Social Media Marketing

  • Most Topular Stories

  • The bottom line on social media ROI

    New Media and Marketing
    29 Jul 2014 | 1:39 pm
    How many articles do we have to read about social media marketing ROI before marketers realize that you can’t measure the ROI on every conversation?  The truth is that many marketers have to justify their budgets because company executives are used to cutting “expenses” to improve bottom line results and because too many agency people and “experts” have over sold social media as a golden path to increased sales. Social media is part of consumer touch points, but ONLY when a consumer has something to ask or bitch about.  The idea that consumers have the time to…
  • 5 Simple Design Tips for Landing Page Optimization

    ZD Design Agency » Blog
    Brendan Steele
    15 Jul 2014 | 2:39 pm
    A landing page is different from other web pages because of one defining factor. It is designed to sell one thing. Whether it’s a product, a subscription, or a free e-book download, the only thing you want the visitor to do is complete the sale. It is important to review and optimize landing page design because the goal is so specific. You want to create a user experience that is fast, easy and guided, like a personal tour. Don’t make your visitors think about what to do, limit their options to one distinct pathway. This will greatly increase your click-through rates and provide a…
  • How to Use Facebook Questions to Engage Your Fans and Friends

    BRM Social Blog
    Carrie Drisko
    18 Jul 2014 | 1:48 am
    Asking your fans about their thoughts on different issues/topics would encourage them to engage with you and it would help increase your fan base. Whether you are a business owner, producer, or an individual, Facebook Questions is a good way to scrutinize the thoughts of your fans and friends regarding with different issues that you are involve. You can also use Facebook Questions to promote a brand or ask some personal questions. You have to make your questions easy to answer yet interesting so a lot will join the discussion. If you have not enough audience to ask, you can use sites like…
  • Get More Traffic By Linking YouTube And Facebook

    Social Media Revolver
    Ken Myers
    19 May 2014 | 4:38 am
    ... Click the above link to read the full article.
  • 4 Ways To Make Readers Come Back For More

    Social Media Revolver
    Kylie Prescott
    24 Jun 2014 | 3:06 am
    ... Click the above link to read the full article.
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  • An Easy Guide to Creating a Presentation in Canva

    Peg Fitzpatrick
    29 Jul 2014 | 5:00 am
    Creating a presentation is a key element for many positions these days whether you’re an executive, speaker, or working in a professional setting. Getting your message across in a concise and visually appealing manner is challenge for many people but it doesn’t need to be. We’ve put together the ultimate guide to creating a presentation in Canva to help you feel confident and make the best impression while communicating successfully. 1 Be consistent Let your audience take in a presentation that’s easy on the eyes and flows from slide to slide. Jarring the presentation…
  • Introducing the Canva Button: Let Your Users Design

    Melanie Perkins
    21 Jul 2014 | 10:59 am
    Every site that allows users to upload content, whether it’s a Web app, e-commerce provider or ad network, wants their users to have beautiful graphics. However until now, it’s almost impossible to create something that looks good without knowing how to use professional design tools. Instead of just offering an ‘Upload’ button and expecting users to figure out the rest, the Canva Button enables a website’s users to easily create graphics without leaving their page. We want this to be accessible to everyone so the Button is free and can be implemented with just a few lines of code.
  • How to Make the Most of your Visual Assets

    Melissa Meggison
    18 Jul 2014 | 12:25 pm
    With the growing popularity of sites like Pinterest, Tumblr and Instagram it’s become pretty obvious – we’re living in a visual age. The beauty of living in a visual age is that every company has visual assets at its disposal. Whether those assets include a beautiful collection of product images, or if the assets don’t go too far beyond a logo file, there’s still plenty that can be done to make the most out of what you’ve got. 1 Optimize for the platform Not all social networks are created equally, which is why it’s so important to optimize your images for each site. And,…
  • Five Tips for Bigger, Better Brainstorming

    Helen Scheuerer
    18 Jul 2014 | 7:10 am
    In today’s fast-paced world of entrepreneurs and tech-savvy marketers, we’re constantly on the lookout for new ways to reinvent ourselves and our brands. Whether you’re after concepts for new content, marketing strategies or a plan for a new small business, brainstorming is a great way to take your ideas and creativity to the next level. Effective brainstorming can increase your business’ productivity, give you a competitive edge, enhance teamwork and ultimately, improve and expand your business as a whole. But running a successful brainstorming session isn’t…
  • How Real Estate Pros Can Create Irresistible Graphics

    Rebekah Radice
    16 Jul 2014 | 5:20 am
    Imagine the unbelievable power of a group of people who do more than just like or plus one your content? Now envision an enthusiastic crowd that seeks out your content and eagerly shares it with their network. That’s what an engaged social media following plus powerful, attention-grabbing graphics can do. Not only can they build brand awareness, but also online influence as you cast your marketing net across a larger audience. The great news? Adding eye-popping images to your unique content has never been easier! Canva, in their commitment to providing a consistent stream of branded…
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    Online PR Company

  • Protected: #Infographics are dead! Long live #video infographics

    16 Jul 2014 | 4:40 am
    There is no excerpt because this is a protected post.
  • Free Shit You Get At A Conference

    8 Jun 2014 | 2:05 am
    I attended the Mumbrella 360 conference in Sydney last week which was insightful, entertaining and very engaging. As well as meeting some really great people, I learnt a lot about the media landscape and witnessed some of the best digital […]
  • Feeling Vivid?

    1 Jun 2014 | 3:00 am
    Vivid is currently taking place in Sydney and it's definitely worth checking out. The event runs from the 23rd of May to the 9th of June and it is a time to witness Sydney lighting up in a way that you have never seen it before.
  • The 2014 FIFA World Cup and Social Noise

    14 May 2014 | 5:39 am
    The 2014 FIFA World Cup takes place in Brazil, kicking off on the 12th of June and football fans are already starting to work out how many days off work they can wangle to watch the games. I’m keen to […]
  • Will Google Make Us Spend More?

    6 May 2014 | 9:57 pm
    Google has come up with a new concept that brings online and offline shopping habits together. Yes that’s right; Google will soon be sending you reminders straight to your phone. So if you have been looking for that perfect pair […]
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    Liz King Events

  • Liz King Named one of Industry’s Top 25

    Liz King
    26 Jul 2014 | 6:46 am
    This year, King, a social media connected event planner and award-winning blogger created PlannerCrawl, an event planner meetup where attendees visit three venues in three hours this year. “We’ve had about 150 independent and corporate planners at the events that are hosted bi-monthly,” says King. Another creation #techsytalk LIVE is a content-rich, interactive learning experience that focuses on educating event planners on technology and how it relates to the industry. Read more.
  • What Holds Us Back: 3 Women Tech Pioneers on How to Take the Reins

    Liz King
    8 Jun 2014 | 2:59 pm
    Why do fewer women make technology a focus of their career than men? Midori Connolly offers one explanation: “It ties into that idea that little girls don’t do math and little girls don’t do science, the message we grew up with.” Read more
  • 20 May 2014 | 3:53 pm

    Liz King
    20 May 2014 | 3:53 pm
    Unless otherwise mentioned the analyses are based on Twitter conversations. The lists are automatically recalculated several times per day. Top Influencers Shows the most influential voices in the debate. Influence is calculated in a manner similar to PageRank. 1. Liz King Read more
  • 20 Must-Read Event Industry Blogs

    Liz King
    5 Apr 2014 | 5:56 pm
    Though we do our fair share of bizzablogging, we still look to other helpful resources to stay on the ball. Event blogs are chock full of goodies to help organizers and attendees get the most out of their conference planning and event going experience. We’ve put together all the must-reads to stay informed and get inspired! 4. Techsytalk- One of our fave event profs is the creator of this awesome blog. Liz King kills it with content that includes great event planning and technology tips and news. They are quick, digestible articles, and always very sharable. We can’t go without our daily…
  • Event Industry Blogs We Read

    Liz King
    19 Mar 2014 | 5:05 pm
    There are great “Event” industry blogs for every kind of person and need and question and perspective out there, but when I read, I look for things that will either teach me something or tell me something that relaxes, focuses and energizes me. Working in the event planning industry for the past decade, I’ve learned that event planning is really about two things. #1 – It’s about having a hands on, can do-attitude to tasks and challenges; simplicity is complex and a beautiful smooth event is about being able to think about even the smallest details and do my homework to make sure…
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    ZD Design Agency » Blog

  • 5 Simple Design Tips for Landing Page Optimization

    Brendan Steele
    15 Jul 2014 | 2:39 pm
    A landing page is different from other web pages because of one defining factor. It is designed to sell one thing. Whether it’s a product, a subscription, or a free e-book download, the only thing you want the visitor to do is complete the sale. It is important to review and optimize landing page design because the goal is so specific. You want to create a user experience that is fast, easy and guided, like a personal tour. Don’t make your visitors think about what to do, limit their options to one distinct pathway. This will greatly increase your click-through rates and provide a…
  • 5 Step Viral Cycle to Promote & Push Any Content

    15 Jul 2014 | 12:40 pm
    Have you ever attended a conference and learned some amazing new tools, tactics, tips and ideas and were excited to get back to the office and share them with your co-workers? Our commander in Chief, Todd Meisler, recently attended Blitz University, which was led by Facebook Guru’s Dennis Yu and Alex Houg. He returned with pages and pages of notes he wanted implemented and tested here at ZD Design. The first task was for Todd to teach me Dennis’ Viral Cycle and implement it in our marketing as well as one of our clients’. The cycle boils down to a 5 Step process and the key…
  • How to Use the New facebook Audience Insights for targeting in the Sporting Goods Industry

    Alexa Williams
    30 Jun 2014 | 2:31 pm
    Have you checked out the new audience insight tool on Facebook? Launched in May of this year, the audience insight tool on Facebook allows you to hone in targeting on business pages through new suggestions based on the information input. Then use this information to guarantee your Facebook ads reaches the right Facebook users. Just head to your Ads Manager and click on Audience Insights to get started. I’m using an example of one of my clients in the sporting goods industry. Norvise, is a premium rotary fly tying vice used by fly fisherman to make flies easier and faster. I’m starting…
  • 7 Things I Re-Learned about Marketing Automation at BlitzMetrics University

    Todd Meisler
    26 Jun 2014 | 10:12 pm
    1. With marketing automation, a simple viral cycle is all you really need. Creating effective methods to implement marketing automation can be as easy as following a simple plan, understanding the possibilities and creating a simple viral cycle. Business owners need to understand this concept as well as how to implement marketing automation in today’s online environment. It’s super important to follow a system that is proven and can give clear results. Create an easy to follow system + consistency = a method to make business marketing work for you and go viral in the process. It…
  • Hubspot – Hug San Diego – SEM San Diego Powerhouse Event!

    Alexa Williams
    25 Jun 2014 | 12:22 pm
    Inbound Marketing? Yes, Inbound Marketing! Hubspot’s Dan Tyre, co-speaker with Dan Zarrella, both with Hubspot recently spoke to a sold out crowd at Karl Strauss Brewery in San Diego on the merits of inbound marketing and how to elevate your social media presence. Hug San Diego partnered up with SEM San Diego to deliver an awesome event with an amazing amount of takeaways for marketers and business owners. Dan Zarella, formally the social media scientist, now the social media diva was on hand for a great 45 minute session with our groups covering what works in social and what…
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    Internet Marketing Consultant - Rana Shahbaz

  • 15 Steps Journey for a Successful Small Business Website Creation

    Rana Shahbaz
    17 Jul 2014 | 2:59 am
    Are you struggling to figure out how to create a successful small business website? Looking for some tips to streamline the process? You’ve come to the right place. You’ll never succeed online if you don’t have a killer small business website. In essence, you need to master how to put together a great website. The good news is it’s not that hard. I’ve figured out how to streamline website creation process. It works so well each time I help any client to create a website here at AM Solutions. My definition of a successful small business website is that help you to grow your…
  • How to Do Keyword Research: 17 Industry Experts Shared Their Methods & Tools

    Rana Shahbaz
    6 Feb 2013 | 3:05 am
    How to Do Keyword Research Do you know how to do keyword research? Are you struggling to get free traffic from search engines? If yes, no proper keyword research could be the fundamental reason. To help you I asked the following question from SEO experts: Q: What is your favorite method and tool to do a keyword research that works?   I hope followings answers will save you great amount of money and time. Don’t forget to share your favorite method of doing keyword research in the comments below.   #1 Matt Beswick Matt is a UK based SEO Consultant who blogs on his personal site and the…
  • 7 WordPress Gurus Revealed Their Best Tip to Handle WordPress Security

    Rana Shahbaz
    29 Nov 2012 | 9:24 am
    7 Tips to Secure WordPress Worried about WordPress security? You must be if you’re really serious about your business. If Chris Brogan found the process of restoring a hacked website really painful, surely it will be a nightmare for you and me. It’s always better to be safe than sorry. To help you to keep your WordPress secure, I asked the following question from WordPress gurus. Q: What is your best tip to secure a WordPress website or blog?   Don’t just read the answers, implement the tips right away. #1 Jesse Petersen  Jesse is a Preferred Genesis WP developer, husband, foster dad,…
  • 15 SEO Experts Shared Their Best Small Business SEO Tip

    Rana Shahbaz
    21 Nov 2012 | 3:54 am
    Are you struggling to get leads from search engines? Want to improve your small business seo? Google considers over 200 factors before ranking any page in the search results. Managing your small business seo along with your other small business duties can be difficult when you have limited resources. In this post I asked the following question from the known SEO experts: Q: Can you please share your best tip for small businesses that are just starting out with SEO? I’m really confident that following answers will help you to save lots of time and money. Don’t forget to add your…
  • 8 Outsourcing Experts Revealed Their Biggest Outsourcing Mistake

    Rana Shahbaz
    8 Nov 2012 | 6:10 am
    Are you outsourcing any tasks? Do you want to improve the results you’re getting? Outsourcing is a popular way of working in today’s global world and it can really impact your business, when you do it right. To help you get better at outsourcing I asked the following question from the experts: Q: Would you like to share your biggest “outsourcing” mistake? I’m so thankful for all the experts who took the time to share their biggest outsourcing mistake. I hope this will help many people who are new to outsourcing or want to improve their results. Enjoy their answers. #1 Steve Chou…
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • The Social Life of Frank & Linh: ComiCon Pros and Cons

    Ken Mueller
    27 Jul 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: ComiCon Pros and Cons appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • Targeting Your Most Relevant Audience on Facebook

    Ken Mueller
    23 Jul 2014 | 2:00 am
    Send to KindleLately as I’m working to promote our business and the events we do, I’ve been playing around a bit with Facebook ads and promoted posts. While I’m not a big fan of paying for advertising on platforms such as this, I do know they can be very effective, especially as you target the right type of people in the right demographics with the right kinds of interest. But even with Facebook ads and promoted posts, there are still a lot of wasted impressions. No matter how much you target, just like on any other form of media, not everyone who sees your ad or content…
  • The Social Life of Frank & Linh: Mockin’ in the Free World

    Ken Mueller
    20 Jul 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Mockin’ in the Free World appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: iRumors

    Ken Mueller
    13 Jul 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: iRumors appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • Your Small Business Online Community is in Flux

    Ken Mueller
    9 Jul 2014 | 2:00 am
    Send to KindleA version of this post originally ran here in 2009. One of the most important thing to remember about your online social media networks and communities is that they aren’t static. They change. Constantly. When we bought our first home (back in Stratford, CT) it was in a neighborhood right on the edge of Bridgeport. When we moved in, we were among the youngest people in the community. Many of our neighbors were older couples who had been there for decades. Over the 13 years we were there, we saw a lot of those older folks moving out. We also saw other major changes. Most of…
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    Social Media Advisors | Social Media Speaker | Custom WordPress Site

  • How NOT To Increase SEO On Your Custom WordPress Site

    Jeremy Blanton
    10 Jul 2014 | 11:32 am
    We all realize by now the huge importance of having a good search engine presence for your Custom WordPress Site and the many benefits it can bring to your business by ranking well.  Normally, when I take on a new client, I try to explain up front to them that there are no magic bullets to getting good rankings, but hard work, dedication to creating good unique content, and some time will bring them the results they want. Unfortunately, not everyone in the world is willing to put in the effort, or give it the time that is needed for the results to come, so they look for shortcuts, quick…
  • Leaving A Life Legacy

    Jeremy Blanton
    14 Apr 2014 | 6:54 am
    As many of you already know, just a few short weeks ago my father passed away.  It was a very sudden event and definitely unexpected.  Amazingly, our family seems to be doing very well coping with the loss.  At his celebration service I spoke last and really struggled for a while with what to say.  It’s hard to put into words what to say about someone you love, care about, and well without them you would never exist.  Finally at around 3:30 AM the day of the service I was awakened from sleep and started to get the words. Friends and family that we talked to the few days leading up…
  • Using Max Buttons In Your Custom WordPress Site

    Jeremy Blanton
    12 Mar 2014 | 2:15 pm
    Each day I speak with potential new clients about their current websites and what can be done to increase the number of leads their sites generate.   As we begin to discuss building their new custom WordPress site, I normally have to have a good thirty minute conversation with them around the importance of having call to actions on their home page, and above the fold.  For example, if you are a real estate agent, the most important thing to have on your home page is the ability for a potential lead to search the current homes for sale in your area.  Therefore, when I visit your site, I…
  • When Social Media Becomes More Than Marketing #ryderthefighter

    Jeremy Blanton
    30 Jan 2014 | 8:06 am
    Today’s post is going to be very different than the normal how to type of post in which I share a strategy on how to improve your social media marketing strategy.  In fact, I’m not even going to talk about strategies or processes at all. Earlier this month I was asked to come to Jacksonville, FL as a social media speaker to participate in a conference with around 500 attendees from the real estate industry.  The conference was amazing, very well organized, tons of great content shared, and a lot of fun seeing old while making new friends.  While the conference and everything…
  • How Much Consideration Goes Into Your Status Updates?

    Jeremy Blanton
    8 Jan 2014 | 1:41 pm
    First, off, Happy New Year!  I know, it’s been a while since I have written new content here.  The past few months have been extremely busy for me with building new custom WordPress sites for clients, speaking engagements, holidays, and moving. While I haven’t had that much time for generating new content, I have however spent a ton of time interacting with others and observing things from a distance across the social networks.  One thing I started to notice over the past few weeks is the way some people share on social networks versus in real life. As I continued watch updates…
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    Social Media Training and Classes Colorado

  • Facebook series Pt. 4: Video and Tagging

    Kelly Mirabella
    25 Jul 2014 | 7:32 am
    In this final video training for this series I will show you the difference between uploading a video and sharing a link to a video hosted elsewhere. We will also explore tagging…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Facebook series Pt. 4: Video and Tagging appeared first on Social Media Training and Classes Colorado.
  • Facebook series pt. 3: Fill it all in – Club Stellar

    Kelly Mirabella
    18 Jul 2014 | 7:29 am
    In this weeks training we will talk about optimizing your page, filling out your about section and posting photos and albums…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Facebook series pt. 3: Fill it all in – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Facebook Pages: Part 2 – Club Stellar

    Kelly Mirabella
    11 Jul 2014 | 8:00 am
    In part 2 of our Facebook business page series I wanted to show you how I create a cover image and add that as well as a profile image to the page…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Facebook Pages: Part 2 – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • How to create a Facebook Page – Club Stellar

    Kelly Mirabella
    4 Jul 2014 | 7:00 am
    Many members of the club have asked for me to do a basic tutorial on how to create a business page. I have decided to take it a step further and not only show you how to create it but also how to make it even better! In this first video in this series I… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post How to create a Facebook Page – Club Stellar appeared first on Social Media Training and Classes Colorado.
  • Organizing Your Facebook Page – Club Stellar

    Kelly Mirabella
    27 Jun 2014 | 8:00 am
    This week I will give you a tour of the new Facebook page layout (as of June 2014). I will also show you how to organize your page and customize your “buttons” and sections.   Also this past week I presented “Facebook Engagement Strategies”. Members can view this webinar below as well as in the… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Organizing Your Facebook Page – Club Stellar appeared first on Social Media Training and…
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  • A statistical case for purging fake Facebook followers

    Jim Dougherty
    30 Jul 2014 | 7:21 am
    Social Media Examiner ran an interesting piece last week discussing how to spot fake Facebook fans (on a Page) and how to purge them from your Pages. It had some really great tips, including how to access a complete list of your fans. The case for going through the elimination process was that Facebook may reduce post reach based upon the quality of your fans. I haven’t heard of this happening, but I don’t think it’s beyond the realm of possibility for Facebook to do. I also don’t think that this is the most compelling reason to purge Facebook followers. I wanted to…
  • Clothes Don’t Make the Man. Not entirely.

    Robin Thornton
    25 Jul 2014 | 8:58 pm
    Your appearance coveys information about you. It communicates in subtle, and not so subtle, ways visual clues to who you are; your background, upbringing, provenance, education and much more. No matter the location, the occasion, the season, time of day and/or weather, your clothing and grooming are providing information about you. The historical precedent In other times the clues, and cues, provided by clothing was much more obvious, staring with cave men where, sporting a cloak made out of bear versus one pieced together from squirrel demonstrated the skill, and perhaps the luck, of the…
  • Seven Lazy Life Hacks

    Greta Boris
    24 Jul 2014 | 6:45 pm
    The lazy days of summer are officially here and I’ve embraced them. Yes, I know sloth is one of the 7 Deadly Sins. In Dante’s Inferno, the slothful are punished in the fifth circle of hell along with the wrathful. They lie beneath the murky waters of the river Styx gurgling in the mud and slime for all eternity. It’s terrible, I understand. But, I’m not talking about that rock-solid-drag-you-to-the-bottom kind of slothfulness. I’m talking about the summer-float-in-my-pool-chair-and-read-a-good-book kind of slothfulness. Most people I know spend their lives running frantically…
  • Breaking away from the social media marketing norm to make an impact

    Maria Florio
    23 Jul 2014 | 8:15 am
    Businesses that understand the multifaceted benefits of social media for marketing and branding are always looking for different ways to make an impact. A strategy is always built with a solid foundation that basis itself on things like your target audience, offering value, building lasting relationships, and consistency. But what does it take to stand out, to touch your community emotionally, and to make your brand stick? As with all topics, there are always numerous opinions in regards. It’s like when you ask someone to define success. You will always get a variation of meanings and you…
  • Understanding Support Versus Tolerance

    Robin Thornton
    26 Jun 2014 | 3:34 am
    Supportive? Or Just Tolerant? I have the impression there is great deal of confusion about what the word “supportive” means, and, what it really means to be supportive. I wonder if, in many people’s minds, support and tolerance are synonyms. As a result, people I know are feeling unhappy, resentful and vaguely disappointed. I say “vaguely” because they suffer from frustration, the cause of which they are unable to pinpoint. They are not exactly sure why they are dissatisfied. In many cases, while they believe they are receiving support, they are actually just being shown tolerance.
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    New Media Rockstars

  • GoPro Epic Roof Jump Will Be Next Big Viral Video

    Jeff Klima
    30 Jul 2014 | 4:15 pm
    Finally, someone from America doing something incredibly ballsy. This video is made by a professional stunt man, Ethan Swanson, filmed out of Chicago, Il. and published to GoPro’s YouTube channel. Need we say, kids, don’t try this at home unless you’re willing to film it for lulz.
  • Dailymotion Increases Viability With New Content From Maker, Epic Meal Time, Complex TV …

    Jeff Klima
    30 Jul 2014 | 3:48 pm
    Apparently the wave of the future is going to be Dailymotion (sorry, Vimeo, you were too artsy and beautiful). AOL, DECA, Epic Meal Time, Bedrocket, Maker Studios, and Whalerock are just a few of the original creators who have recently begun uploading original video content to Dailymotion and more high profile creators are expected to join up in the near future. Also recently landed at the France-based content aggregator is Complex TV, which touts itself as “the largest multiplatform lifestyle destination for young males.” “Our goal at Complex is to bring our premium original…
  • Irish Spiderman Stops Assailant, Gets Arrested [VIDEO]

    Jeff Klima
    30 Jul 2014 | 3:33 pm
    The unknowns vastly outweigh the knowns in this video of a Spiderman street performer tangling with a man in Dublin that is going viral. As the video commentators admit, “It’s not something you see everyday.” We don’t know what started the fight, we don’t know the names of the fighters — but the Irish police blotter says that the two men were both arrested and that one of them is 25 and the other is 39. The non-Spiderman guy looks to be about 25, which means that this Spiderman has made some poor choices in life — more than a few, probably. Whatever happened to cause it,…
  • Hostel Owner to Unhappy Customers on Facebook: ‘You Retards’

    Ali Davis
    30 Jul 2014 | 3:03 pm
    The cardinal rule of customer service: the customer is always right. We at NMR thought that was a pretty #basic concept. Apparently they do things a little differently across the pond, because a hostel owner in Glasgow, Scotland got downright rude to some complaining customers, calling them “retards” via Facebook. Check out a few snippets of the heated battle between customer and owner, after a horrible review was given to the hostel’s accommodations: When UK’s The Daily Record asked him about the exchange, particularly his use of “retard” and “cry-babies,” he said, “I…
  • Wal-Mart Ice Cream Sandwich WILL NOT MELT! [VIDEO]

    Jeff Klima
    30 Jul 2014 | 2:36 pm
    So YouTube is all in a tizzy over this video of a Wal-Mart “Great Value” brand ice cream sandwich that refuses to melt despite being left outside in 80 degree weather for 75 minutes. I might be a little more disgusted had I not had two hotdogs covered in jalapeno jelly (I was out of ketchup) washed down with artificially-flavored strawberry soda for breakfast at 1:30 in the afternoon. See, there is an entire culture of people that this food is made for: disgusting people who need genetically modified crap to address our special, awful diets. I need an ice cream sandwich that can put up…
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    Social Media Online Classes

  • 9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

    Maria Peagler
    23 Jul 2014 | 12:43 pm
    Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same as yours. Big brands can’t outspend you here. It’s a beautiful thing, isn’t it? I’ve developed an infographic outlining 64 Google+ content marketing tactics and pulled out my favorites to increase SEO and traffic to your website: 1. Link Google+ to Your Blog Home…
  • Instagram for Small Business: Three Master Marketers

    Amanda Jensen
    9 Jul 2014 | 3:49 pm
    Editor’s Note:  Amanda Jensen is a summer intern at  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. Since its release in October 2010, Instagram has gained popularity around the world. As of March 2014, there were nearly 200 million monthly active users, and about 13 percent of all internet users around the world were on Instagram. Its simple interface and fun filters make it easy for people to chronicle their lives by sharing photos. While many people have personal profiles on Instagram, it can also be extremely…
  • Meet Benjamin Kepner, Summer Intern

    Benjamin Kepner
    24 Jun 2014 | 4:23 pm
    Hi, I’m Benjamin Kepner – global communicator, international marketer, ramblin man and wanna-be surfer. A Snippet About Me I’m a double major graduate in Marketing & International Business from the University of Georgia. I spent 14 years studying Spanish & another three in Mandarin Chinese, but was unable to find an International Business job. I started my career proving ROI  in social media marketing, blogging, & video instead.  I became a recognized blog author for attending marketing events to connect with leaders in the digital marketing industry. After…
  • 15+ Case Studies Prove Small Business ROCKS Social Media

    Amanda Jensen
    16 Jun 2014 | 7:44 pm
    Editor’s Note:  Amanda Jensen is a summer intern at  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. Photo by Amanda Jensen Dell, Starbucks, and Dunkin’ Donuts use Facebook, Twitter, and Pinterest to promote their brands, and expand knowledge of their products. Small businesses are no different in this respect. Their owners see the benefit of a social media presence, and they want IN! Small brands function differently from a large mega-corporation. This makes it difficult to take the strategies from…
  • Summer Flash Sale — 60% Off Annual Membership

    Maria Peagler
    12 Jun 2014 | 6:01 am
    Click to Get 60% Off Annual Membership➤ Use code SUMMER2014 at checkout Annual Membership is valued at over $8,997.00, including: Everything You Need to Master All Major Social Networks 12-Month Access to Every Class (over 200 lessons) — 24/7 Online Access Entire Bonus Webinar Library Private coaching every month with Maria (never before offered!) Expires at Midnight tonight.  Act Now to Get an Annual Membership for $287 — 60% off the regular member price.
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    The Realtime Report

  • 75% of Apps Are Used At Least Seven Times Per Month

    Adam Moossmann
    29 Jul 2014 | 10:12 am
    As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? According to new data released by mobile marketing firm Swrve, the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of…
  • Social Networking Stats: Facebook Tops 1.32 Billion Monthly Active Users, #RLTM Scoreboard

    Marissa McNaughton
    25 Jul 2014 | 9:07 am
    The #RLTM Scoreboard: Social Networking Stats for the Week Facebook: 1.32 billion monthly active users via Facebook YouTube over 1 billion monthly unique users via YouTube Twitter: 255 million monthly active users via VentureBeat Qzone: 599 million monthly active users via TechCrunch Sina Weibo: over 500 million users via The Next Web Renren: over 170 million users via iResearch iUser Tracker VK: over 230 million registered accounts via VK LinkedIn: 300 million members via LinkedIn Google Plus: 343 million monthly active users via GlobalWebIndex Tumblr: 196 million blogs via Tumblr…
  • Adidas Teams With Champs Sports To Create Instagram Mini Series

    Adam Moossmann
    24 Jul 2014 | 12:22 pm
    Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. #adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period. Episodes will be categorized into four different shows: “Lace Up” will feature professional athletes like DeMarco Murray (Dallas Cowboys) and Robert Griffin III (Washington Redskins) sporting Adidas wear, “Elements of GAME” will star rapper Lil Jon dressed as a high school…
  • Customer Satisfaction: Social Media Websites Rank Among The Worst

    Adam Moossmann
    22 Jul 2014 | 11:23 am
    How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Overall, e-business websites have seen a 2.9% increase in customer satisfaction since 2013, reaching 73.4 on ACSI’s 100-point scale. Social Media The bad news: social media websites rank among the worst-performing companies researched by the ACSI. However, there’s also good news: they have improved…
  • Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

    Marissa McNaughton
    21 Jul 2014 | 5:58 am
    Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S. (Reuters) You can’t use Facebook’s new iPhone app — unless you’re famous – a new iPhone app,…
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    Fire Brand Social Media

  • A Picture is Worth a Thousand Words

    Cynthia Cavoto
    29 Jul 2014 | 6:20 am
    In the digital age, using images are a great way to pull in readers and get your point across effectively. Images are a large part of social media usage, since they increase the user experience. The user experience is what he user sees when they access social media or search for content in search engines. [...]
  • Hashtags are Your Friend, Not Your Enemy

    Cynthia Cavoto
    23 Jul 2014 | 10:07 am
    Hashtags are one of the most recognizable signs in the digital age. Also known as the pound sign, the hashtag is used to highlight a word or phrase on social media as a way to convey an idea or connect with others. The pound sign appears before the writing and when used on social media [...]
  • When In Doubt: Google, Google, Google!

    Cynthia Cavoto
    14 Jul 2014 | 1:10 pm
    © 2005 Tomas de Aquino, Flickr |
  • More Buttons Equals More Sharing

    Cynthia Cavoto
    9 Jul 2014 | 10:26 am
    © 2013 mkhmarketing, Flickr |
  • When it Comes to Social Media, Content is Key

    Cynthia Cavoto
    1 Jul 2014 | 6:01 pm
    Social media is a bit like follow the leader, but it’s also a two-way dialogue. People like what you post and begin to follow your content by commenting or sending a friend request, which begins a digital conversation. You then comment back or at least check out their content. Most content added to social media [...]
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    Jackson Marketing Services

  • Is a Company Facebook Page Enough?

    29 Jul 2014 | 6:46 am
    Many companies, especially small businesses, have relied upon Facebook as their “website.” For some businesses this may be OK; however, for most it’s just not enough exposure. Facebook will help your Source: Check out my latest blog post on LinkedIn whether a company Facebook page is enough.  What do you think?
  • How to: Nail the PowerPoint Presentation and Wow Clients – Rabid Office Monkey for Business

    Stacy Jackson
    28 Jul 2014 | 8:39 am
    We all know what it’s like sitting through a lackluster presentation, it can leave you bored, unimpressed and in too many cases asleep. On the flip side, a professional, engaging, interactive presentation can make you feel energised and wanting more. If you’re looking to wow potential clients by showing them everything your company is capable … Source: You’ve suffered it before — Death by PowerPoint. You have probably even wondered/worried that you may be a perpetrator of such presentations.  Check out this post from Clancy Clarke of DesignCrowd to…
  • Stop “Leveraging Core Competencies”

    Stacy Jackson
    22 Jul 2014 | 12:40 pm
    Write for Your Audience, Not Your Ego If you’ve been following Weird Al lately, you know he has been on a whirlwind of video releases over the past eight days. The last of the series, Mission Statement, is definitely funny. It’s also a great reminder of what not to do in your content marketing efforts.  Watch the video below . . . . Do you have any mumbo jumbo on your website or collateral about world class technologies and leveraging core competencies? How about creating client centric solutions and finding synergies? There is nothing inherently wrong with any of these words…
  • Telling Great Stories is Part of Great Marketing

    Stacy Jackson
    20 Jul 2014 | 7:48 pm
    Think about some of your favorite commercials or websites. I bet one thing they have in common is that they relay a story. There’s a plot, characters, and a climax. It’s so brief in commercials that Source: Is the art of storytelling something you value in your content marketing? Maybe you think you are in a “boring” industry or that B2B is no place for “stories.” Not so! People love great stories. What better way to frame the value of your product or service offering than with a good story. Check out my post on LinkedIn to learn more about…
  • 3 Overhyped Marketing Trends

    Stacy Jackson
    10 Jul 2014 | 8:44 am
    Social media, mobile apps, and the cloud as marketing strategies has reached fever pitch. Here’s how to separate the hype from reality. Source: It may sound odd for a digital marketer to agree with this article, but I do — especially with regard to the point that social media marketing has been overhyped to the point where it has created overblown expectations. It’s easy to become infatuated social media marketing and with the dubious belief that it is “free marketing.” As with most things in life, it is not free. You are spending something…
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    Nischala’s Space, Thoughts, Expressions…

  • T for Thought Leadership..

    31 Jul 2014 | 2:30 am
    There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive. My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?” With time and…
  • Being among Twitterati – What it takes and what it means?

    24 Jul 2014 | 2:30 am
    First the good news.. The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included…
  • How to be the most organized person in this world?

    10 Jul 2014 | 2:30 am
    So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to…
  • Why entrepreneurship? – 36 Reasons I discovered

    26 Jun 2014 | 2:30 am
    The decision or choice to be an entrepreneur is no easy one (usually).. – whether you are a new kid on the block or you’ve had a corporate career for some (or large) part of your life.And yet, I increasingly read see and hear of so many people taking the deep plunge into entrepreneurship.. I always wondered “Why entrepreneurship?“…And I discovered 36 compelling reasons (1) To create something new / unique / innovative (2) To have a fair chance to make money that a corporate job can probably never really pay you (3) To fell the thrill / high of building a new…
  • Colors, Marketing and Colorful Marketing

    19 Jun 2014 | 6:46 pm
    This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by.  The one point which was much debated and discussed was COLORS!! I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you.. So on my (delayed)…
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    Peg Fitzpatrick

  • Quick Tips for Great Social Media Graphics

    Peg Fitzpatrick
    13 Jul 2014 | 3:58 am
    Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Google+ to tweeting an image the message is the same: visuals are the key! If you write great content, you should share it with an image. You can’t be guaranteed a share if an image doesn’t pull through on the Pin it button or onto Facebook or Google+. Help people help you by providing an image that they can share. If people can look like a rockstar sharing your content, it’s a win! The secret to my…
  • Boost your Blog IQ by Repurposing Content

    Peg Fitzpatrick
    23 Jun 2014 | 6:00 am
    One of the greatest challenges for bloggers is content creation. The second greatest challenge is what happens after that content is created. While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, hit publish, share it across one or two social networks and call it a day. You might wonder why anyone would take the time to write an article simply to let it gather dust? Mainly because they don’t know what to do with it or how to get that content in front of as many people as possible. The answer? Repurpose your content by putting a new…
  • How to Maximize Content with Visual Marketing

    Peg Fitzpatrick
    8 Jun 2014 | 12:00 pm
    The world of social media gets bigger each day as thousands of people join, millions of people post on hundreds of social media platforms, and who knows how many blog posts are published. It’s a big, big world of images, text, and ideas. The first and most important question is what to post. The answer is high-quality content which expresses your ideas effectively and reaches your goals. The second question is how to share your content so people find it and share it themselves. Creating the perfect social media post maximizes your great content by reaching more people. Using graphics…
  • How to Create the Perfect Social Media Post

    Peg Fitzpatrick
    26 May 2014 | 6:00 am
    Taking the time and effort to create the perfect social media post has never been more important. All social media platforms are swamped with content – both good and bad. After you’ve taken the time to create great content or curated something to share, you need to present it in the smartest possible way. “Content is currency — something we trade for our audience’s attention.” Frank Strong I think that social media is the new television and that you need to be entertaining and informative with your social media. You’ve worked hard to build your content…
  • How to Build Thought Leadership with LinkedIn

    Peg Fitzpatrick
    19 May 2014 | 6:00 am
    Thought leadership is a tricky phrase. In this instance, I’m using it to discuss building your professional reputation in a certain area of expertise much like your Google Authorship. Repetition of discussion in a certain area builds trust, your knowledge base, and people will look to you for answers with time. With over 300 million members, LinkedIn is a powerhouse of professional connections. LinkedIn has been quietly adding features to its site and although tiny tweaks have been popping up over the past year, it seems that LinkedIn is primed to be the next overnight success. While…
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    Digital Marketing Solutions

  • SEO – Let’s Cut Through the Fog

    Ron VanPeursem
    4 Jul 2014 | 9:20 am
    What do we mean by “SEO”? Yeah, sure, you could say “Search Engine Optimization”, but that’s just because you’re trying to be funny. In the real world, if we ask people to define or explain SEO, we’d get as many different descriptions as we’d have writers. Let’s try to cut through the fog a bit. SEO: Is it dead, or just transformed? Want to have some fun? Just google “SEO is Dead”, and see what you get. The really funny thing about it, is that you’ll find half of the posts are by people who are actually SERIOUS when…
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  • Coffee Shops or Social Media

    22 Jul 2014 | 9:27 am
    I am a huge advocate of social media.  That is stating the obvious, since it is how I make a living. While saying that, I need to say it is not the only tool you should use to market your … Continue reading → The post Coffee Shops or Social Media appeared first on Time2Mrkt.
  • You need endorsements AND recommendations

    10 Jun 2014 | 6:15 am
    Endorsements vs. Recommendations In September of 2013, I wrote an article about endorsements and recommendations. Since that time, LinkedIn has does some remodeling and the part of the article that addressed product recommendations is no defunct. Let’s revisit endorsements and recommendations. … Continue reading → The post You need endorsements AND recommendations appeared first on Time2Mrkt.
  • Turn Bad Reviews into Good

    20 May 2014 | 1:29 pm
    In a recent article from, I read how negative reviews can become a positive. Turn those Bad Reviews into Good Customer Service Here is what I see: How many of you have ever applied for a job that you … Continue reading → The post Turn Bad Reviews into Good appeared first on Time2Mrkt.
  • B2B vs B2C – Enews

    13 May 2014 | 11:57 am
    B2B vs B2C – Enews marketing Last in our series of articles on social marketing for B2B vs. B2C is Enews. People who purchase smart phones have a variety of reasons why they buy a smartphone but the important one … Continue reading → The post B2B vs B2C – Enews appeared first on Time2Mrkt.
  • B2B vs B2C – Location Sites

    6 May 2014 | 1:52 pm
    B2B vs B2C – Location Sites As we near the end of this series of articles, our topic of this post is B2B vs B2C – Location Sites.  This area of social marketing may not be 100% social media, but … Continue reading → The post B2B vs B2C – Location Sites appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • The Power of Your Business Blog Platform

    Tamyka Washington
    29 Jul 2014 | 11:04 am
    Do you want to grow your business online? Do you want to build your brand and get noticed? Do you want to blog for business? If you’ve been wondering why you need a blog to expand your business online, why it’s important, or what business tools you need to establish yourself online…watch the video.   Ready to learn how to get started blogging for business? Click Here to get more information. Also, check out these helpful Business Blogging topics and learn more on why you should be blogging to grow your business.         You May Also Like:Branding And…
  • Learn To Leverage: How To Develop A Successful Virtual Business

    Tamyka Washington
    24 Jul 2014 | 9:00 am
    FREE Training Webinar July 24th @ 9PM EST Replay Now Available Are you ready to learn how to leverage the internet and develop a successful virtual business? This is the training you do not want to miss! Join the Ladies Who Leverage, Stevii A Mills, Laticia Nicole, and Tamyka Washington, as we show you how to create a stellar virtual business! You will discover how to develop a system that works for you, how to use the right words in your marketing and the best way for you to share your message to connect with your audience.         The post Learn To Leverage: How To…
  • What Busy Entrepreneurs Focus On To Get Things Done

    Tamyka Washington
    18 Jul 2014 | 12:28 pm
    When most people think of an entrepreneur, they automatically assume that we don’t do much with our days. Unlike the rest of society, we supposedly have lots of extra time on our hands because we don’t have to work so hard… YEA, RIGHT! I actually believe we work harder than everyone else because we have to manage EVERY role in our business, not just show up and perform one particular task (that’s a post for another day.) Despite what regular folks think, entrepreneurs are actually, very busy people. Most are building their dream alongside a day job, going to school,…
  • How To Track Clicks On Links In WordPress

    Tamyka Washington
    16 Jul 2014 | 11:01 am
    How To Track Clicks on Links using Pretty Link in WordPress Here is a simple way to track clicks on any of the links you use online using the WordPress plugin, Pretty Link. Download Pretty Link plugin. 1. You can install Pretty Link from the plugin area in WordPress by simply clicking on the ‘Add New’ option and search for Pretty Link. Or, you can also download it for the directory here. 2. Once installed, you can create a link with your own custom codes, create groups and track hits. 3. Use your Pretty Link to mask affiliate links or other long urls when using social media sites…
  • How To Create A Sales Funnel

    Tamyka Washington
    9 Jul 2014 | 12:16 am
    Do you want to know how to create a sales funnel? Ever wonder what exactly goes on behind the capture page? If you are running a business online, chances are you’ve heard of a sales funnel. It’s the part of a marketing system that converts the leads that come in, into sales and signups. Anyone who is marketing on the internet, knows the value of having a system because it’s what allows a business owner the ability to create automated income and save them time. A sales funnel is how you have the freedom to sell your products and services 24/7, while you live your life! Watch…
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    Frederic Gonzalo

  • How Visit Philly crowdsources its next ad campaign

    Frederic Gonzalo
    24 Jul 2014 | 7:52 am
    In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role: they represent various stakeholders, from hotels to restaurants, transportation, attractions, festival and events, even tour operators and travel agencies. Often, smaller players don’t have the necessary budgets – and fire power that goes with it – and know-how to actively engage in various media, including in the digital world. Thus, destination marketing organizations (DMO) fill in this crucial role…
  • Best Practices in Travel: Email Marketing

    Frederic Gonzalo
    12 Jul 2014 | 9:02 pm
    This is the ninth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on Email marketing! In the digital landscape, the buzz is often about newer bells and whistles, such as up and coming social networks or sharing platforms empowering customers to bypass traditional channels. In this day and age, email is perhaps considered as the grand-daddy of digital communications, yet its efficiency remains second to none. One example? Facebook pages now reach on average 6% of their fan base, with engagement rates that hover between 1-2%. No matter how big…
  • Best Practices in Travel Marketing: Blogging

    Frederic Gonzalo
    6 Jul 2014 | 6:05 am
    This is the eighth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on Blogging! According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 68% of marketers identified blogging as the most important area to increase usage this year, topping YouTube (67%), Twitter (67%), LinkedIn (64%) and Facebook (64%). Blogging is also one of the rare tools that best serves both B2B and B2C purposes, as it is core to any content marketing strategy. Read also: How to apply content marketing in hospitality In the travel and…
  • Best Practices in Travel: Online Reputation

    Frederic Gonzalo
    25 Jun 2014 | 7:02 am
    This is the seventh in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on Online Reputation Management (ORM)! Within the travel decision-making process, parents, friends and colleagues still play a role at the “inspiration” level when thinking about an upcoming destination. But once the customer moves down the decision-making funnel, at the “planning”, “comparing” and “transaction” stages, various recent studies have shown that review sites have the most influence. It’s no wonder, then, that…
  • Social Media Best Practices in Travel: Facebook

    Frederic Gonzalo
    15 Jun 2014 | 11:44 am
    This is the sixth in a series of “Social Media Best Practices in Travel” posts to be published on this blog. Today, we focus on Facebook! Despite of the controversy around tweaks and changes in its newsfeed algorithm, there is no doubt that Facebook remains the king of the social media sphere. And while teenagers are less active and/or flocking to other trendier mobile platforms, the fact remains that Facebook is still growing in the US and globally, across all age demographics above 25. Consider as well some of these impressive stats & facts regarding Facebook: Travel is the most…
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    Kyle Communications

  • Crisis Communications at IU

    Kyle Elyse Niederpruem
    29 Jul 2014 | 8:55 am
    When you’re as big as Big Red (aka Indiana University), there’s limited worrying about brand recognition. But crisis communications? That’s another matter. Indiana University’s Mark Land spoke at the Hoosier PRSA luncheon recently in a brief give-and-take with Inside Indiana Business Host Gerry Dick about the challenge of every day and crisis communications for a Big Ten university. Land, who is the associate vice president of public affairs and government relations, spoke frankly about university communications – sometimes a very cumbersome boat to steer in choppy waters. Here are…
  • The Social Media Story of “Chef”

    Kyle Elyse Niederpruem
    20 Jun 2014 | 12:54 pm
    If you haven’t seen “Chef,” the movie, it will be a flick frozen in time for how Twitter works (right now). Jon Favreau’s up and downs as a chef gone viral with a critic rant is pretty spot on. Now, whether a food truck traveling cross country can actually claim a following via a tech savvy 10-year-old using Vines and GPS to create a social media story is another matter. But in the way of the social media story as it happens today, it all seems very plausible. “Chef” is a summer feel good movie with today’s modern twist inserted. A chef that’s sublimated his creativity in the…
  • Most Clicked News Stories

    Kyle Elyse Niederpruem
    7 Apr 2014 | 3:53 pm
    Survival of the Most Clicked Reality TV has set a funny tone across the globe for survival of the most talented, most skinny, most bitchy, most addicted, most pregnant, most Amish, most mean and more. In journalism, it’s a sad state of affairs that clicks are winning the war in wooing readers in a similar way. Most clicked news stories are now part of the survival series. In our short attention span world, we must be captured and entertained. Then, we click. And those clicks are driving media outlets as they make decisions about news coverage – and how long that news coverage drones on…
  • Media Wrongs: Asking for a Correction

    Kyle Elyse Niederpruem
    3 Mar 2014 | 12:20 pm
    Asking for a correction from a reporter who gets it wrong can be a tough assignment. With the nature of online information and clicks driving the nation’s conversation, it must be done. Here’s advice on how to ask and receive a correction  – and what to expect in the war of facts. 1. Make sure your facts are correct. There’s nothing worse than bringing an error to light if you’re even a tad off the mark. Keep emotion and tone out of the request. Even if people are upset by an error, 99.9 percent of errors are made without intent. Intent, of course, triggers…
  • February Kicks off Local TV Sweeps

    Kyle Elyse Niederpruem
    6 Jan 2014 | 4:38 pm
    Local TV sweeps are the few months of the year in TV land when broadcast segments kick into high gear with investigative pieces and consumer segments that are intensely promoted and aggressively marketed by local television outlets. And sweeps start in February. So what’s the fuss? We asked an industry insider and former news director with 23 years of experience in the Indianapolis market to share his take on sweeps. Kevin Finch knows more about local sweeps, and the stories that were generated during those competitive months, than most. He held key positions at three of the four Indy TV…
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    Brand Meets Blog

  • Grace from With Some Grace talks about Working With Brands on her blog

    Louisa Claire
    31 Jul 2014 | 1:30 am
    Today we welcome Grace from With Some Grace to the blog, as we continue to hear straight from bloggers about their experience working with brands. For those of you wondering how smaller bloggers get started and what to look out for Grace has some great insights from her early days! Why did you decide to start working with brands on your blog? To be honest, I initially decided not to work with brands when I first started blogging because I was wary of “selling out”. Most importantly, I wanted to focus on my content; spend time figuring out what I wanted from my blog but to also build a…
  • Melissa from Suger Coat It talks Working With Brands

    Louisa Claire
    29 Jul 2014 | 6:10 pm
    Melissa from Suger Coat It is a blogger I really admire; she’s quietly going on doing her thing and building a beautiful community along the way. As a blogger with quite a niche angle (plus size fashion) that sits withing a broader lifestyle category it was great to talk with her about how that has worked with partnering with brands – particularly how her community have resp0nded and indeed, embraced, this side of her blog. Without further adieu, I bring you Melissa….   Why did you decide to start working with brands on your blog? Quite early on for most bloggers I…
  • Chantelle Ellem from Fat Mum Slim talks about Working With Brands

    Louisa Claire
    28 Jul 2014 | 5:45 pm
    Today we continue our series talking with a host of fabulous bloggers about how they work with brands and I am thrilled to have Chantelle Ellem from Fat Mum Slim sharing her journey and wisdom with us. Chantelle is a true blogging pioneer and online innovator having run her successful blog for over 7 years, she also began the Photo A Day series on Instagram in January 2012 which has since seen 14.5 million photos shared (you can follow it via #fmsphotoaday). Last month she released her first (and fabulous) app, Little Moments and through it all maintains her commitment to cultivating…
  • Nicole Avery from Planning With Kids talks about Working With Brands

    Louisa Claire
    28 Jul 2014 | 1:45 am
    Today launches a new series on the blog where we will go behind the scenes with some of the best names in blogging to find out their thoughts about how brands and bloggers can work together and hear about their experiences of working with brands on their own blogs. We’re kick-starting this series with none other than amazing blogger Nicole Avery herself. Nicole is an accomplished blogger, published author and mum to five children and is currently represented by Agents of Influence, Australia’s first Native Advertising Agency. Yes, she’s all kinds of amazing! I am so…
  • Blogfluence Hacking – An influence hack to help you turn your vision into reader action

    Louisa Claire
    3 Apr 2014 | 2:17 pm
    How do you make sure that your blog becomes a place your readers can’t help but return to everyday? How do you build true community and a tribe of people who support and are supported in their passions and purpose through your blog? Do you ever think about these things? They are the questions we hear regularly and I think it’s wonderful when bloggers have this desire to make a transformational impact on the world – be it to a small handful of people or on a large scale. I believe that one of the keys is building trust and establishing yourself as a person who is going to…
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    Social Media in Asia

  • Hello world!

    Jonha Revesencio
    20 Jul 2014 | 9:53 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Third Team Media

  • What you need to know about Internet of Everything in the Philippines

    Nancy Cudis
    20 Jul 2014 | 6:00 pm
    As people has grown more and more connected to the Internet every day, local telecommunications giant SMART Communications believes that it will not take long before the dawn of Internet of Everything (IOE) becomes the single point of transaction for most Filipinos in the near future. IOE, said SMART Head for Enterprise Business John Eric Alviz, is when the process is put into place to bridge the gap among people, things and machines. Alviz was among the presenters of the ICT/BPO Conference held in Cebu as part of the Cebu Business Month Celebration in June. As a call to action, Alviz said…
  • MyAPPetite: A quick and easy restaurant reservation app at your fingertips

    Nancy Cudis
    6 Jul 2014 | 6:00 pm
    Technology is fundamentally improving, if not changing, the way many food businesses in Cebu are operating. Restaurant owners, inevitably have to face the fact that location and quality of food are not the only things that matter to their clients, especially the young ones perpetually holding their mobile phones wherever they go. Nowadays, owners have to realize that delivery of customer service does not start at the moment a customer steps into the restaurant’s intricately-carved door; it starts when they are attached to their glowing tablets or smartphones, downloading mobile…
  • How to use social media for business decisions

    Nancy Cudis
    8 Jun 2014 | 6:00 pm
    Can there really be a surprise free future? This was one of the questions that Donald Lim, Chief Digital Lead of ABS-CBN, wished to address during his presentation in the Cebu ICT/BPM Conference 2014. Addressing a crowd of the great divide, each also has to identify if one is a digital immigrant or digital native. Lim, who has worked with multinational advertising agencies in the past and recently joined the network giant, considers social media trending watch and social listening as part of his daily office routine to come up with business decisions in pushing for the network’s celebrity…
  • The Opportunities of Social Media for Utilities

    Nancy Cudis
    26 May 2014 | 6:00 pm
    With more people turning to social media for real-time updates that are relevant to them, the opportunities of social media for utilities like the Visayan Electric Company (VECO) are plenty. Before, customers receive updates through bill inserts. Now, with Facebook becoming one of the leading communication tools for utilities, companies can interact with their customers with less cost and more efficiency. In fact, a survey by Pike Research estimates that 57 million people used social media in 2011 to engage with utilities, and by 2017, they estimate the number will rise to 624 million. The…
  • Third Team Media, a Social Media Agency in Cebu, Winner at the first annual Asia-Pacific Stevie(R) Awards

    Fleire Castro of Third Team Media
    24 May 2014 | 9:26 am
    Third Team Media (TTM), a startup social media and digital agency in Cebu, has won a Silver Stevie® Award in the Services Company of the Year category in the first annual Asia-Pacific Stevie Awards today. Other awardees from the Philippines are network giant ABS-CBN, health publishing company Medical Observer Philippines, real estate company Robinsons Land Corporation, and global call center and IT outsourcing company Telus International Philippines. We think this is very relevant for tech news since it highlights the emerging importance of tech and social media in business in the Philippine…
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    Gigya's Blog

  • Customer Spotlight: DICK’S Sporting Goods Partners with Gigya to Increase Holiday Sales

    Rachel Serpa
    30 Jul 2014 | 8:51 am
    Founded in 1948, DICK’S Sporting Goods is a leading sports and fitness specialty omni-channel retailer that focuses on helping and inspiring customers to achieve their personal bests through quality products and knowledgeable service. Challenge: Connecting Consumers Across Channels and Devices The holiday season inspired DICK’S Sporting Goods to create a more personal, omni-channel shopping experience to boost referral traffic and drive shopping cart conversions. With the holidays fast approaching, DICK’S Sporting Goods called upon Gigya to help build this cross-channel experience as…
  • Is Your Marketing Outdated? Here are 3 Steps to Get You Up to Speed

    Alex Elron
    29 Jul 2014 | 8:02 am
    Traditional marketing tactics are ready for an update. While brands today are sinking huge sums of money and resources into mass, impersonal messaging in the form of TV commercials and celebrity endorsements, consumers are feeling more disconnected than ever from companies trying to win them over with the same old marketing tactics. For example, a recent market research study from Nielsen found that consumer confidence in television and magazine ads fell by 24 and 20 percent, respectively, between 2009 and 2011 alone. Another found that while only 3% of consumers would be willing to pay more…
  • 3 Ways User-Generated Content Benefits Brands and Consumers

    Alex Nunez
    28 Jul 2014 | 8:04 am
    Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of their continuously connected peers with a single tweet or review. For brands looking to enrich the customer experience, tapping into consumer opinion and creating opportunities for dialogue becomes a necessity. Here are three reasons why learning to listen is good for your brand and customers. 1. User-generated content (UGC) creates engaging site experiences Whether it’s through status updates,…
  • Why Your Customers Don’t Trust You Anymore, and How to Win Them Back

    Alex Elron
    24 Jul 2014 | 8:07 am
    A recent report from Radius Global Market Research provides valuable insight into how much faith consumers have in the state of current online security. In short, the answer is that they have very little, and that’s a problem. The study, which surveyed customers who regularly use computers, tablets, and mobile phones to access the web, suggested that consumers have become more wary of doling out personal information online out of fear that companies are using and storing it irresponsibly. These fears, in large part, are in response to a number of recent high-profile gaffes. Barclays, for…
  • Canvas Fingerprinting: Bad for Your Users and Bad for Your Business

    Emma Tzeng
    23 Jul 2014 | 7:41 am
    A new breed of tracking technology called canvas fingerprinting seeks to replace traditional web browser cookies in a totally invasive, sneaky way. In essence, canvas fingerprinting tells a user’s web browser to draw a hidden image of the user, which it then attaches a number identifier to. As the user goes from website to website, canvas fingerprints construct profiles on these users based on their viewing and browsing histories. Sound like a serious invasion of privacy? We agree. Here’s what your business needs to know about canvas fingerprinting, along with some tips how to get better…
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    BRM Social Blog

  • How to Use Facebook Questions to Engage Your Fans and Friends

    Carrie Drisko
    18 Jul 2014 | 1:48 am
    Asking your fans about their thoughts on different issues/topics would encourage them to engage with you and it would help increase your fan base. Whether you are a business owner, producer, or an individual, Facebook Questions is a good way to scrutinize the thoughts of your fans and friends regarding with different issues that you are involve. You can also use Facebook Questions to promote a brand or ask some personal questions. You have to make your questions easy to answer yet interesting so a lot will join the discussion. If you have not enough audience to ask, you can use sites like…
  • BRM weekly deals are here! Open up to see what’s on sale

    Carrie Drisko
    9 Jul 2014 | 6:25 pm
    Greetings BRMers! Are you ready for our special deal this week? Due to insistent public demand, we came up with something for everyone this week. Choose ANY SERVICE and we will DOUBLE your order. Extreme, right? We believe in the saying, actions speak louder than words. Check out the deal now. Hurry up and choose your deal! The clock will be ticking until next week. Cheer!   The post BRM weekly deals are here! Open up to see what’s on sale appeared first on BRM Social Blog.
  • The Social Media Power: How to Use it for your Business

    Carrie Drisko
    4 Jul 2014 | 12:30 am
    After so many years of having social media available for us, many people has started to get tired of it and use it in a very robotic way – login, promote content, logout. Social media has become a mundane activity for us, to the point that we have forgotten the power of social media and how we can use it as an advantage for our business. One of the key things that we have forgotten is that the social media is our ultimate source of information. There is so much information in there that our head could explode from all of it. And there are plenty of social media sites! So why don’t…
  • Fun Day with Brazil’s Genipabu Sand Dunes

    Carrie Drisko
    26 Jun 2014 | 11:18 pm
      Fascination with sand dunes attract tourist all over the world. A visit to the breathtaking sand dunes of the Brazilian beach of Genipabu will surely turn into a wonderful vacation. Grab your chance to sandboard and explore those sandy slopes. Zigzagging through sand will surely turn into a thrilling and magnificent ride. Horseback riding is fun but camelback riding is something different and fun. Treat yourself to a fund ay with camels. Anamaria Pirea (@smochinaverde), a Romanian Instagrammer and teacher, shares how varied the landscape in Romania is. It’s nothing she has ever seen…
  • Happy 9th to YouTube

    Carrie Drisko
    25 Jun 2014 | 7:06 pm
      YouTube happens to be the biggest video-hosting platform worldwide. Tracing back history which was about 9 years ago, video sharing was something new and hot then. Well, it still is up to this day. You will find a huge variety of videos including animals performing tricks, TV show clippings, documentaries, art techniques, house cleaning tips and a lot more. But one aspect that stands out is how music adds power and twist to every video. This is not entirely new to us, with the success of Disney movies, there’s absolutely no doubt that music can make a YouTube video goes viral. Music…
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    New Media and Marketing

  • The bottom line on social media ROI

    29 Jul 2014 | 1:39 pm
    How many articles do we have to read about social media marketing ROI before marketers realize that you can’t measure the ROI on every conversation?  The truth is that many marketers have to justify their budgets because company executives are used to cutting “expenses” to improve bottom line results and because too many agency people and “experts” have over sold social media as a golden path to increased sales. Social media is part of consumer touch points, but ONLY when a consumer has something to ask or bitch about.  The idea that consumers have the time to…
  • The worst kept secret in social media marketing

    27 Jul 2014 | 9:14 pm
    Shhhh  It’s a secret that only a few of us know about.  What is it  It’s that most consumers do not want to be friends with a brand. That’s right. You see today there are very view iconic brands that people love to say “I’m a fan” and even though they purchase your product they will drop you like a bad habit if you don’t give them a reason to continue to purchase your brand beyond the product itself. Why do consumers friend brands via social media  eMarketer says it’s because they want discounts and promotions but most brand people actually…
  • Top content? Discounts

    24 Jul 2014 | 4:17 am
    Content, we all say that content is king, but do consumers really have the time to read all that content? Not according to a new survey from FleishmanHillard. The big takeaway here seems to be that coupons (76%) and promotions (59%) still rank highly in the hierarchy of information a company can provide.   According to these consumers anyway, whether a post is paid for doesn’t matter — at least not to 80 percent of them — who rated sponsored content as either more valuable or no more or less valuable than content that isn’t paid for.  The big takeaway here not shockingly is that…
  • Why Facebook is Crucial for E-Commerce Companies

    22 Jul 2014 | 4:33 am
    There is a lot of chatter how social media is no longer a wise decision for businesses to partake in. Some Brands dedicate a lot of time to social media but the return on investment just isn’t there. This certainly holds true for many B2B type businesses, but it is not the case when it comes to e-Commerce companies. Leo Burnett, the famous advertising executive, had a famous quote about getting recognized. “If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” If you…
  • The value of a great user experience

    21 Jul 2014 | 12:28 am
    Great online brands combine ongoing testing, feedback and improvement cycles into their daily practices and invest in listening, learning and modifying the user experience to create positive returns in revenue and loyalty. This means user experience is not just a practice or a process—it is a philosophy. The user experience should be: Comfortable Intuitive Consistent Easy to understand and relate to vistors needs Marry brand objectives with user needs and wants The user experience for your website should be foremost when both designing and optimizing your website.  There is no…
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    Modern-Day Cicero

  • Engaged Twitter Users can boost TV Ratings

    Nick Cicero
    30 Jul 2014 | 5:42 pm
    Twitter has been a serious catalyst for the advancement of television in the past few years. We have real-time social conversations about our favorite TV shows with friends and complete strangers more than ever before. And while we’re clearly able to see the rise of Social TV with the infiltration of social into the broadcast experience through hashtags, socially curated experiences and onscreen visualizations, there has never been a real statistical correlation between Ratings and Tweets. Data from Nielsen confirms what most of us already knew, a higher volume of Tweets has a general…
  • Get a Free Smoothie from 16 Handles

    Nick Cicero
    21 Jul 2014 | 9:44 am
    UPDATE: As of 3:00pm all the free smoothie coupons have been claimed. Thanks all and enjoy the treats! Good afternoon everyone! You may have read my post on Social Fresh about the first branded Snapchat promotion that the good folks from 16 Handles put together last year. In case you missed it, the brand created an account “Love16Handles” and was encouraging users to participate by visiting select locations at certain times and snapchatting photos of their friends enjoying the frozen yogurt. Well the team at 16 Handles reached out to me this week to say thanks again for covering…
  • Why Marco Arment Built A Podcast App

    Nick Cicero
    20 Jul 2014 | 11:04 am
    Originally posted on TechCrunch: Developer Marco Arment isn’t exactly a household name, but that could depend on your household. As a frequent podcaster and writer, he’s taken on a somewhat polarizing role as a commentator on the Apple developer ecosystem. As a developer, he was Tumblr’s first employee and went on to create the still popular Instapaper (now owned by Betaworks) and iPad periodical The Magazine (now owned and operated by Glenn Fleishmann). After Tumblr’s sale to Yahoo, Arment went on to shed his other holdings and become an ironically-self-labeled ‘analyst’. His…
  • Federal Student Aid Makes Fun of Poor People on Twitter

    Nick Cicero
    24 Jun 2014 | 8:01 pm
    So FAFSA used a meme from the movie Bridesmaids in a tweet basically saying if you’re poor make sure you fill out our FAFSA form! I’m just going to leave this here…come on FAFSA! Talk about a lack of empathy for your customer. Here’s the thing, not everyone who completes a FAFSA is poor. But even if they were…federal student aid is supposed to help get you to college and have a better life, not make light of economic hardships. Looks like FAFSA may want to look into putting their social marketing on deferment for a few months until they figure out their…
  • The Top 25 Industry Media Content Sources Digital Marketers Share

    Nick Cicero
    28 May 2014 | 3:06 pm
    I wrote a post over on Social Fresh about “The Top 50 People Most Retweeted by Digital Marketers” based on data I received from a report done by Leadtail and PunchTab. It has been shared quite a bit today, as one would expect when you publish a list full of influencers. My mentions are through the roof. Putting the people aside, one of the more interesting stats they pulled from their data (all 57,009 shared links from 122,027 tweets) was that digital marketers are relatively split on where they share content from, 43% mainstream media and 42% industry media. Since we love lists,…
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  • Think Big, Win Big In Business & Life

    Keith Everett
    25 Jul 2014 | 7:52 am
    “Think big, win big in business and life” What exactly does that mean?. It means that generally you get to go as far in life as your thinking. This doesn’t mean that small thinking naturally makes a persons achievments any less significent, It just means that people tend to do big things after or during periods of thinking big. How is this ? You aren’t just a body with a brain bolted on. You are a brain with a body attached. Your brain has far more power than each of us realises. Many people only use 10% or less of their true brain power. Our brains have the power to…
  • MONEY – The Dark SECRET

    Keith Everett
    18 Jul 2014 | 3:10 am
    MONEY!..Sung about, dreamed about, loved and despised. No matter what you think about money, it does seem to make the World go round. However, there is a very DARK side to money which many people do not know. MONEY – The Dark SECRET Holding on to Money and not letting it go can actually make you poor. Here’s why.. It can create a fearful mindset. Although people describe money as many things… the people who tend to have most of it are those who are willing to spend it in order to make more. The opposite of this is when a person won’t spend it for fear of loss.
  • How To Turn Prospects Into Sales..

    Keith Everett
    18 Jul 2014 | 2:36 am
    Ok, so how do we get our prospects in the first place ?. Well, first of all we need to know who we are targeting. If you say you are targeting everyone and anyone, you’ll probably end up selling to no one. Target a specific market that are looking for the products you sell.  The first thing you need to know is the profile of the person you are selling to. Are they young or middle aged? Maybe you are targeting baby boomers. Are they male, female (or both)?. Maybe your ideal prospect could be someone just like you. This will give you an advantage straight away, as people tend to like…
  • 3 POWERFUL Network Marketing Tips That Work In 2014

    Keith Everett
    14 Apr 2014 | 6:44 am
    Network Marketing Tips 1) Calling up family and friends can be soul destroying. Once you’ve compiled a list of family and friends and you’ve hit them all up. then what?… Strangers?… Rather you than me. Network Marketing Tips That Work In 2014 Why not use the Internet instead?. Instead of calling people up and three waying them into conversations with your sponsor, why not create a video, explaining all the relevent advantages of joining you in your business. Show them what’s in it for them, tell them how you can help them achieve their goals.It’s all…
  • Network Marketing – How To Get Prospects & Customers From eBay

    Keith Everett
    8 Apr 2014 | 9:35 am
    Network Marketing & eBay?…. Oh yes.. eBay is probably one of the most powerful YET underused methods for getting leads into any Network Marketing opportunity. The concept is so simple, I’m suprised more people don’t use it. Most people just can’t see the connection between these two well trusted business models but they can quite easily complement each other if you are prepared to connect the dots. Think about it. With such a huge captive audience as eBay already has, don’t you think that there are just few who people on there curious enough to want to…
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  • Reverse Email Lookup: How To Find Email Sender’s Identity And Location

    31 Jul 2014 | 12:51 am
    Before we go ahead with the process of finding the identity and location of a person behind an email address, let’s define the term Reverse email look-up in simple words. This is for the people who do not have any idea about it. Reverse email look-up or Reverse image search lets you find out actual identity of a person, his location and many other details which you won’t be able to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 10 Travel Apps for iPad

    Team thetecnica
    29 Jul 2014 | 11:51 pm
    While Android is surely catching up, it still cannot beat the iPad, when it comes to tablet optimised apps. The iPad boasts of a stellar number of apps that are optimised for it. The iPad is a great travel companion, it’s portable and thanks to the cellular models, it keeps you connected anywhere, anytime! To aide your travel, the App Store features a number of quality travel apps for the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Revealing Before-And-After VFX Shots From Your Favorite Bollywood Movies

    29 Jul 2014 | 2:30 am
    We are very well aware of the fact that film makers use visual effects while shooting some of the scenes in the movie because it is relatively cheaper, easy and the scenes look so realistic that audience can’t differentiate whether it’s a visual effect or a real shot. Just to give you an idea of how extensively VFX is used in movies these days, I am sharing 10 before-and-after VFX... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Best Automatic WordPress Backup Plugins

    29 Jul 2014 | 1:09 am
    It is often said that success is for those who take risk. Yet, when it comes to technical aspect of WordPress-powered blogs / website, the statement becomes inapplicable! So, you may do some experiments in blog, such as playing with code, installing brand-new plugins, installing your own theme, etc, but keep in mind that even a second of downtime will become a black mark in reputation of your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 10 PayPal Alternatives To Pay And Get Paid

    27 Jul 2014 | 2:41 am
    Nowadays, no internet user needs an introduction to PayPal – a widely popular eCommerce platform that helps us to send, receive and pay money without the old story of bank transfers and checks. As an online money transfer service that is free, PayPal helps you send and receive money with others, who have PayPal accounts. On the other hand, as we consider it as a web-based payment system, wide... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Rebekah Radice

  • How to Create A Powerful Social Media Bio

    Rebekah Radice
    10 Jul 2014 | 4:00 am
    Do you want to improve your social media connections? Then you need a powerful social media bio! Your bio is an expression of your story. It’s a culmination of your education, skills, specific strengths and career highlights. It’s promotional, but not spammy. Boastful, but not braggy and tells an open, honest and straightforward story about you and your business. Below are six ways you can create a powerful social media bio for any social network! Create a Powerful Social Media Bio   1. Share Your Story There is magic in a well told story. It can captivate your audience,…
  • Quick Tips to Boost Your Blog Post [Infographic]

    Rebekah Radice
    3 Jul 2014 | 4:00 am
    You just hit publish on your latest blog post, now what? If marketing and promoting your blog feels overwhelming, you’re not alone. It’s a challenge all writers face. I was honored to join Atomic Reach last week on #AtomicChat where we dished details on how to tweak, promote and boost your latest blog post! If you’re looking for ways to amplify your message and get the word out about your blog, then this post is for you! Plus, don’t miss the Infographic at the end that includes tips from our chat. Boost Your Blog Post Q: Before you hit publish, what elements can you tweak…
  • Ideas to Use Social Media Strategically

    Rebekah Radice
    27 Jun 2014 | 3:30 am
    Does managing social media feel overwhelming? Are you racing to keep up with changes, create content and build a viable online presence? Today’s “Breakthrough Social Media Success,” an interview with Denise Wakeman is going to give you the tools you need to go from invisible to viable! Denise is an Online Business Strategist, Founder of The Blog Squad, and Co-Founder of The Future of Ink Denise has been using the Internet with great success as a marketing tool since 1996 and works with business professionals, helping them  get more visibility for their online and offline…
  • Dramatically Boost Brand Visibility with Social Media

    Rebekah Radice
    23 Jun 2014 | 3:30 am
    Social media has explosive powers. It can enlarge your online footprint and increase conversation around your business or brand. But knowing how to tame the wild animal that is social media can be tough. That’s why I’m excited to welcome Peg Fitzpatrick, head of social media for Canva to the blog. While Peg happens to be one of my favorite people, she’s also a super-smart social media and marketing strategist. And the social media “enhancer” to Guy Kawasaki’s amazing online brand. Combining her talent for writing (and sharing) intelligent, relevant…
  • How to Use Google Plus to Generate Massive Exposure

    Rebekah Radice
    16 Jun 2014 | 3:31 am
    We live in a hyper-connected world. From business communication to personal interaction, time spent connecting online continues to grow at a lightning pace. As an entrepreneur or business owner, the key to success is in knowing how to make the most of that time. That’s where Google Plus comes in. Not just a social network, Google+ is a key component within the Google ecosystem. And a major player in getting your business in front of an audience clamoring for your product or service. As Martin Shervington of Plus Your Business puts it, “Google+ is thriving, especially for those who…
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    Rose McGrory Social Media Management

  • Why everybody* hates LinkedIn**, and what they could do about it

    Kate Rose
    16 Jul 2014 | 12:10 am
    *Almost everybody. Click-drones in spam-farms and obsessive seekers after vast networks of people who don’t care about them, don’t count. ** Maybe “hates” is too strong a word, but definitely “finds it yawnsome” / “irritating” / “a chore”…..   Oh hurray, a LinkedIn notification... There’s a statistic that we’ve long since lost the source for (Socialnomics?! possibly..) saying that for a third of women in the 18-34 age group, the first thing they do in the morning is check Facebook. They wake up, and immediately…
  • Facebook Pages vs Facebook Groups – what’s right for your business?

    Kate Rose
    2 Jul 2014 | 12:35 am
    In today’s post, we’re going to look at the REAL differences between using a Facebook Group and using a Facebook Page for your business. Not just what Facebook says about the two options, which frankly doesn’t help all that much, but the actual pros and cons in practice – from your future Facebook community’s point of view as well as yours. And there are some huge implications which most people aren’t aware of. Facebook Page vs Facebook Group – Definitions So, let’s start with what Facebook has to say. Facebook Pages: “…allow…
  • Three reasons Social Media is a massive headache for marketing managers

    Kate Rose
    11 Jun 2014 | 2:40 am
    We’re all for trumpeting the new opportunities that social media has created for business marketing; there’s never been anything remotely as large and accessible in the whole of marketing history as the market provided by social media sites right now. But. For most SMEs, it certainly hasn’t made life easier. Unless you’re lucky enough to have a dedicated social media manager in your organisation, it’s likely that your marketing or communications manager looks a little bit more haggard when the subject of social media comes up, and here’s why: 1. Nothing…
  • Finding your voice: Can a company ever be social?

    Kate Rose
    30 May 2014 | 1:37 am
    We’ve written before about the fact that the cultural challenges of addressing social media are, for most larger companies, far greater than the technical issues. This was something which came up again recently at a workshop session we provided for the Metal Packaging Manufacturers’ Association, so we thought that our blog readers might be interested in a few more thoughts in this area. So to set out the flag to start with, I firmly believe that the answer to the question “Can a company ever be truly social” is “YES – sometimes”. With a qualifying…
  • Page reach throttled? Get over it. 3 reasons why Facebook marketing is still a bargain

    Kate Rose
    7 May 2014 | 12:50 am
    There’s been plenty of coverage over the last few months about the massive decline in Facebook Pages’ organic reach. In case you missed it: If a page with 5,000 Likers was regularly getting 1,500 sets of eyeballs on their page posts last December, as of now they’re probably getting more like six or seven hundred. And yes, it’s deliberate; Facebook have been very open about their change to the News Feed algorithm. They’re a little less open about the reasons, pleading “improved user experience” (which doesn’t really hold up, as if a user…
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    24x7 Inbound

  • Inbound Marketing – Leads Customers to Your Business

    Dennis Carpenter
    3 Jul 2014 | 1:42 pm
    Inbound Marketing Marketing has always been accomplished via a shotgun approach. Yes, there are ways to target prospects, but all outbound methods in some form or another are a form of broadcasting. You reach out to a large audience on the hopes of getting a few responses. Inbound Marketing is not based on broadcasting or an outbound effort. Inbound Marketing works because the prospect advances at their own pace and that inherently builds trust. This trust channels your prospects to become your customers and advocates. So why are business leaders reluctant to implement this method of…
  • Six SEO Strategies for Your Content

    Dennis Carpenter
    1 Jul 2014 | 4:44 am
    The following may seem to technical for content creators, but you need to know the basics of SEO and how it will get your content found by the search engines or lost forever on page 20 0f the search-engine-results-pages (SERPS). There is an easy way to manage these processes. It involves a plugin called Yoast WordPress SEO that I use here on this site. I highly recommend this plugin as a simple but effective way to implement the following recommendations. So, let’s get started. 1. Place keyword-rich page titles on each of your pages. Page titles often show up in search engine results…
  • 6 Tips for Improving Your Email Marketing Performance

    Dennis Carpenter
    26 Jun 2014 | 4:48 am
    Email marketing is a basic we can’t live without. It is the lifeblood of all our other efforts. I am a MailChimp email management customer and utilize their service regularly. I take the time to read their recommendations and then combine those ideas with my own. Here are my six basic email marketing recommendations you can follow. Regarding email marketing subject lines, boring works best. When you write your subject line, don’t sell what’s inside—tell what’s inside. Getting your email opened is essential, but you have to get past their spam filters first. Avoid using…
  • 5 Trends on How Content is Consumed

    Dennis Carpenter
    23 Jun 2014 | 4:05 pm
    Knowing how content is consumed is going to influence how you plan your Inbound Marketing and how WE communicate with our target audiences. I recently read “The State of the News Media 2014″ which is the eleventh edition of an annual report by the Pew Research Center’s Journalism Project examining the landscape of American journalism and wanted to share my observations. You remember journalism? (said tongue in cheek) Often described as one of the noblest of professions. Now journalism is not just for those who work at news organizations because the definition now it includes…
  • Inbound Marketing Quiz – Test Your Marketing IQ

    Dennis Carpenter
    12 Jun 2014 | 12:32 pm
    Take our inbound Marketing quiz to find out if you need to brush up on your inbound marketing knowledge. Get Started! Your Score:   Your Ranking:   This is a dynamic test that will be updated reguarly. The questions are delivered randomly The answers are sorted randomly Your progress is displayed as you go forward You have the option to share your score with others The Inbound Marketing Quiz consist of 12 questions that can really test your knowledge The post Inbound Marketing Quiz – Test Your Marketing IQ appeared first on 24x7 Inbound.
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    Todaymade Blog

  • Waterfall v.s. Agile – Which One Will Work Best For Your Project

    Britni Schwartz
    22 Jul 2014 | 9:15 am
    We all have experienced moments when technology has failed us. Most of us respond in one of two ways. We either decide to completely avoid the use of that piece of technology or we get resourceful and hack together some type of complicated system to make it “work” for us. Either way it’s not easy, not without frustration, and often not worth the time. During these technology fails we often blame it on a poorly built product, which it probably is. However, should our blame be limited to just the product? What about the process it was built in? After all the process determines…
  • Why Writers And Designers Need To Collaborate

    Krista Tolstedt
    10 Jul 2014 | 12:30 pm
    People like to know it all and do it all. Which is great, but there is no one that’s perfect at doing everything. That’s why collaboration is important. When collaborating, you’re taking your strengths and the strengths of another person and working together. In the end, you’ll have a more successful result. We are all apprentices in a craft where no one ever becomes a master. - Ernest HemingwayClick To Tweet Why Designers Need Writers By Ashton Wirrenga In the same way writers need designers, designers need writers. Often times I find that writers are told precisely…
  • What Not To Design

    Ashton Wirrenga
    2 Jul 2014 | 9:00 am
    This past year I took my first fully web-based class, Interactive Design. We learned the foundations of code and how to design for responsive applications, but what I remember most was one of our first projects. Our professor gave us the task of designing the worst website we’ve ever seen. It soon turned into a highly competitive project among my classmates as cats, rainbow gradients, misspellings, flashing elements, gifs, background music and so on began filling the presentation screen. As much as we all hated the sight we all created, we thoroughly enjoyed being on the opposite…
  • Road To Becoming A Graphic Designer – From Kid Pix To Photoshop

    Shannon Luney
    26 Jun 2014 | 9:15 am
    It was 1991. I was living it up in elementary school. Looking forward to recess, gym, my next perm and, most of all, computer time. I remember the day a new computer program was introduced to our class. “You mean we aren’t going to have to always play the Oregon Trail?” Not that it was bad, I was just tired from all the traveling with little food at a grueling pace with only 1 ox. Anyway, I was ready for something to fulfill my creative mind. Enter: Kid Pix. Those sound effects are so amazing… and the bomb tool? I mean come on – pure genious. As I watch this video,…
  • Meet The Todaymade Interns

    Krista Tolstedt
    19 Jun 2014 | 9:00 am
    This summer, Todaymade hired 4 interns. Ashton is the Web Designer Intern, Alex is the Javascript Software Engineer Intern, Cody is the CoSchedule Engineer Intern, and Krista is the Online Marketing Intern.  This post will introduce you to the amazing talent we brought on this summer. Ashton is a graphic designer and photographer. Her hobbies center around creativity and finding inspiration whether in the great outdoors on the lake, reading a good book, or traveling the world. She currently attends University of Northwestern – St. Paul in the twin cities where she has found intentional…
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    Grow Socially

  • Baby Boomers and the Need to be Social

    28 Jul 2014 | 10:02 am
    The business world is taking a cue from the social world by becoming more socially engaged with each working day. And, if the baby boomer generation wants to stay ahead of the competitive curve, then they need to have a professionally geared social presence. When it comes to the 50 […]The post Baby Boomers and the Need to be Social appeared first on Grow Socially.
  • Meet Grow Socially’s 2014 Summer Marketing Team

    Donna Vieira
    25 Jul 2014 | 7:51 am
    At Grow Socially we are very fortunate to have some great High School and College folks join our summer team in various capacities, and this one is no different. Take a minute to meet this summer’s great team, Trevor Foley and Lea Duncan. Trevor, a Marketing Assistant, is going into […]The post Meet Grow Socially’s 2014 Summer Marketing Team appeared first on Grow Socially.
  • Getting on a Regular Social Media Schedule

    John Foley Jr.
    21 Jul 2014 | 1:00 am
    Businesses these days can benefit greatly from utilizing social media outlets as a form of advertising. Since creating a business page on many social media sites these days (such as Facebook, Twitter, and the like) is completely free, all businesses should be taking advantage of these resources to boost sales […]The post Getting on a Regular Social Media Schedule appeared first on Grow Socially.
  • What’s Your Brand Type?

    Donna Vieira
    14 Jul 2014 | 11:35 am
    Can you clearly define your brand? Your brand’s personality encompasses the experience your customers can expect to have when dealing with your business, what you offer, how you offer it, and how you communicate with them.  A brand with a strong personality stands head and shoulders above the competition, so […]The post What’s Your Brand Type? appeared first on Grow Socially.
  • Businesses Know the Deal When it Comes to Social Media

    8 Jul 2014 | 1:44 pm
    According to a recent survey conducted by LinkedIn and TNS, about 94 percent of small businesses are using social media as a marketing tool. If you want to stay abreast of your competitors, it is necessary that you build a strong social media presence. Social media marketing can be greatly […]The post Businesses Know the Deal When it Comes to Social Media appeared first on Grow Socially.
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    Rudi Gabriel Bedy - The Blog

  • Videos can actually have a high impact on Facebook, contrary to belief

    Rudi Gabriel Bedy
    22 Jul 2014 | 2:02 pm
    One thing that I hear often and have also seen in a few studies, is that it makes no sense to promote a Video on Facebook. It would only be a flop which would not get any engagement and make the users mad. Well, I can say it is so, in the most used way [...] The post Videos can actually have a high impact on Facebook, contrary to belief appeared first on Rudi Gabriel Bedy - The Blog.
  • ‘At the end of the day you are an expert!’ – Comedy Sketch

    Rudi Gabriel Bedy
    31 Mar 2014 | 6:02 am
    I think this is one great Comedy Sketch about experts and how hard it is for them in the corporate world. Everything is wrapped in a short meeting to put the base for a new project. The lack of minimum knowledge which the other participants show about the expert’s domain and their impossible visions about [...] The post ‘At the end of the day you are an expert!’ – Comedy Sketch appeared first on Rudi Gabriel Bedy - The Blog.
  • Facebook simplifying Ads, Creation Process and Reports by adding Objectives

    Rudi Gabriel Bedy
    10 Oct 2013 | 6:54 am
    As always I was looking at my Facebook Business Account to see how the ads are running and saw that some things have changed. In June Facebook announced that it will remove some of the ads types and that some of them will be merged. The announcement was also about the Page Post Like, Page [...] The post Facebook simplifying Ads, Creation Process and Reports by adding Objectives appeared first on Rudi Gabriel Bedy - The Blog.
  • Few million facebook fans, but do they reflect the brand target group?

    Rudi Gabriel Bedy
    27 Aug 2013 | 1:41 pm
    This is a question which I have put myself today. Are these brands that have few million fans, lying to themselves? Are those fans really from their target group and target countries? Should we really look up to them? I’ve seen many companies and talked to a lot of social media managers, mostly they start [...] The post Few million facebook fans, but do they reflect the brand target group? appeared first on Rudi Gabriel Bedy - The Blog.
  • , Brands, Competitors and Open Data

    Rudi Gabriel Bedy
    26 Jun 2013 | 1:38 pm
    It’s an old story and it’s definitely here to stay. Companies are using on Social Networks for the shortening service and for tracking who and from where they are coming. But is it safe? A bit to the story background and how I decided to write this. In the meantime I moved to Germany [...] The post , Brands, Competitors and Open Data appeared first on Rudi Gabriel Bedy - The Blog.
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  • New Study Re-evaluates Ranking Brands In Social

    24 Jul 2014 | 5:44 am
    A new study released by Intent HQ aims to turn the tables on evaluating how brand strength is calculated through social media. Google topped the charts as the most social brand with a perfect score of 100, followed by Twitter (86.41), and then a big gap to Instagram (53.74) and Apple (52.38) in third and… Continue reading →The post New Study Re-evaluates Ranking Brands In Social appeared first on BIGprofile.
  • Ginny Paton comments on how PR integrates with other digital channels

    22 Jul 2014 | 1:46 am
    The marketing industry and marketing strategies are constantly evolving due to today’s multichannel, mobile, social-media-driven world. In order for the various industries to keep up with increasingly innovative approaches, it is important to learn from marketing experts and adapt and integrate knowledge for successful campaigns. PR is one of the industries that is viewed in… Continue reading →The post Ginny Paton comments on how PR integrates with other digital channels appeared first on BIGprofile.
  • 5 Reasons You Shouldn’t Ignore Bing

    14 Jul 2014 | 2:09 am
    Google is the largest Search Engine in the word. Most businesses focus all their attention only on Google, but they might be missing out. There are several big reasons why it pays to focus on Bing marketing as well. Here are a few: 1. Bing has nearly 20% of the market share While Google does… Continue reading →The post 5 Reasons You Shouldn’t Ignore Bing appeared first on BIGprofile.
  • How Does Viewability Impact Your Ad Campaigns?

    3 Jul 2014 | 6:35 am
    Digital advertising platforms are vital in aiding marketers to target their specific audiences across the various digital media channels. They help marketers roll out tailored content to individual demographics at the opportune moment. It’s no wonder that such promises appeal to marketers – especially since consumers are spending more and more time on these digital… Continue reading →The post How Does Viewability Impact Your Ad Campaigns? appeared first on BIGprofile.
  • How SEO and Content Marketing Go Hand In Hand

    24 Jun 2014 | 7:04 am
    Content plays a vital role in the way Search engines view a website’s authority. Brafton recently put this great infographic together discussing the importance of the two and how they actually go together. Check it out below: More on Marketing Tech News.   Why not find out more about how BIGprofile can help your business… Continue reading →The post How SEO and Content Marketing Go Hand In Hand appeared first on BIGprofile.
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    Social media optimization

  • Creative Ways on How to Get Facebook Likes

    22 Jul 2014 | 4:09 am
    If you are looking for ways on how to get Facebook likes then you need to be creative in your strategies in order to standout from the rest. Take note that there are now millions of internet marketers like you, as well as big brands and top companies doing the same thing too. While there are billions of Facebook users around the world, there are millions of marketers and businesses fighting to get the attention of the majority of the users for the advantage of their businesses. If your techniques are no different from the rest, then you will only capture just a handful of people to check out…
  • Latest blog posts Buy Facebook Fans – Pros and Cons

    13 Jun 2014 | 8:56 pm
    Buying social media fans has become so rampant nowadays that many marketers and even some social users are enticed into joining the bandwagon of buying social signals for both business and personal reasons. Should you buy Facebook fans to boost your social media campaign, as well? Before you decide on that, it is best to know the pros and cons of this practice, which is done by both small and big businesses alike. Take note that having a lot of fans can give you numerous advantages and personal gratification, but you must also be aware of the possible flaws. The long-term consequences might…
  • How to Promote Video in YouTube

    1 Jun 2014 | 1:58 pm
    After uploading a video in YouTube, a dilemma begins and that is how to promote video. This is a common problem among video uploaders. Getting views to your YouTube files is like getting traffic to a website. It’s no easy task that even some seasoned users of YouTube with hundreds of videos in their channels are still facing the same challenge for some of their newly uploaded YouTube clips. Not all videos will enjoy high YouTube views. While others may become popular, perhaps majority will suffer low-view issues. But if you have strategies on how to promote video, then you can avert or…
  • What are the Best Ways to Get Video Ranked

    26 May 2014 | 6:39 am
    Many think that YouTube videos have significant edge when it comes to ranking in the search engine, particularly Google, and it’s because YouTube is owned by Google. However, that is just a myth, and there is no proof to that. But the real truth of the matter is that those videos enjoying high ranking positions in Google earned those coveted ranks because they were properly optimized. They must have passed most of the parameters of Google’s ranking algorithm, as well. Thus, you need to find and formulate the best ways to get video ranked better in the search engines. You can get…
  • Facts About Video Marketing You Should Be Aware Of

    17 May 2014 | 12:40 am
      Video marketing may be one of the old school techniques of online marketing, yet this strategy remains effective today amidst the unceasing rise in demand for videos online. While new marketing techniques are sprouting, you should not forego video marketing, and it should be added in your marketing mix for this year. There are many reasons why, and there are also many signs that tell that video marketing is one of the next big things in online marketing.   Reasons Why You Should Give Video Marketing Due Focus On This Year   Only about 22% of companies and businesses are…
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  • 5 Steps To Conducting Great Market Research

    27 Jul 2014 | 7:40 pm
    Market research is arguably the most important part of putting together a solid and thoroughly constructed business and marketing plan. Those who venture into the endeavor of conducting this research, however, can often find themselves facing information overload. Information resources in general and the internet in particular are saturated with data that can make market research an unnecessarily daunting task. With that in mind, it helps to have some guidelines in place for how to efficiently conduct your research in terms of where to begin looking and what exactly to look for. These steps…
  • Acquire and Keep Top Rankings with Quality Content

    23 Jul 2014 | 12:45 pm
    As evidenced by the thousands of dollars small businesses across the country pay every year on search engine optimization, search engine rankings –particularly those by Google -are essential. Businesses jump through all kinds of hoops and perform all kinds of practices looking to rank on the first page of Google, preferably in the top spot. But, a series of recent updates by the company threatens to rewrite everything currently known about SEO. Search engine optimization is the process of creating content and designing web pages such that optimal search engine rankings should result. Over…
  • Understanding SEO Better: Tips And Tricks

    16 Jul 2014 | 10:17 am
    A lot of people are asking whether SEO is dead and if it is not, what its future is. Well, with the need to build an online presence, all businesses (even startups) must pay attention to factors that contribute to better visibility and search engine optimization strategies can act as bridges to a better presence. But mastering SEO has always been elusive. You learn everything that you need to and as soon as you are done gathering all the information, search engines introduce new rules that contradict half of the tips you have read. You end up finding other tips, implement what you have…
  • 5 Quick Tips For Marketing on Twitter

    4 Jul 2014 | 2:28 am
    If you’re marketing on Twitter, you want to make sure you’re doing it right… right? If you aren’t sure about what you’re doing, or are simply hoping to get more out of this social network, you can start by utilizing these five quick tips for marketing. They can help get you on the right path, and steer you away from some of the more common mistakes. 1. Use The Right Hash Tags Hash-tags are wonderful, incredibly useful marketing tools when used properly. But if you aren’t using the right hash tags, they aren’t going to be doing you any good at all. Do…
  • Another Change in Facebook’s Algorithm

    2 Jul 2014 | 5:59 am
    Advertisers are well aware that Facebook’s algorithm is every-changing. Although this is supposed to make it easier for advertisers, it usually tends to work the opposite way. Without looking at the individual changes themselves, the simple fact that they are always changing makes it difficult for marketers to gauge how effective their efforts will be. If you take a look at the changes, most of them make it easier for the big companies to get their messages across,  while making it increasingly more difficult for the small businesses. So What Does This New Algorithm Entail? Thankfully,…
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    Social Media Ltd

  • What is the best time to have a PPC Audit?

    social media ltd
    23 Jul 2014 | 2:55 am
    Pay Per Click is more of a science than an art, so you need great AdWords technicians and analytical people to oversee your account (alongside the creative minds). There are a few scenarios when a business should have an independent Google AdWords review: 1) If a campaign has started and it is not going to […]
  • Remarketing ban for UK Cosmetic services

    social media ltd
    11 Jul 2014 | 2:40 am
    Recently Google AdWords withdrew the option for cosmetic service companies including plastic surgery (surgical) as well as Botox-related treatments (non-surgical) to advertise through PPC remarketing (the process of showing your banners to users that have previously clicked on your ad, when they are visiting other websites). Whilst Remarketing might initially feel like ‘net stalking’ it […]
  • Did LinkedIn become irrelevant to business?

    social media ltd
    3 Jul 2014 | 11:31 am
    About just over two months ago LinkedIn took a radical and (may I add) irrational decision to remove the service and product pages from its business profiles. This caused such a sensation on the web that even if you look for the term ‘service and product pages‘ the LinkedIn issue comes up first in Google […]
  • Search marketing changes online pricing

    social media ltd
    17 Feb 2014 | 2:00 am
    Traditionally retailers, high street & online, have been creating their pricing based on a model called “price ending” (aka psychological pricing). In a nutshell, the aim of a price such as £9.99 is to make customers ‘feel’ that the price is lower than it actually is (£9 instead of £10). And marketers the globe across, […]
  • Copyright infringement by duplication

    social media ltd
    27 Jan 2014 | 3:18 am
    The laws surrounding copyright protection on the internet have always been a little blurry and difficult to interpret. One of the most current and difficult issues is search engine performance loss through libel duplication. When someone steals your name or business brand, it is relatively easy to prove liability but when they just copy a […]
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • The Social Media Metrics That Support Brand Marketing KPI’s

    Jennie Chen
    4 Jul 2014 | 5:00 am
    Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]
  • Using Social Media For Business? Think Strategically

    30 Jun 2014 | 7:32 am
    Our CEO, Peter Friedman, was recently interviewed by Investors Business Daily on how to use social media initiatives strategically for your business. In the interview Peter speaks about his new book, The CMO’s Social Media Handbook, and also offers some tips and best practices to make the most of your social media efforts. Peter explains […]
  • Become the Social CEO

    30 Jun 2014 | 7:26 am
    Peter Friedman, LiveWorld CEO, has written about becoming a Social CEO for The CEO Magazine. Peter talks about the transformative power of social media and conversations with customers for a business. Strong executive leadership and support from a CEO can enable a company to leverage social media and the customer’s voice in an immense way. […]
  • 20 years on: eWorld, Apple’s spectacular online ‘portal’ failure

    24 Jun 2014 | 2:18 am
    The Register recently interviewed and spoke with LiveWorld CEO, Peter Friedman, about the original online service and social network he founded and lead at Apple, eWorld. In 1994 Apple launched what some consider the first actual social network, eWorld. Peter led the project at Apple. In this article, Peter talks about the project he headed […]
  • Social Media ROI Doesn’t Start with Measurement, It Starts With Goals

    18 Jun 2014 | 11:03 am
    In this article for the American Marketing Association, Peter Friedman, LiveWorld CEO, explains the struggle that many companies, and their CMOs, have with proving the ROI of social media. Peter goes on to offer ways to demonstrate awareness, insight and ROI from social media. He also offers clients examples on attaching ROI and sales to […]
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    LKR Social Media

  • When Is The Best Time to Post on Twitter? Use This Hack To Find The Answer Inside Your Own Twitter Account

    Laura Roeder
    29 Jul 2014 | 7:00 am
    Remember a few months ago, when I gave you a guided tour of Twitter analytics? Yeah, well, forget it. Pull all that info right out of your brain and throw it away. (Or recycle it. Save the Earth, yo.) You see, Twitter went and changed some stuff this month. New data, new look, new everything.... [Read More]
  • This Is Why Nobody Sees Your Tweets (Explained By Math!)

    Laura Roeder
    24 Jul 2014 | 7:00 am
    In the time it takes you to read this sentence, about 40,509 tweets will have been published. Kind of a lot, right? According to Twitter, the social network posts about 500 million new updates every single day – an average of about 5787 per second. Basically, things move fast in the ol’ Twittersphere, and that... [Read More]
  • This Guy Just Made Social Media Automation About a Million Times Easier

    Laura Roeder
    22 Jul 2014 | 7:00 am
    You know by now how much I believe in the importance of social media automation (and the importance of doing it RIGHT). Even if you haven’t participated in Social Brilliant (which goes super in-depth into automation strategies), you’ve probably gotten the message. I’ve blogged about why it makes sense with today’s social network algorithms, I’ve... [Read More]
  • Confessions of a Newb: The Biggest Surprises from My First Foray Into Software Development

    Laura Roeder
    16 Jul 2014 | 7:00 am
    Last week, I wrote a little about what you need to keep in mind if you want to create your own software, like an app. (I hope it was helpful!) See, right now, I’m getting ready for the big public launch of my OWN piece of software – my very first one! – and it’s... [Read More]
  • How to Stop Facebook’s New Algorithm Changes from Ruining Your Organic Reach

    Laura Roeder
    15 Jul 2014 | 7:00 am
    In case you missed it, Facebook made some huge international headlines late last month – and not in a good way. Basically, the social network revealed that it had manipulated the news feeds of 690,000 users as part of an experiment. They wanted to see if showing people happy stories in their news feeds made... [Read More]
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    Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver

  • Re-Tweet: 4 Ways To Use Twitter For Your Business

    Anja Micevic
    30 Jul 2014 | 9:30 am
    4 Ways To Use Twitter For Your Business By now we all know the power of social media and how effective it can be for businesses both small and large. However, there are still business owners out there that are skeptical and others that simply don’t know what they’re doing. […]The post Re-Tweet: 4 Ways To Use Twitter For Your Business appeared first on Developaweb.
  • Making It Big: 4 Easy Marketing Ideas For Small Businesses

    Anja Micevic
    25 Jul 2014 | 9:30 am
    4 Easy Marketing Ideas For Small Businesses Big companies can afford to hire huge teams of people to come up with creative marketing ideas for them – however, when it comes to small businesses, it’s not that simple. Small business owners have to take matters into their own hands when […]The post Making It Big: 4 Easy Marketing Ideas For Small Businesses appeared first on Developaweb.
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    Scalable Social Media - Internet Marketing Services

  • Why Would Anyone Pay Someone to Use Twitter on Behalf of Their Business?

    Alisa Meredith
    24 Jul 2014 | 5:59 am
    From Scalable Social Media “Why would anyone pay you to tweet for them?” My wonderful dad, who was extremely intelligent and infinitely proud of me, just didn’t understand. He was a chemist, so Twitter was way outside the scope of what he needed to know, but I find that even those in sales don’t always see the value in Twitter. For myself, I can tell you I’ve gotten work some of the best (and still ongoing) work from a simple Tweet. I’ve found guest bloggers and made great work/personal connections on Twitter. Just yesterday I was invited to speak at an…
  • Social Media Strategy and Management – How Much Do I Get for My Money?

    Alisa Meredith
    14 Jul 2014 | 5:58 am
    From Scalable Social Media When your car needs repairs, you know you’ll have a bill for parts and labor. Did you know that the hours listed on your bill might have no basis at all in reality? Yes, it’s true. I heard it on CarTalk. Seriously, though (and I am serious about CarTalk), most auto repair shops standardize pricing for common auto repair tasks. Timing belt on a ’95 Honda Civic? That’ll be 5 hours labor (I’m guessing – do they even have a timing belt? I digress). It may be that the work is done by a mechanic so experienced that it’ll take him…
  • 3 Ways to Save Money on Inbound Marketing

    Alisa Meredith
    9 Jul 2014 | 8:03 am
    From Scalable Social Media “Money is no object!” said no small business owner, ever. Maybe one day I’ll hear from one of those rarities and get to use all the wonderful inbound marketing magic at my disposal. Until then, budget will always be an issue. Some say that limitations actually foster greater creativity, and I agree. When you can’t spend unlimited time and money on everything, you’re forced to make ever second and every penny really count. Still, when a business owner comes to me with big dreams and a tiny budget, the first thing to overcome is the…
  • Rock Your Brand on Instagram With These Four Tips

    Tina Gammon
    3 Jul 2014 | 11:29 am
    From Scalable Social Media Visual sites such as Instagram and Pinterest have taken the world by storm and forever changed how we post to social media. People want to spend less time hearing about your products, and spend more time seeing them. With over 200 million monthly active users, the platform has become one of the best ways to influence customers with just one look. So how can we take a platform that thrives on selfies and use it to boost brand engagement? Instagram – More Than Just a Bunch of Selfies With 75 million daily active users generating 1.2 billion daily likes,…
  • Dear Pinterest – You Know I Love You, But – LISTS, PLEASE!

    Alisa Meredith
    24 Jun 2014 | 3:02 pm
    From Scalable Social Media No big news – I’m a Pinterest nut. Why? Because it works to bring in traffic and leads AND it is fun. Sometimes too fun. Hours melt away like soft serve on a summer’s day. But I digress (much like I do on Pinterest). Pinterest has one glaring flaw, and we’d like it addressed. When I say “we,” I mean me, Pinstagram Guy, Adam Hutchins, and countless others (we hope you will add your names in the comments). Pinterest is all grown up – it works great and soon everyone will be able to use promoted pins. We love you enough to give…
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  • Top Local SEO Tools to make your site Amazingly Simple to Find

    30 Jul 2014 | 4:15 am
                Positionly is a tool with a local focus. You might find it interesting as it offers very affordable pricing (starting from $5 per month). Moz Local is great! It’s affordable too! There is also WhiteSpark which are known mainly for their #local citation finder and Review Handout Generator I like Bright local tool for local business listing My SEO Tool Schema Creator Google Structured Data Inspector CallRail Google Local ToolBox RioSeo Local #seo tools, Mobile Search Software, Social Sharing Analytics & Enterprise Automated SEO Platform…
  • 8 Ideas to Amp up Your Content Marketing

    30 Jul 2014 | 4:10 am
    Make a video and share over social channels. Here’s a great example of a video that was one of the most popular in the world. Study the most popular videos to see what they had in common. Forget the term “#content marketing” and focus on what’s underlying the content … the same thing for the last fifty years. How To Inspire The World With a 1-Minute Video Without Using Content Marketing: Lessons from a 1971 CocaCola Ad Before you even begin you need to ask yourself Do You want customers or would you like to speed up your social media efforts? Once you have that…
  • By 2018 80 percent of Internet Traffic will be Video Content

    30 Jul 2014 | 2:28 am
    The post By 2018 80 percent of Internet Traffic will be Video Content appeared first on DreamStateDigital.
  • Best SEO Tips for Your New Startup

    29 Jul 2014 | 4:33 am
    What are the best SEO tips for a new startup? SEO is the heart and soul of every online business who has an online presence. Online businesses without SEO are dead. So what are the best seo tips literally for a new website or startup. not spending time and money on SEO :)! The tricks that that lead a startup to growth hack can;t be used over and over again. Look into more writing blogs and useful content for your target audience. Generic keywords that describe Category, and related products would be useful.   1) Develop Content That’s Dressed To Impress; Use Keywords Sparingly 2) Make…
  • How to Attract targeted Leads with your Content

    29 Jul 2014 | 2:37 am
    How can you attract potential leads target market online using your content? Today all consumers are information-empowered. In fact, consumers nowdevelop relationships with content. And to be successful with creating content that builds your business, companies need to be where their customers are and know how to engage them in a meaningful way. Content marketing is about publishing content that focuses on the problems and desires of the prospect and customer. Healing prospects and customers true pain points with content (okay, a bit over the top, but true none the less). 1) Identify your…
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    Social Media Defined

  • Sharebait Defined

    30 Jul 2014 | 10:06 am
    Sharebait is a popular buzz word lately that deserves a little clarification. It is often given a bad name by spammers who try to trick people into sharing content on social media by using fake content or by offering rewards. But sharebait need not be a dirty word for social media marketers. In fact, the […]
  • Social Media Marketing for Online Casinos

    20 Mar 2014 | 5:45 pm
    Social media is a powerful tool. So how do online industries use it to attract a live audience in a virtual world? More often than not online entertainment brands such as casinos set up social media accounts and receive an amazing response in return, but how do they harness the power of social media to […]
  • Social Media Marketing For Health Professionals

    17 Feb 2014 | 11:53 am
    Social media hurts doesn’t it? More often than not, getting patients to leave you positive reviews on various social media sites is extremely difficult. However, it takes the smallest annoyance for a disgruntled customer to get on Yelp or Google+ and leave a scathing review of your clinic. So how can you harness the power […]
  • Social Media Marketing For Law Firms

    25 Sep 2013 | 8:53 am
    Legal firms have to be careful about, well, everything. So what about social media? When it comes to using social media for a law firm, it’s important to first identify what potential uses it may serve. Are you interested in bringing in new clients? Communicating recent results to existing clientele? Perhaps you would rather use […]
  • Handling Negative Reviews on Social Media

    11 Sep 2013 | 11:29 am
    If you are a marketer for any brand or business, big or small, chances are you see social media as a double-edge sword. Social media provides multiple outlets for increasing brand awareness and promoting products or services. In the past decade, it’s expanded the marketing reach of businesses exponentially. Additionally, sites such as Twitter and […]
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    Just Ask Kim

  • How To Turn Your iPod Touch Into A Free WiFi Phone

    Kim Castleberry
    29 Jul 2014 | 3:59 pm
    Make Your iPod Touch A Lot More Like An iPhone Did you know that you can, quite easily, turn an iPod Touch (which is not a cell phone), into a mobile WiFi phone? I bought one of these recently and have been working hard to extend its feature set. (Rather limited by the iOS restrictions though.) What’s unique about the iPod Touch – and different than the iPod Classic – is that the Touch is essentially an iPhone with no phone components. That means that it runs almost all of the iPhone apps.  [On a side note: I swear if Apple users knew how terrible that keyboard is, compared…
  • A Rough Week In WordPress Security Means You Better Pay Attention!

    Kim Castleberry
    25 Jul 2014 | 11:48 pm
    The Bad Guys Are Back With A Vengeance!  Over the course of the last month, WordPress has repeatedly been suffering a, “Terrible, Horrible, No Good, Very Bad Day” (to quote the famous children’s book).  WordPress has been under serious assault from a wide scope of security-jeopardizing attacks, most stemming from weak or poorly secured plugins.  As many as 50,000 sites may have been defaced from a single vulnerability and the total scope of the damages this month is potentially in the millions.  First, we’re going to cover the plugins affected. Then we’ll…
  • Use DoShare To Schedule Google+ Profile Postings

    Kim Castleberry
    20 Jul 2014 | 10:29 am
    Finally! Schedule Those G+ Profile Posts!  Behold! The long awaited ability to schedule Google+ posts to our profile! …  Well… sorta!  For a long while now we’ve had the ability to use Hootsuite to publish to Google+ pages… but profiles were in the dark because no API existed.  Now, Tzafrir Rehan has created the DoShare extension for Chrome, which bypasses the need for an actual API and emulates a human posting.  Is it perfect? Not a chance… but is it awesome… oh yeah!  You can click here to get DoShare and here to join the DoShare Community! What…
  • TechSmith Fuse: A Brilliant Way To Bring Your Mobile Photos Or Video To Desktop For Editing

    Kim Castleberry
    17 Jul 2014 | 12:32 pm
    Get Your Mobile Capture Playing With Your Desktop Editing Software  If, like me, you’re in digital marketing, you’re likely already making great use of the amazing lineup of products from TechSmith such as Camtasia (video editing) and SnagIt (screen capture and annotation editing).  However, you probably are also a savvy person who shoots a lot of  your pictures, screengrabs, and video on your smartphone.  We all know how annoying it can be to have to plug the USB cable in or fiddle with third party software to get “just a quick picture” from our phones back onto…
  • How to Rewrite PLR Content?

    Kim Castleberry
    13 Jul 2014 | 9:22 pm
    What are Some Ways to Edit or Customize my PLR Content? Last week, I wrote that Nicole Dean from EasyPLR released a report to help bloggers and affiliates understand and better make use of PLR as a timesaver. If you didn’t pick up that free report, no optin required, click here to open the PDF in a new tab! However, a lot of readers indicated that they skipped the report because they really didn’t even know enough about what PLR is or how it could help them. So… over the next few days I’m going to give Nicole an opportunity to teach you a little more about this…
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    Barbara Ling's Official Authority Marketing Cafe

  • Your Wednesday Morning Perkup – BIG JVzoo/W+ news coming, Bribery Failed, My latest, MORE!

    30 Jul 2014 | 3:50 am
    Your Wednesday Morning Perkup – BIG JVzoo/W+ news coming, Bribery Failed, My latest, MORE! +=================== | | oOo ==> 2014 WSO Buy Button Blueprint (FRESH!) | | | WHY:  My latest – how to max out your product | profits with … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Tuesday Morning Perkup – Last chance at 2014 Seminar Recordings, Maxing Your Buy Button Profireleasing today, more!

    29 Jul 2014 | 9:50 am
    Your Tuesday Morning Perkup – Last chance at 2014 Seminar Recordings, Maxing Your Buy Button Profireleasing today, more! +=================== | | oOo ==> 2014 E1KaDay Seminar Recordings INCREASING! | | | WHY:  Get all the goodness shared at the June | … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Monday Morning Perkup – my latest, 32 Content Marketing Tools, Bribery failed, Tshirts, more!

    28 Jul 2014 | 1:22 pm
    Your Monday Morning Perkup – my latest, 32 Content Marketing Tools, Bribery failed, Tshirts, more! +=================== | | oOo ==> Tshirt Tango | | | WHY:  Serious training on how to | max t-shirt profits by proven marketer who: | +=================== … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Sunday Morning Perkup – Closing TONIGHT, my very own kindle, PokeYourNose, 10 TimeSaving Tips, more!

    27 Jul 2014 | 3:11 pm
    Your Sunday Morning Perkup – Closing TONIGHT, my very own kindle, PokeYourNose, 10 TimeSaving Tips, more! +=================== | | oOo ==> Closing TONIGHT!  (NOT 10K but only… | | | WHY:  Zero cost class on how to double  | your online … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Saturday Morning Perkup: Social Media Tutorials, McDonalds, Evil Scales, more!

    26 Jul 2014 | 12:55 am
    Your Saturday Morning Perkup: Social Media Tutorials, McDonalds, Evil Scales, more! +=================== | | oOo ==> Evil Business Magician Replay up! | | | WHY:  Zero cost class on how to double  | your online income…guaranteed | +===================   Morning!   … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
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    The Heyo Blog

  • Profiling Heyo’s Lead Capture Templates

    Emily Goodrich
    30 Jul 2014 | 6:09 am
    As you have no doubt noticed, recently we here at Heyo added a new section of templates to the Heyo editor – the Lead Capture Templates. What do they do? Well, it’s all in the name! Heyo’s Lead Capture Templates are here to help you promote email newsletters, special deals, and exclusive downloads to your fans. […] The post Profiling Heyo’s Lead Capture Templates appeared first on The Heyo Blog.
  • Introducing the Heyo Form Widget

    Emily Goodrich
    25 Jul 2014 | 1:46 pm
    You’ve asked for more flexibility in forms, and you’ve got it! We here at Heyo are pleased to introduce the Heyo Form Widget, a new way to capture more data from your fans! This is our next step towards making the email forms on Heyo Templates more flexible, and we couldn’t be more excited! The Heyo […] The post Introducing the Heyo Form Widget appeared first on The Heyo Blog.
  • 25 Things Small Businesses Need to Know From Facebook’s Q2 Earnings Call

    23 Jul 2014 | 3:51 pm
    It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament. There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small […] The post 25 Things Small Businesses Need to Know From Facebook’s Q2 Earnings Call appeared first on The Heyo Blog.
  • How a Software Company Achieved 39% Conversion with Heyo

    Emily Goodrich
    22 Jul 2014 | 12:30 pm
    Getting more Likes on your fan page is great, but what about reaching people outside of Facebook? Heyo templates are all about email capture, and that’s exactly what Heyo customer Ryan Millner, Social Media Manager at OMG Total Protection, was looking for with his latest contest. Read on to find out how the Heyo Sweepstakes […] The post How a Software Company Achieved 39% Conversion with Heyo appeared first on The Heyo Blog.
  • Introducing Heyo’s Photo Contest Template

    Alex Shamy
    17 Jul 2014 | 6:00 am
    Finally, a simple way to build a Photo Contest in Heyo. Found in the contest templates, the brand new photo contest will allow you to engage your fans in a whole new way. Entries can be submitted via Facebook and Instagram and the photo with the most votes at the end of the contest wins. […] The post Introducing Heyo’s Photo Contest Template appeared first on The Heyo Blog.
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    Concise Training

  • Simplifying Social Media With Spreadsheets – Part 3 – Spreadsheet Add-Ons

    Steve Beavis
    22 Jul 2014 | 3:15 am
    Last week we looked at using a spreadsheet with management tool Hootsuite to bulk schedule social media posts. Continuing our spreadsheets for social media theme, today we are going to look at some of the social media spreadsheet tools that are out there. Supermetrics In November 2013 Automate Analytics became Supermetrics. They produce a series of add-ons for Microsoft Excel and Google Sheets, some of which are paid and some free. The Microsoft Excel add-on which they call their Datagrabber allows you to pull in information from several sources of analytic data including Google Analytics,…
  • Simplifying Social Media With Spreadsheets – Part 2 – Bulk Scheduling

    Steve Beavis
    15 Jul 2014 | 2:34 am
    At Concise Training we love to use spreadsheets to organise our work and to aid us in carrying this work out. In this series Steve will be looking at how you can use spreadsheets, specifically Microsoft Excel and Google Sheets to make your social media management more efficient. In the last post we talked about creating a publishing schedule for your social media content using a spreadsheet. Today we are going to talk about using that spreadsheet to bulk schedule your social media posts. For this discussion we will concentrate on using MS Excel. Hootsuite, the social media management tool…
  • Simplifying Social Media With Spreadsheets – Part 1

    Steve Beavis
    8 Jul 2014 | 3:00 am
    Here at Concise Training we love to use spreadsheets to organise work and to aid us in carrying this work out. In this series Steve will be looking at how you can use spreadsheets, specifically Microsoft Excel and Google Sheets to make your social media management more efficient. To start off, we thought we would look at using spreadsheets to plan your social media publishing. Publishing Schedules If you are going to manage a large amount of content for regular publishing to the Internet, you will need to keep track of what you are publishing and plan when to do so. You can do this by…
  • Google+ is three years old

    Mary Thomas
    26 Jun 2014 | 2:35 am
    In my last post I gave 4 reasons that you should be on Google+ which got a good level of response across my social networks. In particular I was contacted by Eddie O’Driscoll from DPFOC who wanted to share the Infographic (below) his company had just created.  It gives a nice history of Google Products and functionality. Thanks Eddie As the Infographic points out, there has been a rumour recently that Google will be withdrawing support for Google+. Interestingly enough I have recently seen a definite spike in the numbers of people who are joining the network!  I’m also getting…
  • Four reasons you should be using Google+

    Mary Thomas
    16 Jun 2014 | 11:39 pm
    Since Google+ arrived in 2012, there has been a great deal of talk around whether businesses should use it or not.  I have always liked the tool but there have been some issues, not least of which is that the Google+ audience is less engaged than on some of the other tools. Recently, I’ve been taking another detailed look at Google+ as part of the process of updating our E-Learning courses and I really like what I now see.  Google have made a number of changes to the tool in the background to make it easier to use. So why should you be using it? Here are my top four reasons you should…
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    DreamStateDigital » Blog

  • Best SEO Tips for Your New Startup

    29 Jul 2014 | 4:33 am
    What are the best SEO tips for a new startup? SEO is the heart and soul of every online business who has an online presence. Online businesses without SEO are dead. So what are the best seo tips literally for a new website or startup. not spending time and money on SEO :)! The tricks that that lead a startup to growth hack can;t be used over and over again. Look into more writing blogs and useful content for your target audience. Generic keywords that describe Category, and related products would be useful.   1) Develop Content That’s Dressed To Impress; Use Keywords Sparingly 2) Make…
  • How to Attract targeted Leads with your Content

    29 Jul 2014 | 2:37 am
    How can you attract potential leads target market online using your content? Today all consumers are information-empowered. In fact, consumers nowdevelop relationships with content. And to be successful with creating content that builds your business, companies need to be where their customers are and know how to engage them in a meaningful way. Content marketing is about publishing content that focuses on the problems and desires of the prospect and customer. Healing prospects and customers true pain points with content (okay, a bit over the top, but true none the less). 1) Identify your…
  • Best Ways to Make Content Go Viral

    28 Jul 2014 | 2:14 am
        Most of the viral contents are the one’s which have some data,facts or graphics on a targeted subject or has a humorous twist to it. If you research 200 random viral contents, you’ll find that they are either Infographics,videos or direct factual contents,which only goes on to show the changing preference of readers when it comes to content. The essence of the perfect Viral blog post would be a combination of all these: 1) Awesome post of around 400-600 words content. 2) Content mostly in bullet points and simple English which everyone can understand and digest. 3)…
  • The M&M’s of Advertising and Marketing

    27 Jul 2014 | 2:46 am
    We all know M&M’s(TM) as the candy that will “melt in your mouth, but not in your hand”. But did you also know that in Marketing, the right M&M’s can help your advertising budget ” melt into money and not into the (trash) can “? How? Well its… The post The M&M’s of Advertising and Marketing appeared first on DreamStateDigital.
  • Best Content Marketing Analytic tools to increase Sales

    26 Jul 2014 | 3:47 am
    With all this hype about Content Marketing you can truly see it’s value but you need an analytics tool that will help you determine the ROI on content creation and track which content generates the most leads and which content generates the most #sales. This is the premise for content selling. Marketing and Sales must work together to align content used in sales engagements. Forget vanity metrics, like which content generates the most shares, engagements and comments. Content marketing analytics tool that can tell me two things which content generates the most leads which content…
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    NewsOrator :: SEO, Social Media, Wordpress and Blogging News

  • The Main Benefits Of SEO For E-commerce

    Manish Agrawal
    30 Jul 2014 | 10:03 am
    Search engine optimization is the ad of the 21st century: a smart, incredibly effective way of attracting new customers and keeping your company at the top. If you still wonder whether your online store needs search engine optimization or not, the answer is yes, but let us dwell more on that. Increased traffic The main goal of every search engine optimization campaign is to improve your website rank on search result page. The most ambitious goal is to get to the very top, but any position on the first page should bring positive results and double or triple the number of visitors to your…
  • 4 Design Tips To Improve Conversion Rate

    Manish Agrawal
    28 Jul 2014 | 11:06 pm
    Great design is easily one of the most important features of conversion rate optimization, and one of the hardest to execute on. The difference between a mediocre design and a good, clean design can translate into huge improvements in your conversion rate & additional profit. So, how do you design your site for optimal conversion? And what exactly translates into “good” vs “bad” design? Here are 5 design tips for you to improve your conversion rate, along with examples of each: 1. Keep It Simple, But Don’t Lose the Benefits There are often two approaches to…
  • Why Should I Attend The Conference This Year?

    Manish Agrawal
    25 Jul 2014 | 8:57 am
    What makes this conference different than other types of conferences? Most all conferences give the attendees something that they haven’t experienced before. The whole point is to get new ideas that will continue your growth in that area, and give people a reason to want to come back to the conference the next year. The biggest draw of the BlackHat World Conference is that you are able to hear things from people who know how to do some of the riskiest but most successful techniques out there. These are things that some people stray from talking about, but at this conference, there are…
  • 3 Top Internet Marketing Trends to Pave your Attention in 2014

    Manish Agrawal
    24 Jul 2014 | 9:20 am
    The digital marketing landscape for online marketers is constantly fluctuating and it always requires a keen eye to find what trends are currents running behind and how to make the most of it for your business goals. One must always be known for the latest industrial updates that can impact their businesses for a long-term. Every day the business market is getting wider and wider, the marketers are getting new stories regarding the development, technology and other kind of bombarded gossips and news that are evaluated typically for implementing in business strategies. But it is very important…
  • How to Make Google Friendly Link Building

    Manish Agrawal
    25 Jun 2014 | 11:28 pm
    Overview: That Google is constantly updating the way it ranks sites and rates links is well known to SEO experts who have to be on their toes. If you cannot does it right, you must never ever get it wrong or your site will be banned or blacklisted by Google and other search engines. Don’t: Avoid negative tactics such as article directory links, paid links, link exchanges, worthless press releases, low quality directory links and pyramids or wheels. Google will either ignore your efforts or worse, ban your site. Do’s: There are better, acceptable methods to make Google friendly links. A…
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    Your Social Village

  • Real Estate And Social Media: The New Age Of Real Estate Communication

    Joyce C. Abaño
    23 Jul 2014 | 4:50 pm
    How can the Real Estate sector in Australia use Social Media to boost business? Selling properties to overseas investors, many of whom are from Asia, is big business at present in Australia. With property prices in major metropolitan areas flourishing, mostly driven by record low interest rates and huge demand from global real-estate investors, Australia is now tagged as a hotspot for many Asian property purchasers. In the past, neighbouring countries are usually the most popular investment destination for most Asians (as with Singapore – Malaysia; or China – Hong Kong). Now,…
  • Franchises And Social Media: How Can Your Franchise Benefit From Social Media?

    Joyce C. Abaño
    7 Jul 2014 | 4:05 pm
    How are the best franchises using social media to their advantage? Today’s enlightened consumer does not just spend a significant amount of cash to purchase a product or service without doing thorough research about it first. He or she may ask: “Is this product or service worth paying this amount for?” “Let’s see if other people have tried it already.” “I’d like to see what other people online are saying about it.” “Is this a good brand? What do most people think about it?” And the questions could go on and on until they are satisfied they have the answers they need.
  • Social Media for Non Profits: How To Avoid Getting Lost In The Social Media Jungle

    Joyce C. Abaño
    24 Jun 2014 | 4:20 pm
    How can non-profit organisations create an effective social media campaign? Today, more and more non-profit organisations have integrated social media in their non-profit communications and fundraising strategies! They use social media to tell people about their cause and what their organisation is all about, share stories and engage with their target audience. A recent survey with over 9,000 small-to-medium-sized non-profit organisations in the US and Canada showed that 48 percent of non-profits believe social media is valuable to their campaigns. Ninety-eight percent of these non profits…
  • Social Media Crisis Management: How To Handle A Public Mistake

    Joyce C. Abaño
    16 Jun 2014 | 7:44 pm
    Do you have plans on how to effectively manage a social media crisis? Every business owner knows bad news travels faster and farther than good news. This is especially true in the digital world where anybody can get information about a company or talk to other consumers in other parts of the world in real time with just a couple of keystrokes. A large number of businesses are now on social media because they want to be where their consumers hang out. These businesses acknowledge that social media is the best type of “word-of-mouth” marketing today! One FB post or Twitter tweet and a…
  • How Can Social Media Monitoring Help You Future-Proof Your Business Strategy?

    Joyce C. Abaño
    26 May 2014 | 4:47 pm
    Why should you bother with social media monitoring and how does it work? Today’s consumers are more powerful than most of us realise! Why? They have a very powerful tool at their disposal – social media. Whatever your present and prospective customers say on social media about your product or services, can genuinely have an impact on your business! Over the past decade, marketers, business owners and the general public have witnessed the explosive growth of social media with almost everyone wanting to be on it. Companies especially wanted to create pages on social media platforms to be…
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  • The YouTube Alternative: Amazon Video Shorts

    Saqib Sherazi
    30 Jul 2014 | 7:46 am
    Everybody wants to be a YouTube star these days. You may have heard of the popular YouTube celebrities earning lots of money through YouTube. You may have also thought if they can do it then why not you? Of course you can do it but it will take some time and effort on your part to reach the upper echelons of YouTube popularity. Meanwhile there are other up and coming video sites which may begin to grow in popularity and wait for it…. Not require you to use a Google plus account. What I am talking about is not a fantasy but a reality and it is called Amazon video shortsNow it did take me…
  • 4 ways to utilize social media strategy

    Saqib Sherazi
    29 Jul 2014 | 8:35 am
    Social media plays an important part in many people lives as well as how many businesses interact with its consumers. There are different ways to take full advantage of your social media efforts. We will explore 4 different ways to effectively utilize social media strategy Solve real business challengesThe brands which are the most popular on social media tend to be the ones that are helping people with problems that are occurring today. The pace of change is fast in the business world and consumers tastes are also changing fast. For example, consumers who had problems in the past would have…
  • Ads versus reality in marketing

    Saqib Sherazi
    28 Jul 2014 | 8:22 am
    Advertisements come in all forms. Most common one that people are exposed are Ads on TV or online. Although sometimes what is presented in the Ad can be quite different from what the reality of the product is. Companies use ads to attract consumers to try their products but when the consumer actually looks at the product compared to what they saw in the ad; they may leave disappointed. Enjoy the info graphic below which explores the differences in Ads vs versus realityThe post Ads versus reality in marketing appeared first on
  • Twitter gifs: the next leap?

    Saqib Sherazi
    24 Jul 2014 | 7:30 am
    If you haven’t been following Twitter news then I have something to share with you. Twitter has recently announced that it will allow people to post gifs in their Tweets. Now if you don’t know what gifs.. they are basically short video clips that people watch and like to share with other people.Here are some steps you can take to post Twitter gifs.First you need to find the appropriate Gif. You can do this by searching for Gifs on Google with many variations such as the following:Funny gifsSad gifsYou can even get specific such as if you want gifs about your favorite TV show like Simpsons…
  • Technology copycats

    Saqib Sherazi
    23 Jul 2014 | 8:20 am
    These days you can find knock offs of any popular brand. You want a Nike then how about a Nipe? Looking for Adidas? How about Adibas? This also translates in the technology market where Chinese companies are now able to offer similarly spec technological products at lower prices. We will be exploring the Chinese startup Xiaomi and its impact in the technology market specifically smart devices such as tablets and phones.Xiaomi recently launched its latest product which is called the Mi 4. Now if people did not know or even hear about the Mi 4 then they would have assumed it looked a lot like…
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    Engagor Blog

  • 3 Excellent Tips to Improve Your Social Customer Service

    Sofie De Beule
    24 Jul 2014 | 9:25 am
    Building strong and valuable relationships with your customers requires more than an occasional “check-up” to see how they are doing. More than simply fixing your customers’ issues, businesses need to interact meaningfully, consistently, and proactively with their customers. Building social capital, and investing in the value of your network, helps your company grow into a sustainable business and opens the door for opportunities to build loyal brand advocates. When it comes to building a unified brand across all channels, providing superior customer service is crucial to deliver on an…
  • Engagor Wins Two Awards in Goldbach Report on Monitoring Tools

    Lien Brusselmans
    23 Jul 2014 | 1:26 am
    Every year digital marketing agency Goldbach Interactive conducts a thorough research of the leading social media monitoring platforms in Europe. We were very pleased to get a positive first review last year and are thrilled to announce that we came out as one of the best social media management tools this year! Engagor offers first-class workflows for community managers and social media customer service teams, as well as the largest range of social media profiles to monitor, analyze and manage. By means of a questionnaire Goldbach researchers identified 15 top tools which they tested in a…
  • Tomorrowland Reaches 1.5 Billion People on Social Media!

    Lien Brusselmans
    22 Jul 2014 | 5:47 am
    In a few years’ time the Belgian electronic music festival Tomorrowland has become one of the most popular festivals in the world. Undoubtedly social media has played a huge role in spreading the word. People from all over the world traveled to Belgium last week and more of them are coming over on Friday for the second Tomorrowland weekend, installed to meet the huge demand for tickets. With social media management platform Engagor we have monitored all online buzz and discovered some stunning stats! 3.4 Million Social Media Posts – 1.5 Billion People Reached From Friday July 18th…
  • 4 Ways to Instantly Measure the Success of Your Social Media Efforts

    Sofie De Beule
    9 Jul 2014 | 7:30 am
    Are you searching for the right way to measure the success of your social media efforts? Measuring the amount of likes, retweets or comments simply leaves you with numbers that don’t allow you to interpret them meaningfully – right away. To truly grasp the potential of social media – and know what’s working and what isn’t – leaves many businesses with a frustrating challenge. One thing is sure: it’s definitely not an exact science. Why not? Implementing social media into your business strategy is a continuous trial and error process. It requires a lot of…
  • 7 Short Social Media Case Studies With Examples Across All Industries

    Sofie De Beule
    8 Jul 2014 | 6:00 am
    A huge advantage of being a social media software company is that we continuously learn from our customers from up close. We not only pick up new, creative ways customers are using our tool, but discover new solutions to the challenges they face with, for example, handling a high volume of incoming social mentions or the complexity of building social media teams. We are happy to share these short social media case studies about our customers’ experience with our platform. Take a look at these social media case studies and learn how other companies, across all industries, such as…
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    Room 214

  • Singing Milk Boxes and Dancing Cheese

    Jen Casson
    17 Jul 2014 | 11:22 am
    “What if the cheese twirled the macaroni around as rainbows and hearts fly out?” “Would it be ok if the peanut butter sandwich cracker took a little lick of himself?” “Can I put a top hat on the milk box and give him a dancing cane?” It’s ridiculous statements like these made during the course of a project that make one pause to ask “are we really getting paid to do this?”.  A recent creative project for Horizon Organic was just one of those times.  They asked Room 214 to create a fun animated video to help launch their new line of Mac &…
  • Room 214 is Hiring: Interactive Designer

    Room 214
    8 Jul 2014 | 10:06 am
    Job Description Create and maintain design assets specific to Room 214 branding, websites, social networks, marketing materials and pitch decks. Be involved with Support design and front-end development, as needed for mobile responsive web properties, social media applications and client projects. Serve as the key creative member, touching all visual aspects of company brand and design (programmers need not apply). The creative team works on a variety of projects in the agency including: branding, infographics, Facebook applications, presentations, digital strategy and concept development,…
  • Room 214 is Hiring: SEO Specialist with HTML & CSS Chops

    Room 214
    2 Jul 2014 | 1:08 pm
    SEO Specialist with HTML & CSS Chops Room 214 is seeking an individual who is technically minded — but also has exceptional communication, writing, and organizational skills. This position is perfect for the individual who has: 1-3 years experience in keyword research and search engine optimization techniques 2-4 years experience with HTML and CSS experience (basic front-end web development) The confidence to communicate recommendations about web content (even to the extent of being able to write some of it her/himself) – but also the humility and hunger to learn more An…
  • Interactive Video: The Evolution of Video Marketing

    Jen Casson
    18 Jun 2014 | 4:39 am
    Video is a must-have component of your digital marketing strategy and the stats prove it. If you still haven’t bought into that… well, this article isn’t for you. What I’m interested in sharing is the next evolution of video marketing – the Interactive Video (or “IV “ for the character averse). Let’s briefly revisit web videos’ history. As more and more marketers began using video to promote their brands online, it was inevitable that they’d want to make their videos clickable.  Video for video’s sake?  Don’t be ridiculous!  They wanted viewers to…
  • Room 214 Opens Office in Washington, D.C.

    Stacey Kawakami
    11 Jun 2014 | 1:00 am
    Room 214 is pleased to announce the opening of our Washington, D.C. office — our first office outside of Boulder! The new office will support the agency’s growing roster of clients on the East Coast and service the business and non-profit community within the DC area. Stacey Kawakami, regional vice president, has relocated from Boulder to lead the office. “We’re thrilled to be in D.C. – a city with great culture and an expanding business and entrepreneurial environment. As a full-service digital agency with international clientele, we can offer local account management for many…
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  • Define Your Marketing Vision For Clarity, Focus and Drive

    29 Jul 2014 | 1:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Have you clearly defined your marketing vision? It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t ... The post Define Your Marketing Vision For Clarity, Focus and Drive appeared first on
  • 10 Online Communities For Expanding Your Blog Network

    25 Jul 2014 | 1:48 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Getting active in online communities is a good way of expanding your blog network. However, you need to expand through the right communities for your ... The post 10 Online Communities For Expanding Your Blog Network appeared first on
  • SEO And The Art Of Link Building

    Thomas Glover
    24 Jul 2014 | 7:33 am
    ( By Thomas Glover on - Social Media Marketing Resources ) Can Link Building Promote SEO? Although link building has acquired a bad name thanks to poor quality, spam-type postings; good quality, carefully positioned links can ... The post SEO And The Art Of Link Building appeared first on
  • 20 Content Marketing Mistakes To Avoid Like The Plague

    22 Jul 2014 | 2:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) If you’re using content marketing for your business or personal goals, then you will understand that it’s not easy to master and certainly not an ... The post 20 Content Marketing Mistakes To Avoid Like The Plague appeared first on
  • How To Stay Focused On Your Content Marketing Plan

    18 Jul 2014 | 1:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) I’ll assume you have done your research and planning and created a content marketing plan. That’s a great first step, but now you need to ... The post How To Stay Focused On Your Content Marketing Plan appeared first on
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    Digital Information World

  • Small Business Digital and Social Trends 2014 - #infographic

    31 Jul 2014 | 12:55 am
    "The small business landscape is one that is always changing. What’s true of this intrepid group one year may take an unexpected turn the next. So it’s always fascinating to touch base with business owners and learn about their needs, challenges, and aspirations for their businesses."To Get a clear picture of the state of digital marketing in small business today, the folks at selected over 2,200 U.S. small businesses and asked them about the role digital plays in their marketing strategy. Here's what they found:Nearly 6 in 10 small business owners use digital products as part or…
  • Powerful Words That Will Help You Turn Everyday Copy Into Conversions - #infographic

    30 Jul 2014 | 10:15 pm
    Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and toolbox. However, you might be surprised by how effective certain deceptively simple words can be. What terminology has proven to be better for converting customers? How important are words for modern social media and content marketers? Get your answers and more in this infographic called Words And Phrases That (Almost) Always Convert, which comes courtesy of uberflip.Key takeaway:Here's what today's brands consider to be top-performing terms. Note that, even…
  • 10 Best Practices for Pinterest Mobile Marketing - #infographic

    29 Jul 2014 | 11:55 pm
    Since the release of the Pinterest mobile app, use of the social network on mobile devices has skyrocketed in comparison with the web version and continues to grow. Pinterest is now one of the top contributors of traffic for bloggers and brands and much of this is thanks to Pinterest mobile. A recent study shows that 75 percent of all daily Pinterest traffic comes from mobile devices while nearly 50 percent of all social sharing on iPads is from Pinterest. So how can you increase the likelihood that your pins get shared and clicked-through on the mobile app?Here's a handy infographic…
  • Social Media Quick Tips: Creating Sequenced Ad Campaigns on Facebook

    29 Jul 2014 | 10:00 pm
    Did you know that Facebook's sequenced ads received 87 percent more views-throughs and 56 percent more email subscriptions compared to sustained call-to-action campaigns."While producing a successful Facebook drip campaign requires notable time, creative input and strategic planning, the payoff can be worth it."New to the concept? This graphic from Flightpath visualizing 5 rules for creating a successful sequenced ad campaign on Facebook!1. Know your customer profile: 2. Hone your message and be consistent: 3. Produce high-quality content 4. Make conversion count  5. Plan…
  • A Breakdown Of The 40 Minutes A Day The Average User Spends On Facebook - #infographic

    28 Jul 2014 | 4:51 am
    According to a new study from Facebook, an average user spends 40 minutes on Facebook on a daily basis.And this comic/chart from JoyofTech visualizes what exactly we do in those forty minutes.The graphic shows that much of our time is spent trying to adjust our privacy settings and deciding whether or not "Liking" a sad or tragic post is the appropriate thing to do.From trying to avoid the ads that appear in our news feed to typing out posts or replies (but then deleting them), this is how we spend our time on world's largest social network.Do you think (sometimes) we waste too much of…
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    Socedo Blog

  • How To Use A/B Testing In Prospecting

    Aseem Badshah
    29 Jul 2014 | 1:46 pm
    I’m sure you have an elevator pitch. I’m also willing to bet, that depending on audience and circumstance, you have at least two versions of that pitch. If you’ve ever compared which version of the pitch produces the best reactions, you have essentially done an A/B test, albeit on a smaller scale. What if there was a way to test your social media outreach in the same way, while collecting the results of each approach, all in order to systematically improve your conversion rates? Welcome to A/B testing the Socedo way! What really is A/B Testing? Have you ever wondered why the CTA button…
  • How Are You Using LinkedIn To Do Outbound Prospecting?

    Aseem Badshah
    24 Jul 2014 | 4:36 pm
    How are people prospecting on LinkedIn today? Let’s examine the routines people have for finding new prospects, how they connect with them, and general faults in this ever repeated process. We will take a look at the lack of human interaction and the lack of elegance in the approach to finding prospects that you hope will spend big money on you. Don’t worry, I’ll show you how to do it right! I’ll even show you how to interact with the prospects speaking a language they want to hear, and how to get the best and fastest response with the least amount of effort on your behalf. I will…
  • 3 Signs That You Need To Change Your Twitter Prospecting Criteria

    Aseem Badshah
    22 Jul 2014 | 5:59 pm
    Our current Socedo users can attest that Prospect Search Criteria is the most essential function of the prospecting tool. Simply put, good criteria equals good prospects. We’ve already written an excellent guide toNailing Down the Perfect Keywords in Socedo but all the thoughtfulness in the world doesn’t change the fact that criteria is a fickle beast, and seemingly harmless choices can render nearly perfect criteria useless. Luckily, within the nuances of what separates good criteria from bad criteria are some common patterns. Here are the three most common ailments we find in…
  • 5 roles in your organization that can perform Social Media Outreach

    Aseem Badshah
    18 Jul 2014 | 6:17 pm
    Who in your organization is handling social media outreach on a day-to-day basis? When we at Socedo ask B2B sales and marketing executives, who in their organization they would assign this task to, we often find that they don’t know. What is social media outreach? Essentially, it’s going out and proactively finding people who are talking about your industry and have a need for your product, and engaging with them on social media in order to fill your pipeline. While this is a very effective strategy, it does take consistent human effort of 30 to 60 minutes a day in order to see maximum…
  • New Social Selling Idea: Leverage Glassdoor for Conversations!

    Aseem Badshah
    16 Jul 2014 | 3:54 pm
    Guest Post by Jamie Shanks, Principal at Sales for Life I just finished reading a great blog from Cece Bazar called “3 Kickass Sales Hacks You Never Considered.” One of these hacks was using Glassdoor, the online company ranking and “internal truth” telling tool website that has employee reviews of what makes a company terrible and awesome to work at. Social selling is leveraging online tools to have better, more impactful conversations with decision-makers. The marriage between the Glassdoor and social selling only makes sense!  Here is how Cece is suggesting you use the tool. Find…
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    Shane Barker

  • Harley-Davidson: Royal Standard in Unique Marketing Strategies

    Shane Barker
    26 Jul 2014 | 10:13 am
    Harley-Davidson has been a household name in America since the beginning of the 20th century, when young William S. Harley, then 21, strapped an engine to fit a bicycle. It took the motorcycle magnate only two years from that point to roll out the first edition of the Harley-Davidson motorcycle. His business, even today, has proven to be one of the most stable and successful in American history. What the company has done in regards to unique marketing strategies  in recent years has been astounding. It’s all about the brand How has Harley-Davidson become a standard in today’s…
  • How to Gain the Ultimate Level of Credibility

    Shane Barker
    18 Jul 2014 | 10:29 am
    Whether you are an entrepreneur seeking to attract more business, a leader of an organization looking to draw in high-profile clients, or a speaker aiming for higher paying gigs, it is essential that you develop the ultimate level of credibility and establish your expertise to stand out in today’s competitive business world. As technological advances continue to digitalize the marketplace, publishing a business book is becoming the top marketing method for obtaining instant and ongoing credibility as an expert. After all, a recent study by RAIN Group discovered that 96% of published…
  • Financing Your First Marketing Campaign

    Shane Barker
    13 Jul 2014 | 8:20 am
    Marketing budgets are growing. A CMO Survey anticipates almost 7 percent growth over the next year. Companies with annual revenue under $25 million spend an average 13.9 percent of revenue on marketing. An increasing amount of this goes towards digital marketing budgets, which Gartner expects to grow 10 percent this year. But coming up with this part of your budget might seem challenging if you’re just starting up. You need sales to fund your promotional efforts, but finding your first customers depends on your first major marketing push, making its success crucial. Adopting some smart…
  • 9 Simple Tips for Writing the Best Headline EVER!

    Shane Barker
    1 Jul 2014 | 6:50 am
    In today’s digital age of online journalism, it takes much more than great content and good website design to attract clicks from potential readers. In order to grab readers’ attention span within the first few seconds, you need to create the best headline ever (i.e. catchy headlines) that make it impossible for them to resist reading more. Unless you reel in your potential customers instantly, it is likely that your content and product or service will largely go unnoticed on the World Wide Web. If you need some help in crafting some catchier headlines to create more buzz about…
  • How to Grow Your Blog Outside of Google Organic Search

    Jerry Low
    23 Jun 2014 | 9:01 am
    Bloggers, and really anyone who runs a website, can appreciate the importance of a great Google organic search ranking… heck, that’s why there is an entire industry devoted to improving search rankings (SEO specialists). However, Google organic search rankings are not the only way that visitors find your website – and the rankings shouldn’t be. Beyond the idea that you should never “put all of your eggs in one basket,” Google is far from consistent – and consistency and reliability are important. Too many sites have been unwittingly turned upside down overnight…
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    Digital Insights

  • How businesses are leveraging the power of Crowdsourcing?

    Harsh Ajmera
    27 Jul 2014 | 9:30 pm
    Crowdsourcing has become one of the most effective ways of strengthening the connection between customers and businesses/brands. Your customers & prospects have tons of valuable ideas that can help your brand for the future, and social media is the perfect platform to tap your customers & prospects for insights on everything – from products concepts, campaigns, advertising and so on. As a brand you won’t deny with the fact that your customers are actually the one who know your product the most. Crowdsourcing allows to get some real insights from the end users. It is not…
  • How to increase YouTube Engagement rapidly [Infographic]

    Priyanka Ravani
    20 Jul 2014 | 6:03 am
    Are you looking for ways to increase your YouTube engagement? What if I told you, you can increase your YouTube traffic by a whopping 374%? But before I dwell any further on that, a small recap on the earlier infographic where I discussed the importance of incorporating videos in your social strategy. By making YouTube a part of that social strategy could, really accelerate your growth.YouTube is the third most popular site in the world and the second most popular search engine after Google. If you are still not convinced to incorporate this platform in your social media strategy, then take a…
  • Understanding Twitter Analytics: What you need to know!

    Omkar Mishra
    12 Jul 2014 | 12:24 pm
    One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data for Twitter. Now with Twitter going public and aiming to generate more money via advertising, they have certainly stepped up their game with the introduction of Twitter Analytics for different components on Twitter.The Twitter Analytics dashboard is available to everyone who has…
  • How to promote your Infographic to get 10000 shares

    Harsh Ajmera
    11 Jul 2014 | 4:35 am
    We all know by now the power of visual content and it is the future of marketing to your audiences. Images get your brands message across loud and clear to your audiences, compared to only text-based content. Infographic is the best of both worlds, where it is a visual element with snackable bits of text-based information so its gets easier to comprehend by your readers; infographics make a great visual impact!Don’t believe me? I have done various infographics before, some on Google+ falling, some on mobile trends, and majority on statistics and data. We did an infographic on Social Media…
  • 5 things to keep in mind before choosing a Social Media Agency

    Harshita Pande Joshi
    7 Jul 2014 | 11:54 pm
    Social Media has become a must-have space for all brands. From small scale setups to large businesses of crores worth of turnover, each brand wishes to be a leader on social media. Companies have begun to invest massively on social media, and they should not? Have you not seen these growing numbers about social media in 2014?A study by Ernst & Young last year states that 41.5% of the organizations are spending 1-5% of their marketing budgets on social media. A little over 25% of the organizations surveyed spend over 2 crores on social media marketing. These numbers are proof that brands…
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    » Blog

  • Can You use LinkedIn’s New Sponsored Content Feature?

    Mark Woodcock
    30 Jul 2014 | 1:18 pm
    Image courtesy of mars_discovery_district/Flickr. Recently, LinkedIn made it possible for all users to publish content directly to the website. Now, it has announced a new feature called direct sponsored content that could help you reach more people and grow your audience. The ability to publish content on LinkedIn and share it with your followers as a way to build your brand and showcase your expertise brings a lot of opportunity to your content marketing plan. But, this latest feature could do even more, making it easier for you to target your market. Direct Sponsored Content LinkedIn…
  • Top 3 PR Agencies in Yorkshire

    29 Jul 2014 | 1:11 pm
    There are many attributes needed to combine in order to build a successful and affective PR agency. The UK is saturated with companies and individuals claiming to be the best in the public relations arena. The ability to drive mass interest in a product or service through stories can be an art form in itself, when done right it can breed massive results for a client. Public Relations haven’t really changed since the days of its inception, from the coining of the phrase just after World War 2 by Edward Bernays, known as the father of PR. He created some of the biggest and most successful…
  • Why People are Leaving Your Website and How to Stop Them

    Mark Woodcock
    29 Jul 2014 | 12:08 pm
    Image courtesy of Stavros Markopoulos/Flickr. The longer people stay on your site the more time you have to convert them into customers. When people browse your pages, read your blog posts and look at your products, they will be more likely to respond to your calls to action. But, how do you get people to stay on your site? Many businesses unknowingly have elements on their site that actually drive traffic away. This checklist can help you find out why your site has a high bounce rate and how you can keep people on your site longer. Your Site Doesn’t Look Professional You only have a few…
  • Google Launches Free Dynamic Sitelinks for AdWords Users

    Mark Woodcock
    28 Jul 2014 | 12:28 pm
    Google has announced a new perk for AdWords users: dynamic sitelinks. Now, businesses will benefit from automatically generated links to specific pages on their site, which can help them draw in more customers. The new links have already been launched in all countries and they are free. You do not have to pay an additional fee when you set up a campaign and you don’t even have to pay for the clicks on these links. You will continue to pay for clicks on your ads’ headlines and extensions. Right now, sitelinks appear below paid search ads. The links direct people to specific pages on your…
  • Facebook Daily Users and Referrals are Both Up

    Mark Woodcock
    25 Jul 2014 | 1:11 pm
    Image courtesy of Scott Beale/Flickr. Two new numbers, from Facebook and Shareaholic, show that Facebook is gaining more value as a marketing tool for businesses. We already knew that Facebook is an invaluable part of Internet marketing, but these new studies show that despite some rumours, Facebook is still a great promotional tool. More Daily Users Facebook announced that it has had a 19 percent increase in daily users since last year. The site has 829 million users. This statistic shows that although some have speculated that Facebook has reached its peak and is declining in popularity, it…
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    Blog for Social media and technology

  • 10 Useful Tips To Create Value For Your Business On Twitter

    5 Jul 2014 | 7:58 am
    Social networks, including Twitter which will be discussed specifically in this article require much effort on the part of companies to gain followers. We will see that this is not just publishing interesting content that can cause a commitment … With more than 218 million monthly active users (22% in the U.S.), the probability that […] The post 10 Useful Tips To Create Value For Your Business On Twitter appeared first on Blog for Social media and technology
  • 5 Reasons to Use SMS Marketing For Your Business and Brand

    5 Jul 2014 | 7:14 am
    Most companies use common marketing levers like SEO, animation, social networks, (Pay-per-Click) PPC or offline methods. However, despite the use of increasingly mobile, these companies have not yet tried the adventure of mobile marketing. This is particularly the case of SMS Marketing , also called “SMS Push”, which allows any advertiser to automatically send mass […] The post 5 Reasons to Use SMS Marketing For Your Business and Brand appeared first on Blog for Social media and technology
  • 8 Interesting Key Tips to sell through Social Media

    3 Jun 2014 | 4:47 am
    Ask a question to yourself, is it possible to earn from social networks? According to me “Yes, You can”. I have seen and worked with teams that have managed to do. Thanks to tools like salsa, Chirpify or application developed by Amex to pay for Twitter. Sell without leaving networks, which is said to sell, […] The post 8 Interesting Key Tips to sell through Social Media appeared first on Blog for Social media and technology
  • Motorola Moto E: Specification, Features and Comparison with Moto X and Moto G

    19 May 2014 | 9:22 am
    The Motorola Moto G has been one of the best phones of 2013, not by its Full HD screen or the more powerful quad-core processor, but it has a good set of specifications at a good price that makes it a mockery of the competition. Now, Motorola wants to break the mark established with the […] The post Motorola Moto E: Specification, Features and Comparison with Moto X and Moto G appeared first on Blog for Social media and technology
  • How to Protect Data from Heartbleed Vulnerability Bug CVE-2014-0160

    10 Apr 2014 | 4:50 am
    Heartbleed is a Bug that Short-Circuits SSL Web Security. It is a long-undiscovered bug in cryptographic software called OpenSSL that secures Web communications and transactions, may have left roughly two-thirds of the Web vulnerable to eavesdropping for the past two years. Heartbleed isn’t your garden-variety vulnerability, so here’s a quick guide to what it is, […] The post How to Protect Data from Heartbleed Vulnerability Bug CVE-2014-0160 appeared first on Blog for Social media and technology
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  • Are you still not using Google’s ‘Business View’?

    26 Jul 2014 | 6:25 am
    Restaurant in new York using business view technology                   Do you own a restaurant, a Café or are you an Auto dealer, an interior decorator or a Dentist? If you run a business that serves the local area and/or you have a store/office which you want to showcase to your prospective clients  and you are still not using Google’s ‘Business view’ then you are missing out big time. There was a time when a simple business listing on yelp or craigslist would be enough to bring huge crowds to your doorsteps. Then came Google with its…
  • Twitter timeline gets amusing with ubiquitous GIF!

    20 Jun 2014 | 6:41 am
    Get ready to be amazed at extra-animated twitter timeline. Yes! Posting GIFs made easy by twitter starting this Wednesday. Check out the official announcement Being lost among technological advancements like video compressing for years, a 25 years old format, created as a blend of photo and video has recently got popularized across social media, since Pinterest added it in January this year.  A recent study suggests that 63% of social media is compiled of images. In this era of internet marketing being ruled by the visual content, GIF supporting Social Media sites are growing in number but…
  • Soon- You’ll be able edit your Facebook “Lookback”

    6 Feb 2014 | 5:43 am
    Checked out your “Lookback” video yet? If you haven’t you can do that here . Faceboook turned 10 yesterday and with it released something known as “Lookback” video where you can look back at what all you have been up to since you joined Facebook. My past 24 hours on Facebook have been filled with two major things: 1. People sharing their Lookback videos 2. People cribbing and whining about how they hate how Facebook made their Lookback video. This and Satya Nadella off-course(Congratulations to him as well). The New Facebook Lookback edit tool: Anyways, the good news is that…
  • Tech Explosion: 2014

    20 Jan 2014 | 5:15 am
    2013 saw technologies such as 4K HDTV, cloud storage, drones and much more exploding into our lives. Companies such as Lockitron and Nest paved the way for future smart home solutions and telecom companies like Samsung, Sony, etc. launched smart gears which could be the future of wearable technology. With CES 2014 now behind us, we have already seen what the future could be like. 2014 would mostly include the refinement of these new technologies which look to significantly improve our day to day activities. Google recently acquiring Nest takes things to the next level, could this mean…
  • Identifying un-natural backlinks after the Google webmaster tool’s notice

    16 Aug 2013 | 4:41 am
    You have been warned now what? Is identifying and Getting rid of the “Bad” Links easy ?   Of late we have been getting quite a few queries regarding the link pruning/link removal services. What people in general want us to do is to “get rid” or “disavow” their “Bad” links. What I would like to state is that just because your site’s ranking started to drop significantly does not mean that you immediately reach to the conclusion that your site has been penalized due to Google penguin update and you immediately need an SEO Service provider to quickly get rid of all your…
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    Kim Garst - Social Media for Business Owners

  • How To Get More Site Visitors Using Facebook Comments

    Lewis Crutch
    31 Jul 2014 | 2:30 am
    Did you know that you can get visitors to your website just by commenting on Facebook? No, really! Facebook is that powerful. Not only can you get direct traffic from Facebook fan pages, groups, walls and photo tags but you can also use the Facebook commenting system used on thousands of blogs to generate clicks […] The post How To Get More Site Visitors Using Facebook Comments appeared first on Kim Garst - Social Media for Business Owners Lewis Crutch
  • 9 Ways To Find Out What Your Prospects Want to Buy

    Kim Garst
    30 Jul 2014 | 4:09 am
    If you could know exactly which products or services your prospects actually WANTED to buy, wouldn’t that make your life a whole lot easier? While there is no magical marketing crystal ball, there are definitely some strategies you can use to get a good idea of what your target market is looking for. Here are […] The post 9 Ways To Find Out What Your Prospects Want to Buy appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • How to Choose The Right Keywords For Your LinkedIn Profile

    Cyril Bladier
    26 Jul 2014 | 4:54 am
    How to choose the right keywords for your Linkedin profile… LinkedIn is by far the biggest professional social network in the world. Even though we can see through signs from Facebook that they probably won’t let LinkedIn be alone on this market, as of now, LinkedIn is THE reference and The Place To Be. What […] The post How to Choose The Right Keywords For Your LinkedIn Profile appeared first on Kim Garst - Social Media for Business Owners Cyril Bladier
  • 25 Things Small Businesses Need to Know From Facebook’s Q2 Earnings Call

    Nathan Latka
    25 Jul 2014 | 1:51 pm
    It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament. There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small […] The post 25 Things Small Businesses Need to Know From Facebook’s Q2 Earnings Call appeared first on Kim Garst - Social Media for Business Owners Nathan Latka
  • Little Known Ways To Sell On Instagram

    Kim Garst
    21 Jul 2014 | 2:30 am
    Instagram clearly isn’t set up for e-commerce transactions. Yet in spite of this, did you know there are many businesses and individuals who are successfully selling directly from the platform? This blog post will look at some of the ways people and businesses are currently using Instagram as their main source of revenue; that’s right, […] The post Little Known Ways To Sell On Instagram appeared first on Kim Garst - Social Media for Business Owners Kim Garst
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  • Why Candidates Have No Interest In Your Website

    Paul Newman
    19 Jul 2014 | 5:55 am
    Why do your competitors get all the talent? When someone is looking for a new job or to change a job, what’s the first thing they’ll do? Yes that’s right, they’ll do their research online. If they’re looking to find any job or a specific one they may come across your website if you’re lucky, but if there’s no careers page or a link to the company careers site they’ll probably bounce right off. You may answer back that you have a jobs page, that’s not good enough, especially if it just says “no jobs available at present” What happens next is simple…
  • Is It Time The 9-5pm Working Day Died ?

    Paul Newman
    10 Jul 2014 | 2:38 am
    Why does anyone have to work 9 – 5pm? The traditional work hours in England have always been 9 – 5pm, but why? Generally speaking the average work hours for an employee of a big company are around 40 to 44 hours per week. Of course some work more and some work less but why is the phrase “9-5” still used to describe a conventional, everyday job? And even more importantly why does anyone still do the 9-5 shift? Is 9-5pm working slowly dying a death? Technology The world is never asleep, there is always a chance to communicate with someone in the world with the advanced technology…
  • 3 Reasons Why You Suck At Social Recruiting

    Alex James
    26 Jun 2014 | 3:41 am
    You’ve heard that social media is a powerful tool for finding great candidates and where it’s at is social recruiting. You’ve tried recruiting with social media but you’re still struggling, it’s not the platforms, it’s you and how you’re using them. It’s important to use them effectively and efficiently to make the most of your time. Here are three reasons why your social recruiting sucks. You’ve Not Built A  Community One of the first things you need to do is build up your community. This starts off as people following you because they know you’re the person with the…
  • Get A Job At Google With A Little Know How

    Julie Bishop
    19 Jun 2014 | 7:57 am
    Why I want to work at google — Sandra Aka (@saandddraa) April 15, 2014   Have you noticed on Twitter the amount of people just asking how to get a job at Google. Their employer brand is so strong that you can see how they would never need to advertise for applicants, people are just queuing to get in Why wouldn’t anyone want to get a job at Google? The fantastically decorated work environment, the culture and the perks are amazing too! Great free meals, free haircuts, free beer, free gym to work off the free food, free bikes, cars and more! It is considered…
  • I Want A Social Media Job But Which One?

    Julie Bishop
    11 Jun 2014 | 7:39 am
    I hear it all the time “I want a social media job” It’s good that there’s focus on what job is wanted but there’s so much to social media you have to ask “what type of job in social media?” If you’re someone who’s decided that social media is the path you’d like to take but not sure where to place yourself in this field, then this post is for you. There is a definite need for many social media jobs within companies. Customer service  Companies are beginning to realise that their customers are using social media to vent their anger instead of calling and having to wait in…
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    What's Next Blog

  • New Google+ Showcase app adds game-changing business value to Hangouts on Air

    BL Ochman
    29 Jul 2014 | 6:41 pm
    By B.L. Ochman Google has added an interactive, commerce-ready app called Showcase to Google+ Hangouts on Air to greatly amp up the business value of integrating Hangouts into digital strategy. The just-launched new feature (shown in the image below) is Showcase app, which Google says “allows creators to direct users to websites, merchandise, YouTube videos and Google Play content right from a Hangout on Air (HOA). This is a great way to help viewers discover additional content relevant to your live broadcast, plus build a Google+ following and deepen your audience interactions”…
  • Google to reward users of Google+ Hangouts & YouTube Live Events with more prominent search placement

    BL Ochman
    22 Jul 2014 | 8:27 pm
    By B.L. Ochman For those who want to believe (hello TechCrunch) that Google+ is going away: think again! Here’s a very clear indication that Google+ is continuing to gain traction in the Google ecosystem. Google+ is continuing to add features and Google search will soon reward users of Hangouts and YouTube Live Events with more prominent search placement. The latest: a new feature is rolling out that rewards those who master the use of Google+ Hangouts on Air and live event planning via a connected YouTube channel with higher search results. That means that the planet’s two largest search…
  • [VIDEO] Comcast’s terrible customer service goes viral (again)

    BL Ochman
    20 Jul 2014 | 8:09 pm
    On episode 56 of The Beyond Social Media Show, we discussed the worst social media case of the week: Comcast’s customer service. It’s so awful that it’s gone viral – again! This week, a hapless Comcast rep spent 12 minutes refusing to cancel a customer’s service. The customer recorded the call and, since then, more than 4 million people have listened to the tape. The rep’s performance topped even the infamous 2006 viral incident when a Comcast rep fell asleep on customer’s couch while waiting on hold to talk to his own company. Comcast is only #6 on…
  • LEGO BrandJacked, HobbyLobby NewsJacked, Selfies Toasted [Video]

    BL Ochman
    20 Jul 2014 | 8:53 am
    Beyond Social Media Show, Episode 56 Worst Digital Cases Comcast Apologizes For Customer Service Call This week, a hapless Comcast rep spent 12 minutes refusing to cancel a customer’s service. The customer recorded the call and, since then, more than 4 million people have listened to the tape. Comcast Customer Service Call [AUDIO] Amazon’s Kindle Unlimited eBook Subscription Service Computer Generated News Stories Greenpeace Brandjacks LEGOs Everything Is NOT Awesome [VIDEO] Best Digital Cases Sir Richards Offers Free Condoms For Hobby Lobby Employees Race To Space FCC Extends Net…
  • [VIDEO] YouTube’s Richest Stars (Their earnings will blow your mind)

    BL Ochman
    17 Jul 2014 | 9:30 am
    You’ll be astounded when you learn how much YouTube’s richest stars are earning – even after YouTube’s 45% cut. And some of them are under 10 years old. The foul-mouthed #1 star is PewDiePie, aka Felix Arvid Ulf Kjelberg, who is a video game commentator. His channel, which has nearly 24 million subscribers, has had nearly 4 billion (yes, billion!) views. His earnings? They’ll blow your mind. David Erickson & I discussed the stars and the numbers on episode 55 of The Beyond Social Media Show. Watch Beyond Social Media Show on Saturdays at 12:30 PM EDT, live…
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  • Become A Successful Facebook Marketer Using This 5 Tips

    24 Jul 2014 | 1:06 pm
    It’s not that Facebook replaces your other types of marketing. However your possible customers ARE spending time someplace. And you want to get in touch with them and enhance the time they spend with your brand. Therefore if they are on Facebook, and if they are on Facebook A GREAT DEAL, it behooves you to create a plan to connect with them on Facebook in a way that includes value to their experience. So exactly how do you launch a Facebook marketing project and make it successful? How do small companies utilize Facebook to get big outcomes! Below are 5 fantastic steps to far better…
  • Grow Facebook Fans Fast With 5 Simple Steps

    17 Jul 2014 | 1:34 pm
    If you have actually struggled to connect your customer base to your main page at Facebook, you’re not the only one. Several brand names are locating it challenging to transform consumers into fans. While most brand names wish to scale social networking sites sensibly, there is constant tension from senior management to grow social media as a marketing channel. This pressure can occasionally cause rash choices and bad investments as brand names seriously try to obtain their numbers up on Facebook. The pressure will certainly not just continue, it will boost. And why wouldn’t it?
  • Track Your Facebook Referral Traffic With Google Analytics Using This 3 Steps

    14 Jul 2014 | 4:21 pm
    The future of content marketing is going to be about analytics. Simply posting content and discussing it is no longer sufficient. You might have discovered your organic reach dropping over the last couple of months. Facebook is taking actions to advertise their own paid reach, which together – or otherwise – suggests a reduce in the reach you could obtain naturally. More than ever, your success will certainly depend not on getting to an extensive audience, but on getting to the ideal audience. To ensure you’re reaching the right people, you require to find who are the…
  • 8 Growth Hacks Tips To Increase Your Instagram Likes

    19 May 2014 | 10:49 am
    Instagram likes are a social statistics, and like all social metrics, businesses making use of the platform would like to increase them. You could possibly head out and acquire a thousand likes on Fiverr, but that technique usually tends to backfire on every social platform when the proprietors catch on and remove the illegal likes. Exactly what you require is natural development, yet true natural development is just too slow-moving. What you truly need is some high-powered fertilizer for Instagram natural growth. Attempt these development hacks out and see how they help you. 1. Post High…
  • How to Guide Businesses, the Benefits of Google Plus Social Media Marketing

    26 Apr 2014 | 4:01 pm
    Some businesses don’t like to try/explore new things or new ways of marketing… And the reason behind their “NO” might be because of their: rigidness to stick on to old marketing techniques; or they say no because they don’t find that particular marketing technique suitable to practice. Read more to know, what needs to be done to show the real power of new marketing techniques… such as Google plus social media marketing! We all know that an experienced social media marketer will always guide only those marketing techniques which in practical can give real rewards to the businesses!
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    FRANk Media

  • Three Things Worth Noting in Social Media This Week

    Alex Lade
    23 Jul 2014 | 7:04 pm
    This week in the wonderful world of social media… Twitter, LinkedIn and Facebook have all been busy rolling out new updates and features that have caught our eye. The updates we are focusing on are: 1. Twitter introduces organic tweet analytics 2. LinkedIn reveal update allowing users to add SlideShare to their LinkedIn profile 3. →
  • How to Develop Engaging Content to Build your Brand

    Alice Le Huray
    14 Jul 2014 | 10:08 pm
    What makes your content stand out? The world is social. The relationship between brands and customers is no longer one way communication; we have developed from companies telling us what to think to consumers taking control. The tone of the conversation has developed from ‘buy this, buy this’ to being about content in real time, →
  • The Reorientation of Marketing

    Alex Lade
    8 Jul 2014 | 10:03 pm
    Marketing Revolution: the ‘Reorientation of Marketing’ It’s official: marketing and advertising rules have changed – forever! A digital transformation is forecast to completely transform and reorient the entire marketing industry, penetrating every subsector of the entertainment and media channels. This was highlighted in both PwC’s latest Australian Entertainment and Media Outlook, and their report with →
  • Australian Teenagers Facebook Behaviour 2014

    Alice Le Huray
    7 Jul 2014 | 11:17 pm
    Are Australian teenagers really leaving Facebook? There has been much speculation about the activity of teens on Facebook with many articles headlines warning marketers of the ‘danger’ of a dying target market on the network. You’ve probably come across headlines such as “Facebook admits teens not as active on network”, “Facebook is dead and buried to teens” and →
  • 3 Things Worth Noting in Social Media This Week: Facebook announces multi-product ads, enhancements to custom audiences for websites, and expanded video marketing capabilities

    Alex Lade
    7 Jul 2014 | 5:54 pm
    This week in the constantly changing world of social media… Facebook have been extremely busy over the past few weeks updating their site functions and what they offer to both users and businesses. In response to all their hard work, we are focusing solely on the latest Facebook updates in this week’s social media blog →
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    Number Direct » Articles

  • What To Expect With The Samsung Galaxy S6

    23 Jul 2014 | 6:54 am
    With the release of the Samsung Galaxy S5 we can now start to speculate about what Samsung's next phone, the Samsung Galaxy S6, will bring to the market.The post What To Expect With The Samsung Galaxy S6 appeared first on Number Direct.
  • Video: Exactly How Durable Will The iPhone 6 Be?

    21 Jul 2014 | 3:16 am
    The iPhone 6 is expected to come with an 'unbreakable' sapphire crystal screen, but can it really withstand intense damage? This video puts it to the test.The post Video: Exactly How Durable Will The iPhone 6 Be? appeared first on Number Direct.
  • Wireless Mobile Charging Trousers Are The Weirdest Wearable Tech Yet

    16 Jul 2014 | 2:54 am
    This weird wearable tech innovation -- wireless mobile charging trousers -- is going to do very little to change the diverse opinions on the technology.The post Wireless Mobile Charging Trousers Are The Weirdest Wearable Tech Yet appeared first on Number Direct.
  • The Positive Impact Of Technology On The Environment

    9 Jul 2014 | 8:42 am
    For a time, people felt that technology was harmful to the environment. But now we are beginning to see how it could play a vital role in conservation.The post The Positive Impact Of Technology On The Environment appeared first on Number Direct.
  • How To Solve Poor Mobile Reception In Rural Areas

    24 Jun 2014 | 8:29 am
    For those living in the rural areas of Britain, poor mobile reception is often a daily frustration. So, what can you do about it?The post How To Solve Poor Mobile Reception In Rural Areas appeared first on Number Direct.
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    Richard g Wallen

  • Facebook as a Pathogen

    Richard g Wallen
    28 Jul 2014 | 8:34 pm
    Facebook as a Pathogen: Predicting the Next Big Thing According to one Princeton professor, social media sites such as Facebook are akin to the pathogens that have plagued humankind, save for one important difference. Facebook, according to Dr. John Cannarella, is a pathogen of the mind. Cannarella isn’t judging the site or its content, but […]
  • Techniques for Increasing Social Media Shares

    Richard g Wallen
    27 Jul 2014 | 6:20 pm
    Sure-Fire Techniques for Increasing Social Media Shares Social media represents a significant savings in advertising costs for savvy marketers. Consumers in love with a brand make for loyal brand ambassadors, and the social proof they create translates into cold, hard cash. Marketers who know how to create sharable content will always have the advantage in […]
  • Social Media Marketing Campaign

    Richard g Wallen
    23 Jul 2014 | 5:55 pm
    Building a Social Media Marketing Campaign With online competition at a fever pitch these days, a botched social media campaign can really set a business back. It’s more important than ever to understand what kind of content your audience wants to consume and what they’re willing to share. If you don’t get it right, you […]
  • Social Media Marketing Tools for 2014

    Richard g Wallen
    19 Jul 2014 | 9:08 pm
    3 Essential Social Media Marketing Tools for 2014 Succeeding at social media marketing requires a firm understanding of why consumers engage with social networks, as well as the types of data that they like to share. Your prospects don’t typically visit social networks with the intention of spending money…do you? Nevertheless, you can entice prospects […]
  • NOT in control of your profits?

    Richard g Wallen
    15 Jul 2014 | 8:27 pm
    Hey – Welcome Let me ask you a question… Do you have an email list? How big is it? Would you like to dramatically grow it? I am sure you would! Well, Sean Donahoe, one of the leading experts in the world of marketing is going to show you just how to build a HUGE […]
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    The Social Calling

  • Top 4 Social Media Platforms and Their Target Markets

    Randi Sherman
    18 Jul 2014 | 10:00 am
    Social networking is never going to go away. It’s starting to mutate and involve far too many interested parties to collapse. Not only do you have the big three or four at the top, there are niche sites that cater to a very specific market share. If you own a business or run a website, you absolutely need to know what social platforms you need to hit and why. It’s easy to go along and just start throwing your weight around on these pages, but it’s not going to do much for you if you’re not sure what demographic each one is pulling right now. Consider the following as a quick view on…
  • 5 Reasons Why You Should Blog

    Randi Sherman
    4 Jul 2014 | 10:00 am
    Did you know that 77% of all adults research online before shopping for a local product or service (according to the Kelsey Group)? Did you know that 36% of US adults think more positively about companies that blog? (According to Universal McCann Wave3 research). So really why does a small business, say the quaint gift shop in Downtown Fairfield, CA or the fence builder in Anytown USA really need a blog? Does it really make sense? Well, I’m going to give you 5 good reasons why every small business needs a blog. 1. Blogging helps you get found. The fact is, blogging helps with SEO…
  • Five Tips for Improving Your Brand on Social Media

    Randi Sherman
    20 Jun 2014 | 10:00 am
    1. Powerful colors make a powerful statement When you look around at the brands you love best, one of the things that no doubt stands out is eye-popping colors and stunning iconic designs. There’s no coincidence that some of the most popular brands have some of the most recognizable logos, their design and color scheme standing out to make a powerful statement. Colors have been shown to evoke strong emotions, each of them triggering some association deep in our subconscious that brings out feelings of security, friendliness, peace, even trust. When you’re developing a color scheme…
  • Facebook – Pay to Play

    Randi Sherman
    6 Jun 2014 | 10:00 am
    Facebook is a dynamic market place with over 1 billion potential customers in one place; it is a Marketers paradise – if you know how to use it effectively. PAY It became essential to pay when late last year,Facebook acknowledged that brands would connect with less of an audience on unpaid posts. In fact brands are getting less exposure right across the board. While Ad prices have gone up, Facebook has make no initiative to increase Ad frequency while News Feed, social media’s most coveted billboard has been prioritized focusing less on advertizing and more on personal news in the…
  • Instagram for Business

    Randi Sherman
    23 May 2014 | 10:00 am
    Billboards and flyers are considered old-school nowadays as more and more companies are realizing the power of online marketing. There are a number of ways that brands can connect with their customers, a popular one being promoting their brand image via Instagram.  Instagram is basically a rapid photo and video sharing application that is available on most smart phone devices, and thus has tremendous reach. It is free and very simple to use, and has a world-wide user base. Businesses have only recently started to explore this platform to advertise and are thus a little wary of its pitfalls.
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    TheeDesign Studio

  • Google’s Latest Algorithm Update: What You Need To Know

    Richard Horvath
    30 Jul 2014 | 4:00 am
    On July 24, 2014, Google released a new algorithm update. While not officially named by Google, the update has been dubbed “Pigeon” by Search Engine Land, and is considered a major update, rolling out significant changes to Google’s local search algorithm. This algorithm update mainly affects local searches (current in the US), taking into account factors that determine onsite content quality, as well as the layout of some local searches and off-page ranking factors. Ranking Algorithm Factor Changes The update appears to focus on improving and adding to previous on page…
  • The Benefits of CMS to CRM Integration

    Tevan Alexander
    28 Jul 2014 | 4:00 am
    Every business website provides an opportunity for conversion. A site visitor calling your office, signing up for a mailing list, or writing your team for a quote on a project — those actions are all conversions, and you want those to grow your business. A content management system (CMS) is a website application that allows you to update a website more simply, without needing to know the details of web design or code. Customer relationship management (CRM) software is a set of tools that allows you to store contact information for leads and current customers for tracking and managing…
  • Pricing It Right: Using Price As A Competitive Advantage

    Michael Dowd
    23 Jul 2014 | 4:00 am
    One of the most important things you need to consider as you prepare to take a product or service to market is, “What is my competitive advantage?” It is critical to know the how and why of where you stand out amongst the competition. Without a good understanding of your competitive advantage, you certainly run the risk of being dropped into the oblivion that is commodity. Once you are simply seen as a generic commodity, it all becomes about price. Then again, could a component of your competitive advantage actually be a premium price? Why yes, yes it can! In fact, a price higher than…
  • Why Do We Need A Responsive Website?

    Richard Horvath
    21 Jul 2014 | 4:00 am
    When it comes time to create or redesign a website, there are several things to consider: design, layout, content and responsiveness. As technology has advanced and mobile usage has increased, responsive web design has become a necessity for businesses. Our web design team has been keeping clients happy and ahead of the competition by using responsive web design for their websites. What is Responsive Web Design So what is responsive web design? Responsive web design is when a website responds to the screen size on which the content and site is being displayed. Responsively designed websites…
  • 3 Ways Wearable Technology May Impact Healthcare Marketing

    Cole Watts
    16 Jul 2014 | 4:00 am
    Have you turned on the news lately or just turned on a computer? If so, you’ve probably seen someone talking about wearable technology and smart watches. Everyone seems to be raving about these new pieces of technology, but what exactly do they mean for you and your business?   Wearable technology is the latest buzz in the technology sector. It all started with Google Glass in 2012 and has now moved on to smart watches. With the launch of Samsung Gear and Google’s Android Wear this year, it is safe to say that smart watches are here to stay. Most consumers though have one…
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    ME Marketing Services, LLC

  • What We Can Learn From Losing Clients

    Mandy Edwards
    29 Jul 2014 | 9:50 pm
    Mandy Edwards I’ve lost over a third of my monthly gross income in the past month. Those are words I never thought in a million years I would ever type – or publicly acknowledge. I get asked all the time how business is going and I always give the same chirpy reply, “Great! I’ve been so blessed.” Well, honestly right now it sucks. Most social media pros would NEVER EVER EVER publicly admit they’ve lost a client or a portion of income. They feel it would reflect poorly on their brand or company. Newsflash – this happens to all of us at some point. In the past month,…
  • Ask Mandy Q&A – How to Build a Social Media Strategy

    Mandy Edwards
    29 Jul 2014 | 1:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here. Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here   Using social media for your business can be fun, but it can be a lot of work. The first step is knowing why you are using it. From there, you develop your strategy so everything circles back to your “why.” The question I received this week was from someone who was just hired to by a jewelry start-up to handle their social media. Their question was - How do I build a…
  • How to Gain Followers on Twitter

    Kimberly Caldwell
    28 Jul 2014 | 12:00 am
    Kimberly Caldwell Do you have Twitter followers that aren’t very relevant to your industry? Do they seem random? Twitter ads can help you gain followers, but sometimes the problem (like with Facebook advertising) is that these followers are not quite relevant to your industry or business. So what are some ways to gain quality Twitter followers without spending money on Twitter Ads? There are over 30 million articles on the web about gaining Twitter followers and many of them give some great ways to increase your following. Here are some ways I prefer to use to gain quality, relevant…
  • The First Step to Success in Social Marketing

    Mandy Edwards
    24 Jul 2014 | 12:00 am
    Mandy Edwards I have figured out the key to success for social media marketing! Sounds like some slimy sales pitch you’d hear on TV, right? Well, maybe so, but after some years in this industry, the main key to any social success is simple. It’s know your purpose, know your “why” Simple enough, right? Not really. Knowing your “why” in using social media is the one crucial element that will make or break your social media marketing. Knowing your “why” is knowing your purpose in using social media for your business. Are you using social marketing for leads? Sales? Exposure? You…
  • Social Media for Business: 3 of the Best Things About It

    Jennifer Hanford
    23 Jul 2014 | 12:00 am
    Jennifer Hanford Without a doubt, social media has revolutionized the way people – and businesses – communicate. Maybe even more so than the telephone did, way back in the day. Every day, we find new and potentially better ways to incorporate social media into our daily lives. On the flip side, the major platforms (i.e., Facebook, Twitter, Google+, etc.), are continually developing enhancements and improvements. They do so in hopes of winning and retaining their users. This certainly bodes well for businesses that plan to use, or are already using, social media as part of their…
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    SocialNicole Social Media Marketing

  • Why Small Businesses Often Fail At Social Marketing

    Nicole Harrison
    10 Jul 2014 | 10:49 am
    Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is listening. And the truth is, without strategy, you are probably not being heard. As my loyal readers know, I have one goal on this blog. It is to help small businesses and individuals pave a path towards their passion and purpose to make money, change the world and change their…
  • 5 Tips To Starting a Successful Twitter Account

    Jens Pinther
    8 Jul 2014 | 7:36 am
    So you’ve been a loyal Facebook user for five or six years, updating almost daily. It seems your feed has been slowing down lately, and you’re not sure that you’re reaching as large of an audience as you used to. You really like Facebook, but you’ve been hearing so much about this Twitter thing that you’re thinking about dabbling in it to see what Twitter is really about. Sound familiar? I’m Jens, social media manager with SocialNicole. Although I started working for Nicole some time ago with some very basic knowledge of social media and its importance in…
  • When it comes to content creation, are you on a mission?

    Nicole Harrison
    19 Jun 2014 | 1:33 pm
      Note from Nicole:  I am happy to have my friend and colleague Jeff Achen on the blog today as a guest author. Please enjoy his post about content creation. To learn more about Jeff, please scroll to the bottom of the post for his biography. Guest blog by Jeff Achen As I stood looking in the bathroom mirror at my reflection, I wasn’t satisfied. In middle age I’d acquired a few more wrinkles and a few more pounds than I had intended. It was, of course, a result of poor diet and not enough physical activity. It was time to make a lifestyle change. So, I started eating better and…
  • Making Your Facebook Page a Labor of Love

    Nicole Harrison
    12 Jun 2014 | 2:05 pm
    When social media is hard work, you know you’re doing it right. I should know, as I not only run SocialNicole’s social media marketing, but I also coach, advise and sometimes run the programs of other businesses too. It is a day-in and day-out process, and it’s hard work. If you don’t love your audience, your channels and your business, you may find it difficult to put in the time it takes, especially if you are trying to do it yourself. The most effective social media marketing glows with purpose and passion. I stand by this. Why? Because when you have purpose, passion and…
  • The Real Value of Facebook Contests

    Abigail Marolt
    21 May 2014 | 7:45 am
    Recently we were asked on our Facebook page what the value of Facebook contests was. That’s a great question! Oftentimes people are a bit weary of asking for page Likes or post interaction for a contest because it feels contrived with an incentive tied to it. Much like paid promotion, doing this may not seem genuine. However, with Facebook continuing to reduce the amount of page content making it into the newsfeed of users it has be come even more important to ask for engagement. Contests can be a great way to increase brand interaction and awareness! Three reasons to host a…
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  • Top 5 Lead Engagement and Nurturing Techniques For LinkedIn

    Jason Bowden
    27 Jul 2014 | 10:35 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: cdn2.hubspot.netLead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers. A common mistake for internet marketers is launching a lead generation process to boost its market sales and profit, but fail to acquire customer retention for their business. This is where lead engagement and lead nurturing becomes vital in any digital marketing strategy. If you are using LinkedIn as a platform for social marketing, you need…
  • Formulate Business Cases and ROI for Marketing Analytics

    Jason Bowden
    27 Jul 2014 | 10:32 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: spotfire.tibco.comIntegrating business cases with data and analytics will help small business owner gain better return of investment. Using data analytics in formulating business cases can help entrepreneurs grow their business intelligence with the ability to use complex data as business solutions for their business. Accordingly, return of investments or ROI is used to measure profitability. It provides an index involving financial consequences upon which metrics are used in evaluating the…
  • Using Social Media for Quality Engagement to Your Prospects

    Jason Bowden
    20 Jul 2014 | 11:18 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: pamlawhorne.comMixing sales and social engagement can be a great challenge to a digital marketer. It usually takes long term strategies in order to successfully build a strong relationship to your prospect customers in the social media environment. However, it is crucial to build social engagement to the prospect consumers because the Cone Research and Insights indicated that about 85% of social media users like their favourite businesses to become more interactively engaged with them in the…
  • The Ultimate Guide In WordPress SEO Marketing

    Jason Bowden
    20 Jul 2014 | 11:16 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: vodahost.comIt is a fact that many internet marketers trust their business in using WordPress as a platform in promoting their digital marketing campaigns. WordPress SEO has become one of the most interesting subject matters among internet marketers because learning the basic SEO integration to WordPress can be crucial in your digital marketing success. The WordPress platform is endowed with search engine optimization features which, although may be complex sometimes, can help you revolutionize…
  • The Enterprises’ Big Data Readiness – A Business Analysis

    Jason Bowden
    12 Jul 2014 | 8:07 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: 3.bp.blogspot.comIn the past years, big data has become a major event in the digital marketing industry. The introduction of the big data analytics brought some exciting yet quite challenging innovative solution in digital marketing. However, the big question is how ready are the various digital enterprises for big data? Both small and big business organizations are getting more interested about using big data analytics to improve and enhance their internet marketing campaigns and to give…
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    Oracle Social Spotlight

  • What’s Not to Like About Analytics Customized Just for You?

    Mike Stiles
    29 Jul 2014 | 8:24 am
    “There just isn’t enough data available out there,” said nobody in the past year.  The problem organizations face today is analytics, the practical management of the vast amounts of social data now available. And that’s before looping in all other enterprise data. Apparently, one size does not fit all. Metrics that matter to one brand don’t matter to another. Different bosses want to see different KPI’s. Some companies have 6 community managers with a couple specializing in analytics, while some have one soul doing it all, with limited time to allocate toward analytics.
  • Customers Don’t Care Who’s In Charge, Just That Somebody Is

    Mike Stiles
    25 Jul 2014 | 6:05 am
    You have to wonder sometimes if the average consumer is aware of how much marketers and technology people are talking about customer experience and customer-centricity. Do they think most brands care about their experience? Do they feel like their happiness lies at the very center of everything corporations do? Probably not. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” -Kevin Stirtz But we as businesses are at least increasingly aware of the power, voice, and choice the social revolution has…
  • Cut Yourself a Break: Get a Social Management Platform

    Mike Stiles
    22 Jul 2014 | 6:10 am
    If you’re a community manager who’s publishing, monitoring, engaging, and analyzing communities on multiple social networks manually and individually, you need a hug.  We’re sure you’re getting by just fine, because you’re a typical superstar CM that possesses multi-disciplinary skills. But at what point do you cut yourself a break and let a social management platform preserve your sanity? The expectations on you seem to have gone nowhere but up, while the resourcing has either stayed the same or inched up an embarrassingly uninformed amount. A pro-grade social management…
  • LinkedIn Inclusion Closes Chapter 1 of the Oracle Social SRM Platform

    Mike Stiles
    18 Jul 2014 | 6:05 am
    With big news having rolled out this week, we turn today’s guest blogging duties over to Oracle Social Cloud Group VP Meg Bear Back in May of 2012, Oracle completed a series of social media acquisitions launching its commitment to enhanced, effective digital customer experiences for brand marketers. Peering into the future, we saw that the age of carpet-bombing consumers with messages urging them to come to the brand was doing as much harm as good. We knew that the future was going to be about meeting customers wherever they are, whenever they’re there, and with personalized, relevant…
  • Oracle Social SRM Surfaces the Top Terms Around #WorldCup

    Mike Stiles
    15 Jul 2014 | 6:10 am
    So, how did you like that World Cup final? If activity on social is any indication, you were all about it. Facebook reported that 88 million people had over 280 million social interactions around the 1-0 victory of Germany over Argentina. 10.5 million of those people were in the US, 10 million in Brazil, over 7 million in Argentina, and 5 million in Germany. That breaks the Facebook record for highest level of conversation about a single sporting event, beating out 2013’s Super Bowl, complete with blackout. On Twitter, pretty much the same thing was happening. 32.1 million tweets flew…
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  • Your Business is Doomed if Marketing, PR, and Sales Are Siloed

    Amy Tobin
    30 Jul 2014 | 5:53 am
    In May of 2013 I read a post by my friend and PR expert, Jayme Soulati, entitled The Blending of PR with Marketing is its Death, and I disagreed with it on many levels. So much so that it spawned my post,  Silo-d PR is Business Suicide. It caused a lengthy discussion in the comment section. Because my friends and connections in PR are nice, polite people, the conversation was nice and polite. In the end, what I took away from it was the fact that companies who hold tight to the silos,  because they were dedicated to the ‘core competencies’ and ‘foundations’ of…
  • 5 Ways to Improve Your NPS Scores

    Debbie Laskey
    30 Jul 2014 | 5:28 am
    Many of us have heard or used the Net Promoter Score (NPS) metric to measure the likelihood of a customer to recommend a product, brand, or company to a friend or colleague. First introduced by Fred Reichheld in a Harvard Business Review article in 2003, this customer loyalty metric yield results ranging from zero to 10, with a score of 9 and 10 as best, and basically all other scores requiring attention for improvement. Today, after reading this article, you will have: •    A deeper understanding about NPS •    Three questions to ask to integrate NPS into your marketing •  …
  • The Best Way To Get Your Content Marketing Groove Back

    Ross Simmonds
    29 Jul 2014 | 5:00 am
    We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing from your recent content marketing efforts. You sit back, watch the traffic roll in and debate whether you should crack open the Dom Pérignon or settle for the Moët & Chandon. Then it happens; the traffic stops, the visits slow, and the results you expected are no longer a reality. You’ve hit a wall and have no idea what road to take to once again achieve…
  • How To Add Links To Your Blog That Get Outstanding Results

    Linda Dessau
    28 Jul 2014 | 4:35 am
    Adding links to your business blog enhances your readers’ experience and can have benefits for your business as well. While it does take extra time and thought, it is well worth the effort. This post will cover: Internal versus external links The three crucial elements of an effective link Five best practices for business blog links There are two types of links you can add to a blog post: Internal links take the reader to another page on your site. This might be: Another blog post about a related topic A page about a product or service A contact page A landing page for a special event…
  • 5 Of The Biggest Mistakes To Avoid In Your Content Marketing

    Atomic Reach
    28 Jul 2014 | 4:00 am
    There are lots of checklists and best practices around the best ways to implement your content marketing strategy and plan which are great and super useful.  Here’s a great one I always refer to:  Content Marketing Best Practices.  In addition, I believe having some reference points around avoiding the pitfalls is equally beneficial.  There are several potential pitfalls (definitely more than the ones I’ll cover here) though these are the most important in my humble opinion.  Here are my top five: Pitfall #1 – Who needs a plan? Don’t forge ahead without a plan. Your…
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    Devumi Blog

  • What’s the Difference Between Vimeo Marketing & YouTube Marketing?

    Matthew Y
    25 Jul 2014 | 1:36 am
    I’ve spoken at length about YouTube video marketing techniques here on the Blog. Many online marketers have been all over that form of video marketing for years, but you want to be ready for the next big thing, right? A video site that is quickly growing in popularity for marketers is Vimeo. I’m going to start introducing you to Vimeo marketing by comparing it to YouTube video marketing, and showing the pros and cons of both. What’s the Difference Between Vimeo Marketing & YouTube Marketing? To give you the quickest possible idea of what’s different about them: YouTube…
  • Strategy for your Next Twitter Promoted Ad Campaign

    Matthew Y
    18 Jul 2014 | 2:33 am
    If you’re familiar with Facebook ads, or Google ads, or any other platforms ad network, and you think you’re ready for Twitter promoted ads…think again. Twitter is a very unique social media platform and needs to be approached as one. This is due to a couple of points: Twitter is an unfiltered feed of everyone you follow, not the algorithm arranged view that Facebook has. Twitter has fewer data points on users for effective ad targeting, where Facebook will have everything about you, right down to which high school you attended. Given these points, you will need to do some trial and…
  • Can Twitter Help your Online Customer Support and Research Goals

    Matthew Y
    11 Jul 2014 | 6:11 am
    The internet is becoming an increasingly complex place, and your online customer support strategy is becoming more important as the world shifts further to an online context. Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? An effective Twitter account will have the primary goal of building relationships with customers. Many of these relationships will wind up being lifelong, such as my well known brand loyalty to Chevrolet, but with a much more…
  • Use Twitter Selfies as part of Your Social Content Curation

    Matthew Y
    4 Jul 2014 | 5:54 am
    The selfie craze is in full swing, and Twitter selfies are just as prevalent as any other part of social media. Perhaps Twitter selfies are even more prevalent due to the quick nature of the 140 character social platform. If your brand believes that all of this content doesn’t have anything to do with them, and that they can just not get involved – think again. The Twitter selfie craze can be harnessed for a powerful social media marketing campaign that truly engages your followers. Read on to discover how Twitter selfies and social content curation can impact your business…
  • 3 SoundCloud Updates that could Increase Your Plays

    Matthew Y
    26 Jun 2014 | 11:21 pm
    SoundCloud updates that help you increase your plays are always appreciated by those who use the service. Three recent SoundCloud updates are ready to streamline the service, and add more data points. Read on and be aware of them so that you can take advantage! For fun, check out the song at the bottom of the post – it’s my favorite track on SoundCloud right now! 3 SoundCloud Updates: City details added to SoundCloud Stats Smart bands have been using the SoundCloud Stats feature to learn about which of their songs and albums are getting attention. This helps them plan their next…
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    Social Shmooze

  • Custom business analytics dashboards for iPhones and iPads

    Social Shmooze
    30 Jul 2014 | 5:14 pm
    Custom business analytics dashboards for iPhones and iPads – - Read article: - Social Shmooze
  • 7 Must-Have Networking Apps to Boost Your Social Media Marketing |

    Social Shmooze
    30 Jul 2014 | 4:35 pm
    7 Must-Have Networking Apps to Boost Your Social Media Marketing | - Read article: - Social Shmooze
  • What Will the Internet Look Like in the Next Century?

    Social Shmooze
    30 Jul 2014 | 3:12 pm
    To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we’ve moved from simple dial-up to having dozens of devices in our homes that are connected, recording, and helping us navigate daily is incredible. Thinking 100 years from now is well-beyond my vision. With the explosion of mobile and our devices getting more and more powerful, I can only guess that displays will be everywhere and our mobile devices will be all we have aside from the cloud. - Read article: - Social Shmooze
  • The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content

    Social Shmooze
    30 Jul 2014 | 2:10 pm
    There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data — you know that if you publish more, you’ll start to see more and more results. - Read article: - Social Shmooze
  • The Terrible 2014 CMO Guide to the Social Landscape

    Social Shmooze
    30 Jul 2014 | 1:24 pm
    Yesterday, I had this post completed and was just about to click publish when I knocked a beer over on my laptop. I hope it wasn’t karma coming to kick my butt. The laptop survived, but somehow the blog post disappeared. I’m writing this post with the faint smell of beer in the background to remind me to keep my snarkiness down. - Read article: - Social Shmooze
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  • The 3 hacks that got SpringSled 138,790 users in less than 40 days

    Roy Povarchik
    30 Jul 2014 | 12:35 am
    About two weeks ago I saw a friend’s post on Facebook promoting a new management tool SpringSled logo called “SpringSled”. He posted a link saying – “Honestly I don’t know what this product is, but if you sign up using this link, I will get it for free for 12 months”. He even wrote a blog post about it.  I was intrigued.   If you’ve been following my blog, you already know that i’m a sucker for productivity tools and workflows (I’m actually working on a 12 minute video to help content marketers set up their own content echo-system). So the hook was in. I clicked…
  • 7 Metrics Every Ecommerce Marketer Should Follow To Achieve Growth

    Roy Povarchik
    21 Jul 2014 | 12:20 am
    Every company that seeks growth should always track down a number of key metrics that indicate the true state of the company. I believe that when you start researching for that right set of metrics to follow you have to go through several filters: The type of startup (Ecommerce, SaaS etc.) The state of your startup (Pre product/market fit, growth and so forth) The specific needs for your startup. There isn’t one paticular set of metrics that fits everything, but there are a few that are core to each industry which you need to be familiar with. With inspiration from the Lean analytics book…
  • Are You Missing Out On These 3 Powerful Offline Referral Opportunities ?

    Roy Povarchik
    16 Jul 2014 | 12:11 am
    The “word to mouth” method is probably one of the oldest and most desirable marketing forms that Referral, Referral, Referral startups are aspiring to achieve. Having someone refer your product to a friend or colleague is the most valid test to know that your product is good and people love it. For new users, the “word to mouth” method is the best way to learn about new products. Getting recommendations from people they trust makes it easier for them to discover great products they know will work for them. Today I want to talk about 3 underused referral hacks targeted…
  • The 7 steps of planning high converting landing pages

    Roy Povarchik
    9 Jul 2014 | 1:22 am
    Landing pages and conversion optimization are some of the The 7 steps of planning high converting landing pages trendiest topics regarding growth hacking and customer acquisition / activation. There are tons of really great posts talking about the ‘anatomy of a converting landing page’, and articles breaking down the optimization process, but I haven’t read many posts that actually prepare you for the full process, from a blank page to a first good-enough version to start with. In the last 3 months I helped to create over 20 landing pages (for 7 different companies) from an idea…
  • 5 Ways to generate blockbuster blog post ideas using Twitter

    Roy Povarchik
    30 Jun 2014 | 12:33 am
    To execute a great content marketing strategy, you have to produce a large amount of content that will Creating great content takes time resonate with your target audience, get their attention and their appreciation. While quality of content is always important, quantity plays a role too. So, the main question is – how can you come up with an endless amount of ideas for your content marketing plan and still hit a home run every time? Generating new ideas for blog posts that will attract your target audience and get a massive amount of shares is hard, but far from impossible. In this…
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