23/progressive-insurance-corp-case-study-how-handle-pr-crisis/ - http://www.youtube.com/watch?v=dem6eA7-A2I - http://en.alerti.com/features - http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/ - http://www.mysecurecyberspace.com/articles/classroom/trends-in-social-media-use-in-natural-disasters.html -… -
Social Media Demographics – What does age, sex, income, and education have to do with it?
2 May 2013 | 10:25 amWondering what social networks are best for your social media marketing strategy? The first step in selecting a social media network to use for your business is to understand who is using what social networks. This easy to understand INFOGRAPHIC is a great jumping off point to understanding social media demographics. So what is your Target Market? Social Media Demographics: Who Uses What Platforms? infographic by Docstoc. -
Facebook EdgeRank Explained
23 Apr 2013 | 10:21 amFacebook’s mysterious EdgeRank can be confusing but with this handy INFOGRAPHIC you too can understand its’ inner workings. This fun infographic uses Batman to explain how stories are filtered and ranked in Facebook’s filtering algorithm for the News feed. Facebook EdgeRank 102 – Understanding How News Feed Stories Are Filtered infographic -
Stellar Media Marketing is now a Hootsuite Solution Partner
11 Apr 2013 | 2:54 pmStellar Media Marketing is proud to announce that we are now a HootSuite Solution Partner. HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more. In late 2012 HootSuite hit 5 million users, including 79 of the Fortune 100 companies. Along with HootSuite’s web platform, 50% of users access… -
Google Plus is Better for Business Than You Think
28 Feb 2013 | 9:30 amWith half the active population of Facebook’s monthly active users Google Plus is growing up fast. There are a great deal of benefits for business and personal branding so don’t let the rumors of it being a ghost town deter you from the magic that is taking place on the social network. Google+ is proving to be a powerhouse of a social marketing tool. Are you on Google Plus? If so what are some of your favorite features? If not, what has been holding you back? If you enjoyed this infographic please be sure to click +1 below and share the love!
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Social.Media.Sean
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[Comic] Why Are We On Facebook?
1 May 2013 | 8:26 pmEngaging in the social space isn’t easy…and it sure isn’t cheap. Anyone who tells you otherwise is either trying to sell you their “social media expertise” or hasn’t ever worked their way through a crisis situation where their customers are angry and rallying against them with a tirade of angry posts and comments. Because it is challenging and costly to participate, a lot of executives are asking why they should bother? And they are right to ask the question!Before launching new social media channels and campaigns, you should be thinking through the… -
[INFOGRAPHIC] Social Media Explained Through Coffee
12 Apr 2013 | 6:47 amFor today’s funny Friday, I had to share this great infographic from the fine folks at MarketPlaceMaven. If you don’t “get” social media, grab a cup of coffee and walk through each of these steps and maybe this infographic will help you bridge the gap If, after reviewing it, you still don’t get social media…at least you have a cup of coffee. Right?Cheers!–Sean -
2012 RoundUp Of My Social Media Cartoons And Comics
23 Mar 2013 | 1:20 pmIt’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011.Some readers have asked for permission to use them in blog posts, presentations and even books and the answer is “Yes” as long as you keep the attribution and the URL to my blog.In case you were wondering, my favorite comic that I created this year was the “Truth” In Social Media that questioned whether bloggers should… -
Social Media Funny Friday: Liking Your Own Posts
22 Mar 2013 | 7:21 amSocial Media Funny Friday for today. A reminder that it’s a bit on the creepy side when you “Like” or “Favorite” your own status updates on social media channels like Facebook, Twitter and Instagram. Agree? Disagree? Would love to hear your thoughts!Cheers!–Sean -
[Comic] Are You Really ‘Doing’ Social Media?
10 Mar 2013 | 8:45 pmEngaging in social media is significantly harder than it sounds. Some believe that social media is free, simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business.So, you’ve registered all your social media channels, do you know what to do with them?Think of social media as very similar to a call center, website or (if…
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Leaders West
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Study: Teens grow increasingly disillusioned with Facebook
23 May 2013 | 8:07 amA recently released study by the Pew Internet and American Life Project offers some unique, troubling and counter-intuitive statistics about teenage social media use. In a broad sense, it showed that teenagers have a decreased concern for social media privacy and growing disillusionment (specifically with Facebook). The study also shows that teenagers may have much more specific challenges than typical users and are using some unique coping mechanisms to deal with those. Teens have HUGE networks on Facebook The Pew study was a follow-up from a study conducted in 2005 and 2012 (with… -
Infographic: Men drive e-commerce; G+ share 5x as valuable as Facebook?
23 May 2013 | 3:18 amI’m reading a great book now, Naked Statistics: Stripping the Dread from the Data. One of the points that its author Charles Wheelan makes is that oftentimes sound statistical analysis can be made to a poor data set. And I suspect that is the flaw in this infographic. I don’t think I’m being too controversial to say that women drive the majority of e-commerce and social sharing. Yet this infographic asserts that men are driving eCommerce and social sharing,and that a Google Plus share is worth five times what a Facebook share is and nine times what a Pinterest share is… -
New social network for dog owners targets a large niche
23 May 2013 | 2:24 amA new social media network for dog owners, Where My Dogs At is currently being beta tested. You can download the app for free for iOS or Android at the Apple App Store or Google Play online. According to a May 19, 2013 report in the Los Angeles Times, This could be the new Facebook or “Yelp for dogs.” “This may sound like satire, but it isn’t. Animal lovers are a huge market, and many people like to share pictures of their pets — especially on social networks.” The app helps dog owners find great businesses and services for their dogs in their local area or wherever they… -
Infographic: 36% of all shared links on Twitter are photos
22 May 2013 | 6:36 amThis infographic isn’t the most stylish, but one point in it resonated with me: more than one-third of shared links on Twitter are photos. This makes a lot of sense considering successful content on Facebook, Pinterest and Google Plus, but it’s an important reminder that Twitter is more than 140 character posts anymore (I still don’t get #music, though). Let me know what you think about this one. By National Media Museum from UK (Beach photographerUploaded by mrjohncummings) [see page for license], via Wikimedia Commons By andrea silva from santiago (MAMÁ) [CC-BY-2.0], via… -
Inbound.org: The best content community you haven’t heard about
22 May 2013 | 5:24 amRecently I saw a message on Facebook sharing a link to inbound.org. I had never heard of this website before yesterday but added it immediately to my “favorites” list. I would recommend this site to anyone interested in great content about inbound marketing. Here’s what it’s about: What is Inbound.org? Inbound.org is a site where the community shares articles about inbound marketing (the only requirement to join is to have a Twitter account). There is also a lot of information about SEO and broader topics. Inbound.org has strict content and submission…
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YouTube News | Online Video | Web Series | New Media Blog
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‘Lil’ Dicky is Just So Happy to Be A ‘White Dude” [VIDEO]
23 May 2013 | 6:40 pmLil’ Dicky is so right now. Blowing up like … I don’t know, what’s something that’s less offensive than a fertilizer plant? This white rapper from Philly never forgets for a second who he is, what he is, and most importantly, what he isn’t. He’s entitled, he’s a skin color that allows him to not get hassled by cops, he’s a sex that doesn’t have to deal with periods, primping or morning sickness, and best of all, he’s talented enough to do what most guys who look like him can’t: become a successful independent rapper. Macklemore and Lil’ Dicky are suddenly two… -
You Want ‘Big Gas Savings’? Kmart’s Got It In ‘Ship My Pants’ Sequel [VIDEO]
23 May 2013 | 3:49 pmThe last time Kmart put out an ad on YouTube, a Kmart employee told befuddled customers that they can “ship their pants” or anything else in the store for free. Since it went live last month, the video got more than 17 million views and it became the third most-watched ad on YouTube for April. Kmart is hoping that their potty humor will go viral once again in their latest YouTube-based ad. In the sequel to “Ship My Pants,” they’re touting their “Big Gas Savings” deal to solve all your “big gas problems.” It’s not as funny as the “Ship My Pants” ad back in April, but… -
Woman Tries To Outrun Dog In Wedding Dress, Ends In A Football Tackle And Grass Stains
23 May 2013 | 3:30 pmIs there anything funnier than watching a screaming bride run across a field in her wedding dress? Well maybe a screaming Muppet in the same situation, but besides that, I would say no. The must-watch Youtube video captures a bride walking home from showing her wedding dress to her grammy, and, upon reaching the yard, is chased down and tackled by the family dog. The most horrifying moment of that girl’s life caught on film for everyone to enjoy. The video was originally submitted to America’s Funniest Videos and has garnered over 300 thousand views since its upload last week on the… -
Teacher Resigns In YouTube Video, Condemns Administration For Caring More About Test Scores Than People
23 May 2013 | 3:14 pmThis week Ellen Rubenstein, a veteran teacher at Highland Park School District, submitted her resignation via YouTube, tearfully blaming the district’s budget cuts and impossible testing standards as cause. Rubenstein explains, in her candid monologue, that teaching, once seen as a prestigious and respected position, has become shadowed by the district’s cuts of all creative projects and its intensified focus on high test scores. It now seems that education has become less about inspiring individuals and more about securing funding for the next school year. “Raising students’ test… -
Fake Psy Parties at Cannes Film Festival, Real Psy Tweets His Approval
23 May 2013 | 2:22 pmPsy, the South Korean viral sensation was partying up with some celebrities at the Cannes Film Festival recently … wait a minute … that’s not Psy! In actuality, a Psy imposter infiltrated the French festival, attending parties, events and photo ops. The unidentified lookalike even posed for pictures with celebrities including ‘Skyfall’ Actress Naomie Harris, Adrien Brody and Portland Trailblazers player Nicolas Batum. On Wednesday, the actual Psy tweeted all the way from Singapore: “Seems like there’s another ME at Cannes … say HI to him @scooterbraun lol…
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Track Social Blog
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The Top Beer Brands On Social Media
14 May 2013 | 12:42 pmSocial media is a delicate proposition for Beer brands. On one hand their product is one of the most social products available. On the other hand, there are regulations about how social the brand itself can be. This article looks at the top Beer brands on social media, and what they are doing to get themselves there. Overall Facebook has been, and continues to be, the strongest platform for promoting beer. It has solid age restriction barriers in place – unlike Twitter, which has a more freewheeling, unrestricted access, philosophy. However, in recent times the Beer companies have… -
The 10 Most Liked Facebook Posts of April 2013
6 May 2013 | 6:41 pmTrack Social follows hundreds of thousands of posts made by brands on Facebook every month, and here are the most Most Liked from April 2013. April was a month marred by a horrible tragedy that also showed how social networks allow a breadth of community empathy and support that has never before been possible. Witness over 600,000 Likes for ABC News’ simple post with a quote from the father of one of the victims of the Boston Marathon bombing and a photo of the boy. Track Social’s pick of the month: the irony of the UFC fighter, aptly named Bendo, ruthlessly beating his opponent… -
Facebook, Twitter, LinkedIn, YouTube and Google Plus – What Are They Good For?
22 Apr 2013 | 5:31 pmIn this article we look at the Track Social platform leaderboards for Facebook, Twitter, LinkedIn, YouTube and Google Plus to answer the question: What are they good for? What types of businesses lead the use of each social platform? Last year Track Social did a study looking at what types of companies lead the use of Facebook, Twitter and LinkedIn, this year we extend our analysis to include YouTube and Google Plus. We find broad similarity overall with last year’s overview, but also some differences and surprises among the leaders on each platform. The metric used to rank brands is… -
The 10 Most Liked Posts of March 2013
1 Apr 2013 | 8:38 pmTrack Social follows hundreds of thousands of posts made by brands on Facebook every month, and here are the most Most Liked from March 2013. March was the month of cars and style! BMW and Lamborghini touted fresh vehicles from their respective brands, while Monster Energy showed off its rather monstrously styled custom Ford. And with Chanel and Michael Kors proffering their self-styled fashion bleats, Macy’s jumped in on the action with a ghastly leopard-styled designer shoe. Our favorite though is Intel’s pondering upon the nature of Chip – it’s certainly important… -
Turning Social Data into Social Results
18 Mar 2013 | 9:40 pmThe universe now contains a lot of social data. This article is about general approaches to turning social data into social results, and how Track Social helps businesses do that. Humans are peculiar creatures… what time they do not spend socializing, they spend monitoring themselves and collecting infinite volumes of data about their own behavior. The result is what we call the Vast Social Data Miasma… The Vast Social Data Miasma So how do we use this swirling data cesspool to provide meaningful business insights? For that we use a general framework: The Three Keys to the Gates…
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Social Media Online Classes
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How an Athens, Georgia Solopreneur Gets 200% Facebook Reach [CASE STUDY]
21 May 2013 | 12:23 pmMarybeth Tawfik had a career as a photographer and an engineer, but her real passion is quilting. She’s lived all over the world, including Asia and Europe, and she’s won European awards for her longarm quilting. She returned to her Athens, Georgia hometown and turned her passion into Cambridge Lane Studios, a local longarm quilting business. She rents space in the artsy Chase Street Warehouse district and collaborates with a University of Georgia (UGA) art professor for a line of custom pillows. But when it came to marketing, Marybeth wasn’t quite as inspired. She… -
The Ultimate Guide to Profitable LinkedIn Networking [Infographic]
8 May 2013 | 7:50 amNotice how much LinkedIn has changed this year? It’s practically an entirely new social network. How can you make sure you’re profiting from their latest changes to build a profitable network? Study the Ultimate Guide to Profitable LinkedIn Networking infographic. It outlines 64 powerful tactics in eight categories; use it as a menu to pick and choose the ones the suit you & your business. Browse the explanations of each tactic, why it’s important, and what it can do for you. Remember to share this infographic with your own network, using the social buttons at the… -
3 Ways to Protect Your Online Accounts from Being Hacked
29 Apr 2013 | 8:56 amEvery week a new story surfaces about large companies being hacked: this week it’s LivingSocial; earlier in 2013 it was Facebook, WordPress, Evernote, Microsoft, and NBC. So what does that mean for a small business owner who doesn’t have the resources to recover from a large-scale attack? It means that it’s not a question of IF, but WHEN your website or other online account will be hacked into. And once there, hackers can gain access to your email address, password (dangerous if you use duplicate passwords across accounts), and possibly your bank account or PayPal. How… -
April Bonus Webinar: Visual Social Media — Easy Techniques for Photos & Video Using Your Smartphone
23 Apr 2013 | 8:35 am2013 is quickly becoming the year of the photo. Why? Facebook increased the size of your photos in its News Feed. That means your images appear larger and your marketing message is reduced. Pinterest continues to grow, and it also increased the space photos get on your Boards. LinkedIn added a multimedia gallery where you can easily upload compelling photos and video. Google+ was created specifically with photographers in mind, and they just enlarged the size of your cover photo. Twitter created a new video sharing app called Vine allowing you to share videos under 6 seconds. -
Forum Focus for April
18 Apr 2013 | 10:03 amWe have compelling discussions in the Community Forum for April. Q&A that have entrepreneurs celebrating successes with answers they found in the Forum. Check out these discussions for solutions for your business: Getting New Likes w/ a Facebook Promo tool for only .35 cents How to Notify Contest Winners (this answer reveals a brand new Facebook feature that was IMPOSSIBLE one month ago) How to Appeal to Women Using Video & Pinterest Plus, the Forum has an updated look & feel, along with a new chat wall for instant communication with me and other students. Click on any title to…
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Allen Mireles Marketing
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Five Steps to Digital Spring Cleaning
14 May 2013 | 11:02 amThis post first appeared on SpinSucks.com on April 24, 2013 Here in Ohio the forsythia is about to bloom, trees are budding, and daffodils are everywhere. Spring has sprung, which means it’s time to start the annual spring cleaning. It happens every year. And, in between washing walls and windows, putting away sweaters and mittens, and hauling out the flipflops, you can take a few minutes to spring clean your digital presence. Like traditional cleaning, you need to do it and it isn’t always fun, but the results are well worth the effort you invest. You can break your digital spring… -
The Friday Hangout: Danny Brown Talks Social CRM
24 Oct 2012 | 12:00 amThis week on The Friday Hangout we welcome my friend, and Arment Dietrich client, Danny Brown, VP, Partner Strategy at Jugnoo Inc., an internet and media technology company for consumers and business. Danny is an award-winning marketer and blogger, and author of “The Parables of Business”, offering business strategies and advice through the art of storytelling. He is a dedicated storyteller and passionate advocate of social CRM and the Jugnoo slate of tools, designed to drive customer acquisition and retention for brands and organizations. Jugnoo, a cloud-based social media technology… -
How Media Training Could Have Saved Five Olympic Athletes
22 Oct 2012 | 12:00 amMedia training, long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. Recently, no fewer than five Olympic athletes have demonstrated poor judgement in their online communications, several of which resulted in harsh penalties. British cyclist, Bradley Wiggins, showed poor judgment in tweeting about his partying after winning his fourth gold medal. Australian swimmer, Stephanie Rice, was criticized for tweeting a photo of herself wearing a revealing bathing suit. American track and field athlete,… -
The Friday Hangout: Gini Dietrich Talks Reputation Management
18 Oct 2012 | 12:16 amThis week on the Friday Hangout, we’re lucky to have Gini Dietrich, CEO of Arment Dietrich, chief blogger at Spin Sucks and Co-author (with Geoff Livingston) of “Marketing in the Round” join us to talk about reputation management. Reputation management is something that none of us, individuals, brands and organizations, can take for granted in today’s 24/7 online world. According to Gini Dietrich, “You can no longer pretend you won’t be affected by upset stakeholders. You are no longer in control. Your customers control everything, from your brand to who buys from you.”…
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The Realtime Report
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Young & Rubicam Creates #AdvertisingIs Mosaic Live In Times Square
23 May 2013 | 12:08 pmTo mark its 90th anniversary with a social media splash, advertising agency Young & Rubicam is “orchestrating a big social media frenzy” on the big screen in Times Square. Live today (Thursday, May 23rd) from 2-3:30pm, the agency is asking people to tweet and offer their definition of what “#advertising is…” Every Facebook post or tweet with the #advertisingis hashtag becomes a pixel in a giant hashtag art mosaic, which is unfolding – in realtime – in Times Square during the event. As posts come in, participants can see their picture and entry… -
French Bank BNP Paribas Engages Fans With #TweetandShoot
23 May 2013 | 9:39 amThought marketers were running out of creative ways to use Twitter? BNP Paribas, a French bank, found a new Twitter marketing concept — one that appeals to tennis fans in particular. The #TweetandShoot campaign allows Twitter users to control robots that send tennis balls at tennis star Jo-Wilfried Tsonga on the court. The campaign is timed with the build-up to the French Open, sponsored by BNP Paribas. According to ClickZ, followers can ”tweet to Twitter-controlled robots who will hurl tennis balls at Tsonga live on the court.” The balls will come from a variety of… -
Dunkin’ Donuts Runs #IceDD Contest on Twitter’s Vine
21 May 2013 | 1:49 pmTwitter’s short video app, Vine, is rapidly becoming popular with brands. Dunkin’ Donuts is the latest major brand to use Vine for a marketing campaign, encouraging fans to participate in the “Running on #IceDD” contest by posting Vine videos. Competing for the prize of free Dunkin’ Donuts Iced Coffee for one full year, fans are engaging with brand by submitting a Vine video with #IceDD. The six-second video is meant to “show how Dunkin’ Donuts Iced Coffee puts pep in their step,” reports ClickZ. According to Scott Hudler, vice president of… -
100 Hours of Video Are Uploaded To YouTube Every Minute
20 May 2013 | 12:57 pmThis Monday marked YouTube’s 8th birthday. To celebrate, the company revealed some big stats – and applauded its viewers – in a blog post: “We’d like to thank you for making YouTube the special place that it is. For showing us how video can create connections, transcend borders and make a difference. For clicking these links even if you aren’t sure what they’ll be, but you trust us. In short, thanks for making us better in big ways and small ones, too. We can’t wait to see what you come up with next.” The stats: more than 100 hours of video are uploaded… -
Social Media News Ticker: Yahoo! Buys Tumblr, Twitter Acquires Lucky Sort, Pinterest Mobile Updates
20 May 2013 | 9:20 amHere’s your quick weekly summary of all the latest social media news, including changes and new features on Google+, Twitter, Pinterest and Tumblr: Google+ Google+ Redesign Google Launches Content Recommendation Engine For Mobile Sites, Powered By Google+ - mobile content recommendations will appear as small widgets at the bottom of the screen as users browse a news site that has enabled this service; Forbes is the launch partner (TechCrunch) Google+ Games shutting down on June 30th in favor of Google Play game services – Google+ Games will be shut down on June 30th; it will be…
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SociaLogic Marketing
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Memorial Day Potluck Ideas
23 May 2013 | 9:05 amMemorial Day is around the corner and a celebration is in order. If you have a BBQ planned, then you were probably asked to bring something to share with guests.… -
Spring-clean Your LinkedIn Profile
16 May 2013 | 10:24 amSpring-cleaning is something we all do in our daily lives—whether it’s rearranging the furniture or closet to add or remove a few things. However, most of us don’t think about… -
Key Learnings from the Social Media Masters Summit 2013
9 May 2013 | 7:22 amI recently had the pleasure of attending Digital Megaphone’s 5th annual Social Media Masters Summit. I’ve attended the summit for the past three years, so I was excited for the… -
Jason Collins Sparks Online Conversation
2 May 2013 | 7:59 amIn a first-person Sports Illustrated piece published on April 29, Jason Collins made history by becoming the first male athlete actively playing in a major U.S. sport to admit he’s… -
InternLogic: Digital Trends at the Ballpark
25 Apr 2013 | 8:20 amBaseball season is back in action, and the MLB has made it even easier to purchase tickets for 13 ballparks around the country with the use of a mobile app.…
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Fire Brand Social Media
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Etiquette Issues
23 May 2013 | 4:13 amSocial media has created a unique environment, especially as it pertains to business. With all the content creation, posting, commenting, status updates, tweeting and retweeting going on, a new form of etiquette has emerged. The overall rule of thumb is simple, remember your goal is build relationships through open, honest communication. Vertical Response [...] -
Twitter Tips for Beginners
17 May 2013 | 5:00 pmWe shared 10 Twitter Tips for Beginners on our blog at the Stratford Patch and thought we could go into greater detail on a few of the key points. Twitter can be overwhelming. Many of our clients have tried it and gotten frustrated or avoided it altogether. While we agree it can be overwhelming, using [...] -
The Golden Rules of Social Media for Business
17 May 2013 | 2:37 amIn today’s post, we want to take a step back from the nitty gritty of social media management and take a look at the overall encompassing rules. It can be easy to get lost in the minor details and accidentally lose sight of the big picture. So without further ado, here are the golden rules [...] -
The Mistakes That are Killing Your Social Media Campaign
7 May 2013 | 5:48 amEveryone’s talking about social media, but few businesses are actually reaping the benefits of its potential. According to a survey of Irish companies by Business and Leadership, 80 percent of respondents use social media in some way. While 70 percent of them say that this activity increases their brand exposure, only 36 percent say that [...] -
The Cost of a Fan
30 Apr 2013 | 3:41 amLet’s look at your social media strategy. Is it better to have 50 fans or 100 fans on Facebook? The gut reaction is to say 100 fans but can you say how many of that 100 fans are likely to place business with you? The value lies not in the number of fans but [...]
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Elemental blog for social media, online PR and comms insight
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Yahoo! retires Flickr Pro: Updates advertising and subscription models
21 May 2013 | 12:15 pmPhoto-sharing service Flickr has released a new design and will be retiring its Pro service and is offering a free terabyte of space for users. The company is owned by Yahoo!, which recently acquired microblogging and social networking service Tumblr. Flickr will now be offering free services and introduce an approach to offer new advertising and subscription models. Logo of photo-sharing ... -
Yahoo! ‘promises not to screw it up’ with $1.1 billion Tumblr acquisition
20 May 2013 | 9:03 amLong-standing internet company Yahoo! has put to rest the rumour of the acquisition of microblogging and social networking platform Tumblr. Image of Tumblr and Yahoo! logos togetherIn its press release Yahoo! ‘promises not to screw it up’ referring to the buying Tumblr. Yahoo! CEO Marissa Mayer, who joined the company in 2012, has been reported to have made waves to get the com... -
Introducing the Marketers Events Calendar infographic
18 Apr 2013 | 5:43 pmThumbnail image of Marketers Events Calendar infographicThere have been a number of events relevant to marketers so far this year, but with Spring here, it really seems we're about to hit ‘event season.’ The Marketers Events Calendar will help planning for the year ahead, but also help professionals get an idea of what will take place next year, allowing better planning o... -
just.me launches on iOS taking on other social messaging apps
17 Apr 2013 | 12:37 pmThe just.me logoJust.me the social media messaging app that stores conversations in one place and has launched in iOS and is now out of private beta. Choosing DEMO mobile 2013 to be released, the new app is available on iPhone and iPod Touch with bold gaming changing talk from one of its investors. "just.me disrupts the messaging apps market by being the first robust, global social messag... -
Elemental to guest speak at Social Media in the Utilities Sector conference
15 Apr 2013 | 5:18 amBanner for the Social Media in the Utilities Sector conference We’re rocking up to the second SMI Group’s Social Media in the Utilities conference this week. After attending the first utilities social media conference last year, we’ve been invited to share our experience and knowledge of the sector along with our peers and other stakeholders. West London is the home for ...
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Jackson Marketing Services
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Be A Better Leader
17 May 2013 | 6:25 amEven the most seasoned leader needs to spend some time reading a good book. Many leadership concepts stay the same, but there are different ways to approach it. You can always learn something, even if you have already read the book a few times. Read books that challenge you. Even if you read a book and you don’t agree with most of the ideas written in the book, it made you think. It made you re-evaluate the way you do things and it will improve your leadership skills. Books will remind you of things you already know. I know that sometimes when I am reading a book – I think, I knew… -
Infographics
9 May 2013 | 8:37 pmJackson Marketing Services has been busy working with clients to create infographics to accompany their blog posts and build social media content. The post Infographics appeared first on Jackson Marketing Services. -
Remembering Greg Hilton
8 May 2013 | 7:54 am***UPDATE*** If you would like to donate to the Greg Hilton Memorial Trust Fund, please visit http://greghiltonmemorialtrustfund.com. This is a post that I wrote just for me. It has nothing to do with trying to sell anything to you or others. It’s not here to educate or provide thought leadership. It’s just my thoughts on a sad day. My friend Greg, whom I worked with for over 15 years at my last job, passed away this morning. We started working at Answers Systems on the same week. His dad had owned the company. His sister worked there with us (and still does work there). Greg’s wife… -
Mother’s Day Around The World
7 May 2013 | 7:44 amAs a Mom, I love to have a day when I can have a break from cooking and changing diapers. I don’t need any expensive gifts. I love the cards and pictures that my kids make for me. Last year, my husband helped my kids to create such an amazing video. In American we always celebrate on the second Sunday in May. In other countries they celebrate it differently. According to Wikipedia, we first celebrated Mother’s Day in 1908, when Anna Jarvis held a memorial for her mother in West Virginia. She began a campaign to make “Mother’s Day” a recognized holiday in the… -
3 Reasons You Should Be Using Pinterest
6 May 2013 | 10:31 amMany of us use Facebook, Twitter, Instagram, and Google+ to attract customers to our websites. This is a great way to remind your customers about your products and services. But have you considered using Pinterest in your social media marketing? This is a better way to show your customers some of your great products and it’s easy for them to share it with their friends! Pinterest is a social media platform that allows users to share and create boards that reflect things that they are interested in using now or in the future. It has the potential to go viral! If you “pin” something that…
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Florentina Istrati
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Which are the top 4 best Facebook apps for business?
21 May 2013 | 1:48 amOf course every business is different and in my opinion there is no such thing as the top 4 best Facebook apps for business. Truth is, there are thousands of apps your business can live without, but there might be one or two whose absence would set your business back weeks, maybe even months. You need to [...]The post Which are the top 4 best Facebook apps for business? appeared first on Florentina Istrati. -
Have You Ever Wondered How To Get Facebook Likes & Use Them To Your Advantage?
9 May 2013 | 3:05 pmFor those of you who want to find out how to get Facebook likes, this article will prove to be a golden nugget. So, is there life after a like on Facebook? Don’t be surprised if I tell you that yes, there is – and plenty of it! If you bare with me until the [...]The post Have You Ever Wondered How To Get Facebook Likes & Use Them To Your Advantage? appeared first on Florentina Istrati. -
6 Ways to Use Your Facebook Page to Gain Attention from Your Audience
29 Apr 2013 | 7:18 amWhy do we have Facebook pages, anyway? Why bother with it? There so many marketing channels out there that you hardly can count them. Really ask yourself…do you really want to invest time, money and energy in a Facebook page? What benefits will this bring to your business? What results do you want to get [...]The post 6 Ways to Use Your Facebook Page to Gain Attention from Your Audience appeared first on Florentina Istrati. -
Are You Using Facebook for Marketing? If You Do This, You Are Wasting Your Time
22 Apr 2013 | 6:30 amYour Facebook page should be a marketing channel that helps you market your business. Period! It if doesn’t, you have a problem. It’s painful to say, but you need to stop wasting your time. If you tried everything under the sun when it comes to Facebook marketing and still nothing happens, there are two ways to [...]The post Are You Using Facebook for Marketing? If You Do This, You Are Wasting Your Time appeared first on Florentina Istrati. -
Do you suffer from “website upsetness?” Here is how to promote your website and get back on track.
17 Apr 2013 | 6:12 amDo you have this problem? You have your fresh, new website up and running. You are excited about it, and you even started blogging and created some amazing content for your audience. Everything looks good and promising. But after a while, you notice that results don’t show up. No new leads, no new sales, no [...]The post Do you suffer from “website upsetness?” Here is how to promote your website and get back on track. appeared first on Florentina Istrati.
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Social Media Marketing Tips and Wordpress Website Design
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Social Media Content That Works
17 May 2013 | 8:13 amHave you ever heard the phrase Content is King? This phrase is so true when it comes to building a successful online presence, it applies to your website content and your social media content. People come to the internet to search for the type of content they need and want. So the content you share is going to be how they find you and why they will want to connect with you and possibly do business with you. So creating great content and giving them what they need and want is soooo important if you want to build a sustainable online business. When it comes to creating social media… -
A few rules to live by that I learned from my Mom…
10 May 2013 | 10:26 amIn honor of Mother’s day … I was thinking about my Mom today and everything I have learned from her by the way she lives her life and I just wanted to share them with you today. My Mom is an amazing woman and the Rock of our family, I am so blessed to have her in my life! A Few Rules To Live By … Be true to yourself! Not everyone is going to agree with you all the time and that is ok. But you have to be true to yourself and what you think is right. Being authentic in your life is the one thing that no one can take away from you! Honor that for yourself and people… -
Easy Social Media Management Tools
7 May 2013 | 8:14 amLife is busy and managing your social media everyday can be a challenging thing if you don’t have the right tools in place. In today’s video I share with you the two tools I use everyday to stay on top of my social media marketing plan and keep things running smoothly. It’s easy once you know which tool to use. I hope these tips were helpful to you. If you have any cool tools you use to help you manage your daily social media please share them in the comments section below. I always love to learn about new tools I can use to make my life easier! To Your Success! Kate… -
Spring Cleaning Tips for your Social Media Channels
1 Apr 2013 | 6:56 amSpring is one of my favorite times of year … beautiful flowers blooming, warm weather, and the possibility of great new things to come. Just like with anything in life sometimes in order for new things to have room to grow sometimes you need to go through what you currently have and weed out what’s not working. A few Spring Cleaning Tips for your Social Media Marketing Channels Review and Evaluate your Bio’s on all of your social media pages. As your business naturally grows over time some of the things that you once thought were important to highlight in your bio may… -
5 New Facebook Rules and Additions you need to know about
26 Mar 2013 | 10:02 amAs you probably already know by now Facebook is an ever changing creature and if you are going to use it to market your business effective you need to stay on top of what’s new … sometimes it can feel like a full time job just trying to keep up so today I wanted to give you a quick summary of what’s changed recently and how you can use these changes to your advantage. 1. Facebook Cover Design Rules have changed The most exciting recent change is the great news on some new changes to Facebook’s rules regarding Cover Designs. You can read the official guidelines…
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Maximize Social Media » Mikes Blog
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8 Easy Steps to Stress-Free Social Media
23 May 2013 | 6:09 amSearching for a stress-free way to maximize your social media marketing efforts? If you are like most small business owners, you have heard about the advantage made possible by social media marketing but the idea of adding one more thing to your already overly busy schedule is simply overwhelming. Don’t worry – there is an easy, stress-free solution! Social media doesn’t need to be one more burden; instead, it can be one of the most cost effective, easy to implement and best long-term strategies available for the average business owner. Whether you are searching for local… -
Stop Treating Pages like Profiles!
22 May 2013 | 6:55 amWonder why your social media marketing efforts aren’t paying off? One common mistake made by small business owners is treating Pages like individual Profiles; they are not the same! Yes, to the naked eye it might seem like Pages and Profiles are very similar; after all, they have the same look, more or less the same feel and visitors rarely distinguish between the two but when it comes to actual marketing and promotion the two couldn’t be more different. As a social media management firm, we have long advocated using both individual Profiles and business Pages as part of a… -
How to Cultivate Social Media Explorers
21 May 2013 | 7:09 amLike a modern day Christopher Columbus, some people always seem to find the latest trend, the newest gadget or the most recent fad long before anyone else. These people are modern day digital explorers and they represent one of the most important, but misunderstood, segments of social media marketing. As a social media consulting firm, the ability to identify and cultivate meaningful relationships with digital explorers is a critical component of long-term success. Get it right and the rewards are immediate. Get it wrong and risk the wrath of oblivion. Keep reading to learn how to cultivate a… -
Picture Perfect!
20 May 2013 | 6:12 amHave you ever wondered why some pictures go viral and others just seem to stagnate? Believe it or not, there is actually a “code” to creating the perfect picture. Why haven’t you heard more about this so-called “code”, well, it’s simple really; a lot of professional photographers, designers and yes- social media marketing firms – prefer to keep this information under wraps. Of course, we aren’t your average social media marketing firm! Nope – we dare to share what others won’t so keep reading to discover the insider secrets to a… -
The Black Hatter Guide to “Likes”
17 May 2013 | 6:11 amNo, we haven’t suddenly switched sides; we are still the social media management guys and gals wearing the white hats but from time to time it is instructive to understand black hat techniques if for no other reason than to avoid future problems and unintended consequences. As a social media consulting firm, we encounter clients that have been victimized by both. Today’s topic is one that few social media professionals like to tackle; why? Well to put it plainly, because it’s so common. Chances are you or someone you know have engaged in this practice either knowingly or…
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Peg Fitzpatrick
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“The worst bullies you will ever encounter in your life are your own thoughts.” Bryant McGill
20 May 2013 | 6:00 amAre you your own worst critic? If your internal dialog is killing your momentum towards reaching your goals and being happy, it’s time to stop the pattern. Here are five things that you can do to stop the negative chatter: 1. Be aware — pay attention to what you are saying to yourself. If you start being negative, stop yourself and move on. Dwelling on negative thoughts is not going to help you. 2. Call a friend — run the scenario that’s going through your head by your best friend. They’ll either tell you your being silly, offer a suggestion or maybe just listen. 3. -
Google+ gets pretty!
15 May 2013 | 5:00 pmGoogle+ got a fancy new update with 46 new features which looks very much like a Pinteresty Facebook but in a very good, user friendly way. Let’s look at some of the new Google+ features. From Google+: A multi-column layout. You’ll see one, two, or three columns of content depending on your screen size and orientation. Awesome-sized media. Photos and videos can fill the entire width of the stream, making it easier to scan, and nicer to look at. Delightful animations. The sharebox bounces, the menus slide, and the cards flip and fade — just to name a few. When you go in for the… -
How writers can use Pinterest
13 May 2013 | 5:40 amRecently I had the pleasure of being the guest on #PinChat to talk Pinterest for authors and bloggers with Kelly Lieberman, we talked about how writers and bloggers can use Pinterest. I contributed to APE: Author, Publisher, Entrepreneur — How to Publish a Book, with a section called How to Pin your Way to Success — An Author’s Guide to Pinterest in which I discuss how and why authors can use Pinterest. Writers have much to think about when building their online presence and Pinterest can be a smart part of it. Pinterest has consistently been in the top four traffic referrers for… -
Five traits of a kick ass Plusser
10 May 2013 | 6:20 amToday’s Fab Five Friday is all about YOU Google+! I want to talk about the traits that make a kick ass Plusser. There are some people who are really rocking Google+ so I analyzed a bit to see what the successful people were doing and came up with some resources to help you get there too. So, is you a kick ass Plusser or ain’t ya? Five traits of a kick ass Plusser 1. Posts consistently on Google+: reliable Sharing on Google+ with Do Share Don’t be a spammer! What is link litter? And how to avoid it. Social media post length? Use the proper size for the win! 2. Comments on… -
Getting Social with Holly
6 May 2013 | 6:00 amI had the honor of being interviewed by Holly Homer this week, a new friend that I met on Google+. Holly does some really interesting things around the web so I thought I’d introduce her to you. Holly is just wonderful, you’ll love her. Her bio: Hi. I am Holly. I have a blog. Of the mom variety. Yep, I am a mom blogger. I write June Cleaver Nirvana and Kids Activities Blog. My hometown is Dallas which is why I started She is Dallas and DFW Bloggers. If you are headed to a casino, please stop by and pick me up. I like to play poker. Oh, and if you think…
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SHIFT Digital
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Are you getting inadequate SEO help? 4 Tell-tale signs
23 May 2013 | 8:40 amDisappointed by the SEO help you’ve been getting? You’re not alone! A good number of our clients are coming to us with sad stories of disappointment and experiences of some rather unhelpful “seo help”. Now listen; SEO covers a very wide range of marketing tasks, and sometimes SEOs get a bad rap when really the disappointing results are due to things beyond the SEO’s control. It would be unfair to characterize these “unhelpful SEOs” as scammers or frauds; most often they’re more innocent than that! Many of these inadequate SEOs are simply not… -
Definitions: Content Scraping and Content Curating
20 May 2013 | 8:36 amI want to give you a quick set of definitions for the terms that revolve around CONTENT CURATION. I’ve written about content curation definitions before, and I’ll write about it again, no doubt! But I’m happy to report a growing understanding among SEOs and marketers, that content curation, if done correctly, always involves the human element of finding the right stuff, giving context to it, and then adding a bit of perspective through original commenting or analysis. Tools and automation have their place in allowing us to do the best curation. But to truly curate content… -
What’s so special about you? The 1st Question of Branding
17 May 2013 | 8:24 amBranding is a big job, so let’s boil it down a bit. Branding’s bottom line is about making your company recognizable, findable and associated with the right product, service or idea. It involves creating an identity: an image that represents the core of what your company is trying to do. One way to get off on the WRONG foot is to start with marketing concerns, and THEN address the core issues of branding. Not helpful! The right way to do this is to develop a clear concept of your brand identity FIRST, and then start moving into the marketing strategy. Now if you’re still… -
Is your marketing approach becoming obsolete? 5 Tests
15 May 2013 | 8:30 amPerhaps I can just call them “old school marketers”. You know, the marketers that really started getting into SEO, article marketing, social bookmarking, niche marketing, Facebook friending and SERP tracking from the year 2000 through 2009. They developed effective strategies for increasing someone’s digital visibility, and they made a living by plying their trade. Back in the year 2000 (or 2005) they were NOT “old school”. And the only reason we’d call them old school marketers today is because they stopped watching and learning. Instead, they continue to… -
Google Update: Penguin 2.0 in June
13 May 2013 | 11:18 pmWe’ve been monitoring the rumors over the past two weeks, wondering if there was a Google Update about to hit. The recent shifts in keyword rankings were definitely a sign that algorithms are set to unleash a more intelligent filtering and analysis of our sites and our content. The amount of chatter out there warrants this bit of speculation, and now we know it’s true: Penguin 2.0 is about to be unleashed! My trusted source, Barry Schwartz of Search Engine Roundtable, was tracking the buzz and keeping us all up to speed and on the edge of our seats. Look at these screen shots from…
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High Quality Social Media
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Why Social Media Isn’t Working For Small Businesses (And What You Can Do About it)
14 May 2013 | 12:08 pmA recent article on USAToday.com stated that social media isn’t really working well for small businesses in terms of bottom-line. This is quite an expected announcement as I worked with many small-businesses and I understand why a small business can’t really get social media to work when it comes to generating more dollars. The article [...] -
5 Effective Social Media Marketing Tips That Will Get You More Customers/Clients!
8 May 2013 | 12:55 pmSocial media is constantly referred to as a relationship building medium more than it is as a sales medium. This is completely true if you think of social media in a vacuum, but if it’s an integral part of a bigger strategy, then it’ll become a crucial element for your sales funnel. The next time [...] -
Social Media Marketing Is An Integrated Strategy, Not The Holy Grail!
29 Apr 2013 | 12:16 pmThere is a misconception out there that many so-called social media marketing GURUS try to publicize. It’s that social media marketing is the cure for all! If your business has the Flu, then you should give it 2 social media pills, one in the morning and one before it goes to sleep. If it has [...] -
Is Social Media Marketing An Added Expense?
24 Apr 2013 | 1:18 pmA couple dozen years ago (which is about a hundred years in social media time!), there was this thing called “The Internet” which you can turn to whenever you had a problem that you needed solved! There was this awesome giant called “Google” that is like a magical crystal ball. You just ask it and [...] -
How To Find Time For Content Creation!
17 Apr 2013 | 12:57 pmA couple of days ago, I was on Twitter when I saw a question concerning content creation. The previous post I wrote was about how to never run out of interesting content ideas. Today’s post will be all about how you find time to make those ideas come to life! For me personally, one of [...]
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Time2Mrkt
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Timing is Everything
23 May 2013 | 3:39 pmOur family recently experienced the loss of our matriarch. It brought to light a very important aspect that must be considered when using social media – Timing. When a celebrity passes and you see the RIP in front of their … Continue reading → -
Are you using Google for your Business?
16 May 2013 | 1:22 pmAlmost everyone I know uses the phrase “Google it” when referencing an internet search. But other than searching for something are you making the most out of a Google account for your business? Let’s review a few of my most favorite … Continue reading → -
No Time for Games?
7 May 2013 | 6:52 amOn Facebook the other day a friend mentioned that they wish they knew how to block the games requests that people send. I put together a short how-to video. If you need to know how to do it, take a … Continue reading → -
Keep an Eye on Your Competition
23 Apr 2013 | 7:07 amGone are the days of just having a “secret shopper” go to the competitors store to find out pricing. New tactics are required. After reading this article in Entrepreneur by a former CIA Officer on How to Get Ahead of Your Competition, … Continue reading → -
3 words or 30 seconds
11 Apr 2013 | 8:16 amI attend a great deal of networking events. Often you go around the room with introductions. What starts out as succinct introductions can turn into a life story. Sometimes if you attend multiple events, your introduction might turn into a … Continue reading →
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Engage: Social Media Blog
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Would Yahoo Purchase Spell Trouble for Tumblr?
17 May 2013 | 10:01 amRecently, there has been discussion about the potential purchase of Tumblr. Although it may not happen, there are reports that Yahoo hopes the social network will bring a younger demographic and “make it relevant and a major player on the web.” According to some, Facebook may make a potential offer as well. Business initiatives aside, it’s interesting to consider how Tumblr would be affected by a purchase. Some avid Tumblr users are concerned that Yahoo would alter the social network negatively. Moreover, the “uncool” connotation associated with Yahoo isn’t inspiring… -
Social Media Influencers Are a Great Resource For Businesses
3 May 2013 | 2:08 pmAs social networks progress, their history and the data around them becomes more and more valuable. In current conversations about social media marketing, businesses understand that the focus of their efforts can be maximized through influencer and advocacy programs. By working with these unique groups of social users, businesses can demonstrate consumer interest in their products through high levels of engagement and then amplify that message. With more than one billion people using social media, in order to not only succeed, but to stand out, it is imperative that brands harness the… -
Do users want (or need) phones that are focused on social media?
11 Apr 2013 | 12:57 pmThe worth of social media has been proven by the growth and dedication of its users. Although all social network users don’t follow the same set of rules, the fact remains that these platforms are an influential and effective form of media. From pop culture to politics, the expanse of people who actively take to social media to express themselves is impressive to say the least. True to form, these networks are constantly changing. Although not always to the delight of their users, frequent updates and improvements are made on both the backend and business side of the platforms, but also to… -
In Social Media Marketing, Which Is Best - Owned Or Sponsored Content?
29 Mar 2013 | 11:53 amContent has always been king, but when it comes to branded content businesses must consider the pros and cons of sponsored vs. owned. While owned content requires more time and commitment in order to be truly successful, sponsored content has a few drawbacks one of which is loyalty – an important aspect of any social media marketing strategy. The difference between these two aspects can be difficult to understand, but Shane Snow explained it quite clearly with a brief metaphor: “Pretend you’re reading this at home, and your sweet tooth has taken control of your brain. In the cupboard,… -
How To Keep Up With Social Media [INFOGRAPHIC]
25 Mar 2013 | 12:54 pmBusinesses are aware of the power social media posses and in today’s landscape the conversation is focused on creative methods to drive specialized engagement with a target audience. The number of fans and followers on a certain site is important in order to develop a community; however, organizations are also aware that providing blanket generalized information will not show results. In order to see the potential of social media realized, brands must use a combination of creative marketing tactics, data, and genuine appeal to connect to consumers. Big ideas, as they always have been, are…
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JonLoomer.com
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Problem: Facebook Tabs Aren’t Mobile Friendly [VLOG]
23 May 2013 | 1:26 pmYou may also like... How to Increase Facebook Page Engagement Without Contests [VLOG #6]What Engagement Can You Expect from Facebook Contests? [VLOG #5]First, I’m kicking it old school again this week as I filmed from my office. I’m waiting for one part in the mail before I can go back to the studio. Thanks for your patience! As always, I’ll be answering one of your questions every week. Great question this week from PonyBoy Press: why aren’t tabs supported in mobile and why isn’t that clear when we’re being forced to use pay for apps(and tabs) for contests… -
History of Facebook Reach: Where it Was, Where it Went, Where it is Now
22 May 2013 | 7:26 am[The following is a guest post from Emeric Ernoult of AgoraPulse.] I can’t count the number of tweets or blog posts of Social Media marketers whining about their Facebook reach being too low. It’s kind of annoying, and I know it annoys Jon a lot. Well, you won’t have to annoy Jon anymore since your reach is back up! And you know what? Your “real” reach was not down; it was just displayed incorrectly due to a bug on Facebook… When Did It All Start? It started at the end of August 2012. Suddenly, Facebook page owners saw their page and post reach going down… -
Facebook Offers Option to Promote Later Removed [Do This]
21 May 2013 | 7:23 amFirst of all, thanks to Amy Porterfield for the heads up on this. Many are reporting that when creating a new Facebook Offer, the option to “Promote later using another Facebook Ad tool” has been removed. Here is how the fourth step of the Offer create flow appeared, complete with that option… And now here’s how an Offer looks today, without that option… Why This is a Problem This is a problem because the cost of Facebook Offers has skyrocketed of late. Now when I create a Facebook Offer, my minimum cost is $80 with a max of $4,800. The solution was previously to… -
6 Things Facebook Marketers Need to Stop Doing
20 May 2013 | 12:19 pmI don’t enjoy being bossy or coming off as a nerdy, Facebook marketing know-it-all. I’m constantly learning and as much as I focus on Facebook there’s plenty I don’t know or fully understand. But there are far too many marketers who are polluting Facebook with baseless claims and ineffective strategies, resulting in many others following their collective lead. So, here’s my attempt to do my part. Please stop doing these things. 1. Stop complaining to Fans about not being able to reach them I thought we were done with this madness, but I still see it. Too many… -
The Best Social Media Marketing Tools with Ian Cleary [Podcast]
16 May 2013 | 10:35 pmIan Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by TabSite, we talked about the following topics: The quick rise of RazorSocial from obscurity to Social Media Examiner Top 10 in six months The blogging process and the importance of finding a niche Networking, conferences, book writing, guest blogging and public speaking Ian’s favorite tools Throughout this episode, Ian mentioned several tools. Here they are: This…
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Frederic Gonzalo » English
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Social Media Don’t Sell. Get Over It!
19 May 2013 | 5:00 amDuring Social Media Marketing World event in San Diego last month, Chris Brogan gave a provocative session, aptly called: You Aren’t Going to Like This: Social Media Isn’t the Answer! It echoed what I strongly believe and what I tend to recommend during my consulting with clients in the travel and hospitality industry. In essence, social media are an important part of the digital channels an organization needs to embrace, but they are mere “outposts” in your communication mix, part of a bigger, four-step approach which can be summarized as follows: HOME BASE Home base… -
How Quebec City Crowdsources Locals To Promote Its Destination
11 May 2013 | 5:00 amThe folks from the Quebec City Tourism Bureau (OTQ, in French, or Office du Tourisme de Quebec), together with their ad agency Cossette, recently unveiled its most recent campaign in order to generate some buzz about the destination. On a new microsite www.effetquebec.com, locals (and anyone who’s been to Quebec City, really) are invited to share their secrets, hidden gems or favorite spot, activity or restaurant in the city. It’s an innovative way to embrace collaborative platforms, simple and user-friendly, which ought to ensure success as it’s also time-bound: this… -
Social Media Defined By Kids [VIDEO]
4 May 2013 | 12:04 pmThe beautiful thing about kids is that, at least until a certain (teen) age, they pretty much tell it like it is, no filter, no after-thought or political correctness. Often enough, without any malice either. It’s why I like this video so much… IS YOUR CEO OR BOSS LIKE A KID? Now, as funny or cute as this video may be, it does remind us a little of how many folks working in small or big organizations nowadays actually still see the role of social media in businesses today, doesn’t it? Which is sad, really. Nevertheless, among my favorite quotes from this video: “What… -
How Top Travel Brands Rank For Mobile Usage [INFOGRAPHIC]
30 Apr 2013 | 4:00 amThe folks at Mobiquity recently surveyed more than 1,000 people using their smartphones and tablets to plan and book their travel, resulting in an insightful report and infographic outlining key findings. Evaluating travelers’ experiences with 19 of the top travel brands provided interesting feedback such as: THE GOOD NEWS After researching travel on tablets, 54% of tablet owners return to the Web to book, but 26% go on to use tablet sites to make bookings. In 2013, connected travelers have money to spend: 39% of tablet owners and 33% of smartphone owners plan to spend more than $500 on… -
The Innovation Obligation: 4 Key Principles To Innovate
27 Apr 2013 | 12:26 pm“Innovation distinguishes between a leader and a follower” – Steve Jobs Ski by the sea at Le Massif Before launching my own consulting and speaking career a year ago, I was fortunate enough to spend three years at the helm of marketing, sales and communications for a great touristic project in the province of Quebec, called Le Massif de Charlevoix. My boss was Daniel Gauthier, former president and co-founder of world-renowned Cirque du Soleil, who sold his 50% share of this highly profitable entertainment powerhouse back in 2001. Instead of retiring to some remote island and…
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WebMarketingforLaw.com
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What Makes a Good Homepage on an Attorney Website?
8 May 2013 | 3:20 amI’m often asked “What makes a good homepage on an attorney website?” Since stepping away from practicing and focusing on attorney marketing, I have spent an inordinate amount of time looking at attorney websites and to paraphrase my mom’s favorite movie they generally fall into three categories “The Good, The Bad and The Ugly.” I guess you could argue there should be a fourth category, that is well populated, “The Mediocre.” Kills the trio effect though! In my last blog post, I discussed the importance of your attorney website homepage and… -
Do Prospective Clients Judge You by Your Attorney Website Homepage?
11 Apr 2013 | 5:52 amWe want to believe that they don’t but the reality is they do. I often think back to when I was in court and opposing counsel and judges that I met for the first time, took one look at me and made an immediate assessment by my appearance…before I ever said a word. Female, blonde…you get the idea. Fortunately, I thrived on being underestimated and still do. When it comes to the home page of your attorney website, you don’t have the opportunity to overcome that first impression. Too many attorneys underestimate the importance of their homepage. Visitors enter on the home page… -
Are You the Master of Your Attorney Website ? Here’s a Checklist!
21 Dec 2012 | 4:24 amDo you own and control your content? You should, from your domain name to the content on your website, it should be under your control. Have you ever found yourself waiting days or even weeks to get something, like a phone number, changed on your website. Worse yet, have you ever wanted to publish a time sensitive update to your site, like your upcoming speech at a CLE course or nomination to a position in a prominent organization, only to find that by the time it makes it way onto your website, the event has passed by and any hope of drawing attention to the event has also been lost. -
Attorney Website Marketing – Go Beyond Your Comfort Zone Check List
6 Dec 2012 | 3:55 amAll attorneys want new business, clients, cases, but many are uncomfortable with the prospect of having to actively promote themselves on the web. Understandable to a degree, as the more traditional forms of networking are based on some sort of personal interaction with the potential client or referral source. Today, that level of comfort rarely exists as attorneys venture into the world of attorney website marketing. Going beyond your comfort zone and promoting yourself, your firm, your expertise and your successes is critical. Whether it’s a web page on your attorney website, a blog post,… -
How to Use Google Authorship to Improve Attorney Website Search Rank
16 Nov 2012 | 5:00 amYou may have read about Google Authorship, but how do you actually use it to improve search rank? 1. Create Your Author Identity Creating your author identity is as simple as signing up for a Google + account/profile. This profile creates a powerful relationship between you and your content. It’s Google’s way of making sure that the author is “real” and the content the author creates is real or genuine. Once you establish Google Authorship your photo and a link to your Google+ profile will appear next to your content in search results. 2. Publish, Publish, Publish! As always quality…
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Anita Loomba
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Social Media: Employees Are Your Best Brand Advocates
22 May 2013 | 4:36 pmOne of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees? (Hiring interns is not the answer to this question). While Social media has a reputation for distracting employees, it can actually have the opposite effect if used properly. Platforms like Facebook, Twitter, etc. can improve communication between… -
Social Media Marketing on Mobile Devices [Research]
2 Mar 2013 | 8:00 amMobile is presenting itself as a game changer for social media marketers. As more and more consumers use their mobile devices to shop, browse and connect, marketers are now faced with the challenge of extending their social media reach to mobile users. Earlier this week I had the opportunity to attend a webinar hosted by Debra Aho Williamson from eMarketer, discussing the growth and opportunities arising in social media marketing on mobile devices. She talked about the importance and difference of user behavior on smartphones and tablets. While many assume that both user types behave the… -
The Oscars and Social Media
26 Feb 2013 | 7:00 amHollywood’s biggest night, The Oscars, was all the rage on social media this past Sunday. While there was definitely a marketing push to encourage celebrities and event watchers to tweet, this year’s Oscars exploded on various social media channels, with buzz reaching an all-time high. Let’s take a look at how it performed across some social networks. Twitter Overall, there were 8.9 million tweets about the Oscars. While 2.1 million tweets were during the red carpet, 6.8 million were during the awards show. According to Twitter, the following events triggered the most conversations… -
How Effective are Twitter Hashtags in TV Commercials?
8 Feb 2013 | 8:00 amHashtags are everywhere and on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this years Super Bowl, dozens of new commercials debuted and some got more buzz than others. It’s the time of year when advertisers go all out to make sure their commercials stand out and resonate with viewers. More than 50% of the ads mentioned social media, with many using hashtags. Sysomos analyzed the reaction to these ads on Twitter and found that people prefer to… -
The State of Social Media In 2012 [INFOGRAPHIC]
8 Jan 2013 | 7:00 amNow that we’re well into 2013, everyone is wondering: what happened in social media over the past year? 2012 saw tremendous growth in social media coverage overall. While major events like the London Olympics and the November elections dominated Facebook and Twitter in 2012, other topics attracted social media attention as well. From President Obama’s first Google Hangout to SOPA to Kony to Gangnam style – all trended very well across various social networking sites. Learn more in the infographic below. What were you talking about on social media last year? Infographic…
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Kyle Communications
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Kyle Communications Earns Top Award from Hoosier PRSA for Crisis Communication Work
18 May 2013 | 6:42 amINDIANAPOLIS—Kyle Communications, a media and public relations firm based in Indianapolis, added three new awards to its portfolio from the Hoosier Chapter Public Relations Society including the coveted “Best of Show” for crisis communications planning. The Pinnacle Awards, presented May 15, 2013, at The Alexander in downtown Indianapolis, recognize top communications work in central Indiana submitted by large and small agencies. This year, there were 74 entries in the Hoosier chapter competition. The entries were judged by the PRSA chapter in New Orleans. Kyle Communication earned… -
Spotting the Social Media Fakes & Phonies
1 Apr 2013 | 7:08 amIn the Twitter world, we’re all besotted by big numbers, rankings and top scores. We get it. But let’s take a look at how to spot the top dogs from the junkyard yappers. Control your Twitter destiny and find out whether your competitors are exploiting a paid following at your expense. Signs of a false following: Overseas twitter profiles with odd descriptions and little activity like CEOs from Ankara, Turkey, who describe themselves as “dreamers and implementers” Accounts that blow up overnight or in similar short order More than the usual amount of anonymous eggheads Profiles not… -
What Makes Journalists Cranky About PR Pitches
4 Feb 2013 | 3:32 pmHaving trouble with media and media coverage? Maybe it’s your own fault. If you don’t know how to approach media, here’s some insight from our media friends about what they like – and what they don’t like (or what makes journalists cranky about PR pitches). Here’s what we asked: What are your pet peeves about the PR pitches you receive? And here are their replies. Bill Briggs, covering business, military-affairs, health and travel for NBCNews.com We all get swamped with pitches. That’s a good thing because within every 50 or so pitches, there is gold. So I never complain… -
Indiana Politics, Beer and #TweetSeats in Social Media
24 Jan 2013 | 5:10 pmIndiana Politics, Beer and #TweetSeats in social media. These are not necessarily odd companions, but Indiana’s new governor did invite a select few to the Statehouse for his televised #INSOS address – and the few invited to the special VIP invite from Mike Pence were poised to get busy on their smartphones. (Twitpic caption via Scott Wise, owner of Scotty’s Brewhouse eateries: Gov Pence and some guy that likes beer.) How will Governor Pence fare in social media? Well, let’s look at a few stats: He has more than 38,000 followers – about the size of small Indiana city perhaps in… -
Lance Armstrong: THE Public Apology of the Year (So Far)
16 Jan 2013 | 12:46 pmIssuing a public apology when media expose ill-advised life choices is not only necessary, it’s an absolute must to survive in business, politics – and as Lance Armstrong is finally realizing – in sports. How the banned cyclist’s public apology plays out will be part of his brand save or epic fail this week. In the much anticipated Oprah Winfrey interview scheduled Thursday and Friday this week, the confirmation for Armstrong’s apology/admission to doping was confirmed via Ms. O herself in a TV segment with her good friend Gayle King, co-anchor of “CBS This Morning.” The…
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Detroit Social Media Agency
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Gender Differences in Social Media
22 May 2013 | 7:13 pmAs with shopping habits and entertainment preferences, men and women often differ when it comes to social media use. Understanding the differences in how each gender uses social media can help you better plan for reaching your target audience. The Battle of the Sexes infographic (below) provides insight you can use when considering strategies: [...]The post Gender Differences in Social Media appeared first on Detroit Social Media Agency. -
3 Other Ways to Use Social Media Monitoring
16 May 2013 | 11:54 pmSocial media monitoring allows you to use your online eyes and ears for a range of purposes. For example, it’s good for listening in on discussions about your brand, products, and services; keeping tabs on the competition; figuring out what new types of products and services your audience needs; and managing your online reputation. [...]The post 3 Other Ways to Use Social Media Monitoring appeared first on Detroit Social Media Agency. -
How to Create Tweets That Go Viral
15 May 2013 | 12:55 pmWhen you use Twitter for your business, you want to reach as many people in your target audience as possible. This means you want your tweets to go viral, getting retweeted again and again so that they reach far beyond your network. To make this happen, however, you’ll have to become adept at creating content [...]The post How to Create Tweets That Go Viral appeared first on Detroit Social Media Agency. -
Instagram: A New Photo Feature
10 May 2013 | 9:56 amLast week, Instagram introduced a new photo feature. It’s called Photos of You, and it provides a brand-new way for users to tag photos, including those of your business and your products. It seems a lot like Facebook’s photo tagging and represents another way for you to engage with your audience via Instagram. [...]The post Instagram: A New Photo Feature appeared first on Detroit Social Media Agency. -
Social Advertising on the Rise
7 May 2013 | 3:30 pmWondering what to expect from social advertising? As the world grows ever more socially inclined, social advertising is becoming more prominent and vital. In fact, social ad revenues are expected to grow by billions over the next few years. Read on to get the facts and figures you need to make the best choices [...]The post Social Advertising on the Rise appeared first on Detroit Social Media Agency.
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Jaden Social | Social Media Marketing and Management
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How to Win When Everyone Else is Failing on Facebook
23 May 2013 | 6:47 amOK guys, so I’ve got some good news and some bad news for you. And since I want to leave you with a message of hope I’ll give you the bad new first: Building your Facebook fan page is hard and it’s expensive. Over the past 12 months, levels of user-page interaction have plummeted right [...] -
20 Tips for Improving your Facebook Artist Page
30 Apr 2013 | 7:14 amGood old Facebook. It seems like everyone knows how to use it these days; from those mischievous 10 year olds brazenly lying about their age in order to sign up, to the new breed of highly intelligent super-pets who’ve managed to set up their very own profiles, complete with a neatly cropped selfie, and [...] -
So, What’s All This About College Radio?
5 Apr 2013 | 3:52 amAs the digital age continues to swallow up traditional music promotion methods, artists and their marketing teams are focusing more of their efforts (and budgets) on Social Media, paid advertising and SEO. Yet with this monumental shift in strategy, “old fashioned” radio promotion still remains a very important component in today’s music marketing mix, especially [...] -
The Hollywood Approach – How to Create a Successful Marketing Plan For Your Music
18 Mar 2013 | 2:30 pmGuest post by Patrick (Praverb Dot Net) Nowadays everyone is a recording artist. Recording programs are easier to access, cameras are easier to find, and Social Media makes it easy for us to interact with our fans. The actual process of recording something is not the issue, the issue revolves around what to do after a project [...] -
What’s the REAL Value of a Facebook Promoted Post?
2 Mar 2013 | 8:17 pmBy now I’m sure most of you are well aware of Facebook’s ‘promoted post’ feature which was launched mid 2012, but for anyone scratching their head let me brief you quickly before we jump in any further. For any page with over 400 Likes Facebook has introduced an advertising option allowing you to promote any [...]
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Using Social Media to Improve Reputation, Reach, Build your Brand, Increase SEO
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SEO Strategy: 5 Quick Tips To Get Website Traffic Fast!
18 May 2013 | 11:00 amSEO tactics to drive traffic to your website Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what ís popular. Based on those assumptions here are five quick and easy tips to get website traffic fast! Tip #1 Make sure you’re actually tagging your keywords. Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where… -
Register for a FREE 8 Step Program to Video Marketing Success
17 May 2013 | 8:23 amYouTube Beginning Monday, June 3, 2013, Anthony Idle, A LinkedIn connection of mine will be teaching you the basics on the FREE 8 Step Program to Video Marketing Success. He demonstrates effective ways to to create an emotional engagement with your prospects using online video marketing to complement your website so that they can fast forward your sales. Most businesses have the following goals: 1. Build Awareness (Start ups and people not getting enough inquiries) 2. Promote Consideration (Businesses whose full value / offer is not being considered) 3. Drive Sales (Need to improve… -
How to Localize Your Content Marketing Strategy
15 May 2013 | 10:10 amHow to Localize Your Content Marketing Strategy Optimizing your content can seem pretty straightforward, but having it rank well for specific locales is a bit trickier. Localizing your content marketing can bring a lot of benefits, especially because you can tweak the content for various regions to maximize impact. There are a few simple tips that can help you focus on a more local approach to your overall content marketing strategy. Start with these: Use local keywords When you’re making a specific region a target of your content marketing plan — let’s say a city — make sure you use… -
Thrilled to Announce Release of Success in High Heels Book
5 Apr 2013 | 3:48 pmAna Lucia Novak, Co-Author of Success in High Heels Book I’m thrilled to announce that a book I co-authored with 29 other amazing women entitled, “Success in High Heels, 30 Day Feast to Success” will be available on Amazon, Monday, April 8, 2013. My chapter covers Twitter, “A Whole New World,Why You Need Twitter”, where I include steps to improve your online presence on Twitter, proper use of Hashtags, and how to use Twitter as an extension of yourself to communicate and foster relationships. A press release was submitted earlier today via Dlvr.it. I invite… -
Facebook Marketing: The Tools To Reach Out To More Clients
25 Mar 2013 | 7:01 amFacebook Marketing Tools First of all, Facebook is a social networking website that was primarily designed for use for Ivy League college students. However, because of the interactive tools that it can offer, it is now widely available for many people from different parts of the world. Whichever college or school you go to and wherever you are, you will now be able to join Facebook. With Facebook, you will now be able to keep in touch with your friends as well as make new friends. However, the best thing about Facebook is probably its tools that you can use to market your business. Facebook…
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Social Media and Social Good
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Consult with Me and Together We Can Donate to my Favorite Charity
21 May 2013 | 7:34 pmConsult With Me on Your Digital Marketing and Social Media Strategy You probably already understand the importance of incorporating social media in your market but you’re not quite sure which strategy truly works for your industry and how to measure success. Having worked with several startups and brands in their digital marketing and community management strategy, I understand the pains of not knowing if your existing efforts actually yield results for your business. Sure I hear ya. You probably have an awesome social media team in place. However, sometimes, it helps to get an… -
Showcase Your Startup with Microsoft BizSpark
21 May 2013 | 5:55 pmSo you’ve create your app or finally decided to work on that awesome idea you’ve always wanted to do. The product is done, the website is up but visitors and users do not magically show up. You will need people to use it, talk about it and spread the word to the world for you. How do you get started promoting your startup? You may start by pitching to tech blogs and you may want to utilize these outreach tools and services to kick start. Also, you may now showcase your startup by sending your Azure, Windows 8 app, or Windows Phone app to Microsoft and they will showcase it on… -
My Journey to Becoming a Better Me
19 May 2013 | 1:33 amDo something that your future self will thank you. Create a film, write that book you’ve always been wanting to, learn a new language, start that dream company. Whatever it is, just do it. How Do You Become a Better Person? Becoming a better version of yourself is probably the most wonderful aspiration one could ever have. Often the most ambitious and difficult to achieve too. We will encounter constant obstacles and run into some challenges we never thought we could overcome but at the end of the day, what matters is that we never stop trying. I’ve always been the kind… -
Smart Communications is the Most Engaging Brand on Facebook for the Month of April
13 May 2013 | 1:41 amTop Brands on Facebook in the Philippines for the Month of April For our ongoing report from Socialbakers on the top brands on Facebook in the Philippines, below are some of the brands that have gotten the most engagement and top performances on Facebook. Nescafe – The Brand with the Most Local Fans Cebu Pacific – The Most Socially Devoted Brand Smart Communications – The Most Engaging Brand on Facebook Smart Communications, Inc emerged as the most engaging brand on Facebook in the Philippines for the month of April with two of its status updates being the most popular… -
Get 20% OFF On Your RebelMouse Powered Site
6 May 2013 | 7:42 amRebelMouse 20% OFF Coupon Code: IJUSTDID If you’re too busy to update your personal blog or your domain has been sitting for years unupdated, it’s time for RebelMouse to power your domain! It allows you to instantly have a social, dynamic site. You could try and spend thousands (if not more) on designers and developers to create a custom site for you or your business OR sign up for Rebel Mouse Power Site for only $9.99 a month. On top of that, you may get 20% off if you use the coupon code = IJUSTDID (Yes, your incentive for reading my blog So go ahead, power up your website…
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Fanchimp Blog
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Why use You Tube to promote your Etsy Shop
23 May 2013 | 8:25 amLast week I received an email from Sabry asking me for some tips about You Tube Marketing for an Etsy shop, so I decided to do some research and to create this blog post. Why promote your Etsy shop using You Tube? It seems strange to think about marketing your products on You Tube but [...] -
3 Steps SEO for Etsy Shops
22 May 2013 | 7:12 amAs I’ve wrote before: SEO is something very important for your Etsy shop. It will bring you a lot of new sales, but you need to do it correctly, or else it will be just a big waste of time. I’ve wrote a small post, with the main pills, about what you need to successfully [...] -
Guest Bloggers Wanted
21 May 2013 | 12:13 pmAre you an Etsy Seller with interesting tips to share with other sellers? Are you a blogger with a personal love for Etsy and the handmade world? Are you an handmade buyer? Are you a social media expert with a particular knowledge for small business? Why not become a Guest Blogger on the Fanchimp blog? [...] -
How to Setup an Email Newsletter for your Etsy Customers
20 May 2013 | 8:59 amLast week I received an email from Martha asking how she can send an email to all her previous customers. For that reason, I decided to do this tutorial on how to create a newsletter for your customers. First of all, an Email Newsletter is a simple email, usually with graphics, designs, and images, that [...] -
The Best Alternatives To Etsy To Create Your Own E-Commerce
17 May 2013 | 8:26 amMany sellers try to compare the marketplace solution to sell handmade products with the ones that you’ll find in the list here. You can do it, but the core point is completely different. In the marketplace the key point is the community, while in the “no marketplace” solutions the key is to be on your [...]
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SalesBlend
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TripAdvisor Marketing: Advanced Techniques For Hotel Reputation Management
23 May 2013 | 4:57 amThis blog post examines TripAdvisor and tackles a top question among independent hotels, inns, vacation rentals and bed and breakfasts: What are the best advanced reputation management techniques to use on TripAdvisor? TripAdvisor (NASDAQ: TRIP) has become a first stop for travel planning and a strategic priority for anyone in the hotel, hospitality, leisure and tourism industries. With over 100 million reviews and more than 200 million travelers visiting the site each month, TripAdvisor has, in fact, become the largest travel portal in the world. TripAdvisor has also been described as… -
Email Marketing Guide For Small Businesses
16 May 2013 | 1:19 pm“Read ‘em and weep”, you say when you have an amazing hand of cards. I’m dealing you that type of hand with this email marketing guide for small businesses. If you read it, it will give a you a competitive advantage over rivals. But, only if you put the information to use. Isn’t that the newest and biggest problem these days? Great information is at your fingertips. In fact, if you click on any one of the articles below, you’ll be swimming in information you can use to grow your business. I know I have all the information I need. Each day, I read through… -
SalesBlend Joins 1% For The Planet
10 May 2013 | 9:30 amSalesBlend is proud to announce that we’ve enrolled in the 1% for the Planet program, an innovative non-profit effort to involve businesses in the crucial work of environmental protection and sustainability. As members, this year we’ll be directly donating 1% of our sales to the World Wildlife Fund–one of better than 3,000 established and vetted environmental organizations supported by 1% for the Planet. We’re happy to participate in such a worthy cause, which gives business owners who understand the essential value of a healthy environment the chance to actively… -
Can Offsite Receptionists Make Your Business Look Good?
9 May 2013 | 3:59 amThe unanswered phone call is a big problem for a small business. Potential clients are often turned off by getting a recorded message rather than a human being and may not leave a message or ever call back. Current customers will be frustrated if they are unable to get in touch with you. For many businesses, is important that your phone be covered at all (business) hours. Although the solution–hiring a receptionist–may be obvious, many small businesses don’t have the budget for one. The good news is that while a full-time receptionist will cost you a full-time salary,… -
Paid StumbleUpon Experiment
1 May 2013 | 4:14 amSalesBlend conducted a ~$100 paid StumbleUpon experiment to help determine the effectiveness of StumbleUpon’s advertising system known as “Paid Discovery“. According to StumbleUpon, Paid Discovery is innovative because it allows businesses to reach their target audiences while they are in the mindset of “discovery.” StumbleUpon states that this works best when businesses offer something of value to users and present it in an entertaining or informative way. Approach To test the Paid Discovery system, SalesBlend used the following blog post on SalesBlend.com: How…
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SEO Tips and Social Media Guide - TheBloggingPenguin
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5 Advantages why you should Join Internet Marketing Forums
27 Apr 2013 | 11:34 amMarketing forums have become a fundamental part for all marketers who are selling their goods and products over the internet. These forums appear at a daily basis in our search results on Google and several other websites. With thousands of people going through these ads every day, a considerable number of them also open these forums and check out the information in them. This form of blogging and marketing has countless advantages for one as a blogger. Some of them re listed below: Gain More Knowledge: Definitely, no one is ever a born blogger. Every professional blogger of the current time… -
Reasons You Should Consider WordPress
27 Apr 2013 | 11:13 amThe only reason why companies like Apple, Nike, etc are always in lead is because they modify their features regularly so as to benefit their customer the most they can. This is the reason why one should consider WordPress over any other blogging platform he uses. The competition in this specific market has risen to such next level that if you can’t deliver your customers with the best, you are definitely out of the market zone within no time. Here are some of the top most reasons why one should switch to WordPress. 1. No-one one can trash your Blog except YOU! Many of the bloggers have had… -
Best ways How to Conduct Mobile Keyword Research
23 Apr 2013 | 10:01 amThese days most of the researches are conducted via mobiles in restaurants and in malls. As technology industry boosted up, trends of searching from mobile has been increased. At present people prefer to search from mobile. There are countless great tools nowadays from Google specifically intended to help the marketers in conducting mobile keywords researches. Here are some of the steps for mobile keyword research in 2013 Bear in mind that these steps are not just mobile-specific, since they are also applicable to desktop keyword research too; however there are changes in metrics, process and… -
Strategies for Growing Communities on Your Blog
19 Apr 2013 | 10:33 amGrowing your audience is one tough business in the blog world and a blogger needs to go to great lengths to keep his audience addicted to the blog. If you’re worried about your blogs current audience and you’d like to keep them growing at all costs, then we have a solution for you mate. We’ll present to you the strategies which would help to increase your audience on your blog. 1. Use a Conversational Tone Now, this is a mistake that most bloggers make that instead of using a conversational tone, they are most likely to concentrate on an authoritative tone. Bloggers address a message to… -
What is LinkedIn and how does it work?
17 Apr 2013 | 12:05 pm‘LinkedIn’ is more of a social networking site where multi-tiered professionals maintain a list of business contacts which is referred to as ‘Connections’. It works on the concept of ‘Six Degrees of Separation’ and pave users a way to use their existing connections to gain new ones. The contacts originating from primary user’s connections are ‘second-degree connections’ and the level keeps on increasing with the addition of new connections. In this way, users interact with existing and extended contacts by maintaining a chain of professional connections. At LinkedIn ‘the…
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Third Team Media
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Video hosting services – the good, the bad and the paid.
21 May 2013 | 4:00 amBusinesses can test their creativity on different video hosting sites by creating and sharing videos. Some of these video hosting sites are better than others. There are different factors that attract users to these video hosting sites such as pricing packages, features, options etc. Contrary to what you may think, YouTube is not the one-size-fits all solution for video hosting services. As a ‘free’ service, it contains many elements that make it untenable for some commercial uses (more on this below). To choose an online video host is to assess your own video host needs, and then… -
The future of online content: whose side are you on?
13 May 2013 | 5:00 amThe future of content Gigaom ran a very interesting piece this week, on how New York Times found great success running a major magazine story called SnowFall. In fact, the feature was so successful no less than GigaOm founder Om Malik wrote about how traditional mainstream media outlets like the New York Times may finally have found a way to compete with Buzzfeed and Huffington Post. This is huge. This is a complete turnaround from a story GigaOm also published last year about what lessons the mainstream media can take from the likes of BuzzFeed. Heck, this story is timely for the fact that… -
Online Video Content: Tap into your Creativity
6 May 2013 | 5:00 amLooking for some innovative ways to spice up your website? Give video content a go! Online video hosting services are leading businesses in a new era where they are able to express themselves freely online. It is a great way to send your message to a global audience, without depending on traditional advertising outlets, such as print or television. You do not have to run up huge budgets to create and promote these videos. If you have something to say to the world, you should just create a video. If the video is good enough to grab the public’s attention, it will go viral in a matter of a… -
Twitter keyword marketing jumps into timelines, you should jump into Twitter marketing
22 Apr 2013 | 6:36 amTwitter has been doing advertising for three years now, and keyword marketing since last year. Is today’s change that big a deal? I certainly think so. Let me explain exactly what the changes entail first and I’ll get into how this could mean a sea change for Twitter as an ad platform: So, to put it plainly, Twitter will serve ads to their users based on the keywords they use in their tweets, as well as tweets from others that they engaged in. The intent is to give them these ads just as they are tweeting about it. Tech blogs are comparing it to Google’s Adsense… -
10 Tips to Keep your Business Blog on Schedule
15 Apr 2013 | 5:35 pmBusiness blogging is an essential part of any inbound marketing strategy. Now you might have come across a ton of different articles on “how to keep your business blog interesting” or “how to write compelling content for your business blog”. But, I am pretty sure you can’t find a lot of articles that will tell you how to keep your business blog on schedule. Well, worry not; here are some useful tips to help you keep your business blog on track and on schedule: 1. Editorial Calendar Creating an editorial calendar should be the first step towards more disciplined and timely blogging.
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Gigya's Blog
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Gigya Announces 21 Additions to NEXUS Partner Ecosystem and Backplane Integration
20 May 2013 | 11:15 amToday we announced that 21 social and marketing technology vendors have joined the Gigya NEXUS Partner Ecosystem to allow our clients to leverage social data for their marketing campaigns. We also announced integration with the Backplane Protocol, which allows Gigya’s social infrastructure technology to directly communicate with other on-site technology vendors like Disqus and Livefyre. Together, these integrations and partnerships help our clients take full advantage of Gigya’s platform and allow them to seamlessly port consumer identity data into marketing campaigns. How it Works Our… -
Video: “Gamification of Everything” Panel at Churchill Club Features CEO Patrick Salyer
13 May 2013 | 7:32 amLast week, CEO Patrick Salyer joined panelists from Bunchball, UC Santa Cruz, and the Society for the Advancement of the Science of Digital Games to discuss gamification‘s impact on innovation and growth across sectors from healthcare and fitness to travel, commerce, and more. IDEO Behavioral Economist David Fetherstonhaugh moderated the conversation, as participants discussed gamification’s influence on habit formation and behavior change, frameworks for gamification, and more. Silicon Valley Business Journal covered the event, highlighting Salyer’s assertion that… -
Guest Post: The Importance of Social Sentiment
10 May 2013 | 8:06 amToday we’re proud to feature guest blogger Courtney Kettmann, Community Manager at Viralheat. In this post, Courtney dispenses knowledge on social sentiment and why it matters to businesses. There’s no denying that social media has made an impact on businesses everywhere. The affordability and ease of use has given companies with limited marketing budgets a chance to market themselves like never before. It is said that 86% of companies worldwide have a presence on Facebook or Twitter. And while there are many obvious benefits for businesses to embrace social media such as promotions,… -
Video: How Social Impacts Dell’s Marketing and Business Strategy
6 May 2013 | 5:31 amWe had a chance to catch up with Richard Margetic, Director of Global Social Media at Dell, to discuss Dell’s social strategy. In this video clip, Richard talks about how Dell aggregates and uses social data to drive valuable, actionable business insights and build content marketing efforts. -Emma Tzeng, Marketing @gigya -
CEO Patrick Salyer to Speak on Gamification at Churchill Club’s Breakfast Club
26 Apr 2013 | 12:12 pmWe’re excited to announce that CEO Patrick Salyer is speaking about the impacts of gamification on business at the Churchill Club in San Jose, CA this Tuesday, April 30. Salyer will be joining a panel of industry leaders from Bunchball and UC Santa Cruz in a panel moderated by David Fetherstonhaugh, Behavioral Economist at IDEO. Below is a rundown of the event, “Breakfast Club: Gamification of Everything,” taken from the official event website: Bing Gordon of Kleiner Perkins predicted in 2012 that gamification, the idea of using game design and game mechanics to influence people’s…
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Buy Real Marketing Blog
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Tracking and Understanding Your Twitter Metrics
23 May 2013 | 6:09 pmTwitter is one of the most popular social media websites and all of the biggest brands and businesses are on it. Some organizations will sign up for an account to establish their social media presence; however, creating a Twitter and publishing one or two posts a day won’t make a big impact in the grand scheme of things. What’s really important is having an audience that is fully engaged and actually interested in what you have to say. In order to build this type of audience, you’ll need to do a lot more than post sporadically every other day. You need to who your audience… -
How to Defend Your Brand Using Qualitative Market Research
22 May 2013 | 7:46 pmWith the fast-paced, competitive nature of today’s digital economy, brand reputation is crucial. From market trends to brand perception, conditions can change at an astonishing rate. While monitoring your brand will provide a basic level of protection for your brand or business, proactive defense through qualitative market research is a simple way to stay one step ahead of the competition and ensure success for your business. Why use Qualitative Market Research? Many brands focus on the numbers that compose their market. However, statistics and charts are useful; these items are not the… -
Why Does my Business Need a Mobile Website?
21 May 2013 | 6:58 pmPeople all over the world are using the Internet to search for information, and this is a hard fact. Both mobile and desktop devices are used for these Internet searches, and this includes smartphones, tablet, laptops, as well as desktop computers. What’s more, mobiles devices such as smartphones and tablets have made people able to access the World Wide Web from anywhere they go. This is why you see people using the Internet on the streets while taking walks, on train and bus stations while waiting for their rides, in public transportation and in their cars. The trend of consulting the… -
5 Quick Fixes to Increase Your Website’s Conversion Rate
20 May 2013 | 6:50 pmConversion rates are measured in fractions, and minor changes to a web design can really add up. A few simple fixes to the content, design and navigation can help to convince more shoppers to click the buy button. It is easy to reconfigure your website to keep users onsite longer and provide more incentives to convert. Here are five quick fixes to increase your website’s conversion rate. 1. Tell Customers What You Want Them to Do This is such a no-brainer that it almost goes without saying. Anticipate consumers’ concerns and questions, and make your answers easy to understand. Be… -
10 Best Android Applications for Students
18 Feb 2013 | 11:14 pmThere is a vast development in the technology with various advanced gadgets and innovations. Every day there are lots of innovations in the technical market that make your work efficient and simple. The Android Authority is releasing thousands of applications every day which are useful in daily life. These apps are especially developed for Android Smartphones. These apps are of different categories such as Gaming, Entertainment, Puzzle, Education, Action and many more. These different categories of apps are useful in different ways. Apart from these, Android has designed the apps to provide…
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New Media and Marketing
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eMail Marketing is broken
22 May 2013 | 1:47 pmI have spent the last two days unsubscribing to a wide range of emails from retailers, business to business marketers and market research companies. What I have found is that the system is very broken and a lot of organizations are in violation of the law because opting out of their email marketing does not stop the endless flow of irrelevant emails. I am too busy during the day to read the important emails that I receive and don’t have time to read all the email that I get. My wife and I usually delete a lot of email first thing in the morning because there is just too much and too… -
Whatever happened to marketers who could think ?
22 May 2013 | 4:56 amCan we just stop with the information data overload on the Internet and get back to marketing basics ? Data is great and I love a good Power Point deck as much as the next person but just think of the total amount of hours we spend every year preparing great looking presentations versus the time we could be spending watching and listening to our audience(s). All over the Web there are stories about the explosion of mobile and of course marketers are rushing to interrupt consumers on their mobile devices even though consumers don’t want to be interrupted. Recent data from Nielsen… -
The relationship between data and marketers
21 May 2013 | 4:59 amIt’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data can only tell you so much and can often send you in the wrong direction. There is no replacement for leaving your desk and getting out into the field to listen and watch how your audience chooses to interact with your brand and products. Last week I was talking to a manufacturer of high… -
When was the last time you saw a woman checking a product with her smartphone ?
20 May 2013 | 5:01 amI went to Target and came out just with the stuff I needed said no woman ever ! Target is a very good retailer and understand the art the merchandising to their audience. I had the chance yesterday, at two different Target stores, to watch some shoppers and I didn’t see one person using their smartphone to compare prices or look up information on products. The idea that people are going to use their smartphones for most of the products they purchase is myopic in its thinking. Have you ever used your smartphone to compare prices on a product or get more information ? The answer… -
Multichannel marketing is not new
19 May 2013 | 6:43 amThe biggest fear for marketers right now is not budgets, it’s how to implement a multichannel marketing strategy and determine which marketing channels produce the best ROI. Along with big data multichannel marketing is becoming more of a buzz word than a reality. However when ideas become complicated it’s best to simply the thesis so that organizations can better understand and implement them. Here is my definition of multichannel marketing and what marketers should be doing to leverage this idea. First let say that “multichannel marketing” is not new, in fact…
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Modern-Day Cicero
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Pinterest Introduces Rich Pins for Businesses to Drive Purchases
20 May 2013 | 5:57 pmPinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today. Instead of just linking back to the pin’s origin, each new Rich Pin will provide users additional information about that item aimed to better put them in a position to make a purchase. There are three different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands: Product, Recipes, and Movies. Read my full recap post at Social Fresh: http://socialfresh.com/richpins/ -
B2B Brands Should Give App.net a Try (for Free)
15 May 2013 | 4:09 pmLast August I signed up for App.net, the social network created by former iMeem CEO and serial entrepreneur Dalton Caldwell and a bunch of other really talented people. Within a few minutes of using it I discovered a great community of brilliant, tech-focused minds who congregated on the site to connect about building. Soon after joining the site’s first wave, I saw the community start to evolve with hackdays, community contributed projects designed to build the network, and I found myself learning a lot about how the internet is built. While App.net hasn’t really gained momentum… -
Bluth’s Banana Stand Takes over NYC and Seamless
13 May 2013 | 12:36 pmThere’s always money in the banana stand… Photo via Alana Edmunds ‘Bluth’s Original Frozen Banana’ running a promo on Seamless with a delivery minimum: $250,000. The Banana Stand is only temporary, one of the popular long-running jokes from the show Arrested Development, which is currently running a number of promotions for the series’ reboot on Netflix, including the actual stand above. -
Stream the new Daft Punk Album “Random Access Memories” Right Now!
13 May 2013 | 12:25 pmJust released today as a special stream, Daft Punk’s new album Random Access Memories is available now to preorder, and drops on May 21. To stream, click the link below, then click “view in iTunes” on the top left next to Daft Punk, then hit “play” on the cover art. STREAM DAFT PUNK - RANDOM ACCESS MEMORIES -
Offerpop Capitalizes on Wildfire’s Downfall in New Banner Ads
25 Apr 2013 | 11:14 amLooks like Offerpop is wasting no time in responding to the news this week that Google’s Wildfire Department was shutting down the one-off version of their social promotion builder. I was checking out an article online and noticed this meme-styled banner ad, with Wildfire branding pretty prominently featured as part of the joke. ICYMI – Here’s the official word from Google on the closing of Wildfire’s standalone campaigns. We want to do all we can to poise our customers for success when they begin using Wildfire. So that we can better focus on doing that, we’ve…
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Seven Waves Marketing
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Writing Tips for the Small Business
2 May 2013 | 7:49 amWant more web and foot traffic? Create new content Writing tips for the small business – my top 10 list. Every business should have a blog – it’s the best way to let others know about all the improvements, new products and services you offer. The blog or website should be the hub of ALL your marketing efforts – not Facebook. Of course you want to share on Facebook, but what if there was a service interruption and you lost everything there? Think of writing about your business just like the popular game WORDS with friends - make it a conversation! Here are… -
Power of Influence has Moved to the Web
28 Feb 2013 | 5:43 amThe Benefits of Blogging. Power of Influence has moved to the web. It’s clear we are no longer solely influenced by rock stars, TV shows and hollywood. According to Mark Schaefer, “Content that moves is power.” He calls it the 7th weapon of influence, referencing his book, Return on Influence. He is also the author of Born to Blog. Mark recently spoke at the Solo PR Summit, where he said, “Influence has been democratized – it’s no longer where you went to school or where you live.” Yes, this means that everyone or every business can now have a… -
Seven Reasons why Email Marketing Still Works
15 Jan 2013 | 9:57 amEasy Promotional Tools Email is a common denominator for getting the word out about your products and services and should be part of your primary marketing strategy. According to Silverpop, “Click through rates are still higher than online advertising.” That’s 3.1 percent average click through in the U.S., according to their 2012 study. So in practical terms, if you build a list of 10,000, then you’ll likely have 1,500 people open your mail and around 300 click to your promotion. So many small business owners are still sitting on the sidelines wanting to create or upgrade… -
Help – My Employees are Always on Facebook!
15 Nov 2012 | 7:03 amIs Facebook a Time Waster? A friend of mine recently asked how he could get his employees off of Facebook. Yes, this is while they are working on his payroll. Apparently he has the technology to monitor the sites visited on his company PC’s, and social media seems to be the speed bump for productivity in his office. Is Facebook a time waster or can it be productive? So I turned it around and asked how he could channel the energy and enthusiasm of his employees to help him market his business on Facebook? This approach may offer a win/win environment rather than implementing… -
Two Women and a Warehouse
24 Oct 2012 | 11:56 amThe post Two Women and a Warehouse appeared first on Seven Waves Marketing.
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Katie Leimkuehler
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Harnessing the Power of Images in Social Media
20 May 2013 | 8:22 amEveryone will take a moment to look at photo or image they almost can’t resist. Mainly for two reasons: they know it won’t take up much of their time and they’re instantly intrigued. The power of images has been around since the days newspapers were able to capture horrific and touching moments, but now we are the creators of those moments. Image sharing is one of the fastest growing social media channels today. Image-based communication that is able to tell a story in a quick picture has been growing since the launch of Instagram and Pinterest which focuses only on taking and… -
The Rising Influence of Social Media on the Movie Industry
23 Jan 2013 | 10:08 amThe days of buying billboards and print ads are quickly fading in the movie industry. Viral social media campaigns are becoming the new and best marketing strategy for the movie biz. And just how is the industry taking advantage of this? One of the best tactics they’ve nailed down is creating anticipation and hype of a movie nearly a year in advance. Not to mention social media drastically cuts the cost of advertising and fuels constant communication. There have been a few movies that have capitalized on social media marketing resulting in big box office numbers. The Hunger Games is one… -
How Social Media is Changing the Publishing Industry
12 Nov 2012 | 8:13 amThe days of having a book in your head and never seeing in print are long gone. Any, writer or author can now bring their book to life with self-publishing and a viral social media campaign. Many people believe the publishing industry is dying, but it’s not the game is just changing. Social media has now given a voice to so many authors who’d never stand a chance against giant publishers. While writers need a pen in their right hand, they need social media in their other hand—it’s the best free marketing tool out there and it has revolutionized the publishing industry. Publishers… -
How to Manage Your Personal Brand on Budget
15 Oct 2012 | 10:22 amDid you know that there is 1 billon names searched in Google every day? There is no denying that managing your online presence is critical whether that’s for job hunting or building up your business credibility—what people find when they search for you can change their perception of who you are. So what if someone has your same name and a bad reputation? Or what happens if those college drinking photos surface? Well, now there is a way to control your Google search results that you can afford. BrandYourself was started after one of the co-founders, Pete Kistler, couldn’t land an… -
How to Find a Job Using Twitter
24 Sep 2012 | 10:02 amI’ll admit Twitter isn’t the first place most people are going to start to job hunt, but that’s also why it’s a great place to look. Unlike, LinkedIn where everyone is searching for a job or to connect with people hoping to score them a job, Twitter offers you a chance to connect with jobs not posted on traditional job sites like Career Builder or Monster. Why is this a benefit? Because you’re not always competing against thousands of other applicants that massively apply to jobs at random. There are also two big bonuses to job searching on Twitter: You’ll immediately get in…
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The World of Social Media and Entrepreneurship, just a click away
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Enhance your personality like never before with the best Facebook covers
29 Apr 2013 | 3:04 amFacebook Timeline Cover has been a recent innovation. This change is attributed as a part of exercise related with the periodical changes which Facebook undergoes. Facebook cover photo is indeed a large horizontal photo which is denoted at the top of the page as it consist a gist of your profile. Hence, it gives an easy way for others to get a sense about you. Importance of Facebook cover It is done in order to ease the never ending list of users to use their Facebook profile easily. Hence, it won’t be an exaggeration to say that now operation, organizing as well as maintaining the profile… -
23 Mar 2013 | 11:11 am
23 Mar 2013 | 11:11 amFor newbies and regulars , its a great opportunity to get something free for making business online. What if you get free domain and hosting to start your new business, here is the initiative from Google and intuit to provide free resources to make your business online, get more interaction and business with no work and no payment. Free domain and hosting Simple drag-and-drop style, no HTML coding experience or etc… Free for one year and $4.xx thereafter , what you need is simple google accont. You get 30 days of online chat support free of charge Related Blogs -
Acura RL : 2013
15 Oct 2012 | 2:04 pmThe anticipated expose of the replacement for the Acura RL has actually finally made its very first at the 2012 New York International Car Program. The all-new Acura RLX will certainly make its manufacturing very first in early-2013, as a 2014 design year, providing Honda’s privilege schedule ahead beginning in 2014. Acura officials verified that the replacement for the RL would certainly debut at the 2012 New York Automobile Program in April prior to going on sale prior to the end of the year as a 2013 style. Everybody started questioning precisely just what was in the shop for the… -
Acura TL : 2013
15 Oct 2012 | 1:59 pmThe all brand-new Acura TL is prepared to show up for the year 2013. It is going to see only slight modifications and will certainly follow the 2012 style. 2013 Acura TL includes heated front seats with natural leather cushioning along with wireless network mobile phone link. It additionally includes a navigation system, weather condition notifies, and audio system. The all wheel drive very auto is a game changer as stated by Acura’s moms and dad business, Honda. After the release of its principle model at 2012 Detroit Car Program, the car came to be the most discussed ideas of the… -
How to Use Twitter’s New Header and Discover Tab Features
15 Oct 2012 | 1:04 amYou need to maintain an exciting online presence to keep up with those Jones, right? The old adage is no different when it comes to the hottest social networks – only the competition’s a whole heck of a lot more fierce. That explains why you see so many new features pop up on Google+, Facebook, Twitter, and other big shot social networks on a seemingly near-weekly basis. In fact, just a few days ago, Twitter overhauled its platform yet again with some awesome new features designed to keep things edgy for users. Good news, Twitter lovers – they rock. The big winners are the new header…
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Through the Islander's Prism
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En Marge d’une Fête du Travail 2013 sans Travaillistes…
27 Apr 2013 | 11:47 pmRéflexion sur la Fête du Travail à l’Île Maurice, en 2013 Un Labour Day sans le Labour Party, ça va faire bizarre, non ? La fête du Travail sans les Travaillistes, c’est comme une omelette sans œufs, non ? C’est comme un rhinocéros sans cornes ! Bizarre oui, mais prévisible définitivement ! L’impopularité du gouvernement à majorité travailliste, justement, [...] -
About Fame…
27 Apr 2013 | 8:52 pmFame comes with what you do, not with what you project to do! The rest is nothing but Castles in the Skies. -
Viols et Châtiments
27 Apr 2013 | 8:16 pmMAURITIUS, L’ÎLE MALADE : ( ARTICLE PARU DANS LE MAURICIEN | 25 AVRIL, 2013 – 15:05 | PAR ALAIN BERTRAND Trois viols sur des femmes du troisième âge, rapportés en 24 heures, c’est mauvais signe… un mauvais signal quant à la santé morale de notre tissu social. A ce rythme, nous atteindrons très rapidement la zone rouge qui nous mettrait dans [...] -
Reflecting on Another Mauritius
27 Apr 2013 | 8:03 pmMy Mauritius is definitely not theirs! I read that sometime last week that 250 mentally handicapped young Mauritians will be denied free education as from January 2014. I wake up almost every morning, since then, with that DAMNING thought banging in my head! In fact, I can’t sleep well… 250 most vulnerable of our citizens [...] -
Plaine-Verte Police Station, vive les informations erronées...
27 Apr 2013 | 7:30 pmReblogged from Good Morning Mauritius: L'étroite collaboration entre la police et les journalistes ne date pas d'hier. Pourtant, aujourd'hui, une partie de l'île Maurice encore pourvue de toute sa conscience remet en question les pratiques des limiers, notamment à la Plaine-Verte Police Station. L'annonce du décès d'Amina Faris, SDF réputée dans la localité, a eu [...]
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askthetipster.com
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What Would You Do If Money Were No Object?
21 May 2013 | 11:50 pmWhen we were children, to most of us the World was a happy place, a place of excitement and discovery. When we started to grow into Adulthood, life got more serious, we were taught to become “responsible” We learnt that throwing ice cream at your sister was “wrong” and that leaving marbles on the stairs for people to trip over was well, downright dangerous. Instead of making our own laughter, we learnt control and we modeled those around us. As we learnt, we learned more to “conform” to society and to “fit in” with others.. We leaned that our… -
How To Get Your First Million Dollar Idea
9 Apr 2013 | 12:09 pmFail quickly and fail forward… In other words, learn what doesn’t work fairly quickly and keep moving forward, you have plenty of time to rest, when you die. You don’t have time to ponder what might have been. You don’t have time to think about the ideas that didn’t work. You don’t even have time to think about the ideas that you thought of, but someone else turned them into a million dollar idea. How To Create A Million Dollar Idea Start by finding answers to problems. People are in pain. Find BETTER solutions than what’s already out there at the… -
How To Blog Like A ROCKSTAR
25 Mar 2013 | 7:04 amThe SECRETS of how to blog like a Rockstar are about to be unwrapped, so listen very carefully, I want to tell you a story. A long, long, time ago, your mum or your dad would lay you in bed, you would snuggle up under the covers and then they would begin to tell you a wonderful goodnight story. You remember?, wow you’ve got a good memory. Well, i’m here to tell you that although you have got a little older, you and millions of others haven’t changed that much. Sure you may have facial hair now, (the men, I’m talking about), but do you know what?.. you, me –… -
RIP OFF Internet Marketing Scams
13 Mar 2013 | 4:27 amInternet Marketing Scams were once very common online, especially in the 90′s when many a “money club” was exposed as just another empty pyramid scheme. However with the advent of a new found integrity online, many dodgy Internet Marketers cleaned up their act and decided “truth is best”. This doesn’t mean that Internet Marketing Scams are a thing of the past – far from it, but many marketers now seem to be in the band of “integrity is best” and are producing quality products.. SO, why is the online marketplace changing and who set the… -
The SECRET To Getting Your Emails Opened & Read
9 Mar 2013 | 3:00 amOne of the things I learned in my early Internet Marketing career was to do things my own way. Be different. You really need to develop your own individual style, your own “Brand.” This is equally important when it comes to building your email list. Look at it from the point of view of your prospects. They receive dozens of emails from other marketers every week. Why should they even open your mails, let alone BUY from you? I mean let’s be honest. You spent time creating a great looking squeeze page for your prospects to opt in, right? You did a grand job on making your compelling…
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thetecnica
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6 Amazing Facts You Never Knew About Twitter (2013)
23 May 2013 | 8:35 pmSo you think you know everything about Twitter? I doubt and so does the results of the research conducted by Edison Research in which more than 1700 people aged 12 and above from America participated. The results have unveiled some surprising facts that most of us have never thought of. 1) Twitter... -
3 Things HTC Does Wrong
22 May 2013 | 12:05 pmHTC is known for making extremely good smartphones be it design or user interface. HTC is the only smartphone manufacturer that can come close to what is offered by Apple. The latest release from HTC is the HTC One. The company has spent all its forces to make this phone a success and HTC CEO... -
Codelobster- The Windows PHP IDE (Review)
22 May 2013 | 11:41 amWhat is Codelobster? Codelobster is a Windows based PHP IDE, whose center point appears to be to permit you to make sites and web requisitions with the minimum measure of safety conceivable. It has implicit uphold for things like WordPress and CakePHP, which I need to say is pretty stunning.... -
Can a 7 inch Tablet Replace Your Mobile Phone?
22 May 2013 | 4:03 amI generally do not share my encounters with the day-to-day technology with my readers on any of my blogs, but this one question is one of those that I wanted to get a mass opinion on. I recently bought a brand new Android Tab (with every latest feature you can think of including the calling... -
Make Android App Without Coding in Minutes using Android Smartphone
21 May 2013 | 9:47 pmApps are the most incredible feature or characteristic of smartphones. Your choice of smartphone is pretty much dependent on the type of platform and the number and quality of apps on that platform. But how about developing one of them. Well you would think that app development requires coding and...
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Rebekah Radice
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5 Powerful Pinterest Tools to Grow Your Business
20 May 2013 | 3:30 amAs the popularity of Pinterest continues to surge among business owners and marketers, knowing how to make the most of this tool is vital to ensuring your time (and money) are well spent. The developing shift to use Pinterest as an online marketing tool also requires that business owners learn how to use this social [...]The post 5 Powerful Pinterest Tools to Grow Your Business appeared first on Rebekah Radice. -
How to Set Up Your Facebook Page LIKE a Pro
13 May 2013 | 3:30 amFacebook offers any business, whether large or small, the ability to create and share content in a unique and meaningful way. You can become a friend who recommends products and services and a business that helps solve consumer problem. No matter the type or size of your business, updating your marketing strategy to include Facebook [...]The post How to Set Up Your Facebook Page LIKE a Pro appeared first on Rebekah Radice. -
7 Simple Tactics to Create Blog Content That Spreads Like Wildfire
6 May 2013 | 3:30 amOnce you have established your blog with consistent and relevant content, increasing your blog traffic is an important next step. In order to generate buzz and gain traction, you will need to boost your blog’s online visibility. It’s essential that you have a social media strategy as well as a consistent posting schedule and plan. To achieve this, a crucial element to increased blog traffic is your content. The post 7 Simple Tactics to Create Blog Content That Spreads Like Wildfire appeared first on Rebekah Radice. -
A Pinterest Analytics Getting Started Guide
1 May 2013 | 8:08 amPinterest recently launched their analytics product, an eagerly anticipated feature allowing personal and business accounts to track and measure the actions of their customers. While Pinterest has exploded with over 10 million U.S. monthly unique visitors, without accurate analytic intelligence, many marketers have been slow to embrace it as a viable component to their digital [...]The post A Pinterest Analytics Getting Started Guide appeared first on Rebekah Radice. -
Resource Roundup: How to Migrate Google Reader to Feedly
26 Apr 2013 | 3:30 amToday is the start of a new series that will highlight resources and tools designed to simplify the everyday management and monitoring of your social media efforts. Each one is something I use within my own business and will hopefully be a benefit in yours as well. I decided to begin with a fundamental tool [...]The post Resource Roundup: How to Migrate Google Reader to Feedly appeared first on Rebekah Radice.
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DEEP3R Social Media
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Customer Convenience on Your Website
14 May 2013 | 5:14 amCustomer Convenience on Your Website Is it really that important for a small business to saturate the Internet? More importantly, if and when customers can find you, does your website provide them with the solution they were searching for? When someone needs an expert to take care of something around the home or is looking [...] -
How to Choose A Web Designer
7 May 2013 | 12:00 pmHow To Choose A Web Designer Choosing a web designer can be a bit overwhelming today. There are an abundance of web designers out there, which can cause difficulty in choosing a good web designer. Why? Many folks have no idea what to look for in a web designer or even where to start. [...] -
5 Reasons Entrepreneurship Isn’t For You
1 Feb 2013 | 5:10 am5 Reasons Entrepreneurship Isn’t For You Entrepreneurship. Every year more and more hungry ex 9-5ers want to jump into the world of entrepreneurship. They get upbeat and excited about chasing the American Dream. Some invent products and others create service businesses. Entrepreneurship and small business is what our economy is built on right? Right. Even [...] -
Free For All – Photos You Can Actually Use
28 Jan 2013 | 4:53 amFree For All – Photos You Can Actually Use There is nothing more frustrating that doing what you love, and then having someone steal your hard work. Let me shed some light on a particular topic that hits close to home for me: the unauthorized use of photographer’s images. Being a photographer, I recently [...] -
7 Tips to Rock Your Social Media Engagement
23 Nov 2012 | 7:12 am7 Tips to Rock Your Social Media Engagement Social media engagement is very important in your overall social media strategy. I know this more so than the average user, since I just happen to be a social media strategist and manager. Over the last few months I had some good intentions for keeping up my [...]
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Rose McGrory Social Media Management
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Writing for social media
9 May 2013 | 2:47 amIf you’re creating written social media content for an organisation, one of the biggest challenges is getting the “tone” right. Conveying your message creatively requires a completely different approach to writing for other marketing materials – at least, it does if you want to make an impact with your audience. For this post, we’re going to use Twitter to illustrate, because it’s the most challenging platform in terms of creating great content; it’s noisy, busy, there’s a lot of competition for your target audience’s attention, and you… -
How often should I tweet for business?
11 Apr 2013 | 1:54 amAlmost every client we work with raises the question, at some point, of how frequently they “should” be tweeting, posting to Facebook or updating their other social networks. It’s another of those areas where there is some absolutely terrible advice doing the rounds (some of which we’ll share with you below) so an article here seemed to be called for! Tweets and Facebook posts – back to basics Hopefully, before you even think about tweeting or posting on your business Facebook page, you already have a strategy. You know who your likely audience are, and have… -
Social Media Courses are not all the same
13 Mar 2013 | 9:16 amA social media course is a social media course, no? Um…..No. In the last couple of months we’ve been particularly busy with social media training, as more and more organisations realise the value of developing in-house skills in this area. And I can confidently say, that even after years of putting together training materials, we have never delivered two sessions which are exactly alike. In the last few weeks alone, we have developed social media courses for the marketing team on a large event for young people, an NHS training and conference provider, and an author looking to… -
Take your business blogging to the next level
18 Feb 2013 | 1:37 amWe’ve written before about the benefits of business blogs, and why we’re big fans of getting a blog properly integrated into your website. Previously, the key benefits of blogging were keeping fresh content on your site, and providing informal insights into your organisation’s work and related topics. For most businesses, that was enough, and if they built a regular audience of readers who liked the “newsletter home” type of content, so much the better. That approach though tended to lead to what I call a “whimsical” posting style. So a typical… -
3 reasons you shouldn’t quit Social Media in 2013
11 Feb 2013 | 7:32 amA recent article in the (generally excellent) Forbes online has been doing the rounds in our Twitter timeline, giving three reasons for going cold turkey on social media. We’re not really convinced by any of them. So here’s our response to Maureen Henderson’s article (we would Tweet it to her, but presumably she’d never know). Social Media and self esteem Firstly, the article argues that using Twitter and Facebook is harmful to your self esteem and general mental health. We’ve written before about the phenomenon of social media boasting, and would agree that…
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Douglas Lim
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How My Business Grew Quickly to be Recognized as a BRW Fast Starter in 2013
27 Apr 2013 | 1:57 amTwo nights ago, I had the privilege of having my business Alyka being recognized as one of the top 100 fastest growing companies which are under 5 years old in Australia. I had the privilege of flying to Melbourne and receiving the award. Known as the BRW Fast Starters 2013, it is akin to the Forbes list in the US. So what did it take to qualify? The qualification involved having a business under 5 years old with a high growth in revenue from the previous year. My business came in at number 66 out of the top 100. It was just an honour to be there because of all those years of hard work had… -
Why Face to Face Networking Skills are Still Essential in a Social Media World
5 Apr 2013 | 8:51 amThere is no doubt that social media has changed the way the world works. No longer do we have wait for news to reach us, nor do we have to wait for friends to reply and while we're at it, we can easily get in touch with people all over the world and all in real time whether it be via text, images, video you name it! Social media has made it all possible. Social media has complemented businesses in that it now allows us to increase our brand awareness and as a method of lead generation. However, although it's great for connecting businesses with customers and individuals with other… -
How to Run a Facebook Contest
20 Feb 2013 | 6:27 amFacebook have very strict rules and guidelines when it comes to running contests on Facebook. The good news is that if you run your contest through a third party application and adhere to these guidelines, Facebook contests are a great way to engage with your fans, give something back to them and increase your fan base. So in this video, I run through how to set up a Facebook contest using a third party application called ShortStack. -
12 Twitter Tips to Increase Your Followers
20 Jan 2013 | 5:57 amThis guest post is by Carlo Pandian from Intuit QuickBooks bookkeeping software. Twitter is hugely useful for businesses. The micro blogging network gives you the opportunity to increase links to your website, provide information to the public and build your networks. You can also use it to share relevant information with followers, keep an eye on your competitors and provide an alternative customer service. When you start tweeting for business you will first need to find a way to add followers. It is never a good idea to buy followers as most of them will be false accounts, and Twitter… -
How to Add Apps to Your Facebook Fan Page
20 Jan 2013 | 5:29 amApplications are a great way of maximizing the effectiveness of a Facebook fan page. They allow fan page owners to engage and interact with their fans better and also to provide content and information. In this video, I run through how to add an application to a Facebook fan page.
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Timothy Carter
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4 Content Ideas That People Love To Share Via Social Media
15 May 2013 | 2:36 pmWhat’s the secret to getting people to hit that share or retweet button? What prompts people to want to go beyond looking and liking on to sharing? There are several types of content that generate more interest in sharing, all of which are tied to some human emotion. Here are four types of content people can’t resist passing on to others. 1. Educational Graphics Image via Flickr by VFS Digital Design People love to learn, but they want their education in small, visual, bite-sized portions. Infographics are the ideal way to get lots of interesting facts and information into a small… -
Stop It! 7 Ways You’re Annoying People on Social Media
13 May 2013 | 7:39 amSocial media is supposed to make us, well, more social. But if you’re annoying everyone you come in contact with, chances are you aren’t acting very sociably. You wouldn’t want to be committing one of the seven deadly sins of social media either. Here are the top things you should stop doing on social media like Facebook, and never, ever do again. 1. Posting Vague Statuses Image via Flickr by HarcoRutgers Do you ever post something like, “WTF?” or “this sux” with no explanation at all? Well, stop, because it’s annoying. If you have something to… -
10 Things To Do In Hawaii
7 May 2013 | 11:44 amAnyone who truly knows me, knows I love great coffee and the state of Hawai’i. You will find me occasionally writing here about Hawai’i and the Aloha lifestyle along with all things social and SEO. There’s so much to do and so much to see in Hawaii. I thought a top ten idea list would be fun to post (see the infographic below). But I also wanted to share some of my personal recommendations/resources for all things Hawaii. If you need to do some Hawaii Daydreaming, you can on Facebook. If you’re thinking about Hawaii, you can find great information about planning your… -
30 Ways To Promote Your Blog Posts
6 May 2013 | 8:02 amIf you’ve spent hours doing research, finding graphics, writing and revising your latest article, it would make sense you want to maximize its exposure in today’s social media world. Here are 30 ways to drive more traffic to your site for each of your blog posts. Now what do you think? Any of them you’ll implement for your next article? The post 30 Ways To Promote Your Blog Posts appeared first on Timothy Carter . -
Over 20 Ideas To Help You Create Content
3 May 2013 | 11:07 amThe fine folks at Copyblogger put together a fantastic collection of content inducing ideas when you have no idea what to write about. Content creation is not always easy. Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry. This happens to the best of us — even veterans who consistently produce quality content have their off days. Yet they continue to write. They may grumble about how hard it is to get going and create something solid,…
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24x7Social
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Can you buy “Marketing as a Service”?
21 May 2013 | 9:00 amDeciding on whether you can buy ”Marketing as a Service” (MaaS) depends on who you ask. However, the answer to the question is “Yes”. MaaS is a method for Marketers to reduce their “pain points” by outsourcing their marketing to industry professionals who know their company and industry. Providers of MaaS are current and proficient in... Continue Reading » The post Can you buy “Marketing as a Service”? appeared first on 24x7Social. -
Google Plus Establishes Itself as THE Collaborative Platform
20 May 2013 | 8:48 amGoogle Plus has been around a while now and those of us who were active users knew that something good was brewing. You could feel the excitement and it was great meeting others online that you couldn’t meet in any other way. But, the format also felt a little strange! Unlike Twitter, where were my... Continue Reading » The post Google Plus Establishes Itself as THE Collaborative Platform appeared first on 24x7Social. -
Marketing in the Future Will Use Automation (Infographic)
7 May 2013 | 5:59 amThe online or digital revolution has completely changed how marketing is done. Marketing in the future will use marketing automation as a competitive edge and technology will continue to have an even greater impact on marketers. So embrace this new technology and help your customers evolve to new heights! Marketing in the future is now.... Continue Reading » The post Marketing in the Future Will Use Automation (Infographic) appeared first on 24x7Social. -
You Gotta Add This to Your WordPress Site, Swiftype Plugin
4 May 2013 | 9:16 amThe Swiftype Search plugin replaces the standard WordPress search with a better search engine that is fully customizable via the Swiftype dashboard. This free Swiftype Plugin for WordPress makes searching your site’s content much easier and more relevant. Currently the WordPress search field will find articles and pages on our site based on the keyword phrase entered... Continue Reading » The post You Gotta Add This to Your WordPress Site, Swiftype Plugin appeared first on 24x7Social. -
Who Are Your Social Media Users? Survey Says!! (Infographic)
3 May 2013 | 9:15 amAs we go about engaging with your Social Media world, you may wonder the demographics of the Social Media users that you talk to everyday? So, I am sharing with you this great infographic created by the people at BufferApp.com. Enjoy! In late 2012, the Pew Research Center’s Internet & American Life Project surveyed social... Continue Reading » The post Who Are Your Social Media Users? Survey Says!! (Infographic) appeared first on 24x7Social.
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Better at Marketing
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So You Think You’re A Legitimate Online Writer
23 May 2013 | 9:13 amProve to me that you’re a writer. Were you thinking of being a guest blogger? A freelance author? Joining a team blog? You need to prove that you can do it, because talk is cheap. The best proof is the actual product: your writing. And the best way to showcase that writing is to take control of your online author persona. Your online writing persona is your way of providing proof. Proof not that you can write, but that you do write. Creating an online author persona is a kind of resume, something you can share with prospective blogs you want to guest for, or other freelance writing… -
The Luke Skywalker Guide to Quickly Becoming an Expert
22 May 2013 | 6:57 amAt some point or another, it will happen to you. You will be thrust into some type of situation where you will have to quickly learn how to be an expert at something you currently know little to nothing about. This can either be a source of sweat, tears, and gnashing of teeth, or it will cause you to thrive and even redefine how you think about yourself. Of course, there are many great characters throughout history and literature who were forced into these types of situations, but why not learn directly from the well-known story of one of our most beloved saber-wielding star fighter pilots,… -
Get More Blog Readers By Using Peer Review
20 May 2013 | 10:20 amEvery art school student is very familiar with the the reality of peer critique. Each project comes with an opportunity to hang your work on the wall and learn what your fellow students think. As an art student, walking away from one of these critiques in tears is considered a right of passage. This isn’t always the case for a blogger. As a blogger, peer critique is a foreign concept. We are used to writing, editing, and publishing very quickly. But what if we made peer critique a part of our normal blogging routine? Through the experience of peer review and critique, artists learn… -
Click To Tweet WordPress Plugin
14 May 2013 | 8:20 amCreate beautiful Click To Tweet boxes in your blog posts. Today we are proud to release a brand new Click To Tweet plugin for WordPress! You may have seen this plugin before as a regular feature on our own blog posts. Now, we are pumped to be releasing it for all of the world to use. The concept is pretty simple – create beautiful Click To Tweet boxes anywhere in your blog post. This WordPress plugin allows you to easily create tweetable content for your readers. Use pullquotes and custom messages inside the body of your blog post to highlight your content for the reader and make it simple… -
Be A Guest Blogger That Gets Invited Back
13 May 2013 | 9:46 amCongratulations! You’ve been invited to write as a guest author on someone else’s blog. But easy there, tiger! Before you start typing up that perfect guest post, there are a few things you will certainly want to learn first. Be a good houseguest. Writing for someone else’s blog is blog is kind of like visiting someone else’s house. You can’t just walk in, open the fridge, and start drinking straight from the milk container. You must play by the house rules. Blogging as a guest means that you must first get a lay of the land so that you are sure to offer the…
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Grow Socially
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Benefits of the Top 4 Social Media Networks
21 May 2013 | 3:30 amWith limited resources, many small and mid-sized companies are asking themselves, “What should be the number one social media outlet to pursue? Unfortunately, there is no easy way of answering this because each social site is so unique. They each provide their own benefits, and each business would be able to use and benefit from each of them in different ways. Here is a breakdown of how you can use each channel. YouTube: This requires low management maintenance. Whenever you create a video, you should upload it and share it with your audience in different ways. You can… -
Success through Onsite-Offsite Blogging
17 May 2013 | 11:05 amBusiness bloggers are always wondering … Am I accomplishing anything? How can I do better, really better? For super successful blogging, try an onsite-offsite strategy. It’s pretty simple, actually: Onsite, supplement your own blogging with high-authority, relevant guest authors Offsite, get your articles published on high-authority, relevant blogs Simple as it is, few companies implement this strategy. The three enormous benefits of onsite-offsite blogging: Vast improvement in SEO. When your articles are published on high authority, relevant blogs, you should be able to include a link… -
12 Ways to Incorporate Social Media into Events
15 May 2013 | 6:14 amIf you are attending or exhibiting at an upcoming event, be sure to prepare an online marketing strategy and plan for it. Whether it is a trade show or conference, events are a great opportunity to build brand awareness and promote your company online. There are many online channels you can use for event promotion, but we would advise you to begin with social media. Social media is a key resource for promotion and engagement, and by executing the following steps, you will set your business up for marketing success. Let’s first take a look at the promotional aspect… Before the… -
Do Promotional Products Still Work?
8 May 2013 | 6:18 pmSWAG. An acronym that means “Stuff We All Get.” But do people want SWAG? Do they really want all the stuff they get? While most people enjoy a bargain, and maybe some freebies on occasion, it’s debatable if customers want…well, to be honest, merely gimmicks and junk that will just add clutter to their homes or end up in the trash can. SWAG – Yes or No? The savvy small business owner needs to truly weigh the pros and cons of promotional products, and determine if they add or detract from the value of the business. Promotional products that actually add value to a customer’s… -
7 Tips You Need To Hear About Automated Marketing
1 May 2013 | 8:23 amYou likely have many of your marketing processes automated in an effort to connect with your prospects and move them through that sales funnel to the desired close. Ideally, your audience will see your messages via social networks, direct mail, internet ads and other forms of advertising. But showing interest is far from the start of your sales relationship. There’s still work to be done. People don’t want the hard close. They don’t want to be pushed. They want to be persuaded and courted. Here are 7 tips for automated marketing: Don’t rely on the software to create your content –…
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Rudi Gabriel Bedy - The Blog
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Looking for a Marketing Job in Germany? Then Jobportal and Stellenmarkt are words to look for.
20 May 2013 | 2:50 amMany of the Marketers don’t have a need to stay in a specific region or country, so they are quite flexible into moving when it comes to their career. And by landing here, you are most probably looking for a new Job opportunity in Germany. The title says it, you have been looking for Jobportal [...]The post Looking for a Marketing Job in Germany? Then Jobportal and Stellenmarkt are words to look for. appeared first on Rudi Gabriel Bedy - The Blog. -
More than a Presentation Resume of my professional life
20 Apr 2013 | 3:04 amOne week ago I was looking again on my online CV and found out that it is very impersonal and very focused on my professional life and nothing else. In the classic CV’s, you can not extract information about how the person is or what his/her past looks like. Neither can you see how he/she [...]The post More than a Presentation Resume of my professional life appeared first on Rudi Gabriel Bedy - The Blog. -
15 tools that may come in handy in your online life
31 Mar 2013 | 6:27 amIn time, I’ve came across many tools which I found very good or at least interesting because they were covering things that the popular tools didn’t. Some of the tools are for Web Analytics, some are for Social Media Monitoring, some are for website improvements and some are just for fun. Let’s get [...]The post 15 tools that may come in handy in your online life appeared first on Rudi Gabriel Bedy - The Blog. -
Online Campaign Plan – How it should look like
30 Mar 2013 | 7:13 amIt is a bit hard to do an Online Campaign Plan without having a template in place which helps you to keep things in order and to see the big picture. I am one of the guys who wants to put all the details in a document when possible and even have a complete presentation [...]The post Online Campaign Plan – How it should look like appeared first on Rudi Gabriel Bedy - The Blog. -
What is a workday without a bit of fun?
11 Mar 2013 | 12:59 pmI was thinking today what a workday would look like without a bit of fun. I immediately had a repulsion to that, imagining some workers doing their jobs like machines and then getting home tired and with no mood doing anything else but sleeping. Hard work in moments which request this is necessary, let’s think [...]The post What is a workday without a bit of fun? appeared first on Rudi Gabriel Bedy - The Blog.
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Malhar Barai
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SEO Trends for 2013 [Infographic]
23 May 2013 | 7:46 pmMalhar BaraiSEO Trends are ever changing. What worked in 2012 might not work effectively this year. We are almost in the middle of the year 2013 and I thought it would be a good time to revisit the SEO Trends for 2013. Over the last six month, I have worked on few of the strategies mentioned here and have seen almost 30% increase in my traffic. I am sure, you too would benefit by taking note of each of the following and re-working your SEO Strategies. SEO Trends 2013 Revisited 1. Quality of Content The recent Panda and Penguin updates still tells you to focus on Quality of Content. Share… -
5 Amazing Resources For Free Images
21 May 2013 | 8:02 pmMalhar BaraiFree Images!! Ha…I see your eyes light up. You have written some great content, but we know that it is incomplete without an image. Images have the ability tell a story and they form an integral part of the many articles we write. The web is a treasure trove of some beautiful images, but not all of these images are available for FREE. Though the challenge lies in finding the right images at the right price.At the highest level, they are classified as premium, freemium or free images. Before we dig into the resources for free images, here is the classification you should know… -
Top 5 Posts on Effective Pinterest Strategy – Week #20
19 May 2013 | 6:32 amMalhar Barai Pinterest has been gaining much importance lately.With nearly 50 million users and growing, you are looking at a great marketing platform and so you need an ‘Effective’ Pinterest Strategy. The beauty of Pinterest lies in its simple yet a very pleasing visual interface and so your Pinterest Strategy should involve a lot of visual element. Since Pinterest also supports videos, it’s a great way to showcase your video streaming prowess too! So this week was dedicated to finding some amazing articles that can help YOU build an effective Pinterest Strategy and get… -
Is Your Website Social Media Friendly?
14 May 2013 | 7:36 pmMalhar Barai This is a Guest Post by Anny Solway One of the best ways to enhance a company’s reputation, develop traffic, and improve search engine performance is to be sure that their website is social media friendly. This is because websites like Facebook and Twitter have really exploded due to one simple fact: people prefer old-fashioned word of mouth more than anything else. Here’s what we mean: You can see an advertisement on TV for a toothpaste and you might make a mental note to look for it the next time you go shopping. The reality, however, is that you are probably not… -
Top 5 Posts on Writing Stunning Headlines – Week #19
12 May 2013 | 7:33 pmMalhar BaraiAre you here because of the headline? Look at the images on the side. Newspapers headlines are the best way to learn the art of grabbing attention If you are here because of the headline of this article, I consider my job as half done, because it as caught you attention and that is what good headlines should do other than having great content. And in the other half, I am going to share few links that I feel are some very good articles on writing great headlines. I do see crafting headlines is an art, those articles have covered each bases very all. Here you go… Top 5 Posts…
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Big ProfileBig Profile
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How to use Instagram for your Brand
23 May 2013 | 8:06 amInstagram which got acquired by Facebook almost one year ago still continues to get millions of users everyday.The app has had no changes since the time Facebook acquired it. Instagram is an extension to your company’s social media marketing activities.Companies are no longer stuck with the usual “ Facebook” and “twitter”. They are making 6 seconds videos on Vine app uploading images… Continue reading →The post How to use Instagram for your Brand appeared first on Big Profile. -
Google+ Is Leading Social Tool for Local Search
9 May 2013 | 4:15 amAccording to recent research by Brafton, Google+ is now the local search leader in social media marketing. Every marketer worth their salt will be fully aware that Google+ is the only social network that offers clear benefits for SEO. Recent GlobalWebIndex data shows that the Google+’s user numbers have now exceeded Twitter which makes the… Continue reading →The post Google+ Is Leading Social Tool for Local Search appeared first on Big Profile. -
BIGprofile Sports 2000 Season Begins
24 Apr 2013 | 4:16 amWe’re excited to announce that the 2013 season of the BIGprofile Sports 2000 Championship kicks off at Silverstone this weekend it’s safe to say that we can expect another year of great racing. The BIGprofile Sports 2000 Championship is an annual motor racing tournament, which helps some of Britain’s best up-and-coming drivers develop their talents.… Continue reading →The post BIGprofile Sports 2000 Season Begins appeared first on Big Profile. -
Study on Twitter and UK TV Advertising in 2013 [INFOGRAPHIC]
8 Apr 2013 | 2:52 amThe team at our parent organisation Fast Web Media have been investigating the evolution of multi-screening in the UK and how the use of different social media call-to-actions are used by brands in their most recent advertising campaigns. The study consisted of analysing 50 recent television adverts from leading UK brands to see which companies are… Continue reading →The post Study on Twitter and UK TV Advertising in 2013 [INFOGRAPHIC] appeared first on Big Profile. -
Pinterest Business Tools: Improve Your Company’s Reach
26 Mar 2013 | 5:09 amPinterest has been growing in popularity recently, and it’s no wonder why: a few months back the company released Pinterest Business Tools, and recently Pinterest released its Analytics Tool, allowing business owners to track the popularity and reach of their unique pins. We wrote a guest blog walking users through the features of Pinterest Analytics… Continue reading →The post Pinterest Business Tools: Improve Your Company’s Reach appeared first on Big Profile.
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Baseline 21
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Everything Is Amazing And No One Is Happy
14 May 2013 | 10:12 amClose to two years after his death, I still see Steve Jobs being hailed as our generation’s DaVinci. To compare the two is utterly absurd to me. I don’t want to live in a world where technology replaces art and music as creative expression. Technology is what allows us to express creativity. It is the paint, the pencil, the guitar. It is a tool and a tool only. It cannot ever fully replace the soul that goes into true creation—autotune has taught us what happens to people who substitute technology for talent. With our phones and our laptops and our GPS navigation, we’ve eliminated the… -
Things To Know About Twitter’s New Vine App
28 Jan 2013 | 9:12 amLast week Twitter announced the addition of a new content creation app called Vine. This app allows users to create 6 second long video clips to share within the Vine network and live in the Twitter stream. These videos are a lot like the popular Gif animations that have taken the spotlight in the digital content space but creating them is a much easier and more enjoyable experience. There has been some early negative press about exhibitionists turning the new app into a way to spread mini-clips of porn, but let’s not let the few bad apples ruin a great new platform for the rest of… -
Hosting: Chicago Ideas Week #IdeasChat
21 Jan 2013 | 8:24 amBaseline21 is incredibly fortunate to have the opportunity to host this week’s #ideaschat. What is #ideaschat? Let’s take a step back and start with Chicago Ideas Week. What is Chicago Ideas Week? Chicago Ideas Week is a premier annual gathering of global thought leaders created to provokenew ideas and inspire actionable results. Our goal is to stimulate new initiatives and ventures, create new connections and collaborations, and establish a community of people who have the desire to achieve great things. How are we different? Many ideas-based events across the globe are… -
What Facebook’s Graph Search Really Means For Everyone
16 Jan 2013 | 7:39 amYesterday Facebook announced a new feature to the network called Graph Search. This new tool filters search results for users based on who they’re connected to and what’s being shared with them. For example: If I search for “Music my friends like” Graph Search will go through my friend’s information to see what they’ve listed (and possibly listened to via Spotify) as their favorite music. The fields of the search will include relationships like “friends” “family” or “my wife” and you can pair those terms with the elements… -
Surviving Digital Darwinism
14 Jan 2013 | 8:28 am“Digital Darwinism” is a term that has been popping up more and more. It’s a simple idea that basically pairs modern marketing through digital media with natural selection. To put it simply: Those who evolve will survive. It came across our path again this morning when we listened to an interview with Brian Solis and that motivated us to make sure all of you are on the same page. Like it or not, digital media has taken over. Radio has gone digital, television has gone digital, and even print has gone digital. (See Story On Newsweek’s Last Print Edition) What this…
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Social Media Optimization
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Using Social Media to Create A Basic B2B Marketing Strategy
20 May 2013 | 7:09 pmTweetWith the majority of the social media user base sharing personal updates, photos, and content, many brands sell themselves short when considering social media platforms for B2B business development. B2B marketing strategies on social media can be similar to B2C strategies, which have an end goal of qualified lead generation and expert branding as thought leaders. In addition, goals for B2B social media campaigns can include attracting top talent, finding investors, or receiving press and media coverage. Just like with B2C strategies, brands that utilize social media for B2B marketing… -
How LinkedIn Dominated a Decade
10 May 2013 | 11:44 amTweetIn internet years, 2003 seems like the dark ages. Myspace was being discovered by the general public, flip phones and Palm pilots were the “mobile space,” and today’s top startup founders were still in high school (some in middle school)! This week 10 years ago marked the launch of Linkedin – the world’s first social network exclusively for business professionals. Flash forward 10 years and Linkedin is a King in the socialsphere – 225 million members across the world, 26 office locations with over 1000 employees, and a list of marketing clients that makes up half of… -
Following the Tweeter: Using Twitter Analytics to Improve Your Social Media Presence
1 May 2013 | 3:34 pmTweetTwitter, although it only asks its users to post short messages of 140 characters or less, remains elusive to a lot of businesses with a social media presence. However, the website passed 500 million users last June, so the land of direct messages and retweets will become harder to ignore. By analyzing some basic statistics about your Twitter account and its followers, you can get a better grasp of who to follow and what to post on this site. Twitter doesn’t have analytics as accessible as the analytics for a Facebook page. Luckily, there are a bunch of sites that will give you the… -
How to Become a Social CEO
1 May 2013 | 9:57 amTweetFor brands of any size or reputation, the CEO is a key figure in driving the “voice” of the brand, not some shadowy figure head who signs the paychecks. In the era of social media, the hierarchy of all organizations becomes flat – executives are just as easy to research and learn about as summer interns. Even if your business is a small startup, and your CEO title is informal, you are endowed with a set of expectations that you need to be clear about to be successful. How can a CEO lead their organization to success while still being a man (or woman) of the people? -
Two Proposed Internet Laws You NEED To Know About
29 Apr 2013 | 9:46 amTweetAs the internet continues to grow and play a key part in daily life for citizens of the United States, calls for new laws to monitor and control web actions have risen. The opposition jumps at the chance to pick at the nature of the proposed laws, and explain that they are motivated by greed, fear, or misunderstanding by out of touch politicians. Lawmakers on the other side of the argument claim that as use of the web becomes more ubiquitous in real life, it should be regulated as any other communications hub should. At the moment, there are two major pieces of web-centric legislation…
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TabithaNaylor.comTabithaNaylor.com | Strategic Digital Marketing and Publishing Solutions
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Understanding Email Marketing Strategies
16 May 2013 | 3:50 amHow many promotional emails do you receive every day? And how many do you actually read or respond to? There are many marketers who do ... -
How to Utilize Video Effectively on Your Web Page
16 May 2013 | 3:41 amThe content on your site needs to be both dynamic and engaging if you want your visitors to come back over and over ... -
Social Media: The Lost Lamb of the Marketing World?
8 May 2013 | 1:15 amThere is no doubt that social media was a powerful marketing tool…several years ago. You would post a comment or suggestion on a site ... -
The Importance of Quality Website Content
7 May 2013 | 1:08 amRudyard Kipling may have said it best, “Words are of course the most powerful drug used by mankind.” With this in mind, you can ... -
Why PPC Advertising Works and Why You Should Use It
27 Apr 2013 | 7:22 amPay-Per-Click advertising, or PPC, is one of those marketing techniques that work, however many people scratch their heads at the exact reason why. The ...
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Social Media Ltd
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Mobile challenge for decade-old LinkedIn
14 May 2013 | 3:39 amWe can hardly believe it either, but LinkedIn is ten years old. It’s hard to imagine how people kept tabs on their friends and colleagues’ careers before LinkedIn came along and made our CVs public. LinkedIn became largest professional networking site in the world in 2003, and it now has over 200 million members. We [...] -
Google Glass won’t feature ads
30 Apr 2013 | 9:34 amIt’s a mind-blowing prospect already – computer glasses. But one reassuring piece of news recently broke regarding Google Glass: they won’t have advertising. At least not to begin with. Google’s goggles are slated to hit the market in 2014, and in anticipation the company recently released its guidelines for app designers. As expected, the computer [...] -
The UK spends 62 million hours a day on social networks
18 Apr 2013 | 7:22 amPeople in the UK spend over 62 million hours a day on social networks! That’s an average of over an hour a day spent on Facebook and Twitter alone, according to new research by OnePoll. We spend marginally more time on Facebook than Twitter – 34 million hours compared with 28 million. But either way, [...] -
Businesses feel the benefits of social media marketing
10 Apr 2013 | 4:50 amOne misconception about marketing on social media is that supposedly anyone can do it. Throw a link up to your brand’s page on Facebook or hashtag the hell out of your latest product on Twitter and wait for the clicks to come rolling in. But it’s not as easy as that. And business leaders are [...] -
Why are Google ads getting more hits?
4 Apr 2013 | 3:38 amThe answer could be, of course, that we’re getting better at our jobs. That’s what we keep telling ourselves, and there is certainly some truth to it. But if you want to know why pay-per-click (PPC) ads are getting not just a few but way, way more clicks on Google than two years ago, [...]
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LiveWorld - Social media marketing - Social marketing management » The Blog
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5 tips for managing customer relationships through social
9 May 2013 | 11:40 amWhen it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it. Here is a short list of best practices to join and develop online [...] -
#WOMMAChat Tweet Chat Round Up
3 May 2013 | 5:46 amYesterday, LiveWorld participated in WOMMA’s (Word of Mouth Marketing Association) tweet chat (#WOMMAChat) on Twitter. WOMMA is the official association for marketers dedicated to word of mouth marketing and social media, and produces fantastic resources for this community. This includes the upcoming WOMM-U conference, where LiveWorld’s Director of Social Strategy and Content Programming, Mark Williams [...] -
WOMM-U May Preview: Chat with Mark Williams
3 May 2013 | 5:07 amWOMM-U May 20-22, 2013 Preview: Chat with Mark Williams WOMM-U team sat down with Mark Williams, Director, Social Strategy and Content Programming at LiveWorld to talk about his upcoming workshop on Storytelling: The Next Wave of Engagement. 1- Please provide a brief description of your session? Mark: The session will very briefly state the [...] -
Storytelling: The Next Wave of Engagement
26 Apr 2013 | 5:42 amby Mark Williams, Director Social Strategy and Content Programming Social Media is evolving and storytelling is going to be the next great tool to engage customers. Most of today’s content strategies involve publishing hundreds of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces [...] -
Using Social Media to Grow Your Event
22 Apr 2013 | 9:31 amWhile event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and [...]
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LKR Social Media
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3 Online Tools You’d Have To Pry Out Of My Cold, Dead Hands
23 May 2013 | 8:00 amWe love sharing our favorite tools whenever we get a chance. There is nothing like a great user experience, simple and clear layouts and super customer support. Whether you are looking to communicate with your team, mark off your completed projects or schedule out social media, we’ve got you covered. Here’s a review of some... [Read More]3 Online Tools You’d Have To Pry Out Of My Cold, Dead Hands is a post from: LKR Social Media The post 3 Online Tools You’d Have To Pry Out Of My Cold, Dead Hands appeared first on LKR Social Media. -
“Help! There’s Nothing Happening on My Facebook Page.”
21 May 2013 | 8:00 amIs your Facebook page a little . . . . um . . . shall we say “shabby chic”? Have you ever avoided posting a question on your wall just because it’s just too embarrassing to see silence in response? Have you ever avoided sending someone to your Facebook page because the amount of likes... [Read More]“Help! There’s Nothing Happening on My Facebook Page.” is a post from: LKR Social Media The post “Help! There’s Nothing Happening on My Facebook Page.” appeared first on LKR Social Media. -
Can You Afford the Leap From Employee to Entrepreneur?
20 May 2013 | 8:00 amStarting a business is a massively exciting time. You’re working harder than ever, turning plans into actions, and serving the world with your talents. However, unless you’re launching the latest, VC-funded tech company, you probably have a day job. After all, you need a little cash to keep you going while you wait for your... [Read More]Can You Afford the Leap From Employee to Entrepreneur? is a post from: LKR Social Media The post Can You Afford the Leap From Employee to Entrepreneur? appeared first on LKR Social Media. -
5 Blogs You’ll Wish We Had Mentioned Sooner
16 May 2013 | 8:00 amI love blogs. Business, travel, lifestyle: you can find every shape of content on the planet with the right link. But I’m just like most of my customers: I need about 15 extra hours every week to stay on top of all the great blog posts constantly being published. So I have to limit myself.... [Read More]5 Blogs You’ll Wish We Had Mentioned Sooner is a post from: LKR Social Media The post 5 Blogs You’ll Wish We Had Mentioned Sooner appeared first on LKR Social Media. -
Read This Post to Start Seeing Results in Your Business
14 May 2013 | 9:15 amPeople ask me these 3 questions a lot… How long does it really take to get your business started? When do you get to see if what you’re doing will actually work? What was the one thing that really made an impact on your business? And I see the disappointment in their eyes when they... [Read More]Read This Post to Start Seeing Results in Your Business is a post from: LKR Social Media The post Read This Post to Start Seeing Results in Your Business appeared first on LKR Social Media.
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Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver
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Geek Chic: Lessons From The Microsoft Fashion Show
22 May 2013 | 7:00 amLessons From The Microsoft Fashion Show When the words “fashion show” come to mind, you probably don’t think of Microsoft. After all, technology and fashion are two entirely different worlds, right? Wrong. Recently, Microsoft had it’s 6th fashion show called Geek to Chic by partnering with Bloomingdale’s as a way to raise money for charity. Below we’ll outline how →The post Geek Chic: Lessons From The Microsoft Fashion Show appeared first on Developaweb. -
Change Is Good: 3 Tips For Keeping Your Content Fresh
19 May 2013 | 7:00 am3 Tips For Keeping Your Content Fresh When was the last time you updated your website’s content? Honestly? It’s probably been a while and you keep meaning to get around to it. Well, now is the time. Your website’s content is what makes it complete – the heart of the whole thing. So take some →The post Change Is Good: 3 Tips For Keeping Your Content Fresh appeared first on Developaweb. -
Pin Pandemic: 3 Ways To Use Pinterest For Business
18 May 2013 | 7:00 am3 Ways To Use Pinterest For Business When we think of social media giants the first two that come into mind are Facebook and Twitter. And the fight to be in the top three is non-stop but for a while now, the position has been held by the popular website and app called Pinterest. This →The post Pin Pandemic: 3 Ways To Use Pinterest For Business appeared first on Developaweb. -
What You Need To Know: Shoppable Channel Basics
17 May 2013 | 7:00 amShoppable Channel Basics Sure, those ads right before a YouTube video can be annoying – but admit it, you might not have found out about some products or services otherwise. Now YouTube is taking things a step further for when you actually like something you see and want to buy it – introducing the first →The post What You Need To Know: Shoppable Channel Basics appeared first on Developaweb. -
Google Update: 3 Ways To Prepare For Penguin 2.0
16 May 2013 | 7:00 am3 Ways To Prepare For Penguin 2.0 By now, everyone with a website – especially businesses – should be familiarized with Google’s search engine algorithms names Panda and Penguin. These algorithms demote websites that use faulty SEO practices and try to cheat their way onto the first page of search engine results. Now, Penguin 2.0, →The post Google Update: 3 Ways To Prepare For Penguin 2.0 appeared first on Developaweb.
