Social Media Marketing

  • Most Topular Stories

  • Donut Selfie, A New Trend in Selfie World Has Arrived

    Beebom
    Devinder
    20 Oct 2014 | 4:32 am
    Selfies are cool for a long time now but here’s something new which has just arrived that make selfies look much more cooler, better known as ‘Donut Selfie’. Karen X. Cheng came up with the idea of Donut Selfie while playing around with camera angles to produce optical illusions. So, she took a shot from one side of the head and rotated in the form of a donut to the other side... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Predictions For Digital Marketing In 2015

    Social Media Revolver
    Ramya Raju
    21 Oct 2014 | 6:35 pm
    ... Click the above link to read the full article.
  • 5 Telltale Signs Your Social Media Marketing Sucks

    Kim Garst - Social Media for Business Owners
    Kim Garst
    21 Oct 2014 | 2:30 am
    How is your social media marketing working for you? Do you even know? The following are 5 telltale signs your social media marketing sucks – and what you can do to make sure it doesn’t continue to suck! 1. Your social media community isn’t growing. First, let me be clear that numbers aren’t everything. It’s […] The post 5 Telltale Signs Your Social Media Marketing Sucks appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • 5 Reasons Why You Are Not An Influencer

    Online PR Pixie
    Jessica
    16 Sep 2014 | 4:41 am
    "influencers are Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship."
  • 4 Secrets to Commanding Attention on LinkedIn

    Digital Marketing Solutions
    Samantha Collier
    17 Oct 2014 | 11:46 am
      What separates the stellar LinkedIn profiles from the plain ones is how people utilize all of the various LinkedIn features. Additionally, it’s also important to have an optimized LinkedIn profile. However, it’s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often — engage with your LinkedIn connections. The LinkedIn blog published an article regarding four ways to be a rockstar on LinkedIn. Here’s the short version: Status updates LinkedIn users who share content with their LinkedIn networks at least once per week are…
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    Canva

  • How to Choose the Right Colors for Your Brand

    Anna Guerrero
    20 Oct 2014 | 8:00 am
    Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help your brand become a success. In fact, research shows that 85% of consumers respond to color as the primary reason for buying a particular product, while over 92% acknowledge visual appearance as the most persuasive marketing factor overall. Try these 5 creative tips to choose a color palette that’s relevant, memorable and inspiring for your brand 1Know your focus Brands with great color schemes…
  • 5 Easy Tips for Terrific Titles

    Anna Guerrero
    16 Oct 2014 | 8:00 am
    When you think of your favourite book, movie or artwork, it’s the title that springs to mind. To the same effect, titles act like a hook in graphic design. They’re a feature element – so make sure they stand out! Learn how to align titles within your designs to make sure they look great in the limelight. 1Centre align your title Make your title the central focus of your design by aligning it in the centre of your composition. This works well with background images that aren’t too busy. For example, see the clear ocean image above. 2Right align your title Copy space…
  • Canva Launches iPad App to Bring Amazingly Simple Design to Your Fingertips

    Zach Kitschke
    15 Oct 2014 | 4:00 am
    We’re very excited to today announce the launch of the Canva app for iPad. The app brings together a simple drag-and-drop design interface with a library of more than one million photographs, graphics and fonts, and it makes creating graphics fast and easy. “Canva makes graphic design amazingly simple for everyone, allowing any idea to be beautifully presented in print or online,” said Canva CEO Melanie Perkins. “We are excited to extend this experience and now allow people to design at home, in the office or on the go.” “In the past year since our launch we have been overwhelmed…
  • Font Pairing Basics

    Anna Guerrero
    8 Oct 2014 | 1:00 pm
    Beginners: think of learning font pairing skills as your express ticket to next-level design. When used creatively, this bombshell skill holds the potential to make your designs look professional, read flawlessly, and capture the essence of your content with impact! To follow on from learning how to use fonts effectively, here we explain how different fonts can be used to complement each other. This skill is relevant to all design types that use text, from Facebook marketing graphics to album covers for artists. These five tips will provide you with the basic skills you’ll need to…
  • How to Create More White Space in Your Designs

    Anna Guerrero
    7 Oct 2014 | 10:00 am
    Let’s start by addressing the elephant in the room – white space isn’t actually white. Don’t be fooled, it’s a common misconception that prevents many people from utilising this awesome design principle! White space can be any area within a design that is free from text, images, or embellishments. Designers love it because it can help create grouping, emphasis and improves legibility. Action these tips to create more white space in your designs. It’s amazing a small adjustment can make a big difference! 1Deliberate white space   Don’t be afraid to leave large areas…
 
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    Online PR Pixie

  • Common Thoughts From A Female Networker

    Jessica
    21 Oct 2014 | 11:49 pm
    It can be daunting when you haven’t had that first glass of wine and you're not quite sure how to strike up a conversation with the first person you meet. Almost like an awkward date!
  • Why I disliked #SMWsyd

    Jessica
    2 Oct 2014 | 11:08 pm
    So I’m taking a little bit of advice from the expert bloggers and using a negative headline. I wonder if it will make a difference? I will let you know!
  • 10 Marketing Phrases That Make Me Hungry

    Jessica
    28 Sep 2014 | 6:03 am
    This is probably the most random blog post I have ever put together. But here goes! As I attended Social Media Week in Sydney last week, I sat through most of the sessions thinking about food. I don’t... Read More
  • Interview | Introducing Ampervize.com

    Jessica
    21 Sep 2014 | 1:36 am
    I always wanted to be the first to do something. When I stumbled across the basic idea for Ampervize, I couldn’t believe there wasn’t already something available that could calculate the best online marketing strategies for a business. I was really looking forward to being able to say “I did that first”!
  • 5 Reasons Why You Are Not An Influencer

    Jessica
    16 Sep 2014 | 4:41 am
    "influencers are Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship."
 
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • The Social Life of Frank & Linh: Sensationally Seasonal

    Ken Mueller
    19 Oct 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Sensationally Seasonal appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: Mysterious Wage

    Ken Mueller
    12 Oct 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Mysterious Wage appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Ebolazation of Social Media

    Ken Mueller
    7 Oct 2014 | 2:00 am
    Send to KindleNo, this isn’t another post of 10 Things Marketers Can Learn from the Ebola Virus. Been far too many of those. What this is is a post about how we use social media, and how we often don’t think and turn off our brains while engaging and sharing on social media. One person in the U.S. with the ebola virus, and Facebook and Twitter are in a bit of a panic. People hear about ebola in the news, and on social media, and they hear that it is “deadly” and “highly contagious” and, not surprisingly, gives them reason for concern. People write posts and…
  • The Social Life of Frank & Linh: Skip

    Ken Mueller
    5 Oct 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Skip appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • U2, Apple, and the Power of Permission

    Ken Mueller
    29 Sep 2014 | 2:00 am
    Send to KindleI don’t want this to be another post rehashing all that was brilliant and wonderful about U2’s partnership with Apple in releasing their new album, Songs of Innocence. I also don’t want it to be another post about privacy and how horrible and intrusive that whole U2/Apple campaign was. There are plenty of posts that have been written about both sides of that coin, and there is a lot of truth to be had on both sides. Yes, it was brilliant, and yes, it ticked a lot of people off. But the real issue here is not that U2 offered their album for free, but the concept…
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    Social Media Training and Classes Colorado

  • Google plus Business Pages – Class Recording for Club Stellar

    Kelly Mirabella
    17 Oct 2014 | 7:06 am
      This week I am sharing with you a recording from the in person Google Plus workshop I taught this week in Centennial. I think for the most part it turned out well enough. There are some parts when I was writing on the white board that it is a little hard to hear me but… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google plus Business Pages – Class Recording for Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Personal Branding Worksheet – Club Stellar

    Kelly Mirabella
    10 Oct 2014 | 1:20 pm
    Yesterday I was fortunate enough to be invited to the Denver Metro SBDC downtown to do a class on Personal Branding. It was such a hit I decided to share with you some of the resources. Now the personal branding video is already in the library but I have added it below. However, today I… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Personal Branding Worksheet – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Managing Messages in Facebook

    Kelly Mirabella
    3 Oct 2014 | 7:37 am
    This week I am going to show you some Facebook Message tips for both your personal profile as well as your business page. If you are not currently a Club Stellar Member and would like to see what it is all about be sure to check out our preview on the Club Stellar Page. Also… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Managing Messages in Facebook appeared first on Social Media Training and Classes Colorado.
  • Free Survey Program Right Under Your Nose

    Kelly Mirabella
    26 Sep 2014 | 7:39 am
    If you a have been looking for a way to do surveys but don’t want to pay for the service look no further! Google Forms are free and pretty easy to set up once you know what you are doing. If you are a Club Stellar Member you get to see how it is done… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Free Survey Program Right Under Your Nose appeared first on Social Media Training and Classes Colorado.
  • 3 ways to Pin – Club Stellar Training

    Kelly Mirabella
    19 Sep 2014 | 7:30 am
    This is the 3rd video in this Pinterest series and this week I am going to show you 3 ways to pin. I am also going to talk to you about the importance of adding your source link to a photo. Don’t forget you can create your own graphics for free at www.canva.com… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post 3 ways to Pin – Club Stellar Training appeared first on Social Media Training and Classes Colorado.
 
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    New Media Rockstars

  • Get Your Costume On With Emma Pickles

    Rachel Kiley
    22 Oct 2014 | 3:00 am
    Holy crap, when did it get to be late October?? Halloween is so close! Fortunately, YouTube has an unending wealth of suggestions and tutorials for costumes. We brought you a quick list of a few ideas earlier this month, but let’s delve a little bit further into one of those channels, shall we? Emma Pickles is a beauty guru. Now, when I think of beauty guru, I think of those very talented and patient women on YouTube providing ideas for seasonal looks and sharing their suggestions for the best products to use — and Emma absolutely does these things. She’s got some fantastic practical,…
  • Google’s Songza Plan May Reveal YouTube’s Music Future

    Evan DeSimone
    21 Oct 2014 | 5:00 pm
    YouTube and Google’s long, slow march toward possible music supremacy took a tentative step forward today as Google announced that it would fold its recent acquisition Songza into Google Play Music. Google acquired Songza over the summer and it was originally thought that the start-up’s music discovery technology would form a part of YouTube’s long delayed subscription music service, YouTube Music Key. Instead, Songza’s mood-based playlist creating features will become a part of Google Play Music, helping it to complete with the more sophisticated music discovery algorithms used by…
  • Rob Cantor Performs ‘Shia LaBeouf’ Live On-Stage

    Sara Parra
    21 Oct 2014 | 5:00 pm
    We haven’t heard from Rob Cantor since he released his debut album back in September. Today he dropped a new music video for an old song about his favorite cannibal: Shia LaBeouf. Now the song originally came out back in 2012, but was revitalized with the help of over 160 people and Maker Studios. On top of giving the song a brand-spanking new performance they also extended the song, giving Shia LaBeouf the horror-movie, serial killer comeback he deserves. Don’t forget to tell everyone about this amazing performance, and share it like your newborn’s baby photos.
  • Pomplamoose Will Punch Your Ears With “Fight Back” (Lovingly)

    Rachel Kiley
    21 Oct 2014 | 4:30 pm
    I absolutely love it when my favorite YouTubers don’t have regular upload schedules that they stick to. No, really. It’s like surprise!Christmas every time I get an email about a new upload, only with more joy and fewer drunk relatives. So getting a notification about a new video from Pomplamoose today? Well, it’s remarkably better than the geometry VHS tapes I got for Christmas ’02, that’s for damn sure. The lurvable internet band comprised of Jack Conte and Nataly Dawn is fresh off their tour, and even include some footage from it in the video they dropped…
  • YouTuber Roy Kafri Teams Up With Visionary Director

    Sara Parra
    21 Oct 2014 | 4:00 pm
    This astounding music video starring the beatbox stylings of Israeli YouTuber Roy Kafri comes to us from the inspired mind of talented director Vania Heymann. These guys put together are like a sexy mind bomb of sound and imagery. Kafri is well-known for his comedic shorts and musical stylings that feature sweet beatboxing skills with a combination of vocals that are like velvety honey to the ears. Did I mention you can get the album for free? Check it out below because holy balls it’s good. Acowpella Beatbox by Roy Kafri You can download it here., As for Vania Heymann, he’s…
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    Mediavine Marketing

  • Barbershop’s business grows at a fast clip from Google+ listing

    admin
    10 Oct 2014 | 1:13 pm
    You wouldn’t know it by watching him, but barber and business owner, Don Kight of Don Kight’s Barber Shop, is 84 years old. Don has operated barber shops in the Daytona Beach, Florida, area for over 50 years, and apparently he has no intentions of slowing down. In addition to haircuts that delight his customers’ wives (because that’s what counts) and good old-fashioned shaves, he offers a free cold beer to all of his waiting patrons (21 years old and over, of course). Don noticed a significant pick-up in inquiries and new customers after his daughter, Dagny, helped…
  • “Google My Business”: Finally, a One-Stop Shop for Google Listings

    admin
    2 Jul 2014 | 4:04 pm
    If you have your business listed with Google (and I hope you do!), you may have shared my confusion with the array of Google sites that contain information about your business as well as the multiple places where you may need to update your business information. In order to create more of a “one-stop shop”, we now have Google My Business. The gist of it is that you can update your business’s information in one place, and Google will then update your Maps, search, and Google+ listings. To get started, you can access Google My Business here. You need to login with the…
  • Business owners: Are you avoiding social media?

    admin
    21 May 2014 | 3:43 pm
    If you’re a business owner, the last thing you probably want to think about is another item to add to your to-do list. And for many, adding social media to the list can seem nebulous and even pointless. However, if you think of “doing” social media as more of a business presence builder and less of a time waster, you’ll start to reap the benefits that are possible. Because if you think that your business doesn’t need a digital presence, you’re sadly mistaken. Our business has gotten as many good leads from our online presence and the activities we do in…
  • Highlight Your Company’s Products and Services with LinkedIn’s Showcase Pages

    admin
    18 Apr 2014 | 7:35 am
    Do you have a LinkedIn Company page for your business? If you do, or if you’ve been thinking about creating one, LinkedIn recently made a big change. The Products and Services tab was deleted within the Company pages, which is annoying to me because my team and I have spent many hours developing those pages for our company as well as for our clients. However, LinkedIn is still offering a way for businesses to highlight certain products and services with something called “Showcase Pages”. Showcase pages allow you to essentially extend your Company page by creating a page that…
  • Three Ways to Grow the Audience of Your Facebook Business Page

    admin
    31 Mar 2014 | 11:21 am
    Growing your Facebook business page can be an effective tool in customer retention, the acquisition of new clients, and the continual promotion and growth of your business. If you’re looking for ways to grow your Facebook business page audience and market your business with Facebook, consider incorporating these three strategies for expansion: By posting original content in the form of copy, pictures, videos, or updates, you’ll be giving followers and potential followers something unique and interesting. All posts or updates that you publish should be relevant to your business model,…
 
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    Social Media Online Classes

  • Bonus Webinar Excerpt: Your First Online Store [VIDEO]

    Cam Waller
    21 Oct 2014 | 10:00 pm
    One of the biggest steps in establishing your online business is setting up your online store. There are several choices out there, so how do you know which one is right for your business? Here’s a brief look at the benefits of selling online with trusted eCommerce platforms and which industries they’re best for. Click here to view the full bonus webinar with an in-depth look on how to setup your first online store. Timestamps & transcript are below the video: 00:04:  Do You Need a Shopping Cart?   00:50:  People Like to Buy from Trusted Stores 01:30:  Why Amazon, Etsy…
  • New! Social Media Manager Learning Track

    Maria Peagler
    20 Oct 2014 | 10:01 pm
    I’m excited to debut an exclusive training curriculum here at Socialmediaonlineclasses.com – our Social Media Manager marketing track. What is it? A curriculum designed to provide a managerial skill set for social media: not just tactics & social platforms, but how to develop, execute and measure social media marketing campaigns. This track is perfect for anyone who wants a career in digital marketing, who needs to update their marketing skills, or needs to learn how to manage social media in their business. The social media manager track covers: how to tie marketing to…
  • Weekly Top 5 for Oct 20, 2014

    janice
    19 Oct 2014 | 6:53 pm
    Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week: #1. NEW! Social Media Manager Learning Track We’re excited to debut our new learning track for Social Media Managers! So whether you want to launch a new career, grow your business, or update your marketing skills, this training series will give you the skills you need to develop, execute and measure your campaigns . . . . http://bit.ly/1sOJbrB #2. What You Need to Know BEFORE You Do Social Media Marketing in Europe Learn the differences…
  • Pinterest Marketing How To: Makeover Your Boards to Drive Sales [VIDEO]

    Cam Waller
    16 Oct 2014 | 10:01 pm
    This week’s video tutorial walks you through the makeover of SMOC member, Craftsy teacher, quilt designer and business owner Debbie Maddy’s Pinterest boards. Though Debbie already has a strong presence and good following on Pinterest, she can optimize her content to increase her brand’s visibility and drive more content. Regardless of what product or service you provide, you can use the suggestions offered in this makeover to improve your own pins and create a stronger, profitable Pinterest presence. Timestamps & transcript are below the video: Note: As of August 2013,…
  • Pinterest Checklist: 5 Ways to Make Pinterest Profitable [INFOGRAPHIC]

    Cam Waller
    14 Oct 2014 | 10:00 pm
    Pinterest Doesn’t Generate Sales, Right? You’ve probably heard that, and because it can be difficult to trace sales back to Pinterest, you might have believed it. The truth is, Pinterest can drive sales effectively, but the key to making that happen is all in how you use it. Pinterest is different from other networks, and you must adapt your marketing practices accordingly. Small Business Pinterest Checklist In this Pinterest Checklist infographic, I share five simple steps you should take to build a Pinterest following that will drive traffic and generate sales. Pinterest success…
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    My/Spective by Nick Martin

  • The next cliche business term: “Storytelling”

    Nick Martin
    30 Sep 2014 | 9:52 pm
    Is it just me or is the term storytelling starting to lose the shimmer it once had? Case studies are being packaged as stories and we are virtually adding “once upon a time” in front of a list of feature sets all in the spirit of being better “storytellers”. Before I wash my hands of […]
  • Leaked! Memo from “The Man” to White America

    Nick Martin
    18 Aug 2014 | 10:06 pm
    TO: White America FROM: The Man DATE: 8/18/2014 SUBJECT: RE: Ferguson News – A Reminder on Racial Discourse   Dear Caucasians,   As you may have noticed, the events taking place in Ferguson, Missouri have been dominating news headlines and fueling conversation among peers in social media. Many of you have voiced your discomfort with the […]
  • Collaborating with a 4-year Old

    Nick Martin
    3 Sep 2013 | 9:51 am
    Originally posted on busy mockingbird:One day, while my daughter was happily distracted in her own marker drawings, I decided to risk pulling out a new sketchbook I had special ordered.  It had dark paper, and was perfect for adding highlights to.  I had only drawn a little in it, and was anxious to try…
  • Visual Data: Interactive Infographic Highlights Billionaire Shuffle

    Nick Martin
    11 Feb 2013 | 8:43 pm
    The above image is a screen shot of a really great interactive infographic from Bloomberg.com. The tool lets see the rank of the top 100 billionaires on any given day and filter or organized by gender, age, industry, and so on. It even lets you see see how rank changes on any given day. The […]
  • The Goal Of Marketing Summed Up In One Simple Image

    Nick Martin
    7 Nov 2012 | 6:00 pm
    Last week, I had the pleasure of seeing Clark Kokich of Razorfish speak about digital media’s importance to today’s brands. Clark shared ideas on how brands can use digital and social to ensure customers have a great product experience. The catch is that in today’s world a product experience starts with the digital assets that […]
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    Fire Brand Social Media

  • Reviews for SEO

    Cynthia Cavoto
    18 Oct 2014 | 3:19 pm
    If a website has a working url, it can be submitted to a search engine. Having consistent content is very important to establishing search engine optimization, since that’s how the search engine knows your content is reliable: because it is consistent. Most people submit content from their business or social media pages in order to [...]
  • The Ultimate Content Scorecard: 8 Essentials for Successful Curation

    Cynthia Cavoto
    15 Oct 2014 | 3:30 am
      Image Source: ShutterStock.com With today’s technology, we are literally redefining our everyday lives and the world around us. The word viral was recently given a new definition according to Merriam Webster. Beneath the once more commonly used reference of being relating to a virus, the new meaning states that viral is something “quickly and [...]
  • Check Your Local Listings

    Cynthia Cavoto
    13 Oct 2014 | 12:36 am
    To have a successful business these days, you have to be on the Internet. Since everyone is using social media and business websites to expand their business, you need to find a way to stand out amongst the crowd and really make an impact. The other option is failure. Due to the large amount of [...]
  • How to Make Your Posts Go Viral: The “Secret Formula”

    Cynthia Cavoto
    6 Oct 2014 | 5:20 pm
    We have all seen them and then we share them with our friends, family and coworkers. The video of a cat playing the piano and that ever so cute baby who just can’t stop laughing. Personally, I have watched Evolution of Dance so many times that I could probably replicate the entire routine myself. Those [...]
  • Facebook Pages are the Future for SEO

    Cynthia Cavoto
    5 Oct 2014 | 6:08 pm
    Facebook is the most popular social networking website ever created, and continues to expand with new applications every few months. Facebook was launched back in 2004 for students of Harvard University, and the website required an email address from the school to access it. However, Facebook later became open to all college students worldwide before [...]
 
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    Jackson Marketing Services

  • Social Customer Service

    Stacy Jackson
    19 Oct 2014 | 10:30 am
    Social media has changed more than the world of marketing. It’s the place many of us have become conditioned to go when we have a bad experience or face a problem with a product or service. Some will to go the brand itself on social to complain while others just post their displeasure to the world in general. It can present a major headache if you aren’t using a social media dashboard effectively to manage social customer service. Source: www.linkedin.com If you aren’t on social media for marketing purposes yet, you have to at least consider joining the major platforms to…
  • Social Media Management When You Are On the Go

    Stacy Jackson
    19 Oct 2014 | 6:45 am
    If you are a busy entrepreneur, there are great mobile apps to help you manage social. Check out a few of the features I like on the Hootsuite app. Source: rabidofficemonkey.com Are you using the Hootsuite App to manage your social media when you are on the go? It’s a handy tool that makes it easier to be effective online without having to sit in front of your computer all the time. The post Social Media Management When You Are On the Go appeared first on Jackson Marketing Services.
  • Local Social Media for Offline Businesses

    Stacy Jackson
    18 Oct 2014 | 6:51 pm
    The Importance of Being Social Locally You may already have your business on social media sites like Facebook and Twitter — or you probably are at least thinking about getting your business on those sites. They can provide awareness and traffic to your website as well as your offline store. However, the popularity of locally-based social media sites is growing steadily. Locally-based social media platforms help connect your business to geographical locations offline. They make it easy for potential customers to find the local businesses and services they need and want. Through the…
  • Your Content Marketing Should Alienate (Some) Prospects

    Stacy Jackson
    15 Oct 2014 | 8:43 am
    Recently, I attended a webinar presented by Doug Kessler titled Insane Honesty in Content Marketing. If you’re not familiar with Doug Kessler, he’s one of the co-founders of Velocity Partners, a content marketing agency based in the UK. Velocity consistently publishes great resources regarding content marketing, and this webinar is a must-see for B2B marketers. According to Kessler, insane honesty in content marketing consists of: Actively seeking out your weaknesses and sharing them openly; an Source: www.leadmanagement.com David Dodd always share such insightful posts on…
  • Sales Suffering? A Survival Guide For Lean Months

    Stacy Jackson
    14 Oct 2014 | 11:17 am
    lean saAs entrepreneurs, we have the opportunity for unlimited income. But when sales go soft, the comfort of a steady paycheck can seem awfully attractive. And what happens when a red month turns into a red quarter? The future success of your business can all of a sudden seem in peril. [...] Source: www.forbes.com Are you in the middle of a lean sales period? There are lots of things we can do as entrepreneurs to take the sting out of slow sales. Sunday Steinkirchner outlines great tips for those lean times.   Reduce: expenses, prices Tighten up: advertising (that doesn’t mean…
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    Nischala’s Space, Thoughts, Expressions…

  • Sheroes Must-Do’s : Daily, Weekly, Monthly, Yearly

    Nischala
    9 Oct 2014 | 11:36 am
    I first heard of the word Sheroe from Sairee Chahal, Founder and CEO of Sheroes.in (A careers community of women achievers).  She defined a Sheroe is “Any woman who makes a choice, and makes the choice work for her“. Short, Simple, Sweet, Profound and very relevant for the woman of today – especially if you are a women at work – be it corporate (Corporate Sheroe as I call it) or entrepreneur (entrepreneur Sheroe as I call it) or Mompreneur (Mompreneur Sheroe as I call it). The word caught my fancy when I first heard it, something about it appealed to me – I…
  • Do you participate in Tweet Chats? 6 Compelling reasons you should..

    Nischala
    2 Oct 2014 | 2:30 am
    I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc. According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also…
  • Women at Work | Mantras to live by…

    Nischala
    24 Sep 2014 | 5:38 pm
    Filed under: Mantras and Lessons, Women At Work Tagged: Mantras, women at work
  • Blogging for Business / Run a corporate blog? – Here are a list of topics for 1 year (for FREE!)

    Nischala
    18 Sep 2014 | 2:30 am
    Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share? And you don’t know what to blog about? If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be 1) Why blog? 2) What to blog about? If I had to answer Why should a business / corporate blog? – The answers are manifold : (i) To share their views / voice (ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc. (iii) To learn…
  • Women at Work | Round-up of articles to read today

    Nischala
    12 Sep 2014 | 5:49 pm
    The regular readers of this blog know that I’ve started a new section on this blog around the topic of Women at work / working women. Here’s the thing | Being a working woman, I regularly read on this subject – simply because it enable and equips me to appreciate and understand multi-dimensional issues, and possible solutions. I can safely say that there is a lot of literature on this subject, and a lot lot lot more is required. Many times when I read something, I wish someone had shared it with me much earlier. The thing about reading is that “timing sometimes makes all…
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    Peg Fitzpatrick

  • 7 Ways Social Media Supports Small Business

    Rebekah Radice
    29 Sep 2014 | 5:20 am
    Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It’s no secret that social media can create relationships, establish trust and earn a client for life. However, dominating your niche or market requires a strategic approach. So, how can your small business benefit from social media? Below are seven ways social media can help you spread…
  • Instagram 101: 7 Keys Steps to Instagram Success

    Peg
    8 Sep 2014 | 6:40 am
    Wondering how to get started and learn to rock the Instagram platform? Then this Instagram 101 post and video are for you! Instagram is a wonderful ways to tell your story through photos. It’s a little glimpse into your world that can lead to better connections, new friends, and most importantly amazing business connections. I had a hangout with my good friend Instagram Gal Sue Zimmerman and she shared a wealth of amazing tips to turn your Instagram presence into something to be proud of! Let’s get a look into how Sue excels on Instagram. She did this presentation from her phone…
  • Easy Ways to Tell Your Story Through Twitter

    Peg
    25 Aug 2014 | 7:00 am
    Twitter can be an incredibly effective addition to your current online marketing and a strategic way to amplify and unleash your personal brand to the online world. What you need is an easy way to tell your story through Twitter. Twitter moves fast but with practice and a little structure Twitter can be a fantastic network builder. I’ve asked my colleague Rebekah Radice to share a guest post with her tips on making Twitter a success. Keeping up with multiple social channels, Rebekah’s excels at grabbing the character of each and being social in a way that works across all social…
  • Smart Methods to Dominate with Social Media Optimization

    Peg
    11 Aug 2014 | 7:00 am
    Social media optimization or SMO is applying your social skills to your social media platforms. SMO sounds like a fancy term but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring traffic to your blog and bring awareness to what you’re doing and get more clients, sell books, or build your email list. What is Social Media Optimization (SMO) The principle of using social media to build your blog, not SEO. If you love SEO and it’s…
  • Quick Tips for Great Social Media Graphics

    Peg
    13 Jul 2014 | 4:58 am
    Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Google+ to tweeting an image the message is the same: visuals are the key! If you write great content, you should share it with an image. You can’t be guaranteed a share if an image doesn’t pull through on the Pin it button or onto Facebook or Google+. Help people help you by providing an image that they can share. If people can look like a rockstar sharing your content, it’s a win! The secret to my…
 
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    Digital Marketing Solutions

  • 4 Secrets to Commanding Attention on LinkedIn

    Samantha Collier
    17 Oct 2014 | 11:46 am
      What separates the stellar LinkedIn profiles from the plain ones is how people utilize all of the various LinkedIn features. Additionally, it’s also important to have an optimized LinkedIn profile. However, it’s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often — engage with your LinkedIn connections. The LinkedIn blog published an article regarding four ways to be a rockstar on LinkedIn. Here’s the short version: Status updates LinkedIn users who share content with their LinkedIn networks at least once per week are…
  • SEO – Let’s Cut Through the Fog

    Ron VanPeursem
    4 Jul 2014 | 9:20 am
    What do we mean by “SEO”? Yeah, sure, you could say “Search Engine Optimization”, but that’s just because you’re trying to be funny. In the real world, if we ask people to define or explain SEO, we’d get as many different descriptions as we’d have writers. Let’s try to cut through the fog a bit. SEO: Is it dead, or just transformed? Want to have some fun? Just google “SEO is Dead”, and see what you get. The really funny thing about it, is that you’ll find half of the posts are by people who are actually SERIOUS when…
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    Time2Mrkt

  • Social Media and Job Search

    DeeReinhardt
    21 Oct 2014 | 1:29 pm
    A few tips for Social Media and Job Search I have been writing some help-guides for using social media and job search for Illinois workNet. I won’t steal their thunder, but I want to point out a few key items … Continue reading → The post Social Media and Job Search appeared first on Time2Mrkt.
  • Hands-On LinkedIn Workshop

    DeeReinhardt
    10 Oct 2014 | 10:52 am
    Take some time to participate in the Hands-on LinkedIn Workshop! When was the last time you spent any time on your LinkedIn profile? There have been a number of changes recently. Take this time to help yourself better understand a … Continue reading → The post Hands-On LinkedIn Workshop appeared first on Time2Mrkt.
  • LinkedIn Feature – Reply Don’t Accept Yet

    DeeReinhardt
    30 Sep 2014 | 5:50 am
    Reply Don’t Accept Yet – LinkedIn feature is still there! I don’t know about you, but I receive a number of invitations from people that I haven’t met. I don’t mind expanding my network through LinkedIn connections, but I try … Continue reading → The post LinkedIn Feature – Reply Don’t Accept Yet appeared first on Time2Mrkt.
  • Using Hootsuite

    DeeReinhardt
    22 Sep 2014 | 8:09 am
    Hootsuite is a great tool to use for scheduling posts! I wrote an article a while back about adding a LinkedIn company page to your Hootsuite scheduler. You can take a look here. Hootsuite keeps adding great options to make … Continue reading → The post Using Hootsuite appeared first on Time2Mrkt.
  • Don’t get caught by a Hacker

    DeeReinhardt
    17 Sep 2014 | 2:58 pm
    Public Service Announcement – Hacker tried to access my computer files As a home-based business, I have to be just as diligent as a company that has office space. Read my story and share it with those who might be … Continue reading → The post Don’t get caught by a Hacker appeared first on Time2Mrkt.
 
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    Savvy Social Media Style™ Blog

  • Total Life Changes – Your Opportunity to Flourish Financially

    Tamyka Washington
    12 Oct 2014 | 8:00 am
    Why A Home Based Business You may be one of the many, many individuals looking to discover a way to increase your income. Or, you may be a parent feeling the emotional burden of having to choose between work and family. Maybe you can simply relate to the fact that you are not living to your fullest potential, or walking in your purpose. Whatever your situation is, you know there is something more. You are tired of struggling. You are sick of stressing. You are ready to live the life you deserve. You have kept your options open, and have decided to explore the idea of a home based business. I…
  • 4 Reasons Why You Are Not Ready For Entrepreneurship

    Tamyka Washington
    7 Oct 2014 | 4:24 pm
    It’s been my observation… NON-entrepreneurs think entrepreneurship is some how easier than traditional work. They see us on Facebook often, watch us ‘brag’ about how happy we are, and how much we love our lifestyle. For a lot of us, that’s just our truth. We also know, that just because we live our passions and choose to pursue our purpose in life…doesn’t mean the road isn’t always smooth. In fact, entrepreneurship forces us to remain on our toes…always strategizing, always masterminding, always brainstorming, always thinking, always…
  • Is This Your Season To Transition?

    Tamyka Washington
    29 Sep 2014 | 7:00 am
    How many times have you questioned or wondered why you were experiencing the things that were going on in your life? It may feel like turmoil, it could be negativity, or any combination of challenges. What you have been doing up until this point may seem like it is no longer serving the original purpose. You may be feeling a shift in direction…but for one reason or other, you are hesitant. Perhaps even resistant all together. During the first half of this year, that is exactly what I was going through. It was my season for transition. Even though I didn’t quite recognize it at…
  • The One Thing Holding You Back From Success

    Tamyka Washington
    15 Sep 2014 | 12:52 pm
    There is always one thing that holds entrepreneurs back from experiencing success. Do you know what it is? It’s not lack of knowledge. It’s not lack of time. It’s not lack of money. In fact, as entrepreneurs, we all experience a time on our journey where we ‘lack’ one of these things. Life gets in our way, things happen and we sometimes get stuck where we are. We start to allow our current situation to alter our thinking and distract us from what we need to be doing in our business. I know because I have been down this road more than once. But, what I’ve…
  • The Benefits of Starting A Network Marketing Business

    Tamyka Washington
    8 Sep 2014 | 11:51 am
    When some people hear the words, Network Marketing, they automatically get a bad idea in their mind. Most of the time it is because they are greatly missed informed, or have heard negative stories from those who’ve had little, or no success. The truth is, starting a network marketing business has great benefits, especially because it doesn’t require a college education or tons of experience. In fact, I came across an interview by, Jack Canfield (affectionately known as “America’s #1 Success Coach,” and the originator of the Chicken Soup for the Soul® series.) In…
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    Frederic Gonzalo

  • 8 Etourism Stats to Consider for 2015

    Frederic Gonzalo
    16 Oct 2014 | 6:22 am
    Fall is a great season, with leaves changing colors, weather cooling into fresh, crisp mornings and nighttime coming around quicker, as days get shorter. For hospitality stakeholders, it’s also a great time to reflect upon the past summer season and start planning for the busy periods of Thanksgiving, the Holidays and the upcoming year. With this in mind, here are eight statistics that underlie important shifts taking place, or not, in our industry! 71% of DMO allocate 25,000$ or less to social media management In a recent study conducted by DMAI, surveying over 100 destination…
  • What Motivates Us to Travel? [INFOGRAPHIC]

    Frederic Gonzalo
    9 Oct 2014 | 5:47 am
    Every year, TripAdvisor comes out with its TripBarometer: Psychology of Travel report, examining the motivations behind travelers’ vacation choices, traveler emotions at the various stages of a vacation and the post-trip impact of travel. There are always some key nuggets of information in there, and this year is no different. Below you will find the results particular to the Canadian market, but you can also find aggregated results for Asia, Europe, North America or the USA only on their website by clicking here. COMMUNICATION IS KEY While it’s clear we don’t all travel for the…
  • Hashtags Coming Alive in Destination Marketing

    Frederic Gonzalo
    2 Oct 2014 | 5:50 am
    Within the travel marketing ecosystem, destinations play a pivotal role at two key stages: during the planning phase, when potential travelers must be aware of your country, state, region or area, and during the travel phase, when travelers actually experience lodging, restaurants, attractions and transportation to and within your destination. Given a new reality, where both travelers and locals alike can spread the word about a destination, we’re seeing a blurring of the lines between these phases of travel, where photos and videos shared on social network impact a brand’s…
  • 10 LinkedIn Metrics That Matter

    Frederic Gonzalo
    23 Sep 2014 | 9:04 pm
    In my previous post, Key Performance Indicators (KPIs) for Your Social Media Dashboard, we took a look at the most common and useful metrics to consider when monitoring a brand performance on social networks such as Facebook. Twitter, Instagram, Pinterest, Google+ and YouTube. Today, I want to focus on Linkedin, perhaps the only social network by and for professionals, particularly useful in a B2B context. It should also be noted that Linkedin is one of the few social media that provided good insights and metrics for individual accounts, not just for organizations advertising on the platform.
  • KPIs for Your Social Media Dashboard

    Frederic Gonzalo
    18 Sep 2014 | 6:33 am
    Ever wondered what you really need to measure in order to gauge your success on social networks? The social conundrum is that we often find it hard to report on the success of given initiatives, while at moments we get overwhelmed with a stream of stats and indicators, struggling to make sense of it all. Too much data, or not enough? Here are the key performance indicators (KPI) I typically focus on with my clients, so I hope you find this useful! NOTE: These are metrics that ought to be followed by social media managers, in order to report progress and performance of given accounts on these…
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    Anita Loomba

  • Identifying Social Business Objectives

    Anita
    2 Oct 2014 | 8:00 am
    I’m often asked by people, “How do you identify social objectives?” My answer is always: “Tie it back to the actual business objectives.” More often than not, I’m given a semi-blank stare, with a response related to how difficult that can actually be. There are many tools available that help us track the success of social campaigns. Here are some common social business objectives that can be applied to any launch campaign: Gaining brand exposure Exposure is an important and powerful metric to measure. When your content is good, social can help you push your content further…
  • Creating a Social Media Strategy for Your Event

    Anita
    14 Feb 2014 | 8:00 am
    You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do? Social media can play an important role at any type of event – whether it’s tradeshows or even webinars – and can help you achieve a variety of different goals. For those who are dubious about social media, there are many benefits to creating a social media strategy for your next event. Using a variety of channels, such as Twitter, LinkedIn, your blog and Facebook, you can attract customers to your booth, potentially drive sales, increase interest in what you actually do, and…
  • Top Digital Marketing Trends in 2014

    Anita
    2 Jan 2014 | 9:13 am
    2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry: Content continues to be king Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers have…
  • Tips on Enhancing Your LinkedIn Company Page

    Anita
    16 Dec 2013 | 8:00 am
    This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile? A great LinkedIn company profile can complement your website and allows you to build a following of professionals who are interested in your products or services. Here are some tips to help you enhance your company page: Optimize your…
  • Tips for Building Loyal Brand Advocates

    Anita
    13 Nov 2013 | 6:00 am
    Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advocates. Here are some tips to help you get started: Know Your Content Before you decide on what you say to your advocates, you should know the story you’re trying to tell. It’s important to determine your tone of voice, narrative, platform and even your content creation process. Understanding…
 
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    Brand Meets Blog

  • 5 Things Bloggers Want You To Know Before You Pitch Them

    Louisa Claire
    20 Oct 2014 | 1:23 pm
    Recently I was sent four emails from a brand who wanted to give me a discount to their online store so that I could make a purchase and write about my experience on my personal “Mummy” blog. Putting aside the terrible premise of such a pitch, I closed my blog several months ago and set an email auto responder to this effect. Yet the “friendly follow up” emails continue. I shudder to think at the amount of time, and money, being lost by that company and many others like it, who don’t know what they’re doing when it comes to reaching out to bloggers. Read more about this over on…
  • Should there be a charter of rates for bloggers? (I don’t think so and this is why.)

    Louisa Claire
    8 Oct 2014 | 4:17 pm
      Today I’m opening up with you about a hot topic and I’ve got to say, though these thoughts have been on my mind for some time, years really, I’ve hesitated to share them because it’s so controversial. I’ve decided to just dive in now because, well, the very heartbeat of Brand Meets Blog and the core vision I had when I started it is BETTER opportunities for MORE bloggers and if I’m not addressing the central issues facing bloggers then I’m not living up to this goal. Also, I’m kinda happy to have an opinion and hope this sparks a…
  • 5 ways to really impress the next brand you work with

    Louisa Claire
    6 Oct 2014 | 1:59 am
    There are so many tips around for how to work with brands on your blog but what about WOWing those brands so that you stand out as a true professional who is not only a delight to work with but a great asset to a brand/agency?! More and more brands are expecting bloggers to bring a sense of professionalism to the relationship and be proactive in making a campaign work, and the great news is that  doesn’t have to be hard. If you are working with a brand on a paid campaign then these five things are going to be really important in establishing your reputation as not just a great…
  • (Introducing) Brandlicious TV and finding your WHY!

    Louisa Claire
    1 Oct 2014 | 4:53 pm
    If you’ve been hanging around these parts for a while then you’ll know I’ve been playing with a new phrase: Brandlicious. Brandlicious is about making your blog delicious to brands. It’s about delivering quality partnerships with the brands you love for the readers you inspire. It’s about bringing a sense of fun to your brand partnerships. All these things to me are the hallmark of passionate, professional bloggers working with brands they love and love to share. That’s why I’ve used it as the name of our flagship training program for…
  • Read this when you feel like your blog is constantly being passed over (and you’re maybe a little disheartened).

    Louisa Claire
    28 Sep 2014 | 1:35 pm
    Today’s post is for any of you who ever feel passed over, maybe with blogging generally but especially when it comes to working with brands. Maybe you feel like other bloggers get the great opportunities and you don’t. Or like sometimes you wish you got a crappy pitch just so you could join in moaning about it in a private Facebook group with the other bloggers. Maybe you only get the crappy pitches and don’t understand why you’re not getting any good opportunities come your way. I know it’s how lots of bloggers feel, or have felt, at one time or another so if…
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    Fanchimp Blog

  • Social Media Marketing is the best friend of small businesses

    Nicoletta Donadio
    25 Sep 2014 | 7:24 am
      A staggering 90% of small businesses are not doing Social Media Marketing. Are you one of those 90%? Having an account on social media like Facebook or Twitter and posting links to your products or service isn’t social media marketing. If you know that, then thumbs up! If you don’t, don’t worry, I will […]
  • A different point of view about the WhatsApp’s growth strategy

    Claudio Carnino
    20 Aug 2014 | 8:22 am
    One of the thing I enjoy the most is reading books and article about startups, marketing and entrepreneurship. Every time a founder of a successful company or vc sharing tips and experiences that I can learn from something that I can then use with my startup. Last week I was reading a post about the […]
  • The Engines of Growth in Pills

    Claudio Carnino
    19 Aug 2014 | 6:18 am
    In the last few years I red a lot about growth, marketing and acquisition strategies. It’s getting hard to find something really interesting, so when I find it I reshare it. Or even better, from now on, I will make a summary of it. This is the original talk by Devin Hunt, Partner at Foundercentric, […]
  • Social Media Marketing for Hackers SXSW Talk

    Claudio Carnino
    14 Aug 2014 | 8:44 am
    I want to bring some rationale into the Social Media world and I want to bring a scientific approach to a marketing topic. That’s why I proposed a talk for the next SXSW. Developers are going to conquer the world Developers are going to conquer the world. The development tools are becoming easier to use and […]
  • Why Fanchimp is Not just another Social Media Tool. Our Vision

    Claudio Carnino
    13 Aug 2014 | 7:49 am
    I am an Internet citizen and I am making the Internet my job. While doing so I cannot stop thinking about the things that I use and the things that don’t work. After years of working in online promotions, I realized how difficult it is today to market something online. That’s why I created Fanchimp. […]
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    Top Tier Media

  • Facebook Ends Like-Gating, Now What?

    Shannon Smyth
    8 Oct 2014 | 12:11 pm
    Like-gating, or the act of putting some sort of barrier between a visitor and a Facebook fan page, has been one of the most popular ways of garnering new fans. This type of incentivized fan-collection has been done by way of offering a free download, coupons, exclusive content or as an entry method for a contest or giveaway in exchange for a Like. Starting November 5, Facebook is putting an end to the practice, which has left many brands scrambling to come up with a better way to increase Likes and brand messaging. According to Facebook, Like-gating was interrupting the user experience and…
  • 3 Things to Know About Twitter Analytics

    Shannon Smyth
    9 Sep 2014 | 2:00 am
    With more than 271 million active users each month, Twitter has taken the social media world by storm. It has become a mecca of advertising potential, telling brand stories and customer engagement. However, Twitter has not always provided the tools necessary for brand marketers to accurately test and measure the success of a campaign or follower engagement. The new Twitter Analytics tool is bound to change all that. In order to maximize its benefit, there are a few things you should pay attention to with Twitter Analytics. Tweet Activity The purpose of creating a marketing campaign in Twitter…
  • How To Create a Custom Formatted Tweet

    Shannon Smyth
    2 Sep 2014 | 3:00 am
    Looking to have your tweets stand out on Twitter? While customers are following your brand, they may also be following hundreds (if not thousands) or other people, as well. A tweet announcing a product launch or an amazing review can simply getting buried in their already busy stream.  Even when tweets are grouped, they may not quite stand out on a screen where literally dozens of tweets can populate at a time depending on the size of the monitor or display on the mobile device. So what’s the solution? A custom formatted tweet. What’s a custom formatted tweet? We’re so glad…
  • 3 Reasons You Should Include Images in Your Social Media Content

    Jen Mathews
    27 Aug 2014 | 8:35 pm
    3 Reasons to Include Images on Your Social Media Channels Billions of people have camera phones and aren’t afraid to use them. In our personal lives we all take pictures of the places we go, the things we do and the fun times we have. We share with family and strangers, here in town and all over the world. Those images garner a lot of discussion, and including pictures into your social media content is just as effective at increasing the conversation as well. Social media consumption has caused people to try absorbing vast amounts of information in tiny bite-sized pieces. The easiest…
  • 5 Ways Twitter’s Redesign Can Benefit Brands

    Jen Mathews
    22 May 2014 | 1:00 am
    Recently, Twitter decided to roll out its first new design since its original launch. Although Twitter has millions of users, keeping them active can be challenging, especially with the advent of new methods of utilizing the site itself, including mobile phone devices and tablets. Here are 5 benefits of the redesign: Simplicity and First Impressions The new Twitter design is simplistic with a feel that is more appealing to users who browse and are familiar with Facebook. Even the “Pin to the Top” option exists in the new Twitter design, which has long been an option for Facebook fan…
 
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    Gigya's Blog

  • How SAML Supports A Frictionless & Secure Customer Identity Management Strategy

    Ritika Puri
    17 Oct 2014 | 11:24 am
    More than ever before, marketers and product development leads are joining forces with IT teams to reach, engage with, and convert audiences at scale. The proliferation of data makes it possible for companies to personalize user experiences and target audiences with highly relevant marketing messages and recommendations. It’s no surprise that marketers and product leaders are looking for innovative and aggressive ways to reach their audiences — we want to reach audiences with the right messages at exactly the right times in their buying journeys. The technologies required to achieve…
  • Customer Spotlight: The Canadian Olympic Committee Boosts Facebook Ad Conversion Rates by 106% with Audience Data

    Rachel Serpa
    15 Oct 2014 | 8:28 am
    The Canadian Olympic Committee serves as the backbone of Canada’s Olympic movement, providing support for Canada’s elite athletes and inspiring all Canadians through the power of sport. Challenge: Reaching Relevant Audience Segments to Improve User Acquisition To drum up awareness and engagement for the XXII Winter Olympic Games and beyond, The Canadian Olympic Committee worked with Gigya to better understand and engage its target audience segments, increasing Facebook ad conversion rates by 106% while decreasing campaign costs by 51%. Solution: Capturing Consumer Identity Data to Inform…
  • Turning Identity Management Inside Out: Overcoming the Consumer Data Challenge

    Rachel Serpa
    13 Oct 2014 | 8:41 am
    Each time a consumer registers for a website or mobile app, creates a social network profile or makes an online purchase, a new identity is created. Amidst the flood of identity-data pouring in across channels, businesses are beginning to realize that to maintain an accurate and structured view of their customers, they must develop a consumer identity management strategy. However, many businesses are failing to rise to this challenge as they attempt to turn their existing, internal identity access management (IAM) solutions “inside out” and use them for external purposes. But employee and…
  • 3 Ways to Overcome Customer Data Inaccuracies to Truly Reach your Target Market

    Ashley R. Cummings
    8 Oct 2014 | 7:06 pm
    According to a report by the McKinsey Global Institute, it’s estimated that a retailer using big data to its full potential can increase its operating margin by more than 60%. Additionally, Harvard Business Review maintains that data-driven businesses are 6% more profitable than other companies. It’s clear that data-driven companies are outperforming companies that don’t utilize big data. But, capturing big data is only half the battle when it comes to achieving sizeable marketing wins. To truly reach your target market, it’s vital to not only gather big data, but also to gather…
  • Everything You Need to Know about the Future of Omni-channel Marketing

    Rachel Serpa
    8 Oct 2014 | 7:48 am
    If the recent announcement of Apple’s iWatch, Pay and “Phablet” wasn’t enough to cement the concept in your mind, consumer touchpoints and devices are multiplying by the minute. Consider these statistics around cross-channel usage and growth: 90% of people move between devices to accomplish a goal (Mobify) Consumers use an average of three different screen combinations each day (HubSpot) The number of mobile devices will exceed world population by 2014 (Cisco) Connected devices are projected to total 26 billion by 2020 (Gartner) In the midst of today’s multi-device deluge, one thing…
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    BRM Social Blog

  • Simple Tips to Improve Social Media Marketing Results

    Carrie Drisko
    12 Oct 2014 | 11:42 pm
    The most power marketing method used by most marketers and business owners is social media marketing. In here, getting a huge reach can happen in an instant which makes it easier to find your target market. There’s no doubt on the power of social media because everyone can be found on various platforms socializing. And every business takes advantage of this habit. Below are a few simple tips to improve social media marketing results.   Hit multiple time zones Why do you need to keep on reposting what you’ve already posted? One of the reasons is to hit multiple time zones. Posting the…
  • How to Turn Off Notifications in Facebook Messenger

    Carrie Drisko
    5 Oct 2014 | 6:26 pm
    Facebook now has its own chat application that is probably annoying users not only because of the memory it consumed in mobile devices but also because of its unfamiliar interface. Facebook Messenger is a downloadable chat application that works in a different way compared to the main Facebook application. Some users are not pleased with the idea of getting notifications. How about when you are in the middle of an important meeting PR conversation and you would suddenly hear that familiar Facebook notification alert? There may be times when you would want to silence your device. So, below is…
  • Ways to Increase Pinterest Followers

    Carrie Drisko
    28 Sep 2014 | 11:07 pm
    Pinterest is the newest social buddy in town that is growing exponentially. Creating boards that can be shared is the main concept of this platform. The content of the board is where the secret lies. Make is as captivating and valuable as you can grab the attention of a humongous amount of Pinterest followers. Think you’ve done all the promotional gimmicks, but none of them worked? Perhaps it’s about time you check the tips below on ways to increase Pinterest followers. Keep in mind that doing promotions take time, patience and dedication. If you’ve been doing it for months, don’t…
  • Social Media for Businesses

    Carrie Drisko
    22 Sep 2014 | 10:19 pm
    Is social media for business? Social media is not just for socialization, but also for marketing. It’s like mixing business with pleasure. Because of the presence of the millions of users who are obsessed with social media platforms, getting your brand recognized and boosting your sales is much easier. Every business needs a marketing campaign. Otherwise, sales won’t go up. Social media has a large influence on every shopper, so what they will see on various platforms will surely affect their buying decision. Which platform? The most excellent platform will depend on the kind of business…
  • Is it Ok to Buy Youtube Views for Your YouTube Videos?

    Carrie Drisko
    14 Sep 2014 | 7:56 pm
    Hesitating to buy YouTube views because of rumored risks? Start thinking why big brands resort to them.  Buying views have risks too,but there’s no doubt on the great benefits you can get from a humongous batch of views. Great kickstart Start somewhere great and that is by buying views that can help your YouTube account or page gain momentum. Aren’t you wondering why some brands, whether big or small always get a sudden increase in views just hours or days after a video gets uploaded? How come all of their YouTube videos turn out to be gathering a massive amount of views? The answer is…
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    New Media and Marketing

  • The disconnect between agencies and clients

    richmeyer
    20 Oct 2014 | 3:49 am
    Clients are keenly aware that – from strategy to customer experience to reputation management –their success is intricately tied to their ability to create engaging and meaningful experiences across whatever platforms make the most sense for their brand. Digital expertise on the client side has continued to grow for a number of reasons, including: • A wave of new talent at both blue-chip and challenger brands around the globe • The development of more elaborate client-side teams with direct responsibilities for digital • The hiring of former digital agency professionals • The…
  • The fundamental component driving consumer spending income

    richmeyer
    17 Oct 2014 | 4:59 am
    The decline of the U.S. middle class has corporate America and Wall Street scared. And nobody is more frightened than America’s biggest retailers.   More than five years after the end of the Great Recession—August 2014—retail spending per person had finally reached its prerecession level.  The culprit is low wages and income growth for the middle class. Median household income in 2013 stood 8 percentage points below its 2007 prerecession level. The simple fact of the matter is that when households do not have money, retailers do not have customers. As officials of J.C. Penney—whose…
  • 57% of consumers will abandon a website if the page does not load within 3 seconds

    richmeyer
    16 Oct 2014 | 3:42 am
    When surfing the Internet consumers are impatient and often have ADHD.  A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction.  57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return.   While there is a rush into digital marketing a lot of companies are forgetting basic processes to ensure a good consumer experience. The two most critical parts of any website are your homepage design and your website load time.   Too many homepages…
  • Great marketers have great guts

    richmeyer
    14 Oct 2014 | 6:05 am
    Leo Burnett didn’t need a legion of focus groups to come up with the Marlboro Man. Steve Jobs, arguably the greatest marketing mind ever, famously eschewed market research because he didn’t think customers knew what they wanted until he showed it to them. In Blink, author Malcolm Gladwell argued that snap judgments are often superior to studied, rational responses and there is a wealth of serious research that supports that view. Antonio Damasio, a prominent neuroscientist, has shown that our biological response to information can often outpace our neurological recognition. In other…
  • The business of marketing has to change

    richmeyer
    12 Oct 2014 | 4:50 am
    It should come as no surprise to anyone that senior management is demanding more accountability from marketers.  Even though, for some companies, profits are at record levels other brands are struggling to get and keep fickle consumers.  Marketing, at its heart, is still about getting consumers to purchase your product.  What has changed is that consumers have too many devices and have the attention span of someone with a severe case of ADD. I’m always amazed at all the awards that the agency world bestows to themselves. Never is the question of “what did the advertising do for…
 
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    Modern-Day Cicero

  • Interview: Breaking Down Silos in the Enterprise Through Social

    Nick Cicero
    14 Oct 2014 | 8:25 am
    In this episode recorded on location at social media conference, Social Fresh East, I was interviewed by Bernie Borges – See more at: http://www.socialbusinessengine.com/sbe-episodes/breaking-silos-enterprise-social/#sthash.3iE8nBBM.dpuf
  • Four Tips for Maximizing Twitter Engagement with your TV Audience

    Nick Cicero
    6 Oct 2014 | 9:34 am
    It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. At this point, it’s pretty well-documented that Twitter has been positioning themselves in the mind of network execs as a platform complimentary to TV, and user numbers seem to support their claims. In fact, 85% of users active on Twitter during primetime TV hours tweet about TV, with 66% saying they like to see Tweets from official show accounts according to a…
  • How Mondelez is Creating Value by Hacking their Corporation

    Nick Cicero
    15 Sep 2014 | 11:56 am
    Originally posted on Expion’s Blog When we think about the word hacker, it often raises concerns about being violated. Cell phone hacks, credit card hacks, illegal invasions of privacy. But at Expion’s Social Summit in Raleigh B. Bonin Bough, Vice President of global media and consumer engagement at Mondelēz International, suggested a second definition, hackers as experts of programmatically solving problems. Many big organizations have been slow to adapt at the speed of digital. Bough highlighted companies like Dropbox, Square and Pinterest who have all achieved valuations in excess…
  • Facebook adds snapshot view for page admins

    Nick Cicero
    2 Sep 2014 | 12:33 pm
    UPDATE: Read more on AllFacebook.com
  • Why the @Colts Sponsored Content Works

    Nick Cicero
    2 Sep 2014 | 11:12 am
    Nick Cicero:Great post about sponsored content Originally posted on Social 'n Sport: I can be tough on sponsored programs. All too often it’s forced or simply screams advertisement (think the “sponsored by” copy you see everywhere), adding noise to the community and little value to the sponsor. But this football season the @Colts have found a formula that actually works. They’ve found a way to integrate sponsorships into their content in seamless fashion. Go ahead and take a look: The Colts have created mini series of sponsored content. The series range from behind-the-scenes…
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    askthetipster.com

  • Make Money Online From Home – 3 Things You Should Know First

    Keith Everett
    13 Oct 2014 | 1:51 am
    Make money online from home. There are three things you really need to know first before you attempt to do this. All three things are very powerful, when you combine all three, you have a huge advantage over people who do not have these three things. So, what are they? The first thing is: 1. Belief.  You need to believe in yourself. If you don’t believe in yourself, how can you expect others to believe in you?. You also need to believe in the products that you are selling and the company you have partnered with.  If you are selling something you don’t believe in, your customer…
  • How to Make Money Online From Home

    Keith Everett
    25 Sep 2014 | 3:36 am
    How to make money online from home. You know the drill. you get up nice and early, out into the cold air and you either sit in traffic or ride the train or bus to your place of work. This involves turning up for a job that you probably don’t like, for an ungrateful boss that you probably don’t like either. You do this over and over for years and years.  Now, when your favourite friend calls you up with his/her latest network marketing business, you tell them that they are “mad” and that most of these so called “pyramid schemes” don’t work anyway.
  • How To Make Extra Money From Home

    Keith Everett
    17 Sep 2014 | 4:38 am
    How to make extra money from home is a question many people are seeking the answer too, fortunately I do have a good logical answer for you.  With job uncertainty at it’s highest and the ever upward spiralling cost of living to contend with, people are fed up. Fed up with being broke and not being able to afford the good things in life. For some, the good things may just be fuel and food.  We all need more money, this is going to show you how you can make more money working from home. There are many work from home jobs out there, two of my very good friends are doing one such job.
  • Think Big, Win Big In Business & Life

    Keith Everett
    25 Jul 2014 | 7:52 am
    “Think big, win big in business and life” What exactly does that mean?. It means that generally you get to go as far in life as your thinking. This doesn’t mean that small thinking naturally makes a persons achievments any less significent, It just means that people tend to do big things after or during periods of thinking big. How is this ? You aren’t just a body with a brain bolted on. You are a brain with a body attached. Your brain has far more power than each of us realises. Many people only use 10% or less of their true brain power. Our brains have the power to…
  • MONEY – The Dark SECRET

    Keith Everett
    18 Jul 2014 | 3:10 am
    MONEY!..Sung about, dreamed about, loved and despised. No matter what you think about money, it does seem to make the World go round. However, there is a very DARK side to money which many people do not know.   MONEY – The Dark SECRET Holding on to Money and not letting it go can actually make you poor. Here’s why.. It can create a fearful mindset. Although people describe money as many things… the people who tend to have most of it are those who are willing to spend it in order to make more. The opposite of this is when a person won’t spend it for fear of loss.
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    Beebom

  • Hollywood Posters Made To Look Funny With Existing Real Life Surroundings

    Mohit Marwah
    22 Oct 2014 | 1:51 am
    Hollywood movies have always caught the imagination of the world. They’re ruling the world; be it either with their content, action or to put it simply, their execution. But, just imagine a scenario where the same Hollywood movies are made to look like hapless chickens in the field (take it with humour!). More like a situation that makes the laughing muscle tickle in your belly. A Malaysian... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What A Hilarious Way To Spread The Message Of ‘No Smoking’ (Video)

    Mohit Marwah
    20 Oct 2014 | 10:45 pm
    Government of India recently gave an order to have 85% area on cigarette packets covered with warning advertisements. This clearly shows the concern of the Government in context to more people being influenced to take up smoking. Here’s a hilarious take on smokers and their stupid reasons to smoke by Old Delhi Films. Every smoker is going to relate to this. Thank us later for having the laugh of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Donut Selfie, A New Trend in Selfie World Has Arrived

    Devinder
    20 Oct 2014 | 4:32 am
    Selfies are cool for a long time now but here’s something new which has just arrived that make selfies look much more cooler, better known as ‘Donut Selfie’. Karen X. Cheng came up with the idea of Donut Selfie while playing around with camera angles to produce optical illusions. So, she took a shot from one side of the head and rotated in the form of a donut to the other side... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Iconic Scenes From DDLJ That Will Take You Back To 90s

    Mohit Marwah
    20 Oct 2014 | 2:37 am
    There is something extremely romantic about Dilwale Dulhania Le Jayenge (DDLJ) for every kid who grew up in 90s. It personified a hero that could be a commoner, a heroine who could be bold yet traditional at the same time and two different styles of fathers that existed in our country. DDLJ embodied the changing face of India; India’s modern avatar on the 70 mm screen. Here are a few iconic... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • This Convocation Speech at AIIMS By Narendra Modi Will Melt Your Heart

    Mohit Marwah
    20 Oct 2014 | 12:06 am
    At the recently held 42nd convocation of All Indian Institute of Medical Sciences (AIIMS), Prime Minister Narendra Modi let his heart do all the talking. He had a heart to heart discussion with thousands of newly graduated doctors. He made some very crucial points with regard to existing scenario of doctors in India. In one such instance, he said, that even if doctors of India from 365 days can... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Social Jumpstart

  • Success and Struggle: The Real SMB Story

    Mike Wolpert
    6 Oct 2014 | 4:00 pm
    Newsflash: You are a mentor. You aren’t just a small business owner, you’re a mentor. People admire your courage, your drive, your passion and freedom. As a mentor and leader there’s something important you want to share in your storytelling. When your customers ask “How did you get started in this business?” How do you answer? Do you give the quick or flip answer? The ‘Facebook perfect’ answer? Do you sometimes leave out the unflattering bits and pieces? You know – the part about when you were struggling and uncertain if there would still be a business to wake up to the next…
  • Say Hello to Ello and Hello to Hype

    Mike Wolpert
    30 Sep 2014 | 11:37 am
    What has captured more tech press in the last 48 hours and gone from an obscure project out of a small Boulder Colorado design shop and a Vermont bike manufacturer to growing by more than 50,000 new users an hour? Say hello to Ello. Ello is an “ad free” social network without the rules of Facebook, Linkedin, Google+ or Twitter. It’s the latest “hot” entrant in the consumer social space. It is also available by invite only right now but it is still growing at a meteoric rate. Haven’t heard of it yet? You will. At its current rate of growth, and wide tech media coverage, Ello…
  • Social Storytelling … from Memory

    Mike Wolpert
    29 Sep 2014 | 5:12 am
    It may seem that our transaction with the customer ends with the final sale, but in some ways it’s just the beginning.  But their experience with a purchase can be just the start of something more important to them. When a customer gets your product home they fit it into their life in ways you might not be thinking about. What you sell them now becomes part of their lifestyle, yes, and also their individuality and quite often, a piece of a future memory. When you are talking to customers, whether face-to-face, in your writing, or in your video, it’s good to remind yourself that many of…
  • Social Storytelling for Business – Better Than A Cool Logo

    Mike Wolpert
    18 Sep 2014 | 12:06 pm
    Do you struggle to write content that will engage and convert? Are there days, weeks, months, even, when writing feels as torturous as getting a cavity filled? Or maybe you’d rather get that cavity filled than write content? We’re talking about those times when you have the perfect topic but the moment you start putting it into words it simply doesn’t read the way it sounded in your head. It lost its fire somewhere in translation. That’s every writer’s nightmare – outside of writer’s block or continuous interruptions. Or clowns. You may be suffering from something we’ve…
  • The Social Sales Funnel

    Meagan Albury
    16 Sep 2014 | 5:13 am
    Guest Post by Nick Rojas, a business consultant and journalist from Los Angeles. Follow him on Twitter @NickARojas. It’s well understood by now that the entire process of sales has been completely revolutionized by social media. Before, access to consumers was limited not only to business hours, but often to the time they spent physically in the store. Now, new social media tools give unparalleled and unprecedented access to consumers, no matter where they are. This revolution has enabled many brands to build a thriving online community that works for them. With some nurturing and…
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    Rose McGrory Social Media Management

  • The ONE thing that you must do on Facebook as a local business

    Kate Rose
    30 Sep 2014 | 2:37 am
    There’s a really helpful research piece recently released by US Agency GO Digital, looking at a number of aspects of increasing sales through Facebook – we’ve put a link in at the bottom of this post and recommend that everyone running a local business (restaurant, shop, hotel etc) take a look through it. But there’s one finding that REALLY stood out for us. The number one thing that potential customers want from you on Facebook, in order to help them decide to buy. It’s not zany, amazing content. It’s not having a huge army of Likers. What’s the most…
  • How to fail majestically at providing customer service on Twitter, courtesy of EasyJet

    Kate Rose
    17 Sep 2014 | 1:00 am
    I just got back from a trip to the South of France, and very lovely it was too, after the first 24 hours. The trip there, though, was pretty much as bad as it gets. Thanks to my friends at Easyjet, with a little help from some bad weather, what should have been a quick 80-minute flight was turned into an almost 12 hour odyssey of discomfort and frustration. At the end of which I helped a number of elderly people unload their cases from a coach, get to their hire cars and find beds for the night, while thinking about how very distressed my own parents would have been in that situation. But by…
  • Our Top 5 marketing and social media blogs

    Kate Rose
    3 Sep 2014 | 12:39 am
    Keeping up with the latest developments in social media is hard work – and even for us, working in the industry full time, it’s difficult not to let it take over waay too much of the day job. Having a handful of really great blogs on your RSS reader helps a lot with this; but really great blogs aren’t that easy to find. Some of the “old favourites” (mentioning no names here – no really, for once we’re actually not going to mention any names!) have got a little stale and repetitive, and others have got drawn into hyperbolic, clickbait headlines which…
  • Employee Advocacy: the ultimate Social Media Strategy

    Kate Rose
    1 Sep 2014 | 1:21 am
    The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them, you may want to check out our social media policies, and  Can A Company Ever Be Social? posts. Today we’re going to look at the “holy grail” of business social media implementation: Employee Advocacy. What is Employee Advocacy? Simply put, an employee advocacy-based approach means allowing a range of employees to represent the company on social media, as an everyday part of their professional…
  • Facebook cracks down on clickbait headlines

    Kate Rose
    29 Aug 2014 | 1:21 am
    Fed up with seeing those blatant clickbait headlines in your Facebook news feed? You know, the “this cute kitten / starving puppy was attacked/ rescued / cuddled by a baby / chihuahua / alligator. You won’t BELIEVE what happens next!!!” ones (if you’re still not sure, spend a few happy minutes with this clickbait headline generator. If nothing looks familiar, you have super-intellectual friends – well done Apparently, a few Smart Cookies are making megabucks from these sites; this is how it works. They dredge the internet, and other “viral” type sites…
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    Todaymade Blog

  • Why We Put Developers, Designers, and Clients in The Same Room

    Britni Schwartz
    21 Oct 2014 | 10:00 am
    One of the questions I get asked most often is what makes Todymade different. There are a lot of ways I could answer that question but the biggest standout factor comes down to our approach. At Todaymade, clients do not just work with one person, but with our entire creative team. The truth is we all have a role to play and all of our roles matter.Click To Tweet - Powered By CoSchedule In this post, I’m going to first explain exactly all of the roles you need in order to ensure a smooth project. Once we define the roles, I will also dive into why all of these roles should work directly…
  • Four Ways Technology Is Being Used to Solve Problems Around The World

    Britni Schwartz
    9 Sep 2014 | 8:00 am
      At Todaymade we have a mantra, do what you love, love what you do. Although each Todymade team member has a different role, we all are brought together by a common passion of doing the one thing we love to do …solve problems through the use of technology. Our clients often come to us hoping we can help them build a web product, but our hope is to leave them with more than they ever could of ever imagined. We do this by using technology to streamline processes, increase efficiency, and to solve problems in ways our clients never thought was possible. Technology is amazing. It can…
  • Gustavo San Jose Joins Todaymade As Application Developer

    Britni Schwartz
    27 Aug 2014 | 11:00 am
    Please join us in welcoming our newest team member Gustavo San Jose. Gustavo will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. I like being a developer because it allows me to create things literally out of nothing. It is truly amazing the power that developers have to build solutions that can result in hundreds of hours saved to the users of those solutions. Gustavo San JoseClick To Tweet Gustavo’s past experience had him focused on providing solutions for desktop applications in C# and WPF. He…
  • Bringing Girl Develop It to Fargo

    Shannon Luney
    25 Aug 2014 | 12:00 pm
    When I heard about a program called Girl Develop It back in 2013 from Jenn Lukas, I knew it was something I needed to get involved with. It wasn’t until I started my position, here at Todaymade, that I really started to realize the benefit of being able to code the websites I was designing through HTML and CSS. I approached my pal, Megan Beck, a fellow web designer who had learned a little code in the past but wanted to extend her knowledge base and help out with this program. Together, we applied for a chapter of Girl Develop It in Fargo, and three months later, we are in the…
  • Why Strategic Planning Doesn’t Work

    Britni Schwartz
    31 Jul 2014 | 10:30 am
    Strategic planning is a component of every business. I’ve worked for an association, non-profit, fortune 500 company, and a start-up. In each of these businesses, I’ve been a part of the strategic planning process. When it was time to build a strategic plan for Todaymade, I referred back to my previous experience. The problem is, I’ve never felt like strategic plans really worked. Why? To get to the root of the problem, I first analyzed the typical components of a strategic plan: These components didn’t seem to answer my questions. All of the components seemed valuable, so why…
 
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    Michelle Lamar

  • Customer Testimonials Powerful

    Michelle Lamar
    6 Oct 2014 | 1:42 pm
    Customer testimonials are a great way to show proof of concept for your product or service. This is especially important in technology and telecom, as the solutions your team is selling are often ahead of the curve. Testimonials are a core-part of direct-marketing success because they are real comments from real customers. Entrepreneur magazine points out the best reason to utilize customer testimonials: Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they’re telling your visitors first and…
  • Top Innovation Quotes

    Michelle Lamar
    9 Jan 2014 | 6:32 am
    Adaptability, change and ambiguity are the the new normal in today’s marketplace. The ability to change and innovate are at the core of most  successful businesses. From famous scientists to business leaders, the message is the same: change is hard but it’s necessary. Here are a few of my favorite quotes about innovation: “We cannot solve a problem by using the same kind of thinking we used when we created them.” -Albert Einstein “If you always do what you always did, you will always get what you always got.” -Albert Einstein “You miss 100 percent of…
  • Love of Your Life: Smartphone or Spouse?

    Michelle Lamar
    5 Jan 2014 | 2:08 pm
    If actions are more powerful than words, many people should be married to their smartphones.  According to study by O2 and Samsung, we now spend more time on our smartphones than with our life partner. That works out to be about one-third less time spent with the love of your life. O2 and Samsung surveyed 2,000 adults about their smartphone habits–a few more tidbits from the research: -24 minutes every day browsing the internet -16 minutes every day surfing social networks According to Social Media Today, 2014 is the year mobile goes mainstream: Every website needs to be optimized for…
  • 38% of Kids Under Age 2 Use Mobile

    Michelle Lamar
    4 Jan 2014 | 3:52 pm
    Some toddlers are using mobile devices before they can form full sentences. According to research from Common Sense Media, 38% of children under the age of 2 have used a mobile device for playing games or watching videos.  Common Sense Media’s research paper  “Zero to Eight: Children’s Media Use in America” also reports: Nearly 52% of 5- to 8-year-olds have used a mobile device and by the  age of 8, 72% of children have used a smartphone, tablet or similar device. In December 2013, the National Center for Families Learning (NCFL) and the Center on Media and Human…
  • M2M Technology for Hangers Cleaners

    Michelle Lamar
    6 Jun 2013 | 6:39 am
    Machine-to-Machine or M2M communication is a huge opportunity for business growth. Our world is becoming more connected every day. M2M communication enables the flow of data between machines and machines and ultimately machines and people. If you think M2M communication is used only by Fortune 100 companies or that it might be too expensive…think again!  Businesses of all sizes are utilizing M2M technology to work smarter and save money.   A recent case study shows how businesses can use M2M communication to gain immediate impact. Case Study – Hangers Cleaners Hangers Cleaners…
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    Grow Socially

  • Going Social over Big Data

    admin
    20 Oct 2014 | 8:15 am
    Stories and information about big data are everywhere in the media. Advocates are singing its praises and promoting its benefits to small businesses everywhere. One of the biggest proponents of big data is social media. Nowhere else can as much information about so many people be accumulated and used in […]The post Going Social over Big Data appeared first on Grow Socially.
  • Social Media Makes the Grade with Student Safety

    admin
    14 Oct 2014 | 7:11 am
    Social media is a popular pastime for college students on campuses all across the nation. Because of its massive collegiate following, social media sites are also the perfect way to inform college students about safety both on and off campus. With social safety in mind, here are a number of […]The post Social Media Makes the Grade with Student Safety appeared first on Grow Socially.
  • 5 Ways Tablets Are Changing the Way People Do Business

    John Foley Jr.
    8 Oct 2014 | 9:56 am
    Businesses are using tablets in innovative ways to connect people, provide better services, and improve productivity. They can cut down on paperwork, provide instant access to technical information, create more interactive services and experiences for customers, and put the power of computing in employee hands without the need for heavier […]The post 5 Ways Tablets Are Changing the Way People Do Business appeared first on Grow Socially.
  • Socialize Your Invention Buying Needs

    admin
    7 Oct 2014 | 8:49 am
    If you have a state-of-the-art invention that’s ready for the public, but you’re having trouble getting it out on the market, social media can help. Going social with your creation is a great way to show-off your amazing invention to a massive audience while also attracting interested buyers. When you’re […]The post Socialize Your Invention Buying Needs appeared first on Grow Socially.
  • Socialize Your Business Today

    admin
    1 Oct 2014 | 7:32 am
    Some business owners are still in the dark when it comes to how social media can assist them in promoting their brands. Yes, social media is just one part of a marketing plan when you run a business, but more and more running companies big and small are learning that […]The post Socialize Your Business Today appeared first on Grow Socially.
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    BIGprofileBIGprofile

  • Voice is Changing Online Search

    fwm_bpadmin
    6 Oct 2014 | 3:56 am
    Search marketing is constantly influenced by innovative technology. Today we rely more on more on our mobile phones to search for products and services and purchase them. The correct optimisation here is  key and as people increasingly use voice to search, it’s time to take a look at how that might influence online search. Search… Continue reading →The post Voice is Changing Online Search appeared first on BIGprofile.
  • How does Market Research Relate to Loyalty Marketing?

    fwm_bpadmin
    25 Sep 2014 | 6:20 am
    Creating a long term relationship with your consumers is extremely significant. However, due to fierce competition and noise, it’s getting more and more problematic. To overcome this, brands have to think smart and focus more on delivering the customer touch points that matter most to their target audience, which has to be identified in the… Continue reading →The post How does Market Research Relate to Loyalty Marketing? appeared first on BIGprofile.
  • Best Practice for Mobile Optimised Websites

    fwm_bpadmin
    22 Sep 2014 | 8:27 am
    Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimised website is fundamental in maximizing your marketing budget. Here are a few must-haves on your brand new mobile website to consider: 1. Identify What Customers Need the Most This will help you create a website that serves their needs. Do… Continue reading →The post Best Practice for Mobile Optimised Websites appeared first on BIGprofile.
  • How to Make Your Content More Shareable?

    fwm_bpadmin
    18 Sep 2014 | 5:36 am
    What drives people to do things? What drives people to share content? The most fundamental component to keep in mind is when people share content, they are getting some sort of reward for it. Build content that speaks to human psychology, for example creating positive articles or establish an emotional connection with others. Here are… Continue reading →The post How to Make Your Content More Shareable? appeared first on BIGprofile.
  • Mobile Shoppers are Embracing The Ads

    fwm_bpadmin
    15 Sep 2014 | 4:14 am
    More mobile shoppers are clicking on ads, according to the latest study from call management provider Telmetrics. One in three consumers see mobile ads as helpful and informative, according to the report, which represents a spike of 76% from this time last year. The researchers argue that this boils down to different types of content… Continue reading →The post Mobile Shoppers are Embracing The Ads appeared first on BIGprofile.
 
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    Tabithanaylor.com

  • Marketing Through the Eyes of the Customer

    admin
    20 Oct 2014 | 1:41 am
    Marketing through social media, content marketing or even email marketing requires a sense of creativity. Even if you’re not exactly the creative type, marketing to your target audience is easy because you imagine what they would want or what kinds of ads they would like to see and you create them, or so you think. With the help of surveys and questionnaires, you can get to the bottom of what it is your customer truly wants but are you really showing things the consumer can relate to or are you only relating your marketing through your eyes? What the customer wants What the customer wants…
  • Can you please support a sister project of TabithaNaylor.com?

    admin
    16 Oct 2014 | 4:22 pm
    As you may already know, in addition to TabithaNaylor.com, I also publish a digital magazine that’s designed specifically for startup founders, entrepreneurs and small business owners… called Successful Startup 101. Successful Startup 101 was recently selected to participate in the Startup Maryland competition. It’s true – and we couldn’t be more excited! We are shooting for top spot in the Fan Favorite category in the competition and need your help to make this dream a reality. The good news is that it doesn’t cost you anything… other than a minute…
  • Destroying Your Landing Page with These 3 Mistakes

    admin
    16 Oct 2014 | 12:32 am
    The landing page: the most important aspect of your website because it is the first thing a customer sees. Putting all other definitions aside, the landing page has only one job and that is to allow conversions. You want people to encounter your landing page and automatically be turned on to sign up or register with your website. If you’re having difficulties getting people to sign up or register with your landing page, there may be three things you are doing wrong. Gimmicks Everyone has opened an email that slipped by the spam inbox and been offered a certain amount of money to complete…
  • The Top 10 Marketers You Must Follow via Twitter

    admin
    13 Oct 2014 | 1:02 am
    As an entrepreneur, receiving marketing tips in any way, shape or form will be beneficial for your business. Sometimes it is difficult to spot which people are educated or experienced enough to hand out advice. Other times it is hard to receive advice for free or view online webinars without paying a small fee. Using social media to follow successful entrepreneurs and business owners is a great way to retrieve secrets and tips for free. If you’re running out of fresh ideas or need some free advice, there are ten marketers you need to follow on Twitter to make social media advantageous to…
  • Why You Should Avoid Content Marketing

    admin
    11 Oct 2014 | 5:36 am
    Marketing through your content has been around for quite some time. There are many reasons to choose content marketing as another form of marketing for your business. Some people create their content to release information about new products while others simply give recommendations, suggestions and other reasons why their products are better than the competition. It is beneficial to utilize every outlet available to market through, but content marketing is only helpful if you are using it to release information that is helpful or useful to the consumer. Using content marketing for the wrong…
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    Social Media

  • British Ingenuity

    socialmedia
    16 Oct 2014 | 11:49 am
    The fast-paced nature of the modern workplace leaves very little time for reflection. After all, “time is money,” is a well-worn cliché for a reason. That being said, a moment of pause can do oneself a world of good. At the behest of my employer Social Media Ltd, I took a moment to re-energise myself by visiting a local trade show being held near my workplace. Not only did I come out of there refreshed enough to see out the week but I also gained new inspiration from the creativity and palpable excitement on display. Best of Britannia (BOB) is a trade show housed inside the Clerkenwell…
  • Cosmetic Treatments Market Trends

    Leah
    8 Oct 2014 | 9:23 am
    Even with the recent recession and the PIP breast implant scandal in 2012, it is evident that cosmetic surgery & non-surgical procedures are a growing industry with no sign of slowing. Recent research shows the latest trends in these areas, which procedures are likely to be popular in the future and which demographics of people are now undergoing these treatments. We have a wide range of services which can help clients to target these emerging markets and drive up awareness of the cutting edge treatments they provide. The British Association of Aesthetic Plastic Surgeons has tracked these…
  • SEO Content for a Smarter Google

    socialmedia
    2 Oct 2014 | 3:07 am
    In September of last year Google changed the landscape of SEO and digital marketing as a whole, by releasing the innocuously named Hummingbird update of its search algorithm. Though it affected 90% of search results, it did so in very subtle ways as few marketers noticed its impact at the time of release. In-fact Google itself had to alert the public to Hummingbird’s arrival a full month later, with many digital marketers unaware of the tectonic shift which had taken place beneath their feet – i.e. the dawn of ‘semantic search’. Google’s Search for Meaning Semantic search is the…
  • Why desktop & mobile sites are different animals

    socialmedia
    13 Aug 2014 | 4:34 pm
    In one of our previous posts, we talked about the importance of getting your site kitted out for mobile.  Now we’re going to tell you what the difference should be between the desktop and mobile versions of your site, because there are plenty, and knowing the difference could make your brand the top dog in a class of mutts. The ultimate aim of your mobile site According to research by those clever cats at the Baymard Institute, mobile users expect the full caboodle when they tap into your site on a mobile.  They’re not happy with e-commerce brands that only offer a selection of stock,…
  • What is the best time to have a PPC Audit?

    socialmedia
    23 Jul 2014 | 2:55 am
    Pay Per Click is more of a science than an art, so you need great AdWords technicians and analytical people to oversee your account (alongside the creative minds). There are a few scenarios when a business should have an independent Google AdWords review: 1) If a campaign has started and it is not going to plan. If you have not seen any results from a new campaign within the first 3 months of its life then something is going horribly wrong. We suggest that you have that campaign independently checked. 2) A campaign that initially delivered, but it no longer does and there is no clear reason…
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • CEO Peter Friedman Offers Social Media Insight on C-Suite TV

    LiveWorld
    25 Sep 2014 | 7:24 am
    Engagement, strategy, and moderation are all critical for establishing a strong brand identity on social media, which leads to a consistent customer experience and ROI from these channels. Yet even Fortune 500 companies struggle with it, from creating a cohesive strategy, executing programs, and finding the right part of the organization to manage different platforms. It’s […]
  • An Executive’s Guide to Leading Social Media Marketing Across the Organization

    LiveWorld
    22 Sep 2014 | 7:49 am
    LiveWorld CEO, Peter Friedman, has written an informative new article for the C-Suite Network. In the article, Peter shares his experience working in social media with chief marketing officers and marketing executives.  He explains how engagement with customers is important, and how to lead on social media across a large enterprise. As Peter states in […]
  • LiveWorld’s Peter Friedman shook up Social Media Today’s annual Social Shake-Up

    LiveWorld
    19 Sep 2014 | 8:57 am
    Liveworld’s CEO Peter Friedman was one of many “Who’s Who” of the social media industry who attended Social Media Today’s annual Social Shake-Up. The event took place September 16-17, 2014 in Atlanta, Georgia. Social Shake-Up featured presentations from big names like IBM, Wal-Mart, Bank of America, ESPN, Forbes, Coca-Cola and Netflix, among others. Plus, there […]
  • How to Become the Starbucks of B-to-B Social Media

    LiveWorld
    2 Sep 2014 | 12:06 pm
    I first got to know Starbucks CEO Howard Schultz in the late ’90s when I produced a virtual live event that featured both Schultz and Mark McGuire speaking on behalf of a social cause. The event took place on Talk City, a consumer-community website that LiveWorld created and managed during that period. During the run-throughs […]
  • The Social Media Metrics That Support Brand Marketing KPI’s

    Jennie Chen
    4 Jul 2014 | 5:00 am
    Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]
 
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    LKR Social Media

  • LinkedIn’s Newest Feature Will Make You Actually Want to Use It

    Laura Roeder
    21 Oct 2014 | 7:30 am
    There’s a big difference between being somewhere and actually DOING something while you’re there. You can sit in your office all day and not do anything but cruise blogs and watch Netflix. You can go to the gym, do one or two crunches, and spend the next hour chilling at the juice bar. And you... [Read More]
  • No Longer an Option: What the 2014 State of Online Testing Report Reveals About Businesses Like Yours

    Laura Roeder
    14 Oct 2014 | 7:30 am
    There are lots of things that we know we SHOULD be doing, but we just kinda don’t do them. Like getting your oil changed on time, or flossing twice a day. (Y’all know who you are.) Sometimes, it’s because doing those things doesn’t seem THAT necessary. They kind of fall into that grey area of... [Read More]
  • Does Everything Happen for a Reason?

    Laura Roeder
    9 Oct 2014 | 10:48 am
    Did you miss the beginning of my big tell-all? Over on the Creating Fame blog, I’ve been spilling big time about the long, weird road that took me from unemployed and clientless to being, you know, the me that’s writing this post! Check out this teaser for the final episode, Epsiode 8, then click on over... [Read More]
  • What 78% of Big Businesses Can’t Figure Out on Social Media, and Other Surprising Statistics from the 2014 Spredfast/Forrester Report

    Laura Roeder
    7 Oct 2014 | 7:30 am
    Don’t you always wonder how the other guys do it? You know, the BIG guys. Massive, billion-dollar companies are on social media just like you are – so what’s their game plan? What are their priorities? What do they struggle with? Time to find out! Earlier this year, social marketing company Spredfast commissioned a report... [Read More]
  • Google Benchmarking: How to Use This New Analytics Tool to Spy on Other Businesses In Your Industry

    Laura Roeder
    30 Sep 2014 | 7:30 am
    I love arcade games. Pinball machines? Paperboy? Gimme a handful of quarters, and it’s on like Donkey Kong, yo. And you know what’s extra awesome about a lot of those old-school machines? The scoreboard. How awesome is it to get to see how you did compared to everyone else who’s played that game? Because no... [Read More]
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    Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver

  • Do’s and Don’ts of Business Cards

    Anja Micevic
    17 Oct 2014 | 8:49 am
    Do’s and Don’ts of Business Cards Even in this social media, online marketing, and virtual technology age of communication – the business card stands tall. Why is that? Because it’s a trusted piece of information. It’s concise. It’s easy. It’s personal – but it can also go wrong very quickly. […]The post Do’s and Don’ts of Business Cards appeared first on Developaweb.
  • Essentials: 5 Ways to Create A Memorable Logo

    Anja Micevic
    15 Oct 2014 | 8:43 am
    5 Ways to Create A Memorable Logo Think of all the major companies in the world, regardless of the industry, and what do they all have in common? Instant recognition. What most of these companies won’t tell you is exactly how much time, effort, and trails it took to get […]The post Essentials: 5 Ways to Create A Memorable Logo appeared first on Developaweb.
  • Performance Issues: Do’s and Don’ts of Social Media Marketing

    Anja Micevic
    10 Oct 2014 | 9:19 am
    Do’s and Don’ts of Social Media Marketing Social Media Marketing is fairly new when put up against other traditional marketing methods. This means that most people are still trying to figure out exactly how it works and what makes it successful. This process can be long and you may experience […]The post Performance Issues: Do’s and Don’ts of Social Media Marketing appeared first on Developaweb.
  • Checkout: 3 Ways To Improve Your Online Store

    Anja Micevic
    8 Oct 2014 | 10:18 am
    3 Ways To Improve Your Online Store Online shopping is very quickly taking over traditional shopping in malls, outlets, or small boutiques – which is why as a business owner who has an online store, you need to make sure that you are giving your customers the best possible online […]The post Checkout: 3 Ways To Improve Your Online Store appeared first on Developaweb.
  • Thrill of the Chase: 3 Ways To Be Effectively Persistent

    Anja Micevic
    1 Oct 2014 | 9:14 am
    3 Ways To Be Effectively Persistent Following up on leads is a necessary evil. Some people will tell you that it takes at least 11 phone calls to gain a prospective lead and others will advise you to send out daily e-mails reminders. However, both of those techniques are bound […]The post Thrill of the Chase: 3 Ways To Be Effectively Persistent appeared first on Developaweb.
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    Scalable Social Media - Internet Marketing Services

  • Pinterest Smart Feed – Time For Businesses to Get Smarter About Pinterest

    Alisa Meredith
    20 Oct 2014 | 9:52 am
    From Scalable Social Media This morning I listened to the Oh So Pinterest podcast with Cynthia Sanchez. She and her guest, Susan Wenner Jackson from Ahology, discussed the changes that quietly made their way in to our Pinterest feeds in August. It is absolutely worth a listen. You’ll get insights that you can’t get anywhere else because it seems, Pinterest isn’t really talking. You may have noticed the changes to your own Pinterest feed starting about a month ago. The first thing I noticed were related pins. Then I noticed you could follow interests instead of just pinners…
  • Pinterest Smart Feed – Time to Get Smarter About Pinterest

    Alisa Meredith
    20 Oct 2014 | 9:02 am
    From Scalable Social Media This morning I listened to the Oh So Pinterest podcast with Cynthia Sanchez. She and her guest, Susan Wenner Jackson from Ahology, discussed the changes that quietly made their way in to our Pinterest feeds in August. It is absolutely worth a listen. You’ll get insights that you can’t get anywhere else because it seems, Pinterest isn’t really talking. You may have noticed the changes to your own Pinterest feed starting about a month ago. The first thing I noticed were related pins. Then I noticed you could follow interests instead of just pinners…
  • Six Things to do Before You Start Marketing Your Business Online

    Alisa Meredith
    6 Oct 2014 | 10:47 am
    From Scalable Social Media Nearly all business owners understand that online marketing is of vital importance to your online success. And while you don’t want to get so bogged down in planning that you never start, there are some things you simply need to do before you jump in feet first. These principles also apply if you are considering revamping your online marketing. Step One: Take an Honest Look at Your Business Overall Believe me, I get it. Your business is your baby. But with successful online marketing comes a magnification of every aspect of your business – the good, the…
  • Why We Don’t Need “H2H” in Our Marketing Jargon Dictionary

    Alisa Meredith
    29 Sep 2014 | 10:25 am
    From Scalable Social Media Some real smart marketing folks have started to say, “It’s not B2B (business to business) or B2C (business to consumer) – it’s H2H!” I want to agree. Really. I’m all about conversation and making your brand more than a faceless entity by imbuing some real personality in to everything you do. But, here’s why I think “H2H” has to go. PS – you might have read my recent post on OverGo’s website about what was missing at HubSpot’s Inbound 2014 and start to conclude that I’m just grumpy because…
  • Is Your Business in “The Corner Where History is Made”? – Inbound14 Shorts

    Alisa Meredith
    16 Sep 2014 | 8:54 pm
    From Scalable Social Media This week, I’m at HubSpot’s Inbound14 – a world-class marketing conference in Boston, MA. It’s amazing being with ten thousand (?!) other people who “get” marketing. The speakers have been amazing and though my accommodations are definitely on the sketchy side, it’s a great time. Yesterday’s opening keynote address was by Guy Kawasaki – chief evangelist at one of my favorite companies – Canva!!! He’s also smart enough to work with the fabulous Peg Fitzpatrick, and has also worked with some of the…
 
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    Mandi Lindner: The Digital Storyteller

  • I Messed Up With A Prospective Client

    Mandi
    25 Sep 2014 | 1:59 pm
    I don’t enjoy publicizing my mistakes (I mean, who would?), but I do appreciate it when someone can at least learn something from when I mess up. In honor of my first e-book launching next month I’d like to tell you a story all about how I first messed up with a prospective client and subsequently lost their business. It’s Like Dating Mrs. P is a well known motivational speaker who works with Fortune 500 companies to engage, teach, and motivate employees. She travels around the world and sells a series of published works – CDs, DVDs, and books. She contacted me via…
  • What The Walking Dead Taught Me About Storytelling

    Mandi
    10 Sep 2014 | 11:01 am
    I recently posted about obituaries, so the living dead is, of course, the next step, right? Have you ever watched a horror movie? Yes, probably, okay. Have you ever watched a horror movie with me? In general I am a terrible movie friend. I point out the plot inaccuracies, I’m really good at detecting mistakes in continuity, and when super sappy things happen in romantic comedies and everyone else is going “Le sigh,” I’m cackling like the realist I am (sorry, everyone at the sold out show of He’s Just Not That Into You). Which brings me to zombies. And…
  • LinkedIn: Using It Effectively in Your Job Search

    mandilindner
    26 Jun 2014 | 6:08 am
    One of the best ways to present yourself online as a professional is using LinkedIn. If you don’t already have a LinkedIn account, go to LinkedIn: How To to learn how to get set up for free and get connected. Simply having your resume and information posted on LinkedIn isn’t enough to get you hired. As you’re searching for jobs, it’s a great place to direct potential employers if they ask for more information. You can also proactively utilize the site in your job search to seek out employers and job opportunities. Here’s how. Recommendations LinkedIn keeps a running tally of how…
  • The Story of a Life as Told at Death

    Mandi
    14 May 2014 | 7:13 am
    I saved this obituary from last summer because it’s such a great example of someone’s life story being told in a captivating way when most other such announcements lend themselves more toward a simple rundown of facts and figures. The Typical Obituary John Smith. 1967-2014. Survived by loving wife, three children, ten grandchildren, and two beloved dogs. Smith served in the Army for five years, then worked 30 at the local factory. Funeral services will be held tomorrow at 10, with visitation an hour before. Gifts in John’s memory can be made to his favorite charity. A few…
  • Where There’s Smoke There’s…4 Ways to React to a Fire

    Mandi
    13 May 2014 | 12:12 pm
    I work part time at a local coffee shop – both for the free coffee, human interaction (working from home is a lonely endeavor) and for some extra cash (we all have student loans to pay). The other day we noticed an insidious smell of smoke, but couldn’t determine where it was coming from. Thinking it was just a heating element or an exhaust fan out of whack we all but ignored it. Half an hour later the smell became sharper and we soon noticed gray smoke pouring out of the ceiling vents. This was a defining moment. You can tell a lot about a person by how they react in an…
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    Ron Sela

  • How to Effectively Market Your Brand’s B2B Message on Twitter

    Hilary Smith
    6 Oct 2014 | 12:59 pm
    What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. In short, this social network has revolutionized the way people connect and share with each other. In addition, it has also been proven to be an excellent tool for B2B communication. However, leveraging Twitter for this purpose requires a different strategy than someone would typically use for engagement. There are clear rewards for businesses that make good-faith efforts to engage…
  • If Used Wisely, Online Social Media Can Take Your Business to the Next Level

    Ron Sela
    29 Sep 2014 | 1:00 pm
    It doesn’t matter if you own a small or big online or local business; online social media on the Internet can be a very powerful tool that can help you make the most of it. In this day and age, technology is advancing at fast pace; therefore, it is extremely important that all businesses move along with it, instead of falling behind it, as this can only bring negative outcomes. Falling behind technology won’t do your business any good. How many times have you walked into a restaurant, mall, or hospital and seen people on their tablets or mobile phones checking out the latest information…
  • Influential CEOs: 7 Strategies for Building CXO Level Thought Leadership

    Jonah Bliss
    22 Sep 2014 | 11:47 am
    As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world. But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are: Own A Topic Make The Most of Controversy Corollary – Don’t Work in Finance Tweet Early, Tweet Often aka…
  • B2B Marketing: Dominate Your Niche with Social Media

    Russel Cooke
    15 Sep 2014 | 11:49 am
      Business to Business (B2B) organizations have long thought it difficult to create and measure B2B marketing campaigns on social media networks. In fact, many B2B companies don’t believe that this kind of marketing is significant and don’t understand how it could be applicable to their business goals. Despite these thoughts, it is absolutely possible for B2B organizations to successfully approach social media marketing and produce the desired business results. One of the clearest ways for B2B companies to be successful with social media, and B2B marketing overall, is to have…
  • How to Optimize Your Content Marketing Reach with Online Influencers

    Arthur Hilhorst
    18 Aug 2014 | 4:14 am
    All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that businesses face now is that firms have to focus on generating a non-stop stream of quality content. Creating remarkable content is the first step to an effective strategy but if nobody actually interacts with your content it’s a lost effort. Finding the key influencers that will amplify content is the next step, this is where content marketing and influencer marketing become best friends in modern…
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    Pillar Social Media

  • Which social media platform should I be using for my business?

    EricVogel
    9 Oct 2014 | 1:14 pm
    By now you’ve noticed some brands’ Facebook posts popping up in your newsfeeds. They may be brands you’ve heard of, like Oreo, Applebee’s, or Skechers, or they may be brands you haven’t heard of, but appear to be targeted to your particular interests. Businesses of all kinds and all sizes are on Facebook and other social media platforms, and if a business isn’t on at least one social media platform yet, then it’s behind its competitors. If your business falls into that category, then here’s your quick guide to getting up to speed! More than 1.2 billion users are on Facebook…
  • Social Media Trends for Business

    EricVogel
    20 Jun 2014 | 10:54 am
    Social media technologies are continuing to evolve with new platforms being developed all the time. As a business, it is important to stay on top of what is happening with social media and thinking about how your company can use these technologies to reach new customers. While some companies are using platforms like Snapchat, a photo messaging app where the content disappears after it is viewed, to reach younger consumers, not all new technologies are appropriate for all businesses.  Find out what platforms your customers are using and you will know where to find them! Check out these 2014…
  • Should I Use A Social Media Marketing Company?

    EricVogel
    30 May 2014 | 8:30 am
    If you have been paying any attention at all in the past 5 years, you have seen the way social media has changed our world, from the way we interact with one another to the way we market our businesses. For those that thought social media was a passing fad, the trends seem to suggest that not only is social media growing in influence, but we are seeing new platforms being developed and becoming more popular all the time. If you are at the point where you are wondering if your company should be using social media for marketing purposes, the answer is YES! In fact, check out these 10 Surprising…
  • Summer is Approaching! Revamp Your Social Media Strategy

    EricVogel
    16 May 2014 | 7:41 am
    SUMMER SOCIAL MEDIA TRENDS Summer is quickly approaching and so are new trends in social media. In fact, socialmediatoday.com recently published an article on the 10 Social Media Trends for Summer 2014. On the top of the list, the social networking platform Vine. Vine allows users to post 6 second videos and businesses are starting to create their own short videos for greater brand awareness and customer engagement. Here is a list of 15 Brands Kicking Butt on Vine from mashable.com. How is your company planning to use this emerging trend? Another notable trend from the list, lifestyle…
  • What is AWeber and Why Should I Use It?

    EricVogel
    16 Apr 2014 | 10:56 am
    Email marketing is often misunderstood and left on the back burner, which easily happens because people think it’s hard or a hassle. Well, AWeber has come along to change that. So, what is Aweber, you ask? AWeber develops and runs an opt-in email marketing service used by over 120,000 small businesses, bloggers, and entrepreneurs around the globe. Their web-based tools help businesses grow by staying in touch with customers and prospects through email. AWeber is a great email marketing program for several reasons. Not only is it wonderfully customizable, but it also has great features like…
 
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    Just Ask Kim

  • Gravatars: A Powerful Free Way To Brand Your Comments!

    Kim Castleberry
    21 Oct 2014 | 6:15 am
    What is a Gravatar? Gravatar may sound like a funny word, but its one of the hottest tools to increase your branding value while blogging… for free! Have you ever wondered how come some people’s comments on blogs get a sharp looking image next to their comment, while yours gets a boring generic image? Gravatar stands for “Graphical Avatar” and essentially means picture that represents you. In the world of self branding, that’s your picture! It’s your face! It also is the answer to the riddle! By setting up a profile (login) containing your picture at…
  • Useful Ello Resources For Succeding With Social Media’s Newest Darling

    Kim Castleberry
    29 Sep 2014 | 7:42 pm
    Well, ‘Ello!  Recently, a new contender has been cast into the ring as the social media scene gets a shake up! Ello – a tiny platform with a strong manifesto at heart – has suddenly gotten everyone talking! Though only in beta, and still needing much work, Ello suddenly got a renewed interest from the tech community after a debacle from some vocal Facebook users made for questions of where users might go if not to the currently established platforms. When Facebook recently deleted the profiles of a bunch of drag queens who were using accounts that were under their…
  • How To Add Annotations To The Google Analytics Graph

    Kim Castleberry
    27 Sep 2014 | 2:10 pm
    How To Add Annotations To The Google Analytics Graph Can you remember exactly what you did 45 days ago that caused a traffic spike? How about the dip 9 days before that? And the other peak a week before that?…. While I can easily remember this weeks most recent changes that brought in traffic, keeping track of all up and down over an extended period just isn’t possible with the amount of other information I’m required to keep between my ears! Also, data that’s living in my ears can not easily be offered to a coach, mentor, consultant when seeking advice on improving…
  • What Are WordPress URL Slugs?

    Kim Castleberry
    16 Sep 2014 | 8:43 pm
    WordPress: What Is A URL Slug?  WordPress Tip: “Slugs” Just what is a “slug” and why is it important? No, I don’t mean those slimy little animals that crawl around your garden! In WordPress, the “slug” is the section of the URL, that occurs after the domain name, that references the specific post, page, or item (category/tag/author) page. The “slug” is the URL-friendly version of the name. It is usually all lowercase and contains only letters, numbers and hyphens. Take care not to include spaces or special characters. Slugs are the URL…
  • What’s In A Name? Two Social Media Name Tools You Need!

    Kim Castleberry
    12 Sep 2014 | 7:00 am
    In Social Media, Name Recognition is CRITICAL! According to Wikipedia, “A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan.“ To that I also want to add that a brand includes the culture inherent in a business or individual. Examples of these are a culture of classy products, a culture of carelessness, a culture of laid back honesty, a culture of negativity or a culture of taking good care of ones customers. But… back to brands as they relate to NAMES. While many of us…
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    Barbara Ling's Official Authority Marketing Cafe

  • Your Monday Morning Perkup – FB Hackers, Ending TONIGHT 11:59pm, Done-For-You, Running PLR, Black Friday, more!

    Barbara
    20 Oct 2014 | 1:58 am
    Your Monday Morning Perkup – FB Hackers, Ending TONIGHT 11:59pm, Done-For-You, Running PLR, Black Friday, more! +=================== | | oOo ==> Fiverr Factory 2.0! (1/10th street price) | So time saving and easy to do…. Ending Tonight 11:59pm! | http://askbling.com/specialff | … Continue reading → The post Your Monday Morning Perkup – FB Hackers, Ending TONIGHT 11:59pm, Done-For-You, Running PLR, Black Friday, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Sunday Morning Perkup – Black Friday Cheatsheet, LIfetime PLR, Fiverr, Dare I say the following, more!

    Barbara
    19 Oct 2014 | 3:56 am
    Your Sunday Morning Perkup – Black Friday Cheatsheet, LIfetime PLR, Fiverr, Dare I say the following, more! +=================== | | oOo ==> Black Friday Cheatsheet (0 cost!) | http://askbling.com/bfiwf | | Solution it provides:  I pull together for you | all … Continue reading → The post Your Sunday Morning Perkup – Black Friday Cheatsheet, LIfetime PLR, Fiverr, Dare I say the following, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Saturday Morning Perkup – Black Friday Predictions, RANT, PLR, Fiverr Goodie ONLY for my list, more!

    Barbara
    18 Oct 2014 | 3:47 am
    Your Saturday Morning Perkup – Black Friday Predictions, RANT, PLR, Fiverr Goodie ONLY for my list, more! +=================== | | oOo ==> ONLY until Monday, My List Only! | http://askbling.com/specialff | | Solution it provides:  I wasn’t able to | alert … Continue reading → The post Your Saturday Morning Perkup – Black Friday Predictions, RANT, PLR, Fiverr Goodie ONLY for my list, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Friday Morning Perkup – NEWSLFASH about Pinterest, PLR, Instagram, Teacher conferences, Video, more!

    Barbara
    17 Oct 2014 | 3:28 am
    Your Friday Morning Perkup – NEWSLFASH about Pinterest, PLR, Instagram, Teacher conferences, Video, more! +=================== | | oOo ==> Super PinMadness (oh wow!) | http://askbling.com/superpin | | Solution it provides:  Profits without requiring | a website, keyword research, no writing, | … Continue reading → The post Your Friday Morning Perkup – NEWSLFASH about Pinterest, PLR, Instagram, Teacher conferences, Video, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • [ PLR ] How Target and Instragram Smashed Their Competitors Figurative Pumpkins (entire business in box)

    Barbara
    16 Oct 2014 | 10:16 am
    Entire package done for you! +=================== | | oOo ==> Instagram HUGE Business in a Box | http://askbling.com/instagramplr | | Solution it provides:  Done-for-you with all | components: guru-style/quality Instagram | profits you can sell for 100% of, well, profits! | … Continue reading → The post [ PLR ] How Target and Instragram Smashed Their Competitors Figurative Pumpkins (entire business in box) appeared first on Barbara Ling's Official Authority Marketing Cafe.
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    Heyo Blog

  • How (and Why) to Make Pinterest for Business Work for You

    Lauren Wilson
    16 Oct 2014 | 4:00 am
    Pinterest is working hard to compete with its older, more widely used friends, Facebook and Twitter, and it’s doing a pretty stand up job. With new features rolling out from Pinterest for Business, there’s no reason that your business shouldn’t be “pinning.” In this article, I’ll show you how to use Pinterest for Business, and cover […] The post How (and Why) to Make Pinterest for Business Work for You appeared first on Heyo Blog.
  • How Goorin Brothers Converted at 78% with a Custom Heyo Campaign

    Lauren Wilson
    14 Oct 2014 | 1:18 pm
    Do you have a specific look in mind for your contest? If you’re looking for an easy-to-create contest that you can create with a focus on its design, look no further. With Heyo’s Drag and Drop Template, you’re free to make your own changes and customize as you please. Meet Summer Lambert, the Social Media […] The post How Goorin Brothers Converted at 78% with a Custom Heyo Campaign appeared first on Heyo Blog.
  • Practical Blog SEO: 3 Elements of a Successful Post

    Adam Tanguay
    25 Sep 2014 | 7:29 am
    This is a guest post by Adam Tanguay, SEO and Content Marketer for Weebly, the award winning drag & drop site builder that lets anyone create a website, online store, or blog. Blogging has become a vital part of the online content strategy for brands big and small. Great blogs build influence, drive user acquisition, and […] The post Practical Blog SEO: 3 Elements of a Successful Post appeared first on Heyo Blog.
  • How TheRedPin.com Used Heyo for Lead Capture Success

    Emily Goodrich
    16 Sep 2014 | 7:38 am
    Gathering leads through Sweepstakes is great, but what if you want to gather leads and can’t run a sweepstakes? Heyo templates can be used to run evergreen pages, which will sit and gather leads for you.  That’s exactly what Heyo customer, Sam Hosseini from TheRedPin.com did with his custom build lead capture pages. Read on […] The post How TheRedPin.com Used Heyo for Lead Capture Success appeared first on Heyo Blog.
  • The Secret to Stunning Visual Content

    Brooks Tiffany
    12 Sep 2014 | 6:23 am
    “Use high-quality, engaging images to make your brand stand out.” You may have read something like that before, and it’s the truth. But what exactly does that mean? What exactly is it that makes an image high-quality and engaging? Well, if you’re asking those same questions, you’re in the right place. Read on to find […] The post The Secret to Stunning Visual Content appeared first on Heyo Blog.
 
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    Concise Training

  • Sending group messages on LinkedIn

    Mary Thomas
    6 Oct 2014 | 7:48 am
    LinkedIn seems to have changed recently in the way that you can send messages to a group of contacts. There is a very useful facility within the Connections tab of LinkedIn that allows you to group contacts together and message up to 50 individuals within the group.  Used carefully, this can be a really good way of sending relevant messages. To do this use the filter option to see contacts by location or company or filter by a tag. You can assign a contact to one or more tags by clicking on Tag under the contact name. A contact can be in more than one tag and you can create tags of your…
  • Have you used Google Cast?

    Mary Thomas
    28 Sep 2014 | 11:27 pm
    I do quite a bit of bespoke social media and Microsoft Office training for clients – I go to their site and plug into their equipment.  I do have my own projector and screen but many clients like me to use their TV to project my screen. This works fine – but does entail lots of wires and issues with plugs – I also end up at the front next to the TV and learners can’t show their own screens to others if there is a particular issue. Image from Amazon I was with a client the other day who had bought Google Cast. This is a device that allows anybody to project to the TV…
  • Representing yourself or a business on Twitter?

    Mary Thomas
    28 Aug 2014 | 5:59 am
    Way back in 2011, I wrote a post about selecting a Twitter username.   In the post I talked about using ConciseTraining as my username, but use a photo of me, Mary to ensure I show some personality in the account.  During the post, I did mention that I might have to rethink this if the company was to grow. Well, I am now at that stage and I thought it would be useful to share my thoughts with you as I know many of my peers have also grown and developed their sole trader companies. During the past year, I have taken on two fantastic part time employees who are not only responsible for…
  • Did you know Twitter displayed analytics?

    Mary Thomas
    19 Aug 2014 | 8:07 am
    If you have a Twitter Ads account, you can get some interesting data on your organic tweets (even those you are not using for promotion). If you don’t have a Twitter Ads account, you can sign up for one at https://analytics.twitter.com – submit your payment information.  Set up a promoted campaign in the future and cancel it once you have access to analytics. Sign in to your Twitter Ads account and click Analytics (along the top menu bar). Looking at the information available: Tweet activity This displays the number of views (anytime a user sees your Tweet) over the last 28 days…
  • Different ways to use Google+ Hangouts

    Mary Thomas
    13 Aug 2014 | 1:28 am
    Have you used Google+ Hangouts yet?  They are a unique feature of Google+ that allow you to either have up to 9 other people in a private webinar or allow you to livestream webinars to YouTube to allow anybody to listen to the webinar and ask questions via text. Aside from the obvious way of using Google+ hangouts to have team or group webinars, as an alternative to Skype, brands have used hangouts on air in some really creative ways. Cadbury UK have used hangouts and hangouts on air for chocolate tasting hangouts, cooking demonstrations and interviews with famous sports stars to help drive…
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    NewsOrator :: SEO, Social Media, Wordpress and Blogging News » NewsOrator :: SEO, Social Media, WordPress and Blogging News

  • Facebook Is a Bigger Source for Political News Than CNN, Fox

    Manish Agrawal
    21 Oct 2014 | 8:51 am
    Facebook is the second-biggest source where Americans with Internet access get their political news, trailing only local TV, according to a Pew Research study. The report, based on a recent poll of 2,901 people, found 49% of respondents got political news from local TV and 48% from Facebook in a typical week. That compares to 44% for CNN and 39% for Fox News. See also: Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites Pew cautioned, however, that those percentages were based on the 89% of Americans who have Internet access. If you include unconnected households, then 39%…
  • 7 Tips for Using Social Media During Conferences

    Manish Agrawal
    21 Oct 2014 | 3:45 am
    So, you’re attending a conference. You’ve paid the entrance fee, put on the best outfit ever, grabbed a big stack of business cards and made sure your LinkedIn profile is up to date. The one piece of the conference puzzle I can almost guarantee you’re missing? Social media. With the rise of platforms like Twitter and Instagram, it’s easier than ever for conference organizers to put their in-person events online in real time. And while this is great promotion for the conference, it’s good for you, too. Being active on social media during an event can help you with…
  • Chili's Cook Fired for Posting Shirtless Photos on Facebook

    Manish Agrawal
    20 Oct 2014 | 2:31 pm
    We’ll have the Triple Dipper with a side of chest hair. (At least we hope that’s just chest hair.) Chili’s Grill & Bar fired a cook after he posted topless photos of himself posing inside the restaurant’s kitchen, ABC Action News reports See also: Pro Tip for Online Daters: Don’t Sneak Into Your Ex’s House by Chimney The photos were originally publicly posted to Facebook and featured Justin Speekz posing shirtless inside the restaurant in Valrico, Florida (though he was wearing an apron). The pictures have since been removed or made private Two of the…
  • Tweet a Short Story for a Chance to Win a Copy of Margaret Atwood's 'Stone Mattress'

    Manish Agrawal
    19 Oct 2014 | 3:02 pm
    Novels, poems, essays, children’s books — Margaret Atwood can write it all Since she released her first poetry collection Double Persephone in 1961, Atwood has published more than 50 works, including her dystopian masterpiece The Handmaid’s Tale. See also: Read the First Story from Margaret Atwood’s ‘Stone Mattress,’ Our MashableReads Selection Most recently, Atwood has delved into short story writing with her collection Stone Mattress: Nine Tales, October’s MashableReads book club selection. Throughout the collection, Atwood explores what it means to…
  • What's Really the Difference Between Facebook Pages, Groups and Profiles?

    Manish Agrawal
    19 Oct 2014 | 1:02 am
    With several overlapping features, Facebook‘s Pages, groups and profiles leave many users confused Together, these three functions help us stay connected, but each has its own purpose and works for different types of content. Whether you want to stay in touch with friends, promote your brand or meet others with the same hobbies, we can help you determine which tool will most effectively meet your needs See also: 14 Facebook Tools You Didn’t Know Existed Below, we highlight the differences between Facebook Pages, groups and profiles to help you understand when and how to use each…
 
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    Your Social Village

  • Vine and Your Business: How Can You Utilise The Power Of Short Videos

    Joyce C. Abaño
    2 Oct 2014 | 4:39 pm
    How can your business successfully market with Twitter’s Vine? Can you pique the interest of your followers with just a six-second video? The number of businesses that have utilised Vine effectively since it was introduced to the tech-savvy public almost two years ago would say a resounding yes! Vine, Twitter’s mobile app that allows you to shoot six-second looping clips, has now become a major trend in social media communities. Because of its design and easy functionality, Vine has captured the attention of online users. In its first three weeks of release it had over 100,000 videos…
  • Launching A Product, Business Or Service On Social Media: What Works And What Doesn’t?

    Joyce C. Abaño
    8 Aug 2014 | 6:35 am
      How do you effectively launch a product, business or service on Social Media? The advent of social media has changed everything when it comes to marketing! Today, getting the word out about a product, business or service launch is as easy as snapping your fingers with social media platforms providing great tools in reaching out to present and prospective customers, fans and followers. Now, instead of spending a chunk of your budget to get your information out on TV, newspapers and billboards, you can connect with a number of individuals with less effort – and very little money…
  • Real Estate And Social Media: The New Age Of Real Estate Communication

    Joyce C. Abaño
    23 Jul 2014 | 4:50 pm
    How can the Real Estate sector in Australia use Social Media to boost business? Selling properties to overseas investors, many of whom are from Asia, is big business at present in Australia. With property prices in major metropolitan areas flourishing, mostly driven by record low interest rates and huge demand from global real-estate investors, Australia is now tagged as a hotspot for many Asian property purchasers. In the past, neighbouring countries are usually the most popular investment destination for most Asians (as with Singapore – Malaysia; or China – Hong Kong). Now,…
  • Franchises And Social Media: How Can Your Franchise Benefit From Social Media?

    Joyce C. Abaño
    7 Jul 2014 | 4:05 pm
    How are the best franchises using social media to their advantage? Today’s enlightened consumer does not just spend a significant amount of cash to purchase a product or service without doing thorough research about it first. He or she may ask: “Is this product or service worth paying this amount for?” “Let’s see if other people have tried it already.” “I’d like to see what other people online are saying about it.” “Is this a good brand? What do most people think about it?” And the questions could go on and on until they are satisfied they have the answers they need.
  • Social Media for Non Profits: How To Avoid Getting Lost In The Social Media Jungle

    Joyce C. Abaño
    24 Jun 2014 | 4:20 pm
    How can non-profit organisations create an effective social media campaign? Today, more and more non-profit organisations have integrated social media in their non-profit communications and fundraising strategies! They use social media to tell people about their cause and what their organisation is all about, share stories and engage with their target audience. A recent survey with over 9,000 small-to-medium-sized non-profit organisations in the US and Canada showed that 48 percent of non-profits believe social media is valuable to their campaigns. Ninety-eight percent of these non profits…
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    Engagor Blog

  • 7 Key Social Media Mistakes to Avoid

    Sofie De Beule
    20 Oct 2014 | 9:30 am
    So, what about the things you shouldn’t do on social media? Used the wrong way, social media can have a negative impact on your business. One little error can set your brand’s reputation back for a long time. Making mistakes is human and, therefore, inevitable. However, stay alert and make sure your brand clearly understands the most common slip ups. Let’s take a look at these 7 key social media to mistakes mistakes to avoid. Not Having an Engagement Strategy How do you respond to both negative and positive feedback? With billions of conversations on social media happening everyday,…
  • Discover The Top 100 Social Brands in Headstream’s FMCG Ranking

    Sofie De Beule
    17 Oct 2014 | 9:59 am
    With the help of Engagor, Headstream, a UK digital marketing agency, has created an interesting report about the UK’s top 100 social FMCG brands. In this report, they rank the top 100 FMCG brands based on their performance on social media. For its research, Headstream partnered with Engagor to pull data for each brand’s activity on Facebook and Twitter. Response time, amount of replies sent to customers, and engagement by the community were all taken into account. With this data, Headstream was able to compile a ranking and a snapshot of the performance of top social…
  • How to Ace One-on-One, Social Conversations With Your Customers

    Sofie De Beule
    16 Oct 2014 | 2:07 pm
    © Cloudwords No matter where they are, customers want to talk to you. But how can you tweak and optimize engagement? Brands need to interact with their customers and engage in personal conversations to build a unified brand across all platforms, boost customer satisfaction and loyalty. But, how exactly do you ace these conversations in order to be relevant? Here are 3 small, yet effective tips to ace one-on-one conversations with your customers. Address Your Audience With Their Name Never underestimate the power of small tweaks to your engagement strategy. If possible, and indicated on your…
  • Engaging Startups: Arne Bassez From Skedify on Online Appointment Scheduling Made Easy

    Sofie De Beule
    10 Oct 2014 | 11:24 am
    We are happy to introduce a new series of “Engaging Startups”. Like many other startups in the world, we provide companies with the opportunity to foster the one-on-one dialogue with their customers, make business life easier, and ultimately save them precious time and money. But, what exactly is the mission of these startups? How do they approach customer engagement? What can other startups learn from them? We had a talk with Arne Bassez, Founder and CEO at Belgian startup Skedify in Ghent, that kicked off in February 2014 and is still in its early stages. Their mission?
  • 3 Tips For Brands to Step out of Their Comfort Zone on Social Media

    Sofie De Beule
    8 Oct 2014 | 12:05 pm
    Social media is very public, and there isn’t much to hide behind. A lot of people fear social media because of legal issues, not knowing how to handle unhappy customers, or making unwanted, embarrassing moves. However, if you don’t make bold decisions, your customers will easily flock to your competitors. Take the plunge, and don’t be afraid to step out of your comfort zone. If your brand isn’t ready to make bold moves, your customers will easily flock to your competitors. With all the social media noise, it often becomes overwhelming to find the right direction, and stay true…
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    Room 214

  • 3 Tips for SaaS Scriptwriting

    Fleetwood Mathews
    16 Oct 2014 | 8:22 am
    When potential customers visit your website, they’re looking for quick information about the services your company offers. Your SaaS company has a great deal of competition, especially with the advent of marketing automation. There are more emails and subsequent communications than ever before. In order to cut through the plethora of verbose uselessness, you have two tools. 1) Written Communication. 2) Visual Communication. A video is a way to sell your services with appealing visuals and a memorable message to your audience. An imperative part of creating this video is writing an…
  • #COTW: MeUndies’ “The 90’s”

    Katie Leitner
    15 Oct 2014 | 3:00 am
    How exciting is it that we live in a world where our underwear can be delivered to us? MeUndies is an online clothing company that focuses on the comfort of their product and convenience of purchasing it. Not only does MeUndies utilize a newly emerging business model, but they are finding interesting and different ways to keep their fans engaged digitally. Customers can purchase MeUndies products just like any other traditional online retailer: when they please, as often as they please. Or they can sign up to receive their undies every 1, 2, or 3 months on a subscription basis. This…
  • 6 Unconventional SEO Tips for High-Tech Companies

    Josh Hill
    14 Oct 2014 | 1:46 pm
    Today’s high-tech companies are overflowing with digital talent. Because of this it seems like digital marketing should come naturally and sales pipelines should always be bursting with qualified leads. Unfortunately, it’s not that easy. This is especially true with SEO. Even if you have a talented team, SEO can be dumbfounding. There’s an inconvenient wealth of conflicting ideas and tactics online. Even if you have ideas regarding what might increase organic traffic, your confidence in these ideas is likely to be shaky at best. Because of this SEO is frequently put on the…
  • Productivity Apps for Agency Survival

    James Clark
    13 Oct 2014 | 2:13 am
    I’ve been using a few apps for scheduling and communications which have made a positive impact on my personal productivity. Scheduling We’ve all been subjected to the pain and suffering associated with managing our own personal, family, team, client and agency schedule. It’s a nightmare with endless frustrations. Assistant.to – Gmail Assistant.to works with personal and corporate Gmail and Google Calendar accounts and has given me hours of my life back. Assistant.to eliminates the back and forth, and potential for double booking. In the past if I was to send an…
  • How Marketing Can Support The Product Owner

    Michael Kwolek
    9 Oct 2014 | 8:40 am
    Marketing isn’t just about spammy email campaigns and trying to make your brand “go viral”. At its best, it can be a two-way conversation between brand and customer, helping to guide the right people to your product while understanding where your audience and the market are headed next. By keeping a pulse on current and future customer needs, your marketing team can actually work hand-in-hand with product owners to help prioritize development and ensure you make the best software for your audience.   Working Together The first step in building a stronger relationship between…
 
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    StuartJDavidson.com

  • Improve Campaigns Through Social Media Analysis [Infographic]

    StuartJDavidson
    20 Oct 2014 | 12:30 am
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) Social media marketing can be a highly effective tool for facilitating marketing practices. But if you’re not keeping track of your analytics and conducting useful ... The post Improve Campaigns Through Social Media Analysis [Infographic] appeared first on StuartJDavidson.com.
  • 5 Ways To Use Engagement To Boost Online Sales

    StuartJDavidson
    17 Oct 2014 | 1:00 am
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) Engagement is an essential factor in gaining trust, influence and exposure. No one wants to talk to robots or react to business content when there ... The post 5 Ways To Use Engagement To Boost Online Sales appeared first on StuartJDavidson.com.
  • Why Online Marketing Coaching Doesn’t Work

    StuartJDavidson
    14 Oct 2014 | 1:00 am
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) For years, online marketing coaching has had a positive impact on people’s personal and professional lives. Coaching provides positive educational learning experiences for those who ... The post Why Online Marketing Coaching Doesn’t Work appeared first on StuartJDavidson.com.
  • How Paid Advertising Can Complement Content Marketing

    StuartJDavidson
    9 Oct 2014 | 12:30 am
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) Paid advertising has been a part of the traditional marketplace for many decades as one of the most effective means of reaching new customers. Banner ... The post How Paid Advertising Can Complement Content Marketing appeared first on StuartJDavidson.com.
  • Diversified Marketing Strategies

    StuartJDavidson
    6 Oct 2014 | 12:30 am
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) For those who are starting out with their own business, there are many things to learn along the way when it comes to effective marketing. ... The post Diversified Marketing Strategies appeared first on StuartJDavidson.com.
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    Digital Information World

  • How To Get Your Brand Ready For Black Friday And Upcoming Holidays’ Craze - #Marketing

    22 Oct 2014 | 2:15 am
    The following is a guest article by Anna Belaya. Her bio is at the end of the post.Looking for a great advertising deal? Now it is time to get ready for the biggest online shopping day of the year - Black Friday. But what’s so special about this day that many shopping lovers dream of Black Friday all year long? Statistic shows that the most popular purchases people make this day are: tablets, televisions and laptops, kitchen stuff, toys, video games.Black Friday is the day when even Apple Store will have its only sale of the year. This comes as a pleasant surprise as they do not reduce…
  • How To Run A Successful Facebook Photo Contest - #infographic #socialMedia

    21 Oct 2014 | 9:08 pm
    "Asking your followers to submit pictures of their cutely creepy pups can be more than just an opportunity for some Halloween-themed fun. If you know the right strategies, a Facebook photo content can be a great way to create brand engagement and boost your marketing efforts."This infographic from Rapidadvance proposes some tips and ideas that can help make your next social media contest a success.
  • SEO And Design: Striking the Perfect Balance - #infographic

    20 Oct 2014 | 10:13 pm
    This infographic from Webmarketinggroup will serve as the quick reference guide for digital marketers who want to strike the perfect balance between beautiful website design and super-charged SEO.Some key highlights are:The 1-Click concept: All content should be accessible from above the fold along with the most important messages about your brand. And ideally, everything should be 1 click away.Image vs. Content: Strike a balance. Use imagery to support content, not to replace content. Content is still king in the eyes of Google, so it's vital to balance the two. Alt tags…
  • Most Effective Ways To Grow Your Twitter Followers - #SocialMedia #infographic

    19 Oct 2014 | 9:20 pm
    This infographic from Quicksprout proposes a wealth of tips on how to get your first 100 twitter followers.For example:If you are a content creator you can follow Jeff Bullas technique who has gained hundred of new Twitter followers within a span of 5 weeks through guest blogging.BeardBrand increased its Twitter following by 1,500 percent through Twitter giveaways.Ann Tran used "Be an informer, not a Meformer" strategy to grow her Twitter following from 0 to 400K.Take a look at this visual for more Twitter follower growth strategies.
  • Content Marketing: Secrets To A Killer Viral Video - #infographic

    19 Oct 2014 | 2:57 am
    A viral video is one that becomes popular through internet sharing, typically through video sharing websites, social media and email. They have characteristics of being timely, relevant, and compelling. yet sometimes when we apply these rules, the videos still don't go viral.There is no secret formula to making a video spread like wildfire, but there are ways you can market your video to give it what it needs to go viral, even if some of that is just a little luck.This infographic from WhoIsHostingThis offers a wealth of tips on how to make your video content go viral.Some key…
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    webstrategyplus.com

  • Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

    Web Strategy Plus
    25 Sep 2014 | 7:05 am
    One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality. Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and…
  • How To Find The Right Twitter Influencers To Grow Your Business

    Web Strategy Plus
    23 Sep 2014 | 9:48 am
    When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn’t going to be people who are likely to become customers. While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that…
  • 10 Core Web Development Skills Every Developer Must Know

    Web Strategy Plus
    22 Aug 2014 | 11:22 am
    Web development skills are very in demand right now. Whether you’re in the process of learning how to be a developer or you are an experienced developer who wants to keep your skills as marketable as possible, here are the ten most important things to know: 1. A Native Mobile Platform It’s possible to create a mobile application without using a native platform. However, that approach may limit what can be done with an application. To take full advantage of everything a platform has to offer, you should know how to develop specifically for iOS, Android or the Windows Phone. 2.
  • 5 Best Practices To Turn Your Twitter Followers Into Business Leads

    Web Strategy Plus
    22 Aug 2014 | 11:14 am
    If you’re using Twitter for business, you likely want your Twitter activity to generate new leads. While there are other reasons that using Twitter can be beneficial to your business, it’s definitely possible to translate this activity directly into targeted leads. To make that happen, here are the five most important strategies to follow: Have a Clear Funnel One of the most common mistakes that businesses make is diving into using Twitter for business without first creating an optimized sales funnel. When businesses assume that people are going to find them on Twitter and then…
  • 6 Crucial Tactics for Pleasant Responsive Web Design

    Web Strategy Plus
    22 Aug 2014 | 11:11 am
    Responsive web design makes it possible for a website to look and function just as well on a mobile device as it does a desktop computer. Responsive design accomplishes this goal by combining a flexible grid, flexible images, and CSS3 media queries & screen resolutions. The consistency created by responsive design offers the best possible experience to users. As with any type of web design, it’s important to follow best practices in order to create a great responsive site. Here are the six most important responsive design guidelines to follow: 1. Take a Mobile First Approach Over…
 
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    Socedo Blog

  • 5 Tips to Turn Your Employees Into Brand Ambassadors

    Aseem Badshah
    21 Oct 2014 | 2:55 pm
    Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team members to represent their brand, but why limit yourself to those few when any employee can be a brand ambassador on social media? In this post we give 5 tips to help you turn your employees from worker bees into brand advocates. #1. Create an encouraging social media…
  • Using Marketo to Manage Your Leads From Socedo

    Aseem Badshah
    16 Oct 2014 | 3:41 pm
    At Socedo, we know many of you rely on marketing automation and CRM systems as the main home base for your lead generation efforts. To help align your Socedo efforts, we recently developed an integration that allows our clients to easily track and manage their leads and activity through their Marketo platform. For anyone familiar with the latest marketing software, you’ve probably heard of Marketo before or are already using their products. Marketo is a giant in the marketing automation sector, which is why combining their platform with the powerful lead generation technology of Socedo is…
  • 6 Social Selling Myths Debunked

    Aseem Badshah
    14 Oct 2014 | 3:42 pm
    There have been quite a few studies published in the last couple years that show the effectiveness of social selling. One from Forbes and Jim Keenan found that 78% of salespeople using social media outsell their peers. Another from OgilvyOne shows that 65% of the most successful salespeople believe social media is integral to their sales success. Whatever the number, it’s clear that more salespeople should be embracing the power of social selling. In this post we’ll debunk 6 myths that sales teams may face when deciding how much time to spend on social media. #1. An online presence is not…
  • What’s the Difference Between Content Marketing and Social Media Marketing?

    Aseem Badshah
    10 Oct 2014 | 1:58 pm
    Any business trying to do sales & marketing online should have both a content strategy and a social media strategy. It’s important to not only know what you want to create, but to have a plan for communicating and distributing it to your audience. These two strategies can either be identical, wherein your social media IS the content you want to share, or they can be quite separate, meaning your content stands on its own and social media is simply the tool used to disperse it. This post will discuss what determines the relationship of content and social strategy and how to tell which…
  • Social Media: The New Word of Mouth Marketing

    Aseem Badshah
    8 Oct 2014 | 12:55 pm
    “Word of mouth is the primary factor behind 20-50% of all purchasing decisions.” This was uncovered in a study by the McKinsey Institute this past year, and I think most of us already knew this to be true. Word of mouth marketing is the best marketing, and in our digital world social media is fueling the word of mouth fire. That’s why there’s no reason for a company in this day and age to not be active on social media. This is especially true for B2B-focused companies, where so much business is based upon referrals and successful case studies. In this post we will discuss why social…
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    Shane Barker

  • 7 Reasons Why Facebook Ads ROCK!

    Shane Barker
    16 Oct 2014 | 11:05 am
    The unsurpassed growth of social media in the 21st century as a platform for advertising has completely redefined Internet marketing for businesses of all sizes. From Facebook and Twitter to Instagram and LinkedIn, businesses have more pathways for marketing than ever before to target and interact with their prospective customers directly. However, all social media platforms are not created equal. Facebook has quickly grown into being the juggernaut that continually crushes competition by offering advertisers a larger audience and the potential for more revenue with the highest return on…
  • Handy Tips On Reducing App Development Costs

    Shane Barker
    8 Oct 2014 | 12:39 pm
    Although mobile app development brings along incredible avenues for making quick money, there are situations wherein developing a mobile app can turn to be a costly affair. Well, if you’re the one who’s all enchanted by the stunning features of a mobile app and wants to develop one, then its quite essential for you to make a note of certain tips that would aid you in cutting down the costs associated with mobile app development. Through this blog, I’ll introduce you to five easy-to-follow tips on reducing the overall cost associated with the entire idea of developing an…
  • Seed to Series A: The Process of Obtaining Second Round Startup Funding

    Shane Barker
    29 Sep 2014 | 10:21 am
    Sportsmanias, a website that is aiming to become the Internet’s top destination for die-hard sports fans, got off to a great start in 2013 when the company secured $1 million in seed funding from Bogota-based Mas Equity Partners. One year later Vicente Fernandez and Aymara Del Aguila, the mother and son team that founded the company, told the Miami Herald that they secured an additional $3.5 million in Series A Financing. Jorge Mas, of Mas Equity Partners, said his firm was happy to invest another $3 million into the company after witnessing it quadruple its web traffic from 500,000 to…
  • How To Self-Publish Your Book

    Shane Barker
    24 Sep 2014 | 10:48 am
    Whether you’ve always aspired to be an author, or writing is a new venture for you, publishing a book is a big commitment. The process can be overwhelming— editing costs how much? What’s a MOBI file? — But remember, just because you’re self-publishing doesn’t mean you’re in it alone. Of course, everyone has a slightly different experience publishing, since every author has their own individual goals and expectations for their book. However, here’s a basic guideline of what the publishing process should look like. 1First and foremost, write the book! In theory, this is the most…
  • 3 Ways to Add Video to Your Marketing Strategy

    Shane Barker
    11 Sep 2014 | 9:09 pm
    Google and Bing have incorporated blended search into their algorithms to bring up results that include videos, news stories, maps, images and tweets. In “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More That Engage Customers and Ignite Your Business,” Ann Handley and C.C. Chapman claim that video content is 50 times more likely to appear on the first page of search results than text-only content. That makes marketing strategy video a very valuable form of content to reach customers. Channel Pages “Video Marketing for Dummies” author Kevin Daum…
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    Digital Insights

  • Don’t make Social Media mistakes like these Brands!

    Harsh Ajmera
    10 Oct 2014 | 1:17 am
    Social media in India has become the “in” place to connect with fans/followers and to advertise. But in order to get more and more followers some brands just keep doing things which has negative or no impact on their brand. There are some who are not aware of how things work on Social Media and some make mistakes unknowingly.Social media can be a boon or a bane it depends the way you handle this medium, the callous mistakes you make can really cost your brand its image, customers etc. Here are some of the most common mistakes that these brands are making on social media, which you can…
  • Isn’t this how you measure Social Media ROI?

    Priyanka Ravani
    6 Oct 2014 | 8:20 pm
    Has somebody asked you this question before- What is the ROI of Social Media? Are you wondering how to measure the ROI of social selling? Its benefits? One thing we all can acknowledge is that, ROI is the king of the castle it plays a major contributing factor towards your strategy.There is a specter hanging over brands mind, if their Facebook is really driving sales? Is all the tweeting paying off? If they should set base on Instagram, LinkedIn? Is Google+ still for techies? Here we have tried to come up with a nice perceptive on what should be your ROI from Social Selling or Social…
  • 7 Chrome Extensions which make my life easier online

    Omkar Mishra
    3 Oct 2014 | 9:02 am
    I spend around 8-10 hours on the internet every day, Part of it due to the nature of my job & the rest is there are just too many awesome things you cannot miss out to read on the Internet. I am sure, I am not the only one. In-fact according to a recent report, Americans spend 23 hours online per week on an average. That is almost 14% of their time in a week. Although, I spend much more time than that (being in the digital industry), People are becoming more engrossed surfing the internet/ social media than engaging offline.With this there comes a new challenge as how one can make the…
  • 5 ways to make your Google+ presence Stand Out!

    Harsh Ajmera
    1 Oct 2014 | 12:00 am
    Google+ is one of the most under-utilised social platform today! That’s what I believe, I have seen people struggling with traditional SEO practices, people who don’t believe that Google+ is not for techies and I recently met a guy in India who asked me ‘People really use Google+?‘ I wasn’t shocked with that statement but was in coma for a minute when he mentioned he heads a SEO company.Google+ is a mix platform, I see friends, followers, acquaintances, hangouts, videos, images, conversations, GIFs and so on. It’s like Facebook. Twitter. Tumblr. All at one…
  • Are you leveraging the power of Hashtags effectively?

    Harsh Ajmera
    28 Sep 2014 | 9:16 pm
    Do you use Hashtags on social media? If not, it is time to incorporate in your strategy! Hashtags have become omnipresent in social media and consumers are only using them more (I must mention some of them use 100’s of hashtags in one post), regardless they still have tapped into these tagged topics.It has multiple benefits – Expands the reach of your content, amplifies your messages, targets your audiences, and many more such perks. Hashtags can be leveraged more strategically than just for simple searches. With the tips mentioned below will help you incorporate them in your social media…
 
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    » Blog

  • Speak to a Targeted Market or Speak to No One

    Mark Woodcock
    21 Oct 2014 | 11:12 am
    Image courtesy of Pete/Flickr. You may have heard the classic marketing idea that if you speak to everyone, you aren’t speaking to anyone. The reason this adage has been around so long is that it’s true. It may have come about during the age of traditional marketing with billboards, newspaper ads and television spots, but it can easily translate into internet marketing. What does it mean? In essence, this theory proposes that if you try to target too many markets or try to appeal to everyone, your message and direction will be lost and you’ll end up not speaking to anyone.  …
  • 11 Words to Add Trust to Your Blog Posts and 3 New Places to Use Them

    Mark Woodcock
    20 Oct 2014 | 10:33 am
    Image courtesy of Pierre Metivier/Flickr.   KISSMetrics did some research into what kinds of words enhance trust when they are used in blog posts. The findings are very interesting and can help you get more out of your blogging and even help you find ways to make other parts of your content marketing plan more effective. The List As KISSMetrics notes, these words are not a magic solution to building trust. Gaining trust requires excellent services, top-notch customer service, a strong brand, the best products and a solid relationship between you and your market.   But,…
  • Why People are Leaving Your Website

    Mark Woodcock
    20 Oct 2014 | 9:08 am
    Image courtesy of See-ming Lee/Flickr. A major part of Internet marketing includes driving traffic to your website and getting visitors to stay there long enough to respond to your calls to action. The longer people stay on your site, the higher your chances of increasing sales, growing your email subscriber list and accomplishing other goals that will benefit your business.   If your bounce rates are high and visitors are leaving your site before they take action, it’s important to identify the problem and fix it. Finding out what changes you need to make to your site will require…
  • Essential Elements of Successful Marketing Emails

    Mark Woodcock
    16 Oct 2014 | 11:43 am
    Image courtesy of Kittikun Atsawintarangkul/FreeDigitalPhotos.net. Yesterday I posted about how you can improve your email marketing subject lines to increase open rates. Successful marketing emails start with excellent subject lines, but once you have the perfect subject, the email itself needs to include some specific things.   When you include these elements and use them to their fullest potential, people won’t just open your emails, they will act on them. Design that Highlights Action Points First and foremost, you need a design that helps you highlight the most important parts of…
  • Email Subject Lines that will Improve Open Rates

    Mark Woodcock
    15 Oct 2014 | 9:57 am
    Image courtesy of Master isolated images/FreeDigitalPhotos.net. Email marketing can only be effective when people actually open your messages. Things like the copy, calls to action, links and design of the email are also very important, but those elements come after the subject line. If you don’t capture your market’s attention and get people to open your emails, none of those other things matter.   Writing subject lines that improve your open rates is a science and an art. The science entails knowing what topics will interest your market and what kinds of information you should…
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    Kim Garst - Social Media for Business Owners

  • 5 Telltale Signs Your Social Media Marketing Sucks

    Kim Garst
    21 Oct 2014 | 2:30 am
    How is your social media marketing working for you? Do you even know? The following are 5 telltale signs your social media marketing sucks – and what you can do to make sure it doesn’t continue to suck! 1. Your social media community isn’t growing. First, let me be clear that numbers aren’t everything. It’s […] The post 5 Telltale Signs Your Social Media Marketing Sucks appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • How to Use Pinterest’s Promoted Pins to Drive Sales

    Rod Arnold
    20 Oct 2014 | 12:00 pm
    In case you haven’t heard, Pinterest is now providing a way for businesses to reach their ideal customers using promoted pins. These pins, which are similar to Facebook’s promoted posts and Twitter’s promoted tweets, allow businesses to choose a pin, set up targeting and pay only when people click through to their website. The company […] The post How to Use Pinterest’s Promoted Pins to Drive Sales appeared first on Kim Garst - Social Media for Business Owners Rod Arnold
  • 4 Ways To Use Twitter Coupons For Sales

    Kim Garst
    15 Oct 2014 | 2:30 am
    Have you ever considered using coupons as part of your Twitter strategy? Some businesses are hesitant to offer coupons on social media for fear of being too ‘salesy’; however, according to this infographic, 43.5% of people state that they follow a brand on Twitter in order to receive special offers and deals. Give them what […] The post 4 Ways To Use Twitter Coupons For Sales appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • The Mac Daddy List of Twitter Tools for Marketers

    Rod Arnold
    7 Oct 2014 | 7:36 am
    It’s all in the tools! I believe that using the RIGHT ones can have a huge impact on how effective and how successful your efforts are. More importantly, how much time and energy you save using the right ones :-)! Following are some of my favorite Twitter tools marketers can use to save time, be […] The post The Mac Daddy List of Twitter Tools for Marketers appeared first on Kim Garst - Social Media for Business Owners Rod Arnold
  • 7 Reasons Why Social Boom is the “Must Attend” Event of the Year!

    Kim Garst
    4 Oct 2014 | 3:01 pm
    This isn’t just another “social media” conference! This is the first of it’s kind, a “SOCIAL SELLING” conference. What’s the difference? Myself and all the speakers actually use social media to SELL stuff and we are going to pull back the curtains and reveal the inside secrets to those that show up and wants to learn! No […] The post 7 Reasons Why Social Boom is the “Must Attend” Event of the Year! appeared first on Kim Garst - Social Media for Business Owners Kim Garst
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    JobHop

  • Social Media Week Gave Us A Chance To Talk About Jobhop

    Julie Bishop
    27 Sep 2014 | 1:45 pm
    For Social Media Week 2014 I co-organised with Chris and Sara Greenfield ( Bright Yellow Marketing ) an #EpicHootup It was probably the biggest Hootup seen in Europe and it was held in my home City of Norwich. The Hootup had to offer attendees a chance to witness some great speakers talk about social media, understand how Hootsuite could help propel their businesses and how the certified Hootsuite trainers used the dashboard on a day to day basis. The whole event was put on to approximately 300 attendees, absolutely free. I got a chance to chat about Jobhop, what our mission is and the…
  • Research The Company Before Your Interview

    Alex James
    30 Aug 2014 | 12:45 am
    You know that researching a company before an interview is important, it shows that you’re genuinely interested. Where do you start? Just how do you go about researching a company? You’d be wise to follow these few steps to research the company before your interview Do a Google Search The first thing to do is run a Google search on the business. This will bring up the website, any social media accounts and any websites the business may have been mentioned on. It’s useful for finding out  about any news, old and new, interviews given in local papers or magazines, & what…
  • You Wont Get A Job With A Klout Score Of 30!

    Julie Bishop
    14 Aug 2014 | 12:12 pm
    How’s your influence across your social media networks? What’s your Klout score? These are the questions that forward thinking businesses are asking and other businesses will also be asking in the future It was so easy when you just got “Googled” whenever you applied for a job but now you have to deal with your Klout score being checked too. Just as Sats scores students, Founder of Klout Joe Fernandez believes that the Klout score will become an “ingredient” in job interviews, which is definitely the case if you wanted to work at Klout! Klout says “Be known for what you…
  • OMG I’ve Been Invited To An Interview On A Google+ Hangout

    Julie Bishop
    6 Aug 2014 | 4:49 am
    Have you been invited to an interview on a Google+ hangout yet? More & more companies are using Google+ hangouts to conduct interviews. I come across candidates asking for advice about these on reddit  so I knew a post was required to help anybody else who has never done an interview on a Google+ hangout before. What is a Google+ hangout?  Basically it’s a free video chat which can be conducted one to one or with up to ten people on the same chat. An interviewer will most likely use it one to one but sometimes they may invite a group of applicants at once onto the call, that’s more…
  • When Mikey Went To Morrisons

    Julie Bishop
    4 Aug 2014 | 12:26 pm
    This morning at 1.00am Mikey Payne, a Norfolk teenager camped outside Morrisons ready for the grand opening of the shop at 9.30am. He’d been invited to go to a party but instinct told him to wait outside Morrisons instead, in his head he just thought he would be first in line for some special offers. He sat outside in his deckchair in the dark until sunrise. A couple of times during the night he questioned why he was doing it but something told him to persevere. At 7am the store manager spotted Mikey, sitting in his deck chair and found it quite amusing, but when he found out he’d been…
 
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    What's Next Blog

  • Plusses & Minuses: Tiffany hosts its first Google+ Shoppable Hangout

    BL Ochman
    21 Oct 2014 | 4:58 pm
    Tiffany & Company today became the latest big brand to host a Google+ Hangout on Air, to launch Tiffany Design Director Francesca Amfitheatrof’s first design collection, “The Tiffany T.” Tiffany joins brands including Cadbury, NASA, Toyota, The NY Times, H&M, and Samsung, many of which have millions of Google+ followers and all of which include Hangouts in their digital strategy. Hangouts on Air is the free, interactive HD video conferencing platform provided within Google+. It allows real-time interactivity with viewers and it can be automatically recorded to a connected…
  • Join a live Google+ Hangout with NASA & The NY Times – Wed, Oct 22, 3-4 p.m. ET

    BL Ochman
    20 Oct 2014 | 1:55 pm
    Watch live & comment in real time on Google+, YouTube or Twitter – Wed. Oct 22, 3-4 PM EDT I am producing this live event for PRSA NY as part of Communications Week, featuring: John Yembrick, Social Media Manager, NASA, Sona Patel, Social Media Editor, NY Times, Ronnie Bincer, Natan Edelsburg – free- live Hangout on Air on Wed. Oct 24, 2014 – 3-4 PM ET Please note – We will be using an app called Comment Tracker in this event to make it truly interactive. You will be able to ask questions during the live event from the Google+ event page or from YouTube –…
  • Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook

    BL Ochman
    18 Oct 2014 | 7:52 pm
    Beyond Social Media Show, Episode 68 BL and David discuss discuss Microsoft CEO Satya Nadella’s’s apology tour, Fiat’s Viagra ad, how not to suck at presentations, Twitter’s new Audio Cards and much, much more. Worst Digital Cases Microsoft CEO Apologizes Again Fiat Takes Viagra Fiat Viagra Commercial [VIDEO] How Not To Suck At Presenting Bosoms On Billboards NFL Broadcaster Tears Into Twitter Critics Best Digital Cases Copyblogger Says Farewell To Facebook ChefHangout For Sale Twitter Audio Cards KLM Airlines Social Customer Service Google Blends Physician Video…
  • Skype v Google+ Hangouts for Business

    BL Ochman
    17 Oct 2014 | 6:41 pm
    Skype v Hangouts Still using Skype for video calling? You should take a look at Google+ Hangouts, which are free, and provide arguably the best video conferencing platform ever. A lot of companies I interviewed recently say they used Skype before Hangouts, but abandoned Skype when making comparisons: In small type, Skype warns: “Group video calling can be between 3 and 10 people, depending on the device. For best quality, we recommend up to 5 people.” Related: ** Top 10 benefits of Google+ ** 10 ways your company can (and should) use Hangouts ** How Lawyers are Using Google+ Hangouts and…
  • Not using Google+ Hangouts yet? You don’t want to be old school, Do You?

    BL Ochman
    17 Oct 2014 | 6:24 pm
    Here’s how 26 companies large and small use G+ Hangouts as their Intranet Examples from startups to multi-national corporations By B.L. Ochman When it comes to Google+, Mark Twain’s 1897 statement to the New Yorker is timely: “‘The report of my death was an exaggeration’. Despite multiple media unsubstantiated proclamations that Google+ is dead, companies ranging from startups to multi-billion dollar multi-nationals have adopted Google+ Hangouts and Communities for a variety of internal communications functions that help them run their businesses. Organizations large and small…
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    SocialPinger

  • 5 Ways to Find Even More Targeted Facebook Fans

    Admin
    27 Sep 2014 | 1:41 pm
    Are you a small company making use of Facebook? Do you need ideas to reach your targeted Facebook audience? If you’re a small company you have to localize your marketing efforts to reach your genuine customers. In this article you’ll find out 5 methods you can motivate your target community to find and like you on Facebook. Why Targeted Facebook Fans? If you’re a regional small company, you’re most likely most thinking about consumers in your areaWhile Facebook supplies adequate chance to increase brand awareness and exposure, it can reach beyond your targeted…
  • Bond 007 Powerful Twitter Promotion Technique

    Admin
    26 Sep 2014 | 3:44 pm
    Twitter can be a powerful marketing system when you apply the right Twitter promo concepts and apply them appropriately. The trick is not to consistently be pitching and also offering, yet as an alternative to interact and also deliver value. One of the most powerful marketing does not feel like marketing. Visit the short article here as well as discover 5 very common Twitter promotion technique to assist you build your brand name as well as execute reliable micro-blogging marketing campaigns. 1. Usage Twitter’s New Header Feature. Twitter now permits you to add a header image to your…
  • How to Use Google Plus for Marketing

    Admin
    24 Sep 2014 | 2:36 pm
    Courtesy of: Quick Sprout
  • 5 Twitter Marketing & Tools Programs to Build Your Followers.

    Admin
    23 Sep 2014 | 4:26 am
    Anybody in marketing recognizes just how important social networks websites, much like Twitter, are to constructing a loyal follower base consisted of possible consumers, creating a healthy and balanced business environment for a company of any type of size. Some social media sites tools supply valuable analytics. YouTube as well as Facebook, for instance, both supply a monthly analytics area. Other tools, like Twitter or Flickr, do not provide terrific methods to gather statistics. You can count stats by hand, or you could utilize a third-party device. Also the benefit is compiling analytics…
  • Reason Why Your Facebook Likes Are Dropping?

    Admin
    19 Sep 2014 | 11:49 am
    This problem faced everyone who are running Facebook pages for their personal or business use. I made bunches of research or even attempted to contact Facebook support team. Ultimately, I discovered a reply posted by one of the Facebook support team personnel. They claimed Facebook has been transforming algorithm and also it will certainly impact numerous accounts when it concerns likes and post reach. Facebook declares they are removing likes from users who are fake. So if you acquire likes as through software program or similar tools, they will be taken out immediately. Facebook is checking…
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    FRANk Media

  • Inspired By Brian

    Martyn Thomas
    20 Oct 2014 | 7:28 pm
    Brian Solis – Australian Digital Summit 2014 Yesterday I watched Brian Solis, courtesy of Telstra’s live streaming, at the Australian Digital Summit 2014. For anyone new to Brian, he is a guiding light through the opportunity and turmoil of change that we’re all experiencing in digital and social. To his credit Brian hasn’t fundamentally changed →
  • Social Media And Your Emotions

    Jeremy Evans
    15 Oct 2014 | 10:38 pm
    Your emotions may determine how you use social media…  You may remember in late June this year when Facebook came under scrutiny for a large study where it manipulated information posted on 689,000 user’s news feed and found it could make people feel more positive or negative. The problem was that this experiment was undertaken without →
  • Why Every Business Should Be Conducting Monthly Social Media Reports

    Jeremy Evans
    13 Oct 2014 | 12:00 am
    Here’s why you should be conducting monthly social media reports: Some people may think social media reports are time-consuming and even unnecessary, but the businesses that do the best on social media, whether large or small, are the ones who conduct monthly reports to see what they’re doing well, what they’re doing not so well, then →
  • Watch Out Coles And Woolworths, Amazon Is Coming For You!

    Jeremy Evans
    8 Oct 2014 | 8:51 pm
    Move over Woolies and Coles, Amazon Fresh wants in!  Coles and Woolies may be in for a shock as online global retail giant Amazon looks to hire a software development engineer in Australia for its Amazon Fresh home delivery grocery service. Amazon Fresh is the company’s grocery and non-grocery home delivery service which currently operates in three →
  • Are You Ready For Instagram Advertising?

    Marlina
    6 Oct 2014 | 7:26 pm
    “Hola Instagram users.  We’re finally here!”  Sincerely, Advertisers.  Almost a year ago, we informed you Instagram announced their plans to roll out advertising to users. Well it’s finally here in Australia! Last week, Instagram posted that they will begin to introduce advertising in Australia as part of the second wave of countries to get Instagram ads.  →
 
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    Number Direct » Articles

  • RIP iPod: A Look Back at One of the Best Loved Tech Products of All Time

    Adele Halsall
    21 Oct 2014 | 8:55 am
    We decided to pay tribute to the iPod for the many hours of portable music bliss it has brought us throughout the years. iPod...we salute you. The post RIP iPod: A Look Back at One of the Best Loved Tech Products of All Time appeared first on Number Direct.
  • How Businesses Can Cut Telecoms Costs

    Dan
    7 Oct 2014 | 3:46 am
    There are a number of practical ways for UK businesses to cut their telecom costs, meaning they will have money to better spend elsewhere. The post How Businesses Can Cut Telecoms Costs appeared first on Number Direct.
  • Mobile Telecoms Industry In Scotland

    Dan
    24 Sep 2014 | 2:06 am
    Telecoms across Scotland and the UK have changed over the years. But after the referendum, what is the current state of the Scottish mobile telecom industry? The post Mobile Telecoms Industry In Scotland appeared first on Number Direct.
  • What The Experts Are Saying About The iPhone 6

    Dan
    10 Sep 2014 | 5:27 am
    Critics and consumers alike watched with anticipation as Tim Cook announced the iPhone 6 and iPhone 6 Plus. Did the products live up to the expectations? We look at what the experts are saying. The post What The Experts Are Saying About The iPhone 6 appeared first on Number Direct.
  • The Mobile Network That’s Making You Pay For Good Customer Service

    Dan
    22 Aug 2014 | 4:06 am
    A decent level of customer service should be part and parcel of a company. But one mobile network in the UK is shaking this system up in a controversial way. The post The Mobile Network That’s Making You Pay For Good Customer Service appeared first on Number Direct.
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    My Online Smart Educational System

  • SEO Strategies that get you removed from Google’s Index

    Richard g Wallen
    19 Oct 2014 | 9:16 pm
    6 SEO Strategies that will get you removed from Google’s Index Google is a lot of things to a lot of people. The one constant is that it is always evolving. The company that began as an innovative search engine now controls a sprawling Web empire. One of Google’s most profitable services is AdWords, the […]
  • Dealing with Stress

    Richard g Wallen
    2 Oct 2014 | 9:25 pm
    WHAT STRESS! Is your home stress-proof? Your home is your sanctuary. You should find once within the serenity of your home you should find solace, tranquility and peace. You do this by fortifying your home against chaos and negativity. I know, it doesn’t happen all the time, but it should be the goal. Stress is […]
  • Gaining Twitter Followers

    Richard g Wallen
    30 Sep 2014 | 9:24 pm
    Gaining Twitter Followers in 2014 Many Internet marketing gurus are cautioning online business owners to stop relying on Google because of the Internet giant’s frequent algorithm changes. Social networking can prove a viable complement to SEO, but only if you know how to draw visitors to your site. Facebook and Pinterest are straightforward, but Twitter […]
  • Get Viral Traffic from Pinterest

    Richard g Wallen
    23 Sep 2014 | 6:53 pm
    5 Ways to Get Viral Traffic from Pinterest Pinterest is shaping up as one of the most valuable sources of social referral traffic. The site has mass appeal, and it keeps the users engaged. What’s more, with a free Pinterest for Business account, you can even track your Pinterest analytics in near real-time. There are […]
  • Marketing with Images

    Richard g Wallen
    14 Sep 2014 | 6:29 am
    Marketing with Images: Know Your Social Media Image Size Guidelines Social media is one of the most powerful traffic drivers around. While social media will never replace the search engine, most search engines are now taking social media signals into account. You can’t afford to ignore the social game. As you’ve no doubt noticed, images […]
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    The Social Calling

  • Top 5 Ways to Drive Traffic to Your Blog for Free

    Randi Sherman
    15 Oct 2014 | 10:00 am
    5. Create Short SEO’d YouTube Videos YouTube is one of the three biggest search engines on the internet which is used daily, next to Google and Amazon of course. People frequently search YouTube for answers to their problems. Even if they use Google to search for answers, YouTube will often still be at the top or on the first page of search results. This is an easy opportunity to capture some free traffic. You just need to create honest, valuable, and helpful videos within your niche. Have people subscribe to your blog’s YouTube channel so that they will constantly be reminded of your new…
  • David Candow – Secrets from The Host Whisperer

    Randi Sherman
    1 Oct 2014 | 10:00 am
    If you’ve ever been a little bit curious about the wild success of National Public Radio, then you may be interested in knowing that David Candow is one of the men behind the scenes of it all. He acquired the nickname “The Host Whisperer” while in Washington D.C. after thoroughly training many of NPR’s most prominent voices. Some of Candow’s most important advice for anyone who wants to speak into a microphone is also his most simple: Just try to sound like yourself. He makes it clear that trying to imitate a famous voice in radio is like taking a shortcut towards failure. Instead,…
  • Promote Yourself

    Randi Sherman
    17 Sep 2014 | 10:00 am
    If you know your customers’ needs, finding the right content for them is easy. The difficult part is volume. Search Engines need content to index. If your site has very little, you will get a low ranking no matter how good that one perfect article is. Spiders (eek!) And it must be optimized for the spiders to index. SEO analyses how your site flows, what information it has, and how recently it has been updated. And your site must be designed for spiders (not the insect kind, of course, but the little guys that wander the web powering Google, Bing and a host of other search engines). Imagine…
  • Write Right Content

    Randi Sherman
    3 Sep 2014 | 10:00 am
    If you are not distinct from the crowd (and what a huge crowd it is!) how are people going to remember you and your brand? Why should anyone care about you? If you’re just like all the others, you offer them nothing unique, no advantage, and no reason to do business with you! If your mission statement stands out, if your capabilities rise far above the mean, if you can provide value to your visitors, that is when they are going to sign up to your mailing list, subscribe to your newsletter and read your blog. Eventually they are going to purchase from you, support your charity work, or…
  • Turning a Writer into a Copywriter

    Randi Sherman
    16 Aug 2014 | 9:00 am
    Writing is simple. We do it every day by jotting down a note, sending an e-mail, or issuing a memo. All of these things make you a writer. But what if your ambitions are greater than that? Do you want to blog regularly? Is ad-copy that you encounter inferior to what you could produce? Could that story you read have been ten times better if you had written it? The Simple Truth Competent writers read constantly. Their appetite is voracious; books, articles, poetry, or anything can be a source of inspiration; the written word is their mental fuel. And the best-read writers make the best…
 
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    TheeDesign Studio

  • How to Prep Your Website & Marketing for the Holidays

    Rob Delory
    22 Oct 2014 | 4:00 am
    The holiday season is almost here! And as a business owner, it’s important to make sure you and your business are prepared. According to Deloitte, 47% of consumers prefer to shop on the internet (5), making it extremely important for businesses to put together a solid holiday marketing plan. It’s also important to note that holiday marketing isn’t just for retail and e-commerce based businesses. Lawyers, caterers, and dentists can also benefit from a holiday marketing strategy. Try these marketing tips to ensure your website and social media campaigns are ready for the upcoming…
  • Which Social Network Should My Company Be On?

    Eric Warncke
    15 Oct 2014 | 4:00 am
    For many companies social media has become an integral part of their overall marketing strategy. Social media marketing allows companies to see what their customers are saying about them and lets them actively engage in those discussions. Knowing which social networks your customers are most active on can help your company save time and money. Below are several popular social media networks, broken down into who uses them, what they are used for and what types of companies would benefit from being on that platform. Facebook Facebook is the world’s largest and most popular social network…
  • Evolution of the NC State Fair’s Website

    Katie Sommerfeld
    13 Oct 2014 | 4:00 am
    Many businesses don’t understand the importance of website redesigns. The North Carolina State Fair however, is one of those businesses, and annually updates their website with latest trends. In honor of the State Fair’s arrival this weekend, we’ve compared the 2004 and 2014 versions of their website to show not only the evolution of web design but also technology. NC State Fair – 2004 Going back 10 years, the 2004 NC State Fair’s website was a lot simpler in design and features. The logo and banner at the top are very straightforward, with minimal detail, text, and…
  • Managing a Company’s Online Reputation

    Patrick Stox
    8 Oct 2014 | 4:00 am
    Most business owners fail to be proactive in managing their online reputation. It is only after disaster strikes and bad reviews or comments are affecting their revenue, that they are suddenly interested. Reputation management is not just for companies, but for people as well, and can be used to bury everything from drunken photos to medical information or even mugshots and arrest records. What Is Online Reputation Management? Online Reputation Management (ORM) is the practice of making businesses and people look their best online, and to control the content that is found when searching for…
  • Social Media & Web Design Pumpkin Carvings

    Lauren Curatola
    6 Oct 2014 | 4:00 am
    As TheeDesign Studio prepares for its 3rd Annual Pumpkin Carving Party & Open House, we thought it would be fun to put together a list of pumpkin carvings for the social media, web design and tech inclined. We hope that you’ll join us on Friday, October 17, 2014 to carve and design pumpkins. You can read more about our Halloween event and RSVP for your free pumpkin here. Get design and carving ideas below and then come prepared and ready to show us your skills at the party. WordPress Source: WordPress Pumpkin by Eric Martin CC BY-NC-ND 2.0 Apple Source: Apple Pumpkin by Sbrocket Android…
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    ME Marketing Services, LLC

  • 4 Holiday Marketing Mistakes You Should Never Make

    Jennifer Hanford
    22 Oct 2014 | 1:00 am
    Jennifer Hanford I don’t know about you, but I’m having a really hard time believing the holidays are nearly upon us again. 2014 is almost over and I was just starting to get comfortable with it. I guess the expression, “time flies when you’re having fun,” is quite true. Luckily, there are still several weeks remaining in 2014. As a small business owner or marketer, you have probably been consumed with holiday marketing and planning for a while now. However, if you still have yet to prepare for the holiday marketing push, then you still have some time – but not much. Black Friday…
  • Ask Mandy Q&A: 7 Traits of Successful Networkers

    Mandy Edwards
    21 Oct 2014 | 1:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here   Networking is essential to business. It will help you more than hurt you. Networking is more than just exchanging business cards. I believe there’s an art to it. Whether you network in real life or online, you go about it very much the same way.   This week’s question relates to the networking topic – What are some traits of successful networkers? Personally, I love networking events. Of course, I love to talk too. I have found that having the…
  • True Confessions of a Social Media Professional

    Mandy Edwards
    16 Oct 2014 | 1:00 am
    Mandy Edwards I believe there are three types of social media professionals – the rookie, the wannabe and the actual pro. The rookie is the kid on the block. Whether they’ve landed their first job at a company or have been hired by their first client, they are the newest ones in the field. The wannabe is the one who talks the talk but doesn’t walk the walk. You know, the ones who explain their lack of followers by saying they spend all their time on their clients. Yeah right. The actual pro is the one who knows what they are doing, have a roster of clients who love them (most days),…
  • Maximizing Twitter: 5 Key Ways for Small Businesses to Engage Through Conversations

    Jennifer Hanford
    15 Oct 2014 | 1:00 am
    Jennifer Hanford One thing I have always liked best about Twitter is the conversations. Some people may think it’s nearly impossible to carry on a meaningful conversation when you’re limited to 140 characters per tweet, but that is really not the case. It’s less of a limitation and more of a creativity booster. Even better? The conversations can go on as long as the parties involved care to participate. Brands of all sizes report a variety of benefits from having conversations on Twitter, such as: brand exposure, client acquisition, and everything in between. Twitter offers a more level…
  • Ask Mandy Q&A: How to Use Snapchat for Your Business

    Mandy Edwards
    14 Oct 2014 | 1:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here Mediated marketing is all about being ahead of the curve, and allowing companies to flourish when their campaign is strategically thought out. This may mean taking on a newer, smaller but very popular platform. With over 150 million photos snapped every day, Snapchat is on the fast track to changing the way teens through college-age kids communicate. This image-capturing application is a must for effectively establishing a marketing tactic to reach that audience that gratifies…
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    Minneapolis Social Media Marketing

  • How to Get Followers on Twitter | Build a Real Audience to Grow your Business

    choureelee
    16 Oct 2014 | 2:46 pm
    It’s safe to say that we all want to know how to get followers on Twitter. More followers means more interaction, and more interaction means more opportunities. What is there not to love about more Twitter followers? Check out the tips below to see how to build relationships with your followers and how to get more of them! 1) Buttons. Display your Twitter button clearly on your blog or website. Make the button apparent and refer to it so that others can notice and allow them to follow you. Promote your Twitter candidly and inform others of the benefits of following you on a…
  • How to Develop the Best Social Media Campaign

    Nicole Harrison
    17 Sep 2014 | 8:46 am
    I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and many, many, many small businesses and individuals looking to leverage social media. And honestly, I can say without a doubt it has been awesome, exciting and exhilarating. I love my work. I have passion for what I do. I’ve found…
  • 10 Social Media Tips for Small Businesses [Infographic]

    Jens Pinther
    15 Sep 2014 | 7:04 am
    Do you know what day of the week Facebook posts are most successful? Is written or visual content better for marketing? When is the best time of day for retweets on Twitter? These questions and more will be answered below. Today’s world is going mobile and becoming more technological, but people have always been social.  Where people are building relationships across oceans and discovering shared interests across other differences, social media networking is what is making this happen. There has never been a better time for your business or cause to get social. To learn more about the…
  • #FacebookFriday: How to Engage With Facebook Pages

    Nicole Harrison
    22 Aug 2014 | 8:26 am
    Welcome to #FacebookFriday, where those of us at SocialNicole are working to teach you how to use Facebook effectively for marketing your business. We’ll break down the complicated concepts into easy, step-by-step instructions that are easy to understand and apply immediately. Please scroll to the bottom of this post to check out all the posts in this series! Are you looking to accelerate your Facebook marketing today? Contact the team at SocialNicole now! We can help you build a Facebook marketing program that will get results fast! How to Like and Share on Facebook Business Pages Now that…
  • The Social Media Revolution: Empower Yourself Today

    Nicole Harrison
    21 Aug 2014 | 7:01 am
    I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary change in how people communicate, yet we treat it as if it’s just a place to share meaningless things like what someone had for lunch. The fact is, social media is often…
 
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    Digital-Warriors.

  • Start Up Guide to Successful Online Business

    Jason Bowden
    19 Oct 2014 | 9:56 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: quartsoft.comStart up a online business if you are looking for a low risk way to venture into a profitable niche market.  A small start up online business is easier to manage and it gives an entrepreneur more room for expansion when they are ready to hurdle bigger challenges. However, no matter how small an online business is there are still difficulties, risks and uncertainties involved.Launching an online business is becoming a more promising business venture that you can do. In the past…
  • Google DoubleClick (DFP) Optimization Ads Empowerment

    Jason Bowden
    19 Oct 2014 | 9:51 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: http://cdn.evigo.com/The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be unique and must address every publisher’s marketing needs. Google offers a new advertising engine through its DoubleClick (DFP) Optimization technology that helps to empower advertisers to create, build and manage their ads with this revenue ads optimization engine. DoubleClick has the essential features that help advertisers find the best and…
  • How to compare Business Intelligence Cloud Costs and Features

    Jason Bowden
    19 Oct 2014 | 9:50 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenAs an IT provider, I am overwhelmed with all the options for Business Intelligence in the cloud and very confused by how to compare service offerings in order to effective provide the best solutions. In the article we will discuss some of the different offerings on the market and why all business are racing toward the cloud for Business Intelligence Solutions. I like to think of BI in generally two layers the visualization tools and the back end process tools. So let’s start there for WHY BI in the…
  • Monetization Strategies For The Internet of Things

    Jason Bowden
    13 Oct 2014 | 9:35 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: http://www.truste.com/The world of internet technology has a wealth of revenue opportunities for everyone. Launching your own internet business will definitely mean pursuing a monetization strategy that will earn you revenues and more potential ways of earning sales and marketing opportunities. There are varieties of ways by which a company can monetize their business using the Internet of Things (IoT) model. If you have not heard of this business model, it is about time to consider getting some…
  • How to Use Predictive Analytics

    Jason Bowden
    12 Oct 2014 | 11:59 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: api.ning.comPredictive analytics is a useful data processing system that can help businesses understand and predict customer behavior and organizational performance. If you want to become competitive in your digital marketing strategy, using predictive analytics can help you improve your ability to discover opportunities on how to optimize your marketing campaigns. Generally speaking, predictive analytics are widely used by internet marketers to grow their business conversion using data…
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    Oracle Social Spotlight

  • 11 Ways to Wreck Your Social Relationships

    Mike Stiles
    21 Oct 2014 | 6:30 am
    Social media marketing is all about building authentic relationships. It involves many of the things human relationships live and die by; knowing the person, trust, altruism, patience, etc. So it follows naturally the opposite traits would lead to relationship failure; narcissism, mistrust, selfishness and the like. When you look at how some brands treat their fans, followers and customers on social, it kind of makes you wonder what their real world human relationships are like. Even as long as social marketing has been around and as much thought leadership has been written on the subject,…
  • The Things You Hear When You’re an Oracle Social Customer

    Mike Stiles
    14 Oct 2014 | 6:30 am
    We mostly explore topics and trends around social marketing in this space.  (It’s not best practice to always write about your product.) That said, since readers aren’t privy to the emails Oracle Social Cloud customers often get announcing new features and capabilities, we wanted to put you in their shoes and summarize some they’ve gotten so far this year. One actually was blogworthy, the rollout of Social Station, a customizable user experience workspace within the Oracle Social Relationship Management (SRM) platform. Customers can set up their work environments with drag and drop…
  • 9 Starting Points for B2B Social Marketing

    Mike Stiles
    7 Oct 2014 | 6:30 am
    Are businesses still debating whether or not there’s a role for social in B2B?  Sure you’ll still find pockets of resistance (and nostalgia), but the marketing dollars being moved to social say the debate is all but over.  It says at the very least, serious businesses do not intend to get left in the dust as their competitors build relationships and start ongoing dialogues with buyers via social. Better that you be the one to beat your competitor to the punch in establishing a comprehensive, integrated social marketing strategy.  And if you’re going to do it, you may as…
  • What We Saw and Did at Oracle OpenWorld: Thursday

    Mike Stiles
    3 Oct 2014 | 8:04 am
    All good things must come to an end, although innovations in the Oracle Cloud and Oracle Social Cloud never end and are always an ongoing process. After all, we want to have great stories to tell and great announcements to make at Oracle OpenWorld 2015. Believe it or not, after a great night at Treasure Island with Aerosmith and Macklemore & Ryan Lewis, attendees still made it in for one final day of discussions. In the wrap-up of CX Central (which by itself had over 2000 participants and over 300 sessions) Meg Bear and GM’s Rebecca Harris were talking about the importance of Latent…
  • What We Saw and Did at Oracle OpenWorld: Wednesday

    Mike Stiles
    2 Oct 2014 | 7:51 am
    It was Oracle Social Cloud’s busiest day yet at Oracle OpenWorld 2014, and here come the takeaways…conveniently packaged in a single post because you’re such a faithful Social Spotlight reader! Faz Shoja-Assadi and Eran Cedar treated attendees to a peek at the Oracle Social Cloud roadmap and vision, explaining Oracle’s goal was to acquire best of breed companies, then unify and deliver one social relationship management platform that’s comprehensive, customer-centric and integrated. With 82.3% of CMO’s agreeing social impacts their business, it was and is a worthy goal. Eran loves…
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    SteamFeed

  • The 4 Building Blocks For Your Inbound Marketing Campaign

    Brooke Ballard
    21 Oct 2014 | 5:32 am
    If you’re in the marketing space, there’s not a doubt in my mind that you’ve heard the term “inbound marketing” or “inbound marketing campaign.” However, often times when I’m talking to clients, these words are merely jargon leading to glazed looks and a cocking of the head. So while YOU may know the ins and outs of inbound marketing, you might want to send this post as a precursor to clients who need to learn the term. We’ll be sure to cover all the bases, including: What Inbound Marketing means The building blocks of an Inbound Marketing…
  • Stop Being Lazy: Take The Time To REALLY Distribute Your Content

    Ross Simmonds
    20 Oct 2014 | 5:26 am
    The success of your content hinges on more than the time and effort put into creating it. Marketers too often focus all of their attention to content development, and not enough time on distribution. The leaked New York Times innovation report spent two entire chapters talking about the importance of opening new distribution channels. Janine Gibson, the former U.S. editor of the Guardian, whom the Times unsuccessfully sought to hire, said: “The hardest part for me has been the realization that you don’t automatically get an audience. For someone with a print background, you’re…
  • Your SEO Insider: The “Local Search” Edition

    Brent Carnduff
    19 Oct 2014 | 6:58 am
    Welcome back SteamFeeders! Another week in search has come and gone. Time to sit back, put your feet up and catch up on what you may have missed. I’m not sure if it’s my particular bias this week, or just the general interest and mood of the search industry, but it was not my intention to write a “Local Search edition” this week – I just followed the great content and this is where it took me. Hope you find it as interesting and helpful as I have – enjoy! Penguin Watch: Still no update, but as I write this (Saturday), there is some chatter about it possibly…
  • Horse Thieves: What Should You Do If Someone Steals Your Work?

    Amber-Lee Dibble
    18 Oct 2014 | 6:08 am
    It is urban legend today and fact at one time in history that horse thieves were hung when caught. It was thought of as a fitting form of justice for the crime as it was particularly harmful to the victim and the victim’s ability to earn a living. Sadly, this swift justice is no longer permitted. For those of us who use Social Media, plagiarism is every bit as harmful, insulting, degrading and frustrating today as being a victim to horse thievery was in the past. In this post we will discuss: What plagiarism and slander really is The advantages to using one of the various available…
  • The #FutureOfBusiness Is Social: Adapt Or Die

    Hessie Jones
    17 Oct 2014 | 5:47 am
    I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who, largely, were less inclined to buy, let alone, understand these new products/services. This gentleman imparted a conversation he had with a current client, who was frustrated with the way things are today to sell his service: I remember when I could spend $60K on Yellow Pages alone and make $1MM in revenue.  Today, there are so many options, I can’t keep up. I am lucky if that same $60K will yield even 10% of that revenue. Here’s the reality: Media consumption has…
 
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    Devumi Blog

  • Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use

    Matthew Y
    22 Oct 2014 | 3:50 am
    A good Twitter follower hack tutorial must be well organized if you’re ever going to sort through the massive world that is Twitter. This tutorial is going to break your Twitter follower hack tips down into three parts: Those you do once a month Follower hacks you do once a week Daily activities Dividing these tasks up, and regularly scheduling time to do them, is your key to getting more followers and becoming a true Twitter follower hack expert! Twitter follower hack advice: Monthly activities These are the Big Picture activities where you go after the important people within your…
  • Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up

    Matthew Y
    17 Oct 2014 | 12:14 am
    There have been rumors of Twitter and SoundCloud working together for months. I reported on Twitter’s interest back then, but now we know for certain that the two titans of rapid fire social media, and online music streaming, are going to work together. Twitter announced it on their blog yesterday, and SoundCloud followed up with an announcement on their own blog. What this means for artists is that SoundCloud in now more relevant than ever. The time to pump up both your Twitter activity, and your SoundCloud content, for your online music marketing is NOW. I’ll look more at what…
  • How to Set Up a YouTube Remarketing Campaign in Google Adwords

    Matthew Y
    15 Oct 2014 | 4:50 am
    We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. Setting up a YouTube Remarketing Campaign What is remarketing? To start this off right let’s look at what Google themselves has to say about remarketing: Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. To do…
  • Getting More SoundCloud Plays: 5 Dos & 5 Don’ts to get More Plays!

    Matthew Y
    10 Oct 2014 | 2:32 am
    SoundCloud is the most exciting opportunity for musicians to increase their exposure, find new fans, and even get discovered. Getting more SoundCloud plays is not, however, as simple as uploading some tracks and letting the magic happen. You have to work for them, and you have to have a good plan to get more SoundCloud plays. This article will start off by looking at the things you can do to start getting more SoundCloud plays. They’ll be obvious once you have them done, but you can’t skip them! We’ll then look at what you should not do if getting more SoundCloud plays is your goal! As…
  • New Instagram Embedding – Great News for Businesses on Instagram!

    Matthew Y
    8 Oct 2014 | 3:11 am
    The new Instagram embedding tools and features made available this week are offering businesses on Instagram some incredible new ways to share their content. If you’ve built a great following on Instagram, and want to start taking that with you to your website or blog, the new Instagram embedding features will allow you to do that! Not only will the new Instagram embedding features allow you to take your Instagram photos to your website and blog, but they’ll even help you get more followers on Instagram! Want to learn exactly what’s going on? Let’s get to it. New Instagram Embedding…
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    Social Shmooze

  • 2014 Statistics and Trends for Businesses on Social Media

    Social Shmooze
    7 Oct 2014 | 10:09 am
    Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect with consumers. – Read article:  http://purl.ws/96d - Social Shmooze
  • We’re Proof that Interest in Marketing Technology is Growing!

    Social Shmooze
    7 Oct 2014 | 10:09 am
    Our audience is growing. Not a little bit as it’s done gradually the last decade. It’s growing every single month as more and more companies are overwhelmed with the decisions that need made with regard to marketing technology. – Read article:  http://purl.ws/96c - Social Shmooze
  • Orchestrating Content Marketing On A Global Scale

    Social Shmooze
    30 Sep 2014 | 5:12 pm
    Content Marketing: How do we do it globally?  Enterprises are only just beginning to integrate content marketing into their mix — and they are quickly realizing that content must permeate the organization. This applies globally just as much as it does regionally. – Read article:  http://purl.ws/941 - Social Shmooze
  • Snapchat Celebrates 3 Years; Brands Start Taking the Platform Seriously

    Social Shmooze
    30 Sep 2014 | 3:22 pm
    Happy 3rd Birthday to our favorite yellow-and-white ghost friend! Time flies, but thanks to Ghost Chillah (the Snapchat ghost’s official name), time has become even more fleeting, and moments exist only as long as the small square in the right-hand corner is still lit up purple. Three years ago would you have guessed that, every time you unlocked your phone, your thumbs would be drawn to that yellow square? – Read article:  http://purl.ws/940 - Social Shmooze
  • How to Optimize Your Content Marketing for More Leads

    Social Shmooze
    30 Sep 2014 | 12:06 pm
    Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas?  Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of three basic levers: – Read article:  http://purl.ws/93z - Social Shmooze
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    roy.roypovarchik.com

  • How to compete with over a 1,000 blogs and win (including scripts and tools)

    Roy Povarchik
    16 Oct 2014 | 12:58 am
    A week ago, I took part in AtomicReach’s Tweetchat.  AtomicReach has been hosting tweet chats regarding content and blogging for a while, and this time they invited me to be a guest on their chat and talk a little bit about my blog post,  ‘How To Make Your Content Marketing Stand Out In The Crowd’. One of the questions I was asked during the chat was – ‘How do you compete with over 1000 blogs and win”, which I thought was a fantastic question.   I quickly answered it saying: “It’s not about competing; it’s about finding your voice and unique selling point”.
  • 3 little known hacks to get more leads using Reddit

    Roy Povarchik
    14 Sep 2014 | 8:05 am
    Marketing on Reddit has been a big challenge for me to comprehend. Everyone kept telling me: if you’re Reddit for marketers doing content marketing and still haven’t tapped into the power of Reddit, then you are truly missing out. So I kept going. I would like to share with you 3 tricks that are currently working for me that I haven’t seen any marketers using. According to their 2013 stats report, you can easily see why marketers love Reddit. It gains a lot of traffic, active users who share stories and click on articles, and is basically a juggernaut for posting content and luring…
  • How To Make Your Content Marketing Stand Out In The Crowd

    Roy Povarchik
    28 Aug 2014 | 5:40 am
    Throughout the last 3 years, content marketing has gone from a methodology only advanced marketers How To Make Your Content Marketing Stand Out In The Crowd know and use to one of the trendiest and overused buzzwords. Suddenly every marketer has a blog talking about marketing. Every brand that wants to get more visitor to their website and create awareness is creating link bait posts. So how do you stand out? A quick review of my Feedly account shows that I’m following over 45 different marketing blogs; going to alltop.com reveals more than 60 blogs that I wasn’t aware of or had the time…
  • Master social media marketing for startups in under 4 hours

    Roy Povarchik
    18 Aug 2014 | 12:24 am
    Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated to the subject can sometimes seem overwhelming, but I promise you, the subject is in fact possible to master.   Instead of writing a 1,500-1,800 word blog post trying to explain the “how to”s of social media I gathered 10 infographics with all the information you need to become an expert on social media.   Social Media in 2014 To really know your way around social media…
  • 3 Secret Content Distribution Techniques Only The Pros Know (part 1)

    Roy Povarchik
    12 Aug 2014 | 12:39 am
    Creating engaging content is a two part job. First, you have to make sure you’re creating the right kind of Great distribution is the key to great engagement content for your target audience, second, you have to make sure it reaches your target audience so they can engage with it.   The distribution part of content marketing is just as important as the creating part when it comes to building your audience. If you’ve ever created a piece of content, worked on it for hours (if not days) just to publish it into the saddening sounds of crickets you know how important it is. Great content…
 
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    Leadtail

  • The Many Flavors of #Marketing

    Karri
    21 Oct 2014 | 3:00 am
    As part of our social insights reporting, we’re always tracking the top hashtags used by marketing leaders. For the last several months, we’ve been keeping tabs on the hashtags used by digital marketers in particular. As you might suspect, #marketing […]
  • 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

    Carter
    18 Oct 2014 | 4:33 pm
    What’s the difference between a musician and a rock star? Sure, rock stars have flashier clothes and maybe a few (hundred) extra groupies. But it’s really about audience, isn’t it? Rock stars have a huge and enthusiastic fan base anxiously […]
  • What Digital Marketers Were Tweeting About in September [Study]

    Karri
    15 Oct 2014 | 12:00 am
    This month, Leadtail analyzed 39,382 public tweets from 486 digital marketers published between September 1st and September 30th, 2014 to find the Top 50 Hashtags they used in September. Here’s what we found… ‘Tis the Season for Marketing Conferences, #Apple Announcements, […]
  • Marketing Challenge: Social Recommendations or Content Marketing?

    Carter
    13 Oct 2014 | 3:09 am
    Why aren’t B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and referrals are, right? And these days, it’s easy […]
  • Let’s Talk About #SocialListening… An #AtomicChat Recap

    Karri
    31 Dec 1969 | 4:00 pm
    Recently, the fine folks over at @Atomic_Reach invited us to be a guest on their weekly Twitter chat to talk about what we can learn from #SocialListening. Not to be too punny about it, but it was an absolute blast. […]
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    SenaTechno

  • How to Blog from Your Website

    Nurdin Budi M.
    17 Oct 2014 | 10:17 am
    You will have many options open to you in the design and functionality of your blog that are not available on the blog hosted.You can use Blogger or WordPress from wordpress.com or blogger.com. Each has its own characteristics, advantages and disadvantages, such as lack of reference groups on Blogger, and raw HTML editing facility relatively poor on WordPress. However, each has its fans and followers, and those changed. Some general fatigue, however, does not provide a wide range of opportunities for those who chose to Word and other programs Blogging own term PSPs own.Those who use hosted…
  • Display Most Commented Posts on Blogger with Yahoo Pipe

    Nurdin Budi M.
    15 Oct 2014 | 10:45 am
    In a blog we need to accentuate the very articles that we rely on to improve the reader's desire to explore our blog further. There are many ways that can be used in doing so, one of which is by way of display the most commented posts.There is a very easy way of doing the things above, especially if our blog using blogger.com; using yahoo pipes, you don't have to think hard, but simply used in a simple manner that is like the following guidelines:#1. From your blogger dashboard, select "Layout" menu, then specify the position of the most commented posts widget is placed.#2. Press Add a Gadget…
  • Tips Internet Marketing Monetizing Your Hobby

    Nurdin Budi M.
    14 Oct 2014 | 3:49 am
    Do you have a hobby? Is there something that you enjoy doing, and that you did not think to use to earn some extra money. Well, if there is, this article will give you some ideas for your hobbies and monetize it. I'm going to give you some examples of how easy it is to do, especially some of the sites that are available to us today. After reading this article, and I doubt that you'll be raking in the cash for something you enjoy doing. That will not be a blow.The other day, I was in more than one site YouTube. I do not know what is YouTube. Well, it's a Web site that displays the member…
  • Learn How To Make Your Own Blog Specialized Prevail

    Nurdin Budi M.
    8 Oct 2014 | 10:16 pm
    Let's look at the four corners, which you need to focus on the blog, and increase traffic to your place and talk.1)Give your identity blogEvery successful blog requires identity to stand out from the crowd than the other. And identity is you! Allowed to leak your personal tone of your blog, or do you have another method. Let factored planning is possible and practicable. Nature of your blog to make it easier for you and your readers to bond.2)Set Cell Blog This is why you are blogging. It's a specialized subject, or goals that you selected blog. Another argument is that you have to…
  • Add Alexa Rank Checker on Blogger

    Nurdin Budi M.
    7 Oct 2014 | 3:07 am
    Recognition of the credibility of a web traffic is urgently needed on the internet; It is very necessary to know how good the web rank. There are several providers that accommodate web traffic rank system, and one of the most known is Alexa.com.In addition to web traffic ranking data, Alexa.com also provides information some other much-needed data to analyse the advantages of a web. Therefore, as bloggers we want to provide facilities to the reader the article we can check the alexa rankings of a web.It is very easy to add Alexa Rank Checker Widgets into your blog, especially for those who…
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    Digital Self Marketing Advantage

  • The Secret to My Secret Social Media Success

    Denny McCorkle
    20 Oct 2014 | 12:03 am
    Unnecessary focus on traditional social media metrics causes unwelcome anxiety and stress. This blog posts explains a more realistic metric for measuring success and for justifying the use of social media for personal branding and job search. When it comes to social media, social sharing, and personal branding, I am no longer an enthusiast.  Nor […] The post The Secret to My Secret Social Media Success appeared first on Digital Self Marketing Advantage.
  • Daddy, What is Social Media?

    Denny McCorkle
    8 Oct 2014 | 11:03 pm
    My blog posts are typically about the how-to and why-to of using social media marketing for personal branding and job search (PB&J). However, I oft times see things in a humorous way, as illustrated with my most popular blog post to date: A Social Media Enthusiast Walked into a Bar. This blog post presents a […] The post Daddy, What is Social Media? appeared first on Digital Self Marketing Advantage.
  • Do’s & Don’ts When Using Twitter for Personal Branding & Job Search

    Denny McCorkle
    1 Oct 2014 | 4:02 am
    Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing. Some think Twitter is for the birds.  No doubt, it is not always easy to find value in the monotony […] The post Do’s & Don’ts When Using Twitter for Personal Branding & Job Search appeared first on Digital Self Marketing Advantage.
  • Twitter & the Job Search Breakfast Club

    Denny McCorkle
    16 Sep 2014 | 11:40 pm
    Twitter is much more than social networking. First and foremost, it is a personal learning network. This blog post explains how Twitter can be used as a PLN for a better defined personal brand and a more successful job search. I love the smell of Twitter in the morning. The Twitter app on my iPhone […] The post Twitter & the Job Search Breakfast Club appeared first on Digital Self Marketing Advantage.
  • Lazy Content Curators & the Bugaboos of Social Sharing

    Denny McCorkle
    2 Sep 2014 | 11:15 pm
    Content curation plays an increasingly important role when using social media for personal branding and job search. However, social sharing behaviors that dominate with link dropping, auto-posting, and copy-posting are the marks of a lazy content curator.  This blog post presents an improved approach for building a more remarkable personal brand identity using social media. […] The post Lazy Content Curators & the Bugaboos of Social Sharing appeared first on Digital Self Marketing Advantage.
 
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    Meshfire : Social Media Management Dashboard

  • Mining Social Media for Content Ideas: 9 Ways to Spark New Ideas

    admin
    9 Oct 2014 | 3:08 pm
    Determining what to write about, where and when to post it, and who to share it with are likely some of the toughest things any content marketer, inbound marketer, or digital community management professional has to deal with. This is all the more difficult considering the fact that running a successful social media campaign usually demands consistent updates. Maintaining an editorial calendar filled with regular or “evergreen” content ideas — including popular holidays and key social media-centric events — definitely helps with the content generation process, but…
  • Befriending Your Influencers: Treat Them Like People, Not Metrics

    admin
    29 Sep 2014 | 9:51 am
    Behind every popular blog or social media account, there is a real person (or people). Forgetting this is what results in unsuccessful campaigns or even social media backlash. Anyone with a popular blog, Twitter account, Facebook page or other social media platform has likely been approached by many types of marketers — and most of the time, these pitches fall flat. The key is not only to seek out content creators who are already aligned with your brand message — but to treat them like friends or allies instead of just another cell on your KPI spreadsheet. Influencers are…
  • How to Use Negative Feedback Online to Your Advantage

    admin
    23 Sep 2014 | 9:13 am
    Nobody likes getting negative feedback on Facebook or Twitter. But if you’re in business, sooner or later it’s going to happen. Every business, no matter how hard it tries, will make mistakes or displease customers sometimes. Negative feedback on social media can make or break your reputation; it’s all in how you handle it. One of our advisors at Meshfire, Scott Stratten (@unmarketing) has recently covered this topic in his newest book Unselling. “When it hits the fan, its not time to hide behind the fan, its time to be awesome. A properly handled online outrage can leave the…
  • Why We Work At Meshfire: A Thank You To Our Customers

    admin
    9 Sep 2014 | 2:33 pm
    “It’s not about the people who tell you no, it’s about those people who say yes.” As a startup at Meshfire, we’ve been through many challenges and rejections in our two years as a company. However even on the bad days, there is something that has always fueled our fire since the beginning. I see a spark of that fire every morning when I wake up and I get a note or tweet from one of our customers that says “Thank you.” In this I remember why I do this, why I moved 3000 miles from Florida to Seattle. I remember first getting into social media and not knowing where…
  • Buffer and Meshfire: A Match Made in Social Media Heaven

    admin
    25 Aug 2014 | 4:22 pm
    Many of you in the social media world, might know of or use the very helpful app Buffer to help you schedule your social media posts. Here at Meshfire we are a proud partner with Buffer and have integrated it into our social media management platform Meshfire. We could tell you all the many reasons why we think Buffer is one of our most helpful integrations with Meshfire, but we will let our customers (firestarters) tell the story! Here’s a awesome video from one of our Firestarters Jeffrey Barnes (@aztecconsulting) on how our integration with Buffer has helped him further get social…
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    iRISEmedia.com

  • How to Accept Feedback from Customers

    Alex Noudelman
    20 Oct 2014 | 2:58 pm
    A recent study by Bain & Company revealed that 80% of companies say that they’re customer centric. The only problem with this statement is that only 8% of customers agree with this statement.   How can businesses be so off in their predictions when it comes to how their customers perceive them?  Reflecting on my own experience as a consumer, both in-store and online, I believe that it is due to the missed opportunities where they could have asked for customer feedback and didn’t.   eCommerce sites are the most common victims of this disparity. Owners of eCommerce sites have…
  • How To Get More YouTube Video Views

    Alex Noudelman
    17 Oct 2014 | 10:01 am
    YouTube videos are some of the most popular sources of web traffic online. Over the years, Youtube has helped boost the careers of many content producers and still plays a big part in start-up businesses gaining internet marketing exposure. Whether you want to create videos for entertainment, education, or promotional purposes, there are steps that you’ll need to take in order to gain the most out of your YouTube videos: Add relevant tags.What key phrases are people searching for that could lead them to your video? A good tool for that is Google Trends. As you type in keywords, YouTube…
  • Optimizing the Speed of WordPress Sites

    Alex Noudelman
    14 Oct 2014 | 1:30 pm
    Right now there are over 10 million websites running on WordPress. This translates to just over 20% of websites currently live on the internet.   Why is the web-builder so popular? Many webmasters opt to build their site on WordPress because it’s easy to setup and has an easy-to-use CMS. But just like everything in life, the site-builder does not come without flaws. Many of the plugins that are designed to improve the functionality, actuality have a negative affect on the site performance.   In this article, we will be offering some useful web design tips on how to speed up your…
  • How Boring Is Your Blog?

    Alex Noudelman
    7 Oct 2014 | 11:00 am
    How interesting is your company blog? Often times, we find that company blogs are bland and boring. No offence to any of our readers, but this is one of the biggest reasons companies fail to launch effective content marketing initiatives. Even if you have expert guest speakers and guest contributors with impressive infographics and stock images, some of the blogs companies’ upkeep fall flat. Addressing the Problem There are many mistakes that amateur bloggers make and just because the blog is professional looking does not mean that, you as the website owner are immune to them. Often,…
  • Microsoft Unveils Windows 10

    Alex Noudelman
    3 Oct 2014 | 9:52 am
    Microsoft is skipping the number 9 and going for 10 instead. The follow-on to the Windows 8 system will go by the name Windows 10. The operating system promises to be more intuitive for the millions of users who are still using Windows 7 and other older OSes. It will also try to address the ills that have dogged Windows 8. So why Windows 10 and not 9? Microsoft is eager to break with the past. Microsoft considered the name Windows One to match their other products like OneNote and OneDrive. Unfortunately, the name was already taken by the founder, Bill Gates. Various tech critics also believe…
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    Driftrock Blog

  • 6 Cool Things You Can Do With Facebook Custom Audiences

    Gabi Barbosa
    12 Oct 2014 | 1:18 pm
    In the world of Facebook advertising, the powerful Facebook Custom Audiences are easily our favourite product. We’ve recently had quite a few people ask us what they are, how to use them and make the most of them, so we’ve put together this very quick guide on Facebook Custom Audiences. Simply put, Custom Audiences are lists of people who are already part of your audience (your current customers/users, past purchasers, high value customers, loyalty programme members, warm leads, etc). Using Custom Audiences, you can find them on Facebook and communicate/engage with them using this…
  • New Facebook Custom Audiences Integrations with Driftrock Flow: Mailchimp, Infusionsoft and Hubspot

    Gabi Barbosa
    28 Aug 2014 | 9:01 am
    You asked for it, and we got your back! We are very happy to announce that we have launched new integrations for our Facebook Custom Audiences management tool, Flow. What does this mean? We created Flow so marketers who use the great product that is Facebook Custom Audiences, like ourselves, would have an easy way to manage said Custom Audiences. Mailchimp, Hubspot and Infusionsoft join Intercom.io and Constant Contact in the list of tools you can now integrate Flow with. Once you link Flow to any of these tools, you are able to automatically sync your customer data, segments, lead lists or…
  • What Twitter's New Ads Interface Means for Your Campaigns

    Gabi Barbosa
    8 Aug 2014 | 7:49 am
    At last! Yesterday Twitter unveiled an all new ads interface (OK, maybe not ALL new, but a bit different), which takes it a few steps in the direction of Facebook's ads interface, allowing you to create campaign objectives and only pay for the actions that correspond to your objective. Objectives You can create Twitter ad campaigns with the following objectives: Followers - to use when you are looking to grow your Twitter following. Website Clicks or conversions - for when you want to promote a specific product or service, or want to drive more traffic to your website. For conversions,…
  • How to automatically update Facebook Custom Audiences using Constant Contact

    Matt Wheeler
    7 Aug 2014 | 11:09 pm
    If you use Constant Contact, it's likely that it's the heart of all your customer email communication. But that's not the only place your customers hang out. Did you know that the average Facebook user logs in 15 times a day? We are going to show you how automatically sync your Constant Contact lists with Facebook Custom Audiences every 3 hours. This means you can: 1) Target Ads at your existing customers on Facebook to increase conversion (go beyond just email!). 2) Exclude your existing customers from certain Facebook campaigns. 3) Reach new customers who are similar to your…
  • 3 Free Analysis Reports to improve your Facebook ROI today

    Matt Wheeler
    6 Aug 2014 | 4:42 am
    If we could only give one piece of advice on creating profitable Facebook Ads campaigns it would be "Experimentation". Like all digital marketing channels, Facebook involves testing as many niche audiences with as many ad variations as possible. The faster you can experiment and the more tests you run, the better your performance. Facebook ads have the most comprehensive target options for any digital media channel, so learning what ads are working, and even which audiences are converting within your target groups is essential. For this reason, we’ve designed 3 analysis reports…
 
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    SenaTechno ~ give you tech knowledge more

  • How to Blog from Your Website

    17 Oct 2014 | 10:17 am
    You will have many options open to you in the design and functionality of your blog that are not available on the blog hosted. You can use Blogger or WordPress from wordpress.com or blogger.com.... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Display Most Commented Posts on Blogger with Yahoo Pipe

    15 Oct 2014 | 10:58 am
    In a blog we need to accentuate the very articles that we rely on to improve the reader's desire to explore our blog further. There are many ways that can be used in doing so, one of which is by way... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Tips Internet Marketing Monetizing Your Hobby

    14 Oct 2014 | 4:27 am
    Do you have a hobby? Is there something that you enjoy doing, and that you did not think to use to earn some extra money. Well, if there is, this article will give you some ideas for your hobbies and... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Learn How To Make Your Own Blog Specialized Prevail

    8 Oct 2014 | 10:16 pm
    Let's look at the four corners, which you need to focus on the blog, and increase traffic to your place and talk. 1) Give your identity blog Every successful blog requires identity to stand out from... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
  • Add Alexa Rank Checker on Blogger

    7 Oct 2014 | 3:23 am
    Recognition of the credibility of a web traffic is urgently needed on the internet; It is very necessary to know how good the web rank. There are several providers that accommodate web traffic rank... This Blog presents the actual articles that will help you increase your knowledge on things: Monetize, SEO, How-to, Bloggers, Internet, Software, Tech News.
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    Rignite

  • 5 Social Media Workflows To Keep Your Team On The Ball

    Glen Kosaka
    13 Oct 2014 | 9:12 am
    When you’ve got a lot going on with your social networks and it’s important to coordinate efforts with your team, it helps to document the social media workflow for each critical process. Whether you’re an enterprise team or a marketing agency with many clients, this will help ensure that everyone knows their social media team role and place in the flow. Here are sample social media workflows for five critical social media processes. 1Communicating – Posting and Scheduling Posts This is the most basic but critical process for social media. Creating compelling posts is always a…
  • 10 Reasons Why Your Business Needs a Loyalty Program

    Guest Author
    29 Sep 2014 | 9:05 am
    Today’s guest author is Sherry Hayes-Peirce. Sherry is a former TV Journalist, who now presents workshops and delivers keynotes in the U.S. and Australia on Social Media. She is currently working on a book about how churches can use social media to share the message and engage future generations, she also guest blogs for Rignite and other publications. Many businesses believe the return on loyalty programs is not worth the time or resources necessary to manage it. Well consider this: • It costs a business 6 to 7 times the number of resources to acquire a new customer vs. retaining an…
  • How to Use Social Media In Your Retail Marketing Strategy

    Glen Kosaka
    22 Sep 2014 | 9:10 am
    5 Stones Media is a full-service marketing agency with a number of great clients. They have their hands full juggling many client projects and delivering results for their social media activities. The 5 Stones Media team doesn’t have time to waste on social media activities that aren’t directed to achieving specific goals for their clients. One of their specialties is in managing social media for retail business. Their client Hammond Square, a local shopping center, wanted to incorporate social media into their retail marketing strategy to help drive traffic to the retailers in…
  • Social Media for Restaurants: Easy Restaurant Marketing Ideas From Indulgence Pastry Shop & Cafe

    Glen Kosaka
    15 Sep 2014 | 8:48 am
    As the co-owner of the Indulgence Pastry Shop & Cafe, Executive Pastry Chef Sean Wojtkowski adds a creative flair not only to his creations but also to his social media activities. Sean manages to mix a daily fare of interesting social posts with highly successful restaurant promotion ideas, including giveaways and campaigns on their social networks. These activities keep fans engaged and provide a ‘behind-the-scenes’ look into the cafe. “As a business owner, our biggest social media challenge is to stay committed! We want to stay on top of new ideas to post to drive awareness.”…
  • 3 Examples of Using Social Media For Tourism Marketing

    Glen Kosaka
    8 Sep 2014 | 8:15 am
    When you’ve got a steady stream of promotions for events, attractions, and travel specials to manage, you’ve got to be efficient in your social media tactics. Whether you’re a large city’s visitor bureau, a local hiking and biking trail system, or an independent, eclectic movie theatre, you’ve got to keep a steady drum beat of information, specials, and promotions running. When using social media for tourism marketing, it can be quite a challenge to keep your social media networks active and engaged. How to Use Social Media For Tourism Marketing Efficiently Here’s a few examples…
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    moreFollow Twitter Tips

  • Boost Your Content Marketing Strategy With Social Media

    Laura Kimball
    14 Oct 2014 | 6:50 am
    According to the popular Content Marketing Institute 93% of B2B marketers use content marketing. If you are leveraging Content Marketing to generate traffic you understand there are some challenges. To be successful you must understand the basic principles. Say you make it past the first hurdle and you are creating great content. Give yourself a... Read More ... The post Boost Your Content Marketing Strategy With Social Media appeared first on moreFollow Twitter Tips.
  • 10 Ways to Improve Your Twitter Engagement

    Laura Kimball
    2 Oct 2014 | 5:48 pm
    For those of you who get the benefits of social media and what it can do to drive traffic to your website you have already figured out just how to be follow worthy. For others you may need a little help understanding how the social relationship works, so here are some tips to improve your... Read More ... The post 10 Ways to Improve Your Twitter Engagement appeared first on moreFollow Twitter Tips.
  • Twitter Marketing Secrets For Your Business

    Laura Kimball
    1 Oct 2014 | 1:54 pm
    More and more business are using Twitter to generate traffic and ultimately leads! Twitter can be a great resource to reach your audience. When selecting your social media efforts you should go where your audience is already participating. Check out a few interesting Twitter stats! For instance according to Pew Research 74% of online adults... Read More ... The post Twitter Marketing Secrets For Your Business appeared first on moreFollow Twitter Tips.
  • The Best Social Plugins for WordPress To Get More Traffic!

    Laura Kimball
    18 Sep 2014 | 8:21 pm
    For many of you who rely on WordPress for your Blog or your website there are many great options to make your site more social using the many available plugins. There are several goals when it comes to optimizing your Site if you are heavy into Content Marketing odds are social media is one of... Read More ... The post The Best Social Plugins for WordPress To Get More Traffic! appeared first on moreFollow Twitter Tips.
  • How to Build Your Twitter Audience [Video]

    Laura Kimball
    8 Sep 2014 | 9:48 am
    Twitter can be a very valuable resource for many businesses. To be successful you must have a following! Here are some tips to help you grow and engage with your Twitter Audience. Begin by following the right peeps. This includes a mix of the following categories: The potential client, the influencer, your competition, and a... Read More ... The post How to Build Your Twitter Audience [Video] appeared first on moreFollow Twitter Tips.
 
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    Social Media Monitors

  • New Facebook Feature ‘Safety Check’ Helps Find You During Natural Disasters

    Elli Summers
    21 Oct 2014 | 9:19 pm
    Last week Facebook announced a new feature that lets family and friends know if you’re okay after a disaster has occurred in your area. This feature is called ‘Safety Check,’ and it will help you: o   Let friends and family […]
  • Surprising Social Media Statistics for 2014

    Chelsea Heaney
    19 Oct 2014 | 10:34 pm
    Earlier this year Forrester Consulting was commissioned to find out how the largest companies and corporations in the world are using social media. Forrester surveyed and analyzed 160 marketing professionals at billion-dollar companies in America and Europe. The results are […]
  • What is Uber?

    Chelsea Heaney
    14 Oct 2014 | 7:46 pm
    You may have heard about the new app turning an industry on its head. If not, don’t worry, this article will tell you all you need to know about Uber. Uber is a ridesharing service that initially started in San […]
  • Managing Your Social Media Over The Holiday Period

    Elli Summers
    14 Oct 2014 | 12:03 am
    That time of year is almost upon us again… the Christmas break. When many businesses close down for a few weeks, or run at minimal capacity, while employees take time off to enjoy the holidays with their families, friends, and […]
  • Apple May Unveil New iPad on October 16th

    Chelsea Heaney
    8 Oct 2014 | 8:21 pm
    Apple is all set to unveil what is suspected to be its latest iPad at a meeting on October 16th. The event has been confirmed by the secretive Apple, with invitations being sent out for a press conference at their California […]
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    Social Strategi

  • #SocialNirvana: Hubspot’s Social Audience Insights

    Shilpi Agarwal
    3 Oct 2014 | 7:29 am
    Hubspot and inbound have become synonyms and in many ways, Hubspot has redefined today’s marketing. Since it’s start in 2006, Hubspot has raised over 100 million in funding and is on a mission to make the world more inbound. In a recent report based on a study by Social Media Examiner, Hubspot reveals that 72% of marketers... The post #SocialNirvana: Hubspot’s Social Audience Insights appeared first on Social Strategi.
  • #SocialNirvana: Coca Cola’s Social Audience Insights

    Shilpi Agarwal
    22 Sep 2014 | 10:12 pm
      Brands invest a huge amount of time building their social audiences also known as fan following. But the million dollar question is, once you build these audiences, how do you keep them engaged? Well, there are different engaging techniques from running promotions and contests to creating a community of insiders to soft selling, but in order... The post #SocialNirvana: Coca Cola’s Social Audience Insights appeared first on Social Strategi.
  • Top Mobile-First Social Media Apps [Infographic]

    Shilpi Agarwal
    30 Jun 2014 | 10:44 am
    Mobile app usage continues to surge as desktop usage plateaus. A recent report by comScore shows that many of the well known social networks are seeing far more traffic and time spent through mobile devices than through desktops. This mini Infographic brought to you by the Silicon Valley Data Girl designed using Freepik vector shows... The post Top Mobile-First Social Media Apps [Infographic] appeared first on Social Strategi.
  • Fitness Fanatics versus average Mobile App user

    Shilpi Agarwal
    26 Jun 2014 | 2:45 pm
    A recent study by Flurry about the usage of 6,800 iPhone and iPad apps listed in the health and fitness category on Flurry’s platform shows a 62% usage increase in the last 6 months, as compared to a mere 33% increase in general mobile app usage. What’s more fascinating is that when 6,800 health and fitness apps... The post Fitness Fanatics versus average Mobile App user appeared first on Social Strategi.
  • FIFA World Cup Statistics [Infographic]

    Shilpi Agarwal
    20 Jun 2014 | 3:13 pm
    The FIFA World Cup Championship 2014 in Brazil has the undivided attention of the world. Let’s see some interesting FIFA World Cup Statistics in this Infographic. Most Wins: 5 times FIFA World Cup Champions – Brazil: 1958, 1962, 1970, 1994, 2002 4 times FIFA World Cup Champions - Italy: 1934, 1938, 1982, 2006  3 times FIFA... The post FIFA World Cup Statistics [Infographic] appeared first on Social Strategi.
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    C4 Compete

  • How to add a Facebook ‘like’ box to your WordPress Website

    Chloë ツ
    10 Oct 2014 | 5:13 am
    Do you ‘like’ the idea of growing your Facebook Page straight from your website? Integrating your different marketing communication channels is crucial in growing a loyal community. This includes both your online and offline efforts. Today, we’re going to focus on one small part of that integration by showing you how to add Facebook plugins […]
  • How to Turn Connections into Clients on Twitter [Hangout]

    Chloë ツ
    1 Oct 2014 | 8:16 am
    Twitter is one of the most valuable social networks when it comes to growing your business. Unlike other media platforms, it is truly social. You can connect and engage with almost any user regardless of who they are. Yes, this does include celebrity figures and influences in your field but more importantly it includes your […]
  • 6 Ways You Can Use LinkedIn To Generate A Ton More Business

    Chloë ツ
    24 Sep 2014 | 10:31 am
    Do you use LinkedIn for Business?     LinkedIn is often the forgotten social network. While businesses focus all their effort on Facebook and Twitter, many deem LinkedIn as the professional resume holder that doesn’t do much else. This is False! When used correctly, LinkedIn can be the hidden gem of all social networks especially […]
  • Content Curation Versus Content Aggregation

    Chloë ツ
    17 Sep 2014 | 3:33 pm
    Ever wondered exactly what type of content you should be sharing on social media?     Fact! We now create more content in 48 hours than all of the content created between the beginning of time and 2003*. Mind Blown For business owners, this puts a huge pressure on us to create content as part of […]
  • How To Build A Targeted Following On Twitter in 6 Simple Steps

    Chloë ツ
    1 Sep 2014 | 6:03 am
    Want more Twitter followers?     More followers is a common goal for most of us using social media as a key marketing communication channel for our business.  After all, the best way to generate customer retention and long term strategic growth is to build a targeted community. That is, a targeted community that trusts and believes […]
 
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