Social Media Marketing

  • Most Topular Stories

  • Top Mobile Twitter Apps

    1 Aug 2014 | 3:33 am
    We got talking with the awesome folks at PriceBaba and they had a lot of suggestions for the right Twitter apps for us active social media users. They were nice enough to jot down an article on the same….. If you are a regular user of Twitter, you probably are unsatisfied with what the official client has to offer. You may be aware that there are a variety of third-party apps that offer a better design and many useful features than the original. The various options can be confusing, so here’s a breakdown of the more popular 3rd party Twitter apps. For iOS Tweetbot — Touted as one of…
  • Content Ideas for Your Social Media Marketing Efforts

    Jackson Marketing Services
    Stacy Jackson
    19 Aug 2014 | 9:00 pm
    While social media marketing isn’t rocket science, it’s not always easy either. To run a successful campaign, you should provide followers with regular, relevant content. Check out these three types of content you can use with your social networks. Content that Makes Them Think or Laugh Put yourself in yourself in your prospect’s shoes. What would you like to see from a company like yours? Maybe it’s something that will make you think or make you laugh (or both).Think about the things that will get your audience talking about and sharing your content. Find fun and…
  • Does Social Media Affect Your SEO? Of Course It Does!

    Social Media Revolver
    Ravinder Sahu
    22 Jul 2014 | 2:12 am
    ... Click the above link to read the full article.
  • 4 Ways To Make Readers Come Back For More

    Social Media Revolver
    Kylie Prescott
    24 Jun 2014 | 3:06 am
    ... Click the above link to read the full article.
  • How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram

    Social Media Online Classes
    Amanda Jensen
    18 Aug 2014 | 8:22 am
    Editor’s Note:  Amanda Jensen is a summer intern at  She’s a student at the Walter Cronkite School of Journalism at Arizona State University.  You’ve probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still others subscribe to stock photo libraries. The bad news? As a small business owner, these options may not work for you or your wallet. The amazing news? You and your team can take your own photos…
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  • Font Pairing Like a Pro – Part Two

    Poppie Pack
    18 Aug 2014 | 11:21 pm
    Have you been playing with your font pairings and want to know which ones make harmonious duos? Ensuring your typefaces complement each other is a vital part of design. In a follow-up post to our most popular Canva post ‘Font Pairing like a Pro,’ we give you some more creative and super effective font pairings to use in your designs. To ensure you are familiar with the words used in this guide, we have included a new glossary with some feature terms from within this post. 1 Cool and Cute Yellowtail, Roboto Condensed Regular + Bold Yellowtail eludes a playful energy, a…
  • 3 Surefire Ways To Defeat Writer’s Block

    Daniel Tay
    18 Aug 2014 | 5:00 am
    Every person has his or her worst enemy, even if they are superhuman. Superman has Kryptonite. Tom has Jerry. And writers have writer’s block. Sure, to non-writers, it doesn’t seem like much. But those who put pen to paper (or fingers to keyboard) for a living, it can make the difference between food on the table or rummaging through the trash for remains. As a writer, I’ve had my fair share of frustrating moments when attempting to get an idea – which seems utterly fantastic in my mind’s eye – to come to life on the glowing blue screen in front of me. I’ve managed…
  • Tweet Images for More Impact on Twitter

    Peg Fitzpatrick
    14 Aug 2014 | 5:00 am
    Are you taking advantage of Twitter photos? You should be! Tweets that include an image are “94% more likely to be retweeted” according to Dan Zarella based on his analysis of almost 500,000 tweets. Tweeting with images gives you more impact on Twitter and it’s so easy to do! Let’s look at how to add images to your tweets and what types of graphics you can create. 1 How to tweet with images You can add an image to tweet in Twitter, Buffer, Hootsuite, or Sprout Social. It only takes a few seconds to add a photo using each of these services. The image below is in native…
  • Your Guide: Design for Food & Wine

    Poppie Pack
    12 Aug 2014 | 5:00 am
    Does this sound familiar food lovers? You’ve just sat down with a friend over a cloud-like cappuccino or a perfectly poached egg and your first thought is to share it with the world. Whether it’s a Pinterest post for your nutrition blog or a social media graphic for a bar and restaurant review, using beautiful graphic design will help you do those mouth watering flavors justice!   To get you started, we have collated cool ways to design according to your favorite cuisine. Through the application of type, image and color – let this guide help you create awesome designs…
  • Wow! Mega Indie Author @HughHowey Loves Canva

    Guy Kawasaki
    11 Aug 2014 | 5:00 am
    I recently had the chance to catch up with my friend Hugh Howey. If you’re not familiar with Hugh, he’s a New York Times Best-Selling author who self-published his books many of which have crossed over to become traditionally published best sellers. Hugh’s life has been interesting so far:  he’s been a computer repair man, a yacht captain, and worked in a book store where he wrote on his breaks and penned his megahit Wool. Wool was first self-published as a novelette and he found a huge fan base clamoring to read more. I touched base with him about Canva’s…
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    5 Minutes a Day | Financial & Personal Wellness

  • Adversity is just another opportunity!

    Craig Kelley
    31 Jul 2014 | 10:12 am
    Adversity is just another opportunity. MOST people quit. Today I will WIN simply by not quitting! -Craig Kelley winsuccess
  • Save Money with these Vacation Ideas

    Craig Kelley
    2 Jun 2014 | 8:32 am
    Summer is quickly approaching and with it comes extra expenses that are usually forgotten in the budget. It’s about this time when you wish you would have saved an extra $50-100 per month since last year. Let’s face it, the only thing that is guaranteed to go up in price is everything except your paycheck. I’m not going to vent about the prices of milk and eggs increasing by over 20% or the increases in the price of gas by almost 100% since President Obama took office. We all know these depressing facts. I would rather offer some hope and mini-vacation ideas that…
  • Are You Too Old to Start?

    Craig Kelley
    7 Aug 2013 | 5:12 am
    This video was shared on Paul Jarvis’s twitter account.  If you think you are too old to learn something new or if you just need a daily dose of inspiration then you need to watch it. PS.  If you wonder when to use an apostrophe on names and words ending in ‘s’ like I did then check this out.
  • 7 Things Really Persuasive People Do (via

    Craig Kelley
    5 Aug 2013 | 8:26 am
    If you want to be a rock star you need to act and do like rock stars do.  Well, maybe not everything they do.  Okay, maybe using a rock star as an example was a poor choice.  How about becoming rich or becoming a successful leader?  If you want to be rich then do what the rich people do.  If you want to be a great leader then do what great leaders do. Regardless of what you aspire to do you’ll need to exercise persuasion as some point.  I love lists and has put together a nice short list of things that really persuasive people do. Go to source:…
  • How to go from Making $15,000 to Giving Away $50,000

    Craig Kelley
    30 Jul 2013 | 1:04 pm
    A lot of people talk the talk but their walk is much different.  That’s not the case with Sean Hyman.  Practicing what he has learned in the Bible he has increased his income from a mere $15,000 per year so much that he is able to give away $50,000 now. To read more go here:
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    PR Company

  • Interview | Bobs Buckets

    16 Aug 2014 | 11:10 pm
    Q 1: What is Bobs Buckets? A: Bobs Buckets is a new unique tie dye fashion start-up located in Sydney. We specialise in providing a range of high quality, hand painted tie dye items including bucket hats, beanies,... Read More
  • Free Shit You Get At A Conference

    8 Jun 2014 | 2:05 am
    I attended the Mumbrella 360 conference in Sydney last week which was insightful, entertaining and very engaging
  • Feeling Vivid?

    1 Jun 2014 | 3:00 am
    Vivid is currently taking place in Sydney and it's definitely worth checking out. The event runs from the 23rd of May to the 9th of June and it is a time to witness Sydney lighting up in a way that you have never seen it before.
  • The 2014 FIFA World Cup and Social Noise

    14 May 2014 | 5:39 am
    The 2014 FIFA World Cup takes place in Brazil, kicking off on the 12th of June and football fans are already starting to work out how many days off work they can wangle to watch the games. I’m... Read More
  • Will Google Make Us Spend More?

    6 May 2014 | 9:57 pm
    Google has come up with a new concept that brings online and offline shopping habits together. Yes that’s right; Google will soon be sending you reminders straight to your phone. So if you have been looking for that... Read More
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    Liz King Events

  • Liz King Named one of Industry’s Top 25

    Liz King
    26 Jul 2014 | 6:46 am
    This year, King, a social media connected event planner and award-winning blogger created PlannerCrawl, an event planner meetup where attendees visit three venues in three hours this year. “We’ve had about 150 independent and corporate planners at the events that are hosted bi-monthly,” says King. Another creation #techsytalk LIVE is a content-rich, interactive learning experience that focuses on educating event planners on technology and how it relates to the industry. Read more.
  • What Holds Us Back: 3 Women Tech Pioneers on How to Take the Reins

    Liz King
    8 Jun 2014 | 2:59 pm
    Why do fewer women make technology a focus of their career than men? Midori Connolly offers one explanation: “It ties into that idea that little girls don’t do math and little girls don’t do science, the message we grew up with.” Read more
  • 20 May 2014 | 3:53 pm

    Liz King
    20 May 2014 | 3:53 pm
    Unless otherwise mentioned the analyses are based on Twitter conversations. The lists are automatically recalculated several times per day. Top Influencers Shows the most influential voices in the debate. Influence is calculated in a manner similar to PageRank. 1. Liz King Read more
  • 20 Must-Read Event Industry Blogs

    Liz King
    5 Apr 2014 | 5:56 pm
    Though we do our fair share of bizzablogging, we still look to other helpful resources to stay on the ball. Event blogs are chock full of goodies to help organizers and attendees get the most out of their conference planning and event going experience. We’ve put together all the must-reads to stay informed and get inspired! 4. Techsytalk- One of our fave event profs is the creator of this awesome blog. Liz King kills it with content that includes great event planning and technology tips and news. They are quick, digestible articles, and always very sharable. We can’t go without our daily…
  • Event Industry Blogs We Read

    Liz King
    19 Mar 2014 | 5:05 pm
    There are great “Event” industry blogs for every kind of person and need and question and perspective out there, but when I read, I look for things that will either teach me something or tell me something that relaxes, focuses and energizes me. Working in the event planning industry for the past decade, I’ve learned that event planning is really about two things. #1 – It’s about having a hands on, can do-attitude to tasks and challenges; simplicity is complex and a beautiful smooth event is about being able to think about even the smallest details and do my homework to make sure…
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    ZD Design Agency » Blog

  • How to Schedule Facebook Posts in 7 Easy Steps

    Emily Nguyen
    13 Aug 2014 | 1:55 pm
    Do you want to maximize your time on Facebook? Of course you do! This article explains How to Schedule Facebook Posts IN ADVANCE! Schedule your whole week’s facebook content in one sitting so that you don’t have to worry about posting anything for the rest of the week! Utilize the rest of your time to engage  with others on Facebook or creating ads. 1. Create your post. Put some thought into it and create valuable content! For the sake of example, we are going to schedule a photo and a text caption. Feel free to post whatever you want: a status, photo, link, video, or event. Be sure to…
  • 5 Simple Design Tips for Landing Page Optimization

    Brendan Steele
    15 Jul 2014 | 2:39 pm
    A landing page is different from other web pages because of one defining factor. It is designed to sell one thing. Whether it’s a product, a subscription, or a free e-book download, the only thing you want the visitor to do is complete the sale. It is important to review and optimize landing page design because the goal is so specific. You want to create a user experience that is fast, easy and guided, like a personal tour. Don’t make your visitors think about what to do, limit their options to one distinct pathway. This will greatly increase your click-through rates and provide a…
  • 5 Step Viral Cycle to Promote & Push Any Content

    15 Jul 2014 | 12:40 pm
    Have you ever attended a conference and learned some amazing new tools, tactics, tips and ideas and were excited to get back to the office and share them with your co-workers? Our commander in Chief, Todd Meisler, recently attended Blitz University, which was led by Facebook Guru’s Dennis Yu and Alex Houg. He returned with pages and pages of notes he wanted implemented and tested here at ZD Design. The first task was for Todd to teach me Dennis’ Viral Cycle and implement it in our marketing as well as one of our clients’. The cycle boils down to a 5 Step process and the key…
  • How to Use the New facebook Audience Insights for targeting in the Sporting Goods Industry

    Alexa Williams
    30 Jun 2014 | 2:31 pm
    Have you checked out the new audience insight tool on Facebook? Launched in May of this year, the audience insight tool on Facebook allows you to hone in targeting on business pages through new suggestions based on the information input. Then use this information to guarantee your Facebook ads reaches the right Facebook users. Just head to your Ads Manager and click on Audience Insights to get started. I’m using an example of one of my clients in the sporting goods industry. Norvise, is a premium rotary fly tying vice used by fly fisherman to make flies easier and faster. I’m starting…
  • 7 Things I Re-Learned about Marketing Automation at BlitzMetrics University

    Todd Meisler
    26 Jun 2014 | 10:12 pm
    1. With marketing automation, a simple viral cycle is all you really need. Creating effective methods to implement marketing automation can be as easy as following a simple plan, understanding the possibilities and creating a simple viral cycle. Business owners need to understand this concept as well as how to implement marketing automation in today’s online environment. It’s super important to follow a system that is proven and can give clear results. Create an easy to follow system + consistency = a method to make business marketing work for you and go viral in the process. It…
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • Of Ice Buckets and Naysayers: Why I Chose to Do the ALS #IceBucketChallenge

    Ken Mueller
    18 Aug 2014 | 2:00 am
    Send to KindleIt’s amazing how you can do something good online and get hammered for it. Last week a friend of mine challenged me to do the ALS Ice Bucket Challenge, a grass roots video effort aimed at raising awareness and funds for research to fight ALS, more popularly known as Lou Gehrig’s Disease. I was a bit hesitant at first, because I know quite a few of my friends have been critical of the water dumping. But as I thought through it, and as I read what my old college classmate Paul Trask and his family were sharing online, I decided to go ahead anyway. I accepted the…
  • The Social Life of Frank & Linh: Something Something Yadda Yadda Something

    Ken Mueller
    17 Aug 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Something Something Yadda Yadda Something appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: Selfiesh

    Ken Mueller
    10 Aug 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Selfiesh appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • Marketing and Removing the Pig’s Lipstick

    Ken Mueller
    4 Aug 2014 | 2:00 am
    Send to KindleIt’s true: you can’t put lipstick on a pig. Well, you can, but it won’t do you any good. People will still know it’s a pig and not a supermodel. But for many, marketing is nothing more than doing just that: putting lipstick on a pig; trying to put the best spin on things. Trying to hide the imperfections in your products or services, and trying to pull the wool over people’s eyes. In short, it’s being dishonest. A pig is a pig is a pig. But in a time when folks can simply Google everything and get the real story, it’s not worth trying to…
  • The Social Life of Frank & Linh: Just in Case…

    Ken Mueller
    3 Aug 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Just in Case… appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
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  • Top Mobile Twitter Apps

    1 Aug 2014 | 3:33 am
    We got talking with the awesome folks at PriceBaba and they had a lot of suggestions for the right Twitter apps for us active social media users. They were nice enough to jot down an article on the same….. If you are a regular user of Twitter, you probably are unsatisfied with what the official client has to offer. You may be aware that there are a variety of third-party apps that offer a better design and many useful features than the original. The various options can be confusing, so here’s a breakdown of the more popular 3rd party Twitter apps. For iOS Tweetbot — Touted as one of…
  • A look at Aam Aadmi Party’s Meteoric Rise on Social Media

    Ashley Sequiera
    30 Jan 2014 | 10:32 pm
    AAP is a newly formed political party in India founded in 2013. Their meteoric rise in popularity has taken everyone for a surprise including the two major rival parties – Congress and BJP. AAP is very active on social media channels. They have received a lot of support from people using networking sites like Facebook, Twitter and YouTube. Arvind Kejriwal the newly elected chief minister of Delhi is a graduate from IIT Kharagpur. He is leading AAP to make India a corrupt free place to live. This motto of a corruption free India makes an instant connect with the Indian mass. He rose from…
  • The Facebook Page: A Beginners Guide to Facebook – Part 2 #SMSimplified

    28 Nov 2013 | 11:39 am
    This blog post is part of the #SMSimplified series – a basic guide to different social media platforms for beginners! Edgerank It is fairly well known that search engines have their own special algorithms as per which site results are ranked and displayed to the user, but not a lot of people realise that a similar process works in Facebook as well. Your Facebook page updates are not seen by every fan of your page. Each update has a ‘post view’ number that page managers can see displayed below it, this tells you that out of your say, 10,000 fans only 6,032 people have seen it.
  • A Beginners Guide to Facebook – Part 1 #SMSimplified

    Megan Johnson
    9 Nov 2013 | 12:21 pm
    This blog post is part of the #SMSimplified series – a basic guide to different social media platforms for beginners! Facebook is an online social networking service founded in 2004. Facebook’s mission is to ‘give people the power to share and make the world more open and connected’. It does this by allowing its users to create personal profiles to post statuses, send instant messages, upload multimedia, join groups, follow brands, make friends and so on. Stats Total number of monthly active Facebook users : 1,110,000,000 Total number of mobile Facebook users : 680,000,000 Average…
  • A Beginners Guide to Twitter #SMSimplified

    Megan Johnson
    27 Oct 2013 | 12:10 am
    This blog post is part of the #SMSimplified series – a basic guide to different social media platforms for beginners! Twitter is a social network that is used for micro-blogging, as it allows you to publish or ‘tweet’ short messages. The site was founded in 2006, and it now has 554,750,000 active registered users. Basic Features –Twitter is known as a ‘micro’-blogging platform because tweets / posts are limited to 140 characters –If you want to tweet a link but it takes up so many of the 140 characters, you need to use an URL shortening service like…
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    Social Media Training and Classes Colorado

  • Google+ series pt3: Posting, Circles & Communities

    Kelly Mirabella
    15 Aug 2014 | 7:43 am
    One of the best things about having a Google+ page is the abilities for pages to interact with profiles and in communities. This week I am going to show you how to join communities, post to your wall and how to organize contacts and followers into circles.   Google+ series pt. 3: posting, circles and… This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google+ series pt3: Posting, Circles & Communities appeared first on Social Media Training and Classes Colorado.
  • Google+ series pt2: Managing your page – CS

    Kelly Mirabella
    8 Aug 2014 | 7:41 am
    This week I am going to show you how to manage your page as well as add managers to your page. Google+ series pt. 2: Managing your page from Stellar Media Marketing on Vimeo…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google+ series pt2: Managing your page – CS appeared first on Social Media Training and Classes Colorado.
  • Google+ Series pt. 1: Creating a page – CS

    Kelly Mirabella
    1 Aug 2014 | 7:39 am
    In this first training in a 3 part series I am going to show you how to create a Google+ page. Google+ Series: Creating a page from Stellar Media Marketing on Vimeo…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Google+ Series pt. 1: Creating a page – CS appeared first on Social Media Training and Classes Colorado.
  • Facebook series Pt. 4: Video and Tagging

    Kelly Mirabella
    25 Jul 2014 | 7:32 am
    In this final video training for this series I will show you the difference between uploading a video and sharing a link to a video hosted elsewhere. We will also explore tagging…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Facebook series Pt. 4: Video and Tagging appeared first on Social Media Training and Classes Colorado.
  • Facebook series pt. 3: Fill it all in – Club Stellar

    Kelly Mirabella
    18 Jul 2014 | 7:29 am
    In this weeks training we will talk about optimizing your page, filling out your about section and posting photos and albums…. This content is for Stellar Monthly Club Member, One Year Membership and 6 month pre-paid membership members only. Visit the site and log in/register to read. The post Facebook series pt. 3: Fill it all in – Club Stellar appeared first on Social Media Training and Classes Colorado.
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  • How to promote your Kickstarter campaign with social media

    Peter Trapasso
    19 Aug 2014 | 6:29 am
    You must promote your Kickstarter campaign using social media properly in order to ensure its success.There are three phases, pre-launch, launch and post-campaign, which require different promotion techniques. Each must be given the appropriate amount of time and be done in a particular order. According to Indiewire on July 29, 2014, in the article “An Introvert’s Guide to Crowdfunding,” you can promote your project and raise funds even if you are not the most social person.In the pre-launch phase you need to build up your social media accounts by targeting both…
  • How to (quickly) troubleshoot and fix problems with your website

    Jim Dougherty
    14 Aug 2014 | 3:37 pm
    From the time you decide to start a website to the time you throw up you hands and put your domain name up for auction, you will have problems with your website.Most people will make a big deal about the amount of money you may be losing by having down time, but (for me at least) the biggest issue is that I don’t want to spend a bunch of time that I don’t have treading out of my depth to fix a website.But stuff happens. Either I get ambitious or I try to mash-up too many incongruent parts and things break down….. and they must be fixed. A couple of things about me: I get…
  • How to eliminate comment spam (for free) with these WordPress plugins

    Jim Dougherty
    10 Aug 2014 | 11:36 am
    I think everyone who uses WordPress has an experience dealing with a butt-load of comment spam.Overt spam that is full of links and poorly-spelled words and is easy to identify. Ambiguous spam where an innocuous comment like “I disagree with your points” may or may not be a real person (spoiler alert: it isn’t). Then there’s the manually-submitted spam that makes a point somewhat related to a post and inserts a spammy link at the bottom.The moment when you see that your comment count is in the hundreds overnight (and it is 95% spam) is generally the moment where…
  • How to add spell-check to your self-hosted WordPress site (without JetPack)

    Jim Dougherty
    9 Aug 2014 | 3:54 am
    My name is Jim and I am a horrible writer. (If you’re playing at home, this is where you respond “Hi, Jim” to the screen)As survival tools go, spell check is a necessity for me. I am constantly awed by my propensity to type incorrectly spelled words and improperly phrased sentences into my blog posts. If I had to describe a superpower that I currently possess, it would be that. Sadly.As my 12-step introduction may indicate, I am self-aware of my poor writing (I’m not sure if that gives you any solace as you read this). And when I was looking for a spell-check plug-in,…
  • How to get more Twitter followers

    Jim Dougherty
    8 Aug 2014 | 3:57 am
    I know what you’re thinking: another article about how to get more Twitter followers. Sigh. What I hope differentiates this piece from others you might have read is its pragmatism. No touchy-feely gobbly-gook – just some straightforward tools (bookended with some cynicism) to help you grow your Twitter followers.How many Twitter followers do you want and need? Many people have strong opinions of this, and most people’s opinions are wrong (given the proper context). For example, a person that is just using Twitter to keep in touch with a small group of friends isn’t…
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    New Media Rockstars

  • Grace and Mamrie’s ‘#HeyUSA’ Premieres Off YouTube

    Evan DeSimone
    19 Aug 2014 | 2:21 pm
    Unless you’ve been living under a rock all summer you know that Grace Helbig and Mamrie Hart have been trekking across the United States for their new show “#HeyUSA.” After months of making do with short vlogs covering part of the pair’s adventures, Astronauts Wanted, the production company behind the show, has finally released the premiere date. Full length episodes of “#HeyUSA” will go live on October 15 exclusively on The Scene, the digital content platform launched by publishing giant Condé Nast. Grace and Mamrie announced the show earlier this summer at Vidcon and have been…
  • Charlie Sheen’s Ice Bucket Challenge Nice But Inaccurate

    Jeff Klima
    19 Aug 2014 | 1:35 pm
    Charlie Sheen made a big “tah-dah” moment when he surprised everyone by dumping $10,000 instead of ice water from his bucket during the Ice Bucket Challenge. His actions made him look like the only celebrity who wasn’t dodging the charity side of things. That would be a great gesture … if it were accurate. See, many celebs HAVE been dumping the cold water … as well as donating a lot of money to the Lou Gehrig’s Disease charity, ALS. According to the N.Y. Times, “As of Sunday, the (ALS) association said it had received $13.3 million in donations since July 29, compared with $1.7…
  • Four Tips For Going Viral From A YouTube Exec

    Evan DeSimone
    19 Aug 2014 | 1:31 pm
    If anyone knows a thing or two about viral videos, it’s Kevin Allocca, YouTube’s Head of Culture and Trends.  Speaking at The Conference, a gathering for media and communications professionals in Malmö, Sweden, Allocca took a few questions about what it takes to make a video truly viral. According to Allocca, there is no magic recipe for making a video a viral hit, but he does have some observations about what videos tend to blow up. So let us break it down for you. 1.       Be Original Videos like “Gangnam Style” go hugely viral because they’re not the kind of content that…
  • 10 Revealing Vine Videos That Cover #Ferguson, #MichaelBrown Events

    Jeff Klima
    19 Aug 2014 | 1:11 pm
    How do you get your news these days? Did you say Vine? Hopefully if you did, Vine isn’t your one-stop shop for all the facts, but rather a halting point to grab visuals via firsthand short-format videos. Six seconds doesn’t give you all of the facts — just glimpses into real world events so you can fill out the picture a little more. But its quick format doesn’t stop Viners from trying to present the real-life hysteria occurring after the Michael Brown shooting in Ferguson, Mo. Citizen journalists might be the wave of the future if Viners like Antonio French and Jon Swaine, whose…
  • Reddit Is Coming For Your Gaming Console

    Evan DeSimone
    19 Aug 2014 | 12:15 pm
    Brace yourself, Xbox users: the mother of all memes is coming to your platform. That’s right, Reddit, the cesspool of all things great and terrible on the internet, is coming to Microsoft’s Xbox platform with a brand new app. Larry Hyrb, Microsoft’s director of programming for Xbox, announced the new app on his blog yesterday. Tentatively known as ReddX, the app is a first-of-its-kind effort by the Reddit design team to reach game console users. According to Hyrb, ReddX will be fully integrated with all of Xbox’s key features, including voice commands and multitasking tool Snap. Users…
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    Social Media Online Classes

  • Most Popular Presentations of 2014

    Maria Peagler
    19 Aug 2014 | 10:00 pm
      It’s back to school time for students around the world — why not you too? Get caught up on the best presentations we offer here at They cover a wide range of topics, from Social Media Strategy to Facebook to Pinterest.  So bookmark this page and return to if often when you need a refresher on your social media skills. Facebook Marketing We’ve updated our Facebook Marketing Infographic and break it all down for you here.  64 tactics for a possible 4 million different campaigns! Facebook Marketing Infographic 2014 Edition from…
  • How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram

    Amanda Jensen
    18 Aug 2014 | 8:22 am
    Editor’s Note:  Amanda Jensen is a summer intern at  She’s a student at the Walter Cronkite School of Journalism at Arizona State University.  You’ve probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still others subscribe to stock photo libraries. The bad news? As a small business owner, these options may not work for you or your wallet. The amazing news? You and your team can take your own photos…
  • Social Media for Local Business [Case Study]: Local Neighborhood Meat Market on Facebook

    Amanda Jensen
    12 Aug 2014 | 12:43 am
    Editor’s Note:  Amanda Jensen is a summer intern at  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco’s deep discounting? This week’s case study focuses on a local meat market that uses their small, local status as their greatest asset, successfully monetizing social media marketing in a mid-size midwestern city. Case Study: Stittsworth Meats Mychal Stittsworth is the owner of Stittsworth Meats in the town of…
  • 9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

    Maria Peagler
    23 Jul 2014 | 12:43 pm
    Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same as yours. Big brands can’t outspend you here. It’s a beautiful thing, isn’t it? I’ve developed an infographic outlining 64 Google+ content marketing tactics and pulled out my favorites to increase SEO and traffic to your website: 1. Link Google+ to Your Blog Home…
  • Instagram for Small Business: Three Master Marketers

    Amanda Jensen
    9 Jul 2014 | 3:49 pm
    Editor’s Note:  Amanda Jensen is a summer intern at  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. Since its release in October 2010, Instagram has gained popularity around the world. As of March 2014, there were nearly 200 million monthly active users, and about 13 percent of all internet users around the world were on Instagram. Its simple interface and fun filters make it easy for people to chronicle their lives by sharing photos. While many people have personal profiles on Instagram, it can also be extremely…
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    The Realtime Report

  • Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

    Marissa McNaughton
    4 Aug 2014 | 9:46 am
    Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app. Mobile web, iPad, feature phone, Windows Phone, Paper, and desktop users can still message in their main Facebook apps or sites like before. (TechCrunch) Facebook gives up on Gifts – Facebook is…
  • Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

    Tonia Ries
    1 Aug 2014 | 8:58 am
    This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Even when we first began analyzing web site traffic we had a manageable set of properties to measure. But today, the pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it…
  • Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

    Marissa McNaughton
    31 Jul 2014 | 10:03 am
    The #RLTM Scoreboard: Social Networking Stats for the Week Facebook: 1.32 billion monthly active users via Facebook YouTube over 1 billion monthly unique users via YouTube Twitter: 271 million monthly active users via Twitter Qzone: 599 million monthly active users via TechCrunch Sina Weibo: over 500 million users via The Next Web Renren: over 170 million users via iResearch iUser Tracker VK: over 230 million registered accounts via VK LinkedIn: 300 million members via LinkedIn Google Plus: 343 million monthly active users via GlobalWebIndex Tumblr: 197 million blogs via Tumblr…
  • 75% of Apps Are Used At Least Seven Times Per Month

    Adam Moossmann
    29 Jul 2014 | 10:12 am
    As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? According to new data released by mobile marketing firm Swrve, the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of…
  • Social Networking Stats: Facebook Tops 1.32 Billion Monthly Active Users, #RLTM Scoreboard

    Marissa McNaughton
    25 Jul 2014 | 9:07 am
    The #RLTM Scoreboard: Social Networking Stats for the Week Facebook: 1.32 billion monthly active users via Facebook YouTube over 1 billion monthly unique users via YouTube Twitter: 255 million monthly active users via VentureBeat Qzone: 599 million monthly active users via TechCrunch Sina Weibo: over 500 million users via The Next Web Renren: over 170 million users via iResearch iUser Tracker VK: over 230 million registered accounts via VK LinkedIn: 300 million members via LinkedIn Google Plus: 343 million monthly active users via GlobalWebIndex Tumblr: 196 million blogs via Tumblr…
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    My/Spective by Nick Martin

  • Leaked! Memo from “The Man” to White America

    Nick Martin
    18 Aug 2014 | 10:06 pm
    TO: White America FROM: The Man DATE: 8/18/2014 SUBJECT: RE: Ferguson News – A Reminder on Racial Discourse   Dear Caucasians,   As you may have noticed, the events taking place in Ferguson, Missouri have been dominating news headlines and fueling conversation among peers in social media. Many of you have voiced your discomfort with the […]
  • Collaborating with a 4-year Old

    Nick Martin
    3 Sep 2013 | 9:51 am
    Originally posted on busy mockingbird:One day, while my daughter was happily distracted in her own marker drawings, I decided to risk pulling out a new sketchbook I had special ordered.  It had dark paper, and was perfect for adding highlights to.  I had only drawn a little in it, and was anxious to try…
  • Visual Data: Interactive Infographic Highlights Billionaire Shuffle

    Nick Martin
    11 Feb 2013 | 8:43 pm
    The above image is a screen shot of a really great interactive infographic from The tool lets see the rank of the top 100 billionaires on any given day and filter or organized by gender, age, industry, and so on. It even lets you see see how rank changes on any given day. The […]
  • The Goal Of Marketing Summed Up In One Simple Image

    Nick Martin
    7 Nov 2012 | 6:00 pm
    Last week, I had the pleasure of seeing Clark Kokich of Razorfish speak about digital media’s importance to today’s brands. Clark shared ideas on how brands can use digital and social to ensure customers have a great product experience. The catch is that in today’s world a product experience starts with the digital assets that […]
  • Marketing Expectations for Facebook Ads

    Nick Martin
    10 Oct 2012 | 11:13 am
    As Facebook’s stock price continues to dip, it’s ad performance is going to be put under an even more powerful microscope. Here’s a great chart on what marketers are looking to get out of their ad buys on Facebook. This seems to back up data that ads on Facebook are far more effective at driving new […]
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    Fire Brand Social Media

  • Google is Your Best Social Media Tool

    Cynthia Cavoto
    17 Aug 2014 | 8:51 pm
    Google is one of the most recognizable words in the world. The search engine is a standard in the digital age, and billions of people use it to complete searches everyday and it is the most used search engine ever created. But Google is more than just a search engine. It’s a place to expand [...]
  • Optimize Equals Socialize in the Digital Age

    Cynthia Cavoto
    11 Aug 2014 | 5:33 am
      The word optimize has been around long before the age of social media, but it is one of the key ingredients to increasing social media outreach. To optimize means to improve the efficiency of a situation or resource. So to optimize is to create change. Search engines change their algorithms every so often in [...]
  • Don’t Take Links for Granted

    Cynthia Cavoto
    3 Aug 2014 | 6:15 pm
    In the world of the Internet, links are small but powerful tools. Links are the key to unlocking information and sharing it with others with just one click of a button. Our content can be access through one link, but that one link can also open the door for other content to be accessed just [...]
  • A Picture is Worth a Thousand Words

    Cynthia Cavoto
    29 Jul 2014 | 6:20 am
    In the digital age, using images are a great way to pull in readers and get your point across effectively. Images are a large part of social media usage, since they increase the user experience. The user experience is what he user sees when they access social media or search for content in search engines. [...]
  • Hashtags are Your Friend, Not Your Enemy

    Cynthia Cavoto
    23 Jul 2014 | 10:07 am
    Hashtags are one of the most recognizable signs in the digital age. Also known as the pound sign, the hashtag is used to highlight a word or phrase on social media as a way to convey an idea or connect with others. The pound sign appears before the writing and when used on social media [...]
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    Jackson Marketing Services

  • Content Ideas for Your Social Media Marketing Efforts

    Stacy Jackson
    19 Aug 2014 | 9:00 pm
    While social media marketing isn’t rocket science, it’s not always easy either. To run a successful campaign, you should provide followers with regular, relevant content. Check out these three types of content you can use with your social networks. Content that Makes Them Think or Laugh Put yourself in yourself in your prospect’s shoes. What would you like to see from a company like yours? Maybe it’s something that will make you think or make you laugh (or both).Think about the things that will get your audience talking about and sharing your content. Find fun and…
  • Does Infographic Marketing Still Work? A Data Driven Answer

    Stacy Jackson
    18 Aug 2014 | 9:27 am
    I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so Source: As usual, Neil Patel provides some great insights to online marketers. In this post he discusses whether or not infographic marketing is still effective. His final answer: yes although maybe not as effective as it once was. The drop in effectiveness is due to . . . changes in Google’s algorithm since the earlier days of infographic marketing, and an increase in the number of people doing infographics —…
  • Selecting an App to Manage Your Social Media Marketing

    Stacy Jackson
    18 Aug 2014 | 7:24 am
    If you manage more than one social media account, you should consider a social media dashboard program to help you keep your accounts under control. Social media marketing can take a lot of work out of your daily routine if you are attempting manage multiple accounts without an app. Here are five of the most popular and highly recommended platforms for your review. Hootsuite Hootsuite is a great platform for managing social media marketing (full disclosure: Jackson Marketing Services is both a customer and a Hootsuite Solution Partner). With Hootsuite you can manage the your accounts on all…
  • Why Brands Are Un-Friending Facebook to Follow Twitter

    Stacy Jackson
    15 Aug 2014 | 10:33 am
    Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of ‘eBench looks’ may have the answer. Source: Have you noticed a decrease in your Facebook reach? If so, you are in good company. As Facebook makes harder to reach fans organically, brands are left with a choice: pay to advertise or move on to greener social media pastures.   What will you choose with your social media…
  • What Type of Images Should You Use Within Your Blog Posts?

    Stacy Jackson
    13 Aug 2014 | 12:37 pm
    From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: wh Source: Not sure what kind of imagery you should be using on your blog? Check out this post from Neil Patel. He covers the rates of social media engagement for several different types of images used on blogs. The post What Type of Images Should You Use Within Your Blog Posts? appeared first on Jackson Marketing Services.
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    Nischala’s Space, Thoughts, Expressions…

  • My (love) affair with blogging – How it came to be?

    14 Aug 2014 | 2:30 am
    Regular readers of my blog know that I’ve been blogging for years now (4+ to be precise). I have chronicled my blogging journey in many of my posts to share my lessons and insights. It was indeed an honor and a pleasure when Bhakthi Bapat Mathew requested me to give an interview on the chronicles of my blogging journey. For those who don’t know, Bhakti is a freelance journalist based in Bangalore, India. Bhakti has been writing for Indian and international publications since 2006.Her byline has appeared in CNN Travel, South China Morning Post, Women’s e-News (USA), The…
  • Why women should work? – Here are 30 good reasons

    7 Aug 2014 | 2:30 am
    If you thought “(S)he loves me /loves me not” was one of the most difficult questions to answer in life, you probably got it right and wrong. Why? Because there’s another question which is equally (if not more difficult) to answer, i.e. “Should she work or not? – especially if she is married / mother”. This topic is much discussed and debated in almost every circle I know. No matter his / her age, almost everyone I know has a strong view, opinion and perspective on the issue – from my neighbor’s grandfather to my mother to my mother-in-law to my friends to my colleagues to my…
  • T for Thought Leadership..

    31 Jul 2014 | 2:30 am
    There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive. My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?” With time and…
  • Being among Twitterati – What it takes and what it means?

    24 Jul 2014 | 2:30 am
    First the good news.. The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included…
  • How to be the most organized person in this world?

    10 Jul 2014 | 2:30 am
    So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to…
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    Peg Fitzpatrick

  • Smart Methods to Dominate with Social Media Optimization

    Peg Fitzpatrick
    11 Aug 2014 | 6:00 am
    Social media optimization or SMO is applying your social skills to your social media platforms. SMO sounds like a fancy term but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring traffic to your blog and bring awareness to what you’re doing and get more clients, sell books, or build your email list. What is Social Media Optimization (SMO) The principle of using social media to build your blog, not SEO. If you love SEO and it’s…
  • Quick Tips for Great Social Media Graphics

    Peg Fitzpatrick
    13 Jul 2014 | 3:58 am
    Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Google+ to tweeting an image the message is the same: visuals are the key! If you write great content, you should share it with an image. You can’t be guaranteed a share if an image doesn’t pull through on the Pin it button or onto Facebook or Google+. Help people help you by providing an image that they can share. If people can look like a rockstar sharing your content, it’s a win! The secret to my…
  • Boost your Blog IQ by Repurposing Content

    Peg Fitzpatrick
    23 Jun 2014 | 6:00 am
    One of the greatest challenges for bloggers is content creation. The second greatest challenge is what happens after that content is created. While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, hit publish, share it across one or two social networks and call it a day. You might wonder why anyone would take the time to write an article simply to let it gather dust? Mainly because they don’t know what to do with it or how to get that content in front of as many people as possible. The answer? Repurpose your content by putting a new…
  • How to Maximize Content with Visual Marketing

    Peg Fitzpatrick
    8 Jun 2014 | 12:00 pm
    The world of social media gets bigger each day as thousands of people join, millions of people post on hundreds of social media platforms, and who knows how many blog posts are published. It’s a big, big world of images, text, and ideas. The first and most important question is what to post. The answer is high-quality content which expresses your ideas effectively and reaches your goals. The second question is how to share your content so people find it and share it themselves. Creating the perfect social media post maximizes your great content by reaching more people. Using graphics…
  • How to Create the Perfect Social Media Post

    Peg Fitzpatrick
    26 May 2014 | 6:00 am
    Taking the time and effort to create the perfect social media post has never been more important. All social media platforms are swamped with content – both good and bad. After you’ve taken the time to create great content or curated something to share, you need to present it in the smartest possible way. “Content is currency — something we trade for our audience’s attention.” Frank Strong I think that social media is the new television and that you need to be entertaining and informative with your social media. You’ve worked hard to build your content…
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  • LinkedIn – Warm up Cold Calls

    15 Aug 2014 | 3:23 pm
    What is your process to warm up cold calls? With 30% of the over 300 million users in the United States, isn’t giving LinkedIn worth a try? This 2013 Harvard Business review looked at some of the statistics with salespeople … Continue reading → The post LinkedIn – Warm up Cold Calls appeared first on Time2Mrkt.
  • What is your social media strategy?

    5 Aug 2014 | 1:29 pm
    Social media strategy – do you have one? Take a look at this article by Buffer. It has some great ideas about your social media strategy. Did you get to the part of the article that said 12 hours per … Continue reading → The post What is your social media strategy? appeared first on Time2Mrkt.
  • Coffee Shops or Social Media

    22 Jul 2014 | 9:27 am
    I am a huge advocate of social media.  That is stating the obvious, since it is how I make a living. While saying that, I need to say it is not the only tool you should use to market your … Continue reading → The post Coffee Shops or Social Media appeared first on Time2Mrkt.
  • You need endorsements AND recommendations

    10 Jun 2014 | 6:15 am
    Endorsements vs. Recommendations In September of 2013, I wrote an article about endorsements and recommendations. Since that time, LinkedIn has does some remodeling and the part of the article that addressed product recommendations is no defunct. Let’s revisit endorsements and recommendations. … Continue reading → The post You need endorsements AND recommendations appeared first on Time2Mrkt.
  • Turn Bad Reviews into Good

    20 May 2014 | 1:29 pm
    In a recent article from, I read how negative reviews can become a positive. Turn those Bad Reviews into Good Customer Service Here is what I see: How many of you have ever applied for a job that you … Continue reading → The post Turn Bad Reviews into Good appeared first on Time2Mrkt.
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    Savvy Social Media Style™ Blog

  • How To Know If You Are Unemployable

    Tamyka Washington
    12 Aug 2014 | 4:00 am
    WARNING: This post is not for everyone. So, if you are closed minded, limited in your thinking, and don’t get why someone would want to relinquish their “security” in a regular job, I invite you to click away now… I’m sharing my beliefs and thoughts on when a job is not an option for those of us with the entrepreneurial spirit. I can tell you, I’ve had numerous JOBS and could never stay put in one for very long (the longest was a miserable 6 months). I did everything from being an in-home daycare provider, nursing assistant/home health care, to working in retail, housekeeping,…
  • When Entrepreneurs Get Asked, “What Do You Do?”

    Tamyka Washington
    2 Aug 2014 | 2:31 pm
    I chat regularly with entrepreneurs who have multiple “things” going on, or more than one stream of income. I also hear, how for the most part, they are  sometimes unsure about what to say when people ask that one question….“so, what do you do?” Let me first say this, when people ask me what I do, it’s hard for me to give a formal, normal title to sum it up. I could say – Marketing Consultant…but thing is, I do so much more than that. Truth be told, I DO quite a few things…when I wrap it all up, I say…I help people create Life…
  • The Power of Your Business Blog Platform

    Tamyka Washington
    29 Jul 2014 | 11:04 am
    Do you want to grow your business online? Do you want to build your brand and get noticed? Do you want to blog for business? If you’ve been wondering why you need a blog to expand your business online, why it’s important, or what business tools you need to establish yourself online…watch the video.   Ready to learn how to get started blogging for business? Click Here to get more information. Also, check out these helpful Business Blogging topics and learn more on why you should be blogging to grow your business.         You May Also Like:Branding And…
  • Learn To Leverage: How To Develop A Successful Virtual Business

    Tamyka Washington
    24 Jul 2014 | 9:00 am
    FREE Training Webinar July 24th @ 9PM EST Replay Now Available Are you ready to learn how to leverage the internet and develop a successful virtual business? This is the training you do not want to miss! Join the Ladies Who Leverage, Stevii A Mills, Laticia Nicole, and Tamyka Washington, as we show you how to create a stellar virtual business! You will discover how to develop a system that works for you, how to use the right words in your marketing and the best way for you to share your message to connect with your audience.         The post Learn To Leverage: How To…
  • What Busy Entrepreneurs Focus On To Get Things Done

    Tamyka Washington
    18 Jul 2014 | 12:28 pm
    When most people think of an entrepreneur, they automatically assume that we don’t do much with our days. Unlike the rest of society, we supposedly have lots of extra time on our hands because we don’t have to work so hard… YEA, RIGHT! I actually believe we work harder than everyone else because we have to manage EVERY role in our business, not just show up and perform one particular task (that’s a post for another day.) Despite what regular folks think, entrepreneurs are actually, very busy people. Most are building their dream alongside a day job, going to school,…
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    Frederic Gonzalo

  • Video Best Practices in Travel Marketing

    Frederic Gonzalo
    14 Aug 2014 | 9:33 am
    This is the eleventh in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on video marketing! According to a study published by Think with Google in August 2014, travelers are spending more time watching online videos than ever before. Views of travel-related content are up 118% year over year (YoY) and according to the data, travelers are increasingly using mobile devices to consume travel-related videos anytime and anywhere. In 2013, mobile devices accounted for roughly 30% of all travel video views, with mobile viewing up 97% on smartphones and…
  • Mobile Best Practices in Travel Marketing [INFOGRAPHIC]

    Frederic Gonzalo
    7 Aug 2014 | 7:03 am
    This is the tenth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on mobile marketing! Few industries have been more impacted by the ever-increasing adoption rates of mobile devices as the travel & hospitality industry. I mean, think about it: smartphones are particularly useful when you are on the move, and with the growing last-minute trend in travel bookings, it’s not uncommon to see people research for their accommodation on the same day of travel. In fact, various studies showed more than 65% of mobile reservations for hotels…
  • Social Media Challenges in Destination Marketing

    Frederic Gonzalo
    31 Jul 2014 | 6:24 am
    Earler this year, we celebrated Facebook’s 10th anniversary, LinkedIn boasted more than 300 million active users while TripAdvisor now has more than 175 million reviews. We have come to expect seeing travel & hospitality stakeholders managing accounts on Instagram, Pinterest, Twitter or even Google+. In other words, social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is…
  • How Visit Philly crowdsources its next ad campaign

    Frederic Gonzalo
    24 Jul 2014 | 7:52 am
    In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role: they represent various stakeholders, from hotels to restaurants, transportation, attractions, festival and events, even tour operators and travel agencies. Often, smaller players don’t have the necessary budgets – and fire power that goes with it – and know-how to actively engage in various media, including in the digital world. Thus, destination marketing organizations (DMO) fill in this crucial role…
  • Best Practices in Travel: Email Marketing

    Frederic Gonzalo
    12 Jul 2014 | 9:02 pm
    This is the ninth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on Email marketing! In the digital landscape, the buzz is often about newer bells and whistles, such as up and coming social networks or sharing platforms empowering customers to bypass traditional channels. In this day and age, email is perhaps considered as the grand-daddy of digital communications, yet its efficiency remains second to none. One example? Facebook pages now reach on average 6% of their fan base, with engagement rates that hover between 1-2%. No matter how big…
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    Kyle Communications

  • Crisis Communications at IU

    Kyle Elyse Niederpruem
    29 Jul 2014 | 8:55 am
    When you’re as big as Big Red (aka Indiana University), there’s limited worrying about brand recognition. But crisis communications? That’s another matter. Indiana University’s Mark Land spoke at the Hoosier PRSA luncheon recently in a brief give-and-take with Inside Indiana Business Host Gerry Dick about the challenge of every day and crisis communications for a Big Ten university. Land, who is the associate vice president of public affairs and government relations, spoke frankly about university communications – sometimes a very cumbersome boat to steer in choppy waters. Here are…
  • The Social Media Story of “Chef”

    Kyle Elyse Niederpruem
    20 Jun 2014 | 12:54 pm
    If you haven’t seen “Chef,” the movie, it will be a flick frozen in time for how Twitter works (right now). Jon Favreau’s up and downs as a chef gone viral with a critic rant is pretty spot on. Now, whether a food truck traveling cross country can actually claim a following via a tech savvy 10-year-old using Vines and GPS to create a social media story is another matter. But in the way of the social media story as it happens today, it all seems very plausible. “Chef” is a summer feel good movie with today’s modern twist inserted. A chef that’s sublimated his creativity in the…
  • Most Clicked News Stories

    Kyle Elyse Niederpruem
    7 Apr 2014 | 3:53 pm
    Survival of the Most Clicked Reality TV has set a funny tone across the globe for survival of the most talented, most skinny, most bitchy, most addicted, most pregnant, most Amish, most mean and more. In journalism, it’s a sad state of affairs that clicks are winning the war in wooing readers in a similar way. Most clicked news stories are now part of the survival series. In our short attention span world, we must be captured and entertained. Then, we click. And those clicks are driving media outlets as they make decisions about news coverage – and how long that news coverage drones on…
  • Media Wrongs: Asking for a Correction

    Kyle Elyse Niederpruem
    3 Mar 2014 | 12:20 pm
    Asking for a correction from a reporter who gets it wrong can be a tough assignment. With the nature of online information and clicks driving the nation’s conversation, it must be done. Here’s advice on how to ask and receive a correction  – and what to expect in the war of facts. 1. Make sure your facts are correct. There’s nothing worse than bringing an error to light if you’re even a tad off the mark. Keep emotion and tone out of the request. Even if people are upset by an error, 99.9 percent of errors are made without intent. Intent, of course, triggers…
  • February Kicks off Local TV Sweeps

    Kyle Elyse Niederpruem
    6 Jan 2014 | 4:38 pm
    Local TV sweeps are the few months of the year in TV land when broadcast segments kick into high gear with investigative pieces and consumer segments that are intensely promoted and aggressively marketed by local television outlets. And sweeps start in February. So what’s the fuss? We asked an industry insider and former news director with 23 years of experience in the Indianapolis market to share his take on sweeps. Kevin Finch knows more about local sweeps, and the stories that were generated during those competitive months, than most. He held key positions at three of the four Indy TV…
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    Brand Meets Blog

  • 7 Days to a more PR friendly blog!

    Louisa Claire
    10 Aug 2014 | 7:08 pm
    For the last little while I’ve been planning and creating some resources to help you take your blog to the next level when it comes to working with brands. The first in the series of resources is a free ecourse that I’m thrilled to introduce today! Over the past week a number of our network have been previewing the course and the feedback has been lovely – helping bloggers uncover the world of PR and brands is something I’m really passionate about so I’m beyond excited to open the doors to this today! I give you 7 Days to a more PR friendly blog! Helping…
  • 5 myths about working with brands, for bloggers

    Louisa Claire
    3 Aug 2014 | 2:00 am
    If you want to work with brands on your blog you might find yourself getting caught up by some of the myths and misconceptions surrounding the industry – things like a heavy focus on stats and an idea that brands might not be so concerned by bloggers needs. Today, we’re going to bust some of the most common myths around and uncover the truth! Are you ready for it?! 1. You have to have big stats I’m tackling this first because it is probably the biggest myth around. I’m not going to pretend that stats don’t matter, of course the reason brands want to engage with…
  • Grace from With Some Grace talks about Working With Brands on her blog

    Louisa Claire
    31 Jul 2014 | 1:30 am
    Today we welcome Grace from With Some Grace to the blog, as we continue to hear straight from bloggers about their experience working with brands. For those of you wondering how smaller bloggers get started and what to look out for Grace has some great insights from her early days! Why did you decide to start working with brands on your blog? To be honest, I initially decided not to work with brands when I first started blogging because I was wary of “selling out”. Most importantly, I wanted to focus on my content; spend time figuring out what I wanted from my blog but to also build a…
  • Melissa from Suger Coat It talks Working With Brands

    Louisa Claire
    29 Jul 2014 | 6:10 pm
    Melissa from Suger Coat It is a blogger I really admire; she’s quietly going on doing her thing and building a beautiful community along the way. As a blogger with quite a niche angle (plus size fashion) that sits withing a broader lifestyle category it was great to talk with her about how that has worked with partnering with brands – particularly how her community have resp0nded and indeed, embraced, this side of her blog. Without further adieu, I bring you Melissa….   Why did you decide to start working with brands on your blog? Quite early on for most bloggers I…
  • Chantelle Ellem from Fat Mum Slim talks about Working With Brands

    Louisa Claire
    28 Jul 2014 | 5:45 pm
    Today we continue our series talking with a host of fabulous bloggers about how they work with brands and I am thrilled to have Chantelle Ellem from Fat Mum Slim sharing her journey and wisdom with us. Chantelle is a true blogging pioneer and online innovator having run her successful blog for over 7 years, she also began the Photo A Day series on Instagram in January 2012 which has since seen 14.5 million photos shared (you can follow it via #fmsphotoaday). Last month she released her first (and fabulous) app, Little Moments and through it all maintains her commitment to cultivating…
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    Social Media Framework & Blueprint

  • Robin Williams and How He Touched my Life

    Ana Lucia Novak
    15 Aug 2014 | 1:36 pm
    I met Robin Williams at a charity function in San Francisco which was hosted by The Glide Church.  Sharon Stone was there and part of the donation meant that I would be able to pose with her and have my own memorable photo.  What was memorable for me though, was when I met Robin Williams. […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • Top Ten Business Tools for Effective Social Media Management

    Ana Lucia Novak
    29 Jun 2014 | 11:55 am
    I presented “Top Ten Business Tools for Effective Social Media Management” at DFW Rocks Social Media Day on June 29 – 30, 2014. It was a huge honor to be a part of an elite group of speakers and attendees.  As a Social Media Consultant, I believe it is a lifetime commitment to invest in […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • @DFWRocksSocialMedia 2014 early bird registration $150.00 fee ends tonight!

    Ana Lucia Novak
    30 Apr 2014 | 6:46 pm
    DFW Rocks Social Media 2014 early bird registration $150.00 fee ends Wednesday, April 30, 2014 at midnight. This two-day conference on June 29 & 30, 2014 benefits small business owners, who want to learn how to effectively utilize social media channels and online marketing tools such as blogging, video and photography and come up to […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • B2B Marketing versus B2C – How Social Media Stacks Up

    Ana Lucia Novak
    6 Mar 2014 | 11:53 am
    Social media is an important component in marketing for all types of businesses. It doesn’t matter if a business’s customers are individuals or businesses, social media works very well for marketing to both groups. But, there are some differences in approach, and it’s important to understand the difference between business to business (B2B) marketing versus […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
  • What Type Of Business Gets The Best Results With Twitter?

    Ana Lucia Novak
    31 Dec 2013 | 10:00 am
    The truth is that with a solid strategy and a commitment to measuring your results, any business can get amazing results with Twitter. Your goals for Twitter also determine your results. While all business can benefit from Twitter, the businesses that tend to get the best results are those that are customer focused. It’s About […] Author information analucianovak Social Media Strategist & Platform Builder at Novak Media Group, LLC. TwitterFacebookGoogle+LinkedIn If You Like This, Please Share! #socialmedia
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    Fanchimp Blog

  • The Engines of Growth in Pills

    Claudio Carnino
    19 Aug 2014 | 6:18 am
    In the last few years I red a lot about growth, marketing and acquisition strategies. It’s getting hard to find something really interesting, so when I find it I reshare it. Or even better, from now on, I will make a summary of it. This is the original talk by Devin Hunt, Partner at Foundercentric, […]
  • Social Media Marketing for Hackers SXSW Talk

    Claudio Carnino
    14 Aug 2014 | 8:44 am
    I want to bring some rationale into the Social Media world and I want to bring a scientific approach to a marketing topic. That’s why I proposed a talk for the next SXSW. Developers are going to conquer the world Developers are going to conquer the world. The development tools are becoming easier to use and […]
  • Why Fanchimp is Not just another Social Media Tool. Our Vision

    Claudio Carnino
    13 Aug 2014 | 7:49 am
    I am an internet citizen and I am making internet my job. While doing so I cannot stop thinking about the things that I use and that don’t work. Like all the times I tried to promote something online. I think that promoting something online today is a really unpleasant experience. That’s why I have […]
  • Fanchimp adds your face to your social media marketing

    Nicoletta Donadio
    12 Aug 2014 | 11:39 am
    Today it’s a very exciting day here at Fanchimp because we’re proud to announce a new feature that we hope you’ll appreciate, it’s called the Author Box. Up to now, doing social media marketing meant talking about your products and sharing interesting articles, to make your brand interesting and attractive. The problem has always been […]
  • My co-founder is my boyfriend: How we made it work

    Nicoletta Donadio
    19 Jun 2014 | 6:50 am
    Falling in love is one of the best thing that happens in life. That magical period where everything around you is brighter, in full color. I remember the first time I fell in love with someone, I was 13 and he was my classmate. We started dating and I remember that the soup my mother […]
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  • How To Compete With Bigger Businesses

    David Chevalier
    18 Aug 2014 | 6:20 am
    10 Ways You Can Gain A Competitive Advantage If you think it’s daunting to compete with bigger businesses that have deeper pockets, cheaper offerings and more employees, you aren’t alone. Many small businesses are underdogs in their markets and it would be foolish to downplay what they are up against. It would also be a mistake to suggest a weak strategy of battling bigger opponents head on. Consider a price war between you and Wal-Mart. You cut your prices, to try to match theirs, and you may find that soon you can’t afford to cut them enough. Wal-Mart has been ruthlessly…
  • What Is A Buyer Persona?

    David Chevalier
    3 Aug 2014 | 1:09 pm
    What is a buyer persona? A buyer persona is an archetype or model that symbolizes a community of real buyers. Buyer personas are used by businesses to form representations of distinct buyer types, tribes or people within market segments who might buy their products and services. (If you want to become a “buyer expert,” the Buyer Persona Institute specializes in helping marketers develop buyer personas.) Developing buyer personas is an important part of developing a marketing strategy. Our goal in creating buyer personas is to understand buyers and their behaviors to cater to…
  • How To Find And Target New Customers With Facebook Ads

    Mary Chevalier
    25 Jun 2014 | 2:26 am
    You’ve got lots of strategies at your disposal for generating business through Facebook, but it’s essential to clarify your fundamental approach from the start so you’re using the right ones. Retargeting Our favorite type of advertising on Facebook—and the type that’ll typically yield the best click through rate, cost per action, etc.—is retargeting. Two common approaches, for example, are (1) targeting people who’ve visited your website through Website Custom Audiences; or (2) targeting those who’ve signed up for emails from you by building a Custom Audience from…
  • 6 Reasons Facebook Power Editor Is Still Better Than Ads Manager

    David Chevalier
    18 Jun 2014 | 2:27 am
    Facebook Ads Manager has improved significantly, but it’s still not as good as Facebook Power Editor. Let’s walk through some of the unique functions of Power Editor that you can’t find in Ads Manager or anywhere else. 6 Reasons To Use Facebook Power Editor (1) Bulk Edit Your Ads Power Editor gives you the ability to easily modify multiple ads or campaigns. It’s quick and simple to move ads between Power Editor and Excel to make your changes: You can either copy-and-paste or bulk import to Power Editor. The ease and precision with which you can edit your ads and optimize…
  • How To Profit By Giving Stuff Away For Free On Facebook

    David Chevalier
    11 Jun 2014 | 2:43 am
    The adage, “there’s no such thing as a free lunch,” refers to the idea that people can’t get something for nothing. When businesses give products, services and information away for free on Facebook, if they want to avoid giving away a “free lunch,” they should obtain relevant data so they’re able to build a sales pipeline. To a business person, giving a product away for free—for example, through a Facebook promotion—can seem counterintuitive, even perverse. With the proper perspective, though, it’s not hard to see the long-term value of such a…
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    Third Team Media

  • Third Team Media Joins the Hootsuite Solution Partner Program

    Lyrah Malong
    8 Aug 2014 | 5:47 am
    Third Team Media now offers Hootsuite, the world’s most popular social relationship platform for businesses and organizations. LAHUG, CEBU CITY, PHILIPPINES – AUGUST, 2014 ­­­ Third Team Media joins the Hootsuite Solution Partner Program and now offers Hootsuite’s social relationship platform for businesses and organizations to collaboratively manage social marketing, social customer service, and social selling. Hootsuite is used by over 744 of the Fortune 1000 companies, including global brands like Virgin Group, NHL, Sony Music Entertainment, Seagate, Mashable and more. With…
  • What you need to know about Internet of Everything in the Philippines

    Nancy Cudis
    20 Jul 2014 | 6:00 pm
    As people has grown more and more connected to the Internet every day, local telecommunications giant SMART Communications believes that it will not take long before the dawn of Internet of Everything (IOE) becomes the single point of transaction for most Filipinos in the near future. IOE, said SMART Head for Enterprise Business John Eric Alviz, is when the process is put into place to bridge the gap among people, things and machines. Alviz was among the presenters of the ICT/BPO Conference held in Cebu as part of the Cebu Business Month Celebration in June. As a call to action, Alviz said…
  • MyAPPetite: A quick and easy restaurant reservation app at your fingertips

    Nancy Cudis
    6 Jul 2014 | 6:00 pm
    Technology is fundamentally improving, if not changing, the way many food businesses in Cebu are operating. Restaurant owners, inevitably have to face the fact that location and quality of food are not the only things that matter to their clients, especially the young ones perpetually holding their mobile phones wherever they go. Nowadays, owners have to realize that delivery of customer service does not start at the moment a customer steps into the restaurant’s intricately-carved door; it starts when they are attached to their glowing tablets or smartphones, downloading mobile…
  • How to use social media for business decisions

    Nancy Cudis
    8 Jun 2014 | 6:00 pm
    Can there really be a surprise free future? This was one of the questions that Donald Lim, Chief Digital Lead of ABS-CBN, wished to address during his presentation in the Cebu ICT/BPM Conference 2014. Addressing a crowd of the great divide, each also has to identify if one is a digital immigrant or digital native. Lim, who has worked with multinational advertising agencies in the past and recently joined the network giant, considers social media trending watch and social listening as part of his daily office routine to come up with business decisions in pushing for the network’s celebrity…
  • The Opportunities of Social Media for Utilities

    Nancy Cudis
    26 May 2014 | 6:00 pm
    With more people turning to social media for real-time updates that are relevant to them, the opportunities of social media for utilities like the Visayan Electric Company (VECO) are plenty. Before, customers receive updates through bill inserts. Now, with Facebook becoming one of the leading communication tools for utilities, companies can interact with their customers with less cost and more efficiency. In fact, a survey by Pike Research estimates that 57 million people used social media in 2011 to engage with utilities, and by 2017, they estimate the number will rise to 624 million. The…
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    Gigya's Blog

  • Expanding Gigya’s NEXUS Partner Ecosystem

    Patrick McCue
    19 Aug 2014 | 9:41 am
    Today, I’m proud to announce the expansion of Gigya’s NEXUS Partner Ecosystem as part of our initiative to help a larger variety of businesses gain a single view of their customers and transform their marketing efforts. Since launching in 2012, the NEXUS Partner Ecosystem has grown to include integrations with more than 50 leading marketing, CMS, content recommendation, eCommerce, ad-serving, analytics and data management vendors. Current technology partners include Marketo, DoubleClick, Oracle and Informatica, just to name a few. As launch partners of the expanded program, MPP Global,…
  • 3 Questions That The Internet of Things Raises for Marketers

    Emma Tzeng
    18 Aug 2014 | 7:27 am
    As our devices go online, Cisco forecasts that the Internet of Things (IoT) ushers in a $14 trillion revenue opportunity for businesses that successfully navigate the shift towards hyper-connected experiences. The issue, though, lies in the fact that the IoT is such a new phenomenon that figuring out how to find new opportunities to pursue can be tricky. With the growth of connected devices, several questions still remain around how data management and user experience tie into the connected experience. In this blog post, we’ll tackle three of the biggest questions that marketers face in…
  • How to Take Your Data Strategy by the Reins

    Alex Nunez
    14 Aug 2014 | 1:00 am
    As data-driven enterprises, businesses have always sought to obtain the market and consumer insights necessary to forming a competitive advantage. For modern businesses, unprecedented rates of data creation on the Internet guarantee that there is no lack of information from which to mine these insights. As more and more data gets created every day, brands that form the best strategies to capture and leverage consumer data will build advantages over those that don’t. To help you jumpstart your data strategy, we will provide some tips for capturing and leveraging the insights you need to…
  • When Social Marketing Goes Terribly Wrong

    Emma Tzeng
    13 Aug 2014 | 8:11 am
    When it comes to handling consumers’ data, the end result can either go terribly wrong, or result in a significant lift in conversion for your business. It all depends on how you handle the information your consumers choose to share with you. To help your business manage and leverage your sensitive data wisely and responsibly, we’ll go over a few data blunders and provide tips on how to combat each one. Data Blunder #1: Create Barriers to Account Creation According to a Forrester report, 11% of adults admit to abandoning an online purchase because they didn’t want to register online or…
  • 3 Critical Statistics Shaping the Future of Marketing

    Rachel Serpa
    12 Aug 2014 | 8:20 am
    Today’s seasoned marketers have weathered a slew of digital marketing fads, theories and game changers, from the dawn of email, to 3rd party tracking cookies and counting Facebook likes. Yet, if there is one thing these marketing vets have learned, it’s that the marketing landscape will never stop evolving. And as channels like mobile, social and the Internet of Things continue to expand, these changes will only come faster and more frequently. Let’s take a look at 3 statistics shaping the near future of marketing, the brands that have proven to be ahead of the game, and what your…
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    BRM Social Blog

  • Making Your Twitter Account Big Enough

    Carrie Drisko
    14 Aug 2014 | 2:45 am
    Promoting gets easier with social media especially when you to Twitter, a micro-blogging giant.  Is it even necessary plan your tactics? Perhaps you’ve done this in the past but you are not sure how to hit the right users? Targeting followers comes with a challenge because you may be doing all sorts of promotions and blurting out that sales pitch of yours but you are in the wrong audience. Unfortunately, all your efforts will go to waste if this is the situation. How to increase Twitter followers? Learn the basics on how to increase Twitter followers in simple and inexpensive ways. Think…
  • How to Use Facebook Questions to Engage Your Fans and Friends

    Carrie Drisko
    18 Jul 2014 | 1:48 am
    Asking your fans about their thoughts on different issues/topics would encourage them to engage with you and it would help increase your fan base. Whether you are a business owner, producer, or an individual, Facebook Questions is a good way to scrutinize the thoughts of your fans and friends regarding with different issues that you are involve. You can also use Facebook Questions to promote a brand or ask some personal questions. You have to make your questions easy to answer yet interesting so a lot will join the discussion. If you have not enough audience to ask, you can use sites like…
  • BRM weekly deals are here! Open up to see what’s on sale

    Carrie Drisko
    9 Jul 2014 | 6:25 pm
    Greetings BRMers! Are you ready for our special deal this week? Due to insistent public demand, we came up with something for everyone this week. Choose ANY SERVICE and we will DOUBLE your order. Extreme, right? We believe in the saying, actions speak louder than words. Check out the deal now. Hurry up and choose your deal! The clock will be ticking until next week. Cheer!   The post BRM weekly deals are here! Open up to see what’s on sale appeared first on BRM Social Blog.
  • The Social Media Power: How to Use it for your Business

    Carrie Drisko
    4 Jul 2014 | 12:30 am
    After so many years of having social media available for us, many people has started to get tired of it and use it in a very robotic way – login, promote content, logout. Social media has become a mundane activity for us, to the point that we have forgotten the power of social media and how we can use it as an advantage for our business. One of the key things that we have forgotten is that the social media is our ultimate source of information. There is so much information in there that our head could explode from all of it. And there are plenty of social media sites! So why don’t…
  • Fun Day with Brazil’s Genipabu Sand Dunes

    Carrie Drisko
    26 Jun 2014 | 11:18 pm
      Fascination with sand dunes attract tourist all over the world. A visit to the breathtaking sand dunes of the Brazilian beach of Genipabu will surely turn into a wonderful vacation. Grab your chance to sandboard and explore those sandy slopes. Zigzagging through sand will surely turn into a thrilling and magnificent ride. Horseback riding is fun but camelback riding is something different and fun. Treat yourself to a fund ay with camels. Anamaria Pirea (@smochinaverde), a Romanian Instagrammer and teacher, shares how varied the landscape in Romania is. It’s nothing she has ever seen…
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    New Media and Marketing

  • Marketing Truisms

    19 Aug 2014 | 7:45 am
    It’s time to put away all the hype, all the bull and focus on some marketing truisms that are really important to your customers, prospects and brand. 1ne: Social is a tool that consumers use to get discounts, learn about new products or complain about your product(s) but consumers just don’t have the time to engage all the brands in their life. 2wo: The most important asset, of all your digital marketing, is your branded website.  You need to invest in a great branded experience with an in depth understanding of why consumers are coming to your site and what they…
  • Digital marketing update

    17 Aug 2014 | 12:46 pm
    The digital marketing space is changing and changing very rapidly.  If you don’t keep up on trends and changes you might be wasting a lot of money.  Here are the top stories, trends and resources from the last few weeks. Tracking activity across social media is an increasingly important task, whether you are a big brand or an individual. It is a critical activity for brand monitoring, but it is also becoming a key research tool for tracking trends and discovering content.  Here is a list of tools which are free or have free trials which will help you track activity and mentions…
  • Is your brand social media worthy ?

    14 Aug 2014 | 9:51 am
    The ‘purchase funnel’ is no longer relevant. Customers are experiencing your brand everywhere. That audience is drawn into an experience, a brand, or a product when a social experience is present. The next era of marketing centers on facilitating brand-relevant social experiences to any digital touchpoint.  But is this true for every brand and product ?  My belief is no, it’s not. Your audience prefers and trusts social brands and is starting to use social information to make purchasing decisions. With the fragmentation of experiences, the explosion of digital experiences, and the…
  • The myth that consumers want a relationship with your brand

    13 Aug 2014 | 10:02 am
    OK, I have had enough of it.  The idea that consumers really want a relationship with 99% of brands is pure bull spread by social media experts who are waiting to pounce on companies that feel that social media is going to lead them to sales and profits.  Well, I don’t mean to throw salt on the wound, but that’s not going to happen anytime soon. Over the last month I have been getting results from an online survey asking consumers about social media and their relationship with brands.  There were some real eye-openers too.  We learned, for example, that consumers are often…
  • Stupid is as stupid does: never abandon your branded website for social media

    6 Aug 2014 | 12:27 am
    One of the negative things about the Internet is that it gives every Bozo a voice (including me), but marketers have to be able to understand what is pure bullshit and what applies to their brand, company and target audience.  The lastest bit of stupidity comes from someone who wrote an article called “Four Reasons to Jettison the Traditional Website and Go Social”.  This “article” was so off base and full of bullshit that I had to take a blood pressure pill to ensure that I could read it without yelling out “no, no, idiot“ I am not going to list a…
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    Modern-Day Cicero

  • Brands can now add a custom Call to Action on Facebook Videos Natively

    Nick Cicero
    14 Aug 2014 | 12:46 pm
    Noticed today that you now have the ability to create a video CTA natively inside of Facebook pages, instead of only through ads or the Power Editor. This would be pretty awesome for all types of brand publishers, and I can imagine a ton of different use cases here when combined with the other Facebook products.  A full post on all that to come, but thought I’d throw up a few screenshots of what I’m seeing.
  • Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses

    Nick Cicero
    13 Aug 2014 | 2:14 pm
    Nick Cicero:Get the money Originally posted on TechCrunch: Pinterest is rolling out its Promoted Pins platform to more businesses, the company has confirmed to TechCrunch, after we received reports from businesses who were newly being invited to join the pilot program. Previously announced earlier this summer, Pinterest’s “self-serve,” performance-based advertising platform is aimed at small to medium-sized businesses looking to gain more views for their Pins from Pinterest users. Though the company had previously been testing its Promoted Pins product with a number of larger…
  • Puma using Tweet to Unlock inside Twitter Cards

    Nick Cicero
    4 Aug 2014 | 7:50 am
  • Engaged Twitter Users can boost TV Ratings

    Nick Cicero
    30 Jul 2014 | 5:42 pm
    Twitter has been a serious catalyst for the advancement of television in the past few years. We have real-time social conversations about our favorite TV shows with friends and complete strangers more than ever before. And while we’re clearly able to see the rise of Social TV with the infiltration of social into the broadcast experience through hashtags, socially curated experiences and onscreen visualizations, there has never been a real statistical correlation between Ratings and Tweets. Data from Nielsen confirms what most of us already knew, a higher volume of Tweets has a general…
  • Get a Free Smoothie from 16 Handles

    Nick Cicero
    21 Jul 2014 | 9:44 am
    UPDATE: As of 3:00pm all the free smoothie coupons have been claimed. Thanks all and enjoy the treats! Good afternoon everyone! You may have read my post on Social Fresh about the first branded Snapchat promotion that the good folks from 16 Handles put together last year. In case you missed it, the brand created an account “Love16Handles” and was encouraging users to participate by visiting select locations at certain times and snapchatting photos of their friends enjoying the frozen yogurt. Well the team at 16 Handles reached out to me this week to say thanks again for covering…
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  • Think Big, Win Big In Business & Life

    Keith Everett
    25 Jul 2014 | 7:52 am
    “Think big, win big in business and life” What exactly does that mean?. It means that generally you get to go as far in life as your thinking. This doesn’t mean that small thinking naturally makes a persons achievments any less significent, It just means that people tend to do big things after or during periods of thinking big. How is this ? You aren’t just a body with a brain bolted on. You are a brain with a body attached. Your brain has far more power than each of us realises. Many people only use 10% or less of their true brain power. Our brains have the power to…
  • MONEY – The Dark SECRET

    Keith Everett
    18 Jul 2014 | 3:10 am
    MONEY!..Sung about, dreamed about, loved and despised. No matter what you think about money, it does seem to make the World go round. However, there is a very DARK side to money which many people do not know. MONEY – The Dark SECRET Holding on to Money and not letting it go can actually make you poor. Here’s why.. It can create a fearful mindset. Although people describe money as many things… the people who tend to have most of it are those who are willing to spend it in order to make more. The opposite of this is when a person won’t spend it for fear of loss.
  • How To Turn Prospects Into Sales..

    Keith Everett
    18 Jul 2014 | 2:36 am
    Ok, so how do we get our prospects in the first place ?. Well, first of all we need to know who we are targeting. If you say you are targeting everyone and anyone, you’ll probably end up selling to no one. Target a specific market that are looking for the products you sell.  The first thing you need to know is the profile of the person you are selling to. Are they young or middle aged? Maybe you are targeting baby boomers. Are they male, female (or both)?. Maybe your ideal prospect could be someone just like you. This will give you an advantage straight away, as people tend to like…
  • 3 POWERFUL Network Marketing Tips That Work In 2014

    Keith Everett
    14 Apr 2014 | 6:44 am
    Network Marketing Tips 1) Calling up family and friends can be soul destroying. Once you’ve compiled a list of family and friends and you’ve hit them all up. then what?… Strangers?… Rather you than me. Network Marketing Tips That Work In 2014 Why not use the Internet instead?. Instead of calling people up and three waying them into conversations with your sponsor, why not create a video, explaining all the relevent advantages of joining you in your business. Show them what’s in it for them, tell them how you can help them achieve their goals.It’s all…
  • Network Marketing – How To Get Prospects & Customers From eBay

    Keith Everett
    8 Apr 2014 | 9:35 am
    Network Marketing & eBay?…. Oh yes.. eBay is probably one of the most powerful YET underused methods for getting leads into any Network Marketing opportunity. The concept is so simple, I’m suprised more people don’t use it. Most people just can’t see the connection between these two well trusted business models but they can quite easily complement each other if you are prepared to connect the dots. Think about it. With such a huge captive audience as eBay already has, don’t you think that there are just few who people on there curious enough to want to…
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  • 10 Famous Landmarks Captured From Above to Show their Surroundings

    18 Aug 2014 | 8:01 am
    You might have seen a lot of pictures of famous landmarks across the globe but there are very few images of what surrounds those landmarks. In this post, I am sharing pictures of 10 famous landmarks along with their zoomed out pictures which captures the surrounding of landmark. Seeing these pictures through a different angle will surely change your perception about these landmarks and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Essential Tools That Every Startup Needs

    Abhijith N Arjunan
    17 Aug 2014 | 6:26 am
    As you have landed here, we hope you are an entrepreneur or an enthusiast, who wants to become an entrepreneur to become your own boss. Nowadays, things have changed, and bringing your startup into a path of success is not that tough, especially if you have an innovative idea with you. Yet, it does not mean that they are enough for startup to bring its maximum. On the other hand, all startups... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • SendInBlue: An Innovative MailChimp Alternative

    Abhijith N Arjunan
    13 Aug 2014 | 11:27 pm
    Most probably due to importance that Internet Marketers, Bloggers and other professionals give to Email Marketing, there has been a noticeable rise in number of email marketing solutions recently. MailChimp, currently used by huge number of professionals, is one of such marketing solutions that have grabbed spotlight. Nevertheless, MailChimp is not the best email marketing solution, especially... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • India’s 68 Years of Independence Shown in Facebook Timeline (Video)

    13 Aug 2014 | 5:01 am
    This year we are celebrating India’s 68th Independence day and there’s no better way to celebrate this special occasion then to look in the rear view mirror and see what all happened in that time. What have we achieved and how far we have come till now. Here’s a video that shows 68 years of India’s Independence in the form of an amazing Facebook Timeline Profile. Check it... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Story of An Entrepreneur’s Life In 15 GIFs

    11 Aug 2014 | 10:59 pm
    If you choose the path of entrepreneurship you can be very sure that it’s not going to be easy. You will see a lot of ups and downs till your venture hit success but if you stick till the end, you will see that it’s all worth it. Today, I am pointing out some instances that happens in every entrepreneur’s life with hilarious GIFs. Let’s check them out! 1. You have got an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Social Jumpstart

  • Marketing is Emotion. Emotional Stories.

    Mike Wolpert
    31 Jul 2014 | 1:24 pm
    This TD Waterhouse commercial is a powerful example of story telling as marketing. It picks you up and carries you along. Give it a watch, you might get that teary thing going in your eye. Doesn’t this make a bigger and better impact than some advertisement about rates or benefits or service? Those ‘we are better’ claims DON’T WORK ANYMORE. Engaging, emotional stories with a payoff for the viewer is what does work. As small business owners and entrepreneurs we have beautiful stories to tell, meaningful stories to tell. We may do it differently – and with a…
  • Why The Gallup Poll on Social Media is both Right On and Dead Wrong

    Mike Wolpert
    25 Jun 2014 | 11:38 am
    A recent Gallup Poll caught some extra press attention claiming social media does not influence consumers while missing the entire point of social media and how it actually does make a positive impact for small businesses and big brands alike. Their numbers are right-on correct. Their questions and follow-on conclusions are both out of context and dead wrong. A Gallup Poll on social media? More than just a few flaws. Of course, Gallup has been wrong many many times in the past even with clear cut binary decisions like the 2012 Presidential election. In this case, Gallup goes even further off…
  • How Jeff Walker is Saving the World

    Mike Wolpert
    19 Jun 2014 | 4:19 pm
    As entrepreneurs we all face similar challenges – sometimes they are from the outside; business roadblocks, customer hurdles, vendor hassles – and sometimes they are internal; the secret nagging fears and doubts that can creep in around the edges from time to time. Let me turn you on to a guy that has had a significant impact on what we do and how we do it; his name is Jeff Walker, he’s the creator of Product Launch Formula – Jeff is the guy who has essentially invented – or at least re-imagined – internet marketing (the good kind). He has inspired thousands of…
  • Do the Dream, Baby, Do the Dream.

    Meagan Albury
    16 Jun 2014 | 5:59 am
    We humans talk a great deal about pursuing our passions, living life to the fullest, and realizing our dreams, don’t we? Part of the reason we talk about dreams is because the very nature of possibility is incredibly exciting. It lights a fire inside of every one of us and makes us think “Yeah, I could do that!” We love stories of people who walked away from the expected societal norm of the 9-5 job that fulfills the bank account but not the soul, and goes out and carves her way through to the other side and comes out an independent, successful small business owner. She defied the odds…
  • Social Storytelling Needs Great Design

    Meagan Albury
    29 May 2014 | 5:20 am
    Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an extension of the personality of your business. It conveys not just a theme, but an attitude and a sense of the values that your business represents. Customers relate to the feeling your business conveys. And that feeling is the first level of connection you have with them. It’s the first opportunity you have for creating…
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    Timothy Carter - Internet Marketing Optimization | SEO, Search Engine Optimization, PPC, SMM, Local SEO

  • How To Have An Attitude Of Gratitude And Change Your Life

    Timothy Carter
    11 Aug 2014 | 10:37 am
    Do you have an attitude of gratitude about your life? Ever think about what you’re thankful for in your life? Yes? No? Sometimes? Never? I do! Every morning I pick up my phone and write down three things I’m grateful for before I get out of bed. Three things that would make the day great along with a thought/theme/affirmation for my day. Every evening I write down three amazing things that happened during the day. Included in this daily routine are: the occasional picture, and review what could have made the day even better. It has been a daily routine that has profoundly impacted how…
  • How LinkedIn Can Drive Traffic To Your Trade Show Exhibit

    Timothy Carter
    2 Jul 2014 | 6:28 am
    LinkedIn has become one of the most important ways for professionals to connect with each other. If you don’t already have a profile, then you can think of it as Facebook for people who are more interested in forging business connections than gossiping and sharing pictures. Once you have a profile, use these strategies to increase traffic at your next trade show display exhibit. Connect With People in Your Industry Image via Flickr by AmCham Krakow Start by connecting with other people who work in your industry. You might own businesses that compete with each other, but making these…
  • 4 Tips For Making The Most of Trade Shows

    Timothy Carter
    20 Mar 2014 | 1:01 pm
    Don’t make the mistake of thinking that trade shows are irrelevant simply because so much marketing now takes place through email and over the Internet. They still accomplish a lot of business, so if you know how to work trade shows, they will reward you. Part of your success comes from simply showing up, but once you get there, you better get ready to work for it. Make a List of Realistic Goals Image via Flickr by Christmas w/a K Preparing for your trade show takeover begins long before the event itself takes place. As soon as you’re aware of a show you want to attend, start…
  • The Oahu Beaches Experience Infographic

    Timothy Carter
    15 Dec 2013 | 7:55 pm
    Waikiki Beach, Honolulu, Hawaii.  (Photo credit: Wikipedia) Find Your Perfect Oahu Beaches Experience Oahu Beach Infographic Oahu Hawaii’s beaches are some of the most famous in the world.  From the “romantic” Waikiki Beach to the awe inspiring surf mecca of the North Shore, you can pretty much pull over anywhere for a quick dip in the ocean or an incredible view. Do you want to do what everyone else is doing or do you want to get off the beaten path on your Oahu vacation? The best way I know to explore Oahu is not by the big tour buses or just randomly driving around the…
  • 200 Google Search Ranking Factors

    Timothy Carter
    14 Nov 2013 | 10:22 am
    Ahhhh…search engine optimization (SEO) is a wonderful pain in the ass for businesses big and small. Done right, your website can be flooded with quality traffic. Do it wrong and nobody visits your site. From on-site work via site structure, content, images, keywords, etc., etc can be overwhelming. Add to that all the Google algo changes that have impacted how a site ranks from social media, to link building, SEO is a very complex world to be competitive in. Definitely not something to be dabbled in by someone or companies that don’t understand all the variables that can positively…
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    Todaymade Blog

  • Why Strategic Planning Doesn’t Work

    Britni Schwartz
    31 Jul 2014 | 10:30 am
    Strategic planning is a component of every business. I’ve worked for an association, non-profit, fortune 500 company, and a start-up. In each of these businesses, I’ve been a part of the strategic planning process. When it was time to build a strategic plan for Todaymade, I referred back to my previous experience. The problem is, I’ve never felt like strategic plans really worked. Why? To get to the root of the problem, I first analyzed the typical components of a strategic plan: These components didn’t seem to answer my questions. All of the components seemed valuable, so why…
  • Waterfall v.s. Agile – Which One Will Work Best For Your Project

    Britni Schwartz
    22 Jul 2014 | 9:15 am
    We all have experienced moments when technology has failed us. Most of us respond in one of two ways. We either decide to completely avoid the use of that piece of technology or we get resourceful and hack together some type of complicated system to make it “work” for us. Either way it’s not easy, not without frustration, and often not worth the time. During these technology fails we often blame it on a poorly built product, which it probably is. However, should our blame be limited to just the product? What about the process it was built in? After all the process determines…
  • Why Writers And Designers Need To Collaborate

    Krista Tolstedt
    10 Jul 2014 | 12:30 pm
    People like to know it all and do it all. Which is great, but there is no one that’s perfect at doing everything. That’s why collaboration is important. When collaborating, you’re taking your strengths and the strengths of another person and working together. In the end, you’ll have a more successful result. We are all apprentices in a craft where no one ever becomes a master. - Ernest HemingwayClick To Tweet Why Designers Need Writers By Ashton Wirrenga In the same way writers need designers, designers need writers. Often times I find that writers are told precisely…
  • What Not To Design

    Ashton Wirrenga
    2 Jul 2014 | 9:00 am
    This past year I took my first fully web-based class, Interactive Design. We learned the foundations of code and how to design for responsive applications, but what I remember most was one of our first projects. Our professor gave us the task of designing the worst website we’ve ever seen. It soon turned into a highly competitive project among my classmates as cats, rainbow gradients, misspellings, flashing elements, gifs, background music and so on began filling the presentation screen. As much as we all hated the sight we all created, we thoroughly enjoyed being on the opposite…
  • Road To Becoming A Graphic Designer – From Kid Pix To Photoshop

    Shannon Luney
    26 Jun 2014 | 9:15 am
    It was 1991. I was living it up in elementary school. Looking forward to recess, gym, my next perm and, most of all, computer time. I remember the day a new computer program was introduced to our class. “You mean we aren’t going to have to always play the Oregon Trail?” Not that it was bad, I was just tired from all the traveling with little food at a grueling pace with only 1 ox. Anyway, I was ready for something to fulfill my creative mind. Enter: Kid Pix. Those sound effects are so amazing… and the bomb tool? I mean come on – pure genious. As I watch this video,…
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    Grow Socially

  • Marketing Lessons from the Ice Bucket Challenge

    Daniel Swain
    18 Aug 2014 | 9:02 am
    What do Jimmy Fallon, Mark Zuckerberg, Justin Timberlake, and my 82 year old grandmother have in common?  A love for knitting? Well no, probably not (but imagining Mark Zuckerberg knitting in a rocking chair is a great visual). Over the last three weeks each one has participated in the Ice […]The post Marketing Lessons from the Ice Bucket Challenge appeared first on Grow Socially.
  • Why Advertising on Social Sites Can Pay Off

    12 Aug 2014 | 8:26 am
    Social media sites have become a significant part of many companies’ branding efforts, offering many ways to communicate the brand message in creative, original ways to general or targeted audiences. The operative words, however, are “creative” and “original.” Your content must engage your audience or your efforts are wasted. This […]The post Why Advertising on Social Sites Can Pay Off appeared first on Grow Socially.
  • Choosing Your Business Colors

    John Foley Jr.
    4 Aug 2014 | 8:15 am
    The psychology of color — the effect certain colors have on mood, emotions and behavior — has long been studied, and experts agree that color is an influential factor in impressing your target audience. Color is one of the first things people notice about your business, whether it’s on your […]The post Choosing Your Business Colors appeared first on Grow Socially.
  • Baby Boomers and the Need to be Social

    28 Jul 2014 | 10:02 am
    The business world is taking a cue from the social world by becoming more socially engaged with each working day. And, if the baby boomer generation wants to stay ahead of the competitive curve, then they need to have a professionally geared social presence. When it comes to the 50 […]The post Baby Boomers and the Need to be Social appeared first on Grow Socially.
  • Meet Grow Socially’s 2014 Summer Marketing Team

    Donna Vieira
    25 Jul 2014 | 7:51 am
    At Grow Socially we are very fortunate to have some great High School and College folks join our summer team in various capacities, and this one is no different. Take a minute to meet this summer’s great team, Trevor Foley and Lea Duncan. Trevor, a Marketing Assistant, is going into […]The post Meet Grow Socially’s 2014 Summer Marketing Team appeared first on Grow Socially.
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    Rudi Gabriel Bedy - The Blog

  • Stop whining about your reach on Social Networks and Read this

    Rudi Gabriel Bedy
    31 Jul 2014 | 5:20 am
    As I always point out, social networks are businesses and they need to make money. They don’t want to make happy business that are using their free services, they want to make them a bit happy and get them to pay for services. But they still leave some open doors, which you, as a business, [...] The post Stop whining about your reach on Social Networks and Read this appeared first on Rudi Gabriel Bedy - The Blog.
  • Videos can actually have a high impact on Facebook, contrary to belief

    Rudi Gabriel Bedy
    22 Jul 2014 | 2:02 pm
    One thing that I hear often and have also seen in a few studies, is that it makes no sense to promote a Video on Facebook. It would only be a flop which would not get any engagement and make the users mad. Well, I can say it is so, in the most used way [...] The post Videos can actually have a high impact on Facebook, contrary to belief appeared first on Rudi Gabriel Bedy - The Blog.
  • ‘At the end of the day you are an expert!’ – Comedy Sketch

    Rudi Gabriel Bedy
    31 Mar 2014 | 6:02 am
    I think this is one great Comedy Sketch about experts and how hard it is for them in the corporate world. Everything is wrapped in a short meeting to put the base for a new project. The lack of minimum knowledge which the other participants show about the expert’s domain and their impossible visions about [...] The post ‘At the end of the day you are an expert!’ – Comedy Sketch appeared first on Rudi Gabriel Bedy - The Blog.
  • Facebook simplifying Ads, Creation Process and Reports by adding Objectives

    Rudi Gabriel Bedy
    10 Oct 2013 | 6:54 am
    As always I was looking at my Facebook Business Account to see how the ads are running and saw that some things have changed. In June Facebook announced that it will remove some of the ads types and that some of them will be merged. The announcement was also about the Page Post Like, Page [...] The post Facebook simplifying Ads, Creation Process and Reports by adding Objectives appeared first on Rudi Gabriel Bedy - The Blog.
  • Few million facebook fans, but do they reflect the brand target group?

    Rudi Gabriel Bedy
    27 Aug 2013 | 1:41 pm
    This is a question which I have put myself today. Are these brands that have few million fans, lying to themselves? Are those fans really from their target group and target countries? Should we really look up to them? I’ve seen many companies and talked to a lot of social media managers, mostly they start [...] The post Few million facebook fans, but do they reflect the brand target group? appeared first on Rudi Gabriel Bedy - The Blog.
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  • Understanding the Impact of Dwell Time on SEO

    12 Aug 2014 | 8:26 am
    In this article, we discuss dwell time, which is a critical, but often overlooked facet of Search Engine Optimisation. Dwell time is a user-based metric that Google uses to decide how to rank your site. If you want to succeed in the SERPs, you’ve got to succeed with dwell time. What is Dwell time? Dwell… Continue reading →The post Understanding the Impact of Dwell Time on SEO appeared first on BIGprofile.
  • Generating Traffic Through Reddit

    4 Aug 2014 | 2:12 am
    Reddit is a powerful tool for traffic generation that can work wonders for the amplification of a content strategy. However, not everyone is aware of how beneficial Reddit can be. Reddit differs from its competitors through the ability to specify different types of content and present them to certain audience groups. So, in order to… Continue reading →The post Generating Traffic Through Reddit appeared first on BIGprofile.
  • New Study Re-evaluates Ranking Brands In Social

    24 Jul 2014 | 5:44 am
    A new study released by Intent HQ aims to turn the tables on evaluating how brand strength is calculated through social media. Google topped the charts as the most social brand with a perfect score of 100, followed by Twitter (86.41), and then a big gap to Instagram (53.74) and Apple (52.38) in third and… Continue reading →The post New Study Re-evaluates Ranking Brands In Social appeared first on BIGprofile.
  • Ginny Paton comments on how PR integrates with other digital channels

    22 Jul 2014 | 1:46 am
    The marketing industry and marketing strategies are constantly evolving due to today’s multichannel, mobile, social-media-driven world. In order for the various industries to keep up with increasingly innovative approaches, it is important to learn from marketing experts and adapt and integrate knowledge for successful campaigns. PR is one of the industries that is viewed in… Continue reading →The post Ginny Paton comments on how PR integrates with other digital channels appeared first on BIGprofile.
  • 5 Reasons You Shouldn’t Ignore Bing

    14 Jul 2014 | 2:09 am
    Google is the largest Search Engine in the word. Most businesses focus all their attention only on Google, but they might be missing out. There are several big reasons why it pays to focus on Bing marketing as well. Here are a few: 1. Bing has nearly 20% of the market share While Google does… Continue reading →The post 5 Reasons You Shouldn’t Ignore Bing appeared first on BIGprofile.
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    Social media optimization

  • 4 Things To Consider For A Successful Facebook Business Campaign

    12 Aug 2014 | 3:20 am
    Facebook is one of the best online platforms for marketers looking to expand the global footprint of their businesses. Having more than a billion global members, no doubt this network is a treasure chest of prospects that you can convert into paying clients, thereby helping you to boost your business performance. However, even if there are billions of prospects in the network, that doesn’t still provide guarantee that you will be quite successful in your Facebook for business campaign. There are numerous factors that come into play that require due attention to. On top of that, you also…
  • Creative Ways on How to Get Facebook Likes

    22 Jul 2014 | 4:09 am
    If you are looking for ways on how to get Facebook likes then you need to be creative in your strategies in order to standout from the rest. Take note that there are now millions of internet marketers like you, as well as big brands and top companies doing the same thing too. While there are billions of Facebook users around the world, there are millions of marketers and businesses fighting to get the attention of the majority of the users for the advantage of their businesses. If your techniques are no different from the rest, then you will only capture just a handful of people to check out…
  • Latest blog posts Buy Facebook Fans – Pros and Cons

    13 Jun 2014 | 8:56 pm
    Buying social media fans has become so rampant nowadays that many marketers and even some social users are enticed into joining the bandwagon of buying social signals for both business and personal reasons. Should you buy Facebook fans to boost your social media campaign, as well? Before you decide on that, it is best to know the pros and cons of this practice, which is done by both small and big businesses alike. Take note that having a lot of fans can give you numerous advantages and personal gratification, but you must also be aware of the possible flaws. The long-term consequences might…
  • How to Promote Video in YouTube

    1 Jun 2014 | 1:58 pm
    After uploading a video in YouTube, a dilemma begins and that is how to promote video. This is a common problem among video uploaders. Getting views to your YouTube files is like getting traffic to a website. It’s no easy task that even some seasoned users of YouTube with hundreds of videos in their channels are still facing the same challenge for some of their newly uploaded YouTube clips. Not all videos will enjoy high YouTube views. While others may become popular, perhaps majority will suffer low-view issues. But if you have strategies on how to promote video, then you can avert or…
  • What are the Best Ways to Get Video Ranked

    26 May 2014 | 6:39 am
    Many think that YouTube videos have significant edge when it comes to ranking in the search engine, particularly Google, and it’s because YouTube is owned by Google. However, that is just a myth, and there is no proof to that. But the real truth of the matter is that those videos enjoying high ranking positions in Google earned those coveted ranks because they were properly optimized. They must have passed most of the parameters of Google’s ranking algorithm, as well. Thus, you need to find and formulate the best ways to get video ranked better in the search engines. You can get…
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  • Article Writing: Does Yours Need Improvement?

    17 Aug 2014 | 6:34 pm
    Marketing through article writing is one of the oldest and easiest ways to get the point of your business across. You can include personal experiences, reviews, and your selling point and eventually, get the reason you’re writing the article in the first place: your product. The problem with this marketing strategy is for some reason, every person with a laptop thinks they have the ability to write a successful and creative article that will actually benefit their business. Just because you passed English in college does not necessarily mean you have what it takes to market through article…
  • Allowing Reviews to Positively Affect your Business

    14 Aug 2014 | 3:07 pm
    Thanks to the Internet, everyone has a voice. Whether it’s one you want to hear or not, people are more than willing to express their opinion in multiple outlets from social media to review boards. In fact, even if a customer is dissatisfied with a minor aspect of your business, you can guarantee that a negative review will be left for the world to see. Reading negative reviews can put a damper on your self confidence as well as your confidence in your business. Even after reading positive reviews, the negative ones stick in your head like gum on a hot sidewalk. So how do you handle dealing…
  • 4 Secrets to a Successful Copy

    13 Aug 2014 | 11:35 pm
    Even the best writers can screw up a copy. Writing a creative copy can require a flair that not everyone has. While it may have been easy to slide by writing articles for your business or blog without utilizing any of your lessons from college, writing a copy may need you to backtrack to remember a few creative writing tips. As intimidating as writing a copy can be, there are a few simple guidelines and tips to follow so you aren’t making major errors or losing the attention of the audience. Explain and Repeat Be sure to give a clear explanation as to what the buyer is receiving when they…
  • The Landing Page is the Answer

    11 Aug 2014 | 11:57 pm
    With so many links and advertisements on every website you surf, it’s hard to keep track of which is which. Obviously you remember sites you visit on a regular basis, such as Facebook or Google, but it’s certainly not because of their captivating landing pages. Social media websites or pages like Google have almost no need to capture your attention. The millennial generation has turned pages like these into necessities. That leaves every other page on the Internet almost nonessential. So how do you turn your website or business page into a regularly visited page? Aside from having quality…
  • Avoid the Top 5 Social Media Flaws

    11 Aug 2014 | 11:35 pm
    Mastering social media marketing isn’t rocket science. Once you get the hang of what you’re doing, it’s easy to figure out how social media can benefit your business. With technology constantly growing and new apps regularly being released, getting the hang of new products to promote your company can be a cakewalk. As easy as it seems, there is a small set of skills required to use social media when promoting your business. You’ve probably seen these mistakes made more often than not and vowed to never make them but sometimes, they’re inevitable. Avoid the Hiatus For some reason,…
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    Social Media Ltd

  • Why desktop & mobile sites are different animals

    social media ltd
    13 Aug 2014 | 4:34 pm
    In one of our previous posts, we talked about the importance of getting your site kitted out for mobile.  Now we’re going to tell you what the difference should be between the desktop and mobile versions of your site, because there are plenty, and knowing the difference could make your brand the top dog in […]
  • What is the best time to have a PPC Audit?

    social media ltd
    23 Jul 2014 | 2:55 am
    Pay Per Click is more of a science than an art, so you need great AdWords technicians and analytical people to oversee your account (alongside the creative minds). There are a few scenarios when a business should have an independent Google AdWords review: 1) If a campaign has started and it is not going to […]
  • Remarketing ban for UK Cosmetic services

    social media ltd
    11 Jul 2014 | 2:40 am
    Recently Google AdWords withdrew the option for cosmetic service companies including plastic surgery (surgical) as well as Botox-related treatments (non-surgical) to advertise through PPC remarketing (the process of showing your banners to users that have previously clicked on your ad, when they are visiting other websites). Whilst Remarketing might initially feel like ‘net stalking’ it […]
  • Did LinkedIn become irrelevant to business?

    social media ltd
    3 Jul 2014 | 11:31 am
    About just over two months ago LinkedIn took a radical and (may I add) irrational decision to remove the service and product pages from its business profiles. This caused such a sensation on the web that even if you look for the term ‘service and product pages‘ the LinkedIn issue comes up first in Google […]
  • Search marketing changes online pricing

    social media ltd
    17 Feb 2014 | 2:00 am
    Traditionally retailers, high street & online, have been creating their pricing based on a model called “price ending” (aka psychological pricing). In a nutshell, the aim of a price such as £9.99 is to make customers ‘feel’ that the price is lower than it actually is (£9 instead of £10). And marketers the globe across, […]
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    Web Design Vancouver, SEO & Marketing Vancouver, North Vancouver

  • Re-Tweet: 4 Ways To Use Twitter For Your Business

    Anja Micevic
    30 Jul 2014 | 9:30 am
    4 Ways To Use Twitter For Your Business By now we all know the power of social media and how effective it can be for businesses both small and large. However, there are still business owners out there that are skeptical and others that simply don’t know what they’re doing. […]The post Re-Tweet: 4 Ways To Use Twitter For Your Business appeared first on Developaweb.
  • Making It Big: 4 Easy Marketing Ideas For Small Businesses

    Anja Micevic
    25 Jul 2014 | 9:30 am
    4 Easy Marketing Ideas For Small Businesses Big companies can afford to hire huge teams of people to come up with creative marketing ideas for them – however, when it comes to small businesses, it’s not that simple. Small business owners have to take matters into their own hands when […]The post Making It Big: 4 Easy Marketing Ideas For Small Businesses appeared first on Developaweb.
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    Affordable Mobile Marketing Solutions - Blog

  • Have you gone mobile with your money? Survey says most Americans have

    10 Aug 2014 | 2:53 pm
    Smartphones have become an essential part of everyday life; from texting and email to social media, Americans rely heavily on their mobile devices. If your mobile phone was taken away, how long could you survive without it?The answer may surprise you: nearly half (47 percent) of U.S. consumers polled say they could not go more than one day without their smartphone, according to the inaugural Bank of America Trends in Consumer Mobility Report. An overwhelming majority (85 percent) say they check their phones at least a few times a day, while more than one-third (35 percent) admit to constantly…
  • Who's watching this thing happen?

    24 Jun 2014 | 3:02 pm
    Wow, its amazing to watch how fast the mobile revolution has happened.  When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.  Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes.  No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic. Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to…
  • Why Mobile Marketing Counts

    2 May 2014 | 7:33 am
    So the numbers are in...and....there is an overwhelming agreement from our platform consumers that text/sms is the best way they receive "specials, discounts, invites or opportunities" and upwards of 50% or more act upon these messages within 1 HOUR! Mobile Marketing is the best marketing engagement tool available, and Baytech Mobile has the absolute best platform, know how and experience to get the job done right the first time!Affordable Mobile Marketing Solutions by Baytech Mobile
  • Is your website ready for the mobile consumer? Watch this video to find out

    9 Mar 2014 | 6:42 am
  • Trends in Mobile Marketing

    18 Feb 2014 | 6:06 pm
    The trend in mobile marketing is changing the way that society connects. An increasing number of the population, from all walks of life have hopped on the bandwagon and depend their mobile devicesintensely.Not only is mobile marketing a trend to most societies, it has already become a standard of living in most corners of the world, and that is especially true in the US.Wireless technology has brought a new and exciting trend in computing.  As I am sure you are aware with mobile computing, users have portable devices like smart phones, pocket…
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    Scalable Social Media - Internet Marketing Services

  • Pinterest FAQ: Is Following Others a Good Way to Increase My Own Pinterest Followers?

    Alisa Meredith
    18 Aug 2014 | 6:01 am
    From Scalable Social Media We have this question from a Pinterest user: “So how does the following growth work? It seems that it’s not a “I follow you, you follow back” system like Twitter.” The first thing to clear up is that Twitter does not operate on an “I follow you, you follow back” system unless you want to always follow everyone who follows you, which is not a great idea, but is a subject for another post.  You always have a choice regarding which accounts you follow. That said, the real question seems to be, “How can I get more…
  • Pinterest FAQ: Should I Pin an Image to More Than One Board?

    Alisa Meredith
    13 Aug 2014 | 6:26 am
    From Scalable Social Media Your pin is good. Really good. It is an amazing image with keyword-rich description and linked to an out-of this-world blog post. The whole world needs to see it. But, which board should you pin it to? The one with the most followers? The group board? The one with the right subject matter? Is it considered spammy to pin it to many boards? Pin it to Your Blog Board If you have a blog (and you do, right?) you need to have a board that houses all your great content. Only your great content. This is a quick and easy way for people to see what content your business…
  • Pinterest Messaging – Can it be Used for Marketing?

    Alisa Meredith
    7 Aug 2014 | 7:05 am
    From Scalable Social Media So, yesterday, I published a blog post on sending pins as a messaging tactic because it seemed an under-utilized feature. Hours later, Pinterest released Pinterest Messaging, and the whole (Pinterest-obsessed) world was abuzz.  Check out the video to see what it’s about: Basically, now you can send a pin and start a conversation! Previously, you could send a message with a pin, but it just went to the recipient’s email, and there was really no way for them to respond. I know I missed pins, and the reason I know I missed them is that when I updated my…
  • Pinterest “Send a Pin” – A Good Way to Stand Out?

    Alisa Meredith
    6 Aug 2014 | 6:10 am
    From Scalable Social Media Pinterest is growing up. With about 53 million active monthly users in the US and advertising opening up to all businesses any minute now, it’s starting to get the attention and respect it deserves. Guided search and an ever-improving user experience make its proponents some of the most loyal of any social network. There’s one feature that’s been around for over a year but doesn’t get a whole lot of love – send a pin. To send a pin, just hover over one until the little paper airplane button appears. Click that then enter a message if…
  • 5 Deadly Mistakes that Businesses Make on Pinterest

    Vincent Ng
    4 Aug 2014 | 5:55 am
    From Scalable Social Media In the ever changing world of small business, it’s challenging to keep up with all the different digital marketing channels that are out there. It seems that as soon as you start to master one, like inbound marketing or blogging, you then have to worry about Facebook. Now with the visual social media revolution taking place, Pinterest is becoming a powerhouse. While it’s easy to look at all the glorious case studies of companies that are doing it right, like Petplan insurance who was able to increase requested quotes by 12.5% using Pinterest, it’s just as…
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    Ron Sela

  • How to Optimize Your Content Marketing Reach with Online Influencers

    Arthur Hilhorst
    18 Aug 2014 | 4:14 am
    All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that businesses face now is that firms have to focus on generating a non-stop stream of quality content. Creating remarkable content is the first step to an effective strategy but if nobody actually interacts with your content it’s a lost effort. Finding the key influencers that will amplify content is the next step, this is where content marketing and influencer marketing become best friends in modern…
  • Google Plus vs LinkedIn: Which Platform is the Winner for B2B?

    Dave Landry
    11 Aug 2014 | 7:40 am
    Google+ and LinkedIn are both vying for top position among business networks, and both have their own unique characteristics to bring value. Social media has absolutely exploded, and digital marketing has proven to be an incredibly valuable tool in a business’s advertising arsenal. Which one brings more value? Which one is more beneficial to a company’s marketing plan? Tale of the Tape Google+ has been around for several years, and was the fastest growing social media in networking history. It offers a very integrated approach to social media, rather than simply the traditional news…
  • How to Make Your “Boring” Business Blog Interesting

    Dan Stelter
    16 Jun 2014 | 1:01 pm
    Can you really make things like accounting, law, and insurance interesting? Do most of your client’s eyes glaze over when you start talking to them about your business in person? I’ve heard many businesses say: Our customers are boring, so they need boring facts to read Nobody wants to read about our business – it’s too boring to blog about It’s easy to justify and rationalize the true value of business blogging away, because: It takes a long time to see the payoff The true ROI is difficult to calculate The attitudes of senior leadership typically don’t favor business blogging…
  • The Key to an Awesome Blogger Outreach Campaign

    Ron Sela
    28 May 2014 | 11:23 am
    In order for it to be successful and generate targeted traffic any blogger outreach campaign requires a solid foundation. First, clear objectives are needed so make sure that everyone on the marketing team knows the goals. They should be measurable and address both the campaign as well as business objectives. For instance the campaign may seek to obtain X new visitors or Y new leads, but these targets should also translate into business outcomes such as a certain amount of increased sales. Second, a thorough understanding of the campaign itself is essential. This is more than simply finding…
  • How to Run Your Small Business Blog Like a Pro

    Ron Sela
    10 May 2014 | 10:23 am
    Running a small business blog can be a daunting task. The internet hosts millions of small business blogs and it could be really difficult to differentiate your small business blog from among them. Regardless of whether you want to make an existing blog site rather more distinctive or you are establishing a brand new site, finding a niche is one way to generate interest and attention for your small business blog. You may have heard the word niche in many contexts but here it means a unique need that no one else is currently fulfilling. Fulfilling a niche requirement will enable you to build…
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    Social Media Defined

  • Sharebait Defined

    30 Jul 2014 | 10:06 am
    Sharebait is a popular buzz word lately that deserves a little clarification. It is often given a bad name by spammers who try to trick people into sharing content on social media by using fake content or by offering rewards. But sharebait need not be a dirty word for social media marketers. In fact, the […]
  • Social Media Marketing for Online Casinos

    20 Mar 2014 | 5:45 pm
    Social media is a powerful tool. So how do online industries use it to attract a live audience in a virtual world? More often than not online entertainment brands such as casinos set up social media accounts and receive an amazing response in return, but how do they harness the power of social media to […]
  • Social Media Marketing For Health Professionals

    17 Feb 2014 | 11:53 am
    Social media hurts doesn’t it? More often than not, getting patients to leave you positive reviews on various social media sites is extremely difficult. However, it takes the smallest annoyance for a disgruntled customer to get on Yelp or Google+ and leave a scathing review of your clinic. So how can you harness the power […]
  • Social Media Marketing For Law Firms

    25 Sep 2013 | 8:53 am
    Legal firms have to be careful about, well, everything. So what about social media? When it comes to using social media for a law firm, it’s important to first identify what potential uses it may serve. Are you interested in bringing in new clients? Communicating recent results to existing clientele? Perhaps you would rather use […]
  • Handling Negative Reviews on Social Media

    11 Sep 2013 | 11:29 am
    If you are a marketer for any brand or business, big or small, chances are you see social media as a double-edge sword. Social media provides multiple outlets for increasing brand awareness and promoting products or services. In the past decade, it’s expanded the marketing reach of businesses exponentially. Additionally, sites such as Twitter and […]
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    Just Ask Kim

  • Easily Insert Unformatted Programming Code Into Your WordPress Blog Post Without A Plugin

    Kim Castleberry
    19 Aug 2014 | 4:21 am
    Embed PasteBin Code Snippets In WordPress Code snippets are sometimes a non-optional pathway for WordPress users. While there are lots of plugins, often times it’s best to use a code snippet to keep the blog running smooth. However, I’ve always hesitated to include code snippets in my posts because I didn’t want to run a plugin to ensure that the code would stay free a stray characters. While one can just type out the code, stray code is going to pick up formatting and character conversion if one is not super-duper careful. Many blogs use a plugin to handle code, such as WP…
  • The Simplest Way To Remove The Background From Any Image

    Kim Castleberry
    13 Aug 2014 | 4:59 am
    Easily Delete The Background Of Any Image File   Okay, maybe not “any” image but certainly majority of the images you will come across, including those with complicated backgrounds that would take hours to erase by hand!  Removing backgrounds from images has traditionally been one of those things that we leave to graphic designers because it’s tedious, annoying and requires having a solid understanding of your graphics software.  Not any more!  Simply hop on over to Clipping Magic: Oh yeah, and it’s incredibly affordable. Clipping…
  • How To Turn An RSS Feed Into A Newsletter PDF

    Kim Castleberry
    7 Aug 2014 | 6:13 pm
    Turn Your RSS Feed Into A PDF Newsletter Did you know that you can rapidly and easily turn any RSS feed into a super cool newspaper style newsletter PDF?  Well, I didn’t either until recently when I came across a nifty tool by Five Filter that lets you quickly convert any RSS feed into a newspaper format PDF.  This lets you do some really creative things including turning your blog (or maybe just a category on your blog) into a nicely formatted PDF.  Five Filters’ free RSS to PDF tool, “PDF Newspaper,” makes it easy to convert your blog’s RSS feed into a…
  • WinDirStat – Visualize Your Windows Hard Drive Useage & Folder Sizes

    Kim Castleberry
    5 Aug 2014 | 12:04 am
    Windows Tip – File Size Viewer I’ve been running low on hard drive space on my primary hard drive. It’s an SSD and thus not as big as my storage drives. It’s speed makes it beneficial for certain types of apps and games. I wanted to visualize or easily see the folder sizes of all the folders on the drive… something Windows does NOT make easy. Fortunately, there’s an old but really cool (and free) tool called WinDirStat that will not only give you all the numbers but also draw you a pretty picture. I identified some game accounts, a REALLY big folder of…
  • Configuring Gmail and cPanel To Check & Send From A Domain Based Email Address

    Kim Castleberry
    4 Aug 2014 | 3:00 am
    Adding A Domain-Based Email Address To Gmail Are you letting a non-professional email address make your business look like a fly-by-night scam shop? Nothing says non-professional like: Having consistent branding is important and that is especially key for things like our newsletters, reader communications, and business cards. Try to make your brand shine! Yet checking these mail accounts on the server can be stifling and quite limiting. Fortunately, you can easily access these domain based email addresses – for both receiving and sending…
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    Barbara Ling's Official Authority Marketing Cafe

  • Your Saturday morning Perkup – 20 Copywriting Disaters, 95 year old mom, coming attractions, more!

    16 Aug 2014 | 3:53 am
    Your Saturday morning Perkup – 20 Copywriting Disaters, 95 year old mom, coming attractions, more! +=================== | | oOo ==>  TubeViperX Video Marketing spy | | | WHY: Allows you to see the inside | info regarding your competitors videos … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Friday Morning Perkup – Hot Model T Fords, Coming Attractions, Dennis Becker’s latest, PLR, more!

    15 Aug 2014 | 9:54 am
    Your Friday Morning Perkup – Hot Model T Fords, Coming Attractions, Dennis Becker’s latest, PLR, more! +=================== | | oOo ==> Tiff’s Lifetime PLR (one time payment | MORE than just IM!) | | | WHY:  Tiff is one of the … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • Your Thursday Morning Recap – Must-read opinion on security, 5000 word long book creator, frozen chair mangoes, more!

    14 Aug 2014 | 1:52 am
    Your Thursday Morning Recap – Must-read opinion on security, 5000 word long book creator, frozen chair mangoes, more! +=================== | | oOo ==> Wordbotic (make books, blog posts….) | | | WHY:  Incredible.  I just tested it out myself…. | Instant … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Insights, Marketing Share the Love! Find Us on These Social networks:
  • Your Wednesday Morning Perkup – IM Product makings, Are YOU doing THIS, Bitcoins, Scandalous Potatoes, more!

    13 Aug 2014 | 9:12 am
    Your Wednesday Morning Perkup – IM Product makings, Are YOU doing THIS, Bitcoins, Scandalous Potatoes, more! +=================== | | oOo ==>  Internet Marketing Product Launching Video Library | | | WHY:  Complete how-to product launching | training with videos, PDF, … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority, Marketing Share the Love! Find Us on These Social networks:
  • RIP Robin Williams and I Understand.

    12 Aug 2014 | 4:40 am
    Yesterday Robin Williams committed suicide. The thing about suicidal thoughts/depression is that unless you’ve gone thru them yourself, you have not a clue as to quite how difficult they are to handle. I found this superb article: RIP Robin … Continue reading → © Barbara Ling's Official Authority Marketing Cafe, 2014. Written by kiya Post tags: in Categories: 2014 Economy, Authority Share the Love! Find Us on These Social networks:
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    The Heyo Blog

  • How Valley-Hi Got 1,154 Emails with Heyo’s Sweepstakes Template

    Emily Goodrich
    19 Aug 2014 | 8:18 am
    Valley-Hi Toyota is part of the family-owned Browning Auto Group, located in the High Desert of Nevada. For the past two years, they have won Best Car Dealership of the Desert, because they keep their customers in mind. The team at Valley-Hi Toyota was looking for a way to get their customers excited and engaged […] The post How Valley-Hi Got 1,154 Emails with Heyo’s Sweepstakes Template appeared first on The Heyo Blog.
  • How a Camping Website Captured 2,453 Emails with Heyo

    Emily Goodrich
    15 Aug 2014 | 6:27 am
    Heyo customer Kenny Stevens and his wife Andrea are a camping power couple. They began their camping journey on their 1st anniversary and have been having adventures with their family ever since. They started their camping website in December 2013 to provide a forum for camping enthusiasts and beginners to go for advice, tips, and tricks. Their goal […] The post How a Camping Website Captured 2,453 Emails with Heyo appeared first on The Heyo Blog.
  • Facebook Image Size Cheat Sheet

    Emily Goodrich
    12 Aug 2014 | 9:44 am
    As you’ve no doubt noticed, the layout for Business/Fan Pages changed around March of this year, and a majority of Fan Pages were moved to this new format in June. Since the move to the Timeline format of Fan Pages, there has been a shift in focus towards visual content. Why this move toward visual […] The post Facebook Image Size Cheat Sheet appeared first on The Heyo Blog.
  • Facebook Bans Like Gates on Fan Pages

    8 Aug 2014 | 7:41 am
    Learn what the Facebook ban of like gates means for your fan page. We answer questions like are promotions still ok? Can I run a contest? The post Facebook Bans Like Gates on Fan Pages appeared first on The Heyo Blog.
  • Profiling Heyo’s Lead Capture Templates

    Emily Goodrich
    30 Jul 2014 | 6:09 am
    As you have no doubt noticed, recently we here at Heyo added a new section of templates to the Heyo editor – the Lead Capture Templates. What do they do? Well, it’s all in the name! Heyo’s Lead Capture Templates are here to help you promote email newsletters, special deals, and exclusive downloads to your fans. […] The post Profiling Heyo’s Lead Capture Templates appeared first on The Heyo Blog.
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    Concise Training

  • Did you know Twitter displayed analytics?

    Mary Thomas
    19 Aug 2014 | 8:07 am
    If you have a Twitter Ads account, you can get some interesting data on your organic tweets (even those you are not using for promotion). If you don’t have a Twitter Ads account, you can sign up for one at – submit your payment information.  Set up a promoted campaign in the future and cancel it once you have access to analytics. Sign in to your Twitter Ads account and click Analytics (along the top menu bar). Looking at the information available: Tweet activity This displays the number of views (anytime a user sees your Tweet) over the last 28 days…
  • Different ways to use Google+ Hangouts

    Mary Thomas
    13 Aug 2014 | 1:28 am
    Have you used Google+ Hangouts yet?  They are a unique feature of Google+ that allow you to either have up to 9 other people in a private webinar or allow you to livestream webinars to YouTube to allow anybody to listen to the webinar and ask questions via text. Aside from the obvious way of using Google+ hangouts to have team or group webinars, as an alternative to Skype, brands have used hangouts on air in some really creative ways. Cadbury UK have used hangouts and hangouts on air for chocolate tasting hangouts, cooking demonstrations and interviews with famous sports stars to help drive…
  • Simplifying Social Media With Spreadsheets – Part 4 – Using IFTTT

    Steve Beavis
    1 Aug 2014 | 2:45 am
    Last week we looked at some of the social media spreadsheet add-ons that are available. Continuing our spreadsheets for social media theme, today we are going to look at one of my favourite tools – IFTTT – it stands for “If This Then That”. This powerful service allows you to link web channels (web applications) to each other via a “trigger” and “action”. The combination of channels, trigger, rules and actions is known as a recipe and once you join IFTTT for free you have access to many recipes that are created for you already or you can create your…
  • Simplifying Social Media With Spreadsheets – Part 3 – Spreadsheet Add-Ons

    Steve Beavis
    22 Jul 2014 | 3:15 am
    Last week we looked at using a spreadsheet with management tool Hootsuite to bulk schedule social media posts. Continuing our spreadsheets for social media theme, today we are going to look at some of the social media spreadsheet tools that are out there. Supermetrics In November 2013 Automate Analytics became Supermetrics. They produce a series of add-ons for Microsoft Excel and Google Sheets, some of which are paid and some free. The Microsoft Excel add-on which they call their Datagrabber allows you to pull in information from several sources of analytic data including Google Analytics,…
  • Simplifying Social Media With Spreadsheets – Part 2 – Bulk Scheduling

    Steve Beavis
    15 Jul 2014 | 2:34 am
    At Concise Training we love to use spreadsheets to organise our work and to aid us in carrying this work out. In this series Steve will be looking at how you can use spreadsheets, specifically Microsoft Excel and Google Sheets to make your social media management more efficient. In the last post we talked about creating a publishing schedule for your social media content using a spreadsheet. Today we are going to talk about using that spreadsheet to bulk schedule your social media posts. For this discussion we will concentrate on using MS Excel. Hootsuite, the social media management tool…
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    NewsOrator :: SEO, Social Media, Wordpress and Blogging News

  • iPhone to iPhone 6: A Magical Phenomenon

    Manish Agrawal
    14 Aug 2014 | 12:45 pm
    On June 29th 2007, the world witnessed the unveiling of a phenomenon called the ‘iPhone’. What started as a highly confidential Project Purple in the year 2004 later became to be known the iPhone. The handset created insane reactions from over the world when it was initially unveiled on January 7 2007. On its release date there were hundreds of customers lined up outside Apple stores in the United States. The craze among media about the iPhone up-scaled to such an extent that various sectors even dubbed it as the ‘Jesus Phone.’ Subsequently, in the month of November that year, Apple…
  • How to Create the Perfect LinkedIn Profile

    Manish Agrawal
    11 Aug 2014 | 11:33 am
    (Image Courtesy of Shutterstock) Though many people tend to use LinkedIn as nothing more than an online resume, it can be so much more. Far from being simple place to store your past work experience, references, and contacts, it can be a robust social service, connecting users to a wider network of professionals and businesses than would otherwise be available to them. In this quick guide, we’ll take you beyond the profile page and show you how to craft a LinkedIn strategy that will increase your exposure and help you join a network of colleagues, industry professionals, and potential…
  • The Social Media on the Brain infographic

    Manish Agrawal
    9 Aug 2014 | 11:54 am
    We’re all on social media and it’s become a large portion of our lives. It’s what connects us not only with our friends, but with the world’s news. 10 years ago social media was anything but a norm, but now, it’s hard to imagine life without it. It’s had an immense impact on our lives, but specifically, how does it make you feel? The news feed is like your own personally customized news network. It’s a great stress reliever, and because the news is almost always relevant to you, there’s a sense of security and trust. The live, exciting and entertaining statuses and posts are…
  • Social Media – Effective Tool of Communication

    Manish Agrawal
    6 Aug 2014 | 9:48 pm
    Social media is an effective tool in communication process. The message or information posted on it works as a doctor injection and becomes viral in fraction of second. The photograph of the train accident occurred in Patna, Bihar is easily seen by the people setting at Kerela at the same time. In this Global village, social media is one of the most important tool of mass communication. Earlier, people use to wait for a long time to inform their friends or society, but now a days with the help of social media, they update the information or news of every second on social networking site.
  • The Main Benefits Of SEO For E-commerce

    Manish Agrawal
    30 Jul 2014 | 10:03 am
    Search engine optimization is the ad of the 21st century: a smart, incredibly effective way of attracting new customers and keeping your company at the top. If you still wonder whether your online store needs search engine optimization or not, the answer is yes, but let us dwell more on that. Increased traffic The main goal of every search engine optimization campaign is to improve your website rank on search result page. The most ambitious goal is to get to the very top, but any position on the first page should bring positive results and double or triple the number of visitors to your…
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    Your Social Village

  • Launching A Product, Business Or Service On Social Media: What Works And What Doesn’t?

    Joyce C. Abaño
    8 Aug 2014 | 6:35 am
      How do you effectively launch a product, business or service on Social Media? The advent of social media has changed everything when it comes to marketing! Today, getting the word out about a product, business or service launch is as easy as snapping your fingers with social media platforms providing great tools in reaching out to present and prospective customers, fans and followers. Now, instead of spending a chunk of your budget to get your information out on TV, newspapers and billboards, you can connect with a number of individuals with less effort – and very little money…
  • Real Estate And Social Media: The New Age Of Real Estate Communication

    Joyce C. Abaño
    23 Jul 2014 | 4:50 pm
    How can the Real Estate sector in Australia use Social Media to boost business? Selling properties to overseas investors, many of whom are from Asia, is big business at present in Australia. With property prices in major metropolitan areas flourishing, mostly driven by record low interest rates and huge demand from global real-estate investors, Australia is now tagged as a hotspot for many Asian property purchasers. In the past, neighbouring countries are usually the most popular investment destination for most Asians (as with Singapore – Malaysia; or China – Hong Kong). Now,…
  • Franchises And Social Media: How Can Your Franchise Benefit From Social Media?

    Joyce C. Abaño
    7 Jul 2014 | 4:05 pm
    How are the best franchises using social media to their advantage? Today’s enlightened consumer does not just spend a significant amount of cash to purchase a product or service without doing thorough research about it first. He or she may ask: “Is this product or service worth paying this amount for?” “Let’s see if other people have tried it already.” “I’d like to see what other people online are saying about it.” “Is this a good brand? What do most people think about it?” And the questions could go on and on until they are satisfied they have the answers they need.
  • Social Media for Non Profits: How To Avoid Getting Lost In The Social Media Jungle

    Joyce C. Abaño
    24 Jun 2014 | 4:20 pm
    How can non-profit organisations create an effective social media campaign? Today, more and more non-profit organisations have integrated social media in their non-profit communications and fundraising strategies! They use social media to tell people about their cause and what their organisation is all about, share stories and engage with their target audience. A recent survey with over 9,000 small-to-medium-sized non-profit organisations in the US and Canada showed that 48 percent of non-profits believe social media is valuable to their campaigns. Ninety-eight percent of these non profits…
  • Social Media Crisis Management: How To Handle A Public Mistake

    Joyce C. Abaño
    16 Jun 2014 | 7:44 pm
    Do you have plans on how to effectively manage a social media crisis? Every business owner knows bad news travels faster and farther than good news. This is especially true in the digital world where anybody can get information about a company or talk to other consumers in other parts of the world in real time with just a couple of keystrokes. A large number of businesses are now on social media because they want to be where their consumers hang out. These businesses acknowledge that social media is the best type of “word-of-mouth” marketing today! One FB post or Twitter tweet and a…
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  • Think of a brand as a body

    Saqib Sherazi
    19 Aug 2014 | 8:12 am
    You can think of your brand as a body. Each part the body may represent something about the brand. Like each part of the body, the brand comprises different functions whether it be brand strategy, communication with consumers, image it portrays to consumers, reach of the brand and how creative it is in its messaging. All play an important role. Below we will discuss more about the similarities between a brand and the bodyBrain = StrategyEach brand needs a strategy. Not just any strategy will work. A strategy that takes into consideration things like market trends, competition and consumer…
  • What is your brand type?

    Saqib Sherazi
    18 Aug 2014 | 7:57 am
    Almost all people have a personality. Some people may be funny, some may be moody, some may have that 1 weird trick they can do; everyone has a personality which people can identify with. The same thing can be said about brands and their “personalities”. Brands can be seen by their consumers in several ways. For example, if the brand is donating its profits to charitable causes that is important to its consumers then it will be looked at in a positive way. If it is donating its profits to cut down trees in an endangered environment that will have negative impact on the environment then it…
  • Teens and social media

    Saqib Sherazi
    14 Aug 2014 | 9:02 am
    Teens are using social media more than ever these days. Technology in combination with social media has allowed teens to communicate better than any generation before them. Whether they are on the go or at home they are able to leverage social media to communicate with friends and family easily. Below we will look at an interesting info graphic which explores teen use of social mediaThe post Teens and social media appeared first on
  • 3 creative social media tips

    Saqib Sherazi
    13 Aug 2014 | 8:07 am
    Here are 3 creative social media tips for businesses and people Observe reality Reality is what is happening around you. For businesses the reality can be the economic conditions around you or what is happening in the world. For example, if you are working in the car industry then you will notice that the reality is that car makers are slowly shifting to new technologies such as electric cars. You can incorporate the reality of the market around you into your social media. If I was working as social media for Toyota then I would talk about the new technology that will be coming soon such as…
  • Social media personality types and its impact

    Saqib Sherazi
    12 Aug 2014 | 7:41 am
    Just like in real life where people have different personalities, they also have personalities on social media. We will explore the 6 different personalities that people can be categorized into on social media. We will also explore who people should contact to get their messages across on social media and have the biggest impact.The super userThese people tend to check their social media daily and by daily I mean every couple of minutes or hours. They tend to be active on social media a lot and share their opinions and thoughts with their friends and followers.The casual dippersThese people…
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    Engagor Blog

  • 5 Ways Social Media Has Completely Transformed the Telecom Industry

    Sofie De Beule
    13 Aug 2014 | 11:15 pm
    Telecom companies operate in an extremely competitive industry where it’s a constant bidding war over who offers the best coverage for the best price. Providing a service that is widely used by consumers requires direct, real-time access to customers in order to stay one step ahead of competition. Social media is, without a doubt, the most effective way of making a real and meaningful connection with customers. Telecom companies all offer very similar services, so it’s extremely hard to differentiate themselves from their competitors. However, a strong social media presence and…
  • 4 Tips to Deliver on Honesty in Social Media

    Sofie De Beule
    6 Aug 2014 | 12:00 am
    An honest brand should deliver on an honest message. But, why exactly is it so important? Becoming a trustworthy, honest brand is part of a difficult process because it takes a lot of effort for people to have confidence in brands. However, if brands want to connect with their customers over the long haul, they need to deliver on an honest, transparent, and authentic message. Authenticity and honesty are essential in any aspect of communication. If brands don’t communicate authentically, people see right through it and will immediately tune it out. The idea behind it is easy: don’t set…
  • 80/20 Social Media Rule: 4 Tips to Leverage Customer-Centric Content

    Sofie De Beule
    4 Aug 2014 | 9:55 am
    Companies have been using social media as a means to purposelessly broadcast messages for too long. Unfortunately, there are no strict rules when it comes to running content on social media pages. The 80/20 rule is, however, a guideline that can deliver the most meaningful engagement with your community. How can brands actually translate this social media rule into their content strategy? The 80/20 rule implies that only 20% of the content brands post on social media should be about themselves (for self promotion, lead generation, or advertisement), and the overwhelming bulk of 80% needs to…
  • 3 Excellent Tips to Improve Your Social Customer Service

    Sofie De Beule
    24 Jul 2014 | 9:25 am
    Building strong and valuable relationships with your customers requires more than an occasional “check-up” to see how they are doing. More than simply fixing your customers’ issues, businesses need to interact meaningfully, consistently, and proactively with their customers. Building social capital, and investing in the value of your network, helps your company grow into a sustainable business and opens the door for opportunities to build loyal brand advocates. When it comes to building a unified brand across all channels, providing superior customer service is crucial to deliver on an…
  • Engagor Wins Two Awards in Goldbach Report on Monitoring Tools

    Lien Brusselmans
    23 Jul 2014 | 1:26 am
    Every year digital marketing agency Goldbach Interactive conducts a thorough research of the leading social media monitoring platforms in Europe. We were very pleased to get a positive first review last year and are thrilled to announce that we came out as one of the best social media management tools this year! Engagor offers first-class workflows for community managers and social media customer service teams, as well as the largest range of social media profiles to monitor, analyze and manage. By means of a questionnaire Goldbach researchers identified 15 top tools which they tested in a…
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    Room 214

  • 3 Takeaways From Snapchat’s Pitch Deck

    Laura Oxler
    19 Aug 2014 | 1:23 pm
    It’s not news that many companies have jumped on the Snapchat train, yet it has been somewhat unclear what the app has to offer brands. Early on, Snapchat’s focus was building a community of users. Well, the “We reject your $3 million acquisition offer, Facebook” app is ready to get serious and make some money. Digiday shared the Snapchat’s once confidential pitch deck earlier this month. Here are the main points the app wants to get across to advertisers: 1. Users are paying attention. In our blog post “Snapchat: 5 Reasons Your Brand Might Love It”, the first item…
  • Singing Milk Boxes and Dancing Cheese

    Jen Casson
    17 Jul 2014 | 11:22 am
    “What if the cheese twirled the macaroni around as rainbows and hearts fly out?” “Would it be ok if the peanut butter sandwich cracker took a little lick of himself?” “Can I put a top hat on the milk box and give him a dancing cane?” It’s ridiculous statements like these made during the course of a project that make one pause to ask “are we really getting paid to do this?”.  A recent creative project for Horizon Organic was just one of those times.  They asked Room 214 to create a fun animated video to help launch their new line of Mac &…
  • Interactive Video: The Evolution of Video Marketing

    Jen Casson
    18 Jun 2014 | 4:39 am
    Video is a must-have component of your digital marketing strategy and the stats prove it. If you still haven’t bought into that… well, this article isn’t for you. What I’m interested in sharing is the next evolution of video marketing – the Interactive Video (or “IV “ for the character averse). Let’s briefly revisit web videos’ history. As more and more marketers began using video to promote their brands online, it was inevitable that they’d want to make their videos clickable.  Video for video’s sake?  Don’t be ridiculous!  They wanted viewers to…
  • Room 214 Opens Office in Washington, D.C.

    Stacey Kawakami
    11 Jun 2014 | 1:00 am
    Room 214 is pleased to announce the opening of our Washington, D.C. office — our first office outside of Boulder! The new office will support the agency’s growing roster of clients on the East Coast and service the business and non-profit community within the DC area. Stacey Kawakami, regional vice president, has relocated from Boulder to lead the office. “We’re thrilled to be in D.C. – a city with great culture and an expanding business and entrepreneurial environment. As a full-service digital agency with international clientele, we can offer local account management for many…
  • A Hot 100 Revolution: Digital Investing & The Music Industry

    Michael Kwolek
    13 May 2014 | 7:46 am
    Which artists have the longest-charting songs on the Hot 100? The Beatles? Michael Jackson? Mariah Carey? Nope. Not even close. Read on to find out which under-the-radar artists are changing our perceptions of longevity in the music industry, and learn about the power of “digital investing” (introduced in a previous post) for artists and brands alike. First, a quick refresher on digital investing: we believe that unlike traditional marketing alone, the cultivation of long-lasting digital content allows campaigns to have a much longer shelf life than was previously possible. So let’s dig…
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  • Top 10 Social Media Manager Blunders and How to Avoid Them

    19 Aug 2014 | 3:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Some social media manager blunders are “natural” – happening while operating with a lack of knowledge and understanding. Some happen even though a social media ... The post Top 10 Social Media Manager Blunders and How to Avoid Them appeared first on
  • 20 Quick Social Media Tactics to Boost Your Presence Today

    12 Aug 2014 | 3:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Any business with an active online presence will benefit from using effective social media tactics. As more and more customers are using various social media ... The post 20 Quick Social Media Tactics to Boost Your Presence Today appeared first on
  • B2B Social Media Tips For Thriving in 2014

    5 Aug 2014 | 2:00 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Many B2B social media tips are strictly time-based and have become obsolete quicker than some tech startups of recent times. The world of social media ... The post B2B Social Media Tips For Thriving in 2014 appeared first on
  • Define Your Marketing Vision For Clarity, Focus and Drive

    29 Jul 2014 | 1:30 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Have you clearly defined your marketing vision? It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t ... The post Define Your Marketing Vision For Clarity, Focus and Drive appeared first on
  • 10 Online Communities For Expanding Your Blog Network

    25 Jul 2014 | 1:48 am
    ( By StuartJDavidson on - Social Media Marketing Resources ) Getting active in online communities is a good way of expanding your blog network. However, you need to expand through the right communities for your ... The post 10 Online Communities For Expanding Your Blog Network appeared first on
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    Digital Information World

  • Profiling Google+ Users - #infographic

    20 Aug 2014 | 12:14 am
    A recent research of 42,389 adults aged 16-64 in 32 countries revealed that Google+ users are steadily growing in numbers.The study from globalwebindex shows that 1 in 5 online adults actively use Google+ each month, and 5 in 10 users have clicked the +1 button in the last month.Google+ users are highly educated: 3 in 5 active users have a university or postgrad degree vs 2 in 5 among all internet users.Google+ users are likely to use other social media sites too: 73 percent plussers actively use Facebook, 50 percent YouTube, and 48 percent Twitter.Google+ users are brand and fashion…
  • The Small Business Guide To LinkedIn Marketing - #infographic

    19 Aug 2014 | 1:28 am
    With over 300 million active users, LinkedIn is the largest professional social media platform in the world. However, many companies and brands aren't using LinkedIn to its full potential. Follow this handy interactive guide created by simplybusiness and make LinkedIn an effective part of your social media marketing strategy.[The links are at the end of the post.]Do you know why your business should be on LinkedIn?4 compelling reasons: blog.hootsuite.comDo you know how LinkedIn can benefit your business?Driving website traffic: econsultancy.comGenerating leads: blog.hubspot.comHave you…
  • Facebook, YouTube, Twitter, Google+, LinkedIn - The Landscape of Paid Social Media - #infographic

    18 Aug 2014 | 10:19 pm
    Since 2005, the paid social audience has doubled every two years. At this rate, it'll reach 8 Billion by 2016 and span 10 platforms. Revealed a new study from Sprinklr.The study also shows that the world's top 8 social media sites (i.e Facebook, YouTube, LinkedIn, Twitter, Google+, Tumblr, Pinterest and Instagram) have 4.2 Billion active user profiles combined.Which is a huge audience to push your business to.This infographic takes a closer look at what the paid social landscape looks like and where it's headed.Click image to enlargeSome key takeaways:Facebook ads launched in Q3…
  • The Rise and Fall of the Upworthy Viral Content Machine - #SocialMediaInfographic

    18 Aug 2014 | 12:33 am
    "Facebook, as you've probably seen, has been a boon to viral sharing site Upworthy. But has the Facebook News Feed algorithm now shifted against it? What happens next you have to see to believe. WhoIsHostingThis compiled an interesting infographic illustrating the history of the Facebook/Upworthy relationship."infographic highlights:Get your content to go viral on social media sites (like Facebook, Twitter, etc.), and you're suddenly rich, right? Though many people dream of virality and instant riches, it doesn't happen as often as you'd think. Now, with the way Facebook's algorithm has…
  • Social Media Marketing Trends And Predictions 2014 - #infographic

    17 Aug 2014 | 9:22 pm
    In 2014 we’ve already seen some shifts and trends with social media, and looking into the future thisiscommon created an inforgraphic on what they think is next to come in social during 2014.Here are 3 key takeaways from the below visual:Social Media investment will be crucial:Many businesses are recognizing the importance of social media however in 2014 it will be crucial for success. Business will realize the importance of hiring social media experts to help increase web traffic, revenue and lead generation.Image-centric networks will be successful:2014 will amplify the use of sharing…
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  • How To Target Facebook Ads To Increase Conversions

    Sweta Patel, GMT Founder
    18 Aug 2014 | 7:34 pm
    How To Target Facebook Ads To Increase Conversions There are a lot of different ways that you can ensure that your business grows. One of them is to highlight Facebook advertising to deliver ads to a captive audience. Social networking is an excellent way to get your message across the masses. As more and more people utilize these pages, especially Facebook, the opportunity for marketing grows exponentially. This has been shaped and helped by the fact that Facebook has allowed targeting of their ads to people in a lot of different ways. You can now highlight and isolate only the people that…
  • How To Monetize From Google Hangouts

    Sweta Patel, GMT Founder
    8 Aug 2014 | 9:10 pm
    How To Monetize From Google Hangouts   The lifeblood of marketing is monetization. Whether you’re blogging, writing, working with social media, building SEO links, or just trying to gain traffic on the web, you will need to keep in mind how to monetize everything. If you do not do this, or you don’t think in terms of engaging cash flow through your digital outlets, you will not make money online. Simply put, you need to learn how to monetize anything that you’re doing online, as it will turn your hobby into a business fast. One of the digital tools you can use today is that of…
  • How To Make High-End Sales Through Social Media Part 2

    Sweta Patel, GMT Founder
    20 May 2014 | 6:39 pm
    How To Make High-End Sales Through Social Media Part 2 Until this day I have gathered hundreds of recommendations from my connections. I also made my profile searchable by using a simple technique. I am a Marketing Consultant, so I searched for all the “Marketing Consultants” within the social search. I investigated the top 5 profiles, and found out that they used the word “Marketing Consultant” at least 6 times. I made sure my profile had 7 times that. Here you go, now I have made myself searchable and trustable. The last tactic I am going to go over is the offer. The Offer The offer…
  • How To Make High-End Sales Through Social Media Part 1

    Sweta Patel, GMT Founder
    13 May 2014 | 11:53 am
    How To Make High-End Sales Through Social Media Part 1 In most cases I experienced our clientele using social media to just increase their ‘exposure’ through updates of various articles, quotes, facts and multi-media pieces.” Failure after failure has taught us what it really takes to win business through social media marketing. Be Searchable First, make sure the content is searchable and findable. The content strategy is the fuel for the business online marketing campaign. If the content is not easy to discover then the consumer may go elsewhere to find their fix. This is when a…
  • Why Isn’t Your Business Profitable?

    Sweta Patel, GMT Founder
    1 May 2014 | 3:17 am
    Why Isn’t Your Business Profitable? Running a successful, and profitable business takes time, hard work, and a lot of dedication. If your accountant has looked over your books, and you aren’t making a profit, you may be on the verge of giving up. Before you start thinking this way, consider these four important areas that most business owners neglect or do not implement properly. Marketing Printing business cards and mailing out postcards is one form of marketing, but it is not enough to spread the word about your business. The real power of marketing is found online. You need to…
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  • Social Media Can Be a Powerful Tool for Local Franchise Marketing

    Web Strategy Plus
    31 Jul 2014 | 3:25 am
    More franchisors are realizing that not only is social media a powerful tool for promoting their brand, but it can also be very effective for local franchise marketing when owners know the right way to market through these platforms. As a result of this realization, many franchise operations are making significant investments to help train and educate their owners about using social media for local franchise marketing. Whether you’re a franchisor or the owner of a local franchise, if you’re interested in learning more about social media marketing, let’s take a look at how to…
  • Should Franchisors Use LinkedIn to Help Recruit New Franchise Owners?

    Web Strategy Plus
    31 Jul 2014 | 2:58 am
    The simple answer to this question is yes. To elaborate, the reason franchisors should definitely use LinkedIn to help recruit new franchise owners is because this platform makes it surprisingly easy to find and connect with highly qualified potential owners. Since LinkedIn can be a real goldmine for franchise recruiting, let’s take a look at six tips that will help you get the best results from your efforts: Make Your Company Page Complete, Rich and Compelling Before you start with any of the other five tips, take time to ensure that your LinkedIn company page is complete. Not only do…
  • Simple But Highly Effective Tips for Writing Awesome Sales Copy

    Web Strategy Plus
    21 Jun 2014 | 12:07 am
    A common misconception about copywriting is that in order to write anything, you either need to have been born with a ton of talent, or have honed this craft over years of hard work. While it is true that there is a lot of value in working with someone who does have that level of talent and skill, that doesn’t mean it needs to be impossible to create any work on your own. Whether you want to add a few landing pages to your website or wish you could assign this work to a member of your team, there’s no reason you have to feel about intimidated about doing exactly that. One of the…
  • PPC Advertising: 5 Tips to Get the Most Bang for Your Buck

    Web Strategy Plus
    16 Jun 2014 | 1:08 am
    How much does PPC advertising cost? Many business owners don’t realize how broad of a spectrum the answer to that question can span. Whether it’s Google AdWords or Facebook’s advertising program, clicks can cost as little as $0.30. But before you get too excited, it’s important to understand that the low end of the spectrum is only for keywords with virtually no competition. As soon as you start looking at keywords in industries where there are at least a few businesses operating, the price quickly rises. We’ve personally managed campaigns for clients where the…
  • What Are the Essential Elements of a Great Product Page?

    Web Strategy Plus
    9 Jun 2014 | 1:07 am
    Whether your ecommerce site only has a few items or you currently have thousands for sale, the design and composition of your product pages can have a huge impact on your overall conversion rates. Since it would be hard to find an ecommerce site that wasn’t interested in selling more, here are the seven elements you need to have in order to maximize conversions: More than One Picture While there’s no magic number for how many pictures you should have of each product, it is important to have more than one. When potential buyers are able to see the product they’re considering…
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    Socedo Blog

  • Use Social Media Outreach To Drive Leads To Your Landing Page

    Aseem Badshah
    13 Aug 2014 | 12:00 pm
    Social media outreach and landing pages go hand-in-hand. Reaching out to warm prospects on social networks is a great way to get exposure in front of potential customers who don’t already know about you. A landing page allows you to capture that attention and move the prospect towards a conversion. In this post we’ll talk about how to use both tactics in conjunction to fill your pipeline! What makes for a good landing page? In order to capture people in your conversion funnel and bring them to the next step you need to have your landing page optimized and ready. Here are 5…
  • Easy Tips To Improve Your Twitter Experience

    Aseem Badshah
    7 Aug 2014 | 2:10 pm
    While LinkedIn gives an in-depth view of who you are, where you’ve been, and what you are doing/selling – Twitter has become your voice, communications channel, and the go-to place for B2B sales. Here are some Twitter tricks to help you understand the tool and adjust your strategies to maximize results. First, let’s start with the basic channels of communication. There are 5 ways of communicating and interacting with fellow Tweeps with similar interests. Tweeting using hashtags (#) before a word or an unspaced phrase will connect you to like-minded Tweeps who search for the same…
  • Who Finds YOU Interesting On Social Media

    Aseem Badshah
    5 Aug 2014 | 11:39 am
    Most platforms today offer ways to gather data on keywords, hash-tags, and general social media activities. But how would you know how impressive, likeable, or desirable you are to people who tweet about certain things, use certain hash-tags, or use certain words in their bio? After all, isn’t the point of social media outreach for organizations to not just listen, but to be heard? You look for people talk about topics we are interested in, influencers, decision makers, and trendsetters. But are those people more or less likely to follow you back, or engage with you on social media? Now you…
  • Get Better Results When Using Twitter And LinkedIn Together For Social Selling

    Aseem Badshah
    31 Jul 2014 | 11:47 am
    As any other professional out there I’m sure you have a LinkedIn profile, and if you are an avid networker or marketer, you probably have a twitter account as well. If you don’t have a LinkedIn account, I would like to welcome you to the year 2014 and ask you to please press {Command + T}, enter “LinkedIn” in the search engine and get started! For those of you who use the two Social Media platforms in sales, marketing, and general networking for yourself or organization, there are ways to link the two and get more results! Let’s take a step back and first examine them…
  • How To Use A/B Testing In Prospecting

    Aseem Badshah
    29 Jul 2014 | 1:46 pm
    I’m sure you have an elevator pitch. I’m also willing to bet, that depending on audience and circumstance, you have at least two versions of that pitch. If you’ve ever compared which version of the pitch produces the best reactions, you have essentially done an A/B test, albeit on a smaller scale. What if there was a way to test your social media outreach in the same way, while collecting the results of each approach, all in order to systematically improve your conversion rates? Welcome to A/B testing the Socedo way! What really is A/B Testing? Have you ever wondered why the CTA button…
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    Shane Barker

  • Top 6 Marketing Strategies for Online Retailers

    Shane Barker
    13 Aug 2014 | 6:17 pm
    Marketing Strategies for Online Retailers Online retail sites are now attracting nearly 10 percent of brick-and-mortar stores’ customers, according to a Gallup poll conducted during the last holiday season. 6 percent of those surveyed had bought a product online after showrooming it in a physical store, while another 3 percent said they viewed the item in-store intending to buy it from a website. Projections by eMarketer anticipate global business-to-consumer e-commerce sales growing 20.1 percent this year to total $1.5 trillion. This growing market includes established brands such as…
  • 9 Things You Need to Crowdfund Like An Indiegogo Dancer!

    Shane Barker
    7 Aug 2014 | 10:23 pm
    If you have had a billion dollar idea and are seeking a way to raise the startup capital needed to kickstart your new ventures, then you will likely need to launch an Indiegogo campaign. As a leading global community, Indiegogo is a crowdfunding site that allows you to pitch ideas straight to the general public who may be interested in offering financial support. Whether you are a first-time entrepreneur or small business owner, crowdfunding can be the ideal way to bypass venture capitalists for donations from everyday Internet users that connect with your product or service.
 That being…
  • Harley-Davidson: Royal Standard in Unique Marketing Strategies

    Shane Barker
    26 Jul 2014 | 10:13 am
    Harley-Davidson has been a household name in America since the beginning of the 20th century, when young William S. Harley, then 21, strapped an engine to fit a bicycle. It took the motorcycle magnate only two years from that point to roll out the first edition of the Harley-Davidson motorcycle. His business, even today, has proven to be one of the most stable and successful in American history. What the company has done in regards to unique marketing strategies  in recent years has been astounding. It’s all about the brand How has Harley-Davidson become a standard in today’s…
  • How to Gain the Ultimate Level of Credibility

    Shane Barker
    18 Jul 2014 | 10:29 am
    Whether you are an entrepreneur seeking to attract more business, a leader of an organization looking to draw in high-profile clients, or a speaker aiming for higher paying gigs, it is essential that you develop the ultimate level of credibility and establish your expertise to stand out in today’s competitive business world. As technological advances continue to digitalize the marketplace, publishing a business book is becoming the top marketing method for obtaining instant and ongoing credibility as an expert. After all, a recent study by RAIN Group discovered that 96% of published…
  • Financing Your First Marketing Campaign

    Shane Barker
    13 Jul 2014 | 8:20 am
    Marketing budgets are growing. A CMO Survey anticipates almost 7 percent growth over the next year. Companies with annual revenue under $25 million spend an average 13.9 percent of revenue on marketing. An increasing amount of this goes towards digital marketing budgets, which Gartner expects to grow 10 percent this year. But coming up with this part of your budget might seem challenging if you’re just starting up. You need sales to fund your promotional efforts, but finding your first customers depends on your first major marketing push, making its success crucial. Adopting some smart…
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    Digital Insights

  • The e-Commerce battle In India – Who will emerge the Winner?

    Vijay Paul
    18 Aug 2014 | 11:46 pm
    Everyone’s talking e-Commerce in India now. From the doodh-waala to the neighbourhood grocer, everyone wants in a piece of the pie. So I thought I might as well drop in some thoughts on the same.The Indian e-Commerce market was valued at over $14 Billion in 2012. That’s 14 followed by 9 zeroes for the math-retarded like me. For an industry that follows a hard and cold logic of survival and growth, pretty impressive I must say.The logic stands simple – cut down on profits to increase customer base, grow in size, eat up market share and in the process kill your competition.
  • 10 Important statistics about Digital and Social Media in India

    Harsh Ajmera
    17 Aug 2014 | 5:14 am
    Looking for the latest Social Media user stats for India? Continuing with the series of stats, facts and numbers for 2014; here I am pleased to share the latest numbers for the Indian landscape. India has been one of the major consumers when it comes to social media, brands in India today are much aware of the potential and value that social media can deliver them as compared to other channels.I usually don’t include too much stats in my presentations but this client I met yesterday was novice to the industry so I had to include these stats. Even though these stats are only a handful,…
  • Nestle Kitkat gives a #Richbreak to Social Media users!

    Harsh Ajmera
    4 Aug 2014 | 2:02 pm
    The chocolate – coated wafer brand of Nestle, Kitkat has one of the most memorable tag-lines – Have a break. Have a Kit Kat. The brand is synonymous with encouraging people to take a break from whatever they might be doing. That is exactly how they promoted their new Twitter campaign #RichBreak.About The CampaignThis is their second; #RickBreak campaign taking place the earlier contest took place in July. This contest begun on 4th August 2014, from 10 am- 6 pm users were intimated about the same via Twitter hours before the contest begun. To be a participant users had to follow…
  • How businesses are leveraging the power of Crowdsourcing?

    Harsh Ajmera
    27 Jul 2014 | 9:30 pm
    Crowdsourcing has become one of the most effective ways of strengthening the connection between customers and businesses/brands. Your customers & prospects have tons of valuable ideas that can help your brand for the future, and social media is the perfect platform to tap your customers & prospects for insights on everything – from products concepts, campaigns, advertising and so on. As a brand you won’t deny with the fact that your customers are actually the one who know your product the most. Crowdsourcing allows to get some real insights from the end users. It is not…
  • How to increase YouTube Engagement rapidly [Infographic]

    Priyanka Ravani
    20 Jul 2014 | 6:03 am
    Are you looking for ways to increase your YouTube engagement? What if I told you, you can increase your YouTube traffic by a whopping 374%? But before I dwell any further on that, a small recap on the earlier infographic where I discussed the importance of incorporating videos in your social strategy. By making YouTube a part of that social strategy could, really accelerate your growth.YouTube is the third most popular site in the world and the second most popular search engine after Google. If you are still not convinced to incorporate this platform in your social media strategy, then take a…
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    » Blog

  • New Google Tool lets you Track Phone Calls that Result from Ad Clicks

    Mark Woodcock
    19 Aug 2014 | 1:06 pm
    Image courtesy of Naypong/ Google has announced a new tool, called website call conversions, that makes it possible for you to track the phone calls your business receives after people click on ads. This ability can help you find out how to increase the number of calls you get and even make more sales. Other AdWords tools like click-to-call ads, call metrics and calls as conversions can help you track the number of calls that are made when people call your business from an ad, but not the calls people make after exploring your website. Website call conversions gives you…
  • How to find Content Ideas your Audience will Love

    Mark Woodcock
    18 Aug 2014 | 2:20 pm
    Image courtesy of Mike Linksvayer/Flickr. Great pieces of content that bring excellent results all start with a good idea. Whether you are creating blog posts, articles, videos, social media posts, podcasts or images, you need to know what will resonate with your audience so people will respond to your calls to action. The type of content you use will depend on your business and goals, but how do you come up with ideas that will stick and bring results? Think like your Market If you were a person in your target market, what would interest you? Put yourself in your market’s position and…
  • A Checklist for every new Social Media Account you Open

    Mark Woodcock
    15 Aug 2014 | 1:17 pm
    Image courtesy of Courtney Dirks/Flickr. New social media sites are always popping up and the sites that are popular this year may not be as popular next year. But, before you open an account on any new social media site, whether it’s new or not, use this checklist to make sure you are setting yourself up for success. Decide if the Network Matches your Market and Goals Not every social media site is right for your business. Do your homework to find out if the people you are targeting use the site. You can do some quick research by looking into the site’s user demographics or go a…
  • 7 tips to take your Facebook Advertising from Good to Great

    Mark Woodcock
    14 Aug 2014 | 12:08 pm
    Image courtesy of Master OSM 2011/Flickr. Facebook advertising can be a valuable part of your social media marketing strategy if you use it right. All of your ads need to be strategically planned so they will resonate with your market and encourage people to click on them. But, there are some extra tips you can use to make sure your ads are more than good; to make sure they are great and bring the best results possible. Test Different Ad Types There are four main types of Facebook ads: sidebar ads, mobile app ads, sponsored stories and video ads. Not only can each of these styles help you…
  • Simple ways to make your Posts stand out on Social Media

    Mark Woodcock
    13 Aug 2014 | 3:39 pm
    Image courtesy of Flazingo Photos/Flickr. It’s hard to stand out on social media these days. With so many people using it and so many posts being shared, social media is full of content and some businesses find that their posts are being skimmed over or even ignored. Social media can be a powerful marketing tool if you can stand out and capture your market’s attention. All good social media strategies start with quality content. From there, there are some simple things you can do to stand out on sites like Facebook, Twitter, Instagram and LinkedIn. Remember that Less can be More Use…
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    Kim Garst - Social Media for Business Owners

  • 8 Tools to Help You Create the Perfect Selfie

    Kim Garst
    18 Aug 2014 | 4:30 am
    I have to admit, I am a bit fascinated by the concept, popularity and mass use of the ‘selfie’. The word itself came into existence back in 2002, but has really taken off in the past few years due to the huge popularity of sharing selfie’s on social media. In fact, the word ‘selfie’ was […] The post 8 Tools to Help You Create the Perfect Selfie appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • The Ultimate Guide to Building a Successful Business Blog

    Kim Garst
    14 Aug 2014 | 2:30 am
    I know that the vast majority of you who are reading this post have a blog. You have been told that having one is the best way to connect with your customers, to generate leads and to become an established expert in your niche. You have probably also heard it’s the #1 strategy you need […] The post The Ultimate Guide to Building a Successful Business Blog appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • How To Remove or Block Someone From Your Facebook Fan Page

    Kim Garst
    11 Aug 2014 | 2:30 am
    Have you ever had someone posting inappropriate content or try to incite another fan on your Facebook fan page? It could simply be someone who tries to use your wall as their advertising platform. If you have asked nicely and they simply won’t stop, what are your choices? How can you remove or block them […] The post How To Remove or Block Someone From Your Facebook Fan Page appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • Facebook Bans Likes for Content

    Kim Garst
    8 Aug 2014 | 5:37 am
    Yesterday, Facebook made some announcements and one of those announcements was that you can no longer “like gate” or require people to like your page to get something in return. “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based […] The post Facebook Bans Likes for Content appeared first on Kim Garst - Social Media for Business Owners Kim Garst
  • Google Does Away With Authorship Photos! Is Authorship Still Necessary?

    Kim Garst
    6 Aug 2014 | 2:30 am
    You may have noticed over the past several weeks that Google’s search results are looking a little bit bare. Until very recently, if a blogger or site owner had connected their Google+ account to their website, a small thumbnail image (taken from their Google+ profile) would be displayed next to their content in the search […] The post Google Does Away With Authorship Photos! Is Authorship Still Necessary? appeared first on Kim Garst - Social Media for Business Owners Kim Garst
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  • You Wont Get A Job With A Klout Score Of 30!

    Julie Bishop
    14 Aug 2014 | 12:12 pm
    How’s your influence across your social media networks? What’s your Klout score? These are the questions that forward thinking businesses are asking and other businesses will also be asking in the future It was so easy when you just got “Googled” whenever you applied for a job but now you have to deal with your Klout score being checked too. Just as Sats scores students, Founder of Klout Joe Fernandez believes that the Klout score will become an “ingredient” in job interviews, which is definitely the case if you wanted to work at Klout! Klout says “Be known for what you…
  • OMG I’ve Been Invited To An Interview On A Google+ Hangout

    Julie Bishop
    6 Aug 2014 | 4:49 am
    Have you been invited to an interview on a Google+ hangout yet? More & more companies are using Google+ hangouts to conduct interviews. I come across candidates asking for advice about these on reddit  so I knew a post was required to help anybody else who has never done an interview on a Google+ hangout before. What is a Google+ hangout?  Basically it’s a free video chat which can be conducted one to one or with up to ten people on the same chat. An interviewer will most likely use it one to one but sometimes they may invite a group of applicants at once onto the call, that’s more…
  • When Mikey Went To Morrisons

    Julie Bishop
    4 Aug 2014 | 12:26 pm
    This morning at 1.00am Mikey Payne, a Norfolk teenager camped outside Morrisons ready for the grand opening of the shop at 9.30am. He’d been invited to go to a party but instinct told him to wait outside Morrisons instead, in his head he just thought he would be first in line for some special offers. He sat outside in his deckchair in the dark until sunrise. A couple of times during the night he questioned why he was doing it but something told him to persevere. At 7am the store manager spotted Mikey, sitting in his deck chair and found it quite amusing, but when he found out he’d been…
  • Could Snapchat Get You A Job?

    Alex James
    31 Jul 2014 | 5:55 am
    Have you heard about companies taking job applications through Snapchat? If you’ve not heard of Snapchat it’s a photo messaging service that deletes the photo after a set amount of seconds.  There are some companies that have accepted job applications in this way successfully. Recently a pub in Ireland only used Snapchat to recruit and had many innovative, creative candidates apply, the exact type of candidate they were looking for. It is easy to use, convenient and gets all the information across that an employer initially needs to decide whether to go further with the application.
  • Why Candidates Have No Interest In Your Website

    Paul Newman
    19 Jul 2014 | 5:55 am
    Why do your competitors get all the talent? When someone is looking for a new job or to change a job, what’s the first thing they’ll do? Yes that’s right, they’ll do their research online. If they’re looking to find any job or a specific one they may come across your website if you’re lucky, but if there’s no careers page or a link to the company careers site they’ll probably bounce right off. You may answer back that you have a jobs page, that’s not good enough, especially if it just says “no jobs available at present” What happens next is simple…
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    What's Next Blog

  • Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL

    BL Ochman
    18 Aug 2014 | 11:28 am
    Beyond Social Media Show, Episode 60 B.L. goes solo this week in a 15-minute broadcast of Beyond Social Media Show. Dave will be back next week. Worst Digital Cases Rush Limbaugh’s totally tasteless quote about Robin Williams Limbaugh said, and later denied that he said that Williams killed himself because “leftists are never happy… “They’re always angry about something. No matter what they get, they’re always angry.” His denial prompted Marketwatch to publish the actual transcript in which Limbaugh said exactly what he denied saying. Edelman PR Tells…
  • 10 ways your business can (should) use Google+ Hangouts

    BL Ochman
    8 Aug 2014 | 9:44 am
    By B.L. Ochman By far the most exciting and feature-rich free tools provided by Google+ are Hangout Video Calls and Hangouts on Air. Here are 10 ways to use them in your business. 1- Paid consulting: Hangouts on Air can be public or private, paid or free. If you’re using a HOA for consulting, you send the link to join the Hangout when you receive payment. Only those people who have the link to the video, which will be on YouTube as private, can watch the video. 2- Create video content from interviews conducted in Hangouts and post them on your website, blog, Facebook, Google+ and Twitter…
  • Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust

    BL Ochman
    2 Aug 2014 | 9:20 pm
    Beyond Social Media Show, Episode 58 Co-hosts B.L. Ochman & David Erickson discussed the week’s worst & best digital examples during episode 58 of THE BEYOND SOCIAL MEDIA SHOW on Saturday, August 2. We demonstrated how the just-released Showcase app (BETA) works in Google+ Hangouts. It can be used to share content, make sales and much more during a live Hangout on Air or Live-streamed YouTube event. Worst Digital Cases Buzzfeed fires editor Benny Johnson over plagiarism and Twitter storm and publishes a list of more than 50 of his articles that had plagiarized content Turds…
  • How to view a Hangout that features the new Showcase app BETA

    BL Ochman
    2 Aug 2014 | 8:46 pm
    To explain how the video will work in episode 58 of The Beyond Social Media Show on Saturday, Aug 2 at 12:30 PM EDT, I made this quick video to demonstrate how you can interact with the new Showcase app that we’ll feature during the show. PLEASE NOTE: If you want to watch the video and interact with Showcase but you don’t want to leave comments on the event page in real-time, you don’t need to do anything but click on the Start link to watch the video! The new Showcase app is a BETA that lets you see and interact with live links within the video. It’s only been out a…
  • New Google+ Showcase app adds game-changing business value to Hangouts on Air

    BL Ochman
    29 Jul 2014 | 6:41 pm
    By B.L. Ochman Google has added an interactive, commerce-ready app called Showcase to Google+ Hangouts on Air to greatly amp up the business value of integrating Hangouts into digital strategy. The just-launched new feature (shown in the image below) is Showcase app, which Google says “allows creators to direct users to websites, merchandise, YouTube videos and Google Play content right from a Hangout on Air (HOA). This is a great way to help viewers discover additional content relevant to your live broadcast, plus build a Google+ following and deepen your audience interactions”…
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  • 5 Tips to Stand Out on Google+

    15 Aug 2014 | 4:05 pm
    Google+ is searchable similar to quora, and is by now being used as Q&A platform. Both platforms include early adopters, mostly marketer & they change loyalty quickly. When Google plus is facilitated by open profile and long conversation. But what if Google Plus is just a trend the next Friendster instead of the next Twitter? The first is Google Plus’ Communities feature, which allows groups to form around particular interests. Here are 5 ways you can use Google+ to promote and market your business. #1: Use Your Google+ Profile to Claim Authorship of Your Content If you write…
  • Become A Successful Facebook Marketer Using This 5 Tips

    24 Jul 2014 | 1:06 pm
    It’s not that Facebook replaces your other types of marketing. However your possible customers ARE spending time someplace. And you want to get in touch with them and enhance the time they spend with your brand. Therefore if they are on Facebook, and if they are on Facebook A GREAT DEAL, it behooves you to create a plan to connect with them on Facebook in a way that includes value to their experience. So exactly how do you launch a Facebook marketing project and make it successful? How do small companies utilize Facebook to get big outcomes! Below are 5 fantastic steps to far better…
  • Grow Facebook Fans Fast With 5 Simple Steps

    17 Jul 2014 | 1:34 pm
    If you have actually struggled to connect your customer base to your main page at Facebook, you’re not the only one. Several brand names are locating it challenging to transform consumers into fans. While most brand names wish to scale social networking sites sensibly, there is constant tension from senior management to grow social media as a marketing channel. This pressure can occasionally cause rash choices and bad investments as brand names seriously try to obtain their numbers up on Facebook. The pressure will certainly not just continue, it will boost. And why wouldn’t it?
  • Track Your Facebook Referral Traffic With Google Analytics Using This 3 Steps

    14 Jul 2014 | 4:21 pm
    The future of content marketing is going to be about analytics. Simply posting content and discussing it is no longer sufficient. You might have discovered your organic reach dropping over the last couple of months. Facebook is taking actions to advertise their own paid reach, which together – or otherwise – suggests a reduce in the reach you could obtain naturally. More than ever, your success will certainly depend not on getting to an extensive audience, but on getting to the ideal audience. To ensure you’re reaching the right people, you require to find who are the…
  • 8 Growth Hacks Tips To Increase Your Instagram Likes

    19 May 2014 | 10:49 am
    Instagram likes are a social statistics, and like all social metrics, businesses making use of the platform would like to increase them. You could possibly head out and acquire a thousand likes on Fiverr, but that technique usually tends to backfire on every social platform when the proprietors catch on and remove the illegal likes. Exactly what you require is natural development, yet true natural development is just too slow-moving. What you truly need is some high-powered fertilizer for Instagram natural growth. Attempt these development hacks out and see how they help you. 1. Post High…
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    FRANk Media

  • 3 Things Worth Noting In Social Media This Week: Facebook Forces Messenger, Messaging Pinterest Pins, Google+ Bot & Spider Filtering

    Alex Lade
    18 Aug 2014 | 6:27 pm
    Things that caught our eye in the world of social media this week… There have been several noteworthy changes rolled out in social media of late that we felt were worthy of a write up. Our pick for the top three: 1. Facebook forcing users to download Messenger 2. Pinterest enabling messaging of Pins 3. Google+ →
  • A Snapshot Into How Australians Are Consuming Different Media & Entertainment

    Alex Lade
    6 Aug 2014 | 10:23 pm
    How Australians Are Consuming Different Media & Entertainment How are Australian consumers interacting with the changing media, entertainment and technologies channels? Glad you asked! According to Deloitte’s 2014 Media Consumer Survey several of the highly anticipated “digital tipping points” have already arrived, as Australian media and digital preferences are changing. The report has focused on Australian consumers’ interaction →
  • Insights Into The Changing World Of Chief Marketing Officers: IBM C-suite Study 2014

    Alex Lade
    3 Aug 2014 | 7:40 pm
    Insights into the changing world of Chief Marketing Officers: IBM C-suite Study 2014 The world as CMOs (Chief Marketing Officers) know it is changing, which prompts the question: How are CMOs across the globe adapting to the digital transformation? Last week IBM released the first instalment of their 2014 Global C-suite Study - the seventeenth in the →
  • Social Media Statistics Australia – July 2014

    Alice Le Huray
    3 Aug 2014 | 4:30 pm
    Social Media Statistics Australia – July 2014 Statistics compiled by for July 2014. Social Media Statistics Australia – July 2014 1. Facebook – 13,400,000 users 2. YouTube – 12,900,000 UAVs 3. – 6,200,000 4. Tumblr – 4,800,000 5. LinkedIn – 3,900,000 6. Blogspot – 3,050,000 8. Twitter – 2,791,300 Active Australian Users (new calculation below) 7. Instagram – 2,060,000 Active Australian →
  • Three Things Worth Noting in Social Media This Week

    Alex Lade
    23 Jul 2014 | 7:04 pm
    This week in the wonderful world of social media… Twitter, LinkedIn and Facebook have all been busy rolling out new updates and features that have caught our eye. The updates we are focusing on are: 1. Twitter introduces organic tweet analytics 2. LinkedIn reveal update allowing users to add SlideShare to their LinkedIn profile 3. →
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    Number Direct » Articles

  • Could Karbonn’s £26 Handset Be The Dark Horse Of The Phone Market?

    12 Aug 2014 | 1:00 am
    There is a fierce new competitor in the low-end game that threatens to shake up the market even more: the Karbonn A50S.The post Could Karbonn’s £26 Handset Be The Dark Horse Of The Phone Market? appeared first on Number Direct.
  • Is Motorola’s Phone Protection Tattoo The Worst Tech Idea This Year?

    5 Aug 2014 | 7:33 am
    As we rely on our smartphones more and more, there is a greater need to protecting your device. But Motorola's solution might be the worst tech idea of 2014.The post Is Motorola’s Phone Protection Tattoo The Worst Tech Idea This Year? appeared first on Number Direct.
  • What To Expect With The Samsung Galaxy S6

    23 Jul 2014 | 6:54 am
    With the release of the Samsung Galaxy S5 we can now start to speculate about what Samsung's next phone, the Samsung Galaxy S6, will bring to the market.The post What To Expect With The Samsung Galaxy S6 appeared first on Number Direct.
  • Video: Exactly How Durable Will The iPhone 6 Be?

    21 Jul 2014 | 3:16 am
    The iPhone 6 is expected to come with an 'unbreakable' sapphire crystal screen, but can it really withstand intense damage? This video puts it to the test.The post Video: Exactly How Durable Will The iPhone 6 Be? appeared first on Number Direct.
  • Wireless Mobile Charging Trousers Are The Weirdest Wearable Tech Yet

    16 Jul 2014 | 2:54 am
    This weird wearable tech innovation -- wireless mobile charging trousers -- is going to do very little to change the diverse opinions on the technology.The post Wireless Mobile Charging Trousers Are The Weirdest Wearable Tech Yet appeared first on Number Direct.
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    Richard g Wallen

  • New Leads With Article Marketing

    Richard g Wallen
    16 Aug 2014 | 8:06 pm
    Making it Rain (New Leads) With Article Marketing For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting in to your email list. You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in […]
  • Feelings about Money…

    Richard g Wallen
    14 Aug 2014 | 8:34 pm
    I AM Becoming More Aware of My Feelings about Money… Many people protest when we explain the power of telling the story of their finances as they want it to be rather than as it is, because they believe that they should be factual about what is happening. But if you continue to look at […]
  • Power of Visual Marketing

    Richard g Wallen
    9 Aug 2014 | 6:29 pm
    The Power of Visual Marketing Visual marketing is powerful because vivid images carry the potential to impart emotional impact. Marketing that connects on an emotional level is exceptionally effective. In fact, these days, if you aren’t telling the story of your business in images on Pinterest and Instagram, you’re doing something wrong. These sites allow […]
  • Microblogging Is Taking Over

    Richard g Wallen
    6 Aug 2014 | 7:05 pm
    Microblogging Is Taking Over: Implications It’s no secret that images convert better than text. Words are at their most evocative when they conjure images in the mind’s eye, but Internet users have notoriously short attention spans. You can’t count on them to take the time to read evocative copy. Images, therefore, must serve as a […]
  • To Buy or Not to Buy

    Richard g Wallen
    3 Aug 2014 | 8:06 pm
    Facebook Likes: To Buy or Not to Buy Facebook “Like” sellers have existed since the Like was rolled out in 2009, and it offered a way for users to show their support for a person or company while burning a fraction of a calorie. Some companies, such as Burberry and Levi’s, have over ten million […]
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    The Social Calling

  • Turning a Writer into a Copywriter

    Randi Sherman
    16 Aug 2014 | 9:00 am
    Writing is simple. We do it every day by jotting down a note, sending an e-mail, or issuing a memo. All of these things make you a writer. But what if your ambitions are greater than that? Do you want to blog regularly? Is ad-copy that you encounter inferior to what you could produce? Could that story you read have been ten times better if you had written it? The Simple Truth Competent writers read constantly. Their appetite is voracious; books, articles, poetry, or anything can be a source of inspiration; the written word is their mental fuel. And the best-read writers make the best…
  • Are Visitors Leaving your Website?

    Randi Sherman
    1 Aug 2014 | 10:00 am
    The World Wide Web offers an often overwhelming amount of information. Sometimes, it is simply too much and we need to remember to slow down and let our audience stop and smell the roses, as it were. The focus of any well-presented website is to make a message heard, and for the readers to interact with the material. Gaining traffic through SEO practices is one thing, as anyone can ‘buy’ traffic, but if the visitors don’t stick around long enough to experience it, then that’s a wasted opportunity that needs fixing. Here are the top 5 reasons people won’t stay on your website. After…
  • Top 4 Social Media Platforms and Their Target Markets

    Randi Sherman
    18 Jul 2014 | 10:00 am
    Social networking is never going to go away. It’s starting to mutate and involve far too many interested parties to collapse. Not only do you have the big three or four at the top, there are niche sites that cater to a very specific market share. If you own a business or run a website, you absolutely need to know what social platforms you need to hit and why. It’s easy to go along and just start throwing your weight around on these pages, but it’s not going to do much for you if you’re not sure what demographic each one is pulling right now. Consider the following as a quick view on…
  • 5 Reasons Why You Should Blog

    Randi Sherman
    4 Jul 2014 | 10:00 am
    Did you know that 77% of all adults research online before shopping for a local product or service (according to the Kelsey Group)? Did you know that 36% of US adults think more positively about companies that blog? (According to Universal McCann Wave3 research). So really why does a small business, say the quaint gift shop in Downtown Fairfield, CA or the fence builder in Anytown USA really need a blog? Does it really make sense? Well, I’m going to give you 5 good reasons why every small business needs a blog. 1. Blogging helps you get found. The fact is, blogging helps with SEO…
  • Five Tips for Improving Your Brand on Social Media

    Randi Sherman
    20 Jun 2014 | 10:00 am
    1. Powerful colors make a powerful statement When you look around at the brands you love best, one of the things that no doubt stands out is eye-popping colors and stunning iconic designs. There’s no coincidence that some of the most popular brands have some of the most recognizable logos, their design and color scheme standing out to make a powerful statement. Colors have been shown to evoke strong emotions, each of them triggering some association deep in our subconscious that brings out feelings of security, friendliness, peace, even trust. When you’re developing a color scheme…
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    TheeDesign Studio

  • New Google Webmaster Guidelines Change Targets Guest Blogging

    Eric Warncke
    18 Aug 2014 | 4:00 am
    Earlier this week Google released an update to their Webmaster Guidelines mentioning that low-quality guest blogging can result in a website being penalized or de-indexed from Google’s search engine. Guest blogging, defined as “Accepting posts from other bloggers to publish for free on your blog, or writing posts for other bloggers to publish on their blogs for free.” [source], has been a thorn in Google’s side for many years as the quality of guest blog posts has deteriorated to the point that Google has updated their algorithms and Webmaster Guidelines recently to…
  • TheeTeam Takes on the ALS Ice Bucket Challenge

    Richard Horvath
    15 Aug 2014 | 5:00 am
    TheeDesign Studio was recently challenged by one of our own to participate in the ALS Ice Bucket Challenge. Our team assembled yesterday afternoon to take on the challenge and support the ALS Association. TheeDesign Studio ALS Ice Bucket Challenge The ALS Ice Bucket Challenge The ALS Ice Bucket Challenge has flooded the United States, with people all over the country participating, including celebrities like Justin Timberlake, Martha Stewart, and President Obama. The ALS Ice Bucket Challenge entails participants dousing themselves with a bucket of ice-cold water, and then challenging three…
  • The E-Commerce Iceburg: Hosted (SaaS) vs. Custom Solutions

    Steve Welch
    13 Aug 2014 | 4:00 am
    Whether you are a start-up company or an established retailer, developing a successful e-commerce business is not easy or inexpensive. There are many considerations that must be measured before deciding on a platform that best fits for your business requirements. Development costs, operational costs, maintenance costs and ongoing marketing costs must all be part of developing a realistic budget. Like any other type of business, it takes money to make money. Over the years, we’ve worked with a wide range of companies, varying from small to large, to plan and execute e-commerce websites.
  • How to Build an Email Marketing List

    Eric Warncke
    11 Aug 2014 | 4:00 am
    For most businesses having a weekly or monthly newsletter is essential to their marketing and sales strategies. Sending emails directly to your customers or prospects has many benefits over social media marketing and other forms of traditional marketing. According to a recent study by McKinsey, “Email marketing is nearly 40 times better than Facebook and Twitter at acquiring customers.” While the reasons for this are numerous, it boils down to this: with email marketing, customers and prospects are guaranteed to see your message, and are far more likely to read the message and respond to…
  • What Can Marketing Automation Do For You?

    Patrick Stox
    6 Aug 2014 | 4:00 am
    As marketers, we have access to a lot of information about website visitors and have the ability to get even more information about their behavior. The question is what do we do with all that data? The ultimate goal of marketing automation is to use that data to target the right user with the right message at the right time. We use marketing automation to nurture prospects in a long-term strategy, not just to race to a sale. With event tracking, custom segments, funnels, filters of traffic sources, demographics, and more, we can attribute ROI to specific user segments or marketing channels.
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    ME Marketing Services, LLC

  • Ask Mandy Q&A – Should I Advertise on Facebook?

    Mandy Edwards
    19 Aug 2014 | 1:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here. Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here   Lately there has been a lot of chatter online about Facebook advertising: Chatter about it not being worth it. All you get are fake likes. It’s just a scam by Facebook to make money. So it only makes sense that the next question I received was - Should I spend money to advertise on Facebook? A video was posted earlier this year, called “Facebook Fraud.” The video…
  • Content Marketing Speaks, But Are People Still Listening?

    Jennifer Hanford
    18 Aug 2014 | 1:00 am
    Jennifer Hanford I don’t know about you, but I love going on road trips. My family of four just returned from 10 days of driving and visiting family and friends who live in other parts of the country. There’s nothing quite like lengthy road trips for spending a lot of time together in close quarters. When you’re spending so many hours together, you have the chance to really talk and listen to your travelling companions – whether you like it or not. You can try your best and tune out the chatter, but it’s not so easy when you’re stuck in a small area together with nothing else…
  • 3 Important Things to Know When Making Business Decisions

    Mandy Edwards
    14 Aug 2014 | 1:00 am
    Mandy Edwards Hit snooze or not hit snooze? Coffee at home or coffee at Starbucks? Work late or take it home? …you get the picture. Choices are placed upon from the moment we wake up until the moment we go to bed at night. The choices we make affect every part of our life – home, work, business, social, etc. I recently heard a great sermon about choices and found it very applicable to business. One bad business choice and you could end up in jail. One good choice and you could be like Warren Buffett. When we make a choice for our business, it will affect more than one person. We…
  • The Power of Hashtags

    Sarah Voiselle
    13 Aug 2014 | 1:00 am
    Sarah Voiselle In our modern society, there is no denying that social media has become part of our lives. Every day numerous posts are shared to increase connectivity and activity on various social media platforms. However, the most influential tool in the social media world is the hashtag. First used by Twitter, the hashtag has taken the world by storm, revolutionizing the way people connect and interact with each other. The popularity of the hashtag accelerated so quickly, that other social media platforms hopped on the bandwagon. Instagram, Vine, Pinterest, Google+, LinkedIn, and even…
  • Ask Mandy Q&A – When Should I Post on Twitter?

    Mandy Edwards
    12 Aug 2014 | 1:00 am
    Mandy Edwards Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here. Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here   I love when I get asked questions about Twitter. It’s my absolute favorite platform and honestly, the one that’s brought me the most clients. However, when it comes to your Twitter strategy, it’s hard to tell what is the best time to post. They do not have a cool feature like Facebook where you can see when your community is online. With this week’s question, I…
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    SocialNicole Social Media Marketing

  • 3 Most Important Things to Know About the New Twitter Profiles

    Jens Pinther
    18 Aug 2014 | 2:25 am
    Whether you’re a Twitter veteran or a Twitter baby bird, there are certain things you need to know to keep up with Twitter’s new profiles. In all my experience working with small businesses and non-profits and their social media strategies, I’ve found I like the new changes Twitter made to its layout and customization options. To optimize your experience with Twitter, it is important to know how to take advantage of the options it now provides. What to Know About Twitter’s New Profile 1. Dimensions Even though the switch to the new profile happened at the beginning…
  • 5 Steps to Creating an Effective Persona for Social Media Marketing

    Nicole Harrison
    13 Aug 2014 | 1:27 pm
    In my last post, I talked about the importance of truly identifying your main target audience and creating a persona of the ideal customer or client whom you want to attract. I know this is so hard to do, but I can confidently tell you from years of working in this field and advising hundreds of businesses that this is a major key to success with social media and online marketing. Once you identify your ideal client or customer and create a persona for him or her, you can focus your social media marketing efforts on meeting this character’s needs, being valuable to them and connecting…
  • Why Small Businesses Often Fail At Social Marketing

    Nicole Harrison
    10 Jul 2014 | 10:49 am
    Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is listening. And the truth is, without strategy, you are probably not being heard. As my loyal readers know, I have one goal on this blog. It is to help small businesses and individuals pave a path towards their passion and purpose to make money, change the world and change their…
  • 5 Tips To Starting a Successful Twitter Account

    Jens Pinther
    8 Jul 2014 | 7:36 am
    So you’ve been a loyal Facebook user for five or six years, updating almost daily. It seems your feed has been slowing down lately, and you’re not sure that you’re reaching as large of an audience as you used to. You really like Facebook, but you’ve been hearing so much about this Twitter thing that you’re thinking about dabbling in it to see what Twitter is really about. Sound familiar? I’m Jens, social media manager with SocialNicole. Although I started working for Nicole some time ago with some very basic knowledge of social media and its importance in…
  • When it comes to content creation, are you on a mission?

    Nicole Harrison
    19 Jun 2014 | 1:33 pm
      Note from Nicole:  I am happy to have my friend and colleague Jeff Achen on the blog today as a guest author. Please enjoy his post about content creation. To learn more about Jeff, please scroll to the bottom of the post for his biography. Guest blog by Jeff Achen As I stood looking in the bathroom mirror at my reflection, I wasn’t satisfied. In middle age I’d acquired a few more wrinkles and a few more pounds than I had intended. It was, of course, a result of poor diet and not enough physical activity. It was time to make a lifestyle change. So, I started eating better and…
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  • Techniques to Improve Internet Customer Conversion Metrics

    Jason Bowden
    17 Aug 2014 | 4:51 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: assets.econsultancy.comTracking down your internet customer conversion metrics is one of the most crucial aspects of your online marketing campaigns. Conversion marketing plays an integral part of any digital marketing campaign and strategies. It helps to boost business productivity with better return of investments. In a very highly competitive online marketing environment, it is essential for marketers to understand how to leverage over their conversion metrics in order to achieve a more…
  • Responsive Website Design for Better and Efficient SEO

    Jason Bowden
    17 Aug 2014 | 4:49 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: searchengineland.comA responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search engine optimization strategy. A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen sizes for major devices like tablets, laptops and desktop viewing.
  • Top Data Intelligence Tools Every Marketer Should Own

    Jason Bowden
    15 Aug 2014 | 9:32 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenBig data has a major impact on business. About 60% of marketing firms have engaged big data technology to improve their digital marketing strategies.. The significance of data management and analytics in upgrading the ability of marketers to improve the delivery of their products and services is tremendous. Data and information come and go very fast and business firms need to become more responsive in data analytics in real time in order to capture every profitable opportunity for their business. Modern data…
  • Leapfrog your Big Data Marketing with Apache Shark

    Jason Bowden
    9 Aug 2014 | 8:24 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: new Apache Shark, also known as Apache Spark, big data solutions have ignited the spark in data analytics. The digital marketing world needs an efficient solution for data management and storage, as well as a meticulous analytic process for better marketing strategies and digital marketing solutions. The Apache Spark provides an open source platform for data management and analytics, and is known to replace the popular Hadoop for big data processing.The…
  • Minority Report: Confronting Privacy Issues In Big Data Gathering

    Jason Bowden
    9 Aug 2014 | 8:22 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenBig data is currently the big thing in the digital age and it has caused a significant issue regarding privacy. With the big data revolution, it is possible to collect massive information using the internet technology. Along the privacy issues are the benefits derived from this innovative solution for internet marketing. Online marketers and small to large businesses are able to find a cost effective way of data gathering, storage and analytics that can help grow their business efficiency better through big…
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    Oracle Social Spotlight

  • So You Want to Be a Social Media Director

    Mike Stiles
    19 Aug 2014 | 6:00 am
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business…
  • Alert: It is No Longer 1982, So Why is CRM Still There?

    Mike Stiles
    15 Aug 2014 | 6:22 am
    Hot off the heels of Oracle’s recent LinkedIn integration announcement and Oracle Marketing Cloud Interact 2014, the Oracle Social Cloud is preparing for another big event, the CRM Evolution conference and exhibition in NYC. The role of social channels in customer engagement continues to grow, and social customer engagement will be a significant theme at the conference. According to Paul Greenberg, CRM Evolution Conference Chair, author, and Managing Principal at The 56 Group, social channels have become so pervasive that there is no longer a clear reason to make a distinction between…
  • 5 Things Brands Should Learn From the Rise of YouTube Celebrities

    Mike Stiles
    12 Aug 2014 | 6:27 am
    TV actors used to worry about reality show stars stealing their thunder and opportunities.  Ah what quaint days those were. Turns out the no-names doing seemingly brainless stuff as YouTube “celebrities” loomed as the larger dinosaur-killing catastrophic threat. We present as evidence a recent survey commissioned by Variety, the traditional film/TV industry’s legendary trade publication. It showed that as far as US teens 13-18 are concerned, the faces they watch on YouTube are more important and influential to them than Sheldon, Leonard & Penny. No, those actors aren’t…
  • Is Google Plus Toast?

    Mike Stiles
    8 Aug 2014 | 6:12 am
    Google Plus is just 3 years old, far to young to have already entered that “awkward” stage. But just like a maturing adolescent, Google Plus seems to be trying to find itself, to figure out what it is, and to find the crowd it wants to run with. Recent events have broadcast strong signals that its dream of being a major social network has begun hitting the wall of reality. Kind of like that moment it dawned on you the band you formed with your slacker friends that practiced in your basement was NOT going to be the next Beatles. When that moment arrives, the next logical step is to figure…
  • Benefits and Risks of Social Media for Financial Communications

    Mike Stiles
    5 Aug 2014 | 6:14 am
    Today (Aug 5), we’ll be doing one of those highly informative, timely webcasts we’re in the habit of doing.  This one is on the SEC’s disclosure guidelines for you brave souls trying to do social for financial services companies. We’re trying to keep you out of trouble. So let’s turn the blog over to one of the presenters, Serena Ehrlich, Director of Social and Evolving Media at Business Wire. In April 2013, the SEC announced that with proper promotion, public companies could utilize social networks to meet material news disclosure. This decision was met with cheers and jeers.
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  • What Happened When My Funded Startup Ran Out of Cash

    James Oliver, Jr.
    19 Aug 2014 | 4:00 am
    The Rise In 2013, I was fortunate enough to start a tech accelerator in WI to bring to life a project for which I’d made tremendous sacrifices. Since September of 2011, I’d put the last of my savings into making WeMontage a reality and also ran up a bunch of debt. But it didn’t matter. I was on my way to challenging consumers to live beyond the limitations of expensive and cluttered picture frames with our large collages on removable wallpaper. And, more importantly, offering users a unique way to display and enjoy their special memories. I finished the accelerator in the…
  • Getting Too Personal on Facebook: Where Context Meets Creepy

    Hessie Jones
    18 Aug 2014 | 3:42 pm
    I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising. I emailed Dan to understand the context of his post.  Here’s how he responded, We really spend a significant amount of time engineering and measuring what causes a brand post to succeed or not, particularly looking at early engagement, subsequent engagement, second level engagement once shared, all…
  • Your SEO Insider: Penguin Update on the Way!

    Brent Carnduff
    17 Aug 2014 | 8:38 am
    Don’t miss: Preparing for a Penguin update More on HTTPS – Google’s new Ranking Factor Local Pay Per Click Advertising? Identifying Quality Directory listings Everything you need to know from the world of Search Engines and SEO for the week of August 10th-16th, 2014. Enjoy! Organic Search Penguin Update Google’s Penguin algorithm update targeted poor and unnatural backlinks, resulting in penalties and decreased search engine rankings for many sites. For sites hit by Penguin, the recovery process includes identifying, and then removing or disavowing the bad links. Once…
  • Can Co-Creation and Relationship Marketing Improve Your Business?

    Matt Crawford
    17 Aug 2014 | 5:00 am
    Your customers want value. So let’ serve it up. One of the best ways to provide value for your customers is to understand and meet their needs. Effective relationship marketing will give you an understanding of their needs. The best way to meet those needs? Business legend Peter Drucker proposes that marketing is to know and understand the customer so well, the product or service fits him and sells itself. Leveraging relationship marketing to develop a valuable co-creation strategy enables businesses to improve areas such as productivity, efficiency, and profitability. It’s all about your…
  • Social Media Mistakes You Should Stop Making Now

    Laurie Thompson
    16 Aug 2014 | 7:03 am
    Over the past few months, I have noticed quite a new group of followers on my social media accounts.  I love being able to check out these new followers and find out what they do, because we all have to admit we like to look at who is following us. Human nature right? As I have been “looky-looing’ through all of my new best friends, I was gently reminded of how many “social media experts” still use some of the biggest faux pas in social media. I thought it might be a good time to go back to school on some basic social media etiquette. In today’s class we will be discussing:…
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    Devumi Blog

  • Twitter Remarketing: Stay on the Mind of your Important Fans

    Matthew Y
    15 Aug 2014 | 5:20 am
    Twitter has announced an exciting new way to promote to relevant users only when you use Promoted tweets, Twitter ads or Twitter lead generation cards. It’s called Twitter Remarketing, and it can help you target the users who are actually interested in your company. I’ll explain how Twitter Remarketing works, how to do it, and do some explaining of the thoughts behind it. What is the point of Twitter Remarketing? Your brand wants to stay on the mind of users as you never know exactly when they might finally go “Ok, I’m ready to buy.”  Twitter has now made it so those businesses who…
  • Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores

    Matthew Y
    12 Aug 2014 | 5:20 am
    I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. I worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans. Then it hit me: I really wanted a donut from Dunkin. This got me thinking about what sort of impact social media advertising really has for a brick and mortar store as you can’t buy donuts online (or you shouldn’t, how will you judge freshness?). I’m going to focus on that aspect of social media and in store sales by…
  • SoundCloud Acquisition Imminent: Get your SoundCloud Account Ready

    Matthew Y
    8 Aug 2014 | 2:18 am
    The past few months have been full of rumors of a Soundcloud acquisition. A deal fell through around 3 months ago where Twitter was considering buy them up for around $2 billion. Twitter backed out of the deal when they became nervous of the fact that the major record labels were not happy with the lack of licenses for most of the music on the service. The difference now is that the three major record labels are buying into SoundCloud. A SoundCloud acquisition by Twitter will only happen if there’s licenses granted by the major record labels. The major labels will only grant licenses if…
  • Why Would I Buy 1000 Twitter Followers?

    Matthew Y
    6 Aug 2014 | 1:59 am
    Everyone is looking to increase their Twitter following, and there are several ways to do so. We’ve covered a number of them here under our Twitter heading at Devumi. But why would someone buy 1000 Twitter followers, or more, when there are natural ways to go about it? I’ll give a more in depth look at the practice of buying Twitter followers so that you can understand the thinking behind it. Why would I buy 1000 Twitter followers? The first point on why people would buy 1000 Twitter followers is because they are a new account. Have you ever saw a Twitter account with no followers? Pretty…
  • Improve YouTube Adsense Revenue Part 2: Your channel and Marketing off YouTube

    Matthew Y
    5 Aug 2014 | 6:36 am
    In part one of our “Improve YouTube Adsense revenue” series, we looked at the videos you’re producing and the ads themselves. Here in part two of our efforts to help you improve the YouTube Adsense revenue that you’re getting, we’ll looks at your YouTube channel, and what sort of marketing you can do off YouTube to drive traffic.   Improve your YouTube channel for more overall views   Having great videos is essential, but you’ll never take off unless your YouTube channel has an overall feeling of connectedness. YouTube users are going to be visiting your channel page to…
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    Social Shmooze

  • Facebook Messenger App: Is The Backlash Fair?

    Social Shmooze
    19 Aug 2014 | 5:15 pm
    Now, it goes without saying that Facebook is one of the more controversial social networks, but their recent effort to force people to install their standalone Messenger app has angered users more than ever before.  The social media giants announced the split from their main Facebook app back in April, but the actual change only came into place earlier this month. - Read article: - Social Shmooze
  • Use Social Media and Content Strategy for Better SEO

    Social Shmooze
    19 Aug 2014 | 3:09 pm
    There is an element of social media that affects SEO (Search Engine Optimization). Nobody knows to what degree social media can affect your SEO. Even the engineers are not sure because they are not able to measure the effect of every single update that takes place every year (there are between 30 and 60 per year that are published). Here are some social media and content strategy tips that will help you improve your SEO. - Read article: - Social Shmooze
  • Employers: Employ In-House Or Hire A Digital Agency?

    Social Shmooze
    19 Aug 2014 | 1:01 pm
    If you’re looking for someone who has a super niche set of skills and you’re based in the middle of nowhere, there’s a chance you could struggle to find the perfect candidate – particularly if you want them to work in your office full-time. In a situation like this, a specialist digital agency which has national coverage might be worth considering. Alternatively, if you’re looking for a candidate who has more common skills and experience, it’s still worth considering hiring in-house. - Read article: - Social Shmooze
  • Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

    Social Shmooze
    18 Aug 2014 | 5:10 pm
    The landscape of paid advertisements on social media has changed significantly in the past few years. The traditional intrusive ad is a thing of the past, as major players like Twitter and Facebook now offer ads that fit in naturally with other posts on their site. How do they do it? By giving you the power to promote your own valuable content. - Read article: - Social Shmooze
  • The Content Solution: How To Bring In More Qualified Traffic To Your…

    Social Shmooze
    18 Aug 2014 | 4:33 pm
    Typically, every CEO and marketing manager dreams of copious amounts of buying traffic pouring into their website.  Everyone wants their Google analytics traffic report to always show an increase, and, most of all, they want to see that traffic turn into customers, clients, sales, and revenue. - Read article: - Social Shmooze
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  • Master social media marketing for startups in under 4 hours

    Roy Povarchik
    18 Aug 2014 | 12:24 am
    Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated to the subject can sometimes seem overwhelming, but I promise you, the subject is in fact possible to master.   Instead of writing a 1,500-1,800 word blog post trying to explain the “how to”s of social media I gathered 10 infographics with all the information you need to become an expert on social media.   Social Media in 2014 To really know your way around social media…
  • 3 Secret Content Distribution Techniques Only The Pros Know (part 1)

    Roy Povarchik
    12 Aug 2014 | 12:39 am
    Creating engaging content is a two part job. First, you have to make sure you’re creating the right kind of Great distribution is the key to great engagement content for your target audience, second, you have to make sure it reaches your target audience so they can engage with it.   The distribution part of content marketing is just as important as the creating part when it comes to building your audience. If you’ve ever created a piece of content, worked on it for hours (if not days) just to publish it into the saddening sounds of crickets you know how important it is. Great content…
  • The 3 hacks that got SpringSled 138,790 users in less than 40 days

    Roy Povarchik
    30 Jul 2014 | 12:35 am
    About two weeks ago I saw a friend’s post on Facebook promoting a new management tool SpringSled logo called “SpringSled”. He posted a link saying – “Honestly I don’t know what this product is, but if you sign up using this link, I will get it for free for 12 months”. He even wrote a blog post about it.  I was intrigued.   If you’ve been following my blog, you already know that i’m a sucker for productivity tools and workflows (I’m actually working on a 12 minute video to help content marketers set up their own content echo-system). So the hook was in. I clicked…
  • 7 Metrics Every Ecommerce Marketer Should Follow To Achieve Growth

    Roy Povarchik
    21 Jul 2014 | 12:20 am
    Every company that seeks growth should always track down a number of key metrics that indicate the true state of the company. I believe that when you start researching for that right set of metrics to follow you have to go through several filters: The type of startup (Ecommerce, SaaS etc.) The state of your startup (Pre product/market fit, growth and so forth) The specific needs for your startup. There isn’t one paticular set of metrics that fits everything, but there are a few that are core to each industry which you need to be familiar with. With inspiration from the Lean analytics book…
  • Are You Missing Out On These 3 Powerful Offline Referral Opportunities ?

    Roy Povarchik
    16 Jul 2014 | 12:11 am
    The “word to mouth” method is probably one of the oldest and most desirable marketing forms that Referral, Referral, Referral startups are aspiring to achieve. Having someone refer your product to a friend or colleague is the most valid test to know that your product is good and people love it. For new users, the “word to mouth” method is the best way to learn about new products. Getting recommendations from people they trust makes it easier for them to discover great products they know will work for them. Today I want to talk about 3 underused referral hacks targeted…
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    eCommerce Innovators » Buzz Words

  • How to Connect Your Google+ Business Page to Google Maps

    Gordon Sutker
    5 Aug 2014 | 1:18 am
    Why Your Business Has 2 Google+ Pages & How to Merge Your Maps & Reviews With Your Google+ PageGoogle+ for business has so far been easy and straightforward.You create a Brand Page for your business, join communities, interact with your communities/experts in your field and share great content.So where are your Maps location and reviews? Do they fail to appear on your Google+ Brand Page? Probably. Your Maps location and reviews are on a separate Google+ page for your Verified Local Business and no one told you. Many people are left confused, bewildered and sad. (I know I was)FEAR NOT,…
  • Marketing to Millennials Requires Authentic Interaction

    Jeremy Davis
    12 Jun 2014 | 3:13 am
    Here’s an interesting fact: Millennials (a group which consists of people born roughly between 1980 & 2001) are the largest target market in existence. They are bigger than the Baby Boomers, Generation X, and any other generation that you can think of.So, the Earth is crawling with these people, and marketers (as they are known to do) have taken note.But marketing to millennials (a generation which, by the way, will be worth $200 billion by 2017) is no simple task, and offers up new and interesting challenges which have changed the way that brands go about communicating with their…
  • Incorporating Co-Citation Strategies for Local SEO

    Fran Jakubowicz
    15 May 2014 | 4:07 am
    What is SEO Co-Citation?Co-citation is similar to traditional link building in that it refers to the similarities between two web pages.  In the case of co-citation as opposed to link building, the process of co-citation requires that a third-party webpage mentions the first two web pages in a correlation to each other or simply that your site was mentioned in the same breath as an important keyword.  As an example, check out our our previous blog post on the keyword “Obamacare”.Co-citations has become a primary factor that Google uses to determine which order to rank…
  • Ten Reasons You NEED Google Plus for Your Business

    Noam Shapiro
    26 Dec 2013 | 4:57 am
    Internet Marketing and Google PlusAll Hail King Facebook!Facebook is king, right? If you’re anything like me, Facebook is your go-to for social networking. No character limits (thanks a lot, Twitter). No need to be serious (we’re looking at you, LinkedIn). You don’t even need to be a middle-aged woman who likes DIY crafts (we all know who that is). And it’s no surprise; Facebook does have a lot to offer, including a comfortable interface and tons of people on itAnd then there’s Google Plus:  I think I’m not alone in saying that at first, my use of Google Plus was less than…
  • The Future Of SEO

    Barry Buckman
    7 Nov 2013 | 7:27 am
    This is an interactive blog post. Feel free to play along.1) Google pretty much anything. Just make sure it’s a search phrase which is at least 3-4 words long, and that it is a relatively normal query (excluding, for example, “discounted sweaters for my pet fish”, and other such nonsense).Ever since Google’s Hummingbird update, photographers who take stock photos of hummingbirds have been striking it rich!2) Now, open up a new tab and perform that exact same search in Bing.My prediction is this: While the links (known as Title Tags) in the Google results are somewhat scattered,…
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  • 5 Steps to Doing Social Media Listening the Right Way

    19 Aug 2014 | 5:32 pm
      Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if you want to understand what your target audience really […] The post 5 Steps to Doing Social Media Listening the Right Way appeared first on Leadtail.
  • #ContentChat was a Blast! Here’s What Went Down…

    19 Aug 2014 | 5:17 pm
    Thanks so much to Janise Fryatt at @SmarterShft for the invitation to join #ContentChat and talk about our recent collaboration with our friends at PunchTab: How Digital Marketers Engage on Twitter. You can download a copy of the report here […] The post #ContentChat was a Blast! Here’s What Went Down… appeared first on Leadtail.
  • Shift Your Thinking About Content Marketing

    16 Aug 2014 | 5:11 pm
    For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that if they could simply do X, Y and Z, […] The post Shift Your Thinking About Content Marketing appeared first on Leadtail.
  • The Modern Marketer’s Agenda: What Should Be at the Top of Your List?

    8 Aug 2014 | 10:07 pm
    [Editor's note: This is a guest post from Megan Ritter] “Talk to me, Twitter.” Fashionably late with twenty characters, Robert Downey Jr. set Twitter buzzing with millions of new followers, but four months later with only 34 tweets, the honeymoon […] The post The Modern Marketer’s Agenda: What Should Be at the Top of Your List? appeared first on Leadtail.
  • Social Insights Webinar: How Digital Marketers Engage on Social Media

    30 Jul 2014 | 9:50 pm
    We’re excited to team up with our friends at PunchTab to host a truly unique webinar about our jointly produced social insights report on digital marketers. This webinar will review the report findings and dive even deeper into what digital […] The post Social Insights Webinar: How Digital Marketers Engage on Social Media appeared first on Leadtail.
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