Social Media Marketing

  • Most Topular Stories

  • Creative Ways on How to Get Facebook Likes

    Social media optimization
    22 Jul 2014 | 4:09 am
    If you are looking for ways on how to get Facebook likes then you need to be creative in your strategies in order to standout from the rest. Take note that there are now millions of internet marketers like you, as well as big brands and top companies doing the same thing too. While there are billions of Facebook users around the world, there are millions of marketers and businesses fighting to get the attention of the majority of the users for the advantage of their businesses. If your techniques are no different from the rest, then you will only capture just a handful of people to check out…
  • 7 Email Opt-in Tips That Improve Conversions

    ZD Design Agency » Blog
    Todd Meisler
    25 Aug 2014 | 11:17 am
    Okay guys, here we go… I am sharing 7 tips that we use to improve conversion on landing pages and squeeze pages to get opt-ins and new leads. First, I want you to know that, from my experience, nobody will buy or opt-in for crap. Your offering needs to be good, good enough to make you opt-in. Keep this in mind as we continue. I believe your emails are the little pots of Gold that you have in the safe of your business, if they are segmented and fresh, even better. Really, your emails are much more valuable than you would think, and will be more so in the future. Many of these ideas below are…
  • Presentation Design 101

    Scott Schwertly
    28 Aug 2014 | 5:00 am
    Great presentation design is all about simplicity: long gone are the days of layered, pixelated clip art and fourteen columns of bullet points. Instead, it’s about rewarding your audience with visual harmony and minimalism. Looking to update your presentation design from the 90’s? Here are a few tips: 1One Idea Content is the backbone of your slides, but that doesn’t mean it needs to carry the design weight. Keep things simple by only using one main idea per slide, preferably expressed in 6-10 words. Not convinced? Consider that the average person only reads 20% of the text on a regular…
  • 4 Ways to Use Images as a Background in your Design

    Poppie Pack
    26 Aug 2014 | 5:00 am
    Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design. How to apply effective techniques to images to create backgrounds Design is about stretching your creative wings, so keep them moving by applying filters and original…
  • Font Pairing Like a Pro – Part Two

    Poppie Pack
    18 Aug 2014 | 11:21 pm
    Have you been playing with your font pairings and want to know which ones make harmonious duos? Ensuring your typefaces complement each other is a vital part of design. In a follow-up post to our most popular Canva post ‘Font Pairing like a Pro,’ we give you some more creative and super effective font pairings to use in your designs. To ensure you are familiar with the words used in this guide, we have included a new glossary with some feature terms from within this post. 1 Cool and Cute Yellowtail, Roboto Condensed Regular + Bold Yellowtail eludes a playful energy, a…
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  • Presentation Design 101

    Scott Schwertly
    28 Aug 2014 | 5:00 am
    Great presentation design is all about simplicity: long gone are the days of layered, pixelated clip art and fourteen columns of bullet points. Instead, it’s about rewarding your audience with visual harmony and minimalism. Looking to update your presentation design from the 90’s? Here are a few tips: 1One Idea Content is the backbone of your slides, but that doesn’t mean it needs to carry the design weight. Keep things simple by only using one main idea per slide, preferably expressed in 6-10 words. Not convinced? Consider that the average person only reads 20% of the text on a regular…
  • 4 Ways to Use Images as a Background in your Design

    Poppie Pack
    26 Aug 2014 | 5:00 am
    Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design. How to apply effective techniques to images to create backgrounds Design is about stretching your creative wings, so keep them moving by applying filters and original…
  • Featured Blogger: Interview with Kevan Lee of Buffer

    Peg Fitzpatrick
    25 Aug 2014 | 5:00 am
    Kevan Lee is one of the remarkable bloggers at the Buffer blog that we love to follow. He writes comprehensive articles on a wide variety of topics that keep the Buffer readers coming back for more. We thought we’d interview him and find out how he does it! 1Tell us a bit about yourself and what you do. I have the privilege of creating awesome content for my favorite social media tool, Buffer! I write three to five articles per week for our social media blog and for our culture/productivity blog, I manage our email marketing, and I share updates to our social media accounts. 2How did…
  • Supercharge your Visual Marketing with Instagram – Part 1

    Salman Aslam
    21 Aug 2014 | 5:00 am
    Is Instagram part of your visual-content marketing strategy? It should be, because 2014 is named as the “Year of Visual Content” and not only is Instagram a visual social platform, it also provides the tools and capacity for brands to create visual content for storytelling. Instagram is a close-knit community which is growing rapidly and has crossed 200 million users, with 70% of the users who log in daily, which provides a huge user base for marketers to reach and connect with. In a study by Forrester Research on how users interact with brand’s social-media posts, it…
  • Font Pairing Like a Pro – Part Two

    Poppie Pack
    18 Aug 2014 | 11:21 pm
    Have you been playing with your font pairings and want to know which ones make harmonious duos? Ensuring your typefaces complement each other is a vital part of design. In a follow-up post to our most popular Canva post ‘Font Pairing like a Pro,’ we give you some more creative and super effective font pairings to use in your designs. To ensure you are familiar with the words used in this guide, we have included a new glossary with some feature terms from within this post. 1 Cool and Cute Yellowtail, Roboto Condensed Regular + Bold Yellowtail eludes a playful energy, a…
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    PR Company

  • A passion for fashion with Stephanie Said

    31 Aug 2014 | 12:07 am
    I have been desperate to put this post live and after finding out Stephanie was in the Australian Financial Review on Friday, I think she truly demonstrates her passion and motivation to make a unique jewellery business a... Read More
  • Social Sydney 2014

    27 Aug 2014 | 4:09 am
    Back in 2013, I was given the chance to report on behalf of Nokia at Social Media Week in Mumbai. This year I’m in Sydney and Social Media Week is taking place from September 22 – 26, 2014.... Read More
  • Interview | Bobs Buckets

    16 Aug 2014 | 11:10 pm
    Q 1: What is Bobs Buckets? A: Bobs Buckets is a new unique tie dye fashion start-up located in Sydney. We specialise in providing a range of high quality, hand painted tie dye items including bucket hats, beanies,... Read More
  • Free Shit You Get At A Conference

    8 Jun 2014 | 2:05 am
    I attended the Mumbrella 360 conference in Sydney last week which was insightful, entertaining and very engaging
  • Feeling Vivid?

    1 Jun 2014 | 3:00 am
    Vivid is currently taking place in Sydney and it's definitely worth checking out. The event runs from the 23rd of May to the 9th of June and it is a time to witness Sydney lighting up in a way that you have never seen it before.
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    ZD Design Agency » Blog

  • 7 Email Opt-in Tips That Improve Conversions

    Todd Meisler
    25 Aug 2014 | 11:17 am
    Okay guys, here we go… I am sharing 7 tips that we use to improve conversion on landing pages and squeeze pages to get opt-ins and new leads. First, I want you to know that, from my experience, nobody will buy or opt-in for crap. Your offering needs to be good, good enough to make you opt-in. Keep this in mind as we continue. I believe your emails are the little pots of Gold that you have in the safe of your business, if they are segmented and fresh, even better. Really, your emails are much more valuable than you would think, and will be more so in the future. Many of these ideas below are…
  • How to Schedule Facebook Posts in 7 Easy Steps

    Emily Nguyen
    13 Aug 2014 | 1:55 pm
    Do you want to maximize your time on Facebook? Of course you do! This article explains How to Schedule Facebook Posts IN ADVANCE! Schedule your whole week’s facebook content in one sitting so that you don’t have to worry about posting anything for the rest of the week! Utilize the rest of your time to engage  with others on Facebook or creating ads. 1. Create your post. Put some thought into it and create valuable content! For the sake of example, we are going to schedule a photo and a text caption. Feel free to post whatever you want: a status, photo, link, video, or event. Be sure to…
  • 5 Simple Design Tips for Landing Page Optimization

    Brendan Steele
    15 Jul 2014 | 2:39 pm
    A landing page is different from other web pages because of one defining factor. It is designed to sell one thing. Whether it’s a product, a subscription, or a free e-book download, the only thing you want the visitor to do is complete the sale. It is important to review and optimize landing page design because the goal is so specific. You want to create a user experience that is fast, easy and guided, like a personal tour. Don’t make your visitors think about what to do, limit their options to one distinct pathway. This will greatly increase your click-through rates and provide a…
  • 5 Step Viral Cycle to Promote & Push Any Content

    15 Jul 2014 | 12:40 pm
    Have you ever attended a conference and learned some amazing new tools, tactics, tips and ideas and were excited to get back to the office and share them with your co-workers? Our commander in Chief, Todd Meisler, recently attended Blitz University, which was led by Facebook Guru’s Dennis Yu and Alex Houg. He returned with pages and pages of notes he wanted implemented and tested here at ZD Design. The first task was for Todd to teach me Dennis’ Viral Cycle and implement it in our marketing as well as one of our clients’. The cycle boils down to a 5 Step process and the key…
  • How to Use the New facebook Audience Insights for targeting in the Sporting Goods Industry

    Alexa Williams
    30 Jun 2014 | 2:31 pm
    Have you checked out the new audience insight tool on Facebook? Launched in May of this year, the audience insight tool on Facebook allows you to hone in targeting on business pages through new suggestions based on the information input. Then use this information to guarantee your Facebook ads reaches the right Facebook users. Just head to your Ads Manager and click on Audience Insights to get started. I’m using an example of one of my clients in the sporting goods industry. Norvise, is a premium rotary fly tying vice used by fly fisherman to make flies easier and faster. I’m starting…
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • Social Media and Events: Learning as You Grow

    Ken Mueller
    29 Aug 2014 | 2:00 am
    Send to Kindle This post is a guest post from Patrick Mendoza, who wrote a post about Foodstruck York back in April, 2014. On a daily basis, users of the Internet witness an unusual society full of negative engagement and constant criticism. Doesn’t matter if it’s a super model’s Instagram post or a YouTube sensation, comment threads have spread like wildfire, with many of them burning everything in their path. In an age of instant connectivity, the digital realm allows a false sense of disconnection, which then spawns a channel used to share personal unpleasantness. With a fear of the…
  • The Social Life of Frank & Linh: Spice Up Your World

    Ken Mueller
    24 Aug 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Spice Up Your World appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • Of Ice Buckets and Naysayers: Why I Chose to Do the ALS #IceBucketChallenge

    Ken Mueller
    18 Aug 2014 | 2:00 am
    Send to KindleIt’s amazing how you can do something good online and get hammered for it. Last week a friend of mine challenged me to do the ALS Ice Bucket Challenge, a grass roots video effort aimed at raising awareness and funds for research to fight ALS, more popularly known as Lou Gehrig’s Disease. I was a bit hesitant at first, because I know quite a few of my friends have been critical of the water dumping. But as I thought through it, and as I read what my old college classmate Paul Trask and his family were sharing online, I decided to go ahead anyway. I accepted the…
  • The Social Life of Frank & Linh: Something Something Yadda Yadda Something

    Ken Mueller
    17 Aug 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Something Something Yadda Yadda Something appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: Selfiesh

    Ken Mueller
    10 Aug 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Selfiesh appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
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    Social Media Training and Classes Colorado

  • How to use the Facebook Save Button

    Kelly Mirabella
    29 Aug 2014 | 7:02 am
    This week I am going to do a short tutorial on how to use the Facebook save button. I also give you a sneak peak of the new Club Stellar site! Also this week I did a 45 minute webinar on creating successful offers and promotions which you can view now in the member’s library… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post How to use the Facebook Save Button appeared first on Social Media Training and Classes Colorado.
  • Google Drive: A Power Tool of Awesome!

    Kelly Mirabella
    22 Aug 2014 | 7:46 am
    This week I want to show you the many benefits of using Google Drive. I of course will also show you HOW to use Google Drive. Exploring Google Drive – An Overview from Stellar Media Marketing on Vimeo…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google Drive: A Power Tool of Awesome! appeared first on Social Media Training and Classes Colorado.
  • Google+ series pt3: Posting, Circles & Communities

    Kelly Mirabella
    15 Aug 2014 | 7:43 am
    One of the best things about having a Google+ page is the abilities for pages to interact with profiles and in communities. This week I am going to show you how to join communities, post to your wall and how to organize contacts and followers into circles.   Google+ series pt. 3: posting, circles and… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google+ series pt3: Posting, Circles & Communities appeared first on Social Media Training and Classes Colorado.
  • Google+ series pt2: Managing your page – CS

    Kelly Mirabella
    8 Aug 2014 | 7:41 am
    This week I am going to show you how to manage your page as well as add managers to your page. Google+ series pt. 2: Managing your page from Stellar Media Marketing on Vimeo…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google+ series pt2: Managing your page – CS appeared first on Social Media Training and Classes Colorado.
  • Google+ Series pt. 1: Creating a page – CS

    Kelly Mirabella
    1 Aug 2014 | 7:39 am
    In this first training in a 3 part series I am going to show you how to create a Google+ page. Google+ Series: Creating a page from Stellar Media Marketing on Vimeo…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google+ Series pt. 1: Creating a page – CS appeared first on Social Media Training and Classes Colorado.
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  • Viewing Facebook Messages Without Installing The Messenger App

    Sean R. Nicholson
    29 Aug 2014 | 4:00 pm
    Over the last few weeks, there has been a lot of stink over the fact that Facebook is splitting its messaging functionality out into a new Messenger app. Some fear-mongers have been spreading rumors that Facebook plans to use your camera and microphone to listen in on your private conversations, while Facebook has sent pretty clear messages that it has no intent to do so. The result, however, has been quite a few conversations where friends and family have asked me whether they should avoid installing the Messenger app.My response has been pretty simple. Even if it were true, and Facebook…
  • What Is A Social Intranet And Is It Right For My Company?

    Sean R. Nicholson
    5 Mar 2014 | 7:15 am
    Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections, a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed!The question about using social features on an intranet is always a highly debatable topic of conversation, and every business will offer different pros and cons of implementing social features on their intranet.  Whether social features will benefit your organization largely depends on…
  • How Do I Turn Off The Trending Box In Facebook?

    Sean R. Nicholson
    9 Feb 2014 | 9:25 am
    In case you haven’t notice, Facebook recently launched an addition to the user-experience called their “Trending” box. The content in this widget providers users with a quick way to see what topics of conversation are trending across the entire Facebook community.While some see this as a great way to learn about new and timely topics, Facebook failed a bit by giving us no way to turn the feature off or even minimize it. Other features like the Ticker, Trending Articles and even the Facebook advertisements in our feeds have options to minimize, disable or remove them so…
  • UnSocial Social Media – Surfing LinkedIn Profiles As Anonymous

    Sean R. Nicholson
    8 Jan 2014 | 7:53 am
    I’ll be starting a new series on SocMedSean that focuses on some of the most unsocial social media behaviors that I see in the digital space. In previous posts, I’ve covered items like:Buying Facebook/Twitter friends and followersAuto-Direct messagingLiking your own status updatesThis weeks comes focuses on those folks who surf LinkedIn profiles and choose to display themselves as anonymous. Really? When you visit my LinkedIn profile, I invite you to unmask yourself and show that you stopped by. Yes, I check to see who visited my profile on a weekly basis and I often reach out and…
  • Social Media Comic: The Technophobe

    Sean R. Nicholson
    22 Nov 2013 | 9:17 am
    Anyone else run into technophobes in their digital lives? You know…the one who never wanted to be on “the Interweb” or thinks that “the YouTube” is just about cats on skateboards? Funny how those same people who dismissed email and mobile phones are now seen carrying smartphones, tablets and sending pics of their vacation via GMail. How long do you think it will be before they are tweeting?Enjoy the comic! Would love to hear your technophobe stories. If you found this video because you are a social media technophobe or you are generally afraid of technology, in…
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  • Life Isn’t Fair and Other Important Life Lessons in Adages

    Robin Thornton
    28 Aug 2014 | 12:01 pm
    An adage is a saying that becomes widely accepted as truth over time. Adages are usually observances of life and behavior that express a general truth. These are a few of my personal favourites. I have found them variously helpful, comforting, reassuring and reaffirming. Life Isn’t Fair The first, most important, and probably the most disappointing lesson we learn in life, is that life isn’t fair. It’s not fair that the free ice cream samples ran out just as you reached the head of the line, or that your rival made the team because the family has a van or, that your colleague got the…
  • 15 productivity apps that will get you more organized right now

    Jim Dougherty
    26 Aug 2014 | 2:08 pm
    “This constant, unproductive preoccupation with all the things we have to do is the single largest consumer of time and energy.” —Kerry Gleeson I’m a huge fan of David Allen’s “Getting Things Done” time management methodology, and had an opportunity recently to re-read his book. Although some aspect of his method will endure forever, in the twelve years (source) since its release technological advances have made it much easier to follow the five steps of GTD: to capture, clarify, organize, reflect and engage (source). What I want to do in this post is to…
  • How to choose the best security plugin for your website

    Jim Dougherty
    25 Aug 2014 | 4:17 pm
    You have a website that you contribute a lot of time, energy and persistence to. It’s completely reasonable to want to protect your site with a security plugin of some sort (I’m assuming, anyhow). For instance, since turning off Disqus last week, I’ve had 1,300 spambot registrations to my site. So, you’re naive if you think that people aren’t trying to do something insidious to your site (even if it’s something as seemingly innocuous as a backlink for beautiful brand-name purses). Two of the most popular security plugins for WordPress are Wordfence Security…
  • Important social media marketing considerations as the times change

    Maria Florio
    21 Aug 2014 | 10:21 am
    With social media marketing becoming a more integral part of a company’s marketing strategy one can predict that it will acquire some attributes of traditional marketing. What does this mean for marketers and businesses alike? It means (and we’re already seeing it) that businesses will have to invest in order to obtain a greater reach and more visibility. Complaining about this reality, won’t make it switch back. Also, it makes sense that social media platforms realize they have an opportunity to make some money (after all, that’s part of business). Some ways this change is already…
  • How to promote your Kickstarter campaign with social media

    Peter Trapasso
    19 Aug 2014 | 6:29 am
    You must promote your Kickstarter campaign using social media properly in order to ensure its success. There are three phases, pre-launch, launch and post-campaign, which require different promotion techniques. Each must be given the appropriate amount of time and be done in a particular order. According to Indiewire on July 29, 2014, in the article “An Introvert’s Guide to Crowdfunding,” you can promote your project and raise funds even if you are not the most social person. In the pre-launch phase you need to build up your social media accounts by targeting both…
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    New Media Rockstars

  • Untitled Entertainment Gets Star Acquisition in Kendall Rhodes

    Jeff Klima
    29 Aug 2014 | 1:38 pm
      NMR likes to keep an eye on the movers and shakers in front of the camera and behind it, so when Relativity Media’s digital campaign influencer (and senior vice president) Kendall Rhodes made the transition to Untitled Entertainment, of course we wanted to gab about it. See, Kendall was the driving force behind pairing film and digital content creators — you likely saw some of her work with PrankvsPrank for “Movie 43,” Freddie Wong with “Limitless,” Annoying Orange for “Mirror Mirror” or FPSRussia’s “Act of Valor” bit. “What I truly love about digital is…
  • Girl Accidentally Licks Bird Poop; Best Video of 2014

    Jeff Klima
    29 Aug 2014 | 12:54 pm
    Want to be horrified and yet laugh uproariously? Look no further than the best video of 2014. Sure it took us ‘til late, late August for this gem to come to light, but now that it’s here … well, watch for yourself. Happy Friday to all.
  • Time Warner’s Vice Deal Goes Up in Flames

    Evan DeSimone
    29 Aug 2014 | 12:09 pm
    Rumors have been circulating for months that cable giant Time Warner was in talks to buy the upstart digital firm Vice Media. The deal would have given Vice control of Time Warner’s cable news channel HLN, bringing Vice’s unique brand of news reporting to television. According to a report in the Times, the deal fell apart after the two sides were unable to agree on a value for the company. Vice Media began life as a magazine way back in 1994 when magazines were still a thing. The company was one of the first to adapt to the internet, launching a website, in 1996. That…
  • YouTube Makes Two New Changes To Its Operating Platform

    Jeff Klima
    29 Aug 2014 | 11:20 am
    YouTube posted to their Google+ account that we’d be getting two new features from them: the first, and less exciting, is a tiny little facelift on your video page. Quite simply, the just spaced out the buttons a little more. It’s hardly worth mentioning, but it happened to coincide with their real news: they’ve finally introduced video queuing for Chromecast. Don’t have Chromecast, the function that enhances your streaming of YouTube vids on your TV? Well then, we guess that first bit of news is the more exciting one after all. The queuing function means you’ll be able to set up a…
  • Miranda July’s New App Helps You Talk To Strangers

    Evan DeSimone
    29 Aug 2014 | 10:52 am
    Miranda July wants you to talk to strangers. Don’t panic, it’s not quite as terrifying as it sounds. The multi-hyphenate singer-actress-filmaker-artist has created an app designed to start conversations between people who may not otherwise have met. The app is called Somebody and it’s a sort of stylized messaging service. According to an email release, “Texting is tacky, calling is awkward, email is old…” and the remedy to all those immutable truths is Somebody. An app that will see your message delivered by a total stranger. The app relies on your phone’s GPS to determine…
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    Social Media Online Classes

  • Weekly Top 5 for Sept 1, 2014

    1 Sep 2014 | 3:37 am
    Top 5 Resources this Week at SMOC #1. Learn How to Build Your Own Stock Photo Library Using Your iPhone Learn how to build your own stock photo library that sets your business apart. Easily. Really! Don’t miss this hugely popular article that breaks it down into doable steps . . . . #2.  Twitter Image Size Cheat Sheet Forget trying to remember what size images you need for each social network! We make it easy with cheat sheets for each one. This week? Twitter image sizes. Get yours here . . . . #3. How to Get Double Duty from Every Facebook…
  • Free Social Media Strategy Class

    Maria Peagler
    30 Aug 2014 | 9:49 am
    GET YOUR SOCIAL MEDIA STRATEGY CLASS Start or grow your business with social media marketing. The class helps you focus your efforts for better results in 2014. To get the class, just enter your name and email in the form below: “Increased my Facebook Fans by 700%!” — M. Travis 
  • Most Popular Youtube Videos of 2014

    28 Aug 2014 | 5:07 am
    Follow Over on our YouTube channel, we debut brief how-to videos tutorials to help you make the most of your time on social media. Our most popular videos of 2014 help college students, local businesses, and a lucky makeover winner, as well as teach you how to do Facebook ads, Hootsuite, and more. #1. College Guide to Getting a Job | Webinar, Slide Deck, Infographic Learn how to land your DREAM job w/simple steps that differentiate you from every other candidate. College Guide to Getting a Job from #2. Social Media for Local Business…
  • Top 10+ Social Media Articles from First Half of 2014

    25 Aug 2014 | 6:00 am
    Follow Wow! Here’s your Best of the Best list of the most popular articles from the past six months of 2014 . Bookmark this post to stay on top of what’s current now (members — these are in addition to the classes you get at SMOC!). Don’t forget to share with your colleagues & friends.  A great way to stay on top of the latest changes in social media marketing. #1. Creating an Action Plan for Your SMART Social Media Goals: Your First 100 Days Challenge In the words of Steven Covey, “start with the end in mind.”  Once you identify your SMART goal, you can break…
  • Most Popular Presentations of 2014

    Maria Peagler
    19 Aug 2014 | 10:00 pm
      Follow It’s back to school time for students around the world — why not you too? Get caught up on the best presentations we offer here at They cover a wide range of topics, from Social Media Strategy to Facebook to Pinterest.  So bookmark this page and return to if often when you need a refresher on your social media skills. Facebook Marketing We’ve updated our Facebook Marketing Infographic and break it all down for you here.  64 tactics for a possible 4 million different campaigns! Facebook Marketing Infographic 2014 Edition from…
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    The Realtime Report

  • Realtime Marketing: How To Plan For The Moment

    Tonia Ries
    22 Aug 2014 | 12:04 pm
    This is a guest post by Matthew Yeoman of the Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. This concept plays off an idea presented by Stephen McIntyre, the Managing Director of Twitter Europe, at the Dublin Web Summit last year. His quote,…
  • Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

    Marissa McNaughton
    4 Aug 2014 | 9:46 am
    Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app. Mobile web, iPad, feature phone, Windows Phone, Paper, and desktop users can still message in their main Facebook apps or sites like before. (TechCrunch) Facebook gives up on Gifts – Facebook is…
  • Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

    Tonia Ries
    1 Aug 2014 | 8:58 am
    This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Even when we first began analyzing web site traffic we had a manageable set of properties to measure. But today, the pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it…
  • Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

    Marissa McNaughton
    31 Jul 2014 | 10:03 am
    The #RLTM Scoreboard: Social Networking Stats for the Week Facebook: 1.32 billion monthly active users via Facebook YouTube over 1 billion monthly unique users via YouTube Twitter: 271 million monthly active users via Twitter Qzone: 599 million monthly active users via TechCrunch Sina Weibo: over 500 million users via The Next Web Renren: over 170 million users via iResearch iUser Tracker VK: over 230 million registered accounts via VK LinkedIn: 300 million members via LinkedIn Google Plus: 343 million monthly active users via GlobalWebIndex Tumblr: 197 million blogs via Tumblr…
  • 75% of Apps Are Used At Least Seven Times Per Month

    Adam Moossmann
    29 Jul 2014 | 10:12 am
    As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? According to new data released by mobile marketing firm Swrve, the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of…
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    My/Spective by Nick Martin

  • Leaked! Memo from “The Man” to White America

    Nick Martin
    18 Aug 2014 | 10:06 pm
    TO: White America FROM: The Man DATE: 8/18/2014 SUBJECT: RE: Ferguson News – A Reminder on Racial Discourse   Dear Caucasians,   As you may have noticed, the events taking place in Ferguson, Missouri have been dominating news headlines and fueling conversation among peers in social media. Many of you have voiced your discomfort with the […]
  • Collaborating with a 4-year Old

    Nick Martin
    3 Sep 2013 | 9:51 am
    Originally posted on busy mockingbird:One day, while my daughter was happily distracted in her own marker drawings, I decided to risk pulling out a new sketchbook I had special ordered.  It had dark paper, and was perfect for adding highlights to.  I had only drawn a little in it, and was anxious to try…
  • Visual Data: Interactive Infographic Highlights Billionaire Shuffle

    Nick Martin
    11 Feb 2013 | 8:43 pm
    The above image is a screen shot of a really great interactive infographic from The tool lets see the rank of the top 100 billionaires on any given day and filter or organized by gender, age, industry, and so on. It even lets you see see how rank changes on any given day. The […]
  • The Goal Of Marketing Summed Up In One Simple Image

    Nick Martin
    7 Nov 2012 | 6:00 pm
    Last week, I had the pleasure of seeing Clark Kokich of Razorfish speak about digital media’s importance to today’s brands. Clark shared ideas on how brands can use digital and social to ensure customers have a great product experience. The catch is that in today’s world a product experience starts with the digital assets that […]
  • Marketing Expectations for Facebook Ads

    Nick Martin
    10 Oct 2012 | 11:13 am
    As Facebook’s stock price continues to dip, it’s ad performance is going to be put under an even more powerful microscope. Here’s a great chart on what marketers are looking to get out of their ad buys on Facebook. This seems to back up data that ads on Facebook are far more effective at driving new […]
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    Fire Brand Social Media

  • Slow and Steady Wins the Race

    Cynthia Cavoto
    26 Aug 2014 | 2:06 pm
    Social media is everywhere these days, and it is an important marketing component for any type of business. However, increasing your social media coverage is not something that happens overnight. Search engine optimization is a long process, since the content needs to be added to the Internet, scanned by Google, and ranked against similar content [...]
  • Google is Your Best Social Media Tool

    Cynthia Cavoto
    17 Aug 2014 | 8:51 pm
    Google is one of the most recognizable words in the world. The search engine is a standard in the digital age, and billions of people use it to complete searches everyday and it is the most used search engine ever created. But Google is more than just a search engine. It’s a place to expand [...]
  • Optimize Equals Socialize in the Digital Age

    Cynthia Cavoto
    11 Aug 2014 | 5:33 am
      The word optimize has been around long before the age of social media, but it is one of the key ingredients to increasing social media outreach. To optimize means to improve the efficiency of a situation or resource. So to optimize is to create change. Search engines change their algorithms every so often in [...]
  • Don’t Take Links for Granted

    Cynthia Cavoto
    3 Aug 2014 | 6:15 pm
    In the world of the Internet, links are small but powerful tools. Links are the key to unlocking information and sharing it with others with just one click of a button. Our content can be access through one link, but that one link can also open the door for other content to be accessed just [...]
  • A Picture is Worth a Thousand Words

    Cynthia Cavoto
    29 Jul 2014 | 6:20 am
    In the digital age, using images are a great way to pull in readers and get your point across effectively. Images are a large part of social media usage, since they increase the user experience. The user experience is what he user sees when they access social media or search for content in search engines. [...]
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    Jackson Marketing Services

  • Engaging Your Social Media Followers

    Stacy Jackson
    1 Sep 2014 | 10:58 am
    A key part of doing social media is, well, being social. It’s important that you engage with customers and prospects on each of your platforms every day. The more you’re there interacting with with your social media followers and others, the better results you’ll get. Here are several easy ways to start engaging with your social media followers & internet audience. Ask Questions. Chances are someone in your network audience will love the chance to share opinions in response to questions you ask on social media. You can pose questions based on something closely connected to…
  • Scheduling Social Media Status Updates

    Stacy Jackson
    27 Aug 2014 | 6:13 pm
    Here’s the part of social media marketing that gives it the “ugh factor” for many businesses: you have to perform daily maintenance to start seeing success. It doesn’t have to be a major chore, though, if you take advantage of social media automation and status scheduling. Why schedule social media marketing updates? Even when you are away from your computer or mobile device, scheduled statuses hlep you stay visible to your fans and followers. It helps you stay on their radar without creating new content constantly. You can reach people at the optimal time for their…
  • Make Automation Work for Your Social Media Efforts

    Stacy Jackson
    25 Aug 2014 | 5:30 pm
    Social media marketing can take a lot of time and effort — especially if you want to cover all the major platforms. You have to create or find fresh content to share regularly. Then, you have to post it to each platform. It can take a lot of time . . . unless you learn how to make automation work for you. You can’t go full auto pilot — social media is about being authentic, not robotic — but there are some great time-savers to help you out. Share Your Blog Updates Automatically You just spent time writing a great, new blog post. Make it easy to share by automating…
  • Content Ideas for Your Social Media Marketing Efforts

    Stacy Jackson
    19 Aug 2014 | 9:00 pm
    While social media marketing isn’t rocket science, it’s not always easy either. To run a successful campaign, you should provide followers with regular, relevant content. Check out these three types of content you can use with your social networks. Content that Makes Them Think or Laugh Put yourself in yourself in your prospect’s shoes. What would you like to see from a company like yours? Maybe it’s something that will make you think or make you laugh (or both).Think about the things that will get your audience talking about and sharing your content. Find fun and…
  • Does Infographic Marketing Still Work? A Data Driven Answer

    Stacy Jackson
    18 Aug 2014 | 9:27 am
    I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so Source: As usual, Neil Patel provides some great insights to online marketers. In this post he discusses whether or not infographic marketing is still effective. His final answer: yes although maybe not as effective as it once was. The drop in effectiveness is due to . . . changes in Google’s algorithm since the earlier days of infographic marketing, and an increase in the number of people doing infographics —…
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    Nischala’s Space, Thoughts, Expressions…

  • Online, Digital, Social – 9 Insights from the lens of a Marketer

    28 Aug 2014 | 2:30 am
    A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social strategies that the enterprise was embarking on (yes! They are  some-what “old school” in operations even in 2014 and as I learned there are so many companies who are NOT ONLINE, NOT adopting DIGITAL, and NOT really SOCIAL – and many are successful with impressive growth targets), and the conversation got exceptionally interesting when we spoke about the below questions: Is there a boundary between…
  • How to fuel your creativity? – Here are 20 ways..

    24 Aug 2014 | 11:49 am
    “Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while” – Steve Jobs “Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett “Imagination is the beginning…
  • My (love) affair with blogging – How it came to be?

    14 Aug 2014 | 2:30 am
    Regular readers of my blog know that I’ve been blogging for years now (4+ to be precise). I have chronicled my blogging journey in many of my posts to share my lessons and insights. It was indeed an honor and a pleasure when Bhakthi Bapat Mathew requested me to give an interview on the chronicles of my blogging journey. For those who don’t know, Bhakti is a freelance journalist based in Bangalore, India. Bhakti has been writing for Indian and international publications since 2006.Her byline has appeared in CNN Travel, South China Morning Post, Women’s e-News (USA), The…
  • Why women should work? – Here are 30 good reasons

    7 Aug 2014 | 2:30 am
    If you thought “(S)he loves me /loves me not” was one of the most difficult questions to answer in life, you probably got it right and wrong. Why? Because there’s another question which is equally (if not more difficult) to answer, i.e. “Should she work or not? – especially if she is married / mother”. This topic is much discussed and debated in almost every circle I know. No matter his / her age, almost everyone I know has a strong view, opinion and perspective on the issue – from my neighbor’s grandfather to my mother to my mother-in-law to my friends to my colleagues to my…
  • T for Thought Leadership..

    31 Jul 2014 | 2:30 am
    There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive. My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?” With time and…
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    Peg Fitzpatrick

  • Easy Ways to Tell Your Story Through Twitter

    Peg Fitzpatrick
    25 Aug 2014 | 6:00 am
    Twitter can be an incredibly effective addition to your current online marketing and a strategic way to amplify and unleash your personal brand to the online world. What you need is an easy way to tell your story through Twitter. Twitter moves fast but with practice and a little structure Twitter can be a fantastic network builder. I’ve asked my colleague Rebekah Radice to share a guest post with her tips on making Twitter a success. Keeping up with multiple social channels, Rebekah’s excels at grabbing the character of each and being social in a way that works across all social…
  • Smart Methods to Dominate with Social Media Optimization

    Peg Fitzpatrick
    11 Aug 2014 | 6:00 am
    Social media optimization or SMO is applying your social skills to your social media platforms. SMO sounds like a fancy term but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring traffic to your blog and bring awareness to what you’re doing and get more clients, sell books, or build your email list. What is Social Media Optimization (SMO) The principle of using social media to build your blog, not SEO. If you love SEO and it’s…
  • Quick Tips for Great Social Media Graphics

    Peg Fitzpatrick
    13 Jul 2014 | 3:58 am
    Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Google+ to tweeting an image the message is the same: visuals are the key! If you write great content, you should share it with an image. You can’t be guaranteed a share if an image doesn’t pull through on the Pin it button or onto Facebook or Google+. Help people help you by providing an image that they can share. If people can look like a rockstar sharing your content, it’s a win! The secret to my…
  • Boost your Blog IQ by Repurposing Content

    Peg Fitzpatrick
    23 Jun 2014 | 6:00 am
    One of the greatest challenges for bloggers is content creation. The second greatest challenge is what happens after that content is created. While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, hit publish, share it across one or two social networks and call it a day. You might wonder why anyone would take the time to write an article simply to let it gather dust? Mainly because they don’t know what to do with it or how to get that content in front of as many people as possible. The answer? Repurpose your content by putting a new…
  • How to Maximize Content with Visual Marketing

    Peg Fitzpatrick
    8 Jun 2014 | 12:00 pm
    The world of social media gets bigger each day as thousands of people join, millions of people post on hundreds of social media platforms, and who knows how many blog posts are published. It’s a big, big world of images, text, and ideas. The first and most important question is what to post. The answer is high-quality content which expresses your ideas effectively and reaches your goals. The second question is how to share your content so people find it and share it themselves. Creating the perfect social media post maximizes your great content by reaching more people. Using graphics…
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  • Using a Boolean Search

    28 Aug 2014 | 5:38 am
    How can you take advantage of a Boolean Search? All of the major search engines like Google, Yahoo and Bing let you enter keywords you select to find the topics you are researching. This works the same way in LinkedIn … Continue reading → The post Using a Boolean Search appeared first on Time2Mrkt.
  • LinkedIn – Warm up Cold Calls

    15 Aug 2014 | 3:23 pm
    What is your process to warm up cold calls? With 30% of the over 300 million users in the United States, isn’t giving LinkedIn worth a try? This 2013 Harvard Business review looked at some of the statistics with salespeople … Continue reading → The post LinkedIn – Warm up Cold Calls appeared first on Time2Mrkt.
  • What is your social media strategy?

    5 Aug 2014 | 1:29 pm
    Social media strategy – do you have one? Take a look at this article by Buffer. It has some great ideas about your social media strategy. Did you get to the part of the article that said 12 hours per … Continue reading → The post What is your social media strategy? appeared first on Time2Mrkt.
  • Coffee Shops or Social Media

    22 Jul 2014 | 9:27 am
    I am a huge advocate of social media.  That is stating the obvious, since it is how I make a living. While saying that, I need to say it is not the only tool you should use to market your … Continue reading → The post Coffee Shops or Social Media appeared first on Time2Mrkt.
  • You need endorsements AND recommendations

    10 Jun 2014 | 6:15 am
    Endorsements vs. Recommendations In September of 2013, I wrote an article about endorsements and recommendations. Since that time, LinkedIn has does some remodeling and the part of the article that addressed product recommendations is no defunct. Let’s revisit endorsements and recommendations. … Continue reading → The post You need endorsements AND recommendations appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • You Are Invited To Step Into Your Success

    Tamyka Washington
    1 Sep 2014 | 10:05 am
    September is going to be a pivotal month for growth and will require a higher level of focus and attentiveness…it is time to shift into greater position. Are you ready to Step Into Your Success? If so, read on… MY MISSION Is to be a source of inspiration and a help to women and moms who have a passion for entrepreneurship. I’m dedicated to showing women how to get their time back, earn a lucrative monthly income in their spare time, and be able to leave the 9 to 5 world…forever. In order to do that, I’m making a huge sacrifice of time over the next 30 days so…
  • Home Based Business Women Success Stories

    Tamyka Washington
    29 Aug 2014 | 9:24 am
    Have you noticed how more and more women are starting home based businesses? Even in my own network circle, I’ve seen a shift in the number of moms who have decided to go full-time, working from home in 2014 alone. To be honest, I love it! It made me want to do a little research just to see for myself, how much the industry is growing. Here is what I discovered… According to the Direct Selling Association, in 2013, the direct selling sales force increased 5.7% to 16.8 million in 2013, a record high. Get this, even during the height of the recession, the home based industry…
  • Changing The Game For Aspiring Mom Entrepreneurs

    Tamyka Washington
    28 Aug 2014 | 1:30 pm
    If you are an aspiring mom entrepreneur, I’m sure you will relate to this post. Most entrepreneurs run into challenges when starting a business, but moms have a completely different set of challenges the average entrepreneur may not experience. It doesn’t matter if you are married or single…adding entrepreneurship to the mix of motherhood is downright overwhelming for many moms. This is something I know firsthand being a work at home mom of seven – six still at home. If you have infants or toddlers, there is no such thing as, “sticking to a schedule.” They…
  • Network Marketing: Does Slow And Steady Win The Race?

    Tamyka Washington
    26 Aug 2014 | 8:58 am
    Some people start a home based network marketing business and choose the slow and steady path. Yet others dive in and go hard and fast…which is better? Well, in my opinion it’s a matter of preference. I’ve been on both sides of the fence and can say, in my experience, slow and steady will win the race…eventually. But the question is, why wait? Most people I talk to who are ready to start in network marketing want to start making money quickly. However, the majority of them start pretty slow. Why is that? Perhaps they lack the confidence to go full force. Maybe they…
  • How To Know If You Are Unemployable

    Tamyka Washington
    12 Aug 2014 | 4:00 am
    WARNING: This post is not for everyone. So, if you are closed minded, limited in your thinking, and don’t get why someone would want to relinquish their “security” in a regular job, I invite you to click away now… I’m sharing my beliefs and thoughts on when a job is not an option for those of us with the entrepreneurial spirit. I can tell you, I’ve had numerous JOBS and could never stay put in one for very long (the longest was a miserable 6 months). I did everything from being an in-home daycare provider, nursing assistant/home health care, to working in retail, housekeeping,…
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    Frederic Gonzalo

  • 5 Travel Marketing Conferences For This Fall

    Frederic Gonzalo
    28 Aug 2014 | 5:53 am
    The last months of the year are often synonym of a time to reflect, plan for the year ahead, network with peers and learn from case studies and/or best practices in any given industry. In the travel and hospitality vertical, it is perhaps even more so as many organizations have seasonal operations, and many tend to be busy during the summer period between May and September in particular. But regardless of the industry, a recent survey conducted by Korn Ferry shows that one of the key concerns for Chief Marketing Officers (CMOs) is “staying ahead and taking advantage of the digital…
  • Top Travel Bloggers in Quebec

    Frederic Gonzalo
    21 Aug 2014 | 5:30 am
    In Canada and in North America, the province of Quebec remains a mystery to many, mostly because of its French-speaking nature. With a population of more than 8 million people, of which more than 6 million speak French-only at home, Quebecers make up a fourth of the Canadian population and pack a similar punch on the economic front. While the language is the prominent differentiating factor, Quebecers boast a different culture as well, watching locally-produced TV shows, not to mention a thriving music scene, oscar-winning movie-making, and award-winning restaurants and products of the…
  • Video Best Practices in Travel Marketing

    Frederic Gonzalo
    14 Aug 2014 | 9:33 am
    This is the eleventh in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on video marketing! According to a study published by Think with Google in August 2014, travelers are spending more time watching online videos than ever before. Views of travel-related content are up 118% year over year (YoY) and according to the data, travelers are increasingly using mobile devices to consume travel-related videos anytime and anywhere. In 2013, mobile devices accounted for roughly 30% of all travel video views, with mobile viewing up 97% on smartphones and…
  • Mobile Best Practices in Travel Marketing [INFOGRAPHIC]

    Frederic Gonzalo
    7 Aug 2014 | 7:03 am
    This is the tenth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on mobile marketing! Few industries have been more impacted by the ever-increasing adoption rates of mobile devices as the travel & hospitality industry. I mean, think about it: smartphones are particularly useful when you are on the move, and with the growing last-minute trend in travel bookings, it’s not uncommon to see people research for their accommodation on the same day of travel. In fact, various studies showed more than 65% of mobile reservations for hotels…
  • Social Media Challenges in Destination Marketing

    Frederic Gonzalo
    31 Jul 2014 | 6:24 am
    Earler this year, we celebrated Facebook’s 10th anniversary, LinkedIn boasted more than 300 million active users while TripAdvisor now has more than 175 million reviews. We have come to expect seeing travel & hospitality stakeholders managing accounts on Instagram, Pinterest, Twitter or even Google+. In other words, social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is…
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    Brand Meets Blog

  • {Live Blog} How to turn casual readers into raving fans – Pat Flynn

    Louisa Claire
    28 Aug 2014 | 4:37 pm
    What builds the raving fan base that want A raving fan is someone who is loyal to you that they can’t imagine life without you – they read everything you post, listen to everypodcast and promote you without beingask and the minute you stop they wll feel liking something is missing.   Pat’s Affinity Pyramid of Reader Connection Why do we spend so much time trying to get people into   the pyramid when most of the people who share our content and love our blogs are the raving fans.   It’s not easy to move people fromthe bottom to the topi of the pyrmid.   Raving…
  • An invitation to join me and make your blog irresistible to brands!

    Louisa Claire
    21 Aug 2014 | 2:05 pm
    Today is a very special day but to tell you why, I need to invite you back in time with me. Back to when I was young mum, with two little kids and a blog that I loved and I was facing the big question of where to next – back to work, or can I take my blog to a new level? I took the plunge and choose the latter and decided to start a little thing called Brand Meets Blog – to help Australian companies connect with great bloggers. Brand Meets Blog / Boy Meets Girl. Cute, right? I thought so. At the time I felt really frustrated because not only were most Aussie companies doing a…
  • 7 Days to a more PR friendly blog!

    Louisa Claire
    10 Aug 2014 | 7:08 pm
    For the last little while I’ve been planning and creating some resources to help you take your blog to the next level when it comes to working with brands. The first in the series of resources is a free ecourse that I’m thrilled to introduce today! Over the past week a number of our network have been previewing the course and the feedback has been lovely – helping bloggers uncover the world of PR and brands is something I’m really passionate about so I’m beyond excited to open the doors to this today! I give you 7 Days to a more PR friendly blog! Helping…
  • 5 myths about working with brands, for bloggers

    Louisa Claire
    3 Aug 2014 | 2:00 am
    If you want to work with brands on your blog you might find yourself getting caught up by some of the myths and misconceptions surrounding the industry – things like a heavy focus on stats and an idea that brands might not be so concerned by bloggers needs. Today, we’re going to bust some of the most common myths around and uncover the truth! Are you ready for it?! 1. You have to have big stats I’m tackling this first because it is probably the biggest myth around. I’m not going to pretend that stats don’t matter, of course the reason brands want to engage with…
  • Grace from With Some Grace talks about Working With Brands on her blog

    Louisa Claire
    31 Jul 2014 | 1:30 am
    Today we welcome Grace from With Some Grace to the blog, as we continue to hear straight from bloggers about their experience working with brands. For those of you wondering how smaller bloggers get started and what to look out for Grace has some great insights from her early days! Why did you decide to start working with brands on your blog? To be honest, I initially decided not to work with brands when I first started blogging because I was wary of “selling out”. Most importantly, I wanted to focus on my content; spend time figuring out what I wanted from my blog but to also build a…
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    Social Media Framework & Blueprint

  • Robin Williams and How He Touched my Life

    Ana Lucia Novak
    15 Aug 2014 | 1:36 pm
    I met Robin Williams at a charity function in San Francisco which was hosted by The Glide Church.  Sharon Stone was there and part of the donation meant that I would be able to pose with her and have my own memorable photo.  What was memorable for me though, was when I met Robin Williams. […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • Top Ten Business Tools for Effective Social Media Management

    Ana Lucia Novak
    29 Jun 2014 | 11:55 am
    I presented “Top Ten Business Tools for Effective Social Media Management” at DFW Rocks Social Media Day on June 29 – 30, 2014. It was a huge honor to be a part of an elite group of speakers and attendees.  As a Social Media Consultant, I believe it is a lifetime commitment to invest in […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • @DFWRocksSocialMedia 2014 early bird registration $150.00 fee ends tonight!

    Ana Lucia Novak
    30 Apr 2014 | 6:46 pm
    DFW Rocks Social Media 2014 early bird registration $150.00 fee ends Wednesday, April 30, 2014 at midnight. This two-day conference on June 29 & 30, 2014 benefits small business owners, who want to learn how to effectively utilize social media channels and online marketing tools such as blogging, video and photography and come up to […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • B2B Marketing versus B2C – How Social Media Stacks Up

    Ana Lucia Novak
    6 Mar 2014 | 11:53 am
    Social media is an important component in marketing for all types of businesses. It doesn’t matter if a business’s customers are individuals or businesses, social media works very well for marketing to both groups. But, there are some differences in approach, and it’s important to understand the difference between business to business (B2B) marketing versus […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • What Type Of Business Gets The Best Results With Twitter?

    Ana Lucia Novak
    31 Dec 2013 | 10:00 am
    The truth is that with a solid strategy and a commitment to measuring your results, any business can get amazing results with Twitter. Your goals for Twitter also determine your results. While all business can benefit from Twitter, the businesses that tend to get the best results are those that are customer focused. It’s About […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
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    Fanchimp Blog

  • A different point of view about the WhatsApp’s growth strategy

    Claudio Carnino
    20 Aug 2014 | 8:22 am
    One of the thing I enjoy the most is reading books and article about startups, marketing and entrepreneurship. Every time a founder of a successful company or vc sharing tips and experiences that I can learn from something that I can then use with my startup. Last week I was reading a post about the […]
  • The Engines of Growth in Pills

    Claudio Carnino
    19 Aug 2014 | 6:18 am
    In the last few years I red a lot about growth, marketing and acquisition strategies. It’s getting hard to find something really interesting, so when I find it I reshare it. Or even better, from now on, I will make a summary of it. This is the original talk by Devin Hunt, Partner at Foundercentric, […]
  • Social Media Marketing for Hackers SXSW Talk

    Claudio Carnino
    14 Aug 2014 | 8:44 am
    I want to bring some rationale into the Social Media world and I want to bring a scientific approach to a marketing topic. That’s why I proposed a talk for the next SXSW. Developers are going to conquer the world Developers are going to conquer the world. The development tools are becoming easier to use and […]
  • Why Fanchimp is Not just another Social Media Tool. Our Vision

    Claudio Carnino
    13 Aug 2014 | 7:49 am
    I am an internet citizen and I am making internet my job. While doing so I cannot stop thinking about the things that I use and that don’t work. Like all the times I tried to promote something online. I think that promoting something online today is a really unpleasant experience. That’s why I have […]
  • Fanchimp adds your face to your social media marketing

    Nicoletta Donadio
    12 Aug 2014 | 11:39 am
    Today it’s a very exciting day here at Fanchimp because we’re proud to announce a new feature that we hope you’ll appreciate, it’s called the Author Box. Up to now, doing social media marketing meant talking about your products and sharing interesting articles, to make your brand interesting and attractive. The problem has always been […]
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    Top Tier Media

  • 3 Reasons You Should Include Images in Your Social Media Content

    Jen Mathews
    27 Aug 2014 | 8:35 pm
    3 Reasons to Include Images on Your Social Media Channels Billions of people have camera phones and aren’t afraid to use them. In our personal lives we all take pictures of the places we go, the things we do and the fun times we have. We share with family and strangers, here in town and all over the world. Those images garner a lot of discussion, and including pictures into your social media content is just as effective at increasing the conversation as well. Social media consumption has caused people to try absorbing vast amounts of information in tiny bite-sized pieces. The easiest…
  • 5 Ways Twitter’s Redesign Can Benefit Brands

    Jen Mathews
    22 May 2014 | 1:00 am
    Recently, Twitter decided to roll out its first new design since its original launch. Although Twitter has millions of users, keeping them active can be challenging, especially with the advent of new methods of utilizing the site itself, including mobile phone devices and tablets. Here are 5 benefits of the redesign: Simplicity and First Impressions The new Twitter design is simplistic with a feel that is more appealing to users who browse and are familiar with Facebook. Even the “Pin to the Top” option exists in the new Twitter design, which has long been an option for Facebook fan…
  • 3 Ways Social Media Is Changing Advertising

    Jen Mathews
    16 May 2014 | 5:28 pm
    Today’s advertising landscape is an eclectic array of both online and real-world marketing strategies, from a post on Facebook to a billboard on a main drag. Social media, in particular, has created an entirely new platform for businesses to attract customers. Because social media is interactive, advertising is now more about relationships than ever before. Take a look at some of the tops ways social media is changing advertising: Constant Contact When it came to old-fashioned advertising, your flyer or billboard had to be located in a busy area to be seen by hundreds or thousands of…
  • Social Media Trends for 2014

    Jen Mathews
    1 Apr 2014 | 5:20 pm
    Social media is a constantly-evolving concept, which means that marketing objectives constantly need to change in order to keep up with the latest trends. If you want to fully take advantage of social media, you need to understand and work with these trends to keep your name out there and get the best return on investment. More Pictures While pictures aren’t a new addition to social networks, the way they are displayed has greatly changed over the past year. Now pictures are larger pieces of advertising space. Brands prefer large, clear pictures of their products for blogs and social…
  • What’s the Best Way to Use Facebook as a Business With the Recent Changes?

    Jen Mathews
    13 Feb 2014 | 5:18 pm
    Just when you think you have your business’s Facebook strategy all figured out, changes to the social media platform shake things up again. Facebook’s latest tweaks to their News Feed algorithm can offer some major advantages to Page owners, if used correctly. Let’s take a look at these recent changes and see how businesses can make the most of the updated algorithm. What Has Changed? Facebook users will begin to see more text-only posts from friends showing up in their News Feed. At the same time, there will also be fewer text-only posts from Pages, since these posts were…
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  • How To Compete With Bigger Businesses

    David Chevalier
    18 Aug 2014 | 6:20 am
    10 Ways You Can Gain A Competitive Advantage If you think it’s daunting to compete with bigger businesses that have deeper pockets, cheaper offerings and more employees, you aren’t alone. Many small businesses are underdogs in their markets and it would be foolish to downplay what they are up against. It would also be a mistake to suggest a weak strategy of battling bigger opponents head on. Consider a price war between you and Wal-Mart. You cut your prices, to try to match theirs, and you may find that soon you can’t afford to cut them enough. Wal-Mart has been ruthlessly…
  • What Is A Buyer Persona?

    David Chevalier
    3 Aug 2014 | 1:09 pm
    What is a buyer persona? A buyer persona is an archetype or model that symbolizes a community of real buyers. Buyer personas are used by businesses to form representations of distinct buyer types, tribes or people within market segments who might buy their products and services. (If you want to become a “buyer expert,” the Buyer Persona Institute specializes in helping marketers develop buyer personas.) Developing buyer personas is an important part of developing a marketing strategy. Our goal in creating buyer personas is to understand buyers and their behaviors to cater to…
  • How To Find And Target New Customers With Facebook Ads

    Mary Chevalier
    25 Jun 2014 | 2:26 am
    You’ve got lots of strategies at your disposal for generating business through Facebook, but it’s essential to clarify your fundamental approach from the start so you’re using the right ones. Retargeting Our favorite type of advertising on Facebook—and the type that’ll typically yield the best click through rate, cost per action, etc.—is retargeting. Two common approaches, for example, are (1) targeting people who’ve visited your website through Website Custom Audiences; or (2) targeting those who’ve signed up for emails from you by building a Custom Audience from…
  • 6 Reasons Facebook Power Editor Is Still Better Than Ads Manager

    David Chevalier
    18 Jun 2014 | 2:27 am
    Facebook Ads Manager has improved significantly, but it’s still not as good as Facebook Power Editor. Let’s walk through some of the unique functions of Power Editor that you can’t find in Ads Manager or anywhere else. 6 Reasons To Use Facebook Power Editor (1) Bulk Edit Your Ads Power Editor gives you the ability to easily modify multiple ads or campaigns. It’s quick and simple to move ads between Power Editor and Excel to make your changes: You can either copy-and-paste or bulk import to Power Editor. The ease and precision with which you can edit your ads and optimize…
  • How To Profit By Giving Stuff Away For Free On Facebook

    David Chevalier
    11 Jun 2014 | 2:43 am
    The adage, “there’s no such thing as a free lunch,” refers to the idea that people can’t get something for nothing. When businesses give products, services and information away for free on Facebook, if they want to avoid giving away a “free lunch,” they should obtain relevant data so they’re able to build a sales pipeline. To a business person, giving a product away for free—for example, through a Facebook promotion—can seem counterintuitive, even perverse. With the proper perspective, though, it’s not hard to see the long-term value of such a…
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    Third Team Media

  • Learning social selling from Limitless Possibilities

    Nancy Cudis
    10 Aug 2014 | 6:00 pm
    When you put good products, a sales program and social media side by side in an equation, you will get a social selling tactic that can boost your personal income. Social selling is a way for sales teams to communicate with their prospects using social media. To do this, salespeople provide valuable and well thought out content that will engage prospects and turn them into interested buyers to loyal customers and eventually, brand ambassadors. The key here is effectively using social media for sales in such a way that it does not disrupt the daily lives of potential clients like a cold…
  • Third Team Media Joins the Hootsuite Solution Partner Program

    Lyrah Malong
    8 Aug 2014 | 5:47 am
    Third Team Media now offers Hootsuite, the world’s most popular social relationship platform for businesses and organizations. LAHUG, CEBU CITY, PHILIPPINES – AUGUST, 2014 ­­­ Third Team Media joins the Hootsuite Solution Partner Program and now offers Hootsuite’s social relationship platform for businesses and organizations to collaboratively manage social marketing, social customer service, and social selling. Hootsuite is used by over 744 of the Fortune 1000 companies, including global brands like Virgin Group, NHL, Sony Music Entertainment, Seagate, Mashable and more. With…
  • What you need to know about Internet of Everything in the Philippines

    Nancy Cudis
    20 Jul 2014 | 6:00 pm
    As people has grown more and more connected to the Internet every day, local telecommunications giant SMART Communications believes that it will not take long before the dawn of Internet of Everything (IOE) becomes the single point of transaction for most Filipinos in the near future. IOE, said SMART Head for Enterprise Business John Eric Alviz, is when the process is put into place to bridge the gap among people, things and machines. Alviz was among the presenters of the ICT/BPO Conference held in Cebu as part of the Cebu Business Month Celebration in June. As a call to action, Alviz said…
  • MyAPPetite: A quick and easy restaurant reservation app at your fingertips

    Nancy Cudis
    6 Jul 2014 | 6:00 pm
    Technology is fundamentally improving, if not changing, the way many food businesses in Cebu are operating. Restaurant owners, inevitably have to face the fact that location and quality of food are not the only things that matter to their clients, especially the young ones perpetually holding their mobile phones wherever they go. Nowadays, owners have to realize that delivery of customer service does not start at the moment a customer steps into the restaurant’s intricately-carved door; it starts when they are attached to their glowing tablets or smartphones, downloading mobile…
  • How to use social media for business decisions

    Nancy Cudis
    8 Jun 2014 | 6:00 pm
    Can there really be a surprise free future? This was one of the questions that Donald Lim, Chief Digital Lead of ABS-CBN, wished to address during his presentation in the Cebu ICT/BPM Conference 2014. Addressing a crowd of the great divide, each also has to identify if one is a digital immigrant or digital native. Lim, who has worked with multinational advertising agencies in the past and recently joined the network giant, considers social media trending watch and social listening as part of his daily office routine to come up with business decisions in pushing for the network’s celebrity…
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    Gigya's Blog

  • Customer Spotlight: Natura Grows A Network of 100 Million Consumers and 14k Consultants with Gigya

    Rachel Serpa
    28 Aug 2014 | 9:38 am
    Natura is the largest cosmetics and personal care company in Brazil. With a passion for connecting consumers through the power of wellness and beauty, Natura’s network of products and consultants now touches nearly 60% of Brazilian homes each year. Its new social commerce site,, is currently available to consumers in the state of São Paulo. Challenge: Scaling the Sales Process to Accelerate Customer and Revenue Growth As a high-growth company with its sights set on expansion, Natura wanted to find a way to scale and enhance its direct-selling model. By partnering with…
  • 6 Ways to Build Consumer Trust in the Age of the Internet Guinea Pig

    Susan Kuchinskas
    27 Aug 2014 | 7:22 am
    First, the news broke that Facebook toyed with its algorithms to see if surfacing sadder content could make users’ own posts sadder, and vice versa. Then OKCupid boldly admitted it suggested matches that its own software said were incompatible, to see what would happen. OKCupid founder Christian Rudder said in a blog post, “… guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work.” Not exactly. While companies do optimize their websites, it’s usually done to create a…
  • 3 Ways the Internet of Things is Shaping Brand-Consumer Relationships

    Alex Nunez
    26 Aug 2014 | 7:45 am
    For several years now, a connectivity revolution has been slowly brewing all around us; everyday objects like recycling bins, dishwashers, and smoke alarms are going online one by one, adding to the fabric of the Internet that connects us all. As we connect ever more items to this Internet of Things (IoT), the relationship between consumers who use the objects and the brands that manufacture them will invariably change. For businesses looking to stay relevant in the era of IoT, learning to manage and leverage the new dynamic in brand-consumer relationships will be key. Here are three ways…
  • 4 Keys to Unlock The Value of Mobile: Go the Responsive Design Route

    Rachel Serpa
    25 Aug 2014 | 8:28 am
    Consumers are rapidly migrating to mobile, and expecting the same user experiences and capabilities they have on desktop via tablet and smartphone. Consider the following statistics: 25% of mobile consumers shop online via smartphone or tablet only (Prosper Mobile Insights) Mobile accounted for 21% of all online usage last year (Smart Insights) Time spent on mobile devices has nearly tripled just since 2011 (eMarketer) If your business is looking to maintain success and performance, making your site mobile-friendly is no longer an option. But mobile is still uncharted territory for many…
  • The Benefits of Becoming a Registered User: How Leading Brands Are Driving Customer Acquisition

    Rachel Serpa
    21 Aug 2014 | 8:49 am
    With 30% of marketers planning to implement social login in the next 12 months, it’s obvious that brands are beginning to see the value and urgency of turning unknown site visitors into known customers. We all know the benefits of capturing consumer identity for businesses: more accurate, first-party data that can be used to drive conversions and retention by informing more relevant cross-channel experiences. But what about the benefits for consumers? Of course, making registration a seamless and convenient user experience is half the battle, which can easily be won by letting users login…
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    BRM Social Blog

  • Tips for Using Instagram for Business

    Carrie Drisko
    27 Aug 2014 | 1:59 am
    The promising image-hosting platform is gaining popularity among users because visual content is simply powerful. Shoppers go online to view products and research on feedbacks or recommendations from other social media users.  Using Instagram for Business has a lot of advantages. The more followers you get the better because it proves that you (or at least your posts) are well liked. Know your business If you have images to show off, Instagram will suit you well. Online catalogs are most popular on Instagram. Gone are the days when it was used to show off personal photos because now it is…
  • How to Get Your Twitter Account Verified

    Carrie Drisko
    21 Aug 2014 | 1:23 am
    Twitter’s interface has changed to meet the demands of users. Every user would want to get a massive following whether to market personal credential or promote a business. Turn yourself into a Twitter celeb by being a pro or at least sounding like one and boosting the number of Twitter followers you have in your account. Did you know that Twitter account verification has a huge impact to your credibility? Did you also know that a high credible user can become a Twitter celeb? Twitter account verification proves that you are a real person or business.  Somehow it establishes authenticity of…
  • Making Your Twitter Account Big Enough

    Carrie Drisko
    14 Aug 2014 | 2:45 am
    Promoting gets easier with social media especially when you to Twitter, a micro-blogging giant.  Is it even necessary plan your tactics? Perhaps you’ve done this in the past but you are not sure how to hit the right users? Targeting followers comes with a challenge because you may be doing all sorts of promotions and blurting out that sales pitch of yours but you are in the wrong audience. Unfortunately, all your efforts will go to waste if this is the situation. How to increase Twitter followers? Learn the basics on how to increase Twitter followers in simple and inexpensive ways. Think…
  • How to Use Facebook Questions to Engage Your Fans and Friends

    Carrie Drisko
    18 Jul 2014 | 1:48 am
    Asking your fans about their thoughts on different issues/topics would encourage them to engage with you and it would help increase your fan base. Whether you are a business owner, producer, or an individual, Facebook Questions is a good way to scrutinize the thoughts of your fans and friends regarding with different issues that you are involve. You can also use Facebook Questions to promote a brand or ask some personal questions. You have to make your questions easy to answer yet interesting so a lot will join the discussion. If you have not enough audience to ask, you can use sites like…
  • BRM weekly deals are here! Open up to see what’s on sale

    Carrie Drisko
    9 Jul 2014 | 6:25 pm
    Greetings BRMers! Are you ready for our special deal this week? Due to insistent public demand, we came up with something for everyone this week. Choose ANY SERVICE and we will DOUBLE your order. Extreme, right? We believe in the saying, actions speak louder than words. Check out the deal now. Hurry up and choose your deal! The clock will be ticking until next week. Cheer!   The post BRM weekly deals are here! Open up to see what’s on sale appeared first on BRM Social Blog.
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    New Media and Marketing

  • Consumers want a human brand

    28 Aug 2014 | 4:57 am
    We hear it all the time, brands need to be more human, but how do marketers with information overload ensure their brands are more human? What does it mean, for brands, to be more human?  Simply put, it means treating consumers like people and ensuring that each customers’ voice is heard and responded to in earnest. Gard to do when most marketers are focused on customer acquisition, but essential if you want to grow sales unless you’re Apple who has such great products that they feel they don’t have to listen to consumers. Here are some guidelines to ensure your brand is…
  • Despite the hype PC’ s still rule for shopping

    27 Aug 2014 | 12:39 am
    There is a lot of hype around mobile and although it’s still growing the majority of consumers (80%) still are using PC’s to shop according to Custora real-time analytics.     OK, there has been a lot of talk claiming “the PC is dead” because sales of PC’s have been declining, but when you look to understand “why” you learn that most people still use their PC’s and frankly Microsoft hasn’t given them a good reason to upgrade to new models.  In addition, most people use their PC’s for surfing the web, keeping up with social…
  • The era of the personal computer is NOT over

    25 Aug 2014 | 2:35 am
    Stupidity exists everywhere, but the author of an article called “It’s Official: The Era of the Personal Computer Is Over” just does not understand what he is talking about.  If anyone thinks the era of the personal computer is over they are just fooling themselves because when it comes to “creators” the PC is the tool for “getting it done”. Let’s talk about reality here for a second;  Are tablets outselling computers now  Of course they are but that doesn’t mean that people don’t want or use their PC’s.  The fact is that…
  • Traditional advertising doesn’t translate to mobile devices

    22 Aug 2014 | 3:06 am
    Worldwide mobile-ad spending will reach $6.4 billion this year and more than $23.6 billion by 2016, according to EMarketer. But most mobile ads are disruptive.  So why are so many brands, media agencies and marketers giving so little thought to how mobile ads work and how to engage users ?  According to Business Week “Traditional advertising doesn’t translate to mobile devices, and companies are still struggling to come up with effective strategies.” Marketers need to think about where people are going to see their ads and optimize their ads for that channel.  An ad on a…
  • Brand expenditures are tracking toward digital

    20 Aug 2014 | 9:05 am
     When looking at accomplishments in the past 12 months, more than half of marketers pointed to their effectiveness in uplifting digital marketing capabilities and improving engagement with customers online. Not surprisingly, there is still much room for advancement as nearly 60 percent of chief marketers list “digital marketing makeover” (involving platforms, programs and people) as the number one transformational project in the year ahead. Expenditures are definitely tracking toward digital. Only 15 percent of marketers are spending less than 10 percent of their budgets on digital…
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    Modern-Day Cicero

  • News Feed FYI: Click-baiting

    Nick Cicero
    25 Aug 2014 | 10:45 am
    Originally posted on Facebook Newsroom: By Khalid El-Arini, Research Scientist and Joyce Tang, Product Specialist Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format. Click-Baiting Headlines “Click-baiting” is when a publisher…
  • Brands can now add a custom Call to Action on Facebook Videos Natively

    Nick Cicero
    14 Aug 2014 | 12:46 pm
    Noticed today that you now have the ability to create a video CTA natively inside of Facebook pages, instead of only through ads or the Power Editor. This would be pretty awesome for all types of brand publishers, and I can imagine a ton of different use cases here when combined with the other Facebook products.  A full post on all that to come, but thought I’d throw up a few screenshots of what I’m seeing.
  • Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses

    Nick Cicero
    13 Aug 2014 | 2:14 pm
    Nick Cicero:Get the money Originally posted on TechCrunch: Pinterest is rolling out its Promoted Pins platform to more businesses, the company has confirmed to TechCrunch, after we received reports from businesses who were newly being invited to join the pilot program. Previously announced earlier this summer, Pinterest’s “self-serve,” performance-based advertising platform is aimed at small to medium-sized businesses looking to gain more views for their Pins from Pinterest users. Though the company had previously been testing its Promoted Pins product with a number of larger…
  • Puma using Tweet to Unlock inside Twitter Cards

    Nick Cicero
    4 Aug 2014 | 7:50 am
  • Engaged Twitter Users can boost TV Ratings

    Nick Cicero
    30 Jul 2014 | 5:42 pm
    Twitter has been a serious catalyst for the advancement of television in the past few years. We have real-time social conversations about our favorite TV shows with friends and complete strangers more than ever before. And while we’re clearly able to see the rise of Social TV with the infiltration of social into the broadcast experience through hashtags, socially curated experiences and onscreen visualizations, there has never been a real statistical correlation between Ratings and Tweets. Data from Nielsen confirms what most of us already knew, a higher volume of Tweets has a general…
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  • 20 Awesome ‘Startup Vitamin’ Posters to Keep Your Startup Inspired

    1 Sep 2014 | 9:11 am
    Motivation is the only vitamin you constantly need while running a start-up because there are a lot ups and downs in the journey and to be successful you need to keep the spirits high at all times. In this post, I am sharing 20 brilliantly designed posters featuring motivational quotes, tips for businesses and startups. Check them out. 1. Experiment. Fail. Learn. Repeat. 2. Whatever the problem... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Brilliant Posters Twisting Names of Famous TV Shows With Food

    30 Aug 2014 | 2:06 am
    After previous campaign of two kinds of people which went viral on global level, Zomato is back with yet another hilarious and very creative social media campaign. This time they have designed some really cool posters of US television shows with a ‘yummy’ twist in their name. They have named this campaign ‘The Primetime Yummies’. Let’s check out the amazing posters.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Things Which Were Normal 20 Years Ago But Not Anymore

    27 Aug 2014 | 8:08 am
    Change is inevitable. Among all the wise things ever said, it is definitely one of the wisest. In last two decades technology has drastically changed our lives. Some of the inventions which were new to us, a couple of decades ago doesn’t exist anymore and other are about to go off beat. Talking about the world we used to live in 20 years ago, here are 10 things which were normal at that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 10 Best Screen Recording Software For Windows

    Abhijith N Arjunan
    26 Aug 2014 | 6:29 am
    Do you know the toughest task, when it comes to the world of computers and technology? As opposed to your usual guess, it is not management or something, but something else — instructing another user to do specific tasks in his / her computer. It does not actually matter how much you try to break down the process and explain it, you’ll be quite tired at the end, most probably with no desired... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 14 Creative Print Ads That Will Mesmerize You

    26 Aug 2014 | 6:22 am
    If you think advertisements are evil and annoying then here is something that will prove you wrong. Here, we are sharing some well thought and very creative print ads that will make you look twice. These advertisements come from different brands but there’s one thing each shares, which is brilliance and creativity with which the ads have been created. Let’s check out these creative... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Rose McGrory Social Media Management

  • Employee Advocacy: the ultimate Social Media Strategy

    Kate Rose
    1 Sep 2014 | 1:21 am
    The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them, you may want to check out our social media policies, and  Can A Company Ever Be Social? posts. Today we’re going to look at the “holy grail” of business social media implementation: Employee Advocacy. What is Employee Advocacy? Simply put, an employee advocacy-based approach means allowing a range of employees to represent the company on social media, as an everyday part of their professional…
  • Facebook cracks down on clickbait headlines

    Kate Rose
    29 Aug 2014 | 1:21 am
    Fed up with seeing those blatant clickbait headlines in your Facebook news feed? You know, the “this cute kitten / starving puppy was attacked/ rescued / cuddled by a baby / chihuahua / alligator. You won’t BELIEVE what happens next!!!” ones (if you’re still not sure, spend a few happy minutes with this clickbait headline generator. If nothing looks familiar, you have super-intellectual friends – well done Apparently, a few Smart Cookies are making megabucks from these sites; this is how it works. They dredge the internet, and other “viral” type sites…
  • Twitter account sending spam messages? Here’s how to stop it

    Kate Rose
    11 Aug 2014 | 2:09 am
    We’ve seen another outbreak of spam messages from accounts we follow on Twitter this morning – this time, it’s the usual “make millions of pounds working from home” type tweet, plus the more ingenious “Is this you in this picture? <link>”. All have come through as Direct Messages from accounts we know fairly well, so we immediately recognised that the tone and content was unusual for them. Don’t click! I’m sure we don’t need to mention that clicking on links in this kind of message (anything which seems “a bit odd”…
  • Why everybody* hates LinkedIn**, and what they could do about it

    Kate Rose
    16 Jul 2014 | 12:10 am
    *Almost everybody. Click-drones in spam-farms and obsessive seekers after vast networks of people who don’t care about them, don’t count. ** Maybe “hates” is too strong a word, but definitely “finds it yawnsome” / “irritating” / “a chore”…..   Oh hurray, a LinkedIn notification... There’s a statistic that we’ve long since lost the source for (Socialnomics?! possibly..) saying that for a third of women in the 18-34 age group, the first thing they do in the morning is check Facebook. They wake up, and immediately…
  • What is LinkedIn?: The basics for businesses

    Kate Rose
    6 Jul 2014 | 1:03 am
    Last week, Claire presented to members of the Cambridgeshire chamber of commerce on the subject of social media and its implications for HR professionals. Of all the social media platforms, it was LinkedIn that dominated the discussions, but in our informal chats afterwards it became clear that many of the attending professionals weren’t sure what exactly LinkedIn is, or is for. They’re not alone According to Google’s keyword search tool, there were 1.8 million searches in the UK, last month alone, for “what is linkedin”. So, here’s our absolute basics…
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    Timothy Carter - Internet Marketing Optimization | SEO, Search Engine Optimization, PPC, SMM, Local SEO

  • How To Have An Attitude Of Gratitude And Change Your Life

    Timothy Carter
    11 Aug 2014 | 10:37 am
    Do you have an attitude of gratitude about your life? Ever think about what you’re thankful for in your life? Yes? No? Sometimes? Never? I do! Every morning I pick up my phone and write down three things I’m grateful for before I get out of bed. Three things that would make the day great along with a thought/theme/affirmation for my day. Every evening I write down three amazing things that happened during the day. Included in this daily routine are: the occasional picture, and review what could have made the day even better. It has been a daily routine that has profoundly impacted how…
  • How LinkedIn Can Drive Traffic To Your Trade Show Exhibit

    Timothy Carter
    2 Jul 2014 | 6:28 am
    LinkedIn has become one of the most important ways for professionals to connect with each other. If you don’t already have a profile, then you can think of it as Facebook for people who are more interested in forging business connections than gossiping and sharing pictures. Once you have a profile, use these strategies to increase traffic at your next trade show display exhibit. Connect With People in Your Industry Image via Flickr by AmCham Krakow Start by connecting with other people who work in your industry. You might own businesses that compete with each other, but making these…
  • 4 Tips For Making The Most of Trade Shows

    Timothy Carter
    20 Mar 2014 | 1:01 pm
    Don’t make the mistake of thinking that trade shows are irrelevant simply because so much marketing now takes place through email and over the Internet. They still accomplish a lot of business, so if you know how to work trade shows, they will reward you. Part of your success comes from simply showing up, but once you get there, you better get ready to work for it. Make a List of Realistic Goals Image via Flickr by Christmas w/a K Preparing for your trade show takeover begins long before the event itself takes place. As soon as you’re aware of a show you want to attend, start…
  • The Oahu Beaches Experience Infographic

    Timothy Carter
    15 Dec 2013 | 7:55 pm
    Waikiki Beach, Honolulu, Hawaii.  (Photo credit: Wikipedia) Find Your Perfect Oahu Beaches Experience Oahu Beach Infographic Oahu Hawaii’s beaches are some of the most famous in the world.  From the “romantic” Waikiki Beach to the awe inspiring surf mecca of the North Shore, you can pretty much pull over anywhere for a quick dip in the ocean or an incredible view. Do you want to do what everyone else is doing or do you want to get off the beaten path on your Oahu vacation? The best way I know to explore Oahu is not by the big tour buses or just randomly driving around the…
  • 200 Google Search Ranking Factors

    Timothy Carter
    14 Nov 2013 | 10:22 am
    Ahhhh…search engine optimization (SEO) is a wonderful pain in the ass for businesses big and small. Done right, your website can be flooded with quality traffic. Do it wrong and nobody visits your site. From on-site work via site structure, content, images, keywords, etc., etc can be overwhelming. Add to that all the Google algo changes that have impacted how a site ranks from social media, to link building, SEO is a very complex world to be competitive in. Definitely not something to be dabbled in by someone or companies that don’t understand all the variables that can positively…
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    Todaymade Blog

  • Gustavo San Jose Joins Todaymade As Application Developer

    Britni Schwartz
    27 Aug 2014 | 11:00 am
    Please join us in welcoming our newest team member Gustavo San Jose. Gustavo will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. I like being a developer because it allows me to create things literally out of nothing. It is truly amazing the power that developers have to build solutions that can result in hundreds of hours saved to the users of those solutions. Gustavo San JoseClick To Tweet Gustavo’s past experience had him focused on providing solutions for desktop applications in C# and WPF. He…
  • Bringing Girl Develop It to Fargo

    Shannon Luney
    25 Aug 2014 | 12:00 pm
    When I heard about a program called Girl Develop It back in 2013 from Jenn Lukas, I knew it was something I needed to get involved with. It wasn’t until I started my position, here at Todaymade, that I really started to realize the benefit of being able to code the websites I was designing through HTML and CSS. I approached my pal, Megan Beck, a fellow web designer who had learned a little code in the past but wanted to extend her knowledge base and help out with this program. Together, we applied for a chapter of Girl Develop It in Fargo, and three months later, we are in the…
  • Why Strategic Planning Doesn’t Work

    Britni Schwartz
    31 Jul 2014 | 10:30 am
    Strategic planning is a component of every business. I’ve worked for an association, non-profit, fortune 500 company, and a start-up. In each of these businesses, I’ve been a part of the strategic planning process. When it was time to build a strategic plan for Todaymade, I referred back to my previous experience. The problem is, I’ve never felt like strategic plans really worked. Why? To get to the root of the problem, I first analyzed the typical components of a strategic plan: These components didn’t seem to answer my questions. All of the components seemed valuable, so why…
  • Waterfall v.s. Agile – Which One Will Work Best For Your Project

    Britni Schwartz
    22 Jul 2014 | 9:15 am
    We all have experienced moments when technology has failed us. Most of us respond in one of two ways. We either decide to completely avoid the use of that piece of technology or we get resourceful and hack together some type of complicated system to make it “work” for us. Either way it’s not easy, not without frustration, and often not worth the time. During these technology fails we often blame it on a poorly built product, which it probably is. However, should our blame be limited to just the product? What about the process it was built in? After all the process determines…
  • Why Writers And Designers Need To Collaborate

    Krista Tolstedt
    10 Jul 2014 | 12:30 pm
    People like to know it all and do it all. Which is great, but there is no one that’s perfect at doing everything. That’s why collaboration is important. When collaborating, you’re taking your strengths and the strengths of another person and working together. In the end, you’ll have a more successful result. We are all apprentices in a craft where no one ever becomes a master. - Ernest HemingwayClick To Tweet Why Designers Need Writers By Ashton Wirrenga In the same way writers need designers, designers need writers. Often times I find that writers are told precisely…
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    Grow Socially

  • Don’t Be Scared of Social Media

    25 Aug 2014 | 8:55 am
    Social media is a great way to stay connected to a massive online community and the horror industry is taking advantage of social networking in some very effective ways. Whether it’s creating buzz around a new slasher flick or keeping fans updated on all-things Halloween, social media and the horror […]The post Don’t Be Scared of Social Media appeared first on Grow Socially.
  • Welcoming Dan Swain, Marketing Assistant

    Donna Vieira
    21 Aug 2014 | 10:09 am
    I’m very excited to announce that we have officially added a new member to the interlinkONE and Grow Socially marketing team, Dan Swain. Dan is a recent graduate of Northeastern University in nearby Boston, hails from Rhode Island, and joins us as a Marketing Assistant. Our marketing team, and the […]The post Welcoming Dan Swain, Marketing Assistant appeared first on Grow Socially.
  • Marketing Lessons from the Ice Bucket Challenge

    Daniel Swain
    18 Aug 2014 | 9:02 am
    What do Jimmy Fallon, Mark Zuckerberg, Justin Timberlake, and my 82 year old grandmother have in common?  A love for knitting? Well no, probably not (but imagining Mark Zuckerberg knitting in a rocking chair is a great visual). Over the last three weeks each one has participated in the Ice […]The post Marketing Lessons from the Ice Bucket Challenge appeared first on Grow Socially.
  • Why Advertising on Social Sites Can Pay Off

    12 Aug 2014 | 8:26 am
    Social media sites have become a significant part of many companies’ branding efforts, offering many ways to communicate the brand message in creative, original ways to general or targeted audiences. The operative words, however, are “creative” and “original.” Your content must engage your audience or your efforts are wasted. This […]The post Why Advertising on Social Sites Can Pay Off appeared first on Grow Socially.
  • Choosing Your Business Colors

    John Foley Jr.
    4 Aug 2014 | 8:15 am
    The psychology of color — the effect certain colors have on mood, emotions and behavior — has long been studied, and experts agree that color is an influential factor in impressing your target audience. Color is one of the first things people notice about your business, whether it’s on your […]The post Choosing Your Business Colors appeared first on Grow Socially.
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  • 5 Ways to Make Your Content Compelling

    21 Aug 2014 | 7:06 am
    Content marketing is here to stay. The problem is, you can bet your competitors are doing it too. To be successful now, you need to invest and thrive at creating great content. It takes time and effort. But here are 5 top tips to keep in mind when creating content for your company: Write Valuable… Continue reading →The post 5 Ways to Make Your Content Compelling appeared first on BIGprofile.
  • Understanding the Impact of Dwell Time on SEO

    12 Aug 2014 | 8:26 am
    In this article, we discuss dwell time, which is a critical, but often overlooked facet of Search Engine Optimisation. Dwell time is a user-based metric that Google uses to decide how to rank your site. If you want to succeed in the SERPs, you’ve got to succeed with dwell time. What is Dwell time? Dwell… Continue reading →The post Understanding the Impact of Dwell Time on SEO appeared first on BIGprofile.
  • Generating Traffic Through Reddit

    4 Aug 2014 | 2:12 am
    Reddit is a powerful tool for traffic generation that can work wonders for the amplification of a content strategy. However, not everyone is aware of how beneficial Reddit can be. Reddit differs from its competitors through the ability to specify different types of content and present them to certain audience groups. So, in order to… Continue reading →The post Generating Traffic Through Reddit appeared first on BIGprofile.
  • New Study Re-evaluates Ranking Brands In Social

    24 Jul 2014 | 5:44 am
    A new study released by Intent HQ aims to turn the tables on evaluating how brand strength is calculated through social media. Google topped the charts as the most social brand with a perfect score of 100, followed by Twitter (86.41), and then a big gap to Instagram (53.74) and Apple (52.38) in third and… Continue reading →The post New Study Re-evaluates Ranking Brands In Social appeared first on BIGprofile.
  • Ginny Paton comments on how PR integrates with other digital channels

    22 Jul 2014 | 1:46 am
    The marketing industry and marketing strategies are constantly evolving due to today’s multichannel, mobile, social-media-driven world. In order for the various industries to keep up with increasingly innovative approaches, it is important to learn from marketing experts and adapt and integrate knowledge for successful campaigns. PR is one of the industries that is viewed in… Continue reading →The post Ginny Paton comments on how PR integrates with other digital channels appeared first on BIGprofile.
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    Social media optimization

  • 4 Things To Consider For A Successful Facebook Business Campaign

    12 Aug 2014 | 3:20 am
    Facebook is one of the best online platforms for marketers looking to expand the global footprint of their businesses. Having more than a billion global members, no doubt this network is a treasure chest of prospects that you can convert into paying clients, thereby helping you to boost your business performance. However, even if there are billions of prospects in the network, that doesn’t still provide guarantee that you will be quite successful in your Facebook for business campaign. There are numerous factors that come into play that require due attention to. On top of that, you also…
  • Creative Ways on How to Get Facebook Likes

    22 Jul 2014 | 4:09 am
    If you are looking for ways on how to get Facebook likes then you need to be creative in your strategies in order to standout from the rest. Take note that there are now millions of internet marketers like you, as well as big brands and top companies doing the same thing too. While there are billions of Facebook users around the world, there are millions of marketers and businesses fighting to get the attention of the majority of the users for the advantage of their businesses. If your techniques are no different from the rest, then you will only capture just a handful of people to check out…
  • Latest blog posts Buy Facebook Fans – Pros and Cons

    13 Jun 2014 | 8:56 pm
    Buying social media fans has become so rampant nowadays that many marketers and even some social users are enticed into joining the bandwagon of buying social signals for both business and personal reasons. Should you buy Facebook fans to boost your social media campaign, as well? Before you decide on that, it is best to know the pros and cons of this practice, which is done by both small and big businesses alike. Take note that having a lot of fans can give you numerous advantages and personal gratification, but you must also be aware of the possible flaws. The long-term consequences might…
  • How to Promote Video in YouTube

    1 Jun 2014 | 1:58 pm
    After uploading a video in YouTube, a dilemma begins and that is how to promote video. This is a common problem among video uploaders. Getting views to your YouTube files is like getting traffic to a website. It’s no easy task that even some seasoned users of YouTube with hundreds of videos in their channels are still facing the same challenge for some of their newly uploaded YouTube clips. Not all videos will enjoy high YouTube views. While others may become popular, perhaps majority will suffer low-view issues. But if you have strategies on how to promote video, then you can avert or…
  • What are the Best Ways to Get Video Ranked

    26 May 2014 | 6:39 am
    Many think that YouTube videos have significant edge when it comes to ranking in the search engine, particularly Google, and it’s because YouTube is owned by Google. However, that is just a myth, and there is no proof to that. But the real truth of the matter is that those videos enjoying high ranking positions in Google earned those coveted ranks because they were properly optimized. They must have passed most of the parameters of Google’s ranking algorithm, as well. Thus, you need to find and formulate the best ways to get video ranked better in the search engines. You can get…
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  • Does Your Content Really Matter?

    27 Aug 2014 | 5:14 pm
    After finishing a large batch of articles for marketing that you’ve created for your website, the last question you want to ask yourself is whether or not your content is actually going to be read. Article marketing is still a successful tool for getting information out to your clients, but how do you know if your content is truly having an impact on your audience or if they are just skimming the headlines and passing it by? Engaging Articles Put yourself in the shoes of the consumer: you know the website you’re visiting or article you’re reading is going to have a selling point.
  • Advertising Tactics that are Scaring Clients Away

    25 Aug 2014 | 2:11 am
    Have you ever been in the mall and walked by a store that had the creepiest cardboard cutout in the entrance, or even a really weird salesman standing at the front door? That was probably the reason you did not go into the store. No offense to the creepy salesman. Thankfully customers online cannot see if you’re creepy or not, so scaring them away is a much more difficult feat than you may think, but unfortunately, it does happen. Scaring away possible clients happens more often than not, but through areas that you did not expect. Noise Noise can mean a number of different things,…
  • The World of Online Lead Generation

    23 Aug 2014 | 1:29 am
    Online lead generation is absolutely essential in today’s business environment. If you’re not taking advantage of the benefits of a well laid out online lead generation campaign, you’re going to be well behind the eight ball. Starting a small business is the easy part. That only involves coming up with a solid idea and business plan. Turning that start up business into a success means developing business growth strategies that will help you make money both now and in the future. As the internet has expanded and evolved, so too has entrepreneurship. Depending on your target market,…
  • 3 Small Business Marketing Tips

    21 Aug 2014 | 1:39 am
    One of the mysteries of the search engine universe is how to appear in the top rankings on Google’s search results. Website owners are often plagued with the never-ending question: how do I generate more traffic? If you are left without answers to these questions, fear not! There are three secrets to generating more traffic for your page. Be Aggressive Seeing ads when browsing the web is almost inevitable, but the question still remains: where did they come from and how did they get there? It seems as though the Internet has become a much more successful place to market versus the…
  • Article Writing: Does Yours Need Improvement?

    17 Aug 2014 | 6:34 pm
    Marketing through article writing is one of the oldest and easiest ways to get the point of your business across. You can include personal experiences, reviews, and your selling point and eventually, get the reason you’re writing the article in the first place: your product. The problem with this marketing strategy is for some reason, every person with a laptop thinks they have the ability to write a successful and creative article that will actually benefit their business. Just because you passed English in college does not necessarily mean you have what it takes to market through article…
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    Social Media Ltd

  • Why desktop & mobile sites are different animals

    social media ltd
    13 Aug 2014 | 4:34 pm
    In one of our previous posts, we talked about the importance of getting your site kitted out for mobile.  Now we’re going to tell you what the difference should be between the desktop and mobile versions of your site, because there are plenty, and knowing the difference could make your brand the top dog in […]
  • What is the best time to have a PPC Audit?

    social media ltd
    23 Jul 2014 | 2:55 am
    Pay Per Click is more of a science than an art, so you need great AdWords technicians and analytical people to oversee your account (alongside the creative minds). There are a few scenarios when a business should have an independent Google AdWords review: 1) If a campaign has started and it is not going to […]
  • Remarketing ban for UK Cosmetic services

    social media ltd
    11 Jul 2014 | 2:40 am
    Recently Google AdWords withdrew the option for cosmetic service companies including plastic surgery (surgical) as well as Botox-related treatments (non-surgical) to advertise through PPC remarketing (the process of showing your banners to users that have previously clicked on your ad, when they are visiting other websites). Whilst Remarketing might initially feel like ‘net stalking’ it […]
  • Did LinkedIn become irrelevant to business?

    social media ltd
    3 Jul 2014 | 11:31 am
    About just over two months ago LinkedIn took a radical and (may I add) irrational decision to remove the service and product pages from its business profiles. This caused such a sensation on the web that even if you look for the term ‘service and product pages‘ the LinkedIn issue comes up first in Google […]
  • Search marketing changes online pricing

    social media ltd
    17 Feb 2014 | 2:00 am
    Traditionally retailers, high street & online, have been creating their pricing based on a model called “price ending” (aka psychological pricing). In a nutshell, the aim of a price such as £9.99 is to make customers ‘feel’ that the price is lower than it actually is (£9 instead of £10). And marketers the globe across, […]
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    LKR Social Media

  • Is This Secretly the Reason Your Facebook Reach Has Been Tanking?

    Laura Roeder
    26 Aug 2014 | 7:30 am
    Have you heard the one about alligators living in the sewers beneath New York City? How about the one about people exploding after mixing Pop Rocks and Coke? Or the one where the babysitter was getting creepy phone calls…FROM INSIDE THE HOUSE?? See, urban legends are a ton of fun. They’re juuuust believable enough to... [Read More]
  • 6 Cringeworthy Social Media Automation Mistakes That Will Make Even Your Biggest Fans Roll Their Eyes at You

    Laura Roeder
    19 Aug 2014 | 7:30 am
    Let’s go back a couple of years. See, a couple of years ago, the whole idea of social media automation was pretty new – and it didn’t necessarily make sense for a ton of people to be jumping on board that bandwagon. Back then, you could manage your company’s social presence basically the same way... [Read More]
  • Facebook Will Show You Performance Data for Someone Else’s Page – Here’s How to Get It

    Laura Roeder
    12 Aug 2014 | 7:30 am
    Everybody does a little Facebook stalking from time to time. It’s pretty harmless, right? You spend a couple minutes here and there cruising photos from your coworker’s barbecue, or reading status updates posted by your old high school buddies. A fun little time-waster, that’s all. When it comes to your business, though, it isn’t just... [Read More]
  • The Quick and Easy Guide to Making Your Twitter Feed Less Crowded Without Unfollowing Anyone

    Laura Roeder
    7 Aug 2014 | 7:30 am
    Is it possible to follow too many people on Twitter? Can you reach a point where the number of people you follow just hits critical mass, and your feed has so many voices in it that all you hear is noise? Well, yeah – you can! And when that happens, keeping up on Twitter doesn’t... [Read More]
  • 7 Status Update Ideas That Will Completely Cure Your Social Media Writer’s Block

    Laura Roeder
    5 Aug 2014 | 7:30 am
    You ever have that dream where you’re standing in front of an audience and you don’t know what to say? Like, you’re up at the podium, and you’ve forgotten your speech. Or it’s opening night of the big show, and you don’t know any of your lines. And everyone’s watching, and waiting for you to... [Read More]
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    Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver

  • End of The Phone Age: 4 Reasons to Use E-mail

    Anja Micevic
    1 Sep 2014 | 9:00 am
    4 Reasons to Use E-mail More and more professionals are getting increasingly irritated with the amount of phone calls they get. Phone calls come at all times of the day, usually when you’re unavailable to give the person on the other end the amount of time and attention they deserve, […]The post End of The Phone Age: 4 Reasons to Use E-mail appeared first on Developaweb.
  • The Search: 5 Best Apps For Finding The Perfect Employee

    Anja Micevic
    29 Aug 2014 | 9:10 am
    5 Best Apps For Finding The Perfect Employee While job hunting is never a fun experience, neither is sitting down through interview after interview, sometimes for weeks on end knowing that you still have not found the right person for the job. The good news is that with today’s obsession […]The post The Search: 5 Best Apps For Finding The Perfect Employee appeared first on Developaweb.
  • Cloud Wars: 3 Ways Dropbox is Winning

    Anja Micevic
    28 Aug 2014 | 9:00 am
    3 Ways Dropbox is Winning Cloud technology is all the rage and with more and more users signing up for cloud programs through various companies such as Google and Amazon, it’s hard to keep track of which one is the best possible option to use. Well look no further, below […]The post Cloud Wars: 3 Ways Dropbox is Winning appeared first on Developaweb.
  • Do’s and Don’ts of Successful Engagement Marketing

    Anja Micevic
    27 Aug 2014 | 9:00 am
    Do’s and Don’ts of Successful Engagement Marketing First off, let’s start by defining “engagement marketing” – this is a marketing tactic that has blossomed in recent years due to social media and certain brands, companies, and even NGO’s are taking advantage. People want to show that they are a fan […]The post Do’s and Don’ts of Successful Engagement Marketing appeared first on Developaweb.
  • Re-Tweet: 4 Ways To Use Twitter For Your Business

    Anja Micevic
    30 Jul 2014 | 9:30 am
    4 Ways To Use Twitter For Your Business By now we all know the power of social media and how effective it can be for businesses both small and large. However, there are still business owners out there that are skeptical and others that simply don’t know what they’re doing. […]The post Re-Tweet: 4 Ways To Use Twitter For Your Business appeared first on Developaweb.
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    Affordable Mobile Marketing Solutions - Blog

  • Have you gone mobile with your money? Survey says most Americans have

    10 Aug 2014 | 2:53 pm
    Smartphones have become an essential part of everyday life; from texting and email to social media, Americans rely heavily on their mobile devices. If your mobile phone was taken away, how long could you survive without it?The answer may surprise you: nearly half (47 percent) of U.S. consumers polled say they could not go more than one day without their smartphone, according to the inaugural Bank of America Trends in Consumer Mobility Report. An overwhelming majority (85 percent) say they check their phones at least a few times a day, while more than one-third (35 percent) admit to constantly…
  • Who's watching this thing happen?

    24 Jun 2014 | 3:02 pm
    Wow, its amazing to watch how fast the mobile revolution has happened.  When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.  Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes.  No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic. Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to…
  • Why Mobile Marketing Counts

    2 May 2014 | 7:33 am
    So the numbers are in...and....there is an overwhelming agreement from our platform consumers that text/sms is the best way they receive "specials, discounts, invites or opportunities" and upwards of 50% or more act upon these messages within 1 HOUR! Mobile Marketing is the best marketing engagement tool available, and Baytech Mobile has the absolute best platform, know how and experience to get the job done right the first time!Affordable Mobile Marketing Solutions by Baytech Mobile
  • Is your website ready for the mobile consumer? Watch this video to find out

    9 Mar 2014 | 6:42 am
  • Trends in Mobile Marketing

    18 Feb 2014 | 6:06 pm
    The trend in mobile marketing is changing the way that society connects. An increasing number of the population, from all walks of life have hopped on the bandwagon and depend their mobile devicesintensely.Not only is mobile marketing a trend to most societies, it has already become a standard of living in most corners of the world, and that is especially true in the US.Wireless technology has brought a new and exciting trend in computing.  As I am sure you are aware with mobile computing, users have portable devices like smart phones, pocket…
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    Scalable Social Media - Internet Marketing Services

  • How Canva Creates Brand Advocates and Raving Fans

    Alisa Meredith
    26 Aug 2014 | 5:35 am
    From Scalable Social Media Brand advocates. Everybody wants them. They give you referrals, they advertise for you for free. They stand up for you when you’re under fire. How does a company attain and retain brand advocates? Sometimes the best way to figure it out is to follow the example of a successful company. We’ve been on Canva since the days when you needed an invitation. We’ve written about them extensively online and even in print. Yes, I said, “them,” without even meaning to because though Canva is a tool, there are very real people behind it, and it is…
  • Pinterest FAQ: Is Following Others a Good Way to Increase My Own Pinterest Followers?

    Alisa Meredith
    18 Aug 2014 | 6:01 am
    From Scalable Social Media We have this question from a Pinterest user: “So how does the following growth work? It seems that it’s not a “I follow you, you follow back” system like Twitter.” The first thing to clear up is that Twitter does not operate on an “I follow you, you follow back” system unless you want to always follow everyone who follows you, which is not a great idea, but is a subject for another post.  You always have a choice regarding which accounts you follow. That said, the real question seems to be, “How can I get more…
  • Pinterest FAQ: Should I Pin an Image to More Than One Board?

    Alisa Meredith
    13 Aug 2014 | 6:26 am
    From Scalable Social Media Your pin is good. Really good. It is an amazing image with keyword-rich description and linked to an out-of this-world blog post. The whole world needs to see it. But, which board should you pin it to? The one with the most followers? The group board? The one with the right subject matter? Is it considered spammy to pin it to many boards? Pin it to Your Blog Board If you have a blog (and you do, right?) you need to have a board that houses all your great content. Only your great content. This is a quick and easy way for people to see what content your business…
  • Pinterest Messaging – Can it be Used for Marketing?

    Alisa Meredith
    7 Aug 2014 | 7:05 am
    From Scalable Social Media So, yesterday, I published a blog post on sending pins as a messaging tactic because it seemed an under-utilized feature. Hours later, Pinterest released Pinterest Messaging, and the whole (Pinterest-obsessed) world was abuzz.  Check out the video to see what it’s about: Basically, now you can send a pin and start a conversation! Previously, you could send a message with a pin, but it just went to the recipient’s email, and there was really no way for them to respond. I know I missed pins, and the reason I know I missed them is that when I updated my…
  • Pinterest “Send a Pin” – A Good Way to Stand Out?

    Alisa Meredith
    6 Aug 2014 | 6:10 am
    From Scalable Social Media Pinterest is growing up. With about 53 million active monthly users in the US and advertising opening up to all businesses any minute now, it’s starting to get the attention and respect it deserves. Guided search and an ever-improving user experience make its proponents some of the most loyal of any social network. There’s one feature that’s been around for over a year but doesn’t get a whole lot of love – send a pin. To send a pin, just hover over one until the little paper airplane button appears. Click that then enter a message if…
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    Ron Sela

  • How to Optimize Your Content Marketing Reach with Online Influencers

    Arthur Hilhorst
    18 Aug 2014 | 4:14 am
    All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that businesses face now is that firms have to focus on generating a non-stop stream of quality content. Creating remarkable content is the first step to an effective strategy but if nobody actually interacts with your content it’s a lost effort. Finding the key influencers that will amplify content is the next step, this is where content marketing and influencer marketing become best friends in modern…
  • Google Plus vs LinkedIn: Which Platform is the Winner for B2B?

    Dave Landry
    11 Aug 2014 | 7:40 am
    Google+ and LinkedIn are both vying for top position among business networks, and both have their own unique characteristics to bring value. Social media has absolutely exploded, and digital marketing has proven to be an incredibly valuable tool in a business’s advertising arsenal. Which one brings more value? Which one is more beneficial to a company’s marketing plan? Tale of the Tape Google+ has been around for several years, and was the fastest growing social media in networking history. It offers a very integrated approach to social media, rather than simply the traditional news…
  • How to Make Your “Boring” Business Blog Interesting

    Dan Stelter
    16 Jun 2014 | 1:01 pm
    Can you really make things like accounting, law, and insurance interesting? Do most of your client’s eyes glaze over when you start talking to them about your business in person? I’ve heard many businesses say: Our customers are boring, so they need boring facts to read Nobody wants to read about our business – it’s too boring to blog about It’s easy to justify and rationalize the true value of business blogging away, because: It takes a long time to see the payoff The true ROI is difficult to calculate The attitudes of senior leadership typically don’t favor business blogging…
  • The Key to an Awesome Blogger Outreach Campaign

    Ron Sela
    28 May 2014 | 11:23 am
    In order for it to be successful and generate targeted traffic any blogger outreach campaign requires a solid foundation. First, clear objectives are needed so make sure that everyone on the marketing team knows the goals. They should be measurable and address both the campaign as well as business objectives. For instance the campaign may seek to obtain X new visitors or Y new leads, but these targets should also translate into business outcomes such as a certain amount of increased sales. Second, a thorough understanding of the campaign itself is essential. This is more than simply finding…
  • How to Run Your Small Business Blog Like a Pro

    Ron Sela
    10 May 2014 | 10:23 am
    Running a small business blog can be a daunting task. The internet hosts millions of small business blogs and it could be really difficult to differentiate your small business blog from among them. Regardless of whether you want to make an existing blog site rather more distinctive or you are establishing a brand new site, finding a niche is one way to generate interest and attention for your small business blog. You may have heard the word niche in many contexts but here it means a unique need that no one else is currently fulfilling. Fulfilling a niche requirement will enable you to build…
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    Just Ask Kim

  • SEO Tip – Do URL Shorteners Pass Anchor Text?

    Kim Castleberry
    31 Aug 2014 | 3:30 am
    Let’s Ask Google! There are a lot of SEO reports that suggest that url shorteners may be hurting your SEO… Is this true? What can we do about it? Matt Cutts, Google’s SEO expert weighs in with the facts…. The fear that remains around url shorteners is, mostly due to the fact that when they first started appearing on the scenes, most did not use 301 redirects and so were essentially stealing linkjuice. This created a scenario that was bad for SEO but fortunately the pressures of SEO have driven of the companies to shift to using 301s for your best interest. However, as…
  • Create Your Own Custom URL Shortener for Free

    31 Aug 2014 | 3:00 am
    A Quick & Easy Personalized Link Shortener  You probably heard of as one of the most popular URL shorteners and you’ve probably used it some. But wouldn’t it be cool if you had your own custom URL shortener? Something like There are two ways to accomplish this: One is with a self hosted plugin for your based blog called Pretty Link (and Pretty Link Pro). This lets you make short links right on your primary website URL.   The other is accessible and free even if you don’t have WordPress and uses to power it. This…
  • The Multi-Point Solution I Use On This Blog To Combat Comment Spam On WordPress

    Kim Castleberry
    30 Aug 2014 | 7:49 pm
    So Long Sucky Comment  Spammers! Comment spam is one of the biggest annoyances for WordPress blogs.  While it doesn’t pose any “risk” as long as you do not approve the spam posts… even having to delete it sucks up precious time and hosting resources. (Delete a thousand spam comments back-to-back and you may temporarily run out of hosting resources).  As your blog ages and as you get more posts ranked you become an ever increasing target because more bots learn that you exist.  Even blogs that are not particularly popular can get wailed on by spam bots simply…
  • How To Stop WordPress From Automatically Linking Images To Themselves By Defalt

    Kim Castleberry
    20 Aug 2014 | 10:19 pm
    Disable The Default Image Self-Linking For Improved Blogging WordPress is many things to many people. And somewhere in the evolution of the software, they decided that it was better to focus on helping people make delightful photo lightboxes and galleries than focusing on image behavior in traditional blogging situations. You’ve likely noticed this when clicking randomly on some random blog post, and your click hits an image, and you find yourself looking at a mostly empty page containing the image and no longer in the post you were reading! This is terrible for SEO and terrible for…
  • How To Hide The Facebook Groups You Are A Member Of From Your Profile

    Kim Castleberry
    20 Aug 2014 | 5:31 pm
    A Little Facebook Privacy Please! Facebook groups are a fun way to have topic-based discussions with other like-minded people. Unfortunately, unless the group is “Secret”, our membership in the group is often very public. While “open groups” show everything to the wide open world, “closed groups” only show a few things… the most problematic usually being that they appear in our “Groups We Are A Member Of” in on our Facebook Profile. You can check this Facebook groups privacy chart to determine what group settings show or hide about your…
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    Barbara Ling's Official Authority Marketing Cafe

  • Incredible Green Screen Secrets Machine by Todd Gross and Matthew Houghton

    30 Aug 2014 | 5:03 am
    Incredible Green Screen Secrets Machine by Matthew Houghton and Todd Gross Part 1! Morning!  I just checked out and of course…. Had to make a video about it.  Enjoy! Good stuff indeed! Grow strong, Barbara Ling   Send to … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Friday Morning Perkup – No List No Problem Facing Ickified Fear, Hibatchi, Melted Iron, Amazon/eBay more!

    29 Aug 2014 | 5:14 am
    Your Friday Morning Perkup – No List No Problem Facing Ickified Fear, Hibatchi, Melted Iron, Amazon/eBay more! +=================== | | oOo ==> Easy Amazon/eBay Income | |  | WHY:  Ridiculously underpriced (as in less than $6) | but gives you a … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Thursday Morning Perkup – ENDS at 11:59am, Football, Beach, Ending at 11:59am today, more!

    28 Aug 2014 | 5:55 am
    Your Thursday Morning Perkup – Football, Beach, Ending at 11:59am today, more! +=================== | | oOo ==> Wordbotic Ends 11:59am TODAY! | | | WHY:  Incredible.  I just tested it out myself…. | Instant book-length content creation | +===================   Good … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Wednesday Morning Perkup – Ultimate kids treat, A-Z Pinterest, NEW PLR, Amazon Trends, more!

    27 Aug 2014 | 12:48 am
    Your Wednesday Morning Perkup – Ultimate kids treat, A-Z Pinterest, NEW PLR, Amazon Trends, more! +=================== | | oOo ==> Massive Business In Box – Local Marketing PLR | | | WHY:  eBooks, Videos, Templates, Graphics… | DimeSale today! | +=================== … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Tuesday Morning Perkup – FB Changing Clickbaiting News AGAIN, Fast Track System, Wakeup call, more!

    26 Aug 2014 | 1:46 pm
    Your Tuesday Morning Perkup – FB Changing Clickbaiting News AGAIN, Fast Track System, Wakeup call, more! +=================== | | oOo ==> Marlon Sander’s Latest - | Part II - 30 minute work day? | | | WHY:  The man is a legend, walks … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
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    The Heyo Blog

  • How Heyo Helped a Photography Blog Build an Email List

    Emily Goodrich
    21 Aug 2014 | 5:15 am
    Meet Heyo customer Scott Voelker, who runs New Portrait Biz with his wife, Lisa. Scott and Lisa owned their own studio for over 10 years, and now run a company dedicated to helping others start their own photography studios. With content ranging from using digital backgrounds and props, to photoshop tutorials, the photography super team […] The post How Heyo Helped a Photography Blog Build an Email List appeared first on The Heyo Blog.
  • How Valley-Hi Got 1,154 Emails with Heyo’s Sweepstakes Template

    Emily Goodrich
    19 Aug 2014 | 8:18 am
    Valley-Hi Toyota is part of the family-owned Browning Auto Group, located in the High Desert of California. For the past two years, they have won Best Car Dealership of the Desert, because they keep their customers in mind. The team at Valley-Hi Toyota was looking for a way to get their customers excited and engaged […] The post How Valley-Hi Got 1,154 Emails with Heyo’s Sweepstakes Template appeared first on The Heyo Blog.
  • How a Camping Website Captured 2,453 Emails with Heyo

    Emily Goodrich
    15 Aug 2014 | 6:27 am
    Heyo customer Kenny Stevens and his wife Andrea are a camping power couple. They began their camping journey on their 1st anniversary and have been having adventures with their family ever since. They started their camping website in December 2013 to provide a forum for camping enthusiasts and beginners to go for advice, tips, and tricks. Their goal […] The post How a Camping Website Captured 2,453 Emails with Heyo appeared first on The Heyo Blog.
  • Facebook Image Size Cheat Sheet

    Emily Goodrich
    12 Aug 2014 | 9:44 am
    As you’ve no doubt noticed, the layout for Business/Fan Pages changed around March of this year, and a majority of Fan Pages were moved to this new format in June. Since the move to the Timeline format of Fan Pages, there has been a shift in focus towards visual content. Why this move toward visual […] The post Facebook Image Size Cheat Sheet appeared first on The Heyo Blog.
  • Facebook Bans Like Gates on Fan Pages

    8 Aug 2014 | 7:41 am
    Learn what the Facebook ban of like gates means for your fan page. We answer questions like are promotions still ok? Can I run a contest? The post Facebook Bans Like Gates on Fan Pages appeared first on The Heyo Blog.
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    Concise Training

  • Representing yourself or a business on Twitter?

    Mary Thomas
    28 Aug 2014 | 5:59 am
    Way back in 2011, I wrote a post about selecting a Twitter username.   In the post I talked about using ConciseTraining as my username, but use a photo of me, Mary to ensure I show some personality in the account.  During the post, I did mention that I might have to rethink this if the company was to grow. Well, I am now at that stage and I thought it would be useful to share my thoughts with you as I know many of my peers have also grown and developed their sole trader companies. During the past year, I have taken on two fantastic part time employees who are not only responsible for…
  • Did you know Twitter displayed analytics?

    Mary Thomas
    19 Aug 2014 | 8:07 am
    If you have a Twitter Ads account, you can get some interesting data on your organic tweets (even those you are not using for promotion). If you don’t have a Twitter Ads account, you can sign up for one at – submit your payment information.  Set up a promoted campaign in the future and cancel it once you have access to analytics. Sign in to your Twitter Ads account and click Analytics (along the top menu bar). Looking at the information available: Tweet activity This displays the number of views (anytime a user sees your Tweet) over the last 28 days…
  • Different ways to use Google+ Hangouts

    Mary Thomas
    13 Aug 2014 | 1:28 am
    Have you used Google+ Hangouts yet?  They are a unique feature of Google+ that allow you to either have up to 9 other people in a private webinar or allow you to livestream webinars to YouTube to allow anybody to listen to the webinar and ask questions via text. Aside from the obvious way of using Google+ hangouts to have team or group webinars, as an alternative to Skype, brands have used hangouts on air in some really creative ways. Cadbury UK have used hangouts and hangouts on air for chocolate tasting hangouts, cooking demonstrations and interviews with famous sports stars to help drive…
  • Simplifying Social Media With Spreadsheets – Part 4 – Using IFTTT

    Steve Beavis
    1 Aug 2014 | 2:45 am
    Last week we looked at some of the social media spreadsheet add-ons that are available. Continuing our spreadsheets for social media theme, today we are going to look at one of my favourite tools – IFTTT – it stands for “If This Then That”. This powerful service allows you to link web channels (web applications) to each other via a “trigger” and “action”. The combination of channels, trigger, rules and actions is known as a recipe and once you join IFTTT for free you have access to many recipes that are created for you already or you can create your…
  • Simplifying Social Media With Spreadsheets – Part 3 – Spreadsheet Add-Ons

    Steve Beavis
    22 Jul 2014 | 3:15 am
    Last week we looked at using a spreadsheet with management tool Hootsuite to bulk schedule social media posts. Continuing our spreadsheets for social media theme, today we are going to look at some of the social media spreadsheet tools that are out there. Supermetrics In November 2013 Automate Analytics became Supermetrics. They produce a series of add-ons for Microsoft Excel and Google Sheets, some of which are paid and some free. The Microsoft Excel add-on which they call their Datagrabber allows you to pull in information from several sources of analytic data including Google Analytics,…
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    NewsOrator :: SEO, Social Media, Wordpress and Blogging News

  • WordPress Plugins a Gaming Blogger Should Have

    Manish Agrawal
    30 Aug 2014 | 12:07 pm
    As a gaming blogger, having to continuously format and alter the look of a blog can prove extremely time consuming. With the help of a few WordPress plugins though, it is possible to improve this issue drastically. WordPress is an incredibly helpful Web publisher that allows just about anyone to blog and write content on their topic of choice. For gamers, having the ability to quickly input screenshots, video clips and add other information to the blog is important, but most of the time, this means they need to manually copy and paste information in, not to mention track down back links and…
  • 5 Key Tips To Choose Best Web2Print Software Development Company

    Manish Agrawal
    30 Aug 2014 | 12:00 pm
    Web2print is one of in-demand technologies and now, it is considered as a boon for those printing companies or agencies that are interested in getting flawless product delivery systems, reduce overheads of increasing sales/production, augment business in the best possible way as they expect. Web-to-print software has become the significant need of lots of product designing companies, because this awesome software allows users to design various products, including t-shirts, mobile/laptop cover, apparel, and more marketing materials that can make a business wealthy or recognized. For the best…
  • How to Optimize Conversions for the 3 Major Website Types

    Manish Agrawal
    26 Aug 2014 | 8:45 am
    Chances are your website is designed to either generate leads, produce sales, or get users to sign up. Depending on the type of website you have, the methods you use to increase your conversions will vary. To help you boost your conversions, I have created an infographic in which I’ve broken down the techniques you need to follow and the strategies you need to implement to achieve your conversion goals. Here’s how you can boost your conversions. Click on the image below to see a larger view: Courtesy of: Quick Sprout
  • Twitter To Start Showing You Tweets From People You Don’t Follow

    Manish Agrawal
    20 Aug 2014 | 6:20 am
    Prepare yourself to start seeing tweets in your timeline from people you don’t follow. A change to Twitter’s timeline is going to start pulling in tweets from people you don’t follow if Twitter consider’s that tweet to be “popular or relevant.” These new additions to Twitter’s timeline started as an experiment but will now be a permanent change to the service. Twitter’s FAQ page for the question “What is a Twitter timeline?” has been updated with the following section: Original Article :…
  • iPhone to iPhone 6: A Magical Phenomenon

    Manish Agrawal
    14 Aug 2014 | 12:45 pm
    On June 29th 2007, the world witnessed the unveiling of a phenomenon called the ‘iPhone’. What started as a highly confidential Project Purple in the year 2004 later became to be known the iPhone. The handset created insane reactions from over the world when it was initially unveiled on January 7 2007. On its release date there were hundreds of customers lined up outside Apple stores in the United States. The craze among media about the iPhone up-scaled to such an extent that various sectors even dubbed it as the ‘Jesus Phone.’ Subsequently, in the month of November that year, Apple…
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    Your Social Village

  • Launching A Product, Business Or Service On Social Media: What Works And What Doesn’t?

    Joyce C. Abaño
    8 Aug 2014 | 6:35 am
      How do you effectively launch a product, business or service on Social Media? The advent of social media has changed everything when it comes to marketing! Today, getting the word out about a product, business or service launch is as easy as snapping your fingers with social media platforms providing great tools in reaching out to present and prospective customers, fans and followers. Now, instead of spending a chunk of your budget to get your information out on TV, newspapers and billboards, you can connect with a number of individuals with less effort – and very little money…
  • Real Estate And Social Media: The New Age Of Real Estate Communication

    Joyce C. Abaño
    23 Jul 2014 | 4:50 pm
    How can the Real Estate sector in Australia use Social Media to boost business? Selling properties to overseas investors, many of whom are from Asia, is big business at present in Australia. With property prices in major metropolitan areas flourishing, mostly driven by record low interest rates and huge demand from global real-estate investors, Australia is now tagged as a hotspot for many Asian property purchasers. In the past, neighbouring countries are usually the most popular investment destination for most Asians (as with Singapore – Malaysia; or China – Hong Kong). Now,…
  • Franchises And Social Media: How Can Your Franchise Benefit From Social Media?

    Joyce C. Abaño
    7 Jul 2014 | 4:05 pm
    How are the best franchises using social media to their advantage? Today’s enlightened consumer does not just spend a significant amount of cash to purchase a product or service without doing thorough research about it first. He or she may ask: “Is this product or service worth paying this amount for?” “Let’s see if other people have tried it already.” “I’d like to see what other people online are saying about it.” “Is this a good brand? What do most people think about it?” And the questions could go on and on until they are satisfied they have the answers they need.
  • Social Media for Non Profits: How To Avoid Getting Lost In The Social Media Jungle

    Joyce C. Abaño
    24 Jun 2014 | 4:20 pm
    How can non-profit organisations create an effective social media campaign? Today, more and more non-profit organisations have integrated social media in their non-profit communications and fundraising strategies! They use social media to tell people about their cause and what their organisation is all about, share stories and engage with their target audience. A recent survey with over 9,000 small-to-medium-sized non-profit organisations in the US and Canada showed that 48 percent of non-profits believe social media is valuable to their campaigns. Ninety-eight percent of these non profits…
  • Social Media Crisis Management: How To Handle A Public Mistake

    Joyce C. Abaño
    16 Jun 2014 | 7:44 pm
    Do you have plans on how to effectively manage a social media crisis? Every business owner knows bad news travels faster and farther than good news. This is especially true in the digital world where anybody can get information about a company or talk to other consumers in other parts of the world in real time with just a couple of keystrokes. A large number of businesses are now on social media because they want to be where their consumers hang out. These businesses acknowledge that social media is the best type of “word-of-mouth” marketing today! One FB post or Twitter tweet and a…
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  • How to improve your marketing efforts

    Saqib Sherazi
    1 Sep 2014 | 8:10 am
    Here are 3 steps to improve your marketing efforts:Step 1: Develop a marketing strategySometimes it may be hard to develop a marketing strategy especially when you are just starting out and don’t have a clear direction. You can develop a marketing strategy in many ways such as:Identifying opportunities in the market place and aligning your strategy to those opportunities. For example, if you find lots of your customers tend to buy high end goods online then you should develop a strategy that allows you to tap into this potential.Segmentation of the market such as your customers and then…
  • How to treat your customers right

    Saqib Sherazi
    26 Aug 2014 | 8:40 am
    There are many ways that a business can treat its customers. The best way is obviously to treat them right but what does treating the customers right mean and how does a business go about doing it? Below are 8 tips on how to treat your customers rightTreat them with respectWhat this means is that you should not treat your customer as a number but as real person. This is often easier said than done especially when you have lots of customers. Any way you respond to your customer should feel genuine and honest. The customers should know that you say what you mean and are not just lying to…
  • Social Customer Service

    Saqib Sherazi
    25 Aug 2014 | 8:14 am
    Customer service has evolved into merely traditional customer service to engaging with customers online such as through social media and other online mediums. With social customer service, customers are demanding better service due to the increasing competitive pressure the companies face in the marketplace. Changing the ways that companies interact with customers online has allowed some to increase customer loyalty. Below we will see an info graphic which further explores social customer service. The post Social Customer Service appeared first on
  • Factors to brand loyalty

    Saqib Sherazi
    21 Aug 2014 | 8:21 am
    There are many different factors which a person may look at in a product that makes them loyal to a certain brand. Below we will explore these different factors to brand loyaltyQualityPeople have come to expect top quality in all their purchases. They want a safe product that won’t kill them when they use it. They also want a product that they will not be ashamed of using or won’t be ashamed that other people know they use that product. I am talking about common household items and not medicinal products. For example, when people want to buy a dandruff shampoo they would think of Head and…
  • Different faces of online influencers

    Saqib Sherazi
    20 Aug 2014 | 7:53 am
    Online influencers can come in many forms. Below we will see what motivates each type of influencer and how to engage with them.The celebrityHas a large online audience and is famous for both online and in personHow to engage with them? Find sponsorship opportunities which are dear to the community and may also be something the celebrity is interested in as well.The authorityTheir opinion matters and people turn to them to make sense of different topics.How to engage with them? Create value for his community. You should be able to convince them that what you are saying is going to bring value…
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    Engagor Blog

  • 5 Ways Social Media Has Completely Transformed the Telecom Industry

    Sofie De Beule
    13 Aug 2014 | 11:15 pm
    Telecom companies operate in an extremely competitive industry where it’s a constant bidding war over who offers the best coverage for the best price. Providing a service that is widely used by consumers requires direct, real-time access to customers in order to stay one step ahead of competition. Social media is, without a doubt, the most effective way of making a real and meaningful connection with customers. Telecom companies all offer very similar services, so it’s extremely hard to differentiate themselves from their competitors. However, a strong social media presence and…
  • 4 Tips to Deliver on Honesty in Social Media

    Sofie De Beule
    6 Aug 2014 | 12:00 am
    An honest brand should deliver on an honest message. But, why exactly is it so important? Becoming a trustworthy, honest brand is part of a difficult process because it takes a lot of effort for people to have confidence in brands. However, if brands want to connect with their customers over the long haul, they need to deliver on an honest, transparent, and authentic message. Authenticity and honesty are essential in any aspect of communication. If brands don’t communicate authentically, people see right through it and will immediately tune it out. The idea behind it is easy: don’t set…
  • 80/20 Social Media Rule: 4 Tips to Leverage Customer-Centric Content

    Sofie De Beule
    4 Aug 2014 | 9:55 am
    Companies have been using social media as a means to purposelessly broadcast messages for too long. Unfortunately, there are no strict rules when it comes to running content on social media pages. The 80/20 rule is, however, a guideline that can deliver the most meaningful engagement with your community. How can brands actually translate this social media rule into their content strategy? The 80/20 rule implies that only 20% of the content brands post on social media should be about themselves (for self promotion, lead generation, or advertisement), and the overwhelming bulk of 80% needs to…
  • 3 Excellent Tips to Improve Your Social Customer Service

    Sofie De Beule
    24 Jul 2014 | 9:25 am
    Building strong and valuable relationships with your customers requires more than an occasional “check-up” to see how they are doing. More than simply fixing your customers’ issues, businesses need to interact meaningfully, consistently, and proactively with their customers. Building social capital, and investing in the value of your network, helps your company grow into a sustainable business and opens the door for opportunities to build loyal brand advocates. When it comes to building a unified brand across all channels, providing superior customer service is crucial to deliver on an…
  • Engagor Wins Two Awards in Goldbach Report on Monitoring Tools

    Lien Brusselmans
    23 Jul 2014 | 1:26 am
    Every year digital marketing agency Goldbach Interactive conducts a thorough research of the leading social media monitoring platforms in Europe. We were very pleased to get a positive first review last year and are thrilled to announce that we came out as one of the best social media management tools this year! Engagor offers first-class workflows for community managers and social media customer service teams, as well as the largest range of social media profiles to monitor, analyze and manage. By means of a questionnaire Goldbach researchers identified 15 top tools which they tested in a…
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    Room 214

  • Freemium to Premium

    Room 214
    26 Aug 2014 | 9:27 am
    Offering a free trial or freemium version of your product is often the perfect hook for SaaS companies. You already know your product is great, and allowing potential customers to “try it on” is a great way to demonstrate how great it really is. Having a customer sign up for a free trial is a good sign. It means they are interested in your product and want to know more about it. What happens next will make or break your company’s ability to capitalize on trial users. Take the following 3 steps to make sure free trials convert into subscriptions.  Step 1: Decide who your ideal customer…
  • The Reason Why Branding is Important for Your SaaS Company

    Room 214
    26 Aug 2014 | 9:24 am
    Brands are everywhere – from toilet paper to microchips, everything is branded. Brands help us understand how products work, what makes them unique and even what they stand for. No software company hoping to make a name for itself would strive to make a decent product – it would strive to make the best product, whether that meant the fastest, easiest, or most secure. And the easiest way for a new company to convey that essence right away is through branding. Disruptors Must Stand Apart Personal finance tracking software could have taken the route of traditional financial…
  • The 3 Benefits of Progressive Profiling

    Room 214
    25 Aug 2014 | 8:15 am
    You have worked hard to develop content that provides value and drives conversion. Progressive profiling will take that content and turn it into path that walks leads through the buyer journey. What is progressive profiling? Progressive profiling is a feature built into many marketing automation platforms. It allows you to designate which form fields to show based on what you already know about the lead. Each time a lead fills out a form to receive content, you are collecting valuable new information. For example, you may already know a visitor’s company size, role, region etc… because…
  • Google’s Role in Moving Your Software

    Room 214
    22 Aug 2014 | 9:22 am
    Google has established itself as the primary provider of online services, visibility, and reputation, and in turn has become a central part of online marketing. The size and might of Google is hard to deny, and it goes without question that it is a necessary tool for your SaaS company. The following article presents five insights from product owners, marketing managers and C-levels in the software industry that have effectively leveraged Google’s offerings to move their software. With 65-70% of the online search market, Google is often the first place users go to get answers (or find…
  • How Do Stories Drive Software Sales?

    Room 214
    21 Aug 2014 | 9:43 am
    At the core of good storytelling is an ability to encourage your listeners to relate to the subject. Think of the most compelling story you have heard. Were you transferred from a new state of understanding? Did you learn something new? Walk away thinking? Storytelling is not limited to the novels in the book store: stories are a tool for explaining complex ideas. In fact, stories can drive sales, even with regards to software (SaaS) products, clients and marketing, by giving the customers a complete picture of what the software does, how it works, and why it is valuable. What is the purpose…
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  • 6 Key Marketing Design Considerations To Be Clear On

    26 Aug 2014 | 3:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Marketing design considerations need to be made whenever you invest in marketing campaigns. There are six main aspects that you need to focus on at ... The post 6 Key Marketing Design Considerations To Be Clear On appeared first on
  • Top 10 Social Media Manager Blunders and How to Avoid Them

    19 Aug 2014 | 3:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Some social media manager blunders are “natural” – happening while operating with a lack of knowledge and understanding. Some happen even though a social media ... The post Top 10 Social Media Manager Blunders and How to Avoid Them appeared first on
  • 20 Quick Social Media Tactics to Boost Your Presence Today

    12 Aug 2014 | 3:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Any business with an active online presence will benefit from using effective social media tactics. As more and more customers are using various social media ... The post 20 Quick Social Media Tactics to Boost Your Presence Today appeared first on
  • B2B Social Media Tips For Thriving in 2014

    5 Aug 2014 | 2:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Many B2B social media tips are strictly time-based and have become obsolete quicker than some tech startups of recent times. The world of social media ... The post B2B Social Media Tips For Thriving in 2014 appeared first on
  • Define Your Marketing Vision For Clarity, Focus and Drive

    29 Jul 2014 | 1:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Have you clearly defined your marketing vision? It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t ... The post Define Your Marketing Vision For Clarity, Focus and Drive appeared first on
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    Digital Information World

  • How to Create Influential Brand Advocates - #infographic

    1 Sep 2014 | 1:48 am
    A satisfied customer is the most effective advertisement, but creating brand advocates has to do with more than just offering a great product. Customers want to have a relationship with your brand, and it's your job to make that possible.This infographic from RapidAdvance proposes 5 tips on how to create influential brand advocates.Show Your Love, Connect With Us On Social Media: Google+ Facebook Pinterest Twitter
  • 3 Powerful Content Creation Strategies for Social Media Marketers - #infographic

    31 Aug 2014 | 9:18 pm
    In this infographic quicksprout visualizes 3 powerful content marketing strategies that can help your business prosper.Show Your Love, Connect With Us On Social Media: Google+ Facebook Pinterest Twitter
  • #Selfie Boom: The Good, The Bad, And The Ugly - #Infographic #SocialMedia

    30 Aug 2014 | 11:55 pm
    Selfies are everywhere.It doesn't matter where you look. Instagram, Google+, Pinterest, Whatsapp, Facebook. Selfies are breaking records and being turned into piece of wall-art.But where did it all begin, and how will it end?Get the answers in this infographic titled "Selfie Boom: The Good, The Bad, and the Ugly" which comes courtesy of TeenSafe.Some amazing stats about selfies:Selfies take up 1/3 of all photos taken by young people.The first incarnation of the modern selfie was the "Myspace pic", popular from 2005 - 2008.Though studies have shown teens prefer other social media apps to…
  • 33 LinkedIn Tips In 140 Characters Or Less - #infographic #socialmedia

    30 Aug 2014 | 9:37 pm
    "LinkedIn is the best online networking platform for professionals. If you're serious about your career, you need to be serious about LinkedIn. Public speakers and presenters especially need to use LinkedIn effectively to establish credibility with audiences and event coordinators. Also, LinkedIn is an incredible tool for developing an influential platform as a thought-leader. Use these 33 LinkedIn tips to ensure that your LinkedIn profile is at all-star status."infographic courtesy of ethos3. h/t slideshare.Show Your Love, Connect With Us On Social Media: Google+ Facebook…
  • Tips For Making Social Video Work for Your Brand - #infographic

    30 Aug 2014 | 2:31 am
    This infographic from themediaoctopus looks at why marketers should consider video, and proposes some tips for making video content work for your brand.Consider these top 4 pointers when creating your online video strategy:1. Understand your audience:Before thinking about content, research what your target audience requires rather than assuming what they want.2. Create the content:Work out how you are going to get audience attention and spend time on briefing based on the change in thinking, motivation or behavior you want it it affect in them.3. Manage the distribution:Don't over invest in…
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  • How To Target Facebook Ads To Increase Conversions

    Sweta Patel, GMT Founder
    18 Aug 2014 | 7:34 pm
    How To Target Facebook Ads To Increase Conversions There are a lot of different ways that you can ensure that your business grows. One of them is to highlight Facebook advertising to deliver ads to a captive audience. Social networking is an excellent way to get your message across the masses. As more and more people utilize these pages, especially Facebook, the opportunity for marketing grows exponentially. This has been shaped and helped by the fact that Facebook has allowed targeting of their ads to people in a lot of different ways. You can now highlight and isolate only the people that…
  • How To Monetize From Google Hangouts

    Sweta Patel, GMT Founder
    8 Aug 2014 | 9:10 pm
    How To Monetize From Google Hangouts   The lifeblood of marketing is monetization. Whether you’re blogging, writing, working with social media, building SEO links, or just trying to gain traffic on the web, you will need to keep in mind how to monetize everything. If you do not do this, or you don’t think in terms of engaging cash flow through your digital outlets, you will not make money online. Simply put, you need to learn how to monetize anything that you’re doing online, as it will turn your hobby into a business fast. One of the digital tools you can use today is that of…
  • How To Make High-End Sales Through Social Media Part 2

    Sweta Patel, GMT Founder
    20 May 2014 | 6:39 pm
    How To Make High-End Sales Through Social Media Part 2 Until this day I have gathered hundreds of recommendations from my connections. I also made my profile searchable by using a simple technique. I am a Marketing Consultant, so I searched for all the “Marketing Consultants” within the social search. I investigated the top 5 profiles, and found out that they used the word “Marketing Consultant” at least 6 times. I made sure my profile had 7 times that. Here you go, now I have made myself searchable and trustable. The last tactic I am going to go over is the offer. The Offer The offer…
  • How To Make High-End Sales Through Social Media Part 1

    Sweta Patel, GMT Founder
    13 May 2014 | 11:53 am
    How To Make High-End Sales Through Social Media Part 1 In most cases I experienced our clientele using social media to just increase their ‘exposure’ through updates of various articles, quotes, facts and multi-media pieces.” Failure after failure has taught us what it really takes to win business through social media marketing. Be Searchable First, make sure the content is searchable and findable. The content strategy is the fuel for the business online marketing campaign. If the content is not easy to discover then the consumer may go elsewhere to find their fix. This is when a…
  • Why Isn’t Your Business Profitable?

    Sweta Patel, GMT Founder
    1 May 2014 | 3:17 am
    Why Isn’t Your Business Profitable? Running a successful, and profitable business takes time, hard work, and a lot of dedication. If your accountant has looked over your books, and you aren’t making a profit, you may be on the verge of giving up. Before you start thinking this way, consider these four important areas that most business owners neglect or do not implement properly. Marketing Printing business cards and mailing out postcards is one form of marketing, but it is not enough to spread the word about your business. The real power of marketing is found online. You need to…
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  • 10 Core Web Development Skills Every Developer Must Know

    Web Strategy Plus
    22 Aug 2014 | 11:22 am
    Web development skills are very in demand right now. Whether you’re in the process of learning how to be a developer or you are an experienced developer who wants to keep your skills as marketable as possible, here are the ten most important things to know: 1. A Native Mobile Platform It’s possible to create a mobile application without using a native platform. However, that approach may limit what can be done with an application. To take full advantage of everything a platform has to offer, you should know how to develop specifically for iOS, Android or the Windows Phone. 2.
  • 5 Best Practices To Turn Your Twitter Followers Into Business Leads

    Web Strategy Plus
    22 Aug 2014 | 11:14 am
    If you’re using Twitter for business, you likely want your Twitter activity to generate new leads. While there are other reasons that using Twitter can be beneficial to your business, it’s definitely possible to translate this activity directly into targeted leads. To make that happen, here are the five most important strategies to follow: Have a Clear Funnel One of the most common mistakes that businesses make is diving into using Twitter for business without first creating an optimized sales funnel. When businesses assume that people are going to find them on Twitter and then…
  • 6 Crucial Tactics for Pleasant Responsive Web Design

    Web Strategy Plus
    22 Aug 2014 | 11:11 am
    Responsive web design makes it possible for a website to look and function just as well on a mobile device as it does a desktop computer. Responsive design accomplishes this goal by combining a flexible grid, flexible images, and CSS3 media queries & screen resolutions. The consistency created by responsive design offers the best possible experience to users. As with any type of web design, it’s important to follow best practices in order to create a great responsive site. Here are the six most important responsive design guidelines to follow: 1. Take a Mobile First Approach Over…
  • 6 Secrets for Better Web Application Development

    Web Strategy Plus
    22 Aug 2014 | 11:10 am
    Advances in web development have completely changed the way that applications can be delivered to users. Instead of needing to download or install anything, users can simply log into a web application and begin using it within seconds. While this capability has made it much easier for people to start using the types of apps that they need for work and personal purposes, easier access to apps doesn’t guarantee a better experience. In order to create the best experience when people start using an app and continue doing so, there are some important rules that need to be followed. If you…
  • 6 Tips To Increase Social Media Shares

    Web Strategy Plus
    22 Aug 2014 | 11:06 am
    Creating quality content is no easy task. Whether you do it yourself, have employees handle it for you or contract a firm to create it, creating blog posts and other types of content that people actually want to read takes a lot of hard work. Because of the work involved in creating great content, when you publish it, you want to ensure that as many people as possible see it. That’s where social media marketing comes into play. Although some people believe that great content will magically get exposure on its own, even the best content requires a push. When content isn’t actively…
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    Socedo Blog

  • If Only Online Dating Were as Easy as the Socedo Social Selling Tool

    Aseem Badshah
    27 Aug 2014 | 3:34 pm
    Guest post by Travis Wright, Chief Marketing Technologist at CCP Global. You’re a business owner, entrepreneur, or freelancer trying to make the right connections. You know that social media is a must, and you’ve figured out that Twitter and LinkedIn are two of the top catch-all hubs for business-minded pros. Facebook is fun, Pinterest is addicting and Instagram is nice, but they’re not necessarily the best platforms for SM for business. However, you’re busy—you don’t have time to pore through profiles, craft witty individualized messages and spend all day reaching out to…
  • 3 Strategies To Build an Audience on Social Media

    Aseem Badshah
    20 Aug 2014 | 12:35 pm
    So you are working on building a presence on social media? The first task ahead of you is to build the right audience of followers in order to meet your business goals. The approach you take to build that audience can be vary greatly based on your brand, target market and business goal.  Let’s take a look at three different approaches that a business can take to build an audience on social media. 1. Spray and Pray In this approach you are looking for anyone and everyone to follow your social media channels. To goal here is to gain as much exposure as possible while also building…
  • Use Social Media Outreach To Drive Leads To Your Landing Page

    Aseem Badshah
    13 Aug 2014 | 12:00 pm
    Social media outreach and landing pages go hand-in-hand. Reaching out to warm prospects on social networks is a great way to get exposure in front of potential customers who don’t already know about you. A landing page allows you to capture that attention and move the prospect towards a conversion. In this post we’ll talk about how to use both tactics in conjunction to fill your pipeline! What makes for a good landing page? In order to capture people in your conversion funnel and bring them to the next step you need to have your landing page optimized and ready. Here are 5…
  • Easy Tips To Improve Your Twitter Experience

    Aseem Badshah
    7 Aug 2014 | 2:10 pm
    While LinkedIn gives an in-depth view of who you are, where you’ve been, and what you are doing/selling – Twitter has become your voice, communications channel, and the go-to place for B2B sales. Here are some Twitter tricks to help you understand the tool and adjust your strategies to maximize results. First, let’s start with the basic channels of communication. There are 5 ways of communicating and interacting with fellow Tweeps with similar interests. Tweeting using hashtags (#) before a word or an unspaced phrase will connect you to like-minded Tweeps who search for the same…
  • Who Finds YOU Interesting On Social Media

    Aseem Badshah
    5 Aug 2014 | 11:39 am
    Most platforms today offer ways to gather data on keywords, hash-tags, and general social media activities. But how would you know how impressive, likeable, or desirable you are to people who tweet about certain things, use certain hash-tags, or use certain words in their bio? After all, isn’t the point of social media outreach for organizations to not just listen, but to be heard? You look for people talk about topics we are interested in, influencers, decision makers, and trendsetters. But are those people more or less likely to follow you back, or engage with you on social media? Now you…
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    Shane Barker

  • The Shark Tank Formula for Startup Success

    Shane Barker
    26 Aug 2014 | 10:47 am
    On the hit ABC show Shark Tank, contestants don’t survive the tank simply because they’re pretty…Well, maybe sometimes. But, to actually win the show and achieve startup success, you’ve got to know how to play the game. This is especially difficult when the rules of the game are very tricky and almost nonexistent. Yet, the same is true for your startup company outside of reality TV in this cutthroat business world. In order to make it, you’re going to compete against a horde of bigger sharks that have been around a lot longer than your startup has and a lot of other baby sharks in…
  • Does Wearable Tech Make Sense for Your Business Operations?

    Shane Barker
    22 Aug 2014 | 12:13 pm
    Wearable tech is waging a war for the hearts and minds of consumers. Early adopters praise them for the fresh perspective while skeptics ban them for fears of privacy violation. Although the consumer arena is drawing the most attention, businesses are quietly waving the white flag by adopting the products without much hassle. The argument for wearables certainly makes sense in theory, but will they benefit all businesses in a practical way? Each business has to make its own call, but the benefits are undoubtedly biased. Those That It Will Help Manual Labor Wearables in contracted labor excel…
  • Top 6 Marketing Strategies for Online Retailers

    Shane Barker
    13 Aug 2014 | 6:17 pm
    Marketing Strategies for Online Retailers Online retail sites are now attracting nearly 10 percent of brick-and-mortar stores’ customers, according to a Gallup poll conducted during the last holiday season. 6 percent of those surveyed had bought a product online after showrooming it in a physical store, while another 3 percent said they viewed the item in-store intending to buy it from a website. Projections by eMarketer anticipate global business-to-consumer e-commerce sales growing 20.1 percent this year to total $1.5 trillion. This growing market includes established brands such as…
  • 9 Things You Need to Crowdfund Like An Indiegogo Dancer!

    Shane Barker
    7 Aug 2014 | 10:23 pm
    If you have had a billion dollar idea and are seeking a way to raise the startup capital needed to kickstart your new ventures, then you will likely need to launch an Indiegogo campaign. As a leading global community, Indiegogo is a crowdfunding site that allows you to pitch ideas straight to the general public who may be interested in offering financial support. Whether you are a first-time entrepreneur or small business owner, crowdfunding can be the ideal way to bypass venture capitalists for donations from everyday Internet users that connect with your product or service.
 That being…
  • Harley-Davidson: Royal Standard in Unique Marketing Strategies

    Shane Barker
    26 Jul 2014 | 10:13 am
    Harley-Davidson has been a household name in America since the beginning of the 20th century, when young William S. Harley, then 21, strapped an engine to fit a bicycle. It took the motorcycle magnate only two years from that point to roll out the first edition of the Harley-Davidson motorcycle. His business, even today, has proven to be one of the most stable and successful in American history. What the company has done in regards to unique marketing strategies  in recent years has been astounding. It’s all about the brand How has Harley-Davidson become a standard in today’s…
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    Digital Insights

  • 6 tactics to boost your Email Marketing

    Omkar Mishra
    30 Aug 2014 | 12:36 pm
    There has been a flurry of communication tools in the last 10 years for Brands. They can communicate with you over Facebook, Twitter & their owned websites along with tons of other digital aspects. For many, email gets lost in this communication strategy. For them, Email Marketing is not as effective as it used to be.Email Marketing is one of the key ingredients when you are trying to run your own business. Still want to know why? Here are some of the latest stats to help you digest the importance of emails:91% of consumers check their email atleast once a day (Tweet this Stat)64% of…
  • #RiceBucketChallenge – An Indian twist to #IceBucketChallenge

    Harsh Ajmera
    28 Aug 2014 | 11:20 pm
    #RiceBucketChallenge is the Indian desi twist to #IceBucketChallenge on Social Media. Manju Latha Kalanidihi, a journalist from the city of Hyderabad came up with the idea for a Rice Bucket Challenge. Rather than washing down the water in a country with scarce water supply, her train of thought was to feed the hungry for the inception of this challenge. Did you know? 312 Million (240 million rural people and 72 million urban people) people live below the poverty line – via World Bank Survey.About The #RiceBucketChallengeAs mentioned before ‘rice bucket challenge’ was the idea of…
  • How @MaggiIndia enticed users to share selfies with #HealthyIsEnjoyable

    Harsh Ajmera
    26 Aug 2014 | 3:31 am
    India’s favourite instant noodle brand ‘Maggi’ has recently launched a new product, Oats Noodles and they have roped in Madhuri Dixit Nene to represent this new product launch to spread awareness across the nation that health is enjoyable with the new commercial. We all have grown up eating Maggi be it during lunch, dinner, snack, midnight grub or as and when we want to satiate our craving.Maggi has positioned its new variant Oats Noodle as a morning option stating not only is it tasty but healthy too. The brand is on the path, to spread awareness of their new entrant as a meal for…
  • Top 10 most active & followed Twitter users

    Omkar Mishra
    22 Aug 2014 | 2:14 am
    From being in the shadow of Facebook for a long time, Twitter has come a long way to be one of the most active networks for networking and the primary source of news. Many celebrities started flocking to the micro-blogging site which helped Twitter to rise in popularity especially in the United States.Here we have compiled the list of Top 10 Twitter users who are the most followed along with accounts who are following the most users and the ones who are the most actively tweeting since the inception of Twitter sourced from TwitterCounterThe Top 10 Followed accounts on Twitter:Twitter being an…
  • 5 Selfie contests that truly flashed on Social Media?

    Harsh Ajmera
    19 Aug 2014 | 11:39 pm
    ‘Selfie‘ was dubbed as the word of the year by oxford dictionary in 2013. Well it just doesn’t end there, your social networks are swarmed by selfies of friends, relatives and admit it; even you have taken a selfie and posted it on your social channels. Brands are not too far behind they have tapped in this craze and incorporated it in their campaigning efforts. Love them or hate them, selfies are here for now!Marketers have started to cash in on this trend. To highlight the importance of this pop culture trend, below is the list of selfie contests which will hopefully inspire…
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    » Blog

  • Tips for making your Contact Page Work for You

    Mark Woodcock
    1 Sep 2014 | 11:30 am
    Image courtesy of hyena reality/ Unfortunately, many businesses treat their contact page as an afterthought. They focus on their home page, blog and product pages, but forget to make sure their contact page is user friendly, optimised and strategically planned. This is a dangerous mistake to make since your contact page can help you bring in more customers and convert leads to sales if you use it the right way. Here are a few tips to help you make sure your contact page is working for your business. Link to it in Obvious Places We’ve come to expect links to contact…
  • 8 Powerful Verbs for your Calls to Action

    Mark Woodcock
    29 Aug 2014 | 9:58 am
    Image courtesy of Sara Björk/Flickr. Calls to action are vital to your Internet marketing tactics. Whether you are using social media, content marketing or advertising, most, if not all, of your pieces should include a call to action. This statement should ask people to do something that will help you meet your goals. But, asking people to call you, make a purchase or “click here” gets old, and frankly, isn’t always very effective. To make your calls to action more powerful, try using some stronger, more creative verbs. Here’s a list of 8 words and phrases to help you get started…
  • How to Publish Content that Works on LinkedIn

    Mark Woodcock
    28 Aug 2014 | 12:38 pm
    Do you publish content to LinkedIn? Is it tailored for that specific market and working for your business? If you want your content to stand out, attract your market and help you meet your goals, you need to know a few things. LinkedIn Users Read a lot of Content LinkedIn published a report called “The 2014 Professional Content Consumption Report,” which is full of information that can help businesses learn how to use LinkedIn more successfully. According to the report, which is based on an analysis of 2,701 LinkedIn users’ habits, people who use the site spend an average of eight hours…
  • Does your Internet Marketing fit Millennials’ Habits?

    Mark Woodcock
    27 Aug 2014 | 12:09 pm
    Image courtesy of adamr/ Millennials, or people who reached adulthood around the year 2000, make up a large portion of many businesses’ markets. These people are graduating from college, starting professional careers, buying products and perhaps most importantly, using the Internet like other generations don’t. People in this demographic are tech savvy and know how to use laptops, tablets and smartphones and incorporate this kind of technology in their everyday lives. If millennials are part of your target market, you need to make sure your marketing strategy fits…
  • What makes People want to Watch a YouTube Video?

    Mark Woodcock
    26 Aug 2014 | 11:13 am
    Image courtesy of Esther Vargas/Flickr. Videos are an excellent way to convey a message and can help you use emotion, images and audio to reach your market in a way few other tools can. The most successful YouTube videos get hundreds of thousands or even millions of views and go viral, creating a buzz about a product or business. In fact, according to DigitalSherpa, 50 percent of Internet users watch business related videos on YouTube once a week. This means you have a huge opportunity to reach your market. But, the first step is getting people interested enough in your video to watch it.
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    Blog for Social media and technology

  • How to Upload Images In Different Social Networks

    28 Aug 2014 | 7:42 am
    Social networking websites have become the most required part of any online business website to spread a word about their product and services. It is required to know all the measures of social networks to earn advantages from every corner of a social network platform. Here is the definitive guide to all the exact measurements […] The post How to Upload Images In Different Social Networks appeared first on Blog for Social media and technology
  • 10 Useful Tips To Create Value For Your Business On Twitter

    5 Jul 2014 | 7:58 am
    Social networks, including Twitter which will be discussed specifically in this article require much effort on the part of companies to gain followers. We will see that this is not just publishing interesting content that can cause a commitment … With more than 218 million monthly active users (22% in the U.S.), the probability that […] The post 10 Useful Tips To Create Value For Your Business On Twitter appeared first on Blog for Social media and technology
  • 5 Reasons to Use SMS Marketing For Your Business and Brand

    5 Jul 2014 | 7:14 am
    Most companies use common marketing levers like SEO, animation, social networks, (Pay-per-Click) PPC or offline methods. However, despite the use of increasingly mobile, these companies have not yet tried the adventure of mobile marketing. This is particularly the case of SMS Marketing , also called “SMS Push”, which allows any advertiser to automatically send mass […] The post 5 Reasons to Use SMS Marketing For Your Business and Brand appeared first on Blog for Social media and technology
  • 8 Interesting Key Tips to sell through Social Media

    3 Jun 2014 | 4:47 am
    Ask a question to yourself, is it possible to earn from social networks? According to me “Yes, You can”. I have seen and worked with teams that have managed to do. Thanks to tools like salsa, Chirpify or application developed by Amex to pay for Twitter. Sell without leaving networks, which is said to sell, […] The post 8 Interesting Key Tips to sell through Social Media appeared first on Blog for Social media and technology
  • Motorola Moto E: Specification, Features and Comparison with Moto X and Moto G

    19 May 2014 | 9:22 am
    The Motorola Moto G has been one of the best phones of 2013, not by its Full HD screen or the more powerful quad-core processor, but it has a good set of specifications at a good price that makes it a mockery of the competition. Now, Motorola wants to break the mark established with the […] The post Motorola Moto E: Specification, Features and Comparison with Moto X and Moto G appeared first on Blog for Social media and technology
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    Kim Garst - Social Media for Business Owners

  • The Ultimate Content Marketing Tools List

    Kim Garst
    1 Sep 2014 | 2:30 am
    You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference in the world! There are many free and paid tools that can help […] The post The Ultimate Content Marketing Tools List appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • A Step-by-Step Guide to SEO Keyword Research Using FREE Tools

    Kim Garst
    26 Aug 2014 | 3:01 pm
    Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…using only FREE tools. Each marketer will have his or her own unique process […] The post A Step-by-Step Guide to SEO Keyword Research Using FREE Tools appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • Discover How being human helped this Facebook Page Get 1.2 Million Likes on a single post [Case Study]

    Ravi Shukle
    26 Aug 2014 | 4:36 am
    What does it mean when businesses are asked to be more human? Share funny jokes? Tell people about their day? Share their favourite TV shows? Although the above might seem a little farfetched in actual fact those suggestions aren’t far of the truth. To humanize your business you must be willing to showcase its personality. […] The post Discover How being human helped this Facebook Page Get 1.2 Million Likes on a single post [Case Study] appeared first on Kim Garst - Social Media for Business Owners Ravi Shukle
  • How To Rally Your Email And Contest Efforts? [Antavo Product Review]

    Kim Garst
    21 Aug 2014 | 5:00 am
    Sweepstakes and contest apps are still popular even though Facebook lets you run contests on your wall. It just makes sense; with apps you can capture leads, and add a spin to the contest. Apps have viral mechanics that not only capture new leads, but also encourage them to invite them to share with friends. Antavo, […] The post How To Rally Your Email And Contest Efforts? [Antavo Product Review] appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • 8 Tools to Help You Create the Perfect Selfie

    Kim Garst
    18 Aug 2014 | 4:30 am
    I have to admit, I am a bit fascinated by the concept, popularity and mass use of the ‘selfie’. The word itself came into existence back in 2002, but has really taken off in the past few years due to the huge popularity of sharing selfie’s on social media. In fact, the word ‘selfie’ was […] The post 8 Tools to Help You Create the Perfect Selfie appeared first on Kim Garst - Social Media for Business Owners Kim Garst
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  • Research The Company Before Your Interview

    Alex James
    30 Aug 2014 | 12:45 am
    You know that researching a company before an interview is important, it shows that you’re genuinely interested. Where do you start? Just how do you go about researching a company? You’d be wise to follow these few steps to research the company before your interview Do a Google Search The first thing to do is run a Google search on the business. This will bring up the website, any social media accounts and any websites the business may have been mentioned on. It’s useful for finding out  about any news, old and new, interviews given in local papers or magazines, & what…
  • You Wont Get A Job With A Klout Score Of 30!

    Julie Bishop
    14 Aug 2014 | 12:12 pm
    How’s your influence across your social media networks? What’s your Klout score? These are the questions that forward thinking businesses are asking and other businesses will also be asking in the future It was so easy when you just got “Googled” whenever you applied for a job but now you have to deal with your Klout score being checked too. Just as Sats scores students, Founder of Klout Joe Fernandez believes that the Klout score will become an “ingredient” in job interviews, which is definitely the case if you wanted to work at Klout! Klout says “Be known for what you…
  • OMG I’ve Been Invited To An Interview On A Google+ Hangout

    Julie Bishop
    6 Aug 2014 | 4:49 am
    Have you been invited to an interview on a Google+ hangout yet? More & more companies are using Google+ hangouts to conduct interviews. I come across candidates asking for advice about these on reddit  so I knew a post was required to help anybody else who has never done an interview on a Google+ hangout before. What is a Google+ hangout?  Basically it’s a free video chat which can be conducted one to one or with up to ten people on the same chat. An interviewer will most likely use it one to one but sometimes they may invite a group of applicants at once onto the call, that’s more…
  • When Mikey Went To Morrisons

    Julie Bishop
    4 Aug 2014 | 12:26 pm
    This morning at 1.00am Mikey Payne, a Norfolk teenager camped outside Morrisons ready for the grand opening of the shop at 9.30am. He’d been invited to go to a party but instinct told him to wait outside Morrisons instead, in his head he just thought he would be first in line for some special offers. He sat outside in his deckchair in the dark until sunrise. A couple of times during the night he questioned why he was doing it but something told him to persevere. At 7am the store manager spotted Mikey, sitting in his deck chair and found it quite amusing, but when he found out he’d been…
  • Could Snapchat Get You A Job?

    Alex James
    31 Jul 2014 | 5:55 am
    Have you heard about companies taking job applications through Snapchat? If you’ve not heard of Snapchat it’s a photo messaging service that deletes the photo after a set amount of seconds.  There are some companies that have accepted job applications in this way successfully. Recently a pub in Ireland only used Snapchat to recruit and had many innovative, creative candidates apply, the exact type of candidate they were looking for. It is easy to use, convenient and gets all the information across that an employer initially needs to decide whether to go further with the application.
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    What's Next Blog

  • How Lawyers are Using Google+ Hangouts and why you should too

    BL Ochman
    26 Aug 2014 | 1:23 pm
    By B.L. Ochman This post originally appeared in Jurispage Blog If you’re serious about online visibility, you need to pay attention to Google+ and the tools it provides. Many lawyers are already taking advantage of the tools provided by Google+ and they are gaining a competitive advantage. While Facebook and Twitter content is not indexed in Google search, content created in Google+ and on YouTube – which is integrated into Google+ Hangouts – is not only indexed, it is prominently featured in search results. Lawyers who populate their YouTube channels with videos created in Google+…
  • Ooops! ISIS Wallet: Re-branding needed by AmEx, Chase, Wells Fargo, Verizon, T-Mobile and AT&T

    BL Ochman
    26 Aug 2014 | 12:34 pm
    By B.L. Ochman What’s in a name? A lot when the name is ISIS. AmEx, Chase and Wells Fargo, AT&T, T-Mobile and Verizon’s mobile wallet app is, unfortunately, sharing a name with the terrorist group ISIS. Now you can pay for goods and services with ISIS, says the web page, Pay With ISIS. The app is available for iPhone and Android. The ISIS app takes your money, not your life. But, if ever there was an ill-advised name for a product, ISIS may be the worst yet. While the connection to the terrorist organization was not predictable, the inappropriateness of big American brands…
  • [VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse

    BL Ochman
    24 Aug 2014 | 7:15 pm
    Beyond Social Media Show # 61 David Erickson and I discussed the role of social media in news coverage of Ferguson protests; the danger of cyber attacks; an aroused horse who photobombed a conservative Congressman’s fund raiser, and much more on episode 61 of the Beyond Social Media Show. The video is time-stamped so you can jump directly to any segment. Subscribe to Beyond Social Media Show YouTube Channel Worst Digital Cases PR Firm Aiding Ferguson Responds To Industry Critics - Does everyone really deserve PR representation? PUMA Twitter Hashtag Goes Seriously Wrong Agency Tries To…
  • Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL

    BL Ochman
    18 Aug 2014 | 11:28 am
    Beyond Social Media Show, Episode 60 B.L. goes solo this week in a 15-minute broadcast of Beyond Social Media Show. Dave will be back next week. Worst Digital Cases Rush Limbaugh’s totally tasteless quote about Robin Williams Limbaugh said, and later denied that he said that Williams killed himself because “leftists are never happy… “They’re always angry about something. No matter what they get, they’re always angry.” His denial prompted Marketwatch to publish the actual transcript in which Limbaugh said exactly what he denied saying. Edelman PR Tells…
  • 10 ways your business can (should) use Google+ Hangouts

    BL Ochman
    8 Aug 2014 | 9:44 am
    By B.L. Ochman By far the most exciting and feature-rich free tools provided by Google+ are Hangout Video Calls and Hangouts on Air. Here are 10 ways to use them in your business. 1- Paid consulting: Hangouts on Air can be public or private, paid or free. If you’re using a HOA for consulting, you send the link to join the Hangout when you receive payment. Only those people who have the link to the video, which will be on YouTube as private, can watch the video. 2- Create video content from interviews conducted in Hangouts and post them on your website, blog, Facebook, Google+ and Twitter…
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  • 5 Tips to Stand Out on Google+

    15 Aug 2014 | 4:05 pm
    Google+ is searchable similar to quora, and is by now being used as Q&A platform. Both platforms include early adopters, mostly marketer & they change loyalty quickly. When Google plus is facilitated by open profile and long conversation. But what if Google Plus is just a trend the next Friendster instead of the next Twitter? The first is Google Plus’ Communities feature, which allows groups to form around particular interests. Here are 5 ways you can use Google+ to promote and market your business. #1: Use Your Google+ Profile to Claim Authorship of Your Content If you write…
  • Become A Successful Facebook Marketer Using This 5 Tips

    24 Jul 2014 | 1:06 pm
    It’s not that Facebook replaces your other types of marketing. However your possible customers ARE spending time someplace. And you want to get in touch with them and enhance the time they spend with your brand. Therefore if they are on Facebook, and if they are on Facebook A GREAT DEAL, it behooves you to create a plan to connect with them on Facebook in a way that includes value to their experience. So exactly how do you launch a Facebook marketing project and make it successful? How do small companies utilize Facebook to get big outcomes! Below are 5 fantastic steps to far better…
  • Grow Facebook Fans Fast With 5 Simple Steps

    17 Jul 2014 | 1:34 pm
    If you have actually struggled to connect your customer base to your main page at Facebook, you’re not the only one. Several brand names are locating it challenging to transform consumers into fans. While most brand names wish to scale social networking sites sensibly, there is constant tension from senior management to grow social media as a marketing channel. This pressure can occasionally cause rash choices and bad investments as brand names seriously try to obtain their numbers up on Facebook. The pressure will certainly not just continue, it will boost. And why wouldn’t it?
  • Track Your Facebook Referral Traffic With Google Analytics Using This 3 Steps

    14 Jul 2014 | 4:21 pm
    The future of content marketing is going to be about analytics. Simply posting content and discussing it is no longer sufficient. You might have discovered your organic reach dropping over the last couple of months. Facebook is taking actions to advertise their own paid reach, which together – or otherwise – suggests a reduce in the reach you could obtain naturally. More than ever, your success will certainly depend not on getting to an extensive audience, but on getting to the ideal audience. To ensure you’re reaching the right people, you require to find who are the…
  • 8 Growth Hacks Tips To Increase Your Instagram Likes

    19 May 2014 | 10:49 am
    Instagram likes are a social statistics, and like all social metrics, businesses making use of the platform would like to increase them. You could possibly head out and acquire a thousand likes on Fiverr, but that technique usually tends to backfire on every social platform when the proprietors catch on and remove the illegal likes. Exactly what you require is natural development, yet true natural development is just too slow-moving. What you truly need is some high-powered fertilizer for Instagram natural growth. Attempt these development hacks out and see how they help you. 1. Post High…
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    FRANk Media

  • 3 Things Worth Noting in Social Media This Week: Pinterest Analytics Tools, Facebook Events Promotional Tools, Twitter Promoted Video

    Jeremy Evans
    31 Aug 2014 | 11:53 pm
    This week in the wonderful world of social media… Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. Pinterest releases analytics tool 2. Facebook releases event promotional tools 3. Twitter introduces promoted video Pinterest releases analytics tool for businesses Pinterest has announced a new analytics →
  • 5 Simple Tips For Increasing Twitter Engagement

    Jeremy Evans
    28 Aug 2014 | 5:40 pm
    5 Simple Tips For Increasing Twitter Engagement Twitter is a unique, fast-paced social media channel. Due to this, it can be hard to constantly create new ideas to increase your engagement. We’ve done a little digging and found that often, going back to basics can be your best bet. The following 5 points are simple, →
  • Two major updates for Facebook Newsfeed

    Tracy Lynch
    27 Aug 2014 | 12:22 am
    Two more changes for Facebook’s Newsfeed this week: This week saw (even more!) major changes to Facebook’s News Feed and what they will give prominence to. While this will result in a better experience for users, brands will have to get in line when it comes to what they say and how they post their updates. →
  • 5 Changes To The Facebook Page Layout

    Jeremy Evans
    25 Aug 2014 | 9:45 pm
    5 Changes To The Facebook Page Layout With the ever changing digital landscape, it can sometimes be difficult to stay up to date with the latest information and changes. You may (or may not) have noticed subtle, yet important tweaks to your Facebook layout over the last few months. Don’t worry, you’re not going crazy! →
  • Instagram Introducing Analytics Dashboard for Advertisers

    Tracy Lynch
    25 Aug 2014 | 5:51 pm
    Instagram Analytics for Ads: A welcome addition to the new image based ad platform. With the not so recent news of the Instagram takeover by Facebook, and the inevitable introduction of Instagram ads that the takeover was bound to bring, everyone’s favourite photo sharing network are now upping their offering with the level of analytics →
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    Number Direct » Articles

  • The Mobile Network That’s Making You Pay For Good Customer Service

    22 Aug 2014 | 4:06 am
    A decent level of customer service should be part and parcel of a company. But one mobile network in the UK is shaking this system up in a controversial way.The post The Mobile Network That’s Making You Pay For Good Customer Service appeared first on Number Direct.
  • Could Karbonn’s £26 Handset Be The Dark Horse Of The Phone Market?

    12 Aug 2014 | 1:00 am
    There is a fierce new competitor in the low-end game that threatens to shake up the market even more: the Karbonn A50S.The post Could Karbonn’s £26 Handset Be The Dark Horse Of The Phone Market? appeared first on Number Direct.
  • Is Motorola’s Phone Protection Tattoo The Worst Tech Idea This Year?

    5 Aug 2014 | 7:33 am
    As we rely on our smartphones more and more, there is a greater need to protecting your device. But Motorola's solution might be the worst tech idea of 2014.The post Is Motorola’s Phone Protection Tattoo The Worst Tech Idea This Year? appeared first on Number Direct.
  • What To Expect With The Samsung Galaxy S6

    23 Jul 2014 | 6:54 am
    With the release of the Samsung Galaxy S5 we can now start to speculate about what Samsung's next phone, the Samsung Galaxy S6, will bring to the market.The post What To Expect With The Samsung Galaxy S6 appeared first on Number Direct.
  • Video: Exactly How Durable Will The iPhone 6 Be?

    21 Jul 2014 | 3:16 am
    The iPhone 6 is expected to come with an 'unbreakable' sapphire crystal screen, but can it really withstand intense damage? This video puts it to the test.The post Video: Exactly How Durable Will The iPhone 6 Be? appeared first on Number Direct.
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    Richard g Wallen

  • The Power of Secret Facebook Groups

    Richard g Wallen
    31 Aug 2014 | 8:48 pm
    The Power of Secret Facebook Groups Facebook Groups provide marketers with an easy way to create communities around their products and services. Better yet, with Facebook Insights, marketers always know the best time to share content—think three hours before peak traffic—and which types of content their fans like to engage with the most. Knowing both […]
  • Getting More Social Shares

    Richard g Wallen
    24 Aug 2014 | 5:56 pm
    4 Powerful Methods for Getting More Social Shares Social signals have been in the spotlight before 2012, when Search Engine Land’s Danny Sullivan first blogged about them. Shortly thereafter, Steve Cutts confirmed in a video that Google does consider these signals. This should come as no surprise. Social signals, like backlinks, provide an objective vote of […]
  • New Leads With Article Marketing

    Richard g Wallen
    16 Aug 2014 | 8:06 pm
    Making it Rain (New Leads) With Article Marketing For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting in to your email list. You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in […]
  • Feelings about Money…

    Richard g Wallen
    14 Aug 2014 | 8:34 pm
    I AM Becoming More Aware of My Feelings about Money… Many people protest when we explain the power of telling the story of their finances as they want it to be rather than as it is, because they believe that they should be factual about what is happening. But if you continue to look at […]
  • Power of Visual Marketing

    Richard g Wallen
    9 Aug 2014 | 6:29 pm
    The Power of Visual Marketing Visual marketing is powerful because vivid images carry the potential to impart emotional impact. Marketing that connects on an emotional level is exceptionally effective. In fact, these days, if you aren’t telling the story of your business in images on Pinterest and Instagram, you’re doing something wrong. These sites allow […]
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    The Social Calling

  • Turning a Writer into a Copywriter

    Randi Sherman
    16 Aug 2014 | 9:00 am
    Writing is simple. We do it every day by jotting down a note, sending an e-mail, or issuing a memo. All of these things make you a writer. But what if your ambitions are greater than that? Do you want to blog regularly? Is ad-copy that you encounter inferior to what you could produce? Could that story you read have been ten times better if you had written it? The Simple Truth Competent writers read constantly. Their appetite is voracious; books, articles, poetry, or anything can be a source of inspiration; the written word is their mental fuel. And the best-read writers make the best…
  • Are Visitors Leaving your Website?

    Randi Sherman
    1 Aug 2014 | 10:00 am
    The World Wide Web offers an often overwhelming amount of information. Sometimes, it is simply too much and we need to remember to slow down and let our audience stop and smell the roses, as it were. The focus of any well-presented website is to make a message heard, and for the readers to interact with the material. Gaining traffic through SEO practices is one thing, as anyone can ‘buy’ traffic, but if the visitors don’t stick around long enough to experience it, then that’s a wasted opportunity that needs fixing. Here are the top 5 reasons people won’t stay on your website. After…
  • Top 4 Social Media Platforms and Their Target Markets

    Randi Sherman
    18 Jul 2014 | 10:00 am
    Social networking is never going to go away. It’s starting to mutate and involve far too many interested parties to collapse. Not only do you have the big three or four at the top, there are niche sites that cater to a very specific market share. If you own a business or run a website, you absolutely need to know what social platforms you need to hit and why. It’s easy to go along and just start throwing your weight around on these pages, but it’s not going to do much for you if you’re not sure what demographic each one is pulling right now. Consider the following as a quick view on…
  • 5 Reasons Why You Should Blog

    Randi Sherman
    4 Jul 2014 | 10:00 am
    Did you know that 77% of all adults research online before shopping for a local product or service (according to the Kelsey Group)? Did you know that 36% of US adults think more positively about companies that blog? (According to Universal McCann Wave3 research). So really why does a small business, say the quaint gift shop in Downtown Fairfield, CA or the fence builder in Anytown USA really need a blog? Does it really make sense? Well, I’m going to give you 5 good reasons why every small business needs a blog. 1. Blogging helps you get found. The fact is, blogging helps with SEO…
  • Five Tips for Improving Your Brand on Social Media

    Randi Sherman
    20 Jun 2014 | 10:00 am
    1. Powerful colors make a powerful statement When you look around at the brands you love best, one of the things that no doubt stands out is eye-popping colors and stunning iconic designs. There’s no coincidence that some of the most popular brands have some of the most recognizable logos, their design and color scheme standing out to make a powerful statement. Colors have been shown to evoke strong emotions, each of them triggering some association deep in our subconscious that brings out feelings of security, friendliness, peace, even trust. When you’re developing a color scheme…
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    TheeDesign Studio

  • TheeDesign Studio Made TBJ’s Book of Lists

    Richard Horvath
    1 Sep 2014 | 4:00 am
    TheeDesign Studio made the Triangle Business Journal’s Book of Lists again! We’re very excited about being included in the Book of Lists, as it’s a reflection of our dedication and hard work to the internet marketing, web design, and advertising industries. We pride ourselves on creating great looking websites and successful internet marketing campaigns, helping local Triangle businesses succeed online and in the community. What is the Book of Lists? The Book of Lists is an annual publication from the Triangle Business Journal (TBJ), providing rankings on the top rated 25…
  • Labor Day Marketing Tips for Retailers

    Lauren Curatola
    27 Aug 2014 | 4:00 am
    Labor Day weekend signifies the end of the summer and for retailers the beginning of the holiday shopping season. Many stores use Labor Day weekend to push back-to-school items, fall decorations, or marked down summer merchandise. No matter what sale you’re having this Labor Day, it’s important to let your customers know so they can either shop with you online or in person. Here are some marketing tips to help both ecommerce and brick and mortar retailers spread the word about their Labor Day discounts and specials. Labor Day Marketing Tips for Retailers Send Out an Email Newsletter: If…
  • It’s Okay to Scroll, Really it is!

    Gabrielle Underhill
    25 Aug 2014 | 4:00 am
    There’s been a myth going around for a long time that implies we should keep everything in web design “above the fold”. That might have been true back in the nineties, but in 2014, those old web design rules no longer apply. While it’s important to keep certain strategic elements in the top half of a website that communicates to users immediately what your site is about, it’s good practice to entice the audience to want more. Invite users to continue the experience by providing them with compelling content that keeps them interested. Above and Beyond the Fold The term…
  • Help! Why is an Ugly Website Ranking Higher Than My Newly Redesigned Website?

    Sharon Dawson
    20 Aug 2014 | 4:00 am
    Is there a competitor’s site that is unattractive but ranks higher than yours on Google? Did you recently redesign your site with a look that is far superior but it’s not bringing more traffic to your website? Here’s tips from our web design team to help you identify and improve your website to avoid this issue. Google Sees Code A visually appealing website does not mean it is technically sound. Google may see ugliness in the code on the backend of your website that is not apparent until you dig a little deeper. What Google sees on a website is the code in languages like HTML or…
  • New Google Webmaster Guidelines Change Targets Guest Blogging

    Eric Warncke
    18 Aug 2014 | 4:00 am
    Earlier this week Google released an update to their Webmaster Guidelines mentioning that low-quality guest blogging can result in a website being penalized or de-indexed from Google’s search engine. Guest blogging, defined as “Accepting posts from other bloggers to publish for free on your blog, or writing posts for other bloggers to publish on their blogs for free.” [source], has been a thorn in Google’s side for many years as the quality of guest blog posts has deteriorated to the point that Google has updated their algorithms and Webmaster Guidelines recently to…
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    ME Marketing Services, LLC

  • 3 Reasons You Need Social Advertising for Your Business

    Mandy Edwards
    21 Aug 2014 | 1:00 am
    Mandy Edwards Social advertising is becoming the new go-to for businesses of all sizes.  As more and more people use and rely on [...] The post 3 Reasons You Need Social Advertising for Your Business appeared first on ME Marketing Services, LLC.
  • Ask Mandy Q&A – Should I Advertise on Facebook?

    Mandy Edwards
    19 Aug 2014 | 1:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here. Don’t miss out [...] The post Ask Mandy Q&A – Should I Advertise on Facebook? appeared first on ME Marketing Services, LLC.
  • Content Marketing Speaks, But Are People Still Listening?

    Jennifer Hanford
    18 Aug 2014 | 1:00 am
    Jennifer Hanford I don’t know about you, but I love going on road trips. My family of four just returned from 10 [...] The post Content Marketing Speaks, But Are People Still Listening? appeared first on ME Marketing Services, LLC.
  • 3 Important Things to Know When Making Business Decisions

    Mandy Edwards
    14 Aug 2014 | 1:00 am
    Mandy Edwards Hit snooze or not hit snooze? Coffee at home or coffee at Starbucks? Work late or take it home? …you [...] The post 3 Important Things to Know When Making Business Decisions appeared first on ME Marketing Services, LLC.
  • The Power of Hashtags

    Sarah Voiselle
    13 Aug 2014 | 1:00 am
    Sarah Voiselle In our modern society, there is no denying that social media has become part of our lives. Every day numerous [...] The post The Power of Hashtags appeared first on ME Marketing Services, LLC.
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    SocialNicole Social Media Marketing

  • #FacebookFriday: How to Engage With Facebook Pages

    Nicole Harrison
    22 Aug 2014 | 8:26 am
    Welcome to #FacebookFriday, where those of us at SocialNicole are working to teach you how to use Facebook effectively for marketing your business. We’ll break down the complicated concepts into easy, step-by-step instructions that are easy to understand and apply immediately. Please scroll to the bottom of this post to check out all the posts in this series! Are you looking to accelerate your Facebook marketing today? Contact the team at SocialNicole now! We can help you build a Facebook marketing program that will get results fast! How to Like and Share on Facebook Business Pages Now that…
  • The Social Media Revolution: Empower Yourself Today

    Nicole Harrison
    21 Aug 2014 | 7:01 am
    I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary change in how people communicate, yet we treat it as if it’s just a place to share meaningless things like what someone had for lunch. The fact is, social media is often…
  • 3 Most Important Things to Know About the New Twitter Profiles

    Jens Pinther
    18 Aug 2014 | 2:25 am
    Whether you’re a Twitter veteran or a Twitter baby bird, there are certain things you need to know to keep up with Twitter’s new profiles. In all my experience working with small businesses and non-profits and their social media strategies, I’ve found I like the new changes Twitter made to its layout and customization options. To optimize your experience with Twitter, it is important to know how to take advantage of the options it now provides. What to Know About Twitter’s New Profile 1. Dimensions Even though the switch to the new profile happened at the beginning…
  • 5 Steps to Creating an Effective Persona for Social Media Marketing

    Nicole Harrison
    13 Aug 2014 | 1:27 pm
    In my last post, I talked about the importance of truly identifying your main target audience and creating a persona of the ideal customer or client whom you want to attract. I know this is so hard to do, but I can confidently tell you from years of working in this field and advising hundreds of businesses that this is a major key to success with social media and online marketing. Once you identify your ideal client or customer and create a persona for him or her, you can focus your social media marketing efforts on meeting this character’s needs, being valuable to them and connecting…
  • Why Small Businesses Often Fail At Social Marketing

    Nicole Harrison
    10 Jul 2014 | 10:49 am
    Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is listening. And the truth is, without strategy, you are probably not being heard. As my loyal readers know, I have one goal on this blog. It is to help small businesses and individuals pave a path towards their passion and purpose to make money, change the world and change their…
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  • How to Run Your Business on a Mobile Platform

    Jason Bowden
    31 Aug 2014 | 9:32 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: softprodigy.comGrowing your business means expanding your customer reach in the mobile platform. The use of mobile applications offers marketers new and more profitable opportunities to market their products and services without the geographic boundaries. Whether you are a small local business, you can now reach customers across the globe through the mobile marketing for business. The advent of mobile technology introduces a more innovative way by which businesses are able to market their…
  • The Infusion of Brand Marketing and Big Data Analytics

    Jason Bowden
    31 Aug 2014 | 9:28 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: is a representation of the market identity of a company. It is a tool by which a company is able to build their own identity, to communicate what their products are, the quality of their services and the projection of their business reputation and trustworthiness. In order to promote branding, brand marketing, search engine optimization and digital marketing are just among the funnels of marketing tactics that brand companies utilize in promoting their brands,…
  • The Value of Product Recommendation Marketing to Small Businesses

    Jason Bowden
    24 Aug 2014 | 9:02 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: mintigo.mintigo.netdna-cdn.comMany small to medium business owners have growing interests about using product recommendation engine which is being widely used by big companies like Amazon and Netflix as part of their data analytic system and business engagement process with their customers. There is no doubt that this kind of data processing helps build stronger connection of a business to its potential customers thereby helping a business grow with better social connection to their…
  • Google Webmaster Tools- The Must Know Features for SEO

    Jason Bowden
    24 Aug 2014 | 8:56 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: sefati.netIntegrating analytics to your search engine optimization campaigns is a major step that you can take in order to magnify the results of your SEO digital marketing system. Among the most valuable analytic tools in the industry today is the Google Webmaster Tool that has become the apple of the eye among the SEO pro and newbie alike. Not only is the tool very comprehensive in its SEO analytic features, it is also a free analytic package perfect for any digital marketer who has the…
  • Techniques to Improve Internet Customer Conversion Metrics

    Jason Bowden
    17 Aug 2014 | 4:51 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: assets.econsultancy.comTracking down your internet customer conversion metrics is one of the most crucial aspects of your online marketing campaigns. Conversion marketing plays an integral part of any digital marketing campaign and strategies. It helps to boost business productivity with better return of investments. In a very highly competitive online marketing environment, it is essential for marketers to understand how to leverage over their conversion metrics in order to achieve a more…
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    Oracle Social Spotlight

  • 10 Reasons Why Your Social Brand Content Might Be Boooring

    Mike Stiles
    29 Aug 2014 | 6:08 am
    Back in the day (whatever day that was), the race was to establish a presence on social and collect lots of fans & followers.  Then everything became about social media engagement. To get it, your posts had to be visible. That’s when the social networks started caring…a lot…about monetizing. Now, social has backed itself into being…TV advertising, but with added burdens. Social marketers now do what TV advertisers have always done; pay to get their content possibly seen. Whether the TV ad “worked” or got buzz depended on how entertaining, catchy, or compelling it was. So…
  • An Engaging Experience at CRM Evolution 2014

    Mike Stiles
    26 Aug 2014 | 6:41 am
    Our guest post today is from Oracle Social Cloud Group VP Meg Bear, fresh off presenting at the CRM Evolution event. With seismic technology shifts taking place in CRM, we wanted to get her take on what she heard and saw. What a fun week! CRM Evolution wasn’t just a great experience; it was a truly engaging event. The reason I say that is many of the conversations at the event were around best practices for customer experience and customer engagement. Thanks to the amazing Ray Wang for summarizing the discussion so concisely! Buzzwords aside, I was happy to see the focus on engagement and I…
  • Customization: It’s Wanted in Enterprise Tech Platforms Too

    Mike Stiles
    22 Aug 2014 | 6:04 am
    Did you know that every customer service person does their job the exact same way in every business organization?  And did you know that every business organization cares about the exact same metrics? I hope not, because both those things couldn’t be farther from the truth. And if there are different needs and approaches in different enterprises, it stands to reason technology platforms must become increasingly customizable. Oracle Social Cloud sees that coming and is doing something about it, at least in terms of social media management. Today we introduce Social Station, a…
  • So You Want to Be a Social Media Director

    Mike Stiles
    19 Aug 2014 | 6:00 am
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business…
  • Alert: It is No Longer 1982, So Why is CRM Still There?

    Mike Stiles
    15 Aug 2014 | 6:22 am
    Hot off the heels of Oracle’s recent LinkedIn integration announcement and Oracle Marketing Cloud Interact 2014, the Oracle Social Cloud is preparing for another big event, the CRM Evolution conference and exhibition in NYC. The role of social channels in customer engagement continues to grow, and social customer engagement will be a significant theme at the conference. According to Paul Greenberg, CRM Evolution Conference Chair, author, and Managing Principal at The 56 Group, social channels have become so pervasive that there is no longer a clear reason to make a distinction between…
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  • 7 Effective Tips to Consistently Come Up With Engaging Content

    Pratik Dholakiya
    1 Sep 2014 | 4:46 am
    One of the tragedies of content marketing is that people think it’s easy. The truth is that it isn’t easy by any stretch of the imagination. There are plenty of  harsh and unpopular truths going around about content marketing, this is one of the more unpalatable ones. I call it a tragedy because in thinking it’s not that a big deal, marketers end up making mistakes that can take the content marketing strategy down. Take for example the case of content creation, which is a mission critical content marketing activity. Without content, there is no content strategy. What’s more, you…
  • Your SEO Insider: Google Drops Authorship, G+ Search Benefits, and the Future of SEO

    Brent Carnduff
    31 Aug 2014 | 6:38 am
    Don’t miss: Google Drops Authorship Understanding Personalized Search How G+ Can Help Your Search Rankings The Future of SEO Happy Labor Day Weekend SteamFeeders! Lot’s of great content in the world of SEO and search engines this week – enjoy! Google Authorship Great overview of the history, challenges, and failures of Google Authorship. It’s Over: The Rise & Fall of Google Authorship for Search Results by Eric Enge on Search Engine Land SEOs share their reactions to, and views of, Google’s removal of Authorship. Google Drops Authorship Markup from Search…
  • 6 Ways to Boost Your Business Instagram Account

    Atomic Reach
    31 Aug 2014 | 5:58 am
    Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways to you can make incredible images on Instagram. 1) Meet Instagram for Business You’re not the only one looking for information, and the folks at Instagram know it. That’s why they’ve created their own blog devoted to businesses: Intagram for Business. The…
  • Gen Z: It’s Too Damned Early to Start Stereotyping

    Amy Tobin
    31 Aug 2014 | 3:45 am
    One thing that I’ve learned as I work with our Millennial Think Tank is that, more often than not, sweeping generalizations about 80 million people fall flat. The reality is that Boomers, Gen Xers and even Millennials have a lot in common that is never spoken about. What is most true is that NO generation is a monolith… and some of the lengths we go to to label and quantify behaviors is actually laughable. So, think about this: Gen Z members were born from around the year 2000 to the present day. You should be suspect of blog post titles with sweeping generalizations Cross…
  • 5 Steps To Engage Your Users and Boost Your WOM

    Yael Kochman
    30 Aug 2014 | 4:45 am
    Congratulations! – you have traffic on your website and people started using your product. That’s not a simple thing to accomplish, right? I know, I also work in a startup. As the marketing manager of Roojoom, a relatively young startup, I know exactly how hard it is to get users on board. But it is all worth it: not only do you have people using your product, but these people could, on the right terms, become your advocates and spread the word about your product. Word of mouth marketing has always been a powerful tool; in fact, according to lithium, WOM influences 50% of the purchase…
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    Devumi Blog

  • Pinterest Message Marketing for your Business

    Matthew Y
    29 Aug 2014 | 6:25 am
    Pinterest message marketing takes the popular image sharing platform and gives it a new, more personal, text based twist. Choosing to use Pinterest message marketing with your business can help you open up new relationships, start collaborations, and begin writing exciting new chapters in your brand story. Are you ready to start your Pinterest message marketing plan? Click on your profile in the top right corner, select messages, and let’s get started! Pinterest message marketing basics The first thing that you have to know about Pinterest message marketing is that you can only message a…
  • 6 Steps to Get More YouTube Views Easily

    Matthew Y
    26 Aug 2014 | 6:23 am
    We all want to get more YouTube views, an active audience that watches your videos is the whole point of the platform. How do you get more YouTube views as everyone else is trying to do exactly the same thing you are? Read one through these six steps to find out how you can get more YouTube views, and maybe have a viral hit or two 6 Steps to get more YouTube views! 1. Optimize your YouTube video titles Your YouTube video titles are probably the most important written aspect of your video. A great YouTube video title gets you more YouTube views by quickly informing those who find your video of…
  • New Instagram Ad Analytics Tools Introduced: Insta-ads

    Matthew Y
    22 Aug 2014 | 12:09 am
    There’s no questioning the fact that Instagram has lots of uses for social media marketers. It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. Or, more likely, the button on the front of your phone! The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users. They are not, however, an excuse to produce sub-par content, or spam users with irrelevant content. As a bonus…
  • Twitter Popular Tweets Update: Content Forced into Newsfeeds

    Matthew Y
    20 Aug 2014 | 6:41 am
    Twitter has been doing a lot lately to start looking like Facebook Lite, or like an Instagram with a more instant appeal. Their new “Popular Tweets” feature is one of those moves. This Twitter update, released just yesterday and hitting a timeline near you soon, has been met with varied emotion – and by that, I mean various forms of anger and annoyance. The problem with the new Twitter popular tweets update The big problem that Twitter users are having with the Twitter feed update is that takes what was once a raw feed of every update from everyone you want to hear from, and changes…
  • Twitter Remarketing: Stay on the Mind of your Important Fans

    Matthew Y
    15 Aug 2014 | 5:20 am
    Twitter has announced an exciting new way to promote to relevant users only when you use Promoted tweets, Twitter ads or Twitter lead generation cards. It’s called Twitter Remarketing, and it can help you target the users who are actually interested in your company. I’ll explain how Twitter Remarketing works, how to do it, and do some explaining of the thoughts behind it. What is the point of Twitter Remarketing? Your brand wants to stay on the mind of users as you never know exactly when they might finally go “Ok, I’m ready to buy.”  Twitter has now made it so those businesses who…
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    Social Shmooze

  • How to Optimize Your Event Marketing With Social Ads and Landing Pages

    Social Shmooze
    29 Aug 2014 | 1:34 pm
    Participating in live events gives you the opportunity to network, learn about industry trends, find partners and develop relationships with customers – all while getting some fresh air away from your computer screen. - Read article: - Social Shmooze
  • If You’re Collecting Data, Your Customer Has These Expectations

    Social Shmooze
    29 Aug 2014 | 1:34 pm
    A recent report from redefines customer engagement in the age of digital transformation: Engagement 3.0: A New Model for Customer Engagement provides insight into the whole customer experience picture. Here are some key findings: - Read article: - Social Shmooze
  • How to Show Real ROI for Your Content Marketing eBook

    Social Shmooze
    27 Aug 2014 | 5:06 pm
    The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets are moving in the right direction, measuring ROI still has some progress to make. - Read article: - Social Shmooze
  • How to Build Relationships with Influential Bloggers

    Social Shmooze
    27 Aug 2014 | 3:05 pm
    Are you looking for ways to build successful relationships with influential bloggers? Are you looking for bloggers to act as ambassadors for your products and services?  There are a number of different ways that you can build relationships with influential bloggers depending on your needs and preferences. - Read article: - Social Shmooze
  • What Marketers Need to Know About Ad Model Changes on Twitter, Facebook…

    Social Shmooze
    27 Aug 2014 | 12:08 pm
    Another day, another changing ad model among the top social media platforms. Or at least that’s the way it must feel to marketers who are striving to leverage Instagram, Twitter, and Facebook to reach customers and increase engagement with them. - Read article: - Social Shmooze
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  • How To Make Your Content Marketing Stand Out In The Crowd

    Roy Povarchik
    28 Aug 2014 | 5:40 am
    Throughout the last 3 years, content marketing has gone from a methodology only advanced marketers How To Make Your Content Marketing Stand Out In The Crowd know and use to one of the trendiest and overused buzzwords. Suddenly every marketer has a blog talking about marketing. Every brand that wants to get more visitor to their website and create awareness is creating link bait posts. So how do you stand out? A quick review of my Feedly account shows that I’m following over 45 different marketing blogs; going to reveals more than 60 blogs that I wasn’t aware of or had the time…
  • Master social media marketing for startups in under 4 hours

    Roy Povarchik
    18 Aug 2014 | 12:24 am
    Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated to the subject can sometimes seem overwhelming, but I promise you, the subject is in fact possible to master.   Instead of writing a 1,500-1,800 word blog post trying to explain the “how to”s of social media I gathered 10 infographics with all the information you need to become an expert on social media.   Social Media in 2014 To really know your way around social media…
  • 3 Secret Content Distribution Techniques Only The Pros Know (part 1)

    Roy Povarchik
    12 Aug 2014 | 12:39 am
    Creating engaging content is a two part job. First, you have to make sure you’re creating the right kind of Great distribution is the key to great engagement content for your target audience, second, you have to make sure it reaches your target audience so they can engage with it.   The distribution part of content marketing is just as important as the creating part when it comes to building your audience. If you’ve ever created a piece of content, worked on it for hours (if not days) just to publish it into the saddening sounds of crickets you know how important it is. Great content…
  • The 3 hacks that got SpringSled 138,790 users in less than 40 days

    Roy Povarchik
    30 Jul 2014 | 12:35 am
    About two weeks ago I saw a friend’s post on Facebook promoting a new management tool SpringSled logo called “SpringSled”. He posted a link saying – “Honestly I don’t know what this product is, but if you sign up using this link, I will get it for free for 12 months”. He even wrote a blog post about it.  I was intrigued.   If you’ve been following my blog, you already know that i’m a sucker for productivity tools and workflows (I’m actually working on a 12 minute video to help content marketers set up their own content echo-system). So the hook was in. I clicked…
  • 7 Metrics Every Ecommerce Marketer Should Follow To Achieve Growth

    Roy Povarchik
    21 Jul 2014 | 12:20 am
    Every company that seeks growth should always track down a number of key metrics that indicate the true state of the company. I believe that when you start researching for that right set of metrics to follow you have to go through several filters: The type of startup (Ecommerce, SaaS etc.) The state of your startup (Pre product/market fit, growth and so forth) The specific needs for your startup. There isn’t one paticular set of metrics that fits everything, but there are a few that are core to each industry which you need to be familiar with. With inspiration from the Lean analytics book…
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    eCommerce Innovators » Buzz Words

  • How to Connect Your Google+ Business Page to Google Maps

    Gordon Sutker
    5 Aug 2014 | 1:18 am
    Why Your Business Has 2 Google+ Pages & How to Merge Your Maps & Reviews With Your Google+ PageGoogle+ for business has so far been easy and straightforward.You create a Brand Page for your business, join communities, interact with your communities/experts in your field and share great content.So where are your Maps location and reviews? Do they fail to appear on your Google+ Brand Page? Probably. Your Maps location and reviews are on a separate Google+ page for your Verified Local Business and no one told you. Many people are left confused, bewildered and sad. (I know I was)FEAR NOT,…
  • Marketing to Millennials Requires Authentic Interaction

    Fran Jakubowicz
    12 Jun 2014 | 3:13 am
    Here’s an interesting fact: Millennials (a group which consists of people born roughly between 1980 & 2001) are the largest target market in existence. They are bigger than the Baby Boomers, Generation X, and any other generation that you can think of.So, the Earth is crawling with these people, and marketers (as they are known to do) have taken note.But marketing to millennials (a generation which, by the way, will be worth $200 billion by 2017) is no simple task, and offers up new and interesting challenges which have changed the way that brands go about communicating with their…
  • Incorporating Co-Citation Strategies for Local SEO

    Fran Jakubowicz
    15 May 2014 | 4:07 am
    What is SEO Co-Citation?Co-citation is similar to traditional link building in that it refers to the similarities between two web pages.  In the case of co-citation as opposed to link building, the process of co-citation requires that a third-party webpage mentions the first two web pages in a correlation to each other or simply that your site was mentioned in the same breath as an important keyword.  As an example, check out our our previous blog post on the keyword “Obamacare”.Co-citations has become a primary factor that Google uses to determine which order to rank…
  • Ten Reasons You NEED Google Plus for Your Business

    Noam Shapiro
    26 Dec 2013 | 4:57 am
    Internet Marketing and Google PlusAll Hail King Facebook!Facebook is king, right? If you’re anything like me, Facebook is your go-to for social networking. No character limits (thanks a lot, Twitter). No need to be serious (we’re looking at you, LinkedIn). You don’t even need to be a middle-aged woman who likes DIY crafts (we all know who that is). And it’s no surprise; Facebook does have a lot to offer, including a comfortable interface and tons of people on itAnd then there’s Google Plus:  I think I’m not alone in saying that at first, my use of Google Plus was less than…
  • The Future Of SEO

    Barry Buckman
    7 Nov 2013 | 7:27 am
    This is an interactive blog post. Feel free to play along.1) Google pretty much anything. Just make sure it’s a search phrase which is at least 3-4 words long, and that it is a relatively normal query (excluding, for example, “discounted sweaters for my pet fish”, and other such nonsense).Ever since Google’s Hummingbird update, photographers who take stock photos of hummingbirds have been striking it rich!2) Now, open up a new tab and perform that exact same search in Bing.My prediction is this: While the links (known as Title Tags) in the Google results are somewhat scattered,…
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  • What Digital Marketers Are Talking About on Social Media [Study]

    30 Aug 2014 | 8:19 pm
      Social media is great for starting and engaging in conversations, or listening in to find out what everyone else is talking about. And while every marketer worth his or her salt is now active on social media, it’s digital […] The post What Digital Marketers Are Talking About on Social Media [Study] appeared first on Leadtail.
  • 5 Steps to Doing Social Media Listening the Right Way

    19 Aug 2014 | 5:32 pm
      Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if you want to understand what your target audience really […] The post 5 Steps to Doing Social Media Listening the Right Way appeared first on Leadtail.
  • #ContentChat was a Blast! Here’s What Went Down…

    19 Aug 2014 | 5:17 pm
    Thanks so much to Janise Fryatt at @SmarterShft for the invitation to join #ContentChat and talk about our recent collaboration with our friends at PunchTab: How Digital Marketers Engage on Twitter. You can download a copy of the report here […] The post #ContentChat was a Blast! Here’s What Went Down… appeared first on Leadtail.
  • Shift Your Thinking About Content Marketing

    16 Aug 2014 | 5:11 pm
    For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that if they could simply do X, Y and Z, […] The post Shift Your Thinking About Content Marketing appeared first on Leadtail.
  • The Modern Marketer’s Agenda: What Should Be at the Top of Your List?

    8 Aug 2014 | 10:07 pm
    [Editor's note: This is a guest post from Megan Ritter] “Talk to me, Twitter.” Fashionably late with twenty characters, Robert Downey Jr. set Twitter buzzing with millions of new followers, but four months later with only 34 tweets, the honeymoon […] The post The Modern Marketer’s Agenda: What Should Be at the Top of Your List? appeared first on Leadtail.
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  • Sharp Smartphone Remove Super Thin Bezel Design

    Nurdin Budi M.
    28 Aug 2014 | 6:14 am
    The latest news today, sharp which is a well-known technology companies will also be issued a Smartphone, even reportedly, a Smartphone that they do not spend half the battle with a super-thin bezel design. With a super-thin design, a product they believed would be able to compete with other mobile phone vendors, might even beat them.Mobile Aquos Crystal that's his name. This Smartphone will be sold throughout the world not only for local only, so you all from all over the world can enjoy this super slim mobile phone. Sharp is a Japanese based company that was always known around the world.
  • Reset Windows 8 / 8.1 Without DVD

    Nurdin Budi M.
    27 Aug 2014 | 8:24 pm
    To reset windows 8 most people think of having to use a DVD or flash disk to perform the process. This process is very inconvenient especially if the DVD or flash disk you do not have or are not with you at the time. However, a different way if you know how to reset windows without a DVD then it will be much easier.It takes a few easy steps to reset the windows. Here is how:Search or a search on the drive contained Windows 8 installation. Find the file to install. WIM (Windows Imaging Format) on the sources folder then copy to a new folder on the disk in drive C. The next step is to…
  • Windows 9 Released In September 2014

    Nurdin Budi M.
    26 Aug 2014 | 4:37 am
    Microsoft is currently the newest Windows release Windows 9 This is due to a lot of negative feedback about the quality of Windows 8 were deemed unsatisfactory by many parties. With a variety of user input windows and also with the input of new technology in the near future Microsoft is reportedly will release their latest product is Windows 9, precisely in September 2014.In the month of September 2014 is actually only part of the test only. To the Microsoft official expenditure has not given an official explanation.Windows 9 with code windows Threshold will surely be the latest and most…
  • How To Quickly Turn off Windows 8.x With Keyboard

    Nurdin Budi M.
    25 Aug 2014 | 4:37 am
    Windows 8.x more rampant and popular for computer users; in general, you can turn off the windows by using the mouse. So what if your mouse is broken, what can you do?In addition to using the mouse, in fact Microsoft has also included a function that can turn off the windows via keyboard computer well. It's just a different way 8.x for Windows.Here's how to turn off the windows with the keyboard:Press the Windows key + X to display the power tools. Press the U button to display the option menu Shut Down or Log Out. From here you can select from four options. Press U to Shut…
  • How to Enable Fast Forward / Slow Motion on YouTube

    Nurdin Budi M.
    24 Aug 2014 | 8:59 am
    YouTube is a video site that is very well known throughout the internet users. With this site you can see and watch videos from around the world that have been posted by various internet users from around the world.Maybe sometimes you want to watch video on a slow mode or vice versa. At the time certain you have a specific purpose in view YouTube videos, and it will greatly help to facilitate your goals are.For those of you who already know this would be very easy. But for users who are new and new this would be more complicated. Actually, everything is simple and easy if you can learn it…
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    Digital Self Marketing Advantage

  • The Foolhardiness of Mismanaging Your Twitter Streams

    Denny McCorkle
    11 Aug 2014 | 4:38 am
    Twitter is love.  Twitter is hate. It depends upon whom you ask. Not surprisingly, Twitter continues to grow as new users, new features, and new investors discover its benefits. As a Twitter user since 2009, I have had my share of rejoices, discoveries, frustrations, and learning experiences. For now, the positives of using Twitter do […] The post The Foolhardiness of Mismanaging Your Twitter Streams appeared first on Digital Self Marketing Advantage.
  • A Social Media Enthusiast Walked Into a Bar

    Denny McCorkle
    30 Jul 2014 | 4:46 am
    A social media enthusiastic life can sometimes be overwhelming to others. This story illustrates that social networking should complement, not replace, traditional physical networking for personal branding and job search. The post A Social Media Enthusiast Walked Into a Bar appeared first on Digital Self Marketing Advantage.
  • Click Into the Serendipity of Twitter for a Social Media Refresh

    Denny McCorkle
    14 May 2014 | 4:32 am
    I admit it.  I am a list maker.  To do lists. “Honey do” lists. Blog post lists. I also like to make and use Twitter lists and have previously written about using Twitter lists for personal branding and job search. The Value of Using Twitter Lists. My Twitter lists are of my favorite Twitter people […] The post Click Into the Serendipity of Twitter for a Social Media Refresh appeared first on Digital Self Marketing Advantage.
  • Schooled in Social Media: 12 Undergrads Share Lessons Learned

    Denny McCorkle
    7 May 2014 | 9:42 pm
    The semester is near over. Grading is almost done. My students have learned well. In a previous blog post I wrote about the lessons our Moms can teach us about using social media; now I write about what we can learn from my millennial undergraduate marketing students. The Project. In my Spring 2014 Social Media […] The post Schooled in Social Media: 12 Undergrads Share Lessons Learned appeared first on Digital Self Marketing Advantage.
  • Always Wear Clean Underwear & Other Social Media Lessons From Mom

    Denny McCorkle
    2 May 2014 | 4:08 am
    It is that time of year to celebrate our moms. And, a time for remembering some of the odd utterances made by my mom to address my rambunctious childhood behaviors. Insightfully, a lot of the things my mom used to say make a lot of sense when applied to my use of social media. “Most […] The post Always Wear Clean Underwear & Other Social Media Lessons From Mom appeared first on Digital Self Marketing Advantage.
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    Meshfire : Social Media Management Dashboard

  • Buffer and Meshfire: A Match Made in Social Media Heaven

    25 Aug 2014 | 4:22 pm
    Many of you in the social media world, might know of or use the very helpful app Buffer to help you schedule your social media posts. Here at Meshfire we are a proud partner with Buffer and have integrated it into our social media management platform Meshfire. We could tell you all the many reasons why we think Buffer is one of our most helpful integrations with Meshfire, but we will let our customers (firestarters) tell the story! Here’s a awesome video from one of our Firestarters Jeffrey Barnes (@aztecconsulting) on how our integration with Buffer has helped him further get social…
  • Meshfire Monday: Updates on Team Member Invites and More!

    25 Aug 2014 | 10:09 am
    Today we’ve made some adjustments on how you can invite team members to join your Meshfire missions. Now to invite team members go to the setting icon located on the left side of your Meshfire dashboard. Then you can invite team members and adjust the permissions you want to give them. When you invite a team member, use their personal twitter handle for verification. That way you always know exactly who you’re extending an invitation to. That team member will then get an email confirmation inviting them to join. We have also updated the icons along the left navigation toolbar…
  • Meshfire is a social media blockbuster and cheaper than a movie

    11 Aug 2014 | 1:59 pm
    Today is a big day…. We are making Meshfire and social media management more affordable for everyone. We are making it easy for you to have access to social media management: Since day one of starting Meshfire our goal has been that “getting social done” doesn’t need to cost an arm and a leg. This is why today, we are bringing social back and offering ONE pricing plan. Meshfire is now only $8 a month. Yup, for everything, even our new Metrics and Reporting. And… you can have as many team members as you want. (No per seat charges, ever!) Also… No more account size limitations!
  • Meshfire Updates: Checkmarks and Klout scores and Previews, oh my

    7 Aug 2014 | 12:25 pm
    Today, we are happy to report that we have released a big list of Meshfire improvements, including: Verified checkmarks for users that have been verified by Twitter Revamped and improved ‘New Mission’ dialog, with access to all of the Twitter profiles you have added to your Meshfire account Revamped and improved main menu to make it easier to find what you’re looking for A bunch of visual improvements for cards on the task board, including: tweaked layouts, image previews on the back of cards, & reduced card motion when cards change Preview image when composing a tweet…
  • Site Streams: The Hidden Upgrade and Why It Matters So Much

    14 Jul 2014 | 2:00 am
    This Meshfire Monday, we’re rolling out another big improvement that you won’t see: Site Streams. Without going into too much technical detail, Site Streams is a private API that Twitter makes available only to its business partners. It enables tools like Meshfire to serve large numbers of Twitter customers with lower technical complexity and higher reliability.From the point of view of our users, there will be no visible change. But this upgrade has two major implications for you.First, it means that Meshfire is continuing to do the technical work to ensure that as our user…
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