Social Media Marketing

  • Most Topular Stories

  • How to Create a Brand Persona on Social Media

    Peg Fitzpatrick
    Peg
    24 Nov 2014 | 6:00 am
      Being a brand on social media can be a challenge because people want to connect with other people, not a logo or brand. So, how does a brand get into the mix in social media in an effective way? They create a persona that fits their brand, helps them communicate their message, and works in social media. I want to share some successful brand stories to help you create a brand persona for your company to use on social media. Dollars and sense Etsy is a brand that has created an engaging, large audience on social media. In theory, who would want to follow a brand that is in itself a…
  • 7 Ways Social Media Supports Small Business

    Peg Fitzpatrick
    Rebekah Radice
    29 Sep 2014 | 5:20 am
    Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It’s no secret that social media can create relationships, establish trust and earn a client for life. However, dominating your niche or market requires a strategic approach. So, how can your small business benefit from social media? Below are seven ways social media can help you spread…
  • 9 Sparkling Ways to Make Your Online Brand Shine

    Peg Fitzpatrick
    Peg
    1 Dec 2014 | 6:00 am
      Wow, is the internet getting crowded! Creating a successful online brand today may seem like a huge challenge because of the noise in the space but look at the bright side, you have people who’ve forged the path for you.  I’m going to share some ways to make your online brand shine. I recently had a conversation on Google+ with someone who was discouraged because he felt there was nothing he could do or say that would help him get noticed. I’ll tell you a secret, this is the same exact thing that I thought when I was getting started! I thought, why should I start a…
  • Social Media for Bloggers

    Fire Brand Social Media
    Cynthia Cavoto
    1 Dec 2014 | 5:22 am
    Social media is a hot topic right now, and another hot topic is blogging. Everybody and their best friend seems to have a blog these days, so there are millions of web pages out there dedicated to everything from social media to food to photography. Picking a topic and sticking to it is the best [...]
  • 5 Things To Do Before You Start a Blog

    Social Media Revolver
    Jessy Troy
    12 Nov 2014 | 5:26 pm
    ... Click the above link to read the full article.
 
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    Online PR Pixie

  • How to Rock the Biggest Blogger Event your Industry Has Ever Seen.

    Jessica
    9 Dec 2014 | 1:45 am
    With nearly 20% of the web being powered by WordPress alone, the importance of blogs in today’s media landscape cannot be overlooked. As a matter of fact, aggregated visits from blogs outperform by far aggregated visits from major... Read More
  • Are you an Introvert or an Extrovert?

    Jessica
    26 Nov 2014 | 3:53 am
    I take part in the UK Blog Awards #bloghour chat (almost) every Tuesday on twitter. Last week I asked a question that had been lingering in my mind for a while, and some very interesting opinions were offered... Read More
  • Escaping the real world and discovering Paperbark Camp

    Jessica
    20 Nov 2014 | 3:58 pm
    We all need time out from our working lives which means escaping the city and switching off to embrace relaxation. This is exactly what I did last weekend and I was fortunate enough to find the perfect place.... Read More
  • How do you become a Huffington Post Blogger?

    Jessica
    9 Nov 2014 | 2:39 am
    Thanks to twitter and it’s marvellous ways, I had the chance to get involved with a twitter chat and e – meet the lovely Pippa from Pippa Says. Pippa blogs about new music for the Huffington Post UK... Read More
  • Sculpture By The Sea 2014

    Jessica
    26 Oct 2014 | 5:42 pm
    ‘Sculpture by the Sea’ is an annual art exhibition that takes place along the beautiful coastal walk from Bondi to Tamarama beach in Sydney. Started in 1997 by David Handley, Sculpture by the Sea has attracted thousands of... Read More
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    Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media

  • The Social Life of Frank & Linh: Thrifty Christmas

    Ken Mueller
    14 Dec 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Thrifty Christmas appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: The End is Near

    Ken Mueller
    7 Dec 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: The End is Near appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: The Dark Side of Black Friday

    Ken Mueller
    30 Nov 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: The Dark Side of Black Friday appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • The Social Life of Frank & Linh: Scandalous!

    Ken Mueller
    23 Nov 2014 | 2:00 am
    Send to Kindle The post The Social Life of Frank & Linh: Scandalous! appeared first on Digital Marketing, Social Media, & SEO - Lancaster, PA — Inkling Media.
  • 4 Essential Elements of Every Blog Post

    Ken Mueller
    18 Nov 2014 | 5:00 am
    Send to KindleA version of this post originally ran in April, 2012.    There are way more than four important elements of a blog post, right? Of course there are. But I’m going to work under the assumption that you are already doing some of those. For instance, I hope it goes without saying that your blog consists of great, compelling content (at least “great and compelling” as far as your target audience is concerned). I’m also going to assume that your posts are well constructed, that you allow comments on your blog posts, and that people can subscribe to your…
 
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    DigiWhirl

  • DigiWhirl Client Case-study: RobinAge

    admin
    7 Dec 2014 | 10:27 am
    A Social Media Strategy + Training Project for a Children’s Newspaper with Pan-India Readership As a newspaper, RobinAge had a great content team in-house. They just needed some training & strategic support to have an ongoing social media presence managed in-house. We sketched a strategy that would be an extension of the newspaper on social media. We made a detailed roadmap which would be a learning tool & constant support for the executive team. We then trained the in-house team and handed over. Has been great to see their social activities and growth. Social Media for…
  • Top Mobile Twitter Apps

    admin
    1 Aug 2014 | 3:33 am
    We got talking with the awesome folks at PriceBaba and they had a lot of suggestions for the right Twitter apps for us active social media users. They were nice enough to jot down an article on the same….. If you are a regular user of Twitter, you probably are unsatisfied with what the official client has to offer. You may be aware that there are a variety of third-party apps that offer a better design and many useful features than the original. The various options can be confusing, so here’s a breakdown of the more popular 3rd party Twitter apps. For iOS Tweetbot — Touted as one of…
  • A look at Aam Aadmi Party’s Meteoric Rise on Social Media

    Ashley Sequiera
    30 Jan 2014 | 10:32 pm
    AAP is a newly formed political party in India founded in 2013. Their meteoric rise in popularity has taken everyone for a surprise including the two major rival parties – Congress and BJP. AAP is very active on social media channels. They have received a lot of support from people using networking sites like Facebook, Twitter and YouTube. Arvind Kejriwal the newly elected chief minister of Delhi is a graduate from IIT Kharagpur. He is leading AAP to make India a corrupt free place to live. This motto of a corruption free India makes an instant connect with the Indian mass. He rose from…
  • The Facebook Page: A Beginners Guide to Facebook – Part 2 #SMSimplified

    priyanka
    28 Nov 2013 | 11:39 am
    This blog post is part of the #SMSimplified series – a basic guide to different social media platforms for beginners! Edgerank It is fairly well known that search engines have their own special algorithms as per which site results are ranked and displayed to the user, but not a lot of people realise that a similar process works in Facebook as well. Your Facebook page updates are not seen by every fan of your page. Each update has a ‘post view’ number that page managers can see displayed below it, this tells you that out of your say, 10,000 fans only 6,032 people have seen it.
  • A Beginners Guide to Facebook – Part 1 #SMSimplified

    Megan Johnson
    9 Nov 2013 | 12:21 pm
    This blog post is part of the #SMSimplified series – a basic guide to different social media platforms for beginners! Facebook is an online social networking service founded in 2004. Facebook’s mission is to ‘give people the power to share and make the world more open and connected’. It does this by allowing its users to create personal profiles to post statuses, send instant messages, upload multimedia, join groups, follow brands, make friends and so on. Stats Total number of monthly active Facebook users : 1,110,000,000 Total number of mobile Facebook users : 680,000,000 Average…
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    leaderswest

  • Over 100K WordPress sites infected with SoakSoak malware

    Jim Dougherty
    16 Dec 2014 | 3:38 am
    You may be surprised to learn that hundreds of thousands of self-hosted Wordpress sites may currently be infected with Russian malware. Here's how to check for it on your site and prevent future attacks.
  • How to create unique blog images (easy and for free)

    Jim Dougherty
    15 Dec 2014 | 2:49 am
    You might be surprised to know that you can make unique blog images with very little more effort than grabbing a free stock photo off of the Internet.
  • From Press conference to Twitter conference

    Ancita Satija
    13 Dec 2014 | 10:06 am
    Clients and PR agencies are exploring social media platforms more aggressively than before, including entire press conferences conducted on Twitter.
  • Take Me as I Am

    Robin Thornton
    11 Dec 2014 | 6:08 pm
    A personal essay about the insecurities that we share, and how empathy and understanding helps to build and sustain trust.
  • How to create a Wikipedia page (if you are a novice)

    Jim Dougherty
    4 Dec 2014 | 3:04 pm
    You may be surprised to find out that creating and editing a Wikipedia page is almost as easy as creating a blog post.
 
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    New Media Rockstars

  • Shake Off 2014: Rock Out With Amelie!

    Rachel Kiley
    17 Dec 2014 | 4:00 pm
    Rock covers of pop songs are a pretty standard fare on YouTube, but with a large quantity comes a number that are low quality. So hearing a pop song with a rock twist that’s totally solid? I’d say it’s music to my ears, but is that too cheesy? Moving on… Amelie, a rock band from Spain, is one of those groups who has managed to genre-shift Taylor Swift‘s “Shake It Off” into their own interpretation for everyone to enjoy. And oddly enough, much like MiCappella’s “Shake It Off” cover, this one also involves a plane. Is there a new…
  • Jason Horton’s ‘People You Meet On Airplanes’ Is Gospel

    Jeff Klima
    17 Dec 2014 | 2:47 pm
    The entire time I was watching Jason Horton’s just released 7 People You Meet On An Airplane, I was thinking, “Christ, I hope he uses the seventh one to make a commentary about himself.” And I’m excited to report the mind meld between Jason’s and my sense of humor continues — oh yeah, I’m a type six, btw (spoiler alert!). The video is terrific because it touches base on so many levels and makes use of the fantastic airplane set they now have at YouTube Space LA. I want to see several more of these videos from him, so make sure you make this vid a success. Other types of…
  • Vessel’s Long Shot Plan To Steal YouTube’s Crown

    Evan DeSimone
    17 Dec 2014 | 1:45 pm
    Like everyone in the online video world we’ve spent months wondering when we might get a peek at former Hulu CEO Jason Killar’s rumored YouTube rival, Vessel. The secretive startup launched in stealth mode last summer and has been the subject of frequent rumors about attempts to poach YouTube’s native talent with exclusive deals and bags of cash. Now Vessel is finally ready to deactivate its cloaking device and give video creators, and the media, a private look inside their plans for video domination. Vessel founder Jason Killar took to the company’s blog today to finally unveil the…
  • Outrage Over Luke Conard’s Annie Collab

    NMR Staff
    17 Dec 2014 | 12:00 pm
    A couple of days ago, a story pitch was sent to us from Fullscreen’s PR representatives cluing us in about all the cover songs Fullscreen-backed YouTube musicians have done in conjunction with Sony to promote the upcoming Annieremake. There are talented YouTubers with some interesting and catchy takes on the tunes, no doubt. But there was one name glaringly absent from the list: Luke Conard. In case you’re unaware, Luke Conard was one of the YouTubers accused of inappropriate sexual behavior back in March 2014. After a couple of apologies that he later deleted, he disappeared…
  • DevinSuperTramp Finds, Films World’s Best Trampolinists

    Jeff Klima
    17 Dec 2014 | 10:15 am
    DevinSuperTramp, who might have derived his name from this super trampoline these guys are using (okay, probably not), is back to finding and filming the world’s best athletes and performers. From jump-roping and yoyoing, he’s now moved on to trampolines. Recruiting “superstars” of the trampoline world, Greg Roe and the Lords of Gravity, Devin has captured the spectacle of mini-flight in stunning 4K resolution. I can’t wait ‘til he decides to cover the World’s Best Online Magazine Writer Working In A Youth Demographic — even with those qualifiers it still won’t be me,…
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    Social Media Online Classes

  • 100+ Social Media Marketing Resources from 2014

    janice
    16 Dec 2014 | 7:23 am
    Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. For the first time ever, we’ve gathered all those resources from this year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing. Enjoy! Social Media Strategy My Social Media Presentations, Templates and Videos First 100 Days of 2013 Challenge: Creating a Social Media Action Plan Marketing Infographics on Facebook, Twitter, Pinterest, Social…
  • Weekly Top 5 for Dec 15, 2014

    janice
    14 Dec 2014 | 11:06 pm
    Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week.. #1. How to Crowdfund Your Business [AUDIO & TRANSCRIPT] If you’ve ever considered crowdfunding for your business, don’t miss my interview with this entrepreneur who reached over 200% of her funding goal in just 7 days . . . . http://bit.ly/1yLPPRu (Includes exclusive members-only lessons) #2. How to Develop a Blog Tour to Get Online Publicity [VIDEO] Watch this clip of last month’s bonus webinar on How to Develop a Blog…
  • How to Develop a Blog Tour [WEBINAR EXCERPT]

    Maria Peagler
    11 Dec 2014 | 9:01 pm
    Here’s a sneak peek at November’s bonus webinar on How to Develop a Blog Tour, which is how I went from unknown to Amazon’s Top 10 for my self-published book. A blog tour is an excellent publicity tactic no matter what your business — it’s definitely not just for authors. Transcript is below the video:   Free Social Media Strategy Class How to laser-focus your social media marketing to grow your business CLICK HERE TO JOIN Get your free Social Media Strategy Class today   Transcript So first of all, what is a Blog Tour? Well, a blog tour is a publicity tour…
  • How to Run a Successful Crowdfunding Campaign – Interview with Ebony Love, LoveBug Studios

    Maria Peagler
    8 Dec 2014 | 9:01 pm
    Have you considered crowdfunding your next project? If so, you definitely want to listen to today’s interview with Ebony Love, founder of LoveBug Studios. She ran a successful crowdfunding compaign that generated over 2X her goal (and she admits she had a few #fails along the way). I was surprised at some of the revelations Ebony shared with me: I thought I understood crowdfunding, but the tactics she used (and those she didn’t) turned traditional advice on its head. Crowdfunding with Ebony Love: Interview Audio You can listen to the full 30-minute interview, or get bite-sized…
  • Weekly Top 5 for Dec 8, 2014

    janice
    8 Dec 2014 | 12:18 am
    Our classes are just the start of the learning you get here at Socialmediaonlineclasses.com.  Here are the additional resources available this week.. #1. The Ultimate Guide to Productivity Tools for Small Business Discover the productivity tools I use on a DAILY basis here . . . . http://bit.ly/1pN04Dk #2. NEW in Swipe File: How a Brand Differentiates Themselves on Twitter Differentiating your brand from every other is a challenge even for seasoned marketers, but this small business does it brilliantly on Twitter, and you get to see HOW in the Swipe File . . . http://bit.ly/1yaYrlN #3. How…
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    Fire Brand Social Media

  • How Can Social Media Help You Achieve Your Goals?

    Cynthia Cavoto
    16 Dec 2014 | 3:31 pm
    In the age of the Internet, anyone can have a blog. What everyone can have is a vision. People tend to blog about things they know about of have a profound interest in. People create blogs in order to share and send information, with the intention of also receiving information in return. With the Internet, [...]
  • How to Use Pinterest Effectively

    Cynthia Cavoto
    8 Dec 2014 | 10:40 am
    The Internet is a very visual place, which makes a social media website like Pinterest and very important tool. The image sharing website allows you to share content and whole websites by simply posting one image from the page. Pinterest is also an effective search engine tool, since each pin can be submitted for indexing [...]
  • Social Media for Bloggers

    Cynthia Cavoto
    1 Dec 2014 | 5:22 am
    Social media is a hot topic right now, and another hot topic is blogging. Everybody and their best friend seems to have a blog these days, so there are millions of web pages out there dedicated to everything from social media to food to photography. Picking a topic and sticking to it is the best [...]
  • How to Manage Your Brand’s Reputation & Customer Service in the Age of Twitter

    Cynthia Cavoto
    26 Nov 2014 | 2:36 am
    You might think that setting up a Twitter account would be sufficient in today’s hectic online marketplace, but you would be sadly mistaken. In order to utilize today’s internet technology, you must manage your online reputation and understand how quickly your brand image can be destroyed on sites like Twitter. This recent story is a [...]
  • Google Has Tools to Improve Your SEO

    Cynthia Cavoto
    24 Nov 2014 | 5:14 am
    Submitting content to a search engine to increase the exposure of your content is a given for search engine optimization. The algorithm created by the search engine then scans the content and determines its newsworthiness or importance, and decides how it will be ranked in a search. Several factors including keywords and links are the [...]
 
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    Jackson Marketing Services

  • Happy Holidays!

    Stacy Jackson
    8 Dec 2014 | 6:01 pm
    Dear Clients, Friends, and Visitors, We hope you have a very wonderful holiday season and a happy new year! Enjoy our little snowman doing his year-end happy dance. We hope it brings you a little smile as you count down the days until 2015. Best Wishes, Jackson Marketing Services The post Happy Holidays! appeared first on Jackson Marketing Services.
  • Free & Low-Cost Tools for Entrepreneurs

    Stacy Jackson
    18 Nov 2014 | 4:01 pm
    In honor of Global Entrepreneurs Week, here is a list of 30 free and low-cost tools and solutions for entrepreneurs and small business owners. Source: rabidofficemonkey.com Are you celebrating Global Entrepreneurship Week? Even if you aren’t this is still a list worth looking into! Check out these free and low-cost tools for entrepreneurs. The post Free & Low-Cost Tools for Entrepreneurs appeared first on Jackson Marketing Services.
  • 10 Low-Cost Ways for Entrepreneurs to Drive Website Traffic

    Stacy Jackson
    18 Nov 2014 | 5:30 am
    It’s Global Entrepreneurship Week! To celebrate, we are highlighting 10 low-cost ways for entrepreneurs to drive website traffic. 1. Social Media Everybody knows about social media marketing. It can be a low-cost way to drive website traffic if you have the right approach. With the wrong approach, you will just waste time and money. Here are three things you need to make the most of social media: Research — know where your customers and target customers are participating in social media. Facebook may not be right if you offer B2B services, but LinkedIn probably is. Don’t…
  • Entrepreneurs’ Playlist for Global Entrepreneurship Week

    Stacy Jackson
    17 Nov 2014 | 7:30 am
    It’s Global Entrepreneurship Week! Are you ready to get pumped up and rock your business? No??? Well check out our list of 22 rockin’ and working’ songs for Global Entrepreneurship Week Playlist! (scroll list to see all songs) The post Entrepreneurs’ Playlist for Global Entrepreneurship Week appeared first on Jackson Marketing Services.
  • Facebook Puts Ban on “Like-Gating”

    Stacy Jackson
    10 Nov 2014 | 7:31 am
    With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways. Source: www.clickz.com Has “like-gating” been a tactic for your business to gain new fans on Facebook? Time to change strategies! Facebook has banned the practice of requiring a “like” to access premium content or as an entry into a contest. Regarding your Facebook engagement, it’s time to: work on creating great content that your audience wants to engage with and share. consider…
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    Nischala’s Space, Thoughts, Expressions…

  • The Art and Science of Content Marketing

    Nischala
    7 Dec 2014 | 12:00 pm
    Courtesy of: The SeenFiled under: Branding, Marketing Tagged: Content, Marketing
  • Content Marketing Landscape | A comprehensive view

    Nischala
    1 Dec 2014 | 1:30 am
    Courtesy of: B2B InfographicsFiled under: Blogging, Social Media Tagged: content marketing landscape
  • The Sheroes Delhi Summit 2014 | LITE (Lessons, Insights, Trivia and Experiences) from one day!

    Nischala
    26 Nov 2014 | 5:02 pm
    In early Nov-2014, I was invited to be part of the Sheroes Delhi Summit 2014. It was indeed a pleasure and honor to be part of an event on a topic close to my heart “Indian women at work”. The venue was full of vibrant, positive “feminine” energy – Because majority of the attendees were women! In this post, I’m sharing the LITE (Lessons, Insights, Trivia and Experiences) from one day. For those who don’t know, Sheroes is a career destination for women professionals, committed to career success and individual work-life fit. For women SHEROES is a gateway to the finest…
  • B2B Content Marketing Trends for 2015

    Nischala
    24 Nov 2014 | 1:30 am
    2014 is almost coming to an end and it is that time for all marketers to look out and observe what all the ‘gurus’ / ‘pandits’ / experts are saying about whats in store for next year. As a marketing professional who is responsible for Thought Leadership content – the topic of ‘content marketing’ is very close to my heart, and ‘core to my professional responsibilities’. So when I came across an interesting infographic on 2015 Content Marketing trends, I could not resist sharing on my blog. So here goes: Filed under: Blogging Tagged: 2015.
  • The 14 cherished lessons from 14 years of corporate work experience

    Nischala
    19 Nov 2014 | 10:33 am
    In 2014, I completed 14 years of professional work experience. Looking back, I can say that I’ve come a long way from where I started. 14 years is indeed a long time in life..! Sometimes I wonder about how far I’ve come Sometimes I ponder about what I really achieved Many times I wonder and ponder on where that time really went! In all these years, the good thing is that the penchant for ‘new and diverse experiences’ has fueled my career taking me across the world through unique, exciting and enriching destinations, cultures, places, people, work assignments, challenges,…
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    Facebook Marketing Made Easy

  • REVEALED: Facebook Ads Are The ONLY Way To Successfully Market On Facebook – And Here’s Why!

    Florentina
    3 Dec 2014 | 4:13 am
    You’ve doubtless heard of that little-known social media site, Facebook. In fact, you’re probably one of the incredible 1.23 billion members (and growing…) of the site! There’s no doubting that Facebook is a great way to stay in touch with friends – but are you using it successfully to expand your own business? Chances are, you’ve tried, but it turns out that the labyrinthine back-office and myriad of choices have likely flummoxed you. You’re not alone: Facebook’s constant algorithm changing often hurts people just like you. It used to be simple.
  • Tired of wasting time and no results? Four juicy steps to follow and create your own Social Media Strategy Template!

    Florentina
    17 Mar 2014 | 12:29 pm
    Here is the deal! You dedicate such a big amount of time – maybe even more than 30 minutes a day – and…. no results!!!! It is not funny!!  I know. Maybe sometimes you wonder what’s the whole fuss around social media miracle anyway. It doesn’t get results anyway. But here is the thing. You need to become a PRO!! Pro means having a social media strategy template – it’s a MUST!!! To make sure you have one that’s right for your business, go here and read more. It’s so easy to get sucked in all the social content if you don’t have a plan. I’m not…
  • Why You’ll Never Get More Leads From Your Website If You Don’t Know These Three Tips

    Florentina
    10 Mar 2014 | 12:40 pm
    How can you make money if you don’t have any customers? You can’t. It’s impossible! Everybody talks a lot about lead conversion and for good reason. Turning your audience into paying customers is what’s going to put food on the table for you and your family. But there’s a step before that stage. That’s what this post is all about. And I’m being completely serious here when I say that you WILL NOT get more leads if you don’t pay attention to these 3 points. Ignore them at your own risk! Start at the Beginning When you look at your website, look at it through the eyes of your…
  • Want To do MORE with LESS? Find Out 5 Ways To Market Your Small Business Without Breaking That Bank

    Florentina
    3 Mar 2014 | 7:59 am
    Having a solid online marketing strategy does not have to mean that you need to spend a fortune. I often hear people hesitate when it comes to building an one for their businesses because they think it is too costly. This could not be more false! YOU can have a strong online presence even if you are not Steve Jobs or Coca Cola. Do you want to know how? Then keep reading… Today I am going to share with you my top 5 favourite tips for a balanced online marketing strategy. If you implement at least ONE of these 5 elements, I am sure your company’s online presence will see an IMPROVEMENT…
  • Facebook Ad Disapproved? It’s Time To Find Out Why

    Florentina
    24 Feb 2014 | 6:57 am
    Have you spent hours on your Facebook ad, only to have it rejected? Does it make you feel as though you’d like to run into a wall? Well don’t worry! There are reasons that Facebook ads are rejected and I’m going to tell you about them in this article. So then you can stop looking at that wall and find out how to get your ad accepted. First of all… The 20% Rule Last year, Facebook updated a rule for news feed ads and sponsored posts. As with most things that are changed on the internet, it had marketers in uproar. Welcome (or not as the case was) the 20% rule. The 20% rule says that in…
 
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    Peg Fitzpatrick

  • 9 Sparkling Ways to Make Your Online Brand Shine

    Peg
    1 Dec 2014 | 6:00 am
      Wow, is the internet getting crowded! Creating a successful online brand today may seem like a huge challenge because of the noise in the space but look at the bright side, you have people who’ve forged the path for you.  I’m going to share some ways to make your online brand shine. I recently had a conversation on Google+ with someone who was discouraged because he felt there was nothing he could do or say that would help him get noticed. I’ll tell you a secret, this is the same exact thing that I thought when I was getting started! I thought, why should I start a…
  • How to Create a Brand Persona on Social Media

    Peg
    24 Nov 2014 | 6:00 am
      Being a brand on social media can be a challenge because people want to connect with other people, not a logo or brand. So, how does a brand get into the mix in social media in an effective way? They create a persona that fits their brand, helps them communicate their message, and works in social media. I want to share some successful brand stories to help you create a brand persona for your company to use on social media. Dollars and sense Etsy is a brand that has created an engaging, large audience on social media. In theory, who would want to follow a brand that is in itself a…
  • Simple Steps to Market on Pinterest for Profit

    Peg
    3 Nov 2014 | 4:00 am
    Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer! This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic. Why are people on Pinterest? People are spending more time on Pinterest than Facebook today and that time is spent browsing through pins and Pinterest boards for inspiration. Pinners look for ideas and bookmark these ideas by liking or repinning pins…
  • 10 Steps to an Achievable Instagram Strategy

    Peg
    27 Oct 2014 | 5:15 am
    Are you still under the impression that Instagram is just for selfies and food photos? While those do exist, savvy people are killing it on Instagram by connecting on this fun and fast social network. It’s time for you to create an achievable strategy for your Instagram account. Without a strategy, you’re just posting selfies and food pics, right?   Here are the main reasons you should create an Instagram strategy: Build brand awareness. Letting people into your private world or seeing behind the scenes at your hot startup builds trust. Stop selling. Social media isn’t about…
  • 7 Ways Social Media Supports Small Business

    Rebekah Radice
    29 Sep 2014 | 5:20 am
    Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It’s no secret that social media can create relationships, establish trust and earn a client for life. However, dominating your niche or market requires a strategic approach. So, how can your small business benefit from social media? Below are seven ways social media can help you spread…
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    Digital Marketing Solutions

  • The 5 Keys of Holiday Social Media Success

    Samantha Collier
    16 Dec 2014 | 7:01 am
    Do you have customers who’ve liked your small business on Facebook? Followed you on Twitter? Pinned you on Pinterest? Are clients and prospects connected to you on LinkedIn? If the answer is yes, the holidays are the perfect time for you to post, tweet, pin and connect your way to business success. When it comes to holiday marketing, social media is the small-business powerhouse. If you’ve been working on your social media activities, you have a built-in following to leverage throughout this all-important holiday season. Even if you’ve been slow to get on the social media…
  • 5 Signs You Should Take A Break From Social Media

    Ron VanPeursem
    11 Dec 2014 | 8:27 pm
    In a tech-obsessed society where 500 million tweets are sent per day and 1.28 billion people use Facebook on a regular basis, how can you tell when your own love of “checking in” has gone too far?   Here are some of the most common signs that you should to sign off for a bit: You make elaborate desserts and projects just to Instagram them. Did you spend extra time making your salad look picture-perfect or recreate a DIY off Pinterest just to appear crafty? If you’re guilty of situations like these, you may be ready for a break.   You can’t rake the leaves or paint your…
  • Tips to Network Like a Pro and Grow Your Small Business

    Samantha Collier
    28 Nov 2014 | 12:12 am
    People want to buy products and services from businesses run by people they like, know and trust.  This means that as a small business owner, your personal network becomes your net worth in business. Building a great word-of-mouth attitude about your business; and growing sales and encouraging customers to come back takes work.  Growing your business with repeat customers will ensure it’ll be around for the long haul.If you’re not paying attention to building and maintaining your network, your sales will dry up, leaving you scrambling to find new customers. How do you create a…
  • Facebook will be mostly video in 5 years, Zuckerberg says

    Samantha Collier
    18 Nov 2014 | 9:33 pm
    If you think your Facebook feed has a lot of video now, you’re going to cry when you learn what Facebook is up too. “In five years, most of [Facebook] will be video,” CEO, Mark Zuckerberg, said Thursday during the company’s first community town hall, in which he took questions from the public on a range of topics. He was responding to a question about whether the growing number of photos uploaded to Facebook is putting a drag on its infrastructure. But Facebook’s data centers have it covered, he said. The real challenge is improving the infrastructure to allow for more rich media…
  • Social Media Kindness Helps Find Lost Grandmother

    Samantha Collier
    18 Nov 2014 | 9:21 pm
    Rosa Levy, 88, had been making the trip from Argentina to Boston to visit her family for over 20 years. It wasn’t until this year’s visit that something went wrong. According to members of Rosa’s family, “She was going back to her home in Argentina and from Boston, was supposed to connect from New York,” said Leila Wons, 31, Levy’s granddaughter. “She was supposed to get to the flight to Argentina at 10 p.m. and it was delayed to 8 a.m. the next morning.” Being that Levy could not speak English, Wons and her parents began panicking when they were unable to locate Levy.
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    Time2Mrkt

  • Social Media and Recruiting

    DeeReinhardt
    15 Dec 2014 | 4:47 pm
    Do you use social media for your recruiting and hiring efforts? I recently helped Illinois workNet create a series of recordings and a webinar focusing on recruiting practices using social media.  Check out all of the resources on the Social … Continue reading → The post Social Media and Recruiting appeared first on Time2Mrkt.
  • Reputation Management and Social Media

    DeeReinhardt
    25 Nov 2014 | 2:24 pm
    When it comes to Reputation Management, how can you use social media? In my last article we talked about customer service and reputation. Now I want to talk about how you manage that reputation through social media. When you post … Continue reading → The post Reputation Management and Social Media appeared first on Time2Mrkt.
  • Customer Service and Reputation

    DeeReinhardt
    19 Nov 2014 | 11:27 am
    Manage your Customer Service and Reputation all at once! Once upon a time, I worked for Spencer Gifts. Part of the training package for new employees was a cartoon video that talked about customer service. The video talked about how … Continue reading → The post Customer Service and Reputation appeared first on Time2Mrkt.
  • What is the best social media for your business?

    DeeReinhardt
    5 Nov 2014 | 1:28 pm
    Do you know what the best social media tools are for your business? At a networking event recently, I had my 60 second commercial to give. I asked two questions – What is the best social media tools for your business? If … Continue reading → The post What is the best social media for your business? appeared first on Time2Mrkt.
  • Social Media and Job Search

    DeeReinhardt
    21 Oct 2014 | 1:29 pm
    A few tips for Social Media and Job Search I have been writing some help-guides for using social media and job search for Illinois workNet. I won’t steal their thunder, but I want to point out a few key items … Continue reading → The post Social Media and Job Search appeared first on Time2Mrkt.
 
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    Savvy Social Media Style™ Blog

  • Day 17 – Show Up For Yourself

    Tamyka Washington
    17 Dec 2014 | 8:47 am
    31 Days of Dynamic December   “All that you have envisioned for yourself will manifest when you consistently show up for yourself.” Why do so many entrepreneurs struggle with making consistent money in their business? It’s been my observation that one of the reasons is, they fail to show up for themselves. To many of us get into a lazy mindset, and it’s not always our fault. All of the fluff and false advertising on social media promising overnight riches for doing next to nothing, has caused most to believe they can get something for nothing. Entrepreneurship…
  • 30 Days to a Brand New You

    Tamyka Washington
    16 Dec 2014 | 4:30 pm
    When you hear 30 days to a brand new you, what is the first thing that comes to mind? Spiritual growth? Personal development? Healthy living? I know as the new year approaches, most people are reflecting over their lives and thinking of ways to improve or change to become a better individual moving forward. Though I prefer to make solid decisions to change as opposed to setting a new year resolution, (which barely anyone  ever remains committed to), one that I will not compromise on, is my health. As I get older, I appreciate life more and more. Watching my children grow up, spending time…
  • Day 16 – Taking Inspired Action

    Tamyka Washington
    16 Dec 2014 | 7:00 am
    31 Days of Dynamic December    “The more your passion, vision, and purpose are in alignment, the easier it is to move with inspired action.” I have a little confession to make… If I don’t feel inspired to do something in my business, I don’t. I know that may be a surprise to some people since most entrepreneurs stay in “hustle” mode. Don’t get me wrong, I work hard at what I do…but, earlier this year I decided to make a shift in how I do things. I’m driven by passion. If you are anything like me, you understand what that feels…
  • Day 15 – Nurture Your Success

    Tamyka Washington
    15 Dec 2014 | 7:00 am
    31 Days of Dynamic December    “If you want your business to grow, be dedicated to nurturing your success.” There is not one entrepreneur who sets out to fail. We have a dream, we catch a glimpse of a bigger vision and it’s game on. Like many of us know, entrepreneurship is hard…no fluff, no lie. It’s not for everyone, especially those who can’t see anything past the cash. Real entrepreneurs know it’s more than business, it’s our lives. It is who we are, and what we do, is beyond us as an individual. We have a desire to create, grow and…
  • Day 14 – An Attitude of Gratitude Determines Your Altitude

    Tamyka Washington
    14 Dec 2014 | 8:31 am
    31 Days of Dynamic December   “An attitude of gratitude will determine the level of altitude at which you are able to soar.” It sounds cliche but it is truth Your attitude determines your altitude…in life and in business. We all have struggles. We all have challenges. We all face hardships at different times in our lives. Though these life situations, if we let them, can knock us off our game, it is the way we deal with them that impacts our lives. It’s basically a “glass half empty or half full” type of thing. You can address your circumstances in a…
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    Frederic Gonzalo

  • Is Google Losing Its Mojo?

    Frederic Gonzalo
    10 Dec 2014 | 8:58 am
    In a recent post, I shared with you what I thought would be 5 Digital Marketing Trends for 2015. One of these predictions was the foreseeable death of Google+ as a social network, which really isn’t much of a prediction because it never really was a social network to begin with. By that, I mean that social media experts and even Google aficionados would claim that Google+ IS Google, or simply another layer to its complex online ecosystem. That’s all true, and I still believe G+ can play an important role for travel brands working their SEO, as well as for local reviews for hotels…
  • Standing Up For Tourism in Canada, Eh?

    Frederic Gonzalo
    1 Dec 2014 | 6:09 am
    I have written a few times about the unfortunate downfall of Canadian tourism in the past decade. Back in 2002, Canada was #7 on the list of most popular destinations for international travelers. It’s been a continuous decline ever since and we can expect to be out of the top 20 for 2014. This is happening at a moment when tourism is growing worldwide, as there were more than 1 billion international travelers in 2013, a figure expected to raise by 3% yearly and to reach 1.8 billion travelers by 2030! Read: Canada Tourism: The Downward Spiral Continues Tourism means business The travel…
  • Will you book your next hotel on Amazon?

    Frederic Gonzalo
    23 Nov 2014 | 5:21 am
    Believe it or not, consumers should soon be able to reserve their next trip on Amazon with its new Amazon Travel initiative. In an exclusive piece shared on Skift, a specialized travel industry website, we learn that starting next January 1, Amazon will now offer hotel rooms on its hugely popular site, with selected accommodations in the Seattle, Los Angeles and New York areas at first. The few selected hotels will be properties rated four stars or more on TripAdvisor. “Properties would load their room types, availability, pricing information, and photos into an Amazon extranet and…
  • The Multiscreen Evolution of Travel Decisions

    Frederic Gonzalo
    17 Nov 2014 | 6:17 am
    Conducted by comScore and commissioned by Expedia Media Solutions, a study published last week analyzes the importance of desktop, tablets and smartphone devices in online travel content consumption. Titled Travel Decisions in a MultiScreen World, the study provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments. Some very interesting findings that confirm how urgent it is becoming for travel and hospitality stakeholders to embrace mobile! The following are a few key insights I wish to highlight. 156M People Engage…
  • 5 Digital Marketing Trends for 2015

    Frederic Gonzalo
    10 Nov 2014 | 3:38 am
    I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and its fast evolution and adoption rates worldwide, digital marketing is indeed under transformation and the earlier we see and embrace emerging trends, the better off brands will be in seizing the moment and gaining a potential competitive edge. With this preamble in mind, here are the five trends I foresee for 2015 in the…
 
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    Digital Marketing Insights in Asia

  • Eduardo Mapa: The Future Belongs to Those Who Dare to Be First

    Jonha Revesencio
    3 Dec 2014 | 8:26 am
    I’ve caught up with Eduardo Mapa, the Chief Executive Officer, Havas Digital of Havas Media China. He’s the man who started his career as a sales and marketing person and eventually becoming one of the pioneering and most respected advertising professionals in the Philippines and the whole Asia Pacific. Having worked in one of the most challenging industries, here’s some golden nuggets from the interview. Can you tell us a bit about how you started your career? What are some of your best moments in your professional life? CONTINUE READING…
  • Crystal Lee: Aspire to Outdo Yourself

    Jonha Revesencio
    3 Dec 2014 | 7:26 am
    Having identified the things she’s passionate about early on, Crystal Lee shares the importance of doing what you love and loving what you do. Her positive mindset and can-do attitude has allowed her to work with multinational brands and companies such as Estée Lauder, Yahoo! and now as the country manager for Viber – Philippines.   CONTINUE READING…
  • Selene Chin: Ground Yourself With the Right Skills

    Jonha Revesencio
    2 Dec 2014 | 7:27 am
    One of the main things that hiring managers would ask candidates during a job interview is whether the applicants consider themselves team players or leaders. Selene Chin, Managing Director of Dog Digital Asia, recommends that those of you who are just starting your career to ground yourself with the right skills, avoid having a fixed mindset as an individual and as a team player, and focus on giving your best, as you represent the work of your whole team. She also shares how having an open mind and focusing on giving her best has allowed her to adapt to the ever-changing world of marketing,…
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    Top Tier Media

  • Social Media: Defining Goals and (Realistic) Expectations

    Shannon Smyth
    24 Nov 2014 | 1:24 pm
    It’s no secret that social media is the driving force behind engagement marketing for many different types of brands today. With so many platforms to chose from targeting varying demographics, it makes sense that any business looking to establish their social reputation and expand their reach would do so with an eye towards utilizing social media to their own best advantage. However before diving head-on into the fray, it is critically important for every brand owner to set realistic expectations for their company in terms of what social media can (and cannot) do for them. Though…
  • Social Media Platforms Are Not One Size Fits All

    Shannon Smyth
    6 Nov 2014 | 11:55 am
    Virtually every business and industry that expects to grow and develop in the age of technology must have a viable online presence that includes social media. Which social media platforms are the right fit for your social media strategy to reach your target demographic? These interactive and real-time platforms are extremely efficient methods of communication, but not every social media channel is appropriate for every type of business. Here’s a breakdown of the most popular social media channels: LinkedIn: LinkedIn can be a useful tool for professionals and corporate recruiters to…
  • 5 Ways to Use Social Media for Your Holiday Marketing

    Shannon Smyth
    30 Oct 2014 | 12:38 pm
    If you are looking to create more exposure for your business this holiday season, you will definitely need to be involved with social media. Below are five ways to use social media for your holiday marketing. One – Create a Content Calendar. Using the 80/20 rule, create a content calendar for the next two months that involve knowledgeable tips, offer promotions, feature news and focus on customer service. Assign specific themes to a corresponding day of the week. When deciding which day of the week is best for your promotional content, research your analytics for each platform to see which…
  • Facebook Ends Like-Gating, Now What?

    Shannon Smyth
    8 Oct 2014 | 12:11 pm
    Like-gating, or the act of putting some sort of barrier between a visitor and a Facebook fan page, has been one of the most popular ways of garnering new fans. This type of incentivized fan-collection has been done by way of offering a free download, coupons, exclusive content or as an entry method for a contest or giveaway in exchange for a Like. Starting November 5, Facebook is putting an end to the practice, which has left many brands scrambling to come up with a better way to increase Likes and brand messaging. According to Facebook, Like-gating was interrupting the user experience and…
  • 3 Things to Know About Twitter Analytics

    Shannon Smyth
    9 Sep 2014 | 2:00 am
    With more than 271 million active users each month, Twitter has taken the social media world by storm. It has become a mecca of advertising potential, telling brand stories and customer engagement. However, Twitter has not always provided the tools necessary for brand marketers to accurately test and measure the success of a campaign or follower engagement. The new Twitter Analytics tool is bound to change all that. In order to maximize its benefit, there are a few things you should pay attention to with Twitter Analytics. Tweet Activity The purpose of creating a marketing campaign in Twitter…
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    Gigya's Blog

  • The Evolution of Consumer Identity: 10 Predictions for 2015, Part 2

    Rachel Serpa
    16 Dec 2014 | 12:10 am
    Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list of ten consumer identity-related predictions poised to impact businesses over the course of the next year. Last week, we shared our first 3 predictions for 2015. Now, let’s take a look at the next 2 predictions on our list. Prediction #4:  First-Party…
  • Gigya Recognized as One of Glassdoor’s Best Places to Work in 2015

    Darby Siempelkamp
    15 Dec 2014 | 12:20 pm
    I’m excited to share that Gigya has been honored as one of the Best Places to Work in 2015 with a Glassdoor Employees’ Choice Award in the SMB category! Unlike other awards, there is no self-nomination process or direct company involvement. Instead, companies are evaluated based solely on the input of employees, who elect to provide feedback on their jobs, work environments and companies via Glassdoor’s anonymous online company reviews survey. This award marks a significant accomplishment here at Gigya, as we pride ourselves in making this a great place to work. Our employees…
  • The Evolution of Consumer Identity: 10 Predictions for 2015

    Rachel Serpa
    11 Dec 2014 | 12:50 am
    Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list of ten consumer identity-related predictions poised to impact businesses over the course of the next year. Let’s take a look at the first 3 predictions on our list. Prediction #1: Apple Will Become an Identity Provider While the introduction of Apple Pay…
  • 3 Omni-Channel Trends with Identity at Their Core

    Rachel Serpa
    8 Dec 2014 | 8:32 am
    Face it – it wasn’t all that long ago that you were super excited about your Motorola Razr, the word “tablet” referred to a stone slab and there was nothing “smart” about your TV. Now, with everything from our toothbrushes to our thermostats connected to the Internet, 46% of consumers say they use multiple connected devices to accomplish a single task. The burgeoning omni-channel landscape is changing the way that your customers interact, look for information and make decisions on a daily basis. Businesses looking to stay relevant and top-of-mind must rethink the way they…
  • From Unstructured to Actionable: 3 Ways to Effectively Manage All Data Types

    Reeyaz Hamirani
    3 Dec 2014 | 7:56 am
    “Big Data,” a term that didn’t even exist 25 years ago, is now a phrase we have grown accustomed to hearing on a daily basis. It’s a concept that, when understood and applied appropriately, holds seemingly unlimited revenue potential for businesses. And as worldwide data grows at a rate of 40% per year, Big Data is becoming even bigger (Harvard Business Review). As we digitized our world, we built databases to manage data in a structured manner. There was a time when simple spreadsheets and databases created using Excel and Access were sufficient because data fields such as “Last…
 
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    New Media and Marketing

  • Digital Advertising

    richmeyer
    16 Dec 2014 | 4:19 am
    While traditional media such as television currently maintain a sizable lead in expenditures, forecasts indicate that digital-ad spending is closing the gap, growing from $32 billion in 2011 to $60 billion (80 percent of TV- advertising total) by 2017.1 And mobile-ad spending alone will account for 45 percent of all digital outlays by 2017. Despite the surge in digital spending, the operational infrastructure required to make it work effectively (such as an agile IT architecture, automated processes, integrated business and IT capabilities) is painfully behind—even for those among the top…
  • Brand Authenticity

    richmeyer
    15 Dec 2014 | 8:13 am
    Authenticity in business beats product utility and innovation, across all 12 markets surveyed: Authentic characteristics such as communicating honestly about products and services (91%) and environmental impact and sustainability measures (87%) are more important to global consumers than product utility (61%), brand appeal (60%) and popularity (39%). …Three quarters of global respondents would be extremely angry if a company was found to produce food in an unsanitary way, rising to 91% in Italy and 81% in China. … recognizing not only the challenge of these expectations, but the…
  • The never ending search for social media ROI

    richmeyer
    13 Dec 2014 | 7:26 am
    As more marketing dollars flow into digital marketing brands are measuring the wrong metrics as they apply offline measurements to online media. Results from The CMO Survey point to this disconnect. Social media spending is currently 9.4% of marketing budgets and is expected to increase 128% to 21.4% in the next five years (see Figure 1). However, the 351 marketing leaders responding to an August 2014 survey overwhelmingly report that proof lags spending and only 15% of marketers report their companies can show the impact of social media using quantitative approaches.   Doing so will…
  • Bad marketing journalism/analysts

    richmeyer
    12 Dec 2014 | 6:16 am
    When you read an article, online, about the latest trends in marketing and what you “must” do you need to consider the source.  Analysts, who have no experience, and journalists, who write from company press releases, are not reliable and credible sources of information and you should not be basing marketing decisions based on their recommendations. I understand that the workforce is trending younger, but when someone writes an eBook on new search engine marketing tactics is it too much to ask that the author has experience working in marketing for a consumer brand products?
  • Women: CEO’s of the household

    richmeyer
    11 Dec 2014 | 4:57 am
    The Internet has become a 24-7 activity. More than half of survey respondents say they are connected nearly every waking hour. Is it to kill time endlessly surfing the Web? Hardly.  Women are CEO’s of their family and use smartphones and the Internet to help them manage their families. With more women working than ever before there is a huge need for the ability to manage their families with technology.  Brands that recognize this are going to succeed and brands that continue to serve ads in a variety of channels are going to be ignored. As probably has always been the case, women…
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    Nick Cicero

  • Dark social traffic in the mobile app era

    Nick Cicero
    8 Dec 2014 | 10:45 pm
    Originally posted on Fusion: About two years ago, I wrote a story about a strange phenomenon on the web: in a medium known for its ability to track people—following them around with Zappo’s ads and such—it turns out that websites don’t know where a substantial percentage of their visitors come from. That is to say, when a visitor arrives at Fusion.net, we often don’t know how they got there or what link they followed. In my story, I called this kind of traffic dark social, and the name stuck. Dark social became a rallying cry for people who wanted the old, pre-Facebook web to…
  • Bowl Game Annoucement Tweets

    Nick Cicero
    8 Dec 2014 | 9:01 am
    Originally posted on Social 'n Sport: For all of you that love graphics, I’ve compiled screenshots of the bowl game announcement tweets from each top 25 football team. Most teams opted for graphics, but a few just sent out tweets with copy. As you’ll see, visuals resonate much more than copy alone: Which ones stand out to you? Why? Feel free to share your comments below. As always, thanks for reading! View original
  • So-called “dark social” traffic turns out to be mostly Facebook

    Nick Cicero
    5 Dec 2014 | 10:55 am
    Originally posted on Gigaom: Despite the fact that our ability to track and measure almost every aspect of user traffic has never been stronger, there has been a strange gap in our knowledge for some time — a phenomenon that Alexis Madrigal, then with The Atlantic, referred to a couple of years ago as “dark social.” In a nutshell, it was traffic — in some cases a substantial amount — that couldn’t be identified. According to an update from Madrigal and web-measurement firm Chartbeat, most of that traffic turns out to be coming from Facebook’s mobile apps. In the original piece…
  • 13 Statistics about Hispanic Consumers in 2014 and Three Ways to Connect with them

    Nick Cicero
    2 Dec 2014 | 8:19 am
    At #Expion14 in Raleigh, NC this year, Cynthia Ashworth of Univision discussed how their organization is digging into data to uncover new insights about the rapidly growing hispanic population in the US. After her presentation I started to dig a little deeper into some stats from Univision and other sources about Hispanic consumers in the US myself, here’s what I found: Hispanics now number about 54 million in the U.S., up 50% from 2000 and nearly six times larger than 1970 18% of Americans are of Hispanic Origin, By 2060 that will increase to 1 in 3 Americans Kraft Foods stated that…
  • The Only Marketing Post about the Walking Dead Season Finale Spoiler Fail on Facebook You Need to Read

    Nick Cicero
    30 Nov 2014 | 8:27 pm
    Sorry if this post spoils your viewing experience but I have to talk about it for it to make sense. The Walking Dead Finale aired on AMC Sunday night. They screwed up big time and posted a HUGE spoiler before the West Coast episode even aired. You’re going to read a ton of longer posts about this I’m sure, so I’ll be brief. This sucks…majorly. It sucks for viewers, it sucks for advertisers, it sucks for AMC, it sucks for their social media team. Let’s just go ahead and let out a big sigh now because that’s how we all feel. It sucks so much that I’m…
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    askthetipster.com

  • How To Get What You Want

    Keith Everett
    12 Dec 2014 | 5:44 am
    Before we figure out how to get what you want, we need to figure out exactly what that is. People tend to be very vague when it comes to “what they want”. Often time you will ask someone what they want and they will say something like “I want to be happy” or “I want to be free”. But what does that mean? Being happy or free means different things to different people. So the first thing we need to do is to laser focus on to exactly what it is we really want. Go find some quiet time, where you can be totally undisturbed and write down a list of the things you…
  • Travel Around The World, Blogging and Making Money

    Keith Everett
    21 Nov 2014 | 5:05 am
    Imagine being able to travel around the World. Free as a bird, blogging to pay for all your expenses. How cool would that be. Well, thanks to the Internet, not only is it possible but hundreds, possibly thousands of people are already doing it.                       Some people are doing this full time, making a living plus making enough to finance their world travel too, and just keep on going.. It’s what being a Freedompreneur is all about. A new age is dawning, Entrepreneurs are no longer chained to their desks. As more and more…
  • Break FREE – Do The Things You Know You Should Do – But Don’t

    Keith Everett
    11 Nov 2014 | 10:13 am
    What’s stopping you?. YES, what is stopping you from doing those things that you know you should be doing but actually don’t end up doing. You give them plenty of lip service but when it comes to doing them, you DON’T… I used to do this with a lot of things. The problem is as you get older,things become more urgent. You don’t always have another 20 or 30 years to think about doing something you should have done 20yrs ago.. Life is full of people with regrets.. however, I’m here to tell you, it’s never too late. So why do we put things off in the first…
  • How Telling Stories Can Make You Money

    Keith Everett
    6 Nov 2014 | 9:27 am
    Telling stories, real ones of course, is an excellent way for you to attract people to you. Why would you want to do that?. Sharing you and your stories is a perfect way to get “connected” on many levels. If the person you are sharing the story with has a similar situation in their life, the chances are they are going to now feel really “connected” to you and will want to know even more about you. This is an ideal situation if you want to have a relationship with that person, whether that is a business or personal relationship. Think about it. Instead of just telling…
  • Are You All In With Your Home Business ?

    Keith Everett
    29 Oct 2014 | 10:39 am
    How To Earn Money From Home I’m going to bust a couple of Myths here that seem to be going around the Internet. The first is about multiple streams of income and the second is about being “All In” with your business. Multiple Streams of Income Multiple streams of income in my opinion should not be an excuse to not focus on one business. People who are all over the place on the Internet (and there are many) are usually people who are firing darts at anything, hoping that if they diversify enough, something will work. I have personally found that if you are in the Network…
 
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    Social Jumpstart

  • Facebook’s New Keyword Search – What Small Business Owners Need to Know

    Mike Wolpert
    11 Dec 2014 | 4:38 pm
    Sometimes there is unwarranted hype when it comes to changes or updates with Fa­­­cebook. But this time something truly significant is happening with Facebook’s new Keyword Search feature and you will want to know about this. It will make a big impact for small businesses from retailers to service providers and just about every other SMB. It’s a new type of word-of-mouth marketing play and for small business it’s gonna be a game changer. Great news for those in the know and problematic for businesses not paying attention to Social Media Marketing. Telling your story just became…
  • Five Surprising Things You Have in Common with Successful Entrepreneurs

    admin
    1 Dec 2014 | 4:48 pm
    by Guest Contributor: Mandy Wilkins Sure, they might have thought of an unbelievably creative product, dropped out of college, and bargained all of their life savings in order to become today’s most successful, high-profile entrepreneurs. But while you might not be a Mark Zuckerberg or Richard Branson (yet), you have more in common with billionaire entrepreneurs than you think. Here’s a list of five surprising things you share with the rich and famous:   Failure: At 30-years-old, Steve Jobs was a college dropout, a fired techie, and an unsuccessful entrepreneur. But, in a 2005 speech…
  • Future Trends: The Impact of IoT on Small Business

    admin
    20 Nov 2014 | 6:05 am
    by Guest Contributor: Cameron Johnson The Internet of Things (IoT) is finally here, and with it has come major changes to the way people do business—from the way they market products to the way they make repeat sales. The old way of marketing relied on customers to be actively engaged with advertising, but the IoT allows businesses to reach out to customers as they brush their teeth or brew a pot of coffee. Not only does the IoT put advertisements more intimately into the lives of consumers, but it also allows businesses to cross-promote products and make automatic repeat sales. A pacemaker…
  • Facebook Fiddling with Feeds (again): What Small Business Owners Need To Know

    Mike Wolpert
    19 Nov 2014 | 2:06 pm
    Once again Facebook is placing a throttle on businesses and their Facebook Page promotional posts as well as giving users more tools to block branded content. And once again the media and big brands are crying foul albeit not as loud as in the past. This really should not be a surprise and it certainly is no reason to panic or abandon your Facebook presence. It actually provides a great opportunity for small businesses that do things right with both their content and Facebook ads. First, let’s not forget that this has been an ongoing trend for several years. For instance in 2013 Noah…
  • Armed with an Easel – Social Storytelling and Artists

    Meagan Albury
    7 Nov 2014 | 5:53 am
    Living the life you want takes more than just daydreams and wishes; it takes a healthy dose of determination. Jessica Henry, Concept Artist and Illustrator, says “Your determination is what makes something happen…or not.” Jessica’s determination to live life as a working artist has led her to leverage the power of social media to promote her Kickstarter Campaign – “Armed with an Easel”. With this campaign she hopes to fund a painted journey through Europe that she will actively share with her contributors through various social media channels. Her plan is to paint her way across…
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    Rebekah Radice, Social Media Strategy

  • Small Business Tactics for Better Social Media Connections

    Rebekah Radice
    15 Dec 2014 | 4:00 am
    Today, simply creating a Facebook page or Twitter handle for your small business is not enough.While establishing a presence across social media is important, making lasting relationships is the key to long-term success.And as we know, creating meaningful relationships and winning over todays consumer across social media doesn’t happen overnight. It takes a commitment to sharing relevant content in a way that inspires your fans and followers to interact and take action.It also requires consistent conversation. Conversation that allows you to easily stay connected and top of mind. So how…
  • The Art of Becoming a Social Media Superstar

    Rebekah Radice
    8 Dec 2014 | 4:00 am
    Have you ever wondered what it takes to create a significant social media presence?A presence so powerful that it commands attention?If so, then you’ll love my recent interview with Guy Kawasaki and Peg Fitzpatrick. Guy and Peg are the authors of the book, “The Art of Social Media: Power Tips for Power Users” and two of my favorite social media power users.I was fortunate to be the first person to get a sneak peek at their new book a few months ago and thrilled to take part in the kickoff celebration.In this interview, you’ll learn:Why you need to build a powerful…
  • How to Create Differentiation Through Social Media

    Rebekah Radice
    28 Nov 2014 | 8:26 am
    Can people separate you from your competition?When they land on your social media about page or profile, do they know it’s you?In a sea of similarity, standing out online is essential. You must share your skills, talents and WOW factor to be memorable.However, creating differentiation is tough. While success online has many factors, one thing is for sure. To cut through the noise, you must create an unforgettable experience.Below are four ways to set yourself apart and distinguish your business from the competition.Create Differentiation Through Social Media  1. Define Your Special…
  • Millennials and Social Media: The Skills You Need to Succeed

    Rebekah Radice
    22 Nov 2014 | 8:50 am
    Millennials. A generation born into the Internet.Whether it’s time spent on Instagram, Snapchat or Twitter, this tech-savvy group is connected 24/7 .Yet surprisingly, when it comes to using social media in the workplace, millennials are still unprepared.As William Ward, a professor of social media at Syracuse University’s S.I. Newhouse School of Public Communications says,“Just because somebody grows up being a social media native, doesn’t make them an expert in using social media at work, That’s like saying, ‘I grew up with a fax machine, so that makes…
  • 6 Reasons Social Media Isn’t Working for Your Small Business

    Rebekah Radice
    17 Nov 2014 | 6:52 am
    Are you struggling to make social media work for your small business?Still not convinced it’s the right place to be?Although most small businesses believe social media can be an effective marketing tool, very few understand how to master it.This translates into an ineffective strategy that ends up hurting rather than helping business growth.So where are you falling down within your use of social media?Below are six reasons social media isn’t working for small business and solutions to help you build meaningful connections and gain new customers.Why Social Media Isn’t…
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    Rose McGrory Social Media Management

  • What’s up with Instagram?

    Kate Rose
    17 Dec 2014 | 3:40 am
    Instagram recently announced that the App has passed the 300 million user mark,  making it the world’s second largest social media platform, eclipsing Twitter’s 284 million. Although, to keep things in perspective, it’s still dwarfed by Facebook, which has around 1350 million monthly active users*. What is Instagram doing so right? If Twitter is about reading what’s new in the world, Instagram is about seeing it. That greater immediacy, and the “picture is worth a thousand words” principle, is obviously very powerful and attractive to users. It may also…
  • Why IPad giveaways on Facebook are a bad idea

    Kate Rose
    6 Nov 2014 | 7:38 am
    All these people would like an ipad. Does that make them potential customers?   Last week, I was sitting in a traffic jam on one of London’s major roads. To my left is a huge development under way, several high rise blocks being clad in shiny glass and steel. And around the outside of the site hoardings, a bright banner advertising off plan sales of the new apartments, and inviting me to “follow {the developer} on Facebook to win an IPad!”. That developer isn’t alone, by any means; most weeks I notice more than one advert offering a similar “bribe”, in…
  • The ONE thing that you must do on Facebook as a local business

    Kate Rose
    30 Sep 2014 | 2:37 am
    There’s a really helpful research piece recently released by US Agency GO Digital, looking at a number of aspects of increasing sales through Facebook – we’ve put a link in at the bottom of this post and recommend that everyone running a local business (restaurant, shop, hotel etc) take a look through it. But there’s one finding that REALLY stood out for us. The number one thing that potential customers want from you on Facebook, in order to help them decide to buy. It’s not zany, amazing content. It’s not having a huge army of Likers. What’s the most…
  • How to fail majestically at providing customer service on Twitter, courtesy of EasyJet

    Kate Rose
    17 Sep 2014 | 1:00 am
    I just got back from a trip to the South of France, and very lovely it was too, after the first 24 hours. The trip there, though, was pretty much as bad as it gets. Thanks to my friends at Easyjet, with a little help from some bad weather, what should have been a quick 80-minute flight was turned into an almost 12 hour odyssey of discomfort and frustration. At the end of which I helped a number of elderly people unload their cases from a coach, get to their hire cars and find beds for the night, while thinking about how very distressed my own parents would have been in that situation. But by…
  • Our Top 5 marketing and social media blogs

    Kate Rose
    3 Sep 2014 | 12:39 am
    Keeping up with the latest developments in social media is hard work – and even for us, working in the industry full time, it’s difficult not to let it take over waay too much of the day job. Having a handful of really great blogs on your RSS reader helps a lot with this; but really great blogs aren’t that easy to find. Some of the “old favourites” (mentioning no names here – no really, for once we’re actually not going to mention any names!) have got a little stale and repetitive, and others have got drawn into hyperbolic, clickbait headlines which…
 
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    Todaymade Blog

  • Andrea Wald Joins Todaymade As Office Manager

    Britni Schwartz
    16 Dec 2014 | 7:15 am
    Please join us in welcoming our newest team member Andrea Wald. Andrea joined our team as our office manager. Every business needs that person who can keep things in order, balance the numbers, and keep the day-to-day logistics of an office rolling. With a friendly demeanor and rich gift for hospitality, that’s Andrea. With her extensive experience in finance and hospitality, she keeps the Todaymade office running like a well-oiled machine. She is the friendly and caring face that our visitors often see first when they walk into Todaymade. Bottom line, Andrea cares about her…
  • What Should Your Companies Culture Really Be About?

    Britni Schwartz
    10 Dec 2014 | 8:15 am
    After analyzing what our company’s culture really is about, I looked up the definition of culture in Merriam-Webster dictionary and this is what it said: “Culture is a way of thinking, behaving, or working that exists in a place or organization.” Working at a technology company it comes with little surprise that we have an interesting company culture. In fact, we do live up to the expectation that we wear nerd shirts and jeans while occasionally indulging in an office game of Jenga. Don’t get me wrong, this is part of the fun at Todaymade, but it is not the essence of who…
  • Why We Put Developers, Designers, and Clients in The Same Room

    Britni Schwartz
    21 Oct 2014 | 10:00 am
    One of the questions I get asked most often is what makes Todymade different. There are a lot of ways I could answer that question but the biggest standout factor comes down to our approach. At Todaymade, clients do not just work with one person, but with our entire creative team. The truth is we all have a role to play and all of our roles matter.Click To Tweet - Powered By CoSchedule In this post, I’m going to first explain exactly all of the roles you need in order to ensure a smooth project. Once we define the roles, I will also dive into why all of these roles should work directly…
  • Four Ways Technology Is Being Used to Solve Problems Around The World

    Britni Schwartz
    9 Sep 2014 | 8:00 am
      At Todaymade we have a mantra, do what you love, love what you do. Although each Todymade team member has a different role, we all are brought together by a common passion of doing the one thing we love to do …solve problems through the use of technology. Our clients often come to us hoping we can help them build a web product, but our hope is to leave them with more than they ever could of ever imagined. We do this by using technology to streamline processes, increase efficiency, and to solve problems in ways our clients never thought was possible. Technology is amazing. It can…
  • Gustavo San Jose Joins Todaymade As Application Developer

    Britni Schwartz
    27 Aug 2014 | 11:00 am
    Please join us in welcoming our newest team member Gustavo San Jose. Gustavo will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. I like being a developer because it allows me to create things literally out of nothing. It is truly amazing the power that developers have to build solutions that can result in hundreds of hours saved to the users of those solutions. Gustavo San JoseClick To Tweet Gustavo’s past experience had him focused on providing solutions for desktop applications in C# and WPF. He…
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    Grow Socially

  • Socializing the Loan Process

    admin
    17 Dec 2014 | 1:49 pm
    Promoting one’s business really doesn’t have to be a challenge. In fact, it can be done rather easily and without a ton of money being spent in the process. How you ask? With 2015 about to hit, how invested are you planning to be when it comes to promoting your […] The post Socializing the Loan Process appeared first on Grow Socially.
  • Technology and Social Media Working as One

    admin
    15 Dec 2014 | 7:40 am
    Social media has emerged into a viable marketing source for many businesses, including those that focus on technology. In fact, it has become a popular way for many tech giants to introduce and promote their products to loyal customers and potential consumers as the two industries have come together. Samsung […] The post Technology and Social Media Working as One appeared first on Grow Socially.
  • Getting Social Over Big Data

    admin
    11 Dec 2014 | 7:45 am
    If big data is the superhero, then social media is definitely it’s trusty sidekick. That’s right, if your big data business is missing out on social media, then it’s not using the digitally socialized world to its advantage. With socially savvy big data in mind, here are just a few […] The post Getting Social Over Big Data appeared first on Grow Socially.
  • Wedding Bells and Social Media

    admin
    9 Dec 2014 | 9:51 am
    Where is the first place that more people are announcing their engagement today? If you said social media, congratulations. You picked the right answer. Many people post their news within hours of the initial engagement and some even announce it before telling their loved ones. Since social media also happens […] The post Wedding Bells and Social Media appeared first on Grow Socially.
  • Take Your Social Disagreements with Critics Elsewhere

    admin
    4 Dec 2014 | 12:15 pm
    With all you have done to build your business, did you know it takes just a bad word or two about you or your brand to potentially bring things crashing down? Before the dawn of the Internet and social media, customer complaints were typically reserved for in-person visits or phone […] The post Take Your Social Disagreements with Critics Elsewhere appeared first on Grow Socially.
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    BIGprofileBIGprofile

  • Financial Sector is Embracing Mobile Content

    fwm_bpadmin
    9 Dec 2014 | 9:04 am
    For finance customers, the move to mobile has been hugely beneficial – allowing customers to manage investments, personal banking, payments and account transfers on the go. The fact that the trend shows little sign of abating – with new technologies such as mobile wallet and proximity payments becoming increasingly important – is a marketing technologists… Continue reading →The post Financial Sector is Embracing Mobile Content appeared first on BIGprofile.
  • Consumer Journey to Purchase is Changing

    fwm_bpadmin
    2 Dec 2014 | 4:24 am
    Rakuten’s “Attribution’s Measuring the Modern Shopper” white paper found that the consumer journey is changing as people make nine and a half visits to a retailer’s site before deciding to buy, rising from three and a half in January 2010. Multi-channel journeys are now a fully developed part of modern commerce, according to Rakuten’s report,… Continue reading →The post Consumer Journey to Purchase is Changing appeared first on BIGprofile.
  • 4 Methods for Collecting Customer Feedback

    fwm_bpadmin
    20 Nov 2014 | 6:22 am
    Through customer feedback, Businesses can gain a clearer picture of ways they can improve. However, many businesses seek customer feedback and get no substantive results. Which are the best ways to collect helpful data from your customers? Nowadays it’s best to utilise online tools and resources that help collect feedback. Short surveys have good response… Continue reading →The post 4 Methods for Collecting Customer Feedback appeared first on BIGprofile.
  • How To Rank Well In Local Search

    fwm_bpadmin
    14 Nov 2014 | 8:02 am
    Companies that invest in local search now will establish a formidable and sustainable competitive advantage. Here are a few key insights that will help you to improve local search: A search in one area can differ a lot from a search in another area, which is something people aren’t paying attention to as much as they… Continue reading →The post How To Rank Well In Local Search appeared first on BIGprofile.
  • How to Master The Art of Social Search

    fwm_bpadmin
    6 Nov 2014 | 6:09 am
    The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation. While some camps stand firmly behind Google’s head of Web Spam Matt Cutts’ strong assertion that the world’s leading search engine will never use social signals to dictate visibility and rankings,… Continue reading →The post How to Master The Art of Social Search appeared first on BIGprofile.
 
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    Social media optimization

  • Is Your Social Media Campaign Headed for Disaster? Learn from the Multi-Million Mistakes of Big Brands

    admin
    15 Dec 2014 | 6:50 am
    Most users may consider Facebook and Twitter as nothing more than just phone apps to connect with friends but these websites can actually be the make or break of some businesses. A study from Altimeter reflects that business crises arising from social media disasters continue to increase annually. This is backed up by expert claims that businesses should expect $4.3 million of sales loss coming from social networking errors alone. With information such as this, companies have to keep a close eye now more than ever to their social profiles as a single customer comment can go viral and lead to…
  • Third Quarter of 2014 Reports Social Media Traffic: Facebook Tops Other Networking Sites

    admin
    11 Dec 2014 | 7:35 am
    With 1.23 billion active users, 757 million of which log in every day, and 945 are active on their mobile devices, it comes as little surprise that Facebook continue to top other social networking sites. The social media giant boasts of a $200 billion market cap and has become a magnet for advertisers, businesses and domain owners. Over the past year, Pinterest comes second as the source of social traffic and referrals online. Shareaholic Social Media Traffic reports the third quarter of 2014 edition which chronicles the data of visits, shares, and overall social traffic received from…
  • Hash Tags and Social Networking Sites Reveal Job Dissatisfaction, Creates Bad Rep for Company

    admin
    5 Dec 2014 | 4:27 am
      It is one thing when a consumer’s negative feedback hits a company. People can just dismiss it as an upset customer whose expectations were not met. But when the criticism comes from the very people who work for the brand, everybody becomes all ears regardless if the claim is groundless or not. Customers are not the only ones who take out their frustrations on social media. One search on Instagram reveals the following hashtags: #hatemyboss – 1,078 tags #ihatemyboss – 1,318 tags #myjobsucks – 5,389 posts #hatemyjob – 45,893 posts #ihatemyjob – 57,798 posts #boredatwork –…
  • Looking to Get Positive Feedbacks? Learn the New Rules of Customer Service

    admin
    30 Nov 2014 | 2:52 am
      What people fail to realize is that when businesses went online, the rules of customer service also shifted. It is illogical to think that dealing with customers in traditional businesses should remain the same even if a large part of the industry is happening in the World Wide Web. One such consideration to be taken into account is that customer feedbacks can now be recorded in internet history. Before, the comments and reaction of consumers are just expressed and shared through word of mouth. Now, one search and both prospective customers and the company alike can generate results…
  • The Anatomy of a Successful Campaign: What Businesses Should Learn to be an Online Sensation

    admin
    21 Nov 2014 | 6:47 am
      It can be a bit ironic that as technology advances to make communication easier and faster, the gap between a company and its customers grow wider as what used to be opportunities for human interaction are replaced with virtual transactions. This division between business and market has grown rapidly and widely that transactions are more generic. Such dealings with customers are forgetful so that companies are finding it hard to find and keep loyal clients. Even with the advent of social networking platforms, building relationships with people can still be a challenge for many…
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    Tabithanaylor.com

  • Increase the Effectiveness of your Social Media Campaign

    admin
    8 Dec 2014 | 12:25 am
    You might have several social media campaigns in place, but have you ever wondered how effective they really are? It is highly likely that you currently have multiple social media campaigns that require a lot of your time and money, but how do you determine when it is time to pull the plug on a social media campaign or if you just need to improve it? Activity A good social media campaign should coincide with activity on your social media page. Followers should be talking about you, your products or your business. If there is a clear lack of these things on a specific social media platform, it…
  • Tips for An Out-Of-This-World 2015 Marketing Strategy

    admin
    30 Nov 2014 | 10:27 am
    2015 is going to be a successful year for many starting business owners, so what better way to start than creating a kick-ass marketing strategy for the new year. Before you start creating your marketing strategy, the most important thing is to research your target group. What type of people will be interested in your product or service? The answer to this question will be an important building block and the foundation of your future marketing strategy. The best way to execute your marketing strategy is by finding places where your target group is very present in. This could be a social media…
  • Discover The Most Effective Marketing Strategies For 2015

    admin
    27 Nov 2014 | 1:06 am
    2014 is nearly over and so it is now time to look at marketing strategies for the coming year. The marketing world is constantly changing, so your business should evolve with it as well. Discover the most effective marketing strategies for 2015 and implement them in your business plan for guaranteed success. Clarity In Representation Consumers are starting to pay more attention to the transparency of a company, therefore it is a good idea to represent your product or service in such a way. Do not try to market your product or service with a sentence that has been used a million times before,…
  • Discover The Marketing Trends Of 2014 For Business Success In 2015

    admin
    24 Nov 2014 | 11:27 am
    We can all learn from the past. That is a lesson we all learn during some period of our lives. Luckily we can also learn from past marketing strategies to obtain business success in the future. Discover the secrets from the year gone by and draw your own conclusions for 2015. Looking Back At 2014 The marketing plan still played a central role in the marketing strategy for 2014. Many businesses still use their marketing plan as the absolute advertising bible. The key performance indicators also played a central in this marketing plan. Unique Web Visitors Unique web visitors were a good…
  • 7 Tips to Remember If You Want Your Online Content to Stand Out From the Crowd

    admin
    20 Nov 2014 | 2:40 am
    As an entrepreneur, you know how important it is to have online content that stands out and garners the attention you need to attract new customer prospects. Let’s face it: there’s so much information out there these days that it’s difficult to get your message heard above the din and clamor of that crowded marketplace. Still, you know full well that you’ll never achieve your larger goals if you can’t find some way to draw attention to your business. To make matters worse, you’ve probably focused on your content for untold hours and days. You’ve worked tirelessly to hone your…
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    Social Media

  • Business Gift Idea – Reputation Check

    socialmedia
    15 Dec 2014 | 4:05 am
    Oscar Wilde once said that “the only thing worse than being talked about, was not being talked about.” If Oscar was around today, he would probably agree that that depended entirely on what was being said. For most businesses, a negative online review can have a serious impact on their turnover as potential new customers are put off dealing with them. The nature of social networking also means that bad news can travel far and wide at remarkable speeds. Frighteningly, this could be happening right now to any number of companies who are completely oblivious to the damage being done to their…
  • Business Gift Idea – New PPC Campaign

    socialmedia
    8 Dec 2014 | 8:46 am
    The Christmas countdown has begun and everyone is thinking about their marketing strategy for the New Year but what they are forgetting is that, for a campaign to be going strong in January, it needs to be set up now. Pay Per Click (PPC) adverts have the advantage of being very quick to set up and can appear on Google the same day. Although this is what makes them so convenient, it does make them vulnerable to the ‘we’ll do that in January’ mentality. Seasonal industries in particular, like travel, need to start the year on a high and see good sales from the beginning of…
  • Business Gift Idea – A Mobile Website

    socialmedia
    28 Nov 2014 | 7:55 am
    One of the best presents you could possibly buy for your business this Christmas is a mobile phone compatible site. Internet users in the UK buy things using their mobile phones more than in any other country in Europe.  32% report making purchases on a monthly basis using their phones.  Researching products and shopping around on mobiles is even more popular with 68% of UK residents owning internet enabled phones. With this many people accessing the internet on their phones, it should be easy to see why a mobile phone friendly website is the best present you can buy for your business this…
  • Business Gift Idea – Social Media

    socialmedia
    21 Nov 2014 | 11:03 am
    A real treat for your business this Christmas would be a make-over of your social media marketing strategy. Many businesses make the mistake of thinking that posting a few Facebook status updates or Tweets about their products is ‘doing social media marketing‘.  It isn’t. With two thirds of internet using adults on social media sites, it is something worth getting right.  By posting things without a great deal of thought, you are essentially resorting to the old fashioned “spray and pray” advertising tactic where you “spray” information about your product at random…
  • Home Improvement Opportunities

    socialmedia
    17 Nov 2014 | 8:46 am
    The chief executive of British building materials giant, Travis Perkins Group, John Carter, was recently quoted as saying that the home improvements market was on the up due to growth in the housing market and increased consumer confidence.  Given this potential for expansion in the industry, here are few ideas to help boost your business. Winter Preparations Inclement weather is a great motivator for home improvements.  Not only is it a natural time for people to worry about missing roof tiles, blocked guttering, inefficient boilers, poor insulation, drafty windows and clogged chimneys,…
 
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    LiveWorld - Social media marketing - Social marketing management » The Blog

  • Twitter’s New Abuse and Harassment Tools

    Valerie Sprague
    4 Dec 2014 | 10:52 am
    A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they live,” but on the other, like celebrities and individuals who’ve found themselves in the middle of hot-button issues, brands can also […]
  • Scaling Social Media Programs and Maximizing Value Is Easier Than You Think

    LiveWorld
    10 Nov 2014 | 10:07 am
    To paraphrase the late Notorious B.I.G. song, sometimes having more brands can mean more problems, particularly for procurement managers at Fortune 500 companies who need to scale social media programs while still maximizing their value. Redundancy and overwhelmed in-house employees clash with managing user-generated content and protecting the brand. Meanwhile, smaller brands are left to […]
  • Watch this webinar to find real ROI, benefits in social media

    LiveWorld
    28 Oct 2014 | 8:12 am
    We’ve all come to terms with the fact that social media isn’t free. But there is real ROI to be had, and the procurement department can play a large role in securing it. When companies leverage the power of word of mouth and consumer-to-consumer trust, they reap four main benefits, leading to success from social […]
  • LiveWorld CEO, Peter Friedman, interviewed on AM Ocala Live

    LiveWorld
    7 Oct 2014 | 1:52 pm
    LiveWorld CEO, Peter Friedman, joins AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discusses how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explains the difference between social media marketing and advertising: […]
  • Peter Friedman of LiveWorld interviewed on the Bob Pritchard Radio Show

    LiveWorld
    7 Oct 2014 | 1:35 pm
    In this interview, our CEO, Peter Friedman speaks with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob on how to do social media effectively, how to respond to a crisis, and the importance of understanding your […]
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    Scalable Social Media - Internet Marketing Services

  • How to Hire a Marketing Agency When You Don’t Understand Online Marketing

    Alisa Meredith
    1 Dec 2014 | 4:06 pm
    From Scalable Social Media I feel for anyone in this situation. Seriously. You know you need to be marketing your business online. You know you don’t currently have the skills required or the available time. You probably don’t even have the time to learn enough to know if a given individual or agency knows what they’re doing. Still, to avoid being taken in by a clueless or careless marketing agency, there are a few things you need to know. It’s worth the six minutes it’ll take you to read this! Inbound Marketing Truth #1: It’s Not Cheap If someone tells…
  • Inbound Marketing Challenge: How to Implement Inbound with No Budget

    Alisa Meredith
    17 Nov 2014 | 4:31 am
    From Scalable Social Media One of the biggest barriers to entry to inbound marketing is a lack of budget.  So, what is a business to do? Not market at all? Just wait for business to flow in on its own? That is just going to lead to a bigger challenge, the “my business is in ruins” challenge. And we can’t help you there! So, before it goes that far, let’s find a way to make it work. Stop Spending Money on Ineffective Marketing Is there something you’re doing now that used to work, but just isn’t working as well now? Perhaps you’re still spending money…
  • Content Marketing, Popstars, Pinterest, and Music Videos

    Alisa Meredith
    4 Nov 2014 | 5:00 pm
    From Scalable Social Media If you follow Scalable on Instagram, or me anywhere, you know I’ve developed a slight addiction to running. It’s not the running so much as the feeling of accomplishment. And I need a good dose of distraction to keep me on the treadmill for three or four miles. I tried tv, music, music plus scenery and only ended up with motion sickness. Next stop – YouTube and music videos. I started with a Mumford & Sons mix, which turned out to be a good choice. Some of the videos were just gorgeous – and totally distracting. Perfect! Some of them…
  • Manly Pinterest Tips – An Interview with Jeff Sieh

    Alisa Meredith
    27 Oct 2014 | 7:01 am
    From Scalable Social Media So, we all know that Pinterest is for women who like to pin shoes, wedding dresses, recipes and kid’s crafts, right? Well, yeah, that’s true – but it’s also great for men, and more of our fella friends are figuring that out – thanks in no small part to our Manly Pinterest Tips pal, Jeff Sieh. Jeff and I connected over a “Pin of the day” when he featured a blog post of mine and we have kept in touch all over the interwebs since. He has a personality as big as his home state of Texas and I know you’re going to love him! Tell me about Jeff Sieh. How did…
  • Pinterest Smart Feed – Time For Businesses to Get Smarter About Pinterest

    Alisa Meredith
    20 Oct 2014 | 6:47 am
    From Scalable Social Media This morning I listened to the “Oh So Pinteresting” podcast with Cynthia Sanchez. She and her guest, Susan Wenner Jackson from Ahology, discussed the changes that quietly made their way in to our Pinterest feeds in August. It is absolutely worth a listen. You’ll get insights that you can’t get anywhere else because it seems, Pinterest isn’t really talking. You may have noticed the changes to your own Pinterest feed starting about a month ago. The first thing I noticed were related pins. Then I noticed you could follow interests instead of just…
 
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    Ron Sela

  • Why Reputation Management Can Be The Most Valuable Element Of Your Online Marketing Campaigns

    Dave Landry
    26 Nov 2014 | 11:57 am
    Now that we’ve immersed ourselves into the digital world, developing and launching a well-designed website that features excellent content is no longer enough to have a prominent presence online. With the rise of social networks like Twitter, YouTube, and Facebook, businesses and professionals alike need to be managing their presence there nearly 24/7, not to mention an active blog, just to keep up with the level of competition. However, while these new paths of communication have opened up many new doors, they also require an entire new list of responsibilities from a business, and they…
  • 17 Social Media Etiquette Rules To Never Break

    Ivan Serrano
    27 Oct 2014 | 2:11 pm
    If you’re reading this post, you’re probably familiar with the variety of social networks available online. While you might be familiar with platforms such as Facebook and Twitter, you might not know the rules of using each network effectively for your business. Social media has become an essential marketing tool for businesses of any size. To help you learn how to use social media for business, here are 17 social media etiquette rules to never break: Facebook Facebook has nearly 800 million daily users who are connected to about 250 friends. This platform is a great tool for building a…
  • How to Effectively Market Your Brand’s B2B Message on Twitter

    Hilary Smith
    6 Oct 2014 | 12:59 pm
    What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. In short, this social network has revolutionized the way people connect and share with each other. In addition, it has also been proven to be an excellent tool for B2B communication. However, leveraging Twitter for this purpose requires a different strategy than someone would typically use for engagement. There are clear rewards for businesses that make good-faith efforts to engage…
  • If Used Wisely, Online Social Media Can Take Your Business to the Next Level

    Ron Sela
    29 Sep 2014 | 1:00 pm
    It doesn’t matter if you own a small or big online or local business; online social media on the Internet can be a very powerful tool that can help you make the most of it. In this day and age, technology is advancing at fast pace; therefore, it is extremely important that all businesses move along with it, instead of falling behind it, as this can only bring negative outcomes. Falling behind technology won’t do your business any good. How many times have you walked into a restaurant, mall, or hospital and seen people on their tablets or mobile phones checking out the latest information…
  • Influential CEOs: 7 Strategies for Building CXO Level Thought Leadership

    Jonah Bliss
    22 Sep 2014 | 11:47 am
    As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world. But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are: Own A Topic Make The Most of Controversy Corollary – Don’t Work in Finance Tweet Early, Tweet Often aka…
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    Just Ask Kim

  • Understanding The Facebook Groups Terms of Service and Legalities

    Kim Castleberry
    16 Dec 2014 | 4:00 am
    Facebook Groups For Fun and Profit? {Disclaimer: I’m not a lawyer. I don’t play one on the interwebs. Consult yours.} Facebook Groups fall under the Facebook profiles TOS. So, regardless of popular myth, they are subject to ALL of the restrictions against commercialization, advertising, paid memberships, and more. Any of the activities that could get your profile in trouble can get your profile AND group in trouble and cause both to be deleted and banned. Just like profiles though – group can easily be soft-marketed in as long as the factors of dilution, high engagement, and…
  • Internet Marketer & Blogger’s Black Friday – Cyber Monday Sales Guide 2014

    Kim Castleberry
    26 Nov 2014 | 10:15 pm
     Bookmark These  Hot Discounts For 2014! Discounts as hot as these only come around once a year!  Here’s the scoop: Each year I publish a massive catalog style collection of the hottest sales available on Black Friday and Cyber Monday to benefit bloggers and internet marketers.  Bookmark this page, where I’ll be listing info as I collect it over the week. Links and discounts will change as the week goes on. Keep checking back!  November 30th is also Small Business Saturday and I encourage you to buy from friends, colleagues and small businesses you love.  This page will…
  • You Can Do It! Online Training Group Helps You Master Marketing

    Kim Castleberry
    16 Nov 2014 | 7:41 pm
    Celebrating 1700 Members! Congratulations #YCDI on rockin’ social media! 1700 members! Woohoo! And to the awesome moderators that help keep this place manageable and spam free! The #YCDI community is a place for business owners & marketers stay up to date on social media marketing, WordPress, technology, news, and tips… while asking questions and sharing tips with the community. Welcome to the party! “This community has helped me and my team. I share the awesome information provided by Kimberly J Castleberry and the community members. This is definitely my go to source…
  • How to Mass Delete Unapproved Comments from Your WordPress Database Using phpMyAdmin

    Kim Castleberry
    10 Nov 2014 | 3:00 pm
    Solving A Blog’s Spam Comment Flood!  Some blogs just get pummeled with spam even when they take the best of precautions…  Or maybe they forgot to take precautions or their spam control plugins accidentally got deactivated! Either way, a mass of comments in the SPAM area of your comments section can be a pain in the rump! And it can cause you hosting resource issues if you try to delete thousands of spam comments manually.  Before we go any further though though, we MUST back up the database! Never make significant changes to your site (and particularly your database) without…
  • Which Loads Faster? – Compare The Loading Time Of Two Pages Or Websites

    Kim Castleberry
    9 Nov 2014 | 5:48 pm
    Which Loads Faster? Site A – or – Site B? Page A – or – Page B? Google says that page load times matter for SEO!  This isn’t new news but it has recently been very clearly stated that Google will give preferential treatment to fast loading sites.  In basic squeeze pages, an improvement in loading time can result of a 5+% conversion increase!  As with malware prevention, a lot of site loading issues have their start in hosting performance!  Whether you wish to compare the same page on two webhosts or simply be nosy about how your blog is loading compared to…
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    Barbara Ling's Official Authority Marketing Cafe

  • Your Monday Morning Perkup: Catch the number of the 16 ton muffin, list ideas, 45 Bloggers to Follow, PLR, more!

    Barbara
    15 Dec 2014 | 4:02 am
    Your Monday Morning Perkup: Catch the number of the 16 ton muffin, list ideas, 45 Bloggers to Follow, PLR, more! +=================== | | oOo ==>List Profit Hacks | http://askbling.com/listph | | Benefits You Get:  Excellent insider | tips on increasing affiliate … Continue reading → The post Your Monday Morning Perkup: Catch the number of the 16 ton muffin, list ideas, 45 Bloggers to Follow, PLR, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • [ Social Media ] Marketing *firesale* that…

    Barbara
    15 Dec 2014 | 2:50 am
    [ Social Media ] Marketing *firesale* that… +=================== | | oOo ==> 30K Firesale for Tina Williams – bought it myself | and oh!  The sheer quality of the goodness…. | http://askbling.com/tinafire | | Benefits You Get:  This magnificent lady recently … Continue reading → The post [ Social Media ] Marketing *firesale* that… appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Sunday Morning Perkup – Firesale, 2015 Year In Review, Affiliate Marketing, Obesity, more!

    Barbara
    14 Dec 2014 | 2:34 am
    Your Sunday Morning Perkup – Firesale, 2015 Year In Review, Affiliate Marketing, Obesity, more! +=================== | | oOo ==> 30K Firesale for Tina Williams – bought it myself | and oh!  The sheer quality of the goodness…. | http://askbling.com/tinafire | | … Continue reading → The post Your Sunday Morning Perkup – Firesale, 2015 Year In Review, Affiliate Marketing, Obesity, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • Your Saturday Morning Perkup – 30K Firesale, 2015 eMail Marketing ideas, 9393939393 miles, more!

    Barbara
    13 Dec 2014 | 4:38 am
    Your Saturday Morning Perkup – 30K Firesale, 2015 eMail Marketing ideas, 9393939393 miles, more! +=================== | | oOo ==> 30K Firesale for Tina Williams – bought it myself | and oh!  The sheer quality of the goodness…. | http://askbling.com/tinafire | | … Continue reading → The post Your Saturday Morning Perkup – 30K Firesale, 2015 eMail Marketing ideas, 9393939393 miles, more! appeared first on Barbara Ling's Official Authority Marketing Cafe.
  • HEADSUP: 12 Months of $97/month coaching Biz in Box by Sean Mize

    Barbara
    12 Dec 2014 | 2:51 am
    HEADSUP: 12 Months of $97/month coaching Biz in Box by Sean Mize +=================== | | oOo ==> Sean Mize $97 Coaching Program How To | http://askbling.com/sm97coach | | Benefits You Get:  Oooo 12 Month Coaching Lessons | PLUS proven sales letter … Continue reading → The post HEADSUP: 12 Months of $97/month coaching Biz in Box by Sean Mize appeared first on Barbara Ling's Official Authority Marketing Cafe.
 
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    Heyo Blog

  • 5 Easy Steps to Implement Your Brand Across Your Social Networks

    Christina Sullivan
    17 Dec 2014 | 6:30 am
    How do your customers perceive your business? This perception – based on both fact (e.g. It’s a bicycle shop) and emotion (e.g. It’s socially responsible) – is what defines your brand. Or, as the founder of Amazon puts it: Your brand is what differentiates you from your competitors, so it makes sense that it should carry […] The post 5 Easy Steps to Implement Your Brand Across Your Social Networks appeared first on Heyo Blog.
  • Facebook Dislike Button: Top Social Media Experts Weigh In

    Brooks Tiffany
    15 Dec 2014 | 5:44 am
    Facebook CEO Mark Zuckerberg caused a bit of a stir last Friday when he revealed that the company is thinking about adding the oft-requested “Dislike” button. Read on to find out what this means for business and what the top social media influencers think about it. Zuckerberg’s response came amid a Townhall Q&A being hosted at […] The post Facebook Dislike Button: Top Social Media Experts Weigh In appeared first on Heyo Blog.
  • How Precious Moments Captured 6,284 Emails in 4 Days

    Lauren Wilson
    9 Dec 2014 | 7:03 am
    Benjamin Franklin once said that “lost time is never found again.” If you’re busy with making your business successful, you’re probably running short on time. Are you interested in growing your email list using a quick, simple strategy? Read on to find out how Precious Moments spent a little time and no money on a campaign […] The post How Precious Moments Captured 6,284 Emails in 4 Days appeared first on Heyo Blog.
  • How a Gourmet Food Company Captured 1,488 Emails

    Lauren Wilson
    5 Dec 2014 | 7:03 am
    Do you have a few social media channels? Looking to bring your followers from Pinterest over to your Facebook, or Twitter followers to Instagram? Whether you’re trying to grow your fan base, or just want to take advantage of your social channels, this blog post is for you. Read on to find out how a small specialty […] The post How a Gourmet Food Company Captured 1,488 Emails appeared first on Heyo Blog.
  • How (and Why) to Make Pinterest for Business Work for You (Part 2)

    Lauren Wilson
    3 Dec 2014 | 6:49 am
    You’ve already mastered the basics and best practices of Pinterest for Business that we went over in Pinterest for Business part one. Here we’re going to dive even deeper and share some powerful new features that Pinterest has been rolling specifically for brands. Read on to learn more about how to use Pinterest to put your business on top. […] The post How (and Why) to Make Pinterest for Business Work for You (Part 2) appeared first on Heyo Blog.
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    Engagor Blog

  • How Coca-Cola And Uber Capitalize On A Holiday Charity Social Media Campaign

    Sofie De Beule
    17 Dec 2014 | 8:15 am
    This holiday season, we are noticing a trend with brands that focus on giving back, following WestJet’s Christmas stunt. WestJet surprised its travelers with the gift they really wanted at the bagage pickup. This season we discovered several holiday-themed social media campaigns that focus more on donating to charities and giving to the people who live in less convenient circumstances. Here are some great examples of brands that have capitalized on a holiday-themed social media campaign where the focus has shifted from giving presents to giving back. Coca-Cola’s Santa Asks…
  • New Year’s Resolutions for Your Social Customer Care Team

    Sofie De Beule
    16 Dec 2014 | 9:52 am
    As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. New investments in technologies and organizational changes in support of this evolution are inevitable for companies that want to outsmart the competition. While it’s easy to get confused about what really matters, take time to evaluate where you can keep providing value to your customers. Organizing your social media team will continue to be important. Companies agree…
  • [Trend Report] How to Build Brand Love With Young Customers in 2015

    Sofie De Beule
    15 Dec 2014 | 11:56 am
    Every year, Trendwolves, a trend agency that focuses on young consumers, publishes an overview of key emerging trends for youngsters in the European Youth Trend Report. This year, the report is called “Bright Underground”. The overall tone is very positive, because having fun will, more than ever, continue to be a central element in young people’s lives. As 2014 draws to a close, we wanted to share an important trend with you straight from the Trendwolves report. According to Trendwolves, the trend known as ‘lolology’ will greatly influence youngsters in 2015.
  • 3 Ways eCommerce Brands Recreate the Offline Christmas Experience Online

    Sofie De Beule
    10 Dec 2014 | 10:05 am
    Photo on Flickr by Giuseppe Leto Barone Christmas time is by far the biggest sales period of the year. When it comes to online shopping, marketers need to look for other ways to keep their customers engaged. Compared to “offline shopping”, there are no inviting, creative window displays or in-store experiences to attract potential buyers. So, how can eCommerce brands make sure to attract plenty of visitors and boost customer engagement? With money often running short and little time to go on an actual shopping hunt, people are anxiously looking for the best online sales and…
  • Forrester Discusses the Road Ahead for Social Media in 2015

    Sofie De Beule
    9 Dec 2014 | 11:09 am
    At the end of the year, it’s not only good to reflect on the past year, but also to look towards the future as well. That’s why Forrester recently released its social media predictions for 2015: the year that ‘Social Media Grows Up’. According to Forrester, the social media landscape of 2015 will be marked with evolutions instead of revolutions, and marketers will exploit the benefits of establishing a good social media presence. Here’s what 2015 has in store: 1. Spend Your Money Wisely, Social Marketers According to Forrester, marketing decision makers will invest…
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    The Business of Today

  • Are Image Sliders Good for Your Web Site?

    JD
    24 Nov 2014 | 12:00 pm
    Web professionals including myself are all guilty of riding the wave of slider popularity. When they were new, image sliders (also known as carousels) were seen as an interesting way to add life (movement) to an otherwise static web page. They caught on quickly with business leaders who, as a species, get excited about “cool” things. As with any design fad, the leading-edge web designers moved into new best-practice, while business leaders lag behind in their best practice knowledge. To this day it is common for them to require user interface professionals to do things in ways we now know…
  • Google Plus is a PR Fail

    JD
    11 Jan 2014 | 8:33 am
    Recently Google made headlines when it began requiring people to post comments on Youtube from their Google+ accounts (and if you didn’t have one, why of course you should make one). This week they made news again by showing the first signs of merging their second most popular service, Gmail, with one of their least popular services, Google+. The internet has no shortage of reactors and detractors, or people grandstanding about using cookie tricks or changing to alternate services entirely. Personally I find Google’s moves to be predictable, inevitable, and welcome. Here’s why: Let’s…
  • The Lesson of Heineken and the Dog Fighting

    JD
    28 Dec 2013 | 8:54 am
    Executives tend to be cautious, even frightened by social media. The thinking is, when you put yourself out there, there is so much that could go wrong, is it worth it? So one glance at the issue Heineken is trying to resolve only confirms their fears: social media is a dangerous game. Thus it should be minimized or avoided altogether, like any corporate liability. Funny, I draw the opposite conclusion. Here’s why: The incident started with pictures of tall Heineken banners in the background of a dog fight, in a country where dog fighting is legal exhibition. Someone… could be a random…
  • Facebook Offers: A How-To You Should Do!

    JD
    6 Nov 2013 | 10:20 am
    The act of running an offer is very simple, but making it an effective sales funnel is more involved. There are three critical bits I want to squawk about. If you get these right, then you’re going to really like what is going to happen. If my previous post made you want to try Facebook Offers, this will tell you how to do it. In my other mini series on promoting Facebook posts, I explained that laying the right groundwork makes all the difference. The following builds on that: 1. Your offer should be genuinely good Generally that means no 10% discounts (unless it’s a truly big-ticket…
  • Facebook Offers: You Can’t Refuse

    JD
    5 Nov 2013 | 10:36 am
    Coupons have a certain attraction that is hard to resist. So when I started using Facebook Offers, I shouldn’t have been surprised how effective it is. The potential it has to help you is really an offer you can’t refuse. In the first part of my series on Facebook Promotion I introduced promoting a post. I did that first because it is the easiest and cheapest way to start. However I believe for many markets the most effective tool that Facebook offers is, well, Facebook Offers. In it’s simplest form FB Offers is a coupon that contains a promotion code. Users see your offer, and can…
 
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    Room 214

  • Social Media Roundup: Facebook’s Improved Search

    Katie Leitner
    17 Dec 2014 | 2:00 am
    It’s finally happened. Facebook has finally updated its search feature so that when you close the window, log out of your account, or go to a new page, that hilarious video you’ve been meaning to show your friend is not gone forever. Facebook selects stories for your News Feed based off of your connections and activity, which are constantly changing with every click. Although Facebook allows you to choose whether you’d like stories on your News Feed to be organized by Top Stories or Most Recent, if too much time passes, trying to go back and find an old picture, relevant article, or…
  • #COTW: Toyota’s #BuckleUpForLife

    Room 214
    10 Dec 2014 | 1:48 pm
    Before your Thanksgiving turkey was even fully settled a few weeks ago, American entered extreme consumer mode and hasn’t let up. As brands continue to push products and deals on social, the trend to buy will likely continue until after the holidays end. In the midst of constant consumption, one campaign that truly stands out allows consumers to take a break from the buying and give. Toyota is giving fans a philanthropic opportunity this year by asking drivers across the country to buckle up an important person or thing in their life and take a picture. For every picture that is shared on…
  • Top 5 Fashion Brands Men Are Talking About Online

    Taylor Cunningham
    4 Dec 2014 | 5:54 pm
    In an industry where many brands focus on fostering female connections, a handful of fashion companies have succeeded in creating digital bonds with the other half of the population. This blog takes a look at the top five fashion brands having the highest proportion of male authorship, and what those brands do on digital to activate the Y chromosome. While sports are a key theme, the number-one brand might surprise you. 5 – Chubbies Quirky, unapologetic, and native to digital, Chubbies Shorts has made a splash in the men’s fashion world. Specializing in extroverted, thigh-baring…
  • Social Media Roundup: Facebook at Work

    Isabel Kieszkowski
    26 Nov 2014 | 5:00 am
    Hello all you Social Media enthusiasts! This week for our Social Media Roundup we will be discussing some exciting news: Facebook at Work. That’s right, the social network is making a supplemental platform to its existing network, allowing workers to share files (like Google Docs), network (like LinkedIn) and communicate (like Slack.) Facebook at Work will be a one stop shop for businesses and their employees. The new site will launch sometime in early 2015.   According to a Salary.com survey, 23% of workers use Facebook during office hours. Considering Facebook has more than 750…
  • #COTW: Taco Bell Blackout

    Katie Leitner
    12 Nov 2014 | 2:00 am
    Taco Bell has done it again. On Tuesday, October 28th, Taco Bell “blacked out” each of its social media pages including Facebook, Twitter, Instagram, and Tumblr. Taco Bell even went as far as to black out their website. This was all done in an effort to promote the launch of their new mobile app. Each blacked out platform replaced the old content with the message “#OnlyInTheApp” to lead fans to the new app and encourage them to download it. (Image from mashable. com)   Their Twitter account was not only blacked out and old content missing, but a new account was made with the old…
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    McCollins Media » Blog

  • The 2 Sides To Social Media Marketing Today

    admin
    1 Dec 2014 | 1:08 am
    Ah social media marketing; the saviour of small companies everywhere, giving businesses of all sizes a voice and the means to communicate with their customers. Over the last few years you’ve probably spent a considerable amount of effort, and more than likely a bit of cash, in building up your online following and now you […]
  • Catering to journalists needs

    Nikhil
    16 Nov 2014 | 3:37 am
    The dynamic journalists and public relation professionals share is rather friendly and informal. However, nothing is permanent, and you could find yourself on the wrong side if you do not adhere to their deadlines. Journalists, especially in this region, have the utmost respect for PR companies. Being a journalist in past, I speak from experience. […]
  • The Art of Crafting Content: Every Business Has a Story to Tell

    Robert
    12 Nov 2014 | 2:59 am
    Content, content, content. If I hear the term ‘Content is King’ one more time, I’m going to throw the content of my laptop off the balcony. It seems that these days everyone wants to ‘create content’. There’s no doubt that it’s been the marketing trend of the last year or two, building on the foundations […]
  • Retail Space for Pop-Ups is a great way to test the market

    admin
    23 Feb 2014 | 9:37 pm
    The retail industry continues to make headlines with the collapse of high street names that has suffered during recession. The trend might have made many apprehensive from investing in the retail sector. However, UAE has seen a new trend of pop up shops who test their ideas and gauge interest before actually stepping into the […]
  • Merry Christmas

    admin
    24 Dec 2013 | 8:00 pm
    “May the spirit of the season fill your lives with love, joy and prosperity! From our family to yours – Merry Christmas and a very Happy New Year. ” Post by McCollins Media. Post by McCollins Media. Post by McCollins Media.
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    StuartJDavidson.com

  • How To Generate More Blog Traffic: My 140k Case Study

    StuartJDavidson
    14 Dec 2014 | 10:00 pm
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) This article covers how I reached 140,753 pageviews within exactly 12 months since relaunching my website on November 17th, 2013. You can quickly recap on ... The post How To Generate More Blog Traffic: My 140k Case Study appeared first on StuartJDavidson.com.
  • How To Generate Business Leads Using Social Media

    StuartJDavidson
    7 Dec 2014 | 10:00 pm
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) For most businesses that invest in social media marketing, generating leads and increasing sales is their primary objective. Money spent on marketing is supposed to ... The post How To Generate Business Leads Using Social Media appeared first on StuartJDavidson.com.
  • Understanding How To Leverage Social Media For Business

    StuartJDavidson
    30 Nov 2014 | 10:00 pm
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) Too often, businesses think they can leverage social media by simply thinking about it as a bolt-on to existing marketing efforts or by outsourcing it ... The post Understanding How To Leverage Social Media For Business appeared first on StuartJDavidson.com.
  • Why You Need An Education Based Marketing Philosophy

    StuartJDavidson
    24 Nov 2014 | 1:00 am
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) What’s your marketing philosophy? Is this a question that has ever crossed your mind? If you’re a marketer or business owner that prefers the concept ... The post Why You Need An Education Based Marketing Philosophy appeared first on StuartJDavidson.com.
  • Online Marketing 101: Understanding The Basics

    StuartJDavidson
    17 Nov 2014 | 2:00 am
    ( By StuartJDavidson on StuartJDavidson.com - Social Media Marketing Resources ) Want to reach your customers online, but not sure where to begin? Are you already reaching prospects, but not converting any to sales? Understanding the ... The post Online Marketing 101: Understanding The Basics appeared first on StuartJDavidson.com.
 
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    Digital Information World

  • 10 Tips For Creating A High Quality Website - #infographic

    17 Dec 2014 | 12:17 am
    Wondering, what makes a website a high quality website?According to an infographic from Quicksprout a well optimized blog or website is one that provides a great user experience and snakeable content.79 percent of people scan web pages, so if you don't know how to make your page optimally scannable, it won't do well. And that's just the tip of it… there are a ton of small things you need to do in order to create a high quality website.Take a look at this visual that illustrates the 10 key elements of a high quality website.Read more →
  • How To Use #Twitter Cards And Drive Social Traffic To Your Blog - #infographic

    16 Dec 2014 | 9:03 pm
    Do you use Twitter Cards? Are you wondering how you can use them to increase your website traffic?Twitter cards allow users to attract media experiences to tweets - beyond the capped 140 characters. They allow brands and publishers to stand out from a feel full of text. Plus, Twitter cards can help businesses to introduce new products or services, share videos and current events, and increase conversation.In below infographic, from Surepayroll, you'll learn about the seven types of Twitter cards, how to install/validate them and how to measure their results.Read more →
  • Know Your Digital Image Types: When to Use JPG, GIF And PNG - #infographic

    16 Dec 2014 | 12:58 am
    With the variety of image file formats available you can use the right format for your images to save quality and space on your website, in your emails, and your personal digital scrapbooks.But it can be tough to know exactly which file format is the best to use.Therefore to help you out, the team at Whoishostingthis created this infographic that illustrates: how to know your image file type, when to use PNG, JPG/JPEG or GIF and how to maintain the quality of your pictures.Read more →
  • How To Make Your #SocialMedia Marketing Campaign Flourish

    15 Dec 2014 | 8:14 pm
    "Running a successful social media campaign is extremely hard, particularity when the pressure is one marketers to capitalize on one of the cheapest ways to build a brand, establish a global reputation and connect more intimately with their audiences. Here are some necessary steps that you should take in order to maximize the effectiveness of your marketing campaigns.Research: The cornerstone of any successful marketing plan is the quality of the research done for it and how well a business gets to know the customers it is advertising to. Ask yourself who is your target market? What…
  • The Proliferation Of Mobile Apps - #infographic

    15 Dec 2014 | 1:00 am
    Did you know that, people spend 162 minutes (i.e 2 hours and 42 minutes) per day on their mobile devices (according to march 2014 report) up from 158 minutes in 2013. And that mobile application usage - especially social networking and gaming - accounts for 2 hours and 19 minutes of that time spent.Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.Take a look at below infographic from…
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    Top Stories - Google News

  • North Korea was indeed connected to the Sony Pictures hack, US official says - National Post

    17 Dec 2014 | 4:39 pm
    National PostNorth Korea was indeed connected to the Sony Pictures hack, US official saysNational PostWASHINGTON — A U.S. official says federal investigators have now connected the Sony Pictures Entertainment Inc. hacking to North Korea and are expected to make an announcement in the near future. The official spoke on condition of anonymity because ...Hollywood incredulous over Sony's 'unAmerican act of cowardice'Telegraph.co.ukSony scraps film after hacker threatsFinancial TimesUS Concludes North Korea Is Behind Sony HackWall Street JournalUSA TODAY -New York…
  • Riverview Hospital to offer substance-abuse, mental-health programs - CTV News

    17 Dec 2014 | 4:35 pm
    CTV NewsRiverview Hospital to offer substance-abuse, mental-health programsCTV NewsCOQUITLAM, B.C. - What was once the home for Metro Vancouver's mentally ill will soon be the location of a rehabilitation and recovery program for those battling mental-health and substance abuse issues. Riverview Hospital in Coquitlam, B.C., first opened ...and more »
  • Canada PM says Parliament attacker may not have been lone wolf - Reuters Canada

    17 Dec 2014 | 4:30 pm
    Reuters CanadaCanada PM says Parliament attacker may not have been lone wolfReuters CanadaOTTAWA (Reuters) - The man who killed a Canadian soldier and then stormed the Parliament in October may not have been acting alone, Prime Minister Stephen Harper said on Wednesday. Michael Zehaf-Bibeau, a Canadian citizen who wanted to travel to ...Attackers in Quebec, Ottawa might not have been acting alone, Harper suggestsWinnipeg Free Pressall 8 news articles »
  • Eaton Centre shooting: a timeline of events - Toronto Star

    17 Dec 2014 | 4:27 pm
    Toronto StarEaton Centre shooting: a timeline of eventsToronto StarJune 2, 2012: Ahmed Hassan, 25, died and seven others were injured after shots were fired in the Eaton Centre food court around 6:30 p.m.. June 4: Christopher Husbands turned himself in to police around 2:20 a.m. He was charged with first-degree murder ...Eaton Centre shooting: Christopher Husbands guilty of 2nd-degree murderCBC.caToronto Eaton Centre shooter found guilty of second-degree murderWinnipeg Free PressEaton Centre shooter verdict: Christopher Husbands found guilty of second National PostToronto Sunall 131 news…
  • Live: Nine Wildrose MLAs, including leader Smith, join governing PC party - Calgary Herald

    17 Dec 2014 | 4:13 pm
    Calgary HeraldLive: Nine Wildrose MLAs, including leader Smith, join governing PC partyCalgary HeraldAlberta Premier Jim Prentice arrives at a caucus meeting in Edmonton on December 17, 2014. Prentice's caucus is meeting to discuss a bid by at least half the official Opposition to cross the floor.Jason Franson / Edmonton Journal. Ian Donavan arrives for a ...Danielle Smith and eight other Wildrose MLAs officially cross the floor to the National Post9 Wildrose MLAs, including Danielle Smith, cross to Alberta ToriesCBC.caNeed to be 'at the table:' Wildrose leader, 8 others join…
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    webstrategyplus.com

  • Proven Ways to Increase Your Email Clickthrough Rates

    Web Strategy Plus
    15 Dec 2014 | 6:49 pm
    Whether it’s your weekly newsletter or an email announcing a special promotion, the goal of most of the emails your business sends out is to get the recipients to click a link in the email and then take a specific action on your website. The first step in this process is getting as many recipients as possible to open the marketing emails you send. Since there’s plenty of free information online about how to write great email subject lines, this post is going to focus on how to get people to click a link once they’ve opened your email. Regardless of how well your current marketing emails…
  • Learn Why Your Business Should Utilize Infographics

    Web Strategy Plus
    15 Dec 2014 | 6:43 pm
    Whether it’s through your business or personal social media profiles, you’ve probably seen countless infographics over the years. The reason that infographics are so popular on social media is because they possess multiple traits. Those traits include being attractive, grabbing attention, providing educational value and expressing creativity. Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. But while Google did take action against unsavvy SEO providers that abused infographics to help build links, quality infographics…
  • 7 SEO Facts Business Owners Must Keep In Mind

    Web Strategy Plus
    13 Nov 2014 | 11:54 am
    If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts: 1. Change is Inevitable Not only has Google developed a reputation for regularly rolling out major changes to their algorithm, but many other aspects of online marketing also change on a regular basis. Because this type of change is going to happen, it’s important to account for it in any strategies you develop. 2. SEO Isn’t Something to Set…
  • PPC Advertising Needs to Be Part of Your Online Toolbox

    Web Strategy Plus
    27 Oct 2014 | 1:07 pm
    There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size. The second big misconception is you have to choose either PPC or SEO. In reality, these two methods can complement each other really well. Whether you’ve got a new site or have just now decided to start investing in SEO, organic traffic…
  • Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

    Web Strategy Plus
    25 Sep 2014 | 7:05 am
    One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality. Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and…
 
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    Socedo Blog

  • A Road Map For Social Media Lead Generation

    Aseem Badshah
    17 Dec 2014 | 12:07 pm
    Social media lead generation is not a magic potion that automatically boosts all businesses. What works for the majority does not necessarily work for everyone. And because social lead gen a relatively new strategy, and it doesn’t come with a handbook, companies can be easily discouraged from it when they don’t immediately see the results they want. But the only way to know if social media lead generation is worth the investment for you is to give it a wholehearted try. So here are a few tips to make sure you are giving your lead generation the fair chance it deserves. Give it at least 3…
  • The Art of Uncovering Opportunities

    Aseem Badshah
    11 Dec 2014 | 11:33 am
    Guest post written by Romi Mahajan, President/Founder of KKM Group and Board Member of Socedo. Anyone who is even minimally versed in “Sales” understands the tricky nature of a “Lead’s” transition into an “Opportunity.” Of course companies differ in their criteria and sales people often disagree as to the “stage” of a particular contact but in general the transition from Lead to Opportunity requires some sort of action on the part of the contact such that some propensity to buy is visible. Traditionally these actions fall into a few categories- survey responses, white paper…
  • B2B vs. B2C Lead Generation

    Aseem Badshah
    9 Dec 2014 | 3:31 pm
    Socedo is designed to help users connect with specific target audiences and high value individuals in order to build relationships. For this reason, many assume that our system is better suited for B2B companies as they normally deal with high value prospects. The truth is social media lead generation can be equally powerful for both B2B and B2C companies. In this post we explain the differences in lead generation strategies of B2B and B2C companies and how Socedo provides a unique boost to each. Why is B2B lead gen different from B2C? B2B organizations are often looking to target very…
  • Fitting Socedo Into Your Sales Funnel

    Aseem Badshah
    4 Dec 2014 | 4:16 pm
    Although each business does it differently, there are usually several steps involved in taking a lead through the marketing and sales cycle. Socedo can provide a powerful boost in finding and engaging your leads throughout this process, but knowing at which step to implement this ability can make all the difference. Below are a few ways you can use Socedo’s unique features to bring value to the different parts of your marketing and sales pipeline. Find Leads To Build Brand Awareness A common goal businesses have on social media is to develop a community and sense of recognition around their…
  • The Building Blocks of Successful Social Selling

    Aseem Badshah
    2 Dec 2014 | 1:57 pm
    Everyone has a different approach to social selling and social media outreach, one that is catered specifically to their business. While some social selling techniques work better than others, there are certain key components that all successful social sellers have locked down. Read on to learn more about these blocks that help to build the foundation of a stellar social selling strategy. Easily Accessible Landing Page & Call-to-Action Last things first, and by that I mean that before developing a strategy to reach leads on social media you must have a place to take them. If you plan to…
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    Shane Barker

  • How To Boost Your Brand Reach With Social Media Giveaways

    Shane Barker
    3 Dec 2014 | 6:26 am
    Social media promotion is simple and inexpensive, making it among the most popular and effective ways to market your brand. Obviously the freebies are great, but the buzz created by people talking about, liking, retweeting or regramming your posts will pay for the free products you send contest winners many times over. Successful Twitter Giveaways Twitter is the way nearly 300 million people are choosing to communicate, which makes it the perfect place to engage with new people, bring in customers and promote brand awareness. A good example is what Rocket Dog Shoes did for Valentine’s…
  • The Apple Watch & Wearable Tech: Marketing’s Next Frontier

    Shane Barker
    25 Nov 2014 | 10:56 am
    Marketers are always on the lookout for virgin territory to use as advertising space. Traditional ad spaces originated on the sides of buses, billboards and movie screens. Then, technology revolutionized the possibilities of advertising exponentially. Imagine this—a company called Moon Publicity offers lunar advertising via Shadow Shaping technology, which creates images on the surface of the moon that can be seen from Earth. Technological and innovative marketing techniques can reach consumers everywhere from space or even from what we wear. With the introduction of wearable technology,…
  • Detailed Guide: The Ultimate On-Page SEO Factors

    Shane Barker
    19 Nov 2014 | 11:59 am
    With all of the significant changes in the world of SEO over the last year, it can be challenging for you to keep track of what on-page SEO factors are still relevant to both your visitors and search engines. In order to avoid being penalized as spam and removed from Google, the best way to optimize your site is to provide plenty of high-quality internal links, follow all of the webmaster guidelines, boost page speed, produce keyword-rich unique content, and use social media. If you’re still stuck in old-time optimization techniques and are having difficulty improving your website’s…
  • Steps to Recover from Google Panda 4.0 Update

    Shane Barker
    5 Nov 2014 | 12:48 pm
    When first launched, Google Panda was lauded as one of the most controversial updates to change the algorithm for the superstar search engine. While the 4.0 update was designed to erase low-quality websites from search results and improve web user’s experiences, many webmasters are still coping with the lasting impact that Panda has had on their website’s traffic. In fact, some legitimate websites have even found their way to the naughty list and been banned from Google with this update. If you are one of the thousands of websites that have been affected, read on to find a comprehensive…
  • World Class Care: 3 Tips to Improve Customer Service

    Shane Barker
    23 Oct 2014 | 7:52 pm
    The 2012 Global Customer Service Barometer conducted by Echo Research for American Express found that 66 percent of consumers are willing to spend more money at businesses they feel provide top-notch customer service. The study also found that 55 percent of consumers cancelled imminent plans to do business with a company after experiencing bad customer service. Harry Gordon Selfridge, the founder of the Selfridges department stores in the U.K., is most often credited with coining the phrase “the customer is always right.”. French Hotelier Cesar Ritz coined the similar phrase…
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    Digital Insights

  • 100 most popular posts of Digital Marketing in 2014

    Omkar Mishra
    14 Dec 2014 | 4:57 am
    2014 is coming to an end which has been an exciting year for us at Digital Insights. Not only have we grown as a digital blog, there have also been a lot of learning’s from the incredible sources we have been following via Twitter or our own feedly list. This time, we have thought of compiling what the Internet thought as the best read articles of 2014 on covering all aspects of DigitalHow are we planning to do it? We looked at all the social media activity of individual articles of more than 66,000 articles from various sources (we need to thank BuzzSumo for being the awesome tool &…
  • 17 awesome digital marketing blogs you should subscribe to

    Omkar Mishra
    9 Dec 2014 | 12:38 pm
    One of the important aspects of blogging is reading everyday content to stay fresh with what’s happening around in the world of digital industry. We at Digital Insights stay true to this rule and share a lot of content everyday and discover new blogs and websites we feel we should subscribe to to get more out of. Today we are sharing the list of our favorite blogs which we feel will add value to your everyday reading as well and something you should definitely subscribe to!The blogs we have listed here cover wide range of topics like:Social Media MarketingSocial Media ToolsEmail…
  • 10 key Infographics you should check right away!

    Priyanka Ravani
    3 Dec 2014 | 3:27 am
    Infographics are a great way to present a wealth of information on social media, without overwhelming your audiences. This visual trend of data visualization is just getting warmed up, as more and more companies are sharing vital pieces of information in layers and sub layers of an Infographic.As 2014 is coming to an end, and before we ring in the New Year. I’ve decided to share with you a list of 10 best infographics of 2014, which share such valuable insights on various facets of social media marketing which are vital to know before you say goodbye to this year!1. Marketing Predictions…
  • 7 kickass Twitter post ideas to spark engagement

    Harsh Ajmera
    26 Nov 2014 | 11:01 pm
    Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried to consolidate a list of ideas you can use for your Twitter posts.It can be difficult to come up with different formats of content everyday to engage with your audiences. But if you want to gain a loyal following on Twitter, you have to consistently provide them with…
  • How Brands can leverage Facebook’s new Location Aware Ads

    Harsh Ajmera
    24 Nov 2014 | 11:44 pm
    Facebook constantly keeps bringing about changes to its algorithm (edgerank) and adds additional functionalities so it can benefit the businesses. They launched a new ad tool on 7th October 2014, allowing businesses to target ads to users based on their specific locations, which is referred to as “Geofencing.”Now brick-and-mortar businesses will be able to target their customers more effectively through these location aware ads on their Smartphone’s and web browsers thus convincing them to visit the store. In fact, Facebook has also added a unique “Get Directions” call-to-action…
 
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    SEO and Social Media Marketing Agency in Barnsley Yorkshire » Blog

  • Bing Reveals its 3 Pillars of Content Quality

    Mark Woodcock
    10 Dec 2014 | 3:47 pm
    Bing recently published a blog post that explains how the search engine looks for quality content and how it plays into its search algorithm. The blog post describes what the company calls its “Three Pillars of Quality Content.” When you know what these pillars are, and how you can make sure your content aligns with them, you can enhance your search engine optimisation strategy to see better results. Bing’s market share increased from 5.25 percent in 2013 to 6.29 percent in 2014 and it is the second most popular search engine in the UK, with Google being the most popular. Creating…
  • Creative and Effective ways to do Market Research

    Mark Woodcock
    9 Dec 2014 | 12:43 pm
    Image courtesy of Todd Chandler/Flickr. The more you know about your market, the better you can be at targeting the right people. To many businesses, the thought of market research brings to mind in-depth surveys, months of analysis and statistical research. Of course, these are very important parts of market research, but there are some more simple, creative ways you can learn about your market more quickly, so you can update your internet marketing plan now. Use Existing Research Look into census information, study results and statistics from research organisations for a glimpse at what…
  • Curated Content Defined and 3 Reasons to Use It

    Mark Woodcock
    8 Dec 2014 | 12:01 pm
    Image courtesy of Kittisak/FreeDigitalPhotos.net. Many businesses use curated content as part of their content marketing plans and this kind of approach can bring unique benefits. If you are looking for a way to do something new with your content, save time and turn your brand into a resource people look to, curated content could be a good solution for your business. What is Curated Content? In short, curated content is content that you don’t create, but that you gather and organise. It is content from other reliable sources that relates to your brand and helps you tell a story. There are…
  • 4 Social Media Assessments to do Before the New Year

    Mark Woodcock
    5 Dec 2014 | 1:42 pm
    Image courtesy of jannoon028/FreeDigitalPhotos.net. Believe it or not, 2014 is coming to an end. This time of year is perfect for looking back at what you accomplished this year and finding ways you can do better next year. Before you start something new or change your online marketing strategy for the new year, it is essential that you look at the past. When you take some time to analyse a few social media metrics, you can find out how well you have promoted your business and brand and discover what kinds of changes you should make next year. Look at Accounts Being Used First, list all the…
  • Invaluable Instagram and Vine Marketing Tips for Every Business

    Mark Woodcock
    4 Dec 2014 | 12:09 pm
    Image courtesy of Esther Vargas/Flickr. Instagram and Vine have some things in common. They both have millions of users, both are image based, both reach similar markets and both have the potential to be powerful marketing tools. If you are using either of these sites, you know that they are a little different from Facebook and Twitter because you must rely on images and videos to communicate with your followers and promote your business. Each business will use theses sites a little differently, but there are some general tips that everyone who uses Instagram or Vine should keep in mind.
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    Kim Garst - Social Media for Small Business Owners

  • 6 Crazy Easy Ways To Convert Instagram Visitors To Your List

    Kim Garst
    17 Dec 2014 | 1:30 am
    Are you struggling to see results from your efforts on Instagram? You are not alone. Many business owners use the platform, but aren’t really sure how to incorporate it into their overall marketing or sales funnels. This article offers 6 crazy easy ways to convert Instagram visitors to your email list. Once you have some solid […] The post 6 Crazy Easy Ways To Convert Instagram Visitors To Your List appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • 10 Mind-Blowing Blogging for Profits Tips

    Kim Garst
    15 Dec 2014 | 1:30 am
    Do you dream of making a living with your blog? Or maybe just generating some extra income to supplement your current 9-5 job? Well, blogging for profit doesn’t have to be a dream. There are ways you can utilize your blog to make REAL money…you just have to go in with a plan. This article […] The post 10 Mind-Blowing Blogging for Profits Tips appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • Top 15 Geeky Social Media Gifts

    Kim Garst
    10 Dec 2014 | 12:24 pm
    Wondering what to get that geeky friend of yours who has it all? Or maybe YOU are the geek and are looking for ideas for your own wish list. In any case, here are 15 of my favorite social media gifts for anyone who just can’t get enough social media in their lives! 1. “Hashtag Us!” […] The post Top 15 Geeky Social Media Gifts appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • 15+ Ways to Create New Content from Old Content

    Kim Garst
    5 Dec 2014 | 5:15 am
    As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content. Fortunately, there are ways you can take your existing content […] The post 15+ Ways to Create New Content from Old Content appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
  • WARNING! Facebook to Limit Promotional Posts

    Kim Garst
    3 Dec 2014 | 1:30 am
    Well, Facebook is at it again. You already know that your posts are not reaching many of your fans (only 3%-6% of your fans see each of your posts, on average). But starting next month, you may notice some of your posts reaching even fewer of your fans. OUCH, right? Facebook recently announced that, starting January […] The post WARNING! Facebook to Limit Promotional Posts appeared first on Kim Garst - Social Media for Small Business Owners Kim Garst
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    What's Next Blog

  • 25 Women Who Rock Social Media in 2014

    BL Ochman
    15 Dec 2014 | 10:22 am
    Holy Cow! I’m on the list! Never, in my wildest imagination, did I expect to find myslelf featured on the same list as a Tweeting, Google+ing astronaut! I am thrilled to be included in the stellar company of these accomplished women. Thank you Lee Odden for including me and Toby Bloomberg for the nomination!
  • Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia

    BL Ochman
    13 Dec 2014 | 8:24 pm
    Beyond Social Media Show, Episode 76 Co-hosts B.L. Ochman & David Erickson discussed 12 days of disgusting elves, scandalous Hallmark Chanukah wrapping paper, seriously stupid drone tricks, Honda’s Nostalgia Marketing, JK Rowling’s gifts to Potter fans, Xmas Beard Baubbles and and much, much more. Worst Digital Cases Weenis the Elf – disgusting elves celebrate 12 days of Christmas Worst Corporate Tweets of 2014 Hallmark’s Hanukah Wrapping Paper Swastika Debacle Dangerous and Seriously Stupid Drone Tricks at TGI Friday Best Digital Cases Iowa Developing…
  • Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing

    BL Ochman
    7 Dec 2014 | 7:20 pm
    Beyond Social Media Show, Episode 75 B.L. Ochman & David Erickson discussed the role of social media – good and bad – in the national protests about racial inequities, the FTC’s warning to agencies about disclosure of client relationships in social media, a little girl whose spontaneous dance on a NYC subway platform started a party and much more. The video is time-stamped. Jump directly to any segment by clicking on the corresponding time. Subscribe to Beyond Social Media Show on YouTube Worst Digital Cases Four rabbis arrested while praying at #EricGarner protest in…
  • YouTube star Zoella’s novel, “Girl Online” is instant best-seller

    BL Ochman
    30 Nov 2014 | 3:26 pm
    Haven’t heard of Zoella? Ask a 14 year-old girl who she is. The debut novel by YouTube blogger Zoe Sugg, also known as Zoella, is expected to become a number one best-seller in the UK after reaching number three on the Amazon Best Sellers chart thanks to the scale of pre-orders alone. Girl Online, which was released in the UK this week, follows the story of Penny, a teenager who looks a lot like Zoella, and who blogs about her deepest feelings on friendship, family, make-up, boys and her secret anxieties. Zoella makes videos on the same topics, notably including the panic attacks she has…
  • More Twitter Travesties, Chocolate Farts, DeathSwitch

    BL Ochman
    30 Nov 2014 | 2:24 pm
    Beyond Social Media Show, Episode 74 Co-hosts David Erickson and B.L. Ochman covered the latest Twitter Brand Travesties, a charming Tweeting St. Paul Cabbie, a pill that makes farts smell like chocolate, Amazon’s new home services listings and much, much more. Worst Digital Cases Twitter CPO accidentally (?) Tweeted about a pending deal. DM Fail or strategic move? Roseanne Barr’s unfunny, disgusting selfie joke Tweet. #FAIL Mis-blog by Microsoft VP about a deal? Uh Oh! Twitter’s tracking your mobile app downloads Museum of Modern Art’s clunky use of images on Twitter…
 
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    FRANk Media

  • Dark Social – The Missing Link Of Online Sharing

    Jeremy Evans
    15 Dec 2014 | 5:04 pm
    RadiumOne study reveals interesting information into online sharing Have you heard of dark social? A recent study from RadiumOne helps shine light on the value of the dark social opportunity for advertisers, marketers and publishers while providing an in-depth understanding of online sharing attitudes and behaviours. Let’s start by first defining what dark social actually is. →
  • 3 Things Worth Noting In Social Media This Week

    Jeremy Evans
    9 Dec 2014 | 5:40 pm
    This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. Facebook Search Update 2. Shoppost for Amazon Webstore 3. App Annie Audience Intelligence Facebook now lets you search for old photos and posts “Remember when we took that →
  • How Twitter Drives Sales During The Holiday Season

    Jeremy Evans
    7 Dec 2014 | 4:33 pm
    Twitter research finds encouraging information about how Tweets drive sales Whether you love it or hate it, the festive season is upon us and for retailers this marks their busiest time of year with Aussies tipped to spend a whopping $43 billion during the trading period. Even if you’re not spending your weekends at crowded →
  • Will Twitter Offers bring an end to the coupon code?

    Tracy Lynch
    2 Dec 2014 | 4:28 pm
    Twitter have been rolling out update after update recently… Each week is seeing a new means of allowing brands to reach their Twitter followers in more exciting ways. Although Twitter have been somewhat quiet on the social business front up until a few months ago, it seems that this ‘quiet’ time has been spent developing →
  • Social Media Statistics Australia – November 2014

    Jeremy Evans
    1 Dec 2014 | 8:39 pm
    Social Media Statistics Australia – November 2014 Statistics compiled by SocialMediaNews.com.au for November 2014. Social Media Statistics Australia – November 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,200,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,500,000 5. LinkedIn – 4,500,000 6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 7. Blogspot – →
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    Number Direct » Articles

  • How To Play Your Cards Right And Reduce Your Debts This Christmas

    Kathryn Kearns
    17 Dec 2014 | 9:04 am
    It's estimated that shoppers will put £23bn on credit cards this Christmas. Don’t worry though, this guide to reducing your debts over Christmas might just help you out. The post How To Play Your Cards Right And Reduce Your Debts This Christmas appeared first on Number Direct.
  • 8 Apps That Changed Our Lives In 2014

    Kathryn Kearns
    16 Dec 2014 | 8:53 am
    We’ve seen a number of great apps roll off the conveyor belt this year. Let’s take a look at the ones that have really changed our lives in 2014. The post 8 Apps That Changed Our Lives In 2014 appeared first on Number Direct.
  • Clever Home Gadgets You Need To Be A Better Cook

    Dan
    15 Dec 2014 | 3:51 am
    Whether you consider yourself an amateur chef or find cooking an arduous task, these five clever gadgets for your home can help you out around the kitchen. The post Clever Home Gadgets You Need To Be A Better Cook appeared first on Number Direct.
  • 5 Apps That Will Make Christmas Deliveries Easier

    Kathryn Kearns
    12 Dec 2014 | 7:32 am
    Sending or waiting for deliveries can be a real hassle, and often quite stressful. Take a look at these apps and services that could make deliveries less of a pain, and more of a pleasure. The post 5 Apps That Will Make Christmas Deliveries Easier appeared first on Number Direct.
  • Save, Spend Or Splurge On Tablets This Christmas

    Dan
    11 Dec 2014 | 2:27 am
    Whether you want to save, spend or splurge this Christmas, we have the low-down on all the best tablets you can buy including those from Amazon and Tesco. The post Save, Spend Or Splurge On Tablets This Christmas appeared first on Number Direct.
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    My Online Smart Educational System

  • The Greatest Losers Had Goals

    Richard Wallen
    11 Dec 2014 | 10:14 pm
    I expect you are having an awesome day! I’m going to tell you a story about some folks that thought they were winners and then made a conscious decision to go down with the ship. What… do you understand what I said here? They decided to focus on the problem and gave up on finding […]
  • The Three Foundations of SEO

    Richard Wallen
    5 Dec 2014 | 6:52 pm
    Content, Links and Social Media: The Three Foundations of SEO The days of simple SEO tactics of finding a few keywords, slapping together some articles with those keywords in them are over. With increasing pressure from competition, plus the ever-present threat of Google’s changing algorithm, it is important to develop a solid SEO strategy. According […]
  • Promote Your Online Business Offline

    Richard Wallen
    23 Nov 2014 | 7:32 pm
    How To Promote Your Online Business Offline As an affiliate marketer, there are many ways to promote your business online, but the biggest problem you’ll probably have is getting noticed in the first place. Email open rates can be notoriously low. Pay-per-click can be extremely expensive—and unless you get it absolutely right, it can lose […]
  • Use podcast networks to boost your email list (now)

    Richard Wallen
    2 Nov 2014 | 5:37 pm
    The quick and easy way to reach a targeted audience Welcome! If you have not seen Audello, the revolutionary new software from the creators of Easy Video Suite, You really need to check it out. If you’re serious about becoming an authority in your niche and learning how to leverage the power of podcasting to […]
  • Why Blogging

    Richard Wallen
    30 Oct 2014 | 10:13 pm
    Why Blogging is Still Important With the emergence of social media and micro-blogging, many marketers and business people are neglecting their own blogs. Is this wise? No, for several reasons: You own your blog Third-party blog sites and social media sites are subject to change or closure, along with the content. Think about the fate […]
 
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    The Social Calling

  • Big Mistakes To Avoid When Working With SEO

    Randi Sherman
    3 Dec 2014 | 10:08 am
    Right now millions of people are working on search engine optimization, and they aren’t doing the right thing. The reason why this happens, is because many believe the hype that is pushed through blogs and what seem like credible sources. The challenges that you’ll find today is that many people are posting ideas, and information based on conjecture. Instead of chasing the wind listening to the wrong people, focus on avoiding mistakes that are common place. The following are some of the big mistakes that people are making with optimization, and even though this list is here, you’ll find…
  • 3 Ways to Engage Your Target Audience

    Randi Sherman
    19 Nov 2014 | 10:00 am
    Once you wade through the often-murky waters of identifying the audience most likely to benefit from your products or services, or target audience, it is important to begin meaningful engagement right away. And not just any conversation will do. You will have to create an open and honest dialogue that reaches the very core of your target audience’s thoughts and beliefs, in order to have meaningful engagement. Here are three tips to help engage with your audience. Know Your Target Audience One of the biggest mishaps in addressing target audiences is not knowing who they are. Before…
  • 5 Ways Blogging Can Help Your Business

    Randi Sherman
    5 Nov 2014 | 10:00 am
    In today’s information driven society, it is easy come, easy go. If you are not doing the things that it takes to remain visible and informative to your audience, existing and potential customers will move on to someone who is. It really is that plain and simple. I’ve talked to both internet and brick and mortar business owners who say blogging is just not their thing. In almost every instance, they believe there is some great big elaborate process that one must go through to be an effective blogger. This could not be further from the truth. If you are wondering how you can…
  • Three Easy Steps to Create a Captivating Value Proposition

    Randi Sherman
    29 Oct 2014 | 10:00 am
    Creating a captivating value proposition is the lifeblood of your potential venture. It solves some sort of market problem, or perhaps spices up an old industry. It performs something new and different that will drive value and customer-demand in an awesome way. You can create a small amount of value, or massive value through your new venture. What matters is that you’re positively impacting a defined market. Here are the three easy steps that anyone can take towards creating a captivating value proposition. 1. Find Your Unsolved Problem This step is actually extremely easy but many people…
  • Top 5 Ways to Drive Traffic to Your Blog for Free

    Randi Sherman
    15 Oct 2014 | 10:00 am
    5. Create Short SEO’d YouTube Videos YouTube is one of the three biggest search engines on the internet which is used daily, next to Google and Amazon of course. People frequently search YouTube for answers to their problems. Even if they use Google to search for answers, YouTube will often still be at the top or on the first page of search results. This is an easy opportunity to capture some free traffic. You just need to create honest, valuable, and helpful videos within your niche. Have people subscribe to your blog’s YouTube channel so that they will constantly be reminded of your new…
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    TheeDesign Studio

  • Leveraging Google Adwords to Convert Holiday Shoppers

    Patrick Stox
    17 Dec 2014 | 4:00 am
    With the holidays approaching, businesses are wondering how they can attract more shoppers. Shopping never sleeps: one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. How can businesses use Adwords to their advantage during the holidays? Sales Tactics for Adwords Before we talk about Google Adwords, let’s consider some of the best traditional sales tactics. Urgency, scarcity, incentives, and attracting attention are what I’m referring to. How can we leverage these tactics in the digital space? Urgency Besides the absolute deadline of…
  • TheeTeam Spreads Holiday Cheer to Local Raleigh Food Bank

    Lauren Curatola
    15 Dec 2014 | 4:00 am
    The holiday season has taken over TheeDesign Studio! Thee stockings have been hung on the mantle with care and thee tree has been decorated with ornaments and lights. TheeTeam is having fun celebrating the holidays this year. We’ve been busy decorating our office, playing “Secret Santa”, and eating delicious holiday treats. We’ve also been busy spreading holiday cheer to the Raleigh branch of the Food Bank of Central & Eastern North Carolina with our food drive. We have all pitched in to help decrease hunger during the 2014 holiday season. According to recent numbers from the…
  • What Is A Landing Page?

    James Pate
    10 Dec 2014 | 4:00 am
    The term “landing page” is commonly used in the internet marketing world. There are many different definitions of a landing page, and as new web technologies and internet marketing strategies evolve, landing pages can take on many forms. Landing pages are not defined by how they look, but by their purpose. While landing pages may have similar qualities, the major difference is the ultimate conversion goal. The Purpose of a Landing Page The purpose of a landing page is centered around an immediate conversion goal. This generally leads to a minimalistic design with very few links…
  • Benefits of Responsive Web Design vs. Creating a Mobile App

    Keri Giordano
    8 Dec 2014 | 4:00 am
    If you’re like many small businesses, you may be wondering how you can take advantage of traffic from smartphones and tablets. Depending on your business, you may benefit from responsive web design, a mobile app, or possibly both. How do you know which option is best for you? Keep reading to learn the benefits of both responsive web design and apps. What is a Responsive Web Design? Responsive web design adjusts the layout of the content to fit the screen it’s viewed on. It is one website with code that tells the browser how to display the content depending on the size of the…
  • How Pinterest Can Help Boost Your Holiday Sales

    Katie Sommerfeld
    3 Dec 2014 | 4:00 am
    Pinterest traffic skyrockets during the holiday season with gift related boards and Christmas gift searches. Social media marketing during the holidays is a great opportunity for small businesses to expand their audience reach and boost their holiday sales. Follow Consumer Trends Holiday boards will definitely be trending in social media marketing. Stay up on the trends your customers follow, those trends have roughly a 94% increase in click through rates on Pinterest. Making boards relevant to trending topics is going to increase your chances of getting seen. Gift idea boards are huge!
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    ME Marketing Services, LLC

  • 4 Social Media Trends We Will See in 2015

    Mandy Edwards
    16 Dec 2014 | 4:00 am
    Mandy Edwards Has another year seriously past? I seems like it was 2005 – my oldest was one, Facebook was just an idea in Zuckerberg’s head and heck, we all still had flip phones. Social media has evolved in the past 10 years thanks to smartphones, tablets and the always-connected lifestyle the majority of us have adapted. If you told me 10 years ago that I’d have a phone with an app to order pizza or tell me the traffic, I would have laughed at you. We’ve come leaps and bounds. 2014 saw a record amount spent on social advertising. Facebook topped well over 1 billion users and…
  • Why I Would Give Up Facebook in a Heartbeat

    Mandy Edwards
    11 Dec 2014 | 3:35 am
    Mandy Edwards Yes you read that right. A social media professional publicly stating she’d give up Facebook. Let me explain… I have been a Facebook user since the fall of 2006. I enjoyed simply because I could keep up with my sister out of state. My mom joined a few years later. Being on Facebook originally was fun – reconnecting with friends I hadn’t seen in years, staying in better touch with family out of state and even getting to give an apology to someone that was about 10 years overdue. There were no ads and no games – you could say Facebook life was much…
  • Ask Mandy Q&A: Ways to Generate Leads via Social Media

    Mandy Edwards
    9 Dec 2014 | 5:00 am
    Mandy Edwards Lead generation is important for any business. Without leads (or referrals as they are sometimes called) you would have nowhere to start. Leads (referrals) can come from friends and family or a business organization or even online via social media. You may have a portion of your clients that found you on their own but at some point every business will have to go after clients, either through advertising, social listening or your traditional sales call. Recently I was asked to list out some ways that people could use social media for referrals. As I created the list I realized…
  • A New Must-Read: The Art of Social Media

    Mandy Edwards
    4 Dec 2014 | 5:00 am
    Mandy Edwards I love a good book. I love a good, relevant social media book even more. I’ve read many titles from various social media professionals, but Guy Kawasaki and Peg Fitzpatrick’s The Art of Social Media is a new one to the must-read list. I was fortunate to be one of the beta readers for this book so I got a sneak peek into what lies in store for you Not familiar with Guy and Peg? Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of…
  • Snapchat, Not Just a Medium for Selfies Anymore

    Sarah Voiselle
    3 Dec 2014 | 4:00 am
    Sarah Voiselle Snapchat is one of the most unique social media platforms (if you choose to recognize it as one) available to the public. Developed simply as a messaging app, these messages were not communicated by texting or calling, no, they were communicated through photos that disappeared after a maximum of 10 seconds. As you can imagine young adults and teens pounced on Snapchat making it incredibly popular. Some parents worried it would become a medium for sexting, but instead it became known as the vehicle for hideous selfie wars between best friends. However, like all forms of social…
 
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    Digital-Warriors.

  • Don’t Get Caught With These Obsolete Digital Marketing Strategies

    Jason Bowden
    6 Dec 2014 | 11:05 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: http://tweakyourbiz.com/ Being in the competitive world of digital marketing requires every internet marketer to exercise agility and flexibility in their marketing strategies. The world of digital marketing is imbued with innovation that changes constantly and your business should be adept in embracing these changes. By getting outdated in your digital marketing campaign, your competitors may have already left you behind. What could have been a potential market opportunity for your…
  • Make Your Business Stand Out with Instagram for Business

    Jason Bowden
    29 Nov 2014 | 7:17 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: resome.comIf you are one of the business people who are pursuing social media marketing in promoting your products and services, Instagram for business is one of the best ways of doing it. Instagram is one of the popular social media platforms that are being used by entrepreneurs and is one of leading social media channels that can help boost the social signals of your business. You can leverage on using Instagram in growing your social signals with these advanced strategies that you may…
  • Smart Ways of Using Google API For Optimum Results

    Jason Bowden
    15 Nov 2014 | 6:38 am
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: developers.google.comOnline marketers are now drawing out the best advantage that they can get from using the different Google APIs for their business. A Google API consists of a Java Script that allows a third party to interact with the different Google services and to integrate its multimedia, feed based or search based content to its applications. An API is an Application Programming Interface consisting of software components that allow an application to communicate and become integrated…
  • Top 10 Major Elements to Rank Your Video

    Jason Bowden
    6 Nov 2014 | 2:43 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason BowdenImage credit: http://www.reelnreel.com/Video marketing is the process of using video as a part of a digital marketing campaign with the goal of promoting a brand, services or products. Using video as an online marketing strategy is beneficial because it provides marketers the opportunity to connect with their target viewers in a more personal note. Video marketing has provided online marketers a far reaching success in terms of attracting many audiences to take notice of their brand, and it becomes a popular…
  • Deliver an Excellent Customer Experience Using Big Data

    Jason Bowden
    6 Nov 2014 | 2:16 pm
    Digital-Warriors. - Web Presence Solutions to get your business going by Jason Bowden Image credit: blogs.cisco.comCustomer data and management is an important aspect of any online business. Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry. IT executives harness the competence of their businesses to deliver high quality customer experience using big data.About 78% of online marketers are using big data to grow their customer database especially to help them…
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    Oracle Social Spotlight

  • Five Big Ideas for Becoming a Customer Centric Organization

    Oracle Social Cloud-Oracle
    12 Dec 2014 | 6:28 am
    Customers have changed The reality is that life on this planet is changing. It’s more connected, more empowered and more impatient. We are all part of this change and the pace of acceleration is giving Moore’s law a run for its money. Rights and privileges once taken are never returned. While digital music might have been a disappointment for Neil Young, it still disrupted analog distribution because the consumer wanted music to be more portable and more readily available. We might long with nostalgia for turn tables and record stores, but we are not giving up our iPhone/iPod any time…
  • Celebrating Social Campaigns with Michelle Lapierre of Marriott Rewards

    Oracle Social Cloud-Oracle
    9 Dec 2014 | 2:24 am
    Have you checked out the best and brightest in marketing? The recent Global Markie Awards honored excellence in marketing across a whole range of marketing categories. We are so happy that Marriott Rewards, an Oracle Social Cloud customer, won the Markie award for Best Social Campaign. The category was based on: 1) Effective use of social marketing as a strategy to build brand awareness or turn customers and prospects into advocates; 2) Social media used in new and interesting ways or as the centerpiece of a successful new program; and 3) Seized social media opportunities and…
  • Business Insider’s #BI_IGNITION2014 Recap in Twenty-Five Tweets

    Oracle Social Cloud-Oracle
    4 Dec 2014 | 11:02 am
    One of the industry’s most anticipated conferences came to a close yesterday in New York City after three days of jammed-packed industry experts and insights.Produced by Business Insider, one of the fastest-growing digital-media companies in the world, and hosted by Henry Blodget, Business Insider's Editor-in-Chief and CEO, IGNITION: Future of Digital brought together 700+ of the brightest minds in technology, media, entertainment and finance to share what they see on the horizon. Topics included everything from social to mobile to wearables to big data to digital payments to Internet of…
  • A Thanksgiving to Our Technologies

    Oracle Social Cloud-Oracle
    26 Nov 2014 | 10:03 am
    On this Thanksgiving Eve, we thought it only fitting to make today’s Oracle Social Spotlight a holiday themed version. So in the spirit of expressing gratitude, we offer up thanks around some of our most favorite and essential technologies—straight from the Oracle Social Cloud team members. As you can imagine, our ever-present smartphone got many nods with several team members giving thanks to their iPhones. On the list was everything from electric cars to Instagram to fitness trackers to the Internet in general. Even our own Oracle SRM made the list, thanks to Reggie Bradford. So below…
  • Insights Straight From #WOMMASummit

    Oracle Social Cloud-Oracle
    21 Nov 2014 | 5:44 am
    Author: Erika Brookes, VP, Oracle Social Cloud  I attended this week the annual #WOMMASummit in Hollywood, California. As usual, it was a lively event full of industry thought leaders, informative sessions, engaging conversations, quotable tweets and more than a few innovative ideas.  I had the pleasure of speaking with LinkedIn executive Deanna Lazzaroni on the topic of B2B social marketing. Only we took a different stance on traditional “B2B” marketing with the session titled “B2B Social Media Made Simple: Hint, it’s All About P2P”. Meaning it’s all about people…
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    SteamFeed

  • 4 New Social Media Ads You Should Try In 2015

    Mandy Edwards
    17 Dec 2014 | 4:22 am
    According to ZenithOptimedia, the Internet is the fastest growing medium in advertising with 16.9% growth in 2014 and a forecast of 15% growth for the next two years. Ten years ago, only 4% of budgets were given to digital (social media/internet) advertising. As social media advertising grows, there will always be new options available and current offerings will be updated and upgraded to compete with other platforms. The year 2015 will see this. In this article I will give you 4 new social media ads to try this year to help your business online: Plus Post Ads from Google Facebook Mobile App…
  • How To Share Your Content The Right Way

    Avishai Sam Bitton
    17 Dec 2014 | 4:06 am
    Sharing content is an art, whoever says that all you have to do is write, post and press share is far from being close to mastering the art of content sharing. To be honest I didn’t think I was going to be a content marketer, I love writing and I am fond of sharing content on social media, fortunately for me these two loves apparently work great together. When I first started out I really didn’t know all the rules of great content sharing, it took me some time to understand the concept of giving “added value” to readers. That was 5 years ago, let me tell what I have learned since then…
  • Boost Your Marketing in 2015 With Hootsuite

    Laurie Thompson
    15 Dec 2014 | 4:44 am
    Thinking of boosting your 2015 social media marketing with Hootsuite? This is the perfect time of year to go from a free user to a Pro Account, and ramp up your brand on social media. To help you decide whether to purchase the Pro account, check out some of the benefits of adding Hootsuite to your arsenal. In this article you will find: Social Marketing Uses In The Dashboard Links to Helpful Articles About These Uses Enabling Auto-Initialing If you are a Hootsuite Pro user, you can enable Auto-Initial in your posts. If you have quite a few people responding for your company, you might want to…
  • Will Big Data Resolve Questions of Measurement in Social Research?

    Susan Silver
    15 Dec 2014 | 4:33 am
    The big five personality traits are some of the most well researched concepts in the field of psychology. It is a framework used to understand human personality along five factors; openness, conscientious, extraversion, agreeableness, and neuroticism. Each factor has its own spectrum and an individual may rank anywhere between the points of the two extremes. An individual’s personality will be an amalgam of these factors. Learning about the personalities of our customers, we have a model to work from when developing our messaging in digital mediums, by predicating how they will behave in…
  • Your SEO Insider: How Google Works [Infographic], the Art of Keyword Selection, SEO in 2015

    Brent Carnduff
    14 Dec 2014 | 7:56 am
    Welcome back SteamFeeders! Yet another week of great information from the world of Search Engines and SEO – already sorted, sifted and delivered straight to your display screen for your enjoyment, education, and increased traffic generation! Enjoy! Don’t Miss: How Google Works [Infographic] How Bing determines quality content Reducing your bounce rate Choosing your keywords SEO in 2015 Organic SEO An entertaining, animated infographic outlining some of Google’s features. How Google Works [Infographic] by Neal Patel on The WordStream blog Courtesy of: Quick Sprout Bing…
 
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    Devumi Blog

  • 4 Essential Viral Video Marketing Tips: Be Seen!

    Matthew Y
    17 Dec 2014 | 1:25 am
    CEO: “Okay, here’s our viral video marketing plan: We start out with a spinning close-up on the logo, cut to a shot of me talking about the virtues of Product X, show an image of it being used, then finish with the logo again. We’ll put a light piano music background in, and it’ll be a viral video hit!” Ya. That right there would be a CEO who really needs some viral video marketing tips! Creating a viral video may be one of the hardest things to do online. If it was easy, I’d be sitting here doing nothing but watch them all day! Unfortunately, this is not the case. There are maybe…
  • SoundCloud Mobile App Adds iPhone Playlists Feature

    Matthew Y
    12 Dec 2014 | 12:19 am
    The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users. Their current move is to entice users to use their service rather than having stacks of music downloaded onto their phone with a feature that allows you to create playlists right on your iPhone. As always, stick around for the end of the article where I publish my favorite track on SoundCloud right now! How the new SoundCloud mobile app feature works Those who have the SoundCloud mobile app on their iPhone can simply tap the…
  • What are Twitter Offers & How Can a Brand use Them?

    Matthew Y
    10 Dec 2014 | 7:09 am
    Twitter recently announced the launch of a new type of Twitter card. It is exclusive to the U.S. market right now, but plans are underway to expand it. The basic idea behind Twitter Offers is that it will allow advertisers a better way to track their ROI from Twitter. This is due to the nature of Twitter Offers being right in Twitter’s system. The system isn’t perfect, but you can use Twitter Offers for your brand to drive sales campaigns, and measure your ROI. What are Twitter Offers Twitter Offers are suppose to work this way: Suzy is scrolling through her Timeline. She sees a tweet…
  • How any Business Can Get More Pinterest Followers (With Pictures)

    Matthew Y
    5 Dec 2014 | 6:50 am
    All too many people think that it’s easy to get more Pinterest followers. Create some pins, create a board, and repin a few folks. Done. Right? If it were that easy it wouldn’t be worth anything! How you can get more Pinterest followers who genuinely engage with and love your brand takes some work. To help you work the right way I’m going to look at five ways you can get more Pinterest followers, and meet your social media marketing goals. How to get more Pinterest followers   Have your Pinterest profile verified It’s amazing what a little check mark can do for your Pinterest…
  • Business Mistakes on Social Media: Learn from their #FAIL!

    Matthew Y
    3 Dec 2014 | 3:12 am
    Your brand wants to get ‘Internet famous’ for good things, right? Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! Business Mistakes on Social Media: Learn from their #FAIL!   McDonald’s doesn’t quite seem to get it McDonalds is one of the guiltiest of indulgences when it comes to food. Most of the time, even those who eat there will pig out on a Big Mac, and then spend the next hour telling anyone how bad a decision it was. Even at the best of times, McDonalds has a hard time getting…
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    Social Shmooze

  • How Social Media is Shifting From Marketing to Targeted Digital Advertising

    Social Shmooze
    1 Dec 2014 | 10:55 am
    The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses. – Read article:  http://icl.ink/t5 - Social Shmooze
  • 5 Facebook Holiday Contest Ideas to Boost Your Sales

    Social Shmooze
    1 Dec 2014 | 10:55 am
    Making money online can be driven by many moving parts. Social media marketing, attracting traffic from search engines and the skill of converting those visitors into buyers are just a few of many. - Read article:  http://icl.ink/t4 - Social Shmooze
  • 3 Big Reasons Why I Use LinkedIn

    Social Shmooze
    1 Dec 2014 | 10:55 am
    LinkedIn is “the” professionals social network. Recent reports reveal that there are over 332 million users and one in three professionals are members. - Read article:  http://icl.ink/t3 - Social Shmooze
  • 4 Content Curation Tools to Boost Your Content Marketing

    Social Shmooze
    1 Dec 2014 | 10:54 am
    Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be in the right place at the right time. - Read article:  http://icl.ink/t2 - Social Shmooze
  • Sick of WordPress Comment Spam? 5 Ways to Stop It Today

    Social Shmooze
    1 Dec 2014 | 10:07 am
    Spam! We all hate it, yet marketers continue to inundate the average with spam at every turn. You likely get spam emails, spam popups and, if you own a WordPress site, spam comments posted to your blog. While Akismet and other spam stoppers do a pretty good job of filtering out this annoying comments, they are still…well, annoying. – Read article:  http://icl.ink/t1 - Social Shmooze
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    roy.roypovarchik.com

  • Growth Hacking Resources: 56 Blogs You Should Follow To Stay On Top

    Roy Povarchik
    26 Nov 2014 | 12:43 am
    How can I become a growth hacker? What are the best books or web resources on Growth Hacking? These are two of the most heard of questions about growth hacking today. While I find it hard to give a definitive answer on how to start doing growth hacking, I can easily say that you never finish learning how to be a growth hacker. New hacks and creative ideas are formed every day and reading is the best way to keep track of all that’s new. Following the right blogs and growth hacking resources will definitely help you stay on top of things, so I’ve made a list of 56 blogs you should…
  • 11 Google Analytics Metrics Bloggers Should Track

    Roy Povarchik
    11 Nov 2014 | 1:34 am
    Hi there. Let me ask you a question and, be totally honest with me, or even better, with yourself. Are you running a successful blog? If so, kudos! I’d love to know what you categorize as successful and learn as much from you as I can.   Most bloggers I encounter don’t know how to give a straight answer to this question. Most of them answer with their gut feeling: “We’re doing pretty well, we were mentioned on X blog last week, so I guess we’re doing fine”. “We’re doing great, we’re posting about 4 posts a week!” “Honestly? I’m not sure, we have good content but,…
  • The complete comprehensive A-Z guide to using Google analytics for content marketers

    Roy Povarchik
    27 Oct 2014 | 4:51 am
    Mastering Google analytics is an important part of a content marketer’s life, yet, not many content marketers don’t feel comfortable enough using the analytics platform to its fullest. Are you still trying to figure out how to Google analytics? Can’t find a platform to give your the proper Google analytics training? Here’s a comprehensive guide of becoming a master at Google Analytics in less than 2 and a half hours:       Are there any tips i’m missing? Add them in the comments! Are you on Twitter?The complete comprehensive A-Z guide to using…
  • How to compete with over a 1,000 blogs and win (including scripts and tools)

    Roy Povarchik
    16 Oct 2014 | 12:58 am
    A week ago, I took part in AtomicReach’s Tweetchat.  AtomicReach has been hosting tweet chats regarding content and blogging for a while, and this time they invited me to be a guest on their chat and talk a little bit about my blog post,  ‘How To Make Your Content Marketing Stand Out In The Crowd’. One of the questions I was asked during the chat was – ‘How do you compete with over 1000 blogs and win”, which I thought was a fantastic question.   I quickly answered it saying: “It’s not about competing; it’s about finding your voice and unique selling point”.
  • 3 little known hacks to get more leads using Reddit

    Roy Povarchik
    14 Sep 2014 | 8:05 am
    Marketing on Reddit has been a big challenge for me to comprehend. Everyone kept telling me: if you’re Reddit for marketers doing content marketing and still haven’t tapped into the power of Reddit, then you are truly missing out. So I kept going. I would like to share with you 3 tricks that are currently working for me that I haven’t seen any marketers using. According to their 2013 stats report, you can easily see why marketers love Reddit. It gains a lot of traffic, active users who share stories and click on articles, and is basically a juggernaut for posting content and luring…
 
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    Leadtail

  • B2B Marketers: Think More Like Brand Marketers

    Carter Hostelley
    14 Dec 2014 | 8:05 pm
    You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer […]
  • Ready to Identify and Mobilize Your Brand Advocates?

    Carter Hostelley
    7 Dec 2014 | 10:48 pm
    Every marketer worth their salt knows the value of being recommended by a customer. After all, it’s why we always talk about how powerful word of mouth is. Yet my experience is that most marketers don’t know who their brand […]
  • B2B Marketers’ Visual Guide to Social Video

    Ivan Serrano
    3 Dec 2014 | 12:00 am
    Video content is no longer a content marketing tool only used by B2C brands. In fact, the use of social video has become extremely popular for B2B brands as well. When using social video, it’s important to think about the […]
  • Can Real Community Thrive on Twitter?

    Karri Carlson
    1 Dec 2014 | 12:00 am
    Sometimes it freaks me out that I’m a member of the last generation that will know what things were like “before the Internet”. Yes, there were newsgroups and online bulletin boards, but most of us were spoon-fed our first taste […]
  • 5 Ways B2B Companies Can Get Smarter About Social Media

    Carter Hostelley
    23 Nov 2014 | 8:41 pm
    Some people believe we only use 10% of our brain’s capacity. Whether we actually do (or not) is beside the point. It’s a good analogy for how B2B companies are using social media – merely scratching the surface of its […]
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    Digital Self Marketing Advantage

  • Networking Convergence: When Digital Meets Physical

    Denny McCorkle
    3 Dec 2014 | 5:01 am
    Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement. Social media networking is a lot like physical networking.  Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and necessity […] The post Networking Convergence: When Digital Meets Physical appeared first on Digital Self Marketing Advantage.
  • A Social Media Thanksgiving 2014 (with PB&J Snacks)

    Denny McCorkle
    24 Nov 2014 | 11:09 pm
    Thanksgiving is a time for thanks. With this blog post I give thanks for the social media platforms and tools that have guided me on the social web.  Social media is now embedded deeply into my life and my career. Since my blog is about using social media marketing for personal branding and job search […] The post A Social Media Thanksgiving 2014 (with PB&J Snacks) appeared first on Digital Self Marketing Advantage.
  • The Secret to My Secret Social Media Success

    Denny McCorkle
    20 Oct 2014 | 12:03 am
    Unnecessary focus on traditional social media metrics causes unwelcome anxiety and stress. This blog posts explains a more realistic metric for measuring success and for justifying the use of social media for personal branding and job search. When it comes to social media, social sharing, and personal branding, I am no longer an enthusiast.  Nor […] The post The Secret to My Secret Social Media Success appeared first on Digital Self Marketing Advantage.
  • Daddy, What is Social Media?

    Denny McCorkle
    8 Oct 2014 | 11:03 pm
    My blog posts are typically about the how-to and why-to of using social media marketing for personal branding and job search (PB&J). However, I oft times see things in a humorous way, as illustrated with my most popular blog post to date: A Social Media Enthusiast Walked into a Bar. This blog post presents a […] The post Daddy, What is Social Media? appeared first on Digital Self Marketing Advantage.
  • Do’s & Don’ts When Using Twitter for Personal Branding & Job Search

    Denny McCorkle
    1 Oct 2014 | 4:02 am
    Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing. Some think Twitter is for the birds.  No doubt, it is not always easy to find value in the monotony […] The post Do’s & Don’ts When Using Twitter for Personal Branding & Job Search appeared first on Digital Self Marketing Advantage.
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    iRISEmedia.com

  • How To Turn Facebook Reviews On and Off

    Alex Noudelman
    17 Dec 2014 | 12:53 pm
    Do you have a negative review on Facebook you would like to hide? Are your customers having trouble leaving a positive Facebook review because the tab is inexistent? It’s very easy to turn Facebook reviews and rating stars on or off. If you’ve never done it before, then it may be tough to figure out on your own. The tips are only applicable to local Facebook business pages that have reviews and ratings because they require a physical address. Here are the steps you will need to take to turn Facebook Reviews tab on or off: Login as admin to the Facebook business page. Click the “About…
  • Q & A With Mark Zuckerberg

    Alessa Brauckmann
    17 Dec 2014 | 7:02 am
    Due to the successful event in November, Mark Zuckerberg, founder of Facebook decided to do to another Q&A event, this time in Menlo Park, California. This type of interaction with the public is valuable for Zuckerberg because it provides insight on the questions, thoughts and doubts regarding Facebook. It provides valuable information so that he and his team can improve the platform. So, what did we learn about Facebook and Mark Zuckerberg? Will Facebook introduce the “dislike”-button? Despite the wish of many users, Facebook will not introduce a “dislike” button. According to…
  • The Teen Wolf of Wall Street Made It All Up

    Alex Noudelman
    16 Dec 2014 | 11:33 am
    Yesterday, New York magazine published an irresistible story about a 17 year old NY high school student who made a fortune investing in the stock market. The reporter even disclosed the exact number he was making, “Though he is shy about the $72 million, he confirmed his net worth in the ‘high 8 figures’”. In an exclusive interview with the New York Observer last night, the Teen Wolf of Wall Street, Mohammed Islam, admitted to fabricating the entire story. He and his friend Damir Tulemaganbetov, who was also featured in the story, hired crisis PR firm, 5WPR and lawyer Ed Mermelstein…
  • “Money Never Sleep” Queens Teen Earns $72 million Trading Stocks on Wall Street

    Alex Noudelman
    15 Dec 2014 | 2:13 pm
    What will it take to make millions? How old do you have to be in order to be considered successful? These lingering questions you have can be easily answered by the ‘Teen Wolf of Wall Street’. The person you are about to meet is very much like Jordan Belfort, Leonardo DiCaprio’s character in “The Wolf of Wall Street”. A Grade 12 Stuyvesant High School student from Queens, NY made tens of millions of dollars by trading stocks on his lunch breaks; $72m to be exact. The earnings were reported in today’s issue of New York News & Politics Magazine. The student’s name is Mohammed…
  • 3 Places Where SEO Falls Short

    Alex Noudelman
    12 Dec 2014 | 7:28 am
    Internet Marketing is a stronghold for unscrupulous business people who claim to be SEO experts. If you are one of those unlucky ones to interact with them, it can set you back a couple of months and even years. There are many signs that an internet marketer should watch out for when selecting a provider: 1. Focusing on One Marketing Strategy Each and every year, Google changes its search algorithm 500-600 times. While many of the changes are miniscule, Google occasionally rolls out a major algorithm update, such as Google Panda, Google Penguin, Google Hummingbird, that affects your rankings…
 
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    Rignite

  • How User Generated Content Can Lead to Social Success

    Guest Author
    8 Dec 2014 | 8:28 am
    Today’s guest author is Nicole Kohler. Nicole is the Web Content Strategist for WebpageFX, where she specializes in writing content to help others learn and improve their online marketing. In her spare time she can often be found playing video games, throwing a football around for her dog, Brodie, or chowing down on sushi. Short on ideas for your social media campaigns? An untapped source of inspiration may be hiding just under your nose: your customers. User generated content, or UGC, is one way that your company can increase the amount of unique content available on your social media…
  • Social Media Outsourcing: Do You Really Need It? These 5 Experts Will Help You Decide!

    Madelyne Oliver
    1 Dec 2014 | 8:22 am
    We all know social media marketing can be time consuming. You can spend hours crafting meticulous messages. Then you need to decide which social networks to post to and when to post. At some point you have to ask yourself if the cost and headache of going it alone is worth it. You can save a lot of this headache and time by outsourcing social media. But should you trust the keys to your house to someone else? Five experts answer this question and much more. It’s time to make a copy of that key, and see what your outsourced agency has waiting for you at the front door: Meet the bloggers,…
  • 4 Social Media Coupon Campaigns to Successfully Promote an Ecommerce Business

    Madelyne Oliver
    17 Nov 2014 | 8:44 am
    For most eCommerce brands, the main goal of social media marketing campaigns always comes back to getting more customers and driving more sales. In a crowded online ecommerce arena, how do you attract customers and retain them so they keep purchasing from you? Today we will talk about how to do exactly that using coupon campaigns. And we’ll share examples of campaigns that successfully engaged customers on social media to: Drive revenue Increase customer loyalty Unleash the powerful weapon in an online merchant’s arsenal: Coupon Campaigns. So Why is it Important to Offer Coupon…
  • How to Promote an Event Using Social Media

    Glen Kosaka
    3 Nov 2014 | 8:35 am
    Social media is a great channel for promoting events. It’s not only a great way to reach your fans, but also a great way to expand your reach through shares and retweets. Promoting events like seminars, webinars, special guests, product demonstrations, conferences and concerts using social media can be effective if you follow these guidelines. Here are 7 tips to show you how to promote an event using social media. 1Tell them why they’ll benefit Make sure your fans know why it will be so great for them. Get them excited about what they’ll experience or the value they’ll receive.
  • 5 Social Media Workflows To Keep Your Team On The Ball

    Glen Kosaka
    13 Oct 2014 | 9:12 am
    When you’ve got a lot going on with your social networks and it’s important to coordinate efforts with your team, it helps to document the social media workflow for each critical process. Whether you’re an enterprise team or a marketing agency with many clients, this will help ensure that everyone knows their social media team role and place in the flow. Here are sample social media workflows for five critical social media processes. 1Communicating – Posting and Scheduling Posts This is the most basic but critical process for social media. Creating compelling posts is always a…
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    Social Media Monitors

  • A Social Media Marketer’s Ideal Christmas Wishlist

    Elli Summers
    16 Dec 2014 | 5:23 pm
    Dear Santa, The Social Media Monitors team recently sat down and recapped 2014, there has been many significant changes happen in the social media and technology world this year. However, our team were hoping that a few more important changes […]
  • Facebook Is Creating An App To Stop You From Drunk Posting

    Chelsea Heaney
    15 Dec 2014 | 5:35 pm
    After a particularly big night out, there may be a little more than just a headache and an empty wallet on your mind. If your thumbs got a little trigger-happy after a few too many then scrolling through your feed […]
  • DIY Technology Innovations

    Elli Summers
    10 Dec 2014 | 6:33 pm
    Christmas is just around the corner and while you’re waiting to unwrap your new tech gadgets, we’ve found some of the best examples of DIY technology innovations that everyone can recreate. Go Pro Selfie Pole Go Pros can be quite […]
  • It’s Official, Instagram Is Now Bigger Than Twitter

    Chelsea Heaney
    10 Dec 2014 | 5:55 pm
    According to Instagram’s own reports, the photo sharing service now has more than 300 million active users. This makes it officially bigger than Twitter, which had 284 million active accounts as of six weeks ago. It’s hundreds of millions of […]
  • Top Tech Christmas Presents

    Chelsea Heaney
    8 Dec 2014 | 6:44 pm
    If you have a technology-obsessed friend, family member or significant other it can be difficult to keep up with all the latest gadgets come time for Christmas shopping. But don’t worry, here at Social Media Monitors we have put together […]
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    C4 Compete

  • WordPress Plugins for Social Media Integration

    Chloe
    24 Nov 2014 | 6:04 am
    I don’t know about you but my favourite kind of websites are the engaging ones. You know, the ones that give you new areas to explore in an interactive setting. By integrating your social media into your website you’re creating a hub for customers and prospects to see all the different facets of your brand in one place. You bring everything together to create an experience for visitors to enjoy. This integration creates two-way interaction and communication that is going to make it easier for visitors to build a relationship with you. If you’re a WordPress user, there are a…
  • Why You should be using Twitter’s Embeddable Tweets

    Chloe
    22 Nov 2014 | 6:56 am
    Integrating social media is so important to any business strategy. It’s through connecting the jigsaw pieces that we see the big picture and are inspired by it. In everything you do, it’s important to think strategically about integrating your different marketing channels to share one unified messages. This includes blog posts. While social sharing is great, let’s go deeper. Let’s make it easier for our customers to engage with us on social media platforms like Twitter without leaving our websites.  Let’s use Embeddable Tweets.   Benefits of Embeddable Tweets The biggest…
  • Social Media: Viral Intentions vs. Value Intentions

    Chloe
    20 Nov 2014 | 10:53 am
    The greatest thing about social media is that puts every person in every business on a level playing field. Everyone is equal. This is why it is the one place  where small businesses can take on the big dogs of the business world and win.   Dundee taxi driver Jimmy Smart provides a perfect example of how a small business can become a viral hit.   The reason this video is so great is that it wasn’t designed to go viral. In fact, it was a customer who took the video. It wasn’t staged and it wasn’t a publicity stunt. Jimmy was just doing his job as he’s always done.   As…
  • Four Ways Your Care Home Should Be Using Social Media

    Chloe
    14 Nov 2014 | 3:27 pm
    When it comes to marketing your care home, social media as a key communication channel may seem like a strange choice. In fact, the idea of increasing your resident intake through Twitter or Facebook might be completely foreign to you. If so, you’re not alone. This is a common disconnect shown across all areas of social care. …But can I tell you a secret? This is precisely why YOU have a huge opportunity right now to capitalise on just that. You see, Care Homes and Social Media Marketing are a perfect fit disguised under the common myths of ‘my audience isn’t on social media’ and…
  • 5 Ways To Increase Email Opt-Ins

    Chloe
    13 Nov 2014 | 5:16 am
    Ever wondered how to increase your email subscribers? Social media is an incredibly powerful tool when it comes to marketing. The thing is, it is just one piece of the marketing puzzle. If you want to maximise the results you attract, you need an integrated marketing mix. This means taking advantage of a number of different communication channels both online and offline. That brings us to email. Having access to your target audience’s email addresses is incredibly valuable. Sometimes even more valuable than a one-off sale… no, really! Email offers a direct communication with…
 
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    Audienti » Blog

  • 3 One-to-One Marketing Masters of 2014

    Caroline Coppel
    17 Dec 2014 | 5:00 am
    This time of year, we see a lot of “Best of” lists that wrap up some aspect of the past 12 months in a neat little summary. And here’s one more—with one difference. These companies have proven they are some of the best one-to-one marketers in the business. So, not only should you study what they’ve done in one-to-one marketing—and we have some great examples below—but you should also watch them in the coming year. We bet they’ll be the future of digital marketing and setting trends left and right in 2015. Free Bonus: Signing up for our free whitepaper on…
  • Why You Should Do Social Media Marketing In-House: Benefits and Tradeoffs

    Quin Woodward Pu
    16 Dec 2014 | 2:00 am
    You’ve committed to social media marketing. Your business  now has all of the requisite social media accounts. Now you’re deciding whether or not to keep your social media marketing in-house.  Do you delegate the task to a digital marketing agency? While lightening your full plate may seem like the best option for the short term, you’ll be thankful for the long term benefits of having your social media marketing in-house. Much like taking your content marketing in-house, which we discussed in this post, you will strengthen your brand and grow your business and lead…
  • 10 Cool Tools to Expand your Content Promotion Options

    Quin Woodward Pu
    15 Dec 2014 | 2:00 am
    Content is king and reigns over the success of our digital content promotion efforts. Once you have a repertoire of resources, how will you share them with your kingdom and reign over your industry? It’s a big world and everyone could use some help with content promotion. Thankfully, there are myriad tools to promote your content in front of thought leaders, consumers and influencers. Here you’ll find 10 tools you shouldn’t promote without! Free download: If you’re not sure to whom you should promote, download our free guide, Identifying your Online Customers. Before you start…
  • Why You Should Do SEO In-House

    Quin Woodward Pu
    15 Dec 2014 | 1:00 am
    SEO is an acronym that intimidates, challenges and looms over every marketer’s plate. As much as a business would like to delegate the task to a third party, I challenge you to take on the SEO beast yourself. The benefits SEO in-house are significant; wouldn’t it be grand to take some (if not all) of the credit? Earlier this week we touted the benefits of keeping your content in-house. Make sure to keep that in mind as you plan your in-house marketing power house. Here we go! SEO In-House Will Strengthen your Marketing Team A united marketing team is critical for implementing and…
  • 3 Reasons to Keep Marketing Content Production In-House

    Caroline Coppel
    10 Dec 2014 | 5:00 am
    Outsourcing marketing content production is commonplace, and for good reason. It often makes financial sense—you may not need a full-time marketing content production team. It frees up your staff so they can focus on other projects, especially for smaller companies. It’s a chance to let the experts drive, and develop a good content production and management strategy without a lot of trial and error. But now we’re going to make the case for keeping content marketing in-house. We’ve got three good reasons to forgo the freelancers and keep your content production services as…
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    Internet Marketing Avenues

  • Ask Jeeves

    Chris
    30 Nov 2014 | 5:51 am
    The year 1995 is really substantial to the development of online search engine. The majority of people bear in mind Jeeves the precious butler from the Ask Jeeves web site. The internet site presented a basic idea: ask Jeeves a concern and he will certainly offer you a response through a search results page. It was among the very first web sites to integrate an algorithm that dealt with keywords to provide search engine result. That innovation was advanced in 1995. In 2005, Jeeves was less present on the site, which ended up being just Ask.com. The internet site deserted its roots as an…
  • Facebook Profiles, Pages and Groups Described

    Chris
    22 Nov 2014 | 3:48 am
    Facebook can be complicated, specifically for those simply starting with it. I hear a great deal of individuals getting baffled in between profiles, pages and groups. A lot of them are obviously, newbies. Individuals like me who have actually been making use of the service given that its early days, have actually embraced with the brand-new things that ultimately came. For newbies simply beginning out, this can be a laborious and complicated procedure. Let me discuss the distinctions in between Profiles, Pages and Groups. Profile A Profile is the standard advantage you get when you initially…
  • Marketing and advertising diary of an SEO

    Chris
    16 Nov 2014 | 9:54 pm
    Marketing and advertising is executed for marketing objectives when doing company in lots of various markets. These sectors consist of fine art, style, sporting activities, trip as well as computer systems. The computer system market makes wonderful usage of marketing and advertising by using the different internet marketing techniques that are readily available, to advertise company as well as individual sites. Internet marketing SEO represents seo which is, the procedure of impacting the presence of a web site on online search engine, by making using of lawful internet marketing devices as…
  • Mobile Marketing And Branding on the Move!

    Chris
    9 Nov 2014 | 5:41 pm
    With the expansion of SmartPhones (3G apples iphone), as well as now SuperPhones (4G Android OS), it has actually never ever been simpler for customers to attach on social media sites stations, browse the internet, as well as make investments on the internet any place and also whenever. When an advertising campaign triggers your passion, pertinent and also important details is instantly offered on your SuperPhone. New innovation allows you to merely check QR Codes with an App on your SmartPhone, and also be immediately linked to a site, a video, number or to whatever the online marketing…
  • Marketing Your Home Business For Free

    Chris
    27 Oct 2014 | 5:16 am
    You Can Market Your Home based business Free The concept of marketing a home based business could frighten some individuals, merely due to the high expenses included with home based business marketing. There are plenty of methods to promote your house company without breaking the bank. Right here are simply a couple of: 1. Get Free Press Whenever your home based business has some kind of achievement or sponsors a contest or occasion, attempt to believe in regards to news article, and so on. Make use of any and every fitting chance to send out a post to the regional paper, discussing your…
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    Twine Social

  • The Power of The Pin: Promoting Your Posts

    Aaron
    7 Dec 2014 | 11:03 am
    When you post something that is both entertaining and useful in your social hub, pinning that post will give fans more opportunities to respond. This kind of post also shows fans that your social hub acts as community and a resource. “Pinning” a certain post means that the post will stay at the top of your social hub for one week (or longer). Many organizations choose to pin customer compliments and experiences, others will make sure a key video or photo stays at the top. Case Study: How Mastercard uses Promoted Posts MasterCard faced a creative challenge when launching the Mastercard…
  • Get More Engagement with “Call to Actions”

    Aaron
    25 Nov 2014 | 10:11 am
    Call to action buttons on websites and social hubs are often neglected. Marketers and designers sometimes don’t understand exactly what makes a good call to action button – beyond being attractive and fitting into the overall design. But call to action buttons are too important to be designed without some kind of understanding of what makes them effective. After all, the main point of a call to action button is to get visitors to do something. How to add Call To Action buttons to your Social Hub Adding a CTA to posts on your TwineSocial hub is simple. CTAs may be added manually,…
  • Choosing a Language for Your Social Media Hub

    Aaron
    24 Nov 2014 | 11:21 am
    Great news for our non-English fans! Now, you can choose a language or locale when embedding your social hub. This feature is ideal for multi-national brands who want to activate a social hub on multi-lingual websites. TwineSocial now supports English, Spanish, Swedish, German, French, and Italian. This feature is available at no additional cost to all users, including Free Plan users. (Yay!) Learn how to activate this new feature in just two short steps. The post Choosing a Language for Your Social Media Hub appeared first on Twine Social.
  • New Feature: Google Analytics Event Tracking

    Aaron
    17 Nov 2014 | 3:27 pm
    We’re pleased to announce the availability of Google Analytics Event Tracking integration. Now, you can measure how users interact with the content on your social hub from within your Google Analytics account. For example, you might want to measure how many times an item was shared on Facebook, or how many times a particular item was retweeted on Twitter. This feature is ideal for agencies and partners who rely on Google Analytics to demonstrate social value to clients. Learn how to activate this new feature in just two short steps. The post New Feature: Google Analytics Event Tracking…
  • New Feature: Flickr Galleries & Groups

    Aaron
    6 Nov 2014 | 6:54 am
    Our development team just released support for Flickr Galleries and Flickr Groups. Now, it’s simple to display your curated Flickr Galleries and Flickr Groups on your social media hub. This feature comes on top of our existing support for Flickr Tags, Flickr Photosets, and Flickr Search. Simply add in the Gallery or Group:     And your Flickr photos will be beautifully and seamlessly integrated into your social hub.   But wait, there’s more… You’ll often find that a few tweaks to the Flickr photos are in order. Once you’ve added your Flickr…
 
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    Soldsie » Soldsie Blog

  • 7 Reasons Why People Follow Brands on Social Media

    Jenny Xie
    15 Dec 2014 | 4:05 pm
    www.papa-moscas.com We all want more followers on social media, but in the rush to get the next +1,  it’s easy to forget why people follow brands in the first place. In case you’ve lost sight of those reasons, here’s a refresher. Remembering what folks expect they click “like” and delivering on that promise is what builds a robust social media following. Backstage Access People are always intrigued by what goes on behind the camera, so to speak, and feel privileged when they get a peek. Victoria’s Secret posted a sketch of several costumes to be…
  • The Insider’s Guide to Using Instagram to Grow Your Business

    Josh Brown
    10 Dec 2014 | 9:00 pm
    Business owners and marketers are storming the popular social network Instagram as the uptick in use of visual platforms for business promotion continues to climb. With 300 million monthly active users – 57% of which log on to the site every day – marketers are finding Instagram is a powerful way to reach their audience and grow their brand. Even if your company isn’t obviously “visual” in nature (such as service based companies), Instagram can still be an effective marketing tool. In this article, you’ll learn all the basics you need to set up and launch a profitable Instagram…
  • How to Create Blog Content that Boosts Conversions

    Josh Brown
    8 Dec 2014 | 8:22 pm
    By now, most brands realize blogging is an excellent way to attract customers to their business and increase traffic. Although increasing blog traffic is an important goal, remember that traffic shouldn’t be your only goal for blogging. When people visit your website, they should feel compelled to stick around because of your amazing content. To increase traffic to your blog, there are a number of things you can do. To get started, here are five ways to create blog content that boosts conversions. Link to a Landing Page A great way to increase conversions through blog content is to link to…
  • How 3 Shopify Stores are Successfully Selling on Instagram using Soldsie

    Lena Vayn
    5 Dec 2014 | 5:11 pm
    Soldsie is now integrated with Shopify, which has proven hugely successful for our stores. Shopify’s e-commerce software makes it easy for businesses to sell online and offline, allowing merchants to set up stores that keep track of inventory, sales, and customers. Soldsie’s integration with Shopify increases revenue for Shopify businesses in three ways: Monetizing their Instagram Increasing website traffic by referring new customers from Instagram Surfacing new email leads for future marketing purposes Here’s how three of Soldsie’s clients, Dapper Time, Upper Playground, and…
  • How to Find and Leverage Instagram Influencers for Your Business

    Josh Brown
    3 Dec 2014 | 9:34 pm
    Influence marketing is powerful. Perhaps that’s why so many businesses (big and small alike) are seeking lucrative relationships with individuals and brands that hold a high status among their target market on social networking sites. Connecting with influencers in your niche can power up your online presence and grow your business. But in order to see real results, you need to know what you’re looking for and how to create effective relationships. What is an influencer, anyway? The first thing people think of when they hear “influencer” is someone who has a large fan or follower…
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    RSS Feed | HelloWorld Blog | helloworld.com

  • Holiday 2014: Fred Meyer Coupon Countdown

    Melissa Summers
    8 Dec 2014 | 12:48 pm
    <p><em><img style="float: left;" src="assets/Blog_Photos/2014/December2014/Coupon-Countdown.jpg" alt="Fred Meyer Coupon Countdown For The Holidays" width="150" height="150" />Each year we like to take a look at some of our clients' holiday campaigns highlighting some of the creative ways they’re connecting with consumers. This year we’ve looked at <a href="http://www.helloworld.com/insights/blog/promotions/2014/11/11/belks-santa-baby-sweepstakes-2014/">Belk’s Santa Baby</a>…
  • HelloWorld: Meet Lynsey!

    Melissa Summers
    8 Dec 2014 | 9:46 am
    <p><img style="float: left;" src="assets/Blog_Photos/2014/December2014/Lynsey.jpg" alt="" width="130" height="200" />Everyone, say hello to Lynsey! Lynsey is Associate Producer on the Xbox Live Rewards team. She's a Spartan, would love to save the world one dog at a time and once put the Night Moves* on Bob Seger. (*Not really.)</p> <p>Lynsey is also our Q3 Everyday Hero! Congratulations Lynsey!<br /><br /><strong>How did you end up at HelloWorld?</strong></p> <p>My friend…
  • Holiday 2014: Lowe's Canada Winter Wish List Sweepstakes

    Melissa Summers
    5 Dec 2014 | 12:54 pm
    <p><em>Each year we like to take a look at some of our clients' holiday campaigns highlighting some of the creative ways they’re connecting with consumers. This year we’ve looked at </em><a href="http://www.helloworld.com/insights/blog/promotions/2014/11/11/belks-santa-baby-sweepstakes-2014/"><em>Belk’s Santa Baby campaign,</em></a><em> <a href="http://www.helloworld.com/insights/blog/promotions/2014/12/04/simon-propertys-10000-holiday-wishes/">Simon Property's 10,000 Holiday Wishes</a>…
  • Holiday 2014: Simon Property's 10,000 Holiday Wishes

    Melissa Summers
    4 Dec 2014 | 12:56 pm
    <p><em><img style="float: left;" src="assets/Blog_Photos/2014/December2014/simon-wishes.jpg" alt="10000 Holiday Wishes" width="150" height="159" />Each year we like to take a look at some of our clients' holiday campaigns highlighting some of the creative ways they’re connecting with consumers to reach their goals this year. This year we’ve looked at </em><a href="http://www.helloworld.com/insights/blog/promotions/2014/11/11/belks-santa-baby-sweepstakes-2014/"><em>Belk’s…
  • Old Navy's 2014 Overnight Millionaire Black Friday Campaign

    Melissa Summers
    3 Dec 2014 | 10:36 am
    <p><img style="float: left;" src="assets/Blog_Photos/2014/December2014/Overnight-Millionaire.jpg" alt="Old Navy Million Dollar Black Friday Giveaway" width="150" height="84" />Old Navy embraced Black Friday in a million dollar way! They opened their doors at 7pm Thanksgiving night and gave the first 500 shoppers across all stores a chance to win $1 million.</p> <p>Last year, Scott from Texas got the <a…
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    EveryoneSocial Blog

  • How to Write Clearly and Convincingly on Corporate Social Media

    17 Dec 2014 | 8:00 am
    In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience.
  • 5 Ways to Make Corporate Social Media Genuine and Personal

    10 Dec 2014 | 9:10 am
    When you come across a marketing message that rubs you the wrong way, what’s wrong with it? Often, it’s that the message comes across as slick and pushy, or that it seems to have been generated in a vacuum without any consideration for the audience’s trending tastes, attitudes and sensibilities.
  • 6 Steps to Engage Your Audience in Social Media Sharing

    Eric Roach
    8 Dec 2014 | 8:33 am
    Social media is not like traditional marketing where you’re directly sending marketing messages to your customers. Rather, social media is a way to build a brand and a reputation over time with a large and diverse audience, some of whom may never become your customers. That’s why it’s important to understand that social media is a powerful asset to a business precisely because of its inherently viral potential. 
  • Gaining a Loyal Following on Corporate Social Media

    3 Dec 2014 | 11:17 am
    Well-known brands like H&M, Burberry, and Whole Foods Market have more than 3 million Twitter followers apiece. They boast global name recognition and have assembled the industry’s leading social media professionals to continue expanding their brands across corporate social media. But not every business can be so blessed. In a world filled with cacophonous tweets and unwieldy news feeds, it’s more critical than ever to be disciplined and strategic to effectively build a loyal following on social media. Here is my list of “do” and “don’t” tips that will help you grow your…
  • Why You Should Care about Earned Media Value on Social Media

    Eric Roach
    1 Dec 2014 | 1:18 pm
    Much of marketing has historically focused on the business-to-person relationship. A business delivers a direct message to an individual, and the individual hopefully responds in kind by becoming a customer. Social media has turned this paradigm on its head. Businesses now have the opportunity to initiate and encourage person-to-person relationships that, if properly leveraged, can become a highly effective form of marketing.
 
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    DataRank

  • An Introduction to Sentiment Analysis

    Josephine Hardy
    16 Dec 2014 | 12:27 pm
    One of the major benefits of using a Social Listening tool is that you can quickly determine how people feel about your brand or product. But Sentiment Analysis can be a subjective tool, and understandably businesses and people alike are often wary of the process of identifying the positive, negative or neutral sentiment from a […] The post An Introduction to Sentiment Analysis appeared first on DataRank.
  • San Francisco Storm Conversation Monitoring

    Josephine Hardy
    15 Dec 2014 | 1:15 pm
    On 11 December 2014 California experienced one of the biggest storms it has faced in the last five years. With time to prepare, people shut down their businesses, purchased necessary goods and made their way home to wait out the storm. During this time people also took to social media to talk about the storm, […] The post San Francisco Storm Conversation Monitoring appeared first on DataRank.
  • Negative Social Media Opinion Of Qantas Generated By The Media

    Josephine Hardy
    14 Dec 2014 | 5:11 pm
    In recent years Qantas has had a turbulent relationship with its pilots, its stakeholders and its passengers. A week ago the iconic Australian airline announced that it’s on track to report a “profit of between $300 million and $350 million” in the first half of the financial year. But on the same day that this […] The post Negative Social Media Opinion Of Qantas Generated By The Media appeared first on DataRank.
  • Social Media Reacts To The End Of Orange Wednesdays

    Josephine Hardy
    12 Dec 2014 | 11:00 am
    Angry tweets are filling British Twitter feeds after an announcement from UK mobile company EE that they are canceling its weekly two-for-one cinema deal Orange Wednesdays on February 25th next year. The deal has been running since 2003. The spokesman for the company told Business Insider UK that the deal, which included a free pizza […] The post Social Media Reacts To The End Of Orange Wednesdays appeared first on DataRank.
  • Track Campaigns Using Social Media Monitoring

    Josephine Hardy
    11 Dec 2014 | 11:56 am
    Your company has established a social media presence and is ready to create a campaign. The task can seem daunting, and expensive. If you want maximum engagement on Twitter you can pay around $200,000 to get a promoted hashtag on top of the trends for a day. Whether your campaign is backed financially or organically, […] The post Track Campaigns Using Social Media Monitoring appeared first on DataRank.
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    Restaurant Coverings

  • 10 Ways to Leverage Buffer You Might Not Know About

    Restaurant Coverings
    16 Dec 2014 | 12:46 pm
    Maybe you have heard about Buffer or even used it before, but I’m pretty sure you never used it to it’s full potential. If you run a restaurant or any other small business Social Media Marketing is very important. Read also: Why You Should Invest In BuzzBundle – Review Tutorial That’s where Buffer comes into the game. Today I want to show you that this tool, their website and the company as a whole has to offer more than you think and how to take advantage of it. Let’s dive deep into one of the most popular Social Media tools of our time and explore how any small…
  • The Ultimate Guide to Restaurant Menus

    Restaurant Coverings
    14 Dec 2014 | 3:37 pm
    Having an attractive menu is a must for every good restaurant. Creating this menu isn’t as easy as it may sound though. You not only need inspiration what kind of food to serve, but also inspiration what design to choose. This is where this guide might help you. Read also: 5 Things A Restaurant Mobile App Must Include I tried to compile a list of tips and links that might help all restaurant owners with free menu templates, online menu maker software, design ideas and much more. Keep reading to discover what I included in this guide for you. What you will learn about Restaurant Menus…
  • Why You Should Invest In BuzzBundle – Review Tutorial

    Restaurant Coverings
    10 Dec 2014 | 2:58 pm
    One of my main traffic generation strategies for this blog has been social media. Of course there are lots of different ways to live that and I use multiple of them to generate thousands of visitors a month. Although I use and enjoy several tools for my traffic generation like Buzzsumo, Topsy and Buffer for example, BuzzBundle is the one I use most. If you’re interested I wrote about some of my other methods here on Stuart Walkers blog. Get My FREE Viral Blog Blueprint Now >>   Today I want to show you how you can replicate my success and drive hoards of visitors to your…
  • Restaurant Owners: Are Data Thieves Eating Your Lunch?

    Restaurant Coverings
    8 Dec 2014 | 4:24 am
    Website security is a big topic these days and not every restaurant owner knows how to set up a secure WordPress site or any other web property. Despite the fact that many bars and restaurants still don’t have ANY web property, there is a huge percentage of those who do have to get hacked. Percentage of restaurants among all U.S. merchants breached is up to 73%Click To Tweet There are multiple reasons why this happens and I found an infographic that shares some interesting data. Source Restaurant Website Security Infographic As you might have seen above, being prepared is a good thing.
  • Traffic& Income Report November 2014

    Restaurant Coverings
    4 Dec 2014 | 12:00 am
    Welcome to my first income report ever: November 2014! Like many other popular and less popular bloggers I decided to ramp up the previous month in a detailed report. This helps me to keep track of my progress while you keep learning what works for me and what doesn’t. I will give an overview in this place what I did the past month and what the results have been. In addition you can also find a detailed list of all income and expenses below. Here we go!  Finally, I started a serious blog!  November 3rd was the first day this blog went live online without any “coming…
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    GetSocial.io blog

  • 5 things you can do with GetSocial

    João Romão
    16 Dec 2014 | 8:24 am
    Social media marketing is a tough space. It’s brutal. Every time you Google social media tools or how-to guides you get these long posts on “47 tools” or “61 software” that will help you achieve your goals. In this crowd, it’s hard to make yourself visible and let potential users know who you are and what you do. In this post, my goal is to give you a quick glance of what you can achieve with GetSocial. Feel free to reach out and provide feedback on our tools as your feedback will help us build a better product. Let’s get started. As context, hundreds of…
  • 3 Social Media Secrets Every Social Media Strategist Should Know

    João Romão
    9 Dec 2014 | 7:37 am
    Social media has had such a strong impact on B2B and B2C marketing that the role of the SM Strategist is one of the most sought-after positions around. A great Social Media Strategist can take a brand and expand it by building and maintaining an audience around a brand’s social media channels. A great social media strategy includes more than just the likes of Facebook and Twitter and connects with both your customers and competitors through blogs, industry-specific sites and niche forums as well. But what separates the mediocre strategists from the great ones? Here are 3 social media…
  • 3 Reasons you’re looking for the wrong influencers

    João Romão
    2 Dec 2014 | 9:18 am
    Influencers: The oxford dictionary defines it as those with the capacity to have an effect on the character, development, or behavior of someone. I find that definition beautiful, magical even. Recently, marketers started looking at this whole influencers thing in a digital way. We all know Word of Mouth is influence marketing with a less cool name and it has been around for centuries. Companies, brands, and agencies all tried to master it (and some of them actually managed to do so). But what makes someone an influencer? Let’s add in some context. Take Mary. She’s reading a…
  • The 3 stages of social media: From awareness to conversion

    João Romão
    25 Nov 2014 | 2:42 am
    Consultant. Maven. Strategist. Diva .Mogul. Chosen one. These are some of the titles I’ve seen social media professionals using lately. People are going crazy about this and everyone wants to be seen as the leading expert in social media. Social media is a complex job. Nowadays, it’s much more than having fans or growing followers. Likes are a commodity and a cheap one at that. Marketers need much more from social media. They need awareness, they need dynamics, they need conversions. In this post, I’m sharing a quick overview on the three stages of social media: Engaging, Listening, and…
  • 4 Simple Steps to Offer an Effective Free Trial

    Isabelle Ferreira
    4 Nov 2014 | 7:25 am
    Everyone loves free stuff right? Right. What’s to lose when you get a free trial? Well, nothing if you’re the recipient. But have you ever wondered what’s in it for the companies? What’s in it for them when they are giving stuff away for free? At a quick glance, free trials for a service just look like a fast way for companies or startups to waste time and money—companies give things away, never to see or hear from the customers again. But think again. We’ve analyzed the benefits and the drawbacks of offering freebies in an earlier post, (“Free trials: Should they be…
 
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    BIANCA VAN MEEUWEN

  • 5 Effective email newsletter design tips

    Bianca
    15 Dec 2014 | 1:00 pm
    Have you started your email newsletter yet? If you said no, I highly recommend (urge) you to get started with building your database. Building and growing your mailing list is what’s going to make a difference to your success. I’m all for using social media, but if you are serious about growing your business and making sales you I urge you to start building a mailing list. Newsletters come in all shapes, colours and sizes and it is up to you what you want your newsletter to look like and what content you’ll be sending. There are, however, a few tips and guidelines that will…
  • How to use Edgar to schedule your social media posts

    Bianca
    11 Dec 2014 | 5:05 pm
    Whoohoo, hello Friday! What a week it has been! I can’t believe we’re getting so close to Christmas and I’m totally looking forward to some time off. BUUUT not before I have planned 2015 with my business goals, prepared my launch calendar for the next round of the Ostrich guide and showed you this awesome new tool called Edgar! Who’s Edgar? Who’s Edgar you might be thinking? Edgar is a brand spanking new social media scheduling tool and I had heard so many good things about it that I really wanted to try it for myself. As you know, I’ve been using various…
  • 3 things I learned from using social media for my business

    Bianca
    8 Dec 2014 | 2:00 pm
    Social media is a wonderful tool to promote a business and build a relationship with your audience, but there is more to this amazing tool… Being a social media and marketing coach, I am constantly learning what’s new and how to keep up with the trends, changes and challenges. On top of teaching others how to best use social media for their business, I have been using this wonderful way of engaging with customers and promoting what I do for my own business for quite a while now and I have learned a few things about social media that I would like to share. Social media allows me to…
  • 3 ways to accelerate your business success

    Bianca
    3 Dec 2014 | 1:00 pm
    As an entrepreneur you are often required to wear many hats, especially when you start your business. All of a sudden you are a bookkeeper, a marketer, a sales person, a production worker, etc. You look after all facets of your business. Self-development and self-care is very important, not only for the mind and body but also for your business. As an entrepreneur you should always be looking to learn, to soak up knowledge so that you grow and your business grows with you. Successful entrepreneurs know that this is the secret to accelerating business success. Want to take your business to the…
  • Tips to create an irresistible opt-in gift

    Bianca
    1 Dec 2014 | 1:00 pm
    If you’ve been reading along here you know that I’m very passionate about getting businesses to start email newsletters and today I wanted to take it a step further and focus on creating an opt-in gift that’s irresistible. If you’re serious about growing your mailing list you need to give your readers a reason to sign up. If you’re serious about growing your mailing list you need to give your readers a reason to sign up.Click To Tweet Often this is done by offering an opt-in gift. An opt-in gift is basically an incentive in return for someone’s email…
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